Podcasts about digital knowledge management

This week’s guest on CMO Insights is Jeffrey Rohrs, CMO of Yext. Jeffrey talks about: The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation A new category that Yext has created called “Digital Knowledge Management” The importance of educating prospects and industry analysts on what Yext is and what it can do for them Learn more about your ad choices. Visit megaphone.fm/adchoices

Mit Inbound Marketing wirst du von deinen Gästen und Kunden gefunden. Es funktioniert also nicht wie stupide Werbung, sondern zieht deine Kunden an. Oder besser: Interessenten finden dich. Aber nur wenn du auffindbar bist! Mit Digital Knowledge Management ist das möglich. Was das mit Voice Search zu tun hat, darüber habe ich mich mit Sylvi Duranovic von inboundbuzz im Podcast unterhalten. ... [Weiterlesen]

Shane Closser is the Head of Industry/General Manager for Financial Services at Yext. He leads all financial services-related activities, including strategy, product, and ISV and GTM partnerships. Shane is a published author and award-winning speaker; his research has been recognized by leading advisor firms (ex. Forrester and Gartner) and top software vendors (ex. Adobe, Oracle, Microsoft, etc.). With over 18 years of experience in Financial Services and High Tech, Shane specializes in strategy, product management, digital platforms architecture, and managing large transformational programs. His contributions have been integral to helping organizations redefine their digital strategy to drive revenue, customer retention and customer acquisition strategies. Before joining Yext, Shane was a Global Managing Director at Accenture serving as the Global Digital Platform Head and NA Marketing Services Head. Prior to that he built the Customer Experience Practice from the ground up at Virtusa.   During this show we discuss… What is Digital Knowledge Management and why you should care The most effective way to gather digital knowledge about your business Importance of Digital Knowledge Management to your brand's growth Solutions provided by Digital Knowledge Management for a brand The impact of Digital Knowledge Management to a marketer How DKM aids in global recognition of a brand while it is locally controlled How digital marketing increase sales and boost brand engagement How digital marketing assist in product marketing How outdated information affects your brand How is voice search going to change things for your business How to get started with voice search How to make your business ready or accessible for voice search Tools that help you manage your online listings How to easily manage all your reviews in one place How AI impacts your business reputation And much more...

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.

Our guest for this week is David “Rev” Ciancio, sales marketing planner and brand development specialist who is currently the Director of Industry Insights at Yext. With over 20 years experience in hospitality and digital marketing and business development, Rev is currently helping businesses optimize their digital knowledge management process. Rev also holds the title of an expert burger eater, and he has created what is now one of the top burger blogs in the world called the Burger Conquest. Our topics include: What is digital knowledge management and why is it important? How can reputation make or break a business? The not-so-well-known aspects of customer service. Why is influencer marketing the future of marketing? Popular trends in the marketing space. Burgers, life and coffee! Connect with Rev: Twitter: https://twitter.com/revciancio?lang=en Instagram: https://www.instagram.com/revciancio/ LinkedIn: https://www.linkedin.com/in/revciancio/ Website: http://revdavidciancio.com/ Email: rev@yext.com   What's Next? Learn skills that will make you the sharpest person in the Boardroom:  https://humanresources.teachable.com/   Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc   --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any businessDuane's thoughts on voice search in 2019Plus, Duane provides his top tip/key takeaway. If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere brands" this week on the On Brand podcast. About Jeff Rohrs Jeff Rohrs serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. Episode Highlights So what is Yext? "Brand's need to be in control of their information." Yext provides a digital knowledge management platform to do just that. "We work on the rest of the iceberg under the surface. Most are just looking at the tip — website and search. The lion's share includes places like Alexa, Siri, and Uber." Brands today have to be everywhere. In an ebook co-authored with Jay Baer, Jeff outlines the concept of brands being everywhere today. He shared the basic tenants of what this means including being customer centric, granular, and committed to actively managing. How can brands be ready for a voice-first environment? "First, you have to separate voice commands from voice search and discovery. You can't optimize. That's been debunked. You need to think about the facts first. That's how you future proof your brand." What brand has made Jeff smile recently? Jeff provided not one, not two, but three brands that have made him smile. First, Nike with their "gutsy" Colin Kaepernick ads. He's also a big fan of how DonorsChoose closes the loop by sharing updates from funded projects with donors via email. And finally, we recorded this after a big win for the Cleveland Browns, which brought a smile to Jeff's face as well. To learn more, follow Jeff on Twitter and check out the Yext website including their upcoming event Onward 2018. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. What you'll learn about in this episode: How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation How today’s social media channels, like Instagram, are constantly shifting How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world Jeffrey’s “helpfulness” mindset when creating a content marketing strategy How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves Ways to contact Jeff: Website: www.yext.com Website: www.geomarketing.com Conference: www.onward18.com LinkedIn: www.linkedin.com/in/jkrohrs Twitter: @jkrohrs

Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way to manage its digital knowledge. So, what is digital knowledge? Jeff Rohrs, the CMO of Yext, and his team have coined this term digital knowledge management and have a great list of resources for you to check out! All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Discover the concept of the "Everywhere Brand" and Digital Knowledge Management — and how marketers today should be putting these ideas to work in order to reach customers in all the moments that matter.

There is a ton of information about your business on the Internet. By controlling the accuracy of your company information across the Internet, you get better visibility and more leads and sales. Digital Knowledge Management is the way that you can take control of your company’s digital footprint, and calibrate it across the Internet in the most accurate, cost-effective way possible. Yext’s DKM solution is so powerful that it’s become a mandatory solution for all of our new SEO and digital marketing clients. This episode with Yext’s Rev Ciancio explains why. David "Rev" Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, burgerconquest.com.

Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

Jim and Dave welcome Yext's VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When read more

David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When read more The post 170 | Why Digital Knowledge Management Matters to Hotels with Rev Ciancio first appeared on Long Live Lodging.

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Full show notes at Good2bSocial.com/podcast