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7 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
2 episodes with creating customers
Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest. — YOU'LL LEARN — 1) Why it pays to reply super fast 2) The best way to recover from a mistake 3) Why competency won't get you noticed—and what does Subscribe or visit AwesomeAtYourJob.com/ep971 for clickable versions of the links below. — ABOUT JAY — Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay's books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor. • Book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers • Book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth • Book: The Time to Win: How to Exceed Your Customers' Need for Speed • Book: Youtility: Why Smart Marketing Is about Help Not Hype • Website: JayBaer.com • Website: TequilaJayBaer.com — RESOURCES MENTIONED IN THE SHOW — • Book: In a Sunburned Country by Bill Bryson • Past episode: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, we discuss a longstanding focus for customer experience (CX) leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.According to Nielsen, 88% of consumers trust recommendations from friends and family over all other forms of advertising. Despite the evidence that word of mouth, facilitated through exceptional customer experiences, remains a pivotal factor in shaping business outcomes, many businesses do not have a defined word of mouth strategy.Our expert guests share their perspectives on how to transform satisfied customers into loyal advocates. Along the way, they discuss brand ‘superfans' and how to introduce unexpected moments along the customer journey — called ‘talk triggers' — to prompt proactive word of mouth.Listen for the compelling insights of Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth; Brittany Hodak, author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates; and Rajiv Dhand, regional vice president for Asia Pacific and Africa at TELUS International.Visit our website to learn more about TELUS International.
Declan Ivory, VP, Customer Support at Intercom sits down to chat with Simon T. Bailey, author of 'Be the Spark: Five Platinum Service Principles for Creating Customers for Life'. They chat about how to be the spark in customer service, how to foster an environment of operational excellence amongst your CS team, why emotional moments for your customers are something you should invest in and Simon had great advice for aspiring customer service leaders.
Learn key negotiation strategies with Dr. Richard Kaye who is sharing his stories and experiences openly. In this episode we discuss: Seven powerful words to enhance negotiation outcomes. Everyday interactions are opportunities to practice and improve negotiation skills. The first step in negotiation is learning to negotiate with oneself. Decisions made with current information are usually correct. Strategies discussed to overcome undervaluing. Employees have leverage - and how to use it! Brand confidently on LinkedIn: Free Linkedin Profile Optimization Secure an extra $10,000 - $50,000 in yearly compensation with this free training! Salary Negotiation Training (It's Free!) About Richard Dr. Kaye helps accelerate businesses. He is the mastermind behind the program, "The Secrets of Empowering Negotiation." He is a frequent guest on radio and television programs. And the author of the highly acclaimed book, The Secrets of Creating Customers for Life. https://www.richardkaye.com/dr-richard-kaye/ https://www.linkedin.com/in/richard-kaye-43523015/ https://richardkaye.com/five-tips/
Always be selling, driving people to the content and to that email list. Listen and subscribe.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Growth Strategist of Top Talent Agency, Richard Kaye.Dr. Richard Kaye is a man of many talents. He's not only a retired chiropractor but also a master negotiator and publicity expert. He has dedicated his life to helping people grow their businesses and accelerate their bottom line by securing fantastic publicity.He shared a personal story of using publicity to stand out as a chiropractor and become the most recognizable name in his field. His company guarantees results, such as best-selling books and media coverage, emphasizing the power of publicity in building credibility.When asked about the principles he recommends for someone looking to be recognized and stand out ahead of their peers, Dr. Richard Kaye was clear: it's not about what you do, but what's in it for them.He advises pitching to show hosts and media outlets by focusing on what the audience will get from it. He also emphasized the importance of targeting the right audience and finding the producers or decision-makers to pitch to. In the era of Zoom meetings and virtual appearances, being articulate in your pitch and attentive and engaged during media appearances is more crucial than ever.Dr. Richard Kaye also shared tips on reaching out to producers and constructing compelling pitches. He emphasized the importance of building authentic relationships with producers and focusing on serving their audience.He advised against bombarding talent with requests, as they often redirect such inquiries to their team. However, if a genuine human-to-human relationship is formed, it can lead to opportunities.One of the key takeaways from our conversation was the significance of making the host and producer look good. Dr. Richard Kaye suggests complimenting them and expressing gratitude for the opportunity. He also recommends sending a handwritten thank-you card to stand out.Key Points from the Episode:Dr. Richard Kaye's impact and work in the world todayThe power of publicity in building credibility and growing businessesPrinciples for gaining recognition and standing out in the mediaImportance of focusing on what the audience will get out of it in pitchesTargeting the right audience and finding decision-makers to pitch toBeing articulate and engaged during media appearancesBuilding authentic relationships with producersMaking the host and producer look goodSmall gestures like sending a thank-you cardNext steps for gaining publicity, such as becoming a best-selling author and appearing on national televisionAbout Richard Kaye:Dr. Richard is a business growth expert who has dedicated 24 years to coaching entrepreneurs, aiding them in their journey from startup to established businesses. A distinguished speaker, he frequently graces podcasts, webinars, and radio and TV programs, including KGTV and KTLA. His global influence is reflected through his workshops in Australia, France, Japan, Russia, and the USA. The architect of 'The Secrets of Empowering Negotiation' program, he's shared platforms with renowned figures like Lisa Nichols and Les Brown. He was recognized with a Lifetime Achievement Award by the Top Talent Agency. Besides, his social engagements include involvement with a United Nations NGO and other for-profit boards. He's also a founding member of the Taos Entrepreneurial Network and ex-vice president of CEO Space. His acclaimed book, 'The Secrets of Creating Customers...
ABOUT TODAY'S SHOW On today's show, Dr. Richard talks about the distinctions between PR, Advertising, and Publicity. You will get to know how to secure more podcasts, webinars, and radio and television interviews. ABOUT DR. RICHARD Dr. Richard Kaye is best known for working with entrepreneurs to help them accelerate the growth of their businesses. These days, he does that by ensuring they get profitable, powerful publicity. For nearly 24 years, he's assisted people in improving their bottom line. From early stage to well into revenue, he's worked with them all. He is a frequent guest on podcasts and webinars and has been featured on radio and television programs, including KGTV in San Diego and KTLA in Los Angeles. Richard was featured in Forbes Magazine, and there was a PBS special about him and the work he was doing. He is the creator of the renowned The Secrets of Empowering Negotiation program. Richard has presented workshops, programs, and seminars in Australia, France, Japan, Russia, and the United States. He has shared stages with Lisa Nichols, Mark Victor Hansen, Michael Beckwith, Sharon Lechter, Forbes Riley, and myriad others. Richard was awarded the Lifetime Achievement Award by the Top Talent Agency. Richard recently interviewed Dr. John Demartini for the Neuroscience Summit, produced by the Los Angeles Tribune. He's served as a Non-Governmental Organization (NGO) member of the United Nations as well as boards of directors of for-profit companies. Richard was a Founding Member of the Taos (New Mexico) Entrepreneurial Network (TEN), and a former vice president of CEO Space. Richard is the author of the highly acclaimed book, The Secrets of Creating Customers for Life. He lives with his wife, Angel, in Taos, New Mexico. Also, Take a look at www.richardkaye.com/tenreasons/ten-reasons.pdf LINKS SHARED ON THE SHOW www.linkedin.com/in/richard-kaye-43523015 https://toptagency.com/ ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others. ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
In this podcast episode, Galen Hair and Jay Baer highlight the power of exceptional customer service as an effective marketing tool. They propose that delivering unexpected value to clients often inspires word-of-mouth promotion. However, Jay states that many businesses prioritize growth over customer retention and view customer service as a cost rather than an investment. He believes that rewarding customer retention just like customer acquisition could radically alter the business landscape. The most important insight is that businesses can create their own unique selling points or initiatives that may not align with their offerings. If consistently implemented, these can result in free, enduring marketing. Who's the Guest? Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”. Jay uses his comprehensive consumer research approach, and combines it with massive expertise gained from advising more than 700 brands. The result is real, proven, viable advice that makes businesses better. All wrapped up in a hilarious and inspirational package audiences never forget. Highlights Honest communications for marketing Marketing and customer service Creating talk triggers Providing an unexpected service story DoubleTree Hotels' warm cookies The principle of consistent word of mouth Changing marketing strategies to adapt to societal changes Beginning points for marketing and messaging strategies Unique marketing strategies Importance of empathy in marketing Potential marketing strategies Personal marketing experiences The central issue of customer service philosophy Importance of bonusing customer service teams Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com Connect with Jay Baer https://www.jaybaer.com/ https://www.instagram.com/jaybaer/ https://www.convinceandconvert.com/author/jay-baer/
Host Umair Javed, CEO, tkxel chats with Laurent Perrin, CTO & Co-founder, Front - a communication hub for building strong customer relationships. They talk about how to ensure that customer communications are always timely, accurate, and deeply personal. Front's aim is to keep team members focused on what technology can never replace: building strong customer relationships. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bettertech/message
Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we're diving into his philosophy around customers for life, and how it's important to align a business with the idea that you're going to serve your customers in some capacity for as […] The post Creating Customers for Life appeared first on Fourandhalf Marketing Agency for Property Managers.
Is your cleaning marketing all wrong? You're running ads but not getting any business? Has something shifted in the world where our old marketing strategies just aren't working? Join Angela Brown as she discusses the changes in the psychology of society since the pandemic, how it has affected traditional marketing and ideas to get more business. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown (https://g.page/r/CbMI6YFuLU2GEBI/review) *** YOUR CLEANING MARKETING IS ALL WRONG CHAPTERS *** 0:00 - Meet Angela Brown, the House Cleaning Guru 0:12 - Am I doing my marketing all wrong? 0:19 - What is PAS? 0:31 - Should I make an ad that creates a problem? 0:41 - Why would you agitate the problem? 0:58 - Has there been a global shift in the psychology of our society? 1:18 - How did the pandemic change people's jobs? 1:53 - Did people's self-worth change? 2:12 - Were children homeschooled during the pandemic? 2:30 - How did helping children with schoolwork affect parents? 2:49 - Did homes become more cluttered during the pandemic? 3:21 - Why is the old marketing not working now? 3:38 - Were people made to feel worse about their situations? 4:34 - Would it be better to just be the solution? 4:53 - Do people not argue with their own information? 5:26 - How should I do a walkthrough? *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Social Media Marketing: Leverage the Power of the Internet - https://amzn.to/3IibifD Think Like a Marketer: How a Shift in Mindset Can Change - https://amzn.to/3YdAg5l 1-Page Marketing Plan Paperback - https://amzn.to/3lh70fg Millionaire Marketing on a Shoestring Budget: - https://amzn.to/3HKlrQG Talk Triggers: The Complete Guide to Creating Customers - https://amzn.to/3I89XaO (When available, we use affiliate links and as Amazon Associates we earn a commission on qualifying purchases.) *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedIn.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown *** GOT A QUESTION FOR A SHOW? *** Please email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** https://amzn.to/3jHk4GL *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSOR A CLEANER - SAVVY CLEANER SCHOLARSHIP FUND *** Each year Savvy Cleaner gives away scholarships to the Savvy Cleaner Network, which includes training for house cleaners and maids, group coaching, and 24/7 network support. This trains them in personal protective equipment, chemical safety, cleaning equipment between jobs, how to clean techniques, and more. If you find value in this show and you want to pay it forward, you can sponsor a cleaner here: Give: https://savvycleaner.com/scholarship-fund Apply - https://savvycleaner.com/scholarship-application *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the cleaning industry, here's how to work with us -https://savvycleaner.com/brand-deals *** THIS SHOW WAS SPONSORED IN PART BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://g.page/r/CbMI6YFuLU2GEBI/review PRODUCER: Savvy Cleaner https://savvycleaner.com
In this week's episode of the SIMPLE brand podcast, I talk with Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth and Hug Your Haters: How to Embrace Complaints and Keep Your Customers!Jay's one of the world's top 30 Global Gurus in customer service AND online marketing and is a hall of fame keynote speaker. And Jay's the author of six best-selling books.Jay and I discuss insights from his latest research study - The Time to Win: The 2022 Consumer Patience Study. It's all around brand speed and consumer patience. And it provides all the evidence you need to increase your speed and responsiveness in your customer experience.Some of the topics we discuss include:The importance of speed in customer experienceHow to know exactly how fast to be for your customers Situations where being TOO fast can actually hurt your businessThe surprising data that shows which age demographics are less patient than othersHow to increase revenue by offering a “fast pass”How providing proactive content helps save time and decrease customer service expensesRESOURCES FROM THIS EPISODE:Time to Win: The 2022 Consumer Patience StudyJay's websiteJay's book - Talk Triggers: The Complete Guide to Creating Customers with Word of MouthJay's book - Hug Your Haters: How to Embrace Complaints and Keep Your CustomersJay's tequila review profile on Instagram
Chris Jordan is a product launch expert with a passion for selling and marketing tech, particularly print related. In his career, Chris has worked with leaders and amazing individuals over the decades which has given him the knowledge and flexibility to adapt at speed, read, translate and continually identify and deliver new opportunities. During the second half of 2022, many triggers moved Chris towards more of an interest in sustainability, with packing and labels being the main area of focus. In this episode, Marcus and Chris discuss software, marketing in the digital age, the importance of networking and collaboration, print and of course, sustainability. A very insightful conversation that's well worth a listen!Subscribe to the FuturePrint podcast nowVisit the FuturePrint websiteVisit the ExedraBridge LinkedIn pageConnect with Chris Jordan on LinkedInConnect with Marcus Timson on LinkedIn
Episode 565 - Methods of lead generation and creating customers new and old
On today's episode we cover creating repeat customers. We explain how this relates to the overall customer experience. We cover shipping, finding a niche, creating content, and showing buyers you care. Shop here: JoyfullyEmbroideryUS - Etsy --- Support this podcast: https://anchor.fm/jasmin-reed/support
On today's episode we cover creating repeat customers. We explain how this relates to the overall customer experience. We cover shipping, finding a niche, creating content, and showing buyers you care.Shop here:JoyfullyEmbroideryUS - EtsyWatch here:https://patreon.com/user?u=74603237&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link
Class-goers at Chrome Cycle Studio in California get a tough spin workout. But they keep coming back thanks to the welcoming culture. Ninette opened Chrome Cycle after years of working as a lawyer in the corporate world. Spin kept her going during a difficult time in her life, so she is passionate about providing well-run classes for her customers today. With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers. Chrome Cycle Studio Ali Schwartz Meserole Sound
Class-goers at Chrome Cycle Studio in California get a tough spin workout. But they keep coming back thanks to the welcoming culture. Ninette opened Chrome Cycle after years of working as a lawyer in the corporate world. Spin kept her going during a difficult time in her life, so she is passionate about providing well-run classes for her customers today. With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers.
Marketing a cleaning business with no money? Should you get business cards or uniforms? Learn what some of the best choices are on a limited budget. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown (https://g.page/r/CbMI6YFuLU2GEBI/review) Today's #BehindtheCleans is produced by Savvy Cleaner Training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your production team is Angela Brown, PJ Barnes, & Parker Shelton. *** MARKETING A CLEANING BUSINESS CHAPTERS *** 0:00 - Meet Angela Brown, the House Cleaning Guru 0:30 - Should I buy business cards or uniforms? 1:09 - Why is buying uniforms a good idea? 1:20 - Will I get referrals from existing clients? 1:35 - Are business cards expensive? 1:44 - Where is the best place to hand out business cards? 1:54 - Is a consistent look important? 2:08 - What is a consistent clean? 2:25 - What are worksheets? 2:51 - How consistency will bring referrals 3:09 - Should my uniform have my logo on it? 3:50 - How having no logo makes it easier to use contractors 4:38 - https://savvycleaner.com/worksheets/ 5:06 - Savvy Cleaner course "Getting Started" *** PROMISED LINKS AND GOOD KARMA RESOURCES *** Worksheets & Checklist: https://savvycleaner.com/worksheets Getting Started Basics Course - https://savvycleaner.com/getting-started-basics/ 1-Page Marketing Plan Paperback - https://amzn.to/3gQPPPR Millionaire Marketing on a Shoestring Budget: - https://amzn.to/3GVTGWv Marketing Made Simple: A Step-by-Step StoryBrand - https://amzn.to/3VgHTX0 Word of Mouth Marketing: How Smart Companies Get People Talking - https://amzn.to/3Ulsp2T Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - https://amzn.to/3VArQDe (When available, we use affiliate links and may earn a commission!) *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown LinkedIn: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown Live Shopping: https://amazon.com/live/AngelaBrown *** GOT A QUESTION FOR A SHOW? *** Please email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** https://amzn.to/3jHk4GL *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSOR A CLEANER - SAVVY CLEANER SCHOLARSHIP FUND *** Each year Savvy Cleaner gives away scholarships to the Savvy Cleaner Network, which includes training for house cleaners and maids, group coaching, and 24/7 network support. This trains them in personal protective equipment, chemical safety, cleaning equipment between jobs, how to clean techniques, and more. If you find value in this show and you want to pay it forward, you can sponsor a cleaner here: Give: https://savvycleaner.com/scholarship-fund Apply - https://savvycleaner.com/scholarship-application *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the cleaning industry, here's how to work with us -https://savvycleaner.com/brand-deals *** THIS SHOW WAS SPONSORED IN PART BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com AAHC Blue Button MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Pricing for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://g.page/r/CbMI6YFuLU2GEBI/review PRODUCER: Savvy Cleaner https://savvycleaner.com
LinkedIn still remains the one and only place for ambitious, serious, results-oriented professionals to recognize each other by the fruits of a lifetime of work. Social Selling (sometimes called relationship marketing) represents the most significant advancement in both sales and marketing AND both digital and traditional networking. It's a seismic shift that propels us to a mindset and strategy that combine the precision of digital targeting with the true civility of deeply personal relationships. A high touch Social Selling strategy generates both remarkable marketing and remarkable ROI for all our sales efforts. We are freed - forever - from the stress of spending too much time talking to the wrong people with messaging that doesn't make much of a difference. Our sales continue to skyrocket inside a consistent commitment to deliver huge value to our very special audience. According to Forbes, Ellen Melko Moore is “America's top Linkedin thought-leader. She specializes in working with high fee consultants and clients and is here to talk with us about online networking that creates offline conversations, friendships, and collaborations. Listen in! —> Are you ready to join the most impactful community of extraordinary women in the world? Accelerate your success by defining your vision, growing your leadership, expanding your influence, and leaving a lasting legacy. Learn more: https://leadhershipglobal.com/join-us/
Simon T. Bailey is the author of “Ignite the Power of WOMEN In Your Life: A Guide for MEN,” the book destined to spark a worldwide movement. In fact, Simon has committed to a life of purpose that sparks individuals and organizations to lead countries, companies, and communities differently. This current mission caps an illustrious career as a Hall of Fame Keynote Speaker and renowned advisor to companies in diverse industries. Book: Ignite the Power of WOMEN In Your Life: A Guide for MEN Available on Amazon.com for $25 in hardback. It is also available on Kindle for $11.20 and Audible for $7. Additional Books & Ebooks By Simon T. Bailey Be The Spark: Five Platinum Service Principles for Creating Customers for Life Success is an Inside Job Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World Shift Your Brilliance: Harness the Power of You, Inc. Brilliant Living: 31 Insights to Creating an Awesome Life Releasing Leadership Brilliance: Breaking Sound Barriers in Education co-written with Dr. Marceta F. Reilly Meditate on Your Personal Brilliance Meditate on Your Professional Brilliance Website: simontbailey.com ignitethepowerofwomen.com Online Learning: simontbailey.com/coaching/ Free Weekly Newsletter and Gift: simontbailey.com Blog: simontbailey.com/blog/ Social Media LinkedIn: @simontbailey Instagram: @simontbailey YouTube: @SimonTBaileyIntl Facebook: @simontbailey Twitter: @simontbailey Book Simon to Speak: hello@simontbailey.com 407-970-1113
Simon T. Bailey is the author of “Ignite the Power of WOMEN In Your Life: A Guide for MEN,” the book destined to spark a worldwide movement. In fact, Simon has committed to a life of purpose that sparks individuals and organizations to lead countries, companies, and communities differently. This current mission caps an illustrious career as a Hall of Fame Keynote Speaker and renowned advisor to companies in diverse industries. Book: Ignite the Power of WOMEN In Your Life: A Guide for MEN Available on Amazon.com for $25 in hardback. It is also available on Kindle for $11.20 and Audible for $7. Additional Books & Ebooks By Simon T. Bailey Be The Spark: Five Platinum Service Principles for Creating Customers for Life Success is an Inside Job Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World Shift Your Brilliance: Harness the Power of You, Inc. Brilliant Living: 31 Insights to Creating an Awesome Life Releasing Leadership Brilliance: Breaking Sound Barriers in Education co-written with Dr. Marceta F. Reilly Meditate on Your Personal Brilliance Meditate on Your Professional Brilliance Website: simontbailey.com ignitethepowerofwomen.com Online Learning: simontbailey.com/coaching/ Free Weekly Newsletter and Gift: simontbailey.com Blog: simontbailey.com/blog/ Social Media LinkedIn: @simontbailey Instagram: @simontbailey YouTube: @SimonTBaileyIntl Facebook: @simontbailey Twitter: @simontbailey Book Simon to Speak: hello@simontbailey.com 407-970-1113
Question and Answer RevisitedI can't believe it's been over 2 years since I did a Q and A. Typically I answer questions live in the Break Room Zoom Party, however today I'm here to cover the most asked about topics.I hope you enjoy the show.Topics covered: ❇️ Lead Magnets for engagement❇️ Pricing for optimal revenue❇️ Separate yourself from the competition❇️ Always be building your email list❇️ What's working and not working❇️ How to get people face to face Mentioned in the episode: Episode 66 Content CreationEpisode 113 Lead MagnetsEpisode 121 Break Room Zoom Party on Lead MagnetsEpisode 136 Marketing Audit with Janet GourandEpisode 126 Creating Customers for Life with Jay TinklerEpisode 61 Lessons from My Virtual Summit Till next week....
Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a funnel conversion agency that focuses on the post-click experience. She helps businesses increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market wants, how to find your radical differentiation, and stand out from a sea of boringness. In this episode, we discuss the ins and outs of the buyer's journey, including why it's so important to align your sales efforts with how buyers make their purchase decisions. What You'll Learn: - What is the buyer's journey? - Tailoring your sales process to the buyer's journey - How to support your buyers throughout their buying journey - The benefits of being obsessed with your target market - Engagement and the sales persuasion experience - The #1 skill you need for having effective meetings - Red flags in a leaky funnel - How to turn a cold prospect into a raving fan - The main stages in the buyer's journey Buyers don't just wake up and make a buying decision. They go through a journey, and your job is to get them when they're most likely to buy. This all starts by understanding the pain points and factors that shape their thinking. The most successful salespeople think like the buyer and position their product or service along the path to purchase. Links and Resources: - Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to https://iotnorthconference.ca/. Listen for a discount code for 20% off your tickets! - Persuasion Experience https://persuasionexperience.com/ - Alisha's LinkedIn - https://www.linkedin.com/in/alishaconlinhurd/ - Follow Alisha Conlin-Hurd on YouTube https://www.youtube.com/c/AlishaConlinHurd - I L♥ve Marketing https://ilovemarketing.com/ - Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less by Dan S. Kennedy https://amzn.to/3IV8dAF - Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin https://amzn.to/3olH4gN - Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin https://amzn.to/3aV6AX0 - Full Funnel Freedom https://fullfunnelfreedom.com - The Sandler Summit 2023 https://www.hamish.sandler.com/orlando - Sandler on Instagram https://www.instagram.com/sandler_yyc/ - Sandler in Calgary - www.hamish.sandler.com/howtosandler - Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ - Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
Chris Black is the Chief Revenue Officer at Jolera, and a passionate business leader with recognised expertise in building high-performance teams driven by a commitment to customer success. He focuses on the delicate symphony of people, processes, and technology to drive exceptional results. In today's episode, we discuss the benefits of building a sales process based on proactive sales activities, and how focusing on quality over quantity results in consistently, reliably full funnels. What You'll Learn: - The value of quality over quantity in sales - The Measurement-Inspection-Accountability sales strategy - How to keep your team accountable without micromanagement - The importance of implementing performance improvement plans - Proactive actions that create full funnel freedom - Why are most salespeople afraid to ask for help? - The curse of knowledge in sales - Chris' advice to his younger self on how to become better at sales - The most effective sales discovery process If you've been in sales for a while, you'll have noticed that meaningful engagements with prospects are far more influential than cold call volume. While it's tempting to assume more prospects, leads, and cold calls are the keys to success in sales, the quality of your funnel is even more important. The effort you put into building a high-quality funnel will be far more useful in the long run than filling the pipeline with unqualified leads. Links and Resources: - Jolera https://www.jolera.com/ - Connect with Chris Black on LinkedIn - https://www.linkedin.com/in/chris-black-yyc/ - Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan https://amzn.to/3PKApbM - Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer https://amzn.to/3aV6AX0 - Outliers: The Story of Success by Malcolm Gladwell https://amzn.to/3JINDnv - Sales Management. Simplified by Mike Weinberg https://amzn.to/3SBKMRv - Full Funnel Freedom https://fullfunnelfreedom.com - The Sandler Summit 2023 https://www.hamish.sandler.com/orlando - Sandler on Instagram https://www.instagram.com/sandler_yyc/ - Sandler in Calgary - www.hamish.sandler.com/howtosandler - Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ - Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
Joining us on the podcast is Dave Yusuf, Senior Vice President of Customer Success at Q2. With a successful background in CS and PS, along with many other roles in the services industry, Dave is well versed on the idea of a “customer for life”. Dave talks through the journey to success and the role implementation, support, customer success, and product teams play in this process; including:● Creating a successful cross-team strategy● Determining KPI's that dictate success● The importance of aligning client success with your company values● Measuring your clients success using a balanced scorecard● Potential roadblocks to look out for along the way
What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer SADA, a Google Cloud Partner, asserts that when the company gains a client, “that's just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.Tune in to learn:About SADA and about Narine's role as CMO there (03:30) About SADA's “customers-for-life” philosophy (17:40)What inspires Narine's leadership style (32:30) How Narine's immigrant experience has shaped her team-building work at SADA (38:30)Mentions:“Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)“3 Ways To Understand Growth Marketing” (Forbes article)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
This episode is all about creating customers for life. You know customers that love to refer others to you, that love to tell stories about how wonderful you are. We all could use a little bit more of that. This week Jay Tinkler shares a wealth of experience on how to get and keep customers through remarkable customer service. Just a few of the gems Jay shares:
Tara and Rob interview Simon T Bailey. Yes, That's right! We interviewed the Author and Keynote speaker who presented at the OKHR conference in April of 2022. Simon spoke to us about his most recent book, "Ignite the Power of WOMEN In your life: A Guide for MEN." He tells us his vulnerable story of how he came to write this book and the quality advice he gives for men and women. The truths that are discussed actually are truths for our working relationships too. This is a big time interview folks. Makes sure to turn up the volume and have a notepad ready as we discuss how to be the spark. Ignite the Power of WOMEN In your life: A Guide for MEN Be the Spark: Five Platinum Service Principles for Creating Customers for Life Brilliant Living: 31 Insights to Creating an Awesome Life Releasing Leadership Brilliance: Breaking Sound Barriers in Education Shift Your Brilliance: Harness the Power of You, Inc. Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World Success is an Inside Job (includes bonus book, Brilliant Service is the Bottom Line) Simon T Bailey YouTube Video
What do The Walt Disney Co. and The Ritz-Carlton have in common, beyond being models when it comes to creating the ultimate customer experience? Both leaned on Simon T. Bailey to get even better. Hear what wisdom the author, entrepreneur and executive coach has for financial advisors, including how to humanize your sales process and hit the right notes in hiring.
Real Estate Professionals - Property Sales Tactics for Realtors
RICHARD KAYE Negotiation is involved in almost every transaction. Whether you are signing on a new client, buying a car, hiring a contractor or certainly buying or selling a home. By Developing a relationship with whom you will be engaged with this process, the result will most likely have a favorable outcome. Our guest Richard Kaye is an expert in - as he terms it - empowering negotiation - and he shares his concepts and strategies about it. BIO In addition to having appeared on numerous tv and radio shows, Dr. Kaye has authored many published articles. He is an internationally acclaimed lecturer, having presented seminars and workshops in Australia, France, Japan, and Russia, as well as in the United States. Richard has been featured on KTLA tv, Los Angeles, California, on several occasions, discussing two of his favorite subjects: Team Building and Super Networking. He was also featured on a PBS special. At the Chopra Center, in La Costa, California, where he shared the platform with Lisa Nichols, he spoke about: Consciousness, Cooperation, and Contribution – thriving in the developing recession. He's presented The Secrets of Empowering Negotiation at myriad programs and conferences around the nation Richard was one of three consultants to the Peak Potentials Training Program: Peak State of Mind. And Richard resides in Taos, New Mexico. CONTACT rkaye@richardkaye.com CEO Space The Acceleration of the Growth of Your Business HTTP://ceospaceamerica.com GIFT Turn your clients and customers into raving fans . . . The Secrets of Creating Customers for Life The Book - for FREE http://richardkaye.com/customers-free/ MY CONTACT StressFreeRemodeling@gmail.com www.StressFreeRemodeling.com www.AuriemmaDesign.com MY GIFT Transform Any Home Into a Dream Home A guide with lots of ideas and cost estimates for the transformation. StressFreeRemodeling.com/Transform MY BOOK Homeowner's Guide to Stress-Free Remodeling Available on Amazon MY CONTACT StressFreeRemodeling@gmail.com www.StressFreeRemodeling.com www.AuriemmaDesign.com MY GIFT Transform Any Home Into a Dream Home A guide with lots of ideas and cost estimates for the transformation. StressFreeRemodeling.com/Transform MY BOOK Homeowner's Guide to Stress-Free Remodeling Available on Amazon
Learn from CEO Counseling Expert, Richard Kaye, as he talks about getting up close and personal with entrepreneurs and CEOs by working with them hand in hand to help them grow their network and take their businesses from where it is to where it can be. Richard received his Bachelors of Science Degree in business, from Long Island University, C.W. Post College, in 1973. He went on to receive his Doctorate of Chiropractic from the Columbia Institute of Chiropractic in New York, and was in private practice in San Diego, California for 30-years. His distinguished career includes being named Outstanding Doctor of the Year in 1981, as well as Doctor of The Year in 1983, by the San Diego County Chiropractic Society. Richard was a founding member of the Board of Directors of The Association for Network Care, in 1994, and continues to serve as its Vice-President. He served as a board member for the Enchanted Circle (Taos, New Mexico) Sirolli Institute, and the Association for Network care. He served on the Executive Board of Style for Life, as well as the Global Gateway Community. Both of these organizations are committed to working with people to improve their quality of life. He was a Vice President of CEO Space, and was CEO of Entrepreneurial Excellence. Additionally, he served as a co-chair for the Taos County Chamber of Commerce Government Affairs Committee. He has been featured on KGTV TV in San Diego, and on KTLA TV in Los Angeles, on several occasions, discussing two of his specialties: Team Building and Super Networking. Richard's soul's purpose is to elegantly inspire people to awaken to their magnificence, through love, humor, joy, and passion. That's why he does what he does. He lives in Taos, New Mexico. Contact Richard at: Website – RichardKaye.com/talk Get Richard's Free Gift: Turn your customers into raving fans! The Secrets of Creating Customers for Life the book - for FREE http://richardkaye.com/customers-free Thank you for listening to the Entrepreneur Experts Cafe - sponsored by Entrepreneurs Rocket Fuel. I am Kimberly Crowe your host, and creator of the Facebook Community, Entrepreneurs Rocket Fuel, a community by entrepreneurs for entrepreneurs helping entrepreneurs and experts to get their business to the next level. ✅ Join the conversation! https://www.facebook.com/groups/entrepreneursrocketfuel/
In Episode 87, Sam talks with Relevate Consulting's Avon Collis about the value of retaining customer information through the use of a solid Client Relationship Management (CRM) System.As a CRM and Marketing Automation Specialist, Avon is focussed on helping organisations build stronger relationships with their clients, by making it easier to improve the customer experience. Whether it's knowing what type of coffee they drink, or remembering their children's names, or understanding their business goals, the ability to retain information about a client is invaluable. The benefit of having that data available at each touchpoint cannot be underestimated in terms of gaining trust and creating rapport in customer interactions.In this podcast Sam and Avon delve into the variety of ways a CRM can add value to a business. As Avon explains, clients are looking for a seamless experience. Whilst it might take time and discipline to build the habit of entering data into a CRM, it will be paid back exponentially when a primary contact leaves the business or the time comes to sell.If you're looking for ways to streamline your customer service experience, or you're a business owner with too much information in your head, this podcast is essential listening.Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation
In this chat with my buddy and colleague, Shep Hyken, we discuss some of the concepts in his latest book, “I'll Be Back: How to Get Customers to Come Back Again and Again.” Shep and I talk about measuring a customer's willingness to come back to your business as an important success metric. I often stress to leaders that retention is a critical metric when looking at customer success; it's not only about the new customers you're able to acquire, but who continues to come back to you.
My guest today is Dr. Richard Kaye. A retired celebrity Chiropractor turned entrepreneurial and master connector. During this interview, he shared his #1 million-dollar speaker characteristic which is: to be authentic and connect to your soul and you will connect to your audience's soul. His calm demeanor is captivating, and you know he is speaking from his own inner spirit. This is truly a speaking-changing episode. About my Guest: Dr. Richard Kaye is an accomplished, internationally renowned speaker and has over two decades of experience working with entrepreneurs to accelerate the growth of their businesses. Dr. Richard Kaye received his Bachelors of Science Degree in business, from Long Island University. He went on to receive his Doctorate of Chiropractic from the Columbia Institute of Chiropractic in New York in 1976. After 30-years in private practice in San Diego, California, he retired to pursue the entrepreneurial life. Prior to entering the field of health care, he was an electronics engineer working in the field of communications. His distinguished career as a chiropractor includes being named Outstanding Doctor of the Year in 1981, as well as Doctor of The Year in 1983, by the San Diego County Chiropractic Society. He served as President of the San Diego County Chiropractic Society from 1981 through 1983, and was Chairman of the Board of Directors of the Sacro Occipital Research Society, International (SORSI), from 1986 through 1988. Dr. Kaye was a founding member of the Board of Directors of The Association for Network Care, in 1994. In addition to having appeared on numerous television and radio shows, he has authored many published articles. Dr. Kaye is an internationally acclaimed lecturer, having presented seminars and workshops in Australia, France, Japan, and Russia, as well as in the United States. Turn your customers into raving fans! The Secrets of Creating Customers for Life Free book offer: http://richardkaye.com/customers-free/ Contact information: Dr. Richard Kaye, Phone: 575.613.2680, and email: rkaye@richardkaye.com About the Host: Arvee Robinson is The Master Speaker Trainer, public speaking coach, international speaker, and author of Speak Up, Get Clients. She teaches business owners and entrepreneurs how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads, grow their business, and make a difference with their words. Arvee has trained over 5,000 individuals, given over 3,500 speeches around the world and has shared the stage with speaking giants, such as Mark Victor Hansen, Les Brown, Brian Tracy, Tommy Hopkins, Loral Langemeier, Sharon Lechter, and many more. Arvee is the top “How to” trainer in public speaking today. She offers speech coaching, speaker training workshops, and public speaking mastermind programs. Her programs will grow your business and make you money for the rest of your life. For more public speaking tips and public speaking skills, visit https://arveerobinson.com or attend her next LIVE event: http://Milliondollarspeakersummit.com Follow Arvee Robinson on Social Media: Facebook: https://www.facebook.com/arveerobinson/fanpage Instagram: https://www.instagram.com/arveerobinson LinkedIn: https://linkedin.com/in/arveerobinson Twitter: https://www.twitter.com/arveerobinson YouTube: Arvee Robinson Get a copy of my new book, "Speak Up, Get Clients" on Amazon: http://bit.ly/speakupgetclientsbook For all links go to: https://linktr.ee/ArveeRobinson See you on the next episode of The Million Dollar Speaker Podcast. Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Creating Customers for Life Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. They discuss how to serve, understand, and create evangelists out of your ideal customers. Top Takeaways: · A repeat customer keeps coming back but a loyal customer is someone who will do even more business with you once they come back. · Focus your attention on the growth of your customers, not just on the growth of revenue. This can be done with the 5 Steps to Ridiculously Consistent Growth, which are: o Step 1. Map where your best customers are today and where they want to go. Creating the customer journey is not about a sales funnel. It is about organizing behavior and helping customers reach their goals. o Step 2. Uncover the real problem you solve for your ideal customers. Your customers don't want your products, they want solutions to their problems. o Step 3. Narrow your focus to the top 20 percent of your ideal customers. Identify your ideal clients and ask, "What else can we do for them?" o Step 4. Attract more ideal customers with the narrative they are already telling themselves. Know where your customers are, where they want to go, and how to get them there by understanding the problems that they want to solve. o Step 5. Scale with your customers by serving their entire ecosystem. Quote: "The trick to getting customers for life is serving and understanding your ideal customers. This allows you to grow and scale with them instead of constantly chasing the next new idea or new customer." About: John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports so that they can make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Effortless Cashflow Course: http://bit.do/effortlesscashflowcourse Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ BIO: Richard received his Bachelors of Science Degree in business, from Long Island University, C.W. Post College, in 1973. He went on to receive his Doctorate of Chiropractic from the Columbia Institute of Chiropractic in New York, and was in private practice in San Diego, California for 30-years. His distinguished career includes being named Outstanding Doctor of the Year in 1981, as well as Doctor of The Year in 1983, by the San Diego County Chiropractic Society. Richard was a founding member of the Board of Directors of The Association for Network Care, in 1994, and continues to serve as its Vice-President. He served as a board member for the Enchanted Circle (Taos, New Mexico) Sirolli Institute, and the Association for Network care. He served on the Executive Board of Style for Life, as well as the Global Gateway Community. Both of these organizations are committed to working with people to improve their quality of life. He was a Vice President of CEO Space, and was CEO of Entrepreneurial Excellence. Additionally, he served as a co-chair for the Taos County Chamber of Commerce Government Affairs Committee. He has been featured on KGTV TV in San Diego, and on KTLA TV in Los Angeles, on several occasions, discussing two of his specialties: Team Building and Super Networking. Richard's soul's purpose is to elegantly inspire people to awaken to their magnificence, through love, humor, joy, and passion. That's why he does what he does. Links: Turn your customers into raving fans! The Secrets of Creating Customers for Life the book - for FREE http://richardkaye.com/customers-free What has to happen to bridge the gap between where you are and where you can be in your business. Book a growth potential review $275.00 Value http://richardkaye.com/talk Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
Are you a local cleaning company with online clients - you know, clients who found you online? Are your cleaning customers spying on you? The search results are getting better, and the algorithms will expose or promote your cleaning business. Market your cleaning business by cleaning up your online profile. Today's Ask a House Cleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** LOCAL CLEANING COMPANY WITH ONLINE CLIENTS CHAPTERS *** 0:00 - Are you a local cleaning company with online clients? 0:20 - Meet Angela Brown the House Cleaning Guru 0:39 - The algorithms will expose or promote your cleaning business 0:47 - The mistake I made moving my #cleaningbusiness to online training. 1:27 - Search results are getting better 2:52 - Your reputation will connect you with people you know 3:31 - Make the billion-dollar algorithms work find you cleaning clients 4:28 - The algorithms will find you cleaning clients as a local cleaning business 5:07 - Our cleaning Facebook group exploded from suggested groups 6:00 - Market your cleaning business through your online profile 8:45 - Your cleaning clients are spying on you and they will find you online *** PROMISED LINKS AND GOOD KARMA RESOURCES *** The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like - https://amzn.to/2Xj3Cno Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions - https://amzn.to/2XfvhAw Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - https://amzn.to/2ZZMSyc Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time - http://amzn.to/2fMAOiq How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships - http://amzn.to/2xXlTJ3 These good karma links connect you to affiliated sites that offer products or services that relate to today's show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Today we're going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I'd like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I'll Be Back, where he deals with these topics will be available soon.
Today we're going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I'd like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I'll Be Back, where he deals with these topics will be available soon.
Chubbies, the brand that's all about building that Friday at 5pm feeling, is not only known for their bright colored, retro-style shorts, but more importantly, their close-knit community of advocates and loyal fans. According to Tom Montgomery, Co-Founder & Chief Digital Officer, "if you think about community, we really think about community and our customers as the 5th co-founder of the business. We could not have gotten anywhere without them." During this episode, Tom & I talked about the power of building community amongst your customer base, how text message is becoming the channel of choice, and so much more.
Do you need more customers? Are you paying for ads or earning referrals? Word of mouth referrals and social proof are cheaper than advertising. Let #cleaning customers sell you with your #worksheets and excellent customer service. If you need more #cleaningbusiness customers here's how to get them the easy way. *** CONTENTS OF THIS SHOW *** 0:00 - Intro - Meet Angela Brown The House Cleaning Guru 0:25 - Help, I need more customers - Best places to advertise? 1:13 - Advertising in Facebook groups and specific neighborhoods 1:23 - The best place for your marketing efforts 1:52 - Word of mouth marketing better than advertising 2:17 - Social proof wins over paid ads 3:03 - Enhance your customer experience so they want to refer you 3:20 - Make it easy for your customers to recommend you 5:05 - Why people will share your worksheets 6:07 - How to make the worksheet work for you 6:36 - Inspect your work at every cleaning 7:04 - Use compliments to request a referral 7:32 - Give clients permission to pass along your number to their pals *** PROMISED LINKS AND GOOD KARMA RESOURCES *** https://savvycleaner.com/worksheets Word of Mouth Marketing: How Smart Companies Get People Talking - https://amzn.to/3yFQGHd Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - https://amzn.to/34o9QU8 MORE...: Word of Mouth Referrals, Lifelong Customers & Raving Fans - https://amzn.to/3hXPxF8 Endless Stream of Referrals: 10 ways to bring in referrals Daily - https://amzn.to/34nmB18 The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/3vrelcv These good karma links connect you to affiliated sites that offer products or services that relate to today’s show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** MORE VIDEOS ON THIS TOPIC *** How to Get Residential Cleaning Clients - 10 FREE EASY METHODS - Real Freedom: https://youtu.be/1aeuU73uS7g Andy Sernovitz - Word Of Mouth Marketing 5 Simple Steps - WooCommerce: https://youtu.be/Zob827gI108 How To Grow Your Business Through Word-Of-Mouth Marketing - Neil Patel: https://youtu.be/_6NHKgUH8ts Inbound Marketing – How to get Clients to Come to You - The Futur: https://youtu.be/vCn92eifsjM *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com Today's show #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house #cleaners and #maids (https://savvycleaner.com/join) And your host today is #AngelaBrown. *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com
Today's podcast is presented by Capacity. Capacity is an industry leader in mortgage automation that empowers mortgage professionals with instant knowledge and automated workflows. Thanks to 24/7 service, clients receive a superior experience throughout the entire loan process. Capacity connects apps, mines documents, captures tacit knowledge, and automates processes through a mobile-friendly chat interface.
Acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Aside from the math, what are some reasons a business owner needs to seriously develop a strategy for repeat/returning customers? Listen in to find out...
The majority of financial institutions rank improving customer experience as their top mission, but few organizations get rave reviews. In fact, since the pandemic, it could be argued that the banking industry is doing a worse job in meeting consumer expectations. On this episode, we discuss how financial institutions need to reset their strategies around improving CX in a digital world. The competition has expanded, and consumers understand what is possible. The question is whether financial institutions are ready? We are joined by Jay Baer, one of the foremost leaders in the world of customer experience and marketing. He is founder of Convince & Convert, and the author of six best-selling books, including his newest book, “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.” This Episode of Banking Transformed is Sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices
The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin. He is the co-author of Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth on the last episode with Ted Wright and he comes up in the conversation here, too. But Daniel and I chatted while I was writing the book because I use some research he and Jay Baer conducted that was relevant to influencers. But I needed clarification as to whether or not an online influencer might qualify as an “expert” in terms of a source for product recommendations and research. For the conversation today, we start there, but get a little deeper in what role influencers play in ratings and reviews and Daniel’s main area of focus which is online reputation management or ORM. He explains what that is for those of you who may not know, but it’s essentially a combination of the disciplines of SEO, social media, content, public relations, corporate comms and beyond, to ensure a company’s online presence is protected. Daniel recently joined the team at Edelman, one of the world’s largest PR firms, to head a team devoted to ORM. You can find him online at DanielLemin.com or on Twitter or LinkedIn. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices
The sales funnel: if you're in business, you've heard of it. But maybe you've heard too much. Today, we'll break the funnel down into a simple, step-by-step plan to generate sales. We'll put aside all the theorizing and competing expertises, and bring it back to basics. This is Creating Customers 101. We'll establish the tried-and-true […] The post MBA1606 How To Create Your First Sales Funnel appeared first on The $100 MBA.
I had the distinct privilege to sit down with Simon T Bailey to discuss his timeless book, "Shift Your Brilliance". I met Simon in March of 2020 when he gave a keynote address at a conference I was attending and his infectious manner and positive energy, drew me in. I had to interview him and find out more about this man. In this interview, we explore his book "Shift Your Brilliance" because it is so incredibly timely with what's happening in the world today with COVID-19, so many people furloughed from their jobs and so many companies going under with the weight of an almost non-existent economy due to social distancing. I hope this interview provides some real life guidance to those of you who may be a little lost at the moment and not sure what you next move might be. If you can shift your brilliance in a new direction, you'll surely come out on top when the dust settles. Enjoy! Simon T Bailey: Simon's Website: Simon T Bailey Connect with Simon: LinkedIn Personal: https://www.linkedin.com/in/simontbailey/ Facebook: https://www.facebook.com/BrilliantSimonT/ Instagram: https://www.instagram.com/simontbailey Twitter: https://twitter.com/SimonTBailey Simon's Books: "Shift Your Brilliance" "Release Your Brilliance" "Be the Spark: Five Platinum Service Principles for Creating Customers for Life" "Brilliant Living: 31 Insights to Creating an Awesome Life" "Success is an Inside Job: Brilliant Service is the Bottom Line" "Releasing Leadership Brilliance: Breaking Sound Barriers in Education" "The Vuja de Moment: Shift from Average to Brilliant" "Simon Says Dream: Live a Passionate Life" Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014 Andy's Links: http://andygalore.com/ https://www.facebook.com/andygalorebass If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit: https://joecostelloglobal.com/#thejoecostelloshow Subscribe, Rate & Review: I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. Sign up for Joe's email newsletter at: https://joecostelloglobal.com/#signup For transcripts of episodes, go to: https://joecostelloglobal.com/#thejoecostelloshow Follow Joe: Twitter: https://twitter.com/jcostelloglobal Instagram: https://www.instagram.com/jcostelloglobal/ Facebook: https://www.facebook.com/jcostelloglobal/ YouTube: https://www.youtube.com/channel/UCUZsrJsf8-1dS6ddAa9Sr1Q?view_as=subscriber Transcript Joe: Welcome, everybody. I'm really excited today to have Simon T. Bailey on the show, Simon and I met in March of this past year, but it was very briefly was passing in the hallway at a conference in Colorado. I shook his hand, told him how I loved the talk that he had just given the group. And then I was lucky enough to get him to say yes to come on to my podcast. So, Simon, welcome to my podcast. Thank you so much. Simon: Hey, Joe, good to be with you. Thank you for having me. Joe: Yeah, so I have one question before we even start, Simon: Sure. Joe: Why Simon T. Bailey? Simon: Because the "T is for terrific, you walked into Joe: I Simon: It Joe: Said, Simon: there, Joe: Damn, I should have guessed, I should have guessed. Simon: Though, the T is is a family name that my father gave to me. It stands for Theopolis, which is great. So Joe: Wow, OK, I was just wondering. Simon: It's a branding thing as well. Joe: So we are definitely going to talk today about your very timely book, which was published in 2014 called Shift Your Brilliance, Harness The Power of You Inc. Super interesting. I'm an audio book guy, so I listen to the audio book part, which for me is even better because I love your voice. Your laugh is probably the most infectious laugh that I've heard in such a long time. So that was great for me. But before we get into it, I just kind of want to lay a little groundwork about who Simon T. Bailey is. I know that from the book and from your talk that you gave out in Colorado, and I know you speak all over the world, that you came from the corporate environment. So you can start as far back as you want. I know the book covers some of your childhood, so it's completely up to you how far back you want to go. But I want to just lay a little groundwork so they know who you are and then we can get into all the other stuff. Simon: All , so give us two in a minute and a half or less, because it's important to what I'll share today, 14 years of age, mom and dad took me to Bennett High School or McKinley High School in Buffalo, New York, where I grew up, went out for football, basketball, got cut, went out for track and field. They said you're too slow that summer, attempted to commit suicide, didn't go through with it. Sophomore year, brand new high school teacher says to me, write a speech for the entire school. Absolutely changed my life. Ended up being class president. I moved to Atlanta, Georgia, dropped out of college after my first year, went back to college, took me ten years to finish my undergrad degree, started at a decent hotel making five dollars and ten cents an hour as a front desk clerk. That was about 30 years ago, fast forwarding got hired at Disney after a ten interviews over a ten year period. I stayed at Disney for seven years, left Disney after turning down for job same and a job saying that I wanted to be or I did an interview saying I wanted to become the number one guy at Disney that was put in front of that didn't quite work out. So I thought it probably best for me to find my happiness elsewhere. After Joe: But. Simon: Being married for twenty five years, went through a divorce and a video was posted to Facebook about me telling that story. That video has over 90 million views to date. And then from there I went through a bout of cancer. I am a cancer survivor, thank goodness. I have two amazing children. Twenty one year old son, eighteen year old daughter. And today I've worked with almost eighteen hundred organizations in forty nine countries just teaching a very simple concept that you have to shift your brilliance in the midst of uncertainty. I've written ten books, I've worked in forty nine countries and three of my courses are linked and learning. So that's just it in a nutshell. Joe: Man, oh, man, I'm tired just hearing that's amazing, that's truly amazing. And there's some of those things, obviously I didn't even know so and what I love about you besides the talk that you gave and how infectious you are and and it's and I even said it the other night, we were having a conversation and how I was having you on as a guest is that you're you're so positive. And it's it's and you you smile all the time, like every Instagram post, everything. It's just it's part of who you've become. And I think when I when I listen to the audio book and I heard you talk, I feel like you were the person at Disney that you've you're now trying to get at least the business people. Not like there's regular people that I know that this book and what you talk about attracts. But you were that person at Disney where it was just heads down working. And I think you even talked about a sport where you didn't even know the people that were part of your team or you didn't like you talked about getting reviews or something to that, where they just said if you actually knew the people you were working with and they knew you as a person, it would shift things for you. Simon: Totally, totally, I was so busy trying to climb the ladder of perceived success, in the words of Dr. Stephen Covey, only discovered my ladder was against the long haul. So I was the boss with an agenda instead of a leader with a vision. Joe: Yeah, it's it's really amazing. Well, I appreciate you giving us the background, I think now the people that are listening to this, they're in for a real treat. So I can let you just take take it from here and then I'm going to try to sneak in some of these things that I want to sneak in. But I really want you to get into the fact that you wrote this book in twenty fourteen. And literally it's almost as if you you could have written it in the beginning of March knowing that covid-19 was coming, because when I listen to it, it's, it's literally that, that everyone needs to be poked and say this is the time to do this, this is the time to shift your brilliance and figure out what it is. I keep preaching. No one's coming to rescue us. We've got to do this Simon: That's Joe: On our own. Simon: That's totally yeah, so when I when I wrote the book and it's so appropriate for now, I was holding on to the way things had always been going for me as my business. When I left Disney, I started speaking Friday in training consulting and I was thinking that's the way it was always going to but as you can imagine my entire world has been disrupted as as everyone else. And what I recognize is sometimes we have to let go of what is comfortable and convenient in order to embrace what wants to emerge. So everyone now is experiencing what many will call V.U.C.A., volatility, uncertainty, complexity and ambiguity. So you have 40 million people that have been laid off. You have millions who have been furloughed. You have companies that have gone under. But also in the midst of that, there are some companies that are totally shifted what they have been doing and moving into a whole other direction. I was interviewing a company out of Baltimore and they are whiskey company, but guess what business they are in now, hand sanitizer, because they understand there's an opportunity to shift. So everyone is listening to us, has to begin to say, what about my career or my business? I could be doing this now for 18, almost 18 years since I left Disney. And I have to tell you, Joe, I have reinvented I'm on my fifth reinvention in 18 years because I have to shift. So I wrote that book from a deep place with this is one concept, and that is we have to implement vu ja de If deja vu has been there, done that, that's pre covid budget day is going. They're doing that. It's seeing the old and the new. The new and the old. Joe: Yeah, it's just really incredible, it's literally like the book was, I don't know how it did when it came out in 2014, I'm sure it did great because I was just so captured listening to the stories that you told in it. But, man, it's just like it was written for now. It's just unbelievable. Is it OK if I ask a couple of questions about it? OK, Simon: Absolutely! Joe: So there's a line in there that you talk about where you say we are spirit beings having a human experience. And I heard that and I was like, wow. So could you elaborate more on that? Simon: Yeah, so when I first started out years ago, I was invited to an event where Dr. Stephen Covey, the late, great Dr. Stephen Covey, author of Seven Habits of Highly Effective People, was the opening speaker, Libby Sartain, who at that time was the chief people officer for Yahoo! And I was the closing speaker. And I just wanted to sit in and hear Dr. Covey because I was so fascinated. And he made this statement, which was originally, I think, quote by Wayne Dyer, and he said, We are not human beings having a spiritual experience where spirit beings having a human experience. And when I heard a joke, it was like a joy bomb, like BOOM!. I was like, what's that? And what I begin to recognize is all of us, we have a spirit. But how we show up into an environment, we either are hugging people with our words or we're tearing people down with our words and and words impact our spirit because words carry energy. And so we are spirit beings having a human experience. I believe what we're going through now is everybody is being spiritually reset. Whatever spirituality means to everyone, they are thinking about meaning, not just money. Yes, money's important, but they're thinking about is my life really meaningful to thinking about power, not just or they're thinking about purpose, not just power, but that I think the other part of the spiritual reset that's happened is that people are also thinking about moving from success to significance. And that's so important when you're on the spiritual journey. Joe: And then there was another line in there, and again, I remember now that you brought it to my attention that Stephen Covey had said that and you had heard it in that that event. But hearing it from you gave it a different meaning when I listen to the audio book. So I had to bring it up because it was just like, man, I got to remember that and just keep that in the forefront of my mind. But then there was another one which was live from the inside out. Simon: Mm hmm, yet when you look from the inside out, you break the cycle of fear and worry because see what happens is now uncertainty and worry has driven up stress and anxiety. And when a person is stressed out and they are living in fear and worry, it actually slows down the human operating system. So when you live from the inside out, what you're saying is, I'm not going to allow the outside circumstances to dictate how I what I produce, how I show up, how I thrive or survive. I'm going to take control of the steering wheel of my life and drive into the future and not be driven by all the news around me that's living from the inside out now. Yes, we need to be informed. Yes, we need to be well read. Yes, we need to pay attention to significant notifications that hit our phones. When you live from the inside out, what you realize is life is not a remote control. You can change the channel on your tell-a-vision. So when I live from the inside out, I am literally forecasting my future instead of living in the predictions of the day. Joe: When we talk about the book, but what's the audience that really needs something like this? Simon: Yes, so the book is written to that person who say twenty five to fifty five and they have either been furloughed or they're back at work, they're waiting for the other shoe to drop because now there's massive pressure to do to do more with less and working now might be working remote. So they're having to deal with the new world. But it's also written to that entrepreneur who says, I've done X, now I need to do Y and Z. How do I begin to harness the power of what we've done to be relevant for where things are going? It might be that solopreneur or that person who said, you know what I'm thinking about this is the time to go for it. And literally, I give you the tips and techniques on how to shift your brilliance, because it's my exact story when I left is the question. My entire for one with significant housing stock took out a line of credit on the house. So when I wrote "Shift Your Brilliance", I was probably already 10 years into my business. But I was thinking what had made me successful ten years in 10 years would make me successful in another 10 years. And I was wrong. Joe: Again, I keep thinking that people just think the Calvary's coming, you know, Simon: Oh, no, no. Joe: It's. Simon: Listen, every industry that literally can be turned upside down is being turned upside down. When you hear about retail like Brooks Brothers, Neiman Marcus filing for bankruptcy, J.C. Penney. These are these are brands that you thought would be around forever. And they are they're just going to look different, Joe: Yeah, Simon: ? Joe: Yeah, and by the way, you would know Neiman Marcus because I've seen you dress, so I know that Simon: Good. Joe: I know they love they love seeing you walk in the door because I've seen sharp and really sharp. It's funny because I met you there because I own management booking agency here in Phoenix and Scottsdale, Arizona. And then we expanded into Colorado last summer. I spent six weeks there developing all these relationships to take what I've done here with success and move it out there. So I'm in the same boat as you. There was nothing going on. I'm just starting to put some entertainment back in the resorts. But when I work with these destination management companies who you know well through the corporate world, who books entertainment to the level of someone like you, they're starting to come to me going, OK, what are the virtual options? And so have you been doing some virtual speaking? Simon: I've done about 25 virtual events in the last 100 days, Joe: Wow, that's Simon: And Joe: Amazing. Simon: It is it has been just a rewarding experience and now I've told the team, hey, let's get it down. I can do two to three a day, you know, Joe: Yeah, Simon: Let's go. Joe: Yeah, Simon: Yeah, let's go. Joe: And where are you doing them from? Are you doing where you are now or. Simon: Really that now and every now and then, I will put up, depending on the setting, I will, you know, just change my screen there and . Joe: Exactly, exactly. Simon: This is the world we live in. And, yeah, it's been a great experience. I really love this virtual setting and I can't wait for life to come back, but I'm totally fine with doing the hybrid. Joe: Yeah, I was just wondering, because I know that's how we met, so I was wondering how you're faring through all of this and how many times you've done the whole virtual the virtual experience. So and and while we're talking about live, when you did give that talk, I noticed that you very rarely stood on the stage. And I don't know how do you know the number of people that were there were like 15 or 18 or twenty five hundred. Simon: They were expecting to lose about twelve hundred. Joe: Twelve hundred, OK, so for me and someday I aspire to maybe public speaking, so we'll see if that happens, but that's why for me, it was so interesting to watch you and you were on the floor most of the time. And so why do you when do you choose to do something like that? Simon: So, so many times everybody is looking at the stage, the stage on stage, and what I really believe people really want is a connection. And can you imagine that was probably the last presentation that I've given with that amount of people where there was no physical distance yet we had even heard of social distancing. Joe: . Simon: . So what I like to do is I like to have a conversation with people. So me coming off stage allows me to be almost like a jazz artist in the moment. I can reflect. I know where we need to go. I'm going to I'm going to stay on time. But I also get to do things on the fly in the moment. And it can only happen if I'm looking face to face with the human being. Joe: Yeah, I thought it was really different because there were so many people there and I was close enough to the front and towards an aisle, so I was happy. But I think some of those people in the back might be like, I can't really tell what he's doing or where he is, Simon: Which Joe: But. Simon: Is why they've got the IMAX, so Joe: Yeah, Simon: I knew they had and they had the cameras and Joe: Yeah, Simon: They would project me on the screen Joe: Yeah. Simon: And good on the video as well, because on a video, if I'm only on stage, you don't see the audience. So for your purposes to come off the stage, you see the audience. It is spontaneous and it's in the moment. Joe: Yeah, it was great, I was captivated the entire time. I love listening to you talk, conscious mind versus unconscious mind, that also hit me when I was listening to the audio book. And I understand it because I work on at least my own. I try to do meditation when I can remember to. It's tough. I was in a really good routine at one point and I slipped a little bit. At least I'm doing yoga almost three times a week. So it's Simon: Very. Joe: It's at least a little bit of a balance. But can you go into that a little bit more? Simon: Yeah, so one of the things I really believe is, as you know, in the unconscious mind, we just do things automatically, like if you get in, you drive in your car, you're going to go the way you always go. It's just unconscious. But when you become conscious, you're paying attention to what am I thinking? Thoughts, what am I saying? Words, and then what is the habit or behavior that I'm doing? And then what? It's that slight adjustment that I need to course correct in order to get better. So I'll give you a prime example. I've been working on losing weight and this has just been an ongoing battle for 20 years. So I decided during this COVID-19 time that my health coach sent me a Fitbit. So I got the Fitbit and it's monitoring my walk. So I go on a walk every morning. I get in at least seven to eight thousand steps within forty five minutes. But then I come. I came back home and I started doing push ups. Just ten push ups and sit ups will now up to 40. Now, I don't say that to be braggadocios or anything, but here's the deal. When I became conscious that I really want to lose weight, I start I stop focusing on losing the weight and focused on a healthy lifestyle, some conscious of that. I work out that I sleep. Did I drink my water? I got my water here. Did I actually take my vitamins? How am I eating better? So it's becoming conscious to say there's something I have to do every single day to move towards where I'm going. And I'm happy to say that I lost ten pounds over the last six weeks, but I have a good 10 to 15 to go and I'm excited about it because it's a conscious, healthy lifestyle instead of I have to lose weight because now the emphasis is on losing instead of maintaining and being healthy. Joe: No, well, that's great, congratulations, And see, and that's what I like about your post and when I watch your videos and is that you take things that so many of these people have been hearing for years and years, but there's a way that you word things and you shift things in your speech or you change the way someone thinks about something. And it's sometimes just that shift alone helps people to then understand it better and say, I can do that. And it's Simon: This. Joe: It was it's literally doing the same thing, as was mentioned five hundred other times, but it's the way it was said or the way it was presented. And that's what's cool about you. That is. Yeah. Another thing that popped out and stop me at any time where you want to dig in deeper to anything in the book. These are all the things that just jumped out at me. So information to revelation, that's a strong phrase. Simon: Yeah, so what I have discovered over many decades of studying, researching and really being mentored by very, very wise men and women, is that information is knowledge. OK, but then the next level below information is understanding, which is comprehension. So, for example, when I go to get my driver's license, I have read everything that I need to know to get the license. That's information. That's knowledge. But it's the understanding that if I don't stop at the stop sign and a cop sees me, I'm going to be pulled over and given a ticket because I ran through a stop sign. So now I have understanding to stop at the stop sign, to stop at the red light. It's not just information, but then the next level down is revelation and revelation is application. So car example, if I'm in my car driving, as my dad used to tell me, you have to drive for the car in front of you and the car behind you. I grew up in Buffalo, New York. So dealing with snow all the time. You know, if you're driving, you don't want to pay attention to the snow bag because somehow the car is going to veer over. So. So you have a revelation that I want to look straight ahead. Simon: I don't want to end up over there, but it's it's like that causes you to drive straight ahead and avoid an accident. So when I talk about my information revelation, it's really understanding that sometimes we can have information that is a mile wide but only an inch deep. And when I moved to revelation, I have the ability to go three to four levels down in in whatever I'm working on. So when we look through this COVID-19 time. All , let's just look at it from a revelation standpoint. So the first is PTSD is going to be at an all time high because there's fear, stress and worry on the planet. . We also understand that that the magnetic fields, climate change, everything is just being turned upside down. We also then recognize that industries are collapsing and being reinvented. The fourth level is we also realize that during this time that corporations see this as an opportunity to furlough and to lay people off and never bring them back, because we are in a world of automation, algorithms, artificial intelligence like never before. But the fifth level, which is so I think even more powerful, we also see the companies that have cash who have been sitting on the sidelines waiting. Simon: They're going to poach and buy up companies. So if you remember, just a few years ago, Apple had over one hundred and seventy billion dollars in an offshore account. And due to the Patriot Act, they could bring it back and not have to pay as much. But when you have that much cash, you could go and buy companies. Warren Buffett, the Oracle of Omaha, they have over a hundred billion dollars of cash sitting and waiting. So when everyone is running scared and worried as as a good friend of mine, a hedge fund investor, he said, Simon, the money is made in the dip. You don't make the money at the top of the mountain. You make it when everybody is running scared. So when you think about revelation, it's going five levels deep, saying, what do you see that others don't see? What what are you noticing? What's the budget day? Because we will hear of companies that will literally come through this that time. And we're like, where do they come from? Because they decided to play another game. They shifted their brilliance and what the opposite direction. So everyone was zigging. They were zagging. Joe: Yes, so let me ask you this, when you wrote this in 2014, what sparked it? Like I can see you writing it now, like I can see you writing it on March 15th going well. I need to write this because we're in some deep stuff now. So if I really put my head down and I can get this done in 30, and that's another thing I'd love to do some days, write a book. But if you put your head down, you could have maybe finished it by April 15th and now it would be out. But it makes total sense now. And that's why when I listen to it, I was like, gosh, this is like he he knew it was coming. It's like, well, what made you write it in twenty fourteen. Simon: My business had dried up. I was holding on by a thread Joe: And what was Simon: Business Joe: That just Simon: Wise, and Joe: Was that Simon: Yes, Joe: Speaking and Simon: I was Joe: Coaching? Simon: I was I wasn't getting the bookings at the feed that I needed, because when I quit my job, my wife, my then wife didn't work outside the home. So everything was on me. And we had young kids, mortgage, private school, the whole nine yards. So the business wasn't coming in and and the book sales weren't moving. We had a consultant project that had come to an end that had kind of given me a buffer. And so literally it was dry as toast business wise. And I said, you know what, I got to shift what I'm doing. I've got to think differently. And that's when I began to realize I'm not in the business. I'm in the content media distribution business. And the money is in content. That's what I remember at Disney. So I recognize if I didn't shift my my brilliance and reinvent and let go of what had been working and move into another direction, I probably wouldn't be here today talking to you. So what I realize is I can always do the speaking. But then I started adding coaching. I started adding training, I started doing online learning. And that's when I got connected with the folks over at then it was Lynda.com was called LinkedIn Learning Now and they said, you need to put your course into micro content. I was like, what's micro content? And there they're like three to five minutes of the snippet where you don't give it all away, but you chuck it down and people can access it. Twenty four, seven, three sixty five. Joe I had never heard of it. I was like what? I've always delivered on stage. But now all of a sudden a new opportunity came out of nowhere. And it's kind of like when Netflix had an opportunity to be purchased by Blockbuster and Blockbuster didn't see it will look more. Netflix is now and Blockbuster. ? So I had five when I wrote the book. Do I want to be Netflix or do I want to be Blockbuster? Joe: Wow, and did you is it basically the book, did it come as you were making this transition yourself? Were you take would you take everything that you sort of did and put it into the book as you were physically working on yourself and mentally and emotionally and whatever your transformation is, basically this book during 2014. Simon: So you ask a very important question, what a lot of people know, the book that came out in twenty fourteen was actually a book that I had written back in 2008 during the financial meltdown, Joe: Wow. Simon: And it was a different title. So the book has gone through three title changes and twenty five rewrites over almost two to three year period because I had to live through the shift. So the reason some of the words pop off the page from a just an energetic standpoint, because I wrote it from a deep place I was living, I was in the thick of it, so I was phoning it in. It was literally my life. I had to change the title because when I went to a publisher there, "Vuja de Moment", that's, you know, that's like esoteric. What the great for the average person could understand Joe: . Simon: It. So what if we do this together? Like, no, Shift Your Brilliance. And I said, OK, that's what I'm living. But I had to live through it in order to write about it. Joe: Yeah, that's incredible. It's and you could tell and I really hope a lot of the listeners and viewers of the YouTube channel will go in and get the book because I'm doing it like obviously I have no choice. So it's so funny. I'm a musician at heart. I actually went to school out at Fredonia. Out where? Simon: Oh. Joe: Yeah. And and I played a lot in Buffalo. I played at the Lafayette Taproom. I don't know if that was there when you were there. I don't know. Simon: We Joe: Yeah. Simon: Got a good. Joe: Yeah, I got a I got a buddy that lives in Williamsville. Yeah. So when I found out you lived in Buffalo, I think man, when I picked that school to go to college and I was waking up at eight o'clock in the morning to go to theory and walking through four feet of snow, I was like, what were you thinking? Simon: Wow. Joe: Gone to Miami or somewhere. Oh, this is a great phrase. Broadband results on a dial up network. I love that. I heard that. I was like, gosh, I got to make signs of all of these things and just put them around my office. Simon: You have to evaluate how often are we upgrading what we're doing and here why this is why this is important for everyone listening to us from the time Apple releases the iPhone. OK, over many years, . The iPhone had 18 upgrades from two thousand seven to twenty nineteen eighteen upgrades. Every upgrade of the iPhone, a camera was better. More storage on and on. But what's interesting, if you look at that over 12 years, 12 times, 12, 12 years, 12 months is one forty four, one forty four divided by 18 upgrades simply means every eight months Apple was upgrading what they were doing because if they didn't, everybody else out of the market would catch up. So when I made the statement, we sometimes want broadband results by using dial up methods. It's the challenge that if I'm not upgrading my mindset, my skill set, my will set, then there's somebody else that's catching up when I'm asleep. Joe: People should make that sign and just put it somewhere, especially during this time now, you know what I mean? Just trying to get the word out to say this is this is like of we've been given. What did I say? I said something about where you thought you had a deadline March 1st for some assignment a teacher gave you and the biggest gift and you totally hadn't done a thing. And the biggest gift that you got was the teacher gave you six months to get it done. And I Simon: That's. Joe: Feel like this period of time, I don't know if this will ever happen again in history. Like I went through 9/11 with an office in New York, like I owned the company. I was on 38th Street and Broadway. Everything shut down just like this. And now obviously we got hit a lot harder than the rest of the country because New York just stopped. The rest of the world, paused for a moment and then started to pick back up. New York just stopped. So I've gone through that. And then, like you said, we've gone through the 2008 crisis and then now this. And when each time these things happen, I was less stressed because I I knew that I would just figure out a way and shift and change and pivot and move on. So I never even though I my company was just slamming up and told when we were out in in Colorado every couple of days, I'd get a phone call from another client because I book a lot of resort entertainment here and it would come in little dribs and drabs and say, hey, I think we're going to have to cancel the music. Things are starting to get a little weird here. And I'm thinking, OK, and then it just hit. And then everyone call like within four days and said we're I need everything canceled until further notice. I was like, oh my God, now. And but I never stressed about it because I knew I was going to pivot and do something different. And I was able to finally start my podcast, which I had put down on a piece of paper. And I think in twenty fifteen. So here we are, twenty twenty. And I finally have the opportunity to get it . Simon: That's so that hey, that's so good. Same thing with me. We had over six figures worth of business disappeared seven days Joe: And. Simon: That night and some of it canceled, some of it moved to next Joe: Mm Simon: Year. Joe: Hmm. Simon: Some of it they just we never heard back from that. They just and then we also had to refund about five figures of of money back to folks who just wanted their money back. You know, Joe: Yeah. Simon: And what I recognize, I can either stay bitter or I can get better. And I was already working on some new things that I said are, let's hit the gas. Let's go. Joe: Yeah, yeah, I hear you, man. OK, here's another phrase that I heard in the in the audio book, Make a U-turn. I don't remember the context of it, but I'm hoping you do. Simon: Yeah, yeah, yeah, yeah, yeah, so I'm sitting at the beach and on the way to the beach with my family because living here in Florida, we're really big beach people. And you know how you see a sign that says you're so many miles away from the destination? Well, I thought, hey, I know a better way how I'm going to get there. Well, I went almost 30 to 40 minutes in the wrong direction, so I had to make a U-turn to come back because my my my wife had said to me at the time, you know, you should turn there. And I'm like, no, I got, you know, typical guy, . All directions. Joe: , , . Simon: So clearly, I'm sitting up, sitting by the pool the next day and I got a little drink with a pink umbrella and it hits me what happens when a person is heading in a direction and they never make a U-turn and see what I say, U-turn. It's not just the letter U. It's YOU u turn. Because when you turn, that's when you notice all the opportunities and possibilities that were waiting for you to make a turn. But if you never make the turn, you can miss it. Joe: And it's so funny because I think having GPS now has saved a lot of arguments in cars with the guys because we're always , we'll go out of our way to just say, no, we didn't miss any turn. Fail forward... Simon: Yeah, you know, in the dictionary, failure comes before success, and I'll never forget I went to speak for the CEO Council of Tampa Bay, and during the debrief time, one of the executives said that he had he gets out of failure award every quarter. And the failure award is to encourage his team members to fail. And I happen to go back and talk to them again. And I said, do you still give out the failure award? He says, no, we changed it. We changed it to fail faster. And what he was saying is so many people walk on eggshells at work. They don't want to break out and do anything that's out of the norm because they want to play it safe. And real breakthroughs comes when you walk on the edge, when you do something that you haven't done before. That's where the breakthrough is. So failure comes before success. If you go to the dictionary, fail faster because failure is not a bad word. It's only feedback. And the quicker you fail, then you can quickly see what won't work. Listen, I have failed more times than I can count on both hands. ? But I can tell you those failures have informed some of the successes that we've experienced as well. Joe: Yeah, so it's too bad the word has such a bad connotation to it, because you're , it's just it's just a flare. It's just, hey, this this wasn't or something didn't work. But instead, it makes you feel as if you're less of whatever you're trying to do, whether it's less of a human, less of a father, less of a business person, less of whatever. And it's too bad it has that that feeling or that label attached to it. Simon: Yes, Joe: You know, and Simon: Yes. Joe: Like you just worded it, it's it's you need those things in order to know if you didn't have those signals, how would you know that something was wrong or that you need to change? . Simon: Exactly. Joe: Ok, you're going to have to help me on this one because it's Chapter seven. And all I put was it's about today. I assume it's about the time we're living in. But I didn't put any more than that. Simon: Yes, so what I was really getting at about today is so many times we are future focused that we forget to be present in the moment today. And if we focus on today, tomorrow, it's going to take care of itself. But who we are today goes into our future, waits for us to get there and says, welcome, we've been waiting for you. So what are you doing today? Is this the highest and best use of your time today? Joe: Are you in your space now with what's happening and the pivot's you're making, the changes you're making, how much different do you feel than you did when things were rocking and rolling in January of this year? Simon: Yeah, you know what, I have to be really, really real with you. I struggled for about a good thirty to forty five days when this first first of the year I was rocking and rolling. I was in my groove. I was great. Life was wonderful. I've been home since obviously March 13th. And for a few of the weeks, I just was down in the dumps. I was ticked off. I was like, oh my goodness, woe is me. What's this virtual thing? What, what, what, what, what. And then. And then I said, Wait a minute. Hello, buddy. You know, a little of your cooking, if Joe: The. Simon: Not a little bit. So I got up and I looked at my wounds and stopped crying over spilled milk and all of the contracts that it cancelled and realized entrepreneurship is not easy. If it was easy, everybody would be doing it, Joe: A man, Simon: But. Joe: Gus. Simon: You know, you don't earn your stripes, entrepreneur, when you're on top of the mountain in the valley, when no one is coming to save Joe: . Simon: You, the phone is not ringing and you're looking at your bank account and say, I need to make a payroll. Joe: Yeah, Simon: And so we mentioned the IRS, Joe: Yeah, Simon: . It's a real brother. Joe: Yeah. Simon: It is real. And that's what I just said. OK, I've got a choice to make. First quarter got second, third quarter, it's going to look a little bit different, so I told our team we're not going to dial for dollars to try to get business. We're just going to love on people and help them understand that serving is the new selling. So who could we serve? So we just reached out to clients and say, hey, we'll do a free virtual whatever you need, bring your team. And I just started doing a ton of those. And it's so rewarding. And then almost counterintuitive, we started getting calls for business Joe: Yeah. Simon: And it's just like we weren't even setting out to do that, but it just happened. So, yeah. Joe: Yeah, and I was curious because, like I said, you never know what's going on behind the curtain with anybody, ? And you Simon: Yes. Joe: And I don't know each other that well, but there's something that just comes through the screen, comes through on the videos, definitely when I'm there in person with you. And to me, I would have been that person that had gotten down and I flowed through. Like people were just like how people are calling me How, because I, I, I think we sent out probably over one hundred, ten, ninety nines for twenty nineteen because we have so many entertainers on our roster and it's literally everything across the board and they're all reaching out. How are you holding up. Because they knew everything dried up and I was like man and I know people think I'm nuts, but this was such a blessing for me because I just needed this time to do other things. And, and and I have I have not stopped with someone as positive as you. I wanted to just kind of get a feel for how does Simon T Bailey handle a situation like this to me? He'd be like, oh, we got this. And so I was just wondering if and and I appreciate you explaining that you aren't the superhero that I think you are, that you did have your moment, which is very human. But like you said, you you lick your wounds. You stood back up and said, OK, now it's time to get busy and stop crying. . Or whatever. Simon: And you know, when I came out of this fog, I realized I needed to start cooking, so I started cooking. I've learned how to cook a little bit enough to survive. I stop binge watching on on everything. That was all. I turn the TV off. I started reading. I started writing, I started thinking and I started doing Zoom calls, almost like as a mastermind with different people from different areas of business, just getting input insight. And all of a sudden I was like, OK, wow, OK, here's what we need to do. And once I got into the groove, because I love all things business and I love what I do, I just start seeing all the opportunity. You and I said, OK, we're going to have to come to this. But probably the most important and I would be remiss if I didn't say this COVID-19 and my my my prayers and heart goes out to all of those who've been directly impacted in either losing a loved one or have been impacted by it. But for me, it has been a time for me to get closer to my children. I've got a twenty one year old sophomore in college, Daniel, a daughter who graduated. She's the COVID-19 graduate, you know, graduated from high school to head the college. Interesting time of life. Two kids in college, ? So I'm like, OK, I'm writing checks now. Joe: Oh. Simon: It's just like in school you go to school at seventeen thousand dollars a year. I'm like, oh, Joe: Oh, Simon: Like, Joe: Man. Simon: Yo. But here's what I did during this COVID-19 time. I hired both of them as my research assistants. So every Sunday night they have to read a book that I have purchased for the different books, business books. They have to listen to a podcast, listen to a YouTube video, watch or view an article, and then they have to write a summary and answer seven to nine questions. They have to turn it in by Thursday at five p.m. I pay about twenty dollars a day. They could take Friday off and we're already seven weeks into this. And it's all the things that Dad said you should know. Now I'm paying them to learn because it's actually research for another book that I'm working on, but it's probably closer to my children. This is your covid-19 time, so I'm just eating it up. Joe: That's awesome. Are they going to school there where you can see them? So they're going you're in Florida, ? You're Simon: Not in Florida, Joe: At. Simon: So so my son is online and my daughter, believe it or not, she's actually going to go to campus, the private school, private college, and she's going to their class ratio is maybe one professor to 20 students. So they're just going to practice physical distancing and she'll start in the fall. But I'm excited for them. But we've gotten closer Joe: Yeah, that's great. Simon: And so it's been good. Joe: Yeah, are your Simon: Yeah. Joe: Beaches open or closed? Simon: The beaches are open, you know, here in Florida, we we kind of march to the beat of a different drummer and we love our beaches. Joe: I don't blame you, I I grew up on the East Coast, so I'm from New York originally, so. Simon: Oh, Joe: Yeah, Simon: Yeah. Joe: I don't blame you. Brilliant versus average. Simon: So average living is dead, as we would say here in the south, that dog won't hunt. So the days of doing average work with an average attitude is gone um average people show up to collect a check. Brilliant people show up to add value. What I discovered after interviewing top performers, those who got promoted, who were promoted over time, they discovered that a paycheck is given to people who show up, but opportunities are given to people who work and think beyond what they're paid to do. That's a difference between average versus brilliant. Joe: So you can help me with this, because I I and I was there like I'm not I don't ever see these things as if I had all the answers. I'm fifty eight. I'm I'm a late bloomer, like, you know, I'm working Simon: Young Joe: Now. Simon: Man. Joe: Yeah. I'm working on this stuff as if I'm reinventing myself. And I feel like so many people get stuck in thinking they can't do things and I don't know where that comes from. I know it's fear is part of it, but there's got to be a way to say, listen, all the people that use you look up to or you see or you aspire to become or they all they all have to figure it out the same way we all put our pants on one leg at a time type thing. . So how is it to how do you try to get people to shift their their frame of mind to say, listen, you can do this just as much as anyone else. It just takes hard work. But other than that, some of these people are like lifelong learners, but they literally don't do anything . They take course after course, conference after conference, seminar after seminar or whatever, and they just don't do anything with it. Simon: You know, it's it really comes down to something so simple and not to be simplified, but there's a Yiddish proverb that says the only person that likes change is a wet baby. And what I've discovered, the reasons people don't go for it is because they don't want to change. So think about it. When you first learn to ride a bike, probably you fell, ? You perhaps started your business. You started had some success, but maybe experienced a little failure. It was a change that you had to make. Just look at this whole virtual world like everybody now understands Zoom. But when they first heard Zoom, you're like, no, no way. Or you could get changed. All of a sudden you're telling other people, did you know that you can go in the chat and you could do this? You could do that. So until people are willing to take just a little step, I don't have any entrepreneurs in my family. I'm the first one in my family to leave a nine to five and venture out into these uncharted waters. Why do I why did I do it? Well, first of all, it was a dream, but a dream until you put feet to it. And it's just something in the sky. You got to move every single day. And until people are really ready to change, they don't want it bad enough. You got to be hungry and go after it. Joe: Yeah, I guess that's just it, , it's not it's not even the fear, because if you want to bet enough, you'll push the fear aside. Simon: Anything you want, your first car, your first home, your first job, you become laser focus and you go after it. Joe: Well, this brings me to the last thing I had on my know, which was and this is perfect shift or be shifted, ? Simon: When you look at that work shift, shift, if we were to break that down, simply means see how I fit tomorrow, see how I fit tomorrow shift. That's the acronym. So if if I don't shift, see how I fit tomorrow, I will be shifted by everything in every one. So let's look at a prime example. How many malls are going to survive after this? COVID-19 malls are going to forever be changed. But guess what? If they don't adapt and come up with a new model, the Amazon of the world is literally going to shift and replace them. And if it's that simple, so everyone listening to us now, they have to say, don't wait for the tap on the shoulder or the phone call with your boss. You shift before you shifted. So how do I begin to look at my workplace through a fresh lens if I'm an entrepreneur? Who are the top 20 percent in my field? What are they pivoting to? What are they doing? How do I begin to ask a different set of questions that allows me to shift before I'm shifted? Joe: Yeah, and that's , this is what we're talking about now, the Calvary is not coming . You have to shift, you have to do it on your own or you're going to be shifted for sure. And it might be wherever. Simon: Yes. Joe: Yeah. Is there anything else about the book you want to talk about before? I don't want to keep you we're just about at an hour. And I know you're a busy man. So is Simon: One Joe: There. Simon: Thing, there are exercises in the book that I encourage each person to go through, and also we have an online course called "Shift Your Brilliance" system that people can walk through to take their teams through it. And we've gotten rave rave reviews from people who've gone through the course, and it's at simontbailey.com. Joe: Awesome, so I'll put all of this stuff in the show notes for everybody so they'll have all the links. What is the best way to get in contact with you? Simon: Yeah, they just go to simontbailey.com, "T" for terrific, Joe: Exactly. Simon: As we really Joe: Love it. Simon: Got to. Joe: So my my middle initials, P. So I can't say P for perfect, because that's not going to fly. Simon: P for Powerful. Joe: There you go. OK. I like that, OK. Like I said, I'll put all of that in there. I can't thank you enough for doing this. I you know, I respect you so much. I love watching all your videos, Instagram stuff that pops up. So it's super inspiring to me. Someday if I can get my speaking act together, maybe I'll ask you for advice someday on how I get my first one and how I Simon: Oh. Joe: Can get to the point. And maybe we'll share a stage someday before I take a dirt nap or say. Simon: Thank you. Thank you so much. Joe: Thanks. Thanks a lot for coming on here again. I appreciate it from the bottom of my heart, I really appreciate your time. And it was an honor to speak with you. Simon: Thank you, Joe. Joe: Ok, man, you take care of yourself. Simon: Take care.
Before a customer can pull the trigger on an order, you have to trigger a conversation. Jay Baer is back on the show and his new book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth is burning up the charts right now. It's not about word of mouth "marketing" it's about cultivating word of mouth business by differentiating in a significant enough way to create a genuine conversation outside the walls of your business. This goes for salespeople not just CEO's and VP's. Are you creatively interacting with your customers in a way that isn't phony and cheesy but genuine and provoking? Jay will help us with the what, wheres and whens of getting people to talk about you and your business. FROM GRINDING TO GREATNESS $29 Young professional salespeople misunderstand 2 major words: hustle and grind. You're not in sales to “pay dues.” You're in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone. On today's show... 7:00 - A letter from a listener about how Jeffrey's Little Gold Book of Yes! Attitude changed his life 12:00 - What is a talk trigger? 14:00 - Competency does NOT create conversation 16:44 - Creating a talk trigger within your own business 22:05 - Same is lame 25:30 - A talk trigger is always an experience not a bullet point 26:40 - Developing talk triggers that are resonant for CUSTOMERS 32:35 - Testing your talk trigger and marrying it 37:53 - You have to have the courage to put a little twist on things 41:15 - When is the most important time to deliver a talk trigger? 45:00 - What's the deal with the alpaca? 48:58 - Does great shrimp cocktail count as a talk trigger? More on today's guest Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince and Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy FREE EBOOK: Jeffrey's Little E-Book of How to Listen Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.
Word of mouth is still the most effective and most cost-effective form of customer acquisition; turn your customers into volunteer marketers. Brian and Jay discuss his latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
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