The Profitable Photographer

This week, I had a powerful and heart-centered discussion with Johl Dunn, a talented Australian photographer turned mindset and business coach. We had such a great conversation a few years ago that I knew I would love another chance to connect.Johl spent over 20 years running successful wedding and portrait studios, earning titles like Creative Asia Wedding Photographer of the Year along the way. Now, he helps photographers build profitable businesses by combining strategy with mindset, self-awareness, and a little science-based spirituality.We talked about:Why slowing down can actually make you more productiveHow to avoid burnout and self-sabotageHis morning routine to start the day with intentionThe connection between gratitude, balance, and successHow to shift limiting beliefs that hold photographers backJohl's approach is holistic, honest, and incredibly helpful for anyone looking to grow a business and a life they love.He's also offering 3 free 1-on-1 strategy sessions to listeners!Connect with Johl:www.johldunn.comInstagram: @johldunnEmail: johl@jdmindsetcoaching.com.auWant support with your business goals? Let's chat at www.lucidumascoaching.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on The Profitable Photographer, I had a fun and inspiring conversation with Angela Lawson, an international award-winning pet photographer with 28 years of experience. For the past 15 years, she's focused exclusively on animals of all shapes and sizes—from dogs and cats to reptiles and pocket pets.She has also earned her Accredited Professional of Animal Imagery from the International Society of Animal Photographers and has taken the PPA judges' training Angela shares how understanding animal behavior and breed traits has been essential to her success, and how she brings compassion and purpose to every session.One of her most meaningful offerings is her Legacy Sessions, created for senior or terminally ill pets. These sessions capture the deep bond between pets and their people and result in lasting keepsakes like albums and wall portraits.Her sadness that she doesn't have nice portraits of a beloved pet that passed over the rainbow bridge motivated her to start, and teach, this specialty.She breaks down some of the things to know before one of these special sessions.How to gently navigate emotional sessions and support grieving clientsWhy it's important to research each animal before photographing themHow Angela uses local groups and The Tilly Project to market Legacy SessionsTips for intentional business building and meaningful client relationshipsWhether you're already photographing pets or thinking about it, Angela's insights will help you connect more deeply with clients and create work that truly matters.To get in touch with Angela:angela@aglphotography.net www.aglphotography.net www.facebook.com/aglphotoWant support with your business goals? Let's chat at www.lucidumascoaching.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on The Profitable Photographer with Luci Dumas, I had the absolute joy of chatting with my repeat guest, Larry Hershberger — an internationally acclaimed, award-winning artist often called a modern-day Norman Rockwell. For over 35 years, Larry has been creating magical, theatrical, emotion-filled art, with clients in more than 50 countries. You've probably seen his Santa and Christmas artwork — those nostalgic, wonder-filled images that take you right back to being a kid.But this episode isn't about Santa… it's about superheroes.Larry and his wife Ela have a daughter with Down Syndrome, Anna Rose, and she's the heart behind his most meaningful project yet — the Don't Fear Me campaign. Through stunning portraits of children with Down Syndrome, Larry is changing the world's perception — one photograph at a time.And yes, we talk about the business side too. Because as magical as his portraits are, Larry is also practical. He shares how he's making this passion project sustainable without burning out or going broke — a lesson all of us creative hearts can learn from!We talk about:• How Larry blends advocacy and art to make a lasting impact• Why it's totally okay to sell artwork and still do good in the world• His journey as a father and artist, and how it's shaped his mission AND saved lives!This episode is full of heart, hope, and truth — and might just inspire you to look at your own photography in a whole new way.Larry would love to connect with you!https://www.masterpieceartwork.com/https://www.downsyndrome.art/https://www.facebook.com/MasterpieceArtworkportraitsWant support with your business goals? Let's chat at www.lucidumascoaching.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Okay…solo time. This episode might seem short but if you take the challenge and write out the answers to my suggestions, it might just change everything for you. You could find that your photography business hits new levels of success and fulfillment?In this solo episode of The Profitable Photographer, I'm walking you through a step-by-step process to get crystal clear on your dreams and goals. And discover some issues standing in your way of having it all just the way you want your life and business to be. Having a clear intention, and knowing what to do to reach this vision is incredibly powerfulWhether you're dreaming of a six- or seven-figure income, more time freedom, or simply getting paid well for doing what you love, this episode will help on your journey.These specific steps have helped so many of my coaching clients move more powerfully towards their dreams.  • Your Big Dream – What does success look like for you? Let's get specific! • Your Deep Why – The personal and powerful reasons behind your goals (because this is what keeps you going when things get hard). • Your Roadblocks – What's really getting in the way? This is a chance to uncover the mindset blocks, habits, or fears that might be holding you back. • What's next? How do you take this knowledge and move more powerfully towards your goalsPlus, this June I'm offering a free “Create The Business of Your Dreams” strategy session to 5 people who would like help with this process. Whether you're brand new to the industry or a seasoned pro needing a fresh direction, this session is my gift to help you gain clarity and confidence.Just book a 20-minute chat to start the process at www.lucidumascoaching.comThis episode is perfect if: • You've been winging it in your business and want to create a real plan. • You're feeling stuck, scattered, or just not hitting your income goals. • You're ready to turn your passion for photography into a thriving, profitable business — with intention.Grab your journal, tune in, and let's map out the path to your dream photography life together!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week's episode is a soulful one, friends. I'm joined by the amazing Jessica McKnight — an award-winning luxury photographer in St Petersburg, FLA, for over 25 years, mindfulness coach, and founder of Brilliance Key. She has a big heart for helping others to create their success using the power of their thoughts as well as a photographer with a ton of business wisdom.  Jessica and I have a beautiful conversation about how mindset and mindfulness aren't just buzzwords — they're powerful tools that shape how we show up in our photography businesses and our lives. Jessica shares how her own journey, from a tough childhood to building a thriving photography brand, has been guided by a commitment to inner clarity, intention, and self-love.Together, we explore: How to shift your attitude to support your dreams What mindfulness looks like in real life (hint: it's about presence, not perfection) Her 8 simple practices to start your day grounded and focused — including gratitude, visualization, and creating space for joy The power of community, creativity, and trusting in something bigger (yes, the Universe has your back!) And how chasing success without balance can leave us burnt out — and what to do insteadJessica also gives us a peek into her Beyond Brilliant Photography Retreats that include daily yoga, mindset talks, and the kind of connection that fills your soul, plus a chance to apply for a free retreat seat on her website!This episode is like a soft exhale and a spark of inspiration rolled into one. Whether you're feeling stuck or just craving a deeper connection to your work and purpose, I know you will be glad you tuned in.Links and Goodies: Apply for a FREE seat at one of Jessica's retreats by subscribing to her newsletter at BrillianceKey.comAnd feel free to book a 20-minute chat with me if you need a little support.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

This week on the show, I'm chatting with Jeff — a PPA Master Photographer, Craftsman, educator, and author of 2, soon to be 3, books including “The Professional Photography Playbook: Mastering Portrait Photography, Branding and Business Success.”  Jeff is has been one of the most successful portrait photographers in the US for 40 years and counting. His classic style and tried and true business structure has kept his photography studio earning high 6 figures and even 7, while giving him time to golf, teach, write, and enjoy life.We talk about what happened when he left his government job to chase his dream of becoming a full-time photographer. He turned that leap into a 40+ year career full of awards, sold-out sessions, and major industry influence. And with 80 years of experience between us and a passion for helping others, we “commiserate” on what it takes to start and sustain a highly profitable portrait photography business and all the joys it brings.We're talking about:Why branding, client relationships, and a recognizable style are your best business toolsThe secret sauce behind genuine expressions and timeless portraitsWhy continuous learning (even after 40 years!) is non-negotiableAnd how Jeff's new book can help you build a stronger, more profitable businessWhether you're new to the industry or have been behind the camera for decades, this episode is full of aha moments, business gold, and inspiration to keep going — and growing.Find Jeff's book, The Professional Photography Playbook, on AmazonFollow Jeff on YouTube for more tips and storiesHit play and let's talk portraits, passion, and making your mark.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

What if your creativity isn't something you have to chase… but something you can invite in, every single day?This week, I'm joined by the wonderfully unique and inspiring Elizabeth Toller — a Certified Professional Photographer, fine artist, intuitive life coach, Reiki healer, tarot reader, and speaker on creativity as a lifestyle. She calls herself your “quirky guide to a more creative life,” and trust me, this conversation is exactly the kind of spark your creative heart has been waiting for.In this episode, we dig into big ideas and practical tools, including: The power of personal projects — why they're more than just “side” work and how they can elevate your business, art, and life How to turn everyday habits into intentional rituals that actually support your creative flow The surprising role of creative daydreaming — and how it can make you more productive, not less Why decluttering your mind is just as important as decluttering your space Small steps to overcome doubt and start listening to the voice that lifts you up, not the one that holds you back How to build a support system that fuels your momentum and keeps you inspiredWhether you're deep in your photography business or just trying to find your creative rhythm again, Beth brings a fresh perspective that will help you simplify, focus, and reconnect with your artistic purpose.This one's all about possibility, purpose, and practical magic.Connect with Beth:www.elizabethtoller.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Well, it is the fourth episode after three incredible interviews with brilliant and fun photographers. So it is time to go solo and dive into one of my absolute favorite topics… COLOR!Color isn't just pretty—it's powerful. It tells stories, creates mood, attracts clients, and makes your photography truly stand out.In this episode, I share some basic color science you probably learned in first grade. I touch on the emotional impact color gives us, and also how to use color intentionally in your work, whether you're shooting portraits, building your brand, or just want your images to have more oomph and emotional impact.Here's what I'm covering in this fun, colorful conversation: Why color is one of the most important tools in your creative toolbox How color combos and tones affect how people feel when they look at your photos, OR your branding How artists (and photographers) use color to create signature styles Tips for using color in your client work—from wardrobe to wall portraits Easy color challenges to inspire your creativity and find your personal vibeI hope that after listening or watching the video, you never quite see the world, and your art in the same way!You are awesome, by the way! LuciConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Get ready for a lovely and super practical episode!This week, I'm hanging out with the amazing Brenda Pottinger—photographer, educator, and marketing genius. She also has a heart for giving back and before we chat about her easy marketing strategies, she shares her love for helping others using the power of photography.Who is Brenda? Well, with degrees in Art-Graphic Design and Mass Communications from Emory & Henry College, she jumped into the world of weddings and portraits in Cincinnati. Over the next 20 years, she built a thriving business, picked up a few well-earned photography degrees (like Master of Wedding Photography, Master of Photography, and Certified Professional Photographer), and even served on the PPA Council.Oh—and no big deal—she was nominated for Top Ten Wedding Album at the International Photographic Competition and named Photographer of the Year twice by Professional Photographers of Southwest Ohio!Inside this episode, we chat about:• How a Girl Scout camera sparked her lifelong love of photography• Her 7-step “Marketing Made Easy” method• Why it's all about relationships, not just ads and posts• Knowing exactly who you want to photograph (and how to find them)Brenda is also teaching a PPA Super One Day Workshop called Marketing Made Easy on May 14—don't miss it! Just log on to the PPA website to sign up for her class.Trust me, you're going to come away from this episode smiling and ready to tackle your marketing with way less stress.Want to learn more about Brenda?Visit: www.pottingerphoto.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Oh friends, you're going to love this episode! I have been a fan of Karen McCall and her art, and met her in person at PPA's Imaging Expo this year. I am thrilled that she agreed to be my guest today because a true artist and Photoshop wizard. Karen's been rocking the photography world for 35+ years and has all the accolades—Team USA, Diamond Photographer of the Year, ASP State Elite Award for 7 years running—but what really impressed me is her down-to-earth heart for creativity and teaching.We dive deep into her passion for digital art—especially Photoshop painting and compositing—and how it's become not only her creative outlet, but also a profitable part of her photography business. and how art has been her business booster and her therapy.Some gems you'll hear:• The step-by-step of her creative painting process• How she approaches a new piece from scratch (hint: start with something you love!)• Why AI has a small role in her work—and why that's intentional• Tips for photographers who want to dip their toes into digital art• How art, joy, and profit can all go hand-in-handFYI…She has an amazing workshop “Photoshop Painting from Drab to Fab”, where students learn how to turn simple images into masterpieces.And she's sharing a free gift! Check out her site for downloadable goodies: education.karenmccall.comLet's show Karen some love!kmccallphoto@comcast.netwww.karenmccall.comJoin her Facebook Group: Photoshop Painting From Drab to FabConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

I am a huge fan of my guest for this week, Andrew Hellmich. A photographer with 25 years of success and the host of a top-rated photography business podcast, he has done so much to support photographers and photographic educators (like me) with his 612 episodes of Photo Biz Xposed (PhotoBizX), which features industry experts sharing powerful insights on marketing, pricing, advertising, and business growth.In this episode of The Profitable Photographer, We have a rich conversation about how building powerful relationships, becoming known in your community, and smart networking can take your photography business to the next level. Here is a taste of what you will hear… • Wedding photography pricing over the years and how to stay competitive in a saturated market • A genius upsell trick Andrew learned at an AIPP conference that boosted album sales • Why networking isn't about asking for favors—it's about giving value and building real connections • My experience with gift certificate partnerships, and Andrew's success teaming up with a local vet • A brilliant SEO strategy: Andrew interviews vendors and turns it into blog content that ranks on Google and deepens community tiesHe is such a warm and generous soul, and is always full of new actionable tips and inspiring ideas. Let me know your takeaways.Andrew is gifting my audience a  6-week free trial to his premium https://photobizx.com/luciandrew@photobizx.comhttps://photobizx.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey there, friends! It's just me, Luci, flying solo on this episode of The Profitable Photographer.In my 40+ years as a portrait and wedding photographer, I've learned just how important it is to prepare both myself and my clients before a session—and to have a clear plan in place once we start shooting. Sure, there's always room for spontaneity and creative surprises, but I always carry a mental blueprint to guide the flow of each session.In other words, I've developed a specific, intentional process that helps me create beautiful images and keep everyone happy and relaxed… even the toddlers!Here's a peek at what I share in this episode:My pre-planning checklist (including the 8 key things I always go over)How to keep kids (and parents!) calm and cooperativeThe best time of day to schedule sessionsWhy it's essential to know your locations and the lightMy must-have gear The importance of flexibility, breaks, and having backup suppliesWhether you're brand new to photographing families or just want to fine-tune your process, this episode is packed with practical tips to help you show up confident, prepared, and ready to create magic.P.S. One big bonus? You'll walk in with way more confidence—and walk out with more beautiful, sellable images.Thanks for connecting with me at www.lucidumascoaching.com!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Get ready to be inspired! This episode features Lauren DelVecchio, a lighting wizard and award-winning photographer. Based in Maine, Lauren is a PPA Master Craftsman, and Master of Wedding Photography.  She's a five-time Maine Wedding Photographer of the Year, a two-time Team USA rep in the World Photographic Cup, and even placed 6th in the world for one of her fine art portraits—no big deal… okay, actually, huge deal!As a MagMod Elite Ambassador, Lauren knows how to light up any scene—literally. Whether she's shooting weddings, seniors, fine art, or boudoir, her off-camera lighting techniques set her apart and bring creativity and control to every shot.In this amazing conversation, we talk about…How she got started in photographyThe magic of off-camera lighting and how it makes her work stand outJuggling multiple photography specialtiesWhy she enters competitions and how it benefits her businessLauren is offering 5% off all MagMod products with code LADPHOTOGRAPHY. Don't miss out!Connect with Lauren: Lauren@LADPhotography.com LADPhotography.comLet's thank Lauren for such an insightful discussion! And please subscribe so you can listen toall the other brilliant guests! LuciConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it.Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast. I have to say that how she shares her vast knowledge and the foundations of a successful business, in a clear and super fun way, makes this a “must listen more than once” way. According to Allison, is not your average photographer. She does not sell printable digital files, but she does run one of the most profitable portrait studios in the country. Instead of quick-turnaround sessions, she creates large-format wall art, family galleries, and custom albums designed specifically for her clients' homes. Her signature style? A mix of lifestyle, commercial, and a little bit of chaos—what she calls "Art That Happens to Be Your Family."In this episode, we're getting real about what it takes to build a thriving photography business, including:How shifting to a value-based model attracts better clients and bigger salesThe importance of taking full responsibility for every aspect of your businessHow setting clear client expectations leads to long-term successWhy staying in touch with your clients every year is the smartest way to have a solid businessAllison's advice is direct, practical, and refreshingly honest. She's here to challenge the way photographers think about pricing, client relationships, and profitability—because at the end of the day, success comes down to one thing: Owning it.Bonus! Allison is giving away her Time-Blocking Tool—because let's be honest, we could all use a little more time and a lot more structure. Grab it here!Connect with her at:support@dotherework.comwww.dotherework.comwww.atjphoto.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Ever felt the urge to create just for yourself? This week, I'm chatting with Anjana Olson, an award-winning photographer, educator, and lighting guru, about her self-portrait journey and how it's transformed her art AND her business.Anjana is a PPA Master of Photography, Master of Wedding Photography, and Photographic Craftsman based in Farmingdale, Maine. She's been leading the Maine Professional Photographers Association for years and has built an incredible brand with LAD Photography—specializing in weddings, high school seniors, fine art, boudoir, fitness, headshots, and families.Oh, and did I mention?5x Maine Wedding Photographer of the Year2x Team USA competitor in the World Photographic CupRanked 6th in the world for a fine art portrait!Anj shares how she turned to self-portraits as a creative outlet during a challenging post-C-section recovery and the pandemic. She walks us through her process, from pulling inspiration from a jar of prompts to using a 5-second interval timer for seamless shooting.Beyond creativity, Anj discusses how her self-portrait work has unexpectedly attracted clients interested in narrative-driven photography, bridging the gap between fine art and branding sessions. Plus, she offers insights into pricing strategies to ensure sustainable, profitable work.Connect with Anjana:hello@anjportraitstudio.comanjportraitstudio.comHope you enjoy this episode! And hey—if you're ready to level up your photography biz, let's chat. Visit LuciDumasCoaching.com for more info!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

 We made it to Episode 300! I am beyond grateful for every listener who has joined me on this journey. With 70 solo episodes, 220 guest interviews, and listeners from over 100 countries, this podcast has grown into an incredible community of passionate photographers. Thank you for your support, engagement, and commitment to growing your photography businesses with me!In this milestone episode, I reflect on my 42 year journey—from my background in wedding and family photography to coaching and producing this podcast. I highlight some of my most popular of 70 solo episodes with insights on in-person sales, overcoming fears, setting boundaries, and the power of positive thinking. Plus, I touch on key marketing strategies like networking and targeted promotions to help you grow your business.Here are the episodes I invite you to revisit. Scroll to the bottom for my entire list of topics I shared over the last almost 6 years.Episodes 294 & 296: In-Person Sales – My #1 topic! Learn how to sell wall art and albums while serving your clients at the highest level.Episode 7: Selling Psychology – Key sales tips from my days selling makeup—use the right words, sell results, and get the sale in the moment.Episode 117: Are You Good Enough? – Taming those inner critiques Episode 137: Making the Phone Your Best Friend – How to book clients with confidence and talk about pricing the right way.Episode 179: Feel the Fear and Do It Anyway – Why fear holds us back and how to push through it.Episodes 105, 109 & 212: The Four Agreements in Business – Game-changing mindset shifts for business success.Episode 273: Setting Boundaries – Teaching clients how to treat us and knowing when to walk away.Episode 290: Abracadabra-Using the power of attraction and focus in businessMarketing tips on how to move away from social media and get out into the communityThat's a wrap on Episode 300! I'm so grateful for all of you who listen, share your feedback, and support this podcast. As long as I keep getting great guests and amazing responses, I'll keep this going—it's my way of giving back to our industry and helping you thrive.If you want to make the most of these episodes, check out the transcripts (on Apple Podcasts, you can even copy and highlight key insights!). And of course, be sure to explore my solo episodes and guest interviews for more valuable lessons.Thanks again for being part of this journey. Episode 301 is coming next week, and it's a good one! Wishing you an amazing spring—or whatever season it is when you're listening. See you next time! Your pal, Luci Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubePS…Here is a list of my solo episode topics:290 Abracadabra…positive thinking285 Psychology of Motivation282 transforming limiting beliefs into success278…resistance…277 purse shopping and luxury273…setting boundaries269 handling objections261 263 265…10 big marketing ideas257…communicating values…6 ps256 doing your best252…getting natural expressions from kids246 the power of specializing243 taming your fears and unfolding more joy241 posing strategies and planning portrait sessions236…wedding day success230…money tips and strategies228…hot leads from business partners214 216 218 220 222 224 7 steps to attract ideal clients212 the 4 agreements in business210 starting your business!207…honoring the history and importance of portraiture204 no more starving artist199 speaking live to grow your business 194…magic to manifest ideal clients190 best year yet success plan179…feel the fear and do it anyway 174…luci tells her success story170 go, wait or stop…when to make changes162…photo business success secret at events156 5 love languages in business152…secrets to selling wall portraits148…gathering economic storms0. affiliate marketing137…making the telephone our best friend133…marketing from the inside out…success starts from inside127 framing tips122…starting your business…117…are you good enough?113…getting organized105 109 four agreements97… Luxury93 …natural light80…money mistakes gopher hole76 personal grown and business 73 website tips69 no more starving artist63 value of contests and competitions59 challenges all new photography business face54 getting stuff done48 self motivation and self discipline44 serving and thriving…12/31/2019…branding12/3/19…resistance (replay above)10/15/19…10 ways to ruin a great sale17 IP8/6/19…seven dollar donut7/2/19 12 tips from selling makeup6/11/19 your to-do list

I'm thrilled to welcome back Jeffrey Shaw—one of my most popular guests! This is his third time on the show, and for good reason. I first heard him speak at PPA's Imaging USA, and he completely blew me away. Now, five years later, he is just releasing “Sell To The Rich”, and he shares so many great insights from this book. He also has 2 other amazing books in case you want more Jeffrey.From humble beginnings, Jeffrey became one of the top portrait photographers in the U.S., with work featured on Oprah, CBS News, People Magazine, and displayed at Harvard University. He's a speaker, author, business coach, TEDx presenter, and founder of The Self-Employed Business Institute.So guess what? Luxury sales is not just about raising prices, having a fancy website, or advertising to wealthy people.Jeffrey breaks down why selling to the rich is more about mindset than money. He shares why luxury is a way of being, how personal growth plays a role in sales, and why success starts with your own belief in value.Listen for these key takeaways:Luxury isn't just a price point—it's an experience.Your real competition isn't other photographers.Judgment will cost you sales.“Clean energy” is essential. Confidence, clarity, and authenticity are what attract high-end clients.You need to embody luxury yourself. To sell the experience, you have to understand what it feels like.His book is now available for presale early March 2025! Go to his website to be one of the first to get your hands on it jeffreyshaw.comAnd thanks for subscribing to my YouTube channel and your favorite podcast platform.Hugs, LuciConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Okay, photographers—real talk. What happens to your business if life throws you a curveball? Whether it's an unexpected emergency or the day you finally decide to retire to a beach with endless piña coladas, your business needs a plan. I know this isn't something many of us think about or even want to talk about, right?This week, I'm chatting with Mike Price, who knows a lot about this. After helping a fellow photographer navigate the process of closing his business after a stroke, Mike made it his mission to bring awareness and practical advice to photographers. Our conversation dives into what to consider and how to start planning, so your business doesn't just disappear if you ever have to step away.Mike is a photographer and all-around business prep guru. After spending 20+ years in IT, he built Fairfield Photography, specializing in sports, high school seniors, executive portraits, and commercial architecture. He has also created a detailed workbook, Quit Like a Pro, to help photographers and their families prepare for emergencies or business transitions.He recommends that we: • Prepare: Keep track of passwords, accounts, and business assets (no, sticky notes don't count). • Practice: Regularly check and update your emergency or business transition plan. • Execute: Have trusted people in place so your business doesn't fall apart overnight. • Communicate: Don't let your family, clients, or business partners guess what to do next.Not to worry—this isn't about quitting. It's about being smart, protecting your legacy, and keeping your business strong, no matter what happens.And Mike has a special gift just for my listeners to help you get started! Visit PhotographersToolbox.com/luci.Connect with Mike at FairfieldPhoto.com or email him at info@FairfieldPhoto.com.Thanks for listening and sharing! – LuciConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey, photography friends! Ever thought about how much your photo lab impacts your business? This week, I chat with Dirk Witt from Mid South Color Lab, and he's breaking down why not all labs are created equal—and why choosing the right one is a game-changer for your success. But not only how to select the right companies but why making them a partner, having them on your team, is a key to success.Dirk isn't just a lab expert—he's been in your shoes! With years as a wedding, family, and senior photographer, plus 17 years on staff at Mid South Color Lab, he knows firsthand the challenges of switching labs and maintaining top-tier print quality. His mission? Make your transition to a pro lab effortless so you can focus on what you do best—creating stunning images.Key Takeaways:Not all labs are the same—Find one that matches your brand and quality standards.Choosing the cheapest is not usually the wisest decision.Luxury business? Luxury lab. High-end clients expect high-end prints, framing, and albums.Your lab is more than just prints—The right lab helps you grow, supports your workflow, and adds value to your business.Quality sells! Use top-tier products as a selling point to boost client satisfaction (and your profits).Your photo lab isn't just a vendor—it's a partner in your business. Whether it's prints, albums, or framing, finding the services that.Match your business and cheer on your success is a vital tool for the profitable photographer.Be sure to connect with Dirk and Midsouth for your free prints, starter kits, and 25% discounthttps://midsouthcolor.comdirk.midsouth@gmail.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey, friends! I'm still buzzing from PPA's Imaging Expo—so many incredible people, ideas, and gratitude for my 40 years in this amazing community! Meeting past guests in person was a blast.Now, onto today's episode! This is Part 2 of my deep dive into In-Person Sales (IPS) using a projector. If you haven't yet, check out Part 1, where I covered why IPS is a game-changer. You can also watch this on YouTube for the full experience!What You'll Learn: • What you need for a successful IPS session (projector, screen, boards, big samples) • Creating an emotional slideshow presentation – and why music matter • My IPS process that converts clients into happy buyers • Two secret tips that boost sales • A live demo of how I present images and guide clientsThis system has worked wonders for me, and I'm excited to share it with you. Whether you're new to IPS or refining your process, these strategies help you sell with confidence.Let's dive in!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

I had the most amazing time at PPA's Imaging Expo and if you are one of my new listeners I met in Dallas…HELLO!!We have the most incredible industry. We are so fun, dedicated, creative, smart and love to hang out together. I feel soooo blessed ho have had 40 years in this community.This episode features Debbie McFarland, a photographer with 27 years of experience who's found her passion in empowering tweens through photography. Tweens, ages 9-12, are at a critical stage of growth and transformation, and Debbie shares how capturing their beauty and confidence has not only impacted her clients but also grown her business.Here's what you'll learn: • Why tweens are an underserved market and how focusing on them can make a meaningful difference. • Debbie's marketing strategies—from partnering with local businesses and therapists to hosting large community events. • How heart-driven work leads to success, including her global kindness initiative, Sparks of Kindness.Debbie's story reminds us that passion, creativity, and connection can transform your business. Tune in for actionable tips and inspiration to incorporate more meaning into your work while thriving financially!and connect with Deb at cedarhillstudio@comcast.net www.cedarhillstudios.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

I thought I would go back to the basics. It has been a while since I shared my step by step “In Person Sales System” so today, and in two weeks, I go deep into the Why and How of showing our work and helping people select art and albums they will treasure from their sessions.Question 1-Are you ready to transform your photography business and take your sales to the next level? and2-Do you ever wonder how some photographers consistently generate thousands of dollars in portrait orders, selling multiple wall portraits and albums?In this and the second episode on IPS, I'll share how I average 3 to 7 wall portraits per client, and how my coaching clients regularly achieve orders of $2,000 to $4,000—and sometimes even more!In this solo episode, I reveal 7 reasons why I love IPS and why it's the ultimate way to:Connect with your clients on a deeper level.Provide incredible service while building trust.Improve your photography and confidence.Increase your income and thrive in your business!From my journey of starting with nothing to building a thriving photography career, I'll show you how IPS has been a complete game-changer for me and my clients.Key Highlights:Why IPS isn't just about sales—it's about serving your clients and creating joy.How IPS can improve your craft as a photographer.The surprising connection between higher client investments and stronger relationships.Tune in to hear my story of resilience, the power of standing out in a competitive market, and why being a trusted advisor is the foundation of my sales system.FREE GIFT: Don't forget to grab my ebook, “10 Big Ideas for Marketing in the Real World,” at www.lucidumascoaching.com.If you're ready to stop competing on price and start thriving, this episode is for you!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

I'm kicking off the year with a bang with wonderful guests, and I couldn't be more thrilled to have Heather Lahtinen as my new BFF on The Profitable Photographer today! Heather is an award-winning wedding and portrait photographer from Pittsburgh, PA, with over 20 years of experience as a photographer and entrepreneur. She's built not one but two six-figure businesses and is a true expert in marketing, pricing, and business strategy.But what makes Heather truly special—and the focus of our conversation—is her mastery of mindset. She's a certified mindset coach, productivity expert, and mentor to photographers across the globe. Heather also hosts the Flourish Academy Podcast, where she shares her wisdom and wit. One of my favorite insights from Heather? “If you're not getting the results you want, it's either a math problem or a thought problem—and spoiler alert, all problems are thought problems!”I can't wait for you to hear her advice and start transforming your mindset for successHere's what we dove into:Heather's Simple Money-Making Steps: The Belief Triad:Step 1: Believe you're a professional.Step 2: See yourself as a business owner.Step 3: Picture yourself as the CEO of a thriving, multi-six-figure business.The Power of Belief: Success starts with believing there are people out there who want what you're offering. If you're doubting that, Heather shares how to climb the “belief ladder” to shift your mindset.Mindfulness and Monitoring Your Brain:Your thoughts create your feelings, which drive your actions.Replacing negative thoughts with positive ones can transform your outcomes.Remember, "You're only one thought away from a completely different life!"Better Questions, Better ResultsHeather's wisdom will help you stay mindful, motivated, and aligned with your vision for success.Free Gift: 151 Ways to Get More Photography ClientsContact Info:heather@flourish.academyFlourish AcademyConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

 I'm beyond excited to have Shawn Black on The Profitable Photographer. Shawn is a powerhouse in the world of boudoir photography. He is based in Boston, Massachusetts, and is an international award-winning photographer, educator, and president of AIBP (Association of International Boudoir Photographers)His mantra? #BeBoldBeSexyBeYou—with an emphasis on being unapologetically yourself.In this episode, we dive into:• Shawn's “why” for creating empowering boudoir experiences.• How his colorblindness influences his signature bold, contrasty lighting style• The evolution of boudoir photography into a more inclusive art form.• The importance of mentorship, learning, and community for photographers.• His tips on posing—making clients look (and feel) like superstars.• The journey from a high-powered career to weddings, and finally, his true passion: boudoir.His journey is as inspiring as his work, offering valuable insights for photographers who want to create art that uplifts and empowers.And hey, there's a freebie! Get 1 free month on new yearly AIBP memberships as a listener gift. Get in touch with Shawn:• Email: shawn@coutureblack.com • Websites: https://www.coutureblack.comhttps://aibphotog.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Meet Dan McClanahan, a photographer based in Ames, Iowa, who's making waves in the world of photography. With honors like representing Team USA and being a Top 10 finalist in the World Photographic Cup, Dan knows his stuff. AND he's a featured speaker at SYNC and Imaging USA too!Oh and…he is a super nice guyIn this episode, we dive into:• How Dan uses light to tell stories and connect with his clients.• His career shift from a bustling studio to a solo business that fits his life and family.• How Rolling Stone Magazine was his big inspiration • Dan's process for creating portraits that reveal his clients' true beauty and worth.• The difference between commercial and personal photography and how he balances both.Dan's approach is as inspiring as it is relatable. Whether he's collaborating on commercial shoots or designing personal portraits that actually change people's lives, he's all about authenticity and creativity. Dan's advice for photographers? Keep pushing yourself and your craft—and remember, what you do is important!Connect with Dan at mcclanahanstudio@gmail.cominstagram.com/danmcclan/mcclanahanstudio.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hello and Happy New Year! This has been one of the MOST popular episodes so I thought it would be a great one to start out 2025. Here we go….Magic is real. Thoughts have power.In this repeat episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secret powers we have to manifest things like great photography clients, relationships, abundance, even a pair of the perfect sunglasses. (Listen for the tale of lost the sunglasses).I often touch on this subject in my other podcasts and decided to go for it and claim my truth…that this stuff works (TSW) and that I use it all the time.If the woo woo, or calling it the power of the Universe or God or a spiritual teacher is not your thing, you can call it awareness or accessing our own genius. Whatever you call it, my experience is that it is real, that actions combined with these manifesting principles go hand in hand to create the life we desire.In this episode of The Profitable Photographer I share my perspective and experiences through:fun stories about my small miraclesreference books and teachers on the topictools like affirmations and visualizationsthe principles of the laws of attractionwhere this teaching came from historicallythe importance of positive energy/vibration and how to raise itAnd how there is a loving and creative force always listening to our desires and ready to bring us what we want and that the more clear we are, the faster these things can come our way.I am visualizing this episode being the perfect one for you right now, whether you have been on team “Law of Attraction” or this is new for you. Because you deserve to have all good things in your life!!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

This special episode of The Profitable Photographer is a little gift just for you! It's a sneak peek of my guest appearance on Andrew Helmich's PhotobizX podcast. I was honored to join nine other amazing coaches to share some top tips for thriving in 2025. And because I didn't want you to miss a second of my part, I'm sharing it here—with an extra bonus tip just for my listeners!I'm keeping it short and sweet because I know this season is packed with celebrations. So, grab your favorite drink, get comfy, and let's dive into my three big recommendations for kicking off 2025 on the right foot:Use IPS with a Projector: Build trust, connect deeply with your clients, and watch your profits soar. This strategy not only boosts sales but also gives you a confidence boost as your clients laugh, cry, and hug you during their sessions!Embrace Accountability: It's easy to blame external challenges, but real growth starts from within. Use slower seasons to sharpen your skills, refine your branding, and tackle those marketing updates you've been putting off.And here's your bonus tip: Build a rock-solid email and snail mail list. From postcards to newsletters, staying in touch with your clients and leads is the secret sauce to long-term success.Tune in for inspiration, actionable tips, and a sprinkle of fun to kickstart your best year yet! Don't forget to visit www.lucidumascoaching.com to snag your free strategy session.Let's make 2025 your most profitable—and joyful—year ever!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

On this episode of The Profitable Photographer with Luci Dumas, I chat with Scott Wyden Kivowitz, a talented photographer, educator, and storyteller who has mastered the art of surprise proposal photography. As the Community Manager and podcast host at Imagen (an AI editing program), Scott balances his roles as a father of two, husband, photographer, and host of the “Workflows Photography Podcast”.Scott's journey into proposal photography began during the pandemic and has since become a passion, blending his love for storytelling with his commitment to delivering unforgettable client experiences.Here's what you'll hear in this episode: • Scott's secrets to capturing those high-stakes moments in proposal photography. • Why preparation and having the right gear—like dual cameras—are crucial for success. • How Scott balances photography with his role at Imagen, offering tools like personalized photo editing, culling, and cloud backup. • Why he encourages photographers to embrace In-Person Sales (IPS) for higher profits and better client service. • The importance of using a CRM for organizing workflows and staying efficient. And since his passion is helping people master their workflow, we also discuss ways to create more time in our lives for both the business and our personal lives.Scott's ability to teach in a straightforward, easy-to-understand way shines throughout the episode, and he even shares tips on using Imagine, with an exclusive link for 1,500 free edits. Whether you're curious about proposal photography or looking to streamline your business, this episode is packed with inspiration and practical advice.Check his goodies out at https://imagen-ai.com/https://www.facebook.com/groups/imagenaihttps://www.instagram.com/imagen.ai/https://www.instagram.com/scottwydenConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Where in the world would you love to photograph clients and get paid really well for your photography including all your expenses? Paris? Costa Rica? New Zealand?I loved my conversation with Denise Watrous who has built a wonderful business that includes traveling to amazing locations. She reveals so much about how you can do the same.She is an award wining, Certified Professional Photographer from Waukesha, Wisconsin, Denise is a master of destination portraits, blending her passion for travel with her talent for creating vibrant, personalized portraits.We dive into:• The secrets behind her stunning destination portraits.• How she tackles the challenges of on-location lighting and logistics.• What it takes to price and plan travel-based photography sessions.• Why senior portraits hold a special place in her heart (hint: it started with her kids!).• The gear she swears by for on-location shoots.Denise's love for storytelling through portraiture and her adventurous spirit will inspire you to dream big and explore new horizons. Whether you're ready to take your work global or just looking to up your on-location game, this episode is for you!Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey there, fabulous podcast listeners. Today, I'm thrilled to introduce you to Maria Arellano, a Fine Art Photographer based in Houston, Texas, who's been creating magic since 2015. Maria has this incredible gift for helping women see themselves as the stunning, powerful goddesses they are—no matter their size, shape, or story.In this episode, we'll chat about: • Why boudoir photography makes Maria's heart sing (spoiler: it's all about confidence and celebration!) • How she creates a safe, empowering space for plus-size clients to shine • The art (and hustle) of balancing two specialties like a total pro • Maria's genius strategies for building a loyal, raving community—from goddess-themed shoots to her unforgettable client prom nights Maria also dishes on why she doesn't sell herself but chooses her clients—and trust me, it's a game-changer.Maria doesn't just take photos; she crafts experiences. And get this—clients literally fly in from all over to work with her! Plus, she's a mentor for other photographers, helping them find their own magic and build thriving businesses.If you've ever doubted your beauty or wondered how to truly connect with your clients, this episode is your sign. Let's go!Connect with and check out Maria's stunning work at…maribellaportraits@gmail.comMaribellaportraits.comGoddessbyMaribella.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey, it's Luci Dumas, and today's solo episode is a little different because I am sort of “journaling” about my experiences around the topic and looking for my own answers as I explore a topic that's been on my mind lately: motivation. Specifically, how we can find it, sustain it, and even question whether we always need it. Is it okay to just be sometimes? To live a simpler life without constantly striving for the next big thing? It's a big question, and one that I've been pondering deeply.As I thought about motivation, I kept coming back to Maslow's Hierarchy of Needs. You might remember it from a psychology class—it's that pyramid of five human needs. It got me wondering: can understanding these levels help us reignite our drive when it feels like the spark is fading?In this episode, I break down each level of Maslow's pyramid: • The basics like food and shelter. • Our need for safety and security. • The desire for connection and belonging. • Building self-esteem and feeling accomplished. • And finally, the quest for self-actualization—living our best, most fulfilling life.I'll share some thoughts on how these needs might be influencing your motivation—or lack of it. Plus, we'll tackle that ever-present voice saying, “I should be doing more,” and decide if it's always true. Spoiler: sometimes it's okay to give yourself grace.Some of the ideas on how to become or stay motivated I explore are suggestions to • Identify the Blockages:  • Set Goals Aligned with Your Needs:  • Reflect and Reassess:  • Leverage Higher Levels for InspirationTune in for a mix of self-reflection, practical tips, and maybe even a spark to get you motivated—or at least, to help you feel okay with where you are right now.Be sure to check out www.lucidumascoaching.com and feel free to book a 20 minute chatConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In this episode of The Profitable Photographer, I'm thrilled to catch up with Kelly Warkentin, a lifestyle family photographer in Vancouver, Canada, mom of three, and one of my proudest coaching success stories. Kelly has not only built a thriving photography business but also created a work-life balance that lets her focus on her family and her clients.When we started working together, Kelly was selling digital files for hundreds of dollars. Through my training program (and her hard work implementing the strategies), she discovered the power of selling heirloom art and albums in person, transforming her sales into thousands. Now, she's adapted my system to develop her own Virtual IPS approach, helping busy photographers serve their clients with exceptional care while reclaiming their time.Here's what we cover: How Kelly transitioned from traditional sales to Virtual IPS to avoid burnout. Why personalized connection and service are game-changers in luxury photography. Outsourcing tips to lighten your load and grow your income. Simple yet effective strategies for balancing a successful business with family life. Kelly's story is a testament to the power of mentorship, innovation, and courage. Tune in for actionable insights and plenty of inspiration!Reach out to and join her private group “Virtual IPS for portrait photographers on Facebook”hello@kellywarkentin.comKellyWarkentin.com/chat Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

I'm so excited to welcome Linda Carroll to the podcast! Linda is a Certified Professional Photographer, Photographic Craftsman, and Portrait Artist who has been capturing beautiful moments and inspiring others for decades. Her studio in Kennesaw, Georgia, specializes in family and portrait photography, and her approach to “Capturing Life” has made her a beloved figure in the photography community.Episode Summary: In this conversation, Linda and I explore how she's kept her passion alive over the years, especially when creativity might need a little spark. She shares practical tips, her favorite resources, and the joy she finds in teaching others.Episode Highlights:Keeping the Spark Alive – Linda recommends reading The Creative Mind and journaling as tools to nurture inspiration and creative energy.Photo Safaris & Exploration – Taking spontaneous drives and traveling to new places helps Linda see the world in new ways, fueling her passion for photography.The Power of Teaching – Sharing her knowledge with others, especially through her Santa season training and set design workshops, is a major source of joy and inspiration.Timeless Wisdom – Linda reminds us: it's never too late to start something new or reignite our passion.Closing:A huge thank you to Linda for sharing her insights, passion, and experience with us! If you're feeling inspired to connect, please reach out to her for mentorship or just to say hello. And as always, feel free to contact me for coaching, guidance, or any questions about your photography journey!lclifephotos@gmail.comwww.lclifephotos.com Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In this episode, I share how to unlock your potential as a photographer by embracing an abundance mindset! If you've ever thought, "My clients won't pay that" or "This just won't work here," this one's for you. Join me as we explore practical ways to challenge and overcome limiting beliefs and create the business you truly want.Some of my one-way conversation (from me to you) includes: Common beliefs that may hold photographers back from charging what they're worth How to identify and connect with clients who value your work Strategies for photographers in smaller communities or niche markets Inspiring stories of photographers who broke through location or pricing barriers Why abundance is about focusing on what you want and staying open to new possibilitiesI hope you take the time to explore your own conclusions or excuses and adopt “newand improved” thoughts that will help you be more resourceful and positive abouthow to make your dreams come true!LuciConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In today's episode, I'm thrilled to chat with Amy Posner, a true trailblazer in the world of online business and coaching. Amy has built six thriving businesses (five are still going strong!) and empowered thousands of freelancers to find their footing and flourish. She shares insights from her course, Complete Breakthrough Freelancer, and her experience as co-host of Business Badassery.Find out why she says it's not them, it's you….what you are doing that is keeping you from achieving your dreams.In our chat, we get into the good stuff: • How to attract and keep ideal clients by building genuine relationships • How to bring business skills up to the level of your creative ones (the real key to six figures and beyond!) • Creating value for clients before they even see a price tag • Seeing your clients as partners, so they know they're in good hands • Moving beyond a six-figure income as the ultimate goal to find what truly drives your successAmy and I are “kindred spirits” and clicked instantly, and I couldn't help but wish she lived closer so we could keep these conversations going!Enjoy this conversation filled with so many tips for being super successful doing what you loveAnd reach out to her here to ask a question or learn about her course and podcast. alexis@publicityxchristina.com 360-480-3079https://amyposner.com/Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey, fans of The Profitable Photographer Podcast! I'm bringing back one of my all-time favorite episodes from 2021 because it's just that good. If you missed it the first time or need a refresher, this is your chance to hear from Hart Tan, an incredible photographer and entrepreneur from Singapore. Hart is the mastermind behind Tomato, one of the largest photography studios in Singapore, and he's running a high-volume, seven-figure business he started 12 years ago.Hart is not only an award-winning Master Photographer, but he also shares such valuable insights on building a business that's successful, sustainable, and truly your own. In our conversation, Hart goes beyond photography and dives into what it means to craft a career that works for you—one that brings both success and happiness.Here's what we talk about:Building your business like a house: The foundation is key, and it's what gives you the freedom to grow.Curiosity is your best tool: Always stay curious about what works and what doesn't.Marketing with intention: Test, measure, and adjust your strategies based on real results.Personal responsibility and problem-solving: Success is a combination of creativity and taking responsibility for your actions.Trust your gut: Not all advice fits. Learn to listen to your inner guidance.Systems are essential: Have a system in place to make everything run smoother.Hart's wisdom is timeless, so if you're looking to build a thriving business and a fulfilling career, this episode is a must-listen. He's got a wealth of knowledge, and I know you'll love what he shares.Want to connect with Hart? Check out his video on how much to charge: Watch Here.Email: hart@tomato.sgWebsite: www.tomato.sgFacebook: www.facebook.com/tomato.sgConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Here we go again...another great guest and conversation on The Profitable Photographer with Luci Dumas! I'm so excited to introduce you to Jen Hargrove, an award-winning fine art photographer specializing in character portraits, pets, children, and abstract waterscapes. With 12 years under her belt, Jen's earned titles like Master Photographer and Certified Professional Photographer.Jen share some eye opening practices that have helped her business success grow through print competitions, and she's mastered the art of turning mini-sessions into high-profit opportunities. And guess what? These mini- sessions are primarily of men transformed into unique characters like soldiers, firemen, or sea captains. Wives and mothers love these!Here's what you'll learn:Keepsake Sessions: How Jen markets these unique sessions to her clients , turning them into characters like soldiers or sea captains. Making Personal Art Pay: Jen's strategy for selling her art through boutiques, Etsy, and galleries. Delegating Sales: Why letting go of sales was the best move for her business. Giving Back to Photographers: Jen's passion for helping fellow photographers and why teaching others is important to her. Final thought is that our industry is not saturated. Don't be afraid to teach others but stay in your lane. She wants to see everybody giving back to other photographers.AND she has arranged a contest with Miller's Color Lab.WIN $150 wall art certificate by leaving a comment about this episode on the YouTube video of this episode and I will pick a winner! https://jenhargrovephotography.com/ jenhargrovephotography@yahoo.com Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hello new and loyal listeners. This episode is from the “Way Back” machine from 2019. I still have the resistance challenge, and I thought you would enjoy it again as well, or for the first time.Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your "To Do" list that you struggle with completing or even starting?This is called "Resistance", everyone experiences it and it can be conquered day by day.In this episode, Luci discusses:How personal resistance to daily tasks is the enemy of success.What resistance looks like in its many iterations.The value in working with a coach to move through fear and resistance.Key Takeaways:Personal resistance is a natural part of being a professional artist.Diligently working through a list of defined tasks can set you free.Delegate or hire out time-sucking tasks that don't generate the most money.“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” Steven PressfieldReferences:The War of Art - Steven PressfieldTed Talk “How to Stop Screwing Yourself Over” - Mel RobbinsConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it? I needed a new purse. I don't care about brand names but I like function and quality. After a less-than-stellar experience at Macy's and a pleasant but almost hands-off visit to Nordstrom, I walked into a Chanel store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn't even consider in my search. It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.Some of the takeaways to listen for are…•Create a Premium Experience: Your environment and presentation is important.Become a Trusted Advisor: Guide clients to the products they'll love, even if they don't know it yet.Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.Build Emotional ConnectionsTailor the Experience: Customize your approach to each client for a truly personalized experience.Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Chanel did for Luci.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In this episode, I have an awesome chat with the super-talented Pete Coco, a successful headshot and portrait photographer. We dive into the nitty-gritty of starting your photography business, and yeah, it can be overwhelming. But Pete's advice? Don't worry—just start!Pete specializes in headshots and portraits and is based in Garden City, New York, providing high-quality photography services to individuals from various industries, including business professionals, realtors, lawyers, doctors, actors, and models. He also is a mentor and has a YouTube channel with 30,000 subscribers, where he talks about photography, gear reviews, and all sorts of things.Pete shares so much valuable wisdom, including: • The importance of finding a mentor who truly understands your vision. • Staying passionate about the type of photography you want to do every day and creating work you love and want to be paid for. • Embracing failure as a learning tool, instead of fearing it.Pete also introduced us to his "CoCo Trio"—the perfect blend of work, business, and mindset. Mastering all three is essential for success. Plus, he drops some book recommendations like The Motivation Manifesto by Brendon Burchard, Man's Search for Meaning by Viktor Frankl, and the Tao Te Ching for extra inspiration.His final gem? It's never too late to start, and your photography doesn't have to be the best in the world—it just needs to get started. You can catch Pete live at the Imaging Expo in Texas through Professional Photographers of America.Bonus: Download any of Pete's free videos, and he'll share five of his all-time favorite portrait tips!PeteCocoPhoto.comFacebook: https://www.facebook.com/share/Rqq6EdYUWTd2QDSQ/Instagram: https://www.instagram.com/petecocophoto/YouTube: https://www.youtube.com/petecocophotographyConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey lovely listeners! I am delighted to share my conversation with the fabulous Tanya Goodall Smith.She has been on the show two other times and this time, she has a wonderful new book we are going to chat about, “The Introvert's Guide To Personal Branding: How To Put Yourself Out There Without Changing Who You Are”. It is a great read and wow, did it open my eyes to the power of introverts in the photography world! It also goes deep into the topic of personal branding, which is a great tool to be seen and known without having to do what the extroverts do to get positive attention.You can trust her guidance as the founder of WorkStory Creative, an agency that helps introverts who are evolving their business create an elevated brand vision and bring it to life. She has 20 years of experience at the Fashion Institute of Design and Merchandising, designing for with international brands like HP, Disney and GUESS. And is a Brand Builder's Group Certified Personal Branding Strategist. Key takeaways from our conversation: • Introverts as Superstars: How introverted tendencies can be turned into advantages for success. • Famous Introverts: Even some well-known performers and photographers are introverts who've learned to thrive. • Overcoming Fear: The fear of being on camera or criticized can be tamed by focusing on the value you're bringing. • Feel the Fear & Do It Anyway: Tanya's mantra for introverts looking to step out of their comfort zones. • Power of Personal Branding: How a strong brand can communicate for you when you're not keen on the spotlight.As always, thanks for subscribing, commenting, and sharing your thoughts. Want to chat? Reach out to me at https://lucidumascoaching.com/. Catch you later, friends!To Download the first chapter of her book for freehttps://www.workstorycreative.com/freechapterAnd get in touch with her at www.Workstorycreative.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey everyone, it's me again, Luci Dumas, and in this episode of The Profitable Photographer, I had the pleasure of chatting with architectural photographer Jack Zigon. We dug into the fascinating world of architectural photography and the business side of things that makes it all work. Let me tell you, it was such an insightful conversation, it almost made me want to start a new career/ specialty.He is a photographer based in Philadelphia who specializes in photographing architecture. One of his loves is capturing the built environment, and also has a passion for landscape and nature photography, and loves to use light and composition to create beautiful photos with that “wow” factor that makes your clients want to stop and stare. He has had an “illustrious career” working in sales, online marketing and photography for 30 years,In a previous life, as VP of Internet Marketing, he grew Comcast Business' online marketing division from $76 million/year to $1.6 billion annually, In other words…he is very smart and has had a lot of success before starting this new business.Here's what else we covered: • Real Estate vs. Portfolio Photography: While real estate photography can bring in a steady but moderate income, Jack explained how portfolio photography for architects is where the real long-term value is. • Marketing Strategies: Jack gave us a peek into how he markets his business using tools like LinkedIn, email newsletters, and even printed portfolios sent to hot prospects. • How Jack Approaches a Job: It all starts with learning the story behind the building from the architect.  • Starting in Architectural Photography: Thinking about diving in? We chat about where to start and skills needed to get going successfully. • The Gear Game: Jack also talked about what high-end equipment needed for architectural photography • Pricing Your Services: Pricing can be tricky! Jack emphasized how essential it is to price your work correctly. Finding that sweet spot is an art in itself.Whether you're thinking of getting into architectural photography or just curious, this episode is packed with practical tips and advice. I hope it gets you excited to grab your camera, explore the beauty of buildings, and start experimenting.Thanks for tuning in, and don't forget to subscribe to The Profitable Photographer on YouTube and your favorite podcast platform. It is the encouragement I need to keep sharing and interviewing amazing guests.Here is how to connect with Jackjack@jackzigon.comwww.jackzigon.comhttps://www.linkedin.com/in/jackzigon/Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Welcome to The Profitable Photographer!We all have them, right? Clients that are beyond challenging, can not be pleased no matter what, and make us question ourselves. Or create sleepless nights trying to come up with just the right response to a criticism. Did we do something wrong, are we not good enough, should we change our policies?In this episode, I explore a crucial topic that every photographer faces: how to set and keep policies that help us effectively deal with difficult clients. Inspired by the wisdom of Anna Taylor, “Love yourself enough to set boundaries. Your time and energy are precious, and you get to decide how you use them,” we'll delve into how to navigate challenging situations while maintaining your sanity and business integrity.The first piece of advice is to evaluate the situation and see if there is something that is our fault and search for remedies. The second is to realize that there is a very small percentage of our clients that are just plain impossible to please...or are purposely being difficult so they can get more from us than what we offer.In this episode, we'll cover:Understanding Difficult Clients: Why some clients just aren't the right match and how to recognize the red flags early on. Real-Life Experience: I share a personal story of a challenging client who crossed boundaries, teaching me valuable lessons in protecting my work. While most clients are wonderful, it's the .1% who can cause headaches. Learn how to handle them without losing your cool. Setting Boundaries: How being self-employed taught me to confidently establish and enforce boundaries in both business and personal life. Six important steps that help avoid or resolve misunderstandings.Whether you're just starting out or have been in the business for years, this episode will give you the tools you need to set boundaries that protect your business and your well-being. Tune in and take control of your client relationships! Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

In today's episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.Here's a glimpse of what we covered: • Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling. • The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth's successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base. • Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it's okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.Here is how you can get in touch with Ruth annanproductions@gmail.comwww.annanproductions.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

On this episode of The Profitable Photographer, I'm joined by Marcel, a wedding photographer in Australia with over 16 years of experience who is all about creating a remarkable client experience. He loves the connective and passionate memories that he creates for couples. And he's also generous with his time by mentoring photographers entering the market, he loves to assist other photography studios as needed, and also helping our wider wedding planning community.One of my main takeaways I totally agree with from this conversation are..1. Be nice/likable. 2. Be caring. 3. Build relationships. Make connections with our clients but also with vendors, guests and bridal parties. Listen for these topics and how and how you can use this info to thrive in the very competitive wedding photography world. • Deliver Memorable Client Experiences: how his passion for connecting with clients leads to unforgettable wedding photography that truly captures the essence of the couple's special day. • The Power of Networking: why strategic networking with other wedding vendors and photographers has been the cornerstone of his business success, providing him with a steady stream of referrals. • Maximizing Visibility: his technique of sharing galleries with vendors post-wedding, which not only strengthens relationships but also amplifies his brand's reach. • Sales as a Service: the importance of being personable and listening to clients during the sales process. He shares his approach to asking the right questions to uncover what clients really want. • Smaller Weddings, Bigger Profits: info on how smaller weddings can be surprisingly profitable and how Marcel has streamlined his process to maximize efficiency.If you're looking to build stronger client relationships and leverage networking to grow your business, this episode is packed with actionable insights from Marcel!By the way, if you are attending the Professional Photographers of America's Imaging Expo this coming Feb 2025, watch for news about them get together for my listeners and guests. I am anxious to meet you in person!Here is how to connect with MarcelWeb: www.marcelvanderhorstphotographer.comEmail: marcel@mvphotography.com.auConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hello hello hello. I have some BIG NEWS!I am throwing a meet and greet in Dallas during the Professional Photographers of America's Imaging Expo for my guests and listeners to The Profitable Photographer with Luci Dumas podcast. Come hang out on Sunday, Feb 2nd in the afternoon and meet guests, fans of the show, and of course me. And now about this newest episode. Recently, I had the pleasure of chatting with Adam Goldberg from A Gold Photo, an exceptional pet photographer known for his stunning wall art and in-person sales approach. Adam also offers both in-person and online training for photographers eager to learn from his wealth of experience. Here's a sneak peek at what we discussed: 1 In-Person Sales (IPS): Adam's strategy to avoid burnout and maximize profits. We even did a fun role-play where I pretended not to do IPS! 2 Photographing Dogs: ◦ Get Experience: Practice regularly, even daily. ◦ Know Your Camera: Be so familiar with your gear that you can operate it instinctively. ◦ Patience: Pets and their owners can sense your energy. Stay calm and patient. ◦ Read Dog Behavior: Understanding canine body language is crucial for great shots. ◦ Clear Communication: Be in control and clearly communicate with your assistant. Stay calm, confident, and consistent. ◦ Cheese: Yes, string cheese is a fantastic treat to get pets to cooperate!Don't forget to check out Adam's website and Instagram for more inspiration. And, of course, subscribe to The Profitable Photographer on YouTube, Apple Podcasts, Spotify, or wherever you listen. Your support keeps the show going. Until next time, happy shooting! Adam@agoldphoto.com website: www.agoldphoto.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hi Brilliant Photographer, welcome back! Today, I am sharing my solo episode diving into a topic that can always use more info and ideas: handling objections. I shared my thoughts on this a while back, but I'm excited to give you a fresh take. As Sandra Boynton's coffee mug says, "Salesmanship begins when the customer says no." This couldn't be truer in our field. You can do everything perfectly—attract the ideal clients, have amazing sessions, and plant seeds for future purchases—but an objection can stop you in your tracks. Objections can arise at any point: initial contact, during a call, in-person consultations, or sales sessions. We need to be prepared with responses that not only satisfy our clients but also encourage them to book us and invest in our products and services. Here are some common objections you might face and how to handle them:  1. Initial Contact: "I don't use the phone. Just email, please.""Can I have only digitals?""Please send me your pricing." 2. In-Person Consultations: Price issues.Pushback on the in-person sales session.Time of day, location, clothing preferences. 3. Sales Sessions:"Can we order later or some now and some later?"It's important to remember that our goal isn't just to make a sale because we need it. We believe that what we offer is a blessing to our clients. Always keep your "why" in mind. Here are three key takeaways for handling objections: Establish yourself as a Trusted Advisor:First respond to questions with a clarification questions: When faced with a challenging question, take a breath, ask for clarification, and use the "Feel, Felt, Found" technique.Stand firm on your policies using this phrase...”These were the prices and policies when you booked me, and they are still my prices and policies."Watch on YouTube or listen wherever podcasts are shared as I dive deeper into these points and share more insights on handling objections effectively!And thanks, as always, for listening, subscribing, and connecting. I heart you big time! Luci Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Hey everyone! I hope you loved Judy Reinford's amazing interview in part one as much as I did. She shared so much wisdom and inspiration about photographing horses. Now, we're back with part two of this fantastic conversation, and I can't wait for you to dive in.Who is Judy Reinford?So, who is Judy Reinford? Well, she's an award-winning photographer and a total rockstar when it comes to turning animal photos into stunning works of art. She's a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP). With a Bachelor of Fine Arts, Judy's passion and talent have earned her loads of awards, like the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. Plus, she's been named PPA International Diamond Photographer of the Year. You've got to check out her incredible images, including digital mixed media paintings and fairytale composites of pets and horses. They're just magical!Judy travels all over the country, teaching photographers how to capture the heart and soul of animals in their photos. She's super dedicated to supporting local zoos and rescues through her work. One thing she loves is helping others embrace artificial intelligence (AI) in their creative toolbox. And get this – in every class she teaches, using the same basic images, each student's work ends up totally unique. It's so cool to see everyone's creativity shine!Key Points to Listen ForHere are some awesome things to listen for in this episode: 1 Her “spice rack” – Programs like KREA, Magnifique, Leonardo, and Topaz. 2 Places to access AI – Tools like Photoshop, Midjourney, and Firefly. 3 Basic “how-to” tips on replacing backgrounds. 4 The ease of restoring old photographs.Judy Reinford's passion for animal photography and her deep expertise make her such an amazing resource for any photographer looking to step up their game. Enjoy part two, where Judy reveals how Photoshop and AI can take your photographic art to the next level.Thank you so much, Judy, for a conversation that was both inspiring and packed with practical advice.Connect with Judy Reinford: • Website • Email: judy@judyreinfordphotography.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

Get ready to explore the enchanting world of animal photography with the amazing Judy Reinford! In this fun and informative episode, Judy shares her top tips and tricks for capturing stunning photos of horses, zoo animals, and pets. She had so much great info to share that I split it into two episode. Stay tuned for part two, where we'll dive into Photoshop and AI magic!Who is Judy Reinford? Judy is an award-winning photographer and a master at turning animal photos into works of art. She's a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP) . With a Bachelor of Fine Arts, Judy's passion and skill have earned her numerous awards, including the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. She's also been named PPA International Diamond Photographer of the Year.Good news. Judy travels the country teaching photographers how to create breathtaking equine, pet, and zoo photos. Her seminars are all about capturing the heart and soul of animals, and she's dedicated to supporting local zoos and rescues through her work.Key Tips from the Episode:Photographing Horses: Listen in for the following info 1 Know Your Audience 2 Lens Choice, Aperture and Shutter Speed Setting 3 Action Shots 4 Attention to Detail. 5 Know Your Subject by Taking Riding Lessons  Check out her incredible images including digital mixed media paintings and fairytale composites of pets and horses.Conclusion: Judy Reinford's passion for animal photography and her extensive expertise make her an incredible resource for any photographer looking to improve. Don't miss part two, where Judy will reveal how Photoshop and AI can elevate your photographic art.Connect with her at https://education.judyreinfordphotography.com/judy@judyreinfordphotography.comSubscribe to The Profitable Photographer podcast for more inspiring interviews and tips! Leave us a review and share this episode with fellow animal photography enthusiasts.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

My friend, Andrew Darlow, is a New Jersey-based photographer, author, and workflow coach. He is very skilled at “tech stuff” and is my go-to guy when I get in the weeds about software, digital issues, and such.For over 25 years, he has helped people capture, edit, print and backup their photographs, videos, and other media. His work has appeared in many publications and other media, including: People Magazine, Animal Planet, Rangefinder and Professional Photographer Magazine. Andrew's photographic prints have been widely exhibited and are held in numerous private collections. He invented the GalleryPouch Art Bubble bag after some of his framed prints were damaged during an exhibition. He is also the author of four award-winning books, including: “Focus and Filter,” “Biscuit for Your Thoughts,” Andrew has been on the show two other times and in this episode he highlights some of his favorite ways to print images from matted C-prints, to metals and canvas wraps.He explains the options and value of 6 different options Matted C-prints (darkroom, digital c-prints or inkjet prints)Canvas wraps using inkjet printing or "hand-stripped" prints made from C-Prints from companies like Mid-South Color Labs in Jackson, TN.Face mounted acrylic prints (Metal prints (dye-sublimation): Metal Prints (direct print). Press-printed cards and promotional items, including large prints.Listen for his special offer and visit https://backup.fm/luci24/then sign up for my free newsletter to receive his new e-book that describes his Backup Blueprint. Thanks again to Andrew for a very helpful and fun chat about printing photographs and so much more!Website: https://backup.fmWebsite: https://imagingbuffet.comFacebook (personal page): https://facebook.com/adarlowFacebook (business page): https://facebook.com/andrewdarlowInstagram: https://instagram.com/andrewdarlowLinkedIn: https://www.linkedin.com/in/adarlow/X: https://x.com/AndrewDarlowadarlow@gmail.com Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube

And here we are at Part Three…the final solo episode about the materialI share in my eBook called “10 Big Ideas for Marketing High DollarPortrait and Wedding Photography in the “Real World”.You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.Here is a reminder about the core teaching in this eBook. Well, so many peoplestay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients. But if that is theonly way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients. In the first episode in the series, I shared some basic wisdom such as the importance of knowing how to sell and how to produce photographs that people will purchase. We can beawesome at marketing but fall short if those activities are lacking. In the second chapter, I cover the next Big Ideas in detail including Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.In Part 3 I finish up with the last topic:8- Events9- Auctions10- The importance of effective brandingBe sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to become a marketing master outside of the internet. Be sure to go to www.lucidumascoaching.com and scroll to the bottom of the HOME page to get the link to the book.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTube