Podcast appearances and mentions of jessica lawlor

If you're a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.We go in-depth on the 12 steps to create a content strategy that includes:Open a blank document and do a content braindumpCreate a seriesPlace them on a calendar to determine the frequencyDo SEO keyword researchDetermine who is going to write or produce the contentDo itEditing and perfecting the piece to go liveCreate 10-15 headlinesLay it out in your CMS, like WordPress, and add visualsPublish it liveMarket the content and distribute it over timeRepurpose it in another way in another placeFounded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.Connect with Jessica: @jesslaw on Twitter: https://www.twitter.com/jesslaw/LinkedIn: https://www.linkedin.com/in/jessicalawlor/Other resources mentioned in this episode:Jessica's blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editorJessica's blog post about the misconceptions about content:  https://jessicalawlor.com/2021/10/misconceptions-about-content/Jessica's blog post about how to write a case study:  https://jessicalawlor.com/2021/09/how-to-write-a-case-study/Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/Rank IQ Affiliate Link: https://www.rankiq.com/?fpr=christina3316 Places to Pitch to be a Contributor: 16Places.comPitch Publicity Profit Bootcamp: PitchPublicityProfit.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Jessica is the founder of communications agency, Jessica Lawlor & Company (JL&Co.) and is a sought-after writer, speaker and personal branding expert. One of her agency's long term-clients happens to be the PR media database software, Muck Rack. Under this capacity Jessica serves as Muck Rack's content manager, which means she decides which contributed articles submitted to her by outside sources will make it onto Muck Rack's website and social media channels. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/

Have you got a burning desire to become a freelance writer? Or are you already are a freelance writer and you want to take your career to the next level?Whichever it is, this podcast is for you.Jessica Lawlor is the editor of The Write Life, and on Monday 14th September they launched their writers bundle. It's a package of courses designed to accelerate your freelance career. From how much to charge, how to find clients and so much more.If you want to take advantage of it, it's available for 3 days.I got to together with Jessica to not only discuss the bundle, which I've also contributed to, but how she manages a busy website like The Write Life.In this episode I talk to Jessica about:The Write Life bundleOpportunities for freelance writersHow she manages the workflow for a busy websiteHow she creates traffic to her siteThe type of content she enjoys writing Resourcesthewritersbundle2020The Write LifeJessica Lawlor NewsletterSupport the show (https://becomeawritertoday.com/join)

In the fifth episode of Brad Marley's Podcast, Brad chats virtually with Jessica Lawlor to learn how she turned a blog into a business, how her work has been impacted by COVID-19, and why the word "that" should be eliminated from 99 percent of all writing. Twitter: @jesslaw https://jessicalawlor.com/ 

An interview with Jessica Lawlor, a self made entrepreneur who runs her own content management PR company with a pretty spectacular list of clients. Jessica discusses some of the hurdles she faced when quitting her job to start her own company and what she learned along the way.

Today I’m talking to my good friend Matt Medeiros. We both share a passion for podcasting and content creation in general. On top of talking about getting involved in local businesses, and legacy, we dig deep on putting content out into the world. First you learned about content strategy from Jessica Lawlor. Now you’ll learn […] The post Growing Your Business Through Podcasting with Matt Medeiros appeared first on How I Built It.

Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this year, and in this episode, Jessica talks about how you can too. We chat about content calendars, answering important questions regarding your […] The post Get More Clients Using Content, with Jessica Lawlor appeared first on How I Built It.

In this class, I'm joined by Jessica Lawlor, a freelance expert, writer and trainer who shows us some tools and strategies on how you can build a highly successful freelance writing business. Freelance writing is one of the most profitable, in-demand niches to get into and is growing significantly. Today we talk about some of the skill sets and tips on how you can become an effective freelance writer!   Podcast Outline:   0:00 - Opening thoughts 0:47 - Introduction to Jessica Lawlor 1:54 - Opportunities available for people who want to be freelance writers in 2020   3:06 - Two different ways to look at freelance writing: 1) Journalistic freelance writing 2) Content marketing   3:44 - How there were more narrow opportunities for writers in the past, but the sky's the limit now: More common to see qualified, skilled seasoned writers choosing the freelance route: Creating their own schedules Having more flexibility to write about what they want Creating a different kind of life doing the writing that they really love vs. what they were doing before   5:25 - Requirements to be a writer: Find something that you're passionate about. Start with your own stories first.   9:48 - Strategies on how to enter the freelance writing space and find success:   1. Start with your own stories first. Blog Articles on LinkedIn Instagram   2. Develop a portfolio of your work.   3. Showcase your portfolio: Have your own site. Develop your personal brand and blog. Use free portfolio sites.   4. Two ways to take your writing to another site: Start with an idea for an article and write a pitch to an editor. Pitch a dream publication or outlet directly. (Understand the style and the type of pieces they're looking for, and tailor your pitch specifically to the publication or outlet.)   14:55 - How blogging and showcasing your work can attract freelance writing gigs 17:10 - How business owners need writers to help with their content   18:05 - How to set your pitch apart: Do your homework. In your email, address the editor by name. Lay out your pitch in just a couple of sentences, not just a headline. What are you going to be talking about in the article? What is the reader going to learn? Why are you pitching this idea to the site you're pitching it to? Mention who you might interview or speak with. Keep it short and simple (no more than a paragraph or two). Wait and see. Follow up after a week. After that, let the idea go and take it to another publication.   21:16 - How to get on the editor's good side once you land the pitch: Ask the editor if they have submission guidelines or a style guide. Read other articles on the site to emulate the style.   23:16 - Advice for those just starting their freelance writing business: Get involved in writers communities and social media.   25:47 - Encouragement that one-off projects can turn into long-term contracts 27:49 - How to learn more about Jessica's work 29:00 - Final thoughts   Resources and tools discussed in this episode:   Learn more about Jessica Lawlor:  Jessica Lawlor & Company: https://jessicalawlor.com/ Jessica's log: https://jessicalawlor.com/blog/  Jessica on Twitter (@jesslaw): https://twitter.com/jesslaw?lang=en  Jessica on Instagram: https://www.instagram.com/jessicallawlor/?hl=en    The Write Life: https://thewritelife.com/  Facebook Community: https://www.facebook.com/thewritelifesite    Muck Rack: https://muckrack.com/  LinkedIn: https://www.linkedin.com  Instagram: https://www.instagram.com/?hl=en  HARO (Help a Reporter Out): https://www.helpareporter.com/  Huffington Post: https://www.huffingtonpost.ca/  Where to Pitch: https://wheretopitch.com/  Sonia Weiser on Twitter (@weischoice): https://twitter.com/weischoice?lang=en

Check out Jessica's company—JL&Co—and her blog. Here is the piece of hers I read from, along with two more of her favorite pieces. This Inspirational Quote Absolutely Drives Me Up a Wall Goodbye to Getting Gutsy: Why I'm Letting Go of a Piece of My Brand * 3 Reasons I Knew It Was the Right Time to Quit My Job and Start My Business You can also find her on Instagram at @JessicaLLawlor, on Twitter at @JessLaw, on Facebook at @JessicaLawlorandCompany, and on LinkedIn at @JessicaLawlor.

With the rise of trends like the “gig economy,” more and more professionals are finding room to build side hustles and passion projects to go along with their more traditional 9-to-5 jobs. But when is the right time to transition that side gig into a full-time career? Today’s guest has some stellar advice about how to know if and when your passion project should become your job.   Meet Jessica Lawlor, CEO of Jessica Lawlor and Company. Jessica was working in the corporate PR world when she decided to trust her instincts and leave her job. She launched J.Lo and Co., her own communications agency that focuses on content management, development, public relations, social media strategy, and branding.   In this episode, Jessica shares her own journey to building her dream career and the day-to-day challenges of running a business, plus tips on how a focus on mindfulness made it all possible.   In This Episode Why nurturing multiple passions is good for you (and your business) Some of the major challenges of running a business How tools like yoga and meditation can make you a more mindful entrepreneur The importance of energy management in addition to time management How Millennials business owners might differ from other entrepreneurs   Quotes in This Episode “I think that having multiple passions makes you a better person, a better employee. I personally think it just makes you more well-rounded.” —Jessica Lawlor   “I truly have turned all of my passions into my career… Which sounds like a dream, right? It really does. But, it's something that I've struggled with because, now, I feel like I have no hobbies, and I have no passions. It's great to do all these things that I love on a day-to-day basis, but they still are work. And they're things that then you need to take a break from, from time to time.” —Jessica Lawlor   “It's okay to change and to pivot at any time… That's the beauty of doing this on your own. You don't have to ask permission to make a change.” —Jessica Lawlor   “What I want people to know about being a millennial business owner, and my fellow millennials, is that I think more than ever, we just know what we want, and we aren't afraid to go after it.” —Jessica Lawlor   “Start now. Start where you are. And if you have a passion or something you're excited about, do it now, and do it on the side of your job.” —Jessica Lawlor   Resources Calm: Meditation to Relax, Focus, & Sleep Better jessicalawlor.com Connect with Jessica on Twitter

Today we are chatting with Jessica Lawlor. Jess is a communications professional, writer, personal branding expert and speaker in the Philadelphia area. After six years in the corporate PR world, Jessica left her job this spring to run her own communications agency, blog, and brand, and to teach yoga. We chat about her time management now that she is self-employed and how yoga brought new inspiration to her life. Here’s where to find Jessica: Website: http://jessicalawlor.com Yoga: http://jessicalawlor.com/yoga/ Twitter: https://twitter.com/jesslaw Facebook: https://www.facebook.com/jessicallawlor Instagram: https://www.instagram.com/jessicallawlor/ Pinterest: https://www.pinterest.com/jessicalawlor/ LinkedIn: https://www.linkedin.com/in/jessicalawlor Snapchat: @jessicalawlor Here’s where to find Ashley: Website: https://www.BrooksEditorial.com Twitter: https://twitter.com/brookseditorial Instagram: http://instagram.com/brookseditorial Pinterest: http://pinterest.com/brookseditorial Here’s where to find Abbigail: Website: https://www.InkwellsandImages.com Twitter: https://twitter.com/abbigailekriebs Instagram: https://www.instagram.com/abbigailekriebs/ Facebook: https://www.facebook.com/inkwellsandimages/ Mini Book Club: Yes, Please by Amy Poehler Ask Gary Vee by Gary Vaynerchuck The Life-Changing Magic of Tidying Up by Marie Kondo Maybe In Another Life by Taylor Jenkins Reid Modern Romance by Aziz Ansari Six of Crows by Leigh Bardugo Quotes from this Episode: “I have no deadlines, which is a good thing AND a bad thing.” - Jessica “I’m still trying to do my most creative writing first thing in the morning.” - Jessica “You have a chance to get that first energy burst out on whatever is most important.” - Ashley “Having that set amount of time forced me to only work on what was most important for that day.” - Jessica “Online work expands to fill up the time you have available.” - Ashley “I’m trying to be gentle with myself, knowing that I have all these hours ahead of me in a day.” - Jessica “I do my creative work in the morning and my afternoons are a little more social.” - Jessica “The definition of Getting Gutsy is stepping outside of your comfort zone to live a life that makes you truly happy.” - Jessica “Emailing people to be guests on this podcast have been some gutsy moments for Ashley and I.” - Abbigail “It’s worth sitting down to write even if you never get a book deal.” - Ashley “It’s much, much harder to sit down and do the thing that you are passionate about. But the key really is in getting started.” - Jessica “Those goals I have for a couple of years down the line start with writing tomorrow’s blog post.” - Jessica “Sometimes ideas can be exhausting.” - Abbigail “I have found so much creativity through my yoga class and through my yoga teaching.” - Jessica “It doesn’t seem to matter where you are at, someone else is in the same place.” - Abbigail

Missions

Jessica Lawlor from JessicaLawlor.com is featured in this episode where she shares her experience about starting her blog over from scratch when she realized her niche was too small for her and all about how to #GetGutsy. She talks about the fear that comes along with starting over, going against the "pro blogger's" best advice, and pushing yourself outside of your comfort zone. Jessica shares how her community has created her current brand (Get Gutsy), and the opportunities that being online can lead to.

Jessica Lawlor from JessicaLawlor.com is featured in this episode where she shares her experience about starting her blog over from scratch when she realized her niche was too small for her and all about how to #GetGutsy. She talks about the fear that comes along with starting over, going against the "pro blogger's" best advice, and pushing yourself outside of your comfort zone. Jessica shares how her community has created her current brand (Get Gutsy) and the opportunities that being online can lead to. Get full show notes and more information here: LaunchYourself.co/session11