Become a Media Maven

Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you're not familiar with Atomic Habits, here's a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That's why I'm going to summarize key takeaways from the book Atomic Habits by reading what I've highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let's go!In this fourth part of the series, I'll share my notes and lessons from the fourth section: Make it SatisfyingJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.If you're not familiar with Atomic Habits, here's a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That's why I'm going to summarize key takeaways from the book Atomic Habits by reading what I've highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let's go!In this third part of the series, I'll share my notes and lessons from the third section: Make it EasyJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

This is the first book I've read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I'm doing this selfishly because I think this is a great way for me to retain what I read.I've read so many great non-fiction books, but when I try to remember what I learned, I'm blank.So here's hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.If you're not familiar with Atomic Habits, here's a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That's why I'm going to summarize key takeaways from the book Atomic Habits by reading what I've highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let's go!In this second part of the series, I'll share my notes and lessons from the second section: Make it AttractiveJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

This is the first book I've read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I'm doing this selfishly because I think this is a great way for me to retain what I read.I've read so many great non-fiction books, but when I try to remember what I learned, I'm blank.So here's hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.If you're not familiar with Atomic Habits, here's a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That's why I'm going to summarize key takeaways from the book Atomic Habits by reading what I've highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let's go!In this first part of the series, I'll share my notes and lessons from the first section: Make it ObviousJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more clients.Unfortunately, LinkedIn Live audio events don't automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to.For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com.Don't forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/She offers:

Today, we're walking and talking about my book launch. I'll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live. If you've thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value.Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk.For more on Anna David's helpful course, check out Legacy Launch Pad Publishing here.For the book, visit Become a Media Maven here.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. In this episode, I share the 5 reasons behind my decision.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses.In this episode, he shares the five growth levers and uses the example of building a newsletter to get specific on each topic.Follow @yongsoochung on X to learn more about Yong-Soo Chung.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.Then, when one hits, the five things to do to handle the crisis.In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you're a team of 1 or 100. We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. Click here to connect with Linda Zebian on LinkedIn.Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

So many people want to know how to do their own public relations… when they're ready.It's shocking how many excuses I hear from people on why they're not ready.Not big enough. Not well known yet. Not making enough money. Don't have a team. Still have a full-time job.The beauty is, PR is what makes you all of these things.Here's how.1. Not big enough? Low on money. Need sales, need leads… need attention. That's what PR does.2. Not well known yet? Low on attention. That's what PR does.3. Not making enough money? Low on sales, need leads… need attention. That's what PR does.4. Don't have a team? Low on clients. Need leads… need attention. That's what PR does.5. Still have a full-time job? Low on money. Need sales, need leads… need attention. That's what PR does.In this episode, I'm sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.Plus, I'll give you four things to evaluate that will help you make your decision.This week, I'm offering $200 off my Media Mentoring Program. Plus, I'm offering something I've never offered before to people who join NOW. It's a mastermind call!But, you need to join by Sat. Oct. 7th, 2023.Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I'm going to break down the who, what, when, where, why, and how in this episode.If you haven't jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program. We worked on her very first pitch together which turned into a live 5-minute TV segment.To see that pitch, just visit TheExactPitch.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people.It's been nearly five years since I recorded it and because it's how you turn publicity into profit, it's time for an update.But instead of rehashing 35, I'm going to share the top 10 things to do.If you're subscribed to my newsletter, you'll get a free checklist you can download of these things, so make sure you're signed up at MediaMavenNews.com.Speaking of my newsletter, I'm also going to give away a copy of Alex Hormozi's new book $100M Leads, so make sure you're subscribed for a chance to win one.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.What exactly is a contributed article? Why should you care? I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact. So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I'm going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:LinkedIn PostCastmagicAgorapulseJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I consider a flywheel a system. It's an order of doing things that once started, should keep going. One thing leads to the next.You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.I decided to create a content flywheel on paper. It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution. Why content?When I look at how I get most of my leads and my clients, it's from my content. Even if it's not directly from my content, people look me up and check me out before deciding to contact me. My content is a big factor in their decision. So, this is a behind-the-scenes look at my content flywheel. If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode. You can also get the transcript for this episode and complete show notes there too. Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It's marketing. The sales come afterward.I don't like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it's not sales. It's marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.First, they were ready for conversions. When you're ready, do these five things.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

This issue has been plaguing the media and public relations industries for years. It's paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it's safe and a way to make sure you don't waste your money. When they say that, they're just trying to get your money with little regard for their reputation or theirs.By doing this, a PR agency is guaranteeing results. Right off the bat, that's a red flag. First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.Sometimes, they pitch and only charge you when they land something and call it a day. I'll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that's a whole different, darker story. I've done many episodes on this before so those out on the podcast.The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage. In this podcast episode, I explain why.When you're ready, here are three ways I can help you.1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. ​This masterclass is FREE!​2. In three hours, I'll teach you how to pitch the media to earn publicity and turn it into profit. ​Click here to join my bootcamp now.​3. Are you ready to bring PR in-house? ​In my Media Mentoring Program​, you or a VA can learn how to become a publicist with the skills of a big PR agency.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I'm sharing the things I'm going to do and why I'm going to do them. Some things and resources mentioned in this podcast include:Josh Spector's Skill SessionsThe Lab with Jay ClouseThe Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it's easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week's episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media's attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you'll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmKey takeaways from the episode and more about Christina Nicholson:Learn more about Media Maven.Connect on Facebook.Follow on Twitter.Connect on LinkedIn.Follow on Instagram.Email Christina@MediaMavenAndMore.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.Some resources mentioned in this episode:Pumpkin PlanSuperfansInfluencer Entrepreneur Podcast@Jenny_Melrose on IGJennyMelrose.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I've known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. Pat shares how his business didn't start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.Listen to learn more about how to build an audience to grow your brand to help more people and make more money.If you want to learn how to make money podcasting, check out his podcast courses:Power-Up PodcastingAMP'd Up PodcastingJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. They also hold you back from pitching to the media because you don't think you're ready or big enough. I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have on your reputation, visibility, and overall success.If you want to get started for free and you haven't taken my hour-long masterclass, join at EarnMediaNow.com.For a little more, get into my bootcamp at PitchPublicityProfit.com.And of course, my Media Mentoring Program has it all. It's a 10-week program that teaches you everything you need to know with accountability as you execute at MediaMentoringProgram.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Spin Sucks invented (and copyrighted) the PESO Model. I've recently been binging all of Gini Dietrich's stuff… and this is her jam. It's an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.P: PaidE: EarnedS: SharedO: OwnedWhether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. Resources mentioned in this episode:Spin Sucks: https://spinsucks.com/My Newsletter: https://www.mediamavenandmore.com/newsletter/My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/The Media Mentoring Program: http://mediamentoringprogram.com/Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.Listen to what's on mine!Resources mentioned in this episode:Check out my online course at MediaMentoringProgram.comJoin my newsletter at MediaMavenAndMore.com/newsletterSee how we can work together at MediaMavenAndMore.com/work-togetherJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. Why you should be a guest on a podcast:To be introduced to new peopleGet leadsTo turn leads into salesBiggest mistakes people make:The pitches are too longTalking points are too genericPitches are too promotionalWhat to do instead? That's what this podcast is all about!Resources mentioned in this episode:My online “one-sheeter”Pitch Publicity Profit BootcampThe Media Mentoring ProgramThe exact pitch I sent to Pat Flynn35 Things to Do After You Earn Media CoverageTry Agorapulse for free for 30 daysJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Should you hire a coach or buy an online course? There is a big difference between the two. Generally speaking, with a coach, you get more individualized help. With a course, it's a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.I've done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won't be the next year.Some resources mentioned in this episode:Inside my 10 business coaching and mastermind decisionsMediaMentoringProgram.comBook recommendation: Secrets of the Millionaire MindJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

