Vast Voice produced by VastSolutionsGroup.com

R. Kenner French of VastSolutionsGroup.com announced a major strategic alliance with the Asset Defense Team, led by Bob Bluhm, to form VastAssetDefense.com. This partnership consolidates tax, finance, artificial intelligence, asset protection, and estate planning services under one roof for entrepreneurs and small business owners. The goal is to create a “moat” around clients' businesses and assets while helping them lower taxes, secure financing, and plan for the future. Kenner emphasized that this one-stop shop concept is a long-requested solution in the marketplace, especially for real estate investors, small business owners, and solopreneurs who often struggle to find comprehensive, specialized support.Throughout the presentation, Kenner addressed common questions that come into their office, focusing on tax-saving strategies, business structure optimization, and practical financial tactics. One example involved shifting from sole proprietorship or standard LLC to an S-corp to reduce self-employment tax, provided the structure fits the client's situation. He also discussed the importance of appropriate salaries in S-corp setups, using legitimate deductions, and considering specialized strategies such as captive insurance (831(b) plans) to both reduce tax liability and manage business risks.French stressed the value of strong financial management practices, recommending that business owners hire a competent bookkeeper as early as possible to keep finances clear and accurate. He also discussed balancing expense reduction with revenue growth, noting that effective bookkeeping and communication with financial professionals can reveal opportunities for both. To make advanced strategies more accessible, he introduced the "Vast Vault," a membership community offering curated business content, monthly virtual meetings, networking, and access to expert insights for entrepreneurs who may not be ready for full-service consulting.In closing, Kenner emphasized that this alliance is designed to level the playing field for small business owners, giving them access to high-level resources typically available only to large corporations. He praised Bob's extensive experience and credibility in the legal field, underscoring their shared commitment to protecting and growing clients' wealth. The message was clear: Vast Asset Defense is here to serve as a trusted, comprehensive partner for entrepreneurs seeking smarter tax strategies, stronger legal safeguards, and a supportive business community.Takeaways• Artificial intelligence can enhance tax and finance solutions.• Small business owners often overlook tax-saving strategies.S-Corps can significantly reduce tax liabilities for business owners.• Proper bookkeeping is essential for financial clarity.• Maximizing deductions can lead to substantial tax savings.• Defined benefit plans offer significant retirement savings opportunities.• Asset protection is crucial for safeguarding business assets.• The Vast Vault community provides valuable resources for entrepreneurs.• Cutting unnecessary expenses can improve overall profitability.• Collaboration with experts can lead to better financial outcomes.Sound Bites• We want to add value to you.• It's huge in the marketplace.• Lower your tax dollars.Listen & Subscribe for More:

Marv and Victoria McGuire joined the Vast Voice podcast to share their journey from single-family rentals to becoming multifamily syndicators managing hundreds of doors across the Southeast. Victoria began as a residential Realtor in 2005, later pivoting to underwriting multifamily deals, while Marv—retired from the Navy and a background in IT sales—focuses on investor relations. After years of managing scattered single-family homes, facing high maintenance costs and burnout, they sought scale and stability through multifamily investments.The couple transitioned into syndication after educating themselves through real estate courses, including one by Grant Cardone, and joining a mastermind group led by Rod Khleif. Their shift proved fruitful—acquiring nearly 500 doors in a single year. Their strategy emphasizes strong partnerships, due diligence, and conservative underwriting. They only present three to four vetted deals per year, filtering through hundreds of opportunities to meet their strict metrics—at least an 8% preferred return, 15% IRR, and 1.75x equity multiple.Victoria emphasized transparency and co-investment as key values. They invest their own money in every deal and maintain clear communication with investors through webinars and a streamlined portal process. They also welcome funds from qualified retirement accounts like IRAs and 401(k)s, helping clients diversify into real estate. Marv noted they're conservative with projections and aim for "singles and doubles," offering a solid alternative to the volatility of the stock market.While based in Florida, most of their current acquisitions are in Georgia and South Carolina, due to Florida's high insurance costs and inflated seller expectations. They focus only on landlord-friendly states, which helps protect investor capital. Their deals involve thorough three-tier underwriting, site visits, and market analysis, which sets them apart from many operators who submit dozens of low-due-diligence offers.In closing, Victoria and Marv encouraged listeners to explore real estate syndications as a way to diversify and build generational wealth. Marv shared that his military background shaped his disciplined and deliberate approach to investing. Both stressed the importance of education, mindset, and taking action. They invited interested investors to reach out through their site HeartSillCapitalPartners.com or by contacting them directly for more information.Takeaways• Victoria transitioned from residential real estate to multifamily syndication.• Marv's military background influenced his disciplined approach to investing.• They acquired nearly 500 doors in the past year.• Their investment strategy includes stringent underwriting standards.• They focus on landlord-friendly states for property investments.• The McGuires emphasize the importance of due diligence in real estate.• They partner with experienced operators in the industry.• The current market in Florida is challenging due to high prices and insurance issues.• They believe real estate syndications offer great diversification for investors.• The McGuires encourage taking action and investing in real estate.Sound Bites• We did almost 500 doors last year.• We have a three tier underwriting model.• You gotta take action and get out there.Listen & Subscribe for More:

In this episode, R. Kenner French introduces Ben Polley, an AI expert collaborating with VastSolutionsGroup.com, to showcase their innovative VASTCAST software. This tool is designed to automate webinars and onboarding processes, offering entrepreneurs, especially solopreneurs, a smarter and more efficient way to generate leads and engage with clients. Kenner emphasizes that VASTCAST is not just another webinar platform—it acts as a fully automated sales funnel infused with AI, making it unique in today's market. Rather than replacing entrepreneurs, the tool supports them by giving back valuable time through automation, especially for tasks like presentations, lead nurturing, and follow-ups.Ben walks listeners through a live demo of the VASTCAST interface. The software enables users to create live or automated webinars, customize branding elements, and set up landing pages for registration and thank-you messages. Business owners can host webinars on their own domains and fully control how the session appears to attendees. One powerful feature is the watch room, which can handle live chat, pre-programmed FAQs, or even AI-generated responses based on pre-recorded video material. This allows users to run webinars without being physically present, yet still offer real-time interaction and support.A standout feature of VASTCAST is its integration with Mailchimp, enabling automated email campaigns, reminders, and follow-ups. Users can categorize registrants into Mailchimp groups for targeted communication. Scheduled email reminders ensure attendees don't forget about upcoming webinars, and post-event follow-ups help maintain engagement. Additionally, there's Google Calendar integration and webhook support for linking with other external tools such as LinkedIn lead generation systems. This adds layers of connectivity, allowing VASTCAST to fit smoothly into existing marketing stacks.Kenner elaborates on the automation funnel that includes LinkedIn for lead generation, VASTCAST for webinar hosting, Mailchimp for communication, and AI for onboarding. This creates an end-to-end automated system that can run on autopilot with minimal human input. For entrepreneurs, this means the potential to turn what would normally be active, time-consuming tasks into passive lead generation and client onboarding workflows. He highlights that while setup is required, once running, this system can drastically reduce manual labor and increase efficiency—resulting in more free time and potentially passive income.The episode concludes with a call to action: visit VastSolutionsGroup.com, explore the software firsthand, and schedule a consultation for a custom setup. The message is clear—technology can liberate entrepreneurs from repetitive tasks and give them more time to focus on growth or family. VASTCAST is presented not just as a product, but as a strategic solution for modern business owners.Takeaways• Vastcast software automates webinars for entrepreneurs.• Customization is a key feature of Vastcast.• AI can handle chat responses during webinars.• Email reminders can be automated with Mailchimp integration.• Webhooks allow integration with external software.• Analytics help measure webinar success and engagement.• Passive income can be achieved through automation.• Vastcast simplifies the onboarding process for new clients.• Entrepreneurs can focus on strategy rather than logistics.• The software is designed to save time and increase efficiency.Listen & Subscribe for More:

R. Kenner French opens the discussion by addressing real estate investors directly, promising three actionable tax hacks that are legal, moral, and ethical. He represents Vast Solutions Group, a company originally founded in 1969, which has recently merged with Asset Defense Team to form VastAssetDefense.com. Kenner emphasizes the company's long-standing commitment to helping clients save money and protect their assets through innovative tax and financial strategies, particularly aimed at high-net-worth real estate investors and business owners.The first tax hack is the use of defined benefit plans, especially beneficial for business owners without employees. Kenner shares a real-life example of a California attorney saving $80,000 in taxes annually by contributing to a defined benefit plan and using those funds to purchase life insurance and commercial real estate. He stresses that defined benefit plans can be used to invest in real estate directly, making them highly valuable for long-term, tax-advantaged wealth building.The second hack involves taking advantage of R&D tax credits, especially for those investing in or utilizing artificial intelligence. Unlike deductions, which reduce taxable income, tax credits reduce tax liability dollar-for-dollar. Kenner points out that many business owners, including real estate professionals dabbling in AI, overlook this opportunity. He recommends dedicating time to AI development and applying for credits, which could yield significant returns with relatively low effort and risk.The third strategy is forming a captive insurance company under Section 831(b) of the tax code. This allows business owners to deduct insurance payments while retaining control of the money through their own captive entity. Kenner explains that while this strategy involves compliance and planning, it effectively converts an expense into an asset by allowing business owners to manage and benefit from their insurance premiums rather than losing them to third-party insurers.In closing, Kenner reiterates the value of these three strategies and encourages listeners to consult with professionals or contact Vast Solutions Group for more information. His goal is to empower real estate investors with financial tools that can reduce taxes and build wealth more effectively, all while staying fully compliant with IRS regulations.Takeaways• Three tax hacks for real estate investors can save money.• Defined benefit plans can significantly lower tax returns.• R&D tax credits provide dollar-for-dollar tax savings.• It's essential to consult with tax advisors for benefits.• Captive insurance can help manage risk and provide tax deductions.• Investing in real estate through defined benefit plans is possible.• R&D tax credits are often overlooked by many businesses.• Setting up a captive insurance company can be beneficial.• Asking about R&D credits is free and can lead to savings.Sound Bites• Three tax hacks for real estate investors.• Save legally $2,000 for you.Listen & Subscribe for More:

In this engaging episode, R. Kenner French and Liliana Falconer explore the often-debated topic of whether entrepreneurs should work with their spouses. Kenner kicks off the discussion with enthusiasm, noting that many new business owners consider bringing their significant others into the company as a way to cut costs. He encourages listener participation by inviting them to email their own opinions, emphasizing the relevance and personal nature of this common entrepreneurial decision.Lily quickly establishes her perspective—she's firmly against it. While acknowledging that the idea might seem financially smart at first, she cautions that mixing business and romance can introduce unnecessary tension and complications. However, she opens the floor for counterpoints, prompting Kenner to share his own positive experience working alongside his wife, Kristin. Though they operate in different areas of the financial world, He describes the partnership as fun, efficient, and personally fulfilling.Kenner offers a practical tip for couples considering this route: start small. He suggests working on a short, manageable project to test the dynamic. If things go smoothly, it might signal a green light for a larger collaboration. Lily builds on this with her own advice—establish clear boundaries between work and personal life. Without them, work discussions could dominate the relationship and erode quality time together.He fully agrees, sharing that he and Kristin maintain a hard stop on work talk after 5 PM and throughout the weekend. He credits their success to their commitment to work-life balance, enhanced by a system called Strategic Coach by Dan Sullivan. This framework divides time into “focus days,” “buffer days,” and “free days,” allowing the couple to prioritize both productivity and personal time without overlap. He stresses that honoring these separations has helped them thrive both at work and at home.By the end of the discussion, Lily admits that Kenner's success story gives her pause. Although she still believes caution is essential, she's open to the idea that—with boundaries, mutual respect, and the right structure—working with a spouse can work well for some couples. The episode wraps with both hosts excited for future conversations, continuing their mission to share meaningful business insights with fellow entrepreneurs.Takeaways• Don't work with your spouse unless you're prepared for challenges.• Starting with small projects can help gauge compatibility.• Establish strict boundaries between work and personal life.• Work-life balance is crucial for a healthy relationship.• Communication is key to navigating business partnerships.• Consider the long-term implications of working together.• Having fun at work can enhance the partnership.• It's important to have focused work days and free days.• Testing the waters before diving in is advisable.• Input from both partners is essential for success.Sound Bites• Don't do it.• Maybe we should give it a try.• This is a good time.Listen & Subscribe for More:

R. Kenner French explains the critical role of a registered agent in a business setup, especially for those forming LLCs in states where they don't reside. Many business owners are unaware they even have a registered agent, as it's often set up automatically by their attorney during the formation of the entity. French clarifies that a registered agent is a person or company officially designated to receive legal and government documents on behalf of a business. This role is separate from a regular mailing service, as it involves handling time-sensitive and official notices like lawsuits, tax forms, or state and federal compliance documents.A registered agent must be available during normal business hours, Monday through Friday, which is crucial if a lawsuit or notice of default is served. If no one is present to receive such documents, a business could face serious consequences—including losing a case by default. This service helps ensure continuity of operations and legal compliance, acting as a shield between the business and personal liability. Kenner stresses the importance of keeping business operations distinct from personal activities, including using commercial registered agents instead of appointing unreliable individuals like friends or family.VastSolutionsGroup.com serves as a commercial registered agent across all U.S. states, providing not only mail handling but also enhanced features like email notifications, phone alerts, and legal document tracking. Their proprietary portal, called Einstein, offers business owners a user-friendly dashboard to track compliance, deadlines, and communications. French describes this service as a low-cost form of "insurance" that prevents legal oversights and helps enforce asset protection strategies effectively.He further explains how having a registered agent supports proper business structure, ensuring your LLC is treated as a legitimate, separate entity in the eyes of the law. This distinction is essential in asset protection and tax planning. French highlights that without a registered agent, even temporary gaps in service could jeopardize a company's legal standing or expose it to litigation risk. That's why professional registered agent services are not just optional add-ons but essential components of a well-run business.In closing, He emphasizes that VastSolutionsGroup.com goes beyond just registered agent services—they also specialize in tax strategies, financial structuring, and asset protection. With decades of experience and a legal partner regarded as one of the leaders in asset protection law, Vast Solutions Group aims to simplify business compliance while helping owners avoid costly legal pitfalls.Takeaways• A registered agent is essential for receiving legal documents.• Registered agents must be available during business hours.• Having a registered agent can prevent significant legal issues.• Registered agents provide continuity of service for businesses.• It's important to differentiate between normal mail and legal notices.• Registered agents help in asset protection strategies.• The cost of a registered agent is relatively low compared to potential losses.• Technology can enhance the efficiency of registered agent services.• Business owners must respond timely to communications from their registered agent.• Employing a registered agent is a necessary annual task for business owners.Sound Bites• We take on a lot of that work for you.• We help all way along the spectrum.• It's been a pleasure.Listen & Subscribe for More:

In this episode, R. Kenner French interviews Clifford Walker, widely known as the “Cowboy Closer.” Clifford shares his journey from being a long-haul truck driver to becoming a successful real estate investor and coach. His story begins with a moment of divine inspiration—or perhaps a lucky radio signal—while driving through West Texas, where he stumbled upon a podcast on wholesaling real estate. Intrigued and motivated, he dove deep into learning everything he could, from YouTube videos to seminars, until finally securing his first mentor. That decision marked the beginning of his transformation into a thriving real estate professional.Clifford emphasizes personal growth as a cornerstone for success in real estate. He believes that in order to scale in business, individuals must first scale personally. Whether it's running a six-figure or an eight-figure operation, the person at the helm must evolve. He advocates for coaching and mentorship, noting that top performers like Tiger Woods and Michael Jordan all had coaches. Investing in self-development, according to Clifford, helps entrepreneurs see their businesses from new perspectives and adopt winning habits.On the tactical side, Clifford specializes in wholesaling but also engages in flips and rentals—strategically partnering with others to avoid distractions from his core business. He warns new investors against chasing too many strategies at once and instead advises focusing on mastering one before branching out. One of his most memorable deals involved helping a divorcing couple avoid foreclosure through a creative financing method. This early success gave him the confidence and clarity that real estate wasn't just about property—it was about solving people's problems.Clifford's approach to business is deeply rooted in relationships and service. He built the Real Estate Corral Investors Network, a nationwide community focused on helping each other build generational wealth. Unlike many transactional, competitive investor circles, his community is collaborative and supportive—whether someone is stuck on a deal or simply needs encouragement. With over 7,500 free members and 150 private coaching students, Clifford has built a brand that blends education, faith, and empowerment.Lastly, Clifford talks about his book, The Roadmap to Success, which he wrote candidly during quiet nights on his patio. Though it isn't strictly a real estate manual, it focuses on the mindset and personal evolution needed to succeed. His message throughout the interview remains clear: real estate is a vehicle, but success stems from serving others and leading with purpose. Whether you're a seasoned investor or just getting started, Clifford offers a blend of actionable insights and heartfelt motivation for building wealth with integrity.Takeaways• One of the biggest tips is to grow as an individual.• Real estate requires building strategic relationships.• New investors often chase too many rabbits.• Focus on serving others to alleviate pressure.• Proof of concept is crucial for new investors.• Wholesaling and buying rentals can coexist.• Community support is vital in real estate.• Writing a book can enhance your brand.• The Cowboy Closer brand originated from personal success.• Serving others leads to fulfillment and purpose.Sound Bites• It's a rags to riches story.• You have to grow as an individual.• Focus on serving people's problems.Listen & Subscribe for More:

In this episode for Excel University, R. Kenner French explains how entrepreneurs and small business owners can tap into Research & Development (R&D) tax credits — a powerful yet often overlooked government incentive designed to reward innovation. He emphasizes that even experienced tax professionals frequently miss this opportunity. Companies using artificial intelligence (AI) tools like ChatGPT, or engaging in trial-and-error innovation and process improvements, may already be eligible for these credits without realizing it.Kenner illustrates this point through his own experience. Since 2010, his firm has benefited from R&D tax credits, particularly through the development of a proprietary AI system called Einstein. These credits have helped fund a wide range of innovations — including tax strategy software, automated phone systems, customer service bots, and a mobile app. He encourages others to explore similar opportunities, noting that even activities like learning Excel automation or implementing large language models (LLMs) may meet the IRS's definition of qualified R&D.To qualify for R&D tax credits, businesses typically need to meet four key criteria: (1) they must be creating something new or improving an existing process, (2) the project must involve science or technology, (3) it must involve experimentation or trial-and-error, and (4) there must be some level of technical uncertainty. Even failed attempts can qualify. Kenner explains how his firm allocates 20% of its gross revenue to a dedicated innovation division, turning experimentation into a structured, repeatable strategy backed by both federal and state-level incentives.He concludes with a call to action: business owners should consult their tax professionals and evaluate whether their current activities qualify for these credits. To support this, he offers free access to his book, Collection of Entrepreneurs, and invites listeners to use tools like VastSolutionsGroupAI.com and AICreditMax.com to assess their eligibility. Ultimately, by embracing innovation and leveraging R&D incentives, entrepreneurs can save money, scale faster, and gain a competitive edge — all while contributing to broader technological progress.Takeaways• The government provides funding for innovative projects through R&D tax credits.• Many businesses are unaware of the potential benefits of R&D tax credits.• Qualifying for R&D tax credits requires demonstrating innovation and improvement.• Artificial intelligence can significantly enhance business operations and qualify for R&D credits.• Trial and error in innovation can still lead to R&D tax credits.• Investing in R&D can provide substantial financial benefits for businesses.• R&D tax credits can be claimed retroactively for up to three years.• Utilizing AI can give businesses a competitive edge in the market.• The R&D tax credit is a valuable tool for entrepreneurs and small businesses.• Innovation is crucial for maintaining competitiveness in the global market.Sound Bites• You could be getting paid by the government.• Are you doing something new or better?• It helps humanity, we can put ourselves in a better footing.Listen & Subscribe for More:

R. Kenner French discusses five essential tax hacks for entrepreneurs that can significantly reduce tax liabilities and enhance financial growth. He emphasizes the importance of understanding defined benefit plans, installment sales, captives, IRS 1202 QSBS, and R&D tax credits. Each of these strategies offers unique benefits for business owners looking to optimize their financial strategies and navigate the complexities of tax regulations. Kenner encourages entrepreneurs to seek professional advice to fully leverage these opportunities and improve their financial standing.Takeaways• Five tax hacks can save entrepreneurs money.• Defined benefit plans help lower taxes and save for retirement.• Installment sales can reduce tax liability when selling a business.• Captives provide customized insurance and tax benefits.• IRS 1202 QSBS can minimize tax hits on C Corps.• Consulting with an advisor is crucial for tax strategies.• R&D tax credits can significantly lower tax liabilities.• Entrepreneurs should actively seek tax credits for innovation.• Pushing technology forward benefits society and can yield tax savings.• VastSolutionsGroup.com is dedicated to helping small business owners.Sound Bites• Five tax hacks for entrepreneurs.• R&D tax credits can save you money.• Reach out to us for more information.Listen & Subscribe for More:

R. Kenner French interviews Jim MacLennan, who shares valuable insights on business strategies, particularly in the realm of venture capital and community building. Jim emphasizes the importance of storytelling in business pitches, understanding customer needs, and the necessity of adjusting communication based on the audience. He discusses his journey towards creating a purpose-driven community focused on forestry and sustainability, leveraging technology and AI to enhance business operations. The conversation concludes with Jim offering a unique opportunity for listeners to engage with his new business planning tool.Takeaways• Storytelling is crucial for effective business pitches.• Understanding customer needs is essential for product success.• Many entrepreneurs ask for either too much or too little funding.• Adjust your message based on your audience's needs.• Building a community can provide purpose and drive.• AI can enhance business operations but should not replace human input.• Effective communication is key to business growth.• Networking on platforms like LinkedIn is vital for community building.• Investors look for scalability and long-term potential in businesses.• Offering free services can help refine new business ideas.Sound Bites• Don't start off with your thing.• AI is force multiplying.• Free is a good word.Listen & Subscribe for More:

Bookkeeping might not sound exciting, but it can be the secret to growing your wealth. R. Kenner French shares why clean and organized books are crucial for real estate professionals — from investors to agents. With accurate bookkeeping, you gain clarity on profits, improve decision-making, and even boost the value of your business when it's time to sell. Kenner reveals his top five bookkeeping tips to help you separate business and personal finances, track expenses effectively, leverage accounting software, and much more.Kenner also dives into the power of artificial intelligence in financial management. With a proprietary AI model called “Einstein,” entrepreneurs can simplify tax planning, enhance asset protection, and streamline bookkeeping for long-term success. Whether you're aiming to cut down your tax liability, improve cash flow, or just gain better control over your business finances, this episode is packed with actionable advice to take your real estate ventures to the next level.Takeaways• Clean and organized books increase enterprise value and reveal true profitability.• Always keep personal and business finances distinct, especially when managing multiple LLCs.• Regularly categorize and reconcile expenses to monitor ROI and prevent costly errors.• Software like QuickBooks, Xero, or FreshBooks automates tracking and reporting.• Artificial intelligence can simplify tax planning and streamline bookkeeping.• A good bookkeeper provides compliance, saves time, and offers valuable insights.• Clear financials make selling a business easier and often more profitable.Soundbites• Bookkeeping can make you rich — it's not just about numbers, it's about knowing your true value.• If your books are messy, your business strategy will be too.• Separate your personal and business finances — it's not just smart, it's essential for growth and protection.• You can't fix what you can't measure. Clean books are your blueprint for profit.• AI isn't the future of bookkeeping — it's already here, and it's a game-changer for entrepreneurs.• Your enterprise value skyrockets when your finances are crystal clear.Listen & Subscribe for More:

Jay and Annie Adkins, known as the "coaching couple," shared how they turned their diverse backgrounds in music, education, and hospitality into a thriving real estate business. Starting with a house hack, they scaled their portfolio through creative financing, buying properties with little to no money down. Their advice to new investors: take action, stay flexible, and don't be afraid to invest outside your comfort zone.Their coaching focuses on personalized strategies—reverse-engineering client goals into actionable real estate plans. They use AI tools for budgeting, marketing, and property analysis, helping students across the U.S. succeed. One standout deal saw them double a property's value in four months while tripling rental income through smart rehabbing and Airbnb. Their core belief: with strategy and the right guidance, anyone can build lasting wealth through real estate.Takeaways• Their journey began with one rental and scaled to 24 properties in a year using creative deals.• Owner-financing, HELOCs, and hard money lenders allowed them to scale without personal capital.• From budgeting to marketing, AI helps speed up workflows and scale operations efficiently.• Personalized goal-setting + action plans = tangible results for students.• Long-term success stems from strategic learning and the right network.SoundbitesMassive action beats paralysis every time.• We doubled our property value in 4 months—without using our own money.• AI is like another executive on your team.• Real estate success is about vision, not just strategy.Listen & Subscribe for More:

R. Kenner French delivers a candid and unscripted soliloquy on the future of artificial intelligence (AI)—focusing on its ethical implications, business adoption, and personal growth opportunities. He emphasizes that AI is inevitable and accelerating, and those who adopt it early—whether individuals or companies—will be the ones shaping its direction, especially on ethical grounds. Those who ignore AI risk being left behind or replaced entirely.Kenner draws parallels to the early adoption of computers and the internet, arguing that AI presents an even greater leap. He encourages business leaders, employees, and entrepreneurs to invest at least an hour a day into understanding and leveraging AI, suggesting that such investment will pay exponential returns. While optimistic about AI's potential for productivity and happiness, he expresses concerns about ethical risks and unemployment if society fails to engage responsibly. Takeaways:• Those who are not using AI now may be excluded from shaping its future—and risk being replaced by it.• The most pressing challenge of AI is not technical but ethical. If you're not involved, you can't help steer it.• Dedicating 1 hour a day to learning or using AI can dramatically transform business outcomes and personal productivity.• AI adoption today is comparable to adopting the internet or computers decades ago—but with even more transformative potential.• Whether you're a small business owner, employee, or entrepreneur, AI can level the playing field—if you take action now.• AI combined with quantum computing will supercharge progress, possibly even helping answer existential questions.• Kenner's company leveraged AI (via their model “Einstein”) in 2018, which resulted in increased efficiency, happier clients and staff, and greater flexibility.• Without proper ethical involvement, AI could contribute to severe unemployment—possibly 50–75%.Soundbites:• If you're not using AI now, you're not going to be in the conversation.• The ethics of AI—that's the real frontier.• Spend just an hour a day with AI, and it could change your life and your business.• AI is like the internet in the 90s—but on steroids.• Quantum computing will make AI look like a joke.• Be the driver of AI, not the one being driven by it.• Those who adopt AI now will shape its future—and its ethics.Listen & Subscribe for More:

R. Kenner French discusses the challenges faced by entrepreneurs and introduces the Vast Vault community, designed to support solopreneurs, particularly in real estate. He emphasizes the importance of collaboration, expert insights, and tailored resources to help members grow their businesses. The discussion covers the benefits of joining the community, including access to valuable resources, networking opportunities, and expert guidance in areas like tax strategies and asset protection. Kenner also highlights the role of artificial intelligence in streamlining business processes and enhancing member experiences.Takeaways• Being an entrepreneur can be tough, but you don't have to do it alone.• The Vast Vault community has grown to over 800 members.• The community is designed for solopreneurs, especially in real estate.• Members can access expert insights and resources.• Collaboration is key to entrepreneurial success.• AI is used to provide bookkeeping and automation services.• Tax strategies can help you take home more of what you earn.• Networking within the community can lead to financing opportunities.• The community offers both free and paid membership options.• Success in the community is tied to member engagement and support.Sound Bites• You hold the key to entrepreneurial secrets.• You can get money back from the government.• Join the Vast Vault community today!Listen & Subscribe for More:

R. Kenner French discusses the critical importance of work-life balance with Robert and Kay Lee Fukui. They explore how entrepreneurs often sacrifice personal relationships for business success and provide actionable strategies to achieve a healthier balance. The discussion emphasizes the need for setting boundaries, prioritizing family time, and focusing on productivity rather than just hours worked. Real-life success stories illustrate the effectiveness of these strategies, highlighting the potential for both personal fulfillment and business profitability.Takeaways• Think about margin, not just time.• Set boundaries to reduce your working hours.• Prioritize family time in your calendar.• Create a business plan for home first.• Increase your margin of time and money.• Focus on your zone of genius.• It doesn't take much time to build relationships.• Quality time is more important than quantity.• You can have a successful business and family life.• Intentional time is key to connection.Sound Bites• Think about margin, not just time.• Set boundaries to reduce your hours.• Focus on your zone of genius.Listen & Subscribe for More:

R. Kenner French discusses the critical role of bookkeeping for real estate investors and agents. He emphasizes the importance of organized financial records, the separation of personal and business finances, and the use of technology to streamline bookkeeping processes. Kenner shares five essential tips for effective bookkeeping, highlighting the benefits of maintaining organized records for better financial decision-making and asset protection.Takeaways• Bookkeeping is essential for financial success.• Separate personal and business finances to reduce liability.• Diligently track expenses to improve returns.• Utilize bookkeeping software for efficiency.• Maintain organized records for easy access.• Review financial records regularly to identify trends.• Good bookkeeping aids in efficient tax preparation.• A solid bookkeeping foundation supports overall business health.• Investors should prioritize bookkeeping for asset protection.• Technology can simplify bookkeeping tasks significantly.Sound Bites• Separate business and personal finances.• Review your books quarterly for trends.• Your business foundation should be solid.Listen & Subscribe for More:

R. Kenner French and Todd Baldwin discuss the essential elements of effective marketing for businesses, particularly in the real estate sector. They emphasize the importance of having a personal website, building credibility through reviews, and the strategies for collecting those reviews. The discussion also covers lead generation, the differences between SEO and paid advertising, and the significance of long-term partnerships in marketing. Throughout the conversation, Todd shares valuable insights and practical tips for entrepreneurs looking to enhance their marketing efforts and achieve business success.Takeaways• Every business should have a website they own.• Credibility is built through reviews and testimonials.• Google reviews are crucial for online reputation.• Automating the review process can enhance collection.• Lead generation is essential for real estate investors.• SEO is a long-term strategy for visibility.• Paid ads can provide immediate visibility on Google.• Marketing is vital for business success and sales.• Long-term partnerships with clients lead to better results.• Transparency and customer service are key in marketing.Sound Bites• You need to have a website that you on.• Always reply back to your reviews.• Google reviews are crucial for your profile.Listen & Subscribe for More:

R. Kenner French discusses the alarming predictions regarding job loss due to AI advancements. He emphasizes the importance of staying informed about AI and offers practical advice for entrepreneurs to navigate this changing landscape. The conversation highlights the potential for both opportunity and risk in the face of rapid technological change.Takeaways• The pace of AI development is accelerating.• Entrepreneurs must adapt to survive in the AI era.• Staying informed about AI is crucial for success.• Networking through meetups can provide valuable insights.• Annual AI events are essential for learning and connections.• Being proactive can lead to significant opportunities.• The future may see the rise of trillionaires from AI.• Education and awareness are key to thriving in a tech-driven world.Sound Bites• AI is changing rapidly.• Spend an hour a day reading on AI. Heed his warning.Listen & Subscribe for More:

R. Kenner French discusses the importance of asset protection, particularly through the use of LLCs. He explains how asset protection strategies can safeguard wealth from lawsuits and other risks. The discussion covers the role of LLCs, the significance of proper planning, and key elements such as liability insurance and risk assessment. Kenner emphasizes the need for a comprehensive asset protection plan and the value of consulting with specialized attorneys.Takeaways• Asset protection is crucial for safeguarding wealth.• LLCs provide a layer of protection against lawsuits.• Proper planning is essential for effective asset protection.• Liability insurance is a key component of asset protection.• Regularly review and adjust your asset protection strategy.• Consult with an asset protection specialist for tailored advice.• Understanding your risks is vital in asset protection planning.• Asset protection plans are becoming more affordable.• A well-structured LLC can limit exposure to lawsuits.• The time to implement asset protection is before a crisis occurs.Sound Bites• What is asset protection?• Not all attorneys are created equal.• You have to look at all your risks.Listen & Subscribe for More:

Dr. Erin Hudson shares her unique journey from being a chiropractor to a successful real estate investor. She discusses the challenges and pitfalls she faced in her transition, the importance of education and mentorship, and how she overcame obstacles to achieve success in the multifamily real estate space. Erin emphasizes the significance of teaching financial literacy to her children and leveraging investment tools like Roth IRAs. She also highlights the importance of building a strong team and creating innovative investment funds to navigate the current market challenges. Additionally, Erin discusses her involvement in the tiny house movement as a solution to affordable housing issues, providing valuable insights for aspiring entrepreneurs and investors.Takeaways• Erin transitioned from chiropractic to real estate investing.• She acquired 26 rental properties in just two years.• Overcoming challenges is crucial for success in real estate.• Multifamily investments offer better returns than single-family homes.• Teaching financial literacy to children is essential.• Roth IRAs can be leveraged for real estate investments.• Building a strong investment team is key to success.• Creating unique investment funds can help navigate market challenges.• The tiny house movement addresses affordable housing issues.• Networking and asking for support can lead to funding opportunities.Sound Bites• We created our own fund.• How would you like to be a bank?• I had locked up $300,000.Listen & Subscribe for More:

R. Kenner French and Nathan Payne delve into the world of wholesaling in real estate, discussing its simplicity and the importance of taking action. Nathan shares his journey from door-to-door sales to becoming a successful wholesaler and coach. The discussion covers various strategies for finding deals, the significance of marketing, and the value of building a community. Nathan emphasizes the need for focus and the right approach in real estate investing, offering insights into his coaching methodology and how he helps clients succeed in wholesaling.Takeaways• Wholesaling is selling your interest in a property for a fee.• Finding motivated sellers is crucial for success in wholesaling.• Wholesaling can be a low-risk way to enter real estate.• Building relationships with real estate agents can lead to deals.• Direct marketing to sellers can uncover hidden opportunities.• Coaching should involve hands-on guidance and support.• Extreme focus on one strategy is key to success.• Understanding the market and property values is essential.• Community building can enhance learning and deal-making.• Leveraging experienced mentors can accelerate growth.Sound Bites• Wholesaling is extremely simple.• You can assign your interest in the property.• You don't even need to know the whole thing.Listen & Subscribe for More:

R. Kenner French discusses the importance and benefits of qualified plans for entrepreneurs. He explains how these plans can help save money on taxes, provide investment opportunities, and ensure financial security in retirement. The discussion covers various types of qualified plans, their advantages, and the control they offer to business owners. Kenner also emphasizes the need for proper guidance and resources for entrepreneurs looking to optimize their financial strategies.Takeaways• Qualified plans can significantly enhance retirement savings.• Entrepreneurs can benefit from various types of qualified plans.• Investment options in qualified plans include real estate and alternative assets.• Tax advantages of qualified plans can lead to substantial savings.• Control over qualified plan assets allows for personalized investment strategies.• Loans can be taken from qualified plans, providing liquidity.• Qualified plans can include insurance and cryptocurrency investments.• Proper structuring of qualified plans can aid in estate planning.• Consulting with a knowledgeable advisor is crucial for maximizing benefits.• Resources like the Entrepreneurs Manifesto can provide valuable insights.Sound Bites• What are qualified plans?• You can take loans out of qualified plans.• Qualified plans lower your taxes.Listen & Subscribe for More:

Chad Wooters discusses the practical implementation of AI in marketing and business automation. He emphasizes the importance of authenticity in content creation, the efficiency that AI can bring to repetitive tasks, and the need for entrepreneurs to adapt to the evolving landscape of technology. Chad shares actionable tips for getting started with AI, the significance of automation, and how to leverage AI tools to enhance business growth. He also highlights the importance of staying updated on AI developments and encourages entrepreneurs to focus on scaling their authentic voice rather than relying solely on AI-generated content.Takeaways• AI is a tool that can enhance marketing efforts.• Many people are overwhelmed by AI's capabilities.• Authenticity in content is crucial for success.• Automation can significantly improve efficiency.• AI can help reduce repetitive tasks.• Engaging with AI requires practical implementation.• Entrepreneurs should focus on their unique voice.• AI can help scale businesses effectively.• Staying updated on AI trends is essential.• Delegation through AI can lead to better results.Sound Bites• AI is a tool, an opportunity.• Don't let it change your voice.• AI can do pretty much anything.Listen & Subscribe for More:

R. Kenner French and Liliana Falconer discuss the importance of qualified plans for entrepreneurs, particularly solopreneurs, in reducing tax liabilities and saving for retirement. They explore the differences between pre-tax and post-tax contributions, the benefits of stacking various retirement plans, and the investment options available within these plans. The discussion emphasizes the significance of planning for a comfortable retirement and the potential for significant tax savings through strategic financial planning.Takeaways• Qualified plans can help entrepreneurs lower their taxes.• You can still lower your taxes even after the year has ended.• Pre-tax contributions reduce your taxable income for the year.• Post-tax contributions allow for tax-free withdrawals in retirement.• Stacking multiple retirement plans can maximize savings.• Investment options in retirement plans are broader than many realize.• You can control your investments in self-directed plans.• Planning for retirement is essential for financial freedom.• Understanding tax implications is crucial for effective planning.• Consulting with a financial advisor can help tailor strategies.Sound Bites• It can be so powerful.• You are saving for your future.• You can reduce your tax liability.Listen & Subscribe for More:

Luis Belmonte discusses the advantages of investing in commercial real estate, emphasizing the importance of diversification and understanding market cycles. He addresses common misconceptions about urban and suburban trends, offers practical advice for purchasing commercial properties, and highlights the significance of timing in real estate investments. Luis also shares insights on the dynamics of urban living and the evolving needs of businesses and employees.Takeaways• Diversification is crucial in any investment strategy.• Commercial real estate offers opportunities with less competition.• Urban areas are seeing a resurgence in population and investment.• Due diligence is essential when purchasing commercial properties.• Budget for unexpected costs during property renovations.• Avoid letting personal taste influence property rehab decisions.• Timing the market is key: buy low, sell high.• Understanding market cycles can lead to better investment decisions.• Investors should be aware of local market dynamics.• REITs can be a liquid alternative for real estate investment.Sound Bites• Keep your ego out of it.• When the market is frothy, sell.• The cycle is the cycle.Listen & Subscribe for More:

Darrin Bentley, known as the 'Pod Father', shares his extensive knowledge on podcasting as a powerful marketing tool. He discusses the barriers that prevent people from starting podcasts, the essential elements for success, and effective marketing strategies. He emphasizes the importance of understanding your audience, utilizing virtual assistants, and the long-term commitment required for podcasting. He also provides insights on how to advance from intermediate to advanced podcasting and the foundational secrets that can lead to significant growth. The discussion concludes with practical advice for both new and experienced podcasters.Takeaways• Podcasting is a highly effective marketing tool.• Many people avoid podcasting due to misconceptions about costs and complexity.• Understanding your audience is crucial for podcast success.• Good sound and video quality are important for podcasts.• Utilizing multiple platforms increases podcast reach.• AI tools can assist in content creation and marketing.• Authenticity in podcasting fosters deeper connections with listeners.• Successful podcasts often feel like conversations between friends.• Hiring virtual assistants can save time and enhance podcast quality.• Podcasting can lead to valuable networking opportunities.Sound Bites• People are selfish; make it about them.• Authenticity is crucial in podcasting.• Podcasting has changed my life in many ways.Listen & Subscribe for More:

R. Kenner French and M.C. Laubscher delves into the concept of infinite banking and alternative wealth strategies, emphasizing the importance of life insurance as a financial tool. They discuss misconceptions surrounding life insurance, the benefits of using it as an asset class, and how it can be leveraged for real estate investments. The conversation also covers premium financing, estate planning, and the ideal client profile for these strategies, ultimately highlighting the need for informed financial planning and professional guidance.Takeaways• Infinite banking allows individuals to access cash without relying on banks.• Life insurance can serve as a powerful financial tool beyond its traditional use.• Understanding the misconceptions around life insurance is crucial for effective financial planning.• Life insurance can provide tax-free growth and access to cash for investments.• Premium financing can enhance the benefits of life insurance for high-net-worth individuals.• A volatility buffer is essential for business owners to protect their assets.• The ideal client for infinite banking is typically a business owner generating significant revenue.• Estate planning can be effectively managed through life insurance strategies.• Working with knowledgeable professionals is key to successful financial strategies.• Real-life examples illustrate the transformative power of these financial concepts.Sound Bites• Imagine not having to go to a bank.• You can access cash at any time you want.• Let your money work for you.Listen & Subscribe for More:

Artificial intelligence can be used in any industry to automate processes and improve efficiency. It can be applied to finance, tax reviews, commercial property, and even car racing. AI can help with website management, social media automation, logistics, engine optimization, hiring, and more.The use of AI can benefit industries like car racing and real estate. R. Kenner French shares his insights on the versatility of AI and offers a free book on smart financial advice.Takeaways• Artificial intelligence can be used in any industry to automate processes and improve efficiency.• AI can help with website management, social media automation, logistics, engine optimization, and hiring.• Industries like car racing and real estate can benefit from the use of AI.Sound Bites• Artificial intelligence for any industry will help.• Can artificial intelligence be used to help that industry, that race team? The answer to this is yes.• Artificial intelligence can help write your job posting as an example, and it can automate that process.Listen & Subscribe for More:

R. Kenner French discusses the possibility of investing IRA money in real estate, highlighting the misconceptions held by financial advisors and the benefits of such investments. He explains the tax advantages of real estate investments and the importance of understanding the rules and custodians involved in these transactions. Kenner emphasizes the need for proper guidance and encourages listeners to explore their options for investing in real estate through their qualified plans.Takeaways• You can invest your IRA money in real estate.• Many financial advisors are unaware of this option.• Real estate investments can offer tax advantages.• It's important to consult with a financial advisor or CPA.• Investing in real estate can simplify asset management.• Qualified plan money can be invested in real estate under certain circumstances.• There are specific rules governing these investments.• Custodians are necessary for holding IRA assets.• Self-trustee options allow more control over investments.• Feedback and suggestions are welcomed for future discussions.Sound Bites• You can invest your IRA money in real estate.• We make it so they're self-trustees.• Please email us with any suggestions.Listen & Subscribe for More:

R. Kenner French and Tasvir Hasan, an experienced commercial property loan origination expert. They discuss various topics related to commercial property finance and provide insights and advice for entrepreneurs and real estate investors. Tas shares his background in finance and engineering, his experience at JPMorgan, and his role as a managing director. They also discuss the changes in the commercial property world, the role of technology in commercial property finance, and the advantages of working with Tasvir. The conversation concludes with a discussion on the future of commercial property finance, including the potential impact of blockchain technology.Takeaways• Commercial property finance is a dynamic field that is influenced by market conditions and technology.• Technology, such as automation and AI, can improve efficiencies and provide objective data for making informed decisions in commercial property finance.• Tasvir Hasan's background in finance, engineering, and relationship management allows him to provide valuable insights and solutions to clients.• Working with a knowledgeable and experienced commercial property loan originator can help borrowers navigate the complexities of the industry and secure the best financing options.• The commercial property finance industry can benefit from embracing technology and adopting more efficient processes.Listen & Subscribe for More:

Asha Mankowska shares her insights on scaling businesses effectively. She emphasizes the importance of establishing a market-dominating position, focusing on profitability over revenue, and optimizing lead conversion strategies. Asha outlines a four-step conversion equation that includes interrupting, engaging, educating, and offering to attract ideal clients. The discussion highlights practical strategies for entrepreneurs looking to enhance their business performance and profitability.Takeaways• Market dominating position is essential for business success.• Profitability is more important than revenue.• Focus on client retention for long-term success.• Lead conversion optimization can significantly impact profits.• Referrals are a powerful way to attract clients.• Engagement with prospects is crucial for conversion.• Educating clients about solutions builds trust.• Interrupting the audience's attention is key to engagement.• A unique selling proposition differentiates your business.• Testing strategies is vital for business growth.Sound Bites• Attract, don't chase, the right clients.• Interrupt, engage, educate, and offer.• Don't trust me, test me.Listen & Subscribe for More:

Nicole Espinosa, known as the Short Sale Queen, discusses the intricacies of short sales as a viable exit strategy for real estate investors. She explains how short sales can help homeowners in financial distress and how investors can benefit from these opportunities. The discussion covers the importance of engaging with short sale experts, the role of realtors, and the process of navigating short sales. She also shares her journey in building her brand and community, emphasizing the need for empathy and understanding in real estate transactions.Takeaways• Short sales are a valuable exit strategy for investors.• Investors can recoup marketing costs through short sales.• Homeowners in financial distress can benefit from short sales.• Realtors should refer short sales to experts to avoid pitfalls.• Only a small percentage of short sales get approved due to processing issues.• Effective communication is key in helping distressed sellers.• Building a brand based on trust and value leads to success.• Community support is essential for real estate professionals.• Adapting to market changes is crucial for survival in real estate.• Listening actively to clients can lead to better outcomes.Sound Bites• Let's do this.• Your word is all you have.• We have so many raging fans.Listen & Subscribe for More:

R. Kenner discusses the importance of business automation and AI for small business owners. He highlights five key AI tools that can help streamline operations, improve efficiency, and ultimately lead to greater success. The discussion emphasizes the need for entrepreneurs to embrace these technologies to stay competitive in the market.Takeaways• Cassidy.ai can automate customer interactions based on a knowledge base.• Bardeen.ai can save significant time by automating business systems.• AI tools can help small businesses operate more efficiently. •Automation can lower costs and improve service offerings.• AI has transformed the way businesses manage tasks and operations.• Using AI can lead to better customer service and engagement.• Business automation is essential for staying competitive.• AI can assist in tax liability mitigation and financial analysis.• Entrepreneurs should consider implementing AI tools to enhance productivity.• Resources like books and websites can provide further guidance for small business owners.Sound Bites• It's a really good little system• AI has unbelievably helped us• Get a copy of this book freeListen & Subscribe for More:

R. Kenner discusses risk reduction strategies and tax strategies for small business owners, focusing on the concept of captive insurance and the 831B structure. He explains how small business owners can manage their risks more effectively by creating their own insurance companies, which allows for greater control over premiums and potential tax deductions. The discussion emphasizes the importance of understanding the legal and structural requirements of captives, as well as the benefits they can provide in terms of risk management and financial planning.Takeaways• Risk reduction strategies are crucial for small business owners.• Captive insurance allows businesses to manage their own risks.• The 831B structure provides tax benefits for business owners.• Understanding the legal requirements of captives is essential.• Captives can help mitigate risks associated with unforeseen events like COVID-19.• Customization of insurance policies is a key advantage of captives.• Business owners should consider their long-term risk management needs.• Tax deductions from premiums can significantly lower tax liabilities.• Proper structure and real policies are necessary for compliance.• Captives can cover a wide range of business risks.Sound Bites• You have to have proper structure• You have to have risk, true risk• You have control of the optionsListen & Subscribe for More:

Massimo Didomenico discusses the significance of personal branding and marketing strategies for small business owners, particularly in the context of social media. He explores the importance of creating value-driven content, the benefits of niche marketing, and the necessity of testing in marketing campaigns. Massimo shares a success story of transforming a dentist's brand through effective content creation and engagement strategies. The discussion emphasizes the need for entrepreneurs to start building their personal brands and offers practical tips for increasing engagement on social media. Takeaways• Building a personal brand is essential for small business owners.• Value-driven content is key to attracting and retaining customers.• Niche marketing can lead to significant growth and recognition.• Testing different marketing strategies is crucial for success.• Creating engaging content can lead to viral success.• Consistency in content creation is vital for building an audience.• Personal branding allows for flexibility in career changes.• Engagement on social media is driven by the quality of content.• Using a clear hook in videos increases viewer retention.• Starting is the hardest part, but it's essential for growth.Sound Bites• It's a game of perception.• Marketing is a big game of testing.• You need to have a clear hook.Listen & Subscribe for More:

R. Kenner French emphasizes the importance of estate planning and discusses the goals of estate planning, the terms and terminology related to estate planning, the different types of trusts, the role of life insurance in estate planning, and the tax implications of estate planning. He also offers a bonus consultation for estate planning needs.Takeaways• Estate planning is important for efficiently taking care of your heirs and minimizing tax liability.• The goals of estate planning include eliminating confusion, choosing a legal guardian, ensuring assets are distributed as desired, minimizing taxes, and creating peace of mind.• Terms to know in estate planning include estate, beneficiary, grantor, trustee, and probate.• Different types of trusts include revocable, irrevocable, living, and testamentary trusts.• Life insurance can play a role in estate planning and can provide flexibility and protection for beneficiaries.• Estate taxes and inheritance taxes are important considerations in estate planning.• Consulting with a qualified professional is recommended for estate planning decisions.Sound Bites• Are you gonna die? Of course you're gonna die.• Let's get right to it. So in this presentation is called do estate planning before it's too late• What are the goals of estate planning? It's important to really think about those as we attack the subject.Listen & Subscribe for More:

Alicia Miller discusses the critical role of HR in entrepreneurship, particularly for solopreneurs. She explores the challenges of hiring, the importance of creating a positive company culture, and the strategic use of events and masterclasses to enhance business growth. Alicia shares insights on navigating the complexities of 1099 vs W-2 classifications, the significance of employee retention strategies, and innovative approaches to HR that can help solopreneurs scale their businesses effectively.Takeaways• Alicia Miller emphasizes the importance of HR for solopreneurs.• Understanding the difference between 1099 contractors and W-2 employees is crucial.• Hiring should be a strategic process, not a rushed decision.• Creating a positive company culture attracts both talent and clients.• Events can significantly enhance brand perception and community engagement.• Masterclasses provide valuable networking opportunities for entrepreneurs.• Retention strategies are essential to minimize turnover costs.• Flexibility in employee benefits can improve satisfaction and retention.• Documenting processes is vital for effective onboarding and training.• Engaging employees in process improvement fosters a collaborative environment.Sound Bites• I'm all about people operations.• Hiring someone is just as mandatory.• Buttoning up the details is crucial.Listen & Subscribe for More:

R. Kenner French discusses the current state of the AI market, emphasizing the dominance of Microsoft and Google. He explores the implications of their control over AI technology and the potential future landscape, including the role of open source and regulatory measures. The conversation highlights the importance of understanding who controls AI and the impact on businesses and consumers.Takeaways• AI is revolutionary and will change businesses.• Microsoft and Google are the primary controllers of AI.• Open source AI lacks safety parameters.• Regulation will likely favor Microsoft and Google.• The future of AI control is uncertain.• Consumers may have limited choices in AI providers.• Understanding AI control is crucial for entrepreneurs.• AI technology impacts daily life significantly.• The marketplace may impose some safety measures.• The conversation around AI regulation is ongoing.Sound Bites• Microsoft controls the AI market and Google.• Everyone else is a splinter group.• Google and Microsoft are providing value in AI.Listen & Subscribe for More:

R. Kenner French discusses risk reduction strategies and tax strategies for small business owners. They focus on the concept of captive insurance, specifically the 831B captive. He explains how a captive insurance company can help small business owners transfer and mitigate risk while also providing tax benefits. Kenner discusses the four-part test that a captive must pass and the various risks that can be covered by a captive. He emphasizes the importance of understanding the complexities of captives and customizing them to fit individual business needs.Takeaways• Captive insurance can help small business owners transfer and mitigate risk while providing tax benefits.• A captive must pass a four-part test, including risk transfer, risk distribution, insurance principles, and fortuitous risk.• Captives can cover a wide range of risks, including business interruption, political risk, key employee risk, and market risk.• Captives should be customized to fit individual business needs and should not be used solely for tax purposes.• Understanding the complexities of captives and working with experts is crucial for successful implementation.Sound Bites• Risk reduction strategies and tax strategies• Covering risks that are typically not covered by traditional insurance• You are in control of the money in your own insurance companyListen & Subscribe for More:

Bob McIntosh and discusses three key marketing strategies: referral marketing, review marketing, and email marketing. He emphasized the importance of having a process in place for referral marketing and controlling the flow of referrals. He also discusses the value of online reviews and the need to ask for reviews at the right time. Lastly, He highlights the power of email marketing as a storytelling technique and the importance of delivering value to subscribers.Takeaways• Referral marketing can have a high ROI, but it can be inconsistent and difficult to control. Having a process in place and actively soliciting referrals from current customers can help.• Online reviews are important for building trust and credibility. It's crucial to have a strategy for getting reviews and to ask for them at the right time. Offering incentives can also be effective.• Email marketing is still one of the most effective marketing channels. It allows businesses to tell stories, deliver value, and stay top of mind with customers. Building a strong email list and providing valuable content are key.• Having multiple marketing channels is important for business growth. It's recommended to have a mix of marketing strategies and to constantly evaluate and optimize them.• Integrity and transparency are essential in marketing. It's important to do the right thing for customers and be honest about what can and cannot be achieved.Sound Bites• Referral marketing has its pros and cons. It can have the best ROI, but it's also the most inconsistent.• Review marketing is a wise and economical way to promote your business. It helps build trust and credibility.• Email marketing is still one of the best marketing channels. It offers a high ROI and allows businesses to tell stories and deliver value.Listen & Subscribe for More:

The conversation is about email marketing and the importance of leveraging existing databases to generate ROI. The guests, Anthony and Nick, share their expertise in email marketing and provide insights on how to improve email campaigns. They discuss the need to focus on the back end of marketing and the importance of personalization and customization. They also highlight the recent changes in email marketing regulations and provide tips on how to warm up cold leads. Overall, the conversation emphasizes the value of email marketing and the potential for businesses to maximize their ROI by effectively utilizing their existing databases. In this conversation, Nick and Anthony discuss email marketing and its importance in business. They emphasize the need for short, conversational emails that open up a conversation with the recipient. They also discuss the idea of a free community that leads to a paid community, and the importance of building anticipation and excitement around joining the community. They touch on the percentage of revenue that should be spent on marketing, and the need for personalized and value-driven email marketing. They conclude by highlighting the importance of staying optimized and constantly adapting to changes in the market.Takeaways• Leverage your existing database for email marketing to generate a higher ROI.• Focus on the back end of marketing and optimize your email campaigns.• Personalize and customize your emails to resonate with your audience.• Stay updated on email marketing regulations and ensure compliance.• Implement strategies to warm up cold leads and engage your audience. Short, conversational emails can open up a conversation with the recipient.• A free community that leads to a paid community can be a valuable marketing strategy.• Building anticipation and excitement around joining a community can drive engagement.• The percentage of revenue spent on marketing depends on various factors.• Personalized and value-driven email marketing is crucial for success.• Staying optimized and adapting to market changes is essential.Sound Bites• We're talking about the best ROI you're gonna make when it comes to investment ever.• Why people will walk over their own database and their own database is going to make them a lot more money.• What are your open rates like and how many emails a week are you sending?" •Short, under seven words. And very conversational too.• Getting away from the email blast because people are going to be joining our community.• We would not put links in those emails. We would just build up a crazy amount of anticipation and excitement.Listen & Subscribe for More:

Shane Mahoney discusses the intricacies of travel planning, emphasizing the importance of creating unique and memorable experiences for clients. He highlights the limitations of AI in handling complex travel logistics and the value of personalized service. Shane shares insights into luxury travel, custom tours, and the transformative power of travel for personal and professional growth.Takeaways• Most people planning their own travel sell themselves short.• Travel should be about maximizing experiences, not minimizing costs.• AI can assist in travel planning but lacks the personal touch.Emergency support is crucial in international travel.• Lugo's Travel offers a unique proposal process that saves time.• Clients can customize their tours without lengthy phone calls.• Luxury travel includes private transportation and exclusive experiences.• Transformative travel experiences can significantly impact clients' lives.• Travel can be a tool for business owners to identify operational weaknesses.• The goal is to create a seamless travel experience from start to finish.Sound Bites• It's time to go big on experience.• AI might be able to tell you to go stay at this hotel.• You take care of everything, Shane.Listen & Subscribe for More:

This conversation provides specific ideas on how entrepreneurs can get involved and learn about artificial intelligence (AI) to make money. R. Kenner French suggests spending five hours a week or one hour a day using different AI models to learn about AI. He also recommends sponsoring a meetup or doing research with a small group to become a thought leader in the AI community. Attending conferences and learning from scholars in the field is also encouraged. He emphasizes the importance of using AI in business to stay competitive and lower costs.Takeaways• Spend five hours a week or one hour a day using different AI models to learn about artificial intelligence.• Sponsor a meetup or do research with a small group to become a thought leader in the AI community.• Attend conferences and learn from scholars to gain a deeper understanding of artificial intelligence.• Using AI in business can help lower costs and increase efficiency.Sound Bites• I'm going to give you very, very, very, very specific, very specific ideas of how to get involved and learn about AI, artificial intelligence to make you money, the entrepreneur.• You spent four hours, four hours that week, or in this case in the first week, learning about artificial intelligence and you're learning because you're going to be using it on an hourly basis for an hour a day.• Sponsor a meetup. Don't, by the way, I don't even care if the meetups are just getting coffee as an example, getting tea or who knows, maybe it's going to be a big meetup.Listen & Subscribe for More:

R. Kenner French discusses how new investors, particularly W-2 employees, can enter the real estate market. He emphasizes the importance of understanding tax strategies that can lower liabilities and increase wealth through real estate investments. The discussion also covers the potential for global investing and diversification, as well as the use of artificial intelligence to enhance business operations.Takeaways• Real estate can help increase net worth and lower taxes.• W-2 employees have limited options for tax deductions.• Setting up an entity for real estate can provide more deductions.• Bonus depreciation allows for accelerated tax deductions.Investing in AI can enhance business efficiency.• Research and development tax credits can lower tax liabilities.• Global investing can provide opportunities for cheaper properties.• Diversification in real estate can mitigate risks.• Understanding tax strategies is crucial for new investors.• Real estate investing can lead to financial freedom.Sound Bites• It's a big component of their strategy.Listen & Subscribe for More:

Brandon Hofer discusses the intricacies of cryptocurrency, focusing on yield farming and liquidity provision as viable investment strategies. He emphasizes the importance of understanding the mechanics of crypto investments, the potential for high returns, and the role of masterminds in navigating the crypto landscape. The discussion also touches on the integration of crypto with traditional finance and the necessity of self-custody in managing crypto assets.Takeaways• Yield farming allows you to earn rewards on your crypto assets.• Becoming a liquidity provider can generate significant income.• Investing in blue chip cryptos can yield high returns.• A conservative approach in crypto can still be profitable.• Alternative asset classes, including crypto, can enhance portfolio returns.• Mastermind groups provide valuable mentorship and community support.• Self-custody is crucial for managing your crypto assets safely.• Understanding the risks of crypto scams is essential for investors.• The crypto market is evolving and integrating with traditional finance.• Education and mentorship can simplify the complexities of crypto investing.Sound Bites• What's one way our listeners can make money with crypto?• You can yield farm with blue chip cryptos.• You can take a conservative approach in crypto.Listen & Subscribe for More:

R. Kenner French discusses the critical importance of estate planning, emphasizing the need to address it proactively rather than postponing it. He outlines the goals of estate planning, key terminology, and the differences between wills and trusts. The discussion also covers various types of trusts, charitable trusts, estate taxes, and the role of life insurance in estate planning. Kenner encourages listeners to consult with professionals and take action to ensure their estate plans are effective and beneficial for their heirs.Takeaways• Estate planning is essential for everyone, regardless of wealth.• Proactive estate planning can prevent confusion and legal issues for heirs.• Understanding key terms like beneficiary, grantor, and trustee is crucial.• Wills do not avoid probate, which can expose assets to public scrutiny.• Trusts can provide more privacy and control over asset distribution.• Charitable trusts can offer tax benefits while supporting causes you care about.• Estate taxes can significantly impact the value of an estate left to heirs.• Life insurance can be a strategic tool in estate planning.• Regularly updating your estate plan is necessary as circumstances change.• Consulting with professionals can optimize your estate planning strategy.Sound Bites• You gotta start thinking about estate planning.• Do estate planning before it's too late.• A will does not get around probate.Listen & Subscribe for More:

Bryce McKinley, a real estate expert and author, shares his personal journey and offers insights into real estate investing. He discusses the importance of having better conversations and the value of having a coach or mentor. He also talks about his experience in the real estate industry, including wholesaling, fixing and flipping, and lending. He highlights the benefits of lending and using life insurance policies for investment purposes. Overall, the conversation provides valuable advice for solopreneurs, entrepreneurs, and real estate investors. In this conversation, Bryce and Kenner discuss various topics including life insurance policies, AI integration, becoming a thought leader, and the importance of faith. Bryce shares his experience with using life insurance policies as a form of investment and income. They also touch on the use of AI in their respective businesses and the benefits it brings. Bryce talks about his journey to becoming a thought leader and the strategies he has used to secure speaking engagements. The conversation concludes with Bryce emphasizing the importance of faith and trusting in Jesus.Takeaways• Having better conversations and seeking coaching or mentoring can greatly benefit real estate investors.• There are various avenues in real estate investing, such as wholesaling, fixing and flipping, and lending.• Lending can be a profitable path in real estate investing, especially for those who prefer quick returns and control over their money.• Using life insurance policies for investment purposes, such as leveraging the cash value, can provide additional financial opportunities.• It is important to continuously learn and adapt in the ever-changing real estate industry. Life insurance policies can be used as a form of investment and income• AI integration can revolutionize businesses and make processes more efficient• Networking with speakers and hosts can lead to speaking opportunities• Faith and trust in Jesus can provide guidance and purpose in lifeSound Bites• I'm a true firm believer, a master practitioner of neuro-linguistic programming. I believe that everyone needs to learn to have better conversations and everyone needs a coach or a mentor in their life.• I closed 23 houses my first 45 days and then 37 houses in my last, you know, 25, 30 days there in that 90 day period.• I would probably focus on lending more than I would, you know, building some sort of transactional business.• The bank, or sorry, the government is basically paying for him to invest in a life insurance policy that's his own bank and giving him income going forward. Pretty smart dude.• Oh yeah, I am actually really good friends with some of the founders of AI. And so we've incorporated a lot of that and helped them build that out all the while, you know, using that to make calls to sellers, follow up, you know, comments, things like that.• Serve first, right? Zig Ziglar said it best. If you help enough people get what they want, you can have anything you want in life.Listen & Subscribe for More:

Jeff Lenning has built a successful business by leveraging his expertise in Excel and teaching others how to use it efficiently. He started by using Excel to streamline his own accounting processes and then wrote articles and books to help others. Now, he has a membership platform where he provides online Excel training. Jeff discusses the transition from trading time for dollars to passive income and the importance of building an email list. He emphasizes the value of teaching people how to use Excel rather than just providing templates, and he offers a free Excel newsletter and course to attract potential members.Takeaways• Excel can be a powerful tool for increasing efficiency in business processes.• Transitioning from trading time for dollars to passive income requires building an email list and nurturing relationships with prospects.• Teaching people how to use Excel is more valuable than providing templates, as it empowers them to customize and maintain their own workbooks.• Automation and business process optimization are key components of building a successful online business.• Building a membership platform allows for recurring revenue and scalability.• Email marketing is a powerful tool for communicating with prospects and customers.• Providing value and building trust over time is essential for converting prospects into paying customers.• Hands-on learning and practical exercises are more effective than passive video instruction.• Efficient business processes can be achieved by integrating various tools and applications, such as Zapier and ActiveCampaign.• Building a community and offering different levels of membership can cater to different customer needs and budgets.Sound Bites• This dude, Jeff Lenning, has totally figured it out and more than anything, he's figured it out in a way that's completely helped his business.• I take the skill of using Excel to then help other people use it, not only just like in person, like trading dollars for hours, but now it's this membership kind of a platform, correct?• We're trying to do the same thing. Actually it's being launched as we speak. So I'm very interested personally. And also I think a lot of our people could be taking advantage of what you're doing in their industry.Listen & Subscribe for More:

You can invest your IRA money in real estate, but many financial advisors are not aware of this option. VastSolutionsGroup.com believes in open architecture and allows clients to invest in a variety of assets, including real estate. Investing in real estate through a qualified plan can provide tax advantages. However, it may not be suitable for everyone, and it is important to consult with a financial advisor or CPA. VastSolutionsGroup.com offers tools and resources on their website for more information.Takeaways• You can invest your IRA money in real estate• VastSolutionsGroup.com believes in open architecture and allows clients to invest in a variety of assets• Investing in real estate through a qualified plan can provide tax advantages• Consult with a financial advisor or CPA to determine the best investment strategy• VastSolutionsGroup.com offers tools and resources on their website for more informationSound Bites• You can invest your IRA money in real estate• Real estate is really, there's tax advantages by investing in real estate• Investing in real estate through a qualified plan can provide tax advantagesListen & Subscribe for More:

Anne and Kenner discuss various topics related to cryptocurrency and qualified plans. They explore the possibility of contributing depreciated Bitcoin into a qualified plan, the complexities of investing in crypto within a qualified plan, and the advantages of using a 401k C Corp combo.They also touch on the lack of education and awareness around these topics and the importance of working with professionals who understand the intricacies of qualified plans and asset protection. Anne mentions her involvement with the Guardian Academy, an educational organization that helps entrepreneurs and business owners connect with the right people and gain valuable knowledge and insights.Takeaways• Contributing depreciated Bitcoin into a qualified plan requires a cash transaction and cannot be done directly.• Investing in crypto within a qualified plan involves buying the crypto in the name of the plan and selling it if it depreciates.• A 401k C Corp combo allows individuals to fund their own company using their qualified plan assets.• There is a lack of education and awareness around using qualified plans for investing in crypto and starting a business.• Working with professionals who understand qualified plans and asset protection is crucial for maximizing benefits and minimizing risks.• The Guardian Academy is an educational organization that helps entrepreneurs connect with the right people and gain valuable knowledge and insights.Sound Bites• The more you learn, the more you realize you don't know.• Crypto as far as taxes. It's a very smart thing to do sometimes.• I can contribute real estate as its cash value. But right now, regulation just kind of hasn't caught up with that.Listen & Subscribe for More:

R. Kenner French discusses the intricacies of qualified plans, their benefits for entrepreneurs, and how they can be structured to maximize retirement savings and minimize taxes. He emphasizes the importance of understanding the different types of qualified plans, the investment options available, and the control business owners have over their assets. The discussion also touches on the convenience of qualified plans and the potential for significant tax advantages.Takeaways• Qualified plans can help entrepreneurs save for retirement.• Understanding the differences between qualified and non-qualified plans is crucial.• Investment options in qualified plans include real estate and alternative assets.• Qualified plans offer significant tax benefits for business owners.• Control over qualified plan assets allows for personalized investment strategies.• Loans can be taken from qualified plans, providing liquidity.• Qualified plans can include insurance and cryptocurrency investments.• Lowering taxes through qualified plans can enhance financial security.• Qualified plans provide convenience by consolidating accounts.• Consulting with a financial advisor is essential for maximizing qualified plan benefits.Sound Bites• What is a qualified plan?• You don't want to be a panhandler.Listen & Subscribe for More: