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https://www.veracityagency.com/blog/podcast/ PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get int…

Veracity


    • Jul 19, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 33m AVG DURATION
    • 196 EPISODES


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    Latest episodes from PR Talk

    A Body Of Work: Amy's Final PR Talk Episode

    Play Episode Listen Later Jul 19, 2023 17:01


    6.5 years, 192 episodes and around 40,000 downloads later, I'm calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it's beginning to feel like an obligation, I know it's time to say goodbye.  Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Elements of AI Governance with Janet Johnson and Ali Maaxa

    Play Episode Listen Later Jun 14, 2023 44:42


    Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality.  On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland's AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools.  Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Re-run: A Motivational Minute with Libra Forde

    Play Episode Listen Later May 31, 2023 48:40


    In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women's Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region. Read the full write-up here: https://www.veracityagency.com/podcast/re-run-libra-forde/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    AI Strategy in Your PR Software with Cision's Antony Cousins

    Play Episode Listen Later May 17, 2023 25:21


    Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.  Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen

    Play Episode Listen Later May 3, 2023 32:26


    Joining Amy on today's PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course.  Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana

    Play Episode Listen Later Apr 19, 2023 32:26


    Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you.  Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Stop Networking and Start Building Relationships with Dan Bruton

    Play Episode Listen Later Apr 5, 2023 26:29


    After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections.  Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Doing the Hard Thing in a Diverse World with Dr. Felicia Blow

    Play Episode Listen Later Mar 22, 2023 31:54


    On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA's 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what's necessary, even when it's hard.  Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster

    Play Episode Listen Later Mar 8, 2023 39:50


    Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read.  Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Reigniting Diversity Equity and Inclusion Efforts with Neil Foote

    Play Episode Listen Later Feb 22, 2023 32:26


    In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part. Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Growth, Lessons and Everything in between with Cailyn Tegel

    Play Episode Listen Later Feb 1, 2023 40:24


    On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we're introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff. A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a strong understanding of PR and a desire to continue growing, Cailyn was recently promoted to Account Executive. Read the entire write-up at: https://www.veracityagency.com/podcast/cailyn-tegel-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    2023 Marketing Predictions from Recent PR Talk Guests

    Play Episode Listen Later Jan 11, 2023 12:27


    In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predictions blog post next week. Read the entire write-up at: https://www.veracityagency.com/podcast/2023-marketing-predictions/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    PR Cheats | Chapter Nine

    Play Episode Listen Later Jan 4, 2023 21:11


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Lori Gaffney of Borders Perrin Norrander Owns It

    Play Episode Listen Later Dec 28, 2022 37:17


    This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry. Read the entire write-up at https://www.veracityagency.com/podcast/lori-gaffney-borders-perrin-norrander/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Press Conferences | Chapter Eight

    Play Episode Listen Later Dec 21, 2022 7:57


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Leaders Can “Improv” Company Culture With Erin Diehl

    Play Episode Listen Later Dec 14, 2022 30:58


    Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionally. Read the full write-up at https://www.veracityagency.com/podcast/erin-diehl/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How To Take Photos & Shoot Video for Press | Chapter Eight

    Play Episode Listen Later Dec 7, 2022 12:27


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Pat Welch Built Her Business by Choosing Collaboration Over Competition

    Play Episode Listen Later Nov 30, 2022 42:23


    On today's episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland's most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland. Read the entire write-up at https://www.veracityagency.com/podcast/pat-welch/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Operating Like a Newsroom + Photos | Chapter Eight

    Play Episode Listen Later Nov 23, 2022 17:50


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Staying Ahead of the Digital Curve: The Point of PR is Not PR

    Play Episode Listen Later Nov 16, 2022 81:14


    Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company's core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders. Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Pitching Podcasts | Chapter Seven

    Play Episode Listen Later Nov 9, 2022 13:01


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3

    Play Episode Listen Later Nov 2, 2022 41:00


    Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn't line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries. Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Radio | News, Entertainment & Music | Chapter Seven

    Play Episode Listen Later Oct 26, 2022 14:29


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    music pr public relations news entertainment
    Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie

    Play Episode Listen Later Oct 19, 2022 35:47


    Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery. Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Who To Pitch for TV | Chapter Six

    Play Episode Listen Later Oct 12, 2022 8:42


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Developing Long-Term Relationships Through Customer Success with Muck Rack's Vanessa Neurohr

    Play Episode Listen Later Oct 5, 2022 25:07


    Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in's and out's of the customer success industry. We didn't expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all. Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Weekend News & Morning Shows | Chapter Six

    Play Episode Listen Later Sep 28, 2022 13:50


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Managing Time Within the Chaos of PR with Anna Dearmon Kornick

    Play Episode Listen Later Sep 21, 2022 58:06


    In the spirit of getting organized, Amy's newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It's About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their time productively. As we all know, organization is a necessary, but sometimes tricky, part of PR, but by incorporating some of these tips, you might find great results. Read the entire write-up at https://www.veracityagency.com/podcast/anna-dearmon-kornick/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    TV Timelines | Chapter Five

    Play Episode Listen Later Sep 14, 2022 11:02


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Focusing On What You Can Control with Jenn Hanson-dePaula

    Play Episode Listen Later Sep 7, 2022 36:40


    If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing. Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Contributed Articles | Chapter Five

    Play Episode Listen Later Aug 31, 2022 8:53


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Start Brewing Up Your Thought Leadership Efforts

    Play Episode Listen Later Aug 24, 2022 37:20


    An AMA Puget Sound Interview with Julie Lichtenberg Amy Rosenberg had the opportunity to interview on AMA Puget Sound's Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies.  See the entire write-up at https://www.veracityagency.com/podcast/start-brewing-thought-leadership/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Editorial Calendars | Chapter Five

    Play Episode Listen Later Aug 17, 2022 11:48


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Behind the News with Christine Pitawanich: An Education in Pandemic Reporting

    Play Episode Listen Later Aug 10, 2022 28:00


    This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine's experience reporting during the pandemic, how it affected investigations, changes in education reporting, and tips for PR people pitching TV. Read the entire write-up at https://www.veracityagency.com/podcast/christine-pitawanich/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Print Timelines & Who To Pitch (titles) Print & Online | Chapter Five

    Play Episode Listen Later Aug 3, 2022 18:12


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Building Your Media Lists | Chapter Four

    Play Episode Listen Later Jul 20, 2022 12:44


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    ‘Monetizing the Mic' with Jessica Rhodes

    Play Episode Listen Later Jul 13, 2022 31:25


    We're going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica's company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During this conversation, Jessica chats with host Amy Rosenberg about the important role podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media types and more. Read the entire write-up at https://www.veracityagency.com/podcast/monetizing-the-mic/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Media Etiquette | Chapter Four

    Play Episode Listen Later Jul 6, 2022 14:40


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Just Amy: On Being a Table Flipper

    Play Episode Listen Later Jun 29, 2022 27:13


    In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter's school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle's We Can Do Hard Things. Plus, a shout out to: Chris Penn's Almost Timely News, 26-June-2022: Good Habits Lead to Great Change (WARNING: POLITICAL). -- A note from Amy: Wow, now I don't feel all a mess. I sat down to record a solo podcast today because I felt I needed to say something about our country sliding backward 50 years. But instead, what came out was a jumble of varying initiatives I am thinking about, feeling overwhelmed by all the things to focus on.   Since there wasn't anything I could come up with to say about reproductive rights (as I explain here that the overturning of Roe v. Wade is too new for coherent thought), I directed people to Glennon Doyle's podcast, We Can Do Hard Things and their latest episode on Four Things to Do Next. I was happy to hear from them that everything concerning our right to create the lives we want — such as living in a world without gun violence and racism — is connected to reproductive justice.   So, working on diversity, equity and inclusion — as I explain that I have been doing lately in my newly assigned role as “Table Flipper” — also somehow addresses reproductive rights. Same with how working on gun control — as I explain my aim of joining Moms Demand Action — is another way of working on reproductive justice.    First things first. Laugh a little as you learn how I have flipped some tables lately at a local Catholic school in my quest to demand a more just society for my daughter and her friends. And then hear my redirection of interesting podcasts to listen to and ways to think about your future involvement in the large task that is ahead.   Listen to this amazing episode about Four Things to Do Next (Apple, Spotify), and maybe we'll start to feel a little better while embracing the daunting task that is ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Blog Posts | Press Kits | Media Drops | Your PR Toolbox | Chapter Three

    Play Episode Listen Later Jun 22, 2022 19:08


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    PR Globe Trotting From Germany to Dubai with Kat Hicker

    Play Episode Listen Later Jun 15, 2022 35:45


    On this week's episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it's like running PR campaigns in so many different parts of the world. Read the entire write-up at https://www.veracityagency.com/podcast/pr-globe-trotting/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Press Pitch & Photos | Your PR Toolbox | Chapter Three

    Play Episode Listen Later Jun 8, 2022 17:12


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ethical Dietary Supplement Marketing

    Play Episode Listen Later Jun 1, 2022 41:20


    Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader. Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Press Release II | Your PR Toolbox | Chapter Three

    Play Episode Listen Later May 25, 2022 20:11


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    A Call for Change with PR Girl Manifesto

    Play Episode Listen Later May 18, 2022 39:37


    In this week's episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates for black voices in PR and advertising.  Amy and Fatou discuss creating an inclusive platform for PR practitioners, what diversity in PR looks like today, and if PR practitioners should address diversity, equity and inclusion (DEI) with their clients. For the entire write-up visit https://www.veracityagency.com/podcast/pr-industry-change/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Press Release I | Your PR Toolbox | Chapter Three

    Play Episode Listen Later May 11, 2022 15:24


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Talking Web3 and NFTs with Joseph Jaffe

    Play Episode Listen Later May 4, 2022 52:45


    Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an illuminating conversation about the future of the internet. Read the entire write-up at https://www.veracityagency.com/podcast/web3-and-nfts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Forget Your Story | Chapter Two

    Play Episode Listen Later Apr 27, 2022 8:52


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Where's the Culture – Marketing Connection? Right Here with Emmy Thomas

    Play Episode Listen Later Apr 20, 2022 32:14


    Joining Amy on today's PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    marketing brand culture marketing
    PR 101, PR Mindset & PR Roles | Chapter One

    Play Episode Listen Later Apr 13, 2022 21:04


    In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Why You Need Data in Your PR Strategy with Christopher Penn

    Play Episode Listen Later Apr 6, 2022 32:47


    During this week's PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR. Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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