Podcasts about aeo

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Rand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, the rise (and fall) of inbound marketing, and how marketers can avoid falling into the trap of trend-chasing. From naming conventions to the real value of brand clarity, this is a conversation for anyone navigating search in the age of AI. Rand also shares a bold bet on AI's impact on jobs, reflects on his early days in the “promised land of SEO”—and discusses why “SEO for AI” might be the clearest path forward. Plus: Cooking games, Snack Bar Studios, and whether creating a new marketing category is ever worth the effort. Show Notes 0:08 – Why SEO has too many new acronyms 0:44 – The wild origin of SEO in Bend, Oregon 1:29 – Danny Sullivan, Circuit City, and the OG SEO crowd 2:54 – Who coined “zero-click search”? 3:29 – Why naming trends like GEO can hurt clarity 5:00 – Is GEO catching on because A16z backed it? 5:59 – Should we name this shift at all? 6:37 – Why "SEO for AI" is clearer than new acronyms 8:09 – Organic digital vs SEO vs paid—don't confuse your client 9:33 – Naming things doesn't always benefit the person who coined it 10:13 – Why SEO isn't in decline (despite the narrative) 11:07 – Google is still orders of magnitude bigger than any AI tool 12:34 – Rand bets $100K AI won't take half of all jobs 13:39 – “SEO for AI” has 100% clarity, unlike GEO or AEO 14:58 – GEO and AEO should be considered tags under SEO 16:07 – Simplifying your services for buyers: SEO still works 17:11 – SEO can carry baggage—but it's still foundational 18:20 – Organic growth as the category; SEO as the tactic 19:03 – The Snickers bar analogy for misaligned category tags 20:01 – Why HubSpot had the power to rebrand with inbound marketing 20:54 – Applying lessons from game tagging at Snack Bar Studios 22:16 – Final thoughts: ride the wave if you're Mars; otherwise, keep it clear 23:07 – Rand's AI/job displacement bet explained 24:53 – Revisiting his blockchain bet with Dharmesh from 2016 25:21 – What worries Rand more than AI? Government decisions 26:14 – Elon, politics, and the future of tech influence 26:22 – Snack Bar Studios: magical boars and carbonara 26:56 – Sparktoro and “Search Everywhere Optimization” 27:03 – Tagging the cooking game: chill action, story rich, 2D action 27:51 – Geraldine's writing brings it to life Show Link It's Still SEO (SparkToro Blog): (https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/](https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/) a16z: GEO Rewrites the Rules of Search: (https://a16z.com/geo-over-seo/) Rand's Game Studio: (https://snackbarstudio.com/](https://snackbarstudio.com/) Subscribe today for weekly tips: (https://bit.ly/3dBM61f](https://bit.ly/3dBM61f) Listen on iTunes: (https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174) Listen on Spotify: (https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM](https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM) Listen on Google: (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA) Follow Siege on Twitter: (http://twitter.com/siegemedia](http://twitter.com/siegemedia) Follow Ross on Twitter: (http://twitter.com/rosshudgens](http://twitter.com/rosshudgens) Directed by Cara Brown: (https://twitter.com/cararbrown](https://twitter.com/cararbrown) Email Ross: (ross@siegemedia.com](mailto:ross@siegemedia.com) #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it's no longer enough to simply “rank.” You need to be the trusted answer.That's where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.Resources Mentioned in This Episode:ChatGPT – Use it to generate FAQ ideas and draft short, direct answers

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising BBC Boss Goes for Truth Max Rebrands Again Nutter Butter Explodes Warner Brothers and Leveraging IP Weird Sperm Racing AEO Dumb or Crazy Smart ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Goodbye SEO, hello… AEO? ChatGPT and Perplexity are changing how we search online, and startups are capitalizing. So what is Answer Engine Optimization and how will it change the Internet? Plus: Apple wants you to control iPhones with your mind and streaming service Max goes back to HBO Max. Join our hosts Jon Weigell and Juliet Bennett as they take you through our most interesting stories of the day. Get our Side Hustle Ideas Database: https://clickhubspot.com/thds Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Breezy. Drug-free meat. National holidays and celebrity birthdays. California pay data. AEO. Plus local news and sports.

Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and manage how AI models perceive your brand online. Practical steps you can take today to fact-check, correct, and improve your AI reputation. Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/ RESOURCES Free SEO Audit Ask us a Question Dixon Jones Website InLinks  Waikay  Dixon on LinkedIn

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that's helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.This 30-minute session breaks down the real impact of Google's 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google's SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that's already driving millions in revenue for top restoration pros nationwide.What You'll Learn:How Google's 2025 algorithm affects local rankingsThe role of AEO and GEO in local searchFour critical SEO pillars every restoration company must optimizeWhat Google and ChatGPT prioritize when recommending local businessesA website structure that converts traffic into urgent callsCommon SEO mistakes—and how to avoid themWho This Is For:Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!https://www.waterrestorationmarketing.net/schedule

Kasim Aslam is one of the most respected voices in performance marketing. He joins Drop The Mic to share how he scaled his agency to 200+ clients, exited for 8-figures, and why he believes AI and answer engine optimization (AEO) are the future of digital strategy.In this wide-ranging conversation, Kasim gets raw about his entrepreneurial failures, the dangers of chasing hype, and what really moves the needle when building a scalable, sellable marketing business. He also shares why traditional digital marketing is dying, why the quality of your people matters more than your tools, and how businesses can win by adopting a bottom-up AI strategy.We dive into:

In this episode of Trade Show Talk, host Danica Tormohlen interviews Chris Skeith, CEO and Managing Director of UFI, the Global Association of the Exhibition Industry, who started in this role in January 2025I. Skeith shares insights about his career path, including his tenure at the Association of Event Organizers UK, and discusses his new role at UFI, aiming for evolution and not revolution. The conversation highlights his top priorities in his first 100 days, focusing on member needs and improving the organization's functionality. They delve into global trends affecting the events industry, such as talent acquisition, sustainability, and the growing role of AI. The episode also covers UFI's 100th-anniversary celebrations and their significant events scheduled for 2025. Skeith shares his optimism about the future of face-to-face events and provides a glimpse into his personal experiences, including receiving an Officer of the Most Excellent Order of the British Empire (OBE) for his services to the industry during COVID-19.  Our guest Chris Skeith, who has served in the exhibition industry for more than 30 years, is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents more than 900 organizations in more than 90 countries who build, maintain, and support the world's market places: trade show organisers, venue owners and operators, service providers, and national, as well as international associations, of our industry.  Skeith has built a career in the not-for-profit sector, starting his exhibition career in media auditing at the Audit Bureau of Circulations, where he later led on the development of their auditing products for the event sector.  In 2006, Skeith started working in the associations sector in the UK, merging two event associations in the service supplier sector to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA's sister association, AEV (Association of Event Venues). In 2014, he took the role of CEO of their sister association, AEO (Association of Event Organisers), which represents UK-based organisers who operate worldwide.  During this time, AEO created groups and events which connected the community which grew to over 100 members via special interest groups, and class leading events. He also held several voluntary positions to help raise the profile of the sector to Government and regulators, including Chair of the UK Government's Events Industry Board for the Department of Culture Media and Sport, member of the Department for Business and Trades Professional Business Services Committee, and Chair of UKEVENTS a partnership of all leading associations in the UK event industry. He has previously served as an UFI Board Member and chair of their associations committee.  In the Queen's Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry.  Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

Corinne is the Head of Retail, VP at Marine Layer. She's previously held executive and leadership roles at Drybar, AEO, Gap, and Old Navy. 

In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ00:00 Boosting Trade Business with AEO Strategies03:47 Voice Search Revolution in SEO08:27 "Embracing Local SEO Evolution"10:23 Understanding User Intent in Queries13:47 Focus on Creating Useful Content17:24 Embracing AI and Augmented Reality21:22 "Streamlining Business Operations"24:55 AI-Driven Customer Engagement28:25 SEO & Marketing Strategy Session Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don't get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

S&P Futures are moving higher this morning after a tumultuous trading session on Tuesday. The Trump administration's 25% tariffs on all steel and aluminum imports went into effect today. The European Union announced retaliatory tariffs that will start April. CPI data is due out before the opening bell and a softer reading is expected.  TSMC has approached Nvidia and other U.S. chip companies about taking stakes in a joint venture that would operate Intel's factories. Congress passed a Continuing Resolution bill, Senate approval will prove more difficult. After the bell today, ADBE, CCI PATH, S and AEO will be releasing earnings.

Veronica Weindl explores the basics of artificial intelligence, particularly focusing on ChatGPT and its applications in marketing and local business strategies. She discusses how AI can assist in various tasks, including vacation planning and creating marketing campaigns. The conversation emphasizes the importance of crafting specific prompts to achieve better results from AI tools and highlights the evolving landscape of online marketing, particularly the shift from traditional SEO to AEO. She also discusses strategies for engaging with the local community on Bainbridge Island and the potential for collaboration with local CPAs to enhance business outreach.In this conversation, R. Kenner French and Veronica discuss the importance of strategic alliances in tax strategies, innovative marketing approaches, and the role of artificial intelligence in enhancing marketing efforts. They explore how leveraging technology can lead to better client outcomes and the potential of large language models (LLMs) in simplifying marketing and tax planning processes.Takeaways• Everyone claims to be an expert in AI today.• AI tools like ChatGPT can simplify complex tasks.• Specific prompts yield better results in AI.• Marketing strategies can be enhanced using AI.• Local businesses can benefit from tailored marketing plans.• SEO is still important, but AEO is gaining traction.• Community engagement is crucial for local businesses.• Collaboration with local professionals can drive growth.• AI can help in planning personal and business activities.• Creativity is the only limit when using AI tools. Strategic alliances can enhance client financial outcomes.• Tax strategies can significantly reduce liabilities for clients.• Innovative marketing approaches can differentiate businesses.• Event marketing can create memorable client interactions.• Artificial intelligence can streamline marketing efforts.• LLMs can provide valuable insights for marketing strategies.• Understanding client needs is crucial for effective marketing.• Collaboration with local businesses can expand reach.• Utilizing technology can improve efficiency in tax planning.• Continuous learning about AI tools is essential for success.Sound Bites• Everyone's an expert in ChatGPT.• We need to get the word out.• AI is becoming less important than AEO.• We want our stuff to come up first.• Collaboration with CPAs is huge.• This makes me a marketing guru now.• You could be as specific as you want.• It's not something to be afraid of.Listen & Subscribe for More:

Jason Hackett explores various marketing strategies, emphasizing the importance of customer-centric approaches, community engagement, and the evolving landscape of search engine optimization. He discusses practical insights for solopreneurs and real estate agents, highlighting the need for collaboration and value creation within communities. The conversation also touches on the transition from traditional SEO to Ask Engine Optimization (AEO) as a response to changing consumer behaviors. In this conversation, Jason discusses the evolution of marketing strategies from traditional SEO to AEO, emphasizing the importance of understanding marketing's role in business growth. He explores the transition from corporate consulting to a more hands-on approach in consulting, highlighting the significance of community engagement and in-person events in converting attention into actionable business outcomes. The discussion also touches on the challenges business owners face in navigating the complexities of modern marketing and the necessity of adapting to new technologies and platforms.Takeaways• Take the eye out of the equation; focus on the customer.• Community engagement should prioritize adding value to members.• Real estate should be viewed as an enabling function for businesses.• Building connections within a community enhances engagement.• Collaboration among agents can lead to greater success than competition.• AEO represents the evolution of search engine optimization.• Start small with AEO and gradually increase focus over time.• Meaningful questions can drive community engagement.• Utilize big-name speakers to attract attention to events.• Transparency in community collaboration fosters trust. • Business owners need to embrace AEO over traditional SEO.• Marketing is essential for scaling a business effectively.• Community engagement is crucial for converting leads into clients.• In-person events foster deeper business relationships.• Social media can be overwhelming but is necessary for visibility.• Business owners should allocate time to explore new marketing tools.• Understanding the dynamics of marketing can lead to better business outcomes.• Transitioning from corporate to consulting requires a shift in mindset.• Attention is the new currency in marketing.Building a personal brand on platforms like LinkedIn is vital.Sound Bites• Take the eye out of the equation.• You're wicked smart.• Real estate is an enabling function.• Everything's more framed as AEO.• Most social media is a dumpster fire.• Social media gets your attention.• I think the new currency is attention.

Dhaval Patel discusses the launch of a new product, AI Credit Max, aimed at helping entrepreneurs access tax credits through innovative technology. He explores various marketing strategies, including B2B lead generation, social media engagement, influencer partnerships, and the importance of SEO and backlinks. The discussion also emphasizes the significance of local marketing and community outreach to effectively promote the product. In this conversation, Dhaval discusses the evolving landscape of digital marketing, emphasizing the shift from traditional SEO to AEO (Answer Engine Optimization) and the importance of FAQs in content strategy. He explores the necessity of adapting marketing strategies to include various channels, the role of press releases, and the significance of tracking success through attribution models. The discussion also highlights the value of testing and iteration in marketing campaigns, leveraging domain authority for traffic, and the potential of long-form content and video strategies to engage audiences effectively. Takeaways • AI Credit Max helps entrepreneurs access tax credits. • B2B marketing focuses on lead generation. • Social media is crucial for reaching target audiences. • Micro-influencers can amplify product visibility. • Backlinks enhance website authority and traffic. • Local marketing can tap into community needs. • Content marketing should be SEO optimized. • Engaging with local media can boost awareness. • Understanding your audience is key to effective marketing. • AI can streamline the process of qualifying leads. SEO is evolving into AEO, focusing on answering user queries. • FAQs are crucial for modern websites to rank well. • Digital marketing now requires a multi-faceted approach. • Press releases can still be effective if targeted correctly. • Tracking and attribution models are essential for measuring success. • Testing different strategies is vital for effective marketing. • Domain authority plays a significant role in search rankings. • Long-form content and video can enhance audience engagement. • Client interviews can provide valuable insights for marketing. • Authenticity and transparency are key in influencer marketing. Sound Bites • Micro-influencers, yes, yes. • You want to be the popular kid. • Reach out to the local papers. • You have to do everything now. • Everything can be tracked. • Always be testing. • A domain is just real estate. • Test it out. Do both. • You truly have fun every time.

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

En nuestro debate hablamos del mercado de oficinas con: Miguel Riesgo, Ceo de Grupo Nido Mónica Barbadillo, arquitecta de Grupo NIdo Jose Mittelbrum, Senior Director Advisory & Transaction Oficinas en CBRE José María Álvarez, presidente de la AEO

In this engaging episode, Jess and Jamal has an insightful conversation on understanding the critical differences between Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). As we move into 2025, the duo explores why both strategies are essential for businesses to thrive in an AI-driven, voice-search-dominated world. From actionable tips to real-world examples, this discussion highlights how SEO and AEO work hand-in-hand to boost visibility and customer engagement. Don't miss this must-hear episode!Become a supporter of this podcast: https://www.spreaker.com/podcast/10-minutes-of-talk--5933432/support.

S&P Futures are slightly lower in a tight trading range this morning as markets await this morning's Jobless Claims report. PVH, S, SNPS and AEO are all lower after releasing earnings last night. Fed Chairman Jerome Powell spoke positive on the economy yesterday and said that the Fed can be more cautious on lowering interest rates. After the bell today, LULU, VEEV, HPE DOCU, ULTAGTLB & VSCO are scheduled to report earnings. In Europe stocks trading mostly higher despite the political discord in France. Oil prices are falling as OPEC announces its intention to hold back on production hikes until April of 2025.

S&P Futures are showing positive gains this morning due to the latest round of earnings reports. CRM, MRVL, OKTA & PSTG are all trading higher this morning. Fed Chairman Jerome Powell is scheduled to speak today in his last public statement before the upcoming FOMC meeting. UNH & HOOD have investors days today. Beige Book data is scheduled for release this afternoon. GM forecasts a $5B charge related to its China business in a regulatory filing. On the earning front SNPS, S, PVH, FIVE and AEO are all scheduled to release after the bell. In Europe stocks trading mostly higher as forward Eurozone GDP guidance is looking for 3.3% growth in 2025. Oil prices as markets wait on tomorrow announcement from OPEC on production.

Trade Show Talk Podcast Host Danica Tormohlen interviews Carina Bauer, CEO of IMEX Group, at the IMEX America 2024 event in Las Vegas. They cover Bauer's career journey from her first IMEX Frankfurt show in 2003 to overcoming challenges like digital transformation and sustainability. They discuss empowering teams to stay ahead of trends by attending various events, experimenting with new technologies, and enhancing customer experiences with innovations like Blue Dot technology for Google Maps-style navigation on the show floor. Strategic conversations around attendee engagement were highlighted, noting the increase in pre-scheduled meetings and attendance despite impacts from Hurricane Milton. Plans for future events at Mandalay Bay through 2027 are confirmed, and Bauer's upcoming engagements include attending a Brand USA event in London and preparing for next year's goals.  Plus, we are introducing a new segment to Trade Show Talk where we discuss the latest public policy issues impacting our industry with Tommy Goodwin, VP of the Exhibitions and Conferences Alliance. Our goal to inform event professionals about ECA's work on Capitol Hill in Washington, DC, and in state houses and city halls nationwide, to advocate for public policies that will allow the exhibitions and conferences industry—which employs 2.6 million Americans and drives $399 billion in spending annually—to continue to serve as growth engines for entrepreneurs, small businesses, and communities nationwide. In this episode, we talk all about the November 5th election in the U.S. Goodwin shared insight on the recent launch of ECA Votes, a one-stop resource for everything the business events industry needs to know about the November 2024 election. Our guest: Carina Bauer, CEO, IMEX Group  Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. She also takes a keen interest in leadership development, and organizational best practice and culture.   Throughout her career, Bauer has been an active member of the meetings industry. She's past chair of the AEO Council (2021-2023) and the EIA (2021-2022), as well as past president of the SITE Foundation (2020). She previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.   Bauer is the proud recipient of a number of industry awards including the SITE Richard Ross Past Presidents' Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Awards (2018). In 2023, she was inducted into the Events Industry Council Hall of Leaders. Earlier this year, she received AEO's Outstanding Contribution to the Industry Award.  Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team.   She enjoys spending time with her family (she's a mother to two boys) and traveling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Bauer works with a variety of local charities and is chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.   Connect with her on LinkedIn here or email at carina.bauer@imexevents.com Our guest: Tommy Goodwin, VP of Exhibitions & Conferences Alliance (ECA)  Thomas F. (Tommy) Goodwin is the Vice President of the Exhibitions & Conferences Alliance (ECA), an umbrella association of leading professional, industry, and labor organizations that represent the unified advocacy voice of the business events industry. In this role, he leads ECA's efforts on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the business events sector.  Prior to joining ECA, he spent more than 20 years leading a wide range of government relations and public affairs efforts for several globally recognized organizations, including Oracle, AARP, and the Project Management Institute (PMI). He was also a research fellow at Harvard Business School focused on the international political and legal environment in which businesses operate.  Recognized by The Hill as one of Washington, DC's “Top Lobbyists” each year since 2020, he was also named a Leading Association Lobbyist by CEO Update in 2023, an Association Innovation Leader by DCA Live in 2022, and and one of the Top 21 in 2021 advocacy leaders by The Advocacy Association. Within the business events industry, he received the 2022 Industry Support award from TSNN and was named a 2022 Changemaker by MeetingsNet.  He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE), where he is an ASAE Fellow, a Project Management Professional certification from PMI, and a Certified Meeting Professional certification from the Events Industry Council.  He is a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Advocacy Council.  Connect with him on LinkedIn here. Podcast Host: Danica Tormohlen  An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 


On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future of search and patient engagement in dental practices.
 
 Show Produced by Dentainment https://dentainment.com/

 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 
 Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. 
 Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/
   Learn more about our sponsor Dental Year! Providing your Dental Practice with 365 Days of Marketing Inspiration. http://www.DentalYear.com

Montreal Community Reporter Mathieu Rochette highlights the Monique Truquet Prize, an international news competition for Francophone people with visual disabilities, offering winners a chance to have their work published in accessible formats. Helpline Pilot Project. Contact: SAT at 450-463-1710, extension 159444, or AEO at 450-463-1710, extension 159216.The Monique Truquet Prize, A Quality International News Competition for Francophone People with Visual Disabilities

Jen joined AEO in August 2010 to lead the Aerie brand and expanded her scope to also oversee the strategic vision of American Eagle in 2020, rising to the position of President, Executive Creative Director – AE & Aerie. She has been an instrumental force in Aerie's rapid expansion to a nearly $2 billion brand and has been the catalyst for fueling the next chapter of growth at AE. In her role, Jen leads Design, Merchandising, Marketing, Visual and Business Strategies.   In 2014, Jen revolutionized the intimate apparel industry by bringing body positivity and inclusivity to the forefront with the power of #AerieREAL. This movement has been a game-changer for the Aerie business and for millions of women and girls who have been empowered to love their REAL selves inside and out. Throughout her tenure, Jen has assembled and developed a strong bench of talent at all levels and across functions.   Interviewed by Kate Doerge.

S&P Futures are displaying weakness this morning. Minn Fed Kashkari comments on not taking the possibility of rate hikes off the table is dampening markets sentiment. The key economic report for today is this afternoon Beigh Book release. Airlines stocks are weakening on the back of the latest company supplied guidance data. Merck is said to be buying EyeBio. Robinhood announced a $1B share buyback. After the bell today there are earnings reports due out from CRM, A, HPQ, PSTG, PATH & AEO. In Europe, markets are lower on monetary policy concerns and oil prices are moving higher due to geopolitical tensions and pending stockpile reports.

We talk to the owner of REP Suspension, Mark Johnson, about his company, suspension talk about the WP components, KYB inserts, his work with AEO shop, his time at Factory KTM, his background in the sport, Keefer and more.

Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).But we kick-off things off with a quick rundown of our big take-aways from our busy, busy time in Las Vegas. Then it's on to our analysis of the most important retail news of the week, including reports that Nordstrom is considering going private, largely disappointing earnings outlook from both Lululemon and Nike, and continuing robust growth from breakout brand Five Below.Vuori CEO Joe Kudla Episode. About CraigAs the Chief Marketing Officer of American Eagle, Craig oversees all marketing and creative for American Eagle (AE), the #1 jeans brand for men and women 15-25 and women of all ages in the US. Leading the strategic and creative engine of AE, Craig's mission is to simultaneously build the brand, customer base and business while positioning AE at the heart of youth culture and digital innovation. Since joining AE, Craig has led successful partnerships with TikTok, Snap, and Twitch placing the brand at the fingertips of Gen Z.Craig's passion for purpose is rooted in research, ensuring alignment with what his customers care about most. Craig has supported partnerships with Bring Change 2 Mind, Surfrider and America's Food Fund. Most notably Craig spearhead Gap's RED campaign to increase awareness and inspire action toward the fight against AIDS. Craig's ability to cultivate success driven global teams is a result of his relationship driven approach to leadership. Craig resides in Connecticut with his wife and two daughters.Previously, Craig served as Global Marketing executive for Gap, Abercrombie & Fitch, and Calvin Klein. Craig's leadership successfully positioned these brands for digital, geographic, and category expansion. Combining the art and science of modern marketing in a data obsessed world, Craig's strategies remain laser focused on the customer.    About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn. Be sure and check out Michael's Last Request Barbecue, his YouTube BBQ cooking channel!

Big pockets have weighed in at New York Community Bank, can they turn the ship around? (00:21) Bill Barker and Deidre Woollard discuss: - Why New York City Bank needed a deep-pocketed rescue. - Abercrombie & Fitch's incredible rise. - American Eagle's tough bet on logistics. (xx:xx) Mary Long and Motley Fool contributor Matt Frankel set sail for a tour of cruise companies and where investors might find enticing prospects. Companies discussed: RCL, NCLH, CCL, AEO, SHOP, NYCB, ANF, AMZN Host: Deidre Woollard Guests: Mary Long, Matt Frankel, Bill Barker Producer: Dylan Lewis Engineers: Rick Engdahl, Dan Boyd Learn more about your ad choices. Visit megaphone.fm/adchoices

台灣已於2018年邁入高齡社會，預估至2026年將邁入超高齡社會，人口老化、勞動力短缺等問題都在長照需求上一一體現，幫助人類的「機器人」也因而被寄予厚望。就在美國消費性電子大展（CES）上，來自台灣的照顧機器人AEO兼具照護、消毒、運送、監控等四大功能，活潑俏皮的應對成為全場焦點！本集特別邀請研發AEO機器人的AI專家，國立陽明交通大學電機工程學系特聘教授王聖智，與第一線研發及產業實務經驗豐富的全智通機器人公司產品經理王兆祥，分享照顧用機器人的發展點滴。從展示的理想狀態進到實際落地應用，長照機器人可能碰到哪些困難？大眾印象中，機器人應該有手臂，但在業界實況，有手臂是少數！看看餐廳的送餐機器人就知道了。而AEO機器人卻是有手的，請聽它重現人類「雙手萬能」的特色，解決現場困難，達成消毒、物流、替醫護人員巡房等任務！然而，對AI機器人的過度期待，認為它「無所不能」，仍可能為產業現場帶來哪些困境？如何更實際地把機器人定位成「協助人類照顧」而獲得成功？在可期的未來，機器人如何協助醫療院所與每一個照護家庭？歡迎收聽！ 陽明交大王聖智教授(右)、全智通王兆祥經理(左)與主持人合影

These stocks are cheap and have the top Zacks Rank of Strong Buy. (0:45) - Finding Value Amid A Growth Market: Screener Criteria  (5:15) - Tracey's Top Stock Picks For Your Watchlist (19:00) - Episode Roundup: SCS, MTW, AEO, GBX, HMC Podcast@Zacks.com

These stocks are cheap and have the top Zacks Rank of Strong Buy. (0:45) - Finding Value Amid A Growth Market: Screener Criteria  (5:15) - Tracey's Top Stock Picks For Your Watchlist (19:00) - Episode Roundup: SCS, MTW, AEO, GBX, HMC Podcast@Zacks.com

On this episode of Dimensions of Diversity, host Lloyd Freeman hosts Terry Roberts, Chief Inclusion and Diversity Officer at American Eagle Outfitters (AEO), for a live, in-person discussion on how to run a D&I program at a large, international retailer. Prior to his seven years at AEO, Terry spent time with FedEx in the company's employment law group and also as a senior associate at Buchanan.  During the episode, the two talk about the challenges of bringing about change in a large company and what the roadmap looks like for operationalizing a D&I program. Lloyd and Terry also discuss the importance of finding advocates, creating trust, and how to overcome roadblocks.  Dimensions of Diversity is a podcast created by Buchanan Ingersoll & Rooney, highlighting diversity in the workplace. Hosted by Lloyd Freeman, Chief Diversity & Inclusion Officer, the podcast features meaningful conversations with industry and community leaders working to advance D&I.  

Looking for top value stocks to end the year? Here's a simple screen.  (0:45) - Where Should Value Investors Be Looking To Buy Heading Into 2024?  (5:00) - Screening For Top Value Stocks: Stock Screen Criteria (9:15) - Tracey's Top Stock Picks (19:55) - Episode Roundup: URI, AEO, CMTL, DTC, EAT, OSK Podcast@Zacks.com

Looking for top value stocks to end the year? Here's a simple screen.  (0:45) - Where Should Value Investors Be Looking To Buy Heading Into 2024?  (5:00) - Screening For Top Value Stocks: Stock Screen Criteria (9:15) - Tracey's Top Stock Picks (19:55) - Episode Roundup: URI, AEO, CMTL, DTC, EAT, OSK Podcast@Zacks.com

During their latest earnings call, American Eagle Outfitters displayed positive momentum in their growth and profit improvement initiatives for the third quarter, as reported by CEO Jay L. Schottenstein. The company's third-quarter revenue hit a record-breaking $1.3 billion, exhibiting a comparative growth rate of 5%. Both American Eagle and Aerie, the company's brands, have reported growth in revenue and comp. Their success was enhanced by the integral role of digital channels in the business model. The company has exhibited strong brand momentum, a growing customer base, and market leading capabilities, pointing towards the business's robust state. The report also underscores the improvements in gross margin and operating income, as well as a healthy balance sheet, which all contribute to the company's financial strength. Little to no weaknesses were brought up in the report. A significant factor driving American Eagle Outfitters' success emanates from its strategic activities. The business dedicates resources to unveiling inventive collections that resonate with their customer base, focusing on providing superior experiences. In conjunction with these efforts, the company uses data-driven insights coupled with operational excellence to cultivate continued innovation. The execution of a profit improvement program, structural initiatives, and a concerted emphasis on expanding higher-margin categories such as Aerie and OFFLINE appear to be pivotal actions toward growth and wider profit margins. Looking ahead, American Eagle Outfitters is committed to continuing to invest in its brands to spur growth while prioritizing returns for shareholders. The long-term strategic goals of the company involve achieving steadfast growth across all brands and optimizing cost-saving ventures in order to enhance profit flow-through. The management team is expected to share further details about their future plans and long-term financial targets in the spring of 2024. Efforts to hire talented individuals and make key leadership appointments will be crucial in facilitating collaboration and synergy across their brands. From a more tactical perspective, American Eagle Outfitters is targeting optimization of its store fleet, refining inventory allocation and replenishment processes, and leveraging innovative marketing campaigns. The insights divulged in the earnings call speak volumes to the well-curated path to success laid out by American Eagle Outfitters. Their strategic approach towards overcoming the current challenges in the retail market showcases the company's potential to remain a significant player in the industry. This narrative is based on statements made or acknowledged by American Eagle Outfitters during their earnings call. AEO Company info: https://finance.yahoo.com/quote/AEO/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

S&P Futures are slightly higher this morning. BA & MSFT are seeing strong gains in the pre-market. Sam Alman was pushed out at Open AI on Friday, over the weekend it was announced that he is joining MSFT. Market will be focused on tomorrows release of the Fed's meeting minutes and on upcoming earnings from A, KEYS, KSS, ANF, AEO, UQ, BURL, DKS BBY, ADI, MDT, LOW & NVDA. European stocks are mixed to lower and oil prices are edging higher this morning.

If a soft landing is coming, growth stocks should be on your radar. (1:00) - Finding Strong Growth For Your Portfolio (6:45) - Tracey's Top Picks: Creating A Good Watchlist (22:00) - Episode Roundup: NVDA, GWRE, AEO, PGR, PEGA

One stock screen may not be enough to find the top cheap stocks. Thankfully, Zacks has dozens to choose from. (0:45) - Finding Opportunities From Beaten Down Stocks (5:10) - Using Stock Screeners To Create A Strong Watchlist (27:30) - Episode Roundup: R, SCS, HURN, JPM, AEO, SKX Podcast@Zacks.com

One stock screen may not be enough to find the top cheap stocks. Thankfully, Zacks has dozens to choose from. (0:45) - Finding Opportunities From Beaten Down Stocks (5:10) - Using Stock Screeners To Create A Strong Watchlist (27:30) - Episode Roundup: R, SCS, HURN, JPM, AEO, SKX Podcast@Zacks.com

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales.Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Klein, Abercrombie & Fitch, and Gap, before joining AEO about three years ago. Recorded earlier this summer at the Cannes Lions Festival of Creativity, this episode features a conversation with a CMO who has a lot to say about marketing to Generation Z–from lessons learned to letting go of control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them. In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX's growth. We uncover the story of where IMEX all started, how it scaled and turned into a global event and how it become the industry-recognised event it is today. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/carina-bauer   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

A major investment bank became the latest (but not the last) to announce layoffs.   (0:21) Jason Moser discusses: - Goldman Sachs cutting nearly 7% of its staff - Lululemon shares falling after the company lowered gross margin guidance - Why inventory levels will be a key retail metric to watch this upcoming earnings season   (11:00) Kirsten Guerra and Lou Whiteman engage in Bull vs. Bear debate over Teladoc Health.   Our new report, "5 Pullback Stocks" is available for free to Stock Advisor members. To access the report just go to www.fool.com/Pullback.   Stocks discussed: GS, LULU ANF, AEO, TDOC, AMZN   Host: Chris Hill Guest: Jason Moser, Kirsten Guerra, Lou Whiteman Producer: Ricky Mulvey Engineers: Tim Sparks, Rich Engdahl

Liz and Jenny decide to sell calls against their long stock in AEO. They look at short term SPY calendars and close the weekly SPY 400 call calendar they placed yesterday. They talk about using calendars as earnings trades and place one in Target.

Liz and Jenny decide to sell calls against their long stock in AEO. They look at short term SPY calendars and close the weekly SPY 400 call calendar they placed yesterday. They talk about using calendars as earnings trades and place one in Target.

Liz and Jenny talk about gifting stock. After Jenny's weekend of Christmas shopping, she wants to gift AEO stock. They pass on today's earnings, but look for trades in stocks that released earnings last week. They look at Roblox and Disney, and decide to go with January short puts in DIS.

Liz and Jenny talk about gifting stock. After Jenny's weekend of Christmas shopping, she wants to gift AEO stock. They pass on today's earnings, but look for trades in stocks that released earnings last week. They look at Roblox and Disney, and decide to go with January short puts in DIS.