Podcasts about manipurated

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated. The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking. You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide. Episode Highlights Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out! “A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect. From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients. What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form! What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face. To learn more, go to the Talk Triggers website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Word of mouth is nothing new. For generations, it’s been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a business, word of mouth is sparked by those things that you do that separate you from the pack. These talk triggers are so memorable and unique that your customers can’t help but talk about them. My guest Daniel Lemin gives plenty of examples that show us that talk triggers are rarely very expensive, and they tend to be operational differentiators rather than gimmicks or flash in the pan activities. Think Doubletree’s complimentary cookie when you check in or the Cheesecake Factory’s epic novel of a menu. Daniel has co-written a book with Jay Baer about this powerful marketing technique appropriately called Talk Triggers. In this episode, Daniel and I chat about what he and Jay learned in their research and the insights they gleaned for all marketers. These B2B and B2C brands (large and small) are following a specific pattern as they create and execute their talk triggers and Daniel will walk us through that as well. We look at this topic from many angles – from how agencies can leverage this phenomenon and, of course, how we can put it into practice for our clients. Daniel Lemin is a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team, Daniel led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide. His new book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for building them in your own organization. Daniel regularly provides expert commentary on TV and in high-profile publications such as the New York Times, USA Today, CBS Radio, and Fox News, and speaks and leads workshops across the nation. In 2015, he released his first book, Manipurated. A native of Ohio, Daniel earned his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his cocker spaniel Truman and enjoys the simple joys of gin martinis, jazz, and eating his way around the world—he’ll try nearly anything as long as it doesn’t bite back. What you’ll learn about in this episode: How to put structures in place to create WOM talk triggers Why it’s got to be remarkable to be a talk trigger How something as simple as a cookie or a deck of cards can get people talking Why talk triggers are so often about operational differentiation Why talk triggers need to be available to everyone—it’s not about exclusivity The best examples of word of mouth are never complicated or expensive Why metrics for word of mouth are more complicated than other marketing metrics What metrics you CAN use to measure the impact of word of mouth An unexpected benefit of well-done talk-trigger campaigns—they make the workplace more enjoyable for employees How to Contact Daniel Lemin: Website: daniellemin.com Book: talktriggers.com Email: daniel@talktriggers.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Visit EOFire.com for complete show notes of every Podcast episode. Daniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team.

You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from? Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his career. You'll learn how to upcycle this existing testimonial content to make your marketing much more believable and resonate effectively with potential customers. Tweet @youngheike with your thoughts on this episode or ideas for a future topic.

In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. Without getting political, the point I'd like to pull out is that most people can't call B.S. online when they see it. They lack what I call digital discernment, which is a skill they must be learned. This is in strake contrast to the “un-College” movement that touts self-study via search engines over higher education. Just Google-ing it can work, assuming you know how to make heads or tails out of the results; which as we've seen above most people can't!   You'll Learn:  Consider the source: most people telling you not to go to College either have no formal education or have degrees unrelated to digital marketing. The real pros and cons of a degree in Digital Marketing from someone who actually has one. How Web 2.0 has fundamentally changed the Internet and how Google works. The Paradox of Choice: the more options you have the harder it becomes to make a decision. Social proof can be gamed. Rating and reviews are easily manipulated. HORROR STORY: Black-hat info can get you de-indexed from Google without you even knowing it.   3 Key Points:  Context trumps content: Just Google-ing only works if you can call B.S. online. Most people can't! Access to Capital: There is indeed a lot of valuable free content online, but the top shelf info still needs to be paid for. Often times you're looking at tens of thousands of dollars out of pocket. College vets the info you're exposed to so you never have to worry about any MLMs or black-hat tactics being passed off on you.   Resources Mention: 5 Reasons You 5 Reasons May Suck! Manipurated book by Daniel Lemin James Loomstein Marketing Smarts podcast interview. Scamworld: 'Get rich quick' mutates into an unstoppable monster   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect!  Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets.   What you’ll learn about in this episode: Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write “Manipurated” What makes this kind of work more profitable for agencies than SEO work Tools that are great for this kind of work Why every person inside an agency needs to be good at this -- and why Daniel advises against having a dedicated team that does only this kind of work How agencies can price this kind of work out What agencies can do to get B2B clients that aren’t as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work Why agencies need to be aware of their own reviews (typically from employees) What agencies that have bad reviews can do to improve that Why negative reviews on social media are more urgent and need to be acted on quickly How agencies can structure this out in terms of packages to offer clients The Snapchat-like video reviews that are coming soon What agencies can do right now to start doing this kind of work Some resources to help with this Ways to Contact Daniel Lemin: Website: www.manipurated.com Twitter: @daniellemin Email: daniel@manipurated.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Today we’re uncovering what every small business owner needs to know about online reviews with Daniel Lemin, reputation expert and author of Manipurated. About our guest Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on businesses and the ongoing struggle business owners have with their online reputations. Daniel is the head of consulting for Jay Baer’s Convince & Convert consulting team, and he’s a regular contributor to the Convince & Convert marketing blog, rated the number-one content-marketing blog in the world. Connect with Daniel Twitter LinkedIn Facebook Slideshare Daniel’s Book: Manipurated Related Content:  360Connext® post, 3 Ways to Survive Dangerously Casual Customer Reviews Episode 096: Jay Baer, Hug Your Haters Episode 036: Goodsnitch, Jennifer Maldonado, and Customer Experience Gaps Sponsor message: EXCELLERATE SERVICE 2016 promises to be an inspiring, engaging, & educational 2-Day conference focused on & dedicated to 5-Star Customer Service! In addition to the amazing content you will receive over the 2-day event, you will also be contributing to our larger vision of raising funds for Three Square Foodbank, a subsidiary of Feeding America, who serve food insecure residents in Southern Nevada.   EXCELLERATE SERVICE 2016 is all about customer service and service to a broader community. If you have a passion for service excellence and a heart for service, then this event is for you!   To learn more, go to http://www.excellerate2016.com/     Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff DeHaven of Digital Mitten is joined by Daniel Lemin, author of Manipurated, in discussing how to handle negative reviews on social media. Get into the minds of the customers and those who write the reviews, as well as how to handle the reviews and crisis of malicious attacks from competitors. Get the inside scoop on the unique online world of reviews and ratings in this month’s edition of Social Insights.

Daniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team. Visit EOFire.com

Daniel Lemin is the founder of One Good Brand. He is a Senior Strategist at Convince and Convert. He has been on Fox News, CBS Radio, in the New York Times and USA Today. He is also the author of Manipurated, a deep dive into the online rating and review business. On the show we […]

Daniel Lemin is the founder of One Good Brand. He is a Senior Strategist at Convince and Convert. He has been on Fox News, CBS Radio, in the New York Times and USA Today. He is also the author of Manipurated, a deep dive into the online rating and review business. On the show we […]

"Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews" by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin

Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhan [...]

Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews.  Show notes: https://www.socialmediaexaminer.com/173

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.  In this interview, we discuss the industry and the book with Daniel.  Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations.