Podcast appearances and mentions of duane forrester

This Week: Saul Colt, Duane Forrester, and Jerlyn O'Donnell join Bob to discuss no copyrights for AI content, Google says news doesn't help ads, Alchemy sets up an influencer fund, whether X is making a turnaround, plus this week's #FairFailFoul.

The future of SEO is now. Take the story of a small blog that tripled its traffic by integrating AI-driven SEO tools and adapting to the evolving digital landscape. It clearly shows how embracing AI can lead to remarkable growth. Our guest, Duane Forrester, is at the forefront of this revolution. AI’s Impact on SEO:…

On this week's episode of Suds & Search, we chat with Duane Forrester, VP of Industry Insights at Yext. Grab a cold drink and join us as we talk about ChatGPT and AI-generated content, and the state of in-person events

Earlier this week, Microsoft and Google both announced they're introducing different types of AI into search and related products with staged press events. Both of today's guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the world.Duane and Ryan join Jim Hedger and Kristine Schachinger for an hour-long wide ranging conversation about Google and Microsoft's AI announcements and the implications for the web and for the digital marketing communities.Duane Forrester is the Vice President of Industry Insights at Yext, the leading business-fact management tool where he leads industry outreach, evangelism, and company authorship. In his career, Duane ran the WebmasterTools program at Microsoft and Bing. Before that, he ran the SEO program at MSN. After leaving the concrete comforts of Microsoft, Duane ran operations for Bruce Clay's company. He moved to Yext about five, maybe six years ago. In between all that, Duane authored two books, “How To Make Money With Your Blog” and “Turn Clicks Into Customers”, both published by McGraw-Hill. He also taught himself how to make custom electric guitars in his garage when he isn't tenting it up somewhere miles away from civilization in his ample free time. – Duane Forrester, welcome back to WebcologyA web-dev turned SEO, Ryan Jones is Sr.Vice President, SEO at Razorfish, one of the oldest web marketing agencies on the web. Based in Detroit, Ryan has been an SEO since before Google became a publicly traded company (does today's Alphabet price give you a sense of nostalgia?) You've read Ryan's work as he's a regular contributor to most if not all industry publications. Publisher of WTFSEO, Ryan still makes his own websites and tools. He was one of the main crew that dissected Yandex a few weeks back. When he's not putting some keyboard to good use, Ryan hunts and plays hockey, softball, and golf. If you get the chance, look for him at an industry conference somewhere near you. Ryan Jones, welcome to Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you're curious about your own website's performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.

This Week: Saul Colt, Duane Forrester, and Sloane Kelley join Bob to discuss the World Cup's PR debacle, publishers ditching ad auctions, suing influencers, what Facebook took from your profile, plus this week's #FairFailFoul.

To discuss user experience and SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN's analyst, invited Duane Forrester,

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: You say that Intent and UX are often spoken about, but underutilised - what do you mean by that? How does an SEO utilise intent and UX in practice? How does an SEO optimise for intent? How do you measure the value of optimising for intent? How does an SEO optimise for user experience? How do you measure the value of optimising for user experience? Where does an SEO go to find out more about optimising for intent and UX?

It started with a simple question and in the end we dug deep into What's Eating Duane Grape?! Learn how to move up in your career with the help of our great guest Duane Forrester.

Duane is an expert in the field of Search having worked at Microsoft with Bing and now with Yext. We all search many times a day but do you really know how it works? We dive right in here. Duane’s LinkedIn - https://www.linkedin.com/in/dforrester/

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! What you'll learn 00:07 Introducing Duane Forrester00:46 Duane's Brand SERP02:40 Why does the citation in Duane's Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane's digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google's Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! What you'll learn 00:07 Introducing Duane Forrester00:46 Duane's Brand SERP02:40 Why does the citation in Duane's Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane's digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google's Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! What you'll learn 00:07 Introducing Duane Forrester00:46 Duane's Brand SERP02:40 Why does the citation in Duane's Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane's digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google's Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! https://www.youtube.com/watch?v=qTWfSyqxS9s In partnership with Wordlift What you’ll learn 00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us?

Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines. We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.

This episode features Yext VP of Industry Insights Duane Forrester discussing the evolution of search ranking factors. We discuss how the search engines have evolved well past keywords to discerning user intent, and why this demands that business structure their data in order to remain relevant in a new search environment.

We all know that there are so many things that you can be doing as a digital marketer, so you’ve got to prioritize your time and focus on the areas that you think will result in the biggest return on investment. That often means that spending time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Joining David and Judith for episode 2.31 of Marketing Scoop to discuss the ROI of optimizing your local listings is Duane Forrester, VP of Industry Insights with Yext. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. He also has content planning and creation experience and is an author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. Here’s what we chatted about: 1:00 Introducing our guest, Duane Forrester 2:00 What are some initial lessons that Duane can share on managing your local listings? 9:45 What are the most important aspects of local listings that a business should be focusing on now? 16:00 Is Dues saying that local listings alone aren’t enough and that to be truly successful in this area you have to blend the local listing with Schema and experimental marketing? 17:15 Do you have to involve in-person marketing as part of the local marketing mix? 18:00 How do you persuade a CMO to prioritise local listings over another project? 25:00 What are some of the most important consumer actions on local listings that a business should be tracking? 30:00 David reads out a listener’s podcast review 31:00 What is Duane’s actionable tip? Remember to subscribe to the audio podcast here: https://www.semrush.com/podcast/

Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more customers. Duane reviews: Putting yourself in your customers’ shoes, what are the top questions to ask that should drive your search strategies? How to effectively use regional-specific data and tools like Google My Business? How to effectively respond to bad reviews so that they don’t tank your business? Show NotesConnect With: Duane Forrester: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter

Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to ensure your brand is putting its best foot forward and generating local business. What are the essential placements and strategies for local search with Google, Bing, Foursquare, and Facebook? What is the impact of reviews and can reviews below 4 stars harm your business? How are Alexa and Google Home changing the local search landscape and do they require a new way of managing your data? Can the hundreds of small online directories with information about your business actually impact your Google search results? Show NotesConnect With: Duane Forrester: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.

How do you deal with online complaints and manage your online reputation in today’s world of digital marketing and social media? Duane Forrester (The Vice President of Industry Insights of Yext) shares how to stay on top of your Google Map, Bing Map, Yahoo Map, Mapquest, Yelp!, FourSquare, and other online listings for $20 per month or less.

Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext. We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality. For show notes: https://ratherinventive.com/blog/duane-forrester-yexts-vp-industry-insights/

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any businessDuane's thoughts on voice search in 2019Plus, Duane provides his top tip/key takeaway. If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri. Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. For more on Yext, visit: https://www.yext.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

“There are no paved roads where we’re going.”  Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.  Listen And Learn: His strategies for optimizing voice search and discovery. How to make your brand the best answer in search. His definition of what he calls “the truest sense of selling.” How to position your brand all along the various points of the customer journey. How to become “the featured snippet” on Google search. His bold predictions about the paradigm shifts he sees on the MarTech horizon. TO LEARN MORE ABOUT YEXT, CLICK HERE. TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.

An all-star panel (Obaid Ahmed of Botmock; Duane Forrester of Yext) discuss the latest in voice technology news, including Amazon's product blitzkrieg replete with Alexa-enabled microwave, subwoofer, and smart plug, SoundHound's latest partnership to get Houndify inside Mercedes' MBUX in-car ecosystem, Google's approach to voice-first home security, whether Apple's Siri Shortcuts app moves any sort of needle in the industry, and Lenovo's new multi-modal marketing message. This Week In Voice is hosted by Bradley Metrock (CEO, Score Publishing), sponsored by VoiceFirst Events (VoiceFirstEvents.com), and is part of the VoiceFirst.FM podcast network.

Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.

Duane Forrester, Vice President of Industry Insights for Yext, explains what knowledge management is and how it will transform digital marketing as we know it.

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more. Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites. Resources Yext: Control Your Brand Across the Digital Universe (official site) Duane Forrester (blog) Duane Forrester on LinkedIn Duane Forrester on Twitter Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (book) How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (book)

Jim and Dave welcome Yext's VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we're sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to and there you can download the first chapter of the book and you'll be entered to win!

Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft's MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/

Duane Forrester talks about how voice search is revolutionizing content strategy and SEO. Duane Forrester is currently VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. Video Here's the video version of our conversation: https://www.youtube.com/watch?v=D_8i3runJns Show Notes Here's the Entrepreneur article that Duane mentions in the podcast: Digital Knowledge Manager: 5 Skills You Need to Succeed at the the Newest Marketing Role

Duane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He's authored two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his career, he's gained experience in domain development, business development, audience development and public relations. Both personally and professionally, he's worked closely with early stage startups, spent a great deal of time understanding the growing trends of wearables, personas and psychographics, spent time expanding his storytelling skills and, from time to time, advised others on book writing. Follow Duane on Twitter @DuaneForrester. He can also be found on LinkedIn and DuaneForrester.com.   You'll Learn:  How Duane transitioned from being a black hat SEO to launching Bing Webmaster Tool to his current C-Suite Position at Yext. How murky the SEO industry was in the beginning compared to today's atmosphere. The piece of advice Duane received the spurred him to become an author. How getting laid off from Microsoft turned out to be a boon for both Duane's career and personal confidence. The steep learning curve most businesses face regarding digital marketing and how that steered Duane away from speaking about technical SEO so things businesses could more easily digest. Why #FakeNews is an offshoot of Influencer Marketing targeted at the layperson.   3 Key Points: When it comes to tracking and attribution PPC is easy but SEO is hard. Businesses still struggle with understanding the technical requirements of digital marketing. #AI's best use is answering questions we haven't thought to ask.   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his  career, he gained experience in domain development, business development, audience development and public relations.

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his  career, he gained experience in domain development, business development, audience development and public relations.

Speaking with Duane Forrester about the future of mobile web technology - Does it rest on Accelerated Mobile Pages (AMP) or Progressive Web Apps?The post Accelerated Mobile Pages or Apps? An Interview With Duane Forrester appeared first on Search Engine Journal.

Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier! Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social media programs, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft. An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times. As the Vice President of Organic Search Operations at Bruce Clay-a company he left Microsoft to join-he currently busies himself overseeing content and search optimization for clients all over the world. Long known for his accessibility, he also is something of a globetrotter, always willing to speak at conferences and personally help partners.

Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier!Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social mediaprograms, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft.An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times.As the Vice President of Organic Search Operations at Bruce Clay-a company he left Microsoft to join-he currently busies himself overseeing content and search optimization for clients all over the world. Long known for his accessibility, he also is something of a globetrotter, always willing to speak at conferences and personally help partners.

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.   EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results.   For complete shownotes and more, please head over to www.marketingspeak.com/duane   LINKS & RESOURCES MENTIONED How to Make Money With Your Blog Turn Clicks Into Customers Bing Yahoo Search Engine Forums The Online Marketing Guy Bruce Clay Inc Bing Webmaster Tools Cortana Affiliate Summit East Duane on Twitter   STEP UP YOUR MARKETING GAME! 1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success. 2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away. 3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

In this Marketing Nerds episode, Duane Forrester joins us to discuss his new role at Bing, how SEO has normalized over time, linkbuilding and whether sites should be worrying about HTTPS. The post Bing’s Duane Forrester Talks Normilization of SEO, Linkbuilding, and HTTPS appeared first on Search Engine Journal.

On EP 9 of Digital Marketing Revolution podcast I chat with @DuaneForrester from Bing/Microsoft. Also, a former lead for the MSN SEO/SEM worldwide endeavors. Truly a pleasure to discuss potential in Bing Webmaster Tools.

Google Will Not Devalue Links Soon Says Matt Cutts in a recent video, which leads Jim and Chris to talk about History and Value of Links. Also, Duane Forrester offers us linkbuilding tips on his Behind Bing segment.Related articles across the webComplete Guide To LinkbuildingCutts: How Google Ranks Sites with Few LinksMatt Cutts & Duane Forrester's Excellent Adventure: The Search Police at SMX WestDuane Forrester of Bing Lists 10 SEO MythsMatt Cutts: Google Won't Devalue Links Anytime Soon

Google Will Not Devalue Links Soon Says Matt Cutts in a recent video, which leads Jim and Chris to talk about History and Value of Links. Also, Duane Forrester offers us linkbuilding tips on his Behind Bing segment.Related articles across the webComplete Guide To LinkbuildingCutts: How Google Ranks Sites with Few LinksMatt Cutts & Duane Forrester's Excellent Adventure: The Search Police at SMX WestDuane Forrester of Bing Lists 10 SEO MythsMatt Cutts: Google Won't Devalue Links Anytime Soon

Daron ,Jim and Chris discuss how Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.Plus, Duane Forrester, Bing's Senior Product Manager discusses Overlap between Social and Search in his Behind Bing segment. Related articles across the webAnother Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Speaks Out Again; Behind Bing: The SEO of TomorrowGoogle Takes Bribes? Say It Isn't SoBruce Clay and UBL Local Paid Inclusion RevisitedSEO Old Timers RoundtableReconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority Building71 Percent of SEOs Report More Company Buy-In; Twitters New SEO TacticGoogle Penalizes JCPenney and OverstockFTC Likely to Review How Search Engines Disclose Paid ListingsGoogle Knowledge Graph and Yahoo Axis Reviewed

Daron ,Jim and Chris discuss how Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.Plus, Duane Forrester, Bing's Senior Product Manager discusses Overlap between Social and Search in his Behind Bing segment. Related articles across the webAnother Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Speaks Out Again; Behind Bing: The SEO of TomorrowGoogle Takes Bribes? Say It Isn't SoBruce Clay and UBL Local Paid Inclusion RevisitedSEO Old Timers RoundtableReconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority Building71 Percent of SEOs Report More Company Buy-In; Twitters New SEO TacticGoogle Penalizes JCPenney and OverstockFTC Likely to Review How Search Engines Disclose Paid ListingsGoogle Knowledge Graph and Yahoo Axis Reviewed

Google Hummingbird is getting people worried, plus Mikkel and Andy discuss the Jason Calacanis and Matt Cutts feedback coming out from Pubcon 2013. Also, Andy shares info on his PubCon presentation on the value of social shares in ranking where he moderated an interesting panel with Duane Forrester of Bing.

Overview of New Bing Webmaster Guidelines as Chris and Daron welcome Duane Forrester, the Senior Product Manager for Webmaster Outreach at Bing. Duane takes us through every from areas like links, social, indexations, pageload time, cloaking, link schemes, duplicate content and most importantly, how much can SEOs take from applying the algorithm.

Overview of New Bing Webmaster Guidelines as Chris and Daron welcome Duane Forrester, the Senior Product Manager for Webmaster Outreach at Bing. Duane takes us through every from areas like links, social, indexations, pageload time, cloaking, link schemes, duplicate content and most importantly, how much can SEOs take from applying the algorithm.

Matt Cutts talks Reconsideration Requests; Eric Schmidt Tells Parents To Have the Online Talk Before Sex Talk With Kids; Duane Forrester from Bing brings us a new Behind Bing segment on Authority Building. Chris also recaps his experience coming out of SES Chicago 2012.

Matt Cutts talks Reconsideration Requests; Eric Schmidt Tells Parents To Have the Online Talk Before Sex Talk With Kids; Duane Forrester from Bing brings us a new Behind Bing segment on Authority Building. Chris also recaps his experience coming out of SES Chicago 2012.

Election Day Search and Social Trends, plus the premiere of our Behind Bing segment with the Senior Product Manager for Webmaster Outreach at Bing, Duane Forrester discussing crawling basics.

Election Day Search and Social Trends, plus the premiere of our Behind Bing segment with the Senior Product Manager for Webmaster Outreach at Bing, Duane Forrester discussing crawling basics.

Chris takes us Behind the Scenes of Bing Webmaster Center as we hear from Duane Forrester, Sr. Product Manager with the Bing Webmaster Program. They discuss why social matters so much to the future of search, and how and why you need to be an authority to succeed in search today.

Chris takes us Behind the Scenes of Bing Webmaster Center as we hear from Duane Forrester, Sr. Product Manager with the Bing Webmaster Program. They discuss why social matters so much to the future of search, and how and why you need to be an authority to succeed in search today.

SEO expert, Duane Forrester, teaches you how to turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.Duane Forrester is the author of "Turn Clicks Into Customers," the highly practical guide for using all the online tools available for turning curious visitors into paying customers. Forrester reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.He knows what works and what doesn’t for multiple online marketing strategies, including:E-mail Online searches Internet advertising Webinars Videos Social networkingIn this BlogTalkRadio show, you’ll learn best practices for reaching more paying customers than ever before. To learn more about Duane's books and read his blog, visit www.theonlinemarketingguy.com

SEO expert, Duane Forrester, teaches you how to turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.Duane Forrester is the author of "Turn Clicks Into Customers," the highly practical guide for using all the online tools available for turning curious visitors into paying customers. Forrester reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.He knows what works and what doesn’t for multiple online marketing strategies, including:E-mail Online searches Internet advertising Webinars Videos Social networkingIn this BlogTalkRadio show, you’ll learn best practices for reaching more paying customers than ever before. To learn more about Duane's books and read his blog, visit www.theonlinemarketingguy.com

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Owns 160 domains * His parents ran a small motel so he understands being an entrepreneur * Focus on the customer's actions and intentions * "Customer Journey" * Focus on discovering their needs and what they do at the moment of need * This is the strategy * Everything else is tactical and supports the strategy * Early SEO work took advantage of holes in the search engines * Personalized, actual answers that are contextually relevant is what SEO is now * Keywords and keyword phrases are not how we speak * Voice search is growing in importance * The nouns and verbs of just five years ago need to be listed as a question on your site * Get more reviews * Third party, independent validation is critical * Parents don't matter * Surprise my friends * Search engines want users to be satisfied * Other concerns * Digital knowledge management—DKM. Curate your digital assets. * Load speed * Responsive * Security * SEO has become more of a tactic rather than a strategy so get good at DKM. * SEO has become commoditized * The next generation is more complex * Structured data * Load speed * Etc. * Consumer brand loyalty is dying * Millennials and GenZ * Will trade brand for price * So prove your value when the consumer is making a decision a few times, then they'll trust you. * Voice search is growing in importance * Using voice builds a stronger connection in our brain * Amazon's Echo Dot was the top-selling item this past Christmas * You need to do the technical work to be the featured snippet * Structured data is a language that allows you to wrap key information correctly on your site * Facebook has Open Graph ( http://ogp.me/ ) * This tells search engines you are real * This is manageable for the small business * Install some plugins and get your stuff marked up properly * Smaller companies can move faster * The future for SEO is bright * AMP is accelerated mobile pages * Most websites are "heavy" * AMP creates a more lightweight code base so pages load faster and the visitors have a better experience * Check your page load speeds weekly * Compare your page load speeds to your competitors monthly * Pick up a paper and pen and write out in detail what you believe your Customer's Journey looks like * Map out the decisions they must make to find you and buy from you * Organize some focus groups and find out if you're even in the ballpark with your offering * Take the Alexa app on your smartphone and say "Hey Alexa, let's chat." * Learn what the future of engagement looks like * It will go on forever * You will get creatively engaged in thinking Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy