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The AI in our lives, with Tamara McCleary Tamara is an International branding expert, technology futurist, marketing/digital strategy consultant, and Thulium CEO. She is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015, 2016, and 2017 by Onalytica. She ranks Top 5 in AI, Robotics, & IoT. Top 50 inn Big Data as well as Top 15 Machine to Machine (M2M), Top 50 Blockchain & Top 50 Digital Transformation influencer 2016. She was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. She is also an IBM Futurist & creator of the trademarked RelationShift® method. She is a frequent keynote speaker, and was ranked as the #1 social influencer at numerous recent conferences in 2016 & 2017 including: IBM Amplify, DistribuTECH, Enterprise Connect, Channel Partners, RSA, NAB Show, Gartner Security, and IBM Interconnect. Contact Tamara: Web: http://thulium.co/ Web: http://tamaramccleary.com Twitter: @TamaraMcCleary LinkedIn: https://www.linkedin.com/in/tamaramccleary/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 Avrohom is a Cybersecurity advisor who specializes in security solutions for Telecom Providers and Contact Centers in Global Organizations. He comes from a 20+ year career in Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global IoT expert by Postscapes.com, followed worldwide on Twitter, and a frequent speaker on using technology to accelerate revenue growth. Avrohom is also the founder of #AskTheCEO, an online technology thought leadership community, whose mission is to create an online platform where people can go to learn about the latest in technology, without a sales pitch, jargon, or call to action. Listen to him share the latest technology trends, tools, and best practices, on #AskTheCEO — broadcasted on YouTube, with all shows available on iTunes and Sound Cloud.
Katie Linendoll sits down with Susan Reynolds, Vice President, Partner Ecosystem, IBM Watson Customer Engagement at IBM's annual IBM Amplify event in Las Vegas. Watson might be best known for his remarkable performance on Jeopardy, but this was only the start. As a leading edge cognitive system, Watson is forging new partnerships between people and computers . Susan discusses how Watson can help businesses better serve their customers, hospitals better understand their patients and retailers better target their audiences.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Special Episode - A second report from IBM Amplify on Watson Marketing and Cognitive Computing. Drew Neisser talks with Amber Armstrong, IBM Director of Digital Amplification and Demand Generation. Explore the future of marketing and customer experience by delivering just the right content at the right time.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Special Episode - Drew Neisser reports from IBM Amplify 2017. Live from the conference floor. Get an up-to-date perspective in this special report on influencer marketing with Amy Tennison, Director of IBM's "Futurist" influencer program. Also features interviews Brian Moran and Jason Falls, two IBM Futurists.
On this episode Dan and Brian discuss the value of digital relationships and the importance of auditing how and what we are doing when it comes to our digital reputation for both brands and leaders Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016. What is SMACtalk? S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling. SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone. Here are some links of past events SMACtalk Live has been a part of: Past Experience: Enterprise Event Work 2015-2016 IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels) Influencer Social QB https://youtu.be/e8IMqGpW0K0 Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4 Panel Moderator Recap of Data Debates Brian Moderated https://storify.com/therab/data-debates-with-social-vips IBM Partnerworld (Social Business Workshop & 4 live podcast recordings) GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4 SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2# IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels) Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015 IBM Amplify Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City) SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/ SXSW w/ Dell: Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU Panel on IOT and Coffee Talk Session with Bryan Kramer on “how to create consumable content” SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages) Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content: https://www.facebook.com/SAP/videos/10153514639296770/ DEMO & Periscope Interview at SAP Digital Booth: https://www.periscope.tv/iSocialFanz/1vOxwBQweRVJB Interview SAP customer Skullcandy on SapphireNow Expo Floor: https://www.facebook.com/SAPforSME/videos/10153672367435885/ If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels: Twitter: www.Twitter.com/DanielNewmanUV www.Twitter.com/iSocialFanz Snapchat: www.Snapchat.com/Add/DanielNewmanUV www.Snapchat.com/Add/iSocialFanz
Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL. Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast episode, Wayne discusses how social advertising allows marketers to target real people rather than taking an educated guess or a probabilistic approach. He also provides an example of a fashion brand that started out in a market in Bondi Beach, Australia, which is now a multi-billion dollar online commerce company thanks to social advertising. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-target-real-people-social-ads-brand-networks
Marsha Collier & Marc Cohen Techradio by Computer and Technology Radio / wsRadio
Marsha Collier & Marc Cohen Techradio by Computer and Technology Radio / wsRadio
On this week’s episode of SMACTalk, I was live from IBM Amplify 2015 in beautiful San Diego California. It was my first solo episode as my co-host was amazing the crowd on Buffer Chat, but the topic no less was a fun and exciting one as I had the opportunity to interview the Chief Revenue Officer of Exchange Solutions, Bob Jewell about the impact cloud has had on their business, their clients’ business and I even managed to throw a couple of curveballs at him where we talked about employee advocacy, cloud adoption in the enterprise and then the emerging role of the Chief Revenue Officer. For those less familiar, Exchange Solutions has built a cloud based on demand platform that allows companies to design, implement and measure loyalty programs that drive increased sales for companies around the globe. With their flexible platform they have recently migrated from a company who offered this as an end to end service, to an organization that is allowing their customers the flexibility of leveraging their platform to build their own solutions or partnering with Exchange Solutions to do the work in harmony. Early on in the conversation I asked Mr. Jewell about how cloud has impacted their business and it was really interesting to find out that their company has been leveraging some iteration of the cloud to do their work for nearly 18 years. What made this so profound is that most consumers have no idea that cloud has been around for so long. Surprise, it has! As we dug deeper into the conversation, it was really interesting to find out that a lot of the growth of the company has come from being able to build on the cloud giving them much more agility in their product development. As the company moved from almost a design/build partner to a more “Self-Service” model the cloud has continued to play a key role. The Exchange Solutions platform has become something that the partners can utilize on demand to build, test, deploy and measure their programs. This is key not only to growth for them, but also their partners, which is key to sustaining their growth in the space. As we turned off of the topic of cloud design and impact on the business, I asked Bob about his title and the role of the Chief Revenue Officer. Over the past few years we have seen Chief Data, Digital, Customer and other “C” officers emerge and the revenue officer is one of many. My question really came down to where the CRO fit in with the CMO and how they were dividing and conquering. His response was that it’s a partnership with the CRO really leading the Sales and Business Development functions and the CMO tying in the digital, social and traditional marketing roles to drive more visibility to the company. Of course, these driving forces can almost happen in either order, but in any case, I found the discussion quite interesting. With "Customer at the Center” really at the core of the IBM Amplify event, this episode of SMACTalk was a lot of fun and other than missing the energy of Brian, we had a ton of fun discussing customer loyalty, the cloud and what the future of the customer journey may look like. Now, tune in here to listen to the entire episode!