Podcasts about aeo

Chris Boyer and Reed Smith explore how marketing and communications teams can adapt their digital content strategies for a future where search behavior is fragmenting and more patients are turning to generative AI tools like ChatGPT, Perplexity, and Bing Copilot instead of traditional search engines. They also discuss how AI models often cite structured, well-answered content from trusted sources and how to adapt the format and structure of content matter as much as the message. Guest expert Martha Van Berkel, CEO and co-founder of SchemaApp, shares how health systems can use schema markup and structured data to improve visibility across emerging search platforms and which schema types have the highest impact for healthcare. If your digital team is still optimizing only for Google's blue links, this conversation will help you prepare for the new reality where getting found means thinking beyond SEO, and building for a world where AI answers first. Mentions from the Show: How To Win In Generative Engine Optimization (GEO) SEO vs. AEO vs. GEO: Key Differences & Optimization Strategies in 2025 Google still leads, but Gen Z and AI are reshaping search behavior: Survey Has The Helpful Content Update Impacted SEO Content? How AI Is Changing Medical SEO Martha Van Berkel on LinkedIn SchemaApp.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how.In this powerful talk, you'll learn:-The simple subject line tricks that can boost your email opens by over 20%.-Why old email marketing “rules” are now myths you can ignore.-How Answer Engine Optimization (AEO) can put you ahead of big competitors in ChatGPT results.-The type of content AI tools love—and how to create it fast.-How to use ChatGPT for competitor research and better marketing ideas. Get ready for clear, fast tips you can use today to make your marketing work harder for you. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jay Schwedelson at:Website: jayschwedelson.comPodcast: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891Instagram:  https://www.instagram.com/jayschwedelson/LinkedIn:  https://www.linkedin.com/in/schwedelson/ #EmailMarketingTips#AnswerEngineOptimization#KrisWard

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.  It's a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For3:06 Renaming a country… where do you even start?6:53 How “country as brand” became a global strategy9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West16:33 From SEO to AEO — marketing in the AI era18:15 Answer to Last Episode's Question from Guest Bill Welser IVGuest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding CampaignEmail | X | LinkedIn Hello Türkiye Campaign (YouTube)Türkiye Century Campaign (Official Site) Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

HUGE DAY - Fed Rate decision, $MSFT and $META earnings - plus $HOOD - what I'm doing with that one? Here are the links to all the sales: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SAVE ON TRENDSPIDER - GET THE ANNUAL SUBSCRIPTION TO GET MY 4 HOUR ALGORITHM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In a world where AI-powered question answering interfaces and AI agents are becoming the new informational gatekeepers, how can humanitarian organizations adapt their communications strategies to stay visible, credible, and prominent? In this episode of Humanitarian AI Today, guest host Roderick Besseling, Head of the Data and Analytics Unit at the Norwegian Refugee Council, speaks with Matthew Brown from Profound, a startup that helps companies track, control, and optimize their marketing and communications content for the agentic internet. Joined by Lucy Hall, a Data and Evidence Specialist from Save the Children's Humanitarian Leadership Academy and Brent Phillips, Roderick and Matt discuss a critical challenge facing the humanitarian sector caused by artificial intelligence upending the world of search, simultaneously disrupting the industry and transforming the very nature of how we access information. This disruption forces a pivotal choice: organizations must adapt their communication strategies, or risk becoming invisible to the donors and communities they serve. Matt explains how Profound helps companies and organizations analyze their "AI visibility" by tracking how, when, and in what context their brand is mentioned by question-answering interfaces like ChatGPT, Gemini and Perplexity. He explains how Answer or Agentic Engine Optimization (AEO) works and how Profound can help organizations learn to generate the high-quality, semantically rich, and well-structured content that AI agents favor, ensuring that their communications are not just seen, but are recognized as trustworthy and reliable. The conversation also explores how AEO can support the localization agenda within the humanitarian sector. Matt argues that this technological shift can "level-up the playing field," giving local and grassroots organizations a better chance at visibility. Because AEO prioritizes well-structured, helpful content over large budgets and traditional SEO tactics, smaller organizations with less resources have a new opportunity to be discovered, ensuring their vital work is visible to donors and partners from the community level all the way up to large UN agencies. Episode notes: https://medium.com/humanitarian-ai-today/matthew-brown-from-profound-on-agentic-search-engine-optimization-aeo-for-humanitarian-75ba0e6560c6

A conversation with longtime multifamily industry veteran, he is a multifamily media icon, and the Chairman of the Multifamily Innovation Council, the fabulous Patrick Antrim, also the Founder and CEO of Nectarflow… discussing how AI tools like ChatGPT are transforming the renter journey, why operators must shift from SEO to AEO, how to stand out in a sea of identical marketing, and how AI can scale authenticity while staying rooted in timeless marketing truths like storytelling, trust, and emotional connection.See omnystudio.com/listener for privacy information.

AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you're about to get replaced.

Big bank earnings give a cautious green light on the economy Every quarter we get excited about listening to and reading about how things went for the big banks in the most recent quarter as they release their earnings. I'm primarily talking about JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo. We have held a couple large banks in our portfolio for years and they have provided very useful information along with great returns as well. Overall, the big banks were happy with the low rates of consumer delinquencies and writing off debt that was unrecoverable stayed around the same rate as last year. One banker made a comment that with a 4.1% unemployment rate it's not likely to see a lot of weakness in their portfolio. This is something we have said for quite a while now, but we believe as long as the employment picture stays strong, the economy should do well. Deal making for the banks looked pretty good across the board and all of them had profit increases compared to one year ago. The overall tone from the bankers was largely upbeat, but a couple banks did call out some concern around commercial real estate and office buildings. There are certain cities with economies that are doing well, but there are other areas that are more problematic and the banks generally have commercial real estate in many markets across the country. To summarize, it appears the bankers feel pretty good, but they still remain somewhat cautious as bankers always should.   Understanding new legislation on cryptocurrencies Last week new legislation on cryptocurrencies was announced as the Genius Act, which stands for Guiding and Establishing National Innovation for US stable coins, made its way through Congress and to the President's desk. The legislation is supposed to provide licensing and oversight for stable coins as issuers must obtain licenses through either a national trust bank charter with the OCC, which stands for the Office of the Comptroller of the Currency, or a state level money transmission license. The Genius Act is supposed to provide consumer protection in the case of the issuer of a stable coin becoming insolvent. The solution in the Genius Act is to prioritize stable coin holder claims so the holders of those coins should be able to get their money back. This is nowhere near the safety one has in a bank where your deposits are insured by the FDIC should that bank fold. I feel this law will give people a false sense of security and I don't believe it will prevent a major collapse of stable coins. There's also a conflict of interest from President Trump‘s promotion of digital currencies since he himself has a coin and his sons Donald Trump Junior and Eric Trump run a bitcoin mining firm called American Bitcoin and are heavily involved in the crypto space. I believe the whole thing is just adding to the bubble of cryptocurrencies. Keep in mind that a bubble can last 10 to 12 years, if not longer, but the bigger it gets the bigger the financial disaster it causes.   What is better for investors stock dividends or stock buybacks? Unfortunately, there's no hard and fast rule based on performance figures in terms of what is better for stock investors, but I would have to lean towards stock dividends. If you look at the right companies paying dividends over a 10-year period you can find that perhaps the company you invested in is now giving you a yield of maybe 7-8% based on your initial investment. Those dividends can be a really great tool for long-term investing and while companies could always stop the dividend, most companies that have paid a dividend for the long-term do not like to stop or even reduce paying that dividend. This can help stabilize returns during downturns and may help investors be less emotional. A problem with stock buybacks is they can be announced and the stock may see a little bounce, but then it's possible that management does not fulfill the commitment to buy back all the shares they had planned to. Also, if the company or the markets were to hit a rough patch many times the first thing to go is stock buybacks. It is also possible that the company could do a stock buyback, but within a year or two the stock might drop below the price where the repurchases occurred, which would make those investments a questionable use of capital. Benefits to stock buybacks include the fact that there's no taxes for shareholders when they occur and they do increase your ownership of that business. While dividends are generally taxed, they are tax favored and depending on one's tax bracket you may pay very little or no tax at all. And don't forget about the compounding effect of reinvesting those dividends back into another investment. Unfortunately, it has become harder to find good quality companies paying dividends for a reasonable price. Looking at the S&P 500 index, the yield is now only 1.2%, which is near the all-time low that was hit during the dot-com bubble. Over the long-term history of the S&P 500, it's yield is generally around the 10-year Treasury and I was surprised to learn that up until the 1960's, the S&P 500 actually generally yielded more than the 10-year Treasury. Even looking just 10 years ago they were both yielding around 2%, but currently the spread between the two is about 3%. This comes as the S&P 500 has seen its forward P/E based on the next 12 months of earnings expand from 17 to around 22 during that time frame. Could this be another warning sign that the S&P 500 index is overvalued?   Financial Planning: New Tax Rules for Tips and Overtime Starting in tax year 2025 and through 2028, the One Big Beautiful Bill Act exempts up to $25,000 in tip income and up to $12,500 in qualifying overtime pay per individual from federal income tax—doubling to $50,000 and $25,000 respectively for married couples filing jointly. The tip exemption applies only to workers in occupations where tips are customary and must be properly reported through W-2s. The overtime deduction applies only to the premium portion of overtime wages—i.e., the extra pay above an employee's standard hourly rate—and must be paid in accordance with Section 7 of the Fair Labor Standards Act (FLSA), meaning it only covers overtime worked in excess of 40 hours per week under federal rules. Overtime paid under state laws or union contracts does not qualify unless it also meets the FLSA criteria. The full exemption is available to taxpayers with modified adjusted gross incomes up to $150,000 (single) or $300,000 (married filing jointly) and begins to phase out above those levels. To claim the exemption, workers must file a new IRS Form 10324-T with their annual tax return. Keep in mind Social Security, Medicare, and state taxes still apply to the tip and overtime pay. The policy begins with wages and tips earned on or after January 1, 2025, with claims first filed on 2025 tax returns in 2026.   Companies Discussed: Union Pacific Corporation (UNP), Toast, Inc. (TOST), American Eagle Outfitters, Inc. (AEO) & Abbot Laboratories (ABT)

In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don't misinterpret (or mangle) what we mean? Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for years to come. This week Robert covers: Why “good” content now means craft, not just output. The shift from writing for search engines to teaching AI what to say about you. The danger (and opportunity) of legacy content becoming training data. A new strategy for structuring content that serves both people and machines. Four practical steps you can take right now to future-proof your brand's voice. Oh - and Joe's out this week, off pitching new names for the Guardians and Commanders to the Trump administration. Don't worry. Robert's got it handled. Tune in, laugh a little, squirm a little, and leave with a renewed sense of purpose—and a checklist. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.This

I've posted a lot of winners lately including $KSS $OPEN $DAL and many others. Today - it was $NOW - up 10% with a logical buy. Find out how to find them, how to trade them and why you shouldn't be scared to BUY NOW Here are the links to all the sales: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SAVE ON TRENDSPIDER - GET THE ANNUAL SUBSCRIPTION TO GET MY 4 HOUR ALGORITHM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how AI is changing the way home builder digital marketers approach Search Engine Optimization. https://www.buildermarketingpodcast.com/episodes/278-has-ai-killed-seo-greg-bray-and-kevin-weitzel

We remember back in the day when SEO and PPC were just about the only abbreviations we had to worry about, but then came along AI, and boy oh boy, have things gotten just a little bit more alphabetty.In this episode, Genny's going to run through the list of the most common AI-related terms that marketers most likely encounter on their mission to maximise their visibility on AI-powered search. In case you want spoilers, here's the list:AI (Artificial Intelligence)Any technology that simulates human intelligence in machines that allows them to perform tasks like recognise patterns, make predictions, and understand language.GenAI (Generative AI)A type of AI that can generate new content, (i.e., text, images, music, or videos) based on its training data. Examples include ChatGPT, MidJourney, and Deepfakes.GEO (Generative Engine Optimization)This is the process of optimising web content to maximise your brand visibility in generative AI systems (like ChatGPT) by ensuring your content gets selected as answers in AI-generated responses.AEO (Answer Engine Optimization)Synonymous with GEO, AEO focuses on optimizing content so that it appears in AI-generated answers, particularly for Answer Engines.AIO (AI Overviews)AIO refers to AI Overviews, those helpful content summaries at the top of Google's search results, which include a short overview with relevant links.LLM (Large Language Model)A type of AI that's trained on vast amounts of text data that can process and generate human-like language. LLMs like GPT-3 can answer questions, generate text, and more, but they are based on fixed training data (they don't learn in real time).NLP (Natural Language Processing)This is a subset of AI that's focused on helping machines understand, interpret, and generate human language, e.g., speech recognition, text analysis, and machine translation.ML (Machine Learning)Another subset of AI where machines learn from data to recognize patterns and make predictions. DL (Deep Learning)A part of machine learning that uses neural networks with multiple layers (hence the term "deep") to process and understand complex data.AGI (Artificial General Intelligence)A type of AI that can learn and apply knowledge across various domains, just like humans. Unlike narrow AI, which excels at specific tasks (e.g., chatbots), AGI can perform a wide variety of tasks with human-like reasoning.Hallucinations (AI Hallucinations)In this context, hallucinations refer to instances where the model generates incorrect or totally made up information that appears convincing. GPT (Generative Pre-trained Transformer)A type of LLM (like ChatGPT), that uses transformer architecture to generate human-like text based on large-scale pretraining. GPT can generate, summarise, or answer questions based on data it has been trained on.Remember, we're at the very start of our AI journey, so don't let information overwhelm get in the way of AI adoption!Happy Listening

Forget everything you thought you knew about SEO.The game has changed—and it's called AEO: Answer Engine Optimization.In this episode of the Multi-PM Collective, I break down something I spotted at NAA's Apartmentalize Conference that's about to reshape Multifamily marketing. AEO isn't just a new acronym—it's a new mindset. One where AI engines like ChatGPT, Claude, and Anthropic are replacing traditional search.Prospects aren't Googling “apartments in Atlanta” anymore.They're asking for one inside an AI.And the smart players? They're optimizing their content—every property page, every piece of metadata, every image schema—to show up as the answer in that prompt.The kicker? You don't need to pay overpriced ILSs to win this game.You just need the right strategy and a website that's built for the prompt-driven future.I'm not knocking the ILS model. I'm just saying the future belongs to those who don't have to rely on it.

Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted. Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Get 90 days of Fellow's AI meeting assistant at fellow.app/cooWhy Linda still codes on weekends — and what it teaches her about the future of AI (6:00)How AI is changing what Webflow builds — and how fast they build it (3:30–13:00)What happens when websites are no longer built just for humans (14:00)The rise of AEO (Answer Engine Optimization) and what it means for ops (17:00–21:00)Favorite LLMs and workflows — from Claude Sonnet to custom GPTs (23:00–26:00)How Linda builds a culture of innovation — and why bad ideas are worth celebrating (29:00)Leading through operational ambiguity and defining what to say “no” to (49:00)How product thinking helps Linda prioritize and run the business (54:00)Creating an actual in-office “innovation lab” — and what worked (1:04:00)Wild story: how her team navigated the SVB collapse weekend (1:08:00) 

2025 SEO Explained: What Are SEO, AIO, GEO, AEO, SXO?

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing. They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Rand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, the rise (and fall) of inbound marketing, and how marketers can avoid falling into the trap of trend-chasing. From naming conventions to the real value of brand clarity, this is a conversation for anyone navigating search in the age of AI. Rand also shares a bold bet on AI's impact on jobs, reflects on his early days in the “promised land of SEO”—and discusses why “SEO for AI” might be the clearest path forward. Plus: Cooking games, Snack Bar Studios, and whether creating a new marketing category is ever worth the effort. Show Notes 0:08 – Why SEO has too many new acronyms 0:44 – The wild origin of SEO in Bend, Oregon 1:29 – Danny Sullivan, Circuit City, and the OG SEO crowd 2:54 – Who coined “zero-click search”? 3:29 – Why naming trends like GEO can hurt clarity 5:00 – Is GEO catching on because A16z backed it? 5:59 – Should we name this shift at all? 6:37 – Why "SEO for AI" is clearer than new acronyms 8:09 – Organic digital vs SEO vs paid—don't confuse your client 9:33 – Naming things doesn't always benefit the person who coined it 10:13 – Why SEO isn't in decline (despite the narrative) 11:07 – Google is still orders of magnitude bigger than any AI tool 12:34 – Rand bets $100K AI won't take half of all jobs 13:39 – “SEO for AI” has 100% clarity, unlike GEO or AEO 14:58 – GEO and AEO should be considered tags under SEO 16:07 – Simplifying your services for buyers: SEO still works 17:11 – SEO can carry baggage—but it's still foundational 18:20 – Organic growth as the category; SEO as the tactic 19:03 – The Snickers bar analogy for misaligned category tags 20:01 – Why HubSpot had the power to rebrand with inbound marketing 20:54 – Applying lessons from game tagging at Snack Bar Studios 22:16 – Final thoughts: ride the wave if you're Mars; otherwise, keep it clear 23:07 – Rand's AI/job displacement bet explained 24:53 – Revisiting his blockchain bet with Dharmesh from 2016 25:21 – What worries Rand more than AI? Government decisions 26:14 – Elon, politics, and the future of tech influence 26:22 – Snack Bar Studios: magical boars and carbonara 26:56 – Sparktoro and “Search Everywhere Optimization” 27:03 – Tagging the cooking game: chill action, story rich, 2D action 27:51 – Geraldine's writing brings it to life Show Link It's Still SEO (SparkToro Blog): (https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/](https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/) a16z: GEO Rewrites the Rules of Search: (https://a16z.com/geo-over-seo/) Rand's Game Studio: (https://snackbarstudio.com/](https://snackbarstudio.com/) Subscribe today for weekly tips: (https://bit.ly/3dBM61f](https://bit.ly/3dBM61f) Listen on iTunes: (https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174) Listen on Spotify: (https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM](https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM) Listen on Google: (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA) Follow Siege on Twitter: (http://twitter.com/siegemedia](http://twitter.com/siegemedia) Follow Ross on Twitter: (http://twitter.com/rosshudgens](http://twitter.com/rosshudgens) Directed by Cara Brown: (https://twitter.com/cararbrown](https://twitter.com/cararbrown) Email Ross: (ross@siegemedia.com](mailto:ross@siegemedia.com) #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it's no longer enough to simply “rank.” You need to be the trusted answer.That's where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.Resources Mentioned in This Episode:ChatGPT – Use it to generate FAQ ideas and draft short, direct answers

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising BBC Boss Goes for Truth Max Rebrands Again Nutter Butter Explodes Warner Brothers and Leveraging IP Weird Sperm Racing AEO Dumb or Crazy Smart ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Goodbye SEO, hello… AEO? ChatGPT and Perplexity are changing how we search online, and startups are capitalizing. So what is Answer Engine Optimization and how will it change the Internet? Plus: Apple wants you to control iPhones with your mind and streaming service Max goes back to HBO Max. Join our hosts Jon Weigell and Juliet Bennett as they take you through our most interesting stories of the day. Get our Side Hustle Ideas Database: https://clickhubspot.com/thds Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Breezy. Drug-free meat. National holidays and celebrity birthdays. California pay data. AEO. Plus local news and sports.

Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and manage how AI models perceive your brand online. Practical steps you can take today to fact-check, correct, and improve your AI reputation. Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/ RESOURCES Free SEO Audit Ask us a Question Dixon Jones Website InLinks  Waikay  Dixon on LinkedIn

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that's helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.This 30-minute session breaks down the real impact of Google's 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google's SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that's already driving millions in revenue for top restoration pros nationwide.What You'll Learn:How Google's 2025 algorithm affects local rankingsThe role of AEO and GEO in local searchFour critical SEO pillars every restoration company must optimizeWhat Google and ChatGPT prioritize when recommending local businessesA website structure that converts traffic into urgent callsCommon SEO mistakes—and how to avoid themWho This Is For:Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Kasim Aslam is one of the most respected voices in performance marketing. He joins Drop The Mic to share how he scaled his agency to 200+ clients, exited for 8-figures, and why he believes AI and answer engine optimization (AEO) are the future of digital strategy.In this wide-ranging conversation, Kasim gets raw about his entrepreneurial failures, the dangers of chasing hype, and what really moves the needle when building a scalable, sellable marketing business. He also shares why traditional digital marketing is dying, why the quality of your people matters more than your tools, and how businesses can win by adopting a bottom-up AI strategy.We dive into:

In this episode of Trade Show Talk, host Danica Tormohlen interviews Chris Skeith, CEO and Managing Director of UFI, the Global Association of the Exhibition Industry, who started in this role in January 2025I. Skeith shares insights about his career path, including his tenure at the Association of Event Organizers UK, and discusses his new role at UFI, aiming for evolution and not revolution. The conversation highlights his top priorities in his first 100 days, focusing on member needs and improving the organization's functionality. They delve into global trends affecting the events industry, such as talent acquisition, sustainability, and the growing role of AI. The episode also covers UFI's 100th-anniversary celebrations and their significant events scheduled for 2025. Skeith shares his optimism about the future of face-to-face events and provides a glimpse into his personal experiences, including receiving an Officer of the Most Excellent Order of the British Empire (OBE) for his services to the industry during COVID-19.  Our guest Chris Skeith, who has served in the exhibition industry for more than 30 years, is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents more than 900 organizations in more than 90 countries who build, maintain, and support the world's market places: trade show organisers, venue owners and operators, service providers, and national, as well as international associations, of our industry.  Skeith has built a career in the not-for-profit sector, starting his exhibition career in media auditing at the Audit Bureau of Circulations, where he later led on the development of their auditing products for the event sector.  In 2006, Skeith started working in the associations sector in the UK, merging two event associations in the service supplier sector to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA's sister association, AEV (Association of Event Venues). In 2014, he took the role of CEO of their sister association, AEO (Association of Event Organisers), which represents UK-based organisers who operate worldwide.  During this time, AEO created groups and events which connected the community which grew to over 100 members via special interest groups, and class leading events. He also held several voluntary positions to help raise the profile of the sector to Government and regulators, including Chair of the UK Government's Events Industry Board for the Department of Culture Media and Sport, member of the Department for Business and Trades Professional Business Services Committee, and Chair of UKEVENTS a partnership of all leading associations in the UK event industry. He has previously served as an UFI Board Member and chair of their associations committee.  In the Queen's Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry.  Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

Corinne is the Head of Retail, VP at Marine Layer. She's previously held executive and leadership roles at Drybar, AEO, Gap, and Old Navy. 

In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ00:00 Boosting Trade Business with AEO Strategies03:47 Voice Search Revolution in SEO08:27 "Embracing Local SEO Evolution"10:23 Understanding User Intent in Queries13:47 Focus on Creating Useful Content17:24 Embracing AI and Augmented Reality21:22 "Streamlining Business Operations"24:55 AI-Driven Customer Engagement28:25 SEO & Marketing Strategy Session Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don't get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

S&P Futures are moving higher this morning after a tumultuous trading session on Tuesday. The Trump administration's 25% tariffs on all steel and aluminum imports went into effect today. The European Union announced retaliatory tariffs that will start April. CPI data is due out before the opening bell and a softer reading is expected.  TSMC has approached Nvidia and other U.S. chip companies about taking stakes in a joint venture that would operate Intel's factories. Congress passed a Continuing Resolution bill, Senate approval will prove more difficult. After the bell today, ADBE, CCI PATH, S and AEO will be releasing earnings.

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

In this engaging episode, Jess and Jamal has an insightful conversation on understanding the critical differences between Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). As we move into 2025, the duo explores why both strategies are essential for businesses to thrive in an AI-driven, voice-search-dominated world. From actionable tips to real-world examples, this discussion highlights how SEO and AEO work hand-in-hand to boost visibility and customer engagement. Don't miss this must-hear episode!Become a supporter of this podcast: https://www.spreaker.com/podcast/10-minutes-of-talk--5933432/support.

S&P Futures are slightly lower in a tight trading range this morning as markets await this morning's Jobless Claims report. PVH, S, SNPS and AEO are all lower after releasing earnings last night. Fed Chairman Jerome Powell spoke positive on the economy yesterday and said that the Fed can be more cautious on lowering interest rates. After the bell today, LULU, VEEV, HPE DOCU, ULTAGTLB & VSCO are scheduled to report earnings. In Europe stocks trading mostly higher despite the political discord in France. Oil prices are falling as OPEC announces its intention to hold back on production hikes until April of 2025.

S&P Futures are showing positive gains this morning due to the latest round of earnings reports. CRM, MRVL, OKTA & PSTG are all trading higher this morning. Fed Chairman Jerome Powell is scheduled to speak today in his last public statement before the upcoming FOMC meeting. UNH & HOOD have investors days today. Beige Book data is scheduled for release this afternoon. GM forecasts a $5B charge related to its China business in a regulatory filing. On the earning front SNPS, S, PVH, FIVE and AEO are all scheduled to release after the bell. In Europe stocks trading mostly higher as forward Eurozone GDP guidance is looking for 3.3% growth in 2025. Oil prices as markets wait on tomorrow announcement from OPEC on production.

Trade Show Talk Podcast Host Danica Tormohlen interviews Carina Bauer, CEO of IMEX Group, at the IMEX America 2024 event in Las Vegas. They cover Bauer's career journey from her first IMEX Frankfurt show in 2003 to overcoming challenges like digital transformation and sustainability. They discuss empowering teams to stay ahead of trends by attending various events, experimenting with new technologies, and enhancing customer experiences with innovations like Blue Dot technology for Google Maps-style navigation on the show floor. Strategic conversations around attendee engagement were highlighted, noting the increase in pre-scheduled meetings and attendance despite impacts from Hurricane Milton. Plans for future events at Mandalay Bay through 2027 are confirmed, and Bauer's upcoming engagements include attending a Brand USA event in London and preparing for next year's goals.  Plus, we are introducing a new segment to Trade Show Talk where we discuss the latest public policy issues impacting our industry with Tommy Goodwin, VP of the Exhibitions and Conferences Alliance. Our goal to inform event professionals about ECA's work on Capitol Hill in Washington, DC, and in state houses and city halls nationwide, to advocate for public policies that will allow the exhibitions and conferences industry—which employs 2.6 million Americans and drives $399 billion in spending annually—to continue to serve as growth engines for entrepreneurs, small businesses, and communities nationwide. In this episode, we talk all about the November 5th election in the U.S. Goodwin shared insight on the recent launch of ECA Votes, a one-stop resource for everything the business events industry needs to know about the November 2024 election. Our guest: Carina Bauer, CEO, IMEX Group  Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. She also takes a keen interest in leadership development, and organizational best practice and culture.   Throughout her career, Bauer has been an active member of the meetings industry. She's past chair of the AEO Council (2021-2023) and the EIA (2021-2022), as well as past president of the SITE Foundation (2020). She previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.   Bauer is the proud recipient of a number of industry awards including the SITE Richard Ross Past Presidents' Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Awards (2018). In 2023, she was inducted into the Events Industry Council Hall of Leaders. Earlier this year, she received AEO's Outstanding Contribution to the Industry Award.  Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team.   She enjoys spending time with her family (she's a mother to two boys) and traveling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Bauer works with a variety of local charities and is chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.   Connect with her on LinkedIn here or email at carina.bauer@imexevents.com Our guest: Tommy Goodwin, VP of Exhibitions & Conferences Alliance (ECA)  Thomas F. (Tommy) Goodwin is the Vice President of the Exhibitions & Conferences Alliance (ECA), an umbrella association of leading professional, industry, and labor organizations that represent the unified advocacy voice of the business events industry. In this role, he leads ECA's efforts on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the business events sector.  Prior to joining ECA, he spent more than 20 years leading a wide range of government relations and public affairs efforts for several globally recognized organizations, including Oracle, AARP, and the Project Management Institute (PMI). He was also a research fellow at Harvard Business School focused on the international political and legal environment in which businesses operate.  Recognized by The Hill as one of Washington, DC's “Top Lobbyists” each year since 2020, he was also named a Leading Association Lobbyist by CEO Update in 2023, an Association Innovation Leader by DCA Live in 2022, and and one of the Top 21 in 2021 advocacy leaders by The Advocacy Association. Within the business events industry, he received the 2022 Industry Support award from TSNN and was named a 2022 Changemaker by MeetingsNet.  He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE), where he is an ASAE Fellow, a Project Management Professional certification from PMI, and a Certified Meeting Professional certification from the Events Industry Council.  He is a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Advocacy Council.  Connect with him on LinkedIn here. Podcast Host: Danica Tormohlen  An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 


On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future of search and patient engagement in dental practices.
 
 Show Produced by Dentainment https://dentainment.com/

 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 
 Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. 
 Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/
   Learn more about our sponsor Dental Year! Providing your Dental Practice with 365 Days of Marketing Inspiration. http://www.DentalYear.com

Jen joined AEO in August 2010 to lead the Aerie brand and expanded her scope to also oversee the strategic vision of American Eagle in 2020, rising to the position of President, Executive Creative Director – AE & Aerie. She has been an instrumental force in Aerie's rapid expansion to a nearly $2 billion brand and has been the catalyst for fueling the next chapter of growth at AE. In her role, Jen leads Design, Merchandising, Marketing, Visual and Business Strategies.   In 2014, Jen revolutionized the intimate apparel industry by bringing body positivity and inclusivity to the forefront with the power of #AerieREAL. This movement has been a game-changer for the Aerie business and for millions of women and girls who have been empowered to love their REAL selves inside and out. Throughout her tenure, Jen has assembled and developed a strong bench of talent at all levels and across functions.   Interviewed by Kate Doerge.

S&P Futures are displaying weakness this morning. Minn Fed Kashkari comments on not taking the possibility of rate hikes off the table is dampening markets sentiment. The key economic report for today is this afternoon Beigh Book release. Airlines stocks are weakening on the back of the latest company supplied guidance data. Merck is said to be buying EyeBio. Robinhood announced a $1B share buyback. After the bell today there are earnings reports due out from CRM, A, HPQ, PSTG, PATH & AEO. In Europe, markets are lower on monetary policy concerns and oil prices are moving higher due to geopolitical tensions and pending stockpile reports.

We talk to the owner of REP Suspension, Mark Johnson, about his company, suspension talk about the WP components, KYB inserts, his work with AEO shop, his time at Factory KTM, his background in the sport, Keefer and more.

Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).But we kick-off things off with a quick rundown of our big take-aways from our busy, busy time in Las Vegas. Then it's on to our analysis of the most important retail news of the week, including reports that Nordstrom is considering going private, largely disappointing earnings outlook from both Lululemon and Nike, and continuing robust growth from breakout brand Five Below.Vuori CEO Joe Kudla Episode. About CraigAs the Chief Marketing Officer of American Eagle, Craig oversees all marketing and creative for American Eagle (AE), the #1 jeans brand for men and women 15-25 and women of all ages in the US. Leading the strategic and creative engine of AE, Craig's mission is to simultaneously build the brand, customer base and business while positioning AE at the heart of youth culture and digital innovation. Since joining AE, Craig has led successful partnerships with TikTok, Snap, and Twitch placing the brand at the fingertips of Gen Z.Craig's passion for purpose is rooted in research, ensuring alignment with what his customers care about most. Craig has supported partnerships with Bring Change 2 Mind, Surfrider and America's Food Fund. Most notably Craig spearhead Gap's RED campaign to increase awareness and inspire action toward the fight against AIDS. Craig's ability to cultivate success driven global teams is a result of his relationship driven approach to leadership. Craig resides in Connecticut with his wife and two daughters.Previously, Craig served as Global Marketing executive for Gap, Abercrombie & Fitch, and Calvin Klein. Craig's leadership successfully positioned these brands for digital, geographic, and category expansion. Combining the art and science of modern marketing in a data obsessed world, Craig's strategies remain laser focused on the customer.    About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn. Be sure and check out Michael's Last Request Barbecue, his YouTube BBQ cooking channel!

Big pockets have weighed in at New York Community Bank, can they turn the ship around? (00:21) Bill Barker and Deidre Woollard discuss: - Why New York City Bank needed a deep-pocketed rescue. - Abercrombie & Fitch's incredible rise. - American Eagle's tough bet on logistics. (xx:xx) Mary Long and Motley Fool contributor Matt Frankel set sail for a tour of cruise companies and where investors might find enticing prospects. Companies discussed: RCL, NCLH, CCL, AEO, SHOP, NYCB, ANF, AMZN Host: Deidre Woollard Guests: Mary Long, Matt Frankel, Bill Barker Producer: Dylan Lewis Engineers: Rick Engdahl, Dan Boyd Learn more about your ad choices. Visit megaphone.fm/adchoices

These stocks are cheap and have the top Zacks Rank of Strong Buy. (0:45) - Finding Value Amid A Growth Market: Screener Criteria  (5:15) - Tracey's Top Stock Picks For Your Watchlist (19:00) - Episode Roundup: SCS, MTW, AEO, GBX, HMC Podcast@Zacks.com

On this episode of Dimensions of Diversity, host Lloyd Freeman hosts Terry Roberts, Chief Inclusion and Diversity Officer at American Eagle Outfitters (AEO), for a live, in-person discussion on how to run a D&I program at a large, international retailer. Prior to his seven years at AEO, Terry spent time with FedEx in the company's employment law group and also as a senior associate at Buchanan.  During the episode, the two talk about the challenges of bringing about change in a large company and what the roadmap looks like for operationalizing a D&I program. Lloyd and Terry also discuss the importance of finding advocates, creating trust, and how to overcome roadblocks.  Dimensions of Diversity is a podcast created by Buchanan Ingersoll & Rooney, highlighting diversity in the workplace. Hosted by Lloyd Freeman, Chief Diversity & Inclusion Officer, the podcast features meaningful conversations with industry and community leaders working to advance D&I.