Podcasts about diy seo

Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.Link to the lesson mentioned during this episode:Watch > How to use Google Search ConsoleIn this episode, we discuss... Google's "Core updates" evaluate a website's general approach to SEO, not specific elementsThese larger updates happen only once or twice yearly, compared to hundreds of routine updatesSmall business owners and DIY SEO practitioners are most vulnerable to negative impactsGoogle Search Console is the only reliable tool to determine if your site has been affectedThird-party ranking tools often get disrupted during major updates as they violate Google guidelinesSites creating content primarily for SEO rather than human value are most likely to be penalizedAI-generated content is particularly vulnerable if it lacks original expertise or genuine valueQuality content should provide original information, comprehensive coverage, and demonstrate expertiseContent should be structured logically (like content hubs) to show comprehensive topic coverageMobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors ---Meredith's Husbandhttps://www.meredithshusband.com

Episode 133: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptSearch engine optimization can be incredibly confusing and complex. But that doesn't mean you can't rank in Google with some simple DIY SEO tricks.In this episode, Kelsey Flannery of KaeRae Marketing breaks down the simple SEO strategies you can do yourself that will produce the biggest bang for your buck in the Google search algorithm.About Kelsey Flannery: Kelsey is your go-to expert for making Google work harder for your business.Kelsey specializes in three core services: a comprehensive Google Audit that gives you a crystal-clear roadmap of what's working (and what's not), monthly Google Ads management that turns clicks into customers, and a 3-month SEO package that gets your website the attention it deserves. Through KaeRae Education, Kelsey offers easy-to-follow courses and resources that teach you how to master these Google tools yourself, including my signature courses "Unlock the Power of Google Business" and "WTF is SEO." She works primarily with home service businesses doing $1M+ in revenue, helping them dominate their local markets through honest, transparent, and education-focused strategies. No fluff, no jargon - just real results that grow your business.Download Kelsey's Google Roadmap PDF Guide - https://www.kaeraeeducation.com/google-roadmapConnect with Kelsey:https://www.kaeraemarketing.com/ https://www.kaeraeeducation.com/ https://www.facebook.com/KaeRaeMarketing/ https://www.instagram.com/kaeraemarketing/ https://www.linkedin.com/in/kaerae-marketing-870190128/ https://www.tiktok.com/@kaeraemarketing https://www.youtube.com/@kaeraemarketingGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today's guest!Our Featured GuestMatthew BierdsMatt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional speaker who does in-person and virtual counseling and LPC supervision in Texas and New Mexico. As far back as ten years ago, Matt realized that the world of online education was expanding, and he knew there were interesting opportunities for LPCs in the area of online courses. After jumping into this arena, Matt went through a “failing forward” phase before making a few tweaks and creating a course for LPC supervisors. In today's session, Matt shares the lessons learned along his fascinating journey and the mistakes and successes that have brought him to where he is today. Matt's WebsiteYou'll Learn:Matt's wisdom: “I learned the hard way that selling general continuing education courses online is pointless and a waste of time and money.”The value in pivoting and niching down when something isn't workingDiscovering the sweet spot: How Matt created a course designed for a specific person in a specific situationCourse creation is successful when you see the need and solve the pain point.Matt's path to building trust and cultivating repeat customersThe progression and development of Matt's 40-hour course and 6-hour refresher coursesThe challenges in maintaining compliance and navigating changes in licensing requirementsCourse creation challenges: creating content and incorporating more video interaction and student engagementMatt's biggest mistakes and successes in marketing his coursesResources:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Simplified SEO Consulting is a team of mental health professionals who genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.Please visit https://sellingthecouch.com/simplifiedseo.**Use the code “MELVIN” to get 20% off any online, DIY SEO courses, and mention Melvin during your consultation for $100 off your onboarding fee for Done-For-You SEO services!Interested in becoming part of our affiliate program? Learn more athttps://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:Need Community Support? Join the MastermindIf you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at...

Ask Me Your SEO Questions!Today's episode is your checklist for learning SEO yourself whether that's to grow and market your own small business or because you want to sell SEO services, what you need to focus on, where to find resources for learning DIY SEO & how long will it take! Completely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

Rich talks with an owner of a startup in Minnesota about his plans for marketing and SEO. Rich points him towards a Little DIY SEO to get them going in the right direction.

Today's session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Don't miss my enlightening conversation with today's guest!Our Featured GuestMichael FulwilerMichael Fulwiler is Head of Brand Marketing at Heard, a company that assists therapists with bookkeeping and financial needs. I've come to rely on Mike's expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service. Heard WebsiteYou'll Learn: How to view tech startups in the mental health industry in terms of “headwind” and “tailwind” tendencies since the COVID-19 pandemicWhat the data shows about tech startups: 90% will fail!Why the big risk also comes with big opportunities in the startup worldWhat happens when a clinician contracts with a mental health tech startupWhy client data privacy is a valid concern when working with a tech startup (Hear Mike's advice about watching out for red flags!)Top three considerations for a therapist about a tech startup:How they handle the data Whether or not there is a mental health professional on their team who helps with decisions and developmentHow compensation for therapists is structuredMike's advice about doing your due diligence when contacted by a tech startupAn overview of Mike's work and mission at Heard and what they provide for therapistsResources:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Simplified SEO Consulting is a team of mental health professionals who genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.Please visit https://sellingthecouch.com/simplifiedseo.**Use the code “MELVIN” to get 20% off any online, DIY SEO courses, and mention Melvin during your consultation for $100 off your onboarding fee for Done-For-You SEO services!Interested in becoming part of our affiliate program? Learn more athttps://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned...

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today's guest!Our Featured GuestMatthew BierdsMatt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional speaker who does in-person and virtual counseling and LPC supervision in Texas and New Mexico. As far back as ten years ago, Matt realized that the world of online education was expanding, and he knew there were interesting opportunities for LPCs in the area of online courses. After jumping into this arena, Matt went through a “failing forward” phase before making a few tweaks and creating a course for LPC supervisors. In today's session, Matt shares the lessons learned along his fascinating journey and the mistakes and successes that have brought him to where he is today. Matt's WebsiteYou'll Learn:Matt's wisdom: “I learned the hard way that selling general continuing education courses online is pointless and a waste of time and money.”The value in pivoting and niching down when something isn't workingDiscovering the sweet spot: How Matt created a course designed for a specific person in a specific situationCourse creation is successful when you see the need and solve the pain point.Matt's path to building trust and cultivating repeat customersThe progression and development of Matt's 40-hour course and 6-hour refresher coursesThe challenges in maintaining compliance and navigating changes in licensing requirementsCourse creation challenges: creating content and incorporating more video interaction and student engagementMatt's biggest mistakes and successes in marketing his coursesResources:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Please visit https://sellingthecouch.com/simplifiedseo.**Use the code “MELVIN” to get 20% off any online, DIY SEO courses, and mention Melvin during your consultation for $100 off your onboarding fee for Done-For-You SEO services!Interested in becoming part of our affiliate program? Learn more athttps://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:Check Out PsycCareers! If you're a psychology professional who is ready to take the next step in their career, check out PsycCareers, the American Psychological Association Services, Inc's career center. PsycCareers is home to over 400 open positions tailored specifically for psychology professionals. Start your journey today by exploring opportunities that inspire and challenge you at sellingthecouch.com/apa.

DIY Tips for Effective Website Optimization (SEO) on a Budget Join Franklin 'The Pestgeek' Hernandez as he shares essential DIY tips for effective website optimization on a budget. In this blog post, you'll learn why mastering your own SEO techniques is crucial when you can't afford costly marketing services. Franklin breaks down the steps to create and optimize your web pages efficiently, ensuring you get the best results without breaking the bank. He covers everything from interlinking pages, creating schema markup, and producing backlinks, providing practical advice to help you succeed in the competitive digital landscape. The Importance of DIY SEO In today's digital age, having a strong online presence is essential for any business. However, hiring a marketing company to manage your SEO can be prohibitively expensive, especially for small businesses and startups. This is where DIY SEO comes into play. By learning and implementing your own SEO strategies, you can save money while still achieving significant results. Understanding the Basics of SEO Before diving into specific techniques, it's important to understand the basics of SEO. SEO, or Search Engine Optimization, refers to the practice of optimizing your website to rank higher in search engine results. This involves various strategies and techniques designed to improve your site's visibility and attract more organic traffic. Creating and Optimizing Web Pages One of the first steps in DIY SEO is creating and optimizing your web pages. This involves a few key tasks: Keyword Research: Identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with high search volume and low competition. Content Creation: Create high-quality, valuable content around these keywords. Ensure that your content is informative, engaging, and provides real value to your readers. On-Page Optimization: Optimize your web pages by including keywords in strategic locations such as titles, headings, meta descriptions, and throughout the content. Also, make sure to optimize images by using descriptive file names and alt text. Interlinking Pages Interlinking is a crucial aspect of SEO that involves linking your web pages to each other. This helps search engines understand the structure of your website and can improve the ranking of your pages. Here are some tips for effective interlinking: Use Descriptive Anchor Text: When linking to another page, use descriptive anchor text that includes relevant keywords. This helps search engines understand the content of the linked page. Link to Relevant Content: Ensure that the pages you are linking to are relevant to the content on the current page. This provides a better user experience and can improve your site's SEO. Create a Logical Structure: Organize your website in a logical manner with a clear hierarchy. This makes it easier for search engines to crawl and index your pages. Creating Schema Markup Schema markup is a type of microdata that you can add to your website to help search engines understand your content better. This can improve your site's visibility in search results and enhance your search listings with rich snippets. Here's how to create schema markup: Identify the Type of Content: Determine the type of content you want to markup, such as articles, products, reviews, or events. Use Schema.org: Visit Schema.org to find the appropriate markup for your content type. This site provides a comprehensive list of schema types and properties. Add the Markup to Your HTML: Incorporate the schema markup into your HTML code. You can use JSON-LD, Microdata, or RDFa formats. JSON-LD is the recommended format by Google. Test Your Markup: Use Google's Structured Data Testing Tool to ensure that your schema markup is correctly implemented. Producing Backlinks Backlinks, or inbound links,

In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right audience. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo What You'll Learn in This Episode:   Keywords are an important part of SEO strategy and can make a real impact on your business. Ask your clients and audience for keyword ideas through surveys, emails, or phone conversations. Use Google search to find related keywords and evaluate their competitiveness. Quora is a valuable platform for finding keyword ideas based on questions and answers. More information about the DIY SEO course, Homegrown Traffic, that teaches how to rank in Google and attract the right audience. Resources Mentioned:   Quora: https://www.quora.com/ Homegrown Traffic SEO course: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Website Links:   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering. Our guest today is Jeremy Poland of CEO and founder of DIY SEO. And yes, in this episode, we are going to talk a lot about SEO and how it's not necessarily a dark, deep mystical art but something that can be learned and understood.   Jeremy Poland is a seasoned marketer, with a backstory in church leadership & publishing. Struggling to support a growing family on one non-profit salary, he erected a digital agency from side hustle to family sustainer. With a specialization in SEO for Small Businesses, the proprietary “playbook” and data he developed led to the formation of DIY SEO! Jeremy and his wife created DIY SEO to empower small businesses and marketing agencies to fulfill their SEO & backlink building with high-powered link intelligence and expert support.  After listening to today's episode, visit Jeremy's website to check out his top 20 backlinks.  

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today's guest!Our Featured GuestMatthew BierdsMatt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional speaker who does in-person and virtual counseling and LPC supervision in Texas and New Mexico. As far back as ten years ago, Matt realized that the world of online education was expanding, and he knew there were interesting opportunities for LPCs in the area of online courses. After jumping into this arena, Matt went through a “failing forward” phase before making a few tweaks and creating a course for LPC supervisors. In today's session, Matt shares the lessons learned along his fascinating journey and the mistakes and successes that have brought him to where he is today. Matt's WebsiteYou'll Learn:Matt's wisdom: “I learned the hard way that selling general continuing education courses online is pointless and a waste of time and money.”The value in pivoting and niching down when something isn't workingDiscovering the sweet spot: How Matt created a course designed for a specific person in a specific situationCourse creation is successful when you see the need and solve the pain point.Matt's path to building trust and cultivating repeat customersThe progression and development of Matt's 40-hour course and 6-hour refresher coursesThe challenges in maintaining compliance and navigating changes in licensing requirementsCourse creation challenges: creating content and incorporating more video interaction and student engagementMatt's biggest mistakes and successes in marketing his coursesResources:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Simplified SEO Consulting is a team of mental health professionals who genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.Please visit https://sellingthecouch.com/simplifiedseo.**Use the code “MELVIN” to get 20% off any online, DIY SEO courses, and mention Melvin during your consultation for $100 off your onboarding fee for Done-For-You SEO services!Interested in becoming part of our affiliate program? Learn more athttps://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:

Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious about the impact of SEO, this episode is packed with knowledge and practical advice.Key Takeaways:- The power of effective SEO: Karlie's success story of transforming a struggling business's online presence demonstrates the significant impact of SEO on visibility and customer engagement.- DIY SEO tips: From making your website keyword-rich to understanding search intent, Karlie provides practical advice for those considering handling SEO themselves.- Choosing the right SEO professional: Learn what questions to ask and what to look for when selecting an SEO consultant, ensuring a successful partnership for your business's online growth.ABOUT KARLIE:Karlie Plowman is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business and solopreneurs. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various industries including psychologists, copywriters, beauty therapists, allied health, laser tattoo removalists & many more.Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape. Her commitment to empowering entrepreneurs, combined with her technical expertise and genuine passion, has solidified her reputation as a trusted advisor in the world of website design and SEO.CONNECT WITH KARLIE:www.thetechnobird.com.auwww.instagram.com/technobird

I have big news! I'm going back into private practice! Don't worry, though, because STC remains, and I'll be adding 1-2 days of clinical work each week. In today's session, I'm pulling back the curtain on my thought process as I've pondered this decision for quite a while. Do I have all the bits and pieces organized and figured out? The answer is NO, and that's okay. I want to give you a glimpse into the messy middle of this decision and the three main reasons I have made this choice. You'll Learn:What my life was like when STC began in 2015 when I was working in a group practiceWhy I feel a responsibility to provide mental health support in today's worldThree reasons I feel drawn to private practice:I genuinely miss clinical work.The mental health landscape is changing like no other due to COVID-19, AI tools, and heavily financed mental health startups.A “hub and spoke model” can keep things in perspective for me. How I'm structuring my “hub and spoke model” with a flagship offering as the “hub” and other offerings as “spokes”Questions that I'm thinking about and weighing in my mind about private practice:Is the insurance route or private pay route better?Do I have a niche for private practice work?How I'm confronting my fears about taking this new stepThe hopes and dreams I have about stepping into a new phaseResources:Interested in becoming part of our affiliate program? Learn more at https://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Simplified SEO Consulting is team of mental health professionals genuinely want to help you attract more of your ideal clients using a proven on-page SEO process. Please visit https://sellingthecouch.com/simplifiedseo *Use the code “MELVIN” to get 20% off any of our online, DIY SEO courses and mention Melvin during your consultation for $100 off of your onboarding fee for Done-For-You SEO services!Need Community Support? Join the MastermindIf you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Today's session is all about brainspotting, a powerful and fascinating psychotherapy technique that I have personally found to be helpful. Specifically, we discuss the technique as it is used to help performance athletes. Join us to learn more!Our Featured GuestThad Frye, LCSWThad Frye is a licensed clinical social worker in Boulder, CO. As a certified brainspotting consultant, Thad has gone through multiple levels of training in this therapy technique. In our conversation, Thad explains why he was motivated to pursue training in brainspotting after previously focusing his work with families through hospice care and end-of-life journeys. He describes the technical aspects of brainspotting and how he uses it in his work with athletes, specifically in those with the “yips,” a puzzling phenomenon of the loss of an ability.Thad Frye Counseling and Brainspotting Coaching for AthletesYou'll Learn:Why Thad pursued training in brainspotting in 2016 as a way to serve families betterHow Thad experienced the somatic connection with his personal grief in new and real ways during his brainspotting trainingHow brainspotting differs from EMDRTechnical aspects of “inside window” and “outside window” reflexes within brainspottingHow different clients might respond during a brainspotting sessionHow training phases are structured in the brainspotting certification processWhy Thad chose to use brainspotting with performance athletesHow Thad uses brainspotting with athletes who experience muscle-guarding and the “yips”Resources:Interested in becoming part of our affiliate program? Learn more athttps://sellingthecouch.com/jointhehealthcasters Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:So you've probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. But I know that it can be intimidating to SEO optimize your blog post so that it's actually getting found by your current and future clients. Simplified SEO Consulting is team of mental health professionals genuinely want to help you attract more of your ideal clients using a proven on-page SEO process. Please visit https://sellingthecouch.com/simplifiedseo *Use the code “MELVIN” to get 20% off any of our online, DIY SEO courses and mention Melvin during your consultation for $100 off of your onboarding fee for Done-For-You SEO services!You're Invited to Join the Mastermind!Looking for a group of likeminded clinicians to help you grow your practice? You're in the right place. Check it out at https://sellingthecouch.com/mastermind.

Join Nolen and Jason from Roofing Webmasters as they delve into the critical aspects of SEO for roofing companies in 2024. In this insightful video, they discuss why your roofing website's SEO efforts might not be getting the attention you expect from Google and what you can do about it.Key Highlights:The Misconception of Self-SEO Efforts: The duo shares a story reflecting the common mistake of overestimating the impact of personal SEO efforts on a website, emphasizing that what matters to you might not matter to Google.The Pitfalls of Over-Blogging and Poor Content: They warn against the excessive use of blogging and AI-generated content, highlighting how it can lead to a poor user experience and negatively impact Google rankings.Effective SEO Strategies for Roofers: Nolen and Jason offer practical advice on how roofers can improve their SEO, such as acquiring quality backlinks, focusing on reviews, and using tools like DataPins for authentic content creation.The Importance of Professional SEO Services: The video stresses the significance of high-quality, professional SEO services for effective digital branding and avoiding common pitfalls like broken links, placeholder pages, and subpar website design.DataPins: A Game-Changer for Roofers: They introduce DataPins, a proprietary software designed to enhance a roofing company's online presence through geo-tagged photos, job descriptions, and direct customer review links.Google's Helpful Content Update: The discussion also touches on Google's focus on helpful content, urging businesses to prioritize user experience and relevant, quality content over quantity.The Dangers of DIY SEO and Website Management: They caution against DIY approaches to website and SEO management, illustrating how these can lead to Google penalties, suspended Google Business Profiles, and overall harm to a business's online presence.Conclusion:This video is a must-watch for roofing companies looking to understand the nuances of Roofing SEO in 2024. Nolen and Jason's expertise provides valuable insights into creating a robust online presence that resonates with both Google's algorithms and potential customers.Learn more about our agency:https://www.roofingwebmasters.com/(800) 353-5758

Get ready to be captivated by the extraordinary journey of Edward Sturm, a former NYC nightlife promoter turned tech guru. Brace yourself for an unexpected twist that led him to become a master in the art of search engine optimization. This is a story of viral videos, A-list celebrities, and a pivotal decision that changed everything. So, buckle up and prepare to uncover the untapped potential of online marketing in ways you never imagined.  The Key Moments    00:00:00 - Introduction and Background   00:03:11 - Transition to Online Marketing   00:05:48 - Importance of Bottom of Funnel SEO   00:08:31 - Benefits of Bottom of Funnel SEO   00:10:21 - Unaffected by AI Disruption   00:16:01 - Understanding Keyword Optimization   00:16:44 - How to Improve Optimization   00:18:48 - DIY SEO or Outsourcing   00:20:22 - Leveraging TikTok for Fast Growth   00:25:15 - Privacy Concerns on TikTok   00:31:00 - Introduction   00:31:32 - Favorite Marketing Channels   00:32:47 - Selecting Marketing Channels   00:33:51 - Content Creation and Promotion   00:38:26 - Building Deep Relationships Resources:https://affordablebookkeepingandpayroll.com/resource-opt-inSupport the show

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A little more about StudioHawk's founder Harry Sanders ... If you're new. Firstly, welcome. Thanks for dropping by. Secondly, Harry's Australia's leading authority on SEO. He's the founder of StudioHawk - Australia's most awarded SEO agency. He started Hawk Academy - Australia's best DIY SEO resource for small business owners.  Plus he has deep connections into all things Google. So strap ina as Harry explains what the September 2023 Google update means for your business. Hint. Create online content that helps your precious customers make an informed purchase decision. He also explains the importance of EEAT, standing for  experience, expertise, authority & trust. He takes us through Google's new SGE - Search Generative Experience. And to top things off, he shares some digital PR case studies that are getting solid backlinks for StudioHawk clients. And BTW, if you're not a StudioHawk client, but you like the idea of being and staying on page one for key search terms, then check-out StudioHawk.com/Timbo for Harry's exclusive listener package. I start off by asking Harry how us small business owners should think about SEO.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo ReidSee omnystudio.com/listener for privacy information.

In this episode Neel and sits down with Katrin Krakovich of Lahav Media. Neel and Katrin discuss: - the power of blogging for local services business (here's a blog she wrote about it if you want to learn more) - what she would do if she was starting a local services business today as far as keyword research - what are the most important aspects of GMB (Google My Business) that every business owner needs to handle If you enjoyed this episode, feel free to reach out to Katrin on LinkedIn or by email to follow-up. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

Hannah Francis lays out 8 DIY SEO tips! Start putting these tips into practice for your company to start gaining more visibility in Google search! Let us know what you thought about this episode and if you have any questions after listening! iDownload our FREE E-Book: https://websites.bippermedia.com/25-lseo-ebookI'd like to invite you to join our SEO Secrets Facebook group: https://www.facebook.com/groups/seosecretsgroup/Get listed today in our business directory: https://bippermedia.com/best-business-near-me/Visit our website: https://bippermedia.com/Schedule a strategy call: https://calendly.com/seo-consultation-team/30-minute-seo-consultation?month=2023-05Thank you for listening to SEO Secrets...As always, I would be honored if you shared an honest rating and review on iTunes!Thanks again.Bobby HollandSEO Secrets Hosted on Acast. See acast.com/privacy for more information.

Tips this week include: • Celebrating my first sale of AI generated images • How AI is spawning new business opportunities • Yoast SEO global settings and Google Search Console tutorials have been updated in the DIY SEO course • Why you need to opt out of Google switching you to GA4, even if you've already set up your GA4 property • Testing a possible trigger for Update Failed and JSON error with ModSecurity • ChatGPT hits 100 million users and what being the fastest growing app in history means for you • ChatGPT Plus launches as an intermediate paid version • The new AI Success Club I just joined and how you can join too • Preview of ChatGPT in Bing • Google's Sparrow AI chatbot is coming to Google search • Why Google invested $300 million into AI startup Anthropic • Microsoft launches new Teams Premium with ChatGPT support • How AI can make you far more productive and save you time

Insightful podcast with Jeremy Poland, marketer turned digital agency owner. Specializing in SEO for small businesses. Discover how he created DIY SEO system for improved rankings, traffic & revenue

** Join Timbo's exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you're standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry's spokesperson? Today, thanks to Media Stable's Nic Hayes, you'll discover exactly how. It's an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Media Stable's Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.   And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry, an online media training resource.   To provide real life case studies of business owners who've been through and benefited from Nic's training, we're also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson.   If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include: Why becoming a media spokesperson is smart marketing Who's it ebay suited to Where are the media opportunities in 2023 and beyond How to generate stories the media want to cover How to manage a media opportunity    I started off by asking Nic to define the media in 2023. Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world Media Stable's official website Sarah Well's official website Nicole Jamieson's Dark Horse agency website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Tips this week include: • A request to let me know if you listen to the Tips Tuesday podcast • GA4 course testimonials are live • Private GA4 webinars start today • The GA4 affiliate program is now open • Yoast SEO tutorials are being updated in the DIY SEO course • How a change of strategy exploded my video views • Can you get site traffic from your YouTube videos? • New Google antitrust lawsuit that affects ad revenue • A graph that shows just how much Google dominates global ad revenue • Microsoft wants to democratize AI for all • How the Stable Diffusion lawsuit could impact all Machine Learning AI • A private AI search app called Neeva that you'll want to check out • An update on how my new secret YouTube channel is going

** Join Timbo's exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode.Oh Crap! It's OK, I didn't do something stupid (for once!) … Oh Crap is actually the name of my guest's business. Can you guess what they do?  Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tell you is they use super simple marketing to grow exponentially. It's a  shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Oh Crap Co-Founder Henry Reith … Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way.  Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a good pivot or two! Using his deep understanding of marketing, Henry exploded the company's growth, leading Oh Crap! from a small family business to revolutionising the dog poop bags industry in Australia, with the Oh Crap Family (that's what he calls his customers) now having saved 32 million dog poop bags from landfill.  Appearing in the Australian Financial Review's Fast Start list in 2021, and with just four employees, Oh Crap is on a mission to save the world, one dog poo at a time. I started off by asking Henry how he came to part own dog poo bag company … a question you don't get to ask every day of the week! Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours!   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Hello Happy Site Owners and Webmasters! Tips this week include: The last of the Google Tag Manager and Optin Click tracking tutorials are finished in GA4 course!!!! The GA4 affiliate program is opening, and a request for testimonials has been sent Updates to the DIY SEO course and workshop order Yoast SEO has a totally new User Interface coming in today's update Thrive has been acquired by WPBeginner A post on how beauty bloggers make money that all bloggers need to read Advice on building an online course that you need to read before you do it Amazon Influencer program limits what they will pay commission on Google may boost posts that have more than just an Amazon affiliate link YouTube's new Terms of Service revenue modules are rolling out See graphs of just how fast AI is moving and monetizing The Pro version of ChatGPT has been released More free AI tools are on the way Google Will launch 20 new AI products this year A great example of using ChatGPT for research and ideas Why you must pay attention to the AI tool license Artists are suing AI image tools for using their work as the seed Meta signs a deal with ShutterStock to train its AI with pro images Listen to the Podcast BlogAid Happenings This past week I have been on fire making new tutorials for BlogAid courses and watching tutorials to learn new things, mainly AI related for both BlogAid and my other projects. The AI landscape moves like high-water rapids and it's a LOT to keep up with. But, it will directly impact the way you use it, and how I'll be using it in courses to teach you how to make the most of it. So, I intend to keep Tips Tuesday what it has always been - a way for you to stay way ahead of the curves. And right now, that's going to include a bunch of AI news in the mix. BlogAid Course Happenings Ultimate GA4 Course for Bloggers Tutorials are Finished!! Woot!!!! I did a super happy dance on Saturday when I uploaded the last 10 of the Ultimate GA4 Course for Bloggers tutorials!!! They were all on how to track your optin clicks, including what page those clicks were on. And, they include using Tag Manager to do it. GA4 Course Affiliate Program Opening This past week I also touched base with past affiliates of BlogAid courses to invite them to be an affiliate of the GA4 course. And we're now lining up webinars for their peeps so they can see the power of GA4 and all you can do with it, including how easy it is to make custom reports that mimic the important data you're used to seeing in Universal Analytics. Over the next weeks I'll be inviting course members to join the affiliate program too. Request for GA4 Course Testimonials I'm so delighted by all of the kind words y'all have expressed to me privately about how much you are enjoying the GA4 course. Yesterday I sent out invitations to share your testimonials about the course with details on what to send in. So, look for that email if you're already in the course. And thank you so much for taking a couple of minutes to reply. It means so much to me and to the success of the course in helping as many bloggers as we can make the switch to GA4 easily. DIY SEO Course Tutorial Updates This past week I also began the process of revamping the tutorials in the DIY SEO course before we get started with our Quick Checks and Workshops. The Google Connections section has been revamped with the removal of the Google Analytics connection tutorials, as they were for Universal Analytics, and nobody needs to connect to that anymore. All of the Yoast SEO tutorials have also been updated. And I only had one new one to make for the changes to the Integrations section so far. But, the big UI revamp is scheduled to launch today, so I'll need to revisit those tutorials and see what changed with the look and layout and language. In a moment you'll hear about a major change with ChatG...

SEO best practice for 2023 from Australia's most-awarded SEO expert Harry Sanders … that's what we're talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It's an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry Sanders … You've met today's guest, SEO expert Harry Sanders twice before. First time was in episode 520 where he shared his rags to riches story of founding Australia's most successful SEO agency. Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions. For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he's the founder of StudioHawk, Australia's largest dedicated SEO agency. He's been named in the Forbes 30 Under 30, named B&T's Entrepreneur of The Year, has starred on UK TV, and won the Australian Business Award for Marketing Innovation, plus he's been awarded the Best Large SEO Agency at the Global Search Awards in 2021.  All this by the ripe old age of 25. And now he's back to share his top 5 tips for getting on page 1 of Google in 2023 and beyond. I was bursting to do this interview, as one of his top 5 tips is all about AI … and over the break I got completely lost in ChatGPT. So that … is exactly where we started! Resources mentioned in this episode of your favourite marketing podcast StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours!   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Tips this week include: • New Affiliate Program coming to the GA4 course • How to track cloaked affiliate link clicks tutorials added to GA4 • What new tutorials and workshops are coming to the DIY SEO course • Updates in Webmaster Training for new cron job settings that affect UpdraftPlus • One of the best business quotes I've ever heard • Why ChatGPT already has a waiting list for their pro version • Why Microsoft is in a hurry to buy OpenAI, which is the parent company of ChatGPT • More powerful AI is in the wings, including GPT4, LaMDA, and DeepMind • Why AI video is the holy grail • Free webinar today on 10 ways to use ChatGPT in your content marketing • Neil Patel buys Ask the Public • Google gives a green light to AI generated content • What Google said about AI content from Bankrate • How AI is a great productivity tool you can't afford to miss because your competition is already using to get ahead of you

I'm about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don't take my word for it … Let's hear from one of Sydney's leading new restaurateurs for whom creativity is his super power. It's a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.A little more about Sydney restaurateur Howin Chui … Firstly, a quick rant on creativity. Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business's growth and success. In fact, sitting at the top of every client invoice was a cost centre titled Concept Development. This was the amount the client paid for their Creative Team to sit around and come up with ideas in response to a brief. And despite working in agencies where there were entire floors dedicated to Creative folk - art directors, copywriters, graphic designers - I also learnt that every single one of us is creative. You don't need to be in the Arts to be creative.  Whether you're an accountant, a builder, or you run an eCommerce store, you just need to find the time, regularly, to think differently about all aspects of your business. How you market it. How you employ. How you entertain. How you manage the finances. Make this part of how you do business, and you'll be in the successful minority of business owners who've cracked the creative code to standing out from the crowd, and creating a business people love to deal with. Entrepreneur Howin Chui is in this club. He's the quirky restaurateur behind Ni Hao Bar, Kowloon Cafe and Stir Fry King … very hip, very sought after Sydney-based eateries. As Howin says, ““The food world isn't just about the food quality; you need to create a feeling, a sensory experience .. you need to think differently. It's about your customers wanting to be a part of an experience they can talk about to friends and share online.” Now, Howin's slightly nervous at the start of our chat, but trust me when I say persevere, as he shares some absolute gold about his respect for creativity in business, and most importantly, how he does it. And just when you think he's nothing more to share, near the end he shares his next business venture, which is absolutely genius! Resources mentioned in this episode of your favourite marketing podcast Interview with Melbourne restaurateur Guy Grossi Interview with Killer Innovations founder Phil McKinney Interview with music producer turned real estate agent Peter Lorimer   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Like most subjects, there's an easy way to do SEO and a hard way. Most businesses, especially local businesses, can and should take the easy route. That's because there's so little competition for most local businesses that those who go to the effort of investing the time and energy to get there website listed in the right places (and linked from the right places). Fortunately Jeremy Poland know the simple formula to help local businesses dramatically improve the way they show up in search results. Better yet, he's willing to teach businesses how to do it themselves! Jeremy is a seasoned marketer, with a backstory in church leadership & publishing. Struggling to support a growing family on one non-profit salary, he erected a digital agency from side hustle to family sustainer. With a specialization in SEO for Small Businesses, the proprietary “playbook” and data he developed led to the formation of DIY SEO! Grab your list of 20 Backlinks Every Website Needs

Tips this week include: • Why I'm using new tech to diversify my income • The new tutorials coming to the Google Analytics 4 course • Why AI writers are being included in the DIY SEO course • What practical advice is being given by experts for content creators in 2023 • The truth about AI and the best quote I've heard on it • A free download of my curated AI tools for bloggers • Why you need to check the licensing on any AI tools you use • The controversy of the top AI conference banning all papers written by AI • Why there's a whole new industry for how to write better ChatGPT prompts • OpenAI combines with Yoast and whether we'll be using it or not • Microsoft Partners with OpenAI for Bing • WPBeginner Acquires the Duplicator plugin, and a list of the others they own • YouTube will soon open its Partner Program so you can make money on Shorts

Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you're chatting with a human … but you're not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business.  It's a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast.Special Chatbot offer to all listeners  Grab Amber's exclusive offer to all Small Business Big Marketing listeners  A little more about chatbot expert Amberlea Henriques … Righto, it's time you and I got our heads around the whole Chatbot thing. You know those annoying interactions you have on websites and social media, where you think you're chatting with a human, but in fact you're conversing with a bit of AI software, that in my experience generally ends in tears. Usually, the last thing I type in to a chatbot (normally in capital letters) is “Get me a fucking human to speak to!!!” So as you can see, I'm going into this interview with a healthy amount of skepticism. Fortunately though, we're joined by one of Australia's leading Chatbot experts, Amber Henriques, who's also the founder of Perth-based marketing agency, AdSocial. Amber is a trailblazer when it comes to futuristic marketing technologies across the Meta suite (Facebook, Instagram, Messenger, WhatsApp), with a focus on interactive marktech, namely Chatbots and artificial intelligence. We're also joined by two of her clients who share how they've successfully deployed chatbots inside their businesses. Like last week's episode, this is another one that's more a workshop than an interview as we get into the nitty gritty of how chatbots work, how they can be used to cut costs, streamline customer service, qualify leads, build lists and so much more. And be sure to hang around until the end as Amber makes a very generous offer that you'd be silly not to take up! Righto Chatbots … Here we come! Resources mentioned in this episode of your favourite marketing podcast Araluen Botanical Gardens website Floreat Form website Interview with Janene Liston - The Pricing Lady   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show's Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It's a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff …   Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia's most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week. Basically, he's the guy responsible for the show's content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right. So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you're doing and focus as Josh steps us through exactly how to get free national TV coverage.  He even gives out his personal email address! Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show's not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don't underestimate the flow on effects for you or your business being featured on prime time TV. Yes you'll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child! I started off by identifying the elephant in the room … Resources mentioned in this episode of your favorite marketing podcast Interview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage Interview with Rebecca Derrington of Source Bottle Interview with Tina Tower on how to get free publicity   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It's a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he's doing! We cover plenty of marketing ground including: Why you need an email database and how to build one If you have built an email database, you'll discover how to best engage with it The role polarisation plays in attracting and retaining customers Plus Adam shares some great case studies covering all of the above Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business's domain name!   Resources mentioned in this episode of your favorite marketing podcast Interview with email marketing expert Shane Tilley (Email marketing tips) Interview about Sports Illustrated's email marketing strategy AI generated copywriting with Jasper   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

If there was a more mature, funnier, well-informed small business marketing lover than me, then it's Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I've been stalking, I mean following Jay's work for over ten years, and every book (he's written six), every research study he's commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It's an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.   A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here's what he'd say: “The world's most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here's my own two bobs worth. You see, Jay is a marketing hero of mine who I've been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters.  What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay's second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it's an impressive roll call. He's: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing …   Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters Interview with another marketing great in Seth Godin Interview with Queen Cherry Bomb   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn't you?! Well, I've got just the fella to help you do that. Paul Waddy is one of retail-tech's brightest minds, in fact, he's just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It's an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He's such an expert in the eCommerce space that he's just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn't help myself … I Googled what are the strangest titles for  For Dummies books, and the top 3 are:  Anger Management for Dummies (Step 1 is don't get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!)  And the third one is Procrastination for Dummies, although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you'd need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) Interview with Stu Heinecke on getting that meeting Interview with Steve Simms on how to get Elton John as a client     Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150 See omnystudio.com/listener for privacy information.

Scaling up from being an SEO freelance consultant Okay so perhaps you're an SEO freelancer.Working job to job, helping clients on a small scale.But you have big dreams.You'd love to run your very own SEO agency.But the thought of setting it up and managing all the ins and outs leaves you cold. The risk is huge and let's be honest, SEO agencies often don't have the best reputation out there! So how do you overcome all this and make your agency honest, legitimate and profitable? Today we're going to answer all this and more.   Tune in to learn: How running an SEO agency differs from being a freelance SEO consultant Darren's tips for starting your own SEO agency Common mistakes to avoid Why so many agencies get a bad wrap, and how to improve your reputation  Big changes in SEO - what has happened in the past, and what's coming up in the future Darren's top DIY SEO tip   Head to episode notes  Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you'd be excused for feeling a little negative at times. If you're looking for a super effective way to create positive change in your life, and your employees' lives, then you're going to love what world surfing champion Shaun Tomson has to share. It's time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about The Code's Shaun Tomson … Shaun Tomson has an impressive CV. He's a world surfing champion, an inductee in the Jewish and South African Sport's Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world's largest environmental group dedicated to protecting the world's oceans. He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He's worked alongside Patagonia founder Yvon Chouinard.  He is the author of the best-selling books The Surfer's Code: 12 Lessons for riding through life and The Code: The Power of I Will, and most recently The Sage and the Surfer. In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf. So, if you're wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you'll love what Shaun has to share as we go deep on how to write your own life's code, how to be mission-driven, the power of ‘Yes!' in business and how to hustle. Shaun is a great hustler! BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you're feeling low, or you can always call Lifeline in Australia on 13 11 14.   Here's Shaun sharing how we came to meet! Resources mentioned in this episode of your favorite marketing podcast Write your own personal code on Shaun's website Interview with Canva founder Melanie Perkins Shaun's surfing movie ... Bustin' Down The Door Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia's biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It's a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.  A little more about Powderfinger's Jono Coghill …  Jono Coghill was the drummer for Powderfinger, one of Australia's biggest rock bands of the 90s and naughties. Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album.  They've sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone. Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years. They've toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands. Now, at this point I can hear you yelling down your speaker “Hey Timbo, what's all this got to do with small business marketing?” Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more.  Oh BTW, you might have picked up there's a language warning on this episode, so lock the kids up if you need to! Righto, let's go and meet Cogsy … Resources mentioned in this episode of your favorite marketing podcast Powderfinger's official website Interview with Jeff Bezos's shadow Interview with Janene Liston - The Pricing Lady Interview with Alexandra Watkins on business names Register free for Timbo's upcoming Effective Outsourcing Webinar Interview with John Murphy about getting to the top of Google for free Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Ball chain. Three million feet of ball chain every week. That's what today's guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How's that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It's a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.A little more about Ball Chain's Bill Taubner … Today's guest owns and runs two businesses.  One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you're about to find out!  The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US.  His name is Bill Taubner and whilst he doesn't sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community. He's also a business owner that's crystal clear on his values and ensures they're evident in all his, and his 100+ staffs' business dealings. And that's where today's big learning is for us all. As you'll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for. Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam. I started off asking Bill how it feels to be at the helm of a fourth generation business …   Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital's official website Predicting War website LiveWire Markets   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

With so many media outlets hawking bad economic news to improve their ratings, you'd be excused if you thought the entire world's economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia's most respected economists and fund managers. It's a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capital founder Christopher Joye … Last week I had the pleasure of hearing today's guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective.   His name is Christopher Joye, and he's one of Australia's leading economists.    He's the founder of Coolabah Capital, a funds management business with $7B under management Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia. In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis And he writes a weekly column for the Australian Financial Review   Now, in the spirit of total honesty, the economy is a topic that I'm no expert on. I scraped through year 12 Economics, and was glad to see the end of it.   So this was a hard interview to prep for, and there were times when I simply didn't know what I should ask next.   I'll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple.   The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible.   And I know it goes without saying, but I'll say it anyway. Chris's advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests.   Here's Chris describing Coolabah Capital …   Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital's official website Predicting War website LiveWire Markets   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Christine Campbell Rapin My very special guest today is Jeremy Poland ... Jeremy and his wife created DIY SEO to empower Small Businesses and Marketing Agencies to fulfill their own SEO & Backlink building with high-powered link intelligence and expert support. In their show appearances he shares their 4 step Small Business SEO game plan, allowing listeners to line out a manageable framework for improving their search rankings & strategy. They have empowered hundreds of small businesses do their own SEO with Agency power! Their techniques and material are highly tactical & unique, leading to their successful 6 Figure solo-agency!

Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today's guest is one of those unique entrepreneurs (some would call him a unicorn), and he's kindly agreed to share his secrets of success with us today. It's a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Doctors On Demand founder John Neilson … Righto, let's meet today's business superstar, or as he likes to refer to himself … an old fossil! John Neilson is a qualified pharmacist with 49 years industry experience. Over that time he's opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre.  For a time he owned and operated Koala Beach, a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one stage was the largest hat importer in the country. John's also been actively involved in several major property developments in Queensland. If all that's not enough, he's the co-founder of Doctors On Demand … a 24/7 Telehealth Service providing online doctors appointments, medical certificates and prescriptions. Oh, and he's also one of my ocean swimming buddies. That's a seriously impressive CV!  I started by asking John what drives him.   Resources mentioned in this episode of your favorite marketing podcast Doctors On Demand official website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!!  17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia's Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It's a well-presented episode 608 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. .  A little more about Total Image Group Founder Pam Jabbour …   Pam Jabbour is the founder of corporate uniform business Total Image Group. A 17 year-old Aussie-owned family business that designs and supplies corporate uniforms. She's got 36 staff, offices in Australia and China, and a list of blue-chip clients any of us would give their eye teeth for. You're going to love Pam as she generously reveals the secrets to her success including her deep respect for marketing, how she mastered the art of cold calling, how she wins big corporate contracts, the ups and downs of running a family business, how she's built a culture that attracts and retains great staff, how she deals with Imposter Syndrome and plenty more. I started off by asking Pam how it feels knowing she dresses 350,000 people every day. Resources mentioned in this episode of your favorite marketing podcast Interview with Thankyou Group founder Daniel Flynn. Interview with Rip Curl founder Bryan Singer. Interview with Flight Centre co-founder Geoff Harris.   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Australia's medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It's a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Releaf's co-founder Gary MacKenzie …   Today's guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands. And that's exactly what he's done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region.   As one of Australia's leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its benefits and values.   And that's where my interest lies. How does one start a business in a relatively new industry, full of red tape and where not everyone is supportive of it being legal.   Now I was hoping this interview would have a greater focus on the business of starting a legal, medicinal marijuana business in Australia, however as you'll hear, Gary is a huge believer in the health benefits of his products, so he talks quite a bit about that. Which isn't necessarily a bad thing as you've heard me rattle over the years about the fact that the best marketing is a great product.   Let's go and meet Releaf founder Gary MacKenzie …   Resources mentioned in this episode of your favorite marketing podcast About Releaf - Australia's largest medicinal marijuana clinic and dispensary   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you're about to discover the ins and outs of dropshipping with one of Australia's best. It's a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Dropship Break Thru's Jon Warren … I'm excited about today's topic and guest for two main reasons.   Life's getting expensive and we're all looking for ways to make an extra quid. Dropshipping can produce that with minimal outlay.   And my guest has mastered the art and science of dropshipping, and as a result lives an envious lifestyle by the beach.   In simple terms, Dropshipping is selling other people's physical products online.   And Jon Warren is one of Australia's dropshipping specialists.   In 2014 he launched his first dropshipping business, which grew to seven figures in 24-months whilst he was still working for the man. He sold it three years later, having produced $4M in revenue at a 20% margin.   Since then he's launched three more dropshipping businesses, all of which have reached seven figure annual revenue with super healthy margins.   John now shows peeps like you and I how to do it with his online dropshipping course - That link will get you some seriously good bonuses you won't find elsewhere.   Time to get excited team … Here's Jon providing us a deeper explanation of the dropshipping business model and why it's so good.   Resources mentioned in this episode of your favorite marketing podcast Access Jon's exclusive Dropshipping course offer to my listeners Jon Warren's personal website Interview with eBike to hunters dropshipper John Murphy   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Right off the bat, today's guest made a critical business decision. To launch Australia's biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It's a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Fortress Melbourne's Jon Satterley … OK, time to fess up. I know very little about the eSports and video games industry, despite it being bigger than Hollywood and the music industry combined. It's fucking huge!   Yeah, I grew up with an Atari in my bedroom, and to this day I have a sit down video game machine with about 40 games on it from the 80s … from Space Invaders to Pacman to Donkey Kong and everything in between.   But these days, top games are earning more than Hollywood blockbusters. Grand Theft Auto V has raked in North of $6 billion compared to James Cameron's Avatar, the highest grossing movie ever at $2.8 billion!    And now there are dedicated arenas, like Toronto's Esports Arena, that seats 7,000 screaming gamers, as they watch their heroes compete for prize pools in the millions of dollars.   So, to find out more about this relatively new but burgeoning entertainment industry, I contacted Jon Satterley, the co-founder of Fortress Melbourne. Fortress occupies 2,700 sq m inside Melbourne's prestigious Emporium Shopping Mall, and has to be seen to be believed with gaming rooms, an eSports arena that can seat 1,000, it's got bars, VIP booths, arcade alleys, even a room full of board games (old school!). So sit back as Jon takes us inside one of the world's biggest entertainment industries, but also explains where the idea for Fortress came from, and why he and his business partner decided to go, and I quote, fucking huge from day one.   Resources mentioned in this episode of your favorite marketing podcast 5 proven marketing ideas lead to Lawpath becoming Australia's leading online legal platform | #604   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Tom Willis's deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn't have some astronomical marketing budget … It's a simple legal advisory service for small businesses in Australia. It's a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid.      A little more about Lawpath's Tom Willis … Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses.   In a large part thanks to Tom's deep understanding of his prospects' needs Lawpath: Is responsible for starting six percent of all companies in Australia Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice Has over 10,000 5-star reviews on Google  And the website gets over four million visits annually   So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath's: Customer acquisition strategy His cake method for combining various campaign activities How to leverage key partners The power of newsjacking And why a blog post about driving without shoes became a powerful lead magnet!   I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!!   Resources mentioned in this episode of your favorite marketing podcast Get your first legal document free with Lawpath (Value $199) How to attract more customers in toy uo business with this simple customer attraction strategy How to use equity crowdfunding to grow your business Inside Australia's record-breaking crowd funding campaign   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It's a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like … How do you best decide what to charge? Should you copy your competition's pricing? When should you include prices on your website? When, if ever, should you discount? Are you charging too much? Too little? Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She's a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!   Resources mentioned in this episode of your favorite marketing podcast Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Stage Kings Jeremy Fleming | #527   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

Hey business owner. That's you … Yeah, you! Today's guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too!  Afterall, we've all got to make a quid. Well, we're about to be proved wrong. And that's not a bad thing. It's a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast.     A little more about NightQuarter's Michelle Christoe Michelle Christoe is the co-founder of NightQuarter, an immersive live entertainment precinct on Australia's beautiful Sunshine Coast. NightQuarter is a massive outdoor space with food trucks, 6 stages for live performances attracting the likes of UB40 and James Reyne, there's retail stores, plus Michelle caters for weddings, parties … anything really! But two things especially piqued my interest in wanting to chat with her. One is her unwavering philosophy around only doing what brings you joy … in business and life generally. And on a more practical level, I wanted to know how she overcame a cyber security attack when NighttQuarter's Instagram - its number 1 form of marketing - was compromised in a very big way a few months ago. So let's go and meet Michelle Christoe, where I kick things off sounding a little too envious!   Resources mentioned in this episode of your favorite marketing podcast What's on at NightQuarter Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook F1 Aerodynamicist, Kate Reid, makes the world's best croissants | #552 One simple mindset shift can take you from busy to profitable | #584 Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.

In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what's up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It's a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast.    A little more about Forcite Helmets' Alfred Boyadgis Like so many brands, industrial designer Alfred Boyadgis' business was born out of an unfortunate first-hand experience. In 2013, he took a slide on his Yamaha while riding through an oil slick, seriously injuring his knee.  With a keen interest in wearable technologies, and given the availability of sophisticated tracking technology, Alfred was convinced that there must be a way to combine these to allow motorcycle riders to foresee upcoming hazards, enabling them to take evasive action before they became a danger. So, far from being the end of a journey, Alfred's “lucky accident” sparked a new one. He teamed up with fellow graduate, Julian Chow, and sharing a mutual passion for motorcycle culture as well as innovative design, the pair brought to life the first iteration of what would become the Forcite MK1 smart motorcycle helmet. And a very sexy beast it is! All they needed now was an army of riders to help them perfect it. And they got that in spades, with the Forcite Helmet brand now having a cult-like following. We start off with Alfred taking us inside the mind of a motorcycle rider …   Resources mentioned in this episode of your favorite marketing podcast Forcite Helmets' facebook community Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Gripsox founder Luke Goodwin   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150See omnystudio.com/listener for privacy information.