Podcasts about Fascinate

About Michael Barbarita:Michael Barbarita has owned and operated retail, manufacturing, and service companies for over 30 years. One of the retail companies he operated, called “Ski Town USA,” grew from $2.5 million to $8.0 million in less than 5 years. One of the products he manufactured was “Cookies To Scoop Frozen Cookie Dough,” which was featured on the QVC Home Shopping Network and was selected as one of the top 20 products in the State of Massachusetts in 1997. He has sat on the Board of Directors of 5 different companies and was a Chief Financial Officer and Treasurer for a large specialty retailer, as well as for all of his previously owned companies. Michael has been involved in the structuring of leveraged buyouts, has experience in owning both commercial and residential investment real estate, exporting and doing business on a global scale, and is an award-winning public speaker and Published Co-author with a Bachelor of Science in Business Administration at Babson College in Wellesley, Massachusetts. In this episode, Dean Newlund and Michael Barbarita discuss:Strategic business and financial leadershipMarketing psychology and customer engagementSmall business growth strategiesSales conversion frameworksCash flow and profitability planning Key Takeaways:The Conversion Formula—Captivate, Fascinate, Educate, Offer—provides a repeatable framework for connecting with prospects emotionally and logically, dramatically improving sales effectiveness when followed in the correct order.Implementing a risk reversal strategy like the “Ski Guarantee” not only eliminated customer hesitation but led to a 25% increase in sales with less than 0.2% product returns, proving that customer trust can be more profitable than tight control.Email drip campaigns that align with the buyer's journey and apply the conversion formula to industry-specific pain points can significantly shorten the time it takes for prospects to move from awareness to purchase.A truly strategic CFO brings more than financial oversight—they integrate differentiated, actionable strategies that competitors overlook, bridging the gap between financial clarity and business innovation. "95% of business strategies used today are identical to the competition, and quite frankly, by virtue of that, they don't work.” — Michael Barbarita Connect with Michael Barbarita:  Website: https://www.nextstepcfo.net/Show: Powerful Business Strategies: https://podcasts.apple.com/us/podcast/powerful-business-strategies/id1757160951 | https://www.powerfulbusinessstrategies.com/LinkedIn: https://www.linkedin.com/in/michaelbarbarita/   See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

During the week of May 20, 2025, students report seeing black bear cubs, a water bug eating "the face off of a dragonfly larva", and much more. John Latimer responds.

Purpose-driven leadership not only drives performance but also sparks deeper connections, fuels collaboration, and leaves a lasting impact on both people and communities. When leaders lead with intention and authenticity, they earn trust, inspire stronger teams, and cultivate a culture where giving back becomes second nature. With over two decades of experience leading mission-driven organizations, Sharon Lee shares how purpose-driven leadership can transform teams, deepen trust, and create lasting community impact. As Executive Director of the Canadian Pulmonary Fibrosis Foundation and a trailblazer in Rotary leadership, Sharon brings bold vision, compassion, and a deep understanding of people-centered leadership to the table. She opens up about her journey, the power of the How to Fascinate system, and how she uses innovation and influence to lead with confidence.Join us as we dive into aligning values in hiring, building diverse teams, connecting with donors authentically, and why embedding philanthropy into workplace culture is a must. Chapters0:00 - Intro02:14 - How Sharon empowers herself to work with her board and team04:17 - Sharon's experience with the Fascinate System08:45 - How to ensure values align with new employees13:03 - The importance of having team members with diverse talents17:23 - Building trust with donors24:40 - How Fascinate helps you and others understand yourself27:10 - Philanthropy in company culture32:44 - What's next for Sharon34:50 - Where to find Sharon Connect with Sharon  - https://ca.linkedin.com/in/sharon-lee-ma-cfreVisit CPFF Canadian Pulmonary Fibrosis Foundation - https://cpff.ca/Hosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedIn - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.#LeadershipWithPurpose #WomenInLeadership #TeamCulture #HowToFascinate

Justin Yip is an Archetypal Empowerment Expert with proficiencies in the Gene Keys, Enneagram, Working Genius, and How to Fascinate™️ with deeply embodied wisdom in these practical transformational systems. Besides supporting visionary entrepreneurs who are navigating the challenges of purpose alignment and lack of fulfilment, Justin is an expert at using Facebook to develop new businesses.Find out more about Jeffhttps://jgsalespro.com/⁠⁠⁠⁠⁠⁠⁠Connect with Jeff on LinkedIn:https://www.linkedin.com/in/jeffgoldbergsalescoach/

Support the show: http://www.newcountry963.com/hawkeyeinthemorningSee omnystudio.com/listener for privacy information.

Understanding your unique advantages is key to transforming them into powerful strengths in the workplace. Rather than striving to be better in a generic way, true success comes from amplifying what makes you different. By leaning into your distinct strengths, you not only boost your own performance but also create a more dynamic, engaged, and high-performing team.In this episode we are joined by Hillarie Kay, the author of The Burnout Recovery System, speaker, corporate trainer, executive coach, and the Chief of Culture + Strategy at How to Fascinate. She works with leaders and teams in startups all the way up to Fortune 100 industry giants – helping high-performing entrepreneurs and teams reduce burnout and increase performance by coaching them on how to find equilibrium between their inner motivations and outer influence.  Tune in as we discuss how leaders can leverage the Fascination Advantage system to build high-performing, people-centric workplaces by understanding how individuals naturally captivate and contribute to team dynamics, and more!Chapters0:00 - Intro01:50 - What is How to Fascinate03:42 - Using the Fascinate system to avoid burnout07:51 - How to use your primary, secondary, and dormant advantages16:48 - Using your Fascinate Advantages strategically to become more of who you are21:53 - Why great teams are built on diverse advantages28:11 - Hillarie's experiences with Fascinate32:00 - Dual lens of leadership / inner-motivation and outer influence37:50 - Where to find Hillarie39:58 - What's next for HillarieConnect with Hillarie - https://www.linkedin.com/in/hillariekayHosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedIn - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.#Leadership #WorkplaceSuccess #FascinationAdvantage #BurnoutRecovery

What makes a compelling offer? According to Michael Barbarita, there are five essential elements that play a role in conversion. Michael is the founder and CEO of Next Step CFO, providing fractional CFO services to small businesses. Michael has owned and operated retail, service, and manufacturing companies for over 30 years. One of his companies, Ski Town USA, grew from $2.5 Million to $8 million in less than 5 years. His product, Cookies To Scoop Frozen Cookie Dough was featured on the QVC Home Shopping Network and was one of the top 20 products in the State of Massachusetts in 1997. The Conversion Formula Michael takes all his clients through a four-step process to conversion. The first step is Captivate: get the customer's attention by speaking to their problems and pain points. The second phase is Fascinate, where you present your unique solution to that problem. The combination of these two elements creates market dominance. Without either one, the rest of the formula falls apart.  The third component is Educate. Now that you have the customer's attention, you can educate them on how to solve that problem. The final phase is the Close, which needs to be a compelling offer. Once you get this messaging formula right, you can use it on any marketing platform you choose. 5 Elements of Compelling Offer There are five components to a compelling offer. The first is scarcity or urgency, something that compelled the customer to take action due a deadline or limited quantity.  The second component is risk reversal, where the business takes on most or all of the risk associated with the purchase. For example, in the ski industry, customers never know if their skis are truly the right fit until they're out on the mountain. So in Michael's business, he implemented “the ski guarantee” where customers were allowed to try out their new skis up to three times risk-free. Out of the 11,000 pairs of skis they sold that year, only 14 customers returned them. The third element of a compelling offer is adding more value to your product or service. The fourth is to package or bundle multiple products together, which gives the impression of a discount. The fifth and final element is to be indifferent to the outcome. Go into every sales conversation with the customer's best interest in mind and you'll see your conversions increase. Enjoy this episode with Michael Barbarita… Soundbytes 10:18-10:33 “We're all afraid of increasing our prices. But if we market it right and show value, and/or either market it right or show value or market it right and show value, we can charge anything.” 20:58-21:33 “If you sound like a used car salesperson, or if you look like you're pressing in any way, shape or form, to make a sale, the customer has this feeling that you're out for yourself and not for them. So you've got to present your selling, your sales presentations and so forth…you've got to be very detached from the outcome. And it's hard. It's hard to do, by the way, but you have to be detached from the outcome so that you can make that sale and the customer knows you have their best interests in mind.” Quotes “We always implemented business and financial strategies that the competition wasn't doing.”  “Once you fail, you gotta get back on your feet quick. Otherwise, you're gonna stay down.”  “Only 1-3% of any of buyers in any market, in any industry, at any moment is ready to buy now. The other 97-99% are on this journey, and that journey can last anywhere from 15 seconds to 15 years.”  Links mentioned in this episode: From Our Guest Website: http://www.nextstepcfo.net  Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelbarbarita/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Melanie Johnson co-owner of Elite Online Publishing, interviews Michael Barbarita, an esteemed business expert known for transforming companies and crafting dynamic sales strategies. Learn the mechanics of the "conversion formula"—a powerful four-step strategy designed to captivate and convert prospects into loyal customers. Learn More: https://www.nextstepcfo.net/  

Jeffrey Edward Green, author of Bob Dylan: Prophet Without God, discusses Dylan's fraught relationship with political activism, Christianity, and self-mythology.

Leora Fridman is the author of Bound Up: On Kink, Power, and Belonging, and also serves as director of The New Jewish Culture Fellowship. She joins Dan Libenson and Lex Rofeberg for a conversation exploring the intersection of Jewishness and kink — and the immense importance of art, to the future of Judaism.Head to JudaismUnbound.com/classes to check out our up upcoming 3-week mini-courses in the UnYeshiva! Explore Judeo-Futurism, Shabbetai Zvi, and more!Purchase Leora Fridman's book, Bound Up: On Kink, Power and Belonging here. Enter the code RBOUND for a discount!Access full shownotes for this episode via this link. If you're enjoying Judaism Unbound, please help us keep things going with a one-time or monthly tax-deductible donation -- support Judaism Unbound by clicking here!

Anthony Richardson is over two years younger, and has started 48 more games in his college and professional career that Richardson has. That won't matter Sunday as Richardson tries to lift the Colts to a win that makes the playoffs a real possibility! Bob Knight Syndrome has afflicted IU Basketball fans for the 24 years since Knight was dismissed by Myles Brand. IU won last night, but we still found plenty to complain about. Butler hosts NDSU tonight. https://mybookie.website/joinwithKENT Promocode: KENT Buying or selling a home in Indy - text "value" to Sean Hartwick - (317) 373-3724. InstaGram - https://www.instagram.com/the317agent/ Here is the link for my book: https://www.amazon.com/Oops-Art-Learning-Mistakes-Adventures/dp/173420740X Learn more about your ad choices. Visit megaphone.fm/adchoices

Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally's approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to Fascinate.

I always admire people who write in a way that I know I can't. Robert C. Gilbert is one of those people. Gilbert runs Listening Sessions, a weekly newsletter that dives deeper into single artists, songs, and albums than I even thought possible. I know he's good at what he does because he can open my mind to new perspectives on music that I've been listening to for years.Since I'm away at a wedding in California this week, I decided to give Mr. Gilbert the keys to Can't Get Much Higher. He wrote about the importance of archival releases, a topic that might seem mundane but whose evolution has been fascinating. If you enjoy this piece, subscribe to his newsletter, Listening Sessions.As a reminder, this is the podcast version of the newsletter Can't Get Much Higher. Click here to read the newsletter. It contains charts, graphs, and pictures that will color your listening. Click here to listen on Apple or Spotify. For a playlist of every new song that I've recommended, click here. For a playlist of every old song that I've recommended, click here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.cantgetmuchhigher.com/subscribe

Storm chasing has seen a resurgence because of the success of the summer blockbuster Twisters. Meteorologist Sean Waugh was a consultant on the new film. He tells us about doing everything from designing props, advising on the science, and taking the cast on a storm chase.

Seth and Sean dive more into what Randall Cobb had to say about how whacky it was playing for the Texans in 2020, and start to develop an ideal guest list for a theoretical future podcast exploring that topic.

In this excerpt from last July, Stephen Harrison shares results of the FASCINATE-2 study as part of SurfingMASH's larger coverage of exciting drug trials presented at The EASL Congress. The original writeup reads:This month, Surfing NASH embarks on a series of episodes dedicated to takeaways emerging from June's two major conferences: the 2023 EASL Congress in Vienna and the American Diabetes Association's 83rd Scientific Sessions meeting in San Diego. This is the second session focusing on drug development, and specifically, on several presentations for exciting drugs in development. In doing so, the Big Band of Surfers (Stephen Harrison, Jörn Schattenberg, Louise Campbell and Roger Green) are joined by Mazen Noureddin for a fascinating conversation which covers plenty of compelling clinical trial data.Jörn preludes this discussion by noting just how much important drug development research was released at this year's EASL Congress. Stephen proceeds from here to detail positive Phase 2b FASCINATE-2 clinical trial interim data for fatty acid synthase (FASN) inhibitor, denifanstat, as presented at EASL Congress by Rohit Loomba. In the process, Stephen elucidates why the idea of a FASN inhibitor is so exciting. It blocks de novo lipogenesis, which means it can have effects on inflammation and possibly direct fibrosis inhibition. Previously in Season 4, Episode 32, it was discussed why inflammation, which is tied to liver volume, might be a critical component to better understand for therapuetic development and the wider scope of liver health. From here, Stephen goes on to describe the trial, starting with basic design and sharing the MRI-PDFF and biomarker data that was presented at the EASL Congress. He finishes with safety and efficacy data and a general comment that the trial demonstrated, 'the drug is doing what it's intended.'

Ep 193 is loose and we're off to Manhattan to tell the tale of the delicious Josie Mansfield, whose beauty drove men to kill...Who was Josie? How did she end up as one of the most lavish ladies of New York? And what would YOUR price be to marry for money?The secret ingredient is...New York City!Get cocktails, poisoning stories and historic true crime tales every week with The Poisoners' Cabinet. Listen to the Podcast on iTunes, Spotify and find us on Acast: https://shows.acast.com/thepoisonerscabinet Join us Patreon: https://www.patreon.com/thepoisonerscabinet Find us on TikTok: https://www.tiktok.com/@thepoisonerscabinet Follow us on Instagram: https://www.instagram.com/thepoisonerscabinet/ Find us on Facebook: https://www.facebook.com/ThePoisonersCabinet Sources include Village Preservation.org, Library of Congress Blog, Fascinate, The Life and Times of Col Jim Fisk by Robert McAlpine, The New York Times, Murder by Gaslight, and this 1872 pamphlet with a very long name: https://www.loc.gov/item/ca17002160/ Hosted on Acast. See acast.com/privacy for more information.

In 1999 a box of artifacts from the sinking of the Titanic made its way to GBH's Antiques Roadshow, including blurry photos of the eerie ice-filled wreck site, a handwritten diary, and -- a biscuit. But how could something so simple and fragile have survived the ship's sinking? And could the biscuit and other items from the famed shipwreck find a place in today's collector's market? Join host Adam Monahan as he dives deep into the story of one tragic night, a honeymooning couple's tale of survival, and the ship that continues to capture the attention of people more than a century later.

Stephen Popiotek is one of the more unique souls on this planet. He's able to tap into many higher frequencies and realities most of us have never heard of or know very little about.   He works with information about how energy patterns are affecting us in all dimensions, especially those we're familiar with and being exposed to every day.   The information he delivers is so helpful for our greater awareness and we can have a much deeper and solid sense of this time we've been exposed to.   How do we manage our unique soul paths in light of the soul paths of our communities? How are they strengthened or endangered by the many powers that be?   Stephen can enlighten us about the many forces at play on all sides and their hidden agendas.

Does Anything Actually Fascinate You?

Ready to uncover the true essence of your personal brand and stand out in the real estate market?  Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level.  But what happens when the perception of your brand is not what you expected?  Stay tuned to find out. In this episode, you'll be able to:  Understand the Vital Importance of Personal Branding Discover Fascinating Insights Using Personal Brand Assessments Gain Comprehensive Insights with the 360 Reach Personal Brand Assessment Analyze and Enhance Brand Perception Through Feedback Analysis Utilize Assessments to Strategically Guide Your Content Marketing In this Real Estate Investor Content Marketing podcast episode, Paul Copcutt delves into the significance of understanding and evaluating your personal brand. He shares his expertise on personal brand assessments, particularly highlighting the Fascinate and 360 Reach assessments.  These tools help individuals uncover their unique abilities and receive anonymous feedback from a diverse group of people to gauge their personal brand perception. He emphasizes the value of rational and emotional attributes associated with personal brands and how feedback on objects chosen in the assessment can offer insights into pricing and positioning strategies.  The episode provides a comprehensive insight into the importance of personal branding for real estate investors and offers practical tools to differentiate themselves in the market.  Whether you want to enhance your brand perception or refine your content marketing efforts, this episode offers valuable takeaways for real estate investors seeking to stand out in the industry.    Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle https://paulcopcutt.com/episode142/ Welcome to Real Estate Investor Content Marketing https://paulcopcutt.com/episode141/ LinkedIn Unleashed: Turbocharge Your Real Estate Brand https://paulcopcutt.com/episode140/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

In today's episode I'm excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms. In this enlightening conversation, we explore how truly understanding yourself is key to standing out authentically in business. We discuss the profound impact of authenticity in resonating with your clients, and delve into how tools like the Fascinate assessment can illuminate your unique wiring. Join us for this insightful episode filled with practical tips for bringing your true self into your marketing and connecting deeply with those you serve. In this value-packed episode, Louise and I addressed: How Louise left her 20 year Corporate career and had to figure out how to market herself How taking the time to really figuring out who you are and how you're wired is the key to stand out authentically (and it's what we do so well in the MLWH program, which Louise participated in as well) How authenticity gives you deep inner peace and confidence to show up and stand out and resonate with your clients How Fascinate, an assessment created by Sally Hogshead truly helps you understand how the world sees you - and how you're fascinating How to bring this knowledge into your marketing (bring more of you to your marketing, as I always say) and much more... [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business Then we'd love to welcome you in our humane marketing circle If you're picturing your [00:01:00] typical facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing circle And if you prefer one on one support from me, my Humane Business Coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 15 years. Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane. Hi there friends, thank you for being here. Today's conversation fits under the P of I'd say personal power and passion. So if you're a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is the first time you hear about this, you can download your one page marketing plan with the seven Ps of Humane Marketing at humane. marketing forward [00:03:00] slash one. Page. The number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business. So it's not a, a seven step list on how to do humane marketing, but it's a reflective so that you get to actually be in charge and be this responsible, uh, business owner and human being to, um, put the thoughts into that kind of. groundwork for humane marketing. All right. So today I sit down with Louise Taylor, a fellow marketer, HSP, and member of the humane marketing circle, and we're getting ready to co host another collab workshop, and this time the topic is standing out. Authentically. So Louise Taylor is a heart centered brand and marketing leader with 20 plus years of experience in corporate, [00:04:00] B2B, B2C financial services, and purpose driven businesses. Add to that a decade of expertise in creative services, including design and photography, as an entrepreneur and creative soul early in her career. A high sensory coach, fascinate. So, certified advisor, high sensitive person and mentor. She naturally focuses on creating sincere and meaningful connections with all she engages with. As the founder of Firefly Effect, she brings a discerning and analytical approach and leverages her breadth of experience to help purpose driven and mission led organizations achieve their business goals and create a positive impact on those they serve. So in this value packed episode with Louise, we addressed how she left her 20 year corporate career and had to figure out how to market herself, how taking the time during COVID to [00:05:00] really figuring out how Who she was and how she's wired and how that really is the key to stand out authentically. And it's what we do so well in the Marketing Like We're Human program, which Louise also participated in, in those COVID years. We also talked about how authenticity gives you deep inner peace and it gives you the confidence to show up. and stand out and resonate with your clients. We then talked about how fascinate, uh, which is this assessment created by Sally Hogshead, truly helps you understand how the world sees you and how you're fascinating. So it's one of these assessments dad, um, looks from the outside in where most of the other assessments, Myers Briggs, Enneagram, et cetera, uh, look from The inside out. So how you see the world, how to then bring this knowledge into your marketing, as I [00:06:00] say, always bring more of you to your marketing. Um, but we need to actually figure out what is more of me. And so that's what this assessment and, and the work with fascinate helps us understand, well, this is more of me. So now let me bring more of that into our marketing. Both Louise and I share our assessment results. And so that kind of gives you some information about how, uh, the world sees me and the world sees Louise and how we actually live that in our businesses and much, much more. So have a listen, and if you crave more and want to learn more about these seven fascinate languages and have heartfelt conversations in a safe haven, then join us on February 7th, uh, have a look at humane. marketing, uh, forward slash workshop. So let's dive in right now. Hi, Louise. [00:07:00] So good to hang out with you. Welcome to the Humane Marketing Podcast. Thank you. So great to be here. I'm so excited to be able to connect with you again. As always. It's always a great conversation. Yeah. And we, we did some prepping for this one because we're also collaborating on another collab workshop. And I'm really, really excited to have you on February 7th for the workshop that we do together around February 7th. You know, standing out authentically, but this is kind of like a teaser, uh, of this, uh, one on an hour and a half workshop. Um, but we're not just teasing. We're always giving great value as well. Right. For people who, who are, um, valued listeners, they, they know this about us and me. So I look forward to dig in. I was thinking maybe you can start with, um, you know, how you. Your story and how you moved [00:08:00] out of corporate, I was gonna say America, but corporate Canada. . How you moved corporate Canada, outta corporate Canada and then as, as a marketer, and then started your own business and, and then realized. Oh, okay. This is a different ball game. I have to now, you know, put myself out there and I have to sell myself and I still want to do it authentically. So, yeah, take us there. Tell us that story. How that evolved. Thank you. Yeah. So, you know, I spent. 20 years in corporate marketing and, you know, my last role as a, as a marketing leader, building marketing teams and functions and strategic, you know, making them a strategic function. And so it was very demanding. Um, I loved the work that I did. I loved, um, the learning that I got from all of those 20 years in, um, you know, developing myself as a marketer. And then in 2019, um, I [00:09:00] was, my, my role was eliminated and I was packaged and as part of a reorg, um, and then COVID hit and, you know, my initial thoughts were jump right back in and, you know, and, and get on that hamster wheel again. And when COVID hit, I had an opportunity to really sit back and kind of go, what do I really love? What would I love and instead of. Thinking that I need to do this. I mean, it was a single mom. I, you know, when my kids are older at the time, they're still, you know, what I call on my payroll because we're always supporting our kids. But, you know, I also had an opportunity at that time to stop and really reflect. And for me. Being authentic was something that I really struggled with. I'm an HSP, and in a fast moving corporate environment, there isn't always room, uh, for us. It's not always understood. Um, and so I, you know, I I tended to kind of push all of [00:10:00] that aside. Um, and when I had that opportunity to stop, I realized, you know, I really want to take everything I've learned over the last 20 years and bring back. I should mention before I spent 20 years in corporate. I had my own business. I was an entrepreneur for 15 years. Prior to jumping into corporate. And so there was a part of my heart that was like, I can help people, but I want to do it in a way that feels authentic to me. I need to honor that part of myself. And so I embarked on this journey to say, well, where do I go from here? I know a lot of things I've built brands. I've built, you know, marketing teams and, um, and I love so many different aspects of it, but how do I distill that down? To me, you know, going from a team of 15 people to one. And so there was a part of me that was like, how do I even talk about who I am and how I'm different because as a marketer, you know, you do a lot for other people and you're [00:11:00] building on this communication. But I didn't know how to talk about how I was different. And so that felt like, you know, the cobbler's got no shoes scenario where I, you know, I didn't know how to talk about how I was different. And so I embarked on this self, you know, this journey to try to self discovery. And then I stumbled upon, uh, fascinate. And for me, I'm, you know, I'm a junkie of all of the Myers Briggs and StrengthsFinders and Enneagram, like I've done them all and I love them because they've helped me understand who I am from the inside out. But what I loved about Fascinate when I took the test was that it's an outside in perspective. It's how the world sees me when I'm at my best. And when I took it, it I had an aha moment because it helps you understand the languages that you speak when you're in that flow state and you're excited and you're energized like you and I are doing right now. Um, I [00:12:00] am a passion person. So I speak the language of communication and connection. Um, but I'm also. A very, you know, 1 minute, I can be very in tune with somebody in the next minute. I can be a hermit. I can be this very quiet person who's always analyzing a situation. And I always felt that there was something wrong with me. Maybe there's something broken about me that I'm these opposite ends of the spectrum. And as it turns out, it's actually just who I am. And so when I learned that this is who I am, and it's actually my superpower. I was able to kind of start leaning into that a little bit more, not a little bit, a lot more. And I embraced it to the fact, to the point where, you know, the anthem that I created for myself is my guiding, is my guidepost. I, it helps me now distinguish myself and, and lean in and just embrace that I'm different and I'm okay with that now. You know, it was, it helped me understand and [00:13:00] embrace that, that difference. And so now I've incorporated that and it's part of what I do because I, I believe so strongly in, um, giving me the language, giving me the words that I could confidently feel like, yeah, this is really me. And here's how it's me. This is how it really is me. So it's going to be, I feel, yeah, I feel so obviously, you know, with marketing, like we're human and this is very aligned with, with what we're doing here. And And was it also in, in the COVID years that you, uh, came across the Marketing Like a Human program? I remember you reached out to me. I'm like, Oh, a fellow marketer. That is so great that other marketers are interested in, in that work. Was it during that time as well? 100 percent because as I was trying to discover, you know, there has to be a better way. I mean, I was in financial services and I still work in financial services in what I do now on my own, but I get to choose and I [00:14:00] work very purpose driven mission centered businesses. Um, that became really important to me and I didn't really know anybody else. Who felt that way about marketing. It's like, we do really good things and there's, there's a need for what we do. And there's a love of. Building strong brands that are authentic, but I was really searching for a community and a group that felt the same way that I did. And so my research led me to you, um, and you know, I bought your first book and I did your program and I was like, okay, I want to embrace and learn everything there is to know about what's been in my heart, but I haven't really, I've felt like this lone wolf in a sea of, you know, marketers who are all about the bottom line and let's. You know, what are the sales targets and everything? And to me, it didn't feel, that's not me. That doesn't feel like who I am. I care about, you know, doing good work. And I care [00:15:00] about making, you know, achieving results, but it's not what's driving me. What's driving me is how do we do good in the world? And how do we make it? A better place through what we know as marketers. Yeah. I feel like you're a really good poster child for marketing. Like we're human because I mean, really like, you know, 2019 we're now in 2024. That is a. A very short framework for launching a business. And so it just shows me that you gave yourself that deep reflection. And yes, probably the first or two first two years were a bit slow. Right. It's like, okay, who am I? How am I different? How can I be authentic and yet stand out? But. You gave yourself that time and invested in finding out who you are, and now you're bringing that to the table and look at you now, you have a thriving business. I mean, it really shows that [00:16:00] slow and deep really, really works. And I think that's what we want to talk about here a little bit. Like, what, what, you know, why would we even have. Pay attention to, uh, a workshop that's called, um, stand out authentically, right? Most people would just want to stand out, you know, bottom line. It's like, okay, I want to stand out, but we're talking here about standing out and being authentic and being different. So why does that matter to us? And I guess, and also to our clients, why does that matter so much? Yeah, that's a, it's such a great, it's such a great reflection, you know, because for, for most of my career, I did what I thought people wanted from me, you know, and I ignored and pushed down what I was actually thinking or feeling, um, because my value, I thought my value. Was in [00:17:00] what I do for others and the results that I give, but what I had the opportunity to reflect through covid was and do that deeper dive on myself is to understand that that that that was based and coming from a place of fear, not love. And when I've learned to love myself and take that time to sort of say, like, what matters to me, I feel there's this multiplication where I've lived this life that was divided between who I am and what I do. And when I was, when I embraced. Bringing all of that together and authentically being who I am in what I do and what I do. Um, I'm, I'm multiplying. I've gone from being divided to multiply where one plus one now equals three for me and the value that I feel like I add. And I'm attracting people who are more like me or who appreciate what I bring to the table. So [00:18:00] yes, we can all have the same skills. But the satisfaction and the, and the joy that I get from working with somebody who appreciates that authenticity that I bring to the table and sometimes a bit of woo, and sometimes it's a lot of logic and information, and my ability to see a light at the end of the tunnel and get us across the finish line, but I'm doing it with a deeper connection. And so there's just this, I don't know this inner calmness that I have of, of. Feeling like I, by bringing all of who I am to the table, I'm detracting those that don't care about that, which is great. You know, there is somebody out there who is in alignment with that person, but for the person who cares about. That authenticity and the purpose and the why we do what we do, I feel a greater amount of joy. And so my work doesn't feel like work. It's just [00:19:00] making an impact and doing it in a way that just is in alignment with who I am in my soul. Yeah. I think you just described the definition of a humane business that, that it really. That's what it is for me. It's like, yes, it's a business, but it's a business that is aligned with who you are. And so it doesn't feel like work. And at the same time, it feels very joyful to work with clients and, and, you know, do create change. And you, you mentioned that inner calm or inner peace. I think that is such a big part of it. Um, And it's, it's underestimated, like it's undervalued. I feel like, you know, we, we go out there and, and I, I know that a lot of people are like, well, what I need is tactics. What I need is, you know, learn how to be on LinkedIn and publish on LinkedIn. Yes, you need that. As well, what you need first is this, you know, [00:20:00] understand who you are, uh, your values, how you're wired so that you can then come to whatever place you choose to be with this inner, inner peace. And yeah, so let's go back to the, the, this, um, work with fascinate, right? Because that's what we're going to be talking about in the, in the workshop. Um, so tell us a little bit about. You mentioned it's kind of one of the assessments that, um, tells you how the world sees you rather than some of the other assessments like Myers Briggs Enneagram, um, where it comes from how you see the world. Right. So how is this one different and how maybe you can also, uh, share a little bit about Sally, uh, Hogshead who created this whole work and how did you go about finding all of this out? Like, I'm curious about that. Yeah, you know what? It's, it's, um, it's really quite brilliant. So as a marketer, you [00:21:00] know, finding the words and the nuances of how you communicate became a fascination with me, especially because as a child, you know, I was really Um, I was very introverted and, and, um, you know, as an HSP, I didn't, I learned to wall off how I felt and how I communicated, but it also became a fascination for me in my career, you know, going into marketing, um, was something for me that I needed to do for others, what I really struggled to do for myself and. The outside in perspective, when you're with Sally, what I learned, um, as I did my research, um, once I did the test and I was so fascinated by my, by my own results, I dug a little bit deeper and understood that, you know, so Sally was a marketer is a marketer and at heart, she was a very, very successful advertising writer. By the time she was 27, she had, you know, [00:22:00] she, she was one of the most decorated. Advertising writers working with some of the largest corporate brands, and she became really interested in understanding what makes brands so fascinating. It's not the amount of money that they spend. So she undertook to do this research, hired a research company, and they studied hundreds of thousands of brands globally to understand what makes them fascinating. What one brand more fascinating than another. And she Still that together through all this research, they distilled this down to seven languages. And I think it was in a conversation with her husband at the time who said, you know, what if we were able to do this for individuals? What if we were helped? We were able to help people understand leveraging what makes brands fascinating. What if we were able to make them understand what makes them fascinating? And when you fascinate somebody in a world that's filled with, you know, distractions, if you think about. How much time you have to capture someone's [00:23:00] attention. It used to be nine seconds. I think it might be down to three, you know, or two and a half. Yeah. And so if you're going, but when you fascinate somebody, you know, between. Competition. If you're in a business and you've got to get someone's attention, you're trying to get a prospect's attention in a world where commoditization, which is, you know, everything is the same. Think of toilet paper. You go for the cheap. It's a race to the bottom from a price perspective. It's not about value. And then you've got the distractions, how do you get someone's attention? Well, you get their attention by fascinating them. And when they're fascinated, if you think about the times when you're fascinated by something, everything else falls off the planet, you know, and you're totally zoned in and you're focused. And that's what the art of fascination is. But when you can't fake it, This is something you can't fake till you make it right it's, it's innate in you and everybody has one of these. [00:24:00] You know, we all speak these seven languages of the fascinate, um, system or the languages. We all speak them all, but there's two languages and one in particular that when you're speaking that language, you're like in this zone of, I could riff on this all day. I'm in my zone of genius for some people, that's the language of power. And confidence and they come in a room and they just command the room and they, they are the decision makers. And for someone else, it might be about trust and loyalty. They might speak the language of trust, which is that loyal person that, you know, you can always count on others. It's the language of listening and you're that quiet person in the room who's paying attention and people might not think that you're that Even there, like, you know, you're not paying attention and then you drop this bomb of, well, what about this? Because you're analyzing and paying attention to the whole room. And so whatever language you speak, when you're able to speak [00:25:00] that language, you will fascinate those who connect with you on that level. So it creates this deeper connection with people. And by virtue of understanding how you fascinate somebody, Bye. It allows you to be more of who you are, because, you know, you're not trying to be somebody else. You can have the same skills and have gone to the same school, um, and come out, you know, two writers who are equally skilled, but one is going to have a language that is. Is going to connect more deeply with somebody and don't we all want to have a world where we're connecting deeply with people that we get to engage with on a daily basis. So fascinating allows us to do that. Um, and I was so fascinated by it that I actually got certified. Um, because I said, this is part of my toolbox at the time. I was already working on brands and helping businesses build their, their [00:26:00] brands. And for me, being able to bring that to the individual that I work with in a, in a company, it's like, let's understand your language and the language of the people in your team, because. It also helps you create this balance on your team of, you know, you might have somebody who's a really, really good person, really skilled, but if they're in a role where they're not able to speak their language, they might feel like they're in quicksand. You know, alert is the language of details. And for some people that lights them up, the ability to. Cross T's and dot I's and think about the future and think about risk mitigation. For others, it makes them want to gouge their eyeballs out, right? And if you're someone who is in a role that you're passion driven and you need those connections and relationships, but your role requires you to be doing this work that is what we call your, your dormant advantage, your least Engaging and natural language, [00:27:00] you're going to feel like you're, you're in quicksand and you're going to, it's, it's a drains your energy. So why not understand and learn the language that you speak that resonates with other people at the same time. It's going to attract those people to you and you're going to just, you know, you're going to be living a life that feels like you're in a well spring rather than in quicksand. Yeah, totally. Well, as we were preparing for, for the workshop and the podcast, I went back to the, to my tests and I, uh, found out that I first took it in 2014 and back then I was the maverick and I think it was innovation and power. And so, so that was kind of like my first experience with Fascinate and I, and I remember being completely surprised and really realizing. How people see you differently sometimes than you see yourself, [00:28:00] um, because if you look at all the other, um, kind of assessments, the Enneagram and the Myers Briggs, um, so I'm very introverted and very calm and, you know, quiet and, and then I got this word that says power, the maverick. I'm like, what, what is this? Right? This is completely different. And. And yet when I was talking to people, they're like, yeah, that's, that's how we see you. We see you as someone who creates new things and leads a new way. And I'm like, I guess, yeah, I like doing that. Right. I just, I needed to kind of make peace with this idea of power and understanding it as something that I can do quietly. Right. Power doesn't need to be loud. It just needs to be kind of like to me, it's a quiet presence, but that somehow still has the ability to lead. [00:29:00] So I remember that for me, that was life changing and just really accepting that role and saying, okay, yeah, if that's what you want me to do, then I'll step into that role and, and kind of come out of the. The shadow, uh, maybe a little bit as well. So, um, it's funny that you mentioned power because I have almost the opposite. So power is my dormant advantage, but the story about how I named my company, when I started the company, I worked with this brilliant person, um, who I had worked with. For years in my corporate role to help me come up with a name for my business. Together we came up because I wanted my whole premise was I want to be able to empower my. clients to be better marketers and to do it their way, you know, to find a path that is right for you. You don't have to follow the trends. And so we came up with wheeled marketing, put the power [00:30:00] of marketing in your hands. It's not a bad name, but I didn't do anything. I sat on it for a year and this was all before I knew fascinated, didn't know anything about fascinating, but I sat on it for a year. It didn't design a logo. Didn't didn't build a website. Didn't do anything with the name because there was something in my heart that was like, it doesn't feel right. It doesn't feel right. And I did my fascinate. Test. And in my fascinate test, you know, my number one language is passion, which is the language of relationships and connection and intuitiveness and my, and I'll bet, you know, then you've got this waiting of all of seven languages will my dormant, which is my least powerful, um, or effective communication is power. And. I, and I really struggled with this because power, I was a leader in my, in my role for eight and a half years in my last role. I'm like, but I am a leader. [00:31:00] And then I realized power is about that natural ability to come in and dominate a room. And whether you do it quietly or loudly and, you know, making decisions quickly and, and I realized the reason I had been struggling with wield wield is a word that. Is all about power and it didn't sit well in my heart, but I didn't understand why until I did fascinate and as a result of that, I'm like, that's not the name of my company. Then that can't be the name of my business. And so I really did some soul searching and digging and wanted to really bring that that as an HSP and an introvert myself, I wanted to bring that light that shines inside of us and allow people to bring that out. And so I changed the name of my company to the firefly. Effect because the firefly is that is that beautiful little glow that sits inside everybody and the firefly effect because I wanted. To simulate the [00:32:00] butterfly effect where, you know, one little firefly can't maybe doesn't make a big difference, but imagine a whole field of fireflies and how beautiful is that? And so it's, it's about the culmination of bringing, bringing joy and bringing a voice. To everybody and doing it in their own authentic way. So that's where the firefly came from. And I have fascinated to some degree to thank for that. Yeah, but that's what it does for for 1, right? It really helps us with, uh, these words that we can then bring into our marketing. Because like I say in marketing, like we're human because we want to bring more of us to our marketing. So when people ask me, well, how do we learn to be authentic in marketing? Well, there's not like a seven step list, uh, where you can learn that it's, it's going into that deeper inner work. And probably part of it is, is, um, yeah, learning more about these seven languages and then bringing. More of that language [00:33:00] into your messaging. And, um, yeah, that's what we're going to talk about in this workshop on February 7th. So if you're listening to this and this resonates, we'd love for you to join us. Then you can go to the link humane. marketing forward slash workshop and sign up there. Um, I want to wrap up with a question that I feel like is really timely. Because we're talking about authenticity, right? In a time where AI has just developed like crazy over the last, let's say, 9 months. And we know as a fact, it's not going anywhere. Like, well, it's not leaving anytime soon. It's definitely going to develop. So how does something like, Oh, Knowing deeply who we are and, uh, having this language that helps us stand out. How does that help us in a time, um, where, you know, everyone else is using AI and chat GPT. [00:34:00] How can we tap into that system more to, um, yeah, feel like we're being authentic and standing up. That's such a great question. And, you know, building authentic brands is such a big part of what I do. And, um, and, and I'll be honest, I have leveraged AI. I've wanted to learn. I'm like, I need to understand. What everything, you know, all the hype, I need to understand, you know, so that we're not left behind, but I don't use AI to do my writing. I don't use AI to, um, put words in my mouth. What I use AI for, frankly, is to. Um, is to help me do what I don't do as well. So for instance, dice, you know, distilling when I have a great conversation with a client, I can record it on my otter, put it into AI. And help have AI help distill that [00:35:00] down to what are those key points so I can be more present and not feel like I have to take a million notes in a conversation because I'm capturing it and I'm going to leverage AI to help me create, you know, what are these talking points that I need to make sure that I'm including in our, you know, in the brand work or, or. Whatever work I'm I'm working on for that client. So I think there is a way to find out, you know, to leverage the tools that are at our disposal. And I is another tool. The challenges when you're looking at somebody. At somebody's work, it's going to become more evident. In time, and I, you know, that. It's a generate like that. It doesn't feel authentic. It's going to A. I is only pulling from what's already out in the Internet, right? It's not creating something that's from your heart. And so it comes down, I think, to trusting yourself and feeling confident that you're not. It's [00:36:00] not about FOMO. It's not about, um. Looking at, looking around the room and seeing, you know, what am I missing out on? I need to jump on this trend. I need to jump on this trend. I need to be on social media and posting six times a week or five times a week. I don't, I, that I've realized that that for me is, you know, is leveraging what I feel confident and know in my heart based on my languages that I speak, how I'm going to fascinate someone. And trusting that process, I'm still going to leverage and look at it as a tool in my toolbox for myself. And then you have to be discerning when you're looking at other people and trust that the right people are going to find you because authenticity. It's an untapped or an unnamed or a, you know, it's a language that we speak. And when you're being authentic, people [00:37:00] feel that they feel the vulnerability. They feel, they feel the connection. Um, and I think you just have to trust that, that, that that's going to. You know, leverage the tools where they make sense, be, be discerning. And, um, because AI, you're right. AI is not going anywhere. So yeah, I'm finding a way to make it, to bring it into what I need in a way that feels in alignment with my own values, right? I'm not going to use it to do all my writing because it doesn't feel authentic. And, and it would feel disingenuous for me to leverage AI and have it write everything I need to write for myself. Yeah, there's, there's. Something to be said about written text. That's what we use it for or what it's used for right now. But, um, what I feel like this work with Fascinate and knowing your languages also helps us become more [00:38:00] authentic, right? Because we then really tap into who we truly are and embrace that. Side of us where before we're just kind of pulled into every direction. Oh, I should, you know, kind of do whatever selling like they're doing it. And then I'm doing a little bit of this and and it's, it's helping us understand. Oh. No, there, you know, I can really truly be by, be myself, um, when you show up with clients and when you kind of step into that, uh, true version of yourself, I feel like the writing, okay, that's part of it, but it also just helps with the human and how you're going to show up with your clients, right? There are so many of my clients that at the beginning of. A workshop that I would have done with them and they get their assessment and they're like, well, it says that I'm, you know, I'm this, but I'm not this, you know, my one person's [00:39:00] passion was her dormant. And she's like, the name of my company is literally passion, you know, consulting or something. And I said, we went through the process and what I, what she understood was it doesn't mean you're not passionate. And it doesn't, you know, we have a preconceived notion of what these words mean, but when we unpack it, which we do, we unpack it all in, in the, in the workshops that we do, you learn that and you, and we dive into the stories of your life where you start to see that pattern. Of where this has been true. So it's not just words on a page. It actually are. We go back and we look and validate. And at the same time, it helps to provide this beacon for you. We create an anthem. Um, you know, that helps guide you and helps explain to people what you do in a really short like two words. My anthem. After going through this process is illuminating visions and it, and for me, [00:40:00] it's what it's in my e signature. It's everywhere, but it, it has become. When I looked at my past, what lights me up and what excites me are these moments when I've been able to bring somebody else. You know, we have an idea. We bring it to life. We launch a brand. We've, we launch a new product. We, so those are the things like that. Innovation is my why. The passion is, is the, is the, what I, you know, what I do and how I do that is by listening. It's my mystique. It's the listening. So when I understood that about myself, now it helps me to choose and to be selective about what I do going forward. I call it. A bit of a, it's a warm hug and a kick in the gut all at the same time, because it's like, yeah, this is who I am. And it becomes my guide to make sure that I stay on my path and I don't get distracted by these shiny objects along the way. So yeah. And the, and the moments in that I've seen people's, like the lights go on and kind of go.[00:41:00] Oh, you mean this is already who I am. And for some people saying those words feels very egotistical at first, because it's like, well, I can't say that about myself that. And then when we dive in deeper, it's like, but it's already how the world sees you. Yeah, that's exactly how I felt about the power. Right. It's like. Oh, but I'm very humble. You know, I grew up very in, in this humble environment. I'm like, ha, I can't say that . But, um, it's like, well, yeah. You know, it's like not me. It's to other people who are seeing it that way. So, yeah. Yeah. And, and that's why I feel like truly yes, ai, you know, is, is part of our path and the direction we're going. And I, I actually feel. There's a very positive side to AI and I'll be writing about that in the, in the business like we're human book, because I do feel like creates more spaciousness for actually [00:42:00] being human and that's part of this. Right? It's like, well, because we have AI for the mundane things, we can then focus on. Actually spending time on figuring out. Well, what is my fascinate language? How can I tap into that and be real? Because that's what we care about is having real conversations with real humans and taking the time to to be human. So I feel like there's a world possible with both being very authentic. And having AI, uh, as, as the, as a tool, like you said, I agree. I think when we have the confidence that, you know, who you are, the tools and all of these other distractions become just that it's a tool that you can add to your toolbox, learn how to use it in a way that feels. Authentic to you that helps you in your business that, um, you know, [00:43:00] saves time, saves energies, you know, and I'm, you know, I'm definitely in that camp where it is a tool and it's a tool that when we use it well, to your point, you end up with this freedom of time. Because something that might've taken me, you know, an hour and a half to distill and go through, I can get it done in 10 minutes now. Right. I can get to that point where I needed to get to in 10 minutes. And then I still apply who I am as an individual, my authentic self to bring that spin or the, you know, the, the, the necessary kind of finishing touches or whatever you want to call it so that it isn't just a cut and paste. You know, it's helping me think of it. I'm thinking of it as another virtual assistant. I actually think it will help a lot of small businesses, especially because, you know, you can do the roles of a number of different people. [00:44:00] So, yeah, I'm so excited. I, uh, um, I really am also excited about this workshop that we have coming up. And what I also feel like we always do well in these collab workshops is that there's part teaching, you know, you're going to share all of your wisdom about the fascinate system. And we also always create space for being human and having these. Exchanges in the breakout rooms. And I think that's really also a big part of the learning, right? It's like, well, actually apply this now and have a conversation about how you are different or how do you feel you're different. So really, really looking forward to that, um, February 7th. Embodiment of of it and that collaboration that that you foster in the humane marketing circle is, is really brilliant because it allows people to take their take your guard down.[00:45:00] This is a, you know, this is a real humane group of people who are all gathered because we have a very, um, similar approach. To life, you know, not just work, but life. And this is one aspect of it that, um, it's freeing. It's, um, you know, it is, it is really like giving yourself permission to be more of who you are. And Sally has this theme that runs throughout that I absolutely love, which is different is better than better, you know, when you think about it. You already, you know, be more of who you already are, because that's what's going to make you feel good. And it's what's going to attract the people who appreciate that beauty that you bring to the world and that uniqueness. Um, and, you know, it's like, give yourself permission to be that person. So. Can't wait. Thank you so much for sharing here on the podcast. And again, if you're listening to this before February 7th, [00:46:00] definitely sign up and we look forward to seeing you there and we'll look forward to it. Thank you for having me. I appreciate it. Thank you, Louise. Thank you so much for listening. I hope you got some great value from this episode. Make sure to find out more about Louise and her work at FireflyEffect. ca. And of course, for even more value, join us for the workshop on February 7th at humane. marketing forward slash workshop. The suggested price is 27. But you can also just make a donation and if you like the people and style of this gathering, then why not join us in the Humane Marketing Circle? That's how we roll. You can find out more at humane. marketing. com forward slash circle. You'll find the show notes of this episode at humane. marketing forward slash H M 1 8 1. On this beautiful page, you'll also find a series of free [00:47:00] offers, the Humane Business Manifesto and the free Gentle Confidence mini course, as well as my two books. Marketing like we're human and selling like we're human. Thank you so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So go be the change you want to see in the world. Speak soon.[00:48:00] [00:49:00] [00:50:00] [00:51:00] [00:52:00] [00:53:00] [00:54:00] [00:55:00] [00:56:00] [00:57:00]

In the last several years, a cult industrial complex has emerged to capitalize on Americans' fascination with groups such as Jonestown, the Manson Family, the Branch Davidians, and the Rajneeshpuram community in Wasco County, Ore., argues UC Berkeley professor Poulomi Saha. But in her highly sought-after class called Cults in Popular Culture, they emphasize that it's important to look beyond the sensational examples and recognize how cult-like behavior shows up in many facets of our lives and society. We'll talk with Saha about why some groups are labeled as cults, why people are drawn to them, and what cults reveal about spirituality and culture in America. Guests: Poulomi Saha, associate professor of English and co-director of the Program in Critical Theory, UC Berkeley. Saha teaches a course called Cults in Popular Culture.

This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It's worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn't possibly cover it all in an hour-long conversation. I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-existing models. At the same time it offers an absolute bounty of guide rails and suggestions for a plethora of brand personalities. Fascinate does an amazing job of helping you figure out first and foremost what makes your brand stand out, then apply some of Hogshead's suggested pillars or strategies to your marketing. Special thanks to Charelle for recommending this one. She's actually using some of the tactics from Fascinate in her 2024 planning! Look out world!  Connect with us on Instagram:Charelle - @charellegriffithLauren - @laurentildenMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/207CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

On this episode Shawn interviews Justin Shaifer aka as Mr. Fascinate. Justin is the Executive Director of Fascinate Inc. an organization created to excite underrepresented students about STEM he develops culturally responsive STEM curriculum for institutions in New York City. He is known for his work on the Magic Cool Bus Project. Past partners of his organization include Microsoft, MIT Media Lab, and the Children's Aid Society. He is studying these programs effect as a PhD student at Columbia University.They will discuss the following:Discovering your passion Getting kids excited about STEMHood Science & the Magic Cool Bus ProjectTo learn more about Justin Shaifer please visit www.justinshaifer.com or follow him on all platforms @mr.fascinateSONW Resources:Signup for PodProMax: https://podpromax.com/Signup for my new pocdasting course:https://schoolsovernowwhat.thinkific.com/courses/podcast-secrets-revealed-the-course Download my ebook "Podcast Secrets Revealed":https://shawnanthony.lpages.co/podcast-secrets-revealed-ebook/ Support SONW with Patreon and get exclusive content:https://www.patreon.com/schoolsovernowwhatJoin the SONW Academy for 1-1 Coaching from Shawn:https://www.schoolsovernowwhat.com/academyAbout School's Over...Now What?Join Shawn Anthony as he talks to fearless business leaders who've shattered conventional wisdom to achieve massive success. In each weekly episode, our guests share jaw-dropping stories of overcoming seemingly insurmountable obstacles. Most importantly, they've answered the question we've all asked “School's Over…Now What?” Get inspired and access cutting-edge strategies that'll transform your business and life. New episodes every Friday on YouTube, Spotify, Apple Podcasts and all major podcast platforms. Contact InfoInstagram: https://www.instagram.com/shawnranthony_/ Website: https://www.schoolsovernowwhat.com/YouTube: https://www.youtube.com/channel/UCIwYX2OncZFiq6Vv8EYKceA/Twitter: https://twitter.com/shawnranthony_ Press/Interview Requests: fenton@schoolsovernowwhat.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

This month, Surfing NASH embarks on a series of episodes dedicated to takeaways emerging from June's two major conferences: the 2023 EASL Congress in Vienna and the American Diabetes Association's 83rd Scientific Sessions meeting in San Diego. This is the second session focusing on drug development, and specifically, on several presentations for exciting drugs in development. In doing so, the Big Band of Surfers (Stephen Harrison, Jörn Schattenberg, Louise Campbell and Roger Green) are joined by Mazen Noureddin for a fascinating conversation which covers plenty of compelling clinical trial data. Jörn preludes this discussion by noting just how much important drug development research was released at this year's EASL Congress. Stephen proceeds from here to detail positive Phase 2b FASCINATE-2 clinical trial interim data for fatty acid synthase (FASN) inhibitor, denifanstat, as presented at EASL Congress by Rohit Loomba. In the process, Stephen elucidates why the idea of a FASN inhibitor is so exciting. It blocks de novo lipogenesis, which means it can have effects on inflammation and possibly direct fibrosis inhibition. Previously in Season 4, Episode 32, it was discussed why inflammation, which is tied to liver volume, might be a critical component to better understand for therapuetic development and the wider scope of liver health. From here, Stephen goes on to describe the trial, starting with basic design and sharing the MRI-PDFF and biomarker data that was presented at the EASL Congress. He finishes with safety and efficacy data and a general comment that the trial demonstrated, 'the drug is doing what it's intended.' The following excerpt is from the Sagiment Biosciences press release on this topic:The Phase 2b FASCINATE-2 study is a 52-week randomized, double-blind, placebo-controlled trial evaluating the safety and histological impact of a 50mg daily oral dose of denifanstat compared to placebo in 168 biopsy-confirmed NASH patients with moderate-to-severe fibrosis (stage F2 or F3). The primary efficacy endpoint is histological (liver biopsy) improvement at week 52 in nonalcoholic fatty liver disease (NAFLD) activity score (NAS) without worsening of fibrosis or resolution of steatohepatitis without worsening of fibrosis. Secondary endpoints include biomarkers of inflammation, fibrosis and liver injury.Denifanstat was well-tolerated and met primary endpoint in planned interim readout with 67% of treated patients achieving ≥30% reductions in liver fat at week 26 compared to 18% placebo (p

This month, Surfing NASH embarks on a series of episodes dedicated to takeaways emerging from June's two major conferences: the 2023 EASL Congress in Vienna and the American Diabetes Association's 83rd Scientific Sessions meeting in San Diego. In doing so, the Big Band of Surfers (Stephen Harrison, Jörn Schattenberg, Louise Campbell and Roger Green) are joined by Mazen Noureddin for a fascinating conversation which covers compelling data and ideas emerging from the drug development space. Jörn and Mazen begin by prompting Stephen with questions around the FASCINATE-2 study outlined in the previous conversation. Stephen confirms that the data presented was based on a planned interim analysis of a prespecified subset of patients at week 26 of a 52-week trial. Mazen next asks questions designed to challenge Stephen to reveal how excited he truly is about the drug (denifanstat) and surrounding data. Specifically, Mazen asks whether denifanstat feels like an add-on agent when compared to more 'mainstream' FGF-21 agents. Stephen responds by referring to a need for what he characterizes as a plethora of agents before commenting on possible and practical differences between orals and injectables. He suggests that injectables seem to produce faster drops in liver fat reduction and ALT improvements than orals, although orals may 'catch up' over time in a sort of 'tortoise and the hare' phenomenon. From here Stephen describes the ways which he might use injectables first in more severe patients before introducing orals after achieving the desired effect. He also talks about simply starting with orals in less severe patients. The group digs deeper into these ideas by introducing ACC inhibitors and pan-PPAR agonist, lanifibranor, to the conversation. Finally, concluding comments return to the theme that injectables might produce stronger efficacy results, although there are several agents yet to be clearly differentiated among orals. Each conversation covers a lot of ground on drug development, analysis of trial results, and the upcoming increases in importance of omics and artificial intelligence. If you have questions or comments around the EASL Congress or ADA meetings, or the themes and data discussed in this episode, we kindly ask that you submit reviews wherever you download the discourse. Alternatively, you can write to us directly at questions@SurfingNASH.com.Stay Safe and Surf On

This month, Surfing NASH embarks on a series of episodes dedicated to takeaways emerging from June's two major conferences: the 2023 EASL Congress in Vienna and the American Diabetes Association's 83rd Scientific Sessions meeting in San Diego. This is the second session focusing on drug development, and specifically, on several presentations for exciting drugs in development.This session kicks off with a twist as co-host Jörn Schattenberg introduces the episode and its panelists because Roger Green is late (he will join later with a bit of birthday banter). Joining this in-depth discussion around the latest drug development stories to emerge from the EASL and ADA meetings is Stephen Harrison, Mazen Noureddin and Louise Campbell.Stephen starts the episode by discussing findings from the Phase 2b FASCINATE trial of the FASN inhibitor denifanstat, as presented at the EASL Congress by Rohit Loomba. After describing key efficacy and safety findings, Stephen notes that denifanstat does pretty much what observers expected it to do. Mazen follows up with a series of questions noting that denifanstat's efficacy does not appear equal to the FGF-21s efruxifermin and pegozafermin, and asks whether it will become a "front-line" or "add-on" agent. In response, Stephen suggests we will need a plethora of modes of action, that orals and injectables will each have a place depending on the type of patient, and that this will compete for front-line use in less severe patients and maintenance use in more severe patients with the other oral agent classes. From here, the conversation moves on to discuss the increasing importance of omics and epigenetics, and the role these may play in the future. This is the point at which Roger joins the discussion. Because Mazen has to leave, Roger asks him a broad question about markers for the future; Mazen bases his answer on the anticipated future approval of resmetirom. After he leaves, Stephen presents results from the Phase 2b study for the dual GLP-1/glucagon agonist pemvidutide, which wanders into the importance of the actual GLP-1-to-glucagon impact ratio, potentially significant safety signals that remain to be fully studied, and the subject of how much lean muscle mass these agents produce. This leads Louise Campbell into a brief but fascinating comment on the psychological impacts of lean muscle mass on different patients.In the final question, Roger asks the group what we have learned in the previous month that might affect research design or disease strategy thinking going forward. The answers vary widely, and each has value. If you have questions or comments around the EASL Congress or ADA meetings, the discussed therapeutics, new nomenclature, or any other topic addressed in this episode, we kindly ask that you submit reviews wherever you download the discourse. Alternatively, you can write to us directly at questions@SurfingNASH.com.Stay Safe and Surf On

The Magi: Who They Were, How They've Been Remembered, and Why They Still Fascinate (Fortress Press, 2022) is Eric Vanden Eykel's second monograph overall and his first geared at a popular, non-scholarly audience. However, even scholars will find much to appreciate and more than a few narrative surprises from this thorough account of the Magi (often translated in English Bibles as “wise men” or “astrologers”), for it succeeds as an excellent recent example of uncompromising, but accessible, public-facing biblical scholarship. The author plumbs beyond basic exegesis of Matthew 2:1–12 to examine apocryphal texts, patristic treatises, and more recent tendential literature demonstrating how, despite palpable political undertones in the evangelist's intentions to signify Jesus as the rightfully born “King of the Judeans,” the journey of the Magi has served as fertile storytelling fodder for Christians down the centuries, earning them names, royal backstories, sainthood, and perennial reverence for their recognition of Jesus's nativity. Vanden Eykel joined the New Books Network to discuss all these topics and more from his attempt to unravel the mysteries of the Magi. Eric Vanden Eykel (Ph.D., Marquette University, 2014) is Associate Professor of Religious Studies and the Forrest S. Williams Teaching Chair in the Humanities at Ferrum College in Virginia. Dr. Vanden Eykel's primary area of research is early Christian apocryphal literature, with a special focus on texts and traditions about the infancies and childhoods of Jesus and his mother, Mary. He has previously authored “But Their Faces Were All Looking Up”: Author and Reader in the Protevangelium of James (T&T Clark, 2016) and co-edited Sex, Violence, and Early Christian Texts (Lexington Books, 2022). In his free time, he enjoys making beer, running, and woodworking. Rob Heaton (Ph.D., University of Denver, 2019) hosts Biblical Studies conversations for New Books in Religion and teaches New Testament, Christian origins, and early Christianity at Anderson University in Indiana. He recently authored The Shepherd of Hermas as Scriptura Non Grata: From Popularity in Early Christianity to Exclusion from the New Testament Canon (Lexington Books, 2023). For more about Rob and his work, please see his website at https://www.robheaton.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

The Magi: Who They Were, How They've Been Remembered, and Why They Still Fascinate (Fortress Press, 2022) is Eric Vanden Eykel's second monograph overall and his first geared at a popular, non-scholarly audience. However, even scholars will find much to appreciate and more than a few narrative surprises from this thorough account of the Magi (often translated in English Bibles as “wise men” or “astrologers”), for it succeeds as an excellent recent example of uncompromising, but accessible, public-facing biblical scholarship. The author plumbs beyond basic exegesis of Matthew 2:1–12 to examine apocryphal texts, patristic treatises, and more recent tendential literature demonstrating how, despite palpable political undertones in the evangelist's intentions to signify Jesus as the rightfully born “King of the Judeans,” the journey of the Magi has served as fertile storytelling fodder for Christians down the centuries, earning them names, royal backstories, sainthood, and perennial reverence for their recognition of Jesus's nativity. Vanden Eykel joined the New Books Network to discuss all these topics and more from his attempt to unravel the mysteries of the Magi. Eric Vanden Eykel (Ph.D., Marquette University, 2014) is Associate Professor of Religious Studies and the Forrest S. Williams Teaching Chair in the Humanities at Ferrum College in Virginia. Dr. Vanden Eykel's primary area of research is early Christian apocryphal literature, with a special focus on texts and traditions about the infancies and childhoods of Jesus and his mother, Mary. He has previously authored “But Their Faces Were All Looking Up”: Author and Reader in the Protevangelium of James (T&T Clark, 2016) and co-edited Sex, Violence, and Early Christian Texts (Lexington Books, 2022). In his free time, he enjoys making beer, running, and woodworking. Rob Heaton (Ph.D., University of Denver, 2019) hosts Biblical Studies conversations for New Books in Religion and teaches New Testament, Christian origins, and early Christianity at Anderson University in Indiana. He recently authored The Shepherd of Hermas as Scriptura Non Grata: From Popularity in Early Christianity to Exclusion from the New Testament Canon (Lexington Books, 2023). For more about Rob and his work, please see his website at https://www.robheaton.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Magi: Who They Were, How They've Been Remembered, and Why They Still Fascinate (Fortress Press, 2022) is Eric Vanden Eykel's second monograph overall and his first geared at a popular, non-scholarly audience. However, even scholars will find much to appreciate and more than a few narrative surprises from this thorough account of the Magi (often translated in English Bibles as “wise men” or “astrologers”), for it succeeds as an excellent recent example of uncompromising, but accessible, public-facing biblical scholarship. The author plumbs beyond basic exegesis of Matthew 2:1–12 to examine apocryphal texts, patristic treatises, and more recent tendential literature demonstrating how, despite palpable political undertones in the evangelist's intentions to signify Jesus as the rightfully born “King of the Judeans,” the journey of the Magi has served as fertile storytelling fodder for Christians down the centuries, earning them names, royal backstories, sainthood, and perennial reverence for their recognition of Jesus's nativity. Vanden Eykel joined the New Books Network to discuss all these topics and more from his attempt to unravel the mysteries of the Magi. Eric Vanden Eykel (Ph.D., Marquette University, 2014) is Associate Professor of Religious Studies and the Forrest S. Williams Teaching Chair in the Humanities at Ferrum College in Virginia. Dr. Vanden Eykel's primary area of research is early Christian apocryphal literature, with a special focus on texts and traditions about the infancies and childhoods of Jesus and his mother, Mary. He has previously authored “But Their Faces Were All Looking Up”: Author and Reader in the Protevangelium of James (T&T Clark, 2016) and co-edited Sex, Violence, and Early Christian Texts (Lexington Books, 2022). In his free time, he enjoys making beer, running, and woodworking. Rob Heaton (Ph.D., University of Denver, 2019) hosts Biblical Studies conversations for New Books in Religion and teaches New Testament, Christian origins, and early Christianity at Anderson University in Indiana. He recently authored The Shepherd of Hermas as Scriptura Non Grata: From Popularity in Early Christianity to Exclusion from the New Testament Canon (Lexington Books, 2023). For more about Rob and his work, please see his website at https://www.robheaton.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/religion

The Magi: Who They Were, How They've Been Remembered, and Why They Still Fascinate (Fortress Press, 2022) is Eric Vanden Eykel's second monograph overall and his first geared at a popular, non-scholarly audience. However, even scholars will find much to appreciate and more than a few narrative surprises from this thorough account of the Magi (often translated in English Bibles as “wise men” or “astrologers”), for it succeeds as an excellent recent example of uncompromising, but accessible, public-facing biblical scholarship. The author plumbs beyond basic exegesis of Matthew 2:1–12 to examine apocryphal texts, patristic treatises, and more recent tendential literature demonstrating how, despite palpable political undertones in the evangelist's intentions to signify Jesus as the rightfully born “King of the Judeans,” the journey of the Magi has served as fertile storytelling fodder for Christians down the centuries, earning them names, royal backstories, sainthood, and perennial reverence for their recognition of Jesus's nativity. Vanden Eykel joined the New Books Network to discuss all these topics and more from his attempt to unravel the mysteries of the Magi. Eric Vanden Eykel (Ph.D., Marquette University, 2014) is Associate Professor of Religious Studies and the Forrest S. Williams Teaching Chair in the Humanities at Ferrum College in Virginia. Dr. Vanden Eykel's primary area of research is early Christian apocryphal literature, with a special focus on texts and traditions about the infancies and childhoods of Jesus and his mother, Mary. He has previously authored “But Their Faces Were All Looking Up”: Author and Reader in the Protevangelium of James (T&T Clark, 2016) and co-edited Sex, Violence, and Early Christian Texts (Lexington Books, 2022). In his free time, he enjoys making beer, running, and woodworking. Rob Heaton (Ph.D., University of Denver, 2019) hosts Biblical Studies conversations for New Books in Religion and teaches New Testament, Christian origins, and early Christianity at Anderson University in Indiana. He recently authored The Shepherd of Hermas as Scriptura Non Grata: From Popularity in Early Christianity to Exclusion from the New Testament Canon (Lexington Books, 2023). For more about Rob and his work, please see his website at https://www.robheaton.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biblical-studies

Building a business as an introvert can be confusing and overwhelming. Most business and marketing advice out there is based on extroverted personalities and can cause introverts to shut down and simply remain small.But introverts can thrive as entrepreneurs. The trick is creating a business that works with your strengths and desires.In this episode, I will share 4 of my favorite personality tests to help you uncover your strengths, values, beliefs, and personality traits so that you can build a business that supports your introverted nature.Mentioned in the Episode:Top 5 CliftonStrengths >> https://store.gallup.com/p/en-us/10108/top-5-cliftonstrengthsHow to Fascinate >> https://www.howtofascinate.com/The Four Tendencies >> https://gretchenrubin.com/quiz/the-four-tendencies-quiz/Four Tendencies book by Gretchen Rubin >> https://amzn.to/3U9s2tL (affiliate link)--------------------------------------

Expertise Reimagined & Marc Cordon present The Golden Mic Podcast Ep 117 Discovering Your Brilliant Difference Pt 2 with Finka Jerkovic https://play.goldenmicpodcast.com/0117_Jerkovic Join Marc Cordon, Jofern, and Finka Jerkovic on the Golden Mike Podcast as they discuss the importance of self-development and how to discover your unique value and impact. They explore topics such as the "Neil Armstrong effect," 81% of people not taking time to celebrate wins, Sally Hogshead's "How to Fascinate" tool, being authentic, and My Joy Revolution. Listen in to learn more about this movement that encourages people to make better decisions and live more consciously. Ok. Enough copy. Listen here to Merritt's episode here: https://play.goldenmicpodcast.com/0117_Jerkovic You'll be glad that you did.

Troy and Joe discuss their excitement for the upcoming Friends of the Pod one-shot aimed at Pathfinder beginners as well as their upcoming live stream of the Blade Runner RPG. In We Are Stupid, as Invisiblity and the Fascinate condition get put under the microscope, Troy gets heated about antiquated ideas of what a Game Master is supposed to be.For more podcasts and livestreams, visit glasscannonnetwork.com and for exclusive content and benefits, subscribe today at patreon.com/glasscannon.

In this episode, you get a FREE PREVIEW of the IFH Books release of Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End by Karl Iglesias. Enjoy!When reading a story, there are three kinds of feelings: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, which requires writing that engages the reader emotionally.In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes.Now, he breaks new ground by focusing on the psychology of the reader.Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows.Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.In this audiobook, you will learn:Over 40 techniques to humanize a character for instant empathyThe seven essential storytelling emotionsOver 70 techniques to create themOver 50 ways to craft powerful scenes, including the emotional paletteOver 30 techniques to shape your words and energize your narrative descriptionThe most common dialogue flaws and fixes for eachOver 60 techniques to craft dynamic dialogue that snaps, crackles, and pops off the pageNot only does Karl Iglesias "get" emotion, but he also shares insider secrets for moving the reader from tears to laughter and everywhere in between.

Podcast 184 - Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith discuss the 1,2,3s of Copywriting. Let's plug SC Secrets a bit and discuss the top THREE things about Sale copy (besides hook / story / offer or problem / agitate / solve).   1 - Know Your Audience (avatar) 2 - Enhance your credibility (get avatar to trust / like / need you) 3 - Fascinate audience by uniquely solving THEIR problem Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000 like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks

Uh! Oh! Joe's been sent to the corner again. Has he been naughty and not nice? Did he really put that caterpillar in Sister Bridget's hymn book? Is he hiding out from irate Brooklyn Nets fans? NO! He's just reading comics! Silver Age Comics! And this time he's got a buddy reading along with him--Mint legend Richie Garofalo! Join Riche and Joe for a "trippy" trip down memory lane to the swinging sixties as they recount the origins of their four-color fascination with Silver Age DC Comics! For a mere .12 cents (.25 cents for an annual) you will hear the boys spin tales of jaw-dropping wonder and awe. Fascinate you with "secret origins"! Regale you with rapturous recollections of adolescent adoration! And plain flat-out proclaim why Silver Age DC was the grooviest! Oh, if you don't have the twelve cents to buy the latest Flash, Joe has some Mountain Dew bottles in his cellar that you can cash in at the corner candy store.

Sex fascinates us. Whether we turn toward it, flushed and excited or away from it, tense and disquieted. Archetypal images of sex adorn the thresholds of ancient temples and inform most mythological systems. Shiva and Shakti, in their union, create the universe – she's providing all forms for his undifferentiated light. The gods beget gods as they mate, giving rise to infinite imagistic permutations of cosmic and personal qualities. These religious images of creation and pleasure inform our individual psyche granting sexuality a numinous intensity.  Human culture shapes our initial attitudes toward sex. When infused with monotheistic religious feeling, sex is held as a sacrament subject to the rites and rituals believed to protect the couple from its overwhelming power and god's jealous monitoring of the behavior. Polytheistic religions generated a multiplicity of god-forms and related myths to reflect a wide variety of possible relationships to sex and its outcomes. Pan, the lusty fertility god of the rut, Aphrodite the mistress of beauty and refined passion, Anteros the god of love returned, and Pothos, the god of sexual yearning – the infinite diversities of sexual expression, were held by related images and protectively tended by their devotees. With the age of enlightenment that inevitably led to the current juggernaut of science and empirical attitude, we disposed of the archetypal images of sex, driving them into our personal and collective shadow. Defenses like shame and resentment keep the gods of sex at bay. At war within our bodies, they cause genital tissue to ossify and choke off requisite blood flow.  Freud was foremost in the battle to understand and liberate trapped sexual forces. As a neurologist, odd cases of functional disorders came to his attention – a patient who mysteriously could not feel a limb or a loss of sight without organic cause. His rigorous exploration of symptoms and personal narrative led him to a theory of psychosexual development which clarified how sexual energy, when thwarted, could lead to a host of mental and physical suffering or neurosis. Jung expanded the theory, suggesting there were many kinds of psychic energy, in addition to sex, that produced symptoms when trapped by unnatural attitudes or traumatic interference. He accepted the creative reality of sexuality and was an early champion of sexual diversity and self-determination. As moderns, we have tried to liberate sex by reducing it to a transaction, making it subordinary and thus non-threatening. Kinsey championed the natural fluidity of sexuality by surveying and analyzing personal erotic experiences and publishing them – he tried to restore consciousness to the diversity of sexual themes, hoping it would broaden modern attitudes and cultivate acceptance. The chorus of explainers now spans widely from biopsychosocial researchers to evolutionary psychologists, gender role theorists, to social constructionists. Add to that list theologists, talk show hosts, and podcasters, and we can all agree – we can't seem to take our eyes off sex. Here's the Dream We Analyze: “I was running a marathon in the desert. First, I saw pueblos, familiar from an old dream. Then I saw a sleeping dragon, then a stack of rainbow-colored rocks. Finally, I entered a taqueria, and the man behind the stand gave me a sugar-covered tortilla. Then a woman with a veil came in.” REFERENCES: From Freud to Jung: A Comparative Study of the Psychology of the Unconscious by Liliane Frey-Rohn. https://a.co/d/63atnIv  Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex Paperback by John Gray. https://a.co/d/4ZWjSmW  The Kinsey Institute, https://kinseyinstitute.org/  GIVE US A HAND!  Hey folks,  We need your help. Please become our patron and keep This Jungian Life podcast up and running: https://www.patreon.com/ThisJungianLife JUMP IN THE POOL - THE WATER'S FINE! We've created Dream School to teach others how to work with their dreams. A vibrant community has constellated around this mission, and we think you'll love it. Check it out: https://thisjungianlife.com/enroll/ RESOURCES:  Facebook: https://www.facebook.com/ThisJungianLife/  Instagram: https://www.instagram.com/thisjungianlifepodcast/  LinkedIn: https://www.linkedin.com/in/thisjungianlife/  Twitter: https://twitter.com/ThisJungianLife  YouTube: https://www.youtube.com/channel/UCe8QSBLNlv765pT097FDeLA   Enroll in the Philadelphia Jungian Seminar and start your journey to becoming an analyst: https://www.cgjungphiladelphia.org/seminar.shtml  

Let's talk about design! Design is something that so many law firm owners don't spend enough time thinking about. ➡️ What does your design say about your company? ➡️ Should you create a brand book for your firm? ➡️ What are some design mistakes that you'll need to avoid? ➡️ Does design really matter? ➡️ How often should you freshen up the look of your website? These are some of the questions that our guest — Lauren Felter is answering today. She's a design educator for non designers and a former ladder climber. She spent the first decade of her career overseeing marketing operations and technical systems for a university admissions office, while also teaching design as adjunct faculty. Then in January, 2020, after intense burnout and an identity crisis at the top, she decided to blow it all. And do it her own way. So she turned her highly sought after university design course into one specifically for professionals like lawyers and business owners who aren't graphic designers, but find designing an inevitable part of their regular to-do list. 02:06 Laura's journey … and and getting results 09:19 Design tips that attorneys should know …11:51 Creating a brand book for your company 12:44 Design mistakes to avoid …15:34 Paying five bucks for a designed logo on Fivverr may not be a good idea … here's why 17:52 How do you remove your personality, out of the branding? 20:01 How often should law firm owners be thinking about freshening up their look? Jim's Hack: How often do so many of us feel like we have to justify taking care of ourselves to make sure that people don't think we're too highfalutin? We don't have to justify ourselves to other people.  Lauren's Tip: You are allowed to change your mind. If it's not working or serving you right now you are allowed to figure out what's a better fit for you. Pivoting is not failure. Tyson's Tip: Read the book Fascinate by Sally Hogshead to deep dive into creating an irresistible brand.

George Tyrrell insisted that the quest for the historical Jesus was no more than scholars staring into a well to see their own reflections staring back. Jesus is the mirror image of those who study him. A similar phenomenon accompanies the quest for the historical Magi, those mysterious travelers who came from the East, following a star to Bethlehem. In this work, ancient historian and scholar Eric Vanden Eykel helps readers better understand both the Magi and the ancient and modern interpreters who have tried to study them. He shows how, from a mere twelve verses in the Gospel of Matthew, a varied and vast literary and artistic tradition was born. The Magi: Who They Were, How They've Been Remembered, and Why They Still Fascinate (Fortress Press, 2022) examines the birth of the Magi story;its enrichments, embellishments, and expansions in apocryphal writing and early Christian preaching;its artistic expressions in catacombs, icons, and paintings and its modern legacy in novels, poetry, and music. Throughout, the book explores the fascination the Magi story elicits in both ancient and modern readers and what the legacy of the Magi story tells us about its storytellers--and ourselves. Eric Vanden Eykel is associate professor of religion and the Forrest S. WIlliams Teaching Chair in the Humanities at Ferrum College. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.  Gear Review: We’ll also share a review on a portable new lapel recorder I recommend […]

Fascinate your listeners! Make the way you speak more interesting today! Let's work on making the English language you use more interesting today! It is fine to use simple words and phrases when learning a new language. But as you progress in your language use, it's more interesting, for you and any listener, to use more expressive words when speaking. The lesson today has lots of examples of how you can level up your language, and a quiz to help you test your understanding. ✔Lesson transcript: https://adeptenglish.com/lessons/english-phrases-for-interested-listeners/ Variety in your vocabulary is useful in two ways. First, when speaking with native speakers, they will appreciate your creativity! Secondly, being able to use a variety of vocabulary helps you better understand native speakers as well. What do I mean by using interesting vocabulary? Well, for example, if you're talking about a fast car, you might say that it drives quickly, or that it goes fast. Not only is your story worth telling, but it can be told in words so painstakingly eloquent that it becomes a song. ⭐ Gloria Naylor Of course, there are many other ways to describe speed. For example, one could say that the car moves "at a rapid pace" or "flies down the highway". Help us make more content with a donation

As an entrepreneur, it can be tough to know how to lead a team effectively.  Leading a team is hard work. It's full of challenges, bumps in the road, and moments where you feel like you're not cut out for the job. If you're feeling burnt out on leadership, or wondering if you have anything left to give, I have some encouraging words for you. In today's episode, we discuss:  How to get the commitment you expect from your team — based on your example My “put a ring on it” moment from team building The importance of your consistent engagement as a Leader Why you need to treat your team how THEY need to be treated How I “hold space” for my team and their different personalities The role of radical honesty in leadership Here are other resources I mention:  Sally Hogshead and her signature FascinateⓇ test Kolbe A™ to A™ reports & consulting Enneagram personality tests Stay connected to Diary of a Doer:  Have you subscribed to my podcast? If the answer is no, I'd love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.If you're feeling really generous, I'd love for you to give me a review on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you like this episode, you may be interested in: Reflecting on Vulnerability in Leadership (Season 3, Episode 37) My Advice to Young Entrepreneurs (Season 3, Episode 34) FREE GUIDE: 50 Things to Outsource to an Executive Assistant Schedule a FREE strategy call!  A Leader's New Hire Checklist Connect with Priority VA Follow me at @Trivinia

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com

Do you have a good idea of how others see you? With the Enneagram, a lot of what we uncover is about ourselves and other people.  But, how helpful would it be if there was a tool that gave you an additional perspective of how others see us and more specifically, how we fascinate them?So fun, right? That's exactly what you'll hear more about inside this conversation with CBE Companies Diversity Director, Personal Branding Strategist, and Certified Fascinate Advisor, Madelyn Ridgeway. When you listen in you'll get the overview of the 7 Fascinate Archetypes to help you to start narrowing down your own: The Innovation Archetype - uses the language of creativity and new ideasThe Passion Archetype - uses the language of relationships (buy-in)The Power Archetype - uses the language of confidence The Prestige Archetype - uses the language of excellence The Trust Archetype - uses the language of stability The Mystic Archetype - uses the language of listening The Alert Archetype - uses the language of details You'll also learn how to start to apply your dominant and secondary advantages to the work you do and the roles you have, and what you need to know about using your dormant advantage. Get connected with Madelyn to learn more about how to find and use your Fascinate Archetype:Website LinkedinTake the Fascinate Assessment********Are we connect on social media yet? If not, find me below and say hello!InstagramLinkedinWork with Sarah and Enneagram MBA:Entertain and inform at your next team event:https://www.enneagrammba.com/enneagram-speakerHost a company or team workshop. A *NEW* goal-setting training was just added. https://www.enneagrammba.com/enneagram-team-workshopsNavigate your next career or entrepreneur chapter using your Enneagram type:https://www.enneagrammba.com/enneagram-coachingGive a gift with personality! Mugs and gift cards now available! https://www.enneagrammba.com/giftsDownload your quick reference Enneagram guide: https://www.enneagrammba.com/cheatsheet

In this episode you get a FREE PREVIEW of the IFH Books release of Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End by Karl Iglesias. Enjoy!There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally.In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows.Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.Not only does Karl Iglesias "get" emotion, but he also shares insider secrets for moving the reader from tears to laughter and everywhere in between. 

Our ringleader has a birthday… but he might be in trouble.  Robb FINALLY gets some health news and the rats are on the move in Georgetown.   The Snowbirds free up some Florida road-room… and we got a lobstah.  Plus, we have a Talking Head with a tale that will FASCINATE you.  We promise.

JOIN THE HIGH EARNING HOUSEWIFE   CONNECT WITH ASHLEY ON SOCIAL MEDIA Instagram | https://www.instagram.com/ashleyempowers NEW PODCAST EVERY FRIDAY ⚡️ THE BEST COMPLIMENT YOU CAN GIVE US ➡️ RATE THIS PODCAST :-)