POPULARITY
5 episodes with daniel lemin
4 episodes with daniel lemin
2 episodes with daniel lemin
2 episodes with daniel lemin
2 episodes with daniel lemin
2 episodes with daniel lemin
2 episodes with daniel lemin
2 episodes with daniel lemin
3 episodes with daniel lemin
What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences. They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?' Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI. In This Episode: 1:21 - This episode's guests introduce themselves 4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation 8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit 9:42 - The rise of inadequately disclosed sponsored partnerships 11:04 - The growing trend of brands hiring internal creators 12:36 - Some of the most common questions from social media leaders 14:17 - The challenge of selling the value of social media to leadership 16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content 22:11 - Things happening in social that marketing teams need to be paying attention to 28:19 - Why you need to be participating in short-form video, especially in B2B 35:44 - How to build authenticity in the age of AI 41:40 - Daniel's pro tip for aspiring social pros Resources Grab your free Social Media Audit Bundle Convince & Convert Website Follow Convince & Convert on X Follow Convince & Convert on Instagram Connect with Daniel on LinkedIn Connect with Hannah on LinkedIn Connect with Sunny on LinkedIn Connect with Jennifer on LinkedIn Connect with Jason on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.
During this interview, we discussed Daniel's background, upbringing, and career path, including his experiences in show choir, his passion for water, and his shift to business and communications. We delved into his journey in digital communications, the importance of social media for organizations, the value of understanding and connecting with their target audience, and the importance of seeking good mentors and helping others.Visit https://www.amyvetter.com/breakingbeliefspodcast for a special offer!Click Here to Learn More!Click Here to Learn More
New podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personalization. She discusses some of the key insights from the book, why marketers need to have a more important presence at the ‘data table', and how the concepts in the book apply to every marketer. Data is more important than ever and gives marketers a seat at the table, not just when it comes to marketing decisions but also discussions that affect company culture, team structure, and sales. The book and podcast explore lessons and insights for marketers to get more out of the data they have and translate that into impactful and personalized customer experiences that increase customer lifetime value and allow us to develop more engaging marketing strategies. In This Episode: An introduction to the book, ‘Data-Driven Personalization' What we can learn from companies who use data to drive decision-making Why we're launching the Data-Driven Decisions podcast Topics the podcast will cover Quotes: “Whenever I can capture stories and share them and also explore why people made the decisions that they did behind the data, it makes it more tangible for us as marketers, and it makes it more usable to the folks who are looking at this content.” “We're not just going to be talking about marketing specifically, we're also going to be talking about the nexus of marketing and sales, the nexus of data and internal culture. So there's going to be a lot of really fascinating conversations.” “My goal is to make sure that you are really seeing how these ideas are applicable within your own organizations so that you have ideas of how you can make a more impactful marketing presence through data.” Resources: Connect with Zontee on LinkedIn: https://www.linkedin.com/in/zonteehou/ Purchase the book at convinceandconvert.com/data-driven (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.
So we've made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn't been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done their bit to provide unmatched advice and remarkable stories over the past year. In this special end-of-year episode of Social Pros, we revisit six of our favorite guest moments from the past 12 months. From Allison Day's words on how Reddit breaks the fourth wall to Luz Bickert and Melissa Rivers' reminder that it's OK to have fun on social, hosts Anna Hrach, Erika Lovegreen and Daniel Lemin have been spoilt for choice in picking their favorites. Find the full episodes with guests featured in this special down below. In This Episode: 0:00 – Introduction 3:32 – Erika's first pick 7:57 – Daniel's first pick 14:23 – Anna's first pick 20:20 – Erika's second pick 25:00 – Daniel's second pick 31:08 – Anna's second pick 36:18 – Key takeaways from our 2022 episodes 39:29 – Closing thoughts 40:28 – Outro (thank you Social Pros listeners!) Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle How Justin Tse Gained 1.5 Million Followers How Reddit Broke the Fourth Wall and the Internet (Allison Day) How Chili's & Mattress Firm Made the Perfect Social Pairing (Luz Bickert & Melissa Rivers) How to Break Out of Your Social Comfort Zone (José Avila) How to Create Social Conversations that Connect (Brooke Sellas) How Lyft Drives Organic Social with Data and Heart (Stephanie Ramirez) Visit SocialPros.com for more insights from your favorite social media marketers.
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you're up against.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a funnel conversion agency that focuses on the post-click experience. She helps businesses increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market wants, how to find your radical differentiation, and stand out from a sea of boringness. In this episode, we discuss the ins and outs of the buyer's journey, including why it's so important to align your sales efforts with how buyers make their purchase decisions. What You'll Learn: - What is the buyer's journey? - Tailoring your sales process to the buyer's journey - How to support your buyers throughout their buying journey - The benefits of being obsessed with your target market - Engagement and the sales persuasion experience - The #1 skill you need for having effective meetings - Red flags in a leaky funnel - How to turn a cold prospect into a raving fan - The main stages in the buyer's journey Buyers don't just wake up and make a buying decision. They go through a journey, and your job is to get them when they're most likely to buy. This all starts by understanding the pain points and factors that shape their thinking. The most successful salespeople think like the buyer and position their product or service along the path to purchase. Links and Resources: - Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to https://iotnorthconference.ca/. Listen for a discount code for 20% off your tickets! - Persuasion Experience https://persuasionexperience.com/ - Alisha's LinkedIn - https://www.linkedin.com/in/alishaconlinhurd/ - Follow Alisha Conlin-Hurd on YouTube https://www.youtube.com/c/AlishaConlinHurd - I L♥ve Marketing https://ilovemarketing.com/ - Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less by Dan S. Kennedy https://amzn.to/3IV8dAF - Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin https://amzn.to/3olH4gN - Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin https://amzn.to/3aV6AX0 - Full Funnel Freedom https://fullfunnelfreedom.com - The Sandler Summit 2023 https://www.hamish.sandler.com/orlando - Sandler on Instagram https://www.instagram.com/sandler_yyc/ - Sandler in Calgary - www.hamish.sandler.com/howtosandler - Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ - Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
One episode ago, we said a fond farewell to long-time hosts Jay Baer and Adam Brown. But things are far from over on the Social Pros podcast. As promised, this episode introduces our two brand new co-hosts and long-time members of the Social Pros family. Say hello to Erika Lovegreen, SVP of Marketing and Communications at ICUC, and Daniel Lemin, Senior Strategist, CX Advisor at Convince & Convert. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC's Erika Lovegreen and Convince and Convert's Daniel Lemin step up to the plate as the new co-hosts. Seeing as they're no strangers to the show, they fit right in to this episode of the Social Pros podcast. Alongside Anna, they discuss some of the things they hope to cover on the show moving forward. They also delve into discussions about their favorite social media platforms and round things up with a modified version of the “big two.” Heads up: If you're still on the fence about the Metaverse, you'll want to tune in to this episode for some unmissable insights from both Erika and Daniel. In This Episode: 02:20 - Erika's experience keeping the secret that she'd be joining Social Pros 03:28 - Erika shares some info about herself and the ICUC 06:12 - Anna announces ICUC as the podcast's new sponsor 07:34 - Daniel introduces himself and shares his experience as an author 10:59 - Why Erika hopes to discuss growing community spaces on the show 12:46 - Daniel's take on the rising cases of burnout among social media content creators 15:10 - Why mental health is a big conversation in community management spaces 16:44 - Why brands need to gear up for the metaverse 20:11 - Questions surrounding the metaverse 22:17 - Thoughts on how TikTok creators will leverage the new 10 minute time span 24:10 - Why there's more to Reddit than what meets the eye 27:38- Erika and Daniel share what currently excites them about social media Resources Get the new State of Marketing report for free from Salesforce Listen to Erika on Social Pros Episode 512 Listen to Daniel on Social Pros Episode 193 Erika's Twitter Daniel's Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
EPISODE 01 - Living The Next Chapter Book Review: Talk Triggers by Jay Baer and Daniel LeminTalk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.Has anyone ever suggested a show to binge on a streaming channel to you? A must-see movie? A song to Add To Your Spotify Playlist? When you know, like and trust someone you are more apt to follow through on their recommendation because you both know, like and trust each other! It happens every day - and it should - if you have a business, if you are an artist, musician or creator of anything really - you want people to talk about you and what you do, even when you are not in the room! What you do and who you are should trigger talk, conversation and interest - commercials are always looking to sell us on something - the words of a friend have power!Are you an author or publisher? No matter where you are on your literary journey we would love to help share your passion with our audience! Book Affiliate Link: Talk Triggers on AmazonContact us at https://livingthenextchapter.com/ and let us help you share your work with others!
Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy. What you will learn in this episode: How to handle clients who would prefer to pay for word-of-mouth How to steer conversations that you ultimately cannot control What are talk triggers in B2B businesses, and why it's more important in B2B than B2C Why a talk trigger can't be fake, and how they differ from stunts What are the four parts of a talk trigger Why listening to your customers is scary and essential for marketers Resources: Website: https://www.talktriggers.com/ LinkedIn: https://www.linkedin.com/in/daniellemin/
The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin. He is the co-author of Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth on the last episode with Ted Wright and he comes up in the conversation here, too. But Daniel and I chatted while I was writing the book because I use some research he and Jay Baer conducted that was relevant to influencers. But I needed clarification as to whether or not an online influencer might qualify as an “expert” in terms of a source for product recommendations and research. For the conversation today, we start there, but get a little deeper in what role influencers play in ratings and reviews and Daniel’s main area of focus which is online reputation management or ORM. He explains what that is for those of you who may not know, but it’s essentially a combination of the disciplines of SEO, social media, content, public relations, corporate comms and beyond, to ensure a company’s online presence is protected. Daniel recently joined the team at Edelman, one of the world’s largest PR firms, to head a team devoted to ORM. You can find him online at DanielLemin.com or on Twitter or LinkedIn. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices
You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has nearly 20 years of experience working for major global organizations including Nestle USA, Procter & Gamble, the United Nations, Google, General Motors and Hilton Hotels. He is also a best selling author and speaker.
Is your business doing something for its clients worth talking about? Referrals – and word-of-mouth marketing – can be one of the most powerful levers for your business's growth, says digital marketing consultant and author Daniel Lemin. But too many businesses don't pay enough attention to this channel, especially as people trust “traditional” marketing and advertising less and less. Daniel shares his recommendations for harnessing word of mouth – online and offline – in a way that can radically transform how your business reaches customers and compel rapid growth as a result.We dive deep into that topic, including... Why offline word of mouth is still more important than you think Finding and taking advantage of your business's “talk triggers” The reason going viral can backfire – or at least not pay off the way you think The one thing you need to make your customers refer you to others How a little bit of empathy can alter the big picture of your business
My guest today calls remarkable word of mouth marketing, a talk trigger. He's Daniel Lemin, and he and his co-author Jay Baer have studied the concept so deeply that they wrote on book on it. You can find it here. In our conversation we discuss how business owners can be intentional about the art and science of word of mouth marketing. I hope this conversation can be a valuable resource for business owners, employees, and educators looking to be remarkable. As always, thanks for listening! --JF
How do you get people talking about your business? We all know that word of mouth is the most effective and cheapest form of marketing, and that if we had word of mouth, we wouldn’t need to spend as much on advertising, but most of us simply don’t know how to go about getting word of mouth in a systematic way. We just provide our products and services and hope that people will talk about it. But what if there was a system or a formula we could use that could sustain-ably and repeatedly generate buzz and get our customers talking about our business in a positive way? Jay Baer and his co-author Daniel Lemin decided to do a lot of research and craft a method for generating word of mouth that’s scale-able and repeatable, and they’ve divulged these secrets in their book, Talk Triggers. Jay is a business consultant, he’s a founder of Convince & Convert and sought after keynote speaker, he’s highly respected in the fields a digital marketing and customer service, and he is also the host of a popular social media marketing podcast called Social Pros. I listen to it religiously. I really recommend it. He’s also a New York Times bestselling author of six books, including Utility and Hug Your Haters, and his latest book, Talk Triggers. Talk Triggers is a comprehensive, but not a dense read and it contains a lot advice about how to generate word of mouth for your company or organization. It’s rife with case studies and interesting examples interspersed with humor and, at times, even heartwarming stories. This book doesn’t simply inspire you with some high level motivation or fluff. Talk Triggers actually breaks the concepts down and provides a step-by-step road-map for implementing the ideas. To read the full interview transcript click here: https://zgotkin.wordpress.com/2019/09/04/talking-talk-triggers-with-jay-baer/
It's an honor to welcome marketing guru Jay Baer to the show to talk about his and Daniel Lemin's spectacular book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. About the Book: Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. About the Authors: Jay Baer is a 7th generation entrepreneur, author of 6 best-selling books, and founder of five multi-million dollar companies. He's the founder of Convince & Convert a marketing consultancy that helps the world's most iconic brands grow. He is a hall of fame keynote speaker and emcee, and co-host of the Social Pros podcast. Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and an analyst with Convince & Convert. He is the author of Manipurated, and the co-founder of Selectivor, a food intelligence start-up. Connect with Jay: TalkTriggers.com ConvinceAndConvert.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/258.
We all know how beneficial word-of-mouth marketing is, yet only 1% of businesses have a word-of-mouth strategy. This is because many of us believe that being competent in our professions inspires people to talk about us and our businesses. Oh, if only this were true. Jay Baer, Hall of Fame speaker and author of the best-selling "Talk Triggers," explains how you can use talk triggers and other tactics to grow your speaking business. In this episode, you'll discover: The benefits of making an unconventional choice. How you build word-of-mouth by making a decision to do something different consistently. That competency does not create conversations. Ideas that will help any business, including your speaking business. How to differentiate yourself so meeting planners notice. How speaking benefits your consulting career and vice versa. The 3 things Jay would have done sooner. Jay's biggest suggestion that will help you grow your speaking business. Jay is the one of fewer than 200 living members of the Professional Speakers Hall of Fame, and has also been inducted into the Word of Mouth Marketing Hall of Fame. As a speaker, he has given hundreds of insightful, humorous presentations world-wide. Jay founded and runs Convince & Convert, a digital strategy consulting firm and has been an advisor to more than 700 companies, including 34 of the FORTUNE 500. He is the host of the popular Social Pros podcast, as well as the weekly Talk Triggers Show. On top of all of this — and a lot more — Jay is a New York Times best-selling author of six books, including his latest, “Talk Triggers,” which he wrote with Daniel Lemin.
Now for anyone that’s been listening to the podcast for awhile - you’ll know I FIRMLY believe that the days of out-spending, out-shouting and out-interrupting our competitors is over.What do I mean by that? I mean that if you want to stand out in a new age of influence - in an age where what gets talked about, what gets remembered, what (in the words of my next guest) is considered ‘remarkable’ enough to share within our networks - isn’t ‘business as usual’ - OR ‘marketing as usual’.In fact - I believe it was Robert Stephens, founder of Geek Squad - who said the immortal words ‘advertising is a tax paid by the unremarkable’.The challenge now is not to constantly interrupt what people are interested in - but to BECOME what they are interested in. To provide a service or information so valuable - so engaging - or so unexpected - that word of mouth - or word of mouse - literally takes care of itself.My next guest Jay Baer would describe these moments as Talk Triggers. A Talk Trigger being any strategic, operational differentiators that compel word of mouth. NOTICE THE WORD STRATEGIC THERE - NOT ACCIDENTAL - NOT HOPEFUL - BUT AN ACTUAL PLAN TO CREATE CONSISTENT AND PASSIONATE WORD OF MOUTH. Sounds simple - yet as he points out - nearly every organisation has a…. We have social media strategies, marketing strategies, sales strategies etc.Now word of mouth has always been the backbone of any business - but in a digital landscape - where voice search, reviews and algorithms all tie back to the sentiment of the crowd. If you don’t have a plan - you are missing one of the biggest opportunities available.Jay has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute. He is also the author of three best selling books - including “Youtility: Why Smart Marketing is About Help not Hype”, “Hug Your Haters”, and his latest book with co-author Daniel Lemin, “Talk Triggers - The complete guide to creating customers with word of mouth”.It is fair to say that Jay understands every aspect of what it is to build a brand around earned influence. And the great thing about earned influence - rather than hype or the number of followers you can amass - it’s really hard to lose once you have it.Now a warning about this conversation - it’s pretty rapid fire - so grab a pen and paper now. In it we sprint our way through:Why so many people confuse influence with audienceWhy relevance is the new killer appWhy contribution takes courage - and the fears that will hold you backHow to hardwire ‘help over hype’ into your marketing strategyThe 4 requirements to designing a compelling talk triggerWhy in this day and age building a marketing campaign around earned influence shouldn’t be the Wild West - but instead driven by data, AI and machine learningAND finally - why real influence is always earned.So sit back, grab yourself a coffee and enjoy the insights of one of the most experienced thought leaders on the planet when it comes to brand influence. My conversation with the outrageously talented - Jay Baer. See acast.com/privacy for privacy and opt-out information.
I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. […] The post HMBT #168: Talk Triggers appeared first on .
Jay Baer, CSP is the world’s most retweeted person among digital marketers. He is a business strategist, keynote speaker, and the New York Times best-selling author of five books including “Hug Your Haters.” Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps companies gain and keep more customers through the intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other educational resources for business owners and executives. Jay is the creator of five multi-million dollar companies, he is an active venture capitalist, and technology advisor, as well, Onward Nation…an avid tequila collector and certified barbecue judge. What you’ll learn about in this episode: Why Jay wrote his new book “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth” Why word of mouth is the best and most effective way to grow your business, and why it is too often ignored Why it is difficult to measure word of mouth success, and why being good at your business isn’t enough to get people talking about you How Jay defines a talk trigger, and how Jay’s 4-5-6 system can help you create a good talk trigger Why an effective talk trigger must always be remarkable, repeatable, reasonable, and relevant Why going over the top with your attempt to get people talking about your brand often backfires What are the five types of talk triggers, how each is distinct, and how you should stick to just one type Why the culture of your business may favor one particular type of talk trigger over the others How to create an effective talk trigger including the important steps you must take to get the results you want Additional resources: Website: www.convinceandconvert.com Talk Triggers by Jay Baer and Daniel Lemin: https://amzn.to/2RJwXiZ The Talk Triggers Show podcast: www.talktriggersshow.com
Jay Baer was born to be in business. As a seventh-generation entrepreneur, he always knew he’d start his own company one day. Over the years, his ventures have run the gamut—from an early internet company to a design firm to his popular marketing consulting firm, Convince & Convert. His clients have included Hilton, Cisco, Nike, and Oracle, just to name a few. And if that weren’t enough, Baer is a New York Times-bestselling author, with six books under his belt. His latest, Talk Triggers—co-authored by marketing expert Daniel Lemin—dives into the power of word-of-mouth marketing and how to use it in your own business. What is a talk trigger? According to Baer, it’s a “strategic, operational choice that creates conversations.” Take DoubleTree, for example. Their talk trigger is the warm chocolate chip cookie given to every guest who checks in. Baer and Lemin interviewed 1,000 DoubleTree customers for this book, and that’s just for one of the 30+ case studies you’ll find inside. If you want to acquire customers faster and cheaper, listen in as Jay Baer shares his marketing know-how to help you identify your business’s talk trigger. Key Takeaways The origin story of Convince & Convert How he came to work for an internet company before he even knew what the internet was How he sold the Budweiser.com domain name to Anheuser-Busch for 50 cases of beer His latest book, Talk Triggers, and why word-of-mouth marketing is so powerful How to create a word-of-mouth strategy that will win over customers DoubleTree’s genius strategy of giving a warm chocolate chip cookie for free to every guest (their talk trigger) Why small businesses are perfectly primed for a talk trigger UberConference’s on-hold music talk trigger example How to (and how NOT to) find your talk trigger Why Baer invests in several companies How to use content marketing and inbound marketing to grow your business
Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing. We discuss: What makes for a great talk trigger (hint: it's not about having a flashy gimmick) How to systematically create and evaluate your own unique talk triggers Lots of higher ed-specific examples to get your wheels turning. Connect with Daniel: Websites: talktriggers.com and daniellemin.com
In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode 07:51 - Ep #316: Sarah O’Grady “Why the Best Social Media Ideas Sound Terrible at First” 10:17 - Ep #319: Chuck Hemann “Is Your Job Ready for the Future of Social Analytics?” 12:33 - Ep #327: Jenn Herman “Why You Need 3 Different Instagram Strategies” 14:19 - Ep #329: Carmen Collins “Why the Cisco Talent Brand Program in Social Is So Fabulous” 17:28 - Ep #331: Brian Fanzo “How Brian Fanzo Combines Real-Time and Right-Time Social Media” 21:22 - Ep #339: Jay Acunzo “Why Social Media Best Practices Are Making You Worse, Not Better” 24:46 - Ep #342: Owen Hemsath “4 Questions You Must Answer to Succeed on YouTube in 2019” 27:40 - Ep #343: Michael Stelzner “Why Michael Stelzner Says Less Is Now More in Social Media” 32:03 - Ep #314: Eric Saninocencio “How the Houston Texans Engage Fans 365 Days Per Year” 36:14 - Ep #313: Phil M. Jones “Exactly What to Say in Social Media” Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Sign up for Jay Baer and Daniel Lemin’s Word of Mouth Masterclass here. Visit SocialPros.com for more insights from your favorite social media marketers.
Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated. The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking. You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa
I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations. Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your customers to spread the word for you. Then they identify 5 types of talk triggers that you may be able to use for your marketing outreach, and they end the book with 6 steps that you can take to implement a complete word-of-mouth strategy. A solid framework for a book! According to them, repeatable, differentiated and relevant word-of-mouth is not a gimmick, but a business decision. Jay and Daniel used the DoubleTree Hotel as an example. Presenting guests with chocolate chip cookies when they check in at DoubleTree hotels is unique and repeatable customer experience and relevant to their brand. The simple and delicious chocolate chip cookies give their guests an opportunity to talk about the treat and their experience. A chocolate chip cookie which is reasonable, repeatable, relevant and remarkable is a trigger to get their guests to share on social media. And it’s a business decision. Talk triggers can also be implemented by small businesses. Lockbusters, a locksmith in New York City, offers a fair and fixed price and sticks to it. Whey they fix your lock, they will also oil all the other locks, not just the lock they fixed, for free. Also, they’ll perform a complimentary security audit. Who doesn’t appreciate a free service like that? Again, this is repeatable, reasonable, relevant and differentiated enough to entice their customers to talk about Lockbuster. Jay and Daniel share many such examples in their book. Whenever I read a business book, I always think how I can apply some of the authors’ ideas to what I do. When I was reading these examples, I was thinking about what strategies I can implement as repeatable, reasonable, unique enough to my brand and relevant to my customers. I came up with one idea that ties to my book launch: If you read my book and can’t find anything useful, no problem, schedule a call with me. I want to hear your challenges and come up with a solution or even a template for you. Seriously, if you are a marketing manager or salesperson that read my book, but you can’t find anything useful, just reach out. I want to help. Their book, especially the 6 steps how to implement WOM, inspired me to share examples in the book with my teams and dig deep into our understanding of our customers and our digital purchase journeys to see what we can improve and how we can generate talk triggers. We came up with several ideas that we want to implement in 2019. We will see how it goes. Not everything we implement will generate word-of-mouth, but it’s important that we keep trying and testing. Several memorable quotes that I want to share with you from the book: “Talk triggers aren’t gimmicks; they are business choices.” “Experiencing your business firsthand, just as a customer would, can help you identify potential talk triggers.” “Same is lame.” I really enjoyed the read. The book is structured in a logical flow and packed with solid case studies and research data. Check out the book on Amazon. One more note: Jay and Daniel talk the talk and walk the walk. When they sent their book out to industry influencers and peers, they add a little-stuffed alpaca, a tin can of Hilton Double Tree Cookies, and an Uberflip headband. A big package. Many people took videos and photos of unboxing the package they receive from Jay and Daniel. They created a talk trigger and generated millions of free impressions to help them build buzz for the book. Well-done, Jay and Daniel. Send me your marketing questions via @pamdidner. If you have a book that you want me to do a review, let me know. Keep hustling, my friends. You got this.
Jay Baer enlightens us with his powerful and proven approach to strategically creating, controlling and measuring word of mouth with key takeaways from his new book, Talk Triggers. Create amazing word of mouth ON PURPOSE with Talk Triggers When it comes to marketing, nothing is more cost-effective than word of mouth. However, we tend to think of word of mouth as organic. We assume it’s something we can’t predict, measure, and control. Maybe you get lucky, and maybe you don't. But what if you could get customers talking on purpose, in ways that are predictable and quantifiable? "Word of mouth influences between 50 and 90 percent of all purchases.” -Jay Baer Together with co-author Daniel Lemin, today’s guest Jay Baer has written the book on strategically creating and controlling word of mouth for your brand. It’s called Talk Triggers, and not only do we love this book, but we had the privilege of interviewing Jay to bring you some of the biggest takeaways! In this interview, Jay explains not just why you need to strategically create Talk Triggers, but HOW to work then into your operations and customer experience strategy. Through tireless research, inspiring case studies, and good old-fashioned experience with his own client success stories at Convince and Convert, Jay Baer has created a formula for making word of mouth intentional, scalable and measurable. “A Talk Trigger really is a customer experience…it’s a CX dimension.” -Jay Baer Don’t wait for word-of-mouth to just happen or make assumptions about what your customers will want to share with their friends. With Jay’s approach to creating Talk Triggers, you will abandon the notion that word of mouth is something you cannot control, and consequently, build insane loyalty with a marketing machine fueled by your best customers. “A Talk Trigger allows you to do word of mouth on purpose." -Jay Baer Interview Highlights The problem of WOM: What makes something a Talk Trigger? [4:29] What are the five different types of word of mouth, and more importantly, are some more important than others? [6:17] Talk Triggers can be a powerful part of CX strategy, but How do you operationalize this concept? [9:42] Jay shares his six-step process for developing, testing, and believe it or not, measuring the success of Talk Triggers! [12:06] Some Talk Triggers may have a short shelf life, but how can we get ahead of this? [15:00] We talk a lot about adding surprise and delight as Talk Triggers, but what about innovations and new features? [21:43] About our guest Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning Social Pros podcast. He's also an avid tequila collector, and a certified barbecue judge. Connect with Jay Twitter Talk Triggers website Amazing bonus content including worksheets, infographics, and more free resources! Join the Talk Triggers Facebook group Related Content 360Connext® post, Wired Together: Building Customer Loyalty And Word of Mouth Customers That Stick® post, 3 Examples of How to Easily WOW Customers Episode Search jay baer 096: Jay Baer, Hug Your Haters Episode 152: Daniel Lemin, Manipurated We’re on C-Suite Radio! Check it out for more great podcasts Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jay Baer, CEO of “Convince and Convert” & 6-Time Best-Selling Author Talks about his latest runaway best-seller “Talk Triggers: The Complete Guide To Creating Customers with Word of Mouth” on this episode You’ll be delighted to know that Jay reveals several powerful word-of-mouth marketing strategies he’s developed since the book was published with co-author Daniel Lemin. I’ve created a 1-page worksheet you can use to summarize and record your W.O.M.M.P. at www.funneltribes.com/t5-worksheet/
Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust. Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more. Let's do this!
Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Jay Baer from Convince & Convert Digital Consultancy, chatting with Alan about Customer Word of Mouth Marketing and his new book co-written with Daniel Lemin, Talk Triggers The Complete Guide to Creating Customers with Word of Mouth Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.
As a marketer, there’s so much to think about and focus on - SEO, content, direct marketing, emails, inbound strategy…but where on that list does word-of-mouth marketing rank as a priority? Maybe it’s not high enough. How do you get your customers to talk about you? What are the steps to create a word-of-mouth strategy for your business? Today, we’re talking to Daniel Lemin, head of consulting at Convince and Convert and co-author of Talk Triggers. He shares how “same is lame” because consumers like different experiences and ignore average, as well as how talk triggers can turn customers into volunteer marketers and brand evangelists. Some of the highlights of the show include: Talk Triggers focuses on customer-driven conversation; as the client or brand, become the content and give a story to tell Talk Trigger Example: The Cheesecake Factory’s over-sized menu gets ⅓ of its customers to talk about it - usually, in jest Another Example: DoubleTree hotel’s fresh, warm cookies; customers talk about the uniqueness and difference they offer - tangible part of experience Talk Trigger Criteria: Remarkable, relevant, reasonable, repeatable Get out from behind your desk to connect with customers and listen to them to uncover gaps in the customer journey Talk triggers often live between what a customer wants and what they really want Avoid surveys - don’t ask the customer what they want Talk triggers could be characters or animals that become an integral part of branding and familiarity with your product (i.e. Freddie from Mailchimp) Links: Daniel Lemin Daniel Lemin on Twitter Convince and Convert Talk Triggers Jay Baer Different: Escaping the Competitive Herd Write and send a review to receive a CoSchedule care package
Want to get more business? You need a talk trigger, and to leverage word of mouth in an intentional way. And you can learn how in this conversation with Daniel Lemin, co-author of the new book Talk Triggers. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. To buy a copy of the book or to learn more, visit http://talktriggers.com
“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide. Episode Highlights Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out! “A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect. From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients. What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form! What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face. To learn more, go to the Talk Triggers website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
Adam and Jeannie discuss the apparent decline in trust of Word of Mouse and how businesses and consumers are navigating the misinformation associated with online reviews. Navigating the new Word of Mouse Positive word of mouth can be very powerful in driving sales and forging loyalty. But because marketers know this, review sites and forums are becoming rife with fake reviews. For example, it’s been said recently that up to one-third of reviews on TripAdvisor are fake. “People are more and more suspect of fake reviews.” -Adam Toporek However, it’s not just TripAdvisor we’re talking about here. There’s a huge market for fake reviews, and some marketers have started using “review farms” and other clever (or not-so-clever) ways to sneak them into giants like Amazon. As a result, customers are trusting word of mouse, or online reviews, less and less. “They are gaming the system to the detriment of those of us who do trust reviews…” -Jeannie Walters So, is word of mouse as a means to influence customers on the decline? Yes and no… As businesses find more ways to exploit customers’ dependence on online reviews, customers are becoming more savvy in determining which reviews to trust. In fact, they’re finding ways to share more trustworthy information on platforms where the businesses in question have less control. In today’s episode, Jeannie and Adam explore what is driving this shift and what it means for your business. How can you approach reviews in the age of fake word of mouse? Will your genuinely fantastic online reviews get lost in the din? Listen in and put your money where your mouse is! Related Content 360Connext® post, 3 Ways to Survive Dangerously Casual Customer Reviews Customers That Stick® post, When Sales Does Service on Social with Phil Gerbyshak Episode 183: Online Reviews More Important Than Ever Episode 152: Daniel Lemin, Manipurated We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jay Baer and Daniel Lemin have released Talk Triggers, a great book about how companies can build incredible connections via word of mouth. I catch up with Jay on that and on the space we both occupy in general. Part of my series, The 150.
Brand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how. This week's show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center. This is your opportunity to receive the most invaluable free advice you can get on the art and science of storytelling to grow your brand, your personal influence, your people and your career. So you might ask, why would all of these speakers appear at STORYco for free and share their wisdom? Well, because we’re all trying out new material, filled with the latest insights on brand, business and leadership storytelling, and we’re recording our sessions for our own promotional purposes. But you receive the greatest benefit. Because not only will you be among the first people privy to these insights during the conference, but you'll also get to connect with each of the speakers at the reception. So on today’s show, and at STORYco, you will hear from… The hilarious KATHY KLOTZ-GUEST of Keeping it Human and author of Stop Boring Me! How to Create Kick-Ass Content, Products and Ideas Through the Power of Improv. The business-savvy & witty CARRIE WILKERSON, author of The Barefoot Executive who challenges you to see what is possible professionally & personally through hard-hitting truth, humor and high-performance strategies. One of the Godfathers of content marketing, ROBERT ROSE, the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group for the Content Marketing Institute. Robert ran Content Marketing World in Cleveland last month. MIKE GANINO, a company culture and engagement expert and author of Company Culture for Dummies. For 20 years, Mike has been on the front lines of creating radical cultures that help create bottom-line results, beloved brands, and engaging employee experiences. You'll learn from the incomparable LESLIE EHM of Combustion who joins us with her own kind of swagger. Leslie is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. She'll do that for you at STORYco. DANIEL LEMIN, co-author of the recently released book on word of mouth marketing, Talk Triggers, and the puppet master of STORYco who corraled all of us speakers, offers current insights on how to build word of mouth marketing strategies in your business. I’ll also be presenting at STORYco. I’ll show you how to use the three most powerful words in business storytelling: And, But & Therefore. Because the hardest thing about storytelling is getting your story straight. Learn how to clarify your story, amplify your impact and simplify your life with these three words that are the DNA of story. Unfortunately, KAREN WICKRE, who rounds out this talented group of presenters, couldn’t make it on today’s show. But you’ll want to catch her live in L.A. on October 25 when she shows you how to take the "work" out of networking. Which reminds me: in addition to storytelling tips and techniques that you can immediately apply in your business, STORYco is going to be a one-of-a-kind networking event in downtown L.A., but only for the select few who reserve their seat today. When they’re gone, they’re gone. So let’s hear from the marvelous story mavens of STORYco right now on the Business of Story podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility, Hug Your Haters Daniel: Manipurated! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the […] The post Jay Baer and Daniel Lemin on Talk Triggers! appeared first on Marketing Over Coffee Marketing Podcast.
Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube
The more people talk about how remarkable your business is, the better it is for you economically. This is a fact that almost everyone in marketing knows. There is an economic impact to what we call “word of mouth”. Daniel Lemin, CMO and co-founder of Selectivor, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service, shows his expertise on this subject as he takes us into Talk Triggers. Sharing what he learned as one of the earlier employees in Google and how he got into marketing, he tells us why it's important to be memorable to get someone to see you and talk about you. He gives us the four Rs that go into that: remarkable, relevant, reasonable, and repeatable.
In this episode, meet entrepreneur Scott Belsky, marketing experts Jay Baer and Daniel Lemin, and entrepreneur Chris Yeh. You’ll learn about some of the most important--but often forgotten--pieces of business-building. Whether you want to optimize your team’s productivity or create word of mouth buzz among consumers, these experts will walk you through it. And, hear why, even when narrating a business book, channeling emotions is important.
Segment 1: Mo Bunnell is author of THE SNOWBALL SYSTEM: How to Win More Business and Turn Clients into Raving Fans. Over the course of his career, he's worked in nearly every area of business development and used this knowledge and experience to build the GrowBIG business development system, resulting from years of testing and peer reviewed research into why people buy and what makes the buying process happen faster, in greater volume, and with more enjoyment. BIG has now certified over 100 professionals as licensed GrowBIG trainers who have trained tens of thousands of professionals around the world, from individuals to Fortune 500 companies, including Aetna, American Express, and Sotheby's.Segment 2: Monica Lewis is the head of product for LinkedIn Jobs, which provides technology for companies, big and small, to find and hire winning teams. In her current role, Monica leads several teams working to bring AI and human-centered design to help small businesses hire more efficiently, and effectively.Segment 3: Daniel Lemin is the co-founder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated (Ma-nip-YOU-rated). He has been featured in The New York Times, USA Today, CBS Radio, and Fox News, and speaks in front of audiences worldwide.Sponsored by Nextiva and Square Payroll.
Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show! One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin. Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. […] The post 235: The Complete Guide to Creating Customers with Word of Mouth first appeared on Read to Lead Podcast.
Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don't expect. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why word of mouth is so important How to create an effective talk trigger Why you should strategize your talk triggers How to avoid being gimmicky Resources Talk Triggers CoSchedule Visit contentexperienceshow.com for more insights from your favorite content marketers.
In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers (https://amzn.to/2P1DSU6), with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses * The 4-5-6 learning system for creating and activating talk triggers in your business Special Guest: Jay Baer.
Welcome to episode #638 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #638 - Host: Mitch Joel. My good friend Jay Baer has spent 25 years in digital marketing and customer experience. His current company – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel. We're here to talk about his amazing new book, Talk Triggers (which he co-authored with Daniel Lemin), which is the complete guide to getting customers to use a brand's differentiator in a way that would compel them towards better word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow through these customer conversations. Prior to Talk Triggers, Jay wrote a slew of powerful bestselling books from Hug Your Haters to Youtility and beyond. So, let's get talking about how to make talk triggers. Enjoy the conversation... Running time: 53:39. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. Talk Triggers. Hug Your Haters. Youtility. Convince & Convert. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels of Separation - Episode #638 - Host: Mitch Joel.
In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!
In this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!
“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy! About Kevin Dean Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. Prior to joining Experian, Dean spent ten years in leadership roles at Equifax and previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation. Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron. Episode Highlights Getting stated with brand-driven data. The focus of experiences data services for brands comes down to three key categories: “Identity, data, and distribution. They are ubiquitous across all devices.” Is data management harder or easier today? “I’d say it’s more challenging today. But we’ve really become masters of identity resolution. It used to be all centered around postal identity. Now you have IP address, email and social identity.” What is the number-one factor that leads to organizations upping their data game? “It’s critical if you want to have a lifelong relationship with your customer. CMOs today are very self aware. They want to understand the consumer journey. It’s a very data-driven role with data-driven conversations.” What brand has made Kevin smile recently? Brace yourselves — this answer is a little shocking. Kevin shared a story about an airline that made him smile. No foolin.’ Kevin had a pretty remarkable experience with United on an international flight that could give us all something to smile about. To learn more, check out the Experian website. As We Wrap … Did you hear something you liked on this episode or another? Past and future guest Jay Baer gave me a shout on Twitter for having some fun with his new book Talk Triggers. Look for Jay and his co-author Daniel Lemin as On Brand guests in the near future. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
“Those who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.” - Jay Baer (click to tweet) On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done. That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertising spaces, the opportunity to set yourself apart from the competition lies in the customer experience. Listen to this episode to understand the anatomy of a talk trigger, so you can implement them into your brand experience! You can order Talk Triggers here And learn more about Daniel Lemin and Jay Baer “Talk triggers are all about giving your customers a consistent story to tell.” - Daniel Lemin (click to tweet) Steal The Points Most of those who are good at word-of-mouth are good at it by accident. Talk triggers must align with the brand’s positioning and be operationally feasible. It is most difficult for companies to operationalize human interaction. Look at UberConference’s hold music as an example of a talk trigger. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.
Word of mouth is nothing new. For generations, it’s been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a business, word of mouth is sparked by those things that you do that separate you from the pack. These talk triggers are so memorable and unique that your customers can’t help but talk about them. My guest Daniel Lemin gives plenty of examples that show us that talk triggers are rarely very expensive, and they tend to be operational differentiators rather than gimmicks or flash in the pan activities. Think Doubletree’s complimentary cookie when you check in or the Cheesecake Factory’s epic novel of a menu. Daniel has co-written a book with Jay Baer about this powerful marketing technique appropriately called Talk Triggers. In this episode, Daniel and I chat about what he and Jay learned in their research and the insights they gleaned for all marketers. These B2B and B2C brands (large and small) are following a specific pattern as they create and execute their talk triggers and Daniel will walk us through that as well. We look at this topic from many angles – from how agencies can leverage this phenomenon and, of course, how we can put it into practice for our clients. Daniel Lemin is a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team, Daniel led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide. His new book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for building them in your own organization. Daniel regularly provides expert commentary on TV and in high-profile publications such as the New York Times, USA Today, CBS Radio, and Fox News, and speaks and leads workshops across the nation. In 2015, he released his first book, Manipurated. A native of Ohio, Daniel earned his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his cocker spaniel Truman and enjoys the simple joys of gin martinis, jazz, and eating his way around the world—he’ll try nearly anything as long as it doesn’t bite back. What you’ll learn about in this episode: How to put structures in place to create WOM talk triggers Why it’s got to be remarkable to be a talk trigger How something as simple as a cookie or a deck of cards can get people talking Why talk triggers are so often about operational differentiation Why talk triggers need to be available to everyone—it’s not about exclusivity The best examples of word of mouth are never complicated or expensive Why metrics for word of mouth are more complicated than other marketing metrics What metrics you CAN use to measure the impact of word of mouth An unexpected benefit of well-done talk-trigger campaigns—they make the workplace more enjoyable for employees How to Contact Daniel Lemin: Website: daniellemin.com Book: talktriggers.com Email: daniel@talktriggers.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Gen X Amplified with Adrion Porter: Leadership | Personal Development | Future of Work
On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast. For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin. Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies. Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton. A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X Amplified on episode #027. On this episode we chat about why brands (both business and personal) embracing the power of “word of mouth” as an intentional strategy, which is the premise of his latest book, Talk Triggers, co-written with Daniel Lemin. Key Takeaways: That 50% of all purchases are influenced by word of mouth, up to 90% for B2B A talk trigger is defined a strategic operational decision that compels word of mouth Hear various examples and case studies of brands that have very memorable talk triggers Who is Goldie Chan and what is one of her very visible and “colorful” talk triggers? How to motivate your customers to become “volunteer” marketers for your brand What is the 6-step process and framework to build a compelling talk trigger? Why being and adequate and competent is not enough for brands today How Jay and Daniel incorporated their very own ‘talk trigger’ for the book And so much more! Resources mentioned in this episode: Talk Triggers (with a bonus for Gen X Amplified listeners) Jay Baer’s website Daniel Lemin’s website Jay Baer’s previous episode on Gen X Amplified (#027) DoubleTree by Hilton and their chocolate chip cookies Goldie Chan (LinkedIn video expert) Convince & Convert “Voices Carry” by Til Tuesday Jay’s Personal Theme Song (for now) “Everybody Talks” by Neon Trees Thank you for listening!
Word of mouth marketing is incredibly effective – if done the right way. A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. Creative and purposeful implementation of talk triggers is necessary to garner customer traction and propel your business forward. In this week's show, you will learn how to do just that. Jay Baer, Maestro of Word of Mouth Marketing and Daniel Lemin, a leader in reputation management, join forces to discuss their latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. What does Cheesecake Factory have in common with a tire dealer in Sacramento? Or, for that matter, a New Jersey dentist with Mailchimp? Jay and Daniel talk about these businesses which have been astute enough to develop an intimate understanding of their customer expectations. This has allowed them to figure out remarkable yet relevant talk triggers - which have translated into brand differentiation and solid business growth. Because businesses sometimes have a poor understanding of customer expectations, they often end up using wrong talk triggers. Or, maybe triggers that get commoditized quickly. How can a business avoid making this blunder? The absence of a proper framework has been a big deterrent so far. But not anymore. Jay and Daniel discuss the “456" framework and “The Triangle of Awesomeness” – simple but highly effective tools for understanding the customer mindset and coming up with a unique talk trigger for your brand. Tune in now to discover how you can have the unique advantage of your customers marketing your business for you. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
A quick confession: I love every conversation I have on this show. I was so excited for this one that I forgot to hit “record” for a moment! Jay Baer is my guest today, and he's an expert on making customers happy. You probably know the feeling of getting a complaint or criticism at work. But if you have an online presence, you probably know all about the power of bad reviews. Bad reviews can happen to anyone , no matter how hard we try to satisfy our customers. So listen as we learn to deal with bad reviews and hug your haters! Connect With Jay: Jaybaer.com @jaybaer on Twitter Jay Baer on LinkedIn Jay Baer on Facebook Convince & Convert The Mission Log: [01:56] - We learn that Jay had a microphone in his hand from a young age, which contributed to his comfort as a speaker. He then discusses two other pieces that contribute to being a great speaker. [03:59] - Talks have to be fun, Jay points out, both for the audience and for his sake. [05:21] - Jay discusses how he prepares for his presentations and adapts to the lifestyle necessary as a speaker. He then talks about using time on planes. [08:52] - How did Jay choose his job, and what drives him? [11:54] - Jay writes his books himself or with co-writers, but doesn’t use ghostwriters. It’s actually faster for him to write them himself. He then discusses his process for writing books. [14:37] - What, in marketing, has changed in the last 25 years? And what do we still do the same way? [16:27] - Jay discusses how he came up with the idea of hugging your haters. [18:33] - One of the things that Jay discovered in his research is that a third of customer complaints are never answered. [20:58] - How do you connect with and answer everyone across all your platforms when you’re already incredibly busy with running a business? [23:43] - Jay talks about his tips for answering a review, exploring some major risks or traps that people tend to fall into. [27:19] - Does Jay have examples of good and bad answers? [31:11] - Orion talks about a recent Kabbalah class that she took addressing truth and mercy, and relates this to what Jay has been saying. Jay then talks about a trait that people who are great at customer service have in common. [33:50] - We hear Orion’s thoughts on what people do in the name of “truth,” and the potential for role reversal between the oppressed and the oppressors. [35:34] - Jay elaborates on the topic of mercy, explaining that companies need to have mercy for unhappy customers, but customers sometimes need to have a little bit of mercy for companies as well. [38:41] - Jay discusses dealing with the extreme cases online, offering advice for how to deal with potential trolls online. [40:44] - Orion ties what Jay has been saying to something that Gary Vaynerchuk credits with his success. [41:21] - How do you create raving fans? [43:05] - Jay offers advice on the process of doing things that surprise your customers, which he explained is the key to creating raving fans. [45:21] - Does Jay have any brilliant ideas for Orion’s next business card? He suggests using lipstick. [46:28] - What are Jay’s three top tips for living a stellar life? 1. Always surround yourself with people who are better than you. 2. Don’t be afraid to delegate. 3. Spend as much time as you can around young people. [49:05] - Jay takes a moment to rave about his friend Daniel Lemin, who is a co-founder at Selectivor. [50:28] - Where can people find Jay? Links and Resources: jaybaer.com @jaybaer on Twitter Jay Baer on LinkedIn Jay Baer on Facebook Convince & Convert Michael and Amy Port Scott McKain Mark Sanborn Tamsen Webster Debbie Goldberg Fresh Brothers Pizza 13 Words You Never Use When Replying to a Customer Kabbalah Gary Vaynerchuk Daniel Lemin Selectivor
Visit EOFire.com for complete show notes of every Podcast episode. Daniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team.
You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from? Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his career. You'll learn how to upcycle this existing testimonial content to make your marketing much more believable and resonate effectively with potential customers. Tweet @youngheike with your thoughts on this episode or ideas for a future topic.
We've learned some startling facts about how online reviews affect the decisions your customers make, so we're sharing tips on how to take action today. Your customer journey includes online reviews Adam and Jeannie have been researching online reviews, and they’ve found some interesting facts they can’t wait to share. 2016 was a big year for online reviews, but 2017 will be bigger. Are you ready? Studies show we rely more on customer reviews to find what we need than ever, and this is especially true for local businesses. It behooves leaders to understand how this trend affects the decision-making process of their own customers, yet many still don't. We’re here to help! Are you paying attention to what customers are saying? More importantly, do you know how to interpret and interact with them? There will always be trolls and bad apples, but knowing the impact of even the positive reviews is not always as simple as you might think. Your customers are writing reviews, and they'll continue with or without you. Not only is it important to respond, but your business can leverage these reviews to help drive sales while improving the overall customer experience. We’re sharing key study data and tips to help you get your finger on the pulse, so get ready! Episode highlights Hear some crazy figures about the impact of mobile reviews as a driver for decision-making. [3:00] As a business owner, what can you do about negative online reviews? [4:50] What’s the biggest action item for local businesses, and what should they focus on first? [6:30] Consider the reviews themselves as part of the customer experience. [8:15] Hear some quick tips for keeping a prosperous relationship with online reviews. [9:50] Related Content 360Connext® post, 3 Ways to Survive Dangerously Casual Customer Reviews Customers That Stick® post, Social Media Customer Service with Jay Baer (Video) Infographic: 50 Stats You Need to Know About Online Reviews Episode 096: Jay Baer, Hug Your Haters Episode 152: Daniel Lemin, Manipurated Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets. What you’ll learn about in this episode: Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write “Manipurated” What makes this kind of work more profitable for agencies than SEO work Tools that are great for this kind of work Why every person inside an agency needs to be good at this -- and why Daniel advises against having a dedicated team that does only this kind of work How agencies can price this kind of work out What agencies can do to get B2B clients that aren’t as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work Why agencies need to be aware of their own reviews (typically from employees) What agencies that have bad reviews can do to improve that Why negative reviews on social media are more urgent and need to be acted on quickly How agencies can structure this out in terms of packages to offer clients The Snapchat-like video reviews that are coming soon What agencies can do right now to start doing this kind of work Some resources to help with this Ways to Contact Daniel Lemin: Website: www.manipurated.com Twitter: @daniellemin Email: daniel@manipurated.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Today we’re uncovering what every small business owner needs to know about online reviews with Daniel Lemin, reputation expert and author of Manipurated. About our guest Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on businesses and the ongoing struggle business owners have with their online reputations. Daniel is the head of consulting for Jay Baer’s Convince & Convert consulting team, and he’s a regular contributor to the Convince & Convert marketing blog, rated the number-one content-marketing blog in the world. Connect with Daniel Twitter LinkedIn Facebook Slideshare Daniel’s Book: Manipurated Related Content: 360Connext® post, 3 Ways to Survive Dangerously Casual Customer Reviews Episode 096: Jay Baer, Hug Your Haters Episode 036: Goodsnitch, Jennifer Maldonado, and Customer Experience Gaps Sponsor message: EXCELLERATE SERVICE 2016 promises to be an inspiring, engaging, & educational 2-Day conference focused on & dedicated to 5-Star Customer Service! In addition to the amazing content you will receive over the 2-day event, you will also be contributing to our larger vision of raising funds for Three Square Foodbank, a subsidiary of Feeding America, who serve food insecure residents in Southern Nevada. EXCELLERATE SERVICE 2016 is all about customer service and service to a broader community. If you have a passion for service excellence and a heart for service, then this event is for you! To learn more, go to http://www.excellerate2016.com/ Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeff DeHaven of Digital Mitten is joined by Daniel Lemin, author of Manipurated, in discussing how to handle negative reviews on social media. Get into the minds of the customers and those who write the reviews, as well as how to handle the reviews and crisis of malicious attacks from competitors. Get the inside scoop on the unique online world of reviews and ratings in this month’s edition of Social Insights.
Daniel is the author of Manipurated, a business owner’s guide to the complex world of online ratings and reviews. He is also a strategist with Jay Baer’s Convince & Convert consulting team, and was an early member of the Google marketing team. Visit EOFire.com
Daniel Lemin is the founder of One Good Brand. He is a Senior Strategist at Convince and Convert. He has been on Fox News, CBS Radio, in the New York Times and USA Today. He is also the author of Manipurated, a deep dive into the online rating and review business. On the show we […]
Daniel Lemin is the founder of One Good Brand. He is a Senior Strategist at Convince and Convert. He has been on Fox News, CBS Radio, in the New York Times and USA Today. He is also the author of Manipurated, a deep dive into the online rating and review business. On the show we […]
"Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews" by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin
Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhan [...]
Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews. Show notes: https://www.socialmediaexaminer.com/173
Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally. But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think it is? In the business world, reputation means a great deal. What better way to build that reputation than by encouraging your happy customers to write a review, share their experience and recommend you to others on one of the many online review sites, such as Yelp or TripAdvisor. How you deal with negative reviews is also important, especially if you are skilled in knowing how to turn a bad review into a positive spin for your business - and it is possible! Daniel Lemin was a pioneer in realizing the importance and power of online ratings and reviews, and understands the struggles business owners have with maintaining their online reputations. In this episode he shares his experiences, ideas and strategies for building and maintaining business reputations online, and how to put a spin on the negative ratings that can still make your business look good. http://www.agentsofchangecon.com/podcasts/122
© 2020-2025 Ivy Podcast Discovery LLC
