Podcasts about firegang

SHOW NOTES:   This week, Dr. Glenn Vo sat down with Adam Ziko (founder and owner of Firegang marketing). Let's just say he's crushing Every practice owner gets told by marketing agencies how to land leads—whether it be digital, via direct mail, or whatever technique they believe to be the key.Hint: the key lies in converting leads—not landing them.Converting leads is something Firegang marketing knows a thing or two about—especially Adam Ziko.With over 18 years of digital marketing experience under his belt, Adam is already a force to be reckoned with. Even better, he's been in the dental industry for a whopping ten years!Adam can tell you something for certain: every practice is different. He's got a knowledge of all the tactics you need to successfully market your unique businessLearn about:DSOs get a bad wrap, but what are they doing right?What can Adam do to help you and/or your practice's situation?What are the layers of marketing, according to Adam? And how can you pull levers to take your marketing game to the next level?What are the drivers of success?What sort of products is Adam extra versed in marketing?What can Adam and the Firegang team do to boost your KPIs?Why does Dr. Glenn Vo appreciate Adam's specific (“legit”) marketing methods?What's the problem with reverse-engineering a dental marketing strategy?What are the most successful digital marketing strategies Adam has observed?In Adam's eyes, what makes a good marketing partner?What's the problem with being too cocky (when it comes to marketing)?How does Adam differ from those unrelatable Fortune 500 companies?Hint: he knows all about start-ups!What's the importance of emphasizing customer service?So many solutions, important lessons about a good marketing mindset, and more!And don't forget to buy his new book, Practice Growth For The Future-Focused Dentist; How Firegang Dental Marketing is KILLING IT for our customers (and what those results are); a complimentary strategy session and assessment on their current marketing strategies.Send him a friend request on Facebook!   NIFTY DEAL:   Free copy of Practice Growth For The Future-Focused Dentist dental marketing playbook and an accompanying Complimentary Strategy Call for the first 20 dentists. This will allow dentists to finally eliminate all the guess-work out of growing their practice the right way, doing so quickly, and with tremendous ROI. Visit https://www.firegang.com/nifty to get the deal

SHOW NOTES:   For most dental practice owners, there are so many marketing companies hopping in our DM's or shooting us emails on a regular basis. With so many promises of an ROI that seems too good to be true, it's hard to figure out who is the real deal.Firegang Marketing has the experience, data, and results to prove you can trust them; they've been working exclusively with dental practices for over ten years now, providing stellar results for startups, DSO's, long-established private practices, and everything in between.Marketing is more than just leads; it's one thing to land a lead, it's a whole different story to actually convert them. That's why Firegang Marketing defines itself as a “revenue generator” and not a “lead generator”—their mission is to increase your practice's revenue through top-of-the-line marketing tactics.Firegang Marketing doesn't just bolster your marketing campaigns—they offer a partnership founded in growing your business. They can really get involved behind the scenes of your practice and make managing it so much easier.Instead of focusing on a niche piece of marketing—landing page, Google Ads, Facebook ads, etc.—Firegang Marketing takes a more comprehensive, in-depth approach.Their fully integrated and automated digital marketing approaches mean their services can help you with almost anything—from building your website to creating engaging ads to tracking metrics via “KPI Scorecards” and coaching your staff, they'll plug any holes in your bucket.Learn about:Why do you need diversification and differentiation in any marketing campaign?What key factors will influence a patient to choose your practice instead of the practice down the street?So many marketing companies abide by a cookie-cutter marketing approach—funnels, predictable memes, you name it. Why is that cookie-cutter system so detrimental to a dental practice owner who wants their practice to stand out in a crowded market? Why do prospects see through the cliché?Firegang Marketing doesn't work with just anybody; they'll only work with practices that leave them feeling confident in achieving a win-win scenario. So, who is their ideal client?What revenue does Firegang Marketing hope to help your practice achieve, and what's the time frame?How does their process work?What are the metrics that drive the most revenue?And more!   NIFTY DEAL:   50% Off Your Setup FeeFree copy of their Amazon best-selling book, “Grow Your Marketing Online.”

NOTES Firegang will help you customize a plan to grow your dental practice Clients are as involved as possible, and plans are open to adjustments for the best possible outcome for your practice Simple and professional onboarding process Trusting most marketing and website designs to someone else can help you put focus on higher-value tasks and ways to grow your practice  Number of patients increases significantly year after year with Firegang NIFTY DEAL Partner with Firegang before FEBRUARY 28  and get 50% off your setup, free. Go to https://www.firegang.com/nifty50 to get the Nifty Deal LINKS Website: https://www.firegang.com CONTACTS To contact Firegang, go to https://www.firegang.com/

Adam Zilko is the CEO of Firegang Dental Marketing. After what seemed to become a controversial post, we wanted to take a moment to break down the case study he mentioned to show just how well the implant funnel can actually work for you. It took two years in development and continues to develop and improve with Google. Dr. Roy Thompson is a client that started with Firegang about 7 months ago. One thing to note is that he is only reporting on implant revenue created, not other revenue created through the funnel. Over $137,844 is his current funnel. This doesn't account for the additional revenue created from those that do not seek implant treatment. They wrote a proprietary “drain” to help build your reputation and clout so that people don't just continue to move on and help them choose you to book. Why does the application matter? The application form helps to filter desirable patients. Once they contact the lead, they may leave notes in the CRM on when to follow up again. They also listen to the conversations to learn how they may need to better target the marketing to improve leads even more. If leads do not initially schedule, they will enter a different contact sequence to provide additional layers of exposure. The Nifty Deal: 80% off setup fee from now until the January 7th for Nifty members To get this deal: www.firegang.com/nifty80

Adam Zilko is the founder of Firegang Dental Marketing. We talked previously about converting patients by using data to drive your marketing. Now they dive deeper to apply the funnels created from your data to present funnels for implants and Invisalign. Additionally, it utilizes Google AI to create connection experiences with potential patients. What is a funnel? We build a page with a call to action as an opt-in at the last step. They are led there by information and valuable content that gives information they are looking for as well as noting you as the expert. Once they take the call to action, Firegang works the leads through a CRM to follow up for you! By leading them to a yes, offering financing options, or overcoming the possible hurdles, they are coming into the office wanting to close their case. Additional training to help your office close is absolutely free. What is the process for the funnel? Our example study only does full arch implant cases. They have financing and expert training in place, but they were in a competitive market. In the first month, they booked over $80k in treatment from leads. The two stages where you can have breaks in your funnel are traffic and conversion. They are working to integrate into practice management systems for even more capabilities as well. Should you pull back on marketing if we go on lockdown again? Not a chance! Many people will back off and it is a great time to get amazing prices on ads because it is based on demand for space. What do we offer to get people in? Free consultations remove many of the roadblocks of hesitation of potential patients. The value of the time used vs the outcome far outweighs the offset of time. The data speaks for itself. By connecting to the patient on multiple levels of content, they are building confidence in their decision to accept treatment. The average return on the implants is 10/1 on cost. Deals are good through 11/30.  

NOTES Nice-looking graphics will bring in customers, but should have an overall point in your marketing; graphics for the sake of graphics won't do much for foot traffic Their company will actually call the lead generations themselves because the front office may be too busy to follow up If your marketing is failing, you may need to learn better scheduling, ROI or creating revenue from your leads; Firegang helps you and your company identify the weak points in your marketing and helps you effectively strengthen them Every lead call is tracked and created into data They found that many offices that closed for COVID are now behind on phone preparation because they have had to spend a significant amount of training time learning new protocols and being out of practice in conversing with patients Packages are tailored to the needs of your practice NIFTY DEAL Go to: www.firegang.com/nifty for a free assessment and discount for services LINKS Website: https://www.firegang.com/ CONTACTS Phone Number: (800) 398-0979 Email: MARKETING@FIREGANG.COM

Adam Zilko is the CEO & Founder of Firegang Dental Marketing and has 18 years of digital marketing experience with over 10 years in the dental industry. Since starting Firegang, Adam has become an expert in new patient marketing and now he works exclusively with dental practices. He has written 3 Amazon best selling dental marketing books, scaled Firegang to millions in annual revenue, and has helped thousands of dentists all across North America attract new patients and grow their practice through cutting edge marketing strategies.

Seeking out experiences where you’re forced to learn, will create so many of these moments, where you’re going to look at things completely differently when you’re done. In this episode of Nat Chat, I’m joined by Cory Ames. Cory was going to college at Gonzaga University where he took on an apprenticeship with a marketing agency. His apprenticeship with that agency quickly earned him bigger and bigger roles, where within a couple of years, he was actually running the whole company while being only 23 years old. He figured everything out on his own through various projects in college and by reaching out to others to learn from them. Currently, Cory’s out of that marketing agency and is working on some of his own projects. Cory’s a great model to follow for those wanting to pursue their goals, those wanting to self-educate themselves, and for those wanting to get into entrepreneurial pursuits. We cover a wide range of topics, including: Deconstructing skills and learning them on your own Self-educating yourself outside of the college environment His journey towards running a multi-million dollar company at only 23 years old Finding the confidence to leave school and pursue your goals Promoting your skillset and finding clients for your skills Resources and books that have helped Cory out along the way And much more. Please enjoy, and reach out to Cory on Twitter! If you enjoyed this episode and want to learn more on self-education, be sure to check out my episode with Zak Slayback and my episode with Zen Dude Fitness, where we go in-depth on self-educating yourself and much more. You’ll also like my episode with Tasha Meys, where we discuss finding mentors, promoting your skillset, and more. Find Cory Online: Twitter Linkedin Website Cory’s Newsletter Mentioned in the show: Gonzaga University [0:28] Nat’s Wiki Strategy article [1:30] WordPress [8:26] Firegang [12:09] Moz’s Whiteboard Fridays [15:50] Clickminded Course [16:30] Backlinko Blog [16:32] Airbnb [16:58] Zoom [27:55] Books mentioned: The 4-Hour Chef [3:25] (Nat’s Notes) The Art of Learning [3:30] (Nat's Notes) The 4-Hour Workweek [8:08] (Nat’s Notes) Getting Everything You Can Out of All You’ve Got [36:55] People mentioned: Casey Ames [1:35] Taylor Pearson [1:36] (Nat Chat episode with Taylor) Tim Ferriss [3:25] Josh Waitzkin [3:30] Tommy Griffith [16:30] Blake Boles [23:19] (Nat Chat episode with Blake) Jay Abraham [37:10] 1:17 - Intro to Cory, what he’s currently working on, and him detailing his experience with learning photography. Also, how he’s finding people to reach out to, to learn photography. 5:34 - Some of the things Cory’s learned so far with photography within the deconstruction phase. 6:59 - How long Cory has been learning photography and some things he’s been doing for income. 7:27 - Cory’s journey to becoming CEO of a multi-million dollar marketing company being only 23 years old. 9:07 - What Cory was first doing for that marketing company and discussion on how large the company was. Also, what happened after he got the job there. 12:25 - What gave Cory the confidence to leave school and not go back. Also, some info on Cory’s affiliate website. 14:55 - How Cory learned SEO and a few resources that were really helpful for him learning SEO. 17:29 - Some other projects and things that helped Cory with self-educating himself. 19:43 - What Cory was studying while he was in college and what steered him away from college the most. Also, detailing some of the pros and cons of college. 23:03 - Cory’s experience with traveling to South America and some lessons that he learned while there. Also, his experiences and his traveling after leaving South America and living in Austin, Texas. 27:13 - How the team at the marketing company worked together and his thoughts on managing travel and working. 29:57 - Cory’s progression from the lead SEO role to then leading the company. Also, why he resigned from the company. 33:20 - Some things that happened after Cory resigned and what he plans to work on in the future. 36:18 - How Cory finds the clients to work with and some advice he has for others wanting to find clients. 37:55 - Some big long-term goals and projects that Cory’s currently striving for. 39:14 - Some thoughts on working with the state and local level of politics. 40:39 - The life-changing books that Cory’s read and experiences that he’s had. 43:02 - Wrap-up, where to find Cory online, and where to reach out to him at. If you enjoyed this episode, don’t forget to subscribe at https://nateliason.com/podcast Build skills that can help other people, and then just have enough conversations about it with other people and their projects.

This week we have our last installment of our interview with Jacob Puhl, the Co-Owner and Co-Founder of Firegang Dental Marketing. We've talked about dentistry as a business, quality of care, dental marketing practices, patient education, and creating a strong online presence.  In this last conversation with Jacob, we're talking more about patient education, staff training, and retargeting advertising as a way to attract more high-quality patients.

This week we have our last installment of our interview with Jacob Puhl, the Co-Owner and Co-Founder of Firegang Dental Marketing. We’ve talked about dentistry as a business, quality of care, dental marketing practices, patient education, and creating a strong online presence.  In this last conversation with Jacob, we’re talking more about patient education, staff training, and retargeting advertising as a way to attract more high-quality patients.

This week we have part two of our interview with Jacob Puhl, the Co-Owner and Co-Founder of Firegang Dental Marketing, and he has some great insights into growing a dental practice through digital marketing. Dr. Hornbrook and Jacob talk about creating a nimble dental practice, quality of care, patient education, and creating a strong online presence.

This week we have part two of our interview with Jacob Puhl, the Co-Owner and Co-Founder of Firegang Dental Marketing, and he has some great insights into growing a dental practice through digital marketing. Dr. Hornbrook and Jacob talk about creating a nimble dental practice, quality of care, patient education, and creating a strong online presence.

We know you're probably more interested in finding out who "The Naked Bike Rider" is than actual content about marketing for the dentist, but this podcast actually features some very crucial information on marketing for the dentist. Jacob Puhl, Co-Owner & Co-Founder of Firegang Dental Marketing joins us from Portland, Oregon. Jake's focus has always been internet marketing. He began as a Digital Sales Manager for a company producing over $10MM in annual digital revenue, where he managed a 40 person team and 9,000+ clients. Since then he's worked with hundreds of businesses all over the country, designing websites and using the his online knowledge to help them increase their profits. After marketing for small businesses for several years, Jake realized that new patient marketing was his calling. He noticed that the dental industry was lacking in online marketing strategies and stepped up to fill the void. Since then he has been helping dentists achieve their dreams nationwide. FireGang wants to thank you for listening to our podcast with Jacob Puhl by sending you their #1 Best Seller on Amazon.com dental marketing book for free.  Visit http://www.firegang.com/diw/ for more details. Thanks, Jake!  We hope you have fun and wish you continued success in the world of marketing.  We'll have you back on soon! Cheers!

Dental equipment is constantly evolving, and your phone constantly rings with salespeople trying to get you to buy the latest technology. You don’t need all the latest bells and whistles to run a profitable business. But what you do need in today’s digital age is a marketing plan that reflects the latest trends. If you want for your business to be around in the next twenty years, you can no longer rely strictly on referrals. Today’s guest, Jake Puhl, understands the power of the internet. It can be the difference between a sustainable (and profitable) business, and one struggling to keep their head above water. His marketing tactics have helped dentists grow from zero to $5 million dollars in revenue (or in one dentist’s case, from $1.2 million to $8 million). Jake is the co-founder of Firegang Digital Marketing, a SEO and Google analytics expert, and an Amazon best-selling author. If you want to learn more about effectively marketing your business online, this bonus is a great place to start. It’s a free copy of How To Get Dental Clients With The Power Of The Web.   Get that here.   Here are a few things you’ll discover in today’s episode: The biggest mistakes dentists make with their marketing A traditional method of growing a dental practice that will no longer hold a practice up (and a modern marketing strategy you need to stay in the game) The key to a reputation marketing program that generates great reviews Why being on top of your numbers and processes is important (and how your marketing dollars will go to waste if you don’t pay attention to them) Why getting new clients shouldn’t be your only priority The main metric you need to look at when working with any marketing company The biggest differentiators that will give online traffic a compelling reason to choose your practice How to “buy low” when acquiring a practice What a retargeting ad is (and why it’s so powerful) The key factor for online traffic analytics that you should zero in on (that many marketing companies don’t look at) What a longtail keyword is (and how this impacts your online visibility) Recent changes to Google ads (and what that means for your business) Best practices to run good ads (that Google will reward you for) A covert way to scan your competition in an area you’re looking to start or acquire a practice Free Episode Bonus: If you got a lot out of today’s episode, and want to learn more, this bonus is perfect for you. There are tons of marketing companies fighting for your business, but not many that know dentistry like Firegang does. Today you’re getting a free copy of Jake’s latest book – How To Get New Dental Clients – which teaches you how to use the web to make your business more profitable. Click here to access that now. Quotes: “When it comes to marketing a practice it’s really an execution game.” -Jake Puhl “If you wanna be around in twenty years, knowing and understanding your numbers is absolutely paramount.” – Jonathan VanHorn   Resources: Jake on Twitter Email Jake Firegang Online   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.