Podcast appearances and mentions of gerard braud

The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur. Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news. Learn more about these topics this week: Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry. Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk Mistakes Companies Make: what happens when companies don't prepare The New Rules of Media Engagement Leadership on the Worst Day Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you're your best on your worst day." — Gerard Braud Other Links: Managing Crisis Communications: How To Save Your Reputation With Gerard Braud 00:00 Crisis Communications in Chemicals 03:32 Streamlining Crisis Communications 07:33 Crisis Communication Tool: SituationHub 12:49 "Crisis Communication Holding Statement" 15:04 App Privacy and HIPAA Compliance 17:58 "Effective Media Training with Scripts" 21:29 Crisis Communication Strategy Essentials 25:29 Rethinking PR Quotes and Efficiency 26:32 Manipulating Media with Built-In Quotes 30:18 Engage, Share, Stay Tuned Subscribe to The Chemical Show on YouTube  ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com 

How do you manage crisis communications in your business? Victoria Meyer presents Gerard Braud, the founder and CEO of SituationHub. Gerard explains that the goal in crisis communications is to gather information fast, confirm that information, and turn that information into a statement to your stakeholders. It's best to prioritize reporting to your employees. Why? Because if you don't, they may spread rumors and damage the company's reputation. Proactively answer questions before they are asked. If you want to find out more strategies for managing crisis communications, tune in!Love the show? Subscribe, rate, review, and share! http://www.thechemicalshow.com/

Highly reviewed ILMA Annual Meeting speaker and crisis communications expert Gerard Braud takes a deeper look at why a crisis comms plan is essential for every business. What is a crisis? (Hint: It's more than just fires and hurricanes.) Who should be the designated spokesperson during a crisis? (It's not the CEO!) Does your company need a social media policy? Get your head around this crucial yet often overlooked piece of running a successful business.Recorded November 2021Want more Braud? Check out The Braudcast on YouTube:https://www.youtube.com/c/TheBraudCast-GerardBraudSituationHub:https://situationhub.com/ILMA Members: Use discount code ILMA10 for 10% off your monthly subscription and 10% off set up feeConnect with Gerard on LinkedIn:https://www.linkedin.com/in/gerardbraud/If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at LubeTrends@ilma.org.Website: www.ilma.orgLinkedin:https://bit.ly/3DLxCIRTwitter:https://bit.ly/3yfh8aD

In the frenzy of closures and cancellations the last few days, my goal became to put out some positive ideas and information.  On this episode of The Wealthy Speaker Show, I'm so happy to welcome Gerard Braud who is here to talk to us about how to endure the crisis of the Coronavirus and to position yourself for what your business will look like when it's over. Few people in the speaking business know this […] The post Prepare and Thrive Financially During Difficult Times with Gerard Braud appeared first on Jane Atkinson.

109: Communicating the Coronavirus + Special Guest Gerard Braud by McLeod Communications

It's Fat Tuesday and the highlight of Mardi Gras season. But Mardi Gras is more than beads, and parades, and liquor, and additional liquor. It's about tradition, and this week the three boomers talk with Gerard Braud, New Orleans native and a proud member of the Krewe of the Mid-Cities. 

On the pod this week: The U.S. takes the top spot as the world's most competitive economy, Sen. Elizabeth Warren (D-MA) releases the results of her DNA test showing Native American ancestry. Plus we're chatting with crisis communications expert Gerard Braud. 3:00 — The U.S is named the most competitive economy by the World Economic Forum 7:00 — Sen. Warren's decision to take a DNA test to show Native American ancestry 15:13 — The optics in a crisis: Crisis communications expert Gerard Braud shares some of the most important things organizations should be doing when in a crisis

The Best Time to Prepare for a Crisis - Gerard Braud www.braudcommunications.com Twitter @gbraud Author of Don't Talk to the Media Until...     Thanks for listening to “Speaking with TJ Walker.” Please subscribe to the show here https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.

What should you do if an exec does a presentation that goes bad & goes viral on social media Gerard Braud Thanks for listening to Speaking with TJ Walker. The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.  

Gerard is an expert in media training and crisis communications. He’s also the author of, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” For 15 years, he’s worked in print, radio and television as a front-line journalist on the scene of every type of news event imaginable. His reports have been seen around the world on NBC, CBS, CNN, and the BBC. In this high-content interview, Gerard shares insider tips for authors to use when they have the good fortune to find themselves in the media either on radio or on television. He also discusses the mindsets that authors need to adopt when marketing their book. He nips the “field of dreams” paradigm in the bud, “If you build it they will come.” It is not true that if you write it, they will buy. It is not true that if you write it, it will sell. An author should never be so naïve or so egotistical to think that just because you wrote this, they’re going to come beating down a path to your door. It is hard work and it requires constant attention to feed the beast and to keep that flywheel turning in order to sell the quantity that you want to sell. To learn the secrets you need to know before you open your mouth to a reporter, how to control every question and answer, plus never get taken out of context again, or to purchase a copy of his book, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” connect with Gerard Braud at http://DontTalkToTheMedia.com/ Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is personal security expert and identity theft speaker Robert Siciliano. His 30 years of experience and expertise in all aspects of security have gained him audiences across a wide variety of media. Mr. Siciliano’s credentials include hard-hitting and provocative contributions to TIME, The New York Times, The Washington Post, The Wall Street Journal, USA Today, Forbes, Fortune, Business Week, Huffington Post, Cosmopolitan, Good Housekeeping, Reader’s Digest and Consumers Digest. He is a regular contributor to Entrepreneur and has appeared as a guest commentator on The Anderson Cooper Show, John Stossel, The Steve Harvey Show, The Today Show, CBS Early Show, Good Morning America, CNN, MSNBC, CNBC, Fox News, Inside Edition and Extra among others. His clients include GMAC, The National Association of Realtors, Domino’s Pizza, United Bankers Bank, Exxon Mobile and many more. Siciliano’s goal is simple – to wake up and empower people throughout the world so they can avoid becoming victims.   Personal Security: Personal security includes the physical security of your person, your family and your home. It also includes information security which involves protecting your identity, data and devices.   Is this just paranoia? Paranoia is the opposite of what Robert does or teaches. Paranoia is a form of mental illness. People who are paranoid are out of control, disconnected and overwhelmed every moment of the day. What Robert teaches causes people to feel a tremendous amount of control. It allows them to feel grounded and connected to their world.  Once you understand personal security and how it works it’s like riding a bike. Once you achieve that balance you’ll know how to ride it forever effortlessly. It’s the same for personal security once you understand what your options are and put those systems into place. SEO and SEM: SEO is search engine optimization. SEM is search engine marketing. They work hand in hand to get your brand front and center. It should be the goal of anyone selling anything to show up on the first page of the search engine.   Top three tips for pitching the media and getting their attention: 1. Pitch something relevant that’s current and timely. It’s not so much about you as it is what you can provide them. They are looking for something a little bit different. After the Ashley Madison breech a lot of data security experts got called. Robert is a data security expert too but he also talked to the victims and was able to share what they told him and the advice he gave them. Whatever your pitching the media on especially if it’s a breaking news story see if you can find a layer to explore that would really be yours and set you apart from everybody else.   2. Speak to something that falls into the realm of your expertise. If you’re an egg decorator you’re not going to find many media opportunities except at Easter. Search for places that eggs might be relevant at other times. On Halloween when kids throw eggs at houses you can talk about how eggs damage the siding on houses and how to get that off.   Be an expert for crying out loud which means you devote a certain amount of time, energy and resources to learning around your core expertise so that you’re really an expert not just on your niche subject but outside of it as well.   3. Don’t spend even five minutes talking about something you’re not remotely an expert in or you’ll just come across as a fool. You’ll ruin your credibility and do more damage than good.   Be available: When the media calls if you don’t answer the phone they will call somebody else.   Tips for doing a brilliant interview: Get good at what you do, know your topic, become comfortable with your content and speak to the fundamentals. With every topic and issue there are fundamentals in regards to that particular topic. In episode 3 with Gerard Braud he talks about exactly how to do this step by step.   ·      Robert’s advice on how to get out of the baby pool and into the ocean:Answer the phone. Robert says he is the only person he knows that has spoken to every major media naked! That is because he answers the phone wherever he is and whatever he’s doing!   ·      You can visit Robert’s website at [www.robertsiciliano.com] or follow him on Twitter at @RobertSiciliano or @IDTheftExpert   ·      Write headlines no journalist can resist, with the 58-headline template pack [http://babygotbooked.com/headlines]

Gerard Braud is a professional speaker and media trainer and is the author of Don't Talk to the Media Until..., which I have read cover-to-cover and is a PHENOMENAL resource for anybody serious about getting media attention. Gerard is know as the guy to call when the **** hits the fan, and is an expert in crisis communications. In this episode, Gerard explains why you should NEVER answer a journalist's question directly. Show notes: Gerard defines a crisis: as anything that could harm the reputation or revenue of a business. Social media is amping up the risk of communications crises--you never know when a disgruntled customer will take to a Twitter rant. The best time to get crisis communications training? Before the crisis happens!  To prepare: sit yourself down on a sunny day, and think about possible crises your business might face, and how to address them. Look at sudden (e.g. a fire or tornado) and smouldering (e.g. inappropriate employee conduct; sexual harassment; embezzlement) risks to the reputation and revenue of your business. You usually have more time to prepare for smouldering events, because you will often know about them before they go public. With sudden events, you will usually have to respond immediately.  Then, start writing generic template press releases for the scenarios you've identified. You can fill in the details later, but a template, written when you aren't in crisis, will serve you in spades later. This should be a communique that you could send to the media, post on your website, or send to your employees in the event of a crisis. The worst day to deal with a crisis? The day of a crisis.  Why you should never answer a journalist's question with a direct answer: When you directly answer questions,your answers lack CONTEXT Then, it is easy to have your answer taken OUT of context Avoid being taken out of context by preparing 3 preambles: 1. A general explanation of what your company does and how it benefits the world. E.g. At (company name) our goal is to (a big, audacious statement about how you make the world better) 2. State two contrasting truths and then provide your opinion. E.g. Maybe you think A, maybe you think Z, but what I think is ________________) 3. An empathetic-type pre-amble you'd use in a crisis. E.g. "Our hearts are heavy with news we have to share..." Pro tip: when describing your company's impact, use the word "you" to bring customers in emotionally. For example rather than saying "At company XYZ our mission is to provide gas for cars and oil to heat houses", say ""At company XYZ our mission is to provide gas for your car and oil to heat your home".  The way to get booked over and over? Do a good job in your interview. Do a good job by: Getting media training Practicing often (interviews aren't like regular conversations. Practice is CRUCIAL to coming across as confident and natural. Become irresistible to journalists by giving them what they need in every interview right away. Give them: A headline A synopsis sentence of the story A pithy quote with essence of what you believe Pro tip: set up your expertise on your own. Don't leave it to the journalist! Give them the words you want them to use in the intro you send. Describe yourself as an expert and guru, and they might too! Details are not a major component of good interviews. They are only there to prove your point. BUT if you can convert the details into an emotional story, they can have a major impact. A tip for nonprofits: Be careful not to mask your work under ambiguity and political correctness. Help people wrap their hearts around your message through concrete language.  Make sure to explain jargon such as "barriers to employment" by adding concrete examples right away. Accessible, simple language will help you reach more people, and will include more people in your message Pro tip: If your audience can't understand what you do, they can't hire you. For more: Watch the Fox & Friends clip about kidney donor ethics to hear a Braud-approved sound byte.     Access 58 subject lines that work here.