Podcasts about talk triggers

What if the most powerful form of marketing wasn't something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he's bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today's clients into tomorrow's referrals. You'll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay's storytelling is legendary. You'll laugh, you'll Aha, and most importantly, you'll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay's WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

In this episode of The Market Moment, financial advisors Matt, Lee, and John dive into the latest tariff announcements and the surge in stock market volatility. What do these developments mean for your investments? The team unpacks the key headlines, market reactions, and what savvy investors should be doing right now.

LET'S TALK TRIGGERS. On this episode of the Came to Believe Recovery Podcast, the team talks about some of the triggers that have affected them in the past, why they don't any longer and how we can prevent them from knocking us off our emotional center. Are triggers real? Are they forever? What about pet peeves and the things that so easily beset us? Can these things cause us to return to our active addictions or can we revert to other inappropriate behaviors?  Closing Song: I Surrender by Amanda Broadway. #triggers #petpeeves #higherpower #aa #na #alcoholicsanonymous #recovery #recovered #alcoholic #twelvesteps #wedorecover #narcoticsanonymous #addiction #bigbook

Business consultant & marketing strategist with experience in multiple industries and market sectors. Owns a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Also has extensive experience in non profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.Time Stamps:

We've got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It's a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and I came up together as social media talking heads, if you will. His Convince and Convert blog and his awesome insights and ideas about social media catapulted him to become one of the most sought after speakers in the marketing space. His work took him through several themes, and best-selling books, but has sort of always revolved around customer service, customer care and customer experience. His book Hug Your Haters was a fantastic look at how the social media customer care theory of engaging those who slam you online became an instant handbook for customer experience professionals. He followed that with perhaps the best book ever written about word-of-mouth marketing. It's called Talk Triggers. I refer to it a lot and even included some of the research from it in my book. One of the fundamental things that makes Jay's books far more thorough and impressive than mine or those of many others, is they are typically based upon a foundation of original research. Hell of a formula to write best-selling books if you can muster it. Jay can. And he's good at it. For his next big act, Jay has done original research around that topic of brand responsiveness. And the ideas and insights he's sharing as part of his speaking engagements and webinars these days are fascinating and inspiring for all brands and businesses.  I invited Jay to join me to talk about The Time to Win on a recent episode of The Rise – The Community Commerce Marketing Show. That podcast and streaming video show is the second reason this episode of Winfluence is a bit of a treat. I've not shared a lot about my other podcast here, so this gives me impetus to do so. As you all know I took on the challenge of becoming the executive vice-president for marketing at CIPIO.ai, in November. We've since launched a content strategy to help educate the market … and that means all of you … on the concept of Community Commerce Marketing. That's activities that help brands grow by working through its community of customers, fans, followers, employees and more as a starting point.  The Rise – The Community Commerce Marketing Show is our weekly interview series with thought-leaders and experts from the world of marketing, business, sales, e-commerce, and community building. The underlying focus is to make the audience smarter about leveraging community to drive their brand's growth.  Influence marketing is part of it. CIPIO.ai even has a dandy influence marketing software solution that starts with your brand community as influencers. But the show goes beyond that into topics we wouldn't normally cover here on Winfluence.  You can subscribe to The Rise at cipio.ai/podcast or by searching for The Rise – The Community Commerce Marketing Show wherever you get your podcasts. The show's also stream each Wednesday at 2 p.m. Eastern, 11 a.m. Pacific on CIPIO.ai's LinkedIn, YouTube and Twitter channels. I often simulcast it on my Twitter channel, too. Make a note on your calendar to check it out, if you're interested. Today, though, I'm going to play the episode of The Rise from a couple weeks back when Jay Baer came on to talk about the Time to Win. Those of you watching will see a replay of that stream, in full technicolor. Those of you listening on the podcast feed will hear the full episode as well. I'll come on after as I usually do to share some final thoughts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Schleckser, CEO of The CEO Project and host of The Lazy CEO Podcast, sits down with a fun guest, a hall-of-fame speaker who has had multiple bestselling books, Jay Bearer.  Jim Schleckser: What are the five things that we need to be smart about in engaging with marketing to ask the right questions as CEOs? Jay Baer: I think partially because it's obviously the fastest growing and all around us now, and so transformative, we tend to think that digital is good just because it's digital. As a CEO, I would question that assumption. So often the coin of the realm in digital is reach and awareness, and how many people saw your thing, or, and, and I guess my retort to that is to what end, right? Those are vanity metrics. We can't sell exposure, not at scale. And, so typically, what we try to advise CEOs to do is to say, okay, what desired action are we trying to create here? Is it net new customers? Is it an increase in customer purchase frequency? Is it average customer value on an annualized basis? Is it customer retention? Start with what we're trying to incentivize from a behavior standpoint and then, and then build upwards from there. Create a series of digital and many non-digital scenarios that allow that to happen. But the reality is that most digital strategists don't do that. They start with the caboose, not the engine. Then they try to gerrymander their way to the appropriate solution. And that's why so much digital strategy is inherently flawed. I've seen too many PowerPoint presentations from the marketing team about clicks and eyeballs, but how many dollars did this generate? And this is a great irony, from a CEO standpoint. Digital is so much more measurable incrementally than outdoor or print or television or radio. It's by far the easiest to understand the trajectory of success or lack thereof that you're experiencing. Yet, the crazy part is so many people don't take advantage of that. And obviously, it makes testing a lot easier as well, which as somebody who came up in the direct mail business, that's the holy grail. Jim Schleckser: What are the three metrics that you care about and why? Jay Baer: Depends on the project, depends on what kind of consumer behavior you're trying to incentivize. Ultimately it should helicopter back to whatever business success metric you're looking at. Could be sales, could be churn rate, could be new employee applications if you're trying to fix a staffing problem with digital. So when I ask that question of my marketers or my digital marketers, the good one will say, what's your business problem? And how are you going to measure, how are you going to know we're successful against that business problem? And then that's my metric right there. They are not going to tell you, you're going to tell them.  Jim Schleckser: I saw you do a piece a while ago on and maybe you could talk about this on the customer journey and provide information at the point of need.  Jay Baer: The reality is that we all come from an era where personal time and one-to-one or small group communication in person you know, over, over a video call et cetera, has been held up for many, many years, especially in B2B as the goal. So, if we can provide enough information to get them interested, we'll make sure a BDR or somebody qualifies this lead, and then we'll give them to a salesperson and then we'll have a sales conversation and eventually, they'll become customers that, that's sort of the historical process and it still works. But now what we find, especially amongst younger buyers millennials, and Gen Z, about half of them actually prefer a completely seller-free experience. They're like, just give me the stuff and I'll figure out what to buy and whether to buy it and which options to select. The exercise that I talk about a lot on stage is this. Grab a piece of paper and a pen, and I want you to write down the 25 questions that your customers have most often about your business, your products or services pre-purchase. Every CEO can do it. That's what they think about. Now, take a look at that list. How many of those questions can be answered by a prospect on your website within two clicks? And it's usually about four. We're making people work too hard to get the information they need. What if your customers could never talk to anybody at your company? What if you didn't have an email address? What if you didn't have a phone? What if you didn't have a chatbot? Could you still sell stuff? And if the answer is no, you should probably rethink that.   Jim Schleckser: Let's talk about Word of Mouth as a strategy.   Jay Baer: Word of mouth has been a customer acquisition strategy since the first caveman sold an arrowhead to another caveman. But only 1% of businesses have a defined and documented word-of-mouth strategy. We just take it for granted. Throughout modern business history, we've sold ourselves a lie. And the lie is that competency will create conversations and that if you just run a good business, people will naturally tell other people about you. That seems to make sense on paper, but it doesn't hold water in terms of actual human behavior. For you to introduce the topic of a business, a product, or a service to your friends and colleagues, something unexpected must happen. We don't talk about good; we talk about different, and this is why you almost never see three-star reviews. All your reviews are five-star or one-star. And so word of mouth works the same way. In my book, Talk Triggers, that's what we call it, it's an operational choice that you make in your business that is designed to create conversations. And it's not your core product or service, it's something else that you do differently, then people say, I didn't think that was going to happen. And that becomes the story that they tell their friends and colleagues. You have to give people a story. And it literally is a strategic execution of a playbook to create word of mouth. Most people just say it'll take care of itself and it will not. For more of Jim and Jay's conversation, examples of Talk Triggers, and how to create business growth through customer experience, listen to this episode of The Lazy CEO Podcast.

Scroll down for takeaways you can use from today's show. Enter the Sound Judgment Listener Name Contest! On Standing Ovation, Jay calls his listeners “clappers.” Glynn Washington of Snap Judgment calls his listeners “snappers.” What Should I Read Next? host Anne Bogel talks to her “readers.” What should we call you? Enter our contest, inspired by Jay Baer. Here's how it works: Submit your ideas (as many as you would like) here.Deadline: Saturday, February 4. Prize: We'll choose the best, most fun name from the entries. Jay Baer,  the second most popular tequila influencer in the world, will send the winner a bottle of tequila from his personal stash. We'll also promote you in our newsletter, on an episode of Sound Judgment, in our show notes and on our social channels. Don't wait! Jay Baer Hall of Fame keynote speaker Jay Baer has lost count of the number of podcasts he has produced and hosted. He is also a New York Times bestselling author of six books and founder of five multi-million dollar companies. Filled with real-world case studies, Jay's programs teach companies how to turn customer experience, customer service, and marketing into their biggest business growth advantage. Jay has advised Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that owns the world's #1 content marketing blog and the world's top marketing podcast. He is also a tequila sommelier and the second most popular tequila influencer in the world.Connect with Jay at Jaybaer.com and thebaerfacts.com.The episode discussed on today's Sound Judgment:Standing Ovation, David HorsagerA note about Sound Judgment: We believe that no podcast host does good work alone. All hosts rely on their producers, the hidden hands that enable a host to shine. We strive to give credit to every podcast producer whenever it's possible to do so. Jay both produces and hosts Standing Ovation on his own.  Connect Subscribe to Sound Judgment, the Newsletter, about creative choices in audio storytelling. Elaine welcomes genuine connections on LinkedIn.Visit Podcast Allies to learn about our individual and team training; podcast development consulting; podcast production services; podcast host coaching; and podcast producer coaching. Speaking: To hire Elaine to speak at your event, email allies@podcastallies.com.Help us find and celebrate today's best hosts!Share your Sound Judgment dream guest with us. Who's your favorite podcast host? Drop us an email at allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.Say Thank YouLeave us a rating and review on Apple Podcasts.On the show page on your phone, scroll to the bottom of the episodes. Click on the stars to rate; click on “Write a Review” to tell us what you think! Takeaways from this episode1. Your story could be worth millions of dollars. Why aren't you analyzing what makes it good? Like the typical podcast host, the typical speaker—no matter how successful— doesn't know why their material is good. They're just operating on instinct. Which also means you don't know how to improve your work. As Jay said, a good keynote speaker tells the same story many, many different times a year, often for several years. As he says, that means their “signature story” could be worth millions and millions of dollars. He's dumbfounded by the lack of insight most speakers have about these extraordinarily valuable stories. “To not know how or why it's good, or how it's gotten better over time, is amazing,” he says.That's one reason he started Standing Ovation and a big reason why I started Sound Judgment and am on a quest to identify the universal skills of hostiness. While you're not likely to make millions directly from your podcast, if you use it as the linchpin of your business or your social impact organization, you could count its value in the millions. That's just one of many superb reasons to keep learning. Dissect your own episodes, on your own or with a guide. Also, deconstruct podcasts you love. You'll learn a ton and your work will become far more valuable in the process.  2. Bob Ross had it right. Remember the painting instructor on PBS? Millions of people watched his show, because he instructed while he painted pictures – and made the process understandable through example. Jay Baer loves what I call “living case studies” because they do what Bob Ross did – they entertain while they inform. Everybody tuning into a show like Standing Ovation, or Bob Ross, envisions themselves practicing the craft themselves. It's vicarious, which is fun, and inspiring. And, as Jay says, if you're asking someone to invest their very precious time listening to your show, “you darn well better both entertain them and improve them in some way.” That's especially true for business, personal development, and educational shows of all kinds. 3. When and why should you tell a personal story, if your podcast isn't personal? Say you run a podcast for small business owners, fitness enthusiasts, or fly fishermen? There are two tests: Is it relevant to your ideal listener? Can you tie a lesson back to the topic at hand? Two, does it elicit an emotion? As Jay said, if you barrage listeners with one piece of data after another, they won't remember it. But they will remember how you make them feel, as Maya Angelou so famously said. 4. Name your listeners! It's a great way to create a community. When we're identified by a name we feel good about, we feel like we've made it into a special club. It's a metaphorical shirt we can put on.  Glynn Washington calls Snap Judgment listeners Snappers; Jay calls his Standing Ovation listeners Clappers.What should I call you? What metaphorical shirt do you want to wear?We are running a contest, inspired by Jay. Whomever comes up with the best, most fun name for yourself and your fellow listeners will get a bottle of tequila from Jay's personal stash. That's really cool, because in addition to being a marketing guru, Jay is the second most popular tequila influencer in the world.Here's the link again to enter. Submit your ideas now. The deadline is Saturday, February 4, 2023. Winners will get a shoutout in our newsletter, on the podcast and in our social channels. Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Design and Audio Editing: Andrew ParellaIllustrator: Sarah Edgell  

In Customer Experience, Speed Equals Caring Shep Hyken interviews Jay Baer, customer experience and marketing expert. He shares his findings from his new study, The Time to Win, and insights on how speed impacts customer experience and revenue.  Top Takeaways:    ·      Time is the only inelastic resource. Time is the only thing everyone shares equally, regardless of who they are. We all have 1440 minutes a day, and there's nothing we can do to get more.   ·      If you are slower than your customers expect and anticipate, they will feel like you are stealing time from them. And if you are faster than your customers expect and anticipate, they feel like you have given them the gift of time.   ·      The concept of “The Right Now” means the optimal amount of elapsed time in every customer interaction throughout the entire journey. "The Right Now" is slightly faster than customers expect.   ·      Jay Baer shares some important customer experience findings from his research, The Time to Win:   o  There is a correlation between responsiveness and revenue. Two-thirds of customers say that speed is as important as the price. Customers are willing to pay more if it's faster.   o  Customers would pay up to 50% more if they never had to wait. For example, customers pay more for Disney's Fast Pass/ Lightning Lane to skip the line at Disneyland.   o  53% of American consumers have chosen a business that responded to them first, even if they were not the least expensive.   o  Gen Z is the most patient generation. Baby Boomers are the least patient generation.   ·      Plus, Jay shares strategies to create better speed for our customers. Tune in! Quotes:   “Speed is the most important component of customer experience and the only one that never pauses or goes backward. Customers' expectations for speed and responsiveness escalate every year without fail.” About:   Jay Baer is a customer experience and marketing expert.  He is the author of six best-selling books, including, Youtility, Hug Your Haters, and Talk Triggers. His new study, The Time to Win, measures the impact of speed and responsiveness to customer experience and loyalty. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #857 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #857. What does it take to truly win at the customer experience? Speed. Sure, there are plenty of other ways to do better, but speed is the main thing these days. That's what Jay Baer has discovered in the 2022 Consumer Patience Study that he conducted titled, The Time To Win. My friend Jay has spent 29 years in digital marketing and customer experience. His last book, Talk Triggers, was the complete guide to creating word of mouth excitement. He's also the author of Hug Your Haters, Youtility and more. Before selling his agency, Convince & Convert, he also hosted the Social Pros podcast and the Standing Ovation podcast. If that were not enough, Jay is currently a business influencer and an amazing keynote speaker. Jay is also a certified tequila sommelier, and creates custom tequila education/live tasting programs for in-person and virtual events. Now, how fast is fast enough for today's demanding consumers? Let's find out. Enjoy the conversation... Running time: 51:13. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. The Time To Win. Talk Triggers. Hug Your Haters. Youtility. Jay is also a certified tequila sommelier. Check out Jay on ThinkersOne. Check out Jay on Twitter. Check out Jay on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

The meaning customers and team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ For more on our take on Talk Triggers: https://www.jcarcamoassociates.com/getting-great-word-of-mouth/

Have you ever wounded the feelings of another person? Did you know you could hurt feelings and not know it initially? They won't tell you they will start moving differently. Or maybe you are someone that is offended by everything. If so, you are in a lot of pain that you should process. The offense will come, but it does not have to feel like someone penetrating an already sore wound. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/latoya-nicole/message Support this podcast: https://anchor.fm/latoya-nicole/support

knowing and understanding your triggers

Talk triggers are what your customers say about their buying experience with your shop. With small gestures, you can create an automated word-of-mouth business for your shop!    Did you hear? I am opening up more spots for growth reports - Be first on the list by signing up here - https://forms.gle/kXS9k3wx897XnyTU8   We will also be hearing eachothers talk triggers in the Facebook group -  Join Here - https://www.facebook.com/groups/723917178191483   Last but not least - Save some money and get to the top of Etsy here - https://www.growmyetsyshop.com/discountlunchlessons

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019. https://traffic.libsyn.com/secure/shapingopinion/Encore_-_Word_of_Mouth_Marketing.mp3 It's a term you may hear every day. It's just assumed you know what it means. Word of Mouth.  Webster's dictionary describes it as “oral, often inadvertent publicity.” What's interesting about that definition is how the people at Webster saw fit to include the word “inadvertent” in the definition. When it comes to Word of Mouth dynamics, it's just assumed that it's inadvertent or unintentional. Many times, this is true but I've been in the PR business for decades and I've seen quite often how something that was spread through Word of Mouth was anything but inadvertent or unintentional. In this episode we talk with Jay Baer about the dynamics behind word of mouth publicity, hear some stories of some organizations doing it right, and how to harness it for yourself. Debt Collections Case Study Americollect is in the debt collection industry. At present there are roughly 8,000 collections firms in the U.S. The common practice is for debt collections agencies to call a debtor, cajole, threaten, coerce until they get money or not In 2017, consumers filed 84,500 complaints against collections agencies. Kenlyn Gretz worked for a debt collector making $4.25 per hour collecting unpaid medical debts. He worked his way up and bought the firm. Then he changed everything. He now has more than 250 employees because they embraced their tagline – “Ridiculously Nice.” Being ridiculously nice is a part of their culture. The theory – Just because they are a nonpayer today doesn't mean they will be a nonpayer tomorrow. They can call a debtor one to four months later and they take the phone calls because Americollect was nice to them. Jay tells the story of Americollect's win rate in the competitive marketplace and of one key statistic; and why 60 percent of Americollect's employees were once debtors who Americollect was assigned to recover a debt and was so nice that the people decided to go work for the company. In this episode Jay talks about companies like The Cheesecake Factory and Air New Zealand which have their own means for creating buzz around their brand. And a unique and simple story of a California restaurant called Skip's Kitchen.  What they all have in common is they have their own “talk triggers” to generate word of mouth publicity. About Talk Triggers Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The book includes: proprietary research into why and how customers talk; more than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses; and the 4-5-6 learning system for creating and activating talk triggers in your business. Links About Jay Baer Convince and Convert Talk Triggers Book Web Site Talk Triggers Book on Amazon Talk Triggers Show on iTunes DressJayBaer.com Americollect The Cheesecake Factory Air New Zealand Moose Jaw Clothing Edelman Trust Barometer The Paradox of Choice, By Barry Schwartz (Amazon)

In this episode, we talk to Jay Baer and discuss how to create a powerful word-of-mouth strategy for your clinic. Jay is a Hall of Fame speaker and emcee, New York Times best-selling author of six books, an Internet pioneer, A 7th-generation entrepreneur, and the founder of five, multi-million dollar companies. Jay's book is Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth, which is the complete blueprint for growing a business by giving customers a memorable story to tell. He was interviewed by Phil about his book and his key ideas for how hearing care practice owners can create more conversations and impactful patient stories. Here are some key highlights: What is a Talk Trigger and why is it so important? In Jay's words, a Talk Trigger is an operational choice that you make in your business that is designed to create conversations. As opposed to being a marketing strategy per se, Jay sees a talk trigger as a more experiential and operational way of doing business that creates experiences that support a marketing strategy. Jay explains that the best way to grow any business is for your customers to grow it for you. He tells us his favorite quote from Robert Stephens: “Advertising is a tax paid by the unremarkable.” Many of the most successful brands in the world advertise the least because their customers do the job of advertising for them – and they do it for free. So the least expensive and most effective way to grow your business is for your customers to bring in new customers for you. So, take a break and enjoy gaining valuable knowledge that you can apply to your practice as soon as you're ready.  

My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert  - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies for the world's most iconic brands.Jay has been an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500. And he's a “go-to source” for the press including NPR, USA Today, Time, Real Simple, CBC and many more.I invited Jay to be a guest on my show to talk about the customer experience. I wanted to what talk triggers are and I was curious to get his POV on the role customer reviews play in the success of a business.

EPISODE 01 - Living The Next Chapter Book Review: Talk Triggers by Jay Baer and Daniel LeminTalk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.Has anyone ever suggested a show to binge on a streaming channel to you? A must-see movie?  A song to Add To Your Spotify Playlist? When you know, like and trust someone you are more apt to follow through on their recommendation because you both know, like and trust each other!  It happens every day - and it should - if you have a business, if you are an artist, musician or creator of anything really - you want people to talk about you and what you do, even when you are not in the room!  What you do and who you are should trigger talk, conversation and interest - commercials are always looking to sell us on something - the words of a friend have power!Are you an author or publisher? No matter where you are on your literary journey we would love to help share your passion with our audience! Book Affiliate Link: Talk Triggers on AmazonContact us at https://livingthenextchapter.com/ and let us help you share your work with others!

www.karleighlynne.com/youtube  www.instagram.com/karleigh.lynne  www.karleighlynne.com/shop 

Episode 696 is a chat with Jay Baer, a marketing consultant and Hall of Fame Speaker. Jay knows customers and he is a Licensed Tequila Sommelier. About Jay Baer Jay Baer is the world's most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. Lover of all things plaid. Jay Baer, CSP, CPAE has spent 29 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. He's the founder of Convince & Convert, a consultancy that provides content marketing, social media, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation. Hug Your Haters – Jay's book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, and the Standing Ovation podcast, which features professional speakers exploring their on-stage stories. He also has a Talk Triggers show about word of mouth, featured on Youtube and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a certified tequila sommelier, and creates custom tequila education/live tasting programs for in-person and virtual events. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and travels from Indianapolis to speaking opportunities world-wide. https://thomsinger.com/podcast/jay-baer Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay Baer is the founder of Convince & Convert and a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies and a Hall of Fame speaker. Sponsors: Thinkific: Amplify is a free event that features 30+ expert creators who will show you how to make revenue selling content online! Visit Thinkific.com/amplify to RSVP for free! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

SE3EP113- Let's Talk Triggers by Hanna Salazar

Jay Baer brings 27 years of marketing and customer experience expertise and has worked with more than 700 companies, including 36 of the FORTUNE 500. In his keynotes and webinars, Jay teaches how to grow businesses by giving customers a differentiated experience they notice and talk about.What is one thing people might not know about you?How do you succeed in marketing and communications today?What are talk triggers?What are the different types of talk triggers? Should my listeners you every type per interaction?How do customers feel when companies have inconsistent experiences?Why should leaders experience their business as a consumer does? Should you keep an eye out for what your competitions customers are saying?Why does trust matter more than truth?What book or person in customer service or experience have influenced you the most in the past year?***ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedIn***LISTENER SUPPORTSupport this show through Buy Me A Coffee***BOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/  BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ ★ Support this podcast on Patreon ★

Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy. What you will learn in this episode: How to handle clients who would prefer to pay for word-of-mouth How to steer conversations that you ultimately cannot control What are talk triggers in B2B businesses, and why it's more important in B2B than B2C Why a talk trigger can't be fake, and how they differ from stunts What are the four parts of a talk trigger Why listening to your customers is scary and essential for marketers Resources: Website: https://www.talktriggers.com/ LinkedIn: https://www.linkedin.com/in/daniellemin/

In this episode, David sits down with Jay Baer, Digital Marketing and Customer Experience Expert, Author, and Podcast Host, to discuss why Talk Triggers are so important and the biggest mistake that every leader makes. Show Notes: http://trustedleadershow.com/ Buy David's NEWEST Book: https://www.trustedleaderbook.com/

Keys on how to master self control regarding triggers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/meno/support

In this episode, we catch up with the consummate creative https://www.jaybaer.com/ (Jay Baer.) We talk about his latest book, https://www.jaybaer.com/keynotes/talk-triggers/ (Talk Triggers), and what it means to be mentionable today. How can we be creative and stand out? We also talk about hokey, tequila, alpacas, how to cheat at bbq competitions, and why Seth Godin is a perfect dinner party guest.  https://www.facebook.com/groups/createfornoreason (Join our Facebook Community). 

Do you want to build amazing relationships with your customers with Customer Experience and Customer Service that exceeds their expectations?  On this episode of Let's Get Social, we chat with Jay Baer, the World's leading inspirational Customer Experience and Marketing expert. Jay is the Founder of Convince & Convert, a digital marketing, and customer experience advisory firm.  He is the author of 6 best-selling books on customer experience and digital marketing - including Social Pros, Standing Ovation, and Talk Triggers.   If you want to level up the customer experience and service you give your customers to grow your business this is the show for you.    

Jay Baer is a marketing, customer experience, and customer service keynote speaker. He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters). He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies. He's Funny. Factual. Fantastic. That's why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500. LINKS FROM THIS PODCAST JayBaer.com - sign up to his bi-weekly newsletter His consulting company you can find at Convinceandconvert.com Check out Jay on Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast https://www.jaybaer.com/blog-and-podcasts/ Follow Jay on Twitter - @jaybaer

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…But you probably don't have a word-of-mouth strategy.In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.In this episode we discuss:What talking triggers are and how to use themB2B companies that create exceptional word-of-mouth strategiesConducting customer interviews to understand your touchpointsWhy the unexpected is the opportunity for brand differentiationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

On today's episode of the Spapreneur® Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "https://connect.dosmarcos.co/ (Dos Marcos)," and they're talking about their new book titled https://www.amazon.com/Come-Back-Bed-Attract-Traffic-ebook/dp/B08M91NMR9/ref=sr_1_2?dchild=1&keywords=come+back+to+bed+kinsley+quinn&qid=1605657532&sr=8-2 (Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store.)  Topics Covered We're in the life improvement business What transition is happening in your client's life Building a Referral Based Business Entrepreneurs Solve Problems If they don't feel anything you don't have a relationship What Christmas tree sales can show us about sales Create little moments of surprise and delight throughout Why you should form a relationship with a local mattress store Why shop local works to promote your business Make sure the values match your brand Why Covid allows you to be more creative What brings you in today? Resources Mentioned https://www.amazon.com/Come-Back-Bed-Attract-Traffic-ebook/dp/B08M91NMR9/ref=sr_1_3?crid=1958NQ4467FT&dchild=1&keywords=come+back+to+bed+book&qid=1612883790&sprefix=come+back+to+bed%2Caps%2C158&sr=8-3 (Come Back to Bed ) https://mattresspodcast.com/ (Mattress Podcast) https://www.amazon.com/Talk-Triggers-Complete-Creating-Customers-ebook/dp/B079WMF6YC/ref=sr_1_1?crid=37VBGEN70H5JM&dchild=1&keywords=talk+triggers&qid=1612884209&sprefix=talk+triggers%2Caps%2C165&sr=8-1 (Talk Triggers ) https://www.amazon.com/Coaching-Habit-Less-Change-Forever-ebook/dp/B01BUIBBZI/ref=sr_1_1?crid=2DLYO7GBLZCVK&dchild=1&keywords=the+coaching+habit&qid=1612885732&sprefix=the+coaching%2Caps%2C154&sr=8-1 (The Coaching Habit)

2:31 - A weird time for a world renowned keynote speaker4:11 - Do business travelers really do their best work on a plane?5:35 - Who is Convince & Convert6:53 - The shift to virtual keynotes and the investment in equipment.8:01 - Jay is a 7th Generation Entrepreneur8:47 - Jay shares his haunting 8 year gap between wanting to be an Entrepreneur and when he finally leaped10:34 - Jay shares his process for overcoming what he was afraid of.  13:28 - Jay shares "you do you" during Covid15:08 - Jay shares his latest book, "Talk Triggers"15:26 - THIS COULD BE THE OPEN. Less than 1% have a Word of Mouth strategy18:38 - 23 case studies in "Talk Triggers".20:35 - Discussing aided and unaided ways to track WOM21:25 - Search Engines for Bentley: High, Search Engines for Bentley dealer: Extremely Low22:36 - Jay has written 6 books. He shares how he pressure tests book topics.24:57 - Does Jay have a favorite of his 6 books?26:46 - Jay shares his process to dissecting a client's hardest questions.29:48 - Jay predicts what life will be like 90 Days from now30:20 - What Jay does and doesn't miss about the keynote stage31:54 - Jay shares the stress of being on the road all the time36:16 - Jay shares one of the best pieces of feedback that helped him prepare for the keynote stage38:18 - Every Jeep has an easter egg on the vehicle41:14 - Staying curious of "what's out there"41:24 - "When I notice a pattern, I'll start picking at it."41:50 - 71% of Customer Experience Fail to Deliver ROI42:58 - CX: be quick, be clear, be kind46:24 - What does Jay see himself as first: a speaker? A strategist?  Something else?49:38 - Jay shares he's "only" good at two things: 1) seeing patterns and translating them, 2) judging talent51:05 - What is Jay afraid of?  

This week, Chloe and Porsha answer a few emails from listeners before having a discussion about triggers. If you want to send some feedback or just say hi, email us at thenocontactclub@gmail.com.  If you need support, please see the numbers below. Black Lives Matter: https://blacklivesmatters.carrd.co/ NEW ZEALAND:  Lifeline: 0800 543354 Depression Helpline: 0800 111 757 (Text 4202) AUSTRALIA:  Lifeline Crisis Support: 13 11 14 Beyond Blue: Depression and anxiety support: 1300 22 46 36 Rape & Domestic Violence Services: 1800 737 732 Men's Line: 1300 78 99 78 Headspace: Youth Mental Health Foundation: see headspace.org.au for your local centre. USA:  Distress & Lifeline: 1800 273 8255 Crisis Text Line: text HOME to 741 741 Domestic Violence Helpline: 1800 799 7233 Victim Connect: support for victims of crime: 855 484 2846 MTC program: maketheconnection.net/resources/spread-the-word UK:  Mind: mental health support: 0300 123 3393 SANE: mental health support: 0300 304 7000 Samaritans support network: 116 123 National Stalking Helpline: 0808 802 0300 CANADA:  For a list of Canadian crisis centres: https://thelifelinecanada.ca/help/call/ References: https://en.wikipedia.org/wiki/Trauma_trigger https://www.ncbi.nlm.nih.gov/books/NBK207191/ https://www.verywellmind.com/ptsd-triggers-and-coping-strategies-2797557 https://www.bridgestorecovery.com/post-traumatic-stress-disorder/complex-ptsd-symptoms-behavior-and-treatment/ --- Send in a voice message: https://anchor.fm/tncc/message

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Subscribe to & Connect with The Host of This Podcast!   Every business has their own little “thing” that makes them who they are but – what are those things called in general? They’re called “Talk Triggers”. It’s the things that define businesses that not only instantly set the tone for a customers perspective and […]

On today's episode we're talking with speaker, marketing thought leader and author Jay Baer. Dan had the chance to chat with Jay about his agency Convince and Convert, his journey to the top - which includes politics, garbage and the prison system - and his newest book Talk Triggers.Talk Triggers | Convince and Convert | Jay Baer | Jay on Twitter | Jay on LinkedIn | Jay on Instagram | Buy Talk Triggers on Amazon

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy. You may also have a crisis strategy, a sales strategy, a hiring and recruiting strategy .… You probably have an entire desk full of strategies.  But few businesses have a word-of-mouth strategy. Jay's on a mission to change that.  He's the author 6 best-selling books, including Talk Triggers (as well as the founder of 5 multi-million dollar businesses.) On this episode, Jay shares some of his best secrets about how businesses can operationalize a word-of-mouth strategy that will keep your customers talking. ---------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni,  Seth Godin, Whitney Johnson, Kim Scott LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Are “flashing lights”, as most people think, the most statistically likely trigger for a Seizure? In this episode, I provide tips and tricks on how to avoid the triggers that are statistically the most likely to cause breakthrough seizures. To Know theyself is the beginning of Wisdom. SOCRATES Where to […] The post 005: Let's Talk Triggers appeared first on Brain Ablaze.

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy. You may also have a crisis strategy, a sales strategy, a hiring and recruiting strategy .… You probably have an entire desk full of strategies. But few businesses have a word-of-mouth strategy. Jay's on a mission to change that. He's the author 6 best-selling books, including Talk Triggers (as well as the founder of 5 multi-million dollar businesses.) On this episode, Jay shares some of his best secrets about how businesses can operationalize a word-of-mouth strategy that will keep your customers talking.

This episode features an interview with Jay Baer. Jay is the founder and president of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies. Jay is a multi-time founder, a global keynote speaker, and multi-time author. His latest book is called Talk Triggers and it comes highly recommended from the team here at Marketing Trends. 5 Key Takeaways for the On-The-Go Marketing Executive: - Everything you put your name on is a business card on some level, especially when it comes to creating content. - Word of mouth is and always has been the best strategy for growth, and brands should develop specific strategies to generate it. - Customer feedback is a gift. It should be studied and incorporated into strategy. - Individual customer feedback stories can be misleading. It's important to study in a quantitative way. - "Answer every customer in every channel every time, do it as quickly as possible, and use empathy." - Jay Baer Links: Full Show Notes & Links - http://bit.ly/2SjVdKN Convince & Convert - convinceandconvert.com Jay's Twitter - twitter.com/jaybaer Jay's LinkedIn - linkedin.com/in/jaybaer Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes. This episode is brought to you by Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It's sales like you've never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts! On today's show... 1:05 - Mike Dillard deals with an age old question, "Do you want to waste time or spend money?" 07:02 - Jay Baer is triggering conversations 12:21 - A look back at Jeffrey Gitomer in the early 00's courtesy of Adam Chin, former BuyGitomer Director of Production and current co-founder of Enlifted GET MORE SELL OR DIE Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy NEW BOOK Order your copy of Jen's new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.

Word of mouth is still the most effective and most cost-effective form of customer acquisition; turn your customers into volunteer marketers. Brian and Jay discuss his latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

Jay Baer has been named one of the world's most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he'll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell. In addition, Jay's firm recently reviewed websites of the top 50 universities in the United States based on undergraduate enrollment. Convince & Convert discovered five primary best practices around which the most successful schools focused their website marketing efforts, which Jay will outline.

Today's guest is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books, an Internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.Jay Baer has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands.His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth.Yet he still has to work at telling his own story, just like the rest of us.“I have a lot of weird stories from when I was a kid. Stories follow me around. I have a really colorful life. I really have to get better at telling my own stories and not just case studies. But that's why I spend a lot of money and time on coaches to become a better storyteller.” - Jay BaerConnect with Jay, Convince & Convert and read Talk Triggers:Jay's websiteTalk TriggersTwitterLinkedInYouTubeFacebookMediumConvince and Convert

In the modern social media world, the art of word of mouth is often over looked or forgotten, but Jay Baer lays out the importance of this crucial marketing strategy and just how to achieve success through word of mouth. Find out more about Jay at convinceandconvert.com and check out his book, Talk Triggers, talktriggers.com

We ask all the time: What's your MQ: Memorability Quotient®? If you're not sure, or you're looking to refine the one you have, then this discussion with Jay Baer is mandatory listening.  Pick up Talk Triggers today. About Jay: Jay Baer helps businesses clone their customers. He is a 7th generation entrepreneur, has written 6 best-selling books, and has founded five multi-million dollar companies. He is the President of Convince & Convert, a consulting firm that works with the world's most iconic brands like The United Nations, 3M, and Hilton gain and keep more customers. A recent inductee into the Professional Speaking Hall of Fame, he's also an avid tequila collector, and a certified barbecue judge.

Jay Baer is an award-winning Internet pioneer who helps brands improve their digital marketing and customer experience. In this episode, we get to discuss some of Jay's most helpful methods on applying this in your own life which can be found in his most recent book, Talk Triggers. Jay discusses how to build a word of mouth strategy that will result in you becoming more talkable and in-turn, spread your message and your mission.Find Jay's latest book here – www.talktriggers.comTo learn more about Jay Baer and his work, visit his website – www.convinceandconvert.com See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

031: What's Your Talk Trigger with Jay Baer   Jay Baer returns to The Speaking Show to talk about his new book, ‘Talk Triggers' and how the idea of getting business through word of mouth is truly effective when you create an experience that will people can't help but talk about!   In This Episode, You'll Learn…   Definition of Talk Triggers The best Talk Triggers The T's and C's of being a great speaker The 4 R's   Links and Resources Mentioned in This Episode   Talk Triggers Website Jay's Website

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Our guest this week is Jay Baer, founder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups, and a member of the Word of Mouth Marketing Hall of Fame.   Jay stopped by to discuss how digital trends have changed marketing and customer relationships over the past few decades. His insight will help you no matter what business you're in.   Links Jaybaer.com Convinceandconvert.com Viewedit.com   Follow Jay on twitter @JayBaer!   On today's show…   4:25- How Best Buy revitalized their business by matching wits with Amazon   13:30- Jay Baer talks about how his career in digital marketing began with the sale of Budweiser.com   22:45- How the internet has made customers passive aggressive   32:30- Jay's hard fast rule for replying to customers on social media   43:30- We discuss Jay's upcoming book “Talk Triggers” and he explains how Cheesecake Factory capitalizes on word of mouth   52:00- How to stay current in an ever changing digital marketplace   *** Follow Jeffrey on twitter and instagram @gitomer Follow Jennifer on twitter and instagram @jeninanyminute   *** Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Gitomer Gold Webinar Series: https://go.gitomer.com/gitomer-gold