The Marketing Cloudcast

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: Learn more about Atomic Content PersonalizationLINK: Register for Connections 2021Presented in partnership with WordPressVIP

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP.

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worth the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeMegan and let @marketingcloud know your thoughts on this episode or ideas for a future topic.

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests:  Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG  Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - National Vice President Retail Canada, Salesforce Resources: Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests:  Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.  Guests: Chris Golec, Founder of Demandbase  Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4  Marketing Intelligence Report - https://sfdc.co/bu3LHs  A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Salesforce Resources: The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC 6th State of Marketing Report: https://sfdc.co/p5LXG 

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests:   Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources: The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK Twitch: twitch.tv/BlackCompat The ESHcast: https://sforce.co/359V5FM Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ    

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie!  Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources:  Salesforce + Google Virtual Adventure - sforce.co/virtualadventure https://www.merkleinc.com/what-we-do/salesforce-partnership

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources:  Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing

Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their day to day jobs.

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function?  In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing. Resource: Social Studio 90 day free trial: sfdc.co/social90days Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to pivoted turning an original in-person event into a reimagined digital experience in 10 business days.

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a Director of Talent Development.

Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.

With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxane Chabassier, at BELLA+CANVAS as she shares best practices for building the perfect welcome series. You can access Roxane’s session at Dreamforce here: https://sfdc.co/roxane

We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.

You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the latest and greatest in retail technology. For more information on holiday insights visit https://sforce.co/AllWrappedUp.

Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live. 

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub

On November 19-22nd we’ll be taking over San Francisco to bring you the largest software conference on the planet, Dreamforce. To help us out, we brought on 9 time Dreamforce attendee Rob Begg to share his tips and tricks for Dreamforce this year. For more information head to Dreamforce.com and if you’ll be joining us from your cozy desk at home, you can tune in at Salesforce.com/live for keynotes, recorded sessions and more!

Today's episode features Corinna Cohen, Salesforce Marketing Cloud Platform Developer at Caleres and well known name in the Women of Email community. Her background is in engineering and has been in roles deploying emails and consulting with brands like Xbox Live, Expedia, Nike, and SkyMall. If anyone knows email best, it’s Corinna.  Caleres is fashion portfolio of shoe brands. Many of them that you'd be familiar with are Sam Edelman, Famous Footwear, Dr. Scholl's, and one of her favorites is Naturalizer. And fun fact Naturalizer was the very first women's shoe ever created.  I had the pleasure of meeting Corinna at Connections back in June, and wanted to share with you our conversation around how Caleres is inspiring people to feel great feet first.

Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today. 

We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: salesforce.com/holidayheadquarters. We also mention some ROI metrics from Rack Room Shoes and their digital transformation. You can find the full ROI report here: http://sforce.co/2mx1Kmq 

In this episode we learn the secret ingredients to running a successful marketing campaign for a consumer goods brand. At Connections we spent time with Global Program Manager Kim Gandhi and Rafael Hernandez Application Designer from Cargill. Cargill is one of the world’s top producers and distributor of agricultural products and has been a family owned business for over 150-yrs. Hear how the organization has been able to grow and scale their farm to table experiences.

Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She shares some practical advice, specifically for lean teams (and lean budgets). Learn more at www.abovepromotions.com.          

Have you ever wondered how a lean marketing team could deliver 1.5B emails? Us too! That’s why we have Drew Price, Head of Lifecylce Marketing at Grammarly, on the show today to share best practices on how he built his small but mighty team capable of delivering personalized messages at incredibly high scale. Speaking of scale, if you liked this episode, Drew has more great advice you can check out at 10billionemails.com.

In this episode we spent time with Salesforce MVPs at Connections. They shared their stories of how they became MVPs and their takeaways from Connections. 

What you need to know about Day 2 of Salesforce Connections - Tuesday June 18th. Learn more at salesforce.com/connections