Podcasts about mouth marketing hall

If there was a more mature, funnier, well-informed small business marketing lover than me, then it's Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I've been stalking, I mean following Jay's work for over ten years, and every book (he's written six), every research study he's commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It's an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.   A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here's what he'd say: “The world's most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here's my own two bobs worth. You see, Jay is a marketing hero of mine who I've been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters.  What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay's second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it's an impressive roll call. He's: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing …   Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters Interview with another marketing great in Seth Godin Interview with Queen Cherry Bomb   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

To succeed in the speaking industry, you’ve got to be good at speaking, sure. But you also need to have a knack for branding. Owning your intellectual property is a huge part of success for speakers and nobody knows or does this better than Hall of Fame keynote speaker, Sally Hogshead. She’s a thought leader, dynamic speaker, New York Times bestselling author and a world-class creator of advertising. She’s so good that her advertising work has been on exhibit at the Smithsonian Museum of American History. If that’s not proof of someone’s success, I don’t know what is. If that wasn’t enough, Sally has been awarded the #1 Global Brand Guru in 2016 and 2019 and was inducted into the Word of Mouth Marketing Hall of Fame. After helping over a million people discover their personal brand, Sally is still blazing a trail for herself in the speaking industry and beyond. If you don’t know who Sally is yet, let me jog your memory. Speakers and meeting planners worldwide are familiar with a premise she created that has become somewhat of a speaking legacy and it consists of just five words: Different is better than better. Sally often introduces this research-backed premise to her audiences with a vividly told case study that combines intriguing insights, witty humor, and booze. You’ll hear this story on this episode of Standing Ovation where Sally graces the stage and shares how her Jägermeister story has aged like fine wine. Find out about:  Sally’s Jägermeister story and why being different is better than better The hilarious origin story of Sally’s Jägermeister story Why you have to identify your advantages as a speaker and focus your presentation around it Why it’s futile to try to be ‘the speaker for all audiences’ What separates a great keynote speaker from a world-class keynote speaker How to use the proximity effect to create a bonding experience with the audience The importance of avoiding events that aren’t the right fit for you or your personal brand Quotes from the episode: “When we say something that’s slightly shocking and provocative, but it's also about to lead into a highly strategic story with a clear deliverable - It bonds you to the audience.” - @SallyHogshead (https://twitter.com/SallyHogshead) “The higher your fee goes, the more the client is basically buying an insurance policy.” - @SallyHogshead (https://twitter.com/SallyHogshead) “Just as you need to be a right fit for an audience, an audience needs to be a right fit for you.” - @SallyHogshead (https://twitter.com/SallyHogshead) Important Links & Mentions   Sally’s website (sallyhogshead.com) (https://www.sallyhogshead.com/)   How to Fascinate (howtofascinate.com) (http://howtofascinate.com/) Connect with Sally Hogshead   Facebook (https://www.facebook.com/hogshead)   LinkedIn (https://www.linkedin.com/in/hogshead) Twitter (https://twitter.com/SallyHogshead)   YouTube (https://www.youtube.com/user/SallyHogshead)   Instagram (https://www.instagram.com/sallyhogshead/?hl=en) Please Support Our Show Sponsors: The sponsor of this episode is Content 10x (https://www.content10x.com/) , the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message. For more information (http://www.jaybaer.com/)

We all know how beneficial word-of-mouth marketing is, yet only 1% of businesses have a word-of-mouth strategy. This is because many of us believe that being competent in our professions inspires people to talk about us and our businesses. Oh, if only this were true.  Jay Baer, Hall of Fame speaker and author of the best-selling "Talk Triggers," explains how you can use talk triggers and other tactics to grow your speaking business.  In this episode, you'll discover: The benefits of making an unconventional choice. How you build word-of-mouth by making a decision to do something different consistently. That competency does not create conversations. Ideas that will help any business, including your speaking business. How to differentiate yourself so meeting planners notice. How speaking benefits your consulting career and vice versa. The 3 things Jay would have done sooner. Jay's biggest suggestion that will help you grow your speaking business.  Jay is the one of fewer than 200 living members of the Professional Speakers Hall of Fame, and has also been inducted into the Word of Mouth Marketing Hall of Fame. As a speaker, he has given hundreds of insightful, humorous presentations world-wide.  Jay founded and runs Convince & Convert, a digital strategy consulting firm and has been an advisor to more than 700 companies, including 34 of the FORTUNE 500.  He is the host of the popular Social Pros podcast, as well as the weekly Talk Triggers Show.  On top of all of this — and a lot more — Jay is a New York Times best-selling author of six books, including his latest, “Talk Triggers,” which he wrote with Daniel Lemin.

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. https://traffic.libsyn.com/shapingopinion/Jay_Baer_and_Word_of_Mouth_auphonic.mp3   It’s a term you may hear every day. It’s just assumed you know what it means. Word of Mouth.  Webster’s dictionary describes it as “oral, often inadvertent publicity.” What’s interesting about that definition is how the people at Webster saw fit to include the word “inadvertent” in the definition. When it comes to Word of Mouth dynamics, it’s just assumed that it’s inadvertent or unintentional. Many times, this is true but I’ve been in the PR business for decades and I’ve seen quite often how something that was spread through Word of Mouth was anything but inadvertent or unintentional. In this episode we talk with Jay Baer about the dynamics behind word of mouth publicity, hear some stories of some organizations doing it right, and how to harness it for yourself. Debt Collections Case Study Americollect is in the debt collection industry. At present there are roughly 8,000 collections firms in the U.S. The common practice is for debt collections agencies to call a debtor, cajole, threaten, coerce until they get money or not In 2017, consumers filed 84,500 complaints against collections agencies. Kenlyn Gretz worked for a debt collector making $4.25 per hour collecting unpaid medical debts. He worked his way up and bought the firm. Then he changed everything. He now has more than 250 employees because they embraced their tagline – “Ridiculously Nice.” Being ridiculously nice is a part of their culture. The theory – Just because they are a nonpayer today doesn’t mean they will be a nonpayer tomorrow. They can call a debtor one to four months later and they take the phone calls because Americollect was nice to them. Jay tells the story of Americollect’s win rate in the competitive marketplace and of one key statistic; and why 60 percent of Americollect’s employees were once debtors who Americollect was assigned to recover a debt and was so nice that the people decided to go work for the company. In this episode Jay talks about companies like The Cheesecake Factory and Air New Zealand which have their own means for creating buzz around their brand. And a unique and simple story of a California restaurant called Skip’s Kitchen.  What they all have in common is they have their own “talk triggers” to generate word of mouth publicity. About Talk Triggers Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The book includes: proprietary research into why and how customers talk; more than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses; and the 4-5-6 learning system for creating and activating talk triggers in your business. Links About Jay Baer Convince and Convert Talk Triggers Book Web Site Talk Triggers Book on Amazon Talk Triggers Show on iTunes DressJayBaer.com Americollect The Cheesecake Factory Air New Zealand Moose Jaw Clothing Edelman Trust Barometer The Paradox of Choice, By Barry Schwartz (Amazon) About this Episode’s Guest Jay Baer

Jay Baer is the founder and President of Convince & Convert. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers. In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars and white papers. Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association. And in 2018, he was enshrined in the Professional Speaking Hall of Fame, where there are just 187 living members. Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.   His is also an avid tequila collector and a certified BBQ judge. Show Notes What Jay was doing (and really disliking) before joining an internet company. What the online marketing landscape looked like when Jay got started in the industry. Why Jay decided to build Convince and Convert differently from his past companies. Why you’re better off telling one story about your company over and over in different, interesting ways versus telling six different stories. Jay’s Christmas tree analogy to starting new businesses.

Jay Baer, a 7th generation entrepreneur, New York Times best-selling author of 6 books, founder of 5 multi-million dollar companies, and one of 187 living members of the Professional Speaking Hall of Fame, shares how you can gain influence through content marketing. Jay Baer's Lessons to Gain Influence and Grow Your Business During the conversation, Jay shares: How influencer connections have helped him grow "Convince and Convert," one of the most successful marketing agencies in the country The role of content marketing in the growth of your business How to figure out what kind of content to focus on How to leverage your podcast to connect with influencers and to deliver value to them Success factors to initiate a connection with an influencer via email Speaking engagements as a powerful tool to sign up new clients and meet influencers His streamlined process to write books, which allows him to publish a bestselling book every 2 years Jay's powerful closing message: "Everybody is an influencer. It's just of whom." About Jay Baer Jay Baer, CSP, CPAE shows you how to use technology as an unfair marketing and customer service advantage. Audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned. Jay Baer is: One of fewer than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An experienced pro, having given hundreds of insightful, humorous presentations world-wide A renowned business strategist A popular emcee and event host A New York Times best-selling author of six books An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500 An entrepreneurial success story, having started five multi-million dollar businesses from scratch Founder of Convince & Convert, a digital strategy consulting firm that helps prominent companies gain and keep more customers A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives An active venture capitalist and technology advisor, as well as an avid tequila collector A go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards Connect with Jay at https://www.jaybaer.com/ Check out his latest book: https://www.talktriggers.com/

On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018. On the show you'll learn: How the usage of social media channels in the USA has started to decrease overallWhy Facebook usage is down for the first time Some of the reasons young people aren't using FacebookWhy other platforms such as Instagram and Snapchat are outperforming FacebookHow this will impact advertising on Facebook Plus as usual, Jay provides his top tip/key takeaway for the audience. If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here. You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here. Plus, you can listen to his podcast here.   See acast.com/privacy for privacy and opt-out information.

What are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful. About Jay Baer · Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame. · He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. · A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge. Key Takeaways: -Your first big win and a quick return on investment is an exception to the rule and doesn’t mean it’s going to be easy from now on. -The goal is not to be good at marketing or social media, it’s to be good at business. -Don’t just create something because it’s a good idea, make sure it aligns with your business goals and other projects you’re working on. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. His latest book Hug Your Haters is on Lee’s must read list for all marketers, communicators, and CEOs. He’s also an avid tequila collector and a certified barbecue judge.   “What has changed everything is that now customer service is a spectator sport. People can see if you’re good at customer service or not.” - Jay Baer What you’ll learn about in this episode: Why understanding your numbers doesn’t mean understanding your customers Jay’s incredible book “Hug Your Haters” Why actually responding is the most important part of customer service How social media has changed customer service Why customers who you solve problems for are more loyal than customers who never have any problems What hugging your haters looks like in today’s political landscape when customers are reacting to political moves by companies Why all of your channels are a customer service channels Why there’s no such thing as an isolated complaint Why marketing should control customer service Why you need to measure customer service satisfaction Why you need to listen harder to your customers Why you need to think about customer service as a way to make money Ways to contact Jay: Website: www.jaybaer.com Website: www.convinceandconvert.com Book: "Hug Your Haters" Course: KeepYourCustomersCourse.com