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Outrage isn't new, but the way it plays out in 2025 feels like a full-time industry. This week, it's Phillies fans brawling over a foul ball, a CEO swiping a signed hat at the US Open, Bruce Willis' family facing judgment in a Diane Sawyer interview, and American Eagle cashing in on controversy with its headline-grabbing campaign.Here's the problem: every headline slaps the same word on these stories—backlash. But backlash and blowback aren't the same thing. If you don't know the difference, you're missing the real story.In this episode, I break down:The Phillies “Ball Snatch” dad who turned a viral mess into a lesson in staying calm.The US Open “Hat Grab” CEO who folded fast—and why it saved his business.Bruce Willis' family's media strategy, turning online judgment into strategic storytelling.American Eagle's outrage marketing proves that some brands script backlash into their budget.Why the age of the public apology is over—and what leaders are doing instead.The September takeaway? Backlash reveals character. Blowback reveals strategy. And knowing which one you're seeing could be the difference between chaos and control.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
A shooting inside a Minneapolis church during a back-to-school Mass left two children dead and several others injured. The Annunciation Catholic School community was shattered. The country watched. And almost immediately, public officials and school leaders stood in front of microphones, tasked with speaking into heartbreak.In this episode, examining what was said—and how it was said—during the press conferences that followed.Joining the conversation with Molly is Greg Floyd, evening anchor and investigative reporter at WRGB-TV in Albany. A six-time Emmy winner with multiple Edward R. Murrow Awards, Greg brings deep experience in live coverage, newsroom leadership, and the complexity of reporting local stories with national weight.Together, we break down the structure, tone, and delivery of each speaker—from elected officials to faith leaders—and explore what communicators can learn from how these moments were handled.What We Cover:The context behind the headlines: children, a church, and the first week of schoolMayor Jacob Frey's restrained approach, and why one line (“These children were praying”) shaped the narrativePolice Chief Brian O'Hara's directness, structure, and use of the repeated-question techniquePrincipal Matt DeBoer's calm, clarity, and emotional authority—including a powerful reflection on older students protecting younger onesThe possible public misstep by Archbishop Bernard Hebda, and the risk of correcting others in a crisis momentHow local media elevated the story's tone, and why Twin Cities press markets matter in national perceptionThe visual language of crisis: from rolled-up sleeves to school-branded t-shirtsWhy the absence of scripts—and the presence of emotion—can carry more weight than any prepared statementWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
The Breakdown:The first move most people make in a crisis is often the one that causes the most damage. It happens when emotion outruns strategy, and the brain mistakes public pressure for personal danger. The result is impulsive action, usually in the form of a rushed post, a scrambled statement, or a desperate attempt to make the backlash go away. But the real problem isn't public. It's neurological.This episode explains why the body's threat response takes over during high-stakes moments, and how that hijack shuts down the very part of the brain responsible for leadership, regulation, and long-term thinking. It's not about judgment. It's about biology.This episode walks through what this looks like in real-time, how to recognize the signs, and what to do before speaking on the record, hitting publish, or involving legal.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today's episode, we explore the world of Public Relations and media outreach, transformed by AI and evolving digital landscapes. Our guest is Gregory Galant, Co-founder and CEO of Muck Rack, an AI-powered PR software platform used by top organizations worldwide, including Google and Pfizer. We'll discuss Muck Rack's journey, scaling a bootstrapped company, and adapting to industry shifts.Key Highlights:1. Muck Rack's Founding & Pivotal Evolution: Gregory shares the inspiration behind Muck Rack and how its pivot addressed the needs of both journalists and PR teams.2. Scaling a Bootstrapped Company & Adapting to Industry Shifts: How Muck Rack has achieved lean growth, sustained success, and the role AI plays in reshaping PR and media outreach.3. Building & Leading a Remote-First Company: The challenges and opportunities of leading a fully remote company and fostering productivity across time zones.4. Muck Rack's Innovation & Expanding Capabilities: How Muck Rack's acquisitions and new features strengthen its position as an end-to-end PR solution.5. Entrepreneurial Lessons & The Future of Communications: Key lessons learned from Muck Rack and The Shorty Awards, and trends shaping the future of communications, marketing, and journalism.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Taylor Swift didn't just pop onto her boyfriend's New Heights podcast for fun. She executed a masterclass in brand strategy. With over 16 million views and endless headlines, her first-ever appearance alongside Travis and Jason Kelce wasn't casual. It was calculated.In this episode of The PR Breakdown with Molly McPherson, a look at the strategy behind the appearance. Why it mattered, what Swift accomplished, and how it ties into her broader narrative of album rollouts, relationship optics, and reputation management. What You'll Hear About in This EpisodeThe Optics: Why Swift's on-camera presence, couple dynamics, and emotional stories humanized her brand at just the right time.Message Control: How choosing New Heights over legacy media gave her total control of the conversation.Redirection Strategy: How this appearance quietly shifted headlines away from Blake Lively's legal mess and back onto Swift's album.Cross-Brand Boost: Why this was just as beneficial for the Kelsey brand as it was for Swift.The Long Game: How this single appearance sets up Taylor's reputation, her relationship, and her album narrative for the months ahead.Why This Episode Matters Swift's appearance is a case study in modern communication—blending personal storytelling, platform control, reputation management, and viral timing. It's the kind of move every communicator, marketer, and leader should pay attention to.The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
Send us a textIn this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach.Tune in to learn more!Our Guest:Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR professionals collaborate more effectively. With a strong background in full-stack development, he focuses on creating scalable, user-friendly solutions in the media tech space.Five things you'll learn from this episode:1. How to use PR software to streamline journalist research and pitching2. Why understanding journalist preferences improves outreach effectiveness3. What data points matter most when evaluating earned media success4. How Muck Rack supports PR teams through integrations and automation5. Trends in AI, media relations, and PR measurement that pros should watch Quotables“We're building tools that PR pros actually use and value every day.” — @mattdzugan“Better media outreach starts with better journalist insights.” — @JasonMudd9“PR is evolving fast. You need the right tools to keep up.” — @mattdzugan“Good PR tech doesn't replace relationships — it enhances them.” — @mattdzuganIf you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leaving us a quick podcast review.About Matt DzuganMatt Dzugan is a senior software engineer at Muck Rack, where he helps develop tools that empower journalists and PR professionals to collaborate more effectively. With a background in full-stack development, he brings a thoughtful, systems-oriented approach to building reliable, scalable software that meets the media industry's evolving needs. His work spans from backend architecture to user-facing features, all designed to enhance the transparency, speed, and efficiency of media workflows.Beyond writing clean, maintainable code, Matt is known for his collaborative mindset and dedication to continuous improvement. He actively engages with cross-functional teams to ensure that engineering decisions align with product goals, and he's always looking for ways to optimize performance and user experience. At Muck Rack, Matt plays a key role in helping the company scale its platform to support a growing user base while staying true to its mission of supporting a free and sustainable press.Guest's contact info and resources:Matt Dzugan on X (@mattdzugan)Matt Dzugan on LinkedInMuck Rack's websiteWhat is AI Reading?Generative PulseAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
This week's PR Breakdown isn't about a corporate crisis or a press release gone wrong. It's about satire — and the way it forces a reaction.In the latest season of South Park, Matt Stone and Trey Parker have turned their aim on the Trump administration, DHS Secretary Kristi Noem, and the culture of punditry. It's not subtle. It's not sanitized. And it's definitely not for the thin-skinned.The second episode, “Got a Nut,” skewers both sides of the aisle while delivering a masterclass in what happens when satire hits a nerve. The White House called the show “irrelevant” — a statement that instantly proved the opposite. Noem leaned into the joke publicly, then undercut herself in interviews. And Charlie Kirk tried to be in on the humor while still nursing the sting.Here's what I cover in this episode:Why this season of South Park is landing harder than most political commentaryThe specific targets in Episode 2, and the satirical tactics behind themHow public figures misplay their responses to being parodiedWhy defensiveness is the loudest admission of relevanceThe crisis takeaway: When satire calls you out, your response matters more than the jokeSatire works because it holds up a mirror. In PR, what you do next decides whether people see the reflection as truth or just a caricature.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
Justin Timberlake ended his tour and dropped a bombshell on Instagram—he's been battling Lyme disease. The post was emotional, reflective, and full of gratitude. But was it also a PR move?In this episode of The PR Breakdown, examining the timing, language, and strategy behind Timberlake's statement and why it dropped when it did. This isn't about questioning the diagnosis. It's about asking the right questions, like why fans were left disappointed for months and only got an explanation after the final show.In this episode:The fan backlash that built up across EuropeWhy the statement reads polished but not personalWhat it omits and why that mattersThe PR blueprint behind celebrity health revealsHow Justin Bieber ran the same play in 2020Timberlake's pattern of silence and reinventionYou can believe the pain and still question the play. Especially when the timing is perfect and the message lands just right.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...
In episode 11 of Platform Builders, Christine Spang and Isaac Nassimi chat with Greg Galant. Greg recounts his early entrance into podcasting, social media, and eventually PR tech. He shares war stories from the early 2000s, including launching a podcast before “podcasting” was popular, creating the viral Shorty Awards, and bootstrapping Muck Rack into a multi-million dollar SaaS company. The conversation offers a unique lens on innovation, timing, media evolution, and how AI is reshaping earned media.
After NPR called me to weigh in on the Coldplay concert scandal and Astronomer's new viral ad starring Gwyneth Paltrow, a listener to the time to email to call me a “fussbucket.”You know what? I'll take it.Because here's the thing: clever marketing isn't a substitute for accountability. In this epsiode ofThe PR Breakdown, I explain why Astronomer's ad (produced by Ryan Reynolds' Maximum Effort and fronted by Gwyneth Paltrow) is a classic case of PR deflection wrapped in celebrity glitter.This episode unpacks:Why the real problem was never the kiss—it was the CEO-HR power dynamicThe danger of turning ethical breaches into punchlinesHow Maximum Effort's fastvertising campaign misread the assignmentWhat leadership accountability actually sounds like (hint: not “we've become a household name”)Want to learn what separates a temporary distraction from a lasting reputation hit? This episode is for you.Mentioned in the episode: - "5 PR Lessons from the Coldplay Concert That Took Down a CEO" - Molly McPherson, Substack (July, 23, 2025)- "The Coldplay Concert Scandal That Took Down a CEO" - PR Breakdown podcast (July 23, 2025)Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...
Muck Rack and Rebuild Local News released a new report analyzing the number of local journalists in every U.S. county.
Seventy thousand five hundred twenty-one. That's how many news stories included Andy Byron's name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown, dissecting how a viral moment spiraled into a corporate PR disaster that exposed a CEO, an HR chief, and a total breakdown in communication control.What made this story explode? Not just the video, but the silence that followed a hoax. Molly breaks down the viral ingredients:A real-life HR entanglement caught on cameraFake apologies and fake wife statementsA tech company scrambling to fact-check a fake statementAnd a resignation that came too late to stop the damageIt's a live case study in digital PR failure, and a warning for anyone who thinks “it will pass" is a good crisis response strategy in 2025.Mentioned in the episode: "Astronomer finally releases a statement." - @MollyBMcPherson, TikTok, July 17, 2025"When national television outlets ask for comment before the Novocaine wears off." - @MollyBMcPherson, TikTok, July 16, 2025"TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco." - @MollyBMcPherson, TikTok, July 16, 2025TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco - Fox News, July 19, 2025"Tell-tale signs for spotting a fake press or media statement. PR lessons from the fake "Andy Byron" and "Megyn Byron" statements." - @MollyBMcPherson, TikTok, July 22, 2025Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...
When the flood came, the warnings didn't. In this episode, a deadly cascade of communication breakdowns and the consequences of delay. At least 129 people are dead, with dozens still missing, after historic flash flooding swept through central Texas. The timeline reveals a gap between federal alerts and local action. Lives were lost in those hours.We examine what went wrong, why the local warning system never materialized despite years of requests, and how messaging from state and national leaders continues to fail the public in real-time. From delayed sirens to political deflections, this is a story about infrastructure, accountability, and the high cost of silence.Plus: the Camp Mystic aftermath, FEMA's delayed deployment, the governor's football analogy, and the backlash to a viral video that reframed the tragedy through race and privilege.The floodwaters receded. The questions haven't.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...
July appears quiet. It isn't.This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That's when reputational cracks start to widen.The timing is rarely accidental. Many of the biggest PR crises in recent years—from Lizzo's lawsuit to Drew Barrymore's strike backlash—began simmering in July and erupted by September.What's covered:How reduced oversight and lower engagement create space for reputational damageThe patterns behind summer stories that spiralCase examples including Diddy, Cuomo, Barrymore, Lizzo, Fallon, Baldoni, and LivelyThe role of social media in sustaining backlashWhy July is a critical window for transparency, not silenceAlso featured: a breakdown of how MuckRack supports proactive monitoring and sentiment tracking.Referenced Stories:Sean Combs trialAndrew Cuomo's primary upsetLizzo legal falloutWriters strike flashpointsCelebrity missteps and media strategyKey takeaway: July is not the time to disappear. For anyone managing a sensitive narrative, this is the moment to speak before being spoken about.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Learn more at https://muckrack.com Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...
In this live edition of The PR Breakdown, Molly McPherson is joined by Warren Weeks and John Perenak, the hosts of the Reputation Town podcast, to explore the widening gap between journalism and public trust. The conversation centers on CNN's Jake Tapper and his new book with Alex Thompson, Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again. Is this book a mea culpa? A career pivot? Or a strategic move to rebuild credibility?The reputation strategy behind Tapper's timingWhether journalists should profit from stories they once protectedHow media control is shifting from legacy outlets to podcasters and independent creatorsWhy access journalism is losing public trustThe pressure journalists face when reporting truth conflicts with institutional loyaltyThis episode is not just about one book or one anchor. It's about the changing role of journalism, the rise of independent media, and the challenge of earning trust in today's media environment.If you work in communications, follow the news closely, or just want to understand what's really happening behind the headlines, this conversation is for you.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Learn more at https://muckrack.com Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...
In this episode of Grow a Small Business, host Troy Trewin interviews Barrie Cohen, founder of BC Public Relations, about her journey of building a successful Denver-based PR firm. Since its inception in 2017 as a solo venture, the firm has grown into a dynamic team of five women. Initially focused on traditional media, BC Public Relations has diversified into digital platforms such as podcasts and YouTube. Cohen shares insights on the power of storytelling in marketing, navigating the challenges of team management, and fostering strong client relationships. She also discusses self-funding her business, leveraging AI in PR, and the transformative value of mentorship and professional development. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Barrie said the hardest thing is that we often focus too much on what we're not doing well and forget to celebrate the wins. She stressed it's easy to feel like we're constantly screwing up instead of recognizing the many little victories that come with growing a business. What's your favorite business book that has helped you the most? Barrie's favorite is “The Business of Persuasion” by Harold Burson, a pioneer in public relations. It's somewhat niche to her industry (PR), but she finds it offers great lessons on how the field started and evolved. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? She recommends The PR Podcast (specific to PR), and also listens to Mel Robbins for personal growth. Beyond that, she values reading widely and networking to learn from peers. What tool or resource would you recommend to grow a small business? Barrie recommended media databases (like Cision, Muck Rack, Meltwater). While these are mainly for PR, she highlighted how powerful the right tools can be to connect with audiences and tell your story effectively. What advice would you give yourself on day one of starting out in business? Her advice for day one in business is to keep pushing forward. Embrace the tough moments, allow yourself to feel them—maybe even shed a tear — but always rise again the next day. As a business owner, others rely on you, and the journey is a continuous one. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Keep moving forward – cry it out if you must, but get up the next day and keep going — Barrie Cohen Focus less on what you're not doing well, and take time to celebrate the small wins — Barrie Cohen You're running a business, not a charity; hire for skill, not just likability — Barrie Cohen
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, host Sara Payne is joined by Linda Zebian, Vice President of Communications at Muck Rack, for a timely and insightful conversation about the evolving—and increasingly vital—role of earned media in health marketing. With trust in the media waning, AI blurring the boundaries between fact and fabrication, and journalists facing unprecedented pressures, the landscape for marketers has never been more complex—or more full of opportunity. Drawing from her leadership at Muck Rack and her decade shaping communications at The New York Times, Linda brings a unique perspective on how earned media not only raises visibility, but delivers true business impact. Together, Sara and Linda explore what health brands must do to build credibility, foster authentic relationships with journalists, and adapt their strategies to meet new realities in 2025 and beyond. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Earned Media Is at a Pivotal Moment—Full of Challenges and Opportunity While media skepticism and AI-driven misinformation represent real threats, Linda Zebian highlights a rebirth underway: New technology, especially generative AI, is increasingly surfacing information from credible news organizations. For brands, this means investing in earned visibility and supporting traditional journalism is more valuable than ever. Genuine collaboration between PR, marketers, and journalists is the key to long-term influence. 2. Journalist Burnout Is Real—And Brands Must Respond Thoughtfully Muck Rack's annual surveys reveal significant stress and burnout among journalists: half considered quitting in the last year, with 42% having previously left jobs for mental health reasons. Despite this, most plan to stay in the field—a testament to journalism's critical role. For brands, this translates into a responsibility: be concise, targeted, and respectful when pitching. Avoid the “spray and pray” approach; respect journalists' time and workload. 3. The Anatomy of a Great Pitch: Less Is More (and Relationships Matter Most) Successful pitching is not about volume, but about relevance, brevity, and personalization. Key elements of a strong pitch include: Keep it under 200 words and send early in the week and day. Make it about the journalist's audience—not your milestone or product. One follow-up is plenty; building authentic relationships outside of pitching cycles is the real differentiator. Engage with trade and niche publications, not just national outlets, to drive meaningful impact. 4. Reputation and Authenticity Reign Supreme in a Distrustful Age Today's consumers—especially millennials and Gen Z—care deeply about brand values and authenticity. Brands must consistently stand for something meaningful, communicating it fearlessly and transparently across all channels. Reputation is shaped by every touchpoint, from earned media to social engagement to internal communications. Failing to show up in these conversations carries real risks. 5. GEO (Generative Engine Optimization) Is the Next Frontier for Earned Visibility With AI-powered content discovery on the rise, brands must look beyond traditional SEO to GEO, ensuring they are present in the reputable sources surfaced by AI tools and large language models. Earned media coverage in high-quality outlets now directly influences brand discoverability in the new information economy—as does having spokespeople who provide credible, unique, and data-backed expert insights. Thank you for joining us on the Health Marketing Collective, where strong leadership meets marketing...
AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.Part one in our special series on AI, this episode of Building Brand Gravity has hosts Steve Halsey and Anne Green kick things off with a conversation about how communicators can embrace AI to become better strategists, counselors, and learners in an era of constant change. Then, Steve sits down with Greg Galant, CEO and co-founder of Muck Rack, to unpack findings from The State of AI in PR report—exploring adoption trends, emerging professional skills, and growing gaps in training, policy, and trust.Join us as we discuss:• How generative AI is transforming PR workflows across the industry• The risks of widespread use without clear guidance or alignment• What AI adoption reveals about trust, transparency, and client expectationsStay tuned for part two, where Anne sits down with Loren King of MorganMyers to explore how AI is quietly transforming daily workflows in digital marketing and communications.
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What's really holding your learners back from absorbing the information they need? We've all been through training at some point that's either confusing or too broad, or perhaps the kind that puts you to sleep. The truth is that training and learning design are complicated. It's a balancing act between the learners themselves (how they learn, their interests and attention span), the designers (their desire to create engaging content), subject matter experts (who have the knowledge but aren't always the best teachers), and then the organization, which has its own goals to achieve.So where does learning design typically fall short? In this episode, we welcome Sara Sorenson, Product Enablement Manager at Muck Rack, and Tim Slade, Founder of The eLearning Designer's Academy, to explore the top mistakes they see in learning design, how we can get better at creating training, plus some things learners could do to help that information stick.Learning points from the episode include:00:00 - 02:45 Introduction to Sara and Tim 02:45 - 05:50 The biggest thing organizations are getting wrong about learning05:50 - 11:01 How should organizations use subject matter experts?11:01 - 14:29 Why sometimes organizations need processes, not training14:29 - 20:37 What are learners getting wrong20:37 - 25:20 Why learning at work is different to the learning experience in school or college 25:20 - 30:07 How can learning designers help learners feel okay about mistakes30:07 - 37:17 What else can we do to help learners achieve the ideal outcome37:17 - 38:13 OutroImportant links and mentions:Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasorensonid/Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/Visit The eLearning Designer's Academy: https://elearningacademy.io/Subscribe to The eLearning Designer's Academy by Tim Slade: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1
Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR In This Episode Join Karen Swim, APR and Michelle Kane as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently. What We Cover in This Episode: MuckRack's "State of AI in PR" report and key takeaways Why PR pros need to move beyond basic AI usage (like content and journalist research) Practical examples of how to use AI to save time, like creating campaign templates, summarizing research, or simplifying technical content The importance of staying ahead with AI to offer strategic counsel to clients How to address misconceptions about AI and demonstrate your own value as a professional in a tech-driven world Ethical considerations and creating responsible AI use policies Why You Should Listen: AI is here to stay, and PR professionals must not only adapt but also lead the conversation in how this technology influences communication. Whether you're already using AI in advanced ways or you're hesitant to try, this episode addresses the need to learn to integrate AI into your workflows effectively and responsibly. Episode Highlights: “What we're saying is to use AI to simplify repetitive tasks and preserve your expertise for what truly matters.” “AI isn't a vending machine. It's not magic. It's only as good as what you input, but it's a powerful assistant when used well.” “Helping clients craft AI use policies not only protects them but also establishes you as a forward-thinking, trusted advisor.” Key Points: In this episode, Karen and Michelle discuss the use of AI in public relations and communication practices. The key points are: The PR industry has been slow to adopt AI, focusing on limited use cases like content creation and journalist research, rather than exploring more efficient and strategic applications. AI can be a valuable tool for PR professionals, helping with repetitive tasks, research analysis, content writing, and developing campaign templates - freeing up time to focus on high-value, human-centric activities. There are ethical considerations around AI usage that PR professionals should be aware of and address, such as developing AI use policies and monitoring for potential misuse or negative impacts. PR professionals should make an effort to understand AI capabilities and how to leverage the technology responsibly, as it is an increasingly important part of the communication landscape. Links and Resources Mentioned: 5 Key Takeaways from Muck Rack's State of AI in PR Report - PR News Solo PR Pro Connect with Us: Visit our website: Solo PR Pro Share your thoughts and feedback: info@soloprpro.com Follow us on Instagram Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode? Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!
Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable insights for nonprofit communicators. About the guest Matt has worked in communications since 2013 after transitioning away from the lab bench following completion of his Ph.D. in the field of cancer cell biology. Since then, he has worked primarily in the non-profit sector in the UK helping organizations tell inspiring stories and research and the impact it has on society. Matt has also spent time working for a government regulator in Scotland to deliver public and government facing communications. In 2024, Matt moved to the US with his partner, and currently works at the American Association of Immunologists as their Communications Director. At AAI, Matt leads a team of two to deliver communications for AAI's membership, the public and the wider community connected to the organization. Resources Asana: https://asana.com/Muck Rack: https://muckrack.com/ Contact Matt Website: https://www.aai.org/Email: mlam@aai.orgLinkedIn: https://www.linkedin.com/in/matt-lam-phd-52998b70/
Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win? All these questions and more are addressed in the new blockbuster PR agency new business report from the PRCA. ‘Pitch Forward' is an astonishingly detailed survey of PR agencies around the UK on the critical issue of new business. The report gets up close and personal with PR agencies on their new business habits and more importantly, those of their clients and prospects. Debbie Little is the PRCA's ambassador for growth, heading up its Matchmaker service which helps clients find the right agency partner and in conjunction with 3 Gem Research & Insights and PR Software company Muck Rack, Pitch Forward covers every aspect of the pitch process and analyses what works, what doesn't and how to make sure that you pitch to the right companies at the right time, regularly. This is a fascinating journey through one of the most secretive aspects of agency leadership. Show notes Muck Rack: https://muckrack.com 3 Gem: https://www.3gem.com Debbie Little's LinkedIn profile: https://www.linkedin.com/in/debbiejackson2017/ PRCA's new web site: https://www.prca.global/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It's a highlight reel packed with the strategies and perspectives shaping what's next. In this special 2024 Wrapped episode, we've curated the most impactful moments from this season's conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it's uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans. Show Notes (00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change. (00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data. (00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership. (00:14:02) Todd O'Neill: How AI is rapidly changing the SEO landscape. (00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape. (00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets. (00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences. (00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast's reach. (00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization. (00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy. Relevant Links/Information: Season 4, Episode 1: The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling Season 4, Episode 2: A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds Season 4, Episode 3: How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales Season 4, Episode 4: The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse Season 4, Episode 5: Future Proofing PR: Insights from Muck Rack's CEO Season 4, Episode 6: Empowering Her Health: Unveiling the Secrets of the FemTech Movement Season 4, Episode 7: Swag, Socks, and Sweet Success: Colin Hung's Conference Formula Season 4, Episode 8: The Future of Digital Media: How Vodcasting is Changing the Game Season 4, Episode 9: The Future-Ready Brand: How to Leverage AI and Emerging Technologies Season 4, Episode 10: Follow The Money: 2025 Healthcare Trends & Headlines
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The latest guest on The PR Week podcast is Greg Galant, cofounder and CEO of earned media platform Muck Rack. He chats about the rapidly changing world of media relations, including the new mix of traditional media with influencers and content creators, and why teams should be eager to work with both. Plus, his take on how long a podcast should run. Also on the agenda, the top marketing and communications news of the week, including layoffs at Edelman, a new chairman at Allison and RF|Binder's acquisition of Taft Communications. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Host Marvin Stockwell talks with Muck Rack Senior Director of Communications Linda Zebian at her home in Wilbraham, MA. The two discuss championing the cause of the free press in a polarized age of disinformation, and how, by developing relationships with journalists and PR pros alike, Muck Rack plays a unique role in fostering a dialogue between these increasingly connected and interdependent professions. For more information about Muck Rack, visit muckrack.com For more episodes of this podcast, visit championsofthelostcauses.org For other fine podcasts, visit backtothelight.net
Thanks for listening to our episode with Linda!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on instagram: https://www.instagram.com/medbury_agency/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comConnect with Linda on LinkedIn: https://www.linkedin.com/in/linda-ezziddin/
Film critic and horror aficionado Dede Crimmins (That Shelf, Rue Morgue) is back to help Adam introduce Nate to Bram Stoker's Dracula (1992) and its Simpsons parody in “Treehouse of Horror IV” (S5E5). Will they gush over Francis Ford Coppola's bloody visual feast, or will his overly loyal adaptation leave them cold?Also in this episode:• The origin story of this film from Coppola's time as a drama camp counselor• Can the scenery chewing of Gary Oldman and Anthony Hopkins allow us to forgive Keanu Reeves' flat performance?• Coppola and his magician of a son Roman show how style over substance isn't always a bad thing• Are movies that call for Tom Waits (or his lookalikes) a sub-genre?Plus, check out our show notes for a complete list of Simpsons references, double feature suggestions, and further reading.Next time, filmmaker and podcaster Devan Scott joins the podcast to discussAll the President's Men and “Sideshow Bob Roberts” (S6E5) just in time for the scariest day of all—election day in America.For more of Dede Crimmins' film reviews, check out her profile on Muck Rack or follow her on Twitter/X at @dedecrim.And a special thanks to Bill Watterson (not that Bill Watterson) for the updated typography in our album art this week!Discover more great podcasts on the That Shelf Podcast Network. Follow us @simpsonsfilmpod on Instagram, TikTok, YouTube, Twitter, and Letterboxd.
A new Muck Rack survey released this week revealed that more than half of U.S. journalists considered quitting their jobs this year because of exhaustion or burnout. What do the findings mean for the quality of our news coverage and the quality of journalism? We spoke with Ben Bogardus, associate professor and chair of journalism at the Quinnipiac University's School of Communications. Image Credit: Getty Images
Send us a Text Message.In today's episode, Johnny Motley discusses how he found his way into freelance travel, booze, food and men's fashion writing and shares productivity hacks for writers. Follow Johnny's life and work here: https://johnnymotley.com/about-johnny-motley/ X: https://twitter.com/JohnnyMotley Instagram: https://www.instagram.com/motjohnny Muck Rack: https://muckrack.com/john-motley-1Great Plains Roadtrip: https://matadornetwork.com/read/epic-road-trip-americas-heartland/The Points Guy: https://thepointsguy.com/author/jmotley/Paste: https://www.pastemagazine.com/search?q=Johnny%20MotleyMatador: https://matadornetwork.com/author/johnnymotley/Timeout: https://www.timeout.com/profile/johnny-motleyInside Hook: https://www.insidehook.com/author/johnnymotleyCool Material: https://coolmaterial.com/?s=Johnny+Motley&filter=allTomato Timer: https://www.tomatotimers.com/Four Corners Roadtrip: https://matadornetwork.com/read/ultimate-four-corners-road-trip/Boise: https://adventure.com/basque-country-road-trip-american-west-united-states/Macon: https://www.thedailybeast.com/uncover-rock-n-rolls-roots-on-a-deep-south-road-tripSavannah: https://matadornetwork.com/read/savannah-wemoke-tour/Zen: https://www.bbc.com/travel/article/20240125-mottainai-in-japan-creativity-is-key-to-a-no-waste-idealGourmet GP Cuisine: https://www.bbc.com/travel/article/20240314-a-national-awakening-to-the-great-plains-gourmet-bountyRocky Mtn Towns: https://www.pastemagazine.com/travel/rocky-mountains/rocky-mountain-highs-the-10-coolest-mountain-towns-to-visit-this-summerFL road trips: https://www.pastemagazine.com/travel/florida/flo-ridin-the-best-florida-road-tripsSolas Award: https://besttravelwriting.com/2022/04/26/journeys-with-an-amazonian-shaman/CNN Underscored: https://www.cnn.com/cnn-underscoredWWOOF: https://wwoof.net/ Thank you for listening! Please take a moment to rate, review and subscribe to the Media in Minutes podcast here or anywhere you get your podcasts: https://podcasts.apple.
Lauren Textor was my guest for Episode No. 127, and my mind is still reeling from everything that she has accomplished at such a young age.I have no real direct reason to be as proud of her as I am, but I am, nonetheless. And I truly feel that she is just getting started.There're a number of ways in which one could keep tabs on this daughter, sibling, writer, producer, girlfriend, lover of Ireland, bandmate/cat mom. And those'er these: Muck Rack, Instagram, etc.Lauren and I talked about a good many things, and of course a part of all that were a few of her favorite albums. Those were these:Al Stewart's Year of the Cat (1976)Time (1981) Electric Light OrchestraTom Petty's Wildflowers (1994)In the Magic Hour (2016), Aoife O'DonovanLorde's Solar Power (2021)Meeting Lauren and having the opportunity to sit down and visit with her was an experience I won't soon forget. Many thanks to her for her time and positive energy. Oh, and anyone that considers Tom Petty to be their ghost dad his a-okay in my book.And thank you to all of you that support the podcast.Cheers.copyright disclaimer: I do not own the rights to the audio samples contained within this episode. They are cuts from a Phish track called, "Breath and Burning," which comes from their oft-trashed (but not wisely so) 2016 release, Big Boat (c/o 1016 Phish). As Machines Within guy once said, "Eff all the haters."
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg's early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg shares how his experience interviewing social media pioneers influenced his engagement with emerging platforms, leading to the viral success of the Shorty Awards and the inception of Muck Rack. Next, Greg explains how Muck Rack evolved from a free service for journalists into a comprehensive SaaS platform that revolutionized PR as the first-ever CRM for PR teams. We then discuss the intricacies of PR measurement, the importance of customer feedback, and the transformative potential of AI in the industry. To close the show, Greg shares what motivates him and how he finds fulfillment in creating tools that help professionals excel. In this episode, you'll learn: How Muck Rack's media database and coverage reporting help prove the value and impact of PR. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams. How early adoption can lead to innovative platforms that meet evolving industry needs—like the Shorty Awards. Resources: Muck Rack - https://muckrack.com/ Connect with the Guest: Gregory's LinkedIn - https://www.linkedin.com/in/galant/ Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ
In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Farmer is a Strategic Accounts SDR at Muck Rack. Since he's joined Muck Rack: He sourced $5.86 million in pipeline, the highest in company history He brought in over $765,000 in annual recurring revenue, ranking among the top three reps. He consistently hit or exceeded his meetings held quota. Connect with Jacob on LinkedIn https://www.linkedin.com/in/jacobfarmer1/ Here's more information about Jacob's accounts and buyer personas: Segment: Enterprise with $500M+ in revenue and over 250 employees Personas: PR professionals Industries: All Market: North America ----
Send us a Text Message.In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle's Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.00:00 Introduction to the Podcast and Guest00:11 Michelle Garrett's Background and Achievements01:16 Discovering Michelle and Freelance Chat01:44 Starting and Running a PR Business05:23 Challenges and Strategies in Freelancing09:21 Client Management and Expectations13:07 Tools and Systems for Freelancers21:12 Freelance Chat and Community Support22:38 Final Thoughts and AdviceAbout our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedInGrab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work. In an effort to understand modern journalism and predict its future trajectory, Greg Galant, CEO and Co-Founder of Muck Rack, joins host Steve Halsey to discuss Muck Rack's latest research, The State of Journalism 2024. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals. We dive deeper into: Balancing the use of generative AI and human intelligence to curate superior contentThe essential elements of the perfect media pitch and why each pitch should always be tailoredHow providing immediacy and accuracy has propelled X to dominate the journalism spaceThe inseparable link between journalists and PR professionals
Send us a Text Message.In this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale! About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you'll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there's a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication's role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
The Top Entrepreneurs in Money, Marketing, Business and Life
Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It's used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Muck Rack is also the solution of choice for journalists, who use Muck Rack's free, automatically updated portfolios to showcase their work and provide information about what stories they're looking for. Greg is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media. After being rejected by countless secret societies, Greg secured membership in Twitter and Instagram's exclusive first name club -- follow him at @gregory on both platforms.In this discussion Greg and I go deep on his experiences. Listen to our conversation to learn all about:➡️ Co-founder dynamics: The power of complementary skills and the dangers of too much similarity.➡️ Hiring: How to know when it's time to hire someone and what to look for when you're running lean. ➡️ Managing challenges: How to handle the stress that comes with building a startup - or doing anything challenging.Learn more about Greg's company Muck Rack | Website https://www.muckrack.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!
We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg's early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere. (2:10) The history behind the term “podcasting” (4:30) The early days of Twitter (X) with Evan Williams (06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting (10:36) The broadening definition of media relations and podcasting's place in it (12:12) The current state of social media (17:32) Muck Rack's 2024 “State of AI in PR” survey findings (23:12) Practical tips for incorporating AI into PR and marketing workflows (26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT (30:20) The importance of listening to client feedback and input (32:21) Muck Rack's approach to innovation and the importance of continuous development to stay relevant (35:02) The ever-evolving landscape of PR and media relations Relevant Links & Recommended Reading Blogs, Podcasts, and Books Muck Rack's State of AI in PR Report Muck Rack's State of PR 2023 Survey Venture Voice Who is Michael Ortiz? Find Greg on: LinkedIn Twitter Muck Rack Linkedin http://muckrack.com Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com
Food, Beverage, and hospitality brands/venues: this episode is for you!On this very casual and giggly episode of Behind The Media, Juliana picks the brain of Aly Walansky, one of the top food/beverage and travel writers in the nation. Aly shares insight on how brands can stick out to editors in a saturated market, how she decides what branded events she will attend vs decline, what startups, new venues, or brands with minimal budgets can do to get media attention, PR/pitching do's and don'ts and more.Aly is a food and travel journalist with more than two decades of experience at dozens of online and print publications like Forbes, Today Show, Food Network, Travel + Leisure, and more. She was rated the #1 food journalist by Muck Rack in 2022, and one of their top 10 journalists overall in 2023 and 2024 and has a daily substack newsletter where she shares all her current projects, source needs, and industry insights. Subscribe to Aly's substack: https://substack.com/@alywalanskyFollow Aly on IG: @alywalansky Hosted on Acast. See acast.com/privacy for more information.
This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You'll hear insights on the importance of building strong journalist relationships, the strategic pivot from service to software, and the value of slow, deliberate growth in the tech industry.Key Points:[00:04:21] "Time to first million in revenue?"[00:05:51] "Early days buyer understanding?"[00:07:12] "Shift to sales-led approach?"[00:09:36] "Product and sales balance for growth?"[00:10:12] "Changes post-$10 million revenue?"[00:13:48] "Market size doubt at $10 million?"[00:18:09] "Reasons for outlasting competitors?"[00:20:24] "Top advice for B2B founders?"Mentioned:Gregory GalantMuck RackGregory Galant's XMy Links:Twitter / XLinkedInWebsiteWynterSpeeroCXL
The Top Entrepreneurs in Money, Marketing, Business and Life
October 16th in Dublin. Meet 5000 SaaS founders in a week or so. Aircall Co-Founder will share how he hit $130m ARR. Muck Rack founder will share why he did $180m Series A and secondary after bootstrapping to $50m.
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