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Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You'll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You'll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and promote your gateway item online and at the farmers market What to do after a customer buys it to lead them deeper into your product ladder A mindset shift that will help you stop seeing small sales as a loss—and start seeing them as an investment Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Free CEO Guide: DM Tina “shift” on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide. Recommended Article: “1000 True Fans” by Kevin Kelly. Tool: Monday.com for project management and systems. Key Topics Covered What Is the CEO Shift? Understanding how “what got you here won't get you there.” The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth. Finding your sweet spot for income, responsibility, and lifestyle. Milestone Markers and Personal Anecdotes Tina's evolution at $300k, $1M, and $2M revenue levels. Evaluating the cost versus joy of going to the next level in business. Early-Stage Must-Haves Grit and personal hustle: building momentum, forming connections, and delivering exceptional service. Embracing speed, overcoming perfectionism, and learning all roles in the business. The Bottleneck and the Shift Recognizing when your current approach has become the bottleneck. Letting go of “doing it all,” and learning to trust team, systems, and processes. Thinking Like a CEO Shifting from controlling everything to leading with vision and trust. From reacting to leading intentionally and trusting your own intuition. Letting go of the need to over-deliver out of guilt or fear. Optimizing for Scale Streamlining with systems, automations, and AI before hiring more team members. Auditing your role and workload to focus on high-impact tasks. Scheduling dedicated CEO time for strategic planning. Energy Management The importance of protecting your energy as the “engine” of your business. Creating habits and boundaries for sustainability and joy. Common Traps That Keep Course Creators Stuck Believing no one can do it as well as you can. Over-delivering from guilt/fear. Equating busyness with importance. Confusing growth with scalable leverage. Action Steps Audit and delegate tasks. Start documenting and automating systems. Schedule regular CEO reflection/planning time. Clarify your vision and align your offers and audience. Protect your energy with self-care and clear boundaries. You didn't come this far to stay small. Define what your next level looks like, align your actions, and don't stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder
Healthcare is massive. Auditing in this industry is no small task.In this episode, Daniel Clayton, Head of Audit at UF Health, details what makes auditing in this industry uniquely complex, and shares insights on where internal auditors can truly add value in one of the most regulated and essential industries in the US.
In this follow-up episode, Mark Headley shares his extraordinary experiences within Scientology and the Sea Organization. He recounts being recruited into the Sea Org, working under extreme conditions in Los Angeles, and eventually being promoted to the international headquarters. Mark reveals the demanding nature of life in the Sea Org, including grueling work schedules and minimal pay. He details his unexpected role as a pre-clear for Tom Cruise and provides an inside look at the complicated, often bizarre practices within Scientology. Additionally, Mark discusses David Miscavige's leadership style, the organization's financial strategies, and the differences in how ex-members view life inside and outside of Scientology. This episode is rich with personal anecdotes and critical insights, offering a rare glimpse into the inner workings of one of the world's most controversial organizations.Menu: 00:00 Introduction and Tom Cruise Anecdote00:33 Joining the Sea Org02:07 Promotion to International Headquarters03:34 Tom Cruise's Scientology Training05:37 Car School and Auditing07:54 Meeting with Marty Rathman09:28 Auditing with Tom Cruise20:56 David Miscavige and the IRS Event29:03 Scientology's Financial Exploitation31:57 A Life of Misery and Overwork32:28 The Decision to Escape33:34 The Harsh Reality of Life Inside36:52 The Violent Doctrine of Scientology39:01 Financial Manipulations and Power45:09 The Cult's Financial Strategies55:14 The Aftermath Foundation's MissionFollow Marc's work and podcast at theaftermathfoundation.org and blownforgood.com and on YouTube @TheAftermathFoundation and @blownforgood.Also check out our past episodes with ex-Scientologists Mike Rinder and Claire Headley and Marc's book, Blown for Good: Behind the Iron Curtain of Scientology.Also…let it be known that:The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business, individual, anyone or anything. Nobody's mad at you, just don't be a culty fuckwad.**PRE-ORDER Sarah and Nippy's newest book hereCheck out our amazing sponsorsJoin A Little Bit Culty on PatreonGet poppin' fresh ALBC SwagSupport the pod and smash this linkCheck out our cult awareness and recovery resourcesWatch Sarah's TED Talk and buy her memoir, ScarredCREDITS: Executive Producers: Sarah Edmondson & Anthony AmesProduction Partner: Citizens of SoundCo-Creator: Jess TardyAudio production: Will RetherfordProduction Coordinator: Lesli DinsmoreWriter: Sandra NomotoSocial media team: Eric Skwarzynski and Brooke KeaneTheme Song: “Cultivated” by Jon Bryant co-written with Nygel AsselinSUPPORT OUR SPONSORS:Keep it classic and cozy this fall—with long-lasting staples from Quince. Go to Quince.com/culty for free shipping on your order and 365-day returns.Don't let financial opportunity slip through the cracks. Use code CULTY at MonarchMoney.com in your browser for half off your first year.If you're 21+, head to ViiaHemp.com and use the code CULTY to receive 15% off.Head to Superpower.com to learn more and lock in the special $199 price while it lasts. After you sign up, they'll ask how you heard about them—please make sure to mention A Little Bit Culty to support the show. Whether you're chasing deeper sleep, better focus, or just some peace between your streaming marathons—this is how adults get elevated now. If you're 21 or older, now's your chance to float above the stress—because IndaCloud is giving all new customers 25% off their first order plus free shipping. Just use code CULTY or click the link in the show notes to claim your discount. That's IndaCloud.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately. Here's what you'll learn: How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool The right way to leverage AI in your firm so it empowers your team instead of replacing them Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional. ---- 01:52 – Back from New York: Broadway shows, Bluey's house, and family adventures 05:26 – How to keep creating fresh content after 400+ episodes 07:51 – Why repetition beats constant reinvention in business and leadership 10:46 – The power of message timing, brand affinity, and consistent communication 13:55 – How to bring AI into your firm and use it to empower your team 18:02 – Auditing workflows to find the best use cases for AI 19:22 – Why client experience is the true growth driver for law firms 21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement ---- Links & Resources: Crisp Social Stack Net promoter score (NPS) David Guetta 11 Madison Park Atlas Restaurant Atlanta ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong
One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don't. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You'll learn: Why testimonials are one of your biggest marketing levers The catch-22 most beginner farmers fall into (and how to break it) A simple script + 5-step plan to get your first reviews fast What to ask for (written, photo, video, or all 3!) Where to use testimonials for maximum impact P.S. Want my full testimonial playbook? It's inside the Social Proof Project in Farm Marketing School → mydigitalfarmer.com/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
I was joined by Terry, Stephanie, Scott, Paul and Christine for this all new episode to discuss a variety of issues including tied to Auditing, Coding, Compliance, and Documentation. I was so good to be back after a 3-week break to spend time with the panel and with all of our listeners/viewers and friends!
The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth
Send us a textUnlock Proven Strategies for a Lucrative Business Exit—Subscribe to The Deep Wealth Podcast TodayHave Questions About Growing Profits And Maximizing Your Business Exit? Submit Them Here, and We'll Answer Them on the Podcast!Exclusive Insights from This Week's EpisodesHost and post-exit entrepreneur Jeffrey Feldberg rips the curtain off the profit-killing growth lie that's bleeding your business dry. He shares battle-tested strategies from his 9-figure exit with Embanet, revealing how to boost your profits without new clients, reclaim your time, and build a business that runs without you. Learn the four powerful profit multipliers: precision pricing, plugging leaks, recurring revenue.00:01:00 Jeffrey exposes the growth trap: why chasing revenue kills profits and enterprise value.00:04:00 The painful Embanet lesson: landing huge contracts that bled margins dry.00:21:00 Profit Multiplier #1: Precision pricing to boost profits without new sales.00:25:00 Profit Multiplier #2: Auditing and plugging profit leaks like low-margin clients.00:27:00 Profit Multiplier #3: Creating recurring revenue for predictable cash flow.00:29:00 Profit Multiplier #4: Systemizing processes to make your business run without you.00:38:00 Action steps to implement one profit multiplier this week for immediate results.Click here for full show notes, transcript, and resources:https://podcast.deepwealth.com/477Essential Resources to Maximize Your Business ExitLearn More About Deep Wealth MasteryFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You CanUnlock Your Lucrative Exit and Secure Your Legacy
This week, Jason and Matt welcome back a guest who has been on the front lines of the battle for police accountability for years—David, better known as San Joaquin Valley Transparency. Four years after his last appearance, we sit down to discuss the evolving landscape of citizen journalism and the ever-expanding police state under the current administration. The conversation kicks off with a dive deep into the political hypocrisy of the last few years, exploring how the right's brief awakening to the police state during COVID has evaporated, and how both political parties simply trade outrage-jerseys depending on who controls the White House. David gives us a crucial on-the-ground perspective from his community on the real-world impact of the recent ICE raids, cutting through the national media narrative. The discussion expands from the visible police on the street to the invisible digital panopticon of companies like Palantir, and we explore the chilling theory of a Hegelian dialectic—asking if social chaos is being deliberately engineered to make a frightened public beg for more control. David's evolution from a street-level auditor to an activist seeking systemic change at city council meetings is a powerful lesson in effective resistance. Despite the heavy subject matter, we close on a much-needed white pill for the future of liberty. (Length: 57:36) Donate/Subscribe to TFTP: https://tftpsubdomain.wpengine.com/tftp-membership/ His website: https://watch.recordthepolice.tv/ His YT Channel: https://www.youtube.com/channel/UC_8tJst6X5fx6dUXuuXdl9w His IG: https://www.instagram.com/official_san_joaquin_?igsh=MTc4MmM1YmI2Ng== His FB: https://www.facebook.com/sjvtkern01/ His X: https://x.com/sjvtkern
A recent case filed by the U.S. Department of Justice (DOJ) reveals how an insider was able to detect fraud in a large managed care organization (MCO).Although the topic of medical loss ratio (MLR) might be arcane to some, when the subject involves millions of dollars of potential fraud, it quickly becomes a large blip on the government's fraud detection radar.More on this topic will be reported during the next live edition of Monitor Mondays. That's when whistleblower attorney Max Voldman returns to the long-running Internet broadcast to report on how a payer, Inland Empire Health Plan, miscalculated its MLR in a scheme to rebate less money to the government than to which it was legally obligated.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Cate Brantley, senior legislative affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
Deloitte has been on the front lines of digital assets, working with exchanges, custodians, stablecoin issuers, and enterprises to bring crypto into regulated finance.In this episode, I'm joined by Jérémy Stevance, Manager on Deloitte France's Digital Assets Team, who has spent the last four years building their crypto audit practice. He's worked with Web3 leaders like Circle, Binance, and Crypto.com, as well as traditional giants like LVMH and Société Générale.We also discuss Coinia, Deloitte's proprietary tool that reconciles hundreds of thousands of blockchain transactions directly to client books.✅ OUR RESOURCES
I sat down with sports podcaster Ayokunle Adewuya to talk all things pro cheer, pro dance, advice, NIL deals and more! Go follow him on YouTube: https://www.youtube.com/@rayodfilms/videosFollow me on YouTube: https://www.youtube.com/channel/UCVUfNIPC6PxR4_Xxwd2ImdgFollow me on Instagram: @theprofessionalcheerleaderFollow me for TikTok fun: thepro.cheerleaderNext dance class: https://www.eventbrite.com/e/1736197275789?aff=oddtdtcreatorChapters: 0:00 How Jasmine got into dance10:15 Dancing at CHAPEL HILL17:00 College Bsketball vs College Football Dance23:00 Cheering during PRIME CAM NEWTON29:45 Becoming a CAROLINA PANTHERS DANCER36:12 AUDITING for the Carolina Panthers41:30 How to train to be a Dancer/Cheerleader48:00 Panthers Cheerleading Style51:25 Cheerleading FILM STUDY53:29 Jasmine's cheelrleading routine1:04:00 A 9-5 Job AND being a Professional Cheerleader??1:10:00 PAY THE CHEERLEADERS1:12:20 Jasmine's practice schedule1:14:39 Jasmine's path to being a Charlotee Hornets HONEYBEE1:26:47 Advice for Young Dancers1:29:00 Advice for Girls who are Trying Out for a Pro Team1:31:00 Jasmine's Future Goals
Your Personal Brand Is a Life Asset: How to Build One That Changes Everything. In this episode of The Vibrant Flow Podcast, Jo unpacks why everyone needs a personal brand, whether you're in corporate, raising kids, leading a ministry, or building a business. A personal brand isn't just for influencers or entrepreneurs. It's a creative engine that amplifies your gifts, crystallizes your message, and attracts opportunities you never would have had otherwise.Jo shares her own transformation of building a brand rooted in faith, feminine essence, and storytelling, and how it has changed the trajectory of her life, marriage, and legacy. You'll discover why your personal brand is a life asset; a vessel that grows with you, holds you accountable to your vision, and opens doors that remain closed to others.You'll also learn practical steps to start working on your personal brand today, including:Auditing your story and identifying breakthrough momentsDefining the unique message that connects your passions and skillsNaming your core values and aligning them with your time and focusCurating your digital presence with clarity and resonancePracticing storytelling to build trust and connectionEmbodying your future self nowIf you're ready to step into your beauty bringer identity and create a personal brand that changes your life, this episode will inspire you to start now.✨ Apply to Jo's Vibrant Flow Academy Beta Group (limited spots):
Are you choosing peace over pressure, or are you letting misaligned commitments drain your energy? Jessica and Kelly explore the importance of aligning one's life with personal values to achieve fulfillment and peace. They discuss the symptoms of living out of alignment, the significance of identifying core values, and practical steps to realign life with those values. The conversation emphasizes the need for intentional living and making small adjustments to create a life that feels authentic and meaningful. Inside This Conversation: Living out of alignment can cause anxiety and exhaustion. Values serve as an internal compass for decision-making. Identifying core values is essential for personal fulfillment. Auditing your time helps reveal misalignments with values. Small shifts can lead to significant changes in life satisfaction. Reclaiming time for rest and creativity is crucial. Intentional living requires honest self-reflection. Alignment helps in choosing peace over pressure. It's important to prioritize what truly matters in life. Your calendar should reflect your values, not just obligations. Chapters 00:00 Realigning Life with Values 03:08 Understanding Values and Their Importance 05:51 Identifying Core Values 08:23 Auditing Your Time 10:52 Making Small Adjustments for Alignment 13:39 Choosing Peace Over Pressure Connect With Us:
Ever wonder what it's really like inside one of my monthly FMS coaching calls? In this episode, you'll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What's clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can actually work in your favor Ideas for leveraging social proof, storytelling, and list-building Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Wesley Crook (CEO, FP Block) has been shipping hard tech since 1985 and rescuing Web3 builds for years. His team audited Cardano early, served as the public auditor for Hedera for 7 years, and has delivered 110+ projects: L1s, oracles, DeFi, games, and more. We dig into why ~70% of FP Block's work is “rescues,” what enterprise-grade really means (security, throughput, reliability), why many teams pick the wrong chain, and how FP Block's chain-agnostic framework Kolme lets founders treat the application as the blockchain—then bridge anywhere. Also: Rust over vibe-coding, AI for speed (without debt), talent bottlenecks, and where Web3 consolidates next.Timestamps[00:00] Wesley's 40-year tech journey; ops leader turned Web3 builder[00:02] From FP Complete & Haskell → first Cardano auditors; Hedera public auditor[00:04] 110+ deliveries: chains, oracles, DeFi, games; enterprise clients (FS, healthcare, Big Tech)[00:05] Why ~70% of work is rescues; rebuilding for enterprise-grade reality[00:07] The core Web3 gap: few real users, weak UX, security debt, wrong chain choices[00:09] “Ecosystem first” vs user first; interoperability + security as blockers to adoption[00:11] Moving apps off earlier choices (e.g., Polygon) to Solana/Near/Sui when fit changes[00:17] Kolme thesis: the app is the blockchain + bridge out; devs focus on product/UX[00:19] Enterprise patterns: private/closed consortia; logistics, real estate flows, audit trails[00:23] Revenue model: small elite squads (CTO→DevOps); fiat + selective token/rev-share; long-term ops[00:25] AI: faster MVPs & iteration—without “vibe coding” debt[00:30] Tech stack: Rust backend, React frontend; why JavaScript/Python backends bite[00:28] Biggest scaling risk: senior talent > junior glut; teach formal methods, teamwork[00:33] Bold takes: consolidation, common standards, some chains fade; gov & enterprise enter[00:38] The ask: founders needing enterprise-grade builds; partners for KolmeConnecthttps://www.fpblock.com/https://www.linkedin.com/company/fpblock/https://x.com/FP_Blockhttps://www.linkedin.com/in/wesleycrook/DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/
Get ready to discover a whole new way for people to find your business online at the forefront of the AI revolution in this insight-packed episode. Joining the conversation is Dom Wells, Founder & CEO of Onfolio Holdings (NASDAQ: ONFO), a public holding company for profitable online businesses. After acquiring an SEO agency, Dom turned it into a smart new service called Generative Engine Optimization (GEO) — helping businesses show up inside answers, tips, and conversations from tools like ChatGPT, Bing Copilot, and Claude. GEO is changing how brands get noticed in 2025 and beyond. Instead of just showing links, AI tools give people clear answers. GEO makes sure your business is part of those answers, so you’re seen where customers are already looking. In this episode, you’ll find out: How GEO is different from old-school SEO. Why AI search feels more helpful and personal than regular search engines. Simple ways to check and boost your visibility in tools like ChatGPT and Bing Copilot. Real stories of businesses getting fast results with GEO — plus how to grab free audits and tips shared during the show.
Significant developments are underway at the PCAOB. In this episode, we provide an overview on the latest changes, what's on the horizon, and the potential implications for preparers. Our guest is Brian Croteau, PwC's US Chief Auditor, who leads our team that follows all things PCAOB. In this episode, we discuss: 3:14 – A historical perspective on the PCAOB10:01 – Leadership changes at the SEC and PCAOB21:05 – Standard setting projects and priorities33:05 – Standard setting related to emerging technologies (e.g., AI, crypto)37:28 – Potential changes to the PCAOB's inspection program Be sure to follow this podcast on your favorite podcast app and subscribe to our weekly newsletter to stay in the loop. About our guest Brian Croteau is the US Chief Auditor. He oversees the establishment and maintenance of PwC's audit policies and practices, leads efforts to directly support PwC's audit quality objectives, and plays a key role in the monitoring and assessment of audit quality. He also leads the firm's efforts related to its relationship with the PCAOB, including supporting all aspects of the PCAOB's inspection process. Brian currently serves as a member of the PCAOB's Standards and Emerging Issues Advisory Group (SEIAG) and the SEIAG's Emerging Issues in Auditing subcommittee. Prior to rejoining PwC, he served as the Deputy Chief Accountant of the Professional Practice Group within the Office of the Chief Accountant at the SEC where he played a key role in the SEC's oversight of the activities of the PCAOB, managed the resolution of auditor independence issues and ethical matters, and monitored audit and independence standard setting internationally. About our guest host Diana Stoltzfus is a partner in the National Office who helps to shape PwC's perspectives on regulatory matters, responses to rulemakings and policy development, and implementation related to significant new rules and regulations. Prior to rejoining PwC, Diana was the Deputy Chief Accountant in the Office of the Chief Accountant (OCA) at the SEC where she led the activities of the OCA's Professional Practices Group. Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.comDid you enjoy this episode? Text us your thoughts and be sure to include the episode name.
In this episode of 'Breaking into Cybersecurity,' Christophe interviews Sandeep Pauddar, the Global Program Director for IT Audits at DQS. Sandeep shares his extensive background in telecommunications and information security, discussing his career shift into cybersecurity. He highlights the importance of understanding evolving cybersecurity threats, AI, and supply chain vulnerabilities. Sandeep also provides valuable advice on how newcomers and experienced professionals can find their niche in the field and stresses the significance of continuous learning and internal audits for compliance. The conversation further explores the role of AI in auditing and current job market trends, offering practical tips for job seekers.00:00 Introduction to the Episode00:12 Sandeep's Background and Career Journey01:26 Early Career and Education03:44 Evolving Cybersecurity Landscape05:39 Mentoring the Next Generation07:53 Global Compliance Perspectives11:01 Addressing the Skills Gap12:53 AI in Auditing and Compliance14:47 Career Advice for Aspiring Professionals23:00 Navigating the Job Market28:55 Final Thoughts and ConclusionSponsored by CPF Coaching LLC - http://cpf-coaching.comThe Breaking into Cybersecurity: It's a conversation about what they did before, why did they pivot into cyber, what the process was they went through Breaking Into Cybersecurity, how they keep up, and advice/tips/tricks along the way.The Breaking into Cybersecurity Leadership Series is an additional series focused on cybersecurity leadership and hearing directly from different leaders in cybersecurity (high and low) on what it takes to be a successful leader. We focus on the skills and competencies associated with cybersecurity leadership and tips/tricks/advice from cybersecurity leaders.Develop Your Cybersecurity Career Path: How to Break into Cybersecurity at Any Level https://www.amazon.com/dp/1955976007/Hack the Cybersecurity Interview: A complete interview preparation guide for jumpstarting your cybersecurity career https://www.amazon.com/Hack-Cybersecurity-Interview-Interviews-Entry-level/dp/1835461298/
None of us would go a year between oil changes for our cars. I can't even go 6 months without descaling my Keurig. But how long has it been since you did a tune-up of your self storage facility? The word "Audit" has gotten a bad wrap over the years, but it is one of the most essential things you can do to ensure your facility runs smoothly and avoids major issues. Today, we tackle why audits are important, the key things to look for if you do an audit yourself, and several red flags to look for that may trigger the need for an audit. You may think your operation is running smoothly, and perhaps it is, but waiting until things fall apart isn't the time to schedule a tune-up. Regular audits are the keys to preventing theft, legal trouble, maintenance problems, and much more. As good old Ben Franklin once said, an ounce of prevention is worth a pound of cure. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions
In this video, we react to Scientology and the Aftermath Season 1 Episode 7, where Leah Remini and Mike Rinder expose the devastating effects of Scientology's disconnection policy and the pressure of training for auditing. We share our perspective on how David Miscavige constantly changes the rules to tighten control, keeping members in a cycle of confusion and dependency.We also dive into the heartbreaking impact of being cut off from family, especially when tragedy strikes, and how those losses are made even more painful by the church's demands for loyalty over love. Drawing from our own experiences in high-demand religious groups, we connect the dots between Scientology and other communities that use similar tactics of control.
In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You'll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into regulars How to train your team to say the right things—without being pushy Listen to the episode here! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcountUsing data from over 15,000 gym owners who contributed to Two-Brain's 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don't need more members to generate additional revenue. Plus, Coop dives deep into marketing with Two-Brain's four-funnel system: referrals, content, social media and paid ads. He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.Tune in to learn how to track and improve the critical numbers in your gym business.Want Coop's $100K checklist? Head to Gym Owners United using the link below and send him a DM.LinksGym Owners UnitedBook a Call2:14 - Average revenue per member (ARM)8:23 - Length of engagement (LEG)14:33 - Return on investment (ROI)21:48 - Effective hourly rate (EHR)27:14 - Net owner benefit (NOB)32:47 - Client headcount37:13 - Four marketing funnels45:13 - Auditing and fixing your funnels59:34 - Getting more leads
Healthcare compliance just shifted fundamentally.Traditional whistleblowers who needed inside access are being replaced by artificial intelligence (AI)-powered relators who mine public datasets and flag statistical anomalies that could signal fraud.The U.S. Department of Justice (DOJ) logged 979 qui tam cases in 2024, many of which were reportedly triggered by mathematical outliers, rather than insider tips. Government agencies, such as the Centers for Medicare & Medicaid Services (CMS), have already recovered $820 million using algorithmic detection.During the next live edition of Monitor Mondays, senior healthcare analyst Frank Cohen will reveal a possible solution for hospitals, health systems, and physician practices.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Adam Brenman, senior government affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
In this episode we are talking about the real reasons progress stalls. You will learn how to audit your nutrition, workouts, and daily habits so you can see where you are falling short. This conversation helps you spot the struggles that keep showing up and understand what is actually keeping you stuck.This is the first step in creating your transformation roadmap.Make sure you grab the roadmap and join the group (It's free)Join the Free girls chat Grab the Transformation Roadmap PDFShare feedback/send fanmailGet the Transformation Roadmap follow-along guide- the 10-part series designed to help you get out of your plateau, to stop being stuck, and build a plan to get you the results you want and keep working for. Join the waitlist for the 8-week kickstart personalized program The question is not whether you can do it. The real question is whether you want to keep doing it alone or if you are ready for a plan built around you, your lifestyle, and designed to finally deliver results. You know what to do, but let's make sure it works for your goals. → Apply for my 1:1 Transformation Program - Spots are limited; currently enrolling. Support the showInstagram | TikTok | YouTube | Pinterest
Ever wonder what a farmer actually posts on social media every week? In this episode, I'm pulling back the curtain. You'll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I'll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It's not random. It's not last-minute. And it only takes me 30 minutes a week—because I've built a rinse-and-repeat content system that works. In this episode, you'll learn: Seven of my actual posts—including real captions, images, and CTAs The post categories I rotate through to stay consistent and engaging How I subtly layer in education, sales, storytelling, and list-building My weekly planning process that keeps me from burning out or going silent Listen to the episode here! Want My Real Post Copy? If you liked this peek behind the curtain, you'll love what's inside Farm Marketing School. Inside the Social Media Planning Project, you'll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round Subscribe to FMS for a month and take my SM Planning Project! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
URSULA'S TOP STORIES: Seattle council expands police surveillance // Trump's DOJ wants your voting data // A $900 million auditing error // Low income seniors picketing, fundraising to buy the homes they were booted from // WE NEED TO TALK. . . Should you split the check?
Consider this a wake-up call.As artificial intelligence (AI) quietly becomes part of the audit trail, healthcare leaders must ask a new question: who's reviewing the reviewers?During the next live edition of the venerable Monitor Mondays broadcast, contributing editor Sharon Easterling will break down why auditing AI tools are no longer a tech issue – they're a documentation integrity and compliance priority.Although this is an important topic for all healthcare professionals, register now to learn why it's particularly relevant for those in compliance and revenue integrity.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Cate Brantley, senior government affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today's episode, I'm breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These aren't complex. In fact, some are as simple as renaming a product or repositioning it for a new use. Here are the ideas we share in this episode, that you can start testing right away! Change the product shape or format to unlock new use cases Sell the benefit, not the product (think: gut health, energy, mood) Bundle and sample to encourage discovery Create new occasions to increase purchase frequency Tie products to identity and lifestyle for emotional resonance Try one of these ideas this week and see if it sparks new customer interest or encourages a repeat purchase! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Innovation comes in many areas and compliance professionals need to not only be ready for it but embrace it. Join Tom Fox, the Voice of Compliance as he visits with top innovative minds, thinkers and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox visits with Lori Crooks, a seasoned professional in the field of cybersecurity and audit assessments, to discuss the evolution of auditing practices from physical infrastructure to cloud and AI. Lori shares insights from her extensive career, highlighting key federal compliance frameworks like NIST 800-53, FedRAMP, and NIST 800-171. Lori stresses the importance of proactive compliance strategies and scalable GRC programs. As AI integration accelerates, she also touches on the challenges of adjusting compliance frameworks to keep pace with technological advancements, and the necessity of fostering collaboration within organizations to meet regulatory requirements effectively. Key Highlights Federal Auditing Frameworks Proactive Compliance Strategies Scalable GRC Programs AI and Compliance Landscape Future of Auditing in the Age of AI Resources Lori Crooks on Linkedin Cadra Tom Fox Instagram Facebook YouTube Twitter LinkedIn Check out my latest book Upping Your Game-How Compliance and Risk Management Move to 2023 and Beyond, available from Amazon.com. Innovation in Compliance was recently honored as the number 4 podcast in Risk Management by 1,000,000 Podcasts.
What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I'm going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
In this laugh-packed segment of The Ben and Skin Show, the crew dives deep into the chaos and comedy of KT's annual SNL Fantasy Draft—a tradition so sacred, even Ben and Skin were finally invited (sort of). But when scheduling conflicts, guest drafters, and suspicious picks collide, the result is a hilarious audit of what really went down. Was Skin plotting a draft derailment with his infamous Bob Seger pick?
The Unified Program Integrity Contractors (UPICs) are household names in healthcare compliance.But their track record tells a troubling story, according to senior healthcare analyst Frank Cohen. These Medicare fraud enforcement contractors are using controversial extrapolation techniques that providers successfully challenge over 60 percent of the time on appeal.Cohen, who will be the special guest during the next live edition of Monitor Mondays, said he will examine how the 2016 consolidation created five regional enforcement powerhouses, along with why their statistical methodologies are devastating practices based on flawed assumptions. Cohen intends to show how misaligned incentives are creating systematic accuracy problems, while revealing why the current UPIC system might be fundamentally broken, despite everyone agreeing that fraud prevention matters.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Matthew Albright, chief legislative affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
Want to research million-dollar opportunities like Eric did with Ramp? Get Sam's Company Research Playbook: https://clickhubspot.com/kbf Episode 737: Sam Parr ( https://x.com/theSamParr ) sits down with Eric Glyman ( https://x.com/eglyman ) about how he built a unicorn in less than 2 years. — Show Notes: (0:00) $100M in 18 months (4:13) The Ramp business model (8:58) Moving fast (15:29) IDEA: Manufactured homes (18:24) IDEA: Creator credit card (21:51) The crazy history of credit in America (28:15) Building a 100-year company (31:20) Favorite business biographies (40:03) Auditing your weaknesses — Links: • Ramp - https://ramp.com — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that's exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL's It's a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You'll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base. Because here's the truth: these kinds of media moments can't always be planned. But you can plan how to leverage them. In this episode, you'll learn: How to prep your talking points so you're not caught off guard Why you ALWAYS say yes to these opportunties. What props, swag, and soundbites help visually tell your farm's story The subtle cues that make you look confident on camera (even if you're nervous) How to use your 5 minutes of fame to build long-term brand equity. Why you might not be getting these media opportunities... How these moments also benefit your current customer base! Post-interview marketing moves that generate buzz and leads Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don't know how to make it work for their brand. This episode will help you be ready when the spotlight shows up. BONUS RESOURCE: Watch our TV segment See the 5-minute clip from WTOL's It's a Good Day morning show, featuring our farm!
Send us a textEpisode 144: Dive into the fascinating world of financial detective work as we explore the specialized field of forensic accounting. Ever wondered who tracks down financial criminals or how complex fraud schemes are uncovered? This episode pulls back the curtain on a career path that combines investigative prowess with accounting expertise.We examine how forensic accountants serve as financial sleuths, tracing illicit transactions and identifying misappropriated assets for government agencies, insurance companies, and legal firms. Unlike traditional auditors who verify financial health, these specialists specifically search for irregularities with the presumption that misconduct may be present. Their work requires not just accounting knowledge, but also investigative techniques, legal understanding, and meticulous documentation skills.Could this be your next career move? If you enjoy analyzing data, identifying patterns, and solving complex financial puzzles, don't overlook this rewarding specialization.Find the Advance Your Career Course: more information hereEpisode outline:What is the purpose of forensic accounting,The process of detecting fraud, and Career opportunities for forensic accountants.Please connect with me on:1. Instagram: stephen.mclain2. Twitter: smclainiii3. Facebook: stephenmclainconsultant4. LinkedIn: stephenjmclainiiiFor more resources, please visit Finance Leader Academy: financeleaderacademy.com.Support the show
There just might be a reign of terror being experienced at many of America's hospitals and health systems. Professionally delivered patient care apparently seems to be getting hijacked by auditors compelled to deny claims of omission.Aided by the Centers for Medicare & Medicaid Services (CMS) and abated by auditors private and public, the lingua franca appears be an entanglement of descriptors, namely “inpatient versus outpatient.”During the next live edition of the venerated Monitor Monday broadcast, several of the most recognized names in healthcare will not add to the confusion, but offer advice for those on the front lines of battle.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Cate Brantley, senior healthcare government affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you're probably being misled.In this episode, Eric sits down with Pilothouse's Dougie, who exposes one of the biggest attribution errors in digital marketing: Google's cookie‑based misreporting that makes you believe you're crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You may just be paying full price to reacquire your own customers.What we expose in this episode:Why Google thinks nearly everyone is a new customer—and why that's falseHow cookie-based tracking is sabotaging your incrementalityWhy server‑side tracking (via Elevar) is the fix—and how to set it upThe real cost of bad data: wasted CAC, poor ROAS, and misaligned goalsHow to audit your own account to uncover the truthIf you're not feeding the right data to Google, you're training the algorithm to do the wrong thing. This is the fix—revealed.Timestamps:00:00 – Why Google's new customer data is misleading02:00 – The impact of server-side tracking on attribution04:00 – How Google misidentifies returning customers as new06:00 – Training the Google Ads algorithm with quality data08:00 – Using Elevar for accurate net new conversion tracking10:00 – Aligning campaign goals with business outcomes12:00 – Auditing new vs returning customer data14:00 – LTV, cookie policies, and the future of tracking16:00 – Why server-side tracking improves data fidelity18:00 – The rise of AI summaries and their SEO impact20:00 – Optimizing for ChatGPT and the future of AI searchHashtags:#GoogleAds #CustomerAcquisition #ConversionTracking #ServerSideTracking #Elevar #DigitalMarketing #DTCMarketing #PerformanceMarketing #AIsearch #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I told you that farm swag is one of the most underutilized marketing tools in your farm business? Swag isn't just “extra.” It's strategic. Done right, it becomes a walking billboard… a conversation starter… a loyalty builder… and a bridge that turns casual customers into brand superfans. In today's episode, we're sharing 20 different ways you can use your farm merch to support some of your bigger marketing goals. Find one of these ideas and implement it! Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Send us a textEpisode 143: Financial integrity isn't optional—it's essential. That's why developing a structured, effective audit plan stands as one of the most critical responsibilities for finance leaders today. This episode unveils a nine-step framework for creating audit plans that deliver genuine value. From understanding your business environment and conducting thorough risk assessments to defining clear audit scopes and establishing communication protocols, each element works together to create a process that leadership can trust. We explore how to effectively present technical findings to leadership teams in ways that drive action, not confusion. Most importantly, we examine why leadership commitment fundamentally determines whether an audit becomes a transformative tool or merely a compliance exercise.Conflict Management Course information: find more information hereEpisode outline:How to structure an effective audit plan,Presenting the findings to the leadership team, andWhy leadership is essential for the auditing function.Please connect with me on:1. Instagram: stephen.mclain2. Twitter: smclainiii3. Facebook: stephenmclainconsultant4. LinkedIn: stephenjmclainiiiFor more resources, please visit Finance Leader Academy: financeleaderacademy.com.Support the show
Although the lawsuit was filed by a pharmacist in New Mexico, a federal judge in New York has ordered CVS Omnicare to pay $949,000 to settle a False Claims Act (FCA) case.According to news sources, the Pharmacy Benefits Manager (PBM) allegedly prescribed drugs to individuals in long-term residential facilities that were not supported by valid prescriptions and then submitted claims for reimbursement for those prescriptions to Medicare, Medicaid, and TRICARE. Although a jury trial was held last spring, with the judge rejecting post-trial arguments by Omnicare, it is understood that Omnicare plans to appeal.Reporting details of this whistleblower lawsuit during the next edition of Monitor Mondays will be Max Voldman, a partner at Whistleblowers Law, LLP.The weekly broadcast will also include these instantly recognizable features:• Monday Rounds: Ronald Hirsch, MD, vice president of R1 RCM, will be making his Monday Rounds.• The RAC Report: Healthcare attorney Knicole Emanuel, partner at the law firm of Nelson Mullins, will report the latest news about auditors.• Risky Business: Healthcare attorney David Glaser, shareholder in the law offices of Fredrikson & Byron, will join the broadcast with his trademark segment.• Legislative Update: Adam Brenman, senior healthcare government affairs analyst for Zelis, will report on the news happening at the intersection of healthcare and congressional action.
In this episode of the Move The Ball podcast, host Jen Garrett kicks off a new two-part solo series, "The Entrepreneur's Edge: Position, Monetize, Scale." Jen shares actionable strategies for entrepreneurs and high-performance professionals to build a brand that attracts opportunities and turns them into scalable income and impact. She emphasizes the importance of brand positioning, clarity, and credibility, drawing on her global experiences and lessons from elite athletes and executives. Episode Highlights:[2:57] Introduction to the new series: "The Entrepreneur's Edge" [3:55] The importance of brand positioning before business growth [6:11] Building a global brand and the power of positioning [7:12] What a brand truly is (beyond logos and taglines) [8:04] The "brand triangle": niche, audience, and signature edge [10:18] Differentiation and being referable [11:22] Visibility vs. credibility in the digital world [12:08] Auditing your online presence and using AI for a brand audit [12:59] Lessons from pro athletes and executives on positioning IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They're fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start. Your challenge this week: 1. Pick one new Instagram Story idea from this episode 2. Post it to your Stories today. Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Join FMS here Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Summary In this conversation, the panel discusses various challenges in the healthcare industry, focusing on the roles of students in medical practices, the complexities of Medicaid, and the implications of proposed CMS regulations on skin substitutes. They emphasize the importance of compliance, accurate documentation, and the need for providers to be aware of the evolving landscape of healthcare regulations and billing practices.TakeawaysStudents cannot perform or do any work that is billable and reimbursable.Documentation is key to halting audits and investigations.Medicaid faces challenges with enrollment and funding.Providers must understand the billing rules for students and graduates.AI can lead to cloning in documentation if not used carefully.Vendors must be held accountable for their products and claims.The EMR is a tool that requires proper management and understanding.Medicaid managed care plans can be poorly managed and lead to issues.Providers need to be cautious of schemes in billing practices.Skin substitutes are becoming a focal point for compliance and billing scrutiny.
If you've been rocking with Persistence Playbook for a while, you already know Brett doesn't just love a solid list. He builds with it. But for the newcomers, welcome. Around here, lists aren't about ticking boxes they're tools for transformation and this week, Brett's taking the mic solo giving you 10 practical ways, to gain clarity on your purpose—not in theory, but in practice.From creating mental space to revisiting your earliest passions, this episode is a field guide for designing a more meaningful, self-defined life. Expect insights like:– Reflecting on childhood passions to reconnect with current interests– Visualizing your own funeral to uncover what truly matters– Auditing your energy to notice what drains vs. what drives– Having conversations with people you admire for lived insightYou're probably thinking some of these sound familiar. That's because they are. When you're committed to doing what matters most, sometimes the most powerful answers are the ones you've heard before. Only now, you're ready to use them. Clarity isn't always about chasing something new. Sometimes, it's about recognizing what's been waiting for you all along. So if your to-do list has started to feel like a performance instead of a path, this one's for you.
Is it too late to invest in real estate if you're in your 30s, 40s, or 50s? No! Today, we're giving you the exact blueprint to retire in 10-15 years, even if you're starting in your 50s with a median income and average savings. Got a small sum stashed for retirement and looking to real estate for relief? If you follow this strategy, you too could have retirement with plentiful passive income not too far in the future. We did the math—it's totally doable. Tired of seeing 23-year-olds flaunt 50-unit portfolios on social media? You DON'T need to be in your 20s, have a high income, or get a large inheritance to retire early with real estate. The average American can still do it in just over a decade. Dave is giving you steps to take today to start on that journey, and he shares his fully mapped-out strategy for achieving early retirement in 10 to 15 years, regardless of your current age. Plus, how to “audit” your resources so you know the best strategy for you to take to reach your (early) retirement goals on time! In This Episode We Cover How to start investing in real estate in your 30s, 40s, or 50s “Auditing” your time, money, and skills to find the best strategy for investing The math that proves you can retire with real estate in just 10-15 years Dave's exact blueprint for a 40-year-old who wants to retire by their mid-50s What to do if you don't have much money saved for investing (you can still invest) And So Much More! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/real-estate-1155 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Trying to get pregnant? What if the most powerful fertility tool isn't another supplement—but your nervous system, your partner's sperm health, and your own inner knowing? Caitria Thiele, holistic fertility expert and founder of Connected Healing, blends functional medicine, Chinese medicine, and deep emotional awareness to help couples prepare for pregnancy—far beyond the standard “just relax” advice. We break down the biggest myths, from toxic shame cycles to sperm being a non-factor, and unpack what it really takes to prepare your body, mind, and relationship before conception. WE TALK ABOUT: 08:35 - Why guilt and shame sabotage fertility 11:00 - The emotional work behind conception 15:20 - Male fertility prep: Sperm health and shared responsibility 20:50 - The labs that actually matter: Gut, bloodwork, and minerals 26:00 - Why hormone testing is often a distraction 30:30 - Reclaiming agency: How to trust your body again 40:20 - Auditing your basics: Food, rest, nervous system support 46:50 - Transitioning to slower living to create life 51:00 - Doing vs. holding: Feminine energy and the fertility journey 52:00 - The most important advice for any woman preparing to conceive SPONSORS: Spark effortless cellular renewal and longevity with SpermidineLIFE (code: BIOHACKINGBRITTANY) —the clinically studied, easy-to-take caps that nudge your body's autophagy switch every day. RESOURCES: Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking. Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe. Explore my luxury retreats and wellness events for women. Shop my faves: Check out my Amazon storefront for wellness essentials. Caitria Thiele's website and Instagram LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music
What if your next high-converting Facebook ad wasn't something you had to invent from scratch—but was already hiding in plain sight on your farm's social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You'll learn the story behind this happy accident, and how you can use the same strategy to build your list without reinventing the wheel. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it's time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here's a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator's lens to performance marketing, attribution modeling, and team leadership.Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys.Aaron shares how finance-trained marketers bring discipline to growth forecasting, why he encourages his team to challenge attribution models, and how incrementality testing has become central to his media mix. He also unpacks the pitfalls of over-indexing on Meta, why Pinterest deserves more spend, and how to onboard new marketing hires with the right mental models from day one.Whether he's explaining why some site visitors can't be influenced or why channel diversification is more urgent than ever, Aaron delivers a clear-eyed, tactical view into what's working in DTC marketing today.In This Conversation We Discuss:[00:40] Intro[01:13] Finding opportunity through internal mobility[02:34] Building with seasoned tech entrepreneurs[03:09] Keeping connections that open future doors[03:53] Auditing channel mix to unlock growth[04:50] Applying stats to improve ad performance[05:54] Selling off-site and skewing test results[08:00] Optimizing upstream metrics with caution[09:00] Driving sales with offer and positioning[10:19] Episode Sponsors: Electric Eye & Zamp[12:44] Relying on incrementality to guide spend[14:20] Backing bold ideas with leadership support[15:31] Humanizing luxury to boost relatability[17:01] Turning off losers without ending the test[20:14] Feeding AI tools to stay effective[21:11] Measuring performance with GeoLift testsResources:Subscribe to Honest Ecommerce on Youtube#1 rated baby crib mattress newtonbaby.com/Follow Aaron Zagha linkedin.com/in/aaronzaghaSchedule an intro call with one of our experts electriceye.io/connectFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This episode is for building automation professionals ready to improve performance without waiting for a capital project. It focuses on direct, practical actions you can take to increase efficiency, reduce energy waste, and streamline operations using your current BAS tools. You'll walk away with a checklist of tasks that can be implemented immediately, helping you reduce noise in your system, sharpen team performance, and identify problems before they escalate. Key areas covered in this episode: Auditing your system to spot performance gaps Fine-tuning schedules and setpoints to reflect real usage Cleaning up point databases for better system response Using trends and alarms to find hidden inefficiencies Strengthening internal skills and vendor relationships Every building can run better. Start with these changes today.