CMO Insights

Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C's” including customer, company, culture, and competitors.   Discussion points include: Understanding your customer Building and acclimating to company culture Building the right team and structure Knowing your competitors and the market landscape   Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers leverage generative AI to solve challenges. Discussion points include: AI's Impact on Marketing Content Creation Messaging Personalization Across Channels Prompt Engineering Generative AI for Marketing Large Language Models Connect with Nathan Schlaffer- https://www.linkedin.com/in/nathanschlaffer/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast, the remarkable Brook Jay, CEO and Founder of All Terrain Collective, shares her expertise and experiences in the world of experiential marketing. Discussion points include: A Journey of Innovation Lessons from 25 Years of Experience The Power of Experiential Marketing Navigating the Changing Landscape of Brand Loyalty The Hybrid Collective Model Connect with Brook Jay on LinkedIn - https://www.linkedin.com/in/brookjay/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book ‘AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work. In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of artificial intelligence in marketing. Discover how AI empowers marketers, unlocks their true potential, and revolutionizes messaging and positioning strategies. Discussion points include: Forging Ahead with Category Creation Harnessing AI's Power to Stand Out Elevating Customer Experiences with AI   Empowering Data-Driven Decision-Making with AI Embarking on an AI-Driven Journey   Connect with Carolyn Crandall on LinkedIn - https://www.linkedin.com/in/cacrandall/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book ‘AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive results. In this episode of CMO Insights, Louise Troen, the trailblazing Chief Marketing Officer of Reveri Health, discusses her unconventional path to the CMO role and offers invaluable insights for marketers venturing into the dynamic realm of mental health and wellness. Discussion points include: ·     The Power of the Underdog Spirit ·     Harnessing Humility and Empowerment ·     Cultivating Transparency for Growth ·     Balancing Brand Building and Demand Generation ·     Embracing Mistakes as Catalysts for Growth ·     Navigating Uncharted Waters Connect with Louise Troen on LinkedIn - https://www.linkedin.com/in/louise-troen-1895a235/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book ‘AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her company to embrace digital transformation and foster a culture of innovation and inclusion.   Discussion points include: ·     A Digital-First Mindset ·     Building a Culture of Excellence ·     Embracing AI and Emerging Technologies ·     Mentorship and Leadership Development ·     Stepping Out of the Comfort Zone   Connect with Lauren Sallata on LinkedIn - https://www.linkedin.com/in/lsallata/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book ‘AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making. In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries. Discussion points include: The Power of FICO: Beyond the FICO Score Embracing Digital Transformation Amplifying the Brand Activating the Organization Accelerating Results Empowering Financial Literacy Through Partnership Getting Involved   Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate balance between leveraging data and analytics for performance marketing while nurturing brand and emotional connections with customers. Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing. Discussion points include: The temptation of data-driven marketing The hidden dangers of tunnel vision Embracing AI for holistic insights The role of marketers in cybersecurity The path to becoming a CMO Connect with Norman Guadagno - https://www.linkedin.com/in/normanguadagno/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River. In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging AI and localization for global e-commerce success. Discussion points include: Unlocking New Markets AI's Impact on E-commerce Experiences Enhancing Personalization with AI Navigating AI's Challenges Localization and Tailored Experiences The Direct-to-Consumer Paradigm Data-Driven Decision Making and Focus Connect with Ted Rogers - https://www.linkedin.com/in/tedrogers/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change. Discussion points include: Driving innovation while aligning with the company's broader transformation goals. Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas. The challenges of balancing speed and traditional processes. The team's enthusiastic response to the changes and their excitement about being on the cutting edge. Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way. Connect with David Carrel - https://www.linkedin.com/in/david-carrel/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience. On this episode of the CMO Insights Podcast, Meagen Eisenberg, Chief Marketing Officer of Lacework, discusses key strategies to cut through the clutter and succeed in marketing cybersecurity solutions. Discussion points include: ·     Understanding the market and differentiation ·     Modernizing marketing in the security space ·     Capturing attention in the age of short attention spans ·     Targeted marketing and personalization ·     The rebound of in-person events ·     Assessing technology and embracing innovation Connect with Meagen Eisenberg on LinkedIn - https://www.linkedin.com/in/meageneisenberg/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Pam Piligian, CMO of Navy Federal Credit Union, and Jeff delve into the captivating world of innovation and empathy, exploring their profound impact on driving member-centric growth. With a focus on building strong relationships and understanding customer needs, Pam uncovers how organizations can leverage these powerful forces to enhance their strategies and foster sustainable growth.  Discussion points include: The importance of purpose Aligning values and building relationships Operationalizing purpose Challenges and opportunities The changing landscape Building the right team Join Pam and Jeff as they embark on an enlightening journey that highlights the importance of empathy and innovation in achieving member-centric growth, offering practical insights and strategies to drive success in today's dynamic landscape.  Connect with Pam Piligian - https://www.linkedin.com/in/pam-piligian-324582/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to adapt and thrive! In today's fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO at Aprimo, shared his insights on how the company is leveraging AI, the importance of radical transparency, and advice for fellow CMOs navigating the rapidly evolving landscape. Discussion points include: Aprimo, an AI-powered content operations platform, aims to help marketers manage the entire content supply chain by combining people, processes, systems, and data. To adapt to the rapidly evolving AI landscape, CMOs should lean in, adopt, and embrace new technologies, using them as tools for growth and advancement. Radical transparency, exemplified through accessible OKRs (Objectives and Key Results) and communication channels, fosters a culture of collaboration and connection within an organization. AI should be viewed as a co-pilot or support system, augmenting human capabilities rather than as a threat to job security. Staying uncomfortable and embracing change are key to personal and professional growth, allowing individuals to push their boundaries and achieve more continuously. The insights shared by Ed Breault provide a valuable perspective on the role of AI in content operations and its potential to transform the marketing landscape. By embracing new technologies, fostering a culture of radical transparency, and continually pushing personal and professional boundaries, individuals and organizations alike can thrive in an ever-changing business environment. As we move forward, we must view AI as a co-pilot that enhances human capabilities, ultimately enabling us to focus on what truly makes us human and unlocking new avenues for growth and success. Connect with Ed Breault - https://www.linkedin.com/in/edmundbreault/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company's roadmap, building the right team, and creating the marketing strategy to get revenue results. Discussion points include: Building the right team and structure The importance of understanding how your company makes money Balancing technology and strategy The imperative of data-driven decision-making Embracing artificial intelligence (AI) and other disruptive forces     Connect with Monu Kalsi - https://www.linkedin.com/in/kalsi/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams. Discussion points include: The rise of sales tech The healthy tension between marketing and sales Gartner's next prediction on marketing's reporting structure Marketing and sales collaborating and 'attribution' Scott's opinion on upcoming trends Open ai and GPT-3 and GPT-4 Connect with Scott Brinker at https://chiefmartec.com/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape. Discussion points include: Managing your tech stack and aligning with your strategy The current role of ai in marketing and tools like Jasper.ai and GPT-3 Integrating with your core CRM or MAP Martech and the cloud data warehouse layer The 90/10 business rule Gartner predicted the growth of marketing tech Connect with Scott Brinker at https://chiefmartec.com/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ Sales effectiveness is Mike's passion and you can hear it in his voice. In today's climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling model. Listen as Mike addresses how outdated sales models are underserving the customer and what sales can do to engage better with the customer by aligning with marketing for better enablement. Key discussion points: Transactional vs consultative selling models How to get into alignment with the buyer Digital solution rooms Front stage selling and Back stage selling Marketing personas and COINOPS to support sales The 12 building blocks of sales enablement Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekunkle/ Improve your sales results with Mike and team: - Provide sales training that gets results - Train sales managers to coach effectively - Implement The Building Blocks of Sales Enablement -Sales enablement course -https://www.goffwd.com/blocks/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff talks 'all things Customer' with Shep Hyken, Customer Service and CX Expert . Shep is a New York Times and Wall Street Journal Best-Selling Author. Shep's passion for the customer has lead to an extremely successful career including multiple books and in-demand speaking engagements. Shepard Presentations, LLC was started in August 1983. As a customer service speaker and author, Shep Hyken helps companies build loyal relationships with their customers and employees. Key take-aways from this discussion include: Shep's six-step process for defining the client The problem with technology is not the technology The role of AI and the customer The best personality/mentality for customer service and sales folks The three parts to being a great sales person The best way to cut down on customer churn "Great service is mistakes handled well" - Shep Hyken Connect with Shep on LinkedIn https://www.linkedin.com/in/shephyken/ Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool. Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big! Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience - including where they hang out, who they follow, and what they're listening to/watching. Users can get started for Free at: https://sparktoro.com/ Key conversation pointers include: Sparktoro's 'chill work' model How to question the audience the right way What product leaders can do better when engaging with the audience The real job of product and marketing leaders Sparktoro's slimmed down content strategy Marketing through your sources of influence Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Follow and connect with Rand at https://www.linkedin.com/in/randfishkin/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI. An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two. This packed discussion touches on: The value of ABM and ABX to get more results Why sales and marketing struggle with systems How companies are missing the mark with ABM The problem with marketing picking top accounts The problem with how departments are measured Why you want to be a soccer team Getting poked by a spear doesn't feel so good The evolving role of AI and the future role of marketers What's next for Demandbase Jon's love for yoga is a real thing Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts. Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. This lively discussion touches on: The 'coach voice' Keap aims to provide How Kirsten manages her team's tech stack Working with Influencers Plays and tools built into the Keap automation platform Keap's content strategy Keap's talent strategy Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Bonnie Habyan, CMO, X-Caliber Capital explore the opportunities and challenges of being a CMO in real estate finance. Discussion points include: -adding a human touch to finance -leveraging the use of video -how digital has elevated the role of the CMO -the many hats of the modern day CMO -LinkedIn, culture and video meeting fatigue They pack a lot into 20 minutes! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started. Get the full RevOps Difference research report here : https://www.pedowitzgroup.com/resources/revops-research/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Nikole Rose, President & CMO, Mojo Media Labs explore how her consulting firm developed a unique company culture that drives growth and everything they do. Other discussion gems include: The Right person, Right seat principle Signs of a bad culture The ROWE work style model Why Costco separates the apples The Martech myth Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Tim Parkin, President of Parkin Consulting explore Tim's his career journey from first wanted to be a magician, but didn't like late night, to gaming, to coding and eventually creating a leading a digital marketing firm. The long list of topics and concepts discussed include: Marketing from the inside out A formula for defining Performance Toxic teammates and Talent Hiring your own customers. Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program that gets results. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today. Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together, Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI. Milena also shares 3M's work flexibility 'Work your Way' model which empowers employees to work when and where they work best. This is a game changer folks! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to become one of the most successful brand and retail marketers in the world today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today. #csuiteradio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thomas talks about Using data to provide the current experience for the customer.Evolving and providing a leading platform for the digital business.Marketing becoming more accountable in business and digital marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Tiziana Barrow, Founder and CMO of Tilagia. Tiziana talks about: The importance of focusing on the customer journey and customer ownership Creating pertinent, relevant content that addresses the problems of your customers The challenges of creating a partnership between marketing and sales Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Michael Bailey, Vice President of Marketing Operations for Fleetcor. Michael talks about How data has evolved to become the most important part of tracking marketing revenue success Taking a very nuanced approach when it comes to building out their MarTech stack The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate. Learn more about your ad choices. Visit megaphone.fm/adchoices

CMO Insights: Ruth Stevens, President, eMarketing Strategy This week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy. Ruth talks about: Teaching a course about using data to manage the customer base of a firm like a financial asset The trend of more conservative buying behavior in B2B marketing Executing account-based marketing within sales and marketing environments Learn more about your ad choices. Visit megaphone.fm/adchoices

CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software This week’s guest on CMO Insights is Sal Patalano Chief Revenue Officer of Lenovo Software. Sal talks about: The definition and function of a Chief Revenue Officer and the role Sal plays  Erasing the traditional line between Sales and Marketing Why collaboration isn’t working anymore Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Karen Steele, CMO at LeanData. Karen talks about: The complications of taking a company from public to private and the importance of keeping a customer focus Building customer intimacy through the three A’s – advocacy, advisory and adoption The challenges faced by a smaller company in a niche market and how she works to overcome them Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle talks about Focusing on the empathy gap and the customer journey.Brands building a connection with emotion.Why most companies do not focus on their existing customers as much as they should. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Christine Nurnberger, CMO of Bottomline Technologies. Christine talks about: Being fearless and how that attitude helps her with her team Deploying new technology that increased pipeline and doubled leads without increasing budget The importance of traditional events and building relationships Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Shane Lennon from @VirtualCMO. Shane talks about: Not only aligning sales and marketing but also aligning with the product team Focusing on the customer as a product goes to market and studying the customer life cycle journey The lifetime value of customers and how we can continuously to deliver value to them Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Kira Mondrus, CMO at QASymphony. Kira talks about: How she built a marketing team from the ground up and what skills she looked for in her team members Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy The challenges associated with becoming a global company Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr. Kirk talks about: The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey Becoming a partner to the customer and driving that thinking in sales and MarTech as well Why quality (not quantity) changes everything about your raw leads and SQLs Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Jake Sorofman, CMO of Pendo. Jake talks about: How marketing has become more data driven and technology reliant Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company The critical need for a single person to own the MarTech stack Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Al Silvestri, Partner and CMO at COFFEE Labs. Al talks about: Using data gathered from biometrics to define optimism and understand risk tolerance Rethinking content based on data gathered from crowds in real time The radical changes marketing will go through in the next few years Learn more about your ad choices. Visit megaphone.fm/adchoices