Podcasts about aeo

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Chris Salerno, founder and CEO of QC Capital Group, to explore how strategic marketing can help businesses attract investors, raise capital, and build stronger portfolio companies.Chris shares how his fascination with business growth and consumer psychology led him from the real estate industry to founding a private equity company focused on businesses that support people's essential daily needs. He explains why branding, storytelling, customer acquisition, and a compelling pitch are just as important in the investment world as they are when marketing a consumer product.The conversation breaks down how QC Capital reaches accredited investors through social media, educational content, newsletters, targeted podcast appearances, professional referral networks, and memorable in-person experiences. Chris also explains why understanding your ideal investor's needs—including diversification, cash flow, and potential tax advantages—is critical when developing an effective marketing message.Jon and Chris also discuss the growing importance of Answer Engine Optimization, or AEO. As more consumers and investors use tools like ChatGPT and other AI platforms instead of traditional search engines, businesses must create credible, useful content that helps both people and AI systems understand their expertise.In today's episode of the Harvest Growth Podcast, we'll cover:● Why raising capital requires a strong brand, story, and marketing strategy● How to understand and communicate directly to your ideal investor● Why educational content builds trust with high-value prospects● How social media and newsletters can support investor acquisition● Why targeted podcast appearances can reach the right audience● How professional referral partners can become powerful growth channels● Why memorable experiences can outperform traditional networking events● What Answer Engine Optimization means for the future of marketing● How third-party content helps businesses establish authority online● Why businesses must adapt as customers move from Google to AI-powered searchWhether you're preparing to raise capital, looking for investors, or simply trying to reach a highly specific audience, this episode offers practical lessons for building authority, strengthening your message, and getting your business in front of the right people.Want to connect with Chris?Visit qccapitalgroup.com to learn more about QC Capital Group and its current investment opportunities.To be a guest on an upcoming episode of the Harvest Growth Podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling more than $2 billion in revenue? Visit HarvestGrowth.com and schedule a free consultation with our team today!

Płacisz za usługę GEO albo AEO i zastanawiasz się, czy to realna robota, czy sprytnie przepakowane stare SEO?W tym odcinku rozmawiam z Michałem Glinką, który od 15 lat zajmuje się widocznością firm tam, gdzie klienci szukają produktów - najpierw jako founder e-Commerce, dziś po stronie demand generation i widoczności w LLM-ach.W tym filmie dowiesz się m.in.:➡️ Co z Twoim pięknym copywritingiem i tekstami na 1500 słów widzi AI?➡️ Co realnie decyduje, który sklep zacytuje ChatGPT, gdy dwa mają ten sam produkt?➡️ Ile z GEO i AEO to naprawdę nowa robota, a ile znasz od dekady?➡️ Co oznacza checkout po stronie Google'a i Universal Commerce Protocol dla Twojego sklepu? ➡️ Czy zakupy przez AI faktycznie przyjmą się w Polsce?➡️ Trzy rzeczy, które możesz wdrożyć u siebie już jutro - część w pół godziny.

The way your customers search has changed. Not gradually. Dramatically. And most indie pet businesses haven't noticed yet. A year ago, if someone's dog had itchy skin, they'd Google "best dog food for itchy skin" and scroll through 20 links. Now? They're asking ChatGPT, Gemini, Claude, or Perplexity the same question in a conversation: "My seven-year-old Labrador has itchy skin and keeps licking his paws. I think it's food-related. I want a locally owned pet store near me that actually understands nutrition." That's not a keyword search. That's a conversation. And that's AEO (Answer Engine Optimization). Candace explains why this shift actually favors indie pet businesses and exactly what you need to do to win. She discusses: ⭐️ The difference between SEO and AEO (and why it matters more than you think) ⭐️ How customers are using AI tools instead of Google to find answers ⭐️ Why this isn't about panicking or hiring an expensive agency ⭐️ How AI scans your website differently than Google does ⭐️ Brand pages optimized for both humans and AI bots ⭐️ The one thing Candace would do first if she took over your business tomorrow Plus why the next 20 years are about helping people find trusted experts and not just products!  Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

In this episode of The Ross Simmonds Show, Ross shares why curiosity, execution, and continuous learning are becoming more valuable than traditional credentials in marketing, tech, and business. He breaks down how hiring managers, marketers, content creators, and business leaders can identify curious talent, build stronger teams, and stay relevant as AI, search, content distribution, and audience behavior continue to evolve. Key Takeaways and Insights: 1. Curiosity as a Career Advantage - Ross shares how growing up outside major tech hubs pushed him to use the internet as his mentor. - Curiosity helped him build a self-directed education across SEO, social media, content, SaaS, Reddit, LinkedIn, Quora, and startups. - The lesson: your location, background, or lack of connections does not limit your ability to learn and grow. 2. The Hiring Trap: Stacked Resume, Weak Execution - Ross warns leaders not to confuse impressive logos and credentials with real-world capability. - Some candidates know how to follow a playbook but struggle when asked to create or adapt one. - Hiring should focus on how people think, learn, ask questions, and solve problems—not just what appears on paper. 3. How to Identify Curious Marketers - Ask candidates what they are reading, what they are learning, and how they stay sharp in their craft. - Look for people actively tinkering with new tools, especially in the age of AI. - Curious marketers bring questions, data, and insights into conversations instead of relying on old playbooks. 4. Insight-Driven Marketing Decisions - Great marketers do not recommend SEO, CMS changes, or content strategies simply because they prefer them. - They gather data, ask about pipeline goals, conversion rates, customer lifetime value, and channel performance. - Curiosity turns marketing from guesswork into a structured, strategic process. 5. Where Curious People Spend Their Time - Curious professionals go where learning is happening: communities, subreddits, Discord servers, Slack groups, LinkedIn threads, and comment sections. - They engage in discussions, debate ideas, and test what they learn. - They do not just consume marketing tips—they apply them. 6. The Signals of a High-Curiosity Team Member - They research before making recommendations. - They reverse engineer why something worked instead of blindly repeating tactics. - They invest in courses, tools, and resources because they want to become better, not just get promoted. - They challenge leaders with data-backed thinking and fresh perspectives. 7. Why Curiosity Matters in the AI Era - AI is reshaping search, content distribution, GEO, AEO, and how buyers discover brands. - Channels that worked three years ago may not be enough today. - Marketers who stay curious will adapt faster as LLMs, Reddit, YouTube, short-form video, and emerging platforms shift the landscape. 8. Building a Learning Advantage - One to two extra hours of intentional learning per week can put you ahead of people doing none. - Those who invest more deeply in their skills create a larger competitive gap. - Continuous learning builds the taste, strategy, distribution skill, and human understanding needed to stay valuable. 9. Hiring for Curiosity and Growth - Leaders should ask candidates about newsletters, podcasts, tools, personal projects, and ideas they cannot stop thinking about. - Experience with tools like Claude, Perplexity, and ChatGPT can signal active experimentation. - Building a culture of curiosity helps teams stay adaptive, strategic, and ready for what comes next. —

Running your restoration company on gut feeling and bank balances is a quiet way to stay stuck. Real growth comes from installing hard numbers and accountability into every job.In this episode, host Clinton James sits down with Larry Braun, VP and Co-owner of Pine Ridge Restoration in Cleveland, Ohio, and a featured speaker at the Restore Scale Dominate Summit in San Diego. Larry spent 30 years running an industrial steel plant before joining the restoration business just two and a half years ago. He brought a manufacturing mindset with him — and it worked. Pine Ridge had been stuck at $3M since 2005. Larry helped push them past a $6.3M forecast, chasing an $8M stretch goal.You'll walk away with:How Pine Ridge ties technician bonuses directly to job-level profit marginA field accountability system that catches costly mistakes before they become callbacksHow to get clean financial visibility between your emergency response and reconstruction teamsWhy niche-focused BDRs are outperforming generalists in insurance and senior living verticalsWhy ranking on Google isn't enough anymore, and what AEO means for your next leadWant to see Larry break down these exact systems live? He's leading a hands-on session called “Behind the Dashboard” at the Restore Scale Dominate live event in San Diego, August 27–28. Early bird pricing expires tomorrow, July 18th, and saves you $150. Apply now at https://restorescaledominate.comSubscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com.Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

#373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for - foundational, core, and must-win - and why most AEO content fails because it's too generic to ever get cited. They get into the technical side of AEO like crawlability and schema markup, why Reddit and community platforms carry more weight than LinkedIn in AI citations, and a ten-point checklist for content quality you can run against your own site today.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Thank you to Webflow (01:59) - - Why AI search is quietly rewriting how B2B buyers find vendors (02:42) - - From agency employee to owner: buying an agency (05:19) - - How to build marketing expertise without a marketing degree (09:56) - - What AEO actually means, and a real example of how it narrows buying decisions (13:38) - - Why you shouldn't write AEO content with AI (17:04) - - Rethinking content strategy: what buyers actually ask before they buy (22:05) - - Crawlability, schema markup, and a technical checklist for showing up in AI search (31:12) - - Ten things to check for content quality right now (38:18) - - What builds real authority in AI search, and whether PR still matters

Recorded on 16 July 2026 for ICMDA Webinars.Peter Saunders chairs a webinar with Dr Hedwin KadriantoStudies suggest that up to 87% of human trafficking victims interact with a healthcare professional—including dentists—while they are being actively trafficked. As a dentist, you may encounter these patients in your practice presenting with dental pain, oral trauma, sexually transmitted infections, or other oral health concerns.This webinar will equip you to identify and respond to potential trafficking victims, recognise trauma triggers in the dental setting, and implement a trauma-informed approach to dental care.Hedwin is an Indonesian dentist with postgraduate study in Oral Medicine. He was born again in 2007, and since then has been involved in local and national student ministry through IFES and CMDF Indonesia. He is married to Ruth, a cardiologist, and they have two sons.In October 2016, he was appointed as an AEO for ICMDA's South East Asia student and junior graduate ministry; this was expanded to cover the Oceania region in 2020 and the East Asia region in 2022.His areas of interest are in the field of dentistry for people with HIV (including promoting equality of dental treatment access), anti-human trafficking, medical missions networking, advocacy and politics.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠To listen live to future ICMDA webinars visit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icmda.net/resources/webinars/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Save at FXRRacing.com with Pulpmx30 code and also thanks to Firepower Parts and Maxxis Tires. We talk to the MX6 rider about his SX season this past year, hosting Pulpmx Show, his small off-road career, quitting the sport for a year and getting a real job, AEO year, that crazy DM he got and more.

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit https://stayfi.com/vrsuccess/ and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Gil Chan came at the short-term rental industry from a direction most operators never consider. After 15 years in Silicon Valley, working with brands like Gap, Sephora, and Home Depot on their post-purchase e-commerce experience, he became an STR host - and immediately spotted a gap that his industry background made obvious. The tools that e-commerce businesses took for granted simply did not exist for vacation rental operators who wanted to build a direct booking website worth having. Crafted Stays is Gil's answer to that gap: a purpose-built direct booking platform that works the way a proper commerce site should, not as feature number 40 in a property management system's marketing materials. But what makes this conversation particularly timely is where Gil has taken the platform over the past year - deep into AI-powered search, website building, and the kind of content strategy that gets operators found in places Google's traditional search results simply can't reach. This episode covers direct booking strategy, how search is changing (and what SEO, AEO, and GEO actually mean for property managers), the Aria AI assistant Gil built into Crafted Stays, and how operators can start thinking about their online presence in a way that serves both guests and the AI systems that are increasingly mediating how people find places to stay. It's a practical, technically grounded conversation - and one that will stay relevant for some time. ‍KEY TAKEAWAYS‍ Direct booking websites built on WordPress and plugins were never designed for the live data demands of vacation rental commerce. Purpose-built platforms handle PMS connections, checkout, and mobile experience in a fundamentally different way.‍ SEO, AEO, and GEO are three different things. Traditional search engine optimization gets you on page one of Google. Answer engine optimization gets you into the snippet at the top of the page. Generative engine optimization gets you cited when someone asks ChatGPT, Perplexity, or Claude for a recommendation. Operators need to think about all three.‍ AI-powered review analysis is an underused tool. Most operators check a five-star review and move on. Mining reviews for recurring themes - a screened porch that guests keep mentioning, a location detail that keeps coming up - surfaces the specific things guests value most, and those become the content anchors for the entire website. The Sightline Report that Aria generates combines property data, review sentiment, and third-party SEO keyword research to produce a strategic playbook for each operator. It tells them which keywords to target, which landing pages to build, and which guest personas to write toward - without requiring any marketing expertise from the operator. Building your AI business brain before you start using AI tools is not optional - it is foundational. Gil has been giving every new team member at Crafted Stays the same 40-page document about the business since he built it a year ago. The quality of AI output is directly tied to the quality of context you give it. The divide in AI adoption is getting wider, not narrower. Some operators are building sophisticated automated systems; others have barely touched ChatGPT. The window to build a real advantage by getting in early is still open, but it will not stay that way indefinitely.‍ ________________________________________________________________________________________________________________________________________

Most nonprofits start with the tools. The better question is, what's the scalable opportunity technology can solve so your team can stay focused on the human interactions that matter most?With 1 in 2 people impacted by cancer in their lifetime, Mike Osborne and his team at Cancer Council Victoria are applying that thinking to one of their biggest pressure points: freeing up counselors from digging through systems so they can stay present and support more people in less time.Mike also reveals research-backed hot takes on AI-generated search summaries, and why teens are more likely to open up to a chatbot than talk to an adult.Resources & LinksConnect with Mike on LinkedIn and learn more about Cancer Council Victoria on their website. Bloomerang is the proud presenter of Missions to Movements. See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang's AI-powered fundraising strategist. Learn more at bloomerang.com.The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect!Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

If your ads aren't performing the way they used to, if you keep hearing about AEO and wondering what it is, or if you have a Google Business Profile you haven't touched in a year, this episode is for you. In this episode of The Localist, Carrie Rollwagen sits down with Alan Harned, Director of Account Services at Uptick Marketing. Alan works with small business owners every day on digital ads, SEO, AEO and analytics. He's honest about what has changed, what still works, and what small business owners can do right now, even without a marketing budget. Alan and Carrie talk about why AI has accelerated changes in marketing analytics, why pausing keywords based on an AI report can actually hurt your campaign, and why platforms need 30 to 60 days to learn what a good lead looks like for your business. They get into hard conversions versus soft conversions, why Google Ads is now prioritizing conversion data more than ever, and how small changes to a website (like adding a schedule button) can turn analytics into a real business insight. The second half of the episode covers small-business AI use cases: how to use ChatGPT and Claude to analyze your own analytics, build an AI advisory board, critique your website, and catch things like spammy backlinks you did not know existed. Alan also answers audience questions on whether customers are actually finding businesses through ChatGPT and Perplexity, whether SEO is dead (spoiler: no), how to handle a Google Business Profile you have neglected, whether Google Ads are still worth the money, and what budget you actually need to start working with a marketing agency.   Watch on YouTube _______________________________________   Mentioned in This Episode •       Uptick Marketing •       Infomedia •       ChatGPT •       Claude •       Perplexity •       Google Business Profile •       Google Analytics •       Google Ads •       StoryBrand •       Yelp for Business •       Bing Places for Business •       Ohm Jiu Jitsu Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. •       Contact Infomedia    Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. •       See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. •       Sign up here

Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small business? Have you found yourself wondering about small business SEO and AEO? Join me in today's episode to find out what it all means, and most importantly, what to do for your business. Links mentioned - https://www.etchedmarketing.com/blog/the-3-pillars-of-seohttps://www.etchedmarketing.com/blog/why-you-don%E2%80%99t-have-to-be-techie-to-do-seo Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Episode 227: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditYour customers are now asking ChatGPT and Claude for recommendations before they type into Google — and if your brand doesn't show up, you lose the sale before you knew you were in the running. Even businesses with a decade of strong SEO are getting outranked by newer competitors.In this episode, Jenna Hannon teaches us how to fix that: why your website, not Reddit or LinkedIn hacks, is the real foundation AI models learn from, how to find the questions customers are asking, why clean structure beats long-form content, and which off-page signals actually move the needle.About Jenna Hannon: Jenna is the founder and CEO of Hatter, an AI search agency that combines software and expert service to help brands get found inside ChatGPT, Perplexity, Gemini, and Google's AI Overviews. She was the first marketing hire at Uber Eats and has served as a fractional CMO to Multisensor AI ($MSAI), FORM Kitchens, and Kyte.Get Your Visibility Audit HERE: https://app.gethatter.ai/ai-searchConnect with Jenna: https://gethatter.ai https://www.linkedin.com/in/jennahannon/ https://x.com/JennaHannonWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefining the traditional discovery journeys. Our series will explore how Answer Engine Optimization (AEO) is emerging alongside SEO, why trust remains critical, and what brands can do to remain visible and relevant in this new environment. In this second episode, Rethinking Brand Building for AI Search, host ⁠Eric Scheer⁠ continues the AI-driven search discussion with ⁠Kim Winburn of Mars Petcare⁠, ⁠Adam Bittner of BrandRank.AI⁠, and Burke's ⁠James Sorensen⁠. Building on the foundation established in Episode 1, they examine how the shift from links (SEO) to answers (AEO) is changing the marketing playbook and what brands must do to remain relevant in an AI-first discovery environment. Perspectives are shared on media effectiveness, shopper marketing, brand strategy, and AEO, exploring how organizations can prepare for a future where being the answer may matter more than being the top search result.Tune in to learn:How AI-driven search is reshaping the marketing funnel and consumer considerationWhy brand visibility, relevance, and content readiness matter more than everWhat leading organizations are doing today to build an effective AEO strategy and prepare for the future of agentic commerce Whether you're responsible for digital marketing, media planning, brand strategy, or customer experience, this episode offers practical guidance for navigating a landscape where AI is influencing how people discover, evaluate, and ultimately choose brands. For more information on how to navigate AI-driven consumer behavior, visit ⁠Burke's Expert-led AI Brand Strategy⁠ resources.Thanks for listening! Please subscribe to be notified offuture episodes of ⁠Burke's BeyondMeasure podcast⁠.

Callum Kennard, Head of Sales at ClickSlice, explains why overplanning can be worse than bad execution and how to fix it by baking in iteration, defining a narrow ideal customer, and prioritizing citation quality over volume in SEO and AI search. He shows sales and marketing leaders how to stop confusing activity with progress and set realistic timelines for SEO and AEO results. Learn more at https://www.clickslice.co.uk/.

Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to discuss how AI localisation for affiliate marketing is changing the way businesses scale content across languages, markets, and channels.Barb explains how Revpanda's acquisition of All-in Global expanded the group's wider marketing ecosystem, why localisation expertise has become more important in the AEO era, and how CRAIG, an AI-powered localisation solution, is designed to help businesses balance speed, quality, and cost.The conversation also looks at how AI localisation can help affiliates test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions without relying too heavily on one channel.Together, they also look at how AI localisation could change affiliate expansion strategies by allowing teams to test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions. Finally, Barb shares his thoughts on why relying on a single channel is becoming increasingly risky and why sustainable growth will come from a broader marketing approach.Key Talking Points on AI Localisation and Affiliate Growth How Revpanda's acquisition of All-in Global created a wider ecosystem of servicesWhy localisation remains a major challenge for iGaming businesses expanding internationallyHow CRAIG combines AI technology with specialist localisation knowledgeWhy generic AI translation tools struggle with context, terminology, and consistencyHow AI localisation helps affiliates expand into new markets fasterThe importance of balancing speed, quality, and cost in content productionWhy multi-channel marketing will become increasingly important for sustainable growthWhy AI Localisation Matters for Affiliate Market ExpansionExpanding into new markets requires more than simply translating words. Businesses need content that understands local language, terminology, cultural context, and industry requirements.Barb explains that many companies struggle with localisation because traditional workflows can become expensive and slow, especially when entering smaller markets where finding reliable vendors is difficult.For operators launching campaigns or affiliates testing new markets, delays can mean missed opportunities. In competitive industries like iGaming, being able to launch localised content quickly can make the difference between entering a market early or following competitors.This is where AI-powered localisation is changing the process; helping businesses move faster while maintaining consistency and quality.How AI Localisation Combines Speed With Human Expertise While tools like ChatGPT and other large language models have made translation more accessible, Barb explains that generic AI solutions do not always understand the specific requirements of localisation.The difference with CRAIG is the combination of AI technology with All-in Global's years of localisation expertise, including terminology, branding guidelines, and industry-specific knowledge.Barb highlights that AI should not replace people, but instead enhance how teams work. CRAIG includes human support, onboarding, and ongoing optimisation to ensure businesses get content that matches their requirements.For affiliates and operators, this creates the opportunity to scale content production, test more markets, and adapt campaigns faster without sacrificing quality.Listen to Find Out More About AI LocalisationHow Revpanda and All-in Global are building a wider marketing ecosystemWhy translation alone is not enough for successful market expansionHow CRAIG compares with generic AI translation toolsHow affiliates can use AI localisation to test new opportunitiesWhy sustainable growth will require multi-channel strategiesTimestamps[02:20] – Barb's journey from competitor to CEO of All-in Global[05:15] – Why localisation has been difficult to scale and how CRAIG was created[07:00] – Solving the quality, speed, and cost challenge in translation[19:00] – How affiliates can use AI localisation to expand into new markets[32:30] – The future of affiliate marketing and why multi-channel strategies matterListen to the Full Episode on AI Localisation and Affiliate GrowthLocalisation is becoming more than a translation process, it is becoming a growth advantage.In this episode, Barb Tasci explains how AI-powered localisation can help affiliates, operators, and advertisers expand faster, reduce operational challenges, and create better experiences for audiences across different markets. To find out more about All-in Global and CRAIG, visit https://all-in.global. Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

There's a new layer above the search results and it's the AI itself. This episode breaks down how AEO differs from SEO, why "zero-click" isn't the enemy, and the 4 things you need to do to become the answer AI systems trust.Www.the-spacesocial.com

In this episode of The Ross Simmonds Show, Ross sits down with Nick Lafferty, Founding Marketing Engineer at Profound, to unpack the fast-moving world of AI visibility, AEO, GEO, and AI search. They explore how brands can earn citations across ChatGPT, Claude, Perplexity, Grok, and Google AI, why visibility is no longer just an SEO problem, and how marketers can build systems that help their teams move faster. Key Takeaways and Insights: 1. Building Marketing Taste Before Automating with AI - Nick explains why AI does not have taste on its own and why marketers need judgment, experience, and creative instincts before automating workflows. - Great marketing taste comes from studying campaigns, consuming strong creative work, testing in public, and learning from feedback. - Creating content consistently, whether through LinkedIn posts, newsletters, blogs, or videos, helps marketers sharpen their voice and understand what resonates. 2. The Rise of the Marketing Engineer - A marketing engineer is part builder, part artist: someone who understands marketing strategy and can build AI-powered systems to solve business problems. - Nick shares how he automated manual unsubscribe syncing across multiple email tools at Profound, saving time for the marketing operations team. - The strongest marketing engineers are AI-native, deeply curious, and focused on redesigning workflows with AI at the center instead of simply automating outdated processes. 3. AI Visibility, AEO, GEO, and the New Search Landscape - Nick challenges the idea that AI visibility is only a content or website problem, noting that most AI citations come from third-party sources. - Profound research shows only about 5–10% of citations come from a brand's own domain, while the majority come from places like Reddit, YouTube, review sites, press releases, documentation, and partner ecosystems. - Enterprise brands need cross-functional alignment across SEO, PR, social, product marketing, affiliates, and content to compete in AI search. 4. Making the Case for AI Visibility Internally - Nick recommends marketers look for declining organic traffic, rising impressions with fewer clicks, inaccurate AI answers, and poor competitive comparisons as signs of an AI visibility problem. - The Profound team uses the concept “make the invisible visible” to surface hidden risks and opportunities. - Marketers should bring screenshots, prompt examples, traffic trends, and suggested solutions to leadership to win buy-in. 5. Measuring AI Visibility and Proving ROI - Nick advocates for using a required “How did you hear about us?” field to capture self-reported attribution from sources like ChatGPT, Claude, Gemini, and Perplexity. - Profound tracks AI bot traffic, server logs, citation trends, competitive benchmarks, and visibility changes over time. -  The conversation highlights why measurement needs to evolve as buyers increasingly discover brands through AI-generated answers. 6. Personas, Memory, and Personalized AI Search Results - Profound's personas feature helps brands understand how different buyer types may see different AI answers. - Teams can analyze visibility across personas such as SEO managers, CMOs, affiliate managers, PR leaders, and demand generation teams. - Personas help marketers approximate how memory and personalization may shape AI search results for different audiences. 7. Reddit, Listicles, and Off-Site Citation Strategy - Nick explains why Reddit requires a contribution-first mindset and compares it to joining a dinner party where listening matters before speaking. - Listicles may still work in some industries, especially affiliate-heavy categories, but many marketers are over-investing in them as a short-term tactic. - The bigger opportunity is building adaptable systems that can respond to changing citation patterns across AI search platforms. Resources & Tools:

AI is changing the way travelers discover short-term rentals—and it's happening faster than most hosts realize.In this episode, Mark Lumpkin sits down with Gil Chan, Founder & CEO of Crafted Stays, to discuss how AI search, direct bookings, and modern website strategies are reshaping the future of the STR industry.Gil explains why relying solely on OTAs is becoming increasingly risky, how AI platforms like ChatGPT and Gemini are influencing guest booking behavior, and what hosts can do today to position their properties for the next generation of search. He also shares how Crafted Stays is helping operators build high-converting direct booking websites that are optimized for both traditional SEO and AI-powered discovery.Whether you're managing one property or hundreds, this conversation is packed with practical insights to help you future-proof your business.In this episode, you'll learn: Why AI is changing how guests search for vacation rentals  How direct bookings compound over time while OTA bookings stay transactional  The importance of identifying your ideal guest avatar  What SEO, AEO, and GEO mean—and why they matter  How to build a website that's ready for the future of travel search  Why hospitality and guest experience still matter more than ever If you're serious about growing your direct bookings and staying ahead of where the industry is headed, this is an episode you won't want to miss. __Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more interchangeable you are," and what the actual moat looks like in agentic commerce. Fresh off a trip to Alibaba, BYD, and Unitree Robotics in China, Katja walks through the five types of machine customers already in market, why Patagonia's Footprint Chronicles is the B2C playbook, why Walmart's AI procurement is the B2B playbook, and the one mindset shift every marketing leader needs to make this quarter.   What you'll learn • Why "AI agent" is too small a frame — and the 5 types of machine customers already buying today • Why AEO and machine-readability are table stakes, not strategy • The values-as-data play: how Patagonia and Walmart are already winning the agentic moat • Why you can't greenwash an AI agent (and what to do if your supply chain receipts aren't flattering) • The abundance-vs-efficiency mindset shift — and why stripping headcount for AI gains is corporate anorexia This episode is brought to you by Attentive. Attentive helps brands personalize messages across SMS, email, RCS, and push - so every interaction feels relevant, not random. Not more marketing. Better marketing.  That's marketing made personal. That's Attentive.  To learn more visit attentive.com.   ConnectKatja Forbes on LinkedIn The CX Evolutionist on Substack Marketing Trends   Chapters • 0:00 The customer isn't human anymore • 1:34 Inside Alibaba, BYD, and Unitree — what China is shipping today • 4:09 How robots get their brains (and start transacting) • 7:05 The 5 types of machine customers every marketer should know • 10:37 Alibaba's 120-million-order onboarding campaign • 13:33 Your car is reading your emotions — and about to buy on your behalf • 16:31 What the US can actually learn from China's stack • 23:12 "Marketing to robots is not a thing" — the AEO trap • 27:36 A bank just gave the world's first loan to an AI agent • 29:32 Why BJ Fogg's behavior model breaks for machine customers • 37:17 The decision-paralysis problem and the rise of values-as-data • 40:14 Patagonia's Footprint Chronicles: the brand moat playbook • 45:39 Walmart's Pactum: B2B values-as-data is already live • 54:51 Marketers need to start acting like scientists • 56:53 Abundance, not efficiency — the corporate anorexia trap ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The marketing world moves FAST, which is why Michael checked-in with Digital Marketing Manager at Punchmark, Hope Bellair, to ask if these 10 Digital Marketing techniques still matter. Hope gets candid with us about everything from hashtags and following counts to AEO and Podcasts. You won't wanna miss this one!Learn more about Stratus Estate Buyers: stratusestatebuyers.comSend us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understand how to grow and market your business.  Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

This week, we're doing a deep dive into how marketing companies are poisoning AI search results by manipulating Reddit. You may remember when Google's AI search results first launched, it recommended that people put glue on their pizza. Well that happened because it scraped a 10 year old Reddit comment. We've learned over the last year or so that this sort of thing can be done on purpose, and brands are taking advantage of it. There's been the rise of AEO or GEO, which stands for AI Engine Optimization or Generative Engine Optimization. Basically this is trying to get mentions of your brand into web content that's likely to be scraped by AI tools. It's the new version of SEO and lots of marketers and companies are trying to do it. The most reliable, easiest way to do this appears to be by putting brand mentions onto Reddit. Reddit's volunteer mods have noticed an increase in bot accounts and entire sequencing efforts—where a post and its comments are all basically done as a stealth ad—intended to boost brands. I wrote an article about this a few weeks ago, about r/biohackers banning mentions of peptides, which were a popular promoted class of product. After we wrote that article, researchers from Cornell University reached out to me about a new study they had just done. The research is called “Deep-research agents can be poisoned via user-generated content,” which provides a mechanism for the ways reddit, wikipedia, and other sites that allow users to post are being attacked by brands doing AEO: "We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently," the study says. We spoke to two of the researchers, Hal Triedman and Tingwei Zhang, about this problem and what, if anything can be done about it. Deep-Research Agents Can Be Poisoned via User-Generated Content: https://arxiv.org/abs/2605.24245 Youtube Version: https://youtu.be/2uG8ohZHOD8 Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ivy Slater, host of Her Success Story, chats with her guest, Vivienne Wagner. The two talk about navigating the journey from side hustle to scaling Houndstooth Media Group, the evolution of digital marketing from SEO to AI-driven search, and the importance of building a values-driven team. In this episode, we discuss: How Vivienne Wagner started Houndstooth Media Group at her dining room table, transforming a personal blog into a full-scale digital marketing agency. What the arrival of AI-driven search (AEO, AIO) means for digital marketing, SEO, and how businesses are found online today. When Vivienne Wagner realized she needed to bring in help and start building a virtual team to handle growing client demand. Why recognizing the value of your skills is crucial for pricing and business growth, plus the importance of having mentors or external voices to help see your worth. How clarity on core values like integrity, kindness, thankfulness, loyalty, and humor helps Houndstooth hire the right people, choose the right clients, and build a strong company culture.   Vivienne Wagner is the founder and CEO of Houndstooth Media Group, a digital marketing agency based in Southern California. With a team of 16 specialists, she helps mid-sized businesses transform their websites into revenue-driving hubs by combining SEO expertise with the latest in AI-driven optimization. Known for her ability to make complex marketing concepts accessible, Vivienne speaks on how businesses can position themselves to be found by both human audiences and AI platforms like ChatGPT and Perplexity. Her agency's approach not only boosts visibility and organic traffic but also reduces dependence on paid ads, giving business owners the freedom to scale more sustainably. Vivienne frequently works with decision-makers who need trusted marketing leadership—either because they don't have in-house expertise or want a sharper second opinion on their current strategy. She offers a structured starting point through her SEO & AI Optimization Audit, which helps companies uncover hidden opportunities, identify weak points, and gain clarity on the steps needed to compete in today's search-driven landscape. Outside of work, Vivienne enjoys life with her husband and extended family of four grown sons. Known for her mix of humor, candor, and genuine care for the people she works with, she brings the same energy into her professional world that she does into her personal one. As a guest, she is direct, insightful, and engaging—ready to share practical strategies for AI-optimized marketing, building strong website foundations, and scaling digital strategies for long-term success. Back-story Vivienne Wagner never set out to start a marketing agency. With a degree in Public Administration, she began her career in city and state legislation, then moved into public affairs—essentially marketing for political movements. After stepping away from that world to be a stay-at-home mom, she found an unexpected new path. In the late 2000s, a friend introduced her to blogging. What started as a personal online journal—funny stories about her four boys, commentary on societal events, and the occasional DIY project—became Vivienne's crash course in the power of search and inbound marketing. A "private rant" she posted about a controversial radio contest unexpectedly drew strangers to her blog, teaching her firsthand how traffic finds content online. From there, she dove into the early "mommy blogging" community, grew an audience, and began monetizing through SEO, social media, and partnerships—long before influencer marketing became mainstream. In 2013, a friend in luxury real estate asked her to ghostwrite blogs and manage social media. Vivienne quickly saw that the brokerage's marketing efforts were missing the mark, pitched a proposal to overhaul their strategy, and spent six months rebuilding their entire department. Word spread, and soon individual agents wanted her help too. By January 2014, what started at her dining room table had grown into Houndstooth Media Group. Today, Houndstooth is a team of 16 specialists serving mid-sized businesses across industries. The agency is known for helping clients build solid digital foundations—prioritizing organic growth, SEO, and quality content before chasing shiny new trends. Vivienne's philosophy is simple: SEO will always matter, even as it evolves, and valuable content will always win, whether it's created by human hands or generated by AI. As a podcast guest, Vivienne brings humor, candor, and clear-eyed expertise. She speaks on the evolution of digital marketing, what AI means for business owners, and how companies can stop "flying blind" and finally feel confident in their marketing strategy. HMG bio Houndstooth Media Group is a boutique digital marketing agency based in Southern California. With a team of 16 specialists across the country, the agency helps mid-sized businesses turn their websites into revenue-driving hubs through SEO, AI-driven optimization, and strategic digital marketing. The majority of Houndstooth's client base comes through referrals and word of mouth, with most partnerships lasting for years. That loyalty stems from the agency's commitment to transparency and education—qualities that set it apart in an industry often clouded by jargon and "smoke and mirrors." Houndstooth eliminates the "flying blind" feeling many business owners experience when working with marketing agencies, instead giving them clarity, confidence, and measurable results. From SEO strategy and AI-optimized content to social media, branding, and revenue development, Houndstooth delivers custom solutions without cookie-cutter tactics. Clients gain not only execution but also a trusted partner who explains the "why" behind the strategy, so leaders can make informed decisions and see the direct impact on their business growth. At its core, Houndstooth Media Group is built for long-term success: results-focused, strategy-driven, and deeply invested in helping businesses grow with confidence. Website: https://houndstoothmediagroup.com Instagram: https://www.instagram.com/houndstoothmediagroup/ LinkedIn: https://www.linkedin.com/in/vivienne-wagner/ Vivienne's free webinar on important AIO strategies.  https://houndstooth-media-group.webinargeek.com/aio-webinar-get-your-business-found?cst=her-success-story-podcast    

Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural relevance, AI adoption, brand discovery, and why human relationships matter more than ever in the AI era. Takeaways Culture and creators are becoming core media channels for brands. AI success depends on strong data, processes, and infrastructure. Brand discovery in AI is driven by reputation, reviews, and open web presence. Human relationships become more valuable as AI automates workflows. Curiosity and adaptability are critical skills for future marketing leaders. Chapters00:00 Welcome from UTA Beach at Cannes Lions 01:14 Why UTA invests heavily in Cannes 02:23 The creator, media, and brand triangle 03:06 How brands should approach influencer strategy 04:05 The role of data and technology in culture marketing 05:30 Why cultural relevance is every marketer's priority 06:29 AI's biggest impact: workflow and discovery 07:16 Why AI requires better data foundations 08:07 GEO, AEO, and the future of brand discovery 10:09 Marketers' interest in OpenAI advertising 10:55 Publicis and LiveRamp industry implications 12:28 Why AI won't replace Cannes networking 13:10 The human skills that matter in an AI era 15:19 What Michael Burke is most excited about at Cannes Guests: Ari Paparo, Michael Burke Learn more about your ad choices. Visit megaphone.fm/adchoices

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤListen to Kipp's podcast Marketing Against the Grain, and pre-order his new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow.ㅤJay Schwedelson wanted Kipp Bodnar on the show since day one, and it's easy to hear why once the two of them get going on the one thing keeping marketers up at night: whether AI has quietly torched the playbook everyone spent fifteen years building. HubSpot's CMO makes the case that content isn't dead, it just has a brutally short shelf life now, and the marketers who win are the ones who treat originality and taste like the scarce resources they've become. Along the way they get into why the new robots reward writing for actual humans, what a real content engine looks like when you're starting from zero, and the reasoning behind Kipp's new book in a year when four million others got published.ㅤBest Moments:(02:01) Why AI didn't kill content marketing but did break the old playbook and slash content's shelf life(04:16) The T-Swift theory of content, why being good isn't enough anymore and you have to be prolific too(05:56) Writing for the new robots, how AEO flips twenty years of SEO into a human-first game(08:48) Why Reddit, LinkedIn, and YouTube quietly became the sources AI search trusts most(10:53) The one content engine Kipp would build first if he were starting with nothing today(13:18) Why he wrote a book in the middle of the short-form video era, and who it's really for(16:17) The journalism-school lesson that beats a business degree, repetition doesn't ruin the prayer

Anthropic's most powerful models are still offline, and the U.S. government now wants a guarantee no lab can give. Paul Roetzer and Mike Kaput unpack the ongoing export-control standoff, the Lutnick letter, and what it means for the models expected this week, then turn to Satya Nadella's "future of the firm" essay, the unsolved mess of AI pricing and usage limits, a wave of lab talent shakeups including Noam Shazeer's move to OpenAI, the G7 AI summit, Midjourney's leap into medical scanning, and research showing AI can out-persuade expert humans. Show Notes: Access the show notes and show links here AI-Pulse Survey: Fill out this week's AI-Pulse Survey here. Timestamps: 00:00:00 — Intro 00:04:44 — Anthropic vs. the White House 00:22:37 — Microsoft CEO on the Future of the Firm 00:34:37 — AI Pricing and Usage Strategy 00:56:04 — Noam Shazeer Joins OpenAI (and Other Major AI Hiring Updates) 01:04:57 — Trump's G7 AI Push 01:09:33 — Midjourney Launches a Medical Division 01:12:59 — AI Can Now Out-Persuade Expert Humans 01:17:00 — AI Use Case Spotlight 01:22:12 — AI Product and Funding Updates This week's episode is brought to you by SiteImprove. AI search is changing what it means to be discoverable. Siteimprove is the Agentic Content Intelligence Platform marketing teams use to track, optimize, and prove performance across both traditional and AI-driven search. From AEO visibility to content quality, Siteimprove helps you stay ahead of the shift.  Start with a free AEO check at siteimprove.com/aipod. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Dan Bedell, President of Enterprise at Scorpion, for an eye-opening conversation about one of the biggest shifts in digital marketing since the birth of Google: AI-powered search.A huge thank you to ClientTether, our episode sponsor. Their franchise CRM and lead-nurturing platform helps franchise brands respond faster, convert more leads, and create stronger franchise development and unit-level growth.Dave and Dan dive deep into how AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are reshaping the way consumers discover local businesses and franchise brands. While many marketers are declaring SEO dead, Dan explains why strong SEO fundamentals remain the foundation for visibility in both traditional search and AI-driven platforms like ChatGPT, Google AI, Claude, and more.The conversation explores the growing impact of zero-click searches, declining organic traffic, and why franchise brands must focus on authoritative content, technical SEO, and a strong digital presence across multiple channels—not just their website. Dan shares practical insights on how AI models evaluate businesses using citations, reviews, social platforms, LinkedIn, Reddit, YouTube, and other online signals to determine which brands deserve recommendations.Dave and Dan also tackle one of the biggest revenue killers in franchising: poor lead response times. They discuss why speed-to-lead still matters, how unanswered calls and delayed follow-ups cost franchisees thousands in lost revenue, and why consumers increasingly expect instant responses through calls, texts, chat, and online scheduling.Throughout the episode, listeners will learn:Why SEO is far from dead—and more important than everHow AI search engines choose which brands to recommendThe role of Reddit, LinkedIn, YouTube, and reviews in GEO successWhy online scheduling and rapid response systems drive higher conversionsHow franchise brands can build stronger digital authority in an AI-first worldPractical ways to improve visibility, reputation, and revenue growthWhether you're a franchisor, franchisee, marketer, or growth-minded business owner, this episode delivers actionable strategies to help your brand thrive as AI continues to transform the customer journey.#franchising #franchisemarketing #seo #geo #aeo #artificialintelligence #chatgpt #digitalmarketing #franchisedevelopment #leadgeneration #customerexperience #smallbusinessgrowth #homeservices #franchisegrowth #clienttetherThanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.If you found today's episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Is your brain cluttered with every new tool, platform, and software someone told you that you absolutely need? Same. This episode started as a simple refresh of our tech stack after a listener wrote in asking what we actually use to run our businesses. Spoiler: the list is still shockingly short. But somewhere between Google Sheets and listing descriptions, we took a turn into AI territory, and y'all, we are not turning back. We walk through our bare-bones tech stack (yes, we still use a spreadsheet), talk honestly about how we are each using AI in our real estate businesses right now, and share why keeping things simple is not laziness, it is a strategy. We also get into SEO vs. AEO vs. GEO (yes, GEO is a real thing and it matters), what AI actually pulled up when Alissa searched herself, and the big announcement: Katy is teaching a monthly AI class inside the Hustle Humbly Community starting now. If you have been quietly panicking every time someone mentions AI, or if you have been using it already and want to go deeper, this episode is for you. Here's what we cover in this episode: The listener email that prompted this episode and our full simple tech stack answer Why simpler systems get used more consistently (and cost less money) Google Sheets, Trello, Canva, email, Google Drive, MLS, and yes, a little AI Transaction management and e-sign tools required by our brokerages How to qualify your tech choices based on the type of business you want to run SEO vs. AEO vs. GEO: what each one means and which one actually matters for your real estate business What happened when Alissa's seller looked her up with AI (hint: reviews matter a lot) How Alissa used ChatGPT to analyze multiple offers and review pre-approval letters Using AI to virtually stage photos, repaint rooms, and show sellers the vision How Katy used Claude to turn listing appointment notes and photos into a beautiful PDF checklist for a seller The Plaud device that listens to your appointments and summarizes them Why shiny tools do not fix broken habits Claude vs. ChatGPT: what is different and why Katy made the switch Projects, skills, and co-work inside Claude explained simply The new monthly AI class inside the Hustle Humbly Community for $25/month Why your Google reviews are your most important AI visibility tool right now Key Quotes & Takeaways: "Shiny objects feel productive, but they can delay real progress." Alissa "New tools do not fix broken habits. If you have systems in place that you're not using, a new system is not going to help you." Alissa "As long as you're running your business like a business and getting reviews from people, the internet and the AI are going to pick up on that." Alissa "You can not ask for more business if you are not taking care of the business you already have." Alissa "Using AI well will probably cut your task in half." Katy Products, People & Previous Episodes Mentioned: Episode 8: Tech Tools for Real Estate (hustlehumblypodcast.com/8) Google Sheets (free) Trello (free) Canva (free and paid) Google Drive (free and paid) ChatGPT (chatgpt.com) paid plan ~$20/month for photo editing Claude / Claude.ai (claude.ai) paid plan ~$22/month MLS e-sign (included with board dues) Dotloop (e-sign & transaction management) SkySlope (transaction management) Hustle Humbly Community (hustlehumblypodcast.com/membership) Email Templates 101 (emailtemplates101.com) Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He breaks down using your own SEO skill set to build a personal brand and rank for your name, the over-deliver interview approach that makes you memorable to recruiters long after the initial conversation, and a content refresh strategy that pairs SERP-driven optimization tools with AEO factors like declarative headings to win in both traditional rankings and LLM results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Once upon a time, a legal tech vendor's goal in getting seen by potential customers was to rank on the first page of Google search. But in the age of AI, that is no longer enough. Now, when a potential buyer asks ChatGPT, Claude or Gemini to recommend a vendor, what matters is whether the company shows up in the answer the AI generates. And that, increasingly, depends on who is quoting you, citing you, and treating you as the authority in your category.   On this episode of LawNext, host Bob Ambrogi talks with two legal marketing and communications leaders who are seeking to help their clients get ahead of that shift. Amy Juers is CEO of Edge Marketing, a firm she founded in 1997 that serves clients across legal technology and accounting. Valerie Chan is CEO of Plat4orm, a strategic communications firm working across legal, cybersecurity, AI, and other regulated industries.   Last week, these longtime competitors announced a strategic partnership and a new framework they call the Trusted Answer Growth System, designed to help companies adapt to how buyers research and shortlist vendors in AI-driven search.   In the conversation, Amy and Val discuss how generative AI is reshaping the buyer's journey, why earned media and third-party credibility carry more weight than ever, the new vocabulary marketers are wrestling with — from GEO to AEO — and what companies can do when AI tools get their story wrong. They also explain why, after years of competing, they concluded they were better off working together.   Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out.   Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). CosmoLex, helping law firms manage their entire practice in one platform, from intake to payment. Try it free.   If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.  

Don't listen to everything you hear…in the AI age, SEO is NOT dead. It's just expanding.  Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn't going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities.  What's the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you're optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones? Plus, we're in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too? If you're looking to level up your SEO knowledge and anticipate what's going on with AI, AEO/GEO, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michael-o-witham/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can financial advisors get found in AI search, build trust faster, and use online reviews in a compliant way?In Episode 111 of The Influential Advisor Podcast, Paul G. McManus interviews Brian Thorp, Founder and CEO of Wealthtender, about one of the biggest opportunities in advisor marketing today: compliant online reviews as a trust signal for Google, ChatGPT, Gemini, Perplexity, Claude, and other AI-powered search tools.Financial advisors have always relied on referrals, reputation, and trust. But today, before a prospect reaches out, they are often searching online, reading reviews, asking AI tools who to consider, and comparing advisors before the first conversation ever happens.That means your digital reputation matters.In this episode, Paul and Brian discuss how financial advisors can use compliant online reviews, third-party credibility, Google visibility, and AI search optimization to help prospects make a more informed decision about whether you may be the right advisor for them.You'll learn:How financial advisors can get found in AI searchWhy online reviews are becoming a major trust signalHow compliant reviews differ from traditional Google reviewsWhat the SEC Marketing Rule changed for testimonials and reviewsWhy ChatGPT, Gemini, Perplexity, and other AI tools may use reviews to summarize reputationHow reviews can support SEO, AEO, and GEO for financial advisorsWhy “stars” matter, but client stories matter even moreHow advisors can ask for reviews without cherry-pickingHow reviews can help independent advisors compete against larger firmsWhy advisor-level reviews may matter as much as firm-level reviewsHow niche advisors can use reviews to strengthen local and specialized visibilityWhy a book, a website, LinkedIn, Google Business Profile, and reviews all work together as authority signalsThis conversation is especially relevant for independent financial advisors, RIAs, wealth management firms, advisor marketing teams, and practice leaders who want to understand how trust is built in the age of AI search.If you are a financial advisor wondering how to show up when someone asks ChatGPT, “Who is the best financial advisor for me?” this episode will help you think through the credibility signals that matter.Learn more about Influential Advisor Media:https://influentialadvisor.com/Learn more about Wealthtender:https://wealthtender.com/COMMON QUESTIONS ANSWEREDCan financial advisors use online reviews?How can advisors ask clients for reviews compliantly?Do financial advisor reviews help with SEO?Can online reviews help advisors show up in ChatGPT?What is the difference between Google reviews and Wealthtender reviews?How do testimonials work under the SEC Marketing Rule?How many reviews does a financial advisor need?Why do online reviews matter for financial advisor referrals?How can advisors build trust before the first meeting?How can financial advisors improve AI search visibility?#FinancialAdvisorMarketing #FinancialAdvisorReviews #AIsearch #Wealthtender #AuthorityMarketing #FinancialAdvisors #RIAmarketing #AdvisorSEO #AEO #GEO #TheInfluentialAdvisorSupport the show

The branded voice is losing its grip, and the people inside your company are about to replace it. In this episode of Content Amplified, Nicole Gates, VP of Global Growth at Varonis, makes the case that user-generated content is where B2B marketing is headed. She explains why what works in B2C tends to land in B2B two to three years later, and why AI is accelerating the shift by making buyers more skeptical of brand messaging and hungry for the human element. Nicole shares how she leans into employee advocacy and industry influencers without prescribing the script, pointing to her own sales reps who film videos in their cars talking about the product. She gets practical on AEO and GEO, where LLMs increasingly pull from Reddit, LinkedIn, and YouTube instead of pay-to-play search. And she lays out where to start: know your story first, build a unique point of view, and find the people already willing to share it. As she puts it, it always comes down to the story. If you are trying to figure out how to stay trusted in an AI-flooded landscape, tune in.About NicoleNicole Gates is the VP of Global Growth at Varonis, a cybersecurity company, where she has spent about four years. Her background spans content marketing, social media, and demand gen across various industries and roles, all of which now roll up into what her team calls growth. She believes the trends shaping B2C marketing reach B2B a couple of years later, and that the next wave belongs to human, user-generated content over the branded voice. Nicole also writes a Substack called Perspective and Pipeline, where she shares her thoughts on marketing, growing a team, and working in growth marketing and B2B.Show NotesConnect with Nicole on LinkedIn: https://www.linkedin.com/in/nicolepgates/Nicole's Substack, Perspective and PipelineText us what you think about this episode!

從入口網站、搜尋、電商到平台經濟，鄒開蓮幾乎走過台灣網路時代每一場最劇烈的變革。她曾帶領Yahoo奇摩，最懂流量、資料與平台的力量。但這幾年當所有人都在談AI應用，這位最懂數位浪潮的領導者，最常談的反而是兩件很有「人味」的事：勇敢做自己，以及心理安全感。 這集節目的來賓是鄒開蓮，從入口網站的變化談起，從Yahoo到ChatGPT、Gemini、Claude，討論品牌如何在AI推薦中被看見（AEO），與AI對傳統入口網站的根本衝擊。 但鄒開蓮真正想提醒的是AI時代的組織與人。她認為，AI讓願意學習的人如虎添翼、不想學的人很危險；而企業最稀缺的人才，不是最會給答案的人，而是會問問題、敢說真話的人。 【聽完這集你會知道】 03:17｜從Yahoo到ChatGPT 過去入口網站幫你縮短決策、累積你的資料；AI更進一步，連「你來做決定」這步都直接省略。這是超越任何人想像的典範轉移。 17:51｜AI時代什麼人才不會被淘汰？ 有全局觀的人用AI如虎添翼。年輕人別只做被交辦的小事，從Day 1就要想清楚「我到底在解決什麼問題」，要會問問題。 26:51｜心理安全感不是是讓人敢說真話 真正的心理安全感，是員工願意說「這季我只做得到七成」而不怕被處罰。開會沈默，走出會議室才熱烈討論，是缺乏安全感的警訊。 30:19｜主管的一言一行就是文化 一屋子坐10個人，為什麼只有1個跟你對話？主管最重要的角色是帶人，不是給答案。花時間鍛鍊團隊思考與發聲，才是真正有效的領導。 【本集金句】 「一個團隊最可怕的不是能力不好，而是沒有人敢說真話。」 #鄒開蓮 #心理安全感 #AI入口戰爭 #AEO #AI人才 主持人：天下雜誌共同執行長 吳琬瑜 來賓：富恩投資董事長、前Verizon Media國際事業董事總經理 鄒開蓮（Rose） 製作團隊：李洛梅、錢玉紘、陳紀帆、劉駿逸 ＊立即探索《天下學習》：https://hi.cw.com.tw/u/j85asib/ ＊早鳥優惠立即報名7/29天下管理高峰會：https://bit.ly/4dO86GW ＊訂閱天下全閱讀：https://bit.ly/3STpEpV ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn

The Information's Tech and Politics Reporter Leo Schwartz talks with TITV Host Akash Pasricha about the White House's latest regulatory showdown with Anthropic and its broader implications for foreign tech talent. We also talk with Enterprise Software Reporter Kevin McLaughlin about OpenAI and Anthropic's competitive hiring freeze on Salesforce talent to build their enterprise engines, Power Law CEO Mike Dinsdale about giving public market investors private market exposure to massive players like SpaceX, and Adobe's Varun Parmar about the structural shift from SEO to answer engine optimization (AEO) in digital advertising.Articles discussed on this episode: https://www.theinformation.com/articles/openai-anthropic-tap-salesforce-talenthttps://www.theinformation.com/articles/anthropic-ban-stirs-concerns-openai-beyond-crackdown-foreign-ai-talenthttps://www.theinformation.com/articles/openai-burned-3-7-billion-first-three-months-2026Subscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/Chapters:00:00 - Introduction01:13 - OpenAI Q1 Cash Burn and Financial Runway02:45 - The White House's De Facto Ban on Anthropic12:35 - OpenAI and Anthropic Raid Salesforce Talent21:00 - Power Law CEO Mike Dinsdale on SpaceX Exits32:51 - Adobe's Varun Parmar on the AI Ad Disruption

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content Collapse”, and what marketers can actually do about it.The setup: 60% of Google searches now result in zero click-through, and replaced by GenAI models like AI overviews. LLMs already account for 5% of traffic and climbing. Marketing budgets are flat or shrinking. Companies are flooding consumers with AI slop to hit KPIs. And consumers can smell it. 50% lose trust in a brand when they think the content was written by AI.Explore Contentful: https://www.contentful.com/?utm_source=dtc&utm_medium=podcast&utm_campaign=fy27-q2-global-tl_awareness&utm_content=gcc What you'll learn:What is the "great content collapse" and why traditional content strategy is breakingAEO vs SEO: where they overlap and where they divergeWhy agentic agents prefer structured, query-aligned content with third-party validationHow buyer behavior is changing and what marketing teams can do to stay aheadWhere brands over-rely on AI and how to keep the human voiceThe 30-day content audit for the agentic webThe Pets Deli case: 50% conversion lift from one personalization changeThe Ruggable BFCM case: 7x CTR and 25% conversion lift from personalized hero banners + homepagesHow Bossard scaled its content across 18 languages and 38 countries with AI workflows using personalization softwareWhat On Running does to drive 40% of sales onlinePlus: Kemberly Gong's 30-day content audit checklist for the agentic web.Timestamps:00:00 The Great Content Collapse05:38 AEO vs SEO Explained10:08 Why Personalization Wins in 202613:27 Where AI Actually Helps Marketing Teams22:23 Building Brand Trust Across ChannelsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why AI-generated content keeps failing, and explain what digital PR actually means in an LLM-driven world. Tired of the hype? This one's for you.

Place in B2B used to mean partnerships, system integrators, and analyst relations. Now everyone's adding AEO and GEO to the list. But Matt and Liam question whether being mentioned by an LLM actually changes buying behavior — or whether it's just a new version of the same old "just get in front of people" fallacy. A grounded, skeptical conversation about what distribution really means when your product lives in the cloud. Keywords: GEO, AEO, B2B distribution strategy, B2B SaaS go-to-market, AI search marketing, brand consideration

In this episode of The Paywall Podcast, Pete sits down with James Baldacchino, fractional CMO of Leaky Paywall and AI SEO specialist at Ellipsis, to break down what publishers need to do as AI reshapes search and reader revenue: how to optimize your content for LLMs like ChatGPT, Claude, and Gemini, why most publishers underprice their content and how to run a silent price test that lifts revenue without spooking subscribers, plus a live teardown of a high-traffic B2B publication that exposes the exact paywall friction points costing publishers paid conversions.

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg

Send us Fan MailApple's Worldwide Developers Conference just happened - and the message for home builders is bigger than most people realize. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from WWDC 2026 and translates them into plain language for home builder sales and marketing leaders.Siri goes agentic Apple rebuilt Siri from the ground up - powered by Google's Gemini and Apple's own on-device models. The new Siri doesn't just answer questions. It takes actions across apps on behalf of the user. Composing emails, managing files, performing multi-step tasks without manual navigation. The home buying version of this - scheduling tours, requesting brochures, getting answers about a specific floor plan - is coming. The builders whose digital presence is ready for it will have a significant advantage.Visual Intelligence in the Camera app Apple introduced a dedicated Siri mode inside the camera app. A buyer standing in front of your model home points their camera at the exterior - and Siri tells them the elevation, color scheme, community, and starting price if that information is structured and accessible online. Apple just built the infrastructure for a visual AI layer that sits on top of every physical space a buyer walks into. That changes what a model home experience looks like.The hidden feature Apple didn't announce After the keynote, developers discovered a hidden Extensions framework in the iOS 27 developer beta that lets users swap ChatGPT, Claude, and Gemini inside Siri - infrastructure Apple built but chose not to announce. Apple is hedging. Siri becomes the container. The AI model underneath can be whatever the user prefers. When a buyer asks their phone about your homes, it might be Siri answering. Or ChatGPT through Siri. Or Claude. Or Gemini. If your digital presence doesn't give any of those AI systems enough specific, accurate, structured information to answer with confidence - you're not in that conversation. This is exactly why AEO matters across all platforms, not just one.Search gets faster Apple rebuilt the foundation of search across Spotlight, Mail, and Photos - and the new infrastructure indexes new files and data almost immediately. The lag between publishing content and having it surfaced by AI systems is closing. A community page that hasn't been updated in six months is going to look stale in a way it never did before.

Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.In this episode, I sit down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer behavior in a generation.Will websites die?Probably not but something big is happening.Here's what's actually happening: your buyers haven't stopped doing research. They've moved it upstream — to ChatGPT, Claude, Perplexity, and Gemini. They're building their shortlists there, forming their preferences there, all before they ever land on your website. By the time they show up, they're not browsing. They're validating.Suyog calls this the low volume, high intent era, and it completely reframes the traffic problem.This matters enormously for health tech vendors. Healthcare buying cycles run nine months or more, and around 75% of buyers go with the first vendor they contact after that research phase. If you're not on the shortlist before the process starts, your odds of winning are close to zero. The battle is won long before sales gets involved.We also get into something I find genuinely underused: the first-party intent data sitting on your own website. The queries visitors type into your site search aren't keywords anymore — they're prompts, often 100 to 200 words long, and they tell you exactly what content to create to get cited by AI engines.Full disclosure: we use Webless at healthlaunchpad.com and it's one of the most useful things we've implemented in the past year. We've lived the traffic dip, made the pivot, and we're now seeing inbound opportunities increase even as overall volume has flattened out.If you're wrestling with declining traffic or trying to figure out what AEO actually means in practice, this episode will give you a clear framework for what your website is really for in the age of AI search.Key Topics:"(00:00:00)" Introduction"(00:05:30)" Why Websites Were Built for Google, Not Buyers"(00:07:00)" Will Websites Go Away?"(00:09:00)" AI Search Engines as the New Top of Funnel"(00:10:30)" Unpacking Low Volume, High Intent"(00:12:00)" The Shortlist Problem in Healthcare Buying"(00:15:30)" How Webless Helps Brands Surface in AI Search"(00:18:00)" Sponsor Break: Health Launchpad AIO Audit"(00:19:30)" Prompts, Not Keywords: The New Content Challenge"(00:21:00)" What Webless Actually Is on Your Website"(00:23:00)" Content Strategy vs. Measurement for AEO"(00:24:30)" Real Results: Traffic Down, Inbound Opportunities Up"(00:26:00)" Where to Find Webless AI and Closing"(00:27:00)" Four TakeawaysIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Send us Fan MailAmazon search is changing fast. It's no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing.In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You'll also see how to find the questions Amazon is already surfacing in search and use them to prepare your listings for AI shopping.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonSEO #AmazonAEO #AmazonSelling #AmazonListingOptimization #amazonfba Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 – Introduction to AEO (Artificial Engine Optimization)00:46 – Amazon's Phase 5 SEO approach for AI search01:52 – How to identify "Ask Alexa" questions on your listing02:30 – Two high-potential areas for AI optimization03:02 – Finding AI prompts and search bar questions04:08 – Optimizing bullet points for intent-based answers05:52 – Using crawlable text in A+ content for AI agents06:50 – The power of FAQ sections for AI shopping07:15 – Manual search methods for finding high-relevancy questions08:32 – Start tracking and optimizing for AI today-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most rental owners are still chasing the top spot on Google. That used to be the whole game. In this episode, Krista Chapman, founder of Path & Compass, breaks down the biggest shift in local search in years, from SEO to AEO and GEO, and what independent rental operators need to do right now to make sure AI recommends their business instead of their competitor's.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you'll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap statistic means for PR and marketing teams4. Why media velocity and recency matter more than one big placement5. What to do right now: three actions to strengthen your brand's AI visibility Quotables“Earned media is what AI trusts.” — @jasonmudd9“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9“99% of links cited by AI come from unpaid media.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInMuck Rack: Earned media still drives 84% of AI citationsGartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategiesratethispodcast.com/ontopofpr Additional Resources:Why earned media is so powerful in the age of AI and GEOWhy AI tools now rely on earned mediaHow earned media gets AI to remember your brandAxia's AIVisibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:The PR playbook for getting recommendedEmbedded AI: The future of PR and communication workflowsHow to stay ahead of AI in communication and marketingRecorded: June 06, 2026 Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.Timestamps:(0:00) Your phone is a broadcast studio. The permission to publish has always existed — what changed is that the audience is there now.(0:43) What even is a "show" anymore? The concept of a scheduled, RSS-dependent podcast is legacy thinking.(1:16) What to ask for when you're a guest on a podcast — or paying for a spot.

Erik Huberman is a serial entrepreneur, marketing expert, and the founder and CEO of Hawk Media, one of the fastest-growing marketing consultancies in the United States. Since launching Hawk Media in 2014, Erik has helped scale more than 5,000 brands, including household names like Red Bull, Verizon, Casamigos, Funko, and Crocs. In this episode, Erik shares lessons from building and selling companies, scaling a service business without outside funding, acquiring agencies, and adapting to the rapidly changing marketing landscape in the age of AI. On this episode we talk about: How Erik landed a $25,000 consulting project that changed his perspective on value The early days of Hawk Media and the strategy behind building a scalable marketing agency Why most agencies fail and what separates great marketing partners from the rest Using acquisitions to grow a service business and lessons learned from agency M&A The rise of AI optimization (AEO) and what businesses should be doing right now to stay ahead Top 3 Takeaways The value of your work is determined by the outcome it creates, not the amount of time it takes to complete. Sustainable growth comes from mastering proven channels, building systems, and avoiding shortcuts that create unnecessary risk. AI optimization is creating one of the biggest marketing opportunities available today, and businesses that adapt early will have a significant advantage. Notable Quotes "There's a difference between how I value it and how they value it." "If I give you the outcome you need, my fees don't matter." "You have to be exceptional at something." Connect with Erik Huberman: LinkedIn: https://www.linkedin.com/in/erikhuberman Instagram: https://www.instagram.com/erikhuberman X: https://x.com/erikhuberman Website: https://hawkmedia.com Podcast: https://hawktalkpodcast.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Wines We're Drinking: Erin: Tomaté Frío by Para Wines, a hibiscus and cinnamon-based tempranillo Jessica: 2023 Para Wines Envino Blanco What happens when a BIPOC wine writer, AI strategist, and astrology enthusiast decides to build the bridge between all three? You get Erin Ortiz, and this is one of those conversations you're going to want to come back to. Erin has been in the wine industry for nearly a decade, writing about BIPOC issues in wine and building a career in account development before founding Brand Arcadia in 2024 to help boutique winemakers and BIPOC brands leverage AI in their digital marketing strategies. She's currently collaborating with Parra Wines on AI video content and building Celestial Somm, an app that pairs wines with astrology transits to make wine more accessible and culturally relevant, prioritizing Latiné-owned and independent brands. This conversation goes deep: we talk about what it really means to use AI as a tool without losing your voice, why the wine industry is falling behind with younger drinkers, how AI is reshaping search and why now is actually the golden moment for niche brands, and the very real racial bias Erin encountered when she first started using AI-generated images. Oh, and we may have had a little debate about AI video, porque I'm not gonna lie, I had some feelings. In This Episode We Cover: [00:04] Wines We're Drinking: Para Wines Tomaté Frío and Envino Blanco [07:00] New Jersey wine shipping laws and how they're hurting independent wineries and BIPOC brands [11:00] Erin's origin story: growing up in Manhattan, the projects, and an unexpected path into wine [18:00] How Erin started writing about BIPOC wine issues and what took her from bartending to brand strategy [24:00] Why AI is a powerful tool for storytellers, and how she used it to build the Para Wines AI video content [27:00] Jessica's honest take on AI photo and video, and why transparency about what is and isn't AI matters [32:00] How AI-generated content around the Iran conflict changed skeptics' minds about visual storytelling [33:00] Why being "weird" and specific is now a competitive advantage in AI-powered search (AEO vs. SEO) [35:00] Gen Z and wine: are they actually not drinking, or are they just not drinking your product? [40:00] The biggest challenge in AI-driven brand strategy: the rules change overnight [41:00] Introducing Celestial Psalm: the app that pairs BIPOC wines with astrology transits [43:00] What a "transit" is, explained through wine terroir and a metaphor about umbrellas [47:00] How the app assigns zodiac personalities to wines instead of winemakers, and why that matters for discovery [50:00] Erin's ethical line: AI amplifies your story, it does not replace it [51:00] AI's racial bias problem in image generation, and how it's (slowly) getting better [53:00] Erin's favorite AI tools, why she left ChatGPT, and a little love for Claude [56:00] What Erin has learned about authentic storytelling from years of wine writing, including the article about ICE raids in Napa Valley she was nervous to publish [59:00] Brand Arcadia's mission: drawing out unique stories, getting BIPOC brands visible in search, and a free audit offer for the first three listeners Connect with Erin Ortiz: Instagram: @BrandArcadia Website: BrandArcadia.com LinkedIn: Erin J. Ortiz Celestial Psalm app: coming soon Connect with Wine & Chisme: Website: wineandchisme.com Instagram: @wineandchisme YouTube: Wine & Chisme Podcast Latiné Wine Brand Directory: wineandchisme.com/directory We're here turning every conversation into a celebration, one glass at a time. Salud!