Podcasts about muck rack

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's really holding your learners back from absorbing the information they need? We've all been through training at some point that's either confusing or too broad, or perhaps the kind that puts you to sleep. The truth is that training and learning design are complicated. It's a balancing act between the learners themselves (how they learn, their interests and attention span), the designers (their desire to create engaging content), subject matter experts (who have the knowledge but aren't always the best teachers), and then the organization, which has its own goals to achieve.So where does learning design typically fall short? In this episode, we welcome Sara Sorenson, Product Enablement Manager at Muck Rack, and Tim Slade, Founder of The eLearning Designer's Academy, to explore the top mistakes they see in learning design, how we can get better at creating training, plus some things learners could do to help that information stick.Learning points from the episode include:00:00 - 02:45 Introduction to Sara and Tim 02:45 - 05:50 The biggest thing organizations are getting wrong about learning05:50 - 11:01 How should organizations use subject matter experts?11:01 - 14:29 Why sometimes organizations need processes, not training14:29 - 20:37 What are learners getting wrong20:37 - 25:20 Why learning at work is different to the learning experience in school or college 25:20 - 30:07 How can learning designers help learners feel okay about mistakes30:07 - 37:17 What else can we do to help learners achieve the ideal outcome37:17 - 38:13 OutroImportant links and mentions:Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasorensonid/Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/Visit The eLearning Designer's Academy: https://elearningacademy.io/Subscribe to The eLearning Designer's Academy by Tim Slade: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR In This Episode  Join Karen Swim, APR and Michelle Kane  as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently.  What We Cover in This Episode:  MuckRack's "State of AI in PR" report and key takeaways  Why PR pros need to move beyond basic AI usage (like content and journalist research)  Practical examples of how to use AI to save time, like creating campaign templates, summarizing research, or simplifying technical content  The importance of staying ahead with AI to offer strategic counsel to clients  How to address misconceptions about AI and demonstrate your own value as a professional in a tech-driven world  Ethical considerations and creating responsible AI use policies  Why You Should Listen:  AI is here to stay, and PR professionals must not only adapt but also lead the conversation in how this technology influences communication. Whether you're already using AI in advanced ways or you're hesitant to try, this episode addresses the need to learn to integrate AI into your workflows effectively and responsibly.  Episode Highlights:  “What we're saying is to use AI to simplify repetitive tasks and preserve your expertise for what truly matters.”  “AI isn't a vending machine. It's not magic. It's only as good as what you input, but it's a powerful assistant when used well.”  “Helping clients craft AI use policies not only protects them but also establishes you as a forward-thinking, trusted advisor.”  Key Points: In this episode, Karen and Michelle  discuss the use of AI in public relations and communication practices. The key points are: The PR industry has been slow to adopt AI, focusing on limited use cases like content creation and journalist research, rather than exploring more efficient and strategic applications. AI can be a valuable tool for PR professionals, helping with repetitive tasks, research analysis, content writing, and developing campaign templates - freeing up time to focus on high-value, human-centric activities. There are ethical considerations around AI usage that PR professionals should be aware of and address, such as developing AI use policies and monitoring for potential misuse or negative impacts. PR professionals should make an effort to understand AI capabilities and how to leverage the technology responsibly, as it is an increasingly important part of the communication landscape. Links and Resources Mentioned:  5 Key Takeaways from Muck Rack's State of AI in PR Report - PR News Solo PR Pro  Connect with Us:  Visit our website: Solo PR Pro  Share your thoughts and feedback: info@soloprpro.com  Follow us on Instagram Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!

Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable insights for nonprofit communicators. About the guest Matt has worked in communications since 2013 after transitioning away from the lab bench following completion of his Ph.D. in the field of cancer cell biology. Since then, he has worked primarily in the non-profit sector in the UK helping organizations tell inspiring stories and research and the impact it has on society. Matt has also spent time working for a government regulator in Scotland to deliver public and government facing communications. In 2024, Matt moved to the US with his partner, and currently works at the American Association of Immunologists as their Communications Director. At AAI, Matt leads a team of two to deliver communications for AAI's membership, the public and the wider community connected to the organization.  Resources Asana: https://asana.com/Muck Rack: https://muckrack.com/ Contact Matt Website: https://www.aai.org/Email: mlam@aai.orgLinkedIn: https://www.linkedin.com/in/matt-lam-phd-52998b70/

Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win? All these questions and more are addressed in the new blockbuster PR agency new business report from the PRCA. ‘Pitch Forward' is an astonishingly detailed survey of PR agencies around the UK on the critical issue of new business. The report gets up close and personal with PR agencies on their new business habits and more importantly, those of their clients and prospects. Debbie Little is the PRCA's ambassador for growth, heading up its Matchmaker service which helps clients find the right agency partner and in conjunction with 3 Gem Research & Insights and PR Software company Muck Rack, Pitch Forward covers every aspect of the pitch process and analyses what works, what doesn't and how to make sure that you pitch to the right companies at the right time, regularly. This is a fascinating journey through one of the most secretive aspects of agency leadership.   Show notes Muck Rack: https://muckrack.com 3 Gem: https://www.3gem.com Debbie Little's LinkedIn profile: https://www.linkedin.com/in/debbiejackson2017/ PRCA's new web site: https://www.prca.global/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It's a highlight reel packed with the strategies and perspectives shaping what's next. In this special 2024 Wrapped episode, we've curated the most impactful moments from this season's conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it's uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans. Show Notes (00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change. (00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data. (00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership. (00:14:02) Todd O'Neill: How AI is rapidly changing the SEO landscape. (00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape. (00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets. (00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences. (00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast's reach. (00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization. (00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy. Relevant Links/Information: Season 4, Episode 1: The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling Season 4, Episode 2: A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds Season 4, Episode 3: How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales Season 4, Episode 4: The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse Season 4, Episode 5: Future Proofing PR: Insights from Muck Rack's CEO Season 4, Episode 6: Empowering Her Health: Unveiling the Secrets of the FemTech Movement Season 4, Episode 7: Swag, Socks, and Sweet Success: Colin Hung's Conference Formula Season 4, Episode 8: The Future of Digital Media: How Vodcasting is Changing the Game Season 4, Episode 9: The Future-Ready Brand: How to Leverage AI and Emerging Technologies Season 4, Episode 10: Follow The Money: 2025 Healthcare Trends & Headlines

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The latest guest on The PR Week podcast is Greg Galant, cofounder and CEO of earned media platform Muck Rack. He chats about the rapidly changing world of media relations, including the new mix of traditional media with influencers and content creators, and why teams should be eager to work with both. Plus, his take on how long a podcast should run. Also on the agenda, the top marketing and communications news of the week, including layoffs at Edelman, a new chairman at Allison and RF|Binder's acquisition of Taft Communications.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Host Marvin Stockwell talks with Muck Rack Senior Director of Communications Linda Zebian at her home in Wilbraham, MA. The two discuss championing the cause of the free press in a polarized age of disinformation, and how, by developing relationships with journalists and PR pros alike, Muck Rack plays a unique role in fostering a dialogue between these increasingly connected and interdependent professions. For more information about Muck Rack, visit muckrack.com For more episodes of this podcast, visit ⁠⁠⁠⁠⁠⁠⁠⁠championsofthelostcauses.org⁠⁠⁠⁠⁠⁠⁠⁠ For other fine podcasts, visit ⁠⁠⁠⁠⁠⁠⁠⁠backtothelight.net

Thanks for listening to our episode with Linda!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on instagram: https://www.instagram.com/medbury_agency/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comConnect with Linda on LinkedIn: https://www.linkedin.com/in/linda-ezziddin/

Film critic and horror aficionado Dede Crimmins (That Shelf, Rue Morgue) is back to help Adam introduce Nate to Bram Stoker's Dracula (1992) and its Simpsons parody in “Treehouse of Horror IV” (S5E5). Will they gush over Francis Ford Coppola's bloody visual feast, or will his overly loyal adaptation leave them cold?Also in this episode:• The origin story of this film from Coppola's time as a drama camp counselor• Can the scenery chewing of Gary Oldman and Anthony Hopkins allow us to forgive Keanu Reeves' flat performance?• Coppola and his magician of a son Roman show how style over substance isn't always a bad thing• Are movies that call for Tom Waits (or his lookalikes) a sub-genre?Plus, check out our show notes for a complete list of Simpsons references, double feature suggestions, and further reading.Next time, filmmaker and podcaster Devan Scott joins the podcast to discussAll the President's Men and “Sideshow Bob Roberts” (S6E5) just in time for the scariest day of all—election day in America.For more of Dede Crimmins' film reviews, check out her profile on Muck Rack or follow her on Twitter/X at @dedecrim.And a special thanks to Bill Watterson (not that Bill Watterson) for the updated typography in our album art this week!Discover more great podcasts on the That Shelf Podcast Network. Follow us @simpsonsfilmpod on Instagram, TikTok, YouTube, Twitter, and Letterboxd.

A new Muck Rack survey released this week revealed that more than half of U.S. journalists considered quitting their jobs this year because of exhaustion or burnout. What do the findings mean for the quality of our news coverage and the quality of journalism? We spoke with Ben Bogardus, associate professor and chair of journalism at the Quinnipiac University's School of Communications. Image Credit: Getty Images

Send us a Text Message.In today's episode, Johnny Motley discusses how he found his way into freelance travel, booze, food and men's fashion writing and shares productivity hacks for writers. Follow Johnny's life and work here: https://johnnymotley.com/about-johnny-motley/ X: https://twitter.com/JohnnyMotley Instagram:  https://www.instagram.com/motjohnny Muck Rack:  https://muckrack.com/john-motley-1Great Plains Roadtrip: https://matadornetwork.com/read/epic-road-trip-americas-heartland/The Points Guy: https://thepointsguy.com/author/jmotley/Paste:  https://www.pastemagazine.com/search?q=Johnny%20MotleyMatador: https://matadornetwork.com/author/johnnymotley/Timeout: https://www.timeout.com/profile/johnny-motleyInside Hook: https://www.insidehook.com/author/johnnymotleyCool Material: https://coolmaterial.com/?s=Johnny+Motley&filter=allTomato Timer: https://www.tomatotimers.com/Four Corners Roadtrip: https://matadornetwork.com/read/ultimate-four-corners-road-trip/Boise: https://adventure.com/basque-country-road-trip-american-west-united-states/Macon: https://www.thedailybeast.com/uncover-rock-n-rolls-roots-on-a-deep-south-road-tripSavannah: https://matadornetwork.com/read/savannah-wemoke-tour/Zen: https://www.bbc.com/travel/article/20240125-mottainai-in-japan-creativity-is-key-to-a-no-waste-idealGourmet GP Cuisine: https://www.bbc.com/travel/article/20240314-a-national-awakening-to-the-great-plains-gourmet-bountyRocky Mtn Towns: https://www.pastemagazine.com/travel/rocky-mountains/rocky-mountain-highs-the-10-coolest-mountain-towns-to-visit-this-summerFL road trips: https://www.pastemagazine.com/travel/florida/flo-ridin-the-best-florida-road-tripsSolas Award: https://besttravelwriting.com/2022/04/26/journeys-with-an-amazonian-shaman/CNN Underscored: https://www.cnn.com/cnn-underscoredWWOOF: https://wwoof.net/ Thank you for listening!  Please take a moment to rate, review and subscribe to the Media in Minutes podcast here or anywhere you get your podcasts: https://podcasts.apple.

Lauren Textor was my guest for Episode No. 127, and my mind is still reeling from everything that she has accomplished at such a young age.I have no real direct reason to be as proud of her as I am, but I am, nonetheless. And I truly feel that she is just getting started.There're a number of ways in which one could keep tabs on this daughter, sibling, writer, producer, girlfriend, lover of Ireland, bandmate/cat mom. And those'er these: Muck Rack, Instagram, etc.Lauren and I talked about a good many things, and of course a part of all that were a few of her favorite albums. Those were these:Al Stewart's Year of the Cat (1976)Time (1981) Electric Light OrchestraTom Petty's Wildflowers (1994)In the Magic Hour (2016), Aoife O'DonovanLorde's Solar Power (2021)Meeting Lauren and having the opportunity to sit down and visit with her was an experience I won't soon forget. Many thanks to her for her time and positive energy. Oh, and anyone that considers Tom Petty to be their ghost dad his a-okay in my book.And thank you to all of you that support the podcast.Cheers.copyright disclaimer: I do not own the rights to the audio samples contained within this episode. They are cuts from a Phish track called, "Breath and Burning," which comes from their oft-trashed (but not wisely so) 2016 release, Big Boat (c/o 1016 Phish). As Machines Within guy once said, "Eff all the haters."

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies. You'll learn: (0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/ Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore

In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg's early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg shares how his experience interviewing social media pioneers influenced his engagement with emerging platforms, leading to the viral success of the Shorty Awards and the inception of Muck Rack. Next, Greg explains how Muck Rack evolved from a free service for journalists into a comprehensive SaaS platform that revolutionized PR as the first-ever CRM for PR teams. We then discuss the intricacies of PR measurement, the importance of customer feedback, and the transformative potential of AI in the industry. To close the show, Greg shares what motivates him and how he finds fulfillment in creating tools that help professionals excel.   In this episode, you'll learn:  How Muck Rack's media database and coverage reporting help prove the value and impact of PR. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams. How early adoption can lead to innovative platforms that meet evolving industry needs—like the Shorty Awards.   Resources: Muck Rack - https://muckrack.com/   Connect with the Guest: Gregory's LinkedIn - https://www.linkedin.com/in/galant/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ  

In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Farmer is a Strategic Accounts SDR at Muck Rack. Since he's joined Muck Rack: He sourced $5.86 million in pipeline, the highest in company history He brought in over $765,000 in annual recurring revenue, ranking among the top three reps. He consistently hit or exceeded his meetings held quota. Connect with Jacob on LinkedIn https://www.linkedin.com/in/jacobfarmer1/ Here's more information about Jacob's accounts and buyer personas: Segment: Enterprise with $500M+ in revenue and over 250 employees Personas: PR professionals Industries: All Market: North America ----

Send us a Text Message.In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle's Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.00:00 Introduction to the Podcast and Guest00:11 Michelle Garrett's Background and Achievements01:16 Discovering Michelle and Freelance Chat01:44 Starting and Running a PR Business05:23 Challenges and Strategies in Freelancing09:21 Client Management and Expectations13:07 Tools and Systems for Freelancers21:12 Freelance Chat and Community Support22:38 Final Thoughts and AdviceAbout our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedInGrab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work. In an effort to understand modern journalism and predict its future trajectory, Greg Galant, CEO and Co-Founder of Muck Rack, joins host Steve Halsey to discuss Muck Rack's latest research, The State of Journalism 2024. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals. We dive deeper into: Balancing the use of generative AI and human intelligence to curate superior contentThe essential elements of the perfect media pitch and why each pitch should always be tailoredHow providing immediacy and accuracy has propelled X to dominate the journalism spaceThe inseparable link between journalists and PR professionals

Send us a Text Message.In this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale! About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you'll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there's a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication's role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It's used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Muck Rack is also the solution of choice for journalists, who use Muck Rack's free, automatically updated portfolios to showcase their work and provide information about what stories they're looking for. Greg is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media.  After being rejected by countless secret societies, Greg secured membership in Twitter and Instagram's exclusive first name club -- follow him at @gregory on both platforms.In this discussion Greg and I go deep on his experiences. Listen to our conversation to learn all about:➡️ Co-founder dynamics: The power of complementary skills and the dangers of too much similarity.➡️ Hiring: How to know when it's time to hire someone and what to look for when you're running lean. ➡️ Managing challenges: How to handle the stress that comes with building a startup - or doing anything challenging.Learn more about Greg's company Muck Rack | Website https://www.muckrack.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg's early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere. (2:10) The history behind the term “podcasting”  (4:30) The early days of Twitter (X) with Evan Williams (06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting (10:36) The broadening definition of media relations and podcasting's place in it  (12:12) The current state of social media (17:32) Muck Rack's 2024 “State of AI in PR” survey findings (23:12) Practical tips for incorporating AI into PR and marketing workflows (26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT (30:20) The importance of listening to client feedback and input (32:21) Muck Rack's approach to innovation and the importance of continuous development to stay relevant (35:02) The ever-evolving landscape of PR and media relations Relevant Links & Recommended Reading Blogs, Podcasts, and Books Muck Rack's State of AI in PR Report Muck Rack's State of PR 2023 Survey Venture Voice Who is Michael Ortiz? Find Greg on: LinkedIn Twitter Muck Rack Linkedin http://muckrack.com Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com 

'n Gebrek aan finansiering is boaan die lys van joernaliste se bekommernisse in 2024, volgens die jongste Muck Rack-verslag. Ongeveer een derde van die joernaliste wat ondervra is, spreek kommer uit oor "gebrek aan befondsing" en "vertroue in joernalistiek", dieselfde top drie kwessies as in verlede jaar se Staat van Joernalistiek-verslag. Vertroue in joernalistiek het skerp gedaal en is op 'n skamele 31 persent. Christie Keulder, 'n navorser by die Survey Warehouse, sê een van die redes hiervoor is disinformasie. Die publiek moet versigtig wees vir disinformasie, veral gedurende die verkiesingsjaar.

Food, Beverage, and hospitality brands/venues: this episode is for you!On this very casual and giggly episode of Behind The Media, Juliana picks the brain of Aly Walansky, one of the top food/beverage and travel writers in the nation. Aly shares insight on how brands can stick out to editors in a saturated market, how she decides what branded events she will attend vs decline, what startups, new venues, or brands with minimal budgets can do to get media attention, PR/pitching do's and don'ts and more.Aly is a food and travel journalist with more than two decades of experience at dozens of online and print publications like Forbes, Today Show, Food Network, Travel + Leisure, and more. She was rated the #1 food journalist by Muck Rack in 2022, and one of their top 10 journalists overall in 2023 and 2024 and has a daily substack newsletter where she shares all her current projects, source needs, and industry insights. Subscribe to Aly's substack: https://substack.com/@alywalanskyFollow Aly on IG: @alywalansky Hosted on Acast. See acast.com/privacy for more information.

This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You'll hear insights on the importance of building strong journalist relationships, the strategic pivot from service to software, and the value of slow, deliberate growth in the tech industry.Key Points:[00:04:21] "Time to first million in revenue?"[00:05:51] "Early days buyer understanding?"[00:07:12] "Shift to sales-led approach?"[00:09:36] "Product and sales balance for growth?"[00:10:12] "Changes post-$10 million revenue?"[00:13:48] "Market size doubt at $10 million?"[00:18:09] "Reasons for outlasting competitors?"[00:20:24] "Top advice for B2B founders?"Mentioned:Gregory GalantMuck RackGregory Galant's XMy Links:Twitter / XLinkedInWebsiteWynterSpeeroCXL

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there's a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Focus on B2B or B2C?12:38 Is Enough Attention Being Paid to Internal Communications?  Download the Muck Rack State of PR ReportGuest: Linda Zebian, Muck Rack senior director, communications and community LinkedIn Muck RackX | Instagram | LinkedIn | Threads | WebsiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

From the SaaStock 2023 Bootstrap Stage, Jonathan Klahr (Managing Director at Susquehanna Growth Equity) is joined by Gregory Galant (Co-founder & CEO at Muck Rack) as he shares his journey of bootstrapping to $50M ARR and then raising a $180M Series A. Gregory shares: - Top lessons learned - Key moments and changing challenges on his way to bootstrapping to $50M ARR - When the turning point was when deciding to become VC backed and more! --- Check out the other ways SaaStock is serving SaaS founders

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we've had on the topic with people in the fields of AI development, public relations, and journalism. You'll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:- What is practical AI?- How to combine AI and human intelligence- AI's role in public relationsEpisode Timeline:2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI4:30 The differences in ChatGPT iterations8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market11:25 How are people using AI in the PR world?14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content15:20 Tod's reservations on how ChatGPT will affect his writing career17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI's possibilities in the PR world25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI workThis episode's guests:Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson. Hosted on Acast. See acast.com/privacy for more information.

Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.Then, when one hits, the five things to do to handle the crisis.In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you're a team of 1 or 100. We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. Click here to connect with Linda Zebian on LinkedIn.Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

“Let's build ESPN.com for strength, and convince everyone they can lift weights.” With this mission in mind, the first six months of building the BarBend platform were a blur for today's guest. By the end of the first year in 2016, they had had 1.4 million readers. By 2022, they had over 31 million registered users, allowing them to sell the business in 2023. In this conversation, we cover David Tao's take on the media landscape and how to build a profitable content-based business; raising a seed round of funding from friends and family after getting rejected from every venture pitch; the biggest mistake he made while experimenting with monetization strategies; and how he navigated a successful acquisition with a shared vision at the new parent company, Pillar4. More About David: David Thomas Tao is an entrepreneur and writer based in NYC. He's the co-founder and former CEO of BarBend.com, the world's premiere strength sports and strength training media platform. A proud Kentucky native, David is also a Forbes 30 Under 30 Listmaker, Kentucky Colonel, and a noted whiskey/spirits writer and judge, appearing yearly on national tasting panels. BarBend was recently acquired in a thrilling deal that included hiring all employees and the executive team has chosen to stay on as well.

ABERTURA SEGUNDA-FEIRA, 9 DE OUTUBRO DE 2023. EU SOU LEO LOPES ESTÁ NO AR MAIS UMA EDIÇÃO DO CASTNEWS, O PODCAST SEMANAL QUE EM 15 MINUTOS DEIXA VOCÊ INFORMADO SOBRE TUDO O QUE ACONTECE DE MAIS IMPORTANTE NO MERCADO DE PODCASTS NO BRASIL E NO MUNDO. Escalada A queda de 10% na audiência e nos downloads de podcast em setembro, uma pesquisa que levantou as tendências da indústria do podcasting segundo jornalistas, estratégias e dicas para monetização de podcasts e o início da venda dos ingressos para o Spotify Podcast Festival estão entre as principais notícias que você vai ouvir nesta 36ª edição do Castnews! NOTÍCIAS 1. E a gente começa essa edição falando sobre os dados mais recentes da Podtrac, que todo mês faz um levantamento da audiência dos podcasts norte-americanos, e também avalia os principais players do mercado. De acordo com o levantamento de setembro, a audiência e os downloads de podcasts nos Estados Unidos sofreram uma queda de 10% em comparação ao mês de agosto. A iHeartPodcasts continua sendo a principal plataforma de publicação de podcasts, mesmo que a audiência mensal tenha diminuído dos 37 milhões do mês de agosto pra 32 milhões em setembro. Os downloads também caíram, de 420 milhões para 387 milhões no mesmo período. E a gente tá falando aqui de muito e muitos milhões, é incrível ver esses números com 20 anos de podcast, eu não canso de me surpreender. A Wondery está no primeiro lugar das redes em vendas, mas também teve queda na audiência, já que passou de 27 milhões de ouvintes em agosto para cerca de 24 milhões em setembro. Em resumo, no último mês ninguém saiu ganhando, toda a podosfera americana sofreu uma baixa, mas não é motivo pra preocupação. Vale lembrar que em setembro não só foi o aniversário da tragédia do World Trade Center, que é um marco simbólico pros Estados Unidos, mas também é o mês da campanha de setembro amarelo. Nessa época o consumo de conteúdo dá uma esfriada mesmo, e também nos Estados Unidos recentemente acabou a greve dos roteiristas, o que também teve um impacto na nossa indústria. No ano passado a baixa de setembro foi de 5%, mas a mídia voltou a crescer em outubro. O esperado é que esse ano isso volte a se repetir. Podtrac: audiência e download de podcasts caíram 10% em setembro 2. De acordo com uma pesquisa da Muck Rack realizada com mais de dois mil jornalistas, 39% dos jornalistas que são podcasters se concentram na cobertura de política, 34% no entretenimento e 29% em arte e cultura, o que mostra uma grande versatilidade desses profissionais na criação de conteúdo, cobrindo várias áreas diferentes. A pesquisa também levantou que 35% dos podcasters entrevistados esperam crescimento na indústria de podcasts em 2024. No aspecto das redes sociais, a maioria dos entrevistados disse que planeja aumentar sua presença no LinkedIn e YouTube e reduzir sua atividade no Facebook – o Facebook já acabou, né? O Twitter/X é um caso à parte: 95% dos podcasters usam a plataforma todos os dias pra promover seu conteúdo e acompanhar notícias, só que mais da metade considerou abandonar o site em 2022. Por que será, né?  Por fim, a pesquisa também levantou dados sobre a renda anual dos jornalistas podcasters. 86% deles declarou que ganha menos de 40 mil dólares por ano, então, muitos deles veem os podcasts como um projeto paralelo aos seus empregos principais. Quem nunca… Muck Rack: Jornalistas podcasters demonstram maior versatilidade na criação de conteúdo 3. E na última quarta-feira, a Auphonic lançou uma nova funcionalidade que faz remoção automática das “expressões de preenchimento” durante a edição de áudio. Se você não sabe o que são expressões de preenchimento – e até hoje eu também não tinha ouvido falar nesses termos, eu vou explicar aqui: é defeito de fala, mesmo! São aqueles “é…”, “hãã”, “humm”, “tá” que a gente faz quando tá falando, pra preencher as lacunas entre um pensamento e outro – e essas expressões também são chamadas de “marcadores de discurso” (é um jeito bonito pra falar que a gente tem muito erro pra cortar). Enfim, essa funcionalidade não se aplica a conteúdos em vídeo, só em áudio. Claro, né, porque sincronizar esses cortes de imagem e áudio seria virtualmente impossível. Um dia, quem sabe, mas por enquanto ainda não. Até o momento, já foi feito teste da ferramenta em inglês, alemão, espanhol e francês, mas a Auphonic tá incentivando os usuários a fazerem testes em outros idiomas e deixar feedbacks pra melhorar o algoritmo. Eu quero ver como é que esse algoritmo vai fazer a mágica da fonoaudiologia que a gente consegue fazer na edição manual. Me mostra! Auphonic lança recurso que corta automaticamente palavras de preenchimento AINDA EM NOTÍCIAS DA SEMANA: 4. Dia 21 de outubro, o dia nacional do podcast, dia que o podcast vai completar 19 anos no Brasil, a cidade de São Paulo vai ser palco do Podcast Experience Summit. E, pelo que eu fiquei sabendo, parece que um tal de Leo Lopes – que por acaso sou eu – vai palestrar nesse evento sobre “A importância do ÁUDIO no podcast”. Vou falar sobre isso sim, o podcast em vídeo tem crescido bastante, mas o podcast 100% em áudio continua aqui firme, forte e crescendo mesmo 20 anos depois da sua criação, com um público fidelizado e um potencial que não pode ser ignorado por aqueles que estão começando agora e conhecem muito pouco ou quase nada da sua história. Durante o evento, os participantes vão ter acesso a palestras e painéis com grandes figuras da podosfera brasileira, os novos rostos dessa podosfera em vídeo no Brasil, aprender sobre as últimas tendências e também conhecer outros produtores de podcast pra fazer aquele networking. E pra você ouvinte do Castnews, a gente conseguiu aquele desconto maroto de 30%. Então na hora de se inscrever, você coloca lá o cupom “CASTNEWS30”, que você vai ganhar automaticamente um desconto de 30% na sua inscrição. Para saber mais detalhes e garantir a sua inscrição, visite o site oficial do evento em www.podcastexperience.com.br . Leo Lopes é um dos palestrantes confirmados do Podcast Experience 5. A gente tem falado aqui no Castnews sobre a tendência de mercado que é a tradução de podcasts, e agora foi a empresa PodcastOne quem começou a traduzir seus podcasts para o espanhol, começando com o programa “Bad Bad Thing” da jornalista Barbara Schroeder. A ação vai ser feita através de uma colaboração com a Rask AI, na intenção de atingir um novo público em expansão: o hispânico. A tecnologia usada pela Rask AI é muito parecida com aquela que a gente mencionou do Spotify no episódio da semana passada: clonagem da voz original do apresentador, e adaptação pra língua escolhida, sem a necessidade de voice over. A segunda temporada do “Bad Bad Thing” já está disponível – por enquanto, só em inglês. PodcastOne faz parceria com Rask AI para traduzir podcasts para espanhol 6. E o YouTube Music introduziu no último mês uma nova função: a de baixar automaticamente os episódios de podcast para serem ouvidos offline. O download automático acontece quando o usuário está conectado a uma rede estável de internet, sem fazer uso dos dados de internet no caso de celulares e outros dispositivos móveis. A novidade, porém, ainda não ofereceu nenhuma maneira de remover o episódio baixado da lista de podcasts – ou seja, se você baixa e ouve um episódio, ele fica depois ali parado, reproduzido, mas sem sumir da sua lista, o que não é nem um pouco conveniente. Por enquanto, o recurso está sendo implementado aos poucos e foi testado na versão 6.21 do YouTube Music para Android e iOS. Ainda dá tempo da plataforma corrigir os bugs antes da ferramenta ficar disponível pra todos os usuários se ela quiser. YouTube Music oferece download automático de episódios de podcast E MAIS: 7. E nas dicas de produção da semana, as opiniões profissionais vieram de ninguém menos do que o ChatGPT! A ferramenta, que pode ser usada pra vários propósitos diferentes na produção de um podcast, também pode levantar alguns pontos negativos que devem ser evitados, segundo os ouvintes de podcast. Apresentações compridas sem motivo, excesso de anúncios e mau comportamento dos apresentadores foram algumas das práticas que a inteligência artificial considerou ‘prejudiciais à experiência'. Claro que essas não são as únicas observações a se fazer, afinal de contas a máquina só pode replicar a experiência humana até certo ponto, mas sempre vale a pena tomar um cuidado extra pra não cometer erros evitáveis. Então não deixa de conferir a matéria na íntegra, porque os insights podem ter vindo de um robô, mas a curadoria do conteúdo foi feita pela nossa equipe que é bastante humana. 5 práticas negativas no podcasting, segundo o ChatGPT 8. Por falar em conteúdo, se você é produtor independente de podcast, eu tenho quase certeza que você não recusaria a chance de monetizar o seu programa, não é verdade? Foi pensando nisso que o nosso amigo Samuel Leite escreveu a coluna dele dessa semana lá no portal do Castnews. O tema é justamente esse: estratégias e dicas pra transformar a sua paixão em lucro. Confere lá, porque a explicação do Samuel sobre mídia kits foi muito didática e certamente vai te ajudar a monetizar o seu podcast com muito mais agilidade. Monetização de podcasts: Estratégias e dicas para transformar paixão em lucro HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA:  9. Depois de uma semaninha de suspense, o Spotify divulgou os nomes dos podcasters que vão participar do evento Spotify Podcast Festival, que vai acontecer dia 4 de novembro no Instituto Tomie Ohtake em São Paulo. Entre os participantes confirmados estão o Alexandre Ottoni e o Deive Pazos do Nerdcast, o Mano Brown do Mano a Mano, a Marcela Ceribelli do Bom Dia Obvious, e vários outros nomes de peso (e que você pode consultar lá no portal do Castnews a lista completa). Os ingressos estão à venda no site Ingresse por R$50 a entrada inteira e R$25 a meia-entrada. Então se você planeja ir no evento, já garante o seu ingresso, porque o Instituto Tomie Ohtake é sujeito à lotação e os ingressos podem esgotar a qualquer momento. Spotify Podcast Festival divulga podcasts confirmados no evento Spotify Podcast Festival abre venda de ingressos; confira valores 10. E no dia 28 de outubro, o pessoal do Mundo Freak vai fazer uma festa de Halloween à fantasia, com direito a apresentações ao vivo, discotecagem, e várias surpresas pros ouvintes do podcast. O evento vai acontecer no Bar e Teatro Nossa Merda, no bairro Campos Elíseos em São Paulo. Se você é um dos fãs dos casos insólitos, dos mistérios e das conspirações do Mundo Freak e não quer deixar de participar dessa festa, os ingressos já estão à venda no site Sympla no valor de R$75,00. Mundo Freak anuncia festa à fantasia de Halloween 11. A Trovão Mídia, comandada pela Ana Bonomi e pelo José Orenstein, é uma produtora conhecida por ter lançado em parceria com a Revista Piauí o podcast “Alexandre”, que alcançou o primeiro lugar nos principais rankings do Brasil logo na sua estreia. A equipe do Castnews conversou na última semana com a Ana e o José sobre a trajetória da produtora, os meses de trabalho investigativo que resultaram em “Alexandre”, os planos da Trovão Mídia pro futuro, e muito mais. Eles já deram a previsão de que três podcasts vão ser lançados ainda este ano, e tem mais três previstos pra 2024. Não deixa de conferir a entrevista completa lá no portal do Castnews. Conheça a Trovão Mídia, produtora do podcast Alexandre SOBRE LANÇAMENTOS: 12. A nova campanha de financiamento coletivo “Tesouros de Ghanor” garantiu um novo recorde para o Jovem Nerd: apenas 10 minutos após o seu lançamento na última sexta-feira, dia 06, a meta inicial de 500 mil reais foi batida. Em apenas 32 minutos, a campanha já tinha ultrapassado a marca de 1 milhão de reais, e até o final do dia várias das metas estendidas já tinham sido atingidas. No momento da gravação desse texto, a campanha já tinha arrecadado mais de 2 milhões e duzentos mil reais. “Tesouros de Ghanor” é baseado nas duas sagas medievais do NerdCast RPG e traz recompensas para os apoiadores, que vão desde livros e graphic novels até colecionáveis. A campanha retrata a história de um grupo de guerreiros enfrentando criaturas mágicas para salvar o reino de ameaças perigosas. A campanha anterior do Jovem Nerd – “Nerdcast RPG: Coleção Cthulhu”, iniciada em 2020 e encerrada em fevereiro de 2021 – já tinha conseguido vários recordes: a meta inicial de 300 mil reais foi batida em exatos 34 minutos e 32 segundos e a arrecadação total somou mais de 8 milhôes e meio de reais. Com 20 mil apoiadores de 34 países, a campanha bateu 2839% da meta, e se tornou a maior campanha de financiamento coletivo de um projeto criativo na América Latina. Para participar da campanha “Tesouros de Ghanor” e garantir suas recompensas, é só acessar o site ghanor.com.br até o dia 10 de novembro. Jovem Nerd bate meta de financiamento em apenas 10 minutos 13. E nessa edição também tem lançamento de equipamentos: a Shure lançou o SM7dB XLR, uma versão atualizada do microfone SM7B, projetado para podcasters, streamers e vocalistas. A principal novidade do microfone é a inclusão de um pré-amplificador integrado que oferece um ganho de até +28 dB, o que elimina a necessidade de um pré-amplificador externo. Pra quem não sabe, o SM7B é o Opala 78 dos microfones, ele come um ganho enorme e pra ele ser utilizado de forma otimizada, a gente precisa usar pré-amplificadores que aumentam o ganho dele. O SM7dB já trás isso incorporado, o que faz dele uma excelente aquisição. A nova versão tem design simples, e mantém a cápsula, interruptores de equalização e pop filter originais que são marcas registradas do SM7B. O microfone já está à venda na loja oficial da Shure pela bagatela de $499 bidens. A versão antiga, o SM7B – meu querido que eu não abandono por nada-, também segue disponível por $399. Shure lança SM7dB XLR, nova versão do SM7B RECOMENDAÇÃO NACIONAL:  14. E a recomendação nacional desta semana é o áudio drama “O Mistério da Fazenda Vita”, produzido pela Rádiofobia Podcast Network em parceria com a Rede Geek e com o selo Podosfera Originals. A história original se passa ao redor de Michael, um fiscal sanitário em começo de carreira designado para uma inspeção de rotina em uma fazenda. Logo, o que parecia ser um trabalho normal e monótono se revela ser um mistério sobrenatural de arrepiar os cabelos! “O Mistério da Fazenda Vita” será publicado em quatro capítulos, toda terça-feira do mês de outubro começando por amanhã, dia 10, até o seu surpreendente desfecho no dia 31 de outubro, não por acaso o dia do Halloween. É importante você saber que áudio drama foi sonorizado de forma totalmente imersiva, pra você mergulhar e sentir cada detalhe da história como se estivesse ali, junto com o Michael, então não se esqueça de ouvir com fones de ouvido, beleza? O trailer já está disponível em todos os agregadores de podcast e você ouve ele aqui, hoje, excepcionalmente no Castnews. “O Mistério da Fazenda Vita”: conheça o novo áudio drama da Rádiofobia Podcast Network E você sempre pode divulgar trabalhos e oportunidades dentro da indústria do podcast, aqui no Castnews. Sejam vagas remuneradas ou vagas de participação em projetos, manda pra gente no e-mail contato@castnews.com.br que elas vão ser publicadas na nossa newsletter, que é enviada duas vezes por semana: na quarta e na sexta-feira. Além disso, você também pode mandar uma pequena apresentação do seu podcast, e se ele for o escolhido, vai aparecer aqui na nossa recomendação nacional da semana. ENCERRAMENTO E CTA E ESSAS FORAM AS NOTÍCIAS DESTA TRIGÉSIMA SEXTA EDIÇÃO DO CASTNEWS! VOCÊ PODE LER A ÍNTEGRA DE TODAS AS NOTÍCIAS E ASSINAR A NEWSLETTER EM CASTNEWS.COM.BR. AJUDE O CASTNEWS A CRESCER ESPALHANDO O LINK DESTE EPISÓDIO EM SUAS REDES SOCIAIS E ASSINANDO O FEED DO PODCAST PARA RECEBER EM PRIMEIRA MÃO OS EPISÓDIOS ASSIM QUE FOREM PUBLICADOS. VOCÊ PODE COLABORAR COM O CASTNEWS MANDANDO SEU FEEDBACK E SUGESTÕES DE PAUTA NOS COMENTÁRIOS DO SITE OU PARA O EMAIL PODCAST@CASTNEWS.COM.BR. SIGA TAMBÉM O @CASTNEWSBR NO INSTAGRAM, NO TWITTER E NO THREADS E ENTRE NO CANAL PÚBLICO DO CASTNEWS NO TELEGRAM EM T.ME/CASTNEWS_BR PARA RECEBER NOTÍCIAS DIARIAMENTE. O CASTNEWS É UMA INICIATIVA CONJUNTA DO BICHO DE GOIABA PODCASTS E DA RÁDIOFOBIA PODCAST E MULTIMÍDIA.  PARTICIPARAM DA PRODUÇÃO DESTE EPISÓDIO ANDRESSA ISFER, BRUNA YAMASAKI, EDUARDO SIERRA, LANA TÁVORA, LEO LOPES, RENATO BONTEMPO E THIAGO MIRO. OBRIGADO PELO SEU DOWNLOAD E PELA SUA AUDIÊNCIA, E ATÉ A SEMANA QUE VEM!See omnystudio.com/listener for privacy information.

