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Today’s Phone Tap victim has a job interview lined up, but we’re calling early to see how badly we can fluster her before her big moment!See omnystudio.com/listener for privacy information.
Are you nice to customer service reps on the phone or rude? Today’s Phone Tap victim forgot to say “goodbye” after her last customer service call so we’re calling to get what we deserve!See omnystudio.com/listener for privacy information.
Are you nice to customer service reps on the phone or rude? Today’s Phone Tap victim forgot to say “goodbye” after her last customer service call so we’re calling to get what we deserve!See omnystudio.com/listener for privacy information.
Today Brooke's pranking a mother, and calling as a substitute teacher who has a few aggressive suggestions for how her child’s name should actually be pronounced!See omnystudio.com/listener for privacy information.
Today Brooke's pranking a mother, and calling as a substitute teacher who has a few aggressive suggestions for how her child’s name should actually be pronounced!See omnystudio.com/listener for privacy information.
Today’s Phone Tap Victim goes to the same buffet restaurant every Sunday morning with his family, so today Jose's calling to BAN him for life for some EGREGIOUS line-cutting behavior!See omnystudio.com/listener for privacy information.
Today’s Phone Tap Victim goes to the same buffet restaurant every Sunday morning with his family, so today Jose's calling to BAN him for life for some EGREGIOUS line-cutting behavior!See omnystudio.com/listener for privacy information.
Service Business Mastery - Business Tips and Strategies for the Service Industry
Most home service businesses keep just 5 to 12% net profit, and most owners have no idea that is where they are. The best run HVAC, plumbing, and electrical shops keep 20%, and the gap almost always comes down to a few fixable mistakes. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Matthew Mooney and Raymond Gong of Profitability Partners, a fractional CFO firm that spent years on the private equity side of the table and now helps owners find the profit already hiding in their business. They break down the real gross profit benchmarks for every trade, the labor and pricing mistakes that make your P&L lie to you, why fixing your booking rate beats spending more on ads, and how one plumbing company cut 3 million dollars a year in overhead in six months. This episode is brought to you in partnership with Upfrog, one of our show partners. Upfrog turns paid ad spend into booked, sold system replacements instead of wasted leads. Learn more at upfrog.com. CHAPTERS 0:00 – The 20% Net Margin Most Contractors Never Hit 3:49 – Meet Profitability Partners: Fractional CFOs From Private Equity 7:54 – What Private Equity Looks For in an Undervalued Business 11:00 – Gross Profit Benchmarks by Trade: HVAC, Plumbing, Electrical 15:56 – The Fully Loaded Labor Mistake That Hides Your Real Margin 18:16 – The What Is Everyone Charging Trap and the Discount Price Book 20:24 – Why Discounting Costs You More Than Spending on Ads 23:36 – Fix Your Booking Rate Before You Spend a Dollar on Marketing 27:47 – What Separates a 12% Company From a 20% Company 29:55 – Switching to Commission Pay Without Losing Your Techs 36:41 – Where AI Actually Helps a 5 to 30 Million Dollar Contractor 39:12 – The Overhead Trap: Unused Software and Oversized Leases 41:56 – Case Study: Cutting 3 Million Dollars a Year in Six Months 48:22 – The Exit Math That Turns 200K Saved Into 2 Million 52:15 – The 1% Booking Rate Worth 3 Million, and Why Your CRM Lies 55:33 – Where to Find Matthew and Raymond WHAT YOU'LL LEARN - The real gross profit benchmarks by trade, and why a 50% GP can secretly be sub 40 once labor is fully loaded - Why 20% net profit is realistic, and the mistakes keeping most shops at 5 to 12% - How discounting quietly wrecks your margin, and why 2 to 3% more on ads beats 10% off the price - Why booking rate is the first thing to fix before spending another dollar on marketing - How one plumbing company cut 3 million dollars a year in overhead in six months - The exit math that turns a 200,000 dollar expense cut into 2 million more at the sale THIS EPISODE IS BROUGHT TO YOU BY UPFROG System replacement leads from paid ads, nurtured and booked into sold jobs before your team arrives: upfrog.comBREEZY About 30 percent of inbound calls in home services go unanswered, and those are customers ready to book with whoever picks up first. Breezy puts AI agents on every call, books the job, and follows up instantly, so you wake up to booked jobs instead of missed calls. See how many jobs you are losing at https://getbreezyapp.com and use code SBM for 500 dollars toward Breezy. MARKET STORM Market Storm uses AI to catch early buyer intent and put your brand in front of homeowners before they ever search. Visit https://marketstorm.ai or text 213-575-5448. CALLRAIL CallRail assigns a unique tracking number to each marketing effort, so you know which channels bring your best leads. Try it free at https://callrail.com/sbmpod. PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Matthew Mooney (Profitability Partners): https://www.linkedin.com/in/matthew-mooney-54b09047/ Raymond Gong (Profitability Partners): https://www.linkedin.com/in/gongraymond/ ARTICLES WORTH READING HVAC profit margin benchmarks: https://profitabilitypartners.io/hvac-profit-margins/ Plumbing profit margin benchmarks: https://profitabilitypartners.io/plumbing-profit-margins/ ABOUT SERVICE BUSINESS MASTERY Service Business Mastery helps home service owners run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch break down the operations, technology, and leadership behind growing an HVAC, plumbing, or electrical business, with the operators actually doing the work. More at https://servicebusinessmastery.com/ Want the frameworks from each episode in your inbox? Join the free Service Business Mastery newsletter: https://servicebusinessmastery.com/ Subscribe on YouTube and follow us on Spotify and Apple Podcasts so you never miss an episode. If this one helped, share it with an owner who needs it. #ServiceBusinessMastery #HomeServices #ContractorProfit #HVACBusiness #FractionalCFO
Today’s Phone Tap victim lost her water bottle at the airport and we have good news: We found it! But she’ll need to pay our storage fees first…See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim lost her water bottle at the airport and we have good news: We found it! But she’ll need to pay our storage fees first…See omnystudio.com/listener for privacy information.
The guy we’re Phone Tapping today claims his job working the front desk at a motel is dreadfully BORING. So we’re hoping to change that with some of the most outrageous room requests he’s ever dealt with!See omnystudio.com/listener for privacy information.
The guy we’re Phone Tapping today claims his job working the front desk at a motel is dreadfully BORING. So we’re hoping to change that with some of the most outrageous room requests he’s ever dealt with!See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim is very skeptical of car mechanics and NEVER wants to get ripped off or overcharged. So today we’re calling to do EXACTLY THAT.See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim is very skeptical of car mechanics and NEVER wants to get ripped off or overcharged. So today we’re calling to do EXACTLY THAT.See omnystudio.com/listener for privacy information.
Everything is better when bundled right? Phone and internet, burger and fries… but what about your eternal resting place? We’ll put it to the test in your Phone Tap!See omnystudio.com/listener for privacy information.
Everything is better when bundled right? Phone and internet, burger and fries… but what about your eternal resting place? We’ll put it to the test in your Phone Tap!See omnystudio.com/listener for privacy information.
In your Phone Tap, we created a new system so no dater ever gets ghosted again! It's so good, it might even replace our Second Date Updates!See omnystudio.com/listener for privacy information.
In your Phone Tap, we created a new system so no dater ever gets ghosted again! It's so good, it might even replace our Second Date Updates!See omnystudio.com/listener for privacy information.
