Podcasts about himss media

In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest Healthcare IT (HIT) Buyer Study. They explore how healthcare technology buyers make purchasing decisions, the role of content in influencing these decisions, and the evolving dynamics of the buyer collective. With fresh insights from an expanded respondent pool, this year's study sheds light on shifting buying cycles, the critical importance of product demos, and the most trusted sources of industry information.Adam and Matt break down the data to provide practical takeaways for health tech marketers looking to improve their strategy, align content with buyer needs, and navigate the complex purchasing landscape in healthcare IT.Key Topics: [02:51] Background of the HIT Buyer Study and its evolution since 2018 [05:24] The buyer collective: Who is involved in healthcare IT purchasing decisions? [10:16] Changes in the buying cycle: Are healthcare organizations making faster decisions? [12:55] The most influential content types for healthcare technology buyers [20:21] Where do buyers go to research vendors? [23:36] How buyers take action after engaging with valuable content [27:11] Key takeaways for healthcare technology marketersThis episode is packed with valuable insights for healthcare tech marketers looking to refine their approach and better align with buyer needs. Don't miss it!Check out our detailed blog post, where you can download the report.Watch out videos on YouTube and subscribe to us on Spotify for more tips, insights, and how to's in Healthtech Marketing.

In this episode we bring together a panel of marketing executives from leading healthtech companies to share their insights on the evolving state of branding in the industry. Moderated by Matthew Piette, former head of brand marketing at Philips Healthcare and Exact Sciences Corporation, the discussion features Karsten Russell-Wood (CMO, Equuum Medical), Trina Claggett (VP of Marketing, SpinSci), Justin Metz (Content Lead, healthlaunchpad), and Patty Enrado (Sr. Director of Client Content, HIMSS Media). The panelists delve into building brand, reputation, and authority in the increasingly complex healthtech landscape. They explore strategies for developing thought leadership, creating authentic content, leveraging corporate citizenship initiatives, and cultivating diverse, authentic spokespeople. The discussion also covers crafting compelling brand narratives, ensuring consistency in messaging, and forming strategic partnerships to demonstrate value and credibility. Key topics addressed in this episode include: Developing robust thought leadership strategies Creating authentic and meaningful content Leveraging corporate citizenship and employee advocacy Identifying and cultivating authentic spokespeople Crafting compelling brand narratives Ensuring consistency and clarity in brand messaging Forming strategic partnerships and collaborations Measuring brand authority through engagement and retention metrics Adapting to the evolving buyer's journey Being bold, interesting, and genuine in brand storytelling Throughout the conversation, the panelists share their experiences, best practices, and actionable recommendations for healthtech marketers looking to build authentic, purpose-driven brands that resonate with their target audiences in today's dynamic market. View the in-depth article and the webinar recording

In this episode of the Health Tech Marketing Podcast, host Adam Turinas sits down with Patty Enrado, Senior Director of Content at HIMSS Media, for an illuminating discussion on the power of brand storytelling in healthcare technology. Patty shares her wealth of experience and insider tips on how health tech companies can cut through the noise and forge meaningful connections with their target audiences. Key topics covered include: • The essential elements of a compelling health tech brand story, from showcasing customer empathy and unique purpose to leveraging subject matter experts • How HIMSS Media helps companies build their brands through comprehensive content audits, integrated campaigns, and targeted distribution • Real-world examples of successful brand storytelling initiatives, including a recent 5-part HIMSS TV series on data analytics • Strategies for repurposing foundational content assets into multiple formats to maximize reach and impact • Insights from HIMSS' proprietary research on the health tech buyer's journey, including the growing importance of product demos and in-person events • The potential impact of AI and emerging technologies on brand storytelling, and how marketers can navigate this evolving landscape Whether you're a startup looking to establish your brand voice or an established player seeking to reinvent your narrative, this episode offers actionable advice and inspiration for all health tech marketers. Tune in to learn how you can partner with HIMSS Media and tap into the latest storytelling strategies to build lasting audience connections and drive business growth.

HIMSS Media editors from Healthcare IT News, MobiHealthNews and Healthcare Finance News get out their crystal balls and look to the year ahead.

New host Kat Jercich brings together the HIMSS Media leads – Mike Miliard, executive editor at Healthcare IT News; Susan Morse, executive editor at Healthcare Finance News, and Laura Lovett, executive editor at MobiHealthNews – to discuss Oracle's recent acquisition of Cerner.  Talking points: What are the basics of the deal?Oracle's interests in the cloud arenaWhat this might mean for the health-tech industryHow providers are feelingThe role of voice recognition techEpic and Cerner: The Coke and Pepsi of EHRs?  What we're keeping an eye on for 2022More about this episode:  Cerner names Dr. David Feinberg president and CEO  Oracle acquires Cerner for $28.3B  Industry analysts react to Oracle's big-ticket Cerner buy  How Oracle's acquisition of Cerner is positive for providers  What Oracle's acquisition of Cerner could mean for big tech in health  The most significant mergers and acquisitions of 2021

Host Jonah Comstock is joined by editors from all three HIMSS Media brands — Kat Jercich, senior editor at Healthcare IT News; Susan Morse, executive editor at Healthcare Finance News and Laura Lovett, executive editor — to look back at the biggest health tech and finance trends of the past year, and to chat about what to expect in 2022. We'll be taking a few  weeks off after this, so enjoy the final HIMSSCast of the year.Talking points:Trend: Health tech companies going public through SPACsTrend: Hospital staffing shortages and staff burnoutTrend: New care modalities, especially in the retail worldTrend: Virtual services accelerated by COVID-19Trend: Innovation in kidney carePrediction: More ransomware attacksPrediction: More hybrid and online primary carePrediction: More hospital  at home servicesPrediction: Bigger strides toward value-based carePrediction: Rethinking insurancePrediction: Moving forward with interoperability and price transparencyMore about this episode:Digital health in 2021: A look backThe future of healthcare: What 2022 could bringHealthtech companies reap benefits of robust year in venture capital fundingLooking back on a year of interoperability milestones at eHealth ExchangeThe biggest healthcare data breaches of 2021Former CMS chief of staff previews 4 areas of value-based care in 202A turbulent year, and a retooled future, for the VA's EHR rollout2022 will require augmented intelligence, IoT and wearables data, and info outside EHRs

Last week, a database that was not password protected exposed more than 61 million records containing data from fitness trackers and wearables, including Apple HealthKit and Fitbit. On today's HIMSSCast a team of HIMSS Media editors — host Jonah Comstock, MobiHealthNews Managing Editor Laura Lovett, MobiHealthNews Senior Editor Emily Olsen, and Healthcare IT News Executive Editor Mike Miliard —talk about the developing story and try to put it in the context of digital health and health IT news trends.Talking points:The GetHealth data breach: What happened?The FTC response — enforcement and clarification of breach notification rulesConsumerized health plays catch-up with HIPAAHow this news affects other trends like Apple health sharingApple's recent spyware breachWhy your health data is valuable to bad actorsLessons learned from this data breach and questions going forwardAffect on consumer trust and lessons for consumersWhat comes next? More about this episode:Fitbit, Apple fitness tracker data exposed on unprotected databaseFTC says it will fine digital health companies that don't disclose data breachesFTC warns connected device orgs: Comply with breach rule, or pay upApple releases emergency update to fix spyware vulnerabilityApple's health data sharing feature now liveHIMSSCast: What the new info blocking rules mean for you — with Deven McGraw

This week the HIMSS global conference was back in person after the COVID-19 pandemic sidelined last year's event. After a week packed with hundreds of educational sessions, scores of vendor demonstrations and new meet and greets, the HIMSS Media editors sit down for a debrief on cybersecurity,  patient experience, public health, and more.Talking points:The mood and feel at HIMSS21New cyber attacks require innovations in cybersecurityMore attention paid to the voice of the patientPublic health infrastructure gaps exposed by the pandemicMore work still needed on interoperabilityIncorporating health equity and clinical trial diversity into the conversationAI/ML in a low-key but foundational roleStar Trek and the Jetsons -- models for healthcareSome keynote highlightsCOVID lessons, positive and negativeThe telehealth explosion and its aftermathValue-based care is coming, but when?Notes from the Pharma forumMore about this episode: ONC, CDC want to fix the fragmented public health system COVID-19 exposedHIMSS21 tech news: cloud, analytics and interoperability developmentsUpdates and lessons learned from AstraZeneca, MGH's AMAZE platformGovs. Chris Christie and Terry McAuliffe trade jabs at HIMSS21COVID-19 shined light on new opportunities for public health on social mediaAI is the new paradigm in forecasting infectious disease riskFormer ONC head Rucker: APIs will ‘empower totally new business models'Rainn Wilson makes us grateful for being number twoDHA director: Information and technology drive effective pandemic response

We're getting on toward the end of the quarter, so we've welcomed back the HIMSS Government Relations team — SVP of Government Relations Tom Leary, Senior Director Jeff Coughlin, and Director for Government Relations and Health Policy David Gray — to share impressions, hopes, and predictions for the new Biden Administration. From the HIMSS Media side, host Jonah Comstock, Healthcare IT News Executive Editor Mike Miliard, and HITN Senior Editor Kat Jercich lead the conversation.This episode was recorded on Thursday March 10th, just before President Biden's prime time address and about a week before Xavier Becerra's confirmation vote.Talking points:Prioritizing equity and access in vaccine distributionHIMSS’s letter to the Biden administrationWhat can we learn from the American Rescue Act?Spending billions to save trillions — modernizing public healthWhat to expect when the info-blocking rules kick inThe role of the government, if any, in vaccine credentialingBroadband and health equityPredictions and expectations about Biden’s healthcare appointees, from HHS to FDAImpacts of the Democratic party’s slim majorityMore about this story:HIMSS's letter to the Biden AdministrationNew HHS Secretary Becerra urged to expand digital health accessONC chief Micky Tripathi talks public health data systems and 'health equity by design'COVID-19 relief package includes health IT expansionCompliance with ONC and CMS rules could offer growth opportunityFDA streamlines pathway to at-home asymptomatic COVID-19 test approvalMedicare for All push resurrected by U.S. House of RepresentativesHospitals and insurers applaud Senate confirmation of a Xavier Becarra as HHS SecretaryBiden Administration invests in expanding COVID-19 testing and treatments in schools and underserved communitiesBiden announces national vaccine finder website, May 1 eligibility for all adultsHouse approves $1.9 trillion rescue plan which now goes before Biden for his signature

Host Jonah Comstock convenes a panel of HIMSS Media editors — HITN Senior Editor Kat Jercich, MobiHealthNews Associate Editor Dave Muoio and HFN Associate Editor Jeff Lagasse — to discuss recent delivery slowdowns at the post office and how they have and haven't affected healthcare stakeholders, including startups and patients. The team also looks into the broader trend of politicization of traditionally apolitical government agencies and how that could affect public faith in COVID-19 treatments or vaccines.More about this episode:USPS service delays are hitting some mail-order pharmacies and telehealth platforms harder than othersMail delays may affect medication supply for nearly 1 in 4 Americans over 50Postmaster General Louis DeJoy's full testimony (C-SPAN)The Package Coalition homepage

On Monday, President Trump dropped a surprise executive order making regulatory allowances for telehealth permanent. But what exactly does that mean? And how much authority does Trump have to make his pronouncement a reality? HIMSS Media editors Jonah Comstock, Mike Miliard, Susan Morse, and Kat Jercich answer these questions and more in this breaking news edition of HIMSSCast.Mentioned in this episode:Telehealth to become permanent under Trump executive orderCMS proposes telehealth changes under Trump executive orderThe Executive Order

VR researcher and advocate Dr. Robert Louis gives HIMSS Media insight on the current state of VR in healthcare, and how the virus has impacted his hospital's rollout of the technology.Digital health spectators have long eyed therapeutic virtual reality's progression from an interesting research concept to an evidence-backed treatment for pain, phobias and other conditions. But with COVID-19 throwing a wrench into healthcare's status quo, will the virtual technology be seen as a key resource, or as a novelty to be sidelined until things can return to normal?In this episode, VR researcher and advocate Dr. Robert Louis, endowed chair and program director at the Pickup Family Neurosciences Institute, and director of XR Development at Hoag Memorial Hospital, joins host Jonah Comstock and MobiHealthNews Associate Editor Dave Muoio to discuss how his hospital's VR initiatives have been affected by the pandemic. (Editor's note: Louis serves as an advisor for Cleanbox Technology, mentioned in this episode)More related to this episode: In-depth: Despite some hiccups, COVID-19 is VR's time to shineXRHealth raises $7M to expand its VR telehealth platform Oxford VR puts patients with social anxiety into virtual scenarios with new programReimagining Brain Surgery (YouTube demo)

In this episode, we are joined by Laura Legg, Director of Revenue Integrity Solutions at BESLER, to discuss the top revenue cycle vulnerabilities found in our research report with HIMSS Media. Learn how to listen to The Hospital Finance Podcast® on your mobile device. Highlights of this episode include: Background on our study with HIMSS Read More

Members of the HIMSS Media editorial team discuss the top takeways from the Connected Health Conference in Boston, including the changing role of healthcare payers, the challenges of behavior change, worrying digital health adoption stats and more.

The MobiHealthNews team breaks down the week's news from big tech. Why does Alphabet want to buy Fitbit? Why does Facebook want to help you get a check up? And what is Amazon up to with its latest acquisition?Articles referenced in today's episode:Alphabet makes offer to acquire FitbitFacebook's new tool tells users what checkups they need, where to get themAmazon makes its second digital health acquisition with Health Navigator

In this episode, we are joined by Laura Legg, Director of Revenue Integrity Services at BESLER, to discuss the top revenue cycle vulnerabilities found in our recent research report with HIMSS Media. Learn how to listen to The Hospital Finance Podcast® on your mobile device. Highlights of this episode include: Background on our study with Read More

Host Justin Barnes', aka @HITAdvisor, speaks with an all-star panel at HIMSS17 about Big Data ad Predictive Analytics: Shawn Dolley - Industry Leader, Health & Life Science at Cloudera Chris Auth - Vice President, Director Advanced Transistor Development at Intel Corporation Gus Venditto - VP Content and Product Development, HIMSS Media

  Baha Zeidan / CEO, Azalea Health DOWNLOAD HERE   Ben Wilson, MBA, MPH / Mobile Health Consortium – Sr. Director, Healtcare Strategy Citrix Gareth Hall/Mobile Health Consortium – Director, Worldwide Health Mobility, Microsoft DOWNLOAD HERE   Denise Hines PhD, PMP, FHIMSS / CEO eHealth Services Group DOWNLOAD HERE   Howard Burde & Jeremy Pierotti / CEO of Sansoro Health […] The post This Just In LIVE at HIMSS16 Day Two appeared first on Business RadioX ®.

Join Host Justin Barnes and his circle of peers as theThis Just In Radio Show broadcasts live from the HIMSS16 Annual Conference in Las Vegas starting on March 1st at 1:30pm PT. Listen live or join us at HIMSS booth #951 and hear healthcare s leading CEOs, CIOs, entrepreneurs, policy leaders and even a few surprise […] The post This Just In Broadcasts Live from the HIMSS16 Annual Conference appeared first on Business RadioX ®.