Podcast appearances and mentions of tamara mccleary

Hear about their journey to help women-owned business level up in the global marketplace. Tamara McCleary, CEO of Thulium, sat down with WEConnect CEO and cofounder Elizabeth Vazquez, to discuss why and what it means to connect a formidable network of member-buyers with a collective annual purchasing power of $4 trillion with women-owned businesses in 135 countries.

Hear about their journey to rapidly disrupt home-based eldercare by removing the heavy lifting between service providers, customers, and the government.  Tamara McCleary, CEO of Thulium, sat down with Laura Westhorpe, General Manager at HomeMade, and Selim Ahmed, Managing Director at Bourne Digital, part of Accenture, to discuss how HomeMade built a better solution for qualifying citizens who want to stay in their home instead of a care facility.  

Hear about their journey to innovate across the business, internally and externally, to create a seamless end-to-end solution that can forecast and flex to avoid disruptions. Tamara McCleary, CEO of Thulium, sat down with Blue Diamond Growers', Steven Birgfeld, VP of Information Technology and Services, to discuss the global and business reasons that necessitated change for the world's largest almond business so they could better serve the co-op and the customers.

Hear how EY made it their mission to rapidly build a mobile app that helps connect countless Ukrainians arriving in Poland with the resources they need to survive. Tamara McCleary, CEO of Thulium, talks with EY guests Axel Janz, Global Head of SAP Products and Innovations; Anne Sawyer Shields, Supporting next generation and Accelerating Environmental Sustainability leader Global Corporate Responsibility; and Oktavian Wagner, Head of CT Innovation, Technology, and Architecture who offer insights into the mission-driven development process in a time of war.

Tamara McCleary, CEO of Thulium, talks with our guests from Watco, Andy Nielsen, Senior Vice President of Finance and Accounting, and Corey Corrick, VP of Applications about creating a Cloud-centric financial solution that will scale with their global growth while contributing to their seamless and sophisticated supply chain services.

Welcome to the What's Next! Podcast with Tiffani Bova.   This week, we're replaying an exciting conversation with guest, Tamara McCleary. Tamara is an international branding expert, a technology futurist, and the CEO of Thulium. She was named the #1 Most Influential Woman in MarTech by B2B Marketing, and ranked by LeadTail as the 3rd most mentioned person on Twitter by CMOs.       THIS EPISODE IS PERFECT FOR… anyone intrigued by the potential AI has to revolutionize the future of commerce.    TODAY'S MAIN MESSAGE… people have changed, expectations have changed, and the future of retail, artificial intelligence, and customer success is changing daily.   WHAT I LOVE MOST… how Tamara fits marketing, AI, customer experience, and 3D-printed shoes into one conversation! It's fascinating how all of these components fit together.    Running Time: 33:15  Subscribe on iTunes  Find Tiffani on Social Media:  Facebook  Twitter  LinkedIn  Find Tamara on Social Media:  Website  LinkedIn  Twitter  Facebook

Tamara McCleary, CEO of Thulium, talks with our guests from Stripe, Ralph Ramos, Partner Solutions Engineer, and Adi Cosma, Integration Engineer, about the digitalization of financial services and what that means to millions of Stripe customers and economies worldwide. Hear how Stripe is disrupting the traditional financial services industry through digital innovation and seamless integration.

Tamara McCleary, CEO of Thulium, talks with Marcio Magalhaes, IT structuring projects general manager at Petrobras, about how a human-centered app will continue to further the company's safety and environmental goals. Learn how Petrobras is creating a safer working environment while providing energy that drives prosperity in an ethical, safe, and competitive way.  

Tamara McCleary, CEO of Thulium, sits down with guests from KWS SAAT SE & Co. KGaA, Thomas Günther, Expert Hub Lead, SAP Basics, and Dr. Priyanka Parvathi, Market Analyst - Business Development, Business Unit Sugarbeet, to discuss KWS' digital transformation and how the company's optimized data management can help the global supply chain.

We're not yet over the “Great Resignation.” The latest job report indicates that another 4.2 million US workers voluntarily quit in August 2022. LinkedIn's 2022 Workforce Confidence Index found that nearly 25 percent of Gen-Z respondents and Millennials plan to change jobs in the next six months. This study found that Gen-Zs and Millennials deliberately seek careers that offer: Better alignment with their interests and values Opportunities to learn and practice new skills Better compensation and benefits A new industry or job function Opportunities to move up or increase responsibilities If your business doesn't address these needs, you'll lose talented people and have a tough time attracting younger generations. Here are three things business leaders must do to create a great place to work for Millennials and Gen-Z's. Pay equity. Close gender and racial pay gaps. Pay at the top of the range. How will people know where they are in the ranges? Be fully transparent with ranges and with your compensation strategy. Some states now require compensation transparency, including Colorado (here's one county's example. This will cost your business money. You may have to raise prices or focus on products and services that are most profitable – and which can help cover extra costs. Ask staff for their ideas on reducing expenses. Career dynamics. Create job flexibility. Allow people (who want to) to change departments or divisions where they can learn new skills, work with experts in a different part of the business, and embrace new responsibilities. By creating career opportunities within your organization, Millennials and Gen-Z's won't have to leave your company to satisfy these development needs and desires. Love your people. Thanks to Tamara McCleary for this key strategy! Too many bosses over the past four decades don't like their people much less love them. In today's marketplace, if you don't love your people, get out of leadership. You won't be able to implement the changes noted above if you don't demonstrate authentic care for those you work with.

Tamara McCleary, CEO of Thulium, talks with Gunther Dütsch, Partner, PwC, Germany, and David Jensen, Coordinator Digital Transformation, UN Environment Programme, to discuss why it is so important for companies to assess the risks and opportunities of climate change, as it relates to their current and future business strategies.

Mike Milanov, Chief Business Development Officer of Team Liquid, meets with Tamara McCleary, CEO of Thulium, to discuss the thriving world of esports and how advanced analytical insights are changing the landscape.

Tamara McCleary, CEO of Thulium, and Lars Bo Hassinggaard Jensen, Corporate IT Manager for Royal Greenland, discuss the win-win-win as companies realize their value is more than their product, it's also their process fueled by their purpose, as with Royal Greenland.

In this episode, Tamara McCleary, CEO at Thulium, sits down with  Prof. Dr. Norbert Frey, Medical Director, Department of Cardiology, Angiology, and Pneumology at Heidelberg University Hospital, and Michael Byczkowski, Global Vice President, Head of Healthcare Industry at SAP, to talk with us about implementing a data management platform that improved bed and equipment management across a network of hospitals and very likely saved lives. They will also discuss ongoing improvements for healthcare logistics and medical data management today and in the future.

There's one thing for certain: Tamara McCleary sees things differently – and that's precisely what makes her perspective so captivating. In this episode of Redefiners, we talk with Tamara about how her circuitous career path—from helicopter trauma nurse to cancer researcher to CEO of Thulium—has informed how she leads. Primarily, by being a close listener and a continuous learner – two essential traits of successful leaders, she says. Tamara shares her perspectives on the future of technology and offers a pretty urgent insight to our listeners: that we as leaders must make technology accessible and equitable for all, that technology should be used to better serve humanity, and leaders are in the unique position to make that happen.

In this episode of Break Free B2B Marketing, Tamara McCleary of Thulium sat down with our own president and co-founder Susan Misukanis to explore visions of the future of marketing, technology, and more. Find more in the accompanying article from Tamara and Susan's conversation here: https://www.toprankblog.com/2021/04/break-free-b2b-marketing-tamara-mccleary/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B

This episode brings together Achim Löbke, Head of Architecture & Optimization, Uniper, László Gergely, International Project Manager, Uniper, and Dr. Mark van Rijmenam, Founder, Mavin, with Tamara McCleary, CEO of Thulium, to discuss fast-tracking innovation with automation. Uniper, an energy company, is leveraging SAP Intelligent Robotic Process Automation as part of their larger streamlining initiative, focusing on desktop support, scheduling, and maintenance while never losing focus on employees. 

In this BIZTALKS roundtable I recently hosted, sponsored by AT&T Business, I was joined by Kevin Jackson, CEO of GC Globalnet, Helen Yu, Founder & CEO of Tigon Advisory Corp, and Jason Inskeep, Director of the 5G Center of Excellence at AT&T. Our conversation in this roundtable discussion was focused on the fact that technology is getting smarter at an incredibly rapid pace. From traffic-routing networks to autonomous vehicles, the future of business will be automated, intelligent, and connected. With that in mind, we wanted to tackle the topic of how business leaders can guide their technology investments for the coming year and beyond. Making smart investments in the right emerging and existing technologies will allow organizations of all sizes to not only survive, but also be competitive in 2021 and beyond. This panel of incredibly smart business leaders discussed: The current mood among business leaders right now and what we see ahead in 2021 The essential tech investments that business leaders should make next year How to make long-term plans around investing in technology What processes and skills business leaders should be looking for to make full use of their existing technology The indicators business leaders should be keeping an eye on throughout the next year to guide investments in the years to come The no-brainer tech investments our panel recommends for Q1 of 2021 The importance of assessing tech talent, infrastructure needs and other assessments — and why that's important to do Tips for making businesses more resilient and more capable of embracing and succeeding at digital transformation in 2021 and beyond. What to stop doing and/or investing in in 2021 and beyond. The skills that businesses should be looking to train and/or hire for in the coming year The role 5G is playing and will play for business in 2021 And be sure and join me, Tamara McCleary, Bernard Marr, Kevin Jackson, Glen Gilmore, Dez Blanchfield, and Jason Inskeep on Wednesday, December 9, 2020 at 12pm CST over on Twitter for another one of @ATTBusiness's #BIZTALKS Twitter chat, where we'll be exploring more about 2021 tech trends. You can find the chat here and we'd love to have you participate. Bring your amazing questions and your insights and jump into the chat.

Achieving Real-time Customer Insights: Delight in Every Byte. Listen to Mustafa Mustafa, Sr. Director - Analytics and Technical Shared Service, Ferrara Candy Company and Cyril Coste, Founder and Executive Coach, Digital and Growth, as they join host Tamara McCleary, CEO of Thulium, to discuss why real-time customer insights matter, and the impact data and consumers are having on businesses and business models.   

Realizing Renewable and Sustainable Solutions: Improving ROI while protecting the environment. Today’s Triple Bottom Line puts people, profits and the planet on equal footing. Listen as  Hanno Schoklitsch, CEO at Kaiserwetter, Professor Sally Eaves, CEO of Aspirational Futures and host Tamara McCleary, CEO of Thulium discuss what it means for companies to embrace renewables and sustainability as a means to growth and success in the future.

Tamara McCleary shares how she thinks about social ROI and gives her tips on the best place to get ROI on social efforts. Bryan and Tamara also ponder common misconceptions on social media, the future of social, and the future of AI and work in an ever-changing world.

In the book, 'Disrupt Yourself', by Whitney Johnson, it is suggested that the disruptions and changes that matter most start with personal disruptions and change. There is no doubt that the COVID-19 crisis has disrupted every person’s life and every organization’s business model.   The crisis has impacted the way we learn, the way we interact, the way we work and the way we think about our personal and corporate priorities. Every step of the way, modern digital technologies have been brought front and center, with the importance of data, advanced analytics and contextualization being shown to be more important than ever.   We are fortunate to be joined today by Tamara McCleary, the CEO of Thulium and a top 10 social media influencer in AI, robotics, digital technology and martech. A globally recognized futurist and keynote speaker, Tamara shares her perspectives on the impact of COVID-19 on the technology ecosystem and what consumers will be expecting when this crisis subsides.

Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and now. But what’s happening in the background is an exponential advancement of technology. What does that mean? While we’re focused on today, rightfully so, I wanted to bring this forward as something not to forget about tomorrow. With that, I invited Tamara McCleary, CEO of Thulium and leading Futurist to share how her timeline projections has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here.

Customer experience is too important to leave to chance. It takes strategy, planning, people and technology to exceed customer expectations. This episode, Tamara McCleary is joined by CX experts Stephanie Thum, Jeannie Walters, and Moritz Zimmerman. Together, they dig into the why and how of data-driven customer experience.

How do companies like Dell, SAP and LinkedIn build successful B2B influencer marketing campaigns that translate into real business ROI? This week on The Inbound Success Podcast, TopRank Marketing CEO and Co-Founder Lee Odden talks about B2B influencer marketing and what it takes to build influencer campaigns that deliver measurable marketing results.  Lee uses his own agency, TopRank Marketing, as a laboratory where he tests new influencer marketing strategies that he then rolls out to clients like SAP and Cherwell Software. In this episode, he shares advice on how businesses can partner with influencers, and what kinds of results to expect. Highlights from my conversation with Lee include: TopRank Marketing is a B2B digital marketing agency focused on content, search and influence. Lee sees B2B influencer marketing as an opportunity to give subject matter experts a platform to talk about things they're really passionate about, and do it in a way that is a win for both the influencer and the business with which they're partnering. The best influencer campaigns bring together and curate credible voices in a way that gives them value from an exposure standpoint and at the same time are very "infotaining" to experience on the consumer side. With B2C influencer marketing, very often brands are simply feeding the message to the influencer. By contrast, with B2B influencer marketing, brands are giving the influencers - who are experts on a topic - a platform to create and share a message of their own. For companies interested in using influencer marketing, Lee says it is important to begin by identifying the business or marketing problem they are trying to solve. The next step is then to identify the topic about which the business wants to be influential. This is often in the form of a topic cluster, much like you might see in SEO. Once that topic has been identified, Lee and his team use three criteria to identify the right influencers: 1) Topical relevance (the degree to which that individual's own content that they're publishing is a match at a relevance level to the topic of influence that they're targeting); 2) Resonance (the degree to which that topic of influence actually resonates with the influencer's first and second level network); and 3) Reach (network size). Lee says that the process of identifying influencers is similar in many ways to the process of search engine optimization because influencer marketing is optimizing for both findability and credibility. Unlike B2C influencer marketing, B2B influencers do not always expect payment. It really depends upon the type of influencer you are working with and the level of commitment you are looking for. Lee suggests starting small and working with unpaid influencers before committing to larger paid partnerships. Lee has built strong relationships with a variety of B2B influencers and credits his success to something he calls "influencer experience management," which is essentially the process of ensuring the influencer has a positive experience working with the brand while also obtaining a high return on their contribution. One way he does this is by shortening the time horizon between the influencer's investment and effort and the return that they see, as well as by delivering longer term value. When it comes time to promote influencer content, Lee says it is important to be emphathetic to the influencer in developing a mix of media and messaging that you can supply to them and which they will want to promote. Timing is also important and it is critical to have sufficient volume of promotion right at the launch of a campaign in order to trigger social algorithms to show the content at the top of the feed. In terms of results, Lee says that if you are new to influencer marketing, you shouldn't expect that your first campaign will deliver a large number of leads, BUT you should plan to use the assets you develop in your lead gen campaigns and over time, you will see results. He suggests thinking of your first campaign as a pilot, and then building from there. Resources from this episode: Visit the TopRank Marketing website Check out the TopRank Marketing blog Follow Lee on Twitter Connect with Lee on LinkedIn Listen to the podcast to learn how to build a successful B2B influencer marketing strategy. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm Kathleen Booth and I'm your host. And today, my guest is Lee Odden who is the CEO of TopRank Marketing. Welcome Lee. Lee Odden (Guest): Hey, it's great to be here, Kathleen. Lee and Kathleen recording this episode. Kathleen: I am so excited to have you here. I've been following you online for a very, very long time. And this is one of my favorite things about hosting a podcast, is it gives me an excuse to meet and talk to people who I would otherwise never have a reason to get to know and pick their brains on really interesting marketing subjects. So, looking forward to doing that with you today. Lee: Well, I'm going to have to reciprocate. I'm going to have to reciprocate because I'm really... I'm interested in picking your brain too, so. Kathleen: Well, let's do it. Let's get to the picking. Lee: All right. About Lee Odden and TopRank Marketing Kathleen: So, for my listeners who may not be familiar with you, can you tell my audience a little bit about yourself and who you are, what you do, what TopRank does and really how did you wind up where you are today? Lee: Well, that's quite a story and I'll make it short. So, I'm the CEO of TopRank Marketing. We're a B2B digital marketing agency focused on content, search and influence. We create experiences that inspire people basically. And we started as a PR firm in 2001. I joined as an SEO guy at the time and started to really explore the confluence of content and PR/earned media and earned media and owned media and how we can surface a relevant audience, not only buyers but also journalists, through optimization. And I remember that kind of combined into this sort of hybrid mix of services that we have today where we are serving clients like Dell, LinkedIn, SAP. We've done work for Oracle and Adobe and lots of other really cool B2B technology brands. We're based in Minneapolis where it is wonderfully cold and snowy. We are in the heart of winter a little bit earlier than normal, but that's okay. That makes for some a very fun running in the morning. And that's one thing about me, I've become a runner in the last 12 months or so. Kathleen: Do you have some of those tracks things for your running shoes that they have the little springs on the bottom? Lee: I didn't. So, I opted to get some... oh God, what are they called now? Something One One, Kona One One, anyway. So, these are some special shoes that are made - they're actually a trail running shoes made for the winter. Kathleen: Oh, wow. Lee: So, it's a hybrid between a trail running shoe and a hiking boot basically. So, it's got a huge foam foot bed but with super grippy Vibram soles. And I ran in the ice this morning and it worked great. So yeah, I'm an all-weather runner. Kathleen: Oh, that's great. I used to be a runner. But things have caught up with me and my knees decided that I would no longer be a runner. So, now, I am an avid spinner Lee: There you go. Kathleen: But I miss running and I missed it. I used to love running in the snow. It's so pretty and it's such a great way to experience, snowy world. Lee: Absolutely. I spent many years not doing very much at all being very much a computer geek type person sitting behind a desk. And so, while a lot of other people my age are in your seat... in the situation you described where their hips or their knees or their ankles or various tendons have gone caput, I don't have that. So, hopefully, I have another 20 years or so of the joy and the euphoria that comes right from the... all those endorphins firing after a great run. And what's really interesting about what I found about running and really a big fitness focus for me over the last year and a half or so is the parallels to marketing. You know what I mean? Because it's just kind of interesting and very curious. I think the people expect to lose weight overnight because they tried a new exercise program or meal or diet plan. And people sometimes look at marketing tactics and feel the same way. A lot of inbound marketing tactics actually like SEO and content. It just doesn't work that way. You've got to invest, you've got to commit and all those other things. So, there's a lot of interesting parallels I think between fitness and marketing performance. Kathleen: So true. And you just gave me the perfect segue into my next question, which is that you and I really first connected around this because you reached out and asked me to participate in your B2B marketing fitness guide, which was related to MarketingProfs B2B Marketing Forum. I was speaking there and you were putting together a guide that essentially did tie marketing and fitness together and were asking for almost sort of submissions around that. And it's funny because when I got that email from you, I was like, "Yes, I have always thought this too" that with fitness, we all know what we're supposed to do, right? We know that we're supposed to regularly exercise and this and that. It's just that so few people actually do it. And it's the same thing with marketing. We pretty much all know what we're supposed to do. But so, few companies and marketers actually managed to do it consistently on a regular basis over time. So, I thought that was genius. But the other thing that really what's interesting to me as I interfaced with you and your team around that project was just the whole process that you put together and how incredibly thorough it was, how thoughtful and detail oriented it was. Watching you execute that and the way that you worked with the different contributors and influencers on the project to me was fascinating. And so, that's what I was excited to dig into today since then I've learned that you do this kind of influence our work not just with your own company but with all kinds of clients. And so, I would love to talk about that with you. B2B influencer marketing Lee: Sure, sure. It's one of the joys of what I get to do and that is to shine a light on people with great talent. And it's in the context of Influencer Marketing. But really, it's interesting to me to have an opportunity, create conversations to create opportunities or architect opportunities where people can talk about things that they're really passionate about, situations where they can add value. And then, as puzzle pieces, pull them together into an experience that really showcases them in a really positive, optimistic light. And ultimately, I'm after a 360 win situation. This brings me great personal and professional joy to get to do that. So, there are opportunities for marketing obviously when trying to create thought leadership or customer acquisition or we have other obviously traditional marketing objectives. But how can we create value for people first? How can we bring together and curate super credible voices, experienced voices together in a way that gives them value from an exposure standpoint? But at the same time, because of the story behind it all, it's very infotaining to experience on the consumer side, right? And so, people enjoy consuming the information, they are inspired to share it, people that contribute enjoy consuming the information and they too are inspired to share it. And ultimately, becomes more successful as a result. Kathleen: So, this is really interesting to me because you think about this term "Influencer Marketing" and it's a very broad catchall for a lot of different things. And I think most people think of influencer marketing and they're probably thinking of things like somebody pays a Kardashian to plug a product on their Instagram feed or the Fyre festival. There is certainly that kind of influencer marketing where you're just really paying to put your product or service in front of that person's audience. But then, there's this whole other world that I think you've tapped into which I think is the more interesting one. And I love that you refer to it as an experience. But what I noticed about the way that you managed this particular project that, that got this going was that it wasn't the typical, "Hey, you have an audience. I want to get in front of it." What will it cost? It was, "We're creating something and we want you to be a part of it." And the big takeaway I had was that every... I kept speaking only for myself as somebody who participated. I felt like I had a sense of ownership in it, right? Because I played a part in creating it. And I think that's a very different angle to Influencer Marketing when your influencer has a feeling of ownership actually co-create the content with you seems to lead to a very different outcome. So, maybe you could just talk about that a little bit. Because I just feel the spectrum of Influencer Marketing. Lee: Absolutely. One of the big challenges of our time in the marketing world is the growing distrust consumers have of brands. And so, our opportunity as marketers is to bring forward as much authentic information and create as many authentic experiences as possible. So, rather than treating people who are credible experts -- and in the case of B2B influencers, we are really talking about credible experts as opposed to people who self-anoint them, an influencer who are really good at taking selfies and all that other silly stuff -- so, what we're looking at is inviting them to contribute to a thing that's bigger than ourselves, right? Where in some cases, it really is changing the world, it's a movement. Others' work, we've done with SAP and the United Nations around some initiatives around the United Nations around purpose. And it's like pretty remarkable. Where I mean, these influencers are just CEOs of major corporations and celebrities sometimes and then... and other folks. But on the other hand, it's other folks who are working in their industry and they've really established the respect. And they also have that domain expertise too. So, rather than feeding them a message, rather than treating them like an ad by which is where the B2C world tends to focus, we're rather trying to help them. First, we identify them as the credible person around the topic and that that topic resonates with their audience. That's our data informed homework we do beforehand. And then, once we invite that person because they are credible and there's evidence that they are credible, we do invite them to contribute and we want to hear their authentic, authentic voice. We want to hear what their opinion is in the context of an overall story. And then, whatever they say is perfect because it's real. And that's what people are looking for. And that's why I think it turns into that experience that is not only good for the contributors, but it's obviously a good experience for the audience that we're out there to attract and engage. Getting started with B2B influencer marketing Kathleen: I love that. And trust really is at the heart of business. When people are buying from you, they're buying because they trust you. And that authenticity is the biggest thing that fuels that... You named a lot of the different companies that you work with. It's an incredibly impressive list. I imagine there are many clients and prospective clients who come to TopRank and they talk about wanting to do some form of influencer marketing. Can you talk a little bit about what those first conversations look like -- when you engage with someone or consider engaging with someone? I imagine that influencer marketing is not necessarily right for everyone and, or you have to have the right set of expectations. So, how do you suss that out? Lee: Yeah, that's a great question because people come in from a variety of perspectives. So, a lot of the time people come in from a marketing or demand gen perspective. And in that case, they may say influencer marketing outright because they've pulled themselves through education, around industry information or conferences or whatever and have come to the conclusion that this is something that will help them get solve a marketing problem. And so, really, what we're after first is defining what that marketing problem is because it's not always an exact match. You know what I mean? Also, we have people who have interpreted what the expression influencer marketing means and then, for example, if they see it only as an ad. We had a company recently that said, "We have 30 days." There's been some positive news in our industry that would be good and a good reflection on our brand and the problem that we solve as a company. And so, we have 30 days to quickly... I want you to find some influencers, run a campaign and take advantage and sort of ride the wave of this positive news in the industry. It's like, "no." But we're very focused on organic and authentic advocacy and engagement, not on just paying people who are willing to say something nice and it's not legitimate or genuine, you know what I mean? And also, the timeframe makes no sense. 30 days is crazy, especially in a B2B context. So, the first thing we're looking for is to really understand what it is that business is... what's the business problem or the marketing problem they're trying to solve? And the degree to which partnering with credible experts can help solve that problem. And the interesting thing is, from a demand gen lead gen standpoint, that is totally reasonable. And it is possible within a short period of time to find people who the right kind of people who can contribute to that outcome. It's not always possible. You do have to look for data, you have to look for evidence of people who are already actively advocating for the brand and that actively publish, that are respected in the industry. And when you have the good fortune of finding those combination of traits, then, you can reach out to them, invite them to contribute to something and have a reasonable expectation that one of the outcomes from that content you collaborate on is going to result in some sort of MQL. And usually, in a B2B case, it's a download or a trial or demo or something like that. On the other hand, there are people from PR who come in. And it's influencer relations to them, not influencer marketing. So, they think of it from an analyst relations standpoint. They're thinking more thought leadership. They're not looking at conversions. They're not looking at lead gen per se. They're looking at building the influence of the brand, building the reputation of the company and even ways in which they can elevate the influence of their key opinion leaders and senior executives. Well, that's a very different approach and is also appropriate as a collaboration with industry influencers. It's just executed in a very different way. So, we find out what it is that it needs to be solved and then we apply the expertise and knowledge and the networks that we've already built with all these different influencers in the different industries, especially in B2B industries and then architect a plan on how to do that. Identifying the right influencers with whom to partner Kathleen Booth: So, if you get someone in who has the right expectations and it's a good fit and you think influencer marketing makes sense, one of the things I'm curious about is, how do you identify the right influencers? I assume there's obviously a component of, they need to have something of a following. But I imagine there's probably more to it than just that. Can you talk about that a little bit? Lee: Absolutely. In fact, one of the biggest failures that people make is, when they do focus only on popularity. It's easy to do that, but everyone's doing it. And of course, it can be faked. It doesn't happen as often in B2B as in B2C. So, to identify the right influencers, starts with topic specificity. What is it that you want to be influential about? What topics are going to matter to your customers or to the audience that you're after? The association of that topic of influence amongst influencers is something that can then elevate the brand and can give the marketing message more credibility, more reach and more engagement. So, we have to understand what those topic or topics are. Usually, it's a topic cluster. There's a primary and derivative topics -- something similar to what you might do with SEO for example. And once we identify those topics, then we use a variety of approaches to brainstorm influencers -- everything from interviewing people at the brand to looking at CRM data to social data. But ultimately, we're going to use a platform that is crawling the social web platforms like Traackr, T-R-A-A-C-K-R. I spell it just because it's easy that... not spell that right. And so, what they're doing is they have a database of millions and millions of people on all the things that they're sharing and what their followers are interacting with. And so, the minimum criteria, the data points that we're looking at are topical relevance, the degree to which that individual's own content that they're publishing is a match at a relevance level to the topic of influence that we're after. Second, we're looking at resonance, the degree to which that topic of influence actually resonates with their first and second level network, right? Because we don't want it to be weird that they start talking about Apple mice or something like that and they never talk about that. And then, the third thing is reach, of course, which is network size. There are other elements like audience characteristics and what kind... do they publish their own blog? Do they publish to industry websites? Do they speak at conferences? Are they a book author? And there are other sorts of signals that are both online and offline that we may consider according to the situation. And increasingly, we're starting to bring in SEO metrics. So, we want to know sometimes where there's someone isn't a recognized entity by Google, right? And so, are they on Wikipedia? Are they showing up in... from an SEO perspective provided that the reason why we're doing the campaign has SEO expectations. We'll look for those criteria. That's not always the case, but increasingly it is because there's a lot of congruence between topic specificity as it relates to SEO and topic specificity as it relates to influence. You want to help someone be the best answer. And what we like to say is we're optimizing for findability. But we're also optimizing for credibility. So, all those factors come into play and identifying well, who's the right match, right? And obviously, there are other things, and I know that I could probably write a book all just about this but we want to make sure that the type of content we have planned is a match for obviously what they publish. So, YouTubers -- video, right? Bloggers -- text. Podcasters -- audio, and so forth. And making sure that we're really aligning from a value standpoint what that influencer has demonstrated through their interactions with their community and the values that brand stands for. All those things factor in to picking the right person. And still, after a campaign or two, it may turn out to be that that person is not a fit because influence is temporal. It is not permanent. It goes up and down and it is very important to revisit these... some of these criteria on an ongoing basis and that's something most brands are not doing. Working with influencers Kathleen: I hear a lot of marketers talk about influencer marketing and they're intrigued by it. They love the idea of it. They see the potential. But I think sometimes what stumbles them or causes them to stumble is the actual, like, execution. How is this going to work? And for somebody who's listening and they're thinking, "This sounds great, I love this idea, I'm willing to go out and find these influencers that combine the credibility with the popularity and all of the other things you just mentioned", this is a two-part question. First of all, what kind of expectations should they have around, should I be paying these people? And if so, how much? And the second part is, if they're not getting paid, what are the odds they're going to actually say yes to participate? Lee: Sure. So, getting paid or not paid especially, now, we happen to focus on B2B, so that's where my most of my experience lies. In B2C, if someone has a significant level of popularity and experience being an influencer for brands, almost all the time they're going to want to be paid. In a B2C scenario, where people don't get paid, maybe you have a cause-oriented marketing initiative. So, the influencer is part of the same cause or initiative that your brand is interested in and you come together to make a big difference and that's something where they may just volunteer their time because you believe in the same thing. In B2B, it's less common for influencers to be paid. There's a lot more content and when you look at the full customer life cycle at a B2B scenario, there's just so much more content involved as increasingly buyers are pulling themselves through that sales cycle or through that process before they ever contact sales. So, what you would pay an influencer for is what you would pay a consultant for in a lot of cases. So, for example, well, let's look at this. When I reached out to you and some of the others, you know I mean, they were super credible, it was a really a great group of people that shared a quote, a 50 to a hundred words, that's not normally a paid thing. Plus, we have a great reputation in our industry for making people look really good. We put them in these interactive experiences and it really does showcase and everyone gets... it's really valuable for them and they can monetize that exposure in other ways by being more credible at their job. It could contribute to book deals, it could contribute to paid speaking gigs or consulting gigs and so on and so forth. So, on the other hand, if I asked someone to... well, for example, I'm working with Brian Solis on an industry report as an analyst. I'm paying him. I mean, he's an influencer but he's also an analyst. Kathleen: But that's what he does for a living, right? Lee: So, he's doing work. Yeah, exactly. And that's a good distinction too. So, there are different types of influencers. There are "brandividuals" and I would say Brian is one of them. These are professional influencers. They are making it their business to continually collect intelligence to do analysis, to be a thought leader in their industry. So, they also publish and they actively engage in the network. And they're able to do this in a way that creates much value that it just makes sense to engage them on a paid basis. So, I mean, sometimes this manifests as a keynote presentation or they may emcee a whole track at your user conference. They may do a webinar for you that is hyper focused on something that you can monetize through lead gen. Or they could create a whole eBook or they could do a video series. We engage influencers like Tamara McCleary for example, who is the host for a season of podcasts for SAP called Tech Unknown. And you've got to listen, if you get a chance to listen to season two, just the first episode just dropped. It is so cool. We're talking about supply chain management and it's actually interesting. It's actually, it's amazing. You go from a farm in Thailand somewhere to a coffee shop and it's all audio. It's like you're listening to an NPR well-produced show but it's a podcast. And influencers are involved both as a host and as guests. So, the host is probably a paid situation whereas the guests are not because they're only on for one show, for one interview or whatever. So, hopefully, that makes sense. So, I think a lot of people just starting out feeling optimistic. They can start off by identifying people who are already advocates for their brand that are also influential and simply invite them to do something simple, share a quote, share commentary about a report, share some insights. Or at this time of year, some trends. And start things that way and see how that goes. And you can build from there. Building win-win influencer partnerships Kathleen: Yeah. And if I hear you correctly, part of it is also making it a great experience for that person who contributes. It's not just asking and getting the information, it's the follow-up that you do, the way that you help that person leverage their involvement in order to achieve their own goals. Whether that's building their personal brand or as you... I think you mentioned publishing a book or getting a speaking gig. I feel like there's that whole, you called it earlier a 360 win. How do you make it a win for them as well? Lee: I think that absolutely. And we call that "influencer experience management." So, customer experience is so much of a, a term, or it's in the vernacular of marketers these days of selling platforms and marketing services or whatever. And we apply those same ideas to the influencers that we work with because so many of them are organic sorts of collaborations and value exchanges that we have to. It's very important that we make it easy for them to do their best for them to enjoy it and to get a disproportionately high return on their effort. And that spells a win for everyone. It really, really, really does. Examples of TopRank influencer campaigns Kathleen: So, assuming that I wanted to do an influencer campaign. I'd love to just talk through what... how this work, what are some of the better frameworks for them and what kinds of results I could expect. And I guess the best way to tackle this might be to do it through some examples because I know that you've used your own company as a bit of a laboratory to try out new strategies and figure out what is going to work well and what isn't. And then, you tend to roll that out to some of your clients. Maybe you could share some of those examples and talk through the kinds of results you've gotten? Lee: Sure. So, excuse me, one of the earlier examples, I think it was 2012 or so, we approached, or Joe Pulizzi and I were talking. So, he's the founder of Content Marketing Institute, Content Marketing World conference. We were talking about how we might collaborate together. Because previously, our blog is fairly popular and we had been a media sponsor for quite a few conferences as a blog which at the time was very... you had to be actual magazine or have a massive email list or something like that. So, I had great success with that kind of collaboration with events and publications. And we were talking about what we could do together. And I thought, well, how about if I do this? Now, today, this is going to sound so unique. But at the time it was fairly unique. So, I thought, well the conference has, I think it was a secret agent was a theme somehow. I don't know if that was a theme of the conference. But oh, know what it was. So, I suggested, how about if I reach out to somebody of the other speakers and invite them to share their expertise as a preview to the conference. We'll publish this before the event and it'll attract attention to the conference. At one level, that was like, "Yeah, duh, that makes sense. Okay, great." But what I knew as a speaker is that this is a multi-track conference. And nothing is more disappointing to showing up at a multi-track conference and finding out that three or four other super popular people are speaking at the same time as you and there's only 25 people in your seats. So, I empathized with the speakers in this way. And so that is part of the context of my invitation to some of the really popular speakers that I didn't have a relationship with as an invitation to give them exposure, immediate return on their effort, opportunity is really what that was. And I learned a lesson in this. So, I started out thinking, I would just do 10 question interviews and publish the interviews on our blog. That was the format of the content I had in mind. I sent out these 10 questions to quite a few of the speakers and only one responded. And that was a big failure. So, one of the questions was, can you share one secret about content marketing? And I thought, I'm going to try this again. And so, I repositioned a question. I said, I asked it as if I was a character, I said, "You're a secret agent and you've just returned from a meeting with your handler and now you have a secret that will save the content marketing world. What's that one secret?" And these people who had no time for the 10 questions rapidly responded, many in character, "This is agent 35. Here's my secret from technology company X, Y, Z." And we got, I don't know, 30s or 25 responses. And so, we use the vintage James Bond sort of theme where you have an aged folder with coffee stains on it. And the red-letter stamps secrets as an eBook aesthetic that Joe Kalinowski at Content Marketing World created the cover. And then, we took that cover's inspiration and created all the interior aesthetics and everyone loved it. They had all these graphics and we positioned them as the little Polaroid photos and all this stuff. So, it was, what is it, 40,000, 50,000 views over the weekend on SlideShare alone. It was the featured content on SlideShare and other speakers at the conference were talking about it because it dropped right before the conference. So, that really set the stage for events and content, the people speaking at events and content, as something where we could create immediate value for people, right? Because, the hypothesis was not what can we get from people, it was what value can we create for people. But we've got to shorten the time horizon between their investments and effort and the return that they see. And we also want there -- because it would be digital content -- we want there to be an ongoing or long-term return as well, hopefully. So, that was the framework for what we still do today. And actually, that was the framework for the project that you contributed to as well. Kathleen: Yeah, it sounded- Lee: And so, there's lots of other examples like that. Yeah. Kathleen: Yeah. And kudos to you for recognizing a huge pain point because yes, I have spoken at many a multi-track event and there's nothing worse than there being three tracks and the other two guys have packed rooms and you're like, "Okay, you five people, we're going to have a really interactive session because there are so few of us." Lee: Yeah, exactly. Promoting influencer marketing content Kathleen: So, that's great. What I thought was really interesting is, a lot of what you talked about is, it really is leveraging the classic principles of marketing. Because when you talked about reducing the number of questions that you asked, it's the same principle behind how many forms do you put in a... or fields you put in a form. If you asked for 15 things, not a lot of people are going to respond. You asked for two things, you're going to get a lot more. So that makes a lot of sense. But I think one of the most interesting aspects of this to me is, how you enabled the share-ability. Because I know you did this with the one I participated in as well. And you talked about the graphics and making it really cool kind of Polaroid picture like things. Can you maybe talk through how you... what happens once the piece is done? In other words, what assets do you deliver to the contributors and how do you follow up with them to encourage sharing? Lee: So, the, the magic of promotion starts in the planning. So, I talked about topic specificity as it relates to search and influence. So, we use search data as a reflection of demand and we use other data sources to kind of get an idea of what questions are people actually asking around the topic, the brand wants to be known for. And that actually informs the influencers we pick but also the questions we asked them to give insights about. So, there's information architecture if you will, to the way the content is curated and then structured that follows through then to the promotional assets that are delivered, right? So, for example, if I worked with you on a future project, I'm like, "Kathleen in inbound marketing, inbound marketing." So, I'm going to ask you about inbound marketing. And then, in a promotion asset it may be an infographic, it maybe an interactive infographic. We often repurpose content into promotional videos. Actually, I've got a great example for you to just... we did a conference, had a game theme. All right. So, we decided to use 8-bit video game as an aesthetic. And then, we did these promo videos where we literally turn the influencers who contributed into these 8-bit characters and you could... and then, it had the music like the Mario Brothers music... and the left to right and the scene moving behind them and whatever. And so, we use those as a promotional videos and we gave static images, we gave the video content to the influencers to share. And of course, we shared that on our own network as well. And obviously, we pre-write social messages. And that is an art all by itself because the social message you would give to the industry is a completely different social message you would give to someone that works at that brand or to the influencers themselves, right? People often mistake that influencers only want to self-promote and they'll give them a graphic with their own photo in it and it's like, no, in certain cases that is... the last thing in the world they want. But if you give them a graphic with a photo of all the influencers that they are participating with, now, that is motivating because by association, that'll lift their credibility. Otherwise, it just looks like gratuitous chest beating. Kathleen: It's so awkward when you're like, "Look at me. I'm doing this thing." Lee: Yeah. And so, it's being empathetic. That empathy is instrumental obviously in marketing but especially with promotion. And so, there are promotional assets that are a mix of media and messaging. There's also a timing that comes into play. As we all know, social algorithms will emphasize engagement within a very focused period of time. So, when there's a launch, we want to architect as much organic sharing as possible around that very specific launch time so that algorithms will respond and then feature that content higher in the feeds and that sort of thing. What kinds of results can you expect from B2B influencer marketing campaigns? Kathleen: So, at the end of the day, you run a campaign like this. What kind of results does it deliver? Lee: So, again, results and metrics and all that obviously are tied to the goals of the program. While some people will start with a campaign sort of idea, really what it is, it's a pilot. And what you should expect from a pilot where you don't have an influencer program in place already is simply to create great relationships with the influencers to have created content that you can repurpose for demand gen efforts, which could lead to the lead gen that you're after. But as far as the actual influencer content on that pilot, that is a top of funnel thought leadership type of expectation, that's the reasonable expectation. And again, like I say, you can repurpose that content for demand gen efforts. You can deconstruct that influencer content and use its ingredients to put in other demand gen and lead gen types of efforts long-term. But I wouldn't expect leads off of a pilot. I really wouldn't. That said, we have had pilots do really well. There's a company, it is an IT service management industry called Cherwell software. The very first pilot we did for them, or the pilot we did for them, I don't know, they're 15 influencers talking about... is reacting to a report, an industry trends report that they had produced. And so, the influencers are reacting to that data and the content of that report, we put it together as an eBook. We gave them compelling content to share that one campaign because obviously, you were encoding all those URLs that they're sharing. That one campaign was responsible for 22% of their pipeline for the entire year. Kathleen: Wow. Lee: It's an award-winning campaign. Demand Gen Report gave it the Killer Content Award offer that year. In fact, well anyway, I'll stop there. But we're continuing to work with them- Kathleen: I want a link to this campaign so I can check it out and put it in the show notes by the way. Lee: Absolutely. Yeah. And so, that can happen. But that's not typical. And the thing is, when you do a pilot like this and you don't have influence or relationships already, I mean, it only makes sense that you're just opening the door to this as a tactic. It's kind of like, if you know about SEO. Obviously, if we optimize something and we get a couple of links, we're not expecting a flood of leads after a month, that's crazy. Or even a quarter, it takes time to earn it. Now, if your starting point is one where you have a super mature website and you've got hundreds of thousands of links in all kinds of content and you're just making some technical mistakes, you can fix those things and have great expectations. Same sort of thing in influencer marketing. If you already have really great relationships and credibility with industry influencers, but you're just not activating them in an effective way, we can see that. And then, we can architect an experience for them that will result in the thing that you're actually after. So, it really depends on the goal. It depends on the starting point. But ultimately, no matter where you start, we can get there, right? There's a phased approach that you can take, a maturity escalation that you can follow or a path of escalation and maturity that you can follow that can take you from experimenting to being processed and transactional to be more relationship focused, ultimately, being... having momentum and being fully integrated. Companies that are nailing B2B influencer marketing Kathleen: Now, you mentioned Cherwell as an example of a really successful campaign. Are there other companies or specific campaigns that spring to mind if somebody is listening to this and they want to go out and see a living breathing example of how this was done in the wild? What should they look at? Lee: Absolutely. So, another great example is a SAP has as a Tech Unknown podcast. I mentioned that before. So, just if you Google "TechUnknown" as one word or "SAP Tech Unknown," you'll see season one has been out there and we just crushed it with the downloads or they crushed it with the downloads. And so, Tamara McCleary was the host inviting industry experts from within and with outside the organization and just really talking about topics of interest to their buying audience. Same thing with Dell technologies where Mark Shaffer and Douglas Carr, are the influencer hosts and they're interviewing people within Dell technologies, group of companies as well as outside experts about things that their audience will care about. Also, another podcast example I'd love to share is 3M. 3M publishes the largest study of science on the planet, right? It's the study, State of Science Index study. And as a complement to that, we started a podcast where their chief science evangelist, Jayshree Seth, I'm hoping I'm saying your name right, is the host. And then, she interviews people from astronauts to educators other intellectuals or practitioners in business that work in the field of science to help people understand how science impacts our lives. And again, I think we're on season two of that. So, audio wise it's a great opportunity. Episodic content bodes really well I think for influencer engagement because it creates a platform you to have guests. And it's a very natural metaphor for what people already know to be exposed to different ideas and for you to invite people who can add to your sort of portfolio of influencers. Because when you create that interview experience, the experience can inspire advocacy long after that episode has dropped for that person as they go about talking about things of interest in the industry. We also create a lot of interactive assets. So, the marketing, fitness, the B2B marketing fitness thing that you were part of was a slightly interactive. There was a conference where I... the topic, what was the topic? Break Free of Boring B2B. So, in fact if you search "Break Free Boring B2B," you'll find this. And so, I gave a challenge to my team and our designers came up with a couple of designs and one of them was basically, it would be 150-foot-tall grizzly bear with lasers coming out of his eyes lighting up the city. I was like, "Okay, that sounds great." And so, we used that as the aesthetic for this interactive infographic that featured experts in B2B talking about how to not be boring, how to break free of boring B2B marketing. And we also created a promotional video, which was as or more popular than the actual inner infographic. So, that went over. Well, people talked about it and I could show it on my mobile phone and people are like, "Oh, that's amazing. Can I take a picture of you holding that infographic on your phone." Which turned into new business for us. But that also instigated a series of interviews, which we are publishing twice a week now through January where we interviewed people about the series is called Break Free B2B or Break Free B2B Marketing. So, I mean, what a topic, right? It's universally interesting. How can we break free of status quo? How can we break free of legacy mindsets? How can we break free to greater results? So, there's so many things that we can talk about. So, that one influencer generated infographic initiated an ongoing series of episodic content. And it's really that episodic content that's creating all the momentum. So, I know that's a whole bunch of ideas there. But I think what's common amongst all of them is, one, topic specificity, meaning that we know the brand wants to... they stand for something that the customers care about and we find people who are influential around those ideas that have something of value to contribute. But first, we're creating value for them as a reason to contribute. And all of them are experiential, right? They're experiential at their audio capture, they're interactive if it's static capture or heck, we've even done virtual reality experiences that feature influencers. So, it's something that is experiential for the influencer and it's experiential for the consumer, the audience that you're after. And then, ultimately, because of those meaningful, relevant experiential characteristics, they are productive. They have impact and they deliver on a return on the investment. Kathleen: Those are all great examples. And I'm really actually looking forward to checking them out because I think there are lots of brands that kind of check the box and have a podcast for example. But as a podcaster myself, I've really come to appreciate how much strategy there needs to be behind what you're podcasting about and how that fits in with your broader goals and then how that informs who you have on. Like, there's a lot of work that needs to be done before you sit down in front of the microphone and start talking. And so, can't wait to check a couple of those out and see what they're all about. Repurposing influencer content Lee: Absolutely. And one of the great things about all of this is of course the re-purposing opportunities, because when you are planning to repurpose as part of the content planning itself, atomizing or deconstructing the influencer content into ingredient content is easier. And it gives you a library of a resource to draw from to add to your sort of recipes, if you will, to follow the metaphor of other content types that you're creating. So, if you're contributing an article to an industry publication, you go, "Oh yeah, I talked to Kathleen and she said that really smart thing and I've already got that saved. I'll pop that into that article and contributing to Forbes." And are you going to be disappointed that you show up in Forbes? Probably not. Six months after you actually gave the quote in the first place. So, it's something that is the repurposing opportunity is great because it creates more value from a marketing standpoint. But also, it's a way of showing love to your influencers long after their original contribution and it keeps that love alive, which is super, super important in an organic relationship. Kathleen's two questions Kathleen: Absolutely. Well, I feel like I could talk about this forever with you because there are so many good nuggets here. But we do not have forever. And so, before we wrap up, there are two questions that I always ask all of my guests. We'd love to hear your answers on these. The first is that on this podcast we do talk a lot about inbound marketing. And I'm curious, having worked with so many different companies, is there one particular company or individual that really stands out who's just killing it with inbound marketing right now? Lee: I think I racked my brain around this a lot. And one company that I think that has had a long view of this and is doing really, really well that we work with is LinkedIn Marketing Solutions. So, about five years ago, Jason Miller, who was at LinkedIn at the time -- now he's at Microsoft, had tasked us with finding and interviewing influencers for a new guide he was putting together called The Sophisticated Marketer's Guide to LinkedIn. That one guide, five years ago, which had a 21,000% ROI, had become a sub-brand for LinkedIn. So, if you Google the expression Sophisticated Marketer's Hub, you will find an index of what that one guide has turned into. eBooks, podcasts, a video show, a print magazine, blog posts, obviously social -- they even repurposed the podcast into an actual book. They have learning courses. They verticalized a lot of this content for other specific industries and they're just... I think they're just doing an amazing job at creating a micro brand around this idea of the Sophisticated Marketer's Guide to fill in the blanks as it relates to LinkedIn as an inbound marketing exercise. Kathleen: It's fascinating how it has blossomed and sort of mushroomed into this other thing entirely over the years. Marketing is changing so quickly. That's the biggest complaint I hear from marketers is they can't keep up with it all. How do you personally stay educated and keep up with the changing landscape? Lee: Oh, that's a secret, Kathleen. I can't really... I'm just kidding. My network is the number one source for sure. Also, my team. One of my great joys in life is getting to meet with my team and talk about challenges and successes that they're having. And I learn an awful lot about that. I'm also afforded the opportunity to experiment with our agency. I'm still very much a marketing practitioner. So, whatever time I can carve out for experimentation is a great learning experience. I also subscribe to different topics, not so much websites but to topics so through social channels, there is content around marketing that surfaces to me. There are some individuals that I'll follow. Obviously, people like Ann Handley as an example. Certainly, I speak at a lot of events and rather than just... dine and dash as it were, I like to come in and I stay and I sit in on sessions. And also, competitive intelligence. I'm a big fan of understanding what the market is doing, not just direct... they're not just other marketing agencies, but also other businesses and really doing a lot of reflection and analysis on what seems to be working for other companies in the industry and creating some lessons at our company. We do quite a bit of knowledge transfer, lunch and learns and other structured learning opportunities. And so, all these sorts of things keep me accountable to sharing knowledge with my team and they are sharing knowledge with me as well, right? So, it's very dynamic situation, very symbiotic in that way. And yet, I still feel like I only know 10% of what I need to know. Kathleen: Oh amen. I have the same problem. There's never enough time. But, yes, it does definitely. I mean, you have an amazing network. And certainly, people like Ann Handley, et cetera, these are people that you can learn so much from. So, I love that idea. But I think for somebody who doesn't have a network, they could probably even approximate what you're doing by putting together a really curated Twitter feed or set of blogs they follow of people that clearly know a lot and absorb it that way as well. So, that's a great strategy. Lee: Yeah. Yeah, absolutely. And I can't underestimate the value of experimentation. And whether you're able to do the experimentation yourself or if you happen to be working with an agency and you can carve out a little budget for experimentation, I highly recommend it. How to connect with Lee Kathleen: Yeah. Now, if someone's listening and they want to learn more about Influencer Marketing or they want to reach out and ask a question or somehow get in touch with you, what's the best way for them to connect with you online? Lee: Well, people can certainly come visit us at toprankmarketing.com. And there, they can find our blog, which has many, many articles over the last five or six, seven years around Influencer Marketing, especially B2B Influencer Marketing. And you can certainly connect with me on the Twitter, L-E-E-O-D-D-E-N on LinkedIn or lee@lee.to. You know what to do next... Kathleen: All right. Great. I will put all those links in the show notes. So, if you would like to learn more or connect with Lee, head over there and you'll find all of those contacts. And if you're listening and you liked what you heard or you learn something new, we always appreciate a five-star review on Apple podcasts so that other people can find the podcast as well. Kathleen: And if you know someone else doing kick ass inbound marketing work, tweet me at @workmommywork because I would love to make them my next interview. Thank you so much, Lee. This was a lot of fun and very informative. Lee: Thanks Kathleen.

J. Dianne Dotson is a science writer and science fiction author. She published HELIOPAUSE: THE QUESTRISON SAGA: BOOK ONE in 2018, and its sequel EPHEMERIS: THE QUESTRISON SAGA: BOOK TWO in 2019. Dianne gained a Bachelor of Science in Ecology and Evolutionary Biology and used her skills in laboratory and clinical research. She began content and science writing in 2010. Currently, Dianne works as a freelance science writer, novelist, short story writer, watercolorist, and volunteer. Contact J. Dianne: Web: jdiannedotson.com Twitter: @jdiannedotson Instagram: jdiannedotson Contact Avrohom: Web: https://asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg [00:30] Give us a short synopsis of The Questrison Saga. [07:13] As you know, #AskTheCEO is a technology show, where we talk about technologies, such as IoT, Cybersecurity, AI, and the tie-in to Science Fiction is that science fiction influences technology. As a Sci-Fi writer, and a research scientist, what technology trends are you seeing, that might have been influenced by Science Fiction? [07:13] Star Trek influenced technology! [08:07] The movie Gattaca influenced AI in HealthCare, such as Genomics. [08:07] What is the future of healthcare? [10:15] Sci-Fi influences AI to deliver mental health care. [12:00] The future of AI is Fairness – it will eliminate bias, such as racial, gender, and color. [13:48] I’m truly amazed by the constant and rapid innovation in technology, such as AI, The Internet of Things, and 5G. Just imagine, within a few short years (if not sooner), there will be billions of these connected devices connecting our cities, homes, and businesses. We’re literally living in science fiction! [14:28] What will the future be like? [14:50] We have replicators! [16:24] Virtual Reality will help deliver better mental health care by connecting people around the world. [17:24] Question from Tamara McCleary, CEO Thulium: As a novelist and someone who has a visionary mind, what would the Singularity look like? [19:25] Question from Tamara McCleary, CEO Thulium: They say real life is stranger than fiction. How does real life fuel your science fiction writing? [22:30] Question from Jola Burnett, VP GfK Consumer Life: What are some of the sources of inspiration for the Sci-Fi world - and the technology/tools that exist in this universe? [25:00] We live in a time of powerful technology, but it’s our connection to each other that forms our happiness and well being. The technology is just the icing on the cake. [25:14] I understand that when you’re not writing spellbinding novels, you’re working with clients on projects, such as writing about technology, the environment, and other interesting topics. What kinds of topics do you love to write about, and how do people connect with you to engage you on a project? Connect with Dianne here: https://jdiannedotson.com/ [28:43] Do you have any parting words of wisdom to share with the audience?

My guest on this episode of the Digital Supply Chain podcast is global influencer Tamara McCleary (aka @TamaraMcCleary on Twitter).Tamara is the CEO of Thulium (@Thuliumco on Twitter), a social media marketing agency focused on strategy and analytics.Tamara is also a good friend and knows the tech, and supply chain space upside down and inside out, so I was stoked when she agreed to come on the podcast. You can tell from the banter that we go back a long way. Tamara asks me probably as many questions as I asked her!We had a fun, wide-ranging conversation about the rise of consumer power, the increasing importance of customer experience, and how those topics impact on supply chains.Here's how the conversation broke down:00:26 Tamara, would you like to introduce yourself? 02:16 What are the principle advantages organisations can get from digitising their supply chains?03:42 Consumers have far more power now because we are living in a social media age…05:50 Will digital supply chain create an opportunity for manufacturing to go straight to the consumer?08:51 Customer experience story12:20 In this universe, we all now expect our goods to be delivered immediately, and we use this need for instant gratification to filter for suppliers…16:46 Increasingly we are becoming more aware of issues in suppliers supply chains, and reacting accordingly…20:06 More and more people are becoming aware of their supply chains and it is informing their purchasing decisions22:10 Companies that integrate social media into their supply chain have a vastly superior customer experience 26:00 What haven't we talked about that you'd like to mention, and if people want to connect with you of Thulium, where can they find you?

Thought leaders are often seen as an authority within their niche, based upon their expertise and knowledge.  As a marketer, what if you could be the authority and develop your own thought leadership platform, bolstered by your unique marketing expertise?  Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you. In this episode, Louisa speaks with multi award winning marketer, Tamara McCleary. Tamara is the CEO of Thulium, the social media marketing agency that focuses on strategy, storytelling and analytics. Tamara is a pioneer in data driven social media marketing, advising some of the globe’s top technology companies such as Verizon, IBM, Mercer, Dell EMC, and AWS.  Her dynamic approaches to digital marketing has won her the esteemed title of #1 Most Influential Women in MarTech by B2B Marketing, as well as Top Digital Marketer by Brand 24 in 2019.  Tamara has a unique and refreshing outlook on how great marketing strategies can be implemented. In this episode, she highlights some of the hurdles we can all face including AI and new tech, proving your worth as a digital marketer and why you should be building a thought leadership platform.  Also featured in this episode Tamara’s backstory – From registered nurse to world renowned entrepreneur Why you should find your niche How remote workforces are the future Tamara’s business model of collaboration not competition and why it works How storytelling is vital for the modern digital marketer Proving a marketer's worth using data and statistics Why all of our expectations are changing because of AI The human-machine relationship and the risks we all face Creating a thought leadership platform and standing out from the competition How to choose the right social platforms for the content you share The real reason you should keep it positive and avoid politics Links:  Thulium Academy Thought Leadership Course (free!) Tamara McCleary : Website Tamara McCleary : Twitter  Thulium: Website  Tamara McCleary: LinkedIn  Interactive Minds Website Join Interactive Minds' Facebook Group  

Here's THE winning formula for your career: "Act 1, introduce your hero and put him in a tree. Act 2, set fire to the tree. Act 3, get him out of the tree.” Yeah, there’s a story behind that quote, which is only fitting, because we’re going to talk about how storytelling can open new doors for you and your organization (1:42). We also see how work-life balance could shift in the future with Tamara McCleary (20:57), and assert ourselves with Leadership Power Language (43:57). HIGHLIGHTED LINKS Webinar: Storytelling for Success  Webinar: The Future of Work (with Tamara McCleary)  Webinar: The Gartner 2019 CIO Resolutions  Report: Gartner's Essential Guide to Marketing Personalization  THE CONVERSATION RUNDOWN 0:00 -- Introduction 1:42 -- Ed Gabrys: You Must Tell Stories 2:09 -- Aren't stories too soft? 4:51 -- Is it a matter of semantics? 7:23 -- Can you tell too many stories? 8:14 -- When a story doesn't work 10:11 -- Stories for employees 14:01 -- Can we all be storytellers? 17:18 -- A powerful story in six words 19:21 -- Upcoming Gartner Webinars 20:57 -- Tamara McCleary: Are you ready for the future of work? 21:58 -- The future of work-life balance 27:58 -- AI for the other guy 30:14 -- Gartner Conferences calendar 31:32 -- Tamara McCleary: Why will AI create more free time? 40:57 -- Gartner ThinkCast Deeper Thinking 42:15 -- Ahead on Gartner ThinkCast 43:57 -- Tina Nunno: Leadership Power Language 44:16 -- Impact of digital culture on IT leaders 46:27 -- Enterprise biases you must curtail 49:51 -- Effective leadership power language 52:38 -- Closing Thoughts  

Here is episode forty-two of S. Chris Edmonds' Culture Leadership Charge video series. In these concise videos, Chris presents the best practices for creating and maintaining a purposeful, positive, productive culture - at work, at home, and in your community. Today's focus: generosity - of leaders, employees, and organizations - is growing in importance. Chris describes insights from Tamara McCleary and Susan Baroncini-Moe about how senior leaders must demonstrate generosity and inspire it across their companies.

[Tamara McCleary](https://twitter.com/TamaraMcCleary?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) is the founder of Thulium and a business futurist. I enjoyed chatting with her about the future of marketing, something we rarely think about as we rocket forward into a brave new world.

[Tamara McCleary](https://twitter.com/TamaraMcCleary?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) is the founder of Thulium and a business futurist. I enjoyed chatting with her about the future of marketing, something we rarely think about as we rocket forward into a brave new world.

How do you get to the top of the influence game in technology? Tamara McCleary took an unusual route starting with a graduate degree in molecular physiology and a job in nursing. Yet this background in science and medicine turned into a passion for other technology, from artificial intelligence, quantum computing, internet of things, and more. She's a world traveler providing keynote speeches on subjects like the future of work. International branding expert, technology futurist, social media marketing/digital strategy consultant, and Thulium CEO Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015 to 2018 by Onalytica. Tamara was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. Tamara is an IBM Futurist & creator of the trademarked RelationShift® method. Tamara provides advice to C-Suite professionals on the impact of technology and preparing your customers and employees for change. In this podcast she spends a lot of time counseling companies on the best way to work with influencers. Enjoy the show!

Welcome to Episode #50 of Extraordinary Women Radio! I love this milestone! So many incredible stories I've had the opportunity to share. Have you ever had a mentor or a coach who has shaped the trajectory of your life… of your business? Well one of these women for me is Tommi Wolfe – and I’m super excited to host Tommi today on Extraordinary Women Radio. I always say that Tommi helped my business grow up in those early years - and we talk about some of those lessons in today’s episode. And in fact, I’ll share how the whole concept of Extraordinary Woman was actually birthed in Tommi’s office several years ago! Tommi has spent an incredible lifetime building companies – starting as a single mom in South Africa. Her stories are inspiring and her wisdom rich. She is currently the CEO of Top Six Business Coach and Bronze Birch Marketing. She supports a network of talented business coaches in 3 countries, all of whom specialize in helping solopreneurs to create abundant, lucrative and meaningful businesses. In this episode we talk a lot about smart ways to grow your business, lifestyle, reinvention and everything else in between! Tommi will be one of our Circle of Inspiration Facilitators at the May 29 Extraordinary Women Connect event – along with Tamara McCleary and Mia Voss. It’s going to be an incredible night of connecting with great women. Go and do the hard things that you are avoiding today. They need to be done. ~Tommi Wolfe

Today's Extraordinary Women Radio is with Mia on the Go: Mia Voss! Mia is the ultimate traveler & people connector. She’s built her business around the love of story telling, travel, cars and being a cheerleader for the things she loves. She shares the story of how at 50, she decided to go nomadic. And it was in that journey that Mia became an accidental entrepreneur, opening her world to the lifestyle-aligned business she runs today that let's her travel the world, drive cool cars and drink great wine! We talk about building an influencer brand and building a powerful collaborator tribe. You’re going to love her! She’s currently working with brands such as Lexus, Toyota, BMW, Mazda, Collette Travel and more. Mia has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. She has been the producer, host and guest on more than 300 online episodes and has interviewed more than 500 guests. In 2015, she decided to embrace her approaching 50’s and began traveling. And she hasn’t stopped since! Mia shares so much rich wisdom in the interview! One of my favorites was: "Practice saying no - without an explanation." ~Mia Voss To learn more about Mia, visit her web site or follow her on Facebook, Twitter or LinkedIn, and be sure to catch her Drinking with the Dragon show on Friday evenings! AND If you’d like to meet Mia face to face, I’d like to invite you to my May 29 Extraordinary Women Connect event next month in Denver, where Mia will be on the Circle of Inspiration Panel, along with two other master marketers! Tamara McCleary – who has been named the #1 most influential woman in MarTech by B2B Marketing and a top 1% social media influencer in the world! Catch Tamara's Extraordinary Women Radio interview that I did with her last summer here.  Tommi Wolfe – CEO of Top Six Business Coach and Bronze Birch Marketing, supporting a network of talented business coaches in 3 countries. Watch for Tommi's Extraordinary Women Radio interview next week! It’s a rockstar panel… and I’d love to see you there! Register for the May 29 Extraordinary Women Connect event today, as this event often sells out! It's all about connecting great women to great women in meaningful story. It’s an intimate and fun gathering of real connection with some really amazing women – so join us!    

The buzz: “…We are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation” (James Dyson, 2005). Welcome to the Digital Era, where new technology terminology, hype and interpretations bombard us daily at work and at home. What do IoT, ML, Big Data, and Blockchain really mean? How will they impact your organization, customers, business partners, and lifestyle? The experts speak. Tom Raftery, SAP: “I want to die on Mars – just not on impact” (Elon Musk). Dion Hinchcliffe, Constellation Research: “Everything flows and nothing abides, everything gives way and nothing stays fixed” (Heraclitus). Tamara McCleary, Thulium: “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep” (Scott Adams). Join us for The State of Innovation 2018: Fluff vs. Fact – Part 2.

The buzz: “…We are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation” (James Dyson, 2005). Welcome to the Digital Era, where new technology terminology, hype and interpretations bombard us daily at work and at home. What do IoT, ML, Big Data, and Blockchain really mean? How will they impact your organization, customers, business partners, and lifestyle? The experts speak. Tom Raftery, SAP: “I want to die on Mars – just not on impact” (Elon Musk). Dion Hinchcliffe, Constellation Research: “Everything flows and nothing abides, everything gives way and nothing stays fixed” (Heraclitus). Tamara McCleary, Thulium: “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep” (Scott Adams). Join us for The State of Innovation 2018: Fluff vs. Fact – Part 2.

The buzz: “I refuse to be intimidated by reality anymore. What is reality? Nothing but a collective hunch” (Lily Tomlin). Welcome to the Digital Era, where new technology terminology, hype and interpretations bombard us daily at work and at home. What do IoT, ML, Big Data, and Blockchain really mean? How will they impact your organization, customers, business partners, and lifestyle? The experts speak. Tom Raftery, SAP: “When wireless is perfectly applied the whole earth will be converted into a huge brain…” (N. Tesla). Dion Hinchcliffe, Constellation Research: “We must let go of the life we have planned, so as to accept the one that is waiting for us” (J. Campbell). Tamara McCleary, Thulium: “It's never too late to be what you might have been” (G. Eliot). Jim Harris, Management Consultant: “… the unreasonable [man] persists in trying to adapt the world to himself…all progress depends on the unreasonable man” (G.B. Shaw). Join us for The State of Innovation 2018: Fluff vs. Fact.

The buzz: “I refuse to be intimidated by reality anymore. What is reality? Nothing but a collective hunch” (Lily Tomlin). Welcome to the Digital Era, where new technology terminology, hype and interpretations bombard us daily at work and at home. What do IoT, ML, Big Data, and Blockchain really mean? How will they impact your organization, customers, business partners, and lifestyle? The experts speak. Tom Raftery, SAP: “When wireless is perfectly applied the whole earth will be converted into a huge brain…” (N. Tesla). Dion Hinchcliffe, Constellation Research: “We must let go of the life we have planned, so as to accept the one that is waiting for us” (J. Campbell). Tamara McCleary, Thulium: “It's never too late to be what you might have been” (G. Eliot). Jim Harris, Management Consultant: “… the unreasonable [man] persists in trying to adapt the world to himself…all progress depends on the unreasonable man” (G.B. Shaw). Join us for The State of Innovation 2018: Fluff vs. Fact.

"December is the cruelest month," with apologies to the poet T.S. Eliot, because managing through end-of-year selling, budgeting, and just plain surviving is hard. In episode 268 of CXOTalk, host Michael Krigsman speaks with two experts who can help you ease the transition to 2018.Minette Norman runs Engineering Practice at Autodesk, where she manages the work and collaboration of 3,500 engineers, a position traditionally held by men. Tamara McCleary is one of the most well-known keynote speakers on topics related to digital transformation in the world.

"December is the cruelest month," with apologies to the poet T.S. Eliot, because managing through end-of-year selling, budgeting, and just plain surviving is hard. In episode 268 of CXOTalk, host Michael Krigsman speaks with two experts who can help you ease the transition to 2018.Minette Norman runs Engineering Practice at Autodesk, where she manages the work and collaboration of 3,500 engineers, a position traditionally held by men. Tamara McCleary is one of the most well-known keynote speakers on topics related to digital transformation in the world.

The AI in our lives, with Tamara McCleary Tamara is an International branding expert, technology futurist, marketing/digital strategy consultant, and Thulium CEO. She is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015, 2016, and 2017 by Onalytica. She ranks Top 5 in AI, Robotics, & IoT. Top 50 inn Big Data as well as Top 15 Machine to Machine (M2M), Top 50 Blockchain & Top 50 Digital Transformation influencer 2016. She was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. She is also an IBM Futurist & creator of the trademarked RelationShift® method. She is a frequent keynote speaker, and was ranked as the #1 social influencer at numerous recent conferences in 2016 & 2017 including: IBM Amplify, DistribuTECH, Enterprise Connect, Channel Partners, RSA, NAB Show, Gartner Security, and IBM Interconnect. Contact Tamara: Web: http://thulium.co/ Web: http://tamaramccleary.com Twitter: @TamaraMcCleary LinkedIn: https://www.linkedin.com/in/tamaramccleary/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 Avrohom is a Cybersecurity advisor who specializes in security solutions for Telecom Providers and Contact Centers in Global Organizations. He comes from a 20+ year career in Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global IoT expert by Postscapes.com, followed worldwide on Twitter, and a frequent speaker on using technology to accelerate revenue growth. Avrohom is also the founder of #AskTheCEO, an online technology thought leadership community, whose mission is to create an online platform where people can go to learn about the latest in technology, without a sales pitch, jargon, or call to action. Listen to him share the latest technology trends, tools, and best practices, on #AskTheCEO — broadcasted on YouTube, with all shows available on iTunes and Sound Cloud.

How is the relationship between IT and its customers changing? HP’s Gwen Becknell and digital transformation influencer Tamara McCleary tell Michael Krigsman of CXOTalk about digital transformation in information technology. Becknell is Senior Director of End-User Experience Services within Infrastructure Services at HP, Inc. McCleary is the CEO and founder of Thulium, which assists Fortune 1000 companies in developing brand identities with a focus on social media.

How is the relationship between IT and its customers changing? HP’s Gwen Becknell and digital transformation influencer Tamara McCleary tell Michael Krigsman of CXOTalk about digital transformation in information technology. Becknell is Senior Director of End-User Experience Services within Infrastructure Services at HP, Inc. McCleary is the CEO and founder of Thulium, which assists Fortune 1000 companies in developing brand identities with a focus on social media.

Welcome to the What’s Next! Podcast with Tiffani Bova.  This week’s guest is Tamara McCleary. Tamara is an international branding expert, a technology futurist, and the CEO of Thulium. She was named the #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 3rd most mentioned person on Twitter by CMOs. Tiffani and Tamara talk about What's Next! in the future of marketing, sales, AI, customer experience and let’s not forget 3D printed shoes. It's fascinating to understand how all of these components fit together into one conversation. People have changed; expectations have changed; and, the future of retail, artificial intelligence, and customer success is changing daily.   In this episode: 3:40 – Is 3D, instant gratifications commerce the future? 4:48 – The future of shopping 5:47 – Hyper-personalization of products 7:48 – What is artificial intelligence? 8:18 – What is machine learning? 8:34 – Tesla, the great example of machine learning 9:05 – Why machine learning is fascinating 10:53 – Why do some retailers are failing while other are thriving? 14:13 – Using data in new, competitive ways to access the customer experience 17:19 – How can salespeople get better in segmenting by using data or AI or machine learning by understanding behavior? 17:38 – How to ask the right questions of data 20:50 – Machines have bias 21:37 – Customers experience on the new battleground 22:32 – Who owns customer experience? 24:18 – What’s a common metric by which to measure customer success? 25:08 – What CMOs say about customer success 28:33 – How incentivizing increases the lifetime value of a customer   Running time: 33:12   Subscribe on iTunes   Find Tiffani on Social Media: Facebook Twitter LinkedIn   Find Tamara on social: Website LinkedIn Twitter Facebook      

One of the speakers at our upcoming Leonardo Live event is the one and only Tamara McCleary (aka @tamaramccleary), CEO of Thulium (http:www.thulium.co). Tamara will be giving a talk on the topic of machine learning. I asked Tamara to come on the show to give us a preview of her talk about Machine Learning and some of the more compelling ways it can be used. As ever, Tamara knocked it out of the park :)   Tamara is @TamaraMcCleary on Twitter, is CEO of Thulium, and is also very active on LinkedIn.

I am so excited about this week’s episode of Extraordinary Women Radio interview with Tamara McCleary. Tamara is the Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media based marketing in the tech world. For me personally, and as someone who has helped others build thought leadership brands for nearly two decades, I feel like Tamara offers some of the most relevant and grounded brand advice for our times… especially in the world of social media where there is so much noise these days.  If you are one my clients or listeners in the midst of taking the leap into your what’s next…  if you have gotten clear about your purpose – how you’re meant to matter and are ready to be  seen, be heard and put your voice out into the world in a bigger way – you don’t want to miss this episode! Tamara is an internationally recognized expert on branding, influence & social business in the world of technology. She has deep expertise in both B2B and B2C marketing, social influence and technology. Let me give you just a taste of how Tamara has been recognized as a social influencer. She is ranked in the Top 1% of global Social Media Influencers.  She is listed as one of the Top 50 Social Influencers of 2015 and one of the Top 50 Big Data Influencers of 2016. She is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing. So impressive, and during our interview today, Tamara shares so much rich wisdom about developing your social brand in a way that is true to who you are – and for those of you who know me – you know that’s something I get really excited about. She gives great tips on how to build your online brand strategy – and shares a litmus test for deciding what’s worthy of posting on social media – for your brand. Tamara talks about the difference between a popularity-focused strategy and a trust-focused strategy – and how important it is to check our egos at the social media door. On top of all of this, she brings some real world life wisdom by sharing deeply personal and vulnerable stories about her life and the lessons she learned.

What's The Word? celebrates four years of being on the air on BlogTalkRadio.  This podcast is an extension of my marketing company, Vallano Media, LLC In this special episode, you will hear snippets from some of the guests who appeared on this show like Tamara McCleary, Peter Roussel, Betty Uribe, Kelly Hungerford and Kerry Gorgone. Website: www.vallanomedia.com/podcast-2 Facebook: www.facebook.com/vallanomedia/ Twitter: @chevd80 Instagram: @chevaljohn Snapchat: @chevaljohn35 LinkedIn: www.linkedin.com/in/chevalj/   

Tamara McCleary, Founder and CEO of Thulium, joins the Bryan Kramer Show for real talk on the power of personal brand building, making difficult business decisions, and building relationships with and through technology. In This Episode How personal brand building will help you succeed in business and in life Why spending less time on social media will help your brand succeed Why knowing your story is key to building your brand Why vulnerability makes your brand more relatable Resources Tamara McCleary on Twitter: @tamaramccleary Acuity Scheduling Thulium Visit BryanKramer.com to hear more Human Conversation.

In episode 46 of the Graduate Job Podcast, I am joined by award winning fashion blogger and social media manager Tamara McCleary, who shares her inspirational story of how she landed her dream job with the help of her fashion blog. In this half hour Tamara details the background to her fashion blog Bonafide Supernova, how it has grown, top tips for starting your own blog, and how it led to her current job as a social media manager. It’s an inspiring story, and no matter where you are on your job search, this is an episode you will not want to miss. As always, all links to everything we discuss and a full transcript are available in the show notes at www.graduatejobpodcast.com/supernova.  Before we start a quick request from me, your feedback helps me to create the episodes you want to hear, so I’ve set up a super simple and very quick survey, as I want the show to best serve your needs. It’s got 5 questions and will take you just a minute, so if the podcast is helping you, please show your appreciation and check it out at http://www.graduatejobpodcast.com/survey/ . I look forward to hearing your thoughts. But in the meantime, let’s crack on with the show. MORE SPECIFICALLY IN THIS EPISODE YOU’LL LEARN ABOUT: Top tips to starting your own blog The importance of choosing a blog topic you are passionate about Why experience trumps everything when it comes to your jobsearch How to create content so that recruiters come to you Why you should think about partnering with someone to kickstart your blog The importance of networking and promoting your blog Why it’s not a question of quitting, but about stepping up your game

As we run headlong into 2016 let’s take a moment to reflect on what we want our businesses and our own personal brands to represent to the world, and what it means to be a conscious business. Learn more about this episode on the blog: http://bit.ly/2k88Az9 --- Support this podcast: https://anchor.fm/jfouts/support

The TalentCulture #TChat Show is back live on Wednesday, December 16, 2015, from 1-2 pm ET (10-11 am PT). Last week we talked about a few of our favorite #TChat shows, and this week we’re going to talk about the power of relationships from the bedroom to the boardroom. One of the most critical elements of any relationship is one of trust. Couples who build a strong sense of trust are happier, just as those in trustworthy work relationships are more productive and have better connections with those they work with.   The same is true at home and in the workplace. Business leaders including HR must inspire trustworthy relationships since they’re responsible for internal customers and decreasing attrition, increasing employee engagement, decreasing sick days, increasing productivity, enhancing communication between departments, tearing down silos, and so much more. How can we all create a more trustworthy work environment for all our relationships that lead to a sphere of greater happiness, connectivity and productivity?  Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about the power of relationships from the bedroom to the boardroom with this year's final guest: Tamara McCleary, internationally recognized expert on relationships and conscious business. Thank you to all the TalentCulture sponsors, partners and supporters!

Tamara McCleary (@TamaraMcCleary) is the creator of Relationshift and an internationally recognized expert on relationships and conscious business. She’s constantly on-the-road speaking at events across the country. Based on her Instagram I can tell you she usually gets a window seat. The Boulder resident is arguably the most inspirational guest to-date that I’ve had an opportunity to converse with on Why I Social. From business to simply enjoying life, Tamara has the pulse on what it takes to make the shift that we as individuals need to truly find that “happy place” in our lives. This Week On Why I Social, Ben and I talk about: Reinventing our lives and relationships Being a public speaker The myth of “work/life” balance This Week's Episode (and don't forget to subscribe!)  iTunes (Direct Link) Stitcher Radio (Direct Link) The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics Share with #WhyISocial Subscribe on iTunes or Stitcher RadioFollow at @WhyISocial. Thank you's to @Zoomph, @BenjoBeats and @JeffJanuszek

Minter Dialogue Episode #147 — This interview is with Tamara McCleary, Ms RelationShift, who is an expert in relationships and organizational culture. An internationally recognized speaker and author, Tamara is ranked in the Top 1% of global Social Media Influencers. In this podcast, Tamara and I discuss ways to help foster relationships in business, to break down silos, work across channels and different cultures. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Tamara McCleary is a national speaker, business performance specialist, writer, social media expert and relationship economist. She has spoken to over 1,000 audiences and is ranked in the Top 1% of global Social Media Influencers. Past clients include KPMG and the U.S. Department of Defense.  Tamara speaks on the topics of team relationships, employee satisfaction and retention, the emerging relationship economy, social media, sales performance, customer service, customer acquisition and retention, entrepreneurship and more.  Tamara's background includes, Director of Sales and Marketing for a successful national medical device company, as well as, sales and marketing achievements.  She was named Top Sales Achiever nationally three years in a row for a biotechnology firm before launching her own successful national consulting firm based out of San Francisco, California.  Tamara is the creator of the trademarked RelationShift® method, enabling individuals and businesses to improve virtually any relationship. Tamara changes lives and transforms businesses. Website: www.tamaramccleary.com Linkedin: tamaramccleary Facebook: tamaramccleary01 Twitter: @tamaramccleary Instagram: @tamaramccleary Google+: tamaramccleary