Launch Yourself - Career, Business or Brand

If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you.  Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join

If you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs my word of the year, and then gets turned into a paper calendar plan, to a detailed profit plan - all the things! Launch Yourself Show Notes: https://LaunchYourself.co/session62 Launch Yourself Community: https://LaunchYourself.co/join

Dream Team Series Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business. I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind.  Launch Yourself Show notes: https://LaunchYourself.co/session61 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire

Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman.  Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results.  Launch Yourself Show notes: https://LaunchYourself.co/session60 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire

Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches.  Launch Yourself Shownotes: https://LaunchYourself.co/session59 Launch Yourself Community: https://LaunchYourself.co/join

There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments.  Get full show notes and more information here: LaunchYourself.co/58

There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead. Get full show notes and more information here: LaunchYourself.co/57

If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy. Get full show notes and more information here: LaunchYourself.co/56

Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes and more information here: LaunchYourself.co/55

Get started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis.  Get full show notes and more information here: LaunchYourself.co/54

As a course creator or service provider, having an inconsistent income can be scary, especially if you don't have your financial systems in place. Parker shares easy bookkeeping strategies (and tactics) for you to get started at any stage of your business - including when to get specialized help.  Get full show notes and more information here: LaunchYourself.co/53

Digital products, courses, and membership sites that sell are created differently than those sitting on the shelf. They are built as part of your overall business transformation statement. Learn how they fit into your business and how they can be created at scale, so that they bring you ongoing income.  Get full show notes and more information here: LaunchYourself.co/52

In today’s episode, Colleen MacDonald shares her story of becoming an ultra-marathoner after a career transition which became a catalyst for her own consulting business. Leveraging how she makes it through difficult races, she knew she had the mental aptitude to make it in her own business. Get full show notes and more information here: LaunchYourself.co/51

In today’s episode, I share with you some ways to handle a fellow entrepreneur stealing your idea - whether on purpose or by accident. And how to prevent it from happening in the future while still being able to validate your ideas and keep your creativity flowing. Get full show notes and more information here: LaunchYourself.co/50

In today’s episode, Sarah Spitsen of Feya Candles shares how she turned a failed business around through grit, lots of hard work, and listening to her gut when making big decisions. She blazed her own entrepreneurship path while always keeping her mission of giving back to the community at the core of what she does, and shares how she stays so focused. Get full show notes and more information here: LaunchYourself.co/49

In today's episode, we talk about three ways you can sell more to your email list, even if it's small, with a bonus method as well. These secrets include how to make the ask, using your emails intentionally, and when to send your emails out. Get full show notes and more information here: LaunchYourself.co/48

In today’s episode, Jarod Spiewak shares how he built his agency in an unusual way - through a freelancer exchange platform. And because he's an SEO expert, we spend about 20 minutes talking all things SEO, google search, what's working right now, and what to stay away from. Get full show notes and more information here: LaunchYourself.co/47

Learn how to start narrowing down your transformation statement for your course or digital product, by considering these four strategies to get you started: before and after, obstacles to start, just starting, and crossing the bridge. Get full show notes and more information here: LaunchYourself.co/46

In today’s episode, Megan Hamilton shares her path to entrepreneurship, stepping into showing up as who she is online, and relaunching after a launch-fail. She shares why she knew she needed to get super clear on who she serves and how she finds buyers for her course on social media - and everything in between. Get full show notes and more information here: LaunchYourself.co/45

In today’s episode, I share three reasons why copying someone else's launch plan, plug-and-play formula, or other guru playbook isn't going to lead to sales for YOUR digital product or course. The main reasons - you're missing you in that plan, you are missing so many components that make up the success of a launch, and your audience is different and has very different needs and wants. Get full show notes and more information here: LaunchYourself.co/44

In today’s episode, Mike Iskandar shares how he took a personal development project for himself and turned it into a program that he has been able to quickly scale into different iterations over the past year. And his market is super niched - his program is for tweens and teens. Learn all about how he has been able to scale it quickly while continuing to refine his process. Get full show notes and more information here: LaunchYourself.co/43

In today’s episode, I walk through eight of the biggest mistakes I'm seeing smart entrepreneurs make when it comes to their digital product or course. With each mistake, you'll learn how to easily avoid it right now and going forward, so you can be sure you are creating the absolute best product that will be profit-producing for your business. Get full show notes and more information here: LaunchYourself.co/42

In today’s episode, Stephanie Shaw shares how she started her business after finding a gap in the market for her own health that was being underserved. So she created a solution to fill that gap for herself, and then share her process and approach with other women while busting through her lack of tech or funnel knowledge at the start, to a process that is bringing her high-ticket clients into her program. Get full show notes and more information here: LaunchYourself.co/41

In today’s episode, Andréa Jones shares the behind-the-scene details about her most recent launch, a beta launch for a high-ticket hybrid program and course to a new audience. She shares her launch plan details, what worked (emails!), what didn't, and why she decided to build the content for the course component live during the delivery of the beta (versus selling a completed product). Get full show notes and more information here: LaunchYourself.co/40

In today’s episode, Melody Tholstrup shares how she took her offline local networking and marketing program, to an online program during a COVID pivot. She shares how she tested it, how she runs it, and what the plan is now going forward. Along the way, she learned how to make it as simple as possible for people to join and learn all about marketing tactics to help them grow their own business. Get full show notes and more information here: LaunchYourself.co/39

In today’s episode, Stephanie Taylor of Rent 2 Rent Success, shares all of the ins and outs of her first online launch. She took a very offline business, property management, and was able to create an in-depth online course without hardly any tech (she even skipped a sales page!). Her first launch was a success and she has now taken this course and launched it as an evergreen funnel.  Get full show notes and more information here: LaunchYourself.co/38

In today’s episode, Braden Drake, an attorney and tax professional, shares how he launched his signature course going from being a one-on-one service provider to an online business model that better fits his working style. He shares *everything* about his launch: what he did, what worked, what didn't, the metrics behind it, and several juicy details to propel your own launch to success.  Get full show notes and more information here: LaunchYourself.co/37

In today’s episode, Ashley Cox, a leadership mentor and coach, shares why she decided to end her membership program after a year. We talk alignment between your business, your products, and the customers you want to serve, as well as some "dirty little secrets" about membership sites to consider.  Get full show notes and more information here: LaunchYourself.co/36

In today’s episode, Diana Mantey of Next Generation Advertising, shares how to launch with a proof-of-concept idea, especially when your "product" is a high-ticket one-on-one service. She shares how she grew a community of high-engagers and referrers, and made launching fit her business model (not the other way around)! Get full show notes and more information here: LaunchYourself.co/35

In today’s episode, Kathy Colaiacovo of Pepper It Marketing, shares her launch experience using only organic traffic to a webinar, for her course. She also shares a few of her past launching experiences, how she plans out her launch ahead of time, and some key lessons she learned during her webinar launch.  Get full show notes and more information here: LaunchYourself.co/34

In today’s episode, Dr. Michelle Mazur, the creator of the Three Word Rebellion, shares how she pivoted her successful business into something even better-and created a movement. We also talk in-depth about her book launch which kicked off her pivot, what to do when you don't feel like you're living up to your purpose in your business, and some insights about online marketing tactics and how to really make your message work for you.    Get full show notes and more information here: LaunchYourself.co/33

In today’s episode, Danielle Cevallos, a communications business owner for 7- and 8-figure businesses, shares how she attempted a launch for her done-for-you services, and what she learned from doing so. We also talk in-depth about what it takes to have a 7+ figure business, how to grow and 10x your own business, and some lessons she learned along the way. Get full show notes and more information here: LaunchYourself.co/32

In today’s episode, Jodi Brandon - a book editor with experience in traditional and self-publishing, joins me to share how she re-launched her non-fiction book, what she teaches her clients to consider before publishing, and some funnel ideas to help grow your own book sales.  Get full show notes and more information here: LaunchYourself.co/31

In today’s episode, Amanda Genther - a designer and online strategist, joins me to share how she pivoted her online course into a low-ticket offer that generates real income. She shares exactly how she did it, what her sales process is, how to really profit from a low-ticket offer, and how you can do the same for your own business.  Get full show notes and more information here: LaunchYourself.co/30

In today’s short episode, I am excited to share what I've been up to over the past five years (growing a B2B business to 7-figures and launching over $25 million of digital products), and I'm excited to share new interviews and information nuggets with you right here, with the Launch Yourself podcast.  Get full show notes and more information here: LaunchYourself.co/29

Rick Turoczy is a serial entrepreneur with many successes under his belt - all stemming from a popular blog about the Portland, OR startup community. Rick has applied his experience to an accelerator program in Portland called PIE - the Portland Incubator Experiment. In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster).

In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster). Get full show notes and more information here: https://launchyourself.co/session28/

Ann Christiano is a professor at the University of Florida and created frank – an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world. In this episode, Ann talks about the importance of community events, how to build partnerships with others and being your most authentic self at work – and how that impacts others. Get full show notes and more information here: LaunchYourself.co/session27

Ann Christiano is a professor at the University of Florida and created frank - an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world. In this episode, Ann talks about the importance of community events, how to build partnerships with others and being your most authentic self at work - and how that impacts others.

Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth, when she realized she was a vanilla life coach. In this episode, Laura talks about her realization that she wasn't be uniquely who she is and how she pivoted her business to let her authentic self shine through... and how that impacted her business and life.

Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die-hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth when she realized she was a vanilla life coach. In this episode, Laura talks about her realization that she wasn’t uniquely who she is and how she pivoted her business to let her authentic self shine through… and how that impacted her business and life. Get full show notes and more information here: LaunchYourself.co/session26

Shannon Whitehead from Factory45.co, is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine - having a fashion sketch and then finally knowing how to get it made? In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program.

Shannon Whitehead from Factory45.co is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd). In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program. Get full show notes and more information here: LaunchYourself.co/session25

Tim Grahl, for many years, was the man behind bestselling books and authors - helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim's, I was excited to get his take on launching - and he shares with us two launches of his course, Instant Best Seller. As you'll hear, Tim shares specific and actionable information on what he did to take his course from disaster to a high-performing launch - and how you can too.

Tim Grahl, for many years, was the man behind bestselling books and authors – helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim’s, I was excited to get his take on launching – and he shares with us two launches of his course, Instant Best Seller. As you’ll hear, Tim shares specific and actionable information on what he did to take his course from disaster to a high-performing launch – and how you can too. Get full show notes and more information here: LaunchYourself.co/session24

Christie Mims believes that everyone should be happy in their career (something I fully agree with!) and she's started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy. In this episode, Christie talks about why she decided to get affiliate partners, how she's using Jeff Walker's Product Launch Strategy to deliver content and attract more customers, and what she's learning in the process.

Christie Mims believes that everyone should be happy in their career (something I fully agree with!), and she’s started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy. In this episode, Christie talks about why she decided to get affiliate partners, how she’s using Jeff Walker’s Product Launch Strategy to deliver content and attract more customers, and what she’s learning in the process. Get full show notes and more information here: LaunchYourself.co/session23

Danny Iny has been a life-long entrepreneur and is the founder of Firepole Marketing - one of the best online resources to learn how to market successfully and painlessly. Danny gained notoriety after he was featured everywhere, after writing over 80 guest posts in one year - which then urged him to create his first viral product Write Like Freddy. In this episode, Danny shares how he creates and launches successful, income-generating, and useful courses. Throughout the interview, he provides many insights, scripts, and shares his secrets to various launch and marketing strategies.

Danny Iny has been a life-long entrepreneur and is the founder of Firepole Marketing - one of the best online resources to learn how to market successfully and painlessly. Danny gained notoriety after he was featured everywhere, after writing over 80 guest posts in one year - which then urged him to create his first viral product Write Like Freddy. In this episode, Danny shares how he creates and launches successful, income-generating, and useful courses. Throughout the interview, he provides many insights, scripts, and shares his secrets to various launch and marketing strategies. Get full show notes and more information here: LaunchYourself.co/session22

Terry "Starbucker" St. Marie is a former corporate executive turned entrepreneur and Angel investor, who is known for his More Human Leadership mantra. He has a very successful blog and is in the process of launching a new magazine for entrepreneurs called Built Oregon. In this episode, Terry shares his current launch progress, why he decided to focus on building a magazine for entrepreneurs, and how to apply being More Human in every aspect of your life.

Terry "Starbucker" St. Marie is a former corporate executive turned entrepreneur and Angel investor, who is known for his More Human Leadership mantra. He has a very successful blog and is in the process of launching a new magazine for entrepreneurs called Built Oregon. In this episode, Terry shares his current launch progress, why he decided to focus on building a magazine for entrepreneurs, and how to apply being More Human in every aspect of your life. Get full show notes and more information here: LaunchYourself.co/session21