You need to be ready when you're invited on a podcast or an opportunity comes up you weren't expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.Let's make sure that's you instead of them.Last week I talked about two ways to know if you're ready for PR. Hopefully, you realized you are, so now let's cover what you need to be ready to land coverage when opportunities come knocking.These first two I will breeze by because I mentioned them last week.Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don't think you are, go back and listen to or watch  the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) For more on this from a media perspective, check out the first hour of Pitch Publicity Profit by clicking here.Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation. Now, you need to help the journalist do their job by:Being available ASAP. Willing to work fast.Having high-resolution images, low-resolution images. Use my link to try out Canva Pro for free to get these things in the right size and format in seconds.Camera and microphone - airpods and a cellphone work fine!Sharing power. I don't mean the size of your audience. I mean the common courtesy to just share what is printed, published, or aired.The confidence to just do it. Go back and listen to or watch the episode from April 4th for help with this. If idiots can earn coverage, you can too. Some resources mentioned in this episode include:4 Ways to Beat Imposter Syndrome in Just 15 MinutesPitchPublicityProft.com30-Day Canva Pro TrialJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I'm shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.People feel like they're not ready because of their perception of what they see on the outside.That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.People don't get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.They got there because they pitched a good idea at the right time. Trust me, that's better than relationships.If you answer yes to any of these questions, then you're ready to earn coverage.Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don't think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.That's it. That's all you need to earn exposure.That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That's how you grow your business. It's Business 101. Attention > Leads > Sales.Getting attention is step one. You can't have the other two without it.Some resources mentioned in this episode:4 Ways to Beat Imposter Syndrome in Just 15 MinutesPitchPublicityProft.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It's the opposite of a job.I'm all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.Not only is this advertising, but it's tricky advertising.While these pay-to-play appearances could impress people who don't know any better, you're better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine.Some resources mentioned in this episode:16Places.com to become a contributorMediaMavenAndMore.com/newsletter to join my newsletterJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.They will guarantee you coverage… and they're not wrong. You will get coverage. But what they won't tell you is that NO ONE WILL SEE IT. This is why.1. The press release is copied and pasted. That's it.2. The only way to see it is to have a long, convoluted URL.3. You don't get any SEO love from the backlink.4. No one looks at the wires.5. You have to pay hundreds of dollars for it.So what do you do instead?You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

In this episode, I'm going to share how I sold my business, Podcast Clout, and everything leading up to the sale.I'll start with how I got the idea in 2019, how I found people to build my vision, how I grew the company, and why I decided to sell it.If you've built anything and wanted to try something new, go back to what you were doing before, or have just lost passion and interest in what you built, this episode will be very helpful and give you ideas on what to do to cash in before it's too late.You can check out Podcast Clout at PodcastClout.com and learn more about the man who helped me make it all happen, Walker Deibel by clicking here. For a copy of his book, Buy Then Build, click here.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I've never been without a business coach or have been in a mastermind.I'm going to tell you who I've hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!I'm not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment. But if you're wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh's on LinkedIn and content creation. Back to business coaching and masterminding…Resources mentioned in this episode:RankIQLinkedIn Operating SystemContent Operating SystemPitch Publicity ProfitMedia Mentoring ProgramNewsletterMedia MavenPodcast CloutChristina All DayJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?Look no further because I get answers to those questions and more in this podcast episode.Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman's Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor's degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.Visit her website at https://www.alicedubin.comFollow her on Instagram at @alicedubinFollow her on Twitter at @alicedubinSonia Weiser's Opportunities of the Week If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that follow button.For more, visit MediaMavenAndMore.com/podcast.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.What does imposter syndrome look like?You don't give yourself credit. You may think it's only a matter of time until the luck runs out, and you're exposed.You're in the forest, so you can't see the trees. As more wins and accomplishments pile up, you aren't able to clear the cobwebs and look at your achievements for what they really are.Ask yourself this:"If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.1. Maybe you have the curse of knowledge blindness.2. Maybe you don't realize we are all constantly learning and can't possibly know it all all the time.3. Maybe you need to take a beat to ponder your accomplishments.4. Maybe you need to manifest being a big deal in real life… kinda.Get your wants and goals in orderThink about them via a vision board, positive affirmations, etc.Surround yourself with others doing it, listen to podcasts, join masterminds, etc.Execute. Your thoughts will influence your words, which determines your actions.Thoughts > Words > ActionsSome call it manifesting. I call it getting off your ass and making sh*t happen.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

You can't just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful. I'm going to tell you how people sabotage their own PR, so if you're doing these things, you stop… or you know better when you're ready to implement a PR strategy.1. You don't get back to us when we need you to.The media works on deadlines, so we need to hear from you ASAP. Many times, they take what's first and won't wait for what's best. Also, don't no-show an interview… because you won't have another one.2. You don't keep us in the loop.You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!3. You have unrealistic expectations.There needs to be more education in this industry because it's wild how many people think a.) it's easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want. 4. You don't speak in soundbites or good quotes.A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you're high up on the totem pole at a company, doesn't mean you're good at this. Comfort is key.5. You don't understand the news.It's not the media's job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.Christina is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.Find Christina on Instagram at @christinagalbato. For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.Trust me, this isn't to trap you and take your money. It's just how the industry works.I'm going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.1. Your PR firm plants seeds that need time to grow.2. It takes time to learn your company and plan an effective strategy.3. Quick hits don't have staying power.4. The biggest media outlets often require the most time and effort.5. The investment isn't a guaranteed ROI.If you hire anyone to handle PR for you, please  ask these questions:How many will work on your team? What PR are you getting? Traditional media, podcasts, influencers, etc. How do you pitch? Press release distribution, etc. How will we check in and know what's going on? Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what's in Pitch Publicity Profit. Some resources I mentioned in this episode include:My BootcampMy NewsletterMy InstagramJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!Last year, I approached content with a podcast first in mind. This year, I'm going YouTube first.1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.2. I pull a few one-minute snippets from the YouTube video to post short videos.3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.4. My assistant creates a pin that leads to those show notes on my Pinterest. 5. Create multiple eye-catching text copy with the help of Justin Welsh's Content Operating System.6. Add images to the multiple text posts. Then, you can post it on Instagram too.7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.Click here to try Canva Pro for free.So now we have created a:1. YouTube video2. Podcast3. Blog Post4. Pin that leads to the blog post5. Multiple text posts6. Multiple image posts7. Multiple video posts8. Carousel postsfrom just one core content creation session.I batch the content create sessions, then spend part of a day recreating all the content.I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. If there is a way I can further repurpose and I didn't mention it here, let me know!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I recently visited Southern California to visit three hotel clients of mine.Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida. That work included:1. SEO keyword research for each place I was visiting using RankIQ. Try it out here: https://www.rankiq.com/?fpr=christina332. Write the blog post with hotel client inclusion, but not promotionYou can check out the three blog posts here:What to Pack for a Trip to Palm Springs:https://christinaallday.com/what-to-pack-for-a-trip-to-palm-springs/5 Best Things to Do in Laguna Beach, California:https://christinaallday.com/things-to-do-in-laguna-beach-california/12 Best Things to Do in La Jolla, California:https://christinaallday.com/things-to-do-in-la-jolla-california/3. Kept in mind everything in the blog post during my trip/making a list4. What I didn't experience, I embedded images from Instagram 5. Took pictures and video with reels in mind6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media7. Updated my team with feedback on conversations with the client and my takeaways as a guest  Some other resources mentioned include:RankIQ: https://www.rankiq.com/?fpr=christina33My Lifestyle Blog: ChristinaAllDay.comMy Instagram: Instagram.com/ChristinaAllDayOnsen Hotel & Spa: https://onsenhotelspa.com/Art Hotel: https://arthotellagunabeach.com/Cormorant: https://cormorantlajolla.com/Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. I saw a recurring theme with three people and answer their questions here about:the amount of time it takes to write and repurpose content consistentlyfinding and following up with opportunities to be on other people's platformsfinding the right people to contact in the mediahow to get messages to stand out so people actually open an email and act upon ithow to translate attention into sales Some resources mentioned in this episode include:16 Places accepting contributors:https://www.mediamavenandmore.com/contributor/Pitch Publicity Profit: https://www.mediamavenandmore.com/publicityMedia Mentoring Program: https://www.mediamavenandmore.com/media-mentoring-program/Podcast Clout: https://podcastclout.com/My Newsletter: https://www.mediamavenandmore.com/newsletterJustin Welsh's LinkedIn Operating System:https://www.justinwelsh.me/a/2147505019/Fb2eagALJustin Welsh's Content Operating System:https://www.justinwelsh.me/a/2147507660/Fb2eagAL  Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. There is such an overlap between social media and PR. They work together, so make them work for you!Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.Share your wins on social media. This shows your TRUE expertise.Do this regularly. Don't do it once and forget it because then new followers won't see it and current followers won't remember.Connect with the person you're pitching. This is why it's important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.Don't just connect - like, comment, retweet, etc.After you pitch them, send them a tweet or message to give them a heads-up.After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.To do this seamlessly and automatically, I use Agorapulse. Try it free for 30 days here: https://www.agorapulse.com/?via=christina86Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Why do we ignore red flags as business owners? I've done it many times, but in this episode, I'm going to help you learn from my mistakes. I'm breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!Balks at your pricesAsks you to lower your pricesDoesn't respect the boundaries you've setTreats you like their employee or personal assistantWon't sign your contractRefuses to pay a depositDoesn't represent a reputable companyDoesn't have processes… and won't follow yoursHas too many cooks in the kitchenWants to hop on a call way too oftenJoin Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Let's get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.1. AgorapulseAgorapulse is my absolute favorite social media management tool.2. ConvertKitThis is what I use to build my email list and stay in touch with people. 3. CanvaI'm in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.4. SwitchPodThis tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.5. TeachableMy online course is here and makes managing The Media Mentoring Program drag and drop easy.6. GrowBotsWhen it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.7. SEMRushSEMRush has all the SEO bells and whistles.8. RankIQThis is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.9. Power-Up PodcastingBefore I started my podcast, I didn't know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.10. AMP'd Up PodcastingOnce your podcast is created, it's time to grow it!11. The LinkedIn Operating SystemIn this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.12. The Content  Operating SystemLearn Justin Welsh's highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

I love good business and personal development books. After reading so many for years, it's hard to find some that stand out above the rest. So many books are either too generic or all sound the same.These 20 books all stand out to me and are amazing when it comes to life and business. All the books below are linked via my Amazon affiliate link.Secrets of the Millionaire Mind by T. Harv EkerAtomic Habits by James ClearThe 12 Week Year by Brian P. MoranProfit First by Mike MichalowiczLimitless by Jim KwikHigh-Performance Habits by Brendon BurchardThe Five-Second Rule by Mel RobbinsThe Four-Hour Workweek by Tim FerrissBuilt to Sell by John WarrillowWe Should All be Millionaires by Rachel RodgersI'm a Badass at Making Money by Jen SinceroBuilding a Story Brand by Donald MillerClockwork by Mike MichalowiczPresent Over Perfect by Shauna NiequistThe Four Agreements by Miguel RuizTalk Triggers by Jay BaerCrush It by Gary VaynerchukYear of Yes by Shonda RhimesThe Ride of a Lifetime by Robert IgerHow Starbucks Saved My Life by Michael Gates GilClick here to listen to How to Work on Your Business Instead of In Your Business with Mike MichalowiczClick here to listen to How to Sell Your Small Business to an Industry Giant with John WarrillowJoin Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.While I don't relate to having a product business, I'm struggling to find business and personal development books that aren't too generic or sound the same.My quick takeaways and memorable parts of the book:Phil Knight doesn't seem too likable.The idea behind Nike started with a college paper. Nike grew through influencer marketing before influencer was a word.Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.Nike means the Winged Goddess of Victory.The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here's more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-itFor some reason, Nike never had money… even the year they had $140 million in sales. That's why they went public. Today, Phil Knight is worth $35.2 billion.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that! In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them. From cutting out mistakes, pauses, coughs, and everything else you don't want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!Here are some resources mentioned in this episode:Become a Contributor: 16Places.comCanva Pro Trial: https://mediamavenandmore.com/canvaNewsletter sign-up: https://mediamavenandmore.com/newsletter Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

I'm happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:Work to your strengths. Have at least one passive income product.Outsource one more thing. Join a mastermind.Analyze your money blocks.Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook.Visit her website at www.denisedt.com.Some other resources mentioned in this episode include:Chill & Prosper podcast: DeniseDT.com/podcastGet Rich, Lucky Bitch book: https://amzn.to/3VgM999Chill and Prosper book: https://amzn.to/3FdJxDePitch Publicity Profit bootcamp: PitchPublicityProfit.comChristina's YouTube channel: https://www.youtube.com/@MediaMavenAndMoreFind all episodes at BecomeAMediaMaven.com

It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things. I thought it was just me, but this isn't a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.That's why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more! Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!Find Kristy on:Instagram: https://www.instagram.com/kristyabbyyoder/LinkedIn: https://www.linkedin.com/in/kristy-yoder/Smart VAs: https://smartvirtualassistants.com/Check out my 3-day bootcamp here:Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

“I'm going to hit $90,000 from just putting videos on the internet.”Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn't - and everything else online business and content creation.Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep. Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs.YouTube: youtube.com/jessicastansberryInstagram: instagram.com/jessicastansberryFacebook: facebook.com/heyjessicallcTwitter: twitter.com/jessicastansbryTikTok: heyjessica.com/tiktokPodcast: The Fulltime Creator Podcast