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.Our conversation with Dr. Knighton doesn't stop at just evaluating the current landscape; we explore the future potential of data in PR. We underscore the importance of query formation and using data to shape strategies, and how university partnerships can be a cost-effective solution for robust data intelligence. The discussion takes an exciting turn as we explore the rise of AI in the PR world, its potential to assist with math-related tasks, and how it amplifies the importance of data-driven PR for organizations. So, hop on this journey with us and Dr. Knighton, as we explore the realm of data-driven PR, its significance, and the myriad possibilities it unfurls.Digital Trailblazer PodcastLearn how to build a legitimate, profitable online business from the ground up...Listen on: Apple Podcasts Spotify We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the show

October 16th in Dublin. Meet 5000 SaaS founders in a week or so. Aircall Co-Founder will share how he hit $130m ARR. Muck Rack founder will share why he did $180m Series A and secondary after bootstrapping to $50m. 

The history of money isn't just an Economics story, but it's a cultural and philosophical one, too. Felix Martin, a columnist for Reuters, charts this history in his book, Money: The Unauthorized Biography – From Coinage to Cryptocurrencies, and argues that money as a social institution has always been wielded as a political instrument. Felix and Greg discuss the determining factors of money's value, some of the key moments in the history of currency, and what could be done to improve modern financial banking systems.*unSILOed Podcast is produced by University FM.*Episode Quotes:Money as a credit relationship21:08: There is this great value in thinking about money as a credit relationship. And the real value is to think about two dimensions. One dimension is the creditworthiness of the issuer…[21:52] And another dimension I think conceptually, you can think of them as different. Some people like to think of them the same, but I think the difference is the liquidity question. Creditworthiness is about this bilateral relationship between you and the central bank. And then there's this question of how many other people in the network will accept this in payment of goods or services? And that's this sort of liquidity question. And, so these are two factors which are behind that. They're all subsumed under this (V) in the Fisher equation, but you can break them down a bit conceptually, I think, in terms of money as credit is useful to do that.Money is a social institution04:02: I believe that money is a social institution, a communal fiction, then a history of money is not a history of coins and notes and that kind of thing. It's an intellectual history. It's a history of these ideas and these institutions and where they come from.What is the whole point of banking?52:00: The whole point of banking and its historical origin is precisely the flexibility of the balance sheets of the banks. The whole way that the capitalist economy works, what is useful about banks and the reason they exist is precisely that they are able to expand and contract their balance sheets in line with the needs of trade.Theories around money are useful but contingent18:22: It's not that the Fisher equation or the quantity theory of money are not useful. All these theories of money are very useful for interpreting and predicting given points in time. But they are contingent.Show Links:Recommended Resources:Sapiens: A Brief History of Humankind by Yuval Noah HarariJohn LockeThe Nature of Money by Geoffrey InghamWalter BagehotEcu de marcGuest Profile:Author Page at ReutersFelix Martin's WebsiteFelix Martin on LinkedInFeliz Martin on XHis Work:Money: The Unauthorized Biography – From Coinage to CryptocurrenciesArticles on Financial TimesArticles on Muck Rack

In this episode, we meet with Angely - a climate and environmental journalist from NYC. Her work is featured in national and city publications including The New York Times, The Nation, Rolling Stone, Vogue, The Guardian, and more. She focuses on primarily environmental science, environmental justice, social media, and culture. Her fact-checking work is featured in various publications like The Nation, Rest of World, Mother Jones, and Gimlet among others. We learn about the power of social media and fact checking We learn about the challenges of the journalism industry  We learn about how you shouldn't let your job define you Follow and connect with Angely on socials: Instagram: @angely_mercado Twitter: @angelymercado LinkedIn: https://www.linkedin.com/in/angelymercado/ Check out Angely's posts on Gizmodo:  https://gizmodo.com/author/angelymercado Check out Angely's profile on Muck Rack: https://muckrack.com/angely-mercado Check out a very important recent article written by Angely: https://gizmodo.com/hurricane-idalia-makes-landfall-in-florida-lost-power-1850786952 Check out some of the best environmental journalism stories of 2022: https://unearthed.greenpeace.org/2022/12/23/best-environmental-journalism-2022/

This week's minisode recaps Muck Rack's State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  Here's What You'll Learn:The most notable stats from Muck Rack's State of PR 2023 reportChallenges PR pros have faced over the past yearStatistics on the most used social media platformsWhat the findings mean for the PR industry as a wholeLexie's thoughts based on her experience as a PR proAnd moreMuck Rack full report: https://info.muckrack.com/state-of-pr-2023 Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Today on the show, we have Vanessa Neurohr, VP of Customer Success at Muck Rack.In this episode, we discussed Vanessa's unique perspective on how comedy shows can help improve public speaking skills, and why understanding the product intimately is crucial for success. Vanessa delves into her journey with Muck Rack, offering insights on company growth and how clear lines of ownership enhance each stage of the customer journey.We then dove into Vanessa's approach to building the customer success department into four robust functions: customer success managers, customer support, customer onboarding, and customer education. Vanessa stressed the significance of promoting oneself internally, delegating responsibilities, and showcasing impact to secure support within an organization.We wrapped up by discussing the importance of establishing early connections within the organization during onboarding and how to bring the voice of the customer to new team members as swiftly as possible. Vanessa shared her experiences of improving help center materials and her discovery that the most engaged customers are those who write into support chat frequently and tend to renew their subscriptions.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm.

In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here's what you'll learn:Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and CisionWho has the power to persuade in the media industry globally and within the United StatesTop platform preferences of communications professionals and PR prosMainstream journalists were rated the top in the US for “Most Influence”The least influential groups globally and in the USContent considerations statistics on what audiences want to see in 2023Resources Lexie is looking at for PR day to dayAnd More!  Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Download Gary's 13 Keys to Creating a Multi-Million Dollar Business from ⁠https://www.DitchDiggerCEO.com/ Greg Galant, co-founder and CEO of Muck Rack (https://muckrack.com/) and co-founder of the Shorty Awards (https://shortyawards.com/) talks about his journey to success - from building websites for businesses at 14, to starting his own podcast in 2005, way before the podcast industry exploded, to co-founding the Shorty Awards. In this episode, Gary and Greg Galant discuss: Shorty Awards The Power of Shaping the Narrative The Evolution of Job Titles in Startups Scaling Up LinkedIn: https://www.linkedin.com/in/galant/ Twitter: https://twitter.com/gregory Instagram: https://instagram.com/gregory/ Facebook: https://www.facebook.com/ggalant Website: https://muckrack.com/ Connect with Gary Rabine and DDCEO on:  Website:⁠ ⁠⁠https://www.DitchDiggerCEO.com/⁠  Instagram:⁠ ⁠⁠https://www.instagram.com/DitchDiggerCEO⁠ TikTok: ⁠https://www.tiktok.com/@ditchdiggerceopodcast⁠  Facebook: ⁠https://www.facebook.com/DitchDiggerCEO⁠ Twitter: ⁠https://twitter.com/DitchDiggerCEO⁠  YouTube: ⁠https://www.youtube.com/@ditchdiggerceo

Gregory Galant is the cofounder and CEO of Muck Rack, the software platform that enables thousands of organizations including Google, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. He is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media. We speak to Greg today about what PR is meant to do, how it can be better in the future, how journalism is changing, and how AI can change content marketing and writing in the future. 

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics to intersect with the topic you cover. [05:25] The value of running a data-driven survey. [05:38] How to find and reach out to journalists that cover your topic [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:36] That's it for today! Don't forget to rate, review, and subscribe! [06:43] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today's Episode:     Erik Rivera   Ahrefs  Keyword Insights Clearscope Surfer SEO Google Trends BuzzSumo PollFish  Muck Rack lemlist  Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Friday Variety is back! First up, J+M break down Muck Rack's $180M Series A (10:43). Then, Elly Health Co-Founder Cecilia Anderson joins Molly to discuss her startup (21:16). Finally, Producer Rachel interviews Contra Founder Ben Huffman for another edition of OK Boomer. (32:38) (0:00) Jason tees up today's segments! (1:19) Jason recaps his crazy evening at the Lady Gaga concert (9:53) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (10:43) Muckrack (a database for journalists) raised a $180M Series A(ish) (19:18) WorkOS - Go to https://workos.com to learn how to make your app enterprise-ready. (20:48) Elly Health Co-Founder Cecilia Anderson joins the show to break down her startup (30:52) Neo.Tax - Get $500 off R&D tax credit fees at https://neo.tax/twist (32:10) Producer Rachel interviews Contra founder Ben Huffman on another edition of OK Boomer! Check out Elly Health: https://www.ellyhealth.com FOLLOW Ben: https://twitter.com/_BenHQ FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood