Podcasts about love based copywriting

Have you ever struggled with talking about your client's pain points or struggles? After all, you're in business to HELP people, not point out their suffering! (I get it.) Today's episode is all about how and when to address client struggles and pain points in your copy, and how you can do it in an impactful and love-based way. Plus! Bonus story - why I almost didn't become a copywriter, and what changed my mind -- hint, it has to do with the marketing tips you'll learn in this episode. Using tips from the book Love-Based Copywriting by Michele PW.

Michele PW is a bestselling, award-winning fiction and nonfiction author. She is also a copywriter that specializes in Love-Based Copywriting, which is writing copy that persuades with love. Michele has built a business that has sold nearly $50M worth of products and services using love-based copywriting. Love-Based Copywriting: Selling More With [...] The post Love-Based Copywriting: Selling More With Love appeared first on AuthorExpertWire Podcast.

In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.   She is a  best-selling, award-winningauthor. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she's written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.   They discuss the following topics How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy! Love based copy = persuasion. We are always doing it every day. Tapping into your emotions whether it's love or fear.ie..Fear based…if you don't do this, you will experience something badLove Based…when you do this, you may not be ready but if you are…let's go. Love is about truth. Be Honest! Be authentic and true to yourself! Client stories are great! Get a sense of energy through your videos. Survey, survey, survey! Ask, what is your biggest worry?For example, ask your clients, why did you pick you over someone else? Confidence will be your magnet     Links For Michele PW:   MichelePW.com Free Gift- Love based Copy lovebasedcopywritingbook.com/template. facebook.com/michelepwauthor linkedin.com/in/michelepw twitter.com/michelepw instagram.com/themichelepw

Latest episode of Good Books

Michele PW Michele Pariza Wacek (PW) is the best-selling author of the “Love-Based Business” series of books that share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.   Copywriting Is In Her DNA! When she was 3 years old, she taught herself to read because she wanted to write stories so badly – that’s what I call passionate about what you do!  So, as you can imagine, writing has been a driving passion throughout her life.  She went on to become a professional copywriter - writing professional promotional materials for businesses - which led to her found a copywriting and marketing company that has sold nearly 50 million dollars worth of products and services, over the past 8 years!  Her services are really sought after and her clients include luminaries such as Lisa Sasevich, Brian Tracy, John Assaraf and Ali Brown, to name a few! In addition to all of that, she is also a bestselling fiction writer of psychological thrillers, mystery and suspense books.   Love-based Copywriting In this episode, we explore her entrepreneurial journey.  The successes and challenges that she has faced as well as get an overview of the system that she has used over the last 8 years to generate in excess of 50 million dollars. In this episode of How Love-Based Copywriting Can Elevate Your Business: 04:36  Initially was convinced that she did not have what it takes to be a business owner 12:01  We wear a number of hats as business owners but we don't have to be a master of every aspect 19:09  Why Direct Response Copy is important or those w want to scale their business  23:08  Tapping into either fear or love-based emotions 31:24  Strong copy is much more than just about marketing 37:42  Why the love-based business approach is not being woo-woo 44:59  Making money is unlikely to take your money stress away 48:08  Sitting in your emotions when dealing with rejections  Get your FREE gift of "How To Start a Business That You Love And That Loves You Back" at https://lovebasedbiz.com and more information about Michele PW at https://michelepw.com If you are wanting to get off the "feast and famine revenue train", then check out two further FREE resources:  The 7 Minute Checklist to Financial Freedom For Overwhelmed Entrepreneurs on the home page and  The 7 Reasons Entrepreneurs Succeed in Business here. 

This week's Misfit Entrepreneur is Michelle Parisa Wazek – also known as Michele PW. Michele is the copywriter to the stars. She has worked with everyone from Brian Tracy to Lisa Sasevich and over the last 8 years, her “love based” copy and marketing philosophy has sold nearly $50 million dollars in products and services. Michele is a best-selling author many times over, has appeared across countless media, and works with hundreds of clients throughout the world helping them to, as she says, “Build a business your love that loves you back.” But like many successful entrepreneurs, she does things differently and approaches her craft with a completely different view than the norm. She does it by employing love. When I first met Michele, I was incredibly intrigued with this approach, especially after hearing that it continues to generate millions of dollars annually. So, I asked her to come on the show and share her biggest secrets to help you find more success in your business. www.lovebasedbiz.com www.lovebasedbizblog.com Podcast: Love Based Money Everything all started for Michele when she was 3 and taught herself to read to because she wanted to write books. Being a writer has been a driving influence throughout her life. When she got to college, she discovered “direct response” copywriting. She helps people sell one to many through her copywriting. Connecting with people is one of the most critical things for businesses today – What is the most important fundamental thing people need to do to genuinely connect? Being genuine is the key to connecting The online marketing industry is having a “come to Jesus moment” as it is turning into a mature niche A lot of people are not sure what to do What is working is getting back to the basics and not just throwing a bunch at fancy marketing, but really building relationships with people How does someone know they are hitting the mark? What are the people that are “doing well”…doing well? Your insides must match your outsides – you have to be able to walk the walk Be committed to your highest purpose and not attached to the results True honesty – be honest about where you are at Authenticity, Authenticity. Authenticity Show up and be a master of your craft At the 11-min mark, Michele answers the question, “What is Love-Based Copywriting?” and is so important to listen to what she says! Loved based copywriting is persuading someone to take action like anything else, but it is the how. In order to get someone to take action, you must tap into their emotion Emotions are love or fear-based – most copywriting/messaging focuses on fear “Don't build your business on a foundation of fear…” Market and come from a place of higher power is the foundation of love-based copywriting. When you come from love instead of fear you build better connections and a better business. Focus on what ignites and inspires people – what inspires you? What would make you want to act? Think in those terms… At the 15:30 mark, Michele gives examples of what she has done with clients. Love-based is about educating and stepping back and let the client make the choice...stand in your power There is a correct way to respectfully acknowledge your prospects pain. Pain helps you grow emotionally and spiritually. Don't turn pain into suffering with focused on worry or anger in your marketing Acknowledge the pain is there, but come from a mindset that you are committed to everyone getting what they want, you are not attached, and you don't have to rescue – stand in your power. Copywriting is the same as salesmanship in print – how would you act if you were in front of someone looking in their eyes? At the 22 min mark, Michele give some great advice on selling. Pay attention where she talks about how clients and not you need to rescue themselves. Formula for a successful copywriting campaign? Michelle has a love-based copy template that is available for free on her website, but gives the steps Step one: Knowing who your ideal client is. You must know them like you know your best friend. You know their pain and are passionate about truly helping them. Be committed to get the client's needs met, but not attached to the outcome. Step 2: The correct use of pain – What is keeping them up at night? How is your product and service going to help? Step 3: Coming from a mindset of abundance and being committed, but not attached. People will sense if you are coming from fear and you won't be as successful. Best ways to get feedback? Open-ended surveys – you want their words Facebook groups allow for good research Common mistakes made in copywriting? Being too general and not specific When you are too generic, your ideal prospects are not going to see you People are looking for specialists to help them and not generalists Tips for generating leads? It's how you “decorate the door” You want to address the perceived problem – even if it may be the wrong one. Michelle gives a great example on this at the 41 min mark Take stock of all the things that make up the perceived problem and how they relate. Be specific and call them out in your opt-in pages Biggest failure? Michelle did not use “loved-based” copy in the beginning, she did more fear-based She would follow what clients wanted even if it made her uncomfortable Recommended tools? Infusionsoft Clickfunnels Michelle's advice is to find the ones that work best for you, but don't get to attached to the bells and whistles – but your ability focus on being authentic and staying in tune with yourself with them. Best Quote: “Don't build your business on a foundation of fear…” Michele's Misfit 3: Be open to sitting and feeling your emotions. Sit and breath into the emotion, feel it, let it move through you and you can break it. Meditation is a very useful way to help control your emotions Create a ritual for when you do things like having a sales call or writing copy – take some time to focus on your vision and tap into your anchor.

In this episode, Devi chats with Michele PW about Love-Based Copywriting for Spiritual Entrepreneurs. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. Devi and Michele discuss: Direct Response Copy Selling yourself "one to many" through copy Love-Based Copy vs Fear-Based Copy What emotions to tap into to persuade someone Why some marketing feels inauthentic and slimy The steps to take to persuade someone through your marketing How to identify your ideal client The difference between an ideal client vs. niche or target market How to connect with your ideal client The things we do to avoid pain in our lives Feeling our fear-based emotions for healing Why fear-based marketing can cause buyer’s remorse The reason why fear-based marketing strategies are not working anymore Knowing your mindset and your “come from” The importance of "coming from" abundance in your copy and marketing Exercises to help you to shift your fear-based emotions Your public authentic persona and voice vs. your personal persona and when to use each one What is important to know about long page sales letters What people need in order to make a decision The delivery mediums for love-based copy Rituals that Michele uses for writing books & copy Writing out who your ideal client is How to get into a mindset of abundance before writing your copy and more… Connect with Michele PW on her website @ lovebasedbiz.com To grab your free book "How to Start a Business You Love & That Loves You Back," visit LoveBasedBiz.com Enjoy episodes of Michele’s podcast, Love-Based Money @ http://lovebasedbiz.com/series/lovebasedmoney/

Aired Tuesday, 7 November 2017, 2:00 PM ET Attract Your Ideal Clients with Love-Based Marketing It is possible to attract your ideal clients without feeling inauthentic and manipulative. You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal prospects to become ideal clients. About the Guest: Michele PW Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that teaches people how to build a business they love and that loves them back, and the owner of the Love-Based Copywriting and Marketing Company that provides done-for-you services to help entrepreneurs attract more clients and boost their business. Check out tons of free resources to help you build a love-based business and live a love-based life on her blog, including the Love-Based Money podcast and a free Love-Based Biz Kit on her blog. Website: http://www.LoveBasedBiz.com Twitter: https://twitter.com/michelepw Facebook: https://www.facebook.com/michelepwauthor Facebook Personal Page: https://www.pinterest.com/themichelepw/

The Real Deal with Jason Silverman featuring Michele Pariza Wacek: Love–Based Copywriting Method: How to write Copy that Attracts, Inspires and Invites Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author Michele Pariza Wacek for a fun and truly eye opening conversation on how… The post Love–Based Copywriting Method: How to write Copy that Attracts, Inspires and Invites With Michele Pariza Wacek appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Michele Pariza Wacek: Love–Based Copywriting Method: How to write Copy that Attracts, Inspires and Invites Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author Michele Pariza Wacek for a fun and truly eye opening conversation on how… The post Love–Based Copywriting Method: How to write Copy that Attracts, Inspires and Invites With Michele Pariza Wacek appeared first on Jason M. Silverman.

Meet Michele PW, considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company. Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Michele is also the author of the best selling book, Love Based Copywriting.

Love-Based Copywriting: Writing Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients

Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. Michele is the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business. On this episode of Morgana Radio, Michele PW will teach you What love-based money means The problem with fear-based money attraction How you can tell if you're using fear to attract money or love If you are attracting money in fear, how you can shift into love Grab Michele's Free Gift at http://www.morganarae.com/0BJ8U

Today we're having Michele PW onto the show, who is the leading expert on Love-Based Copywriting, an approach that challenges the typical fear-based, pushy energy of typical direct response copywriting. If you have learned from traditional sales and copywriting experts and still have this icky feeling inside of you, and really wish there was a better way to communicate to your ideal client without feeling gross in the process, Michele's approach is probably exactly what you need. It's copywriting that FEELS GOOD and gets RESULTS too!   Time Stamped Show Notes: 1:38 – Introduction 6:53 – Michele was in the coaching industry and many of her friends, associates and clients told her that they hated traditional direct response copywriting and they asked her if she could come up with things like conscious copywriting or attraction copywriting and they were very helpful by giving her names but she didn’t want to come with another name rather she wanted to reform the whole direct response copywriting industry not just come up with something other than that and then have people saying if you are a real businessperson you will use traditional direct response copy if you are just a hobbyist or you are not serious you can use attraction copywriting. 7:28 – In 2014 Michele’s friend came up with a book, love based marketing and that made her think about love based copy and she thought the opposite of that would be fear based copy and that’s when everything fell into place. So, to persuade people to take any action, you have to tap into their emotions and you can tap into fear based emotions or love based emotions and traditional direct response copy is tapping into fear but you don’t have to persuade people or buy your products or programs and just tap into fear, you can tap into love instead. 8:33 – So there are three ways to get started with love based copy the first one is to really get to know your ideal clients and Michele prefers ideal clients over niche markets because the more you understand people’s core beliefs and their attitudes the more you can really talk directly to them because if you could write copy like you would write to a friend that’s really the key.  10:10 – Michele says that you should engage and connect with your clients on a deep level because fear is really about pursuing and control but when you come from a space of love you are really educating people and giving them a choice and stepping back and allowing them to choose. 10:38 – Her second tip is that you must have a love based mindset. If you slip into fear and you go chasing or pursuing or shaming people, even though you might have the best intentions that’s where the trickiness comes in so as much as possible before you start a sales conversation or before you sit down to write copy you should get yourself in a love based mindset which could be done in many ways like doing meditation or grounding yourself. Michele has come out with a book called love based money and mindset which is about ways to shift your mindset from fear based to love based.  And that’s  the hardest  thing because once  you are there a lot of this other stuff  is easy, the problem is that most  of us are  controlled by fear we are taught in  our culture to run away from your fear and if you run away  from your fear based emotions they actually control you so that’s why the more you can get into a  love based mindset the easier all of this  marketing  is going to become. 13:16 – According to Michele the more you can surrender and relax, the easier it is all going to be and also you shouldn’t be attached to the outcome. 15:04 – When you indulge in fear based marketing you erode your brand over time because they may not trust you. 15:53 – Michele says that pain is a part of life and our ideal clients are in pain and if you don’t acknowledge that it is not very respectful and so you should speak respectfully about the pain but you must not agitate it because that turns it into suffering which is fear based. Pain is a part of life but it should not turn into suffering. 19:27 – Recap.   Resources Mentioned: MichelePW.com – Michele’s website. LoveBasedCopywritingBook.com/template is where you can find Michele’s love based copywriting template. You can also click here to purchase Michele’s book.

Listen Here: Michele Pariza Wacek is the best-selling author of the Love-Based Copywriting books that teach people how to write copy that attracts, inspires and invites. She is owner of… The post Writing Good Copy appeared first on Annie Jennings PR Elite Wire.

This episode is pure joy as I get to spend time with my friend Michele PW, the go-to copywriting expert for creative entrepreneurs. Michele is the author of Love Based Copywriting and the upcoming Love Based Mindset and Money as well as two works of fiction. We talk about Center of Influence Marketing - what it is and how you can best use it to create greater profits; being nice; and how to be effective at, and feel good about, Direct Response Marketing. Connect with Michele: http://www.michelepw.com https://www.facebook.com/michelepwauthor/ https://twitter.com/michelepw https://www.linkedin.com/in/michelepw https://www.youtube.com/c/michelepw

Sue Painter interviews Michele PW on her new book on Love-Based Copywriting

Sue Painter interviews Michele PW on her new book on Love-Based Copywriting

Sue Painter interviews Michele PW on her new book on Love-Based Copywriting

Sue Painter interviews Michele PW on her new book on Love-Based Copywriting

Today’s guest is Michele Pariza Wacek (aka Michele PW). She is considered one of the hottest direct response copywriters and marketing consultants in the industry today, and you may be wondering what’s that got to do with Consciously Speaking. Well… Michele is the creator of the “Love–Based Copywriting” philosophy. She started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a one–woman–shop. In 2004, she began the transformation to building a copywriting company. And in 2006, her vision became a reality. In addition, Michele is also a national speaker and the bestselling author of Love–Based Copywriting – How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients along with completing two novels. You can find out more about Michele at www.michelepw.com. This episode is being sponsored by THE TOTAL WELLNESS CHALLENGE. In the Total Wellness Challenge, for 30 days, Ginny Wright will provide instruction and guidance to support us as we earn and post daily points in 3 categories: nutrition, fitness and lifestyle. Check it out today and join Michael & other Conscious Explorers in the Challenge in February 2016. Wanna be a patron of Consciously Speaking? To contribute, you can click on the Podbean link in the upper right corner of this page or simply on the word Podbean here. There are rewards available for all levels of patron sponsorships including t-shirts, coffee mugs, tickets to my Consciousness Summit event and more. Thanks in advance for your support. If you’re into podcasts and you want to explore some more, check out Thanks, Podcasting. Michael is the featured podcaster in Episode 025, which you can find right here: I Just Gotta Say “Thanks, Podcasting”. Also, be sure to sign up for your Podcasting Mentorship Discovery Call today; and to learn more about Sponsorship Opportunities, send an email to Admin@MichaelNeeley.com.  Thanks! And don’t forget to subscribe to Consciously Speaking so that you don’t miss a single episode. While you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to www.MichaelNeeley.com and follow us on Facebook and Twitter.

Considered one of the hottest marketing strategists today, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that people love and get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which has a client list that reads like the “Who's Who” of Internet Marketing. Michele is also a national speaker and the bestselling author of “Love–Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.” Michele's Website: https://michelepw.com/ Michele's Courses and Products: https://michelepw.com/products/

You can write to your heart’s content. But is the drivel you’re putting on your website converting? What if you could learn some secrets to spice up your copy and increase conversions? Michelle PW is one of the best-known copywriters in the industry. Known for working putting out copy even more exciting than the big names […]

Love-Based Copywriting: Writing Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the "Love-Based Copywriting" philosophy, has a reputation for crafting copy and creating online and offline marketing campaigns that people love and that get results. Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company. Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who's Who” of Internet Marketing. Some of their clients include: Ali BrownLisa SasevichBrian TracyJohn AssarafBernadette DoyleAlex MandossianKendall SummerHawkAlexis Martin Neely In addition, Michele is also a national speaker and the bestselling author of "Love-Based Copywriting -- How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients" along with completing two novels.