The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley's Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.We dive deep into:The evolution of brand equity and why loyalty must be at its coreWhy brand relevance, not just awareness, is key to market dominanceThe secret to building energy and differentiation with “Silver Bullet” brandsWhy disruptive innovation creates real growth, not brand preferenceThe role of signature stories and purpose-driven branding in creating lasting impactHow legacy brands can remain relevant in an age of constant disruptionWhether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.
Red Bull doesn't just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.Discover how Red Bull:Became a media powerhouse by owning their contentBuilt emotional connection through storytelling and immersive experiencesChose partnerships and events that embodied their brand valuesCreated a world their audience wants to live inLearn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.
In this episode of The Unified Brand Podcast, we're joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.We explore:How storytelling and cause marketing built a community-first brandWhy brand DNA and emotional connection drive customer loyaltyThe secret behind 13-fold branding and hidden messages in product designVolition's bold new vision—including TV shows, new categories, and experiencesThis is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.
What separates enduring startups from the rest? Branding.In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.You'll learn how:Airbnb builds belonging through brand purposeSlack tailors its identity to tech-savvy professionalsMailchimp and Glossier use tone and community to drive loyaltyTesla and Spotify master category creation and innovationWhether you're a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.
In this episode of The Unified Brand Podcast, we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.We explore:The neuroscience behind storytelling and empathyHow personal stories can drive professional successThe 4Cs framework to unlock brand storiesStrategic storytelling in B2B tech and why empathy still mattersUsing purpose-driven storytelling to align brand identity and impactWhether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.
Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:✅ How to identify and solve the right problem for your audience✅ The power of tapping into emotional pain points (not just surface issues)✅ Why understanding your audience's journey is key to messaging✅ How simplicity enhances memorability✅ The importance of stepping into your audience's shoes for authentic resonancePLUS — discover how our free Brand Power Scorecard can reveal what's holding your brand back.Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.
This week on The Unified Brand Podcast, we're joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising.In this deep-dive episode, we explore:Why brand strategy must come before designThe power of niching down and owning your local marketHow to use Pinterest, email, and SMS to grow beyond InstagramMarketing mistakes that waste money and timeWhat small businesses can learn from agency lifeWhether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably.
Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.You'll discover:Why disruption breeds memorabilityThe strategy behind Nike's swoosh and movement messagingHow Zappos dominated through radical customer serviceWhat Disney does to embed magical experiences across generationsHow your brand can find its own "blue ocean" and rise above the noisePlus, learn how to assess your own brand's power with our free 4-minute Brand Power ScorecardPerfect for founders, marketers, and brand builders who want to think differently and build brands that last.
How do brands truly live in our minds—and why do some stick while others fade?In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.We explore:The three dimensions of time in brand buildingThe real role of multi-sensory brand experiencesHow consciousness and culture shape brand valueWhy Costco and Amazon are two sides of the same branding coinThe future of branding in an AI-driven worldIf you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.Connect with Dan: ideafood.com → LinkedIn
In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership.Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition. Key Takeaways:How Netflix's culture of unfiltered honesty drives productivity and creativity.Google's commitment to innovation through perks and mentorship.Zappos' rigorous hiring process to maintain a strong customer service culture.Pixar's focus on creativity and collaboration through feedback and openness.Zoom's dedication to maintaining culture with their ‘Happiness Crew.'IKEA's purpose-driven approach to creating a better everyday life for everyone.Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what's holding your brand back and how to unlock its full potential - www.brandpowerscore.co.uk -------------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing?In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation.Barry shares:The overlooked power of brand differentiation in winning hearts, minds—and market shareA powerful rebranding case study that transformed “the cheap copper guys” into an industry-leading premium brandHow celebrating what makes your brand unique can re-engage teams, increase morale, and boost profitabilityWhy striving for perfection can kill innovation and how “rough edges” and imperfections make brands more humanLessons from rock bands like The Police, Pearl Jam & The Black Keys on branding, uniqueness, and experienceWhether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out.Plus: Barry's take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity.Links & Resources: Barry LaBov: https://barrylabov.comLaBov Agency: https://labov.comThe Power of Differentiation (Book): Available on Amazon-------------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Thinking about rebranding but unsure where to start? In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation. Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success. Discover why rebranding is more than just a visual update—it's about aligning your business with its future vision. Tune in for expert insights from Elements Brand Management and take the guesswork out of your rebrand!-------------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to maximize efficiency.We discuss:The 3 pillars of building a business that thrives: Team, Market Demand, and Cash Flow.Why listening to the market is the most powerful tool for entrepreneurs.The importance of objective decision-making and overcoming personal biases in business.How ScoreApp transforms lead generation, sales, and customer experience.The secret behind high-converting sales processes using AI-powered assessments.Maxwell also reveals his favorite industries to invest in, the biggest mistakes entrepreneurs make, and why personalization and segmentation are the future of marketing.If you're looking for actionable strategies to build a scalable, efficient, and profitable business, this episode is a must-listen!Maxwell's LinksLinkedinAbout MeScoreApp-------------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Looking to craft a tagline that sticks? In this episode of The Unified Brand Podcast, we explore the power of taglines, breaking down some of the most iconic examples, including Nike's “Just Do It,” Apple's “Think Different,” and BMW's “The Ultimate Driving Machine.” Discover what makes a tagline truly memorable, how it differs from a slogan, and how you can use it to position your brand effectively. Tune in for expert insights and actionable tips to create a tagline that resonates with your audience and sets your brand apart.Take the Brand Power Assessment to see where your brand stands.
In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, position an innovative product, and scale a brand with a strong mission?We dive into:✅ The role of brand storytelling in educating consumers about new technology ✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category ✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more) ✅ How a strong brand purpose drives long-term business success ✅ What's next for Salient in 2025If you're a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights!Plus, take our 4-minute Brand Power Assessment to uncover what's holding your brand back! Brand PowerScorecard UK
Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore: Skipping the Strategy: Why a strategy-first approach is essential for success. Ignoring the 'Why': How understanding your rebrand's purpose shapes the entire process. Copying Competitors & Trends: How chasing trends can make your brand blend in, not stand out. Stopping After the Rebrand: Why rollout and ongoing communication are crucial.Learn how brands like Kia nailed their rebrand and how you can, too. Take the Brand Power Assessment to see where your brand stands.
Struggling to grow your business through referrals?Wondering how to position yourself as the go-to expert in your industry? In this episode of The Unified Brand Podcast, we sit down with Scott Grates, co-founder and head coach of Insurance Agency Optimization.Scott shares his journey of personal and business growth, revealing how he transitioned from representing big brands to building his own powerful personal brand.We dive into:✅ The importance of personal branding and how it intersects with corporate branding✅ How to create an effective referral marketing strategy without feeling salesy✅ Why relationships are the key to long-term business success✅ The biggest mistakes business owners make when trying to generate referrals✅ Actionable tips to get more word-of-mouth business through authentic networkingIf you want to establish a brand that attracts clients effortlessly, this is a must-listen episode!
In today's crowded marketplace, how do you make your brand stand out? In this episode of The Unified Brand Podcast, we break down seven powerful differentiation strategies that help brands build an impactful presence. Learn how companies like Apple, Patagonia, Tesla, and GoPro successfully position themselves to attract loyal customers. We cover:✅ Identifying your unique selling proposition (USP)✅ Creating a strong brand identity that connects with customers✅ The power of brand storytelling and emotional appeal✅ How innovation and audience engagement can set you apart✅ The secret to niching down and leveraging partnerships for growth Plus, take our 4-minute Brand Power Assessment to uncover what's holding your brand back! Brand PowerScorecard UK
This week on The Unified Brand Podcast, we're joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discuss: The emotional power of storytelling and its impact on memory retention. Why every great story needs a problem, solution, and transformation. Common mistakes startups make when telling their story. How Seth transitioned from a struggling web agency to a storytelling expert. Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand's value, and build a memorable presence in the marketplace. --------------------------------------------------------------- Links Storify Agency - https://www.storifyagency.com/unified Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/ Seth's Linkedin https://www.linkedin.com/in/setherickson/ Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Website - https://bit.ly/36BQX00
Discover how top brands like Nike, Apple, and Netflix embed memorability into their DNA to stand out in a competitive marketplace. In this episode, we break down four actionable steps to ensure your brand is recognized and remembered: Repetition for recognition. Emotional triggers that leave lasting impressions. Consistent brand cues across all channels. Leveraging unique brand elements for distinctiveness. Plus, learn a powerful psychological hack—associative memory—that can supercharge your brand's recall. Whether you're a founder, marketer, or business professional, this episode is packed with insights to help you brand smarter, not harder. Listen now and unlock the secrets to building an unforgettable brand! PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth. Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today's competitive market. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for actionable insights on scaling your brand, innovating in competitive markets, and fostering a winning team culture. --------------------------------------------------------------- Toby's links Linkedin - https://www.linkedin.com/in/toby-burns-ba3ab8151/ Facebook - https://www.facebook.com/thesilentdiscocompany/ Website - https://thesilentdiscocompany.co.uk YouTube - https://www.youtube.com/channel/UCpMivNVCvofxwqiSnxGOU-Q ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In today's episode Learn the secrets to building cognitive ease, boosting brand memorability, and driving audience engagement. Packed with actionable insights, case studies, and strategies, this is your ultimate guide to unifying and elevating your brand. Discover how to brand smarter, not harder. Join us weekly as we empower founders, marketers, and business professionals to create memorable, impactful brands that captivate audiences and stand out from the competition. Subscribe now and transform your brand into a powerful asset.
In this episode of The Unified Brand Podcast, we talk to brand and story coach Greg Monaco about the challenge of brand alignment. Greg explains the differences between corporate and personal brand development, including the essential role of discovering a unified brand truth. Learn why the strongest brands have a clear, prioritized focus—and how going ‘all in' on one defining element creates memorable connections with audiences. Whether you're part of a company or an individual, this episode dives into how to avoid ‘flooding' and instead build a brand that truly resonates. Greg Monaco - Linkedin Monaco Branding and Creative Greg Monaco - Twitter Greg Monaco - Instagram
Is your brand failing to captivate your audience or struggling to stand out in the crowded market? On this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we dive deep into the art of rebranding as a game-changing strategy to unlock your product's full potential. From comprehensive brand audits to successful rebrand rollouts, we walk you through each critical step to create a memorable, differentiated brand that resonates. Listen in for real-world examples from Old Spice, Netflix, and MailChimp to inspire your journey. This episode is essential for founders, marketers, and business pros ready to make a lasting impact. Start branding smarter, not harder, with expert insights, actionable advice, and transformational stories. How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
How can multi-unit brands stand out in crowded markets? In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections, and overcoming the challenges of scalability. Discover how franchise giants like Papa John's leverage community presence to differentiate in competitive landscapes. Tune in for actionable strategies to elevate your brand through community engagement. --------------------------------------------------------------- Brett's links Brett's linkedin - https://www.linkedin.com/in/brettpcampbell/ Loma Website - https://www.lomaplatform.com ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business. Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty. We'll look at iconic brands like IKEA, Ben & Jerry's, Tesla, Nike, and Red Bull to show how they've crafted unique identities that resonate globally. If you're ready to humanize your brand, foster deeper customer connections, and stand out in a crowded market, this episode is for you. Plus, learn how to assess your brand's current strength with our exclusive Brand Power Assessment. Don't miss it! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we're joined by Jesse Wroblewski, CEO and founder of Decommoditized and author of the game-changing book "Marketing For Supervillains." Jesse dives deep into how brands unintentionally become commodities and reveals his unique approach to “decommoditize” businesses by injecting personality and creating differentiation. Discover how supervillain thinking can help you break free from the crowd, command premium pricing, and thrive in any market. If you're ready to stop competing in the race to the bottom and start owning your space, this episode is for you. Key Takeaways: Identifying early warning signs that your brand is becoming a commodity How to reposition and find powerful differentiators in your market Why embracing the supervillain mindset can help you disrupt your competition Tune in and learn how to unleash your brand's true potential. ---------------------------------------------------------------Jesse's links Personal Jesse linkedin - https://www.linkedin.com/in/jesse-wroblewski/ Book - Marketing for supervillains Website - https://decommoditized.com ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast. Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show you how to apply them to your own brand. Whether you're a founder, marketer, or business professional, this episode will empower you to captivate your audience like never before. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is your brand stuck? Unleash its growth potential! In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential. We cover essential aspects like: • Maintaining a strong and consistent brand identity ✨ • Ensuring clear communication with your target audience ️ • Adapting to an ever-changing marketplace If your brand's growth has stalled, these insights can help you get back on track. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience. Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she's launched a full-service bilingual marketing agency, an e-learning platform, a business consulting firm, and an eCommerce shop. In this episode, Margarita shares her extensive knowledge on connecting marketing efforts with sales objectives to drive business growth. Discover her proven strategies for optimizing marketing campaigns, understanding key performance indicators (KPIs), and aligning them with your sales goals. Whether you're a business owner, marketer, or professional, her insights will help you enhance your brand's impact and achieve measurable results. Tune in for actionable advice and inspiring stories that can transform your approach to marketing and elevate your business to new heights. Don't miss out on these expert insights that could be the key to unlocking your brand's full potential. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is the key to being memorable. Perfect for entrepreneurs, marketers, and anyone looking to strengthen their brand identity, this episode provides actionable tips to avoid costly branding missteps and future-proof your business. Tune in now and learn how to brand smarter, not harder. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, the importance of precise brand messaging, and how to pivot your strategy for maximum impact. Whether you're a startup or an established brand, this episode will equip you with the tools to elevate your brand, increase revenue, and reduce risk. Don't miss out on Kathy's expert advice that has helped countless organizations thrive in the competitive CPG landscape. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand's identity, guiding every decision, action, and strategy. We'll break down the essential components of a successful brand vision, share examples from top companies like Oxfam, Tesla, and Nike, and provide actionable tips to help you craft a vision that not only motivates your team but also resonates with your audience. Tune in to learn how a strong brand vision can: Provide clarity and direction for your business. Build deeper connections with your customers. Differentiate you from the competition. Attract and retain top talent. Boost your company's market value. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that will help you unlock your brand's full potential and set it on a path to long-term success. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products. Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success. Tune in to explore the future of branding and how to forge lasting emotional connections with your audience. Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/ Soulsight - https://soulsight.com Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic. Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tune in for weekly insights to transform your brand strategy and visual identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain and augmented reality are transforming the industry. Key Highlights from the Conversation: The Shift Towards Transparency and Authenticity: Mitch emphasizes the importance of transparency and authenticity in building trust with consumers, particularly among Gen Z. He discusses how modern brands are using these principles to forge stronger connections with their audience, moving beyond traditional marketing tactics. The Role of Blockchain and Web3: Mitch explains how blockchain technology and Web3 are redefining data privacy and security, allowing brands to create more secure and trustworthy relationships with their customers. He highlights the crucial role these technologies play in fostering a more open and voluntary engagement between brands and their audiences. Case Studies of Innovative Brands: We explore practical examples from leading brands. Mitch discusses how Accenture is leveraging its purpose to align with business strategy, and how Sephora is using AI and augmented reality to personalize customer experiences in unprecedented ways. These case studies illustrate the real-world application of the concepts Mitch discusses in his book. Navigating the Future of Marketing: Mitch provides a forward-looking perspective on how societal trends and technological advancements are shaping the future of marketing. He reflects on the ongoing evolution of marketing strategies and the importance of staying ahead in a rapidly changing landscape. About Mitch Duckler: Mitch Duckler is a seasoned marketing professional and the author of 'The Future Ready Brand'. With extensive experience in brand strategy and a keen understanding of technological trends, Mitch offers valuable insights into how brands can adapt and thrive in the digital age. Where to Find More: Learn more about Mitch Duckler, his book, and his firm at fullsurge.com. The book is available at major online retailers including Amazon and Barnes & Noble. Join the Conversation: We hope you enjoy this enlightening episode with Mitch Duckler. Be sure to listen, subscribe, and leave a review to let us know your thoughts! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand personality, we've got you covered. Learn how to identify your unique selling proposition, develop a captivating visual identity, and build a brand that leaves a lasting impression. Ready to elevate your business? Let's unlock the secrets to brand positioning together! #branding #marketing #business #businessgrowth ----------------------------------- Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transforming your brand for a whole new audience. Overhaul/Full Rebrand: Creating a completely new brand identity. Incremental/Brand Update: Subtle tweaks to maintain brand recognition. Discover the perfect rebranding strategy to hit the right note with your audience! Listen now and get ready to reignite your brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don't miss this! Learn how to leverage cultural knowledge to create winning campaigns that resonate with diverse audiences. Listen & Subscribe for More! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition by 86% Create emotional connections with your audience Make you stand out from the crowd We'll explore real-world examples and actionable tips to craft a powerful soundscape for YOUR brand. Ready to turn up the volume on your marketing? Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be the key to unlocking explosive brand growth! Listen to the full episode and learn how to create a brand identity that gets noticed and remembered! Jiri's Links Behavio - https://behaviolabs.com Jiri's Linkedin - https://www.linkedin.com/in/jiriboudal/ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Feeling like your brand is invisible? Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand. We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals. Learn when a rebrand can help you recapture your audience and propel your business forward. Listen now and get ready to Unify Your Brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, audience-centric messaging that resonates with your ideal customer. Learn how to ditch the jargon, focus on benefits, and leverage storytelling to create a brand message that drives sales and builds loyalty. This episode is for you if: You're tired of generic marketing messages that fall flat. You want to understand your target audience better. You're looking for a clear, actionable framework to craft compelling brand messaging. Tune in and discover the messaging magic that will unlock your brand's full potential! ------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Craft Your Brand's Unforgettable Voice! In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is your brand ready to be acquired? The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams. Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisition target every company desires. Tune in for actionable insights and discover how to unify your brand for maximum impact! ------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a recipe for success, not disaster. Hit subscribe to unlock the secrets to a thriving and unified brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural branding to fostering a collaborative design environment. Tune in to learn how Hugo is revolutionizing the way brand work is valued and integrated across organizations, and gain valuable insights on building strong brands in today's dynamic digital landscape. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is Price Really All That Matters?Think about it - how often do you buy something solely based on the price tag?The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising ways on the latest episode of The Unified Brand Podcast.Melina breaks down why focusing solely on price might be hurting your sales, and unveils the hidden factors that truly drive value. Want to unlock the secrets of strategic pricing and take your business to the next level? Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business! If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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