Podcasts about embossing

VP S4 Ep211: Water, Glue & Coffee while Embossing! Flashback video! Thanks so much for being here :) Sincerely, Pam and Fam :) MY PODCAST!: The Paper Outpost Podcast! The Joy of Junk Journals! Free to Listen Anytime! Every Tuesday & Thursday! New audio material! Junk Journals, Paper Crafting, life of a crafter, answering crafty questions! Come have a listen on Apple Podcast, Spotify, Google Podcast or go to https://anchor.fm/the-paper-outpost You can make your own Podcast! It's easy at Anchor: Here is how!: anch.co/outpost Grab a FUNDLE! Now available in my Etsy Shop!: 100 pieces! A mix of antique/vintage ledger pages, hand-dyed papers, old postcards, tea cards, handwritten paper, awesome book pages and so much more! Wonderful to use in your junk journal creations! Free Priority Shipping in the USA! :) Limited supply! :) Want to see a Fundle? Video!: https://youtu.be/KJnWd9RSpOQ Want to Buy a Fundle? Etsy Shop: https://www.etsy.com/listing/1007331616/antique-vintage-ephemera-paper?ref=shop_home_active_6&frs=1&crt=1 NEW! PRINT & MAIL Option for Vintage Digikits! :) I heard your call :) No Printer? No Problem! :) I will print & mail 10 Digikits to you! Free Priority Shipping in the USA! :) 1. Select 10 names of digikits, & send me the list via Etsy message or email to pam@thepaperoutpost.com or simply say "Surprise me!" :) 2. Then buy the Print & Mail Digikit option in my Etsy shop! :) Direct Link here: https://www.etsy.com/listing/1071078687/printed-mailed-digikits-no-printer?ref=shop_home_active_1&frs=1&crt=1 That's 50 Pages total on lightweight cardstock! See All My Digikits! https://www.etsy.com/shop/ThePaperOutpost Sincerely, Pam at The Paper Outpost :)!! I am currently buried in paper and covered in glue ;) And I am in heaven! :) Remember that Fun Can Be Simple! Go Forth and Create with Reckless Abandon! :) VINTAGE DIGIKITS! Amazing images to download & print out at home on your printer!: Etsy Shop: https://www.etsy.com/shop/ThePaperOutpost MY AMAZON STORE!: My Personal Favorite Products & Tools!: Click here to see all my items in one click with pictures in my Amazon Store! https://www.amazon.com/shop/thepaperoutpost NEWSLETTER!: Free Monthly Emailed Newsletter from The Paper Outpost! Sign Up here: https://bit.ly/paperoutpostnewsletter - Free Monthly Digital Printable! - Free Checklist of Junk Journal Supplies! - Free The Note From The Book Maker explaining what a junk journal is and how to use it! - Junk Journal Tips & Updates from Pam at The Paper Outpost! MY PODCAST!: The Paper Outpost Podcast! The Joy of Junk Journals! Free to Listen Anytime! Every Tuesday & Thursday! New audio material! Junk Journals, Paper Crafting, life of a crafter, answering crafty questions! Come have a listen on Apple Podcast, Spotify, Google Podcast or go to https://anchor.fm/the-paper-outpost You can make your own Podcast! It's easy at Anchor: Here is how!: anch.co/outpost COME FIND ME AT :) ETSY Shop: https://www.thepaperoutpost.com INSTAGRAM: https://www.instagram.com/thepaperoutpost FACEBOOK: https://www.facebook.com/ThePaperOutpost The Paper Outpost Facebook Group: https://www.facebook.com/ThePaperOutpost/ The Paper Outpost Podcast!: https://anchor.fm/the-paper-outpost AMAZON STORE: https://www.amazon.com/shop/thepaperoutpost PINTEREST: https://www.pinterest.com/thepaperoutpost TWITTER: https://twitter.com/thepaperoutpost YOUTUBE: https://www.youtube.com/ThePaperOutpost #thepaperoutpost #paperoutpost #thepaperoutpost #digikits #junkjournal #junkjournals #howtomakeajunkjournal #junkjournalpodcast #thepaperoutpostpodcast #thejoyofjunkjournals #fundle --- Support this podcast: https://podcasters.spotify.com/pod/show/the-paper-outpost/support

Give your miniatures a sparkle of metallic color! Listen in as I explain this very easy process to use on your Fairy garder pieces. Or head over to YouTube for the full video I made a separate podcast for this episode so you don'tt have to hear the heat gun running through your earbuds

In the time around Christmas, many people make biscuits. The idea is to cut out the general shape of the biscuits, sometimes decorating them afterwards or embossing them with a separate cutter. I have also tried various ways of cutting a logo into biscuits that is still easily recognisable and legible after baking. If the dough rises a lot during the baking process, the original pre-baking embossing may disappear completely or at least become unrecognisable. Therefore, for this application, it is best if the dough is well embossed before baking and only slightly risen during baking. In other words: if it keeps its shape during the embossing and baking process. Transferring this, one could say: the more I am and remain myself and allow myself to be shaped in this way - the more easily this will then be recognisable to others. Is that the case for you and what are you shaped by or do you allow yourself to be shaped by? I wish you an extraordinary day!

We know the expression that something is memorable or we imprint something - by this we mean: we remember something that we can recall later. The imagery behind this is: you have a mass, clay or stone, and with an appropriate tool you work it and imprint an image or text into this material. This is much more durable than sticking the image or text onto the material. Embossing - as with coins - guarantees that what has been embossed will be preserved until the end of the wearer's life. Unfortunately, my memory is not that stable. But I still have memories from over 50 years that have stuck with me. If you work the surface of an embossing with sandpaper, you can make the embossing disappear, unfortunately. It seems to me that the flood of information and the spirit of the times are also like that: they grind important imprints out of us and our society. Do you know this? Do you do something against it so that the good imprints remain? I wish you an extraordinary day!

For the second episode in this short series on Sculpted Embossing, we speak with Nick and Mac from JR Press in San Fransisco. JR Press is a family owned business that Nick's grandfather opened up in 1987. They have a hefty list of equipment and they've had the pleasure of working on some incredible projects. We pick up the sculpted embossing process from where we left off with the fabrication of the plates and talk all about setting up the prints, the most successful materials to use, and even some troubleshooting tactics that we can almost guarantee you haven't thought of. If you'd like to book a sculpted embossing (or any kind of print) project with JR Press, you can contact them via their email jrpress1@aol.com, or visit the contact form on their website: jrpress.co To see some of their great work give them a follow in Instagram: @jrpress.sf And to see the projects we discuss in this episode, make sure to check out our instagram over @hotoffthepresspod !!

If you've been oogling the beautiful results from sculpted emboss while scrolling through Instagram, you're not alone! We have been so intrigued by the process that we decided to set out and do a 2 part series on this seriously impressive print method! In Part 1, we speak with Mark Schumacher from Metal Magic, the #1 place to source brass and copper dies! Mark walks us through the process of creating a sculpted plate from the order submission to shipping it out. This is an episode you surely do not want to miss! To start your next order with Metal Magic, you can visit the contact tab on their website: https://www.metalmagic.com/ To view the videos we discuss in the episode, you can click the following links: BRASS DIES COPPER DIES Follow the Hot Off the Press instagram account to see more content and updates from Metal Magic!

We've talked about printing ... we've talked about die cutting ... it's time to add another tool to your letterpress belt: Embossing!! Embossing might seem simple on the surface, until you get to the first step of making the artwork for your plates. Sure, some manufactures will take care of all the work for you, but it's always great to have an understanding of how to make something yourself! In this episode, Jillian walks us through the process from beginning to end, making sure to note the areas where common mistakes are made. Save yourself some time and money by following along with this audio tutorial, and save even more time and money by entering this weeks giveaway! One lucky listener will get a free copy of our Letterpress Supply Guide! This guide includes direct links to vendors in over 13 different categories, as well as a supply list that we use to stock our own shops! Enter the giveaway by sharing your favorite Printmas episode! Tag us in a post on instagram or shoot us an email at hello@hotoffthepresspodcast.com Here are some helpful links for this week's episode: Adobe Illustrator - Strokes Illustrator File w/ Step by Step from this episode!

S4 Ep 39: Embossing? EEK! :) The Paper Outpost Podcast! The Joy of Junk Journals! :) I will put the tea on :) Sincerely, Pam at The Paper Outpost MY PODCAST!: The Paper Outpost Podcast! The Joy of Junk Journals! Free to Listen Anytime! Every Tuesday & Thursday! New audio material! Junk Journals, Paper Crafting, life of a crafter, answering crafty questions! Come have a listen on Apple Podcast, Spotify, Google Podcast or go to https://anchor.fm/the-paper-outpost You can make your own Podcast! It's easy at Anchor: Here is how!: anch.co/outpost Grab a FUNDLE in my Etsy Shop!: 100 pieces of old and interesting papers to use in making junk journals! A mix of antique/vintage ledger pages, hand-dyed papers, old postcards, tea cards, handwritten paper, awesome book pages and so much more! Free Priority Shipping in the USA! :) Want to see a Fundle? Video!: https://youtu.be/KJnWd9RSpOQ Want to Buy a Fundle? Etsy Shop: https://www.etsy.com/listing/1007331616/antique-vintage-ephemera-paper?ref=shop_home_active_6&frs=1&crt=1 ETSY SHOP: VINTAGE DIGIKITS! Amazing images to download & print out at home on your printer!: Etsy Shop: https://www.etsy.com/shop/ThePaperOutpost PRINT & MAIL Option for Vintage Digikits! :) I heard your call :) No Printer? No Problem! :) I will print & mail 10 Digikits to you! Free Priority Shipping in the USA! :) 1. Buy the Print & Mail Digikit option in my Etsy shop! :) Direct Link here: https://www.etsy.com/listing/1071078687/printed-mailed-digikits-no-printer?ref=shop_home_active_1&frs=1&crt=1 2. Then select 10 names of digikits, & send me the list via Etsy message or email to pam@thepaperoutpost.com or simply say "Surprise me!" :) That's 50 Pages total on lightweight cardstock! See All My Digikits! https://www.etsy.com/shop/ThePaperOutpost MY AMAZON STORE!: 1. My Personal Favorite Products & Tools!: 2. Recommended Books for Junk Journal Makers! 3. Sunshine's Fav's! Click here! https://www.amazon.com/shop/thepaperoutpost Sincerely, Pam at The Paper Outpost :)! Remember that Fun Can Be Simple! Go Forth and Create with Reckless Abandon! :) COME FIND ME AT :) All My Links: https://linktr.ee/thepaperoutpost ETSY Shop: https://www.thepaperoutpost.com INSTAGRAM: https://www.instagram.com/thepaperoutpost FACEBOOK: https://www.facebook.com/ThePaperOutpost The Paper Outpost Facebook Group: https://www.facebook.com/ThePaperOutpost/ The Paper Outpost Podcast!: https://anchor.fm/the-paper-outpost AMAZON STORE: https://www.amazon.com/shop/thepaperoutpost PINTEREST: https://www.pinterest.com/thepaperoutpost TWITTER: https://twitter.com/thepaperoutpost YOUTUBE: https://www.youtube.com/ThePaperOutpost #thepaperoutpost #paperoutpost #thepaperoutpost #digikits #junkjournal #junkjournals #howtomakeajunkjournal #junkjournalpodcast #thepaperoutpostpodcast #thejoyofjunkjournals #fundle --- Support this podcast: https://anchor.fm/the-paper-outpost/support

Make the most out of print brokering. In episode 49 of the Resourceful Designer podcast, I talked about offering print brokering as a means to supplement your design business. If you do print design and do not offer print brokering, you're losing out on a lot of potential income. I made over $1,000 from three different print jobs this past week alone. And that's not counting how much I charged for creating the designs themselves. One of those three jobs was reprinting an existing flyer for a client. It took me less than 3 minutes to find the print file, send it to the printer along with specifications for the order, including instructions to deliver the finished job to my client. Then I sent an invoice to my client. That 3 minutes of work earned me over $300 in print brokering commission. What is print brokering? If you are unfamiliar with print brokering, it's when you act as the middleman between your client and the printer. In some cases, you mark up the printing price to invoice your client, and in other cases, you get a discount from the printer and charge your client the non-discounted cost, keeping the difference for yourself. Clients like it when you offer this service because they don't have to deal with the printer directly. Printers like this setup because they get to deal with someone who understands how things work. Listen to episode 49 of the podcast to learn more about print brokering. Today I'm sharing ways to augment the money you make by print brokering. And not simply by increasing your markup. However, that is a way to do it. No, I'm talking about ways to improve your revenue, and at the same time, your client feels like they're getting a better deal. Upselling and Cross-Selling. Let's start with upselling and cross-selling. What are they, and what's the difference between the two? Upselling is when you offer more of the same thing. Think of McDonald's when they offer to upgrade your medium drink to a large for only $0.25 more. That's an upsell. You get a larger drink, and they get more money. Cross-selling is when you offer an additional thing. When you order a burger and drink, McDonald's will always ask you if you want to make a combo? That's a cross-sell. In this case, you get something else, fires, and they collect more money. Upselling and Cross-Selling Print Brokering. How do you use these two concepts in print brokering? Upselling. You can upsell a print job in many different ways. But the easiest is through the paper stock and printing options. Printing on a specialty paper stock will improve the look and appeal of a printed job, which may interest your client. It will also increase the cost, which in turn increases your profit. Printing using spot colours is a great way to improve the look of some printed pieces. I have a client who is a lawyer. She insists on using spot colours for her business card. We could accomplish a similar result using CMYK, but she likes the flat look of the spot colours and is willing to accept the higher printing costs to get the look she wants. And in turn, I make more money on every print run. Novelty stocks are a great upsell. Do you have a client who's a window washer? Suggest clear business cards. How about a client in the construction or industrial industry? Suggest laser engraved metal cards. A client in the outdoor space may be willing to spend more on wooden business cards. Embossing foil stamping die-cutting rounding corners Gilded edges specialty folds laminations or special coatings. These are all printing options you can upsell to your clients. Another way to upsell is to suggest larger quantities. Most of the operating costs in a print run occur in the setup stage–pre-press, printing plates, press set up, ink, etc. After that, all that's left is paper and time. That's why in most cases, the more you order, the less per unit the printing costs. Five hundred business cards may cost $50. Doubling the order to 1000 cards may only be $65. That's an easy thing to sell a client on. They get more for their money spent. And you get more as your commission. Cross-selling. Like the McDonald's combo, cross-selling a print order involves additional items. When a client comes to you for business cards, you may want to suggest additional items such as thank you cards. If you're asked to design invitations for an event, you could offer table cards or place cards. If it's for a wedding, you could also suggest thank you cards and perhaps gift tags the couple can attach to whatever gifts they're handing out to their guests. Many designers offer stationery packs or bundles that include business cards, letterheads and envelopes. The bundle is less expensive than ordering each individually, which is great for your client. But it's also usually more than what they initially thought to order. I can't tell you how many times I've convinced a client to order envelopes to go with letterhead or maybe an invoice or other form. And it all means more revenue for me. Another way to cross-sell is to suggest multiple print runs for various languages. I did this just recently.  A client hired me to design coasters for a local campaign. When they gave the information for the coasters, I noticed it was all in English. Our local area is bilingual in English and French, so I asked if they would like me to design a French coaster simultaneously, which they agreed to. This doubled the print run and doubled my profit. Create opportunities for more print runs (more profit). So far, I've been talking about increasing your revenue by printing more at a time–either larger quantities or more items. But another way to earn more money from print brokering is by designing something that has an “expiry date” which will require them to be printed more often. I have a client that attends trade shows throughout the year. He includes his prices on his flyers. Every year as he increases his pricing, he asks me to update his flyer and have more printed. Some products change appearance over time. If you include a photo of the product on the printed piece your client may be more inclined to update the photos as newer models come out, requiring new printed pieces. I talked earlier about how larger print runs can save a client money in the long run. But sometimes they just don't have the budget for a larger run. Smaller print runs will allow them to get by until they can afford to have more printed. And you make money each time. Include dates on recurring events. A yearly festival could get away with using the same flyer and poster year after year. But if you include the date or any information specific to this particular year, they are forced to print new ones each time. Another great way to increase your print brokering income is by keeping track of your client's anniversaries. Designing an anniversary logo for a client is always a fun project. Suggesting they include the anniversary logo on all their print material is even better. One of my clients is celebrating its 60th anniversary in 2022. We're in the process of adding the anniversary logo to the many print pieces they have. That means a huge printing order. All to showcase their special occasion. The following year they can continue using their current stock of printed material that doesn't include the anniversary logo. If you know when an anniversary is coming up, you can make the suggestion ahead of time and get the ball rolling. Your client will appreciate your thoughtfulness, and your business will appreciate the added income. Two final tricks. I want to share two more “tricks” with you that have helped me earn more money with print brokering. I always tell every client who orders business cards through me, to never hand out just one card. Business cards are a networking tool. When you hand them out you should always give two or three at a time. You tell the recipient to keep one and hand the others out to anyone they know who could use your service. Clients love this idea. But it also means they run out of cards faster and need to reorder. And finally, whenever possible, convince your client to include their photo on their business card. Again, it makes a great networking tool. A card with a photo makes it much easier to remember the person. It also creates a subconscious connection. When you see a photo of someone, seeds of trust start to germinate immediately. Knowing what a person looks like makes it easier to connect with them. Why do you think so many real estate agents put their photos on their For Sale signs? Because if you know who the person is, you'll trust them more, regardless if you've met them or not. But how does a photo on a business card help you as a print broker? People change. Maybe it's their hairstyle. Maybe they shaved their facial hair or grew some. Maybe they never liked their old photo. Whatever the reason, they may want to update their photo. And they won't care if they have half a box of cards left. They'll gladly discard them for new ones. A couple of weeks ago one of my clients contacted me for business cards for a new employee. I replied back asking if any of their current employees wanted to update their cards with a new photo. That one order turned into four orders, which in turn, means more money for me. If you're smart about it. There are always ways to increase your print brokering sales. And not in a slimy salesperson way. One last thing. Make sure you follow up with your client after the fact. Following up lets you know if your client liked their print purchase. Hearing their comments is a great opportunity to learn what worked and what didn't. And you can use those lessons when dealing with other clients. How do you increase your profits from a print brokering job? Leave a comment below.

Today, let's talk about embossing. Breaking it down to bare basics, embossing refers to a technique resulting in a raised area on your project. For those of us in the paper-crafting world, there are two main methods of embossing that we can achieve an embossed effect. There's dry embossing and heat embossing. They use very different methods and products, and there's a distinct difference between the two. So, if a crafter in your life has hinted at a gift of embossing goodies, it's important to know which method they're referring to. Let's talk about the differences between them. You can find a full transcript HERE. LINKS Altenew 3D embossing folders Blog post (for show notes) Episode 28 - Stencils Toaster embossing video  Embossing Powder Hero Arts White Satin Pearl embossing powder Jennifer McGuire heat embossing playlist Jennifer McGuire embossing folder playlist Distress Ink + Oxide ink pads Simon Hurley ink pads Watercolour pencils Watercolour paper Embossing ink pads LF Embossing ink pen Ink blending tool Ink blending brushes Mary Polanco blender brush video DD Abstract Triangle stamp Perfect Pearls Aquabrush Antistatic Powder Bag  i-C reverse tweezers Glass Media Mat WF Mini media mat Totally Tiffany heat embossing stand

Die Grundlagen des (Heat-)Embossing sind Thema dieser Folge. Es gibt da doch einiges, auf das wir beim Materialkauf und auch bei der Verwendung achten sollten.

We are now in advent - a time of waiting, a time of reflection. It got me thinking about all of the seasons -and celebrations - throughout the year and how even my crafting reflects that - and I’m sure it does for others as well. This is a time for a new catalog with SU! The autumn/holiday one is ending this month. As I was looking through it for a last time, I was already nostalgic about autumn ending ….truly, for me, I love fall most of all!!! Its my favorite time to be outside - with the vibrant colors of the leaves changing and of all the harvest vegetables - its a time of wanting that comfort food of soups and stews…. And back to card making  - nature becomes our inspiration. Give me any stamp set with leaves or trees and I am a happy stamper!!!  There are so many fun techniques to use with leaf stamps and tree stamps - and the abundance of earth tones to play with.  Add the autumn papers - and the plaids - all speak of “cozy” to me! The other thing about fall is that  feel a renewed interest in card making - because the days get shorter and I start spending more time inside. —-and of course its the time to start thinking about making those Christmas cards as well. ——————————————————————— Then comes winter - my favorite winter cards often include snow. There are so many stamp sets and so many techniques to make snow! Embossing folders, stamps, watercoloring, spritzing, an so much more. And the blues ….. love the blues of winter.  We can make the day fly by even when we are stuck inside. When the weather outside is frightful…. Our craft table is still delightful… —————————————————————- Now with the new catalog - we start thinking spring - this will be a very special spring I think with the pandemic improving - and getting to be with people again! I see nature blooming - with lots of flowers and soft pretty colors. ***Yes I’m ready for a new catalog!!! —————————————————————————— And summer - maybe be craft less since we are outside more - but maybe we have more time to craft with kids and grandkids since there is not school …. Or maybe we take our cardmaking along on vacation - perhaps bringing card kits or making our own —- but you know we are still collecting ideas in our minds!!! —————————————————- Isn’t it fun to think of card making as a seasonal activity along with other things during the year? I don’t think I would love to only make floral cards year round.  For all cardmakers, we do think and plan ahead. Right after Christmas we are planning our Valentines cards - because we need to plan them and get our supplies long before hand —— and creating while anticipating each event makes it even more special. We are also thinking of the birthdays coming up for our family and friends and planning for them. I love the turning of the seasons and I love how our crafting reflects that too. Every season is magical in its own way! Each season provides something great to look forward to, enjoy, and remember We get to celebrate the seasons with crafting.

Taproom manager Dennis McGary stops by to discuss the finer points of double IPAS. But instead, we talk about fancy can labels, traveling to San Diego, and in what order we are in as Alana’s former work husbands.

Contrary to popular belief, print is not dead. There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well. As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design. Offering website design allowed graphic designers to help clients on two fronts—both digital design and print design. But as time moved along and the world moved closer to being a "paperless society" (it still hasn't reached what people predicted), more and more designers shifted away from print design to concentrate more on the digital side of the design industry. Nowadays, it's common to find designers who only design websites. And there's nothing wrong with that. But contrary to popular belief, print is not dead. There is still a vast market out there for printed design. In fact, it's become even more critical in today's world. With the popularity of websites, landing pages, social media, online advertising and everything else digital, printed material is still a very viable form of marketing. You can almost say that printed marketing can help a business stand out from its digital competition. Not to mention, print can be a very lucrative part of your design business. Not only are you paid for your design work. But you can also earn a commission on the cost of the print run if you offer print brokering as a service. Sometimes, those print commissions can make you more than what you charge for the design itself. You might charge a client $1,000 to design a brochure and then earn an additional $2,000 commission if the client opts for a large print run. Print can play a good part in rounding out your design business. Here are five reasons why you should offer print design. 1) Print is effective. People are bombarded every day with digital advertising to the point where they become blind to it. If you checked your social media accounts today, you were probably exposed to a minimum of a dozen ads. Can you name a single one of them? Digital ads, although effective, are also considered digital noise by most people and can easily be lost among the other pixels on the screen. Printed material, however, stands out. People trust print. The low cost of digital advertising allows anyone to start with minimal risk. Print, on the other hand, requires more significant thought and more investment. So when someone sees a printed marketing piece, they tend to trust it more than a digital equivalent. Tests run by MarketingSherpa show 82% of people trust print ads over digital ads when it comes to making a purchasing decision. In addition to the trust factor, print regularly outperforms digital when marketing to a local audience. Posters, yard signs, banners, vehicle graphics are great ways to present your message out to a local audience. This is evident during election campaigns. But even outside of elections, print is an excellent way to reach your target audience. A printed brochure captures a person's attention in a way that a website can't. Studies have also proven that it's easier to recall information seen in print form than when viewed digitally. So if you're designing for local clients, why not include print design as part of your services. Your clients will see you as someone who does it all, print and digital. Plus, you could use print to promote your design business and stand out from your competition. 2) Print brings in big profits. As mentioned above, you can make extra money by offering print brokering as a service. But even if you don't, designing for print provides excellent income opportunities for designers. There's a particular belief among the public that most graphic designers offer both print and web services, but web designers don't do print. Don't limit yourself. By offering both print design and website design, you expand your potential client pool and creates an additional revenue stream. Many smaller local businesses continue to use print design as their primary means of marketing. 3) Print allows you to upsell and cross-sell. Offering both web and print allows you to upsell and cross-sell your services to your clients. This is especially useful when combined with the three-tier pricing strategy. This strategy involves presenting three prices to your clients. Each pricing tier is offering a higher degree of service. Offering print design is a great way to supplement your tiers. A client looking for a website may choose a higher-priced package that includes a flyer and business card design. Or a client looking for a brochure may be willing to pay extra if you package the brochure with a landing page. Upselling and cross-selling offer more options to your clients and extra income for you. 4) Designing for print is tangible. Graphic design is known as a visual medium. As designers, we create things that are aesthetically pleasing as well as functional. But design is so much more where print is concerned. Different paper stocks or printing methods can convey a meaning on their own. Some papers look and feel cheap, while others give a sense of quality and prestige. Embossing, die-cutting, stamping, special coatings are all part of the print design process, which can increase the perceived value of a marketing piece. The University of Oxford did a study that shows that consumers generally value physical goods more than digital goods. Meaning they are willing to pay more for something they can touch. Designers can use this to their advantage. Designing something that will be physical increases its perceived value allowing you to charge more for it. 5) It takes a different creative mindset to design for print. When designing a website, the page automatically becomes longer to accommodate more content. Digital ads don't require much copy because they link to a landing page with more information. Print, however, requires advanced creative thinking. A piece of paper has fixed dimensions. A designer must be creative in the use of that limited space. What's the best way to include all the necessary information on a poster, a postcard, a billboard? What are the best typefaces to use, and at what size? How will colours interact with each other on paper? How will folding the piece affect the design? When designing for print, you must stretch your creativity and find the best way to create something that not only looks good but serves its purpose, all while conforming to the restrictions imposed by the medium and printing process. Conclusion If you are one of the countless new generations of designers specializing only in digital media, I hope this episode whet your appetite for print design enough to give it a try. As someone who started in print, then moved to the web and now offers both, I can tell you designing for print is quite fulfilling in a creative way. So believe me when I say, print is not dead. Do you offer both print and web design? Let me know by leaving a comment for this episode. Resource of the week Catchafire.org Catchafire strengthens the social good sector by matching professionals who want to donate their time with nonprofits who need their skills. If you are a new designer looking for a way to create meaningful work while building your design portfolio, Catchafire may be a great option for you. Check them out and see if there's a design project you would like to volunteer your time on.

En este episodio vamos a hablar de las cosas necesarias para realizar esta técnica de scrap. Hablaremos de los materiales, de cómo hacerlo y de algunos trucos que pueden ayudarnos. Instagram Dimishay Tinta de embossing versamark Polvos de embossing Lápiz de embossing Pistola de calor Herramienta para polvos Instagram Nati.fantastic Herramientas básicas ¿Cómo empezar a […]

Exhibitor: 2020 Convention - APH - Embossing

Kim and Steve chat to Sally Balwin, CEO of Braille House, Queensland's principal Braille book encoding library and school for the blind to learn to read Braille. Braille House is located at 507 Ipswich Rd, Annerley QLD. Find out more or donate at: http://braillehouse.org.au/ More on thier Facebook page: https://www.facebook.com/BrailleHouse/

Three years ago a stamping product was released to the people who followed My Sweet Petunia on Facebook, shortly thereafter, this incredible tool would impact the stamping world like no other.  The MISTI has changed lives, built friendships and revitalized the stamping community.  To celebrate her 3rd birthday, we have a special podcast to talk about some amazing ways you can use your MISTI along with a special from My Sweet Petunia for our listeners!       Show Notes   Where to Find the MISTI My Sweet Petunia - 20% Off the Original MISTI, Grid Pads and Mouse Pads from today through July 23rd for So Suzy Podcast listeners - no coupon required   Links Referenced So Suzy Stamps - Mirror Image Stamp   Concord & 9th - Turnabout Stamp         The Ton Stamps - Thanks Stamp Set   Iliana's MIHM Podcast Interview   Lavinia Stamps         Videos Referenced Justine Hovey              Gina K Designs              Ken's Creations       Uses for the MISTI Basic stamping Accurate stamping Solid and silhouette stamps Aligning and test stamping Embossing after you have stamped Die cut placement Stamping on texture paper Layering stamps Mass production Do It Yourself Backgrounds Gradient or Ombre stamping Masking Repeat stamping Stamping the inside and outside of your cards Using acetate Mirror Image Stamping Turnabout Stamps from Concord & 9th   Listener Tip Today's tip comes from Karen Hightower Finish the inside of your card and always sign the back of the card.  You have put time and effort into creating it, so sign your creation. - Karen Hightower

http://www.polymerclaytv.com In this episode we show the new Emsossing set from Walnut Hollow http://www.walnuthollow.com This is a great easy to use tool that comes with the whole alphabet so yopu can spell anything you want and stamp it right into the clay.

This week, we tried out our new Walnut Hollow Embossing sets, which you can get at Michael's. Our verdict? Some great fun tools, worth having, and a really great little storage box comes with it, but try to use a coupon- the retail price seemed high to us. And try using the letter makers freehand for a fun effect! Be sure to come back next week to see it in action on Polymer Clay TV. And, we're releasing a new ezine soon- so if you are not currently subscribing to our newsletter, or even if you ARE- be sure to visit our newly designed site and sign up on the sidebar for the ezine. It's going to be project oriented now, not just "news!"

Check out how easy it is to add color, depth and sparkle to your polymer clay art. Use embossing powder to create raised, stamped effects on clay that is already cured, or mix it into your clay to color the clay and create faux stone effects. There are hundreds of colors of powders available from many different sources, and they can all be used. UTEE can even be used as a glaze for polymer clay. Have fun and experiment!

Well, we decided to go nuts with embossing powder. We used it in the clay, one the clay, and made some beautiful stuff. Be sure to come back next week to see polymer clay TV and the embossing powder demo. We also received play-packs filled with new Cernit clay from Jacquard. The new colors are beautiful (there are 35) some of them even have inclusions built right in. This is the new series, which unfortunately is indistinguishable from the old series in the stores because the manufacturer didn't change the packaging. But it's pthalate-free, which has become a concern in the clay industry. The consistency is great, and we'll have more to say about it in the future. It's a new clay for both of us. If you want to try some, check out www.clayfactory.net, or go to your nearest Pearl Art Supply store.