Podcasts about aeo

AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control. To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to intentional AI adoption across people, process, and technology, and what it takes to make AI a trusted part of how marketing runs. In this episode:  Guy shares an AI fluency maturity model and explains why the shift to operational excellence is a change management challenge.  Andy breaks down agentic AI and workflow automation with examples from CI, outbound, RFPs, content, and AEO, using "why, what, how, so what."  Kevin focuses on the people and platform side, from job anxiety and culture to vendor shakeouts and MarTech-level discipline.  Plus:  Centering AI plans on people and fluency so it feels additive, not threatening.  Using councils, fast-track approvals, and guardrails to scale safely.  Balancing efficiency with human experience and customer acceptance.  Treating AI tools like core MarTech, with scrutiny around contracts, integrations, and vendor longevity. If you want your 2026 AI plan to feel like a strategic advantage instead of a collection of pilots, this conversation will help you decide what to run, what to scale, and what to skip.  Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs Check out Firebrick ➡️ https://firebrickconsulting.com/ For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Kiera is joined by Alexis Gallati, founder and lead tax strategist at Cerebral Tax Advisors, to talk about tax strategy not just for 2025 success, but 2026 and beyond. They discuss asking your CPA the right questions, shifting income from your higher tax bracket down, the Augusta rule, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today I am super jazzed. I have an incredible guest joining us on the podcast today ⁓ to talk about last minute tax strategies before April 15th. Like why not? I mean, hey, maybe you were like, you're not the early bird. You were like, shoot, I forgot. Like what things can I do? And so I'm super excited. Alexis Gallati, she reached out to us. ⁓ She is founder and lead tax strategist at Cerebral Tax Advisors.   Ansari Real Wealth Academy. And I was so excited about this topic because I know you guys know I love to geek out about this and I have it on my vision board of tax expert ahead. Like I hate taxes. I love taxes. I believe that taxes are such a beautiful way for us to pay to be in this incredible country. But you better believe I don't want to pay a penny more than I need to. So really figuring that out just a little bit about her is she is got a dual master's degree in business administration and taxation, which is super rad because   Let's be real, she gets the business side of it. She gets the taxation and we were chatting before and she was like, what people make like their top line revenue versus their take home pay are two different things. And I was like, amen sister, preach on. She's enrolled agent, NTPI fellow and certified tax strategist. She also is the author of advanced tax planning for medical professionals. She specializes in high level strategic tax planning and multi-state tax preparation for healthcare professionals and business owners. She's raised in a family of physicians and married to one.   She empathizes with the financial challenges medical professionals face. This personal connection inspired her to create accessible, unbiased tax solutions tailored to their busy lives. Driven by passion and guided by cerebral thinking, Alexis forms Cerebral to help professionals keep more of their hard earned money. Amen sister. That's what we want. That's why you're here. Their approach breaks the mold of traditional financial advice, offering a unique perspective for medical professionals and business owners. So while yes, she's not 1000 % dental guys were in the healthcare world and she's so brilliant. So Alexis, welcome to the show today. How are you?   Alexis Gallati (01:54) Thank you so much for having me. I'm doing very well. Hope you had a wonderful holiday season.   The Dental A Team (01:58) Yes, likewise. And I was so excited when I heard that you would be a guest on our podcast. I geek out about this, Alexis, I know it's like our first day meeting, but ⁓ I just think the world of tax is such the game of monopoly. And I'm like, if you would have just told me that rule, I could have played and won the game better. But I feel like it's always as ever changing, ever evolving. And I know there were some big things that happened in 2025 that are impacting like our our taxes. And so, yeah, definitely a timely and   exciting podcast to throw out there. So Alexis, I know I gave you a very welcomed ⁓ bio and intro, but yeah, tell us a little bit about who is Alexis. You're married to a physician. You're in this world of tag. How does one become obsessive about CPA? I'm truly just curious. How do you like, how does this happen? How did you become this?   Alexis Gallati (02:49) Yeah, so I love law and I love money. And so when I was in undergrad, I took a tax and accounting class and loved more the tax side than the accounting side, I do admit. And so after meeting my husband in college and us starting to go through that full medical journey, was about a year and a half out from him.   The Dental A Team (02:54) you   Alexis Gallati (03:18) from him finishing his residency. And I really saw the writing on the wall. Even at that time, with him being in residency, about four months of his salary was going towards taxes. And I was like, that's not right. That's not right. With   The Dental A Team (03:36) No.   Alexis Gallati (03:38) hard he works and how hard   medical community works in general. ⁓ my gosh, that's not right. So that's when I really dedicated myself to   finding out, why do the Warren Buffets and the Bill Gates of the world have this really low to sometimes non-existent tax bracket? And I really dove into that tax planning. ⁓ And so, you know, what's very unique about, ⁓ you know, the way that I work and my business is that my husband and I are in the same exact position as majority of our clients. And so, yes, I'm looking for   strategies for my clients, but I'm also looking for those strategies for myself.   The Dental A Team (04:19) You're like, hey,   it's me. I'm going to help myself out. I'm very motivated to do this.   Alexis Gallati (04:25) Very motivated. And I love it. I love it. It's like you said, it's ⁓ Congress keeps us on our toes, changing the laws consistently year after year. ⁓ it's like a puzzle. Like, hey, how can I just keep more of what I'm earning?   The Dental A Team (04:43) Yeah, and I, this is what I get obsessed about. what I learned, gosh, it's like, I was so naive when I started the company. was like, marketing is marketing. I just need to hire a marketer they can do everything. And then I was like, oh, there's a content marketer. There's a copywriter marketer. There's a strategist. There's a growth marketer. There's like an AEO marketer now. There's an SEO. Like you guys, this thing is like a web. They're a content marketer. And then I started realizing it's similar to CPAs and financial planners that like,   I thought you hire a CPA, Alexis. Like I'm so naive to business. I'm shocked that I've made it this far. Like truly I'm proud of like the journey we've been on, but like not all CPAs are created equal. And then I realized like CPAs play by different rules. Like it's the same rule, but there's shades of gray. They're how comfortable are you with this and how uncomfortable are you with it? Like there's one CPA that told me like, here, you can totally go skiing in Tahoe. Just like put your logo on your skis and you can totally ride it off and like put your logo on your boat and you can ride it off.   And then there's like the Alexis of the world was like, oh, hard pass. No, you're going to like totally get flagged. But I'm like, what rule is right? And so I realized that there are, like you said, tax strategy and for higher wealth earners. I do believe that there's a game, like you said, how did the Warren Buffett's, how did the Bill Gates, like they're not paying this. And then you get into the real estate game and you get into all these other things. You're like, how can we do this? And so Alexis, I'm just jazz. This is me being nerdy. And I'm going to ask you a bajillion questions and I can't wait.   to learn. So let's kind of talk about most of your clients, what's the size of take home net pay that they do. So that way we know like what brackets were in. So that way right clients come to you. I also learned not all financial advisors take all people. I was like, I make 30 grand. They're like, great. So we're going to help you out just a little bit. And then like, when you get to this level, we'll chat with you. ⁓ tell us kind of that. And then let's dig into how do we keep more money, Alexis, legally.   Alexis Gallati (06:10) I love it.   The Dental A Team (06:39) I'm here for legal advice. I'm willing to go gray, but not go to jail. So that's my line. So as long as we're on the same page, I think we are, I'm here for it.   Alexis Gallati (06:40) Yes.   Definitely, yeah. I am more than happy to play in the gray areas. We just have to feel comfortable defending it in an audit. And so that's our line in the sand. ⁓ But yeah.   The Dental A Team (06:55) Mm-hmm.   She's like, this is why I went to law guys. This is why I like the law side and the CPA.   I like it. I like your style. It's so unique and I just am excited. So, okay, I'm ready.   Alexis Gallati (07:07) Yeah.   Yeah. at Cerebral, we work with those that earn at minimum $400,000 per year in taxable income. So we have lots of businesses, which by the way, 99.9 % of our clients are medical professionals. I think we have like maybe two clients that have zero ties to the medical industry. And so the practices we work with, you know,   generally range from anywhere from maybe about $700,000 in gross revenue all the way up to eight figures. So we tend to not work with those that are larger practices, that usually over 50 employees. And that's just because once you get above 50 employees, yeah, it changes quite a bit. So we're definitely in there with those smaller to medium sized practices.   The Dental A Team (07:56) Tax co-changes. Yep.   Amazing. No, that's super helpful. And I know we were talking before, like the average of your clients, about 700,000 like net pay is typical where you guys are at. You have some that are higher, but that minimum of 400,000, which is great because I do think that there are thresholds. ⁓ And I did learn through going through business that who Kiera needed as a tax support and advisor when I was in that 30,000 range compare and as a business owner, I thought it was so funny.   Gosh, taxes, like they hurt so bad sometimes. Like, whoa, easy come, easy go. Like I've never, I've always been a W-2. So that was such a fascinating world for me. But yeah, let's dig into some of the things you've seen for the medical world. Cause I know I have friends that were physicians and they're really big on real estate. And like I took the real estate Kool-Aid and I'm just like, is this really real? There's gotta be easier ways than doing this. And so I'm just jazzed to kind of go through what are some of the things we can do now before April 15th.   What are things that we can do even past April 15th to set us up for great success for 2026? So Alexis, this is your show. I'm just excited, kind of riffed us through it. Of course, I'm gonna geek out and ask probably about way more questions than you care to even be asked, but I'm really excited to learn more today.   Alexis Gallati (09:20) Yeah, great. Well, yeah, I hate to be a little bit of a Debbie Downer in the beginning and that when your past December 31st, ⁓ the number of tax strategies that are available to you are before you actually go to file your tax return are limited. It's just the nature of the code.   The Dental A Team (09:37) I agree. was super, when you were   like, what are the tech? I was like, I want to know because most of the times like when the clock strikes midnight on December 31st, it's like game over and we start again. But yes, which is why I want to know what are like the small ones, but then also Alexis like, let's set our listeners up for like, what things can they do this year to be better prepared for it in conjunction? So yes, before April 15th, but selfishly I want to know what else can I do this year that maybe I haven't thought of.   Alexis Gallati (09:52) Yeah.   you   The Dental A Team (10:06) because the clock hasn't struck midnight in 2026. So like we've got time. So yeah, for 2025 filing, but also for 2026 as well.   Alexis Gallati (10:09) Yeah.   Yeah, so let's talk about 2025 filing first. Especially if you're a business owner, there are actually a number of things that you could still put together for yourself that can impact your 2025 financials. ⁓ So even basic things like if you haven't been taking advantage of your home office deduction or ⁓ vehicle expenses ⁓ and unreimbursed business expenses. So those are expenses that you paid   personally, but our business expenses. So all of those items, you can still go and report on your 2025 return. So if you haven't taken the time to sit down and say, how much should I pay in my home utilities or insurance, repairs, et cetera, and take the percentage. So let's say your home office is 7%.   of your total square footage of your home. Well, then you can write off 7 % of your home expenses on your taxes. the treatment's a little bit different depending upon if you're a sole proprietorship or an S corporation. But in general, you still have that time to take advantage of that. And a lot of you might be like, oh, Alexis, it's such a little amount. I don't even know if it's worth it. Believe me.   All these little things can really add up together. And easily, I usually see between $10,000 to $20,000 of really ⁓ easy to grab savings for yourself if you just take even a few hours to gather all the information. ⁓ And you can even use ⁓ personal financial apps like Monarch Money or You Need a Budget, things like that to help.   organize that information for you throughout the year so it's a little more automated.   The Dental A Team (12:10) Yeah, that's amazing. I do love the YNAB. You're throwing me back to like pharmacy school days of you need a budget. I was like, oh my gosh, got to answer this every time. They have updated so much, but I love that you said like 10 to 20 grand, I think is worthwhile, but more than it being pennies or dollars, I think it's the discipline of having it prepared for next year too. So that way we don't, I think it's like, well, it might not be enough this year, but I'm like, you take that this year and we compound over the next year and the next year and the next year. I think these little things to me at least,   Alexis Gallati (12:15) Ha ha ha.   The Dental A Team (12:41) Like I said, it's their game of monopoly. And I'm like, okay, maybe I didn't get it that time, but I'm going to take that rule and I'm going to apply it this year and the next year and the next year. So I'm even taking notes over here, guys. So Alexis, if you see me, I'm writing it like, okay, I'm going to check in on that, check in on that. So make sure, make sure that they're being taken into consideration because I don't prep my own taxes. I don't even know half the stuff. Like they just tell me. So I also think being a good steward as well and always double checking your CPA to make sure like, are we maximizing every deduction we can?   Alexis Gallati (12:53) Good, I like it.   Of course.   Yeah. And being proactive is like you said, the number one thing because the IRS can deny deduction if you don't have that itemized receipt or you don't have the proper documentation. And 99 % of any fight with the IRS is that documentation. And I did a three year fellowship in IRS representation. So I'm obviously very focused on that tax savings, but also very focused on making sure   that everything's set up properly. So if the IRS were to challenge it or even the state, you're in good hands. then that way, you can just give them the stuff and say, go away.   The Dental A Team (13:51) Exactly. And I heard somebody once tell me, they're like, Kiera, it's not a matter of if I'll be audited, it's when. Like every business will most likely be audited at some point. I hope and pray like we're not. I think about that a lot of like cross my T's, dot my I's, make sure that I'm constantly trying to be compliant with things. But your wealth of knowledge on that Alexis of what things and how to become, I mean, shoot three years of IRS. Girl, you got my vote. That's impressive. And like love the love the authority piece that you're bringing to our podcast today.   Alexis Gallati (14:20) Thank you. Thank you. So some other things that you're able to do before you file that tax return, and this is a big one, is retirement. So you actually have until the filing of a tax return, and that includes extensions. So for example, if you're an S corporation or a partnership, have the original due date, which is March 15th, or the extended due date, which is September 15th, to go and   open and fund that retirement plan. So if you have employees, it can get obviously a little bit more complicated, but you still are able to do it and ⁓ do that employer contribution. And that's obviously really one of the lower hanging fruits when it comes to not only tax savings, but also wealth generation.   The Dental A Team (15:12) Yeah, no, I love that. That's a great idea. And I think a lot of people miss that. And again, CPAs, tax strategists, wealth advisors, they're all playing in their own lanes, but how can we make sure all of them are maximizing together? Because you as a human are trying to build that wealth. So I love that.   Alexis Gallati (15:30) Yeah. And don't forget as well, you know, kind of in the same vein as retirement is that health savings account. So if you had a high deductible plan throughout the year, but maybe your employer didn't actually provide a ⁓ health savings account, like so if you're a W-2, for example, or even if you're self-employed, you can still go open up your   own Health Savings account through, I think Fidelity has some, ⁓ Optum Bank, HSA Bank. So there's a whole bunch of different providers out there. can just Google and find the provider that works best for you.   The Dental A Team (16:07) Interesting. And I know like I just wrote that down because a lot of dentists don't have HSA. Like we are the providers for it. But hearing that that might even be a resource to attract people into your business if you were able to like, don't necessarily provide it, but these are some companies that we could help our employees get if they wanted to have an HSA because I know that that's something that my husband works at a hospital. So there's an HSA there, but as sole proprietors and S-Corps, a lot of times they aren't provided. That's actually really like, I think just a great tool and resource to   possibly provide to our employees, depending upon what it looks like for your business.   Alexis Gallati (16:40) Yeah, definitely. And then one other thing that you ⁓ may be able to do, depending upon your state, ⁓ to help with state taxes, is go and contribute to a 529 plan, which is for education for yourself or other dependent. And some states like Georgia, Indiana, Michigan, South Carolina, there's a number of them. They allow you to make that contribution all the way up to the   filing of the tax return.   The Dental A Team (17:13) Interesting. I did not know that I wrote that down. That's fascinating. I love this. This is like so fun. Keep going.   Alexis Gallati (17:20) Yeah. Yeah. So that, you know, is, a good, especially for, you know, higher earners. ⁓ that's kind of a good summary of what you can be doing before this, ⁓ April 15th or even the extended due date as well. ⁓ but when you start looking into 2026, who, that book, that book opens up, there is.   The Dental A Team (17:39) It does, right? It's like the   monopoly Bible. Like it's so big. Like how do I play the game of taxes? So I truly, and I think like for all the listeners, like the home office, the HSA, ⁓ retirement, the 529 plan, like there's still time. So go look at those things. And even if you can't contribute or do those things now, having that set up for next year, like, Alexis, truly, I'm like, I'm getting the popcorn. I'm getting my notepad. Like,   I am so excited because half these things I haven't heard of. And so it's very fun to just hear different perspectives. And I do love that you've got a legal background too. I love that you're in IRS. I love that you're in medicine and healthcare and like for your own personal savings too. It's like you're the Nancy Drew of like, how can I do the most amount through all of this? It's a very fascinating perspective you bring today.   Alexis Gallati (18:27) thank you. I appreciate that. yeah, when obviously when you are a W-2 employee still that your options are not as open for those that have a business. But ⁓ besides obviously retirement HSA that you can do all year, one thing that a lot of W-2 employees forget is to actually check with your employer to see what their reimbursement policy looks like.   The Dental A Team (18:29) course.   Alexis Gallati (18:55) because if you're maybe in a private practice with a large group, and I mean, these could even be groups that have sometimes hundreds of physicians in it, or even if it's just a hospital system, they'll have actually pretty generous reimbursement policies for things like your CME, your new loops, or going and   doing your mileage in between different hospitals or clinics, things like that. So making sure that you are keeping track of those things. Obviously, if you're a business owner, you definitely want to keep track of those. But some of my favorite for those that own their own practices, my absolute favorite is hiring your kids.   The Dental A Team (19:36) Of course, yeah.   Alexis Gallati (19:48) It seems so basic, but believe me, there are definitely steps in place that have to be done in order to make sure they ⁓ qualify. for me, the ⁓ court tested age is seven. So I usually don't recommend my clients going and hiring their kids until they're at least that age. You can do it younger, but the old my kids are models strategy is kind of ⁓ antiquated now just because ⁓   everybody has these great cameras now on their phones. And so it's kind of devalued, being a model ⁓ for those that aren't professionals basically. ⁓ But that's a really great way to shift income from your higher tax bracket down to their non-existent tax bracket.   The Dental A Team (20:21) Totally.   Right?   Alexis Gallati (20:40) and you can then put that money into a Roth IRA for them. And if you do that, let's say over like a 10 year period in 2026, that amount is 7,500 is the max you can put in. They're easily, by the time they're age 65, gonna have at least 2 million plus dollars in savings. So it's a really great way to create a legacy for your kids and give them a little headstart.   The Dental A Team (20:48) Mm-hmm.   Yeah, that's amazing. And I think so many people are like, I don't know how to help my kids with college or different things like that. And it's like, these are great ways to prepare them for the future for when they retire for things like that. I mean, how awesome I know a couple of ⁓ doctors because   The bulk of our audience, Alexis, are not W-2 earners. They are self-employed, like dental practice owners. ⁓ But I know that there were several that didn't tell their kids that they had done this for them. And then the surprise when they graduated college of, we've been putting this into place for you. I mean, shoot, that money's going to go to the government or to your kids. Why not invest in your children? You're going to pay that money regardless. So ⁓ definitely think that that's such a brilliant idea. And I've heard people, they're like,   their real job, like they have to have a real job. They're like a paper shredder. Like they like literally shred the paper or they open the mail or they like pick out the cards or they pick out the toys for the prize boxes, like actual legit jobs that they employ them for. But I think what an amazing gift and legacy to give your kids as well.   Alexis Gallati (21:51) they   Yeah, exactly. All four of my children are, obviously cerebral isn't a dental practice, but they're hired through cerebral. So that way they are earning enough to put that money into their Roth IRA. ⁓ And a lot of ⁓ my clients are like, man, I don't know what my kids can do. And like you said, there's a lot of admin work that they can do. Even a seven-year-old can.   like you said, shred paper, stamp envelopes. They can help with doing their ABCs and filing things away if you're an older ⁓ practice owner and they have ⁓ still the paper file system. ⁓ yeah, it really is a wonderful way to not only teach responsibility, but also to save. ⁓ I highly recommend ⁓ doing that. And even if you have parents that you financially support, you could even   The Dental A Team (22:45) Yeah.   Yeah.   Alexis Gallati (23:02) go and hire your parents through your practice ⁓ and write off their support. Of course, again, they need to also have a legitimate job in the business. with parents, you have to be careful if they have any benefits like social security or Medicare. Then you just want to make sure that you're not pushing them out of those benefits because of their income ⁓ or making any part of their social security taxable. So that takes a little bit more. ⁓   finesse than hiring a child.   The Dental A Team (23:36) No, that's great. That's a really good idea too, because I hadn't thought about parents. I have heard about children, but you're right, parents are retired. And if there's ways that you can support and give back rather than like, again, I love the government. I am happy to pay taxes, but if there's ways that I can support my own family, ⁓ I think it's great because I'm going to pay that money anyway, but paying it to people that I love and care about is really a great idea.   Alexis Gallati (24:00) Yeah. Another popular one I'm sure that you've seen on TikTok or other social media is the Augusta rule. ⁓ and this is where you're renting your home to your business. ⁓ and this is perfect example where documentation is absolutely critical. ⁓ but basically what happens is you rent your home to your business for 14 days or less. Those days do not have to be consecutive and your business gets to   The Dental A Team (24:07) Mm-hmm.   Alexis Gallati (24:28) right off the cost of that rent. So obviously lowers your taxes. But then you as the individual do not have to pay tax on that rental income. Now, if you do it for 15 days and you've ruined the strategy and you have to pay tax on all 15 days. So that's really important you do 14 days or less. But this is again a really great way if you have monthly board meetings, that's 12 days right there.   Or if you have employee parties, if you have colleagues over in discussing business, though, as long as you have a rental agreement in place between yourself and your business, and you document through meeting minutes everything that occurred during that event, then that is the documentation that the IRS would need in order to substantiate that.   strategy. And obviously a reasonable rental rate as well.   The Dental A Team (25:27) Yeah, no, didn't realize,   I did not realize that you needed a rental agreement. Can you expand more on that? like we check all the Airbnb's and the VRBO's in the area to see what does our house actually go for and like keep that documented every single year and then have an actual agenda and like have it in the calendar. So it's in our Google calendar. It's got an agenda. It's got a PDF didn't attach. But how does the rental agreement work? like, yeah, how do you, I didn't realize that that was a necessary piece to it.   Alexis Gallati (25:57) Yeah, so you can even just use ChatGPT to create it. ⁓ But essentially what you do is it's just that agreement between the business and personal. So ⁓ you just want to think about it like any other rental that you would do. If you were to go to a conference room in a hotel, for example, or go rent that Airbnb, you're going to be signing some sort of agreement saying that this can happen.   that this event can happen on this date. ⁓ you can either do one agreement for the entire year, spelling out like, here are the days that we're going to be doing these things, ⁓ or you can have an agreement for each time that it happens.   The Dental A Team (26:43) Very cool. That's super helpful. Yeah, I do love the addresses for all anything people. And I mean, I've had CPAs and like, don't go crazy. Like that's where I say like check Airbnb, check VRBO like what you think your house is worth versus what market value says your house is worth. Like, let's make sure that we are accurate on that. But yeah, that's definitely an amazing one that I think is great for offices to surely do.   Alexis Gallati (26:51) Yes.   Yep. Go and get two to three comps. So then that way can just take an average. I feel like that's a very safe way to, ⁓ show reasonableness. You're not just like, Hey, I'm taking the highest one on the block. You know, it's taking a few of them.   The Dental A Team (27:21) Totally. No, definitely agree. I love that. Okay, Alexis, what other ideas? know we're, I'm like just like sitting here. I'm like, I love this writing it down. Great ideas. What are some of the ones that like, yeah, anything else that's going to save us? Um, because like taxes are taxes and we are going to pay them, but like, what else can we do to, like you said, Bill Gates or, um, like Warren Buffett, what are the things that you found for like these higher net worth earners? Like, do they need to get into real estate and like use the big, beautiful tax bill or like,   Alexis Gallati (27:23) Yeah.   Okay.   The Dental A Team (27:50) anything else that you've seen that like really moves the noodles or is like, no, just the small consistent things are really going to help them out.   Alexis Gallati (27:57) Yes, well, they all help out. ⁓ But if you are looking for more of that, hey, Alexis, what's like Hail Mary that I can be doing to act to really save? ⁓ You can look at real estate. ⁓ That could be a whole podcast by itself. ⁓ But in general, you you tend to ⁓ get into real estate when you're not talking about like reets or things I can do through the stock market.   The Dental A Team (28:14) Right.   Alexis Gallati (28:26) ⁓ You're either doing like real estate syndications, ⁓ direct ownership, like long-term rentals or short-term rentals. And ⁓ each of those are treated differently and have different ways of making that ⁓ a tax deduction for yourself. So when it comes to, in general, ⁓ real estate syndications, this is where you're   The Dental A Team (28:49) Mm-hmm.   Alexis Gallati (28:54) buying into a partnership that maybe owns an office building. And you go in with other partners and ⁓ it's syndicated. So it's very passive. There's no way for you to write off any losses in that current year. ⁓ When it comes to direct ownership, the IRS basically says, hey, that real estate is considered passive unless you have real estate professional status or you do that short-term rental   deduction or excuse me, short-term rental exclusion. And so what ⁓ happens if you can qualify for the short-term rental exclusion or real estate professional status is that those what would have been passive losses that you can't use against your current income will be considered active losses. And then you can use it against your   active income, when I say active income, things like your W-2 or your business. So you're getting a current year deduction from that. And you can do cost segregation study to help accelerate depreciation. ⁓ So this is very, very much in the nutshell sort of explanation. ⁓ But it can really be a great way to lower your taxes if   The Dental A Team (29:57) Mm-hmm.   Yeah.   Alexis Gallati (30:16) you essentially want a second job. Just know that real estate is not as passive as the social media gurus go and ⁓ try to glamorize. It really does take a lot of extra work. You want to make sure that you are following the rules properly so that you can get that tax benefit in the current year. ⁓ But if you   The Dental A Team (30:19) Yeah.   Alexis Gallati (30:41) do have that prerogative and you want to learn and get do things properly, then it can really save you quite a bit of money.   The Dental A Team (30:48) Yeah. Are there any other things, Alexis, that are like real estate that save that much but don't require that much work? I'm asking you for the weight loss drug of taxes, please. What's our easiest way with the most amount of bang for buck that you've seen? These are the big hits that if you want, because agreed, real estate's great. If you do that short-term thing, but it is a lot of work. With the big, beautiful tax bill that came through, that 100 % depreciation is pretty fantastic. But like you said,   Alexis Gallati (30:54) Yes.   Mm-hmm.   The Dental A Team (31:17) got to have it rented out, you got to have the pieces, you got to like reno it like there are and you have to have it done by the end of the year and like it's a stressful zone. ⁓ So are there other things that you've seen that might be like 50 or 100 or 200,000 off taxes that aren't necessary real estate? The Augustus one, yes. Like paying people, there's things but is there anything else you've found that are like some of those bigger chunks that maybe people don't think about they don't recognize? Yes of course they're going to take a little bit more work but...   Alexis Gallati (31:17) You gotta work for it.   The Dental A Team (31:45) that you found that could be benefits to our audience.   Alexis Gallati (31:48) OK, so let's talk about my Hail Mary for tax savings. I   love this one towards the end of the year because you're going to want to know, have a good idea of where your tax situation is going to end up. So I use this a lot for year end planning. And this is oil and gas. When you ⁓ invest in oil and gas, again, just like with real estate, there's a lot of different options.   But my favorite is our drilling funds and this is where you invest in a partnership that owns oil and gas wells and these this allows you in that first year to Essentially write off usually somewhere between 80 to 95 percent of the investment that you've put in So let's say you invest a hundred thousand dollars Then you're getting about and let's say conservatively an eighty thousand dollar deduction that can go a   against your ordinary income. So if you're W2 or your business. usually, a good rule of thumb is that, let's say, if you're putting in $100,000, you're saving $30,000 in tax. You're putting in $200,000, you're saving $60,000 in tax. And then after year one, you're earning overall, during the life of the investment, about a 2x   The Dental A Team (33:10) Bye.   Alexis Gallati (33:11) you put   100,000, you're getting about 200,000 back. And so it's considered a very conservative investment. And just because the length of the investment, and this is one of the cons of it, is that it's usually about a 10 to 12 year period. So it's generally only about a 7 % return on investment over the life of the investment. the great thing about it is that   you let's say if you did put in that hundred thousand, you're getting that 30,000 in savings, and then you can go put that into something else that will earn you even more money. So then this is something that you can do every single year. And, you know, just depends on how much money you want to save and so that how much you put in for that investment.   The Dental A Team (33:57) Gosh, that's such a good one. And these are things of like just fun, like tips and topics. Like I said, it's the rules of monopoly. I caught like, how do we play tax strategy better? Alexis, what are any like resources? I feel like you guys have some resources. Like I feel the world of tax is so daunting. And so it's like, we hear from podcasts and we hear snippets and we see TikTok and it's like real estate games. like, where do people go if they like want to dig a little bit deeper and really become like more tax expert and more tax savvy and.   like tax strategy, like what are any resources you found or ways for people just to become a little bit more literate in the tax world.   Alexis Gallati (34:33) Yes, so ⁓ of course I'm to do a little shameful plug. My book, The ⁓ Advanced Tax Strategies for Medical Professionals, it's really just that it's a brain dump of all different types of strategies, whether it's for your business or W-2 only, charitable, these alternative investments. And so it's really a space.   The Dental A Team (34:36) as you should.   Alexis Gallati (34:58) for readers to learn more about their options. So then that was the way they can go online and do more research or bring it to their current advisor. So, you know, it's just about opening those possibilities. Otherwise, you know, one resource that is really great for especially medical professionals is the White Coat Investor that Dr. Dali, he has a wonderful, wonderful site and he puts out really good material.   The Dental A Team (35:11) Yeah.   Alexis Gallati (35:25) when it comes to not only taxes, but also for ⁓ just finances in general. And then, of course, on ⁓ CerebralTaxAdvisors.com, our website has wonderful ⁓ material that I put out all the time. There's lots of goodies there, as well as ⁓ different resources and worksheets and stuff like that.   The Dental A Team (35:52) Yeah, no, that's super helpful.   But Alexis, what do you find ⁓ as you go through this? Like one, how often are you meeting with your clients? Because I feel like so many CPAs and tax strategists meet with them in like December 1st and they're like, hey, you owe this much money. Is that how you guys plan? Like how should tax planning actually work?   or is that normal? Like I'm just trying to find a vibe of how this should work in the industry.   Alexis Gallati (36:15) Yeah.   Yeah. So when a medical professional first starts working with us, I design a tax plan for them. And that's really critical because right then and there, OK, what can we be doing to dramatically lower your taxes, legally, of course, and set you up for success? And then we meet with our clients at minimum twice a year. So we do a mid-year tax projection and a year-end tax projection.   The Dental A Team (36:34) course.   Alexis Gallati (36:45) And especially with medical professionals, your income is so variable throughout the year, depending upon insurance reimbursements or seasonality and things like that. And so we really want to make sure that we have a good, clear understanding, good six plus months in advance. Hey, what are you going to be owing tax wise? What does cash flow look like? What quarterly estimated payments do you need to make?   All of these things should not be a surprise. So that's why when I built Cerebral in the packages we have, I was really focused around how do we eliminate those surprises.   The Dental A Team (37:23) Yeah, no, I love that. that's super helpful because I feel like so many just wait till December and it's like, no, like there's things I could have been doing and if I would have known. So that's super helpful. And then I think the other question is like, okay, you guys are tax strategy. Are you CPA? Are you bookkeeping? Like kind of differentiate. Are you in the financial advisor world? Like what specifically would we say I need you for XYZ, but I'm going to need these people again, like marketing, right? Like what facet of my wealth management are you?   and who do I need paired with you?   Alexis Gallati (37:54) Yep, so we are your tax compliance, tax planning, your bookkeeping, and CFO services, and also business advising as well. So we're able to set up entities for you ⁓ as well as provide ⁓ just a lot of the years and years of experience that we have in running businesses and seeing different types of practices, et cetera. ⁓ We are not investment advisors, so we won't   say, buy Coca-Cola versus Pepsi. But we will introduce you to different investments that have tax benefits. And one very unique quality of Cerebral that's very different from other firms is that we do not take any commissions or kickbacks on any strategies we recommend or vendors we recommend. And we don't sell any products. So we're very education-based. I'm very focused on   you understanding your options so you can make a educated decision on what you want to move forward with. And then we are a white glove done for you firm that will implement those strategies on your behalf and make sure they're reported properly on your tax returns. Because that's what we've found being in this industry, especially specializing in medical professionals, is there's a lot of people out there that know about these strategies.   but they do not know how to implement them properly. And that honestly is 80 % of the fight when it comes to doing any of these strategies.   The Dental A Team (39:26) Yeah, no, that's incredible. So, and again, this is just like naiveness on my side. Do I need a CPA or are you guys the replacement of a CPA?   Alexis Gallati (39:35) Yeah, we're the replacement of CPA. We are CPAs. We are EAs. So we are taking care of your tax preparation, so personal and business. We do it all. I try to keep these packages as comprehensive as possible because I hate being nickel and dined. communication's a top priority for us. And so we don't want our clients to hesitate whatsoever to connect with us. And so that's why we don't.   The Dental A Team (39:56) Totally.   Amazing.   Alexis Gallati (40:05) shot like I, my gosh, I just got like a bill from my attorney the other day and it was for stuff that I talked to him about like in August. I'm like, I hate those pop-up bills. So that's yeah, that's, why I try to make it as comprehensive as possible.   The Dental A Team (40:10) Yep.   Right.   Awesome.   No, that's fantastic. That's really helpful. And I know a lot of people are very nervous to switch from their CPA. CPAs, feel like we're so embedded and we trust them with our souls. Truly, I see this. ⁓ So is there complementary calls we have with you? how do we start with that? Because I know, honestly, untangling from a CPA is such a pain. It is so annoying. so ⁓ how does that process work if people want to work with you, Alexis?   Alexis Gallati (40:46) So the best thing you can do is go to our website and go to the contact page. And you will ⁓ go through a very quick questionnaire to make sure that you're a good fit for us, because we also want to make sure we're a good fit for you. And we will ⁓ have a tax discovery session. And during that session, we will. We'll talk about what your needs are and what it's like to work with us. ⁓ I'm very focused on that return on investment. We actually have a guarantee.   with the design of our plans that I will save you at least two times what you pay us in ⁓ tax savings or you get the plan for free. And on average, our clients actually achieve 4.5 multiple with the design of our plans. So again, it doesn't make sense for us to work together if I can't save you more than what you're paying us.   The Dental A Team (41:39) That's amazing. No, that's incredible. And that's a great guarantee. And ⁓ then let's say hypothetical, we do get audited. How often do you guys go through audits and like success rate? Like I'm imagining if you were three years in IRS, you're probably pretty fantastic at that. But these are always things that I'm just curious. Like how does that work? And how often are your clients audited? And like, how is your success rate on that? And if you don't want to share this, I hope you do. We're just going to go for it. Like, yeah, I'm just going to ask the weird questions. Why not?   Alexis Gallati (42:01) Yeah.   I love the weird questions. They're the best. So yeah, that's one thing I can never guarantee that you won't be audited because of course there are always random audits that happen. We've only had three audits since I started Cerebral over 10 years ago. In 2014, I started Cerebral. ⁓ And ⁓ one of them was for the mortgage interest deduction. there's a limitation in that.   The Dental A Team (42:18) It's incredible.   Alexis Gallati (42:28) Um, and that was just, unfortunately, a client had not provided the correct information. And so we were easily able to just change it and be on our way. Um, and then another two were regarding actually real estate professional status. And that was just New York state saying, Hey, like we don't, we don't think that you're actually qualified for this. we're like, Oh, yeah, we do. Here's the paperwork. And they're like, Oh, okay. See you later. So yeah.   The Dental A Team (42:50) Yeah.   That's amazing.   That's a huge thing. And I'm so glad I asked the question because I think for me, that's something I'm curious on of like, I get it. Like you said, you can't guarantee that, but as long as you back in, do you guys charge extra for those audits or is that part of the plan? Like, nope, we stand behind it. Like, how does that work? Cause I know there's some firms that I have chatted with and if we do get audited, it's like 375 an hour for the audit. And I'm like, okay, like I'll just plan for that. But how does that work for you guys?   Alexis Gallati (43:18) Yep, so we back up all of our work and all of our packages. If you do receive a notice for anything that we prepare, you send it to us and we help you take care of it. So yeah, we 100 % back up our work. If you come start working with us and you have some a notice from a year that we didn't handle, like we didn't prepare, we'll still help you handle it. But that would be just.   at our hourly rate, depending upon the extensiveness of the notice. But to go back to your original question about making that change, I 100 % get it, especially if you've been with somebody for so long. And so you just have to look at that cost benefit and see, hey, staying with this person, how much is that costing me in tax savings versus   The Dental A Team (44:01) Right.   Alexis Gallati (44:12) going with somebody like cerebral and we try to go and make that process as seamless as possible when it comes to getting ⁓ up to date in your history and then ⁓ getting access to your bookkeeping and getting your tax returns. ⁓ And so, because I completely understand it can be daunting, but. ⁓   Happy to have a conversation around it when we meet about the discovery session and to see if it's something you'd want to move forward with.   The Dental A Team (44:43) Amazing. Alexis, has been such a great podcast and I just love meeting great individuals. I love how much you have a passion for the law and for the tax wealth and it's your own life and your own livelihood. So if people want to reach out, I know you said it before, how do they connect with you? So yeah, they can get started if they're interested.   Alexis Gallati (45:01) Yeah. So you can Google us or just go to CerebralTaxAdvisors.com. And which by the way, the reason why I have cerebral is because my husband is a private practice neurosurgeon and my dad's a retired private practice neurologist. hence cerebral in the brain. So if y'all can remember. But yeah, so CerebralTaxAdvisors.com is the best way to get a hold of us.   The Dental A Team (45:14) There you go.   I love it. Yeah.   Alexis Gallati (45:27) ⁓ And I look forward to potentially talking with y'all.   The Dental A Team (45:32) Well, Alexis, thank you so much for this. And for all of you listening, I hope you take advantage between now and April 15th. I hope you just like have a conversation. I'm always pro. I love CPAs. My CPA listens to this podcast and I'm always interested in meeting new people like Alexis, chatting with them. Are there different ways that they can benefit me? Because yes, I love my CPA, but I love more than that saving money and learning new strategies that maybe I didn't know about. So Alexis, I really hope a lot of them reach out to you, connect with you and for   All of you listening, thank you for listening. I'll catch you next time on the Dental A Team Podcast.  

