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Jason Hackett explores various marketing strategies, emphasizing the importance of customer-centric approaches, community engagement, and the evolving landscape of search engine optimization. He discusses practical insights for solopreneurs and real estate agents, highlighting the need for collaboration and value creation within communities. The conversation also touches on the transition from traditional SEO to Ask Engine Optimization (AEO) as a response to changing consumer behaviors. In this conversation, Jason discusses the evolution of marketing strategies from traditional SEO to AEO, emphasizing the importance of understanding marketing's role in business growth. He explores the transition from corporate consulting to a more hands-on approach in consulting, highlighting the significance of community engagement and in-person events in converting attention into actionable business outcomes. The discussion also touches on the challenges business owners face in navigating the complexities of modern marketing and the necessity of adapting to new technologies and platforms.Takeaways• Take the eye out of the equation; focus on the customer.• Community engagement should prioritize adding value to members.• Real estate should be viewed as an enabling function for businesses.• Building connections within a community enhances engagement.• Collaboration among agents can lead to greater success than competition.• AEO represents the evolution of search engine optimization.• Start small with AEO and gradually increase focus over time.• Meaningful questions can drive community engagement.• Utilize big-name speakers to attract attention to events.• Transparency in community collaboration fosters trust. • Business owners need to embrace AEO over traditional SEO.• Marketing is essential for scaling a business effectively.• Community engagement is crucial for converting leads into clients.• In-person events foster deeper business relationships.• Social media can be overwhelming but is necessary for visibility.• Business owners should allocate time to explore new marketing tools.• Understanding the dynamics of marketing can lead to better business outcomes.• Transitioning from corporate to consulting requires a shift in mindset.• Attention is the new currency in marketing.Building a personal brand on platforms like LinkedIn is vital.Sound Bites• Take the eye out of the equation.• You're wicked smart.• Real estate is an enabling function.• Everything's more framed as AEO.• Most social media is a dumpster fire.• Social media gets your attention.• I think the new currency is attention.
The Setting Trick: Conversations with World Class Bridge Players
Today's guest is bridge player turned burgeoning social media star Jason Hackett, also known as Prime Mutton. A frequent traveler, guinness reviewer, and 2019 Eurotransnational winner, Hackett and I had much to discuss. We talk about the strangest food he's tried during his travels, how he broke out on YouTube and Instagram, and his favorite bridge formats. Jason's mother Olivia introduced him and his twin brother to bridge at eleven years old. Though Jason does not discuss bridge much on his social media channels, he is a formidable opponent. He beat Boye Brogeland and Geir Helgemo in the Euro Juniors in 1994 and has represented England in the European Championships many times. Of bridge, he said “I just enjoy playing, it does not matter with whom.” You can read more about Jason in his recent Esquire feature. Subscribers to The Setting Trick email list check your email or to subscribe click here. Episode Highlights: 4:59 – Eating brains, grasshoppers, and more 6:25 – Jason's travel stats, and the types of places he likes to visit 8:51 – Where did the name come from? You can read more about the origins of Prime Mutton in this article 9:50 – Is Guinness better if it's flowing more? 12:10 – Hackett's longest tenured partnerships in bridge even though they support opposite Manchester football clubs 16:41 – You need to watch some of Jason's cameos. The products on his website are also fantastic, especially this pillow on his website - “you never get wet in the pub!” 21:15 – Jason explains how his YouTube channel took off 30:30 – Why Jason's preferred bridge format is pairs 40:46 – The types of places where Prime Mutton gets recognized 48:41 – How Jason edits his videos 55:27 – Jason's love for bridge started in his teens 57:40 – Rubber bridge 1:03:30 – You can keep up with Prime Mutton on his website 1:06:22 – How Jason learned to tell a good pint from a bad one
In the latest episode of Zero Percent Drop, hosts Ian Wellman and Sam James's interview with Jason Hackett, known as @PrimeMutton2000abfr. The episode delves into the rising trend of non-alcoholic beers, with Jason sharing his personal experiences and recommendations in this growing market.The conversation then shifts to Jason's journey as an online influencer. He candidly discusses the challenges of building his brand and the work that goes into creating engaging content. His insights are both relatable and inspiring for aspiring influencers.Additionally, Jason balances his online career with his role as a bridge tutor, emphasizing the importance of education and passion in his life. Overall, this episode offers an engaging blend of humor and insight, making it a must-listen for fans of the non-alcoholic scene and anyone interested in influencer culture. It's an enjoyable and motivating conversation that keeps you engaged from start to finish.#sobriety #guinness00 #primemutton Hosted on Acast. See acast.com/privacy for more information.
Jason Hackett aka Prime Mutton has taken the internet by storm with his great content of finding good Guinness. Listen to how watching others try it during lockdown drove Jason to drink and the adventures he has had along the way. Jason is a person of many interests and we delve into those such as Man City and being a world class Bridge card player. Have a listen and to share to a friend!
The local Channel 5 news crew (KOCO) featuring Maggie Carlo, Jason Hackett, and Jennyann Roig face off against the Topic: Thunder crew in another episode of THUNDER FAMILY FEUD This week's theme: CHRIS PAUL Download and subscribe! Be sure to leave a 5-star review and leave a comment on iTunes! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The Wake With Jake Show weighed in on the recent situation at KOCO 5 involving a comment by news anchor Alex Housden to fellow co-anchor Jason Hackett. Was it innocent, insensitive, or ignorant?
Reggie is upset about white USA Today news anchor Alex Housden stating her co-host Jason Hackett resembles a guerilla at the zoo, he loves Dave Chapelle's new Netflix comedy special "Sticks and Stones", making homemade porn, Missy Elliot's new EP and women should be offering to pay part of the date by the fourth date.You get more Real in this episode.He introduces us to the "Relationship Corner"Get tickets to Purple Cup Talk Live Tour - purplecuptalk.com/events
The Wake With Jake Show weighed in on the recent situation at KOCO 5 involving a comment by news anchor Alex Housden to fellow co-anchor Jason Hackett. Was it innocent, insensitive, or ignorant?
#netflix #Davechapelle #meekmill #puma #nipseyhussle #alexhousden #future #elizareign #DeMarcuscousin Dave Chappelle’s new Netflix comedy special, Sticks and Stones, challenges its audience right from the title. And though it suggests that Chappelle will brush off criticism before the special even begins, it has inevitably sparked debate over the limits of shock humor, cancel culture, left-wing political rhetoric, and Chappelle himself. https://www.vox.com/2019/8/29/20835637/dave-chappelle-netflix-special-hidden-ending-cancel-culture Police in Mobile, Ala., have issued a warrant for the arrest of DeMarcus Cousins. The Los Angeles Lakers center is accused of threatening to shoot his ex-girlfriend, the mother of his young son. https://www.latimes.com/sports/lakers/story/2019-08-29/lakers-demarcus-cousins-arrest-warrant-alabama On Tuesday, Philadelphia rapper Meek Mill pled guilty to a misdemeanor gun charge stemming from a 2007 arrest, ending his twelve-year nightmare in the Pennsylvania legal system. http://thesource.com/2019/08/28/no-meek-mill-did-not-beat-the-streets/ PUMA debuts today Nipsey Hussle‘s first The Marathon Clothing collection. https://www.highsnobiety.com/p/puma-nipsey-hussle-the-marathon-continues-first-collection/ Alex Housden said a gorilla at the Oklahoma City Zoo "kind of looks like you" to her colleague, Jason Hackett, at the end of a feature on KOCO-TV, a CNN affiliate, on Thursday. She addressed what she called hurtful comments on the next day's show.https://www.cnn.com/2019/08/27/us/oklahoma-tv-anchor-apologizes-racist-comments-soh/index.html --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fyp/message
Want to travel the world without the hassles of international travel? Check out Gulliver's Gate, a new, $40 million miniature world located in the heart of New York's Times Square. The block-wide enterprise contains scenes from more than 300 cities -- all meticulously reconstructed by craftsmen and artisans for the public to enjoy. Modeled after similar enterprises in Israel and Germany, Gulliver's Gate expects to draw a million visitors a year. So says Jason Hackett, CEO of Brier Katama, the strategic marketing agency that handles Gulliver's Gate. He'll reveal how the idea originated and who's behind it when he talks with TRAVEL ITCH RADIO host Dan Schlossberg at 8p ET Thursday October 19th. Listen live on iTunes or BlogTalkRadio.com.
In a place that appears larger than life, it’s hard to imagine New York City could ever be shrunken down. But, perhaps you haven’t yet paid a visit to Gulliver’s Gate. The exhibition brings the entire planet, including the Big Apple, to West 44th Street in miniature form. On this week’s show we’re talking with Jason Hackett, the Chief Marketing Officer of Gulliver’s Gate. We’ll also meet a man who spends his life in a land of miniatures. Darren Thomas Scala is the owner of D. Thomas Fine Miniatures. He has great enthusiasm for and deep knowledge of miniature arts.
In a place that appears larger than life, it's hard to imagine New York City could ever be shrunken down. But, perhaps you haven't yet paid a visit to Gulliver's Gate. The exhibition brings the entire planet, including the Big Apple, to West 44th Street in miniature form. On this week's show we're talking with Jason Hackett, the Chief Marketing Officer of Gulliver's Gate. We'll also meet a man who spends his life in a land of miniatures. Darren Thomas Scala is the owner of D. Thomas Fine Miniatures. He has great enthusiasm for and deep knowledge of miniature arts.
Take a trip down memory lane with the CTC Pod Squad! Remember all those toys you collected with such passion when you were little? Admit it—you’re sorry you gave them away! Are you still a big-time collector of childhood awesomeness? Me, too! From Transformers to Hello Kitty… Legos to Garbage Pail Kids, the CTC Pod Squad will make you instantly feel like a big kid again! Scotty was with us in spirit; but, Jay and I were joined by journalist, Jason Hackett, and my big brother, Gerard. Oh, what a time we had… and just in time for the holidays!! Don’t forget to catch their individual episodes:Jay “Poppa J” Cintron (#30): http://www.curvethecube.com/actors.htmlJason Hackett (#49): http://www.curvethecube.com/news.html If you have any topic ideas for the Pod Squad, shoot me an email!This episode of Curve the Cube is sponsored by the Janice Massey Salon from episode #27! The Janice Massey Salon is a boutique-inspired hair studio and the only one of its kind in West Palm Beach! Janice Massey Salon specializes in natural hair, transitional hair care, and creative styling. Janice provides superb service to unisex clients base in a friendly environment. Her studio offers a wide range of natural hair service which includes: loc grooming, loc styling, retwists, starter locs, double twist, single twist, and natural updos.Instagram | Twitter | Facebook Enjoy!!Music Beds courtesy of DJ John Hitta!!! Follow Curve the Cube on: Twitter | Instagram | Facebook | Tumblr | Pinterest | YouTube Copyright Flint Stone Media, LLC 2015.
What a fun podcast this was with Jason Hackett of WPTV!!! Jason and I yuck it up throughout pretty much the entire thing! We met up at the Vivid Arts App kickoff party for previous guests, EGee Labs, at Le Rendez-vous, and simply had a great time. His spoke very affectionately about every crew he’s worked with, acknowledged that he has a responsibility on air as a black role model, and LOVED (not!) that I found out which fun kids’ spot he worked at in his early years. We took a pretty serious turn early in the discussion to talk about Corey Jones—the latest case focusing the national discussion of excessive force by police. All of these stories from Zimmerman to Ferguson on forward have hit close to home for both of us; but, now it was actually in our own backyard. His coverage of the peaceful rally of family, friends, and other supporters of Corey Jones was exceptional, and his take on it from his various perspectives was highly insightful. In the end, he turned the tables on me with a question that lead to a complete and utter GEEK OUT by us both, and I’m still stunned that he knew as much on that topic as I do. So, you’ll have to wait for that little nugget of podcast goodness. But, his facial expressions (and the adult beverage I was sipping on) had me laughing through the entire conversation. It was simply soooo fun!! One note of correction: I meant to say “Downy,” not Febreeze!! (You’ll know what I mean when it gets there, lol.) Follow Jason Hackett on Twitter | Facebook Mentioned in this podcast:#46 – APP DEVELOPERS – Eddy & Esteban Garcia of EGee Labs - 2015-10-10 This episode of Curve the Cube is sponsored by the Janice Massey Salon from episode #27! The Janice Massey Salon is a boutique-inspired hair studio and the only one of its kind in West Palm Beach! Janice Massey Salon specializes in natural hair, transitional hair care, and creative styling. Janice provides superb service to unisex clients base in a friendly environment. Her studio offers a wide range of natural hair service which includes: loc grooming, loc styling, retwists, starter locs, double twist, single twist, and natural updos.Instagram | Twitter | Facebook Enjoy!!Music Beds courtesy of DJ John Hitta!!! Follow Curve the Cube on: Twitter | Instagram | FacebookCopyright Flint Stone Media, LLC 2015.
Want to a water view for your Super Bowl celebration? Hear what WORLD YACHT plans to do when Jason Hackett joins Dan Schlossberg and Christine Tibbetts on Travel Itch Radio Thursday at 8p EST on iTunes and BlogTalkRadio.com?