Marketing Over Ice

Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of journalism and launching the Upwork brand.Shoshana's DrinkPaloma (Bon Appetit)Kosher salt1 grapefruit wedge¼ cup fresh grapefruit juice1 tablespoon fresh lime juice1 teaspoon sugar¼ cup mescal or tequila¼ cup club sodaPour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.LinksShoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)Upwork (Website)

Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.Hap's DrinkMoscow Mule (The Spruce)2 oz Vodka1 oz Lime Juice (preferably fresh)8oz Ginger BeerGarnish: Lime WedgePour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.LinksHap Klopp (LinkedIn)The North Face (Website, Twitter: @thenorthface)Conquering the North Face: An Adventure in Leadership (Amazon)ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.Chris' DrinkNegroni (Bon Appetit)Ingredients2 tbsp gin2 tbsp Campari2 tbsp sweet vermouth1 orange twistCombine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. LinksChris Matthews (Twitter: @matthewscd)Mayfield Robotics (Website)Kuri (Website)Specialized (Website) 

Shernaz Daver, Chief Marketing Officer of Udacity, joins Andy to talk about how she got into marketing, bringing in a product launch mindset into education and what advice she would give to people looking for a career in marketing.

KGO Radio's Jason Middleton talks with Rosabel Tao of Cunningham Collective about what can be learned from United's PR fiasco.

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant."Silicon Valley has potentially neglected the creative side""You have to have a certain DNA to care about your customers""Get good at telling stories. We actually have storytelling as an internal value"Sean's DrinkGin Martini (GQ)2.5 oz Bombay Sapphire Gin0.5oz Dry VermouthLemon (slice and peel)IcePour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.LinksSean Harris (Twitter: @mrseanharris)eero (Website, Twitter: @geteero)eero's Product Hunt page (Website)Eero Saarinen (Wikipedia)Gateway Arch St. Louis (Website)Hotel Tonight (Website)

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations."There are three parts to it: They make it simple. They make it real. And they make it powerful.""Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going.""We are all emotional people, even though we forget when we present.""Sound can create an emotional bond.""The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."Ted's DrinkBourbon Basil Smash (adapted from Rachael Ray Every Day)10 Thai or regular basil leaves1 1/2 ounces bourbon3/4 ounce fresh lemon juice1/2 ounce ginger-infused simple syrup1/4 ounce lemon-lime simple syrupBasil leafCreating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.LinksBackstories Studio (website)Ted Frank (Linkedin)Get to the Heart (Amazon)

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. "Data is just data. Marketing is still an art. It's really about connecting with another person""Think about the 'what's in it for you' message""You have to find someone that has a shared incentive to really crack the system" "First - build the right team that is ahead of the game"SJ's Drink2012 Flor de PingusLinksSarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)Lew Edwards Group (Website)Collective Health (Website)Bite Communications (Website)

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. "Account-based marketing might be the next big thing that may not be the next big thing""If your database is over 100,000, I would do Marketo audits every [six months to a year]""With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does.""The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."Menaka's DrinkMargarita (from Serious Eats)Lime wedge, plus 2 lime wheels for garnish1 tablespoon coarse salt, for glass rims4 ounces high quality blanco tequila (see note above)2 ounces Cointreau1 1/2 ounces fresh juice from 2 limesRun lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.LinksMenaka Shroff (Twitter: @menaka)Betterworks (Website)OKRs (Wikipedia)Bing Gordon (Wikipedia)Aaron Levie (Wikipedia, Twitter: @levie)The CMO Club (Website)Haas School of Business (Website)

Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin."If you’re doing your job [in marketing, you are] translating complicated things into simple things""[Brand is] going back to what’s the problem is and what’s the product"“[Rule of thumb in TV] If you see people dancing that means they had nothing to say”John's Drink2014 Te Whare Ra (TWR) Sauvignon Blanc, MarlboroughLinksJohn Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a)QDVision (Website)Momentum: How Companies Become Unstoppable Market Forces (Amazon)Ron Ricci (Twitter: @RonRicciCisco)Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times)Download the file here

Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. "Competition in a new category is a great thing""(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy""Building a brand takes consistency... don't underestimate execution"Jim's DrinkHendricks Gin and Sonic1.0 oz Hendricks Gin1.0 oz Fever-Tree Tonic Water1.0 oz Soda WaterCucumber slices (very thin)Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.LinksJim Gustke (Twitter: @jimgustke)Ooma (Website)Polaroid (Website)Global Network Navigator (Wikipedia, O'Reilly Media)Million Dollar Webcrawl (SFGate)Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)Ofoto (Wikipedia) 

Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career."Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity.""If you want to be marketing… never be intimidated by things you don’t know""Opportunities present themselves… seize them. Don’t overthink."Michael's DrinkMoscow Mule1/2 oz lime juice squeezed from limes2 oz vodka4 to 6 oz ginger beerChilled copper Moscow Mule mugSqueeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.LinksMichael Mendenhall - TwitterFlex - Website | TwitterVirginia City, Montana - Wikipedia102 Dalmations - IMDBWonderful World of Disney - WikipediaTidal - WebsiteDownload it here 

Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle.Becca's DrinkOld Fashioned1 tsp sugar + 1 tsp water (simple syrup will work too)Angostura Bitters1.5 oz bourbon or ryeOrange sliceDissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice.LinksRebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro)Funding Circle - WebsiteYear Up - WebsiteDownload it here 

In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology.Barbara's DrinkPerrier-Jouët Grand Brut Champagne (non-vintage)Links:Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel)Taulia - WebsiteSAP Run Simple - MicrositeAnita Borg Institute - WebsiteGrace Hopper - WikipediaGrant McCracken - WikipediaDownload the file here

For this episode, Kevin Knight, Head of Creative and Brand Strategy of Pinterest, joins Andy to talk about brands, his love of advertising and why Mormons would be great at marketing beer.Kevin's DrinkVirgin Moscow Mule1/2 cup Ginger Beer3 tbsp Fresh Lime Juice3 tbsp Club SodaMix ingredients in a copper mug 3/4 full of crushed ice. Stir together. Garnish with lime.LinksKevin Knight: Pinterest: kevinjknight, Twitter @kevinjknightKevin's Drinks for Mormons, #flightofthekevinNationwide 2015 Super Bowl Commercial: YouTubeDownload file here

For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here.On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.” The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar. Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included:Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.Links:Additional information on the event: Cunningham Collective BlogVideo of this event: YouTubeGuy Kawasaki interviewing Andy Cunningham: YouTubeDownload file here.

Scott Anderson, the Chief Marketing Officer at Sitecore, joins us to talk marketing, going international and his cover band. He also has written a children's book with his daughter.Scott's Drink:Bombay Sapphire East Gin and Tonic1.0 oz Bombay Sapphire East Gin2.5 oz Fever-Tree Tonic WaterIceLime WedgeLightly squeeze lime into glass and drop it in. Pour gin and tonic water into glass and stir. Drop ice into glass and serve.Links:Scott Anderson: @ScottsVoiceSitecore: http://www.sitecore.netHook (his cover band): http://www.hookfans.com/The Peanut Butter Fish:Download file here

Brian Katzman, the Vice President of Marketing at Tile, joins Andy Cunningham for the first Marketing Over Ice podcast, where he talks about his love of the outdoors, his experience in India with Google and the crazy things people have found using Tile. Since it's our first podcast, we're having the usual fun with our equipment setup. Our future episodes should have better sound quality, so hang in there!Brian's Drink:High West Spaghetti Western1.5 oz High West Double Rye0.50 oz Antica Sweet Vermouth0.25 oz Luxardo0.25 oz Santa Maria al Monte AmaroAngostura BittersCherries and Orange ZestServed over rocksLinks:Brian Katzman: @katzmanbTile: https://thetileapp.comDownload file here