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Julie A. Fleming is the principal of the legal business development consulting firm Fleming Strategic and previously practiced law for over a decade, focusing on patent litigation, in firms ranging from three to over 2100 attorneys. She is the author of three books: The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling (now in its Third Edition), Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Myths: What You Think You Know About Business Development Could Kill Your Practice. A Fellow of the American Bar Foundation, Julie holds a J.D. from the Emory University School of Law. Links www.FlemingStrategic.com https://www.linkedin.com/in/julieafleming/ Book: The Reluctant Rainmaker https://www.amazon.com/Reluctant-Rainmaker-Guide-Lawyers-Selling/dp/0991125185/ref=sr_1_3?dchild=1&keywords=the+reluctant+rainmaker&qid=1632155696&sr=8-3#customerReviews
In today's episode, I sat down with Julie Fleming, of Fleming Strategic and The Purple Sherpa. Julie is the principal of Fleming Strategic where she advises attorneys on growing their practices. She's the author of three books and has practiced law focusing on patent litigation for 15 years. To add to her success, she's also the founder and CEO of The Purple Sherpa, a nonprofit organization that educates, encourages, empowers and embraces dementia family caregivers. The organization provides tips for caregivers via social media, to an international audience of over 80,000 people. Following her heart built not only a robust career, but one that is in complete alignment with all that matters to her. Tune in to hear her inspiring story! Guest Bio: Julie is the principal of Fleming Strategic, through which she advises attorneys on growing their practices. She's written three books about legal business development, including The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling. Julie practiced law, focusing on patent litigation, for about 15 years in firms ranging in size from twenty to over two thousand attorneys. She is the Immediate Past Chair of the American Bar Association's Science & Technology Law Section, where she's held a variety of other leadership positions, and she's a Fellow of the American Bar Foundation. Julie Fleming is also the founder and CEO of The Purple Sherpa, a 501(c)(3) nonprofit organization that educates, encourages, empowers, and embraces dementia family caregivers. The Purple Sherpa provides tips for caregiver self-care and care for people living with dementia via social media to an international audience of over 80,000 people and offers several Facebook support groups. The Purple Sherpa also offers grants for respite care and supplies. Julie writes and speaks extensively on caring for oneself while caring for someone who is living with dementia. An Atlanta native, Julie moved to Cheyenne, Wyoming in 2019. Email: julie@juliefleming.com Website: www.FlemingStrategic.com Facebook: https://www.facebook.com/JulieAFleming LinkedIn: https://www.linkedin.com/in/julieafleming/ Twitter: @juliefleming Instagram: https://www.instagram.com/julie_a_fleming/ THE PURPLE SHERPA: Website: www.ThePurpleSherpa.org Facebook: https://www.facebook.com/ThePurpleSherpa LinkedIn: https://www.linkedin.com/in/julieafleming/ Twitter: @ThePurpleSherpa Instagram: @thepurplesherpa FREE RESOURCES: FLEMING STRATEGIC: Nine Costly Legal Marketing Mistakes and How to Avoid Them https://flemingstrategic.com/ THE PURPLE SHERPA Comfort for Caregivers https://julie-fleming.mykajabi.com/comfort-now Belinda's Bio: Belinda Pruyne is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker. She is a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/ Twitter: https://twitter.com/belindapruyne?lang=en Instagram: https://www.instagram.com/belindapruyne/
Jory and Julie discuss how our professional paths change based on our circumstance, interests, and opportunities. Julie remembers hearing that the average person would have 6 careers and thinking, how flaky! Now that she’s on her 5th career, Julie has fresh insight into how to follow the stirrings of spirit to build a successful new professional path. Join us for a conversation about how to create a career that satisfies your interests and needs. Julie Fleming is the founder and CEO of The Purple Sherpa, a nonprofit that educates, encourages, empowers, and embraces dementia family caregivers. She was her father’s sole or primary caregiver for 7 years while he lived with Alzheimer’s disease and vascular dementia. She started sharing video tips to help others avoid challenges and stumbling blocks and learn how to care for themselves while caring for a loved one. The videos were met with overwhelming interest, and The Purple Sherpa was born. The Purple Sherpa shares tips to an audience of over 75,000 people and offers Facebook support groups for dementia family caregivers, those grieving the loss of a loved one to dementia, and one that’s designed to generate conversation among people living with dementia, their caregivers, family & friends, vendors, medical providers, and community members. It also offers grants for respite care and supplies. The principal of Fleming Strategic, Julie also advises attorneys on growing their practices. She’s written 3 books about legal business development, including The Reluctant Rainmaker, Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Myths. Julie practiced law for 15 years and is the Immediate Past Chair of the American Bar Association’s Science & Technology Law Section. JulieFleming.com
On World Alzheimer's Day 2016, Julie Fleming launched The Purple Sherpa, a nonprofit organization that's designed to educate, encourage, and support dementia family caregivers. Today there are 65,600 followers on Facebook, almost 4100 members in the online closed support group, and almost 450 members in the closed The Purple Sherpa Grief Support Group. Julie described her seven-year caregiving experience for her father as “the most exhausting, frightening, and loving experience I've ever had.” Learn more about Julie's story and her work. --- Send in a voice message: https://anchor.fm/caring-conversations/message
On World Alzheimer’s Day 2016, Julie Fleming launched The Purple Sherpa, a nonprofit organization that’s designed to educate, encourage, and support dementia family caregivers. Today there are 65,600 followers on Facebook, almost 4100 members in the online closed support group, and almost 450 members in the closed The Purple Sherpa Grief Support Group. Julie described her seven-year caregiving experience for her father as “the most exhausting, frightening, and loving experience I’ve ever had.” Learn more about Julie's story and her work. --- Send in a voice message: https://anchor.fm/caring-conversations/message
Discover Your Talent–Do What You Love | Build a Career of Success, Satisfaction and Freedom
Julie Fleming is an author, speaker, and caregiver for her father, who was diagnosed with Alzheimer's disease in 2011. Learning about caring for her father through trial and error and extensive research, she created Alzheimer’s Caregiver Minute to share her experiences to help other caregivers. “The biggest benefit is having a sense of purpose, whether practicing law, coaching, or trying to get the word out about Alzheimer's. It's not fun and games all day long, but I so thoroughly enjoy the parts that are fun! What's better than doing something that's fun AND has a purpose behind it?”
Do you enjoy having sales conversations? Whether it’s a natural hesitancy due to fear of rejection or dislike that stems from being the victim of manipulative or uncomfortable sales conversations, too many entrepreneurs would prefer to do almost anything rather than have an actual sales conversation. And that’s a shame, because when you approach it correctly, you’ll find that a sales conversation is a relationship-driven opportunity to discover what your potential client or customer needs and to find a way to meet that need through your own offerings or a reference to another business. Learn how you can tap into your natural sales skills (the ones you use every day, probably without even realizing it), how your online presence can support your offline sales and how seeking harmony can revolutionize the way you approach a sales conversation. We’ll also explore how you can ask your potential client or customer questions that may bring about harmony between you and keep you fully present in the conversation. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue.
Even the most purpose-driven person will, at times, find herself dragging. When you make promises to yourself but don’t keep them, you know you need a dose of something… Motivation? Discipline? Willpower? A stronger vision or purpose? Join Jory and Julie as they discuss what it really takes to accomplish your objectives, especially when those objectives include interim steps that you don’t enjoy but recognize as necessary to achieve your ultimate goal. Jory and Julie discuss the extent to which willpower is ego-based and what that means for the wisdom of relying on willpower to achieve goals, to extent to which discipline draws on the strength of a higher power and how that helps us bring vision to fruition. We’ll discuss the instances in which each is useful, along with discussing Stephen Pressfield’s concept of Resistance as the key block to purposeful accomplishment. Finally, Jory and Julie explore how to harness motivation and develop discipline to continue our vision- and purpose-based work even in the midst of significantly competing demands. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue.
Does your business have a lot of competition? If so, that’s good news, because it means there’s plenty of demand for the kind of product or service you offer. It also means you have to find a way to stand out from the crowd of your competitors, to distinguish what’s unique about you so your ideal clients and customers will identify you as the right solution to their needs. When you share a point of view or other distinctive factor through your business, you’ll become memorable, attractive to those who resonate with your perspective, and appealing as a content generator or media guest. In today’s show, Jory and Julie discuss why differentiation matters, what kinds of differentiators are effective, and how you can find the skills, experience, and attributes that will set you apart from others who also serve your audience. We’ll share examples of differentiators that you might adapt and make your own, and we’ll share a useful framework for highlighting what makes you stand out from the crowd while respecting your own boundaries as a business owner. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue.
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you want to serve, and even more difficult to create an avatar that encapsulates your ideal client. Whether it’s because of your own lack of clarity or fear about getting too specific, you may hesitate to draw a narrow client niche. Join Jory and Julie to learn why a narrow target audience description is actually critical to business success, what you should consider in creating that description and a client avatar, and how frequently you should revisit your audience definition. We’ll share our mistakes and revelations as well as why we continue to revisit target market, and we’ll also explore the difference between the audience you serve and the audience to whom you market. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue.
Do you ever have the feeling that you’re working hard to build your client or customer list, but whatever you do seems to fall flat? In today’s episode, we’re sharing our observations about what you’re doing that causes you to lose business and what you can do instead. Lots of new entrepreneurs think that just putting a website out will be enough to get business (we both thought so too, for a short time) and flail around when that proves to be untrue. Maybe you’re imitating someone who’s been successful (which is often a recipe for feeling like an inauthentic failure), or maybe your fear of rejection or desire not to seem pushy is stopping you from getting into the conversations that will leave to business. We’ll explore those marketing obstacles, as well as others that we’ve experienced. And then we’ll share how to find your unique path into effective marketing, starting with identifying your marketing identity so that the real you will show and connect with those whom you’re meant to serve. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue.
Whether you’re an entrepreneur, a ministry leader, or just plain human, stress is a part of life, especially during the holiday rush. The more roles you juggle and the more demands you face, the easier it is to find yourself alone on Pain Island, feeling stress our and even burned out. That’s especially bad news if your livelihood depends on your creativity, since stress tends to make creativity vanish. In today’s episode, Jory and co-host Julie Fleming discuss the roots of stress—both positive and negative—and how to identify oncoming burnout. The discussion then shifts to action: what can you do to protect yourself and your creativity? How can you overcome obstacles, even the obstacles presented unintentionally by those you love? You’ll get ideas on how to set boundaries with clients and yourself, so you’ll work well and find refreshment, whether that’s for a week or just a few hours. Finally, Jory and Julie will share simple steps you can take to reduce stress right away, including how to set goals for effective practices that work instead of flash-in-the-pan empty promises. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at www.LexInnovaConsulting.com. A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance. Piano solo by David Nevue (www.davidnevue.com).
Do you ever feel stressed out by too much to do and tasks you don’t know how to handle? Do you keep getting pulled away from the work that’s at the center of your business? You know you need help. But do you know exactly what help you need and whom to hire? Join Jory Fisher and Julie Fleming to learn how to make smart decisions about when and how to get the help you need so you can serve others with excellence. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. Solo piano music by David Nevue.
It's October, and change is in the air! How do you know when it's time for a change? How do you know when a change is right for you? Change is often valuable, and when you're navigating by faith and reason together, you have nothing to fear. Join Jory Fisher and Julie Fleming for a fun, fast-moving conversation about how to know what should stay solid in your business or ministry and what can (and maybe should) shift over time. We'll also share how we've navigated our own moves over the years, so you can learn from our successes and our mistakes. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting. [Solo Piano by David Nevue]
Have you ever felt the pain when your business role conflicts with your personal or family roles? Every business owner wears multiple hats: CEO, marketer, IT consultant, researcher, etc. It's tough enough to manage those roles alongside ordinary family roles, but when life throws you a curveball, the difficulties multiply. Maybe you're responsible for transporting a child to a prestigious and time-consuming new activity that could pave the way for a college scholarship, or maybe you're suddenly facing a family member's serious illness. Whatever the cause, your business can thrive only if you're able to manage your family responsibilities and have energy left over. Listen as Julie shares the perspectives and practical tips she's gained while running her consultancy and serving as caregiver for her father, who is now in the severe stage of Alzheimer's Disease. Before and after the show, please post your questions for Jory and Julie on Jory's Facebook Business Page. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers to create/implement innovative business development plans. She is the author of three books (The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Mistakes: What You Think You Know About Business Development Can Kill Your Practice), as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. Before launching her consulting business, Julie practiced law for over a decade in both large and small firms, focusing on patent litigation. Julie has appeared in diverse publications including The Practical Lawyer (ALI CLE), Trial magazine (American Association for Justice), The Bencher (American Inns of Court), ABA Now (American Bar Association), and The Glass Hammer.
For Partner-level attorneys. Bringing you relevant information to enhance your career and improve your life. - Lateral Partner Recruiting tactical tips for law firms. - Julie Fleming with Lex Innova Consulting on an attorneys Unique Selling / Service Proposition
There it is... The blinking cursor on the empty screen.You need to write a blog post or article, to put together your next presentation, or even to come up with something witty and thought-provoking for social media. You're stuck--but you can escape the pressure. In today's market, "content is king." Whether you write or speak (or both!), the information and expertise that you share is the key to getting found by your ideal clients and the media, gaining entree into the right business circles, and landing new business. Join us to discover five simple ways to ramp up your content generation and how to use the content you create to advance your business. Before and after the show, please post your questions for Jory and Julie on Jory's Facebook Business Page. Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to construct and implement innovative business development plans. She is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and the forthcoming Legal Rainmaking Mistakes: What You Think You Know About Business Development Can Kill Your Practice, as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. Before launching her consulting business, Julie practiced law for over a decade in firms of 3 to more than 2100 attorneys. A frequent speaker for law firms, bar associations, and law schools, Julie has appeared in diverse publications such as The Glass Hammer, Trial magazine, and ABA Now.
It's been said that entrepreneurship is the greatest course in personal development. Julie Fleming and Jory Fisher will discuss the lessons they've learned (both business and personal) in the combined nearly twelve years since they launched their businesses. From "must have" tools to tips on how to run your business when life gets in the way (and vice versa!), Julie and Jory will share the joys and nitty gritty truth of being a small biz owner. Before the show, please post your questions for Jory and Julie on Jory's Facebook Business Page. Julie A. Fleming, founder of Atlanta-based Lex Innova Consulting, helps lawyers worldwide use innovative and effective measures to build a strong book of business. Julie A. Fleming holds a certificate in leadership coaching from Georgetown University and is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling (2009) and Seven Foundations of Time Mastery for Attorneys (2011), as well as numerous articles focusing on topics such as business development, practice management, work/life balance, and leadership development. Before launching her consulting business, Julie practiced law for over a decade in firms of three to more than 2100 attorneys, focusing her practice in patent litigation
Whom are you called to serve? How are you equipped to serve others? What’s your “Big Why” for doing what you do in the world? For this episode of Heart & Soul, Jory Fisher will be interviewed by her friend Julie Fleming—also a lawyer/mentor/consultant/coach who works with small business owners to help them build profitable, enjoyable businesses. Jory and Julie will inspire you to find, follow, and fulfill your own divine calling and enjoy an abundant and prosperous life. Jory Fisher, host of Heart & Soul for Women of Faith, specializes in helping Christian women entrepreneurs integrate calling, confidence, and clarity into their business so they can serve the people they’re meant to serve and glorify God through success. Before opening her coaching and consulting firm in 2008, Jory had worked 15 years as an attorney focusing on family, juvenile, and criminal law; four years as an assistant professor and associate dean of Liberty University School of Law; and three years as the Executive Director of the Child Abuse Prevention Center in Central Virginia. She holds professional certifications from the International Coach Federation, the Institute for Life Coach Training, the Career Coach Academy, the Christian Coaches Network, and the True Purpose™ Institute. She and her husband Dave live in Lynchburg, VA and are the proud parents of seven purposeful and successful children. For more information, please visit www.womenfindpurpose.com.
Entrepreneurs frequently operate from a place of purpose and passion, launching a business based on a fabulous idea or a desire to serve a particular group. Without appropriate attention to business fundamentals, though, the new venture can't succeed. At best, it will stay a hobby that doesn't generate prosperity; at worst, the entrepreneur will have to close the business, depriving others of the contribution that the new business might have made. Julie will share: (1) The 5 "P"s of business success; (2) How to determine when you should consult an attorney and when you can safely proceed on your own; (3) How to find and work well with a lawyer, including how to manage expenses; (4) What you must do consistently to keep your business in good health; (5) The cycle of marketing failure and the cycle of marketing success. Julie A. Fleming, JD works with small business owners, helping them to build profitable businesses with an appropriate legal structure and a full client pipeline. Her clients create a robust income while fulfilling their purpose in a business built on a solid legal foundation. Before transitioning to consulting, Julie practiced law (specializing in patent litigation) for more than a decade. She now serves an international clientele and is a highly-regarded speaker on topics such as marketing and work/life integration and is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling and the forthcoming book Ignite It! How to Fire Up Your Business with a Firm Foundation and Full Client Pipeline. Julie lives in Atlanta with one demanding cat and two spoiled German Shepherds, and spends as much time as possible in Wyoming. For more information please visit JulieFleming.com.