Podcasts about Social advertising

In der aktuellen Episode des Digital Marketing Upgrade Podcasts spricht Thomas Besmer mit Lars Bude über das richtige Testing von Social Ads. Lars, seit 2017 als Social Ads-Experte tätig, teilt seine Erfahrungen und Best Practices. Die Herausforderungen des Social Ads Testings Datenschutzregelungen wie Apple Tracking Transparency und DSGVO erschweren aussagekräftige Tests. Oft fehlt es an einer klaren Teststruktur, was zu wenig belastbaren Ergebnissen führt. Der Wandel: Fokus auf Creatives Früher war Social Advertising sehr technisch, heute bestimmen Creatives über 70 % des Kampagnenerfolgs. Dennoch bleiben strategische Tests auf Produktebene und Wertversprechen essenziell. Das Testing Framework Lars nutzt ein vierstufiges Modell: 1. Angebot testen 2. Wertversprechen validieren 3. Anzeigenkonzept entwickeln 4. Anzeigenelemente optimieren Effiziente Testmethoden Bei kleinen Budgets verzichtet Lars auf das AB-Test-Feature von Meta und nutzt stattdessen strukturierte Anzeigengruppen. Bei großen Accounts kommen Bulk-Tests zum Einsatz. Messung & Dokumentation Haupt-KPIs im E-Commerce sind Kaufkosten und ROI. Ergänzend helfen Klickrate und Warenkorbabbruchrate zur Analyse. Zudem nutzt Lars einen Creative Hub, um Tests systematisch zu dokumentieren. Drei zentrale Learnings Gründliche Vorbereitung: Markt, Produkt und Zielgruppe genau verstehen. Priorisierung: Die wichtigsten Tests zuerst durchführen. Regeln brechen: Unkonventionelle Ansätze testen, um Innovation zu fördern.

In dieser Episode des «Digital Marketing Upgrade» Podcasts diskutieren Thomas Besmer und Thomas Hutter die zentralen Trends und Entwicklungen, die das Jahr 2024 im Social Advertising geprägt haben. Zudem wagen die beiden einen spannenden Ausblick auf das kommende Jahr 2025. Ein Schwerpunkt der Episode ist der Einfluss von KI und Automatisierung auf das Performance-Marketing. Die beiden beleuchten, wie Tools wie Meta Advantage+ und TikToks Smart Optimization die Arbeit von Marketern revolutionieren und warum datengetriebene Ansätze und dynamische Werbemittel immer mehr an Bedeutung gewinnen. Ein weiteres Thema dieser Episode sind Datenschutzmassnahmen und ihre Auswirkungen auf personalisierte Werbung. Thomas Hutter erklärt, wie Unternehmen durch die Integration von serverseitigem Tracking und optimierten CRM-Schnittstellen Zielgruppen auch unter strenger Regulierung effizient erreichen können. Abschliessend sprechen die beiden über Plattformtrends und Zukunftsthemen wie Live Shopping, Voice Marketing und immersive Erlebnisse durch Augmented Reality. Ein weiteres Thema dieser Episode ist die Datenqualität und serverseitiges Tracking. Thomas Hutter erklärt, wie Unternehmen mit der Conversions API und CRM-Integrationen eine präzisere Zielgruppenansprache erreichen können, trotz steigender Herausforderungen durch Datenschutzmassnahmen. Kreativität steht ebenfalls im Fokus: Dynamische Anzeigenformate, authentischer User-Generated Content (UGC) und Plattform-spezifische Werbestrategien sind entscheidend für den Erfolg im nächsten Jahr. Abschliessend sprechen die beiden über das Meta Power 5 - oder auch Meta Performance 5 - Framework, das fünf wesentliche Strategien für die Optimierung von Meta-Kampagnen bietet. Sie diskutieren, wie Unternehmen durch automatisierte Platzierungen, dynamische Anzeigen und vereinfachte Kampagnenstrukturen effizienter und erfolgreicher werben können.

(00:00) Intro (01:08) Open AI lanceert Search GPT voor iedereen (06:37) Google onthult digitale vingerafdruk voor alle AI-content (10:36) DDMA Social Advertising Benchmark 2024: Meer aandacht voor awareness-campagnes in paid social (14:49) LinkedIn introduceert post-boosting functionalteit voor gerichte leadgeneratie met organische content (17:35) Google lanceert brand-guidelines instellingen voor ads in Performance Max campagnes (19:40) Invoering Ja-sticker heeft weinig effect op koopgedrag (23:50) Pulse from the past: ChatGPT met chatinterface voor het grote publiek (25:32) De AI-cirkel is rond: Zelfs Notepad en Paint krijgen AI-functionaliteit (27:05) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content. Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads. [00:10:37] AI Exploits Human-Like Errors For Authentic Advertising [00:13:30] Creative Tools For Marketing [00:14:17] Exploring AI Tools For Creative Design Solutions [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] AI Prompts Transforming Artistic Creation And Education [00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls [00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging [00:31:53] Beginner AI Resources [00:33:27] EDGE of The Web Sponsor: Wix Studio [00:34:46] Upcoming Webinar Announcement Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/AkvileDeFazio LinkedIn: https://www.linkedin.com/in/akdefazio/

Mon, 16 Sep 2024 01:00:00 +0000 https://digitalmarketingupgrade.podigee.io/244-social-advertising-news-kw-3724 5c32c78f32adfb65529d830e8d65c023 Fünf Meta Ad Updates, Neues YouTube Werbeziel, Pinterest gibt Gas und mehr Konferenzen: September 2024 - Ads Camp, Köln (DE) Septzember 2024 - OMT, Wiesbaden (DE) Oktober 2024 - Bornsocial, Padderborn (DE) 6. & 7. November 2024 - Social Media Summit, Engelberg (CH) Host: Thomas Besmer Produktion: Hutter Consult AG Hutter Consult AG Seminare der Hutter Consult AG 244 full Fünf Meta Ad Updates, Neues YouTube Werbeziel, Pinterest gibt Gas und mehr no Thomas Besmer - Hutter Consult

Microsoft Ads mit neuen Updates, Neue Werbeplatzierung bei Meta, TikTok Partnerschaft mit NFL, Google Video Ad Kampagnen werden bei Demand Gen integriert und neues Layout für Side Link in Meta Ads

Meta mit Dritt-Datenintegration, TikTok und Amazon IN-App Shopping, TikTok stagniert, Snapchat Ads wird einfacher.

Elon Musk verklagt Werbekunden, Meta und YouTube machen unerlaubte Werbung, Meta Ads Updates, KI-Potenzial im Paid Media Bereich und mehr.

Metas Quartalszahlen, Reddit Content, Snap erreicht 850 Mio. User und Pinterest wächst langsamer als erhofft.

Dans cet extrait, Quentin Fitamant, Head of Studio chez Stride-Up, nous détaille pourquoi et comment déployer une Creative Strategy aux petits oignons pour sa marque e-commerce.Il nous donne aussi tous ses conseils pour trouver des concepts marketing et des idées d'ads, et surtout nous partage son process pour les a/b tester précisément._______________________________________ L'invité du jourSuivez Quentin sur LinkedIn_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Neue Attributions-Einstellung bei Meta, Targeting-Ausschlüsse bei Meta werden eingestellt, Tiktok Ads auf Desktop, 30% höhere Werbekosten über iOS und mehr

Meta Ads Updates, Meta AI Avatare für Influencer, Growth Marketing und mehr

Meta Ads Updates, TikTok AI Avatare in Ads, YouTube mit unblockierbaren Ads, Reddit als Werbekanal und Personalisierung als Schlüsselfaktor

Nella puntata di oggi parleremo di Social Advertising ovvero delle strategie di promozione pubblicitaria attraverso i social media e lo faremo con un ospite speciale: Cristiano Boschetti. Cristiano è un consulente e docente che si occupa di strategie di performance marketing e in particolare di advertising sui social. Una nuova puntata ogni martedì alle 7. Se vuoi contattarmi, mi trovi su Linkedin come Giacomo Giuri o all'email ⁠⁠⁠⁠⁠⁠⁠giurigiacomo@gmail.com⁠⁠⁠⁠⁠⁠⁠.  Puoi anche fissare una call conoscitiva gratuita con me a questo link: ⁠⁠⁠⁠⁠⁠⁠https://calendly.com/d/cj8f-8jk-tdv⁠⁠

TikTok mit AI-Tools für die Anzeigenautomatisierung, TikTok Ads Manager User Playbook, PayPal startet Werbenetzwerk, Snapchat Studie, Google fügt Opt-In für Video Enhancement Ads ein und LinkedIn verkleinert organische Link-Beiträge.

DSGVO, Meta AI in Europa, TikTok Ads Updates, Video Product Ads in Meta und Marketing ohne Cookies.

KI unterstützt Meta Werbetreibenden mit neuen Funktionen, Netflix Ads, Google Responsive Search Ads, TikTok mit KI Label und verbesserte Datenanalyse von ChatGPT.

Facebook Ads mit Site-Links, Multi-Advertiser Ads für Meta Instant Forms, Reddit mit Dynamic Product Ads und Verschiebung der Cookieokalypse.

Meta Ads Updates, Druck auf TikTok, Tipps für Meta Lead Ads, Fehler in Metas Werbesystem und die Macht der Kurzvideos.

In der Episode 99 des «Digital Marketing Upgrade» Podcasts tauchen Thomas Besmer und Gastexperte Daniel Levitan tief in die Welt des Social Advertising ein. Daniel erläutert dabei, welche Taktiken tatsächlich Ergebnisse liefern und wie innovative Strategien helfen, sich von der Konkurrenz abzuheben. Es werden die neuesten Trends diskutiert, erfolgreiche Kampagnen analysiert und Einblicke in die Psychologie hinter effektiven Anzeigen gegeben. Die Episode bietet nicht nur Theorie, sondern auch praktische Tipps, die sofort umsetzbar sind.

Meta Ads Updates für bessere Kampagnenleistungen, Bye bye Universal Analytics, Reddit Ads mit AI Support und TikTok kämpft in den USA für die eigene Unabhängigkeit.

Meta mit neuen Ads-Updates, Reddit mit neuem Werbeformat, TikTok könnte in den USA verboten werden und mehr.

In this episode we're joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!In this episode:08:10 Paid social ads - your invitation to new potential customers.12:45 Why it's important to consider ad placement and design for attention on different platforms.14:11 Repurposing content, and reaching wider audiences through video.19:56 Ads create sense of belonging and story.21:49 How and why analysing target customers for best engagement is so important. Resources mentioned in this episode: Northbeam – weekly newsletter for platform dataThinkbox – video specific data insights/events More about our guests:Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle's passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Connect with Danielle here: https://www.linkedin.com/in/danielle-gipps-7aa098110/ Carla is a marketeer with over 9 years' experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies. Connect with Carla here: https://www.linkedin.com/in/carla-rovaris-793831b6/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Werbung auf Threads, Content Atomization, Google Marketing Mix Modeling, WhatsApp Flows und Google Consent Mode V2.

Meta Advertising Updates, TikTok mit AI Creatives, TikTok mit wachsender Nutzung, Google Performance Max und Google Ads Daten endlich in GA4.

Wie kann die Integration von betriebswirtschaftlich relevanten Daten in Plattformen wie Meta dazu beitragen, die Ausrichtung und letztlich die Effektivität von deinen Marketingkampagnen zu verbessern? Welche konkreten "custom properties" können mithilfe der Conversion API übergeben werden, und wie tragen sie dazu bei, geschäftlich relevante Daten in den AdsManager einzuspeisen? Saskia Schneider ist zu Gast im Nerds-Podcast und hat gemeinsam mit Jan einen spannenden Data-Nerd-Talk aufgezeichnet! Freue dich auf interessante Insights und direkt anwendbare Tipps! 🚀

Wie kann die Integration von betriebswirtschaftlich relevanten Daten in Plattformen wie Meta dazu beitragen, die Ausrichtung und letztlich die Effektivität von deinen Marketingkampagnen zu verbessern? Welche konkreten "custom properties" können mithilfe der Conversion API übergeben werden, und wie tragen sie dazu bei, geschäftlich relevante Daten in den AdsManager einzuspeisen? Saskia Schneider ist zu Gast im Nerds-Podcast und hat gemeinsam mit Jan einen spannenden Data-Nerd-Talk aufgezeichnet! Freue dich auf interessante Insights und direkt anwendbare Tipps! 🚀

Wie kann die Integration von betriebswirtschaftlich relevanten Daten in Plattformen wie Meta dazu beitragen, die Ausrichtung und letztlich die Effektivität von deinen Marketingkampagnen zu verbessern? Welche konkreten "custom properties" können mithilfe der Conversion API übergeben werden, und wie tragen sie dazu bei, geschäftlich relevante Daten in den AdsManager einzuspeisen? Saskia Schneider ist zu Gast im Nerds-Podcast und hat gemeinsam mit Jan einen spannenden Data-Nerd-Talk aufgezeichnet! Freue dich auf interessante Insights und direkt anwendbare Tipps!

Advantage Shopping mit Update, Meta mit 25% Umsatzwachstum, TikTok mit 50% Wachstum und mehr.

In dieser Podcast-Episode tauchen wir in die neuesten digitalen Marketing-Entwicklungen ein: Meta führt fortschrittliche Markenschutz-Tools ein, um Produktfälschungen in Anzeigen mit KI-gestützten Tools zu bekämpfen und bietet einen erweiterten Brand Rights Protection Manager sowie ein neues Intellectual Property Reporting Center. Google revolutioniert das Anzeigenmanagement mit Gemini, einem KI-Tool, das automatisiert Suchanzeigen aus Webseiteninhalten generiert, um Kampagnen effizienter zu gestalten. TikTok experimentiert mit 30-minütigen Videos, um Content-Creators mehr Flexibilität zu bieten und mit Plattformen wie YouTube zu konkurrieren. LinkedIn stellt seine Lookalike Audiences Funktion ein und empfiehlt alternative Targeting-Optionen. Zudem zeigt eine Studie, dass Werbetreibende ihre Investitionen in Social Media und Digital Video erhöhen wollen, wobei die Qualität der Medien und Responsible Media-Prinzipien im Fokus stehen.

Metas Fokus auf KI, neues LinkedIn Werbeformat, TikTok wird Suchmaschine, Metas KI Funktionen für Werbetreibende und mehr.

Ende von Third-Party Cookies, KI-Kennzeichnung bei Meta Ads, TikTok SEO, Reduktion der Meta Targeting-Optionen und Microsoft mit AI Ad Creative Tool.

Wie nutzt du AI im Performance Marketing und welche Entwicklungen solltest du auf dem Schirm haben? Diese und weitere Fragen diskutieren Jan und Dominik Wojcik in der neuesten Episode des Nerds-Podcasts. Einschalten, zuhören und lernen! 🚀

Was benötigst du, um mit (Video-) Content durchzustarten? Worauf solltest du besonders viel Wert legen und was gilt es zu vermeiden? Genau darüber unterhalten sich Jan und Daniel Zoll in der neuesten Ausgabe des Nerds-Podcasts. Einschalten, zuhören und lernen! 🚀

Ist der UGC-Hype verflogen und wie steht es um's Influencer Marketing? Lohnt sich eine Kombination oder solltest du die beiden Formate lieber getrennt betrachten? In der neuen Episode des Nerds-Podcasts geht es genau darum. Jan und Benita Ilgenstein von Speekly liefern dir spannende Tipps und Insights! 🚀

Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns.  In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts. Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising. It's time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads. Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!

In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce.When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work. They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons, 1/ There is inadequate product/market fit2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertisingWhy You Should Listen to This Episode: Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences. Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement. Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions. Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability. Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business. If you're looking to get a scoop on how to go about smarter media buying on meta, then pay attention.So without further ado, let's get started!----------- SPONSORS: This episode is brought to you by:Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!Connect with Brian:https://matchnode.com/https://www.linkedin.com/in/brianrdavidson/Catch more from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Join the Customer Acquisition Show's latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11's expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads and the art of mixing creative elements. The team also emphasizes the significance of transparent communication with clients and shares their tested approaches to experimenting with new ideas. Additionally, tune in for a riveting discussion on the power of storytelling and how it can be leveraged to captivate clients and drive conversions. If you're a marketer seeking to elevate your ad game, this episode is a goldmine of actionable insights that you can't afford to miss.In This Episode, You'll Learn:00:00:00 - Embrace creative exploration in meta advertising with expert insights00:02:16 - Learn about mixed results of ECOM and SAS lead gen offers, rise in CPMs, and impact on small accounts.00:05:46 - Discover the power of customizable carousel ads for social media marketing00:09:51 - Explore opportunities and challenges of multi-advertiser feeds00:14:02 - Find out about a favorite unusual ad experiment despite low performance00:17:53 - Balance professionalism and client wishes in creative work00:20:16 - Master effective communication and storytelling for successful marketing meetings and client interactions00:23:00 - Understand customer journey and simplify surveys for successful campaigns00:25:03 - Boost lower performing offers with CBO campaigns for better results00:32:18 - Test different ad formats for new accounts for campaign success00:35:53 - Optimize conversion events and test creatives with expert insightsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

20% mehr aus Deinem Social Kanal rausholen, klingt geil? Finden wir auch. In unserer aktuellen Folge, erklären Alexander und Jan, wie viel ungenutztes Potenzial in den meisten Accounts drin steckt, warum das so ist und wie Du es nutzbar machst. Wenn Du Deine Kanäle in 2023 nochmal aufpolieren willst, hör doch mal rein! 🙂

Fri, 09 Dec 2022 14:06:25 +0000 https://www.adsventure.de/podcast-060/ a7a7c32652adfb8d64abe696dbb54d91 2022 neigt sich langsam dem Ende entgegen. Und eine Sache ist sicher: Auch in diesem Jahr hat sich das digitale Ökosystem an ganz vielen Stellen verändert. Insbesondere die Möglichkeiten von hochpersonalisierten Werbeanzeigen werden immer stärker eingeschränkt. Allen voran das "Retargeting" von Webseite Besucherinnen, welches früher zum Standardrepertoire eines Full Funnel Setups gehörte, muss neu gedacht werden. Kann Retargeting überhaupt noch Bestandteil einer Advertising Strategie sein? Wir sind skeptisch und diskutieren in dieser Folge. DIE THEMEN DIESER EPISODE IM ÜBERBLICK: Wie sich die Performance von Retargeting-Maßnahmen auf Social verändert hat und der Funnel ausgestorben ist Wieso die Ausrichtung auf Neukundinnen der einzige Weg ist (in Form von Offer, Creatives, Targeting) An welchen Stellen eine Prise Retargeting noch funktioniert (Stichwort: Advantage+ Shopping Kampagnen) Mehr aus der Welt von adsventure: Besuche den Blog: https://www.adsventure.de Bleib mit dem Newsletter immer up-to-date & sichere dir sofort umsetzbare Hacks: https://www.adsventure.de/newsletter/ Zur SOCIAL MEDIA ADVERTISING COMMUNITY auf Facebook: http://www.sma-community.de 61 full no Floria

Since the 1970s, people have been using digital tech to share information and connect with others. As times changed and more people gained access to computers and the internet, social networking technology changed too. Now, social networking has been replaced with social media and networks with large corporate platforms. Despite the ubiquity of these platforms, some of their earliest employees are creating new decentralized, open-sourced networks in an effort to bring the humanity back to social media. As the big platforms face new challenges, the future of social media is still being written. Featuring Kevin Driscoll, Andrew Weinreich, Evan Henshaw-Plath, David Kirkpatrick and Tristan Harris.  

What we talked about . . . The almighty algorithmsHow to maximize your ad budgetWhat types of ads work best right nowWhy you need to be youWhen to trust the platform's ad suggestionsWho ChimeHouse Media helps the mostCo-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.Connect withChimeHouse Media https://chimehousemedia.comhttps://www.linkedin.com/in/megshields/https://www.linkedin.com/in/chimehousemedia/https://www.linkedin.com/company/chimehouse/https://www.facebook.com/chimehousemedia/ahttps://www.instagram.com/chimehousemedia  About Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.Let's Connect!Barbara Rozgonyi on ClubhouseBarbara Rozgonyi on FacebookBarbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

On Episode 23 of the Senior Care Growth Show, we interview Ross Tudor, Co-Founder of Hot Corner Digital. More than ever, people are going online to research senior living and senior care services. During this conversation, we talk about how to manage your online reputation on platforms like Google My Business, Facebook and others. We dig into ratings and reviews and why they are important to your community or organization. We also talk about how to solicit ratings and reviews, including who you should be asking for reviews. Finally, we discuss negative reviews and what you should be doing about them.

This session is delivered by the greatest minds in media buying and social advertising today. You'll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook.---This event has been proudly sponsored by our good friends at Richpanel.Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners.---We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that's built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.Fera – Fera enables brands to earn their customers' trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.comThank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World' moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners.

Yoann Pavy is a growth marketing leader, passionate about disruptive businesses, growth marketing, and culture. He is the CMO of Nude, a UK-based FinTech app that helps first-time buyers save for their deposits faster. Yoann and his team are working on designing growth features within the app that would be useful to the end user and bring more first-time buyers. As a result, they have developed three growth features. One is called ‘Team Up', where couples or friends can view each other's lifetime ISA balance, see their time-until-you-buy combined, and get double the government bonus. Another one is the ‘Nude Giveaway', which is a lottery-type feature, and the third one is ‘Gift Time', a new unique feature on the market that allows a customer to share a payment link to their friends and family to contribute to their Nude Lifetime ISA. Yoann also talks about what paid channels they use, how to create a balanced mix of social advertising, some of his career ups and downs, and bits of advice for mobile marketing enthusiasts.

Yoann Pavy is a growth marketing leader, passionate about disruptive businesses, growth marketing, and culture. He is the CMO of Nude, a UK-based FinTech app that helps first-time buyers save for their deposits faster. Yoann and his team are working on designing growth features within the app that would be useful to the end user and bring more first-time buyers. As a result, they have developed three growth features. One is called ‘Team Up', where couples or friends can view each other's lifetime ISA balance, see their time-until-you-buy combined, and get double the government bonus. Another one is the ‘Nude Giveaway', which is a lottery-type feature, and the third one is ‘Gift Time', a new unique feature on the market that allows a customer to share a payment link to their friends and family to contribute to their Nude Lifetime ISA. Yoann also talks about what paid channels they use, how to create a balanced mix of social advertising, some of his career ups and downs, and bits of advice for mobile marketing enthusiasts.

Colby is an Amazon expert and seller. Specialties: Ecommerce Growth and Scaling, Amazon Optimization, Email Marketing, Social Advertising, PPC, Viral Marketing, SEO, Content and Site Development, Business Strategy, Pinterest Marketing, Digital Marketing Coaching, and Training.00:00 Amazon Journey with Colby Almond00:25 More about Colby Almond01:14 How did Colby start on Amazon02:03 What was it like working for big companies03:12 From big company to agency04:14 What attracted Colby to go private label04:48 What Colby learned along the way learning AMZ stuff05:33 Why SEO a misunderstood/underrated topic06:59 On a scale of 1-10, how hard is SEO for coins07:37 What to sell09:02 How to sift through product sourcing10:53 What data set/tools should AMZ have before12:30 Opinion on the new surcharge on FBA fees13:11 Have you heard any rumors about the new features that are rolling out for SC being available for VC?  13:42 Can we strat AMZ FBA PL business w/ $15k14:24 Would you think I should sign up for my seller's account or wait till I find that product15:00 SEO is a dirty word for AMZ. They want people to blindly believe that ranking/visibility strictly comes from PPC/Algo16:39 What are some of the changes that some people might not be aware of19:26 Why Colby focused on mobile 21:12 Favorite SEO hacks23:01 I'm curious what you're using for a tech stack for measuring and monitoring AMZ SEO26:00 What are the better approaches when creating brand awareness on a newly launched product27:15 Launch hacks or tips Coby recommend28:18 Favorite AMZ hack of 202229:29 How much time we will take to test any keyword and what if it is not performing well, we will add it to the negative keywords list30:03 Suggested number of clicks30:39 Where people can hold of Colby Almond30:55 How did Steven and Colby connectSupport the show

Sometimes we forget what that big yellow thing is in the sky! It is a beautiful thing to not only get away, recharge, and soak in the sunshine, but it is necessity for all of us to have a healthy work life balance. Make time off a priority for yourself and your employees!   As employers, are we truly putting our employees first? Do we stop and listen to them with the intend to assist, help, and resolve, or are we simply "listening" to quickly rebuttal their words and brush them aside?   This week we have Sarah Ciociola from PCG Digital on the show to share her expertise on the new Google Framework, Automotive Paid Search and Social Advertising, and TikTok.   Drean MediaBZ Consultants GroupSpotifyAppleFollow, subscribe, and don't miss an episode of Facts Not Feelings!  #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #JoshDrean #DreanMedia #EmployeeAppreciationDay #EmployeeRetention #EmployeeMorale #EmployeeExperience #EmployeeEngagement #TheGreatResignation #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss