https://www.veracityagency.com/blog/podcast/ PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get int…
6.5 years, 192 episodes and around 40,000 downloads later, I'm calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it's beginning to feel like an obligation, I know it's time to say goodbye. Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality. On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland's AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools. Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women's Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region. Read the full write-up here: https://www.veracityagency.com/podcast/re-run-libra-forde/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance. Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on today's PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course. Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you. Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/ Learn more about your ad choices. Visit megaphone.fm/adchoices
After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections. Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA's 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what's necessary, even when it's hard. Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read. Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part. Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we're introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff. A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a strong understanding of PR and a desire to continue growing, Cailyn was recently promoted to Account Executive. Read the entire write-up at: https://www.veracityagency.com/podcast/cailyn-tegel-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predictions blog post next week. Read the entire write-up at: https://www.veracityagency.com/podcast/2023-marketing-predictions/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry. Read the entire write-up at https://www.veracityagency.com/podcast/lori-gaffney-borders-perrin-norrander/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionally. Read the full write-up at https://www.veracityagency.com/podcast/erin-diehl/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On today's episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland's most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland. Read the entire write-up at https://www.veracityagency.com/podcast/pat-welch/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company's core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders. Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn't line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries. Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery. Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in's and out's of the customer success industry. We didn't expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all. Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the spirit of getting organized, Amy's newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It's About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their time productively. As we all know, organization is a necessary, but sometimes tricky, part of PR, but by incorporating some of these tips, you might find great results. Read the entire write-up at https://www.veracityagency.com/podcast/anna-dearmon-kornick/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing. Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
An AMA Puget Sound Interview with Julie Lichtenberg Amy Rosenberg had the opportunity to interview on AMA Puget Sound's Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies. See the entire write-up at https://www.veracityagency.com/podcast/start-brewing-thought-leadership/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine's experience reporting during the pandemic, how it affected investigations, changes in education reporting, and tips for PR people pitching TV. Read the entire write-up at https://www.veracityagency.com/podcast/christine-pitawanich/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We're going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica's company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During this conversation, Jessica chats with host Amy Rosenberg about the important role podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media types and more. Read the entire write-up at https://www.veracityagency.com/podcast/monetizing-the-mic/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter's school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle's We Can Do Hard Things. Plus, a shout out to: Chris Penn's Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL). -- A note from Amy: Wow, now I don't feel all a mess. I sat down to record a solo podcast today because I felt I needed to say something about our country sliding backward 50 years. But instead, what came out was a jumble of varying initiatives I am thinking about, feeling overwhelmed by all the things to focus on. Since there wasn't anything I could come up with to say about reproductive rights (as I explain here that the overturning of Roe v. Wade is too new for coherent thought), I directed people to Glennon Doyle's podcast, We Can Do Hard Things and their latest episode on Four Things to Do Next. I was happy to hear from them that everything concerning our right to create the lives we want — such as living in a world without gun violence and racism — is connected to reproductive justice. So, working on diversity, equity and inclusion — as I explain that I have been doing lately in my newly assigned role as “Table Flipper” — also somehow addresses reproductive rights. Same with how working on gun control — as I explain my aim of joining Moms Demand Action — is another way of working on reproductive justice. First things first. Laugh a little as you learn how I have flipped some tables lately at a local Catholic school in my quest to demand a more just society for my daughter and her friends. And then hear my redirection of interesting podcasts to listen to and ways to think about your future involvement in the large task that is ahead. Listen to this amazing episode about Four Things to Do Next (Apple, Spotify), and maybe we'll start to feel a little better while embracing the daunting task that is ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it's like running PR campaigns in so many different parts of the world. Read the entire write-up at https://www.veracityagency.com/podcast/pr-globe-trotting/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader. Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates for black voices in PR and advertising. Amy and Fatou discuss creating an inclusive platform for PR practitioners, what diversity in PR looks like today, and if PR practitioners should address diversity, equity and inclusion (DEI) with their clients. For the entire write-up visit https://www.veracityagency.com/podcast/pr-industry-change/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an illuminating conversation about the future of the internet. Read the entire write-up at https://www.veracityagency.com/podcast/web3-and-nfts/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Amy on today's PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
During this week's PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR. Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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