Podcasts about auditing

In this episode of the PBM Reform Podcast, host Greg Reybold, Vice President and General Counsel at APCI, welcomes Josh Golden, Senior Vice President of Strategy at Judi Health and a nationally recognized voice in Pharmacy Benefit Manager reform. With more than 20 years of healthcare consulting experience, Golden brings deep expertise in vendor procurement, contract negotiation, plan design, and benefit strategy for large employers, government entities, and unions. Together, Reybold and Golden examine the financial models behind today's PBM industry and why true transparency remains so difficult for employers, plan sponsors, patients, and pharmacies. The conversation explores how current PBM arrangements often benefit the PBMs more than the employers paying for coverage or the patients relying on their prescription benefits. Golden explains why auditing PBM contracts, rebate structures, spread pricing, administrative fees, pharmacy networks, and formulary decisions is essential to understanding the real economics of prescription drug benefits. This episode also addresses a growing concern in healthcare: PBM steering behavior. Are patients being quietly pushed toward specific formularies, specific pharmacies, and restricted networks that operate like closed networks without being clearly disclosed? Reybold and Golden discuss how this behavior can limit patient choice, disadvantage independent pharmacies, and distort the stated goal of lowering drug costs. The discussion also tackles the role of federal reform efforts, including whether the Appropriations Act represents meaningful PBM accountability or whether it risks becoming another layer in the broader shell game surrounding PBM reform. Finally, the episode asks one of the most important questions in pharmacy policy today: should PBMs own pharmacies? If vertical integration is promoted as a way to lower drug costs, where is the proof — and who actually benefits? Transparency, Auditing, and the PBM Shell Game | PBM Reform

It's that bright new shiny object few seem to manage to resist: artificial intelligence (AI).Here at RACmonitor and Monitor Mondays, we have been reporting on how this disruptive technology has been altering the compliance landscape.And we will continue that reporting. AI is rapidly reshaping healthcare auditing and compliance, and as organizations move toward greater claim visibility and AI-driven review processes, what does that mean for audit exposure, risk, and oversight? Join us during the next live edition of the venerable Monitor Mondays broadcast for an incredible journey, as Pam Warren explores how AI is changing the compliance landscape, and what organizations should be thinking about now. Warren, from AAPC, is the manager of regulatory billing audits for MaineHealth in Maine, the largest healthcare system in Northern New England.Broadcast segments will also include these instantly recognizable features:·      Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds. ·      The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors. ·      Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.·      Legislative Update: Cate Brantley, senior legislative affairs liaison for Zelis, will report on current healthcare legislation.

You can own the fastest machinery and design the most visually stunning assets in your region—but if your brand rollout cannot survive the final mile of execution, you do not have a scalable business. You have a logistical disaster waiting to happen.In this episode, Aaron sits down with Chad Haar, CEO and owner of Lakota Sky, to pull back the curtain on managing national rollouts for dominant retail chains. Chad shares his transition from an aerial photographer to an installation powerhouse owner, discussing the critical systems required to keep field work simple at massive volume.They break down the cultural problem of on-site communication failures, the true cost of print material wastage in corporate backrooms, and the specific tracking mechanics needed to audit work in real-time so your clients stay entirely hands-off.

Your network is not neutral. It is either pulling you higher… Or keeping you exactly where you are. In this episode of The Level Up Podcast, Paul Alex breaks down why auditing your room is one of the fastest ways to change your financial trajectory. Let's be real… If everyone around you is complaining… Making excuses… Playing small… And tearing down success… That energy is going to get into your head. And if you stay in the wrong room long enough… You will start accepting the wrong standards. In this episode, you'll learn: Why your environment directly impacts your income and ambition How the wrong circle quietly limits your growth Why being the smartest person in the room is a warning sign How to find mentors, masterminds, and peers who force you to level up The truth is simple: You cannot become elite while staying surrounded by average standards. At some point, you have to stop trying to impress the old room… And start earning your seat in a better one. Find people who intimidate you. Find people who challenge your thinking. Find people who make your current goals look small. Because when you surround yourself with giants… Your mindset changes. Your standards rise. Your execution sharpens. And your income follows. Audit your room. Upgrade your peers. Protect your energy. And step into the environment that matches your future. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

AZ Community College Commencement produces the ultimate workslop, Upside Only platform promises to make you money?? Greg of Auditing account used to hack water system, why is my stream audio not syncing with my video? Gemeni AI ULA they own you, Ask AI what it knows about you; you might be surprised, AT&T suing CA to get out of Copper, Confirm your not a robot.

House Republican Thomas Massie is paying the price for defying the White House after he lost his Kentucky primary to a Trump-backed candidate. The Wall Street Journal has analysis for last night’s result. As part of a lawsuit settlement, the IRS is “forever barred” from investigating past tax claims against Trump. Eric Tucker of The Associated Press joins to discuss how the settlement is tied to a compensation fund for people who believe they’ve been wronged by the Justice Department. Fractures forming between justices on the Supreme Court could affect consequential cases pending before the court. Bloomberg’s Greg Stohr explains why some justices are speaking out publicly in ways they may not have in the past. Plus, new details have emerged about the shooting at a San Diego mosque, the Senate issues a rare rebuke of the Iran conflict, and Arsenal’s drought atop the Premier League is over. Today’s episode was hosted by Gideon Resnick.

Headlines:  – Welcome To Mo News (00:00) – Rep. Massie Loses Kentucky GOP House Primary, Most Expensive In History (05:15) – Trump Endorses Ken Paxton, Upending Senate GOP Plans In Texas Race (10:30) – J.D. Vance's Takes Turn To Lead White House Press Briefing (16:10) – IRS Forever Barred From Auditing Trump (18:20) – WHO Chief Raises Alarm Over Scale of Ebola Outbreak After Death Toll Climbs (23:00) – Will U.S. Attack Cuba? (26:00) – Trump Held Meeting On Iran War Plans After Pausing Attack (30:50) – Some Countries Are Profiting From War Oil Shock, Others Are Losing Out (32:20) – These Are the Hiring Hot Spots Where College Grads Are Landing Good Jobs (35:25) – Shonda Rhimes and Ellen Pompeo Team Up for New Texas-Set Grey's Anatomy Spinoff (38:20) – On This Day In History (40:00) Thanks To Our Sponsor:  Today's episode of the podcast features limited commercial interruptions, brought to you exclusively by the American Petroleum Institute.

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Most real estate agents are grinding for now buyers and now sellers. The agents who actually build wealth are doing something completely different every single day. Kevin Cahill has been a managing broker since 1999, recruited and trained thousands of agents across multiple states, co-founded REALean Real Estate (saving sellers over $4 million in commissions), merged into eXp Realty, and built Realty Funnels, a SaaS marketing and automation platform designed to help agents attract sellers and scale with intelligent systems. In this episode: The 6-12-18-6 daily action framework every agent (and entrepreneur) should follow Why top-of-funnel awareness is your insurance policy for future years of success How to position yourself so clients think of you the moment a real estate need arises The automated 2-year follow-up campaign inside Realty Funnels and how it works Why niche down to grow rich applies to every service business How to do a mindset and environment audit that actually moves the needle Time blocking, calendar discipline, and the rule: if you must erase you must replace How to scale through time leverage and geographic reach Why direct response marketing changed everything for Kevin early in his career Connect with Kevin: Website: realtyfunnels.com LinkedIn: https://www.linkedin.com/in/realestatebrokerstrategist/ YouTube: youtube.com/@realtyfunnels About Kevin Cahill: Kevin Cahill brings nearly three decades of experience across every layer of residential real estate. Beginning his career in 1999, he has built a track record spanning top-tier home sales, multi-office brokerage leadership, and proptech innovation. He has recruited, trained, and managed thousands of agents across multiple states and co-founded REALean Real Estate alongside his wife Lisa Cahill, CPA. In 2023 they merged their brokerage operations into eXp Realty. Kevin also co-founded Realty Funnels, a SaaS platform helping agents attract home sellers and scale with smart marketing systems. About Test. Optimize. Scale.: Hosted by Jason Fishman, Test. Optimize. Scale. is the podcast for entrepreneurs, marketers, and founders who want to grow smarter. Every episode breaks down the strategies, frameworks, and real-world lessons behind successful brands, campaigns, and capital raises. CHAPTERS 0:00 Introduction 1:14 Kevin's background: from food service to real estate since 1999 2:56 What good customer service actually looks like in 2026 5:28 How to become top of mind before clients are ready to buy or sell 8:14 "My success is in direct proportion to the number of people who think of me" 9:51 The full marketing funnel in real estate: awareness through advocacy 11:34 Why top-of-funnel awareness eliminates the lead roller coaster 12:57 Branding versus direct response and why you need both 15:08 Showing up every day and putting in the reps 17:43 Why now is the best time to grow a business with digital tools 19:24 The 6-12-18-6 daily action framework explained 23:17 What happens when agents commit to the 6-12-18-6 28:07 Realty Funnels and the automated 2-year follow-up campaign 31:14 Four emails a month: seasonal and educational messaging 32:12 Why 90% of salespeople never follow up (and where the deal actually happens) 33:15 Niche down to grow rich: picking your ideal client avatar 37:25 Test, optimize, scale applied to real estate 40:17 Mindset and environment audit 41:55 Time blocking and calendar discipline 43:44 If you must erase you must replace 44:02 Auditing energy drains and staying in your strength zone 47:35 How to find mentors and coaches who are a few steps ahead 51:09 Scaling through time leverage and geographic reach 54:06 Where to find Kevin and final thoughts 55:30 Why direct response marketing changed everything early in Kevin's career

If culture is a vibe, and instruction is what creates it, then Student Identity is the map that tells you which vibe is actually required for the humans in your room. In this episode, Jocelynn revisits the concept of intersectionality—a concept first explored in Season 5, episode 2 —and anchors it within the AnchorED for Achievement framework.We often try to build "culture-centered" rooms by looking at a "single note," but our students are a complex intersection of experiences. Jocelynn breaks down why we must move from broad identity categories to individual rhythms. Discover how to use the Student Identity & Learning Profile tool to gather essential instructional data and how the AnchorED Equity Audits and Strategic Planning tool for school leaders work together to architect a classroom of belonging and excellence.Key Takeways:The Single-Note Trap: Why viewing students through one dimension (race, label, or behavior) creates blind spots and crushes potential.Intersectionality as a Patchwork Quilt: Honoring the unique rhythm created where race, gender, neurodiversity, and family dynamics meet.Identity is Data: How mapping identity fulfills Principle 8 (Data-Informed Practice) of the AnchorED framework.Structure PROCEEDS Practice: Why you must architect the environment for a student's rhythm before they can practice their brilliance.Auditing vs. Architecting: Using the AnchorED Equity Audit to find systemic cracks and the Strategic Planning tool for school leaders to engineer long-term solutions.The Coaching Corner:Strengthening your Instructional LensSit with these three core guiding questions as you look at your next unit plan:Self: What will this student learn about their own unique, intersectional genius?Peers: What will they learn about the rhythms of those around them?World: How does mastering this standard help them use their power to impact the community?Deepening your Awareness (The AAA Reflection)Awareness: What am I noticing about how I've been labeling people? Am I interacting with them from only one dimension of their personhood?Acceptance: What belief am I willing to release? Can I accept that my people are not one-dimensional?Action: What is the one micro-move I can make next to honor intersectionality?Committing to the Shift (Implementation Intention)"This week, I will [ACTION] at [TIME] for [LENGTH OF TIME] in [CONTEXT]."Teacher: ...analyze the specific learning rhythm and joy sparkers of one student on Tuesday during my planning for 10 minutes.Instructional Coach: ...lead a reflection session with a teacher to identify one "stealth move" for student advocacy on Thursday for 15 minutes.Principal: ...select one systemic gap identified in our school-wide data and draft two measurable goals to address it on Monday for 20 minutes.Resources Mentioned:Student Identity & Learning Profile tool: Map the individual rhythms of your students.AnchorED Equity Audits (Teacher & Principal Editions): Identify the "cracks" in your environment and policies.Strategic Planning tool for school leaders: Turn your audit results into a roadmap for liberation.The Shop: CustomTeachingSolutions.com/shop (Code: FOUNDERS for $4 off until June 3rd!)

In this episode of Fraud in the Office, Matthew and Mark dive into the rapidly growing world of AI-powered fraud with special guest Robert Berry, “That Audit Guy.” From deepfakes and voice cloning to synthetic identities and AI-driven social engineering, the episode explores how fraudsters are industrializing scams at global scale. Robert shares firsthand experiences uncovering fraud, the realities auditors face during investigations, and why organizations must rethink controls, governance, and verification in the AI era. The discussion also highlights how modern audit technologies like IAStream can help organizations detect anomalies faster and strengthen fraud prevention before losses spiral out of control. And yes — on the Fraud in the Office website, you can also take the free AI Replaceable Meter (AIrm) assessment to see how likely your job could be replaced by AI. Support the showFind us on all streaming platforms! Check out our sponsor 1Trooper on LinkedIn @1TrooperAnd don't forget to subscribe!

Do you end your episodes by asking your listeners to rate, review, subscribe, follow you on Instagram, and join your email list all at once? If so, you might be accidentally stalling your business growth. When you give your audience a laundry list of chores, you trigger listener paralysis, ensuring they do absolutely nothing. Most people listen to podcasts while driving, folding laundry, or working out; they don't have the mental bandwidth to navigate a multi-step checklist. In this episode of Podcasting Unlocked, we explore the One Next Step rule—a simple but transformative strategy to streamline your calls to action. This week, episode 282 of Podcasting Unlocked is about auditing your call to action! In this episode of Podcasting Unlocked, I'm sharing the importance of providing a clear and specific call to action and actionable steps you can take right now to guide your audience toward your high value resources . I also chat about the following: Master the One Next Step Rule: Learn why focusing on a single, clear action is the most effective way to increase your podcast conversion rates. Audit Your CTAs (Intro, Outro, and Dynamic Ads): Discover how to identify conversion leaks in your show's structure. Learn why your intro and outro need to align with a single priority to keep your audience from dropping off.Reduce the Listener's Mental Load: Understand the multitasking listener mindset. Learn how to craft instructions that are easy to follow even when your audience is driving or at the gym.Implement High-Value Lead Magnets: Explore examples of simple, high-value resources—like checklists, guides, or bonus solo episodes—that entice listeners to join your email list or Substack community.Shift from Chores to Value: Learn how to reframe your requests from "do this for me" (rating/reviewing) to "here is more value for you" (a free resource), building immediate trust and authority.Your podcast should be a clear path for your audience, not an obstacle course. If you realize that your current strategy is pulling your listeners in too many directions, it's time to simplify. This week, I challenge you to audit your outro: remove the laundry list and replace it with just one valuable next step. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Setting Business Podcast GoalsPodcast Goals WorkshopProud member of the Feminist Podcasters Collective.

Authority isn't just about putting out episodes. True authority comes from strategic leadership and making every piece of your platform work toward your bigger vision in a system and strategy. In this episode, Erik K. Johnson sits down with Paul Etchison, dental coach, successful podcaster, and founder of Dental Practice Heroes, to reveal how creating a podcast intentionally turned his expertise into a thriving coaching business. Together, they unpack the power of warm leads, authentic storytelling strategy, and why niching down can supercharge growth.   Important Links: Paul Etchison's Website: http://dentalpracticeheroes.com Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:17 How a Podcast Strategy Builds Dental Authority 01:13 Warm Leads vs. Cold Leads, Why Podcasting Changes the Game 02:24 From Dentist to Coach: Unexpected Pathways 03:57 Getting Uncomfortable with Coaching 05:05 Launching the Podcast: Lessons and Emotions 07:11 The Surprising ROI of Podcast-Driven Lead Flow 09:13 The Power of Speaking Engagements 11:06 Auditing the Podcast for Growth 12:58 Tapping Into Authenticity and Letting Personality Shine 14:39 From 1 to 4 Strategy Calls a Week: Real Engagement 15:44 Intentional Craft: Mastering Questions & Storytelling 17:18 Using Coach Collaborations and Roundtables to Grow 18:04 Scaling the Brand with Associate Coaches 21:21 What Paul Would Change if Starting Over 22:22 Narrowing the Niche, Defining Transformation 23:11 The Strategy Behind Content, Guests, and Engagement 25:04 Overcoming Imposter Syndrome With Authentic Value 26:00 The Next Level: Evergreen Coaching, Masterminds, Retreats 26:46 Scaling Revenue Beyond Dentistry; Breaking 7 Figures 28:28 How To Attract High Ticket Clients with a Micro-Niche 28:52 Where To Find Dental Practice Heroes and Free Resources   Key Takeaways:  - Warm Leads are Everything Paul Etchison shares how his podcast turned nearly every new client into a pre-sold warm lead, bypassing skepticism and building immediate trust. The difference between a cold stage introduction and a podcast referral is night and day.    - Be Yourself — That's the Shortcut to Authority Authenticity isn't a cliché. It's the engine behind engagement. Dr. Paul Etchison and Erik discuss letting personality breathe on air, from sharing personal moments to embracing natural strengths on the mic.    - From Scattered Content to Strategic Growth Start with a strategy. When Dr. Paul Etchison narrowed his focus and set intentional outcomes for each episode, engagement soared and his coaching roster filled up. His advice for new podcasters: crystallize your audience, your purpose, and never stop refining your craft.    - Small Audience, Big Impact You don't need a massive following to command authority and drive six-figure results. The right message, to the right people, at the right time will fill your calendar and fuel your authority engine.   Episode Highlights: How to build an ecosystem and strategy of offers, events, and communities directly from your podcast The value of podcast audits to find gaps and supercharge engagement Leveraging multiple show formats (solo, interviews, roundtables) for trust and conversion Real examples of revenue growth and price elasticity in a niche coaching business   Connect with Paul Etchison: Website: http://dentalpracticeheroes.com Explore free webinars, his branded app, resources, and details on how he drives transformation for dental practice owners.   Next Week: On the next episode, we talk with Jenn Trepeck, host of Salad with a Side of Fries. People are not starving for information. They're starving for someone who understands what it feels like to be stuck. Jenn has built authority in the health and wellness space in a way that cuts through all the noise and truly connects. We'll have that conversation for you next week.   Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps in your authority strategy. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Halie Creps, CPA, chair of the AICPA Auditing Standards Board, joined the JofA podcast to  discuss the ASB's refreshed 2026–2030 strategic plan and its focus on responsiveness, collaboration, and technology. She also explained why taking part in AICPA committees and boards is important to her and mentioned the link that members can visit to explore volunteer opportunities.  Creps highlighted current projects, including proposed updates to attestation standards, sustainability assurance, confirmations, and fraud. She also explained how practitioner feedback and international standard‑setting influence the board's work. What you'll learn from this episode: Why Creps said that serving on the Auditing Standards Board helps make her a better auditor. A mention of the numerous types of volunteer opportunities for members. How the ASB's 2026–2030 strategic plan reflects stakeholder feedback. What proposed changes to attestation standards could mean for practitioners. How sustainability assurance fits into the ASB's broader standards framework. The status of and comment deadlines for exposure drafts on confirmations and fraud. How technology and global collaboration are shaping future audit standards.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss setting up agentic AI systems by fixing your foundational documentation. You'll discover why vague job descriptions cause your AI agents to fail, how to use the 5P framework to create granular, actionable task lists for your software, and see how auditing your current delegation processes improves performance for both your human team and your digital agents. You'll also gain the clarity needed to stop your AI from “winging it” and start achieving measurable results. 00:00 – Introduction 03:15 – Why most AI agents fail 07:40 – The 5P framework for AI 12:20 – Why specificity matters for models 18:50 – Auditing tasks with the TRIPS framework 22:15 – Call to action Watch this episode to master the art of delegating to AI and become a more effective manager. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-setting-up-agentic-ai-for-success-part-1-job-descriptions.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. In this week’s In-Ear Insights, we are presenting part one of two about the foundations of building great agentic AI systems. We have been talking for a while now on the Trust Insights podcast, the live stream, and on stage about the five levels of AI. Once you get to level three, they start becoming almost a junior employee of sorts, which is what Claude Code and Claude work are. Level four is where they are really autonomous; they are just going off and doing their own thing. Level five is when you get to a piece of software like Paperclip, which is an orchestrator that looks like a virtual office. It is really kind of creepy in some ways. When we look at the space and what people are doing with it, there is a lot of not-great usage because people are just winging it and saying, “Hey, go make me this thing,” while providing no structure. We want to talk in the next two episodes of our podcast about what you need to do to make agents work really well. Katie, this is where I am going to look to you, because this is not my forte. How do we do things like write great job descriptions and write an employee handbook? If we are going to create a virtual organization, you probably need them. Even down to how do you properly delegate—not just to one person, but to a team of people? Let’s start with the job description itself. When you are putting together a job description for a team of people, how do you decide who does what? That is a great question. I would typically start with something like the 5P framework. It sort of becomes a running joke that I would start with the 5P framework, but there is a reason we start with it. We start with it because it helps us get our bearings. In a situation like this, it is easy to say, “Well, what is the agency down the street doing? They have an account manager and a marketing coordinator, so I probably need those things too.” That is not necessarily true. You might need those, or you might not. Start with your purpose. What does your company do? Who are the people that you serve? How do you get things done? What are the tools that you are using? And how do you measure success for the company? You start at that high level and then work down in your layers. You ask, “Who needs to make decisions on these things?” If our purpose is to make a lot of money, who is in charge of the money? Okay, you need that person. Who is in charge of making the money? You need that person. Who helps the person who is in charge of making the money? Okay, you need that person. You kind of work down. It sounds very basic and rudimentary, but that is how you start. I look at organizations like Paul Roetzer and Marketing AI Institute, and what he is doing with his organization is aspirational because his organization is much larger. It is all relative. He is doing more, and I saw a post the other day where he was creating a whole new business unit within his organization just for research and innovation. I thought that would be great, but we are not Marketing AI Institute. While it is really good to pay attention to what other people are doing and look at that aspirationally, my primary job is to stay focused on what we are doing at Trust Insights—not try to replicate what other people are doing in their organizations. It might be cool, but does it make sense for my organization? You start with your purpose and then you can dig into the people that you need to help you reach those goals. It is really basic, but it is harder than it sounds. Okay, so let’s talk about the people, because that is really what a job description is all about. What goes in a great job description and what does not? What does not is copying and pasting from what you found on the internet. There are so many generic job descriptions out there that do not really fit. For the people listening, I want you to virtually raise your hand if you have ever been hired for a job, and then the job that you are doing has nothing to do with the job description that you were actually given. That misalignment does a few things. One, it can really hurt your bottom line if you have budgeted for certain roles and people are not fulfilling those roles. So then you still have to get that job done. Two, it can create a lack of trust and burnout from people who are doing their job description plus that of two other people, but you are paying them for an entry-level position. You either need to pay them more or they are going to leave. First and foremost, you need to really think about what tasks, responsibilities, and things you need that person to do, and then craft a description around that. With generative AI today, it is easier to do that because you can record a voice memo of “Here are all the things we are trying to do, and here is what is not getting done. What kind of person do we need for that?” Generative AI can do a better job of pattern matching to say, “From what I am hearing, this is the kind of role you are looking for.” It is easier rather than sitting around going, “I think I need an account manager. What is an account manager? What does an account manager do?” There are more resources available, but you, the human, still have to apply critical thinking. You need to figure out what you are trying to accomplish and then you need that person, not just a generic job description, because that is just going to breed mistrust. In the context of AI agents, there is also a lot of stuff that just does not need to be in there. What does need to be in there is a lot more specific. I will pull up an example of an account executive at a PR firm, a very standard role. There are two paragraphs of fluff, which is unessential. We don’t care about “who we are” if you are writing for AI agents. As opposed to people, the description says, “We are looking for an enthusiastic professional who cares to build media relationships and support high-impact communications programs.” The “who cares” and the experience do not apply to an AI agent. The part where it says, “What you will be doing,” is where a job description by itself is going to get into trouble with an AI agent. It completely misses the five Ps. What is the purpose of this role and what is the performance? It says “Draft press releases.” Okay. “Conduct research.” How do you know you have conducted good research? “Track, analyze, report, and media coverage.” “Maintain strong organization.” Machines kind of do that by themselves anyway. “Collaborate with internal teams.” That is kind of a non-issue. “Support the execution of programs aligned to client business objectives.” That is really vague. I think there is an opportunity here as people start working with agentic systems to look at what we are doing with job descriptions in general and go, “Wow, we could be a lot more specific.” Take “agentic” out of it—you could be a lot more specific. It is two sides of the same coin: a job description and a resume. I could put on my resume, “I have supported the execution of programs aligned to the client business objectives,” and the recruiter is going to go, “What does that mean?” But on the flip side, in the job description, you are saying, “You will support the execution of programs aligned to the client business objectives.” Both are equally vague. Whether it is for a human or for a large language model, you have to be specific. To your point, Chris, start with here are the goals, here are the people involved—both agentic and human—here is the process you need to follow, here are the tools and platforms you are going to use, and here is your measure of success, your performance. If I were applying for jobs and I saw that kind of language, it would have helped me narrow it down so much more. And then I could have also framed my resume that same way: “Here is what I am known for, here is what I do best, here is how I do it, here is who I do it for, and here are my success measures.” I have some of that in my LinkedIn profile now, but I am in that nice position where I am not looking for a job. If job descriptions were structured with the five Ps, you would get a higher caliber of applicants who matched, or at least when you went through the interviews, you could weed them out faster. You could ask, “Do you align with these five Ps?” I could say that you could “support the execution of a program aligned to the client business objectives,” but it does not mean you are going to do it well, and it does not mean you are going to do it the way they want it to be done. Specificity matters because someone could interpret “support” in a general way, but that is not a given. “Assist in media relations efforts”—what does that mean? Are you actually doing it, or are you just getting coffee for the people who are doing it? Do you really need that person? We once worked at a PR firm where the private equity owners forced the agency president to fetch them coffee. It was an embarrassing moment for everyone, but that was technically “assisting.” “Conduct research to inform media strategies”—research on what? There is so much here that is open to interpretation. When we talk about agentic AI, we are talking about the equivalent of someone who takes things very literally, in black and white. You don’t want to leave room for them to interpret it. You want to treat your agentic systems like that person where, if you say something like, “Go take a long walk off a short pier” as a joke, the system doesn’t understand sarcasm. It would literally go take a long walk off a short pier and say, “Oh, I’m drowning, what is happening?” You want to make sure that you are being very precise in your language. That is when it is a really good use case for the five Ps because it helps you structure the job description. What belongs in a job description are expectations. “Support the execution of a program”—that is not an expectation. “Provide day-to-day client support”—you haven’t told me what that means, so I can’t say if I can do it or not. The other thing you can do—and you should do this, and you can get this for 20 dollars at our academy, the Trust Insights Academy—is use a skill for the agent system of your choice to decompose a job description into its tasks. Let’s take this PR task, which is woefully vague. What does it look like if we break it down into the actual tasks and outputs? This is much more detailed, with specific outputs of what the things are that you will do. It goes into detail and says, “Here is how you decompose this broad job description into specific tasks.” What does that mean? “Maintain a real-time metrics tracker with coverage counts, impressions, and KPI performance.” The AI reads the monitoring tool and extracts structured data. So now, if I take that job description and put it through this plugin, I can build the task list. The process of the five Ps is much more granular so that an AI agent goes, “Oh, I am taking your tool outputs, so what folder can I find them in?” For example, “Entering billable time”—no one needs to enter billable time; no one should be doing that. “Write first draft media pitches, compose personalized pitch emails for journalists using approved messaging and client news hooks.” There is so much more detail. At level four with AI agents, you have to provide this level of detail. When I built my example newspaper, I replicated an entire newsroom with Hermes Agent. I used the five Ps to build it. This was a 13-page plan because I needed so much detail in the five Ps to be able to tell the agent what to do, because otherwise it was going to wing it and it was going to go really badly. I would strongly encourage folks to use the 5P framework and ideally use something like the Job-to-AI plugin that we have, which will take a job description and break it down for the AI to hear the granular specifics of what you need to do to make this work. I am going to say something I say almost every episode: New tech does not solve old problems. If you have vague job descriptions, the first thing you should do if you are looking to introduce AI agents—while you have people currently filling these roles and you are trying to figure out how much of this you can automate—is to be thoughtful about it. It is not a matter of, “Okay, fire everybody and then figure it out.” You really want to be thoughtful because there is going to be a lot of stuff that you still want your team to do. Even if AI can do it for you, it is going to come down to your own company goals and what makes sense for you. Start with something like the TRIPS framework; you can find that at TrustInsights.ai. TRIPS stands for Time, Repetition, Importance, Pain, and Sufficient Data. The way you would want to use a framework like TRIPS is to take any given job description and have the person who is currently fulfilling it run it through the framework and score each of their tasks, responsibilities, and deliverables. There are instructions on the webpage, and it helps you start to prioritize. Is this something we should give to generative AI? Is this something we should give to an agent? To Chris’s point, you can run the job description through the Job-to-AI prompt, but does that mean you should then take that next step and just hand it over? Especially if someone is already doing it? Not necessarily. Chris would say yes; I would say do a little bit of an audit. You also want to do a general audit of your current job descriptions. Run them through the 5P framework and see if they make sense. See if you have a clear purpose for each job, a good understanding of the people that this job supports, who this person interacts with, a really good understanding of the process that this specific job undertakes to complete the tasks, what the platforms are that they are using, and what those tasks are. How do they know that they have completed them to success? Do they have KPIs? Do they have success measures? You should be doing that anyway, regardless of agentic AI. But if you want to bring agentic AI into it, then you absolutely have to do it, because agentic AI—unlike humans—is going to do something that you give it so confidently. It is not going to stop and go, “Are we sure about this?” I saw a post this morning, and I wish I had saved it. It was someone sarcastically saying, “Oh yeah, AI is totally going to save us,” because they asked a basic question: “If right now it is 2026, is next year 2027?” And the AI said, “No, next year is 2028 and the year after that is 2027.” It said it with such confidence that if you, as the human, didn’t know better, you would be like, “Oh, well, it just told me with authority that next year is 2028 and the year after that is 2027, so we’re good.” Yes, the “car wash” prompt, too. “The nearest car wash is 50 meters away. Should I walk or drive?” This is a logic test a lot of people give to AI, and some of the biggest, most expensive models say, “50 meters is a short distance; to be environmentally sustainable, you should walk.” It ignores the fact that it is a car wash. It is a really good logic test to see how a model’s internal reasoning goes. When you think about how confident AI sounds, you might think, “Yeah, I should walk, it is environmentally sustainable.” Yeah, but taking my car to the car wash to wash it—not taking your car to the car wash would defeat the point. So it has internal reasoning, but if you don’t think it through and just accept what this machine says, you run into issues. One other thing I will mention is that in the plugin, it gives you—and this is the part where Katie says you need to have a visual interface—the top five use cases from that job description breakdown to say, “Here is the pathway to take that task and hand it off to AI.” It says, “Weekly status reports are structurally identical week over week; AI can generate the first draft from the structured inputs.” How do you do this? Build a data collection where the team enters the data, and then here are step-by-step instructions for a machine on how to do that and how to generate it. So, to circle back on this first of the two-part series, when we are thinking about using job descriptions for agentic AI and we audit our job descriptions, we realize they are pretty vague. If you hand something pretty vague to a machine, it is going to wing it. You do not want it winging it; you want it to be clear and detailed. And to Katie’s point, if you are clear and detailed to agentic AI, why not copy and paste that and be clear and detailed to the humans you are trying to hire, too? It is true. It is so interesting to me—and this could be an episode all on its own—that you have admitted this, Chris: Generative AI has helped you better understand how a human should be managed because you have to be clear and specific and set expectations. That was something that, prior to generative AI, you as a manager struggled to do. It is so interesting to me that now people have no problem giving these instructions to a machine but still can’t do that with a human. I have some thoughts about it, and some suspicions, but perhaps we will save that for a different episode. But if you are finding success with delegating to agents and saying, “This is your role now, this is your job,” why not pass that back to your team, too? I am sure they would appreciate it. Humans are just craving, “Just tell me what to do.” Exactly—tell me what to do. Don’t make me think. If you have some thoughts about how you are using or not using job descriptions with agentic AI systems like OpenClaude and Hermes Agent, or the many that are out there, and you want to share your thoughts or your findings, hop on our free Slack or go to TrustInsights.ai/analytics-for-marketers, where you and over 4,700 other marketers are asking and answering each other’s questions every single day. Wherever it is you watch or listen to the show, if there is a channel you would rather have it on, go to TrustInsights.ai/TIPodcast. You can find us all the places fine podcasts are served. Thanks for tuning in. We will talk to you on the next one. Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning technology to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology, and Martech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members, such as a CMO or data scientist, to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights podcast, the Inbox Insights newsletter, the “So What?” live stream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—data storytelling. This commitment to clarity and accessibility extends to Trust Insights’ educational resources, which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you are a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Hook lying looks like the simplest position in the room. Knees bent, feet flat, lying on your back. Most practitioners use it as a default starting point without thinking about what it actually demands. That is a problem.Hook lying is an early propulsive position with a strong ER bias. Getting into it correctly requires medial foot contacts, a pelvis that can superimpose IR on ER, and a thorax that can expand without compensation. If your client cannot access those, you are not starting them in a safe easy position. You are starting them in a compensation.If you have ever told someone to flatten their back to the table or put a band around their knees in hook lying, this episode explains exactly why that works against you.What we cover:What hook lying actually represents as an early propulsive positionThe four ground contacts and why all of them matter equallyWhy posterior pelvic tilt cues drive compensation rather than resolve itHow to audit the position through breathing without over-cueingArchetype-specific coaching: narrow ISA versus wide ISAHow side-lying earns hook lying and what rolling is actually teachingWhere hook lying fits in the progression toward upright loaded movementLeave a comment: have you ever cued someone to flatten their back in hook lying and watched something get worse? Tell us what you saw.P&C and Assessment bundle: https://education.uhp.networkLearn the UHPC Model free: https://uhp.networkSubscribe: https://www.youtube.com/@BillHartmanPTInstagram: https://www.instagram.com/bill_hartman_pt/Timestamps:0:00 Hook lying is not a neutral position1:39 What hook lying represents: early propulsion and ER bias3:25 The four ground contacts and what they do mechanically4:52 What happens when someone cannot acquire the position5:37 Why flattening the back drives compensation6:39 How measures can mislead you when relative motion is lost9:10 Setting up the position: foot contacts in detail10:09 Heaviness as the cue: even distribution explained11:46 UHP+ foot contact video and network plug13:20 Pelvis and thorax contacts16:06 Auditing the position through breathing19:02 Why effort and over-cueing work against you20:41 Archetype considerations: narrow ISA versus wide ISA27:19 What to do when someone cannot acquire the position28:20 How side-lying earns hook lying29:19 Rolling as propulsion phases31:23 Marching wall work and reclined loading progressions33:06 P&I Health course November 2026 and prerequisite bundle#hooklying #physicaltherapy #UHPC #billhartman #internalrotation #movementassessment #strengthandconditioning #rehab #reconsiderpodcast #UHPnetwork #earlypropulsion #groundcontacts #corrective #sidelying #breathingmechanics

The Institute of Internal Auditors Presents: All Things Internal Audit In this episode, Pam Strobel Powers and Mark Maraccini discuss The IIA's recently updated Global Practice Guide Auditing Procurement in the Public Sector. They walk through the three pillars that make public sector procurement unique, explain how to distinguish a vendor from a subrecipient, and share why fraud risk in procurement deserves its own lane in your audit approach. *Members Save in May* Members can save 20% on CIA, CRMA, and IAP application and exam fees throughout May. Becker, the official CIA exam review partner of The IIA, is also offering up to 20% off CIA exam prep and $50 off IAP prep. Use the code May20% and access the offer here. HOST: Pamela Stroebel Powers, CIA, CGAP, CRMA, CPADirector of Professional Guidance, Public Sector, The IIA GUEST: Mark Maraccini, CIA, CPA Partner, Crowe LLP Member, International Internal Audit Standards Board     KEY POINTS: Introduction [00:00:02 - 00:00:30] What Makes Public Sector Procurement Unique [00:01:07 - 00:04:16] Transparency in Procurement [00:01:37 - 00:02:42] Fairness and Equity in Procurement [00:02:42 - 00:03:31] Legal and Regulatory Compliance [00:03:31 - 00:04:16] Vendor vs. Subrecipient: Key Differences [00:05:24 - 00:08:44] Applying the Procurement Lifecycle [00:09:34 - 00:10:54] Using Risk and Control Matrices [00:11:23 - 00:12:54] Manual vs. Technology-Driven Risk Assessment [00:11:48 - 00:12:33] Fraud Risk in Procurement [00:13:24 - 00:15:31] Equity and Supplier Diversity Programs [00:17:49 - 00:20:11] Auditing Program Effectiveness vs. Compliance [00:20:47 - 00:21:28] Final Thoughts [00:21:28 - 00:21:50] IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: Global Practice Guide: Auditing Procurement in the Public Sector, 2nd Edition Audit Tool: Procurement Risks and Controls for the Public Sector Examples Third-Party Topical Requirement Global Internal Audit Standards Knowledge Centers: Public Sector Certifications May Sale Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple Podcasts Spotify Libsyn Deezer

Letting insurance fee schedules become your “real” fees creates bad data, bad decisions, and an unnecessary production treadmill. In this episode, Kirk Behrendt coaches with Robyn Theisen on why every practice — even PPO-heavy practices — must use a master fee schedule, bill full fees, and track adjustments correctly so you can see the true gap between UCR and contracted rates. You'll learn how insurance-driven fees distort write-offs, inflate gross production, hide profitability, and anchor patients to allowance instead of clinical value — plus what to do today to start fixing it. Listen to Episode 1042 of The Best Practices Show!Main Takeaways:If your practice management system uses insurance fee schedules instead of a master fee schedule, your production, adjustments, and write-offs become inaccurate.Without regularly comparing UCR to contracted fees, you can't see the true adjustment gap or make good plan-by-plan decisions.When practices bill contracted fees, gross production may look strong while net production tells a very different story.Insurance-driven fees can force doctors to produce more volume to reach the same results, creating scheduling and profitability challenges.Billing full fees and categorizing adjustments by insurance plan allows you to identify where discounts are coming from and how large they are.Getting granular with adjustment categories can reveal hidden issues, like different doctors operating under different insurance fee schedules.Auditing a small sample of EOBs weekly helps you validate whether adjustments and payments match what you think is happening.Snippets:00:01 What “the hidden cost of letting insurance set your fees” actually means.03:00 What it looks like when practices get this wrong: distorted adjustments, write-offs, and inflated gross production.05:40 Why not using a master fee schedule creates “fake news” everywhere in the practice.06:30 What it looks like when practices get it right: billing full fees and tracking adjustments by plan.08:50 How granular write-off categories reveal deeper problems — including huge write-offs and mismatched fee schedules.11:10 What you can do today: check how adjustments are entered and get more specific by insurance company.12:20 Why anchoring patients to allowances instead of clinical value hurts your practice long-term.Guest Bio/Guest Resources:Robyn Theisen brings an entire life and legacy of dental experience to the team and every team with which she works as the daughter and sister of dentists. With almost 20 years of experience in dentistry, her roles ranged from practice management to operations at Patterson Dental to coaching teams. Robyn's passion is empowering teams to realize that they can dramatically impact the lives of the people they serve by implementing skills and systems to remove barriers to life-changing dental treatment. She has done it for decades and does it every day with dental teams.Outside of coaching, she enjoys time with her husband, Rob, and two daughters, Emerson and Ruby. She loves traveling, music, fitness, and cheering on the Michigan State Spartans.More Helpful Links for a Better Practice & a Better Life:The Best Practices Show: https://www.actdental.com/podcast/Best Practices Association: https://www.actdental.com/bpaUpcoming Events & Workshops: https://www.actdental.com/events/Smile Source: https://www.smilesource.com/Subscribe on Apple Podcasts: https://podcasts.apple.comSubscribe on Spotify: https://open.spotify.com

How do you audit machine learning models, and where do you start on your AI governance journey? In this episode, Robby is joined by Gaute Brynildsen, Chief Audit Executive at Gjensidige, one of the leading Nordic insurance groups. Gjensidige has built a mature and tested approach to AI governance, and Gaute shares what they've learned along the way.Gaute explains how they went about auditing their in-house machine learning model trained solely on their own data, before expanding into broader governance across security, policies, roles, training, and risk. He also covers where he recommends starting when building AI governance, highlighting the risks of shadow AI and how to monitor it, the importance of cloud competence and the value of an AI risk officer role.They also discuss the level of automation among organisations in the Nordics, exploring agentic agents, and whether it's overhyped or the next real shift.Send us Fan Mail

Nurse Practitioner, Amy Siple, is back to share her inspiring fight against the Kansas Board of Nursing's overreach, legislative victories, and how nurses can advocate for change. Discover the detailed process of passing House Bill 2528 and the legislative process for nurse licensing and Board of Nursing reform. Amy shares the "how to guide" to fighting for nursing rights and healthcare policy. The conversation also includes the Nurse Fair Treatment and Recovery Fund Bill.   Thank you to Nurses Uncorked Enema Award Sponsor, Happy Bum Co. Please visit https://happybumco.com/  and use promo code NURSESUNCORKED for 20% off your first bundle.   Advertise on the show! Email with the subject NURSES UNCORKED SPONSOR to: nursesuncorked@gmail.com   Become a Patron! Gain early access to episodes, ad-free episodes, exclusive bonus content, giveaways, Zoom parties, shout-outs, and much more. https://patron.podbean.com/nursesuncorkedpodcast ETSY Shop:  Stop Healthcare Worker Violence! https://www.etsy.com/shop/TheNurseErica   Guest links: Website - https://amysiple.com/ Email - amysiplenp@gmail.com   Chapters: 00:00 Introduction to Amy Siple and Her Fight  04:12 Background: Unprofessional Conduct Accusations 08:30 Accountability and Oversight in Nursing 14:15 House Bill 2528: Key Provisions and Implications 25:54 Enema of the Week Award 32:48 The Political Landscape and Bipartisan Efforts 36:15 Media Influence and Public Perception 38:40 Auditing the Board of Nursing 43:30 Challenges in Advocacy and Support 47:00 Retaliation and Legal Battles 52:17 The Future of Nursing in Kansas 52:39 The Nurse Fair Treatment and Recovery Fund 57:15 I'm Just a Bill on Capital Hill   Resources: House Bill 2528 - https://www.kslegislature.gov/bills/HB2528/ Help the podcast grow by giving episodes a like, download, follow and a 5 ️ star rating! Please follow Nurses Uncorked at: tiktok.com/nurses-uncorked https://youtube.com/@NursesUncorkedL   You can listen to the podcast at: podcasts.apple/nursesuncorked spotify.com/nursesuncorked podbean.com/nursesuncorked iheart.com/nurses-uncorked   Follow Nurse Erica:  @TheNurseErica on TikTok, Instagram, Facebook and YouTube! https://www.youtube.com/@thenurseerica9094 https://www.instagram.com/the.nurse.erica/   DISCLAIMER: This Podcast and all related content published or distributed by or on behalf of Nurse Erica or Nurses Uncorked Podcast is for informational, educational and entertainment purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions expressed or contained herein are not intended to serve as legal advice, or replace medical advice, nor to diagnose, prescribe or treat any disease, condition, illness or injury, and you should consult the health care professional of your choice regarding all matters concerning your health, including before beginning any exercise, weight loss, or health care program. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment. The views and opinions expressed on Nurses Uncorked do not reflect the views of our employers, professional organizations or affiliates. Any information or opinions provided by guest experts or hosts featured within website or on Nurses Uncorked Podcast are their own; not those of Nurse Erica or Nurses Uncorked LLC. Accordingly, Nurse Erica and Nurses Uncorked cannot be responsible for any results or consequences or actions you may take based on such information or opinions. All content is the sole property of Nurses Uncorked, LLC. All copyrights are reserved and the exclusive property of Nurses Uncorked, LLC.

When Jenn Thatcher's son was diagnosed with a brain tumor, one of only 26 documented cases in the world, she went home and audited every "clean" product her family was using. What she found in her toothpaste and deodorant became the foundation for Zebra, a wellness brand built on custom formulations, third-party testing, and black and white ingredients.In this conversation, Jenn and I get into the science behind hydroxyapatite (and why she pulled her own approved formulation a year into development), the difference between micro and nano particles, the industry-funded studies most consumers never look at, and why heavy metals in natural toothpaste aren't the scandal the internet wants you to believe. We also talk about the realities of manufacturing a truly custom product and why Zebra makes consumer-first decisions.If you've ever been duped by a nontoxic product, this one is for you.What We Cover:Jenn's backstory: clean living since high school, her son's diagnosis, and the audit that started ZebraThe difference between micro- and nano-hydroxyapatiteWhy micro-hydroxyapatite may block your saliva's own remineralization systemNano particles and the blood-brain barrier, and why "industry-funded" mattersHow to read research: always start with the declaration of interestFluoride concerns and the pineal glandThe truth about heavy metals in natural products, and the affiliate ecosystem profiting from panicProp 65 compliance and what it actually meansPolyester floss and microplastic exposure at the gum lineHow "clean" and "natural" labels are unregulated by the FDALake dyes hidden in color index numbers (and why the Switch Natural app catches them)Carmine, "natural" pigments, and what's really in your lipstickJenn's advice for parents navigating a serious diagnosisTimestamps:00:00 — Welcome + introducing Jenn Thatcher00:30 — Jenn's son's diagnosis and the moment that changed everything05:00 — Auditing the products in her home06:30 — When hydroxyapatite started to feel off12:30 — The story behind the name "Zebra"17:30 — "There will never be a better researcher than a mother whose child was harmed by the system"20:30 — The mouthwash that almost shipped, and why she walked away23:00 — The full breakdown on micro- vs. nano-hydroxyapatite27:30 — Reading research: declaration of interest first30:30 — Fluoride and the pineal gland33:00 — Clean washing: front of label vs. back of label35:00 — Why polyester floss is a microplastic problem37:00 — Inside Zebra's testing process38:30 — Heavy metals: the real story42:00 — Why staying independent (no outside investors) matters45:30 — Lake dyes, carmine, and the lipstick problem46:30 — What's coming next from Zebra49:30 — Where to find Jenn and ZebraConnect with Jenn + Zebra:Website: yayzebra.comInstagram: @zebra.usaUse code SWITCHNATURAL for a discount on your orderConnect with Andrea + Switch Natural:App: Switch Natural (iOS + Android) https://switchnatural.onelink.me/uZpY/sw1Instagram: @switch.naturalWebsite: switchnatural.comA note on the Zebra Toothpaste and the Switch Natural App:If you scan the Zebra Toothpaste in the Switch Natural App, you'll see the ingredient "flavor" flagged. I want to be transparent about why: "flavor" can sometimes be a generic term that masks undisclosed synthetic compounds, which is why the app flags it. In this case, Jenn confirmed that the flavor used is organic and that every component is naturally derived, disclosed to her, and vetted. The app is doing its job of flagging a potentially risky ingredient, and this disclosure is the brand doing theirs. Both matter, and that nuance is something the app's automated scan can't capture on its own.Help spread the word. Rate, review, share.If this episode helped you cut through the noise, please rate and review the show. It's the single biggest thing you can do to help other moms find this conversation.

What are the simplest, lowest-cost ways to improve your fleet, without new budget, approvals, or tools? In this episode, Facundo Tassara and Steve Saltzgiver break down the “low-hanging fruit” in fleet management: the overlooked opportunities that can drive massive gains in efficiency, safety, and cost savings. They cover: Why pre- and post-trip inspections are your biggest missed opportunity The true cost of ignoring small issues (and how they escalate fast) How proactive maintenance prevents exponential risk and liability Easy ways to improve technician productivity immediately Why shop culture and leadership presence drive real performance Hidden savings in fuel audits, vendor management, and surplus assets If you're a fleet leader looking to eliminate blind spots, improve operations, and lead with confidence, this episode gives you practical actions you can implement today.

Salesforce's cofounder essential questioned: why should you login to Salesforce anymore?

AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with. In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder. If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business. Want a simpler way to grow your business without burning out? SSA LAB is where we do that. Get 50% off Gold or Platinum GlossGenius for 2 months HERE: http://glossgenius.com/successfulstylist If you missed last weeks episode, tap HERE    Key Takeaways: 1. AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services. 2. The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business. 3. Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand. 4. Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch. 5. Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs. 6. Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area. 7. Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return. 8. Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing. 9. Using AI for content research helps you speak directly to what clients are actively searching for and struggling with. 10. Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair. 11. AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias. 12. The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram

Ever felt like your calendar is running your life instead of the other way around? Nikki and David tackle the ultimate challenge: protecting your time before it slips away. They get real about the pain of saying "yes" when you should've said "hell no," the stress of back-to-back meetings that could've been emails, and the guilt of letting your true priorities, family, health, and dreams, slip through the cracks. But it's not all pain stories. They share how to get back in the driver's seat of your days, from using the Life Wheel to create clarity, to building systems that actually support you, to confidently saying "no" without apology. If you're ready to stop coasting through your schedule and start thriving in it, this conversation is your reminder that time is your most precious commodity… make it count. ⏳   Additional Resources: Follow Addicted to Betterment wherever you listen to podcasts! Connect with Nikki on LinkedIn Connect with David on LinkedIn Watch Gut + Science (and more) on YouTube! Connect with Nikki on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Time is our most valuable resource. Clear priorities come from regular reflection. Strong systems protect energy and focus. Saying "no" keeps you in control. Auditing your calendar shows real priorities.  

Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Medical Billing & Coding Podcast for 5 Years on Feedspot. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 17th Season starts up and Episode 12 features an exclusive Trusty Tip on auditing with recommendations for achieving alignment between production auditing and quality auditing.Check out Sonal's NAMAS article:https://namas.co/production-vs-quality-what-we-forget-when-we-audit-fast/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠⁠⁠⁠

Audrey AI, the Dublin-based startup building AI purpose-built for financial auditors, has closed a $1.8 million pre-seed funding round. The round is led by SVV (Sure Valley Ventures) and Delta Partners, with participation from Enterprise Ireland, Donnchadh Casey (ex-CEO Calypso), Conor Jones (ex-CBO Wayflyer) alongside former Big 4 auditors. Financial auditing is a global market worth more than $100 billion, yet it remains one of the most manual professions in financial services. Qualified professionals spend the majority of their time in spreadsheets, chasing documents and testing evidence – manual work that drives up costs, squeezes time for higher value work and pushes talented professionals out of the industry. General-purpose AI tools have struggled with the messy tabular data and complex evidence workflows that define the profession. Audrey AI was founded in 2025 by Ryan Loughran and David Burke, who met on the Founders programme at Dogpatch Labs.Loughran, who holds a degree in Accounting and an MBA from Stanford GSB, previously worked at McKinsey & Company and Qualtrics. Burke, formerly VP of Engineering at Inscribe, built document and data automation technology for regulated financial institutions. The platform automates the most time-intensive, manual parts of an audit engagement; evidence gathering and testing. Purpose-built as an agentic system, it orchestrates messy client data and applies audit procedures end-to-end, eliminating context switching. Crucially, it learns how each firm audits, compounding in value the more it is used. Audrey has piloted at top-10 and top-20 audit firms, delivering 85%+ time savings on client data collection, validation, and tests of detail, alongside measurable improvements in audit quality. The investment will fund growth across engineering and audit specialists as the company expands with firms across Ireland, the UK and beyond. "Developers have Copilot, lawyers have Harvey, but auditors still primarily work in Excel," said Loughran. "We're building AI that understands auditing deeply enough to raise the bar on quality, not just speed, freeing auditors to focus on the judgment and oversight that matters most." Liam Te-Wierik, Partner and Head of Digital Assurance at Grant Thornton Australia, echoed the focus on quality: "The value of Audrey lies in how it enables a step change in audit quality by redesigning the execution of manual procedures – not by changing our methodology, but by strengthening how it's applied in practice. That's the kind of innovation we believe will define the next generation of audit." Barry Downes, Managing Partner at SVV, described the investment as addressing "a critical pressure point for audit firms – chronic talent shortages and margin pressure in a heavily regulated industry," adding that Audrey's ability to "save 80-90% of time on repetitive work and tailor to each firm's methodology gives it the unique ability to scale capacity and dramatically improve margins." Dermot Berkery, Partner at Delta Partners and a former auditor himself, added: "Ryan and David have built something that doesn't just automate tasks but raises the bar on audit quality across the profession. We're excited to back them." About Audrey AI Audrey AI is building agentic AI purpose-built for financial auditors. Its platform automates the manual workflows that dominate the audit process, from intelligent data requests and evidence gathering to automated review and transaction testing, allowing auditors to focus on judgment and client relationships rather than spreadsheets and document chasing. Audrey AI generates smart, context-aware requests for client data, reviews submissions in real time and provides instant feedback, eliminating the back-and-forth that consumes a disproportionate share of audit hours. The platform adapts to each firm's methodology, compounding in value the more it is used. Audrey AI is headquartered in Dublin. For more information, visit tryaudrey.ai. See mo...

Your environment is either building you… or breaking you. In this episode of The Level Up Podcast, Paul Alex breaks down a harsh truth most people avoid—the people closest to you can either accelerate your success or silently destroy it. Let's be real… If your circle is filled with complainers, doubters, and people playing small… Your growth will match their mindset. Because energy is contagious. And if you're constantly exposed to negativity, it's only a matter of time before it affects your decisions, your confidence, and your execution. In this episode, you'll learn: Why negative people are a direct liability to your success How proximity shapes your ambition and decision-making Why cutting people off is sometimes necessary for growth How to rebuild your circle with high-level, driven individuals Because protecting your energy isn't selfish… It's strategic. The people in your life should challenge you, elevate you, and hold you accountable—not drain you. When you upgrade your circle… You upgrade your entire trajectory. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your successor ready, today?Succession planning is one of the most universally acknowledged priorities in corporate America — and one of the most consistently neglected. In this episode of Shedding the Corporate Bitch, host and executive coach Bernadette Boas draws on 16 years of direct work with executives, HR leaders, and management teams to expose the real reasons succession planning keeps failing and what leaders can do about it starting this week.Bernadette opens with a challenge that hits close to home for many leaders: Who in your organization is ready to step into a critical role tomorrow, not after six months of development or a 90-day executive search, but tomorrow? If the answer doesn't come quickly, or comes with a knot in the stomach, this episode was made for you.Drawing from Deloitte research, DDI's Leadership Forecast 2025 (which surveyed over 10,000 leaders across 50 countries), and real-world coaching case studies, Bernadette makes a case that is both data-driven and deeply human: succession planning is not a talent shortage problem. It is a leadership preparation problem. And the cost of getting it wrong to the people, culture, and the bottom line is far greater than most organizations calculate until it's too late.What You'll LearnWhy 86% of leaders call succession planning urgent, yet fewer than 14% believe they do it wellThe three most common myths that keep leadership pipelines empty, including the one no one says in the boardroom but everyone feelsWhy "names on a list" is not the same as having a successor, and what a genuinely prepared successor actually requiresWhy the leaders who develop their successors most effectively are the ones who get promoted fastestHow to assess your succession plan for equity and diversity and why it matters strategically, not just ethicallySeven concrete, actionable strategies to build a leadership pipeline that is genuinely ready, starting this weekKey Timestamps[00:00] — Opening challenge: Who is ready to step up tomorrow?[01:00] — The data: What Deloitte and DDI tell us about succession planning[02:30] — Myth #1: Succession planning is an HR project[03:30] — Myth #2: We have successors, we have names on a list[04:00] — Myth #3: Succession is about the future; we have fires right now[05:30] — Challenge #1: Leaders don't want to develop their own replacement[08:30] — Challenge #2: High potentials are identified but not sponsored[10:00] — Challenge #3: The human and business cost of succession gaps[13:00] — Seven concrete strategies for proactive succession planning[21:00] — The case for proactive executive coaching (12–18 months before transition)[23:00] — Auditing your succession plan for equity[24:30] — Creating and reviewing a critical role map[25:30] — This week's challenge: One role, one name, one 90-day plan[28:00] — Episode recap and closing[29:00] — Leadership diagnostic calls: coachmebernadette.com/discoverycallResources & Links Mentioned

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Welcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you're looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth.Main topics covered:How to reflect on and optimize your customer experience from discovery to onboardingThe importance of auditing your digital assets: website, social media, and analyticsUsing surveys and feedback to sharpen your messaging and offeringsSetting up and utilizing data analytics, including Google Analytics and Meta PixelCreating a process for quarterly review and continuous improvementIn this episode:Why stepping into your customer's shoes reveals hidden gapsHow to conduct a simple business audit in under an hourTips for refreshing your Instagram and website to boost conversionsThe value of analytics and why everyone should install Google Analytics and Meta PixelCreative ways to gather feedback, including surveys with incentivesThe power of data to inform marketing strategy and messagingTimestamps:00:00 - Welcome back & intro to spring cleaning your business00:32 - Why reflection on Q1 is crucial for growth in Q201:03 - Assessing your customer experience from discovery to delivery02:00 - Seeing your business from your client's perspective02:51 - Reviewing onboarding and client experience processes04:16 - Evaluating your online presence: Instagram & website checks05:32 - Ensuring your opt-ins and download mechanisms work seamlessly06:46 - Auditing paid advertising and tracking data regularly08:16 - Setting up Google Analytics and Meta Pixel for data collection09:33 - How to leverage data and start tracking before you're ready to run ads10:42 - Using surveys to gather valuable feedback & improve messaging12:01 - Asking the right questions during discovery calls & follow-ups12:55 - Incentivizing survey participation for more insights14:24 - Making the most of customer feedback & continuous improvement15:24 - Closing remarks: dust off your business & keep refiningResources & Links:Google AnalyticsMeta PixelFlodeskChatGPTClaude AIConnect with Jordan Perry:InstagramLinkedInPodcast InstagramRemember, regular audits and feedback can transform your biz. Dust off your business and give it some TLC this quarter!_____________________________________________________Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You're Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads➡️ Weekly episodes aren't enough for you?You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

Margin volatility driven by operational complexity and governance gaps is reshaping the economic landscape for MSPs and IT service providers. Evidence shows that the effectiveness of automation now depends less on deployment volume and more on whether it reduces complexity and enforces coherence across client environments, as highlighted by Speaker A referencing reports from TechCentral, Avik, and vendors such as VMware, Broadcom, Microsoft, and Apple. The key structural shift is that clients and technology vendors are consolidating platforms and workflows to restore operational clarity, which fundamentally alters how MSPs structure service offerings and pricing. The most consequential development cited is Broadcom's transition of VMware users toward Cloud Foundation 9, with half of surveyed organizations (n=450 across 14 countries, each with 500+ employees) stating an intent to reduce their VMware footprint by 2028 in response to bundled offerings deemed too costly or complex, according to The Register. This reduction in adoption signals accelerated migration efforts, downsizing of virtual machine fleets, and movement toward alternative platforms, indicating margin pressure and uncertainty for MSPs supporting heterogeneous environments. Supporting developments reinforce this shift. Apple's introduction of Apple Business—a unified platform encompassing device management, email, calendar, directory services, and marketing tools—demonstrates a move toward environments with fewer moving parts and less operational ambiguity. Microsoft's Copilot Cowork for Microsoft 365 similarly embeds AI directly within core workflows, with enterprise guardrails and coherence at its center, rather than simply layering on new tools. Reports from Avik and Forrester underscore persistent gaps between leadership intent and frontline capability, especially around fragmented visibility and unaddressed governance requirements, amplifying the consequences of unmanaged complexity and AI misalignment . For MSPs and technology leaders, the operational takeaway is a need to prioritize the reduction of client environment complexity and establish explicit controls around AI and automation. Auditing fixed-fee agreements for AI work clauses, defining coverage for remediation and exception handling, and building enforceable governance layers are critical to avoid absorbing unpriced risk and free labor. Stack simplification is now paramount, since automation on top of complexity increases volatility and cost. Service contracts are trending toward bifurcation, with standardized platform offerings at lower rates and non-standard exception handling priced separately, shifting where profit and risk reside. 00:00 Consolidation Wave 03:08 Coherence Gap 04:59 Margin Leak 08:14 Why Do We Care?  Supported by:  ScalePad Zero Networks 

Show Open: Kyle audits the "Music that Died" intro and the spontaneous Excelsior Brigade expansion.Questions My Sons Ask: A deep dive into "The Spouse Offer" and using Craps as a joint-transaction entry point to overcome "Internet Guy" skepticism. The War Room: The "Lucky Drunk 1" 1.5-unit modification vs. the "Physical Friction" of Skittle Bets.Moment of Koncepts: The transition from "Hero vs. Crook" to the "Operator vs. Tourist" integrity model. VIP Lounge: Ambo Mineral Water, Leaping Lizard cocktails, and the universal math of frog-rock wagering.

In DisrupTV Episode 432, R “Ray” Wang and Vala Afshar explore how AI, algorithms, and global competition are reshaping human agency and technology. Guests Marcos Fontoura (Microsoft CTO, Human Agency in the Digital World) and Rebecca Fannin (Tech Titans of China) share insights on: Auditing your digital life and deploying AI to amplify human value China's tech, EV, and AI revolution amid global geopolitical tensions India's rapid emergence as a cost-efficient, talent-rich tech superpower From empowering humans to understanding global tech power shifts, this episode unpacks the forces defining the next decade.

In this episode of Run the Numbers, CJ sits down with Kunal Agarwal, CFO of Gorgias, to unpack how AI is reshaping pricing and operations. They discuss outcome-based pricing, how to forecast LLM-driven costs, and why order-to-cash isn't just back-office plumbing—it can be a true growth lever when designed correctly.—SPONSORS:Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/runAbacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.aiBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comRightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.comRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cj—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/agarwalk/Company: https://www.gorgias.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and Intro2:14 PE to venture incubator4:39 Operational empathy from zero-to-one4:45 First paying user feeling5:40 Jet ski customer support story8:49 Hanging with IC sales reps12:24 Sponsors — Tabs | Abacum | Brex15:44 Finance as the decision engine17:36 Gorgias overview20:20 Pricing structure and iteration22:11 Outcome based / resolution pricing24:48 AI success rate as key metric25:33 Sponsors — Metronome | RightRev | Rillet28:57 Pricing value split — $1 per resolution31:17 Vertical specificity as AI moat33:27 Managing LLM costs35:41 Falling token costs and model mix39:28 Order to cash as growth engine43:31 Auditing order to cash at 25M ARR44:09 Manual choke points46:32 Learning density over titles48:30 SurveyMonkey as the most formative period50:07 Lightning round50:17 Listening to respond vs. listening to learn51:04 Advice to younger self52:02 Finance software stack52:45 Cortex — internal AI decision tool54:21 Craziest expense story54:52 Credits

If an event planner visits your social media profiles and cannot immediately tell that you are a speaker, you are already losing opportunities. In this episode, Sean Douglas explains why social media is one of the most overlooked assets speakers have when it comes to getting booked and paid to speak. Event planners do not just look at your website. They look at your LinkedIn, Instagram, and Facebook profiles to verify who you are, what you speak about, and whether you are actively speaking. Sean walks through how to structure your social media profiles so that there is no confusion about your role as a speaker, how to showcase social proof through photos and videos, and why your content must align with the topics you want to speak about. You will also learn why your network matters, how event planners evaluate your online presence, and the simple steps you can take right now to make your social media work as a booking tool. If you want to get booked more consistently, your social media must clearly communicate one thing. You are a speaker. Key Takeaways Your social media profiles should clearly state that you are a speaker. Event planners regularly check LinkedIn, Instagram, and Facebook before booking speakers. Your bio should include your speaking topic so event planners can easily identify your expertise. Post content that reflects the topics you speak about on stage. Photos and video clips of you speaking are powerful social proof. Share graphics and announcements from events where you are speaking. Your network and connections also influence how event planners evaluate you. Audit your social media profiles regularly to ensure they clearly position you as a speaker. Chapters 00:00 Introduction and episode overview 00:45 Why social media proof matters for speakers 01:15 Why your profile must clearly say speaker 02:00 Aligning your content with your speaking topics 02:45 What event planners look for on social media 03:30 Why professionalism on social media matters 04:15 Using event graphics and promotions as social proof 05:00 Sharing speaking engagements with your audience 05:40 Why video clips of you speaking are powerful 06:20 How event planners evaluate your network and connections 07:00 Posting regularly about your speaking journey 07:40 Turning long talks into multiple content clips 08:20 Auditing your social media profiles 09:00 Example of a strong speaker profile 09:30 The Booked and Paid Speaker Blueprint program 10:00 Preview of the next episode Resources Mentioned The No BS Guide to Getting Booked to Speak - No BS No Fluff to Getting Booked To Speak Booked and Paid Speaker Blueprint Program - Booked and Paid Speaker Blueprint Program Sean Douglas Speaking - Sean Douglas Speaking Connect with Sean Douglas Website - www.TheSuccessCorps.com Speaking - www.TheSuccessCorps.com/speaking Apply for the Booked and Paid Speaker Blueprint Program. Visit the website to schedule a call. Subscribe to the Podcast If you want to consistently get booked and paid to speak, this show will give you the strategies, systems, and mindset needed to build a successful speaking business. Subscribe on YouTube or your favorite podcast platform so you never miss an episode. Share This Episode If you know a speaker who is trying to get more visibility and speaking opportunities, share this episode with them so they can start positioning their social media the right way.

Are you selling a product… or are you selling an offer? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing. You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169 Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to over 15 marketing projects like: -Creating a promotion calendar that drives consistent sales -

The Rebel News podcasts features free audio-only versions of select RebelNews+ content and other Rebel News long-form videos, livestreams, and interviews. Monday to Friday enjoy the audio version of Ezra Levant's daily TV-style show, The Ezra Levant Show, where Ezra gives you his contrarian and conservative take on free speech, politics, and foreign policy through in-depth commentary and interviews. Wednesday evenings you can listen to the audio version of The Gunn Show with Sheila Gunn Reid the Chief Reporter of Rebel News. Sheila brings a western sensibility to Canadian news. With one foot in the oil patch and one foot in agriculture, Sheila challenges mainstream media narratives and stands up for Albertans. If you want to watch the video versions of these podcasts, make sure to begin your free RebelNewsPlus trial by subscribing at http://www.RebelNewsPlus.com

The town of Reading is speaking out about its support for auditing the State Legislature, a measure State Auditor Diana DiZoglio has been fighting for after 72% of MA voters approved the measure last Fall. The Reading Select Board is sending a letter to top Beacon Hill lawmakers, expressing its “strong support” for the will of the voters to be respected and the legislative audit to be conducted. Will we start to see more MA cities and towns follow suit? Reading Select Board Chairman Christopher Haley joined us to discuss this move by the Select Board.See omnystudio.com/listener for privacy information.

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Lesley Logan and Brad Crowell unpack a strategically bold conversation with high-performance coach Molly Asplin about the difference between high achievement and overachievement. They explore why many ambitious people confuse loyalty with strength and how that mindset can quietly lead to burnout. The discussion also dives into how most people are time-blocking their lives without accounting for their natural energy cycles. Whether you are defending a career you no longer enjoy or waiting for the "perfect time" to pivot, this recap might be the nudge you need to start. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Distinguishing between the habits of high achievers and overachievers.The hidden trap of linking professional loyalty with personal strength.Auditing your energy levels instead of relying only on time blocking.Why your peak morning brainpower should go to your hardest task.The power of committing to one bold, courageous move every day.Episode References/Links:Contrology Pilates Conference (Wroclaw, Poland) - xxll.co/polandPilates Workshop (Bruges, Belgium) - xxll.co/brusselsPilates On Tour® (London, UK) - xxll.co/potOPC Spring Training (Virtual Event) - opc.me/eventsSubmit your wins or questions - https://beitpod.com/questionsWhen: The Scientific Secrets of Perfect Timing By Daniel Pink - https://a.co/d/06aFMhMZMolly Asplin's Website - https://mollyasplin.comMolly Aplin's Podcast - https://beitpod.com/mollyasplinpodcastMolly's Free Resource - mollyasplin.com/momentum If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Brad Crowell 0:00  Most high achievers are taking their morning when their brains are the best, you know, like processing time and they're using it for dumb things like responding to emails or random things that set them down a side trail, when instead they should be focusing on like the big project that's going to move the ball forward on the company.Lesley Logan 0:22  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:01  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the strategically bold convo I had with Molly Asplin in our last episode. If you haven't yet listened to that interview, you can hit pause and go listen to that one, and then listen to this one. If you like to hear the ending first, I don't blame you. I love that. I do that too. Brad Crowell 1:23  She literally does that. Lesley Logan 1:24  I do. I actually tried to get my client today we're talking about the new Love is Blind season. And I was like, I'm only on episode three. She's like, well, I won't ruin it for you, because it's like, obviously she's all the way to Mexico. And those who know Love is Blind know what I'm talking about. And I was like, I don't even remember the names. You could tell what's going on. She's like, No, I don't want to ruin it for you. And I was like, you, I'm gonna Google it like, I know that there's ways to find out who stays together before the recap. So you can ruin it. Brad Crowell 1:49  Ruin it. Lesley Logan 1:50  Except for, you know, what? Brad Crowell 1:52  What? Lesley Logan 1:52  I thought that I would watch glitter and gold documentary, and I would just be okay, a little late to the Olympics, because, you know, I'll just watch it later. Like, not a big deal. You can just Google it later. And then we were listening to a podcast has nothing to do with sports, and they ruined it. Brad Crowell 1:53  Oh, I was laughing at you, because you Google everything. Lesley Logan 1:54  I know, but I hadn't Googled that because I was, like, I was trying to do it the way you wanted me to, and they ruined it. And, you know, when they ruined it, I'm just gonna tell you all in case, I'm gonna ruin it for you now, because you know what it's fucking March. You should know. I know the villains won like the villains won. Anyways.Brad Crowell 2:30  The villains won. Lesley Logan 2:31  Today is March 19th 2026, and it's Companies That Care Day. Companies That Care Day celebrate on the third Thursday in March to encourage employers to start caring for their employees instead of overworking or exploiting them. This year, that would be today. Yes, the happier the employees, the more productive they will be. Most importantly, employers must keep in mind that both physical and mental health can have an impact on the performance of workers. Hence, to have a long lasting there's a comma hence, to have a long lasting workforce that can produce quality work, employees must show that they care. This includes celebrating the success of the employees or honoring them in their great contribution to the company. We kick ass. I think, as best we can at this, I also think that if, like, more companies didn't have to make sure their shareholders were happy, they would make sure their employees are happy. Brad Crowell 3:13  Yeah, I know it's, that's weird, right? Lesley Logan 3:15  You wanna know what's really weird. I just saw a reel where they asked all the like head CEOs of the top health insurance companies, like, if they're publicly traded, raise your hand. They're all publicly traded. Okay, keep your hand raised if you also own a pharmacy. Keep your hand raised if you also own doctor's offices. So the health insurance companies and the states, of course, they are not only publicly traded, which means they have to make sure that they are doing as what they can for profit margins for their stakeholders, but then they own the doctor's offices who prescribe the prescriptions, that own the pharmacies that fill the prescriptions, which means they're in charge of whatever you pay, whether you pay or not, right? It was abhorrent. Brad Crowell 3:59  That makes it a monopoly. They own every part of the chain. Lesley Logan 4:03  Right. Disgusting. Anyway, we. Brad Crowell 4:03  Fascinating. Capitalism at its finest. Lesley Logan 4:04  Yeah? And here's the thing I'm not like, if you are a small business owner in this capitalist society, we do have to play with by the rules that are made. Your IRS is going to want to make sure that you are doing something that's profiting every year. Otherwise, they call it a hobby, but in that, there are ways to make sure that your employees are thought of and not overworked.Brad Crowell 4:29  I was gonna say that those guys are breaking the rules or not playing, or they have no rules for their game they're playing. Not cool, but I, but I agree shifting back here to focusing on companies that care.Lesley Logan 4:41  There's things you can do. There's this one female business owner that she forces the company to be closed one week per quarter. It's built into the schedules. They don't have meetings on there. That way, whatever employees need to do, they can do. Obviously, they could take vacation times other times. But like, you know that's gonna compound their work. But they have that to guarantee. The other thing that they have, they have paid family leave for all parents, no matter the gender. And they also have leave if you had to go to a hospital for sickness, things like that. Like they have all this extra leave. And also, you can take your meetings from anywhere. It's a rule. Wherever you want to take a meeting, you can take a meeting as long as you get your work done, it doesn't matter. That's one way you could do it. We have a wins channel, oh, it's a wins and gratitude channel where, like, different people on our team just thank each other for, like, what they're doing. It's super fun. We celebrate everyone's birthdays on there. And the win isn't like, oh, we nailed this launch. It's like, hey, so and so helped me with this project. And like, that is really fun. We really pride ourselves in that we built in, like, donating. It's not huge numbers. Like, no one's gonna, you know, go a wow, or put Lesley and Brad on the on the wall. But like, we built that in, like, there's ways to do things that make sure that you care in different ways. You just have to build it in. And then you do when you can do better, you do better, you know, so.Brad Crowell 5:53  100% agree, 100% and it's fun. I mean, honestly, it's been a dream of mine to have a team of capable, enthusiastic, yeah, human beings who are experts at what they do, and bring them all together. And it's been really, really fun to make that dream a reality.Lesley Logan 6:16  It's really cool. It's forced. It's also forced us, like, if we want our people to not overwork and get their work done in a timely manner, so they can be happy with their families and be we've had so many people on our team have babies and things like that, then that means we, too can, like, we have to show them that we take time for ourselves. Because otherwise, if they're like, if the boss never stops working, then I can never stop working, right? So those that's another way to care in a company like, if you're like, I don't have any extra. Brad Crowell 6:39  Lead by example. Lesley Logan 6:39  Extra money right now, then lead by example of what you want them to do, and you'll and then you'll build that in. And then the other thing is, like, that means we also hire people who care. You know, we're we were just talking today. This is, you know, you're hearing this in a month ago, month. I don't know. We're in the past, we're in the (inaudible), but we're trying to refill three jobs, and we're struggling to find people that actually aren't just using AI to answer all of the questions. Yeah, it's like, I love that you know how to use AI, but this job that you're gonna do doesn't use it and your personality matters.Brad Crowell 7:09  Well, it can, but that's not the point. We want to know you. Lesley Logan 7:12  Right, well, we're big fans of hiring a personality and trained skills. So like, if you are a bot, then I'm so sorry. We have a bot. We don't need a bot. We need a person who's cool. Anyways.Brad Crowell 7:26  Come hang out with us in Poland, March. We're gonna be there.Lesley Logan 7:30  Yeah, actually, Brad, it's March 19th. Brad Crowell 7:31  Come hang around with us tomorrow in Poland. Because that's where we are right now. Lesley Logan 7:36  Come to the event in Poland. Brad Crowell 7:38  We may or may not have recorded this in the past future. Lesley Logan 7:40  Yeah, and next week you can join us in Bruges, which I've been calling Brussels this whole time. And, well, it'll be in Bruges so.Brad Crowell 7:47  It's near, it's near. Lesley Logan 7:49  I think so also, I also wish I had known that, because, like, people said we're gonna be in Brussels. And then she said, Bruges, I'm like, there's a whole movie. We all saw it. Very hot actor, of course, we saw it. Brad Crowell 7:59  We did? Lesley Logan 7:59  Yes, Colin Farrel, Colin Farrel, right. That's a hot one. That's a hot Colin, right? Brad Crowell 8:00  Hot. Sure. Lesley Logan 8:04  Well, because there's the Colin Firth, not hot, but very great actor, then there's Colin. Is it Colin Farrell? What's his name? Brad Crowell 8:13  I don't know the movie. Lesley Logan 8:15  The movie is called, oh, I'm just messing with my camera. The team hates me, In Bruges.Brad Crowell 8:21  In Bruges is hold on. Lesley Logan 8:25  2008 Yeah, Colin Farrell. Brad Crowell 8:27  I have never seen this.Lesley Logan 8:28  Oh my god. It's so up your alley. It's totally up your alley. I can't believe you haven't seen it. I've seen it so many times. Brad Crowell 8:33  It's about a hit man who shoots people. Lesley Logan 8:34  Yeah, probably not gonna watch. Brad Crowell 8:36  I'm gonna watch that tonight. Lesley Logan 8:37  Go watch it tonight. Okay. And then. Brad Crowell 8:38  I will report back to decide if he's as hot as we're thinking is, I don't know if it's Colin Farrell. Lesley Logan 8:46  Yeah. Then after our second honeymoon in France, which we still haven't planned, but hopefully by the time you're hearing this, we have some idea, we'll be in London for Balanced Bodies On Tour, Pilates On Tour at the time recording this the last I heard about my my workshop says there's only room in the Sunday one, there's a few spots left xxll.co/POTis London. So you want to go to that, guys, we probably won't be in Europe for a while, and I don't say that to frighten you. Brad Crowell 9:14  Yeah, no, I think that's fair. I mean. Lesley Logan 9:16  Transparency and honesty are part of our value system. Brad Crowell 9:19  Here's the reality is, I'm very excited about the idea of going to Australia and New Zealand. We haven't done that together. You have. I have not. And I would love to go. And not only that, I want to spend time driving around in circles in Australia. That one's on my bucket list. Lesley Logan 9:33  Yeah. Yeah, and if you're like, oh my god, when are you coming? This is not planned. This is just, we're putting it out in the universe.Brad Crowell 9:39  What that means is that, if we're going there, that means we're not going here. It's what that ultimately means. And we are going to Cambodia, because we literally put down roots there. So, that will always be on the on the list but.Lesley Logan 9:50  Spring training is in May, and that is online. So if you're like, guys, I can't get on the plane anywhere, I don't have the funds or the time, or whatever, Spring Training, it's going to be all about getting overhead. If you're an OPC member, it will be free for you. You just have to register. Well make sure you check your email for how to do that. If you're not an OPC member yet, you can turn into one and then get it for free, or you can pay for it and then fall in love with us and turn into one, opc.me/events is all your what you want to want to do, so make sure you get the early bird information.Lesley Logan 10:13  Yeah, that'll put you on the wait list. Yeah. opc.me/events, so.Lesley Logan 10:23  Well, we have taken our sweet time getting into this interview, but we still have to answer an audience question. Brad Crowell 10:28  Yeah. So actually, RawsomeYoga from Instagram is asking, hey dou run your biz as an S Corp or an LLC? Lesley Logan 10:37  I actually love this question, because so many people we in our Profitable Pilates coaching years, we've been doing for a very long time. So many people say, my accountant says I don't make enough money. This is obviously, for the people in the States, I don't make enough money to be an S corp and LLC, so I'm a sole proprietor and Brad, why is that, Brad?Brad Crowell 10:57  Oh, I mean, first off, high level, I'm gonna, I'm gonna step back and try to keep this really simple, risk. It's all about risk management. Okay? And what do we mean by that? If the rest, if you're, if you're not in the United States, you're probably laughing, because everyone here likes to sue each other, and so. Lesley Logan 11:14  There's a lawyer for every 100 people.Brad Crowell 11:17  That's insane. Ridiculous. That's insane.Lesley Logan 11:21  Have you met a happy lawyer? Not me. They all become Pilates instructors. So anyways, so to go to just keep going risk is a thing. So if you're a sole proprietor and someone gets hurt doing Pilates with you, and you're in the States and you're a sole proprietor, that means your personal assets become part of what they can take advantage of. And so you want to be an S Corp or an LLC, they have there's different reasons to want to be one or the other, and I don't think we need to bore anybody with this, but you should already have been doing that. If you are a fitness instructor who takes money from clients to teach fitness, I don't care what your accountant says. They are not a lawyer. They're not a lawyer. So you want to pick one of those. Now in California, I can say we weren't S Corp, which was very nice for California and Nevada, I think we are. Brad Crowell 12:12  There's a couple of things to understand here too. Is that when people say S Corp versus LLC, technically they're confusing two things. Okay, so it's actually Corporation versus Limited Liability Corporation or LLC. So it's C Corp versus LLC, you can actually have the S election on both of them. Oh, that's fun. Yeah. So that is a conversation to have with your accountant. Why would you have an S Corp or an S LLC? That's a conversation that you should have with them, because that depends on a lot of different factors, right? But typically, what we're what we mean when we say, Oh, I have an S Corp, it means we have C Corp, a corporation with an S election for the federal government's, you know, understanding. And the reason that we would do that is because it's just a different way of being taxed. Okay, so again, that's why you'd have this conversation with the with your accountant. But high level, you know, the pros of an LLC are that it's, it can be owned by one person, it can be owned by multiple people, but all profits are subject to self employment tax. So like, that's where, this is where the big conversation is, how are you paying yourself? How are you paying your team? Do you have a team? You know, pros for an LLC is that it's simple, relatively flexible. The cons of an LLC, well, it traditionally was that, you know, and this is hearsay, because I don't have any proof on this, but the new guy at the IRS who was doing audits was always going through the LLCs. They were very rarely going through the corporations. Corporations are typically larger companies.Lesley Logan 13:48  Yes, that's what my accountant told me when he brought me into his office. You never want to get called in. Calls me in, done my taxes for like, two years, and he's like, Hey, we have to change how you're filing, because you're gonna get audited. Because people get audited the most are sole proprietors, and they are the bottom of the totem Well, actually, can't say that, because the bottom of the totem pole is the best of the people. I was just educated. So they are the youngest, newest. They've not like. All they do is like these and so, and they're easy, like, kind of, kind of be an asshole and audit you because you're a sole proprietor, and it's not a ton of stuff to go through, whereas the people who are auditing the S corps or the corporations they have supposedly have had more experience. So they understand that corporations have multiple locations for rent. They understand that corporations have multiple different types of write offs. So I chose a corporate because I was like, I want the best. I want to I want.Brad Crowell 14:40  Well also about that time we weren't married and you didn't have, like, the the there's a very clear tax benefit to having a multi member LLC versus a single member LLC. I remember this whole conversation, so because you didn't have a partner, no, then you went in the corporation route because it was better for taxing. So and then eventually.Lesley Logan 15:01  And then you proposed a month later. And I was like, Well, me, that would have been nice information a month ago. But at any rate, whatever you choose is going to be a conversation about your growth strategy, your goals for your business, with your accountant, and if you have an accountant that says you don't, you shouldn't do either of these. You should get a new accountant, because that person does not understand the risk, and they also are clearly not understanding, like your growth strategy.Brad Crowell 15:25  Yeah, no, I do want to clarify. If you're an employee for someone. Lesley Logan 15:28  Oh, this doesn't matter. Brad Crowell 15:29  Yeah, none of this matter, because you you know. And what I mean to say is, if you are only an employee for someone, if you're still taking clients on the side, this matters, but if you are not taking clients on the side, and you're an employee for someone, then what you need is just typical teacher liability insurance and youre, yeah, the studio.Lesley Logan 15:49  Make sure that you are classified as an actual employee. Oh, this is because way too many this pisses me off. It really pisses me off. Way too many studios are misclassifying their teachers as 1099s, right? Yeah. They're not W2. Brad Crowell 16:06  They're, correct. So what is that for people have no idea what we mean, so they're not employee versus contract. Lesley Logan 16:11  So they're treating like a contract. Brad Crowell 16:13  So if you are an ICA or an independent contractor, oh, IC, sorry. Brad Crowell 16:18  Yeah, an IC, that you so I don't a true IC means you make your own schedule, you have your own insurance, you have your own waivers. You take the payments, you decide how much money you're charging. True, true, true. You would have already even part of the conversation Brad and I had already. If you think you're an employee somewhere, but they are treating you like an IC as far as taxes go, and they are trying to sell to you like it's better for you, because it means you get write offs. Get write offs. You actually are under that risk part that makes me really nervous and then you would need to. Brad Crowell 16:46  Now we're talking like, should you have a company so that you can protect your own, like, house, car, 401(K) whatever.Lesley Logan 16:48  Let's say the equipment at the studio you're at breaks.Brad Crowell 16:55  Let me just finish my thought, is that if you're an employee, and only an employee and a proper W2 employee, then the studio has the insurance. So if, if someone were to sue, they wouldn't be suing me, Brad, the employee, they might. I might be named in the suit, but really, they're suing the company. Lesley Logan 17:16  Yeah, the company's insurance would do it, yeah. Brad Crowell 17:17  So then, so, yeah, that's the big difference.Lesley Logan 17:20  So you can see why I get really, like, I get really pissed when people are misclassified because you don't understand the liability that you're set under, and then they try to cloak it in, oh, it's better for you. It's it could be, yeah, if you know that, and you are insured properly, and your business is set up properly, sure.Brad Crowell 17:37  Yeah, yeah. All right. Well, hey, that was, that was welcome to Brad time.Lesley Logan 17:40  Send your question. These are things we do at Agency, by the way, in our office hours. So send your questions into beitpod.com/questions or text us at 310-905-5534, that's a plus one. If you're out of the country, I don't know your tax systems, but happy to answer. Brad Crowell 17:53  Yeah. Or if you don't want to text internationally, go to beitpod.com/questions beitpod.com/questions or you can leave us both a question or a win, because we'll use those wins on the FYFs the Friday pod. So we should be getting wins all the time, people, I'm gonna tell you that we're not getting enough wins.Lesley Logan 18:15  People, sometimes you guys, DM them to me, and I actually don't know if you want them to stay private, and so then I don't know, so I need you to send them into this thing so that I know that I can share it. I'm happy to celebrate in the DMs with you, but, like, also, you won't hear it on the pod, because I won't know if I can.Brad Crowell 18:34  Yeah, so be it pod.com/questions. All right, stick around. We'll be right back. We're going to talk about Molly Asplin, and we're going to dig into, you know, why she has her podcast, what she does and how she is kicking ass and taking names. We'll be right back. Brad Crowell 18:49  Welcome back. Welcome back. Let's talk about Molly Asplin. Molly is the host of the Dream It, Do It podcast, and a high performance coach who works with the with high achieving women who feel like there's something more or something different for their lives and careers than what they're currently doing and and I'm already like, ready to jump into the conversation, because I thought it was a really amazing thing to be a distinguish between over achieving and high achieving. Love this. Okay, anyway, after spending 10 years in corporate finance, she made the shift into coaching and now supports women in exploring what they're truly good at, what they enjoy, and how they bring more of that into the work and life that they love, whether they're pivoting into something new or finding fulfillment where they are. Lesley Logan 19:33  So yeah, I mean, I want to jump in on what you were saying. Because, like, I actually have only ever heard of overachieving, right? So when I heard the word high achieving, I was like, is that just like a rebrand of overachieving, but it's not. It's it's not. And as a recovering overachiever and perfectionist, I actually was like, Oh, I could still want to achieve things and not end up in my addiction. So, right? Like, I.Brad Crowell 20:05  I feel like, I feel like, you know, like, if you compared it to this idea of high performance, we've probably heard of high performance athlete, usually is, what is the next word that comes, you know, but, but it's very rare that you hear of over performance athlete. No, he don't, well, I mean, I mean, probably just because no one uses that phrase, but I think there certainly are those kinds of people.Lesley Logan 20:26  Well, anyway, she said, I think it was, I think it was I liked, that we finally got to, like, address that. Because I don't think on any of the episodes of having someone talk about, like, performance and achievement, that, like, we distinguish the difference between the two, and I think that that's really helpful. And then she also said, like, a lot of times with high achievers, and I would say, I would also say, with the overachievers, we, they. I said we, because hello, associate loyalty with strength. Like you say to yourself, I need to stick this out. I'm a loyal person. And this is something that, like, I come across a lot of times with. I just had a coaching call with one of our members, and she's like, Oh, this person's leaving in May. And I'm like, are they bringing you any benefit right now? No, it's costing me a lot of money right now. Why are they staying until May? Well, I mean, I told her she could, like the loyalty part of it, and I'm like, no, no, no, there's nothing. There's no law that says you have to do that. They're an employee at an at will state. Like, you can say, thank you so much for your time. This will be your last date. But, like, I understand this from a different perspective, and I'll share it like I think it's on episode.Brad Crowell 21:31  Y'all were talking about burnout, right, and being the person who is an overachiever, being in the environment, and then what are the story that we tell ourselves? We tell ourselves, well, you know, we might not even be like explicitly saying I'm loyal, but that's how I used to define myself. I'm loyal to a fault. Yes, well, the irony is that it was my own fault. I was hurting myself.Lesley Logan 21:58  I think companies that care come in as well, because like, so companies that don't care will take people like you and I, who are like, Oh, I'll help with that. Oh I'll help with that, and they won't go, wow, that person is taking on a lot. Maybe we should take some things off of their plate so that they can do these things, right?Brad Crowell 22:14  I literally just had this conversation with someone on our team who's like, this project is shifting, and in the interim it will, it'll basically come back to me, and I'll be handling this role of it. And I was like, whoa, whoa, whoa, I, that is not, that's not for you, that shouldn't be for you, and I'm grateful that you're willing to do it, but that's that's the wrong your efforts are better than that, like, bigger than that. Or, you know, the way you think is bigger than that. So how do we adjust it so that this doesn't land back on your plate? It shouldn't. Lesley Logan 22:50  Right and so I think, like, if you're someone who's like, because you said you would do it, you're having a hard time taking yourself away from it. Or you're finding yourself going, Oh, once this happens, then I'll give my notice. Or once this happens, then I'll break up with this person. Or once this happens, then I'll it's like the reality is, is like that somewhere in the waiting till this happens, you will take on something else for them and or something else. And so it's really important that you understand you can still be loyal and strong and a committed team member and stop doing it, like you can't, there's conversations that might have to be had, there's things, but I think it's important to, like, at least spot it in yourself, so that you can recognize when you're doing it. Yeah, and something that I'm having a hard time with in my own life is like, I know that I'm someone who is very present when I'm with you, like I try really, really hard to when a friend visits or a family member is visiting, not so much with people I live with, but the people who are visiting they're really hard to clear my schedule be really intentional about them knowing how much time I have all these different things, which means that I might not respond to a text for a bit, because I I can't be present in the conversation at the time. I would have to, like, sit down, think about it, answer it. I can't just read it and move on. Like, I have to, I have to close the loop, right? That's who I am and so.Brad Crowell 24:11  Well, also, too, it's not just that. It's like, it's like, if you're gonna say something and then that, you know they're gonna respond back, but you know you won't be able to get to that response, like.Lesley Logan 24:21  I can't do it. I That's not wrong. That's just like, like, I can't be there for the ping-ponging back and forth. And so for me, I am really trying to honor that about myself. I'm a high achiever. I don't want to be overachiever. Brad Crowell 24:41  You know, that's how they used to sell Slack. That was literally the the selling point. Lesley Logan 24:45  Keep the ping-pong going. Brad Crowell 24:45  Yep, no, well, not the key, not that wasn't, they didn't say it like that, but it was effectively like, you get to it when you when you can get to it. Oh, and that was like the selling point was like, Oh yeah, they can leave you a message. You can come circle back when you're ready.Lesley Logan 24:52  That is also how Slack feels for like, to me, and text messages feel like you're supposed to respond, you know, so, like, because I can't, because I'm working on just like, not over committing myself, I'm not responding, which is, in turn, you know, some people don't like that, because that's effect that's changing the boundaries and the status quo that they're used to. And I am working really hard and going it doesn't mean I'm not loyal to them. It doesn't mean I don't love them. It just means I can't do it right now. So I'm just sending that to you because, like, if you're trying to recalibrate, which is what Molly talked about. She said, if you find yourself defending what you're doing more than you're enjoying it, complaining about it a lot, but you're just fine at the same time, it might be time to recalibrate. And I think that recalibration means like, not just like going to a hotel and like getting a spa weekend and like, yes, or just that time, take some time to go okay, what? What can I change here? What can I share here? What can I ask for help on? Can I say, Hey, I know I said I could do this. It's taking a little more bandwidth than I thought. Is it possible to get some help on these things or postpone these due dates if you told family members you would do something, and that is like actually becoming something that you're frustrated by? Is it possible say, Hey guys, unless somebody really wants to do this, do you mind if I like, cater it? Do you mind if I like, is there someone else? Like, it's okay.Brad Crowell 26:04  Asynchronous communication tool is what that is called, by the way, down this rabbit hole.Lesley Logan 26:09  I heard the typing. I was like, what is he doing? What did I say? Anyways, I just, I just want to say, if, if this episode resonated with you. Hello, I see you. I see you. And you're still loyal, and you're still an amazing, committed person, even if you are taking step backs from things, taking more time on things, asking for space on things, it doesn't mean you're an asshole.Brad Crowell 26:33  Doesn't mean you're an asshole. Love that. Lesley Logan 26:35  Yeah, that's my next book. You're not an asshole. You need space.Brad Crowell 26:43  Well, I really loved when she was talking about high achievers, who are generally good at time blocking and getting stuff done, but they're actually not great at. Lesley Logan 26:53  They're not, naturally. Brad Crowell 26:55  They're not managing their energy well. So while they might be like, Okay, I'm blocking out this time to do this, I'm blocking out that time to do that.Lesley Logan 27:05  Brad, this isn't This is insane. This is, like, literally every single woman that we work with,Brad Crowell 27:10  Oh, I was gonna say it's very much me, too. Lesley Logan 27:11  Yeah, they're, you're, they're so good at time blocking, but not necessarily putting the blocks of time when the energy is there.Brad Crowell 27:19  And specifically what she was talking about, and this is what made me laugh, is it's one of I've heard this a million times, but for some reason this really stood out to me this time was when you're thinking what your brain is like at the best capacity, relatively early in your day, in the morning, And that's like science, right? So.Lesley Logan 27:42  Unless you're an owl, there's owls and larks and. Brad Crowell 27:44  Well, for sure that, for sure that is me. Lesley Logan 27:47  Daniel Pink wrote a book. I can't tell you which book it is, but you can just look up which one has time management there. And he explains there is, like, a small percentage of population who are naturally designed to be night people, but most people are beginning of the day.Brad Crowell 28:02  His book is called When: The Scientific Secrets of Perfect Timing, 2018. So, When. Lesley Logan 28:09  You know what, it's crazy, I can remember when he said that in a podcast, and where I was walking home to our apartment in LA, but the title of the book not in there.Brad Crowell 28:18  Well, well anyway, so most high achievers are taking their morning when their brains are the best, you know, like processing time, and they're using it for dumb things like responding to emails or random things that set them down a side trail, when instead they shouldn't be focusing on like the big project that's going to move the ball forward on the company. Lesley Logan 28:43  I think that's the eat the frog mantra, right? There's the eat the frog first you do the big thing in the earlier part of your day.Brad Crowell 28:49  Yeah or, you know, hug the cactus, yeah. But, but the you're right, it's the eat the frog concept of, like, all right, get it out of the way, because your brain is functioning the best then, but we are letting ourselves be be taken down these other random trails by stuff that is not.Lesley Logan 29:09  After lunch, after I've had lunch.Brad Crowell 29:13  I mean, think about it, from the studio.Lesley Logan 29:15  I am the worst, the worst at creative stuff after I've had a lunch. Like, I, I'm a little different now that we've had the Adderall. I'm not gonna lie, like I actually wasn't pretty impressed myself what I did in the afternoon. But I naturally the I'm good at teaching and coaching. I can actually really present and pour into somebody else, but to, like, creatively, think about some project. No, no, that would be a good time for me to do my emails if I had to.Brad Crowell 29:42  Yeah, today was really interesting. I actually did my that kind of stuff, Slack, emails at the end of the day. Lesley Logan 29:49  Do you like it? Brad Crowell 29:49  Yeah, actually, I thought it was good. I mean, it didn't set me up for the phone call I had at five o'clock but. Lesley Logan 29:55  But it's a new system, so, you just said now, you had to figure that out. Brad Crowell 29:59  Yeah that was the first time I was like, oh, oops. Anyway, the point is that if you have a bigger project that's going to move the company forward, you want to do it in the day, like for studio owners, imagine, you know, waking up in the morning and the first thing you do is, like, pull out the dust pan and broom and you sweep the studio. You're like, wasting your brain on the on something that is just mundane. Lesley Logan 30:20  And just in case you're not a company or a studio owner, this could be, like, life stuff, you know, like a lot of people on the weekends are like, oh, I want to do this big thing. I want to, like, clean out my closet. But you don't do that in the morning. You like, go grocery shopping, you organize the clean the kitchen. Like, in fact, if you were to do that in the beginning part of your day, when you have a lot more energy, and then you did the other stuff at the slower time, it would be better. Brad Crowell 30:46  Yeah. Well, you know. Lesley Logan 30:48  I mean, Molly can tell you how to manage your time. What we're saying is, if you're listening to this podcast, you're probably someone who time blocks the fuck out of your life and doesn't have the energy to do what you've time blocked. Here's your sign. Brad Crowell 30:59  You know, I mean, also too, we're so distracted, right? It's so easy for like, I can't tell you how many times I actually caught myself today, which is really interesting, that I hopped on to dig into Slack, the chat, you know, to get through everything for the team. The first thing I did took me to my email, which took me to this other thing, took me this other thing, took me to this other thing. And then, like, all of a sudden, 10 or 15 minutes had gone by. I was like, what was I even doing? Oh, I literally got to one message in what I was trying to do, which was Slack, right? It's like, oh, okay, hold on. I'm this is not a win. Like, also, too, I the notifications on my phone, if my phone is up, it's like, every every two minutes. So like minimizing those that's important to do you know, but effectively, when you know this about yourself, if you can reorient your projects so that your morning or your when your peak time that your brain is functioning is when you're doing the thing that needs to actually happen to get things done, you're going to love life so much better. Yeah. All right, stick around. We'll be right back, because we're going to dig into those Be It Action Items that we got from Molly Asplin in a moment. Brad Crowell 32:09  All right. So finally, let's talk about those Be It Action Items, what bold, executable, intrinsic or targeted action items can we take away from your conversation with Molly Asplin? She was talking about pivoting to something new, like changing things, you know, in mid stride. Pivoting usually is like, I'm going this way and now I'm changing it to go that way, right? So she's saying that it's not about taking this big leap immediately. For her, she did it in a little bit more of a thoughtful way. She said, you usually already know what your next bold move is, just kind of inherently know. But the question is, when are we ready to tackle that thing right? And it's very easy to say, I'm going to get to say, I'm going to get to it, I'm going to get to it, I'm going to get to it. So how do we actually get to it? And she was talking about her clients, and she's like, you know, she had a client say to her, I want to start a podcast, and I'm going to do that at some point. And she's like, Well, why don't you start it now? And she's like, Oh, I guess. I guess I could start it now. Lesley Logan 33:22  Yeah, start recording. You don't have to figure it out. You can always add an intro later, like you don't have to have the name figured out. You could just, like, start recording yourself.Brad Crowell 33:31  Yeah, but, but, but that left her, that led her down to this tool that she uses that is like, one bold move a day, one bold, one bold, courageous move a day. And that means, after 30 days, you have done 30 bold, courageous moves, right? And so what is a bold, courageous move? What could that be? It might be like actually responding to the text message you've been avoiding. Lesley Logan 33:54  Yeah, that could be bold. Brad Crowell 33:57  It might be making the phone call that you're like, I just don't want to take the time. Well, if you do it when your brain is active, the most active, you know, it will be less burdensome for y'all.Lesley Logan 34:07  For my ADHD people listening, you'll be shocked how quickly it it goes if it's the phone call you've been avoiding, like, I hate, well, it's not, I mean, like, it's true. It's an actual sign of ADHD. So, and because you and I have it, and we attract people who are, like most of our listeners probably like, you're really good at, like, a lot of, like, big thinking projects, but like, you know, calling your accountant just feels like the most annoying thing to do, and then you like, thank God I got their voicemail. Like, you know what I mean? No, just me, but the other day, I had to make two phone calls. And I was so shocked that I was able to do two phone calls in five minutes. And I was like, whoa. Why did I put that off for like, 72 weeks, like, so I just would say, like, do it when you have the high energy for it. I like that. I like that.Brad Crowell 34:54  Yeah, you know, but, but, but then, like, also, too, it starts a progression, one bold move a day. Lesley Logan 34:59  That's how confidence is built, by the way, by doing the same. Brad Crowell 35:02  Messy action. Lesley Logan 35:03  And then, by the way, I'll just that'll go into my thing, think about that thing, and then you want to do the future and then do it today. Like, it's actually like, don't, like, Don't go, Oh, I'm gonna talk to my friend about doing it. No. Like, go do it. Send the email. Like, hire the coach. Like, oh, I've been really wanting to get on this dating app so I could find something, put the build up the profile like do the actual thing. Because one, you'll be surprised how quickly some of these things are able to be done in our head, that we've built up to be this hard thing that we have to do. Brad Crowell 35:30  Oh, me too. Lesley Logan 35:31  So take the actual action, and don't let that get covered up with plans of just thinking about it. I'll tell you one thing, one way to really irk my you know, situation is if you just keep talking about the thing you're going to do with me, I can't. I don't have patience for it. So I don't it's how, it's how I met Brad. Y'all want to know this girl friend of mine just kept complaining about the scarf she lost, and I had the exact same scarf. I love that scarf. And I said, if you want, you can have my scarf, the one that you lost. I have the other one, but you're gonna do it with Brad, because I just needed her to shut up, like, go buy a new scarf. Go call the thing. Go see if there's a lost and found or it's a fucking I can't so anyways, I'm clearly not the person to call for you to repeat yourself. I'm gonna tell you, take the actual action, and then if you want to understand how to get momentum going, she did share a free resource called Momentum Builder at mollyasplin.com/momentum.Brad Crowell 36:29  Yeah, that's Molly A-S-P-L-I-N dot com mollyasplin.com/momentum, it's pretty cool, like you can print it out. She she recommends doing it monthly, and it helps you build that momentum. And if you take one bold move a day, by the time you're done 30 days, you're ready to fill out another one of these Momentum Builders. Lesley Logan 36:47  This is so great for so many people I know who listen to this podcast or in Agency, because they're like, I just need to figure the system that helps me get the things done. Like, just keep writing new lists down. And this Momentum Builder. All right, I'm Lesley Logan. Brad Crowell 36:59  And I'm Brad Crowell. Lesley Logan 37:00  You're amazing. We're so grateful for you. I hope you enjoyed we had Clare the last two weeks for the recap, so hopefully you enjoyed that she'll be back for a recap coming up, because she's excited about the guest so once, so you'll hear from her again. But we appreciate you guys letting someone else jump in on these recaps. Sometimes it's for me, sometimes for Brad, and we appreciate that you share this with a friend. So share this with a friend who you're tired of hearing them complain about the thing that they think they're gonna do. They won't know why you did it until this point. So at any rate, until next time, Be It Till You See It. Brad Crowell 37:31  Bye for now. Lesley Logan 37:32  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 38:15  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 38:20  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 38:25  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 38:32  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 38:35  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn't buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn't tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the questions your marketing isn't answering. In this episode, I'm unpacking the concept of customer objections and why understanding them is one of the most powerful marketing skills you can develop as a farmer. You'll learn: Why FAQs and customer objections are basically the same thing The most common questions farm customers ask before they buy Where in your marketing you should be answering these questions How unanswered objections quietly kill sales When you start intentionally addressing the questions your customers already have, something powerful happens… Your marketing becomes clearer. Your customers feel more confident. And sales become easier. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like:

Are you so busy running your business that you never stop to clean it up? In this episode, I'm sharing the exact spring cleaning process I'm doing inside my own businesses right now and why this behind-the-scenes work can dramatically impact your revenue this year. While most people focus on marketing and sales, I'm walking you through the less glamorous but incredibly powerful audits I'm doing this spring to tighten up operations, improve efficiency, and set myself up for stronger growth in the months ahead. From reviewing legal protections and experimenting with AI to evaluating my energy, finances, and offers, I'm breaking down the five key areas I'm intentionally auditing right now. I also share the mindset shifts and simple exercises that help me stay focused on what actually moves the needle in business and life. If you're craving a fresh start for your practice or business as we head into Q2, this episode will help you think differently about where your time and attention should really go. Topics Covered in this Episode: 3:12 - The overlooked legal audit most therapists avoid (and why it matters more than you think) 7:45 - A surprisingly simple AI exercise that can instantly reveal what tasks you shouldn't be doing anymore 11:58 - The daily prompt that helped me discover new ways AI can support my content creation 14:40 - The powerful "energy audit" questions that reveal what's actually driving your burnout or momentum 18:20 - The one reflection question that exposes whether your daily actions are building your future 21:37 - How to run a quick financial audit that uncovers hidden money leaks in your business 24:55 - The most important audit I do every year that directly impacts revenue and client experience If you're ready to stop operating on autopilot and start intentionally improving the systems, offers, and habits inside your business, this episode will give you a powerful place to start. Grab the free checklist in the show notes, follow along with the audits I'm doing, and choose one area to clean up this week. Your future self and your business will thank you. Resources Mentioned: Spring Cleaning Checklist: https://purple-thunder-778.myflodesk.com/jaxm4gj3mp Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7-day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout. Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1. Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six- and seven- figures. 

Spring is the perfect time to refresh more than just your house, it's a great opportunity to clean up parts of your podcast that may not be serving you anymore. In this episode, I'm sharing two areas of your podcast that deserve a little spring cleaning so you can grow your show more effectively without piling more work onto your plate.If you want sustainable podcast growth, sometimes the best strategy isn't doing more, it's refining what you're already doing.Hey, I'm Andi Smiley, your friendly podcast guide! I help women grow their podcasts without burning out by focusing on sustainable podcasting strategies that actually work. After years of podcasting, experimenting with marketing methods, and helping other podcasters grow their shows, I've learned that small strategic tweaks can make a huge difference in how your podcast performs.Topics Discussed in This EpisodeWhy spring is the perfect time to reevaluate your podcast strategyA simple way to improve your podcast SEO without rebrandingHow adding a short phrase to your podcast title can help listeners find youWhy reviewing your past episodes can reveal SEO improvement opportunitiesHow to audit your podcast marketing strategiesWhy some marketing platforms may not actually help grow your podcastHow to identify which marketing methods are worth your timeBuilding a sustainable podcast marketing strategy that works for your lifeKey TakeawaysYou don't need to completely rebrand your show to improve your podcast SEO, sometimes adding a descriptive phrase to your podcast title is enough.Revisiting older episodes and updating titles or descriptions can help more listeners discover your podcast.Not all marketing platforms contribute equally to podcast growth, so it's important to analyze what's actually working.A sustainable podcasting strategy focuses on the marketing methods that deliver real results.Timestamps(00:00) Why spring is the perfect time for podcast cleanup(00:39) How Pinterest helped grow my podcast downloads(02:15) Improving your podcast SEO with a simple title tweak(03:28) Reviewing past episodes for SEO improvements(04:21) Auditing your podcast marketing methods(05:08) Why Instagram isn't a main growth driver for my podcast(06:37) Final thoughts on sustainable podcast marketingLinks & ResourcesFree Is Pinterest Right for Your Podcast? ChecklistConnect with Andi on Threads

Amazon introduced two major platform changes that could impact nearly every seller.In this episode of the High Voltage Business Builders: Week in Review, Neil breaks down the latest Amazon Business Solutions Agreement update and the new AI agent policy that took effect on March 4. Amazon now classifies automated software, AI systems, repricers, PPC tools, and even virtual assistants accessing Seller Central as agents. These tools must comply with Amazon's new requirements or risk losing access to seller accounts.The episode also covers Amazon's decision to end inventory commingling on March 31, a change that gives brand owners greater control over inventory while forcing resellers to adopt stricter FNSKU labeling requirements.Neil explains what these policy changes actually mean and how they will affect the automation tools, inventory workflows, and compliance systems sellers rely on to run their Amazon businesses.

In this solo episode, host Travis Chappell walks through five powerful questions from his “25 Questions to Ask Yourself to Live a Better Life” series, drawn from his own journey as a door-to-door salesman, founder, and creator. He opens up about evolving from chasing money to designing a life he actually wants, the role of environment in success, and how being a dad has reshaped his ambitions and self-talk. Travis' mix of personal stories and practical reflection prompts makes this a concise but impactful episode for anyone serious about growth.​ On this episode we talk about:​ How your environment shapes who you become and what you achieve​ Why you must regularly revisit and update your aspirations and goals​ Spotting a learning plateau in your career or business and when to pivot​ Using your kids as a mirror: would you be okay if they turned out like you?​ Auditing your calendar to see if what you're doing is actually moving you toward your goals​ Top 3 Takeaways​ Intentionally engineering your environment—content, relationships, and daily inputs—makes it easier to become the kind of person who can hit big goals.​ Your goals should evolve as you do; if you never revisit them, you might still be chasing the dreams of your 19-year-old self.​ Hitting a learning plateau is dangerous because it caps your earning power; continual learning and honest calendar audits keep you from drifting into a comfortable but stagnant life.​ Notable Quotes​ "You're sort of shooting yourself in the foot to see if you can walk, which doesn't really make much sense."​ "The day that you commit to not learning anymore is the day that you say, I think I'm good making this for the rest of my life."​ "Would I be okay if my kids ended up like me—same habits, same self-talk, same friends, same lifestyle?"​ Connect with Travis Chappell:​ LinkedIn: https://www.linkedin.com/in/travischappell Youtube: https://www.youtube.com/@travischappellclips Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the YouTube version of this episode HEREWhat happens when you build the business you thought you wanted… only to realize you've started to hate it? In this honest and eye-opening conversation, Ruma Mazumdar, founder of Key Esquire, shares the moment she almost walked away from the firm she worked so hard to build. After years of growth, hiring, and increasing revenue, Ruma discovered a shocking reality: despite the success on paper, her firm was only producing 2% profit — and she was more burned out than ever.Instead of quitting, Ruma stepped back and examined what had gone wrong. She realized that rapid growth, over-hiring, and a lack of clear systems had created a business that no longer aligned with the life she wanted. Through difficult decisions — including restructuring her team, returning to core operations, and reassessing pricing — she rebuilt her firm with a leaner structure and a stronger focus on profitability, clarity, and intentional leadership.Ruma also shares the deeper mindset shifts that come with entrepreneurship: separating self-worth from revenue, redefining what “scaling” really means, and learning that becoming a CEO is as much a personal evolution as it is a business strategy. Her story is a powerful reminder that success isn't just about growing bigger — it's about building a business you actually want to run.1:08 The biggest risk founders don't talk about2:16 The reality of her four-year business growth4:41 Discovering the firm was only 2% profitable6:04 Making difficult decisions and restructuring the team7:10 Building a lean business instead of over-hiring8:21 Why knowing your numbers changes everything9:26 Auditing time and energy as a CEO10:28 Raising fees and finding the right pricing12:49 Redefining what it means to be a CEO14:50 The messy middle of entrepreneurshipTune in to today's episode and checkout the full show notes here. Connect with Ruma:Website  InstagramFacebook LinkedIn TikTok 

Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you're thinking: "I KNOW I should email my list… but what on earth do I say this week?" In this episode, I'm pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don't start with "content ideas" at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you're looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening. I share: How to think in parables, metaphors, and everyday object lessons Real examples of emails I've written that started with ordinary moments The creative prompts I use when my brain feels totally empty A simple habit that trains your eye to notice stories all week long (before you ever sit down to write) If you've ever thought, "I don't have anything interesting to say," this episode will change how you see your own life (and your email content) completely. Resources  Mentioned In This Episode: 50+ Email Writing Prompts for Farm Businesses: Not sure what to say in your weekly farm email newsletter? This free download gives you 50+ email writing prompts designed specifically for farm businesses, so you're never staring at a blank screen again.

This week on Side Hustle Pro, I'm sharing how I'm structuring my year through 12-week sprints, focusing on my health, my money, and elevating my Podcast Moguls program. I open up about navigating motherhood, sleep deprivation, and mindset work while still executing on big goals. Most importantly, I reflect on how my podcast has been the one constant through every season becoming my bridge out of corporate and my foundation for long-term leverage.Highlights Include00:00: Why I use 12-week sprints02:15: Rebuilding my health after six years06:30: Accountability and investing in myself14:00: Emotional spending and financial clarity18:45: Auditing my business finances21:30: Updating Podcast Moguls25:00: Managing mindset during execution28:00: Why my podcast became my bridge out of corporate31:00: Building leverage and long-term positioningLinks Mentioned in This EpisodePodcast Moguls: Start the Podcast That Builds Your Exit PlanWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you're ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here: Social MediaSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live episode, we'll explain what we're evaluating—coaching, sales, retention, systems, and leadership—and what every CrossFit affiliate owner can learn from the process before we ever step on the floor.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon