Podcasts about youtility

What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website.He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation.Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.Adam gives listeners actionable tips on: [2:00] Why your website needs constant attention [5:35] How to improve leads to and from your website [7:15] The power of having clear CTAs [10:40] Creating “secondary calls to action” on your site [13:25] Marketing strategies you can develop from have a website, including targeted ads [14:10] Creating a look-alike audience [17:05] Adam's book review [20:20] Focusing on your website visitor  [25:05] Designing an easy client experience on your website [29:20] Organizing the information on your website [30:15] One big takeaway to implement right away Resources mentioned in this episode:Youtility by Jay BaerConnect with Adam here: https://www.instagram.com/apurposepartnership/ https://twitter.com/AdamSinkus https://linkedin.com/in/adamsinkus https://www.facebook.com/apurposepartnership https://apurposepartnership.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics. Adam gives listeners actionable tips on: [2:00] Why your website needs constant attention [5:35] How to improve leads to and from your website [7:15] The power of having clear CTAs [10:40] Creating “secondary calls to action” on your site [13:25] Marketing strategies you can develop from have a website, including targeted ads [14:10] Creating a look-alike audience [17:05] Adam's book review [20:20] Focusing on your website visitor  [25:05] Designing an easy client experience on your website [29:20] Organizing the information on your website [30:15] One big takeaway to implement right away Resources mentioned in this episode: Youtility by Jay Baer Connect with Adam here: https://www.instagram.com/apurposepartnership/ https://twitter.com/AdamSinkus https://linkedin.com/in/adamsinkus https://www.facebook.com/apurposepartnership https://apurposepartnership.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics. Adam gives listeners actionable tips on: [2:00] Why your website needs constant attention [5:35] How to improve leads to and from your website [7:15] The power of having clear CTAs [10:40] Creating “secondary calls to action” on your site [13:25] Marketing strategies you can develop from have a website, including targeted ads [14:10] Creating a look-alike audience [17:05] Adam's book review [20:20] Focusing on your website visitor  [25:05] Designing an easy client experience on your website [29:20] Organizing the information on your website [30:15] One big takeaway to implement right away Resources mentioned in this episode: Youtility by Jay Baer Connect with Adam here: https://www.instagram.com/apurposepartnership/ https://twitter.com/AdamSinkus https://linkedin.com/in/adamsinkus https://www.facebook.com/apurposepartnership https://apurposepartnership.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

In Customer Experience, Speed Equals Caring Shep Hyken interviews Jay Baer, customer experience and marketing expert. He shares his findings from his new study, The Time to Win, and insights on how speed impacts customer experience and revenue.  Top Takeaways:    ·      Time is the only inelastic resource. Time is the only thing everyone shares equally, regardless of who they are. We all have 1440 minutes a day, and there's nothing we can do to get more.   ·      If you are slower than your customers expect and anticipate, they will feel like you are stealing time from them. And if you are faster than your customers expect and anticipate, they feel like you have given them the gift of time.   ·      The concept of “The Right Now” means the optimal amount of elapsed time in every customer interaction throughout the entire journey. "The Right Now" is slightly faster than customers expect.   ·      Jay Baer shares some important customer experience findings from his research, The Time to Win:   o  There is a correlation between responsiveness and revenue. Two-thirds of customers say that speed is as important as the price. Customers are willing to pay more if it's faster.   o  Customers would pay up to 50% more if they never had to wait. For example, customers pay more for Disney's Fast Pass/ Lightning Lane to skip the line at Disneyland.   o  53% of American consumers have chosen a business that responded to them first, even if they were not the least expensive.   o  Gen Z is the most patient generation. Baby Boomers are the least patient generation.   ·      Plus, Jay shares strategies to create better speed for our customers. Tune in! Quotes:   “Speed is the most important component of customer experience and the only one that never pauses or goes backward. Customers' expectations for speed and responsiveness escalate every year without fail.” About:   Jay Baer is a customer experience and marketing expert.  He is the author of six best-selling books, including, Youtility, Hug Your Haters, and Talk Triggers. His new study, The Time to Win, measures the impact of speed and responsiveness to customer experience and loyalty. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #857 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #857. What does it take to truly win at the customer experience? Speed. Sure, there are plenty of other ways to do better, but speed is the main thing these days. That's what Jay Baer has discovered in the 2022 Consumer Patience Study that he conducted titled, The Time To Win. My friend Jay has spent 29 years in digital marketing and customer experience. His last book, Talk Triggers, was the complete guide to creating word of mouth excitement. He's also the author of Hug Your Haters, Youtility and more. Before selling his agency, Convince & Convert, he also hosted the Social Pros podcast and the Standing Ovation podcast. If that were not enough, Jay is currently a business influencer and an amazing keynote speaker. Jay is also a certified tequila sommelier, and creates custom tequila education/live tasting programs for in-person and virtual events. Now, how fast is fast enough for today's demanding consumers? Let's find out. Enjoy the conversation... Running time: 51:13. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. The Time To Win. Talk Triggers. Hug Your Haters. Youtility. Jay is also a certified tequila sommelier. Check out Jay on ThinkersOne. Check out Jay on Twitter. Check out Jay on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

If there was a more mature, funnier, well-informed small business marketing lover than me, then it's Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I've been stalking, I mean following Jay's work for over ten years, and every book (he's written six), every research study he's commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It's an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.   A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here's what he'd say: “The world's most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here's my own two bobs worth. You see, Jay is a marketing hero of mine who I've been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters.  What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay's second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it's an impressive roll call. He's: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing …   Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters Interview with another marketing great in Seth Godin Interview with Queen Cherry Bomb   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

This podcast episode is sponsored by Fintech Meetup. Need to fill your pipeline, meet new partners, and create opportunities for your business? Fintech Meetup is the answer! Sign up for my Daily Fintech or Daily Digital Banking Newsletters here. Check out my latest podcast episode below:

A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers. Studying the audience correctly Influencer marketing and the correct platform Becoming a bridge for our client's client How can you make the customer journey effortless? Right modality and the message triangle Using highly relevant content

Many of us operate by the book. By following what others are doing, we often think that we can also reproduce their success. But if everyone is doing the same things, success becomes stagnant and far from reach. A law firm is just like any other business — tried and tested methods work, but you don't have to rely on them all the way. Break away from the blueprint; take the road less travelled and carve your path. It will be scary, and it will be challenging. But it will open the doors to your success. In this episode, immigration lawyer Jacob Sapochnick joins us to share his journey in starting and running a law firm. The guiding principle that helped him find success is to do what others are not doing. He shares helpful advice in managing employees, building teams, fostering leads, and systemizing the business process. Jacob also shares the reason why you should start giving away resources for free. This episode is for you if you want to know the best practices to implement to run your law firm or business the enchanting way! Here are three reasons why you should listen to the full episode: Find out why steering away from the herd opens doors to winning opportunities. Learn how you can apply the three principles of the enchanting way to your law firm or business. Discover the benefits of giving away resources for free. Resources Enchanting Lawyer Podcast My American Job by Jacob Sapochnick Visa Lawyer Blog Jacob's YouTube Channel InfusionSoft SweetProcess Youtility by Jay Baer Nice Companies Finish First by Peter Shankman The Thank You Economy by Gary Vaynerchuk Social Media Marketing World Enchanting Lawyer Podcast Episode 50: Leadership, Excellence and Giving with Dr. William Dorfman Choose Yourself! by James Altucher Episode Highlights Starting His Law Firm If there's no tool or information about something you need, you have to make or do it. He started his law firm in 2004. He did it because he wasn't happy with his job, and he wanted to do something on his own. Attorneys fall into the same patterns when starting a practice and marketing, making it difficult to find success. Jacob realized that he shouldn't follow the herd when it comes to his law firm. Starting a Legal Blog He started one of the first legal blogs in California, called the Visa Lawyer Blog. Three to four months after starting the blog, he got a call from Fox News. They needed an immigration expert for the evening news. Doing things differently created an opportunity for him to be in the media, including newspapers and other TV stations. Shifting to Other Platforms When blogging became common for attorneys, Jacob decided to do something different. He started posting videos on YouTube in 2010. He also realized that no attorney was using Facebook, so he started using it. Within a year, he was able to build a proprietary community on Facebook with over 117,000 members. You will not have to compete with anybody if you build your audience. Jacob's law firm gets four to five leads a day from Facebook alone. Nurturing Leads and Employees Once you figure out how to get leads, you have to provide the level of service they deserve. When employees are happy, they're able to provide good service to the customers. How you treat employees matters more than how much money you pay them. When you are nice to your employees, they are nice to the customers. Jacob started a freedom policy. If somebody can't make it to work for whatever reason, they have to make it up once they already can. Giving employees validation gives them ownership of the law firm where they work.  Three Principles of the Enchanting Way Generate leads: You have to provide free, valuable, and consistent content. Systemize: Set up a system to direct leads throughout different channels.  Empower employees to make decisions: This will lead to improved retention levels, and clients will feel more comfortable doing transactions with them. Listen to the full episode to learn more about the importance of empowering employees and avoiding being a policeman at your law firm or business! Navigating the Biggest Challenges The key is learning how to deal with people. If you can't assess the personality of the employee you're working with, you won't connect level-to-level. When interviewing people for a position at his law firm, Jacob asks uncommon questions to connect with the applicant. Systemization is key. Jacob learned that you have to immediately change a process when it doesn't work. Jacob's law firm uses SweetProcess to document and share their processes with the team. Jacob's Book Recommendations Youtility by Jay Baer talks about marketing as a utility to help people as opposed to pushing sales.  Tune in to the episode to discover the apps Jacob created, following the principles of Youtility! Nice Companies Finish First by Peter Shankman is about customer service. The Thank You Economy by Gary Vaynerchuk changed the way Jacob deals with his business. Building a Team Listen to your team members and implement their ideas. When you do, they feel that they can trust you.  You have to build trust; empowerment cannot happen until there's trust. Then, you can start assigning team leaders and do trial projects that the team can take on. Instead of preaching, give control during meetings by delegating people. Tune in to the episode to discover what team culture looks like in Jacob's law firm! Jacob's Winning Habits The most critical things for Jacob are to listen, be patient, and be nice. Being nice to his employees helped create an alliance between them. Having these traits have helped him face a lot of failures, focus, and guide other attorneys. The Best Advice He Has Gotten Do what others are not doing; do the opposite of what people in your field are doing. Don't reinvent the wheel; copy the best things others are doing and put your unique spin on it. Why You Should Give Away Resources for Free You can overwhelm the public by providing so much value. Then they subconsciously perceive you as an expert. Jacob puts articles, videos, podcasts, and other resources because he wants to help people.  People can find information online today whether you give it to them or not. Tune in to the episode to learn about Jacob's new experiment around referring competitor law firms! Jacob believes that you're providing more value for yourself by giving away resources because people will come to you anyway. Life Lessons Learned Jacob learned not to dwell over failures.  Choose Yourself! by James Altucher says that nothing else will work around you if you don't choose yourself. The book recommends writing down ten ideas every day as a way of training your brain. Jacob's coffee shop concept came from applying this practice. 2 Powerful Quotes “You really have to find a way that the employees feel that you care about them, because then once they feel that, then they will go out there and do the same to your customers.” “What you do is you overwhelm the public by providing so much value, that they perceive you as an expert in their subconscious, where there's no other way anybody can convince them not to hire you.” About Jacob Jacob Sapochnick is an immigration lawyer and savvy marketer who enjoys combining law, technology, and social media to educate people. As an active member of the American Immigration Lawyers Association, Jacob had spoken several times on immigration law topics at various national and international conferences. He has been quoted in popular publications and has done several interviews on immigration issues. Jacob is also the host of the Enchanting Lawyer Podcast and produces the Enchanting Lawyer Blog. If you wish to connect with Jacob, you may send him an email at jacob@enchantinglawyer.com. You may also visit his website and follow him on Twitter. Enjoyed This Podcast? If you enjoyed the podcast, be sure to subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends. For episode updates, visit our website. You may also tune in on Apple Podcasts.  PS. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

Damn, after over a year and I just caught Covid! It's not that bad...for me. 2 book reviews "Youtility" and "Idea to Execution"

"Your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property." You don't have a secret sauce. Oh, but you do, you say? You have nice properties, smart amenities, and friendly leasing staff? So do all your competitors. Your only advantage is experiential. So your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property That's our topic for this episode of Sync or Swim.  Featuring: Jay Baer, a trusted adviser to some of the world's most iconic brands and author of six bestselling books, including Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling. Jay is also the founder of Convince and Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers. What we talked about: Jay's seven-generation heritage of entrepreneurship and how it affects his work today What "youtility" is and how it adds value to your work How to attract tenants who might be thinking of leaving the big city Subscribe, rate, and review the podcast on your favourite streaming platform, Apple, Google Podcasts, or Spotify.

In this episode, we are with a global authority in marketing and customer service, Jay Baer. Jay is an inspirational, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. He authored 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype. Jay gives out tips on effective marketing and discusses essential principles in sales and customer service. He also shares the secrets to his success and so much more golden nuggets that will surely take you to the next level. Listen in now and make sure to take notes and apply these valuable principles.   Quotes: “If I can take what is probably a fairly complex and sophisticated concept, and get it to the point where people feel like it's common sense, therefore, they're not afraid of it, and they'll actually do something about it, then my work here is done.” - Jay Baer “If you want you to succeed with information, which is a lot of what marketing is about these days, the more specific you can be, the more you will win eventually.” - Jay Baer “If you want to turn your current customers into a word of mouth engine, and trust me, you do, you've got to do something worth talking about.” - Jay Baer   Mentions: https://www.facebook.com/TimShurr https://mesmerizingleadership.com/  https://www.survivingtothriving.me/ https://www.legendsummit.com/summit     https://www.jaybaer.com/   https://www.convinceandconvert.com/  Youtility, a book by Jay Baer Talk Triggers Social Pros Podcast by Jay Baer Standing Ovation POdcast by Jay Baer   Show Notes: [00:53] Greetings and introduction of   [01:35] Jay’s secret to his success [03:43] Standing out in this noisy world [06:11] Jay’s book, Youtility  [09:24] The secret sauce fallacy [13:42] Placing correct emphasis on retention [17:07] Talk triggers designed to create conversations [21:34] Business success is hard work [27:27] Knowing what to work on in marketing [29:31] Finding the balance  [36:24] Jay’s role models   [38:30] Working with the United Nations [41:24] One of the coolest persons Jay had met   [44:48] Jay’s podcasts [47:11] Be more comfortable with risk   [48:28] Growing up being a seventh-generation entrepreneur   Make Your Day Mesmerizing!!

Search Engine Results Pages (SERP) are the pages displayed by various search engines when a user searches for a particular word or phrase. When creating content as part of your inbound marketing strategy, you’ll want to employ various Search Engine Optimization (SEO) techniques to have your page rank higher in search engine results. You can use SERP rankings to measure the effectiveness of your content and SEO techniques. In this episode, Harris and Shawn discuss how founders and marketers can use SERP as an important metric to measure the performance of content against particular keywords. They begin by talking about the need to understand a product’s niche and audience before moving into various SEO and SERP tips and tools. One Powerful Quotation: * 30:10 – Shawn: “You employ all of your good SEO techniques to make [your content] rank more highly, and then you use SERP to measure how well your page [performs in search results].” Key Topics: * 1:00 – Harris and Shawn talk about life events and various work projects. Shawn mentions that he’s working on a collaboration project with @Odd_Jayy (https://twitter.com/Odd_Jayy) and @glowascii (https://twitter.com/glowascii). * 4:20 - Shawn gives tips on how to find time to read books. * 9:00 - Shawn gives a definition for Search Engine Results Pages (SERP) and why it offers a better metric than Search Engine Optimization (SEO). * 11:45 - Harris asks about good versus bad (trickery) SEO. * 14:00 - Shawn defines SERP, which is an indication of where your site shows up in search engine results when a user searches for particular keywords * 16:15 - Harris talks about Google’s new shopping tab * 17:15 - Harris and Shawn talk about how product search engines within a site (e.g. Amazon’s search) differs from broader search engines, like Google. * 19:00 - Shawn mentions a recent development where people are receiving random packages containing seeds. It turns out that this is a part of a scam to boost Amazon reviews for vendors (https://www.usatoday.com/story/money/2020/08/04/free-amazon-orders-scam-mysterious-seeds-packages-brushing/5580858002/). * 21:08 - Harris and Shawn give their perspectives on running traditional outbound marketing techniques, such as running Google or Facebook ads. * 23:52 - Shawn recounts his experiences creating content for SparkFun and how successful it was at driving pageviews. * 25:40 - Shawn talks about creating content to maximize SERP number. Namely, “evergreen” content that continues to draw users for years after posting offers some of the best SERP value. * 29:53 - Shawn describes how SEO can be used to boost SERP. * 30:30 - Harris and Shawn give reasons for why they’re using Binho, LLC (https://binho.io/) as an example of how to create evergreen content for a niche audience. * 31:01 - Shawn describes the importance of patience with inbound marketing. * 33:20 - Harris talks about reusing and distributing content. * 34:27 - Shawn talks about why voice and video should (probably) not be your primary content for inbound marketing (at this point in time). Most search engines still prioritize written content, so written content should be your focus. * 39:03 - Harris introduces his new project: Intro CRM (https://introcrm.com/). * 41:11 - Shawn helps Harris brainstorm ideas for evergreen content that could be created to drive traffic to his new service. * 49:58 - Shawn mentions that Neil Patel’s Ubersuggest tool (https://neilpatel.com/ubersuggest/) can be very helpful for discovering keywords, creating article titles, and analyzing people’s search patterns. * 51:29 - Shawn introduces the concept of pillar content (https://blog.hubspot.com/marketing/what-is-a-pillar-page), which is a collection of related articles that link to each other and all pages link back to a single, important piece of content. * 56:22 - Harris asks what would be good content if your audience doesn’t know the right words or jargon to use (i.e. they don’t know what a “host adapter” or “CRM” is). * 1:02:23 - Shawn talks about setting your expectations when competing with content from large companies. * 1:03:05 - Harris stresses the importance of having a good, differentiated product to start with. * 1:06:52 - Harris and Shawn talk about how to market products that may not have all the features you hoped for on launch. * 1:09:21 - Shawn recommends the book The Innovator’s Dilemma (https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244) to learn about how to create products that serve a niche well. * 1:11:11 - Shawn talks about the importance of needing to market your product while you’re developing it and recommends the book Content, Inc. (https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X) to assist in this journey. * 1:13:50 - Shawn talks about his experiences creating pillar content and measuring SERP. He recommends the tool Serposcope (https://serposcope.serphacker.com/en/) to automatically report the SERP rankings of your site versus various keywords on a daily basis. * 1:17:34 - Harris asks Shawn about the tools he uses to measure SEO and SERP. Shawn lists Neil Patel’s SEO Analyzer (https://neilpatel.com/seo-analyzer/) and Rank Math SEO for WordPress (https://rankmath.com/) in addition to the previously mentioned tools. * 1:19:29 - Harris talks about his poor experience working with an outsourced SEO firm. * 1:20:26 - Harris and Shawn talk about the skills required to create good content and why building trust is so important. * 1:22:02 - Harris and Shawn talk about how to create content that’s relevant to your audience. Shawn recommends the book Youtility (https://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668) for learning how to create valuable, relevant content. List of Resources * Rework (https://www.amazon.com/Rework-Jason-Fried/dp/0307463745) * Sapiens (https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117/) * Neil Patel’s Ubersuggest tool (https://neilpatel.com/ubersuggest/) * The Innovator’s Dilemma (https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244) * Serposcope (https://serposcope.serphacker.com/en/) * Neil Patel’s SEO Analyzer (https://neilpatel.com/seo-analyzer/) * Rank Math SEO for WordPress (https://rankmath.com/) * Youtility (https://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668) Host Contact Information: shawnhymel.com (https://shawnhymel.com/) kennyconsultinggroup.com (http://kennyconsultinggroup.com) LinkedIn - Shawn Hymel (https://www.linkedin.com/in/shawnhymel/) LinkedIn - Harris Kenny (https://www.linkedin.com/in/harriskenny/) Twitter - Shawn Hymel (https://www.twitter.com/ShawnHymel) Twitter - Harris Kenny (https://www.twitter.com/harriskenny) License Information: “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0 (https://creativecommons.org/licenses/by/3.0/)

Wow! Talk about turning marketing on its head!! Jay Baer doesn’t believe in a secret sauce, but boy he sure has one... Jay preaches Youtility. Youtility is the simple, easy, practical, but oh-so-rare philosophy of giving away what you know, for free, one bite at a time. Why would anyone want to do that?? Because, especially now, it’s the professional who is the most helpful who will eventually win the business. And he has lots of examples to prove it. And lots of ideas about how you can do it. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

On this episode of the Hello Blink Show, hosts Shawn Hymel and Harris Kenny talk about content marketing and how the right approach can help your business. They discuss their own experiences with creative marketing and how they go about finding their audience. Listeners will hear Shawn and Harris’s insights on servicing their clients and how to deliver valuable content. One Powerful Quote: "Make content that’s useful for people and they will continue to engage with you. Do it not to push your product or service on them. Do it from an actual, genuine, authentic way of 'I want to help somebody have a better day.'” Key Topics: * 0:40: Shawn and Harris open the show with what projects they’re working on. Shawn briefly mentions the latest book he’s reading, “Talking to Strangers” by Malcolm Gladwell. * 5:50: Shawn and Harris discuss an overview on content marketing and understanding the difference between inbound and outbound marketing. Harris mentions how businesses should assess their position in the market and determine the necessary steps to learn about their audience. * 13:00: Shawn inquires with Harris about the suggested expense for marketing. Harris says that, although it depends, he recommends that a realistic business should only spend what is available considering production costs. He also adds that consistent presence in industry events and free PR stunts can alleviate the costs. * 19:02: Staying on the same topic, Harris asks Shawn if business owners should be responsible for creating and promoting inbound marketing. Shawn agrees with this but isn’t opposed to outsourcing a partner to truly represent your brand in discovering the right audience. * 22:00: Shawn and Harris delve deeper into finding your audience segment and offer their perspectives for the important questions to answer such as identifying your audience and maximizing content channel delivery. They also note the common pitfalls some business owners may have with their marketing strategy. * 39:44: Shawn recommends the book Youtility by Jay Baer for its outlook of, “If you sell something, you make a customer today; if you help someone, you make a customer for life.” It summarizes why outbound market is failing and how authentically helping others will build you a loyal following. * 42:13: Shawn asks Harris his success using HubSpot as a customer relationship platform. * 48:50: Shawn and Harris sign off with their final overview thoughts on content marketing. List of Resources: https://www.gladwellbooks.com/ https://www.youtilitybook.com/ Host Contact Information: http://shawnhymel.com http://kennyconsultinggroup.com https://www.linkedin.com/in/shawnhymel/ https://www.linkedin.com/in/harriskenny/ https://www.twitter.com/ShawnHymel https://www.twitter.com/harriskenny

This episode is a Content Warfare podcast throwback from 2015 with the amazing Jay Baer on his New York Times bestselling book, Youtility. https://ryanhanley.comLearn more about your ad choices. Visit megaphone.fm/adchoices

This episode is a Content Warfare podcast throwback from 2015 with the amazing Jay Baer on his New York Times bestselling book, Youtility. https://ryanhanley.com

This episode is a Content Warfare podcast throwback from 2015 with the amazing Jay Baer on his New York Times bestselling book, Youtility. https://ryanhanley.com

Mike's investor-minded approach has grown an 8-figure property portfolio predominantly in London and also the South East and abroad. With a diversified portfolio and a deeply analytical approach to investments, he has also attracted significant private co-investment into high-yielding London residential property. Mike is an active angel investor in PropTech, FinTech and marketplace businesses, including Hubble, AirSorted, YourWelcome, Switchee, Land Insight, Propoly, Office R&D, Urban Intelligence, Falcon DHQ, Rialto, AskPorter, Youtility, Movem, Landbay, Howsy, Rentuu, Infabode, Syndicate Room and both Pi Labs venture capital funds to date.  In this episode, Tom & Adam are joined by Michael Bristow, CEO of CrowdProperty and find out more about how peer-to-peer / crowdfunding is helping to solve the issues developers face to raise funds. Mike is an uber-successful entrepreneur and we discuss his journey and he shares a lot of the lessons he has learned.  Part 1 · We find out Mike’s personal history and how he entered into the rental market as a landlord. · What CrowdProperty is and how it lends differently to traditional lenders. · How PropTech is revolutionising lending. · The process of applying with CrowdProperty and how to present your application effectively.  · What red flags pop up when applying and how to avoid them.   · What are the exciting cases are and what CrowdProperty keep an eye out for. · How CrowdProperty raise funds and the benefits to their investors.  Part 2 · Mike’s market opinion and predictions with all the uncertainty in the market. · Where to invest based on data generated from the CrowdFunding platform.   · Mikes advice for being a private landlord and investor.   · Is there still a place for landlords with only one or two properties? Or is there a better route to invest. · Is build-to-rent to future of development?   · How do investors receive their returns with CrowdProperty? · What excites Mike about PropTech and whats coming up!.. AI?   To find out more about Mike and CrowdProperty visit www.crowdproperty.com follow on Twitter: @crowdpropertyUK, Instagram: @crowdproperty like their facebook page: www.facebook.com/CrowdProperty or on LinkedIn: www.linkedin.com/company/crowdproperty For more from the Property Investors Podcast follow us on Twitter/Instagram/LinkedIn @PodcastProperty or join our community on Facebook: http://www.facebook.com/propertyinvestorspodcast 

Mike's investor-minded approach has grown an 8-figure property portfolio predominantly in London and also the South East and abroad. With a diversified portfolio and a deeply analytical approach to investments, he has also attracted significant private co-investment into high-yielding London residential property. Mike is an active angel investor in PropTech, FinTech and marketplace businesses, including Hubble, AirSorted, YourWelcome, Switchee, Land Insight, Propoly, Office R&D, Urban Intelligence, Falcon DHQ, Rialto, AskPorter, Youtility, Movem, Landbay, Howsy, Rentuu, Infabode, Syndicate Room and both Pi Labs venture capital funds to date.  In this episode, Tom & Adam are joined by Michael Bristow, CEO of CrowdProperty and find out more about how peer-to-peer / crowdfunding is helping to solve the issues developers face to raise funds. Mike is an uber-successful entrepreneur and we discuss his journey and he shares a lot of the lessons he has learned.  Part 1 · We find out Mike’s personal history and how he entered into the rental market as a landlord. · What CrowdProperty is and how it lends differently to traditional lenders. · How PropTech is revolutionising lending. · The process of applying with CrowdProperty and how to present your application effectively.  · What red flags pop up when applying and how to avoid them.   · What are the exciting cases are and what CrowdProperty keep an eye out for. · How CrowdProperty raise funds and the benefits to their investors.  Part 2 · Mike’s market opinion and predictions with all the uncertainty in the market. · Where to invest based on data generated from the CrowdFunding platform.   · Mikes advice for being a private landlord and investor.   · Is there still a place for landlords with only one or two properties? Or is there a better route to invest. · Is build-to-rent to future of development?   · How do investors receive their returns with CrowdProperty? · What excites Mike about PropTech and whats coming up!.. AI?   To find out more about Mike and CrowdProperty visit www.crowdproperty.com follow on Twitter: @crowdpropertyUK, Instagram: @crowdproperty like their facebook page: www.facebook.com/CrowdProperty or on LinkedIn: www.linkedin.com/company/crowdproperty For more from the Property Investors Podcast follow us on Twitter/Instagram/LinkedIn @PodcastProperty or join our community on Facebook: http://www.facebook.com/propertyinvestorspodcast 

“Competency retains customers; talk triggers acquire new ones...” Jay Baer is the founder of Convince and Convert and if you work in Marketing you’ve most likely seen him at a conference or read his blog and you probably own more than one of his books, such as the best-selling Youtility, Hug Your Haters and most recently Talk Triggers. You can catch Jay in person at Relevance '19, 360insights' channel-focused marketing conference, happening in September 2019 in Toronto.

When I say Twitter changed both my personal and business life I mean it and it continues to be a gateway for life-changing moments for me.  I remember where I was when I got followed by @GaryVee on Twitter, I remember the moment Vala Afshar reached out and asked if I wanted to jump on a phone call and I remember being invited to a dinner by Jay Baer at a social media event because in his words “he wanted to get to know me more and say thank you for the support of his content.” As a proud pager-wearing millennial keynote speaker I get the pleasure of debunking myths and translating “millennial habits” for brands shifting the perspective around generational labeling and in some cases, explaining that the stereotypes aren’t wrong. But one of the millennial habits that I love to highlight and drive attention to is the fact that most millennials want to feel a part of something and are open about their desire to be mentored and celebrate those they look up too.  In this same notion, millennials also are shifting what they consider a great leader as they believe it’s no longer just about your experience and knowledge rather your ability to educate those around you with that knowledge and experience.  The other aspect of this millennial lead shift is thanks to social media the distance between those we lookup to and those we consider our mentors has been shrunk to being as little as 280 characters away or in this case a Facebook suggestion to follow @FindTroy Paying it Forward Thanks To Social Media Isn’t A Yearly Initiative Rather A Daily Focus! For me reading two books Jay Baer’s YouTility and Gary Vaynerchuk’s Jab Jab Jab Right Hook transformed my philosophy around social media helping me adopt my mantra of #ShowUcare.  #ShowUCare was my community and content strategy from giving my content away for free, engaging and caring about every person that engages with me no matter their follower count and probably most importantly going out of my to show I cared about others before I ever wanted them to care about me or what I do. This is something that hit home recently for me after reading Seth Godin’s email newsletter where he simply stated: “Remarkable work is usually accomplished by people who have non-typical priorities” -Seth Godin So as my iSocialFanz brand awareness has increased and I’ve been able to grow an amazing engaged community I’ve made it my mission to not only continue to #ShowUcare but also find ways to give others that feeling and memory I had when GaryVee, Vala Afshar and Jay Baer took the time to show me they cared.   So what does all this have to do with millennials and a facebook friend request……  Well, you’ll have to listen to the episode but I can promise you that what went down after I sent a friend request to Troy Sandidge will be something I never forget and I believe will have a lasting impact on both of us for years to come. Please enjoy this podcast episode where I interview my newest Facebook Friend Troy Sandidge who just happened to make me speechless with his post after accepting my friend request.  And that was just the start as he did it again after jumping on the podcast and sharing his story of optimism, resiliency and genuine hard work. The man has had 3 brain surgeries, was only 2lbs at birth and lost his mother as a teenager yet his outlook on life can best be described as “calm, positive and thankful.”   I challenge you after listening to this episode to think about Troy’s battles before complaining about your bad luck and rather than spending time making excuses use that time to #ShowUcare about others in your community and your life as you never know the impact that will have or the places it could lead you, including being a guest on your favorite podcast. YouTube Video Mentioned in the podcast: https://www.youtube.com/watch?v=BHPzub2xk9M Follow my guest Troy Sandidge on social: https://twitter.com/FindTroy https://www.instagram.com/FindTroy/ http://troysandidge.com/ Ps...  Also, check out Social Media Week Lima June 18th & 19th hosted by my good friend Jessika Phillips as I'll be speaking there for the 3rd year in a row and Troy will be speaking there as well! https://nowmarketinggroup.com/social-media-week-lima/ ----- Sponsored: As a gadget FOMO geek I’m always looking for new gear, exciting technology and tech tools for myself as well as my clients! I found #AlibabaMarchExpo and got this cool wireless charger holder for my clients & my Jeep:  https://bit.ly/2UswiEO #AlibabaDailyDeal 

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Jay Baer, digital marketing advisor to many of the Fortune 500 joined us October 2014, with co-author Erica Byrum sharing secrets from their book: Youtility for Real Estate – Why Smart Real Estate Professionals are Helping, Not Selling.

Jay Baer, digital marketing advisor to many of the Fortune 500 joined us October 2014, with co-author Erica Byrum sharing secrets from their book: Youtility for Real Estate – Why Smart Real Estate Professionals are Helping, Not Selling. --- from Homes.com | Quality Leads, Faster Conversions. Jay Baer | Grow Your Real Estate Business With Help Not Hype

When McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something.  I had been a teacher for 13 years.  People brought their kids to my classroom and if I boomed, the immediate consequences were limited.   I also knew that people don’t particularly like insurance and insurance agents, maybe next to used car guys, are the basic definition of slimy sales people. We knew we where setting out to change that perception to literally change the way people feel about insurance, but besides just being ourselves, we didn’t really know how. So we did what so many new business owners do, we asked around about good resources for starting a business.  Fortunately, we came across two particular resources that would define our trajectory.  The first was an online course by Marie Forleo called B-school.  This course, directed at female business owners was chalk full of good advice from brand strategies, to launching a product, and beyond. The second was a book called Youtility by Jay Baer.  This book laid out a basic premise: First you define your ideal client.  Then you figure out ways to do good things for them.  Things that are useful and helpful in their lives.  Those things do not have to be connected with the product you sell at all.  They simply have to help the people you envision being able to help someday. That book solved a conflict inside myself.  I loved helping people and, as a teacher, helping kids grow was my primary purpose. I knew that leaving teaching and starting a business was the right choice but the whole insurance thing was kind of a struggle, was I really going to meaningfully help people?  Jay gave me permission to add another layer and simply think of how I could help period. This podcast is actually a result of Jay’s book.  It is an attempt to help entrepreneurs big and small.  To offer one conversation a week where you hear another business owner like yourself tell their story and connect with a greater community of business owners in a meaningful way. So it is with great honor that I present this weeks guest.  Jay Baer is the founder of the internationally renowned marketing firm Convince and Convert, a Hall of Fame keynote speaker, and the author of six books including Youtility, Hug Your Haters, and his most recent booming success Talk Triggers.  This is a conversation you’ll want a pen and paper for.  Jay lays our smart, basic concepts about word of mouth marketing, how to create a Talk Trigger, why he loves research, and what the future of social media holds.  We’re glad you joined us. Topics discussed include: Storytelling in Marketing (6:30) Saying “No” and knowing your competition (17:20) Talk Triggers - Word of Mouth (22:00) Trends in Social Media (33:45) Are we focusing too much on Social Media? (44:15) Getting reviews (48:00) Mentioned in the episode: Youtility by Jay Baer Hug Your Haters by Jay Baer Talk Triggers by Jay Baer & Daniel Lemin Social Pros Podcast Convince & Convert Podium Special thanks to Jay Baer for taking the time to share his story with us Contributors to this episode include: Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now:  SUBSCRIBE to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine? More great stories & information at: Youtube - Blog - Podcast Facebook - Twitter  

“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer & Daniel Lemin Jay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame. Daniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide. Episode Highlights Word of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out! “A manual for giving your customers a story to tell.” That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? “Let's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.” Jay went on to note that you have to look for the story in places people don't expect. From DoubleTree and their famous cookies to “Dr. Snip.” Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique — and very talkable — gift to his patients. What the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures? You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form! What brand has made Jay and Daniel smile recently? Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face. To learn more, go to the Talk Triggers website. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Welcome to episode #638 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #638 - Host: Mitch Joel. My good friend Jay Baer has spent 25 years in digital marketing and customer experience. His current company – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel. We're here to talk about his amazing new book, Talk Triggers (which he co-authored with Daniel Lemin), which is the complete guide to getting customers to use a brand's differentiator in a way that would compel them towards better word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow through these customer conversations. Prior to Talk Triggers, Jay wrote a slew of powerful bestselling books from Hug Your Haters to Youtility and beyond. So, let's get talking about how to make talk triggers. Enjoy the conversation... Running time: 53:39. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. Talk Triggers. Hug Your Haters. Youtility. Convince & Convert. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels of Separation - Episode #638 - Host: Mitch Joel.

BrandingBusiness Founder Ryan Rieches speaks with Jay Baer, author of  Youtility: Why Smart Marketing is About Help Not Hype.  Listen as Jay shares his thoughts on content marketing, using social media to effectively share your content, and the benefits of sharing “helpful” content to build relationships and your brand.

Social media is here and it’s not going away, so maybe you should start using it the relationship building way.   In this episode we hear from Kirsten Jensen, founder of Next Action Digital, as she breaks down social connection. Kirsten believes that social media is meant to be a person-to-person exchange, and that our brand stories are best told in social media by empowering our employees to connect, build relationships, and share their experience.   Resources mentioned during this episode: Trust Agents, by Chris Brogan and Julien Smith Heart of Tomorrow Scholarship Program, funded by Sanford Health Employee Advocacy ebook, by Neal Schaffer http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/ RDO Equipment Co. Youtility, by Jay Baer Big Magic, by Elizabeth Gilbert   Next Action Digital social handles: https://www.facebook.com/NextActionDigital/ https://www.linkedin.com/company/next-action-digital https://twitter.com/nextkirsten https://twitter.com/NextActionDgtl

Why smart marketing is about HELP, not HYPE Guest: Jay Baer Imagine a business actually asking, “How can we help?” What a concept! So simple, yet so profound. If you ... The post Jay Baer: Youtility appeared first on Danielle Lin Show.

The 7 Part Marketing Funnel that your business needs in order to make money online. Join this free Webinar by convert kit to learn how to build your marketing funnel: http://www.2000books.com/convert Books Referred: 4 Hour Work week by Tim Ferris, Jab jab jab right hook by Gary Vaynerchuk, Crush it by Gary Vaynerchuk, Youtility by Jay Baer, Duct Tape Marketing by John Jantsch    

Today's Flash Back Friday comes from Episode 123, from November 2013. Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business. Website: www.JayBaer.com

Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics. He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he's testing it out. Follow Brett on Twitter at @BrettBurky. He can also be found on LinkedIn and at RadicallyAmbitious.com.   You'll Learn: How Brett transitioned from being a professional musician to affiliate marketing and SEO professional to ultimately teaching those subjects in Full Sail University's Internet Marketing degree program. Why Brett wishes he had stuck with coding as a teenager. Why influencers should start thinking in terms of programming language; if this then that. Why Brett feels the next wave of inbound marketing is creating cool pieces of software. The marketing psychology of staying top of mind and the tangible benefits of good branding. The very real danger of memes becoming idea viruses. The marketing significance of life events in Google.    3 Key Points: Being able to identify and analyze trends is the most important thing because you're only going to get a few waves in your lifetime. Always be curios and never be afraid to look stupid why asking questions. Cheap little tools that are of Youtility are what will separate great marketers from their competition.   Resources Mention: Design Pickle Albert Effin Amazing Intercom Chat Bot   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Jay Baer, digital marketing expert, online customer service expert, and author of several NYT bestselling books, including Youtility and Hug Your Haters, joins me on this episode.

Existem três tipos de brand awareness: o antiquado top-of-mind, o quase antiquado frame-of-mind e o moderno friend-of-mine. Essa é a visão que o consultor americano Jay Baer apresenta em seu livro Youtility, best-seller nos Estados Unidos e referência em content marketing.Vejamos a seguir as três abordagens separadamente.O primeiro tipo é o top-of-mind awareness, em que o desafio é vencer a corrida na mente dos consumidores de um determinado segmento. Quando eles estiverem prontos para comprar, pensarão naquele produto primeiro. Isso, porém, exige gastos substanciais de publicidade contínua. Por isso, costuma funciona bem para marcas já populares.Quando as pessoas tinham à disposição apenas algumas grandes redes de televisão, era fácil atingir grandes volumes de potenciais consumidores com um único comercial. Hoje porém, a tática do top-of-mind awareness está ameaçada de extinção por diversas razões. Uma delas é o fato de que muitos consumidores não confiam nas empresas. Tem sido assim há pelo menos uma década. Nos Estados Unidos, por exemplo, em 2001 44% das pessoas diziam confiar em empresas. Em 2012, eram 45%.O segundo é o frame-of-mind awareness, que, numa tradução livre para o português, seria algo como awareness de estado de espírito. Consiste em atingir potenciais clientes quando eles estiverem com o “modo compras” ativado. A idéia é se colocar na frente do consumidor exatamente no momento em que ele precisa de um produto ou serviço. Isso, quando bem feito, funciona muito bem.Essa tática remonta a 1886, quando Reuben H. Donnelley’s produziu a primeira edição das Páginas Amarelas.Nos últimos anos, porém, textos, áudios, vídeos e outros ativos online substituíram as Páginas Amarelas pelo inbound marketing. O Hubspot alcunhou o termo em 2006 após lançar um software que permite que empresas de médio porte executem essas táticas com muito mais eficiência.Em ambos os casos, são elas — as empresas — que tomam a iniciativa de encontrar o consumidor no momento que elas consideram ideal.Agora observe essa relação olhando por um outro ângulo. Há seguramente uma coisa que você nunca faz. Você nunca vai ao Google e digita "estou no mercado para comprar algo. Não tenho certeza do que. Pode ser qualquer coisa, mesmo. Por favor, me surpreenda".O frame-of-mind awareness foi muito útil para profissionais de marketing. Isso não significa que ele não seja mereça a sua atenção — merece, sim. Mas é apenas metade do caminho. A partir de agora, precisará dividir espaço com outros elementos que afetam a recomendação e a preferência do consumidor.Em sete anos, o papel dos motores de busca na localização de sites diminuiu quase 25%. De 2004 a 2011, houve aumento maciço no número de outros meios pelos quais as pessoas recebem sugestões de sites. O funil de recomendações — tradicionalmente dominado pelo Google — agora inclui também Quora, YouTube, Yahoo! Respostas, ChaCha, Siri, Facebook e outros.Nesse novo cenário, surge uma maneira de fazer marketing, que é o friend-of-mine awareness — que em tradução livre seria algo como awareness por um amigo meu. Parte da premissa de que hoje as empresas disputam com pessoas físicas a atenção do público que querem atingir. Elas competem com nossos familiares e com os nossos amigos, usando as mesmas ferramentas e tecnologias que eles usam para se comunicar.Por isso, para você ter sucesso como marca, seus potenciais clientes devem considerar você um amigo. Se, na condição de amigo, você proporcionar a eles um valor real — praticando Youtility em vez de ficar oferecendo cupons de desconto —, eles vão retribuir com lealdade o seu gesto. Vão agir da mesma forma como agimos quando recompensamos nossos amigos.Existem duas maneiras das empresas se destacarem nesse ambiente barulhento e, assim, atingirem seus resultados.A primeira é ser incrível, interessante, humana, maluca, irreverente ou oportuna.A segunda é simplesmente parar de tentar ser uma marca fora de série e ser uma marca útil. Isto é Youtility. As empresas que decidem caminhar por essa vertente são seguidas, marcadas e mantidas na tela de favoritos dos dispositivos móveis das pessoas. Empresas que não fazem isso... não são.TakeawaysSe descobrirmos um jeito de resolver um problema e facilitar a vida do nosso público, ele vai criar um vínculo com a nossa marca. Isso talvez não gere um retorno imediato em venda, mas certamente vai gerar no longo prazo. Ou porque essa pessoa vai comprar de nós ou porque ela vai nos recomendar para alguém. Ou será que você nunca comprou porque um amigo falou bem de uma marca?Links:https://www.sitorsquat.com/https://www.charmin.com/http://www.tracto.com.br/resumo/youtility/

Existem três tipos de brand awareness: o antiquado top-of-mind, o quase antiquado frame-of-mind e o moderno friend-of-mine. Essa é a visão que o consultor americano Jay Baer apresenta em seu livro Youtility, best-seller nos Estados Unidos e referência em content marketing.Vejamos a seguir as três abordagens separadamente.O primeiro tipo é o top-of-mind awareness, em que o desafio é vencer a corrida na mente dos consumidores de um determinado segmento. Quando eles estiverem prontos para comprar, pensarão naquele produto primeiro. Isso, porém, exige gastos substanciais de publicidade contínua. Por isso, costuma funciona bem para marcas já populares.Quando as pessoas tinham à disposição apenas algumas grandes redes de televisão, era fácil atingir grandes volumes de potenciais consumidores com um único comercial. Hoje porém, a tática do top-of-mind awareness está ameaçada de extinção por diversas razões. Uma delas é o fato de que muitos consumidores não confiam nas empresas. Tem sido assim há pelo menos uma década. Nos Estados Unidos, por exemplo, em 2001 44% das pessoas diziam confiar em empresas. Em 2012, eram 45%.O segundo é o frame-of-mind awareness, que, numa tradução livre para o português, seria algo como awareness de estado de espírito. Consiste em atingir potenciais clientes quando eles estiverem com o “modo compras” ativado. A idéia é se colocar na frente do consumidor exatamente no momento em que ele precisa de um produto ou serviço. Isso, quando bem feito, funciona muito bem.Essa tática remonta a 1886, quando Reuben H. Donnelley’s produziu a primeira edição das Páginas Amarelas.Nos últimos anos, porém, textos, áudios, vídeos e outros ativos online substituíram as Páginas Amarelas pelo inbound marketing. O Hubspot alcunhou o termo em 2006 após lançar um software que permite que empresas de médio porte executem essas táticas com muito mais eficiência.Em ambos os casos, são elas — as empresas — que tomam a iniciativa de encontrar o consumidor no momento que elas consideram ideal.Agora observe essa relação olhando por um outro ângulo. Há seguramente uma coisa que você nunca faz. Você nunca vai ao Google e digita "estou no mercado para comprar algo. Não tenho certeza do que. Pode ser qualquer coisa, mesmo. Por favor, me surpreenda".O frame-of-mind awareness foi muito útil para profissionais de marketing. Isso não significa que ele não seja mereça a sua atenção — merece, sim. Mas é apenas metade do caminho. A partir de agora, precisará dividir espaço com outros elementos que afetam a recomendação e a preferência do consumidor.Em sete anos, o papel dos motores de busca na localização de sites diminuiu quase 25%. De 2004 a 2011, houve aumento maciço no número de outros meios pelos quais as pessoas recebem sugestões de sites. O funil de recomendações — tradicionalmente dominado pelo Google — agora inclui também Quora, YouTube, Yahoo! Respostas, ChaCha, Siri, Facebook e outros.Nesse novo cenário, surge uma maneira de fazer marketing, que é o friend-of-mine awareness — que em tradução livre seria algo como awareness por um amigo meu. Parte da premissa de que hoje as empresas disputam com pessoas físicas a atenção do público que querem atingir. Elas competem com nossos familiares e com os nossos amigos, usando as mesmas ferramentas e tecnologias que eles usam para se comunicar.Por isso, para você ter sucesso como marca, seus potenciais clientes devem considerar você um amigo. Se, na condição de amigo, você proporcionar a eles um valor real — praticando Youtility em vez de ficar oferecendo cupons de desconto —, eles vão retribuir com lealdade o seu gesto. Vão agir da mesma forma como agimos quando recompensamos nossos amigos.Existem duas maneiras das empresas se destacarem nesse ambiente barulhento e, assim, atingirem seus resultados.A primeira é ser incrível, interessante, humana, maluca, irreverente ou oportuna.A segunda é simplesmente parar de tentar ser uma marca fora de série e ser uma marca útil. Isto é Youtility. As empresas que decidem caminhar por essa vertente são seguidas, marcadas e mantidas na tela de favoritos dos dispositivos móveis das pessoas. Empresas que não fazem isso... não são.TakeawaysSe descobrirmos um jeito de resolver um problema e facilitar a vida do nosso público, ele vai criar um vínculo com a nossa marca. Isso talvez não gere um retorno imediato em venda, mas certamente vai gerar no longo prazo. Ou porque essa pessoa vai comprar de nós ou porque ela vai nos recomendar para alguém. Ou será que você nunca comprou porque um amigo falou bem de uma marca?Links:https://www.sitorsquat.com/https://www.charmin.com/http://www.tracto.com.br/resumo/youtility/

Jay Baer, New York Times bestselling author, marketing consult, and customer service guru, joins us in today's episode of The GSD Show. We talk all about how he turns customers into volunteer marketers to grow your business, and how his unique approach to “haters” actually moves his efforts forward. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/

Welcome to episode #507 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #507 - Host: Mitch Joel. It's always a pleasure to welcome Jay Baer back to the show. We don't always agree, but we both do love marketing in this modern age. Jay is back with a brand new book called, Hug Your Haters. The book is being described as a modern day approach to customer service. Jay says that customer service is the new marketing (a point we debate on this episode). Jay's last business book was Youtility. And, as if that weren't enough, he turned his blog, Convince And Convert into a major publishing platform that features multiple voices along with ton of fascinating podcasts and more. His first book, The Now Revolution (which he co-wrote with Amber Naslund), also broke ground when it was first released. Enjoy the conversation... Running time: 52:53. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jay Baer. Convince And Convert. Hug Your Haters. Youtility. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #507 - Host: Mitch Joel. Tags: advertising podcast amber naslund audio blog blogging brand business blog business book business podcast convince and convert convince and convert podcast david usher digital marketing digital marketing agency digital marketing blog facebook google hug your haters itunes j walter thompson jay baer jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog the now revolution twitter wpp youtility

Episode 15 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Jay Baer is the President of http://convinceandconvert.com/ (Convince & Convert), where he runs the number 1 content marketing blog, hosts multiple award-winning podcasts (including Social Pros, named best marketing podcast in the 2015 Content Marketing Awards) and helps Fortune 500 companies with marketing, customer service and technology solutions. The world's most Retweeted digital marketer, Jay is the author of 5 books, including the New York Times best-seller Youtility. He recently released the new book, http://hugyourhaters.com/ (Hug Your Haters: How to Embrace Complaints and Keep Your Customers), billed as “the first modern book on customer service.” Jay is a world-renowned keynote speaker at top conferences and corporations, delivering more than 50 keynotes annually. He is a venture capitalist, an advisor to several social media and content marketing startups and the creator of 5 multimillion dollar companies. Jay was named one of America's top social media consultants by Fast Company. Show TopicsThe perception gap: 80% of companies believe they provide exceptional customer service; only 8% of their customers agree. Why does customer service typically receive less attention than sales and marketing when small increases in customer retention can have a big impact on revenue? The gap between what companies spend annually on marketing ($500 billion) and customer service ($9 billion) How to create a customer service culture How HR can apply the same customer service mindset internally to employee concerns as employee retention is cheaper than recruiting replacements 71% of customer complaints on social media take place on Facebook Why you should not respond more than twice publicly to a customer on social media Benefits of livestreaming vs podcasting How Blab can be used for customer acquisition and new customer onboarding Monetization strategies for Blab

In this episode of The Joel Comm Show recorded live on Blab.im, Joel interviews marketing specialist Jay Baer. Together, they discuss customer service and Jay's new book, Hug Your Haters. Featuring the top five reasons to hug your haters, this episode is packed with useful information, an inception-like moment where Joel and Jay streamed live on Periscope during the broadcast and a number of questions from the live audience. For more from Jay Baer, visit www.HugYourHaters.comSee omnystudio.com/listener for privacy information.

Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. Check out Marcus Sheridan's appearance on DPB here.Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don't need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. Check out Jay Baer's appearance of DPB here.Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. Here is a preview of a easy two step process that will take your content creation to the next level.1. Google Trends This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. Get dialed into Google Trends here.2. Keyword Tool Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. Michael Cirillo's favorite keyword tool here.3. Content Editorial Calendar Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto... Listen to episode

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro wouldn't keep their own trading card front and center on their desk, making Jay and his team top of mind?). If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Running time: 41:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility For Accountants. Youtility. Social Pros All-Stars. Convince And Convert. Social Pros Podcast. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast content marketing convince and convert david usher digital marketing facebook itunes jay baer marketing blogger marketing podcast podcast podcasting slideshare social media social media brand professionals social media marketing social pros all stars social pros podcast the now revolution twitter video podcast youtility youtility for accountants

Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business.

如果你努力銷售，你得到的只是今天的客戶；如果你誠心助人，你開發的就是終身客戶，這就是顧客實用性行銷法。在一個百家爭鳴的商戰時代，要想脫穎而出，你必須問自己：「我可以幫客戶什麼忙？」參見原書網址。

33voices interviews Jay Baer, author of Youtility.

Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete). Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Running time: 43:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility. Convince And Convert. Social Pros. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david usher digital marketing facebook itunes jay baer marketing podcast podcast podcasting social pros the now revolution twitter youtility

Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast. Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the founder and CEO of Monetate, David Brussin. Monetate is an amazing marketing optimization platform that has taken the e-commerce world by storm. I've been friends with Brussin since the early days of the company. They've been releasing their EQ Report (E-commrce Quarterly) for some time. The latest edition was recently published and, along with Jay Baer (Convince And Convert and the author of the soon-to-be-published book, Youtility), I was asked to editorialize on the data. In short, social media does not drive to sales... but it kinda does. Confused? Don't be. Take a listen and enjoy the conversation between Brussin, Baer and me...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Running time: 44:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Brussin and Jay Baer. Monetate. Monetate EQ Report. Convince And Convert. Youtility. The Now Revolution (co-authored with Amber Naslund). Follow Jay on Twitter. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david brussin david usher digital marketing ecommerce quarterly eq report facebook he now revolution itunes jay baer marketing podcast monetate podcast podcasting twitter youtility