Service Business Mastery - Business Tips and Strategies for the Service Industry
AI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin. In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day. They get into how Chris turned home inspections from a loss leader into one of his highest paying jobs, why his AI voice agent books calls so well that customers swear they were talking to a person, and the simple pay change that made after hours emergencies fair to his technicians again. If you run an HVAC, plumbing, or electrical company and you are tired of AI hype with nothing to show for it, this one is built for you. This episode is brought to you in partnership with Breezy, the AI voice agent Chris uses for his after hours and overflow calls. See how many calls you are missing at https://getbreezyapp.com and use code SBM for 500 dollars toward Breezy. CHAPTERS 0:00 – Why AI Won't Replace HVAC Techs 1:45 – Welcome to Service Business Mastery 2:37 – Fix Your Processes Before You Automate Anything 3:44 – Meet Chris Plunkett: From 8 Year Old Tech to HVAC Owner 7:33 – Where Chris Actually Uses AI in His HVAC Business 8:21 – Letter Grade Diagnostics Customers Understand 10:28 – The Real Way AI Is Changing the Trades 11:49 – Turning Home Inspections Into a High Ticket Profit Center 15:37 – Presenting Diagnostics So Customers Say Yes 18:04 – AI Voice Agents for After Hours and Overflow Calls 20:31 – The Call Nobody Could Tell Was AI 27:07 – Trigger Words and On Call Routing That Keep Owners Out of the Mix 29:41 – The Late Night Call Policy That Protects Your Techs 32:06 – Why Emergency Rate Beats After Hours Rate 35:02 – Nobody Wants to Work for YOU: Hiring the Next Generation 37:32 – Trade Culture, Mentorship, and Bringing Young Techs In 46:24 – Where to Find Chris and His Whiskey Side Hustle ABOUT SERVICE BUSINESS MASTERY Service Business Mastery is where home service owners come to run better, more profitable companies. Every week, Tersh Blissett and Josh Crouch talk through the real operations, technology, and leadership decisions behind growing an HVAC, plumbing, or electrical business, with the operators and experts actually doing the work. More episodes and resources: https://servicebusinessmastery.com/ https://linkin.bio/servicebusinessmasterypodcast THIS EPISODE IS BROUGHT TO YOU BY BREEZY About 30 percent of inbound calls in home services go unanswered, and those are customers ready to book with whoever picks up first. Breezy puts AI agents on every call, books the job, and follows up instantly, so you wake up to booked jobs instead of missed calls. See how many jobs you are losing right now at https://getbreezyapp.com and use code SBM for 500 dollars toward Breezy. UPFROG Upfrog is the OG of pricing transparency online. They find hard to reach system replacement leads through paid ads, then nurture and book them into sold systems before your team even arrives. Learn more: upfrog.com MARKET STORM Market Storm works with home service companies across the country, using AI to catch early buyer intent and put your brand in front of homeowners before they ever search. So when they do search, your name already feels familiar. Visit https://marketstorm.ai/ CALLRAIL CallRail assigns a unique tracking number to each of your marketing efforts, so you know exactly which channels bring your best leads and which ones to cut. Try it free at https://callrail.com/sbmpod. PHONETAP Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo COMPANYCAM Capture work, track job progress, and stay connected from the field to the office with photo documentation and AI tools that keep work moving. Start a free trial at: https://companycam.com/ CONNECT WITH OUR HOSTS AND GUEST Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Chris Plunkett: https://www.linkedin.com/in/chris-plunkett-11613385/ NEVER MISS AN EPISODE Subscribe on YouTube and follow Service Business Mastery on Spotify and Apple Podcasts. If this one helped, share it with an owner who needs to hear it. #ServiceBusinessMastery #HVAC #AIinTheTrades #HomeServices #HVACBusiness
The character Brooke is channeling in today’s Phone Tap is so off putting, it almost made us LOSE our LUNCH when we first heard it.See omnystudio.com/listener for privacy information.
The character Brooke is channeling in today’s Phone Tap is so off putting, it almost made us LOSE our LUNCH when we first heard it.See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim HATES being uncomfortable so we’re calling her restaurant and making one of the cringiest and awkward dinner reservations she’ll ever experience!See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim HATES being uncomfortable so we’re calling her restaurant and making one of the cringiest and awkward dinner reservations she’ll ever experience!See omnystudio.com/listener for privacy information.
In your Phone Tap Brooke calls a soon-to-be first time father to see if he’s game for being a soon-to-be two-time dad if you know what we mean…See omnystudio.com/listener for privacy information.
In your Phone Tap Brooke calls a soon-to-be first time father to see if he’s game for being a soon-to-be two-time dad if you know what we mean…See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim just wants to make a return over the phone, but our customer services reps are overworked, and over stressed so she’s gonna have to deal with the multitask-KING!See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim just wants to make a return over the phone, but our customer services reps are overworked, and over stressed so she’s gonna have to deal with the multitask-KING!See omnystudio.com/listener for privacy information.
In your Phone Tap, we got a request from a college student who’s going home for a family reunion to prank his mom. So Brooke's calling as his new, mature, cougar-iffic girlfriend to introduce herself!See omnystudio.com/listener for privacy information.
In your Phone Tap, we got a request from a college student who’s going home for a family reunion to prank his mom. So Brooke's calling as his new, mature, cougar-iffic girlfriend to introduce herself!See omnystudio.com/listener for privacy information.
Service Business Mastery - Business Tips and Strategies for the Service Industry
Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good opportunities get lost before they ever turn into booked jobs. Chris breaks down how call tracking, call routing, CRM integrations, AI voice assistants, and conversation intelligence can help contractors see the real story behind their marketing spend and customer calls. They also discuss: Why missed calls are one of the most expensive leaks in a home service business How call routing helps contractors get the right calls to the right people Why attribution is harder now that homeowners use Google, social media, AI search, referrals, and other touchpoints before calling How AI voice assistants can support CSR teams with overflow, after-hours calls, and basic call handling Why call data and conversation intelligence help owners coach their teams and make smarter marketing decisions If you are spending money on marketing but still missing calls, losing track of leads, or struggling to understand which channels are actually creating revenue, this episode will help you see why better call visibility matters. Timestamps 00:00 Pre-show conversations with Chris 04:11 Introducing Voice Assist for Contractors 06:40 Integrating AI in Job Interviews 12:48 Introducing ChatGPT integration with Call Rail 15:18 Understanding Data and Attribution 18:18 Troubleshooting marketing and spending issues 23:07 Boosting Average Repair Tickets 26:08 Managing customer service team 27:07 Managing Incoming Calls and Coverage 31:32 Training and fine-tuning voice assistants 35:12 Using AI for data analysis 37:54 Tracking summer special calls 41:08 Home renovation challenges 43:40 Offering product assistance Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chris Nelson: https://www.linkedin.com/in/christopher-nelson-205588140/ CallRail: https://www.callrail.com/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
One of our listeners is hosting a dinner party with her boyfriend and instead of preparing drinks and snacks, she set him up for a Phone Tap Alan Winterbottom-style!See omnystudio.com/listener for privacy information.
One of our listeners is hosting a dinner party with her boyfriend and instead of preparing drinks and snacks, she set him up for a Phone Tap Alan Winterbottom-style!See omnystudio.com/listener for privacy information.
We learned that today’s Phone Tap victim still rents DVDs from the library. WHO does that? Just for that we’re gonna make an example out of him in your Phone Tap!See omnystudio.com/listener for privacy information.
We learned that today’s Phone Tap victim still rents DVDs from the library. WHO does that? Just for that we’re gonna make an example out of him in your Phone Tap!See omnystudio.com/listener for privacy information.
In your Phone Tap, Brooke calls an office worker to introduce a new policy at his job where he can confide anything he wants to her, even if it starts beef in his office!See omnystudio.com/listener for privacy information.
In your Phone Tap, Brooke calls an office worker to introduce a new policy at his job where he can confide anything he wants to her, even if it starts beef in his office!See omnystudio.com/listener for privacy information.
In your Phone Tap we’re sending one woman into a never-ending spiral of super-advanced artificial intelligence customer support chat robots. What could go wrong?See omnystudio.com/listener for privacy information.
In your Phone Tap we’re sending one woman into a never-ending spiral of super-advanced artificial intelligence customer support chat robots. What could go wrong?See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim hired someone to build a ton of marketing displays in grocery stores but we sent Jose on her job and he’s got some BIG problems with pretty much everything.See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim hired someone to build a ton of marketing displays in grocery stores but we sent Jose on her job and he’s got some BIG problems with pretty much everything.See omnystudio.com/listener for privacy information.
Service Business Mastery - Business Tips and Strategies for the Service Industry
Most contractors want more leads, more booked calls, and more revenue. But if your sales process is inconsistent, more leads will only expose the problem faster. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Josh Martin, Director of Revenue Strategy at 3Four Labs, to talk about how service businesses can grow by building a stronger sales framework, improving technician coaching, and using AI-powered tools the right way. Josh explains why AI and automation are only useful when your company already knows what "good" looks like. If your technicians, comfort advisors, or salespeople do not have a clear framework, the software cannot magically make them better. It needs to understand the questions you want asked, the information you want collected, and the way your company expects customers to be served. The conversation also breaks down why recording field conversations should not be seen as "Big Brother," but as a coaching tool. Just like athletes watch game film, technicians and salespeople can use call and visit recordings to improve their communication, tone, positioning, and close rate. They also discuss: Why every growing company needs a repeatable sales framework How AI ride-along tools help coach technicians and salespeople Why technicians act differently when a manager is physically in the truck How recording customer conversations can help your team improve Why "sales" feels uncomfortable for many technicians The importance of teaching technical experts how to communicate value Why companies need clean data before they rely on AI How AI can create noise when it is used without a clear outcome Why automation must be monitored instead of set and forgotten How to avoid overwhelming your team when adopting new technology Why sales tools must be customized to your company's process How asking for the sale is often the missing step in the home If you are trying to grow your service business, improve close rates, coach your team better, or make AI useful instead of confusing, this episode gives you a practical look at how sales process and technique create scalable growth. Timestamps 00:00 Clarifying platform's role and use case 05:22 Getting started in the industry 09:22 AI ride along software discussion 10:53 Optimizing service call efficiency 16:07 Watching sales recordings for improvement 18:37 Identifying AI-generated resumes 21:01 Efficiency with Technology Tools 24:08 Understanding mismatched business language 29:17 Demo: Claude's PowerPoint integration 31:10 Human oversight in automation 35:23 Challenges of Team Growth 39:35 Understanding customer communication skills 42:31 Introducing Execconnect tool 43:31 Explaining the 34 Labs name Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Josh Martin: https://www.linkedin.com/in/joshuadarrenmartin/ 3Four Labs: htps://www.linkedin.com/company/3fourlabs/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
Today’s Phone Tap victim has no trouble with the ladies, but today Jeff's calling as the brother of one of his flings to let him know he might have messed up ditching his sister!See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim has no trouble with the ladies, but today Jeff's calling as the brother of one of his flings to let him know he might have messed up ditching his sister!See omnystudio.com/listener for privacy information.
One of our listeners emailed us wanting to prank her neighbor because the snack choices at their kid’s play dates have been causing an issue.See omnystudio.com/listener for privacy information.
One of our listeners emailed us wanting to prank her neighbor because the snack choices at their kid’s play dates have been causing an issue.See omnystudio.com/listener for privacy information.
Event ticket fees are out of control, which is why today’s Phone Tap victim is not gonna be happy when Jose calls to tack on some extra costs even AFTER the concert already happened!See omnystudio.com/listener for privacy information.
Event ticket fees are out of control, which is why today’s Phone Tap victim is not gonna be happy when Jose calls to tack on some extra costs even AFTER the concert already happened!See omnystudio.com/listener for privacy information.
In your Phone Tap Jeff calls a teacher who's hosting a career day soon, and while she’s excited one of her student’s parents is a kid’s book author, she should read the books a little closer…See omnystudio.com/listener for privacy information.
One of our listeners recently transferred schools and told her dad she met someone special. So today we’re calling as the new boyfriend, well… not so much a boyfriend as much as a MAN-BABY. It's the Phone Tap debut of Technical Director Ashton!See omnystudio.com/listener for privacy information.
Today’s Phone Tap victim recently had their car stolen, and while the nice thing to do would be to help find it, we’re gonna Phone Tap them instead using a Police Psychic!See omnystudio.com/listener for privacy information.