SEO isn't dead…but AI is changing how we should view it. Dylan Ander (dylanander.com and heatmap.com) is back on the pod to break down SEO, AEO, and GEO in the age of AI. From making sure your website's content is up to date and valuable, to seeing how you're ranking, things are changing. They also talk about: - The two Nik Sharmas — and how Google differentiates them  - Programmatic SEO and templates  - What all of this means for people in ecom If you're trying to keep up with the latest in search and how AI plays a role, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility.• why prompts replace keywords across the funnel• how to make content machine-readable with schema and FAQs• why entity clarity and niche focus boost trust• media, podcasts, YouTube, and press as authority signals• differences between AI Overviews, ChatGPT, and Perplexity• tracking prompts, mentions, and reverse engineering citations• fixing iframes and technical blockers to visibility• building internal tools while the market matures• what to measure before and after AI visibility work• practical wins for local and niche brandsGuest Contact Information: LinkedIn: linkedin.com/in/solomonthimothyWebsite: thimothy.comYouTube: youtube.com/c/ClickxioInstagram: instagram.com/sthimothyTwitter/X: x.com/sthimothyMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: Support the show

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.  How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world? Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing? Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs? If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing? Thanks to all of you for your questions and support. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

在 AI 快速渗透信息获取方式的当下，流量入口正在发生结构性的变化，越来越多原本发生在搜索引擎中的行为被前移到了大模型的对话界面中。就在这一背景下，像 Perplexity 和 OpenAI 这样的 AI 平台公司开始尝试广告和购物功能，试图探索一条新的商业化途径。 我们的节目近期硅谷组织了一场 关于 GEO/AEO（AI Engine Optimization）的线下闭门讨论。我们邀请了来自模型公司、搜索与推荐系统背景、AEO 服务商、电商平台以及品牌侧的一线从业者，共同探讨：AI 搜索与传统搜索的关系究竟发生了哪些变化？AEO 是否真的值得投入？在模型时代，内容、品牌与可信度应如何被重新理解？ 本期节目基于这场线下讨论整理而成。我们结合实践者的真实经验，试图厘清：当 AI 成为新的流量入口，哪些逻辑正在改变，哪些其实从未改变。 《科技早知道》用户访谈报名 为了做出更好听的节目，我们邀请你参加我们的电话访谈。请点击链接填写问卷，我们会第一时间联系你！ ** 获得后续AEO/GEO相关信息** 请点击链接，我们会后续发送相关内容和活动 订阅我们的邮件 本期人物 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 Yaxian，「科技早知道」主播 闭门会部分发言嘉宾： Leo Liu Airmart 的创始人兼 CEO，Airmart 获得a16z与 Craft Ventures 投资，致力于构建 AI 驱动的电商工具。基于对数千家商户和 2 亿美元以上 GMV 的实践经验，Leo 主导孵化了 Frevana 以 AEO与 AI 驱动工作流为核心的Agent，并因此获得 OpenAI Grant 资助认可。在创业之前，Leo 在 Pinterest参与并推动了 Buyable Pins、电商搜索以及 AI 视觉发现等项目。 Rui Jiang Shoply AI 的创始人兼 CEO，是面向电商场景的下一代对话式搜索与产品发现系统。他在搜索、排序与 AI 系统领域拥有 20 多年的一线经验，曾在 Google、Pinterest、Coupang 与 Meta 担任高级工程与技术管理职位，主导或深度参与了包括 Google Custom Search、Pinterest Guided Search，以及搜索、推荐与广告系统的整体重构。 Carter Laren Sprite 的联合创始人兼 CEO / CTO，目前正致力于构建新一代 具备 Agentic 能力的自动化营销系统，目标是实现专业级、全自动的自然增长（Organic Marketing）。Carter 是一位连续创业者与资深工程师，拥有 25 年以上 的技术与创业经验，去十余年中，长期担任多家初创公司的董事、顾问与导师，其中包括 Emotive（AI 短信营销） 和 Lily（零售与电商 AI） 等项目。 其他参与讨论： Will Fu，LeapUnion蛙跳科技有限公司创始人 LingLing，硅谷营销咨询公司West Operators联合创始人 主要话题 [01:25] OpenAI 为什么最终还是选择了广告模式？ 当订阅收入无法覆盖算力与研发成本，单一付费模式失效 广告成为大模型公司现实可行的新商业化路径 本质是现金流压力下的结构性选择，而非态度转变 [07:45] AEO 会不会颠覆传统 SEO？ AEO 并不取代 SEO，而是叠加在原有逻辑之上的新层 竞争焦点从“排名”转向“是否被 AI 引用” [14:29] 为什么不是所有产品都适合做 AEO？ 决策路径长短是决定性变量 AI 更影响研究、比较和复杂判断阶段 冲动消费、低客单价产品 ROI 天然受限 [18:29] AI 时代的“投毒式内容”还能奏效吗？ Reddit 引用权重下降是明确的信号 内容污染和操纵会被模型与平台惩罚 一旦失去信任，引用权重难以恢复 [24:56] SEO 和 AEO 在内容结构上的本质差别是什么？ SEO 以关键词匹配为中心 AEO 以“把问题讲清楚”为中心 内容从碎片化堆叠转向完整上下文与逻辑闭环 [29:53] 为什么做 AEO 必须关注长期价值而不是短期新鲜度？ 追逐短期流量容易触发平台惩罚 用做品牌的态度生产内容，更容易被持续引用 权威性和可信度比更新频率更重要 [32:45] AEO 的 ROI 为什么始终算不清楚？ 大量转化发生在零点击搜索之后 用户在 AI 中完成决策，路径不可追踪 ROI 需结合可见度、互动与结果的综合评估 [37:45] AEO 的终局会不会成为“新的 SEO”？ 工具、服务商与角色将高度细分 市场规模庞大，但难以被单一平台垄断 更接近长期基础设施，而非短期红利 Perplexity 结果中显示的「SPONSORED」内容 ChatGPT 中的 Shopping Card 广告卡片 相关节目与链接 GEO 来了： AI 电商新生态，品牌要如何「被看见」和「被推荐」？| S9E39 9 AI Visibility Optimization Platforms Ranked by AEO Score (2026) The 10 Best AEO / GEO Tools in 2025: Ranked and Reviewed 幕后制作 监制：Yaxian 后期：迪卡 运营：George 设计：饭团 商业合作 声动活泼商业化小队，点击链接直达声动商务会客厅（https://sourl.cn/9h28kj ），也可发送邮件至 business@shengfm.cn 联系我们。 加入声动活泼 声动活泼目前开放商务合作实习生、社群运营实习生和 BD 经理等职位，详情点击招聘入口详情点击招聘入口 关于声动活泼 「用声音碰撞世界」，声动活泼致力于为人们提供源源不断的思考养料。 我们还有这些播客：声动早咖啡、声东击西、吃喝玩乐了不起、反潮流俱乐部、泡腾 VC、商业WHY酱、跳进兔子洞 、不止金钱 欢迎在即刻、微博等社交媒体上与我们互动，搜索 声动活泼 即可找到我们。 期待你给我们写邮件，邮箱地址是：ting@sheng.fm 欢迎扫码添加声小音，在节目之外和我们保持联系。Special Guests: Carter, Leo, and Rui.

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

Site owners are seeing traffic to their websites drop considerably as users begin asking AI questions, instead of searching for solutions on individual sites. Value-based websites seem to be getting hit with the worst of it, as tutorials and listicles are easily presented right inside an LLM's chat window. This leaves many site owners with a dilemma - should they continue to chase SEO trends, or should they reach for something more tuned to AI, like AEO and GEO? With many websites being run by just a few staff members, resources are tight - so every missed pageview matters. In 2026, should site owners worry about SEO, GEO, or AEO? Or maybe even all of them at the same time? Show Notes: https://www.htmlallthethings.com/podcast/should-you-worry-about-seo-geo-and-aeo-in-2026 Powered by CodeRabbit - AI Code Reviews: https://coderabbit.link/htmlallthethings Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

This Week: Arthur Baker and Saul Colt join Bob to discuss P&G's approach to data mining with AI, understanding AEO vs GEO, abusing your mascot, why the jury's still out on Telly, plus this week's #FairFailFoul.

In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO):  Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech Jim Waters | Linkedin FreighTech | Linkedin FreighTech Driving Sales Pipeline with Jim Waters | The Logistics of Logistics The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

We map the year ahead for home inspectors, cutting through AI hype, clarifying what “mandatory inspection” really means, and focusing on the only dial that matters: inventory. We share why rates alone won't fix housing, how regional pricing skews outcomes, and why SEO just became a secret weapon again.• AI tools rising fast, but privacy, accuracy and human support matter more• mandatory inspection contingency explained and why it rarely guarantees volume• inventory and price as the real market levers, not just interest rates• corporate ownership of single-family homes and how policy could free supply• regional price gaps shaping inspector opportunity and strategy• cautiously positive 2026 outlook with a four to six week lag to inspections• practical strategy: don't overhire, do deepen agent ties and expand services• SEO still drives discovery while rivals quit, AEO as a smart add-on• verify AI outputs and keep your expertise at the centerDon't forget to hit that subscribe button so you can catch our future episodes as well. If you have any feedback, please send us an email at info at inspectortoolbelt.com. Also, don't forget to check out our app for home inspectors, scheduling and report writing all in one easy-to-use app. Check it out now at inspectortoolbelt.com.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Anna Kimelman is a sustainability strategist and award-winning designer who pioneered sustainable fashion before it became mainstream. After building brands for Puma, AEO and Bloomingdales, she founded an acclaimed womenswear brand that launched with Shopbop and attracted celebrity fans including Kendall Jenner and Hailey Bieber. Now, she leads Loopline, a WBENC-certified consultancy, helping fashion retailers and social organizations drive their sustainability communication — through workshops and circular product innovation — to grow their impact and business. Anna also advises for the Ellen MacArthur Foundation and MIT Solve, helping scale circular businesses worldwide.In this episode, Lindy Fox sits down with Anna about her eye-opening journey from working with major fashion brands to launching her own sustainable collection. After experiencing global production firsthand, she now helps companies innovate and communicate sustainability effectively.

Faiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients.Summary of PodcastKey TakeawaysFaiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry.Faiza's Career ProgressionBackground: From Kadapa, Southern India, with a Bachelor of Commerce.Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.Hiring Process:Platform: Found via Handshake, a university job platform.Video Interview: A key step where students answer AI-generated questions on camera.Career Path:Internship: Initial role at Finely Fettled and its brand MicroYES.Placement: Extended 9-month contract.Full-Time: Hired as an AI Engineer/Architect and Marketing Manager.AI in Business & MarketingMeclabsAI Platform: Faiza's work on this AI solutions platform includes:AI Agent Delivery Systems: Personalised agents, not generic chatbots.AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website."Phone to Agent": A new service for small businesses.An AI agent answers calls using the client's specific policies and pricing.Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.Answer Engine Optimisation (AEO):Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.Goal: Structure website content to be found and cited in LLM answers.Execution: An AI agent guides clients through the process.The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights.Advice for StudentsSet a Clear Goal: Define a career path and stay focused.Use University Resources: Actively leverage career services and platforms like...

Your SEO traffic isn't “dipping.” It's getting mugged in broad daylight by AI Overviews and answer engine output.In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don't “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).We also explore:The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategyWhy AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)How “first paragraph” becomes the new “first page” in a voice-first worldThe underrated power move: fixing brand misalignment across directories and third-party sourcesWhy YouTube and timecodes may be the most practical AEO play hiding in plain sightAnd much more. 

Send Jackie A Message!What's actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You'll learn why industry growth means more competition (and why that's not a bad thing), how consumers are becoming smarter and more values-driven, and why generic marketing is officially dead.Jackie also explains why organic marketing alone won't be enough in 2026, how AEO (Answer Engine Optimization) is changing visibility on Google and AI tools, and why coaching and business education are becoming non-negotiable for studio owners who want predictable cash flow and long-term sustainability.If you want to scale your studio with clarity, stronger messaging, better marketing, and a business model that lasts, this episode will give you a roadmap.Timestamped Outline[00:00] Welcome + why this episode matters[02:30] Industry growth data + what it means[05:00] More competition = need clearer messaging[07:00] Smarter, more values-driven consumers[09:00] People scrolling less + why content must improve[11:00] Why organic alone won't cut it (paid ads + amplification)[13:00] AEO / Answer Engine Optimization + visibility shifts[15:00] Coaching becomes non-negotiable in the industry[20:00] Sustainability + predictable cash flow becomes the priority[22:30] Using data deeper: longer nurture journeys + conversion[26:00] Team structure evolves: specialized roles, not “one studio manager”[30:00] Teacher pipeline + onboarding systems / trainings[32:00] CTA: Studio CEO Program + what's includedKey Takeaways ✅ The industry is growing fast — which means more options for consumers✅ Generic “yoga has benefits” marketing won't stand out anymore✅ Consumers are smarter and more values-driven✅ People are scrolling less → your content must earn attention fast✅ Organic marketing alone won't be enough; amplify what works with paid ads✅ AEO matters as AI answers replace traditional searches✅ Coaching/business education is becoming a baseline requirement✅ Sustainability and predictable cash flow beat “big jumps” in 2026✅ Team roles will specialize (marketing, teacher development, ops)✅ Studios must strengthen teacher pipelines and onboarding systemsPull Quotes“You are so far past generic marketing.”“Your consumer is smarter.”“Coaching is going to become non-negotiable.”“If you want to be part of the growth… you have to be around in 2035.”“Get off the roller coaster.”Resources MentionedStudio CEO Program (12 months)Weekly coaching calls + written coachingWeekly trending reels (hook + caption + training)Bonus workshops (including AEO/AIO workshop)Related EpisodesEpisode on AI + studiosEpisode on coachingWork with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to integrate AI into their workflows strategically. Gini addresses recent online debates regarding the evolution of the PESO model, emphasizing the importance of critical thinking in our industry. The trio also explores the concept of "Visibility Engineering"—how to ensure your brand shows up in AI-generated search answers through robust owned and earned media strategies. Finally, they remind listeners that despite technological advances, human storytelling remains the heart of the profession. Episode Highlights [01:52] Gini discusses the current landscape of PR and the ubiquity of AI. [02:28] Addressing the critics: Has the PESO model really not been updated in a decade? Gini sets the record straight. [05:54] The opportunity for PR pros in 2026: Teaching clients how to incorporate AI into systems and workflows, not just how to prompt. [09:20] The new SEO: Whether you call it AEO, GEO, or AIO, the goal is showing up in AI search answers. [11:42] How AI search actually rewards genuine thought leadership rather than keyword stuffing. [13:33] Visibility Engineering: How to engineer the robots to ensure your content answers the contextual questions your audience is asking. [15:41] Why storytelling and engaging hearts and minds will never go out of style (featuring a nod to A Christmas Story). About Gini Dietrich Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. She also holds "legend" status on Peloton. Related Episodes & Additional Information Visit Spin Sucks for resources on the PESO Model and professional development. Connect with Gini on LinkedIn for daily insights. Forbes Article: Why AEO Is The Future Of SEO And How To Master It Episode 292: Utilizing Zero Click Conent for Better Engagement Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't keep it to yourself! If you found value in today's discussion, please subscribe and share this episode with a fellow PR pro. Helping us spread the word ensures we can continue bringing you legendary guests and actionable advice. Listen now on your favorite podcast platform

In this episode, my guest is Detroit team leader Michael Perna, one of the most prolific agents in the country with more than 8,000 transactions. Michael explains how AI search is already creating bottom of funnel listing opportunities and how he is building thousands of high intent service pages to rank in ChatGPT, Claude, Perplexity, and Gemini. He breaks down his blueprint for AEO, GEO, reviews, trust signals, and the tech stack that drives results.   Book Recommendation:  Good to Great by Jim Collins Resources Mentioned ChatGPT (Advanced Plan) Claude (Advanced Plan) Perplexity Pro Gemini via Google Workspace Nano Banana (Gemini image generation) Sora Moz Local BrightLocal Bio Visibility Optimizer GPT - https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer  Guest: Michael Perna Instagram: https://www.instagram.com/thepernateam Website: https://www.thepernateam.com/ YouTube: https://www.youtube.com/@MichaelPernaTV   Facebook: https://www.facebook.com/michael.perna.35    Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  AI Playbook - http://www.realestateaiflash.com  $10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe  Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy   

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-what-is-generative-engine-marketing-sem-gem.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In-Ear Insights. Welcome back. Happy new year. It’s 2026. I have just begun to realize as I was cleaning out my pantry over the holidays, oh yeah, all these things expire in 2026. That’s this year. A lot happened over the holidays. A lot of changes in AI. But one thing that hasn’t happened yet but has been in discussion that I think is—Katie, you wanted to talk about—was SEO for good or ill, sort of centered on this GEO acronym, Generative Engine Optimization, and all of its brethren: AIO and AEO and whatever. SEO’s companion has always been SEM, also known as Pay Per Click marketing, and that has its alphabet soup like rlsa, remarketing lists for search ads, and all these acronyms, part of the paid version of search marketing. Well, Katie, you asked a very relevant… Katie Robbert: …question, which was, when is GEM coming? So as a little plug, I’m doing a Friday session with our good friends over at Marketing Profs on GEO and ROI, which I have to practice saying over and over again so I don’t stumble over it. But basically the idea is what can B2B marketers measure in GEO to demonstrate their return on investment so that they can argue for more budget. And so what we were talking about this morning is that GEO is really just an amped up version of brand search. If you know SEO, brand search is a part of SEO. And so basically it’s like how well recognized is my brand or my influencers or whatever. If I type in Katie Robbert or if I type in Trust Insights, what comes back? And so all of the same tactics that you do for branded search, you do for GEO plus a little bit more. So it’s the same end result, but you need to figure out sort of where all of that fits. So I’ll go over all of that. But it then naturally progressed into the conversation of, well, part of brand search is paid campaigns. You pay money to Google AdWords, if that’s still what it’s called, or whatever ad system you’re using, you put money behind your branded terms so that when someone’s looking for certain things, your name comes up. And I was like, well, that’s the SEM version of SEO. When are we getting the paid version of GEO? So basically GEM, or whatever you would want to call it, the way that I kind of envision it. So right now these systems like ChatGPT and Gemini and Claude, they’re not running ads. They’re making their money from usage. So they’re using tokens, which Chris, you’ve talked about extensively. But I can envision a world where they’re like, okay, here’s the free version of this. But every other query that you run, you get an ad for something, or at the end of every result, you get an ad for something. And so I would not be surprised if that was coming. So that was sort of what I was wondering, what I was thinking. I’m not trying to plant the idea that they should do that. I’m just assuming based on patterns of how these companies operate, they’re looking for the next way to make a revenue stream. So Chris, when I mentioned this to you this morning, I couldn’t see your face, but I assumed that there was an eye roll. So what are your thoughts on GEM? Christopher S. Penn: Here’s what we know. We know that on the back end for all these tools, what they’re doing when they use their web search tools is they’re writing their own web queries. They literally kick off their own web searches, and they do 5, 10, 20, or 100 different searches. This is something that Google calls query fan out. You can actually see this happening behind the scenes. When you use Google, you’ll see it list out summarized in Gemini, for example. You’ll see it in ChatGPT with its sources and stuff. We know—and if you’re using tools like Claude code or Gemini code—you will actually see the searches themselves. It is a very small leap of the imagination to say, okay, what’s really happening is the LLM is just doing searches, which means that the infrastructure exists—which it does for Google Ads—to say, when somebody searches for this set of keywords, show this ad. The difference is that AI searches tend to be eight to 10 words long. When you look at how Claude code does searches, it will say “docker configuration YAML file 2025” as an example of a very long term, or “best hotels under $1,000 Ibiza 2025 travel guide” would be an example of a more generic term that is a very specific, high-intent search phrase that it’s typing in. So for a system like Google to say, “You know what, inside of your search results, when it does query fan out, we’re just going to send a copy of the searches to our existing Google Ad system, and it’s going to spit back, ‘Hey, here’s some ads to go with your AI generated summary.'” I would say initially for marketers, you have to be thinking about how Gemini in particular does query fan out, how it does its own searches. We actually built a tool for this last year for ourselves that can measure how Gemini just does its own searches. We have not published because it’s still got a bunch of rough edges. But once you see those query fan out actions being taken, if you’re a Google Ads person, you can start going, “Huh? I think I need to start making sure my Google Ads have those longer, more detailed, more specific phrases.” Not necessarily because I think any human is going to search for them, but because that’s the way AI is going to search them. I think if you are using systems like ChatGPT, you should be—to the extent that you can, because you can see this in the developer API, not the consumer product, but the developer side on OpenAI’s platform—you can see what it searches for. You should be making notes on that and maybe even going so far as to say, “I’m going to type in, ‘recommend a Boston based AI consulting firm.'” See what ChatGPT does for its searches. And then if you’re the Google Ads manager, guess you better be running those ads. And probably Bing, probably Google. OpenAI said they’re going to build their own ad system—they probably will. But as many folks, including Will Reynolds and Rand Fishkin, have all said, Google still owns 95% of the search market. So if you’re going to put your bets anywhere, bet on the Google Ads system and put your efforts there. Katie Robbert: So it sounds like my theory wasn’t so far fetched this morning to assume that GEM is coming. Christopher S. Penn: Absolutely it’s coming. I mean, everyone and their cousin is burning money running AI, right? It costs so much to do inference. Even Google itself. Yes, they have their own hardware, yes, they have their own data centers and stuff. It still costs them resources to run Gemini, and they have new versions of Gemini out that came out just before the holidays, but still not cheap, and they have to monetize it. And the easiest way to monetize it is to not reinvent the wheel and just tie Gemini’s self-generated searches into Google Ads. Katie Robbert: So, I think one of the questions that people have is, well, do we know what people are searching for? And you mentioned for at least OpenAI, you can see in the developer console what the system searches for, but that’s not what people are searching for. Where do tools like Google Search Console fit in? For someone who doesn’t have the ability to tap into a developer API, could they use something like a Google Search Console as a proxy to at least start refining? I mean, they should be doing this anyway. But for generative AI, for what people are searching for? Because the reason I’m thinking of it is because what the system searches for is not what the person searches for. We still want to be tackling at least 50% of what the person searches for, and then we can start to make assumptions about what the system is going to be searching for. So where does a tool like Google Search Console fit in? Christopher S. Penn: The challenge with the tool, Google Search Console, is that it is reporting on what people type before Gemini rewrites it. So, I would say you could use that in combination with Gemini’s API to say, okay, how would Gemini transform this into a query fan out? Katie Robbert: But that’s my point: what if someone—a small business or just a marketing team that is siloed off from IT—doesn’t have access to tap into the API? Christopher S. Penn: Hire Trust Insights. Katie Robbert: Fair. If you want to do that, you can go to TrustInsights.ai/contact. But in all seriousness, I think we need to be making sure we’re educating appropriately. So yes, obviously the path of least resistance is to tap in the API to see what the system is doing. If that’s not accessible—because it is not accessible to everybody—what can they be doing? Christopher S. Penn: That’s really—it’s a challenging question. I’m not trying to be squirrely on purpose, but knowing how the AI overviews work, Gemini in Google is intercepting the user’s intent and trying to figure out what is the likely intent behind the query. So when you go into your Google search now, you will see a couple of quick results, which is what your Google Search Console will report on. And then you’re going to see all of the AI stuff, and that is the stuff that is much more difficult to predict. So as a very simple example, let me just go ahead and share my screen. For folks who are listening, you can catch us on our YouTube channel at trustinsights.ai/youtube. So I typed in “Python synth ID code,” right, which is a reference to something coding-wise. You can see, here’s the initial search term; this will show up in your Google Search Console. If the user clicks one of the two quick results, then once you get into webguide here, now this is all summarized. This is all written by Gemini. So none of this here is going to show up in Google Search Console. What happened between here and here is that Gemini went and did 80 to 100 different searches to assemble this very nice handy guide, which is completely rewritten. This is not what the original pages say. This is none of the content from these sites. It is what Gemini pulled from and generated on its own. Katie Robbert: So let me ask you this question, and this might be a little kooky, so follow me for a second. So let’s say I don’t have access to the API, so I can’t pull what the system is searching, but I do have access to something like a Google Search Console or I have my keyword list that I optimize for. Could I give Generative AI my keyword list and say, “Hey, these are the keywords or these are the phrases that humans search for. Can you help me transform these into longer-term, longer-tail keywords that a machine would search for?” Is that a process that someone who doesn’t have API access could follow? Christopher S. Penn: Yeah, because that’s exactly what’s going on inside Google software. They basically have, “Here’s the original thing. Determine the intent of the query, and then run 50 to 100 searches, variations of that, and then look at the results and sort of aggregate them, come back with what it came up with.” That’s exactly what’s happening behind the scenes. You could replicate that. It would just be a lot of manual labor. Katie Robbert: But for some, I mean, some people, some companies have to start somewhere, right? I could see—I mean, you’re saying it’s a lot of manual labor—I could even see it as a starting point. Just for simple math, here are the top 10 phrases that Trust Insights wants to rank for. “Hey, Gemini, can you help me determine the intent and give me three variations of each of these phrases that I can then build into my AdWords account?” I feel like that at least gives people a little bit more of a leg up than just waiting to see if anything comes up in search. Christopher S. Penn: Yeah, you absolutely could do that. And that would be a perfectly acceptable way to at least get started. Here’s the other wrinkle: it depends on which model of Gemini. There are three of them that exist. There’s Gemini Pro, which is the heavy duty model that almost never gets used in AI Overview. Does get used to AI mode, but AI Overviews, no. There’s Gemini Flash, and then there’s Gemini Flashlight. One of the things that is a challenge for marketers is to figure out which version Google is going to use and when they swap them in and out based on the difficulty of the query. So if you typed in, “best hotels under $1,000 Ibiza Spain,” right? That’s something that Flashlight is probably going to get because it’s an easy query. It requires no thinking. It can just dump a result very quickly, deliver very high performance, get a good result for the user, and not require a lot of mental benchmarks. On the other hand, if you type something like, “My dog has this weird bump on his leg, what should I do about it?” For a more complex query, it’s probably going to jump to Flash and go into thinking mode so it can generate a more accurate answer. It’s a higher risk query. So one of the things that, if you’re doing that exercise, you would want to test your ideas in both Flashlight and Flash to see how they differ and what results it comes back with for the search terms, because they will be different based on the model. Katie Robbert: But again, you have to start somewhere. It reminds me of when the smart devices all rolled out into the market. So everybody was yelling at their home speakers, which I’m not going to start doing because mine will go off. But from there, we as marketers were learning that people speaking into a voice, if they’re using the voice option on a Google search or if they’re using their smart home devices, they’re speaking in these complete sentences. The way that we had to think about search changed then and there. I feel like these generative AI systems are akin to the voice search, to the smart devices, to using the microphone and yelling into your phone, but coming up with Google results. If you aren’t already doing that, then get in your DeLorean, go back to, what, 2015, and start optimizing for smart devices and voice search. And then you can go ahead and start optimizing for GEO and GEM, because I feel like if you’re not doing that, then you’re at a serious disadvantage. Christopher S. Penn: Yeah, no, you absolutely are. So, I would say if you’re going to start somewhere, start with Gemini Flash. If you know your way around Google’s AI Studio, which is the developer version, that’s the best place to start because the consumer version of the web interface has a lot of extra stuff in it that Google’s back end will not have that the raw Gemini will not have because it slows it down. They build in, for example, a lot of safety stuff into the consumer web interface that is there for a good reason, but the search version of it doesn’t use because it’s a much more constrained use. So I would say start by reading up on how Google does this stuff. Then go into AI Studio, choose Gemini 3 Flash, and start having it generate those longer search queries, and then figure out, okay, is this stuff that we should be putting into our Google Ads as the keyword matches? The other thing is, from an advertising perspective, obviously we know the systems are going to be tailored to extract as much money from you as possible, but that also means having more things that are available as inventory for it to use. So we have been saying for three years now, if you are not creating content for places like YouTube, you have missed the boat. You really need to be doing that now because Google makes it pretty clear you can run ads on multiple parts of their platform. If you have your own content that you can turn into shorts and things, you can repurpose some of that within Google Ads and then help use that as fodder for your ad campaigns. It’s a no-brainer. Katie Robbert: To be clear, we’re talking about the Google ecosystem. Some companies aren’t using that. You can use a Google search engine without being part of the ecosystem. But some companies aren’t using Gemini, therefore they’re not using Developer Studio. If they’re using OpenAI, which is ChatGPT or Claude, or a lot of companies are Microsoft Shops. So a lot of them are using Copilot. I think taking the requirement to tap into the API or Developer Studio out of the conversation, that’s what I’m trying to get at. Not everybody has access to this stuff. So we need to provide those alternate routes, especially for all of our friends who are suffering through Copilot. Christopher S. Penn: Yes. The other thing is, if you haven’t already done this—it’s on the Trust Insights website, it’s in our Inbox Insight section. If you have not already gotten your Google Analytics Explore Dashboard set up to look at where you’re currently getting traffic from generative AI, you need to do that because this is also a good benchmark to say, “Okay, when this ad system rolls out for ChatGPT, for example, should we put money in it for Trust Insights?” The answer is yes, because ChatGPT currently is still the largest direct referrer of traffic to us. You can see in this last 28 days. Now granted this is the holidays, there wasn’t a ton happening, but ChatGPT is still the largest source of AI-generated direct clicked-on stuff to our website. If OpenAI says, “Hey, ads are open,” as we know with all these systems in the initial days, it will probably either be outlandishly expensive or ridiculously cheap. One of the two. If it errs on the ridiculously cheap side, that would be the first system for us to test because we’re already getting traffic from that model. Katie Robbert: So I think the big takeaway in 2026 is what is old is new again. Everyone is going to slap an AI label on it. If you think SEO is dead, if you think search is dead, well, you have another thing coming. If you think SEM is dead, you definitely have another thing coming. The basic tenets of good SEO and SEM are still essential, if not more so, because every conversation you have this year and moving forward, I guarantee, is going to come back to something with generative AI. How do we show up more? How do we measure it? So it really comes down to really smart SEO and SEM and then slapping an AI label on it. Am I wrong? I’m not wrong. So if you know really good SEO, if you know really good SEM, you already have a leg up on your competition. If you’re like, “Oh, I didn’t realize SEO and SEM were important.” Now, like today, no hesitation, now is the time to start getting skilled up on those things. Forget the label, forget GEO, forget GEMs, forget all that stuff. Just do really good intent-based content. Content that’s helpful, content that answers questions. If you have started nowhere and need to start somewhere today, take a look at the questions that your audience is asking about what you do, about what you sell. For example, Chris, a question that we might answer is, “How do I get started with change management?” Or, “How do I get started with good prompt engineering?” We could create a ton of content around that, and that’s going to give us an opportunity to rank, quote, unquote, rank in these systems for that content. Because it will be good, high-quality content that answers questions that might get picked up by some of our peer publications. And that’s how it all gets into it. But that’s a whole other side of the conversation. Christopher S. Penn: It is. It absolutely is. And again, if you would like to have a discussion about getting the more technical stuff implemented, like running query fan out things to see how Gemini rewrites your stuff, and you don’t want to do it yourself, hit us up. We’re more than happy to have the initial conversation and potentially do it for you because that’s what we do. You can always find us at trustinsights.ai/contact. If you have comments or questions—things that you’re thinking about with GEM—hop on our free Slack group. Go to trustinsights.ai/analyticsformarketers, where you and over 4,500 marketers are lamenting these acronyms every single day. Wherever you watch or listen to the show, if there’s a channel you’d rather have it instead, go to trustinsights.ai/tipodcast. You can find us at all the places fine podcasts are served. Happy new year. Happy 2026, and we’ll talk to you on the next one. *** Speaker 3: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology (MarTech) selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or Data Scientist to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the So What Livestream webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations, data storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate brands.This week, Elena, Rob, and Jonathan sit down with Josh to discuss answer engine optimization (AEO) and what marketers need to know right now. Josh explains why traditional SEO tactics like domain authority matter less in AI search, how different engines cite content, and the surprising power of FAQs in product discovery. Plus, learn why SEOs have never had a better opportunity to become heroes in their marketing organizations.Topics covered: [04:00] When AI search shifted from novelty to cultural necessity[06:00] How ranking signals differ between ChatGPT, Gemini, and Perplexity[09:00] Why domain authority matters less for AEO than traditional SEO[14:00] Tracking real user prompts across the marketing funnel[19:00] How instant checkout in ChatGPT changes brand visibility strategy[22:00] Why FAQs increased citations by 848% in top-performing domains[26:00] Why SEOs should lead the AEO charge at their companies To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Profound Article: https://www.tryprofound.com/guides/what-is-answer-engine-optimizationProfound Website: https://www.tryprofound.com/Profound LinkedIn: https://www.linkedin.com/company/tryprofound/Josh Blyskal's LinkedIn: https://www.linkedin.com/in/joshua-blyskal/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Search has always driven web traffic… but what is SEO in the era of AI? And how will that impact our creative businesses in 2026?Today I'm joined by SEO expert, podcaster and romance novelist (!) Meg Casebolt, who's here to help us understand the current landscape of search and how AI is remapping the web.Tune in to learn:What's shifting in the world of SEO — including AIO, GEO, AEO & LLMEOHow these changes might just liberate us from Google…Why you never need to use keyword tools again!Tips for optimizing your digital presence in 2026 — whether you're just starting out or have a lot online alreadyHow to think about search if you're not interested in using AIWhy Meg is returning to blogging in 2026 This conversation made me stop stressing about AI and quit worrying if anyone will ever find my website again. Tune in, read Meg's blog, and enjoy!

In this episode, we break down 3 moves you need to make so your 2026 marketing strategy isn't a dumpster fire:1. AEO (Answer Engine Optimization) — why organic traffic is dropping (hello, zero-click + AI Overviews), and how to start showing up in Google's AI results and tools like ChatGPT, Perplexity, and Claude.2. Cold email infrastructure — why “send rate” ≠ “deliverability,” what's changed with ESPs using AI, and how to build outbound systems that actually land in the inbox and start conversations.3. Content in 2026 — why “more content” isn't the answer anymore, how we're thinking about standing out, and how to use AI the right way (strategy, analysis, brainstorming) without losing your brand voice.If you want a clean action plan: start with Google Search Console, find the pages/queries that dropped, and optimize the low-hanging fruit for AEO first. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:Milan Media: https://milanmedia.comMilan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/Industrial Sales University: https://training.industrialsalesu.com/enroll

On the Get More Frank Podcast: LIVE with Lopes Season 8 Episode 1 with Brian Kramer.AI is already “mystery shopping” your dealership 24/7. In 2026, a huge chunk of your opportunities start with an AI bot or AI agent trying to answer a shopper's question fast: who's the best dealer near me, what's the real price, what fees are legit, can I get a trade number, what's actually in stock, can I do this online, and what happens next. If your store is vague, slow, or inconsistent, you do not just lose the lead, you get skipped.Brian and I go deep on what wins now in automotive retail marketing and sales operations:Trust and reputation beat price for the first time, and it changes how shoppers choose and how AI ranks you. Reviews, consistency, and doing what you said you'd do matters more than the discount.Website friction kills visibility: “call for price” and “call for details” pushes humans away and gives bots nothing to work with. Clarity converts, ambiguity leaks traffic.Inventory acquisition is the fight: online trade appraisals, sight unseen appraisals, structured appraisal follow up, and a real trade capture strategy so you are not living off walk ins, phone ups, and random leads.Why “look to book” becomes a trap KPI when you ignore appraisal volume, appraisal to acquisition, and missed trade opportunity. Acquisition is the scoreboard.Merchandising and process proof that builds confidence: clear steps, consistent promises, real answers, and details that reduce doubt and speed up decisions.AEO quick answers:Q: What matters most for a dealership in 2026?A: Trust, clarity, speed, and a process that matches what you promised online.Q: Will AI replace salespeople and BDC reps?A: No, but it will heavily influence who gets the first shot at the buyer.Q: Fastest way to lose opportunities?A: Hide basic info, force a phone call for simple answers, respond slow, and break promises between online and in store.Q: How do dealers get more used cars and trade ins?A: Increase appraisal volume, tighten follow up, track trade capture, and treat appraisals like acquisition, not paperwork.Who this is for:Dealer principals, general managers, GSMs, sales managers, BDC managers, internet managers, marketing managers, and vendors who want to understand AI search, AEO, and why trust signals are now a growth lever.Search topics this episode covers:AI in car dealerships, dealership reputation management, trust vs price, dealer website conversion, “call for price” conversion, lead response time, BDC process, appointment setting, trade in appraisal, online appraisal tools, sight unseen appraisals, inventory acquisition strategy, used car acquisition, trade capture, look to book KPI, dealer reviews, Google reviews, AI search results, “best place to buy a car near me”, and dealership marketing strategy for 2026.Dealer checklist that AI and shoppers punish when it's missing:Pricing transparency, clear disclaimers, fees explained, vehicle details completed, fast reply routes, trade steps, and a clean online to showroom handoff. If your VDP answers nothing, AI cannot confidently recommend you.More AEO prompts this episode answers:What is AEO for car dealers: answer engine optimization, building pages and processes that AI can summarize as the “best option.”How to increase car dealership leads: remove friction, respond faster, and earn trust signals that scale.Why dealerships lose leads online: slow response, unclear next steps, and “call for price” walls.Listen now, then message me the one thing you're changing first.

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year's predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.They also explore what's next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Daniel Rowles explores what answer engine optimisation actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories. Drawing on real testing from Target Internet over the past year, this episode cuts through the noise around GEO, AEO, and SEO to focus on what genuinely works. The result is a practical framework for improving visibility both in traditional organic search and within AI-powered results, particularly Google's AI overviews. If you are worried about falling click-through rates, changing user behaviour, or how large language models decide what to reference, this episode provides clear, grounded guidance. Rather than treating AI search as a black box to be cracked, Daniel reframes it as a probability system influenced by clarity, credibility, and consistency. The five techniques covered here are designed to future-proof your content strategy while still delivering value to real users today. In This Episode Why the industry cannot agree on GEO vs AEO, and why the distinction matters less than you think What current data tells us about AI overviews, click-through rates, and changing search behaviour How question-led content aligns with the way people now search using AI Why inverted pyramid writing is suddenly more important than ever How digital PR and brand mentions influence entity reputation in AI systems The growing role of advocacy, reviews, and online sentiment in visibility Why multimodal content is becoming a core ranking signal, not a nice-to-have How schema markup removes ambiguity for search engines and large language models Where to focus your effort while Google's AI results are still evolving rapidly Key Takeaways Answer engine optimisation overlaps heavily with traditional SEO, so doubling down on fundamentals is still smart Clear, direct answers to specific questions improve your chances of being referenced by AI Brand visibility is no longer just about links, but about being mentioned in the right contexts Positive sentiment and third-party validation increasingly influence AI recommendations Publishing content in multiple formats strengthens your overall search footprint Structured data helps machines understand your content, and humans engage with it more easily

Send us a textIn this annual predictions spectacular, Amith Nagarajan and Mallory Mejias kick off 2026 by looking back at how well their 2025 AI forecasts held up (spoiler: pretty darn well) and then boldly lay out what's coming next for artificial intelligence, associations, and knowledge work. From real-world AI recruiting agents and voice-first interfaces to the rise of AI literacy as a job requirement, the shift from SEO to AEO, and the very real possibility of AI-native platforms disrupting traditional associations, this episode is packed with practical insight and big-picture thinking. Whether you're an association leader or just trying to stay ahead of the curve, this conversation is both a wake-up call and a roadmap for making 2026 the year you move from experimenting with AI to truly leading with it. 

In the final episode of 2025, Jason and Jeff empty the mailbag to answer listener questions about managing sudden wealth, tax strategies, and portfolio management. They debate the pros and cons of rebalancing versus letting your winners run (featuring a look at Jason's highly concentrated Roth IRA) and discuss how to handle a financial windfall like an inheritance. The hosts also break down the risks of complex conglomerates like Brookfield, analyze whether MTY Food Group is a value play or a value trap, and give their unfiltered take on whether recent political news finally makes Cannabis stocks investable.00:23 Listener Mailbag and Community Engagement03:09 First Listener Question: Balancing Financial Results and Industry Knowledge06:50 Using AI Tools for Investment Research08:27 Real-World Examples and Industry Research11:04 Brookfield Corporation: Legal Issues and Investment Risks14:50 MTY Foods: Cash Flow and Investment Potential22:28 Rebalancing Portfolios: Strategies and Considerations26:10 Risk Management in Asset Allocation26:54 Personal Investment Stories and Lessons28:21 Strategies for 401k, Roth, and Brokerage Accounts37:29 Handling Inheritance and Tax Implications45:26 Investing in Cannabis Stocks50:54 Conclusion and Viewer EngagementCompanies mentioned: AEO, AMZN, BN, CAVA, CMG, CRWD, CTRE, DRI, EAT, EPR, GOOGL, LOB, MCD, MELI, MO, MTY, NFLX, NUE, STLD, TAP, TSM, YUM*****************************************Join our PatreonSubscribe to our portfolio on Savvy Trader *****************************************Email: investingunscripted@gmail.comTwitter: @InvestingPodCheck out our YouTube channel for more content: ******************************************To get 15% off any paid plan at fiscal.ai, visit https://fiscal.ai/unscripted******************************************Listen to the Chit Chat Stocks Podcast for discussions on stocks, financial markets, super investors, and more. Follow the show on Spotify, Apple Podcasts, or YouTube******************************************The Smattering Six2025 Portfolio Contest2024 Portfolio Contest2023 Portfolio Contest

Ready to adjust your messaging to earn new business and better business? In this special 'best of' edition, we're cutting through the noise to bring you your favorite, most impactful marketing and sales-themed episodes. No fluff, no fakery—just what's working right now for the thinkers in freight.You can binge this one over the holidays for ideas and inspiration to refine your strategy for the new year.In this episode, we revisit five key conversations:The Supply Chain is the Product: A solo episode on how to stop selling shipments and start selling your entire supply chain journey as a competitive advantage. Starts at 5:35-minute mark.TMSA Study Deep Dive: Grace Sharkey joins the show to unpack the surprising data from the Transportation Marketing & Sales Association on what's really happening in our industry—from budgets and sales quotas to the tools marketers are actually using. Starts at 36-minute mark.The Best Reddit Freight Sales Tips: We scoured the freight broker subreddit for years to find the most valuable, unconventional, and effective sales tactics that are getting people in the door. Starts at 1:47:24-minute mark.How Marketers Are Actually Using AI: Moving past the hype to discuss the smart AI tools that work when you put them into practice right now. Starts at 2:25:44-minute mark.A Modern Marketer's Guide to SEO: A masterclass on navigating SEO, AEO, and GEO in the age of AI, finding low-hanging fruit, and answering the question: "should you even be blogging anymore?" Starts at 2:56:15-minute mark.Whether you're looking for high-tech digital strategies or fundamental tactics that are making a comeback, this episode is packed with useful takeaways to fuel your 2025 planning. Watch the video versions of these episodes on YouTube: The Supply Chain Is the ProductTMSA Study Unveils Winning Freight Marketing StrategiesBest Reddit Freight Sales TipsHow Marketers Are Actually Using AI: New Data + Smart Tools That Work Logistics SEOFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Watch the Youtube video here: https://www.youtube.com/watch?v=XOPuKSRFpLQ   If you're ready to boost your production and finally scale your real estate business with confidence, this breakdown of the LMCM system will show you exactly how top agents do it. In this video, we explain What Is LMCM and How It Explodes Your Real Estate Production by walking through the core foundations of the List More Close More System and why it's helping agents grow faster in today's market. The LMCM System Explained also shows how accountability, mentorship, and modern tools give you the support needed to scale your real estate business with clarity and confidence. Whether you're a new agent or a seasoned producer plateauing in your goals, this video reveals how LMCM helps you convert more leads, strengthen your brand, and stay front-and-center with your ideal clients. Drop your questions in the comments and check the link below for details on how to join the List More Close More System.

Want ChatGPT to start recommending you and your content? In this video, I break down exactly how I've optimized my brand, website, and content to drive thousands of visitors from AI tools like ChatGPT. Essentially, how to start with "AEO", which stands for "answer engine optimization." This is AI's version of SEO. You'll learn how to structure your messaging, create answer-oriented content across platforms, and build leadership that AI recognizes and recommends.LINKS MENTIONED: Free ChatGPT AEO Breakdown: https://stephaniekase.com/chatgptseoFree YouTube Class: http://stephaniekase.com/youtubeclassytYouTube for Business Course Sales Page: https://stephaniekase.com/youtubeforbusinessWATCH THIS ON YOUTUBE: https://youtu.be/jWBAgUwFtIoSHOWNOTES: https://wp.me/p5UFK9-6wh 

If you're not getting cited by ChatGPT, your “AI SEO” strategy isn't working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don't reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren't mentioned in any of them.Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly.GuestShawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.Guest LinksLinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/What You'll LearnWhy most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placementsHow to use Google Search Console to surface AI fan-out queriesWhy synthetic prompt data is still unreliable (and what to trust instead)The power law of citations: why only 1–3 sources actually matterHow Eldil turns citation discovery into outreach and negotiated placementsWhat 30–90 days can look like when you secure the right citationWhich industries should invest heavily — and which should ignore this for nowWhy ChatGPT dominates referral traffic compared to other LLMsWhat happens when ads arrive inside AI search resultsTimestamps00:00 — GEO, AI SEO, AEO: noise vs. reality00:21 — Why observability tools don't move the needle03:55 — Where GEO tools get their data (and why it's messy)07:16 — Using Google Search Console as a prompt proxy09:40 — The three pillars: technical, content, authority12:07 — Citations as the dominant ranking lever13:07 — The power law: thousands of citations, one winner19:07 — How fast results actually show up20:39 — When building your own citation content makes sense30:41 — Which business models win with GEO37:11 — ChatGPT ads and the future of AI search41:32 — Where to find Shawn and closing thoughts Key Topics & Ideas1. Why dashboards feel good but don't create outcomes.Most tools are essentially “Google Analytics for LLMs”ChatGPT referrals rise naturally as usage increasesCharts go up even if you do nothingWithout placements, observability is just vanity2. The three common approaches in the market today:Guessing prompts with LLMsClickstream data sourced from Chrome extensions and brokersSynthetic prompts without transparencyEldil uses Google Search Console + Analytics as the best available proxy for real intent.3. How to spot AI-generated fan-out queries:50+ character queriesHigh impressionsLow or zero clicksThese often represent LLMs expanding short prompts into long-form searches.4. The three pillars: Technical, Content, AuthorityTechnical — can an LLM crawl and understand your site?Content — does useful information exist?Authority — does anyone credible back it up?Authority is the multiplier most teams ignore.5. What actually shapes AI answers:Citations are not backlinks, they are semantic explanationsLLMs repeatedly return to the same trusted sourcesThird-party listicles and niche blogs dominate citation share6. The Power Law of Citations10k–15k citations may exist200–300 matter1–3 actually move the needleIf you're not in those, content volume won't save you.7. The real workflow:Identify high-value customer questionsExtract dominant citationsRank them by weightContact site ownersNegotiate placementMonitor AI visibility and referral trafficThis is where most tools stop — and where Eldil focuses.8. How many placements do you need?Surprisingly few.You don't need 100 placementsYou need the right oneThen expand into adjacent verticalsThis is concentrated betting, not spray-and-pray SEO.9. Why GEO feels different from traditional SEO:You are inserting into sources that already rankChanges can show up in weeks, not yearsMeaningful referral growth often appears within ~60–90 days10. Who Should (and Shouldn't) Do ThisBest fit:High-ACV B2B SaaSLong buying cyclesHigh-LTV e-commerce (supplements, skincare)ICPs that already live in ChatGPTIf your customers do not use LLMs yet, start elsewhere.11. Why ChatGPT is the main eventBased on Eldil's data:ChatGPT referrals dwarf Perplexity and othersFor most companies, this is where focus belongsSmaller channels still matter for high-ticket sales12. What's coming nextPaid placements inside LLMsOrganic plus paid becoming a one-two punchCitation inventory getting expensive fastThe window for cheap dominance will not last.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

In this episode, we sit down with Brandon Doyle for a conversation on how to stand out online in today's rapidly evolving digital landscape. We break down how to be found online using SEO and AEO, and why optimizing for both search engines and AI-driven answers is more important than ever. Brandon also shares insights on new and emerging AI products, how they're changing the way businesses operate, and practical ways to start using them right now. We dive into Sisu, what it is, and how to use it effectively to gain clarity, consistency, and momentum in your work. To round things out, we chat about the best smart home features, from everyday automations to tech upgrades that genuinely make life easier.   Must-Hear Moments: What is Sisu and how to use it What are Brandon's new favorite AI tools Learn more about robot snow blowers   Have suggestions for future guests or feedback Visit www.resultsdrivenfeedback.com.  

Nick Musica was running a CBD publisher when Google's May 2019 algorithm update wiped his traffic overnight—dropping from page 1 to oblivion. With four weeks until he'd need to fire his entire team, he made a decision that would never make it into a Harvard Business Review case study: quit with zero contracts lined up and figure it out as he went.AEO vs SEO: The Numbers Don't LieWhen answer engines drive 1% of traffic and traditional search drives 16%, where should your budget actually go? Nick dismantles the AEO hype with real traffic data and marketing mix strategy.The "Zero Contracts" Launch StrategyHow quitting his job with literally no clients lined up led to 60 billable hours per week within two weeks. His entire business plan: "I'm going to make this work."When SEO Becomes Your Business Model (The Risk)Why affiliate sites and publishers live and die by algorithm updates, and how to build a more resilient business that uses SEO as a channel, not a crutch.AI Content's Fatal FlawThe "vanilla problem" with AI-generated content and why it's creating a race to mediocrity in search results. Spoiler: Google can detect patterns.From SEO Consultant to Executive CoachThe Harrison Assessment revelation that changed everything, and why most "SEO problems" are actually organizational dysfunction in disguise.Nick's Website: https://nickmusica.comWebsite: https://jayhunt.socialAmplify Your Brand Community: https://www.skool.com/aybInstagram: @jayhuntofficialLinkedIn: /socialmediaspeakerTikTok: @jayhuntofficial

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it's 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed. People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today's featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it. Kasim Aslam is one of the world's leading voices on Answer Engine Optimization. He runs one of the largest AEO communities and leads a six person research team that has analyzed millions of AI citations to understand how large language models choose their sources. He is also the author of The AEO Blueprint and the founder of multiple companies, including a staffing agency, a mastermind, and AEO.co. Kasim has spent the past year deep in the trenches studying how AI crawlers gather, filter, and prioritize information. When it comes to AEO, nobody has more real data. In this episode, we'll discuss: SEO is over. Understanding AEO. Why brands may get lost in LLMs. The quiet Google change that just changed everything in AI citations. The future of ads. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why SEO Is No Longer Enough: The Rise of Answer Engine Optimization (AEO) To understand Answer Engine Optimization, we must first understand that, despite what some agencies may be saying, it is not the same as SEO. Traditional search engines prioritize links. That is why entire industries exist around buying them. In the world of LLMs, backlinks barely matter. The number one ranking factor for AI citations is schema markup. And only 12.4% of websites have clean, validated schema. In other words, nearly 90% of brands are invisible to AI crawlers, regardless of how strong their SEO is. Schema isn't just another optimization tactic. It is the visibility layer. It is the metadata that helps LLMs understand and categorize your content. If your schema is broken or missing, AI cannot reference you even if your content is excellent. This is the equivalent of having a beautiful storefront on a street no one can find. The second key is social mentions. In the same way SEO relied on links, AEO relies on people talking about you. For instance, a TikTok comment from someone in the agency industry saying Jason Swenk is their go-to agency guy counts as an authority signal. LLMs weigh these human mentions heavily. Finally, a lot of the nuances on AEO are changing every day, but Kasim has learned that the real key is building authority, long-form content. That along with clear schema and personal brand is the future of staying in the conversation. Why Personal Authority Beats Brand Authority in AI Search One of the biggest shifts Kasim highlights is that answer engines prefer individuals. A person can write a book, earn a PhD, share opinions, create content, develop mastery, and build authority in a way brands cannot. That means generalists are in trouble. If your expertise is scattered, AI won't know how to classify you and won't choose you as an authoritative answer. Meanwhile, someone who goes deep in a single topic becomes the preferred answer. It is a shift away from corporate brand authority and toward personal authority. Authority is not spread across a company anymore. It sits with people. Agencies that hide behind a brand name will lose visibility. Personal brands that plant a flag will win. For agency owners, this is huge. You do not need a bigger brand. You need clear expertise tied to a real person. This is exactly why Jason positions all the Agency Mastery content around him. Personalities thrive. Brands get lost. Where LLMs Get Their Data (and Why That Just Changed Overnight) Kasim's research revealed that 21 percent of all AI citations once came from Reddit. YouTube followed at 18.8 percent. These platforms had deep context and raw human conversation, which LLMs love. Then Google quietly changed everything. Twenty two days before the interview, Google cut off 90% of the internet from AI crawlers by reducing search results from hundreds to ten. Because LLMs rely on deep search results (not the top ten), reducing the searchable depth limits the information AI can access - removing platforms like Reddit from the AI training pipeline. AI tools rely heavily on these deeper results for nuance. By limiting access, Google essentially removed Reddit and other community based sites from the AI food chain. This change sent shockwaves through stock prices and visibility, and most people never noticed. Google is protecting the content needed to train AI because only two organizations truly own the global knowledge graph: Google and Amazon. OpenAI and the rest are crawling, not casing, the internet, which means they operate at a major disadvantage. Google is playing statecraft. And according to Kasim, Google will win the AI race. The Rise of Screenless Search and Voice-Driven Results According to Kasim, we are quickly moving toward a screenless world. Eric Schmidt has said the screenless future is years away, not decades. And the younger generation is already there. Over 55 percent of people under 25 use voice instead of text. Voice queries require different markup, structure, and formatting, and only 0.3 percent of websites use voice schema. Meanwhile, 65 percent of all searches end in zero clicks. People are asking, getting an answer, and moving on. That number does not even include the people who have stopped using search altogether and have already shifted to answer engines. This means your future website is not for your audience. It is for AI. Kasim is rebuilding his personal site in Notion because he believes CSS-light, simple, stripped down sites will perform better for AI ingestion. We are entering a world where content is created for machines first and humans last. How Google Gemini Is Rewriting the Future of Advertising Here is a wild data point. When Kasim set up new Chromebooks for his kids, he discovered the default search engine was not Google. It was Gemini. Google owns Chrome. Google owns Chromebooks. Yet they replaced its primary revenue driver on its own device with a product that currently has no ads. This tells you where the company is headed. They are rebuilding a new knowledge graph optimized for answer engines, while competitors still reply on the old search-oriented graph. And the future ad model will be nothing like what agencies grew up on. If one answer becomes the default experience, where do ads go? How are they shown? What are users willing to tolerate? And will businesses have to give away deep content to earn visibility the same way early YouTubers and bloggers did? These questions will reshape the entire lead generation ecosystem. Data, Moats, and the K-Shaped Economy The people who win in this new world are those who own data. Not tool access or workflows. Data. Custom GPTs, custom models, and proprietary knowledge bases become your moat. We are entering a K-shaped economy. Twenty percent of people and businesses will become unstoppable because their productivity will outpace demand. Eighty percent will fall to zero. The middle disappears. That means agency owners must adapt, evolve, and lean into deep expertise. Vibe coding (the rapid, exploratory use of AI tools) and no code platforms are accelerating this divide. Kasim's team recreated a software that normally costs ten thousand a year in a weekend. Entire SaaS categories are about to be wiped out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement. George highlights a significant increase in AI-generated content, with Whole Whale producing nearly a million words daily. This shift underscores the need for nonprofits to establish internal AI policies and balance AI use with human oversight to maintain ethical standards and foster innovation. Nick introduces the "crawl, walk, run" framework, guiding nonprofits in adopting AI responsibly. He emphasizes the importance of maintaining human expertise and authority in an AI-saturated world, urging organizations to focus on quality over quantity in content creation. The episode also revisits key rants from 2025, including Microsoft's controversial changes to its nonprofit grant program and GoFundMe's unauthorized creation of shadow donation pages for nonprofits. These challenges highlight the importance of maintaining autonomy and control over nonprofit branding and fundraising. Looking ahead to 2026, George and Nick advise nonprofits to prioritize strategic use of AI, leveraging high-quality intelligence tokens to amplify impact while avoiding the pitfalls of AI-generated "slop." They stress the importance of creating original, authoritative content that reflects an organization's mission and expertise. As they close the episode, George and Nick express optimism for 2026, anticipating renewed energy and opportunities for nonprofits amidst upcoming midterms and sector transformations.

In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement. George highlights a significant increase in AI-generated content, with Whole Whale producing nearly a million words daily. This shift underscores the need for nonprofits to establish internal AI policies and balance AI use with human oversight to maintain ethical standards and foster innovation. Nick introduces the "crawl, walk, run" framework, guiding nonprofits in adopting AI responsibly. He emphasizes the importance of maintaining human expertise and authority in an AI-saturated world, urging organizations to focus on quality over quantity in content creation. The episode also revisits key rants from 2025, including Microsoft's controversial changes to its nonprofit grant program and GoFundMe's unauthorized creation of shadow donation pages for nonprofits. These challenges highlight the importance of maintaining autonomy and control over nonprofit branding and fundraising. Looking ahead to 2026, George and Nick advise nonprofits to prioritize strategic use of AI, leveraging high-quality intelligence tokens to amplify impact while avoiding the pitfalls of AI-generated "slop." They stress the importance of creating original, authoritative content that reflects an organization's mission and expertise. As they close the episode, George and Nick express optimism for 2026, anticipating renewed energy and opportunities for nonprofits amidst upcoming midterms and sector transformations.

12 月 3 日，蓝箭航天自主研制的朱雀三号可重复使用运载火箭迎来首飞：二级成功进入预定轨道，一级回收在最后阶段遗憾失利，但整体飞行已是中国商业航天在「回收复用」道路上的一次关键跨越。朱雀三号从设计之初就对标 SpaceX 的猎鹰 9 号，采用相似的两级构型，并且首飞即挑战回收，同时在推进剂和材料上选择了液氧甲烷与不锈钢这条更偏向高频复用的技术路线。 本期节目我们邀请到 蓝箭航天朱雀三号总体副总师董锴，从一线工程师视角，系统拆解这次首飞任务的真实得失，另外我们也深入讨论了为什么中国的可回收火箭普遍走向“猎鹰 9 构型”，朱雀三号此次回收究竟难在何处，以及可重复使用火箭对中国商业航天未来意味着什么。 本期人物 董锴 蓝箭航天朱雀三号可复用火箭型号副总师 Yaxian，「科技早知道」主播 主要话题 [02:37] 朱雀三号是一型什么样的火箭？ - 中大型两级液体火箭，液氧甲烷推进剂 - 从立项之初就以“可重复使用”为第一目标 - 「青春版」vs. 「完全体」，两者差在哪？ [05:13] 朱雀三号是「国产猎鹰 9」吗？ - 国内多数可回收火箭选择了与猎鹰 9 相似的工程构型 - 这是基于工程验证后的“合理性选择”，而非简单模仿 - 猎鹰 9 是目前唯一经过长期运营验证的可复用火箭标杆 [10:24] 这次首飞在工程上是如何打分的？ - 入轨和回收是两套独立评定标准，并非单选题 - 回收标准非常直接：是否稳定立住并保持一分钟 [19:33] 为什么选择液氧甲烷 + 不锈钢这条路线？ - 工程上不存在“先进或落后”，只有是否服务于目标 - 关键考量是降低维护需求、提高复用频率 - 相比物料成本，工程师更在意时间成本 [38:33] 一级回收全过程是如何设计的？难点在哪？ - 分离后依次经历 80km 减速点火、气动控制、4km 着陆点火 - 栅格舵与边条翼用于气动段姿态与攻角控制 - 着陆阶段采用五台发动机序列点火，为首飞保留冗余 [52:26] 商业化与下一步：朱雀三号接下来怎么走？ - 可复用火箭的核心价值在于放大单位时间投放能力 - 遥二飞行预计在明年，目标是完成回收 - 更长远方向是更高频次发射与更大级别的全复用火箭 往期节目 从筚路蓝缕到做大做强，从「星舰」进化史看中国商业航天的发展与未来 (https://www.xiaoyuzhoufm.com/episode/67111cacd9a875d5a9827c46) AEO 闭门会 在上一期节目中，我们收到了很多关于 AEO（Answer Engine Optimization） 的评论和反馈。 1 月 11 日， CES 结束之后我们将在硅谷组织一场小规模闭门交流，邀请在这个领域有较早探索的公司和产品以及AI平台与搜索引擎相关嘉宾一起来讨论： • AEO 在 AI 产品出海中的最新实践 • ChatGPT、Perplexity 等 AI 搜索入口的变化 • Reddit 等技术社区在 AEO 中的角色 • 当前阶段哪些方法有效，哪些值得谨慎对待 这将是一场以交流和讨论为主的闭门会，如果你有兴趣参与，请通过下方链接填写报名表。 我们将根据报名情况 定向发出邀请。

Hanelore Dumitrache explains Answer Engine Optimization (AEO) and what bloggers must change now to stay visible in an AI driven search world. Hanelore is a food blogger, AI strategist, and founder of the tech startup Whimzi AI. She helps creators and businesses future-proof their work through innovative, human-centered AI solutions. Hanelore is also the creator of AEO Audits, a pioneering framework that teaches bloggers how to stay visible in AI-driven search. Her mission is to make AI approachable, practical, and genuinely exciting for everyone. Search has transformed and AI engines no longer rely on rigid keyword matching. Instead, they understand intent, context and entities in a way traditional SEO cannot cover alone. Hanelore breaks down AEO, the new optimization approach that helps search engines correctly interpret your content and surface it inside AI answers. She explains why bloggers are losing traffic, what AEO does differently, and the exact shifts you can begin making today to prepare your blog for the future of search. Key points discussed include: Search is now semantic and AI engines match meaning and intent, not keyword density. AEO complements SEO because you still need technical foundations, but now you must add clarity and entity based structure. Authority matters more than ever so your author profile, expertise and topical focus must be consistent across the web. Topic clusters build credibility and prevent AI from seeing your blog as scattered or unfocused. Clear structure fuels visibility because AI engines need concise definitions, strong headings and anchored explanations. FAQ blocks strengthen retrieval and short, direct answers boost your chances of being cited. Internal linking reinforces meaning and helps AI connect your content into a coherent knowledge graph. Early adopters win because AI models learn historically, rewarding blogs that begin optimizing now. Connect with Hanelore Dumitrache Website | Instagram

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what's really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers. Mentions Ethan Smith https://www.linkedin.com/in/ethanls Graphite https://graphite.io/ Ahrefs https://ahrefs.com/ ChatGPT https://chatgpt.com/ Grok https://grok.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If 2025 taught us anything, it's this: your clients aren't Googling you anymore. They're asking AI about you. And if the machine can't find you, you don't exist. That's why this replay is back, because it became the episode everyone kept messaging me about. In this conversation, we break down the real shift happening right now: search engines are turning into answer engines. And if you don't optimize for that shift, AI will skip you the same way people skip ads. Inside this episode, you'll learn how AEO (Answer Engine Optimization) works and how service providers can use it to get discovered, recommended, and chosen — even if you don't have a tech team, even if SEO always felt like a chore, and even if the internet feels louder than ever. What you'll hear in this episode: ★ Why Google-first SEO is no longer enough, and what actually drives discovery now. ★ How ChatGPT, Perplexity, Claude, and Siri pull your information (or fail to). ★ The one mistake that makes service businesses invisible to AI. ★ How to make your brand consistent and repeatable across every platform, the foundation of AEO. ★ Why your Instagram posts now show up on Google and what that means for your content. ★ How to use schema, hidden questions, and metadata to help AI understand your expertise. ★ How to reshape your website, bios, descriptions, and podcast notes so AI recognizes you as the answer. ★ Simple daily actions to train AI tools to find you, summarize you, and recommend you. This is not about hacks. This is about staying discoverable in a world that now gives one answer instead of ten pages of search results.

Your brand isn't losing to competitors, it's getting ghosted by the algorithm. As AI eats search, the “spray and pray” content playbook turns invisible. Are you training the models…or training your team to burn cash?This week, Jenna Hannon, Founder & CEO of Hatter, drops a State of the Union that B2B marketers need to hear: SEO isn't dead, AEO (AI Engine Optimization) is here and lazy tactics are DOA. We unpack why LLMs reward actual marketing (crisp messaging, specific content, real PR) and punish AI-slop; how to merge SEO, AEO, and content into one motion instead of siloed teams; and why product marketing is the new growth core powering every channel.We also get into:SEO → AEO: Same inputs, new outputs and the extra layers that matter now.Quality > quantity: Why “programmatic, no-human” content craters (and how Google/LLMs sniff it out).Metrics that matter: Beyond traffic to AI visibility, context, and link-back citations that convert.Org design for 2026: Product marketing as the engine; experts in the loop; PR that teaches LLMs.

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.We dive into the phenomenon Joe calls the "Crocodile Mouth", the unsettling visual trend where brands maintain high search impressions but see clicks vanish, a direct result of zero-click searches. With the proliferation of platforms like TikTok, Reddit, and various generative engines, we discuss why the Google monopoly on the customer journey is over, and how users can now move from the awareness stage to purchasing a product without ever visiting a Google property. This episode is a wake-up call for marketers still clinging to outdated KPIs.Joe introduces the new alphabet soup of optimization, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (Large Language Model Optimization). Crucially, we explore what this means for your analytics. If traffic and conversion rate are "lousy metrics", what should you measure? Joe reveals emerging metrics like Visibility within LLMs and competitive positioning. Most importantly, we agree that this "Wild West" era is finally killing all the outdated SEO hacks, forcing brands back to the core long-term strategy: writing useful content and focusing on the customer experience.About the GuestJoe Doveton is an experienced digital strategist, consultant, and speaker focused on the intersection of AI, search, and customer experience. With a background that includes working in advertising and a deep understanding of Conversion Rate Optimization (CRO), Joe is now pioneering tools and strategies for the Generative Engine Optimization (GEO) space. He is the founder of GEO Jet Pack, a platform designed to extract and visualize entities from content to help brands gain visibility in LLM responses - a critical new metric for the AI era.What You'll LearnThe difference between traditional SEO and the new acronyms: GEO, AEO, and LLMO.What the "Crocodile Mouth" is and why it confirms the end of the reliance on clicks.Why the old marketing KPIs, specifically web traffic and conversion rate—are now "lousy metrics" for measuring success.The new metrics emerging for the middle of the funnel, such as Visibility within LLMs and competitive position within prompt responses.Why the entire AI shift proves that long-term SEO success is still about being useful, interesting, and trustworthy (EEAT).Why the current AI era is killing all the old SEO hacks and discouraging tactics like content farming.How brands like Google are undermining their own profitable ad business by integrating AI Overviews.The vision of the Semantic Web and why the current structure of websites is inherently ill-suited for machine consumption.Guest Contact:Joe Doveton's websiteJoe Doveton on LinkedIn---If you enjoyed the episode, please share it with a friend!

In this season-finale episode of The Burleson Box, Dustin Burleson is joined by longtime collaborator and digital marketing pioneer Jimmy Nicholas for a wide-ranging conversation on how artificial intelligence is actively reshaping dentistry and orthodontics.Their story goes back more than a decade to the Dan Kennedy GKIC days, a marketer-of-the-year competition, and the early experiments that turned Google into one of Dustin's top sources of new patients. Now, after selling his agency and sitting out a non-compete, Jimmy returns with a new focus on AI, compliance, automation, and what he calls “simple alignment” across marketing, operations, and team communication.This conversation moves well past surface-level AI hype. Dustin and Jimmy unpack what is actually working right now inside real practices, what most doctors still misunderstand, and where real opportunity exists heading into 2026.You will hear why Answer Engine Optimization, or AEO, may soon matter more than traditional SEO, how AI is changing follow-up systems, phone automation, and patient communication, and why most medical and dental websites are still invisible to large language models. They also discuss the risks that come with careless AI use, including HIPAA violations, hallucinated data, and unreliable financial calculations.This episode is essential listening for any practice owner who wants to stay competitive, protect their team's time, and apply AI with discipline rather than guesswork.Resources Mentioned:AI Beta Group (Free Community)Wealthy Entrepreneur Strategy Consultations ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you're an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube's Role in GEO - YouTube isn't just social media — it's the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it's high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it's broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google's AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools:

YouTubeとSpotifyでビデオポッドキャスト公開中＜目次＞(0:00) これまでのおさらい(3:17) SEOとAEO（Answer Engine Optimization）(6:05) SNSの検索エンジンもっと初期から強化してたら？(9:09) AEO登場によりコンテンツはどう変わるか(15:50) インターネットはお互いリファレンスし合うソーシャルなもの(18:55) ハイパーリンクの危機(33:15) エンドユーザーはどう影響があるのか？(40:40) 広告モデルが果たして正しいのか＜About Off Topic＞Podcast:Apple - https://apple.co/2UZCQwzSpotify - https://spoti.fi/2JakzKmOff Topic Clubhttps://note.com/offtopic/membershipX - https://twitter.com/OffTopicJP草野ミキ:https://twitter.com/mikikusanohttps://www.instagram.com/mikikusano宮武テツロー: https://twitter.com/tmiyatake1

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For years, we've been taught that SEO was the key to being found online, write the blogs, keep the website fresh, get your backlinks, and trust the process. But there's a new shift happening in real estate that most agents haven't caught onto yet.  AEO, or Answer Engine Optimization, is quietly becoming more powerful than traditional SEO. And it makes perfect sense. Buyers and sellers aren't searching the way they used to. They're asking full questions out loud into their phones, their cars, and their AI tools. They don't want links…they want answers.  AEO is built for exactly that. It rewards the agents who show up with real answers to real questions, not just blog posts stuffed with keywords. It's the reason some agents are suddenly popping up in AI overviews, even if their websites aren't the "best ranked." How do we set ourselves up for success with AEO? How can we take AI to the next level?  In this episode, I'm joined by digital marketing expert, StoryBrand Certified Guide, and the founder of Changescape Web, Ken Tucker.   We talk about what this shift means for real estate pros: why AEO is winning, how zero-click search is changing consumer behavior, and why some of the platforms we stopped paying attention to, like Yelp and Bing Places, are becoming essential again.   Things You'll Learn In This Episode  Yelp and Bing Places matter more than you think LLMs pull their local business data from platforms most agents ignore. What opportunities open up when our Yelp and Bing profiles are fully optimized and feeding the AI tools directly? Zero-click search is reshaping how people choose agents Consumers are getting everything they need in the AI overview, no clicks required. How do we stand out when the decision is made before they ever reach our sites? Your FAQs are the new fuel for visibility AI tools elevate the agents who answer specific buyer and seller questions clearly and consistently. How do we build a robust FAQ ecosystem? Speed-to-lead is being rewritten by AI phone systems. AI voice assistants respond instantly and book appointments before a human can even glance at their phone. How would this impact our conversion rates?   About the Guest Ken Tucker is a Fractional CMO and Marketing Solution Architect, StoryBrand Certified Guide, marketing expert, speaker, and President and Founder of Changescape Web. Changescape Web was founded in 2005. Many businesses struggle to be found online. Changescape Web builds websites that generate customers so their clients can grow and thrive. They specialize in digital marketing: marketing strategy, website design, search engine optimization (SEO), social media marketing, content marketing, lead generation, and marketing automation. To learn more, head to https://changescapeweb.com/ or follow @changescape on Instagram.    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.   Subscribe, Rate & Review Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!     

Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.Tune in to discover:The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.Key Highlights:Intro: The confusion between AEO and GEO.Why the old SEO playbook isn't enough anymore.AEO vs. GEO: Extraction vs. Synthesis explained.The 5 Core Principles for AI Visibility.Specific tactics for Local Business owners.How to measure success in an AI world (Impressions vs. Clicks).The 7-Step Action Plan to implement today.Links & Resources Mentioned:Join the Digital First Group Coaching Membership: nealschaffer.com/membershipContact Neal: neal@nealschaffer.comNeal's Website: nealschaffer.comThe Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robotMarcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4PpSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review! It helps me bring you moLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

This week I'm welcoming back one of my favourite guests, Neely Khan, founder of the storytelling agency Artwork Creative. This is her second time joining me in less than six months - and there's a good reason for that. Neely is at the forefront of one of the most important shifts we're seeing in vacation rental marketing: the rise of AI-powered search. If you're still trying to wrap your head around terms like SEO, GEO, and AEO, you're not alone. But understanding these isn't optional anymore - it's essential if you want your business to remain visible and relevant in today's evolving digital landscape. Neely breaks things down beautifully. We talk about the difference between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and how Answer Engine Optimization (AEO) fits into the mix. More importantly, she shares how vacation rental professionals can start optimizing their content for AI-driven platforms like ChatGPT, Perplexity, and Microsoft Copilot - without losing the soul of their brand. ________________________________________________________________________________________________________