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Today on Raise the Line, we bring you the unlikely and inspiring story of a woman who was afraid of blood as a child but became an accomplished nurse; who struggled with learning disabilities but became an effective educator; and who, despite lacking business experience or knowledge of graphics, built a successful company that produces visually rich educational materials for nurses and other providers. “I think the theme of my life has been I have struggled with learning, and I didn't want other people to struggle,” says Jennifer Zahourek, RN, the founder and CEO of RekMed which has developed a sequential, interactive learning system that includes illustrated planners, books, and videos used by millions of students and providers. The initial focus was to provide nurses with everything they needed to know from “the basics to the bedside” but RekMed now offers content for medics, respiratory therapists, medical assistants, and veterinarians as well. Driven by her belief in the power of visual learning and her “just freakin' do it” attitude, Jennifer overcame her fear of launching a business and quickly realized just how well nursing had prepared her for the hard work and unpredictability of entrepreneurship. “Nursing teaches you how to just be resilient, to pivot, to delegate, to work on a team and to handle high stress. I think nurses could literally be some of the best entrepreneurs on the planet,” she tells host Lindsey Smith. Tune in to this lively and valuable conversation as Jennifer shares lessons from bootstrapping a publishing company, insights on the evolving landscape of healthcare education, and advice on embracing change in nursing, especially with the expanding role of AI. Mentioned in this episode:RekMed If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textTrust is the foundation of successful home care marketing, but brand recall seals the deal. When discharge planners face walls lined with identical brochures from countless agencies, what makes yours the one they remember and call?Our panel of seasoned home care experts dives into the strategies that convert marketing efforts into actual census growth. From structured territory planning using Medicare.gov's facility directory to perfectly timed Google review requests (hint: the two-week sweet spot matters more than you think), we unpack the mechanics of building referral relationships that actually produce results.Perhaps most valuable is the panel's candid discussion about increasing revenue from current clients—a growth opportunity many agencies overlook. The systematic approach to reassessments after facility stays, training caregivers to spot changing needs, and framing conversations around enhanced safety rather than "upselling" provides a blueprint for ethical census building without requiring new client acquisition.The conversation doesn't shy away from difficult questions either. How do you maintain caregiver interest when immediate work isn't available? When is it appropriate to walk away from a potential client who isn't a good fit? What's the real value (and conversion rate) of paid lead services like A Place for Mom?Whether you're launching a new marketing program or refining established strategies, this episode offers both fundamental principles and tactical specifics designed to help your agency stand out in competitive markets. The recurring theme throughout: consistent, authentic relationship building trumps transactional marketing every time.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
Every Wednesday, I talk to real franchisees sharing their real stories—and today's guest is phenomenal. Meet Brittany McCleary, Assisting Hands Home Care franchisee in Texas, who went from teaching to building a $4M business with her husband Matt in under 3 years. Timestamps00:00 - Intro: Brittany McCleary, Assisting Hands franchisee01:10 - "Go find something for us to do because I'm done teaching."02:30 - Did you ever imagine a $4M business leaving a teacher's salary?03:45 - Brittany's first business & entrepreneurial journey05:15 - The real cost of starting an Assisting Hands franchise08:00 - Adding the second territory09:15 - $4M revenue this year—breaking down profit margins11:00 - Replacing teacher salaries (from ~$50K–$90K)12:10 - Planning for nonprofits and giving back13:15 - Hardest part of launching a franchise15:10 - Doing all the work early on (office, caregiving)16:45 - Managing 150+ caregivers and staff19:00 - Building a strong core team20:30 - Serving seniors and employees—why it matters22:00 - Why teachers make great franchise owners24:15 - Hiring teachers for the office25:30 - The teacher work ethic advantage27:00 - Why some franchisees fail (and how they avoided it)30:00 - Investing in coaching, mentorship, CPA, attorney32:00 - Working on your business, not in it34:10 - Adapting, growing, staying coachable36:00 - One cornerstone of success: “Take the leap of faith”37:30 - Closing and call to action
Podcast Notes(Organized for learning & insight discovery)00:00 – Welcome: Rethinking everything we thought we knew about home care04:12 – Home Care vs. Home Health: Why this distinction matters09:30 – Crisis vs. Prevention: The real cost of waiting too long13:40 – The ROI of Proactive Support: Reducing ER visits, boosting length of stay18:25 – A Personal Story: When caregiving becomes invisible and unsustainable24:15 – Independent Living Meets a New Era: Why “forever homes” need partners31:00 – The Overlooked Value for Facility Operations & Team Culture38:00 – How to Build a Proactive Referral Culture that Actually Works44:50 – The Language of Trust: Why the words we use can empower or isolate50:00 – Good vs. Transformational Partners: A Chick-fil-A meets Disney approach56:10 – Looking Ahead: How Your Health is shaping the future of care www.YourHealth.Org
“Very often, doctors try to suppress what they feel or don't even have the vocabulary to describe their emotions,” says Professor Alicja Galazka of the University of Silesia, an observation based on decades of work with physicians to enhance their emotional intelligence and resilience. Galazka, a psychotherapist, psychologist, lecturer and coach, believes this deficit is rooted in part in a lack of instruction in the internal and external psychological dimensions of being a medical provider. “There is not enough space created in medical school for teaching and training students about how to deal with their own stress and all of the skills connected to building relationships with patients,” she tells host Michael Carrese. Those same skills are also critical to working effectively as a member of a care team, which is an increasingly common arrangement in hospitals and clinics. Galazka employs simulations, dramatic role-playing, mindfulness, Acceptance and Commitment Therapy and other methods in her work with an eye on increasing the emotional agility and sensitivity of her trainees and clients. Tune in to this thoughtful episode of Raise the Line to hear Galazka's ideas on how to reshape medical training, why she is a proponent of narrative medicine, and the merits of embedding psychologists on care teams as a resource for both patients and providers. Mentioned in this episode:University of SilesiaInternational Association of Coaching Institutes If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
A new in home care business that brings together seniors, and young parents.
Last week, I shared how not having a plan can create chaos throughout the whole family when long term care is needed. This week, I used the same need and family but added LTC insurance as a tool to help pay for care expenses. Listen and learn how helpful even a small plan can work to make life a little less difficult during a very difficult time. Then schedule some time with me to design your plan See current and projected costs of care (use 5% COLA to project Learn what your state's Medicaid program let's you keep and qualify for help
Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Matt: Turning passion into purpose.Emerald Prairie is on a mission to revolutionize home care with products that are not only safe for people and pets but also environmentally beneficial. At the heart of its innovation is hypochlorous acid (HOCL), a powerful yet natural disinfectant that Matt Condon, Founder of Emerald Prairie, describes as “nature's disinfectant.” In today's episode, Matt shared how his company is challenging the status quo with products that are effective, safe, and eco-friendly.HOCL isn't new. In fact, it has been around since World War I when it was used to treat soldiers. “It is an incredibly powerful antibacterial disinfectant,” Matt explained. “It would be ubiquitous throughout the country and the world if not for the way the chemical industrial complex evolved.” Emerald Prairie has found a way to scale the production of HOCL, offering a solution that's “made by your body” and safe enough to spray on your hands or even in your mouth.What makes Emerald Prairie stand out isn't just HOCL's effectiveness; it's the company's commitment to transparency and environmental impact. “All of our ingredients are on every label—nothing hidden,” Matt said. He added that the products not only avoid harming the environment but actually benefit it. “The best thing that can happen to hypochlorous acid is it gets to the water system because it kills the biofilm.”Emerald Prairie's business is thriving. The company has seen a surge in subscriptions, which Matt described as resembling the “proverbial hockey stick.” This growth, he believes, reflects customer trust and satisfaction. Emerald Prairie's solutions are produced in Kansas, reflecting the company's commitment to local manufacturing.To scale its impact and reach, Emerald Prairie is raising capital via a regulated investment crowdfunding campaign on Wefunder. This approach aligns with Matt's mission to connect directly with customers and investors who share his vision.Emerald Prairie isn't just selling safe cleaning products; it's starting a movement. By replacing toxic chemicals with solutions that are safe for families and the environment, Matt and his team are proving that you don't have to compromise safety for effectiveness. This is your chance to join a revolution in home care—by supporting Emerald Prairie, you can help make the world a cleaner, safer place.tl;dr:Matt Condon explained how Emerald Prairie's products use hypochlorous acid to deliver safe, effective cleaning.The company's all-natural solutions are environmentally beneficial, improving ecosystems instead of harming them.Emerald Prairie is scaling operations with local production and growing customer subscriptions rapidly.Matt revealed his passion for building purpose-driven ventures that align with his values and mission.The company is raising funds via regulated crowdfunding, inviting supporters to invest in its growth.How to Develop Turning Passion Into Purpose As a SuperpowerMatt Condon's superpower is his ability to transform passion into purpose-driven business ventures. He explained, “I've been so fortunate in my career to go through…efforts where I wasn't really focused on the sales revenue as much as doing something…that the world needed.” This approach, he shared, reflects a belief that “capitalism is the most powerful engine of good in the world.” For Matt, success comes from aligning his passions with businesses that create meaningful impact while maintaining financial viability.Matt shared how his passion for solving real-world problems led him to create a network of clinics providing top-tier healthcare to workers like farmers, firefighters, and police officers. Drawing inspiration from his roots in a farming community, Matt realized that the quality of care available to professional athletes could and should be extended to laborers. He built clinics that offered advanced healthcare solutions, improving outcomes for countless individuals in physically demanding jobs. This venture not only succeeded financially but also changed lives, exemplifying how passion-driven businesses can create profound impact.Tips for Developing This Superpower:Identify Problems You're Passionate About Solving: Focus on challenges that resonate with your values and experiences.Take Calculated Risks: Embrace risk as part of the journey to create meaningful impact.Build Around a Mission: Ensure your business aligns with a core purpose beyond profitability.Engage Support Systems: Surround yourself with people who believe in your vision and can provide encouragement.Stay Focused Amid Noise: Cut out distractions to concentrate on what truly matters.By following Matt's example and advice, you can make turning passion into purpose a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileMatthew (Matt) Condon (he/him):Founder, Emerald Prairie HealthAbout Emerald Prairie Health: At Emerald Prairie Health, our mission began with a discovery—not of a new chemistry, but of how to finally unlock one that scientists have trusted for over a century. Despite its unmatched safety and proven performance, this powerful solution was kept on the sidelines—overlooked or suppressed by chemical giants who saw HOCl as a threat to their legacy products. We saw something different at EPH. Using our proprietary water purification process, we developed a way to produce this chemistry in its purest, most stable, and effective form—and bring it to market at scale. Today, we're helping families protect their loved ones and lead the next generation of wellness—through cleaner, safer, and more sustainable alternatives for home and body.Website: emeraldprairiehome.comCompany Facebook Page: facebook.com/emeraldprairiehomeBiographical Information: Matthew J. Condon is a nationally recognized healthcare entrepreneur, thought leader, and advocate for transparency and innovation in the healthcare system. As the Founder and former CEO of Bardavon Health Innovations—a leading healthcare data analytics company transforming Workers' Compensation—Matt combined his deep industry insight with a passion for disrupting outdated care models. Prior to Bardavon, he founded ARC Physical Therapy+ in 2003, growing it into one of the Midwest's largest PT networks with over 100,000 annual patient visits. In June 2024, Matt stepped down as CEO of Bardavon and began his transition into founding Emerald Prairie Health, a consumer health company delivering safe, science-backed alternatives for home and body care. He was the youngest Chair in the 120+ year history of the Greater Kansas City Chamber of Commerce and has been honored as a regional Ernst & Young “Entrepreneur of the Year” finalist, named to Ingram's “40 Under 40” and “Rainmakers” lists, and featured on the Kansas City Business Journal's “Power 100” list of the region's most influential business leaders.X/Twitter Handle: @theMattCondon Linkedin: linkedin.com/in/matthew-condon-86905412Instagram Handle: @mcondon0730Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, DealMaker, DNA, Proactive-Rancho. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on July 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, July 16, 2025, at 1:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Balance Sheets & Beyond: The Impact Investor's Guide to Financials." If terms like “income statement” and “cash flow” make your eyes glaze over, this session is for you. Devin will break down the fundamentals of financial statements in clear, simple language—perfect for beginners who want to better understand the numbers behind the businesses they support. Whether you're a new investor, a founder navigating financials, or simply curious about how money moves through mission-driven companies, you'll leave this session more confident and informed. Don't miss it!SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition, but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. VIP's get access to our better-than-in-person networking! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe
Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […] The post Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care appeared first on Business RadioX ®.
Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […]
Join Michael Greenlee and Hannah Vale in this special Heroes of HomeCare episode of Home Health Revealed, featuring Greg Davis and Sean Davis from Patriot at Home, a leading home health agency based in Ohio. They share invaluable insights on how to grow and scale a home care agency while keeping the company culture and core values at the center of every step. In this episode, learn about: Strategies for sustainable growth without sacrificing culture Leadership lessons from veteran-owned Patriot at Home How Patriot at Home maintains excellence across multiple Ohio locations Real stories of dedication and compassion from the front lines of home healthcare Patriot at Home is known for delivering skilled nursing, therapy, hospice, and palliative care with a commitment to treating patients like family. This conversation is a must-watch for agency owners, leaders, and anyone passionate about home health. Chapters (00:00:02) - home health and hospice care(00:01:11) - Home Health Revealed(00:02:54) - Private Companies: How Do You Scale?(00:08:49) - Greg McAfee on Becoming More Personalized(00:09:56) - The Home Health Agency's Culture(00:12:14) - Patriot Hospitals' culture of service(00:16:15) - Immunity Agency CEO on AR(00:18:25) - How Do You Retain Talented Clinicians?(00:19:21) - Sean and Greg on The Biggest Mistake(00:24:35) - Finding the Right Person for the Job(00:26:28) - How 4,500 Employees Got Started(00:27:29) - How Do You Communicate With 500 People?(00:29:01) - How Do You Trust Your Leaders?(00:31:06) - The Secret to Great Leadership(00:33:11) - Top Executives: We Need to Make a Major Change at(00:37:22) - Startups Are Hard(00:38:37) - Grow: The Process of Growing Your Business
In this episode, the doctors discuss the availability of medical assistance, especially home care aid. Medicaid, the low rates offered, and the low rate of pay many home care professionals earn are among the topics, along with concerns about what assistance may remain for those in need, with Congress's passing of President Trump's tax and spending package.
This week, Diane shares a story of what can happen when there is no plan for extended care or long term care. With cataract surgery adjustments today and super dialated eyes, rhis is all that can be said this week. Sorry for any typos, I can't see well at all. Listen sand schedule to design your family's plan
Ray Schwetz and Donyshia Boston-Hill get business empowerment from Andrea Kiliaris, Associate Director for Care Management at CABS Social Care Network. CABS provides home care services to elderly and disabled residents of Brooklyn, the visible embodiment of a long-term effort by its parent company, CABS Corporation, to create community owned and controlled, non-profit enterprises to provide essential services and employment opportunities for neighborhood residents. Andrea will talk about one of CABS' special programs—Care Management, just one example of how CABS is innovating to meet the needs of individuals and families, providing not just care, but truly coordinated support.
"Older adults have this special clarity about who they are and what they want, which is incredibly inspiring," says Dr. Julia Hiner, explaining, in part, why she loves her work as a geriatrician in Houston, Texas. She also enjoys the challenge of the medical complexity these patients present and the opportunity it creates to see the patient as a whole person. In fact, as you'll hear in this upbeat conversation with Raise the Line host Lindsey Smith, there's almost nothing about geriatrics that Dr. Hiner does not enjoy, which explains her passion for teaching the subject at McGovern Medical School at the University of Texas Health Science Center in Houston and trying to convince more students to pursue it as their specialty. The need is great, given that there are only 8,000 geriatricians in the US despite a rapidly growing senior population. Tune in to learn why Dr. Hiner thinks clinicians avoid the field and the steps that can be taken to improve the situation, including requiring courses in geriatrics. You'll also learn about the importance of capacity assessments, the troubling, and under-reported, problem of elder mistreatment, ageism among health professionals and much more in this super informative episode. Mentioned in this episode:University of Texas Health Science Center at Houston McGovern Medical School If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
We're getting bad news from what seems like every direction these days. Governments and media are all talking about wars and destruction. But this is not new. We've been through these kinds of events before, too many times, and we're still here and moving forward. We can't let panic, wars and market crashes control our choices. These thnigs happen without our input. We can control our clarity, courage and conviction to stay on course. If you've been considering planning for future extended care needs, or if you've been working on your plan, don't stop now. Too many find a reason to pause and then forget their reasons for planning in the first place. Then, 10 or 20 years go by, and something happens to them or someone close to them, and they restart their search. At that point, plans are much more expensive or not available due to age or health concerns. Let's work together to design your plan today and protect those you love most tomorrow. Schedule
All Home Care Matters and our host, Lance A. Slatton were honored to welcome Michael Herrington & Kevin Hansen as guests to the show. About Michael Herrington: Michael Herrington is a passionate advocate for senior well-being and caregiver support. As President and Co-Founder of Ways 2 Wellness, he leads initiatives that combat loneliness and cognitive decline through engaging activity books and resources that keep seniors mentally sharp and emotionally connected. With a strong background in publishing and marketing, Michael previously led large-scale sales and distribution efforts for major brands like Time Inc. and Comag Marketing Group. Now, he channels that expertise into Ways 2 Wellness, helping organizations create impactful, customized materials that enhance cognitive well-being and strengthen community connections. About Ways 2 Wellness: Ways 2 Wellness creates engaging, custom-branded activity books designed to reduce loneliness and enhance cognitive health in seniors. By combining mental stimulation with meaningful branding, these resources not only promote well-being but also support organizations in strengthening their presence and outreach. About Kevin Hansen: Kevin has helped hundreds of businesses with their branding/logo development, website presence, and digital marketing. For the last 8 years, he's worked with home care agencies throughout the country in satisfaction management and, more recently, in business development. He's the author or Branded by Design: Home Care / Home Health Edition, which serves as a guide to agencies creating a new brand, redesigning an existing brand, or striving to improve their brand messaging. About Home Care Ops: Home Care Ops offers resources, templates, operational methodologies, and training for every leadership level. Through easy-to-follow courses, information-packed webinars, and Summits with some of the greatest minds across any industry, owners and operators can stop the cycle of reaction and start taking true control over their business's success. Our team strives to help home care owners solve more problems at every level - Build | Grow | Scale.
Worried about the costs and social implications of finding an NY nursing home for your elderly loved one? Consider the advantages of opting for in-home support instead - an increasingly safe option, according to experts.https://ameliahomecareny.com/24-hour-home-care/ Amelia Home Care City: Brooklyn Address: 3007 Ocean Parkway Website: https://www.ameliahomecareny.com/
Hello all, I recently had cataract surgery in both eyes, and my eyes get tired if I look at the computer too long. I need to take breaks while recovering. Instead of discussing shared and individual LTC annuities this week, I need to share an episode that was aired last summer. This will remind you how LTC annuities can help both protect your family if you need extended care and also eliminate all those gains on your non-IRA annuities you've been holding on to because you don't want to pay more in taxes. LTC annuities have very few health questions and are more easily approved. Schedule with me to learn how you can avoid sharing your annuity earnings with Uncle Sam.
What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textThe digital marketing landscape for home care agencies is experiencing a seismic shift as AI-powered search transforms how potential clients find care services. Valerie Van Booven delivers a compelling deep dive into this new reality where traditional SEO tactics alone no longer guarantee visibility.When someone searches "How much does home care cost in St. Louis?" or "Can I get paid to care for a family member in Nebraska?", Google and ChatGPT now provide comprehensive answers directly at the top of search results—often without users needing to click through to any website. This fundamentally changes the game for home care agencies seeking to connect with potential clients online.Through real-world examples and screenshots, Valerie demonstrates how agencies that create structured, authoritative content addressing real client questions consistently appear in these AI-generated summaries. The agencies winning in this new environment aren't just focusing on location-based keywords like "home care in Fairfax"—they're creating valuable content around the questions people actually ask: payment options, caregiver compensation, and service comparisons.The strategies for success include developing comprehensive service descriptions, building location-specific content, maintaining active business profiles on Google and Bing, securing and responding to reviews, and creating FAQ sections using natural, conversational language. Perhaps most importantly, agencies should regularly "AI themselves" by searching for their business in ChatGPT and Google to understand what information these systems are presenting about their services.Ready to ensure your home care agency doesn't become invisible in AI search? Implement these proven strategies to strengthen your digital presence and connect with more clients in this new era of AI-powered discovery. The agencies that adapt quickly will gain significant advantages as these technologies continue to evolve and reshape how care decisions are made.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
In the final episode of a three-part series on “Doing It Right in Home Care,” industry icon Ginny Kenyon joins Ken Accardi on the Home Care Heroes and Day Service Stars podcast to focus on a critical pillar of home care success: creating a strong, values-driven culture that drives hiring and retention. With decades of leadership and consulting experience, Ginny shares actionable insights and heartfelt stories that show how the right culture can become a home care agency's superpower.Key learning points are as follows:Why Culture is the Foundation of Successful Home CareRecruiting for Culture Fit, Not Just CredentialsThe Secret to Retention: Making People Feel They BelongCreating a Learning Organization That Grows TogetherAnswering the Phone Is Culture TooPeer Accountability and Shared OwnershipCulture is the Key to GrowthFinal Thoughts from Ginny KenyonGinny closes the episode with heartfelt advice: build your culture from your values, hire people who share those values, and empower your team to learn and grow together. That's how you create a workplace people don't want to leave—even when other opportunities come knocking.Home Care Heroes and Day Service Stars is produced and sponsored by Ankota - If you provide services that enable older or disabled people to continue living at home , Ankota can provide you the software to successfully run your agency. Visit us at https://www.ankota.com.
She built a company from scratch to serve medically fragile children — and sold it for double her valuation. In this powerful and emotional episode, Coco Sellman shares the full story behind founding her home healthcare agency inspired by her stepdaughter, scaling it to $7M in just 18 months, surviving the pandemic, navigating investors and partnerships, negotiating a merger, and finally landing the perfect exit with a major children's hospital. From starting without funding to surviving impossible cash flow gaps and sitting across from private equity in a room full of men — Coco breaks down what it really takes to exit on your terms. If you're building with purpose but want a serious business outcome… this one is a must-listen. 01:15 – Meet Coco Sellman & Her Mission-Driven Business 04:30 – A Medically Fragile Child Sparked the Business Idea 08:50 – Why No One Would Take Her Stepdaughter 12:10 – From Purpose to Business Opportunity 16:25 – How She Started a Home Healthcare Agency 21:00 – 18 Months of Operating Without Reimbursement 24:10 – Bootstrapping vs. Raising Investment Early 27:15 – From Zero to $7M in Revenue 30:40 – Why Nurses Were the Real Growth Bottleneck 33:15 – How to Attract & Retain 15 Nurses a Month 35:50 – Taking on Her First Angel Investor 39:00 – What Makes a “Perfect” Investor 42:15 – Pandemic Hits: Her Growth Strategy Breaks 44:40 – Planning the Merger 48:25 – How She Negotiated the Deal 52:00 – The Reality of Merging Operations 55:30 – Losing Her Team, Gaining Scale 59:00 – Surprise: Medicaid Rate Increases by 31% 01:02:00 – Connecticut Children's Hospital Reaches Out 01:04:40 – When You Realize You Could've Gone Solo 01:07:00 – How to Build for an Exit While Scaling Fast 01:09:30 – The Final Deal & Why She Has No Regrets
Kadian shares with us her personal journey and motivation for getting into the business of Hospice Homecare. We speak about quality of life and grief support, ethical considerations, focusing on the dash and so much more.To Contact Kadian:http://www.preciousmemoriescare.com/To contact G'Ade:https://linktr.ee/theunfilteredbygade
Home-based, family-centered elder care is on the rise, offering personalized, holistic solutions for seniors, improving their quality of life and reducing isolation. Visit https://www.glorienthomecare.com/sterlinig-home-care for details. Glorient Home Care City: Ashburn Address: 44679 Endicott Drive Website: https://www.glorienthomecare.com/
This special series of Home Health Revealed is sponsored by the Ohio Council for Home Care and Hospice and honors the real heroes of home care. Through these episodes you will hear real stories from the field-- some are funny, some will warm your heart and some will break it. But they all reveal the dedication, resilience, and humanity of those working on the front lines of home care. In this episode, we hear from Mary Palmer of Luxe Healthcare at Home. Home Health Revealed is brought to you by HealthRev Partners. Grow your agency and expand your mission with a high-powered revenue cycle management partner. Chapters (00:00:02) - Home Health Revealed(00:01:31) - Home Care and Hospice: The stories of nurses(00:03:33) - Home Care Nurse on Managing Remote Locations(00:08:03) - Nurses talk about their experiences as nurses(00:11:25) - What do you feel like is a time or maybe a story where(00:16:18) - A Home Care Nurse's last day(00:17:29) - Diane on Nursing and Home Care
Subscribe to UnitedHealthcare's Community & State newsletter.Health Affairs' Jeff Byers welcomes Senior Editor Kathleen Haddad to the pod to discuss the Forefront series, Supplemental Benefits In Medicare Advantage, and how articles from the series elaborated on issues such as challenges in understanding and accessing benefits, CMS requirements to collect encounter data, the intersection of MA supplemental benefits with Medicaid long-term services and supports, and more. Become an Insider today to get access to exclusive events, our recent trend report on AI in health care, and monthly newsletters from authors such as Stacie Dusetzina, David Simon, Brent Fulton, and others.Upcoming Insider Exclusive Events include:6/17: Risk Adjustment Trends & Reform with J. Michael McWilliams7/9: Supreme Court Wrap-Up with moderator Sara Rosenbaum joined by panelists William Sage, Barak Richman, and Renee LandersView all Upcoming Events.Related Articles:The People SayFlex Cards In Medicare Advantage: A Closer Look At Impact and Challenges (Health Affairs Forefront)Medicare Advantage And Supplemental Long-Term Services And Supports: A Small Step In The Right Direction (Health Affairs Forefront)Time To Reexamine The Role Of Supplemental Benefits In Medicare Advantage (Health Affairs Forefront)Medicare Advantage Supplemental Benefits: Origins, Evolution, And Issues For Policy Making (Health Affairs Forefront) Subscribe to UnitedHealthcare's Community & State newsletter.
On this episode of Nebraska FARMcast, we're exploring how a simple phone call sparked a movement to build a new kind of business model in Nebraska — one centered on worker ownership and community care. Cindy Houlden, Cooperative Development Specialist with the Nebraska Cooperative Development Center at Nebraska, joins us to share the story behind the Republican River Valley Homecare Cooperative, a worker-owned business recently incorporated in Arapahoe, Nebraska.More: https://cap.unl.edu/news/introducing-republican-river-valley-home-care-cooperative/
"It was pretty apparent to me that something was going on with him," says Kristi Levine, describing the realization that, based on her experience as a Montessori teacher, her infant son, Trey, was missing developmental milestones. Unfortunately, Kristi's hunch turned out to be correct and Trey was later diagnosed with a rare genetic mutation called CACNA1A which is impacting his motor skills, balance, coordination and speech. Kristi and her husband, Eric, join host Michael Carrese on this installment in our Year of the Zebraseries to help us understand the disorder and its implications for Trey and their family, which includes Trey's older sister Stella. “There's a lot of guilt involved in being a parent of a child who has a disability because you never feel like you're doing enough,” shares Eric, even though they both work full time and have becoming experts at juggling work, caregiving, advocating, and volunteering with the CACNA1A Foundation. In this candid interview, Eric and Kristi discuss the challenges of parenting a child with complex medical needs, the importance of community support, the ongoing search for treatment options, and share some advice for clinicians caring for patients and families living with rare disorders. “We just want medical professionals to respect and understand what we're dealing with on a day-to-day basis and to see our kids holistically, and not just try to fix the problem medically. Understand that for us, the biggest thing that we want for our kids is just their quality of life.”Mentioned in this episode:CACNA1A Foundation If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
After reviewing planning strategies for hybrid or linked benefit LTC plans, this week we are comparing shared and individual traditional or stand-alone LTC plans. Yes, there have been rate increases on these plans, but over the last 20 years or so, traditional LTC plans have gotten much healthier. Listen and learn how. When funding using income or on a budget, these plans can help families afford to get through an extended care need without bankrupting their loved ones. It's easy to see that there are several ways to design and fund your long term care plan. Schedule some time to start preparing for your tomorrow Learn what your state Medicaid program lets you keep to qualify for state Medicaid benefits (not recommended by us) View both current and projected costs of care
AI for Home Care: What Leaders Should KnowOn this episode of Home Care Heroes and Day Service Stars, host Ken Accardi takes a turn in the interview seat to answer an important question: What should home care and adult day care leaders know about artificial intelligence (AI)? With help from his colleague Sowpha Umashankar, Ken explores AI's current role, practical applications, and future in home care. Whether you're new to AI or already experimenting with it, this episode offers accessible, relevant insights for care professionals.Topics covered in the episode are as follows:You're Already Using AI — Even If You Don't Know ItAmazon suggestions (“people who bought this also bought…”)Netflix recommendationsVoice assistants like Alexa and SiriMobile check deposits that read and verify your handwriting"AI isn't new or scary; it's quietly integrated into our lives already."AI in Home Care: Support, Not ReplacementHome care and adult day care are human-centric industries. So why use AI at all? Ken emphasizes that AI shouldn't replace personal relationships — it should enhance them by removing repetitive or time-consuming tasks.Trying AI is Easier Than You ThinkTo show how accessible AI is, Ken gives a live demo using ChatGPT, where he asks for a multiplication quiz for his son. Despite a typo in the request, the AI delivers a perfectly usable quiz instantly.Voice Interaction: Talking to AIKen demonstrates that you can also speak to AI on a phone app.Three Practical AI Use Cases for Home Care ManagersSummarizing long articlesCreating training materialsScreening resumesAI in Software: Behind the ScenesAI is also being integrated into home care software systems, often in ways users may not notice. Ken gives two examples from Ankota:Trust but Verify: The Risks of AIAI isn't perfect. It can make errors, especially if asked complex or ambiguous questions. Ken emphasizes that AI should not make final decisions alone in home care.Choosing AI Tools WiselyBefore adopting a new AI tool, Ken advises home care leaders to ask a few key questionsPro Tips for Getting the Most from AITo get better results from AI tools like ChatGPT:Define the AI's role ("You are a home care leader...")State what you want ("Write a blog about Memorial Day activities for seniors")Set expectations ("Keep it under 800 words, suitable for caregivers")This practice, called prompt engineering, helps you shape the output more effectively.Final Thoughts: Give AI a TryKen wraps the episode by encouraging listeners to stay open-minded. Like Google or Google Maps before it, AI may soon become indispensable in your daily life. The key is to start small, stay curious, and test responsibly.“You're going to like AI as much as you like Google Maps,” Ken says, “once you give it a try and get used to it.”Home Care Heroes and Day Service Stars is produced and sponsored by Ankota - If you provide services that enable older or disabled people to continue living at home , Ankota can provide you the software to successfully run your agency. Visit us at https://www.ankota.com.
Doing It Right with LeadershipIn the second part of her “Doing It Right” series on the Home Care Heroes and Day Service Stars podcast, industry veteran Ginny Kenyon returns to talk about leadership — not as a title, but as a responsibility. Ginny, who Ken Accardi describes as worthy of the “Home Care Hall of Fame,” shares her hard-earned wisdom on what it truly means to lead a successful and compassionate home care organization.Ginny begins by drawing a sharp contrast between being a "boss" and being a true leader. A boss, she says, issues orders and expects obedience. A leader, on the other hand, embraces their role as the “chief responsible person.” Leaders serve their teams by ensuring that staff have both the tools and the knowledge they need to succeed. Leadership is not about power; it's about service.The Podcast covers:Your Most Important Customer: Your Teamemployees are your most important customer.empower your team, and they will grow your business.From $1.2M to $5.3M: How Listening Fueled Explosive GrowthThese practices built loyalty, reduced conflict, and created a culture where staff felt seen, valued, and empowered.Serving Referral Sources Like VIPsrecognize referral partners as key customers Your Competition is Not Your Enemytreat your competitors as colleagues. What Makes a Great Leader in Home CareIn Ginny's view, leadership in home care is not about hierarchy. It's about ownership, empathy, and service. Leaders must:Listen to staff and act on their inputEquip employees with tools and knowledgeRecognize achievements in meaningful waysBuild strong relationships with referral partnersCollaborate with peers, even competitorsWhen you take care of the people who do the work — your caregivers, office staff, and partners — they take care of your clients. And when that happens, your business will thrive.Home Care Heroes and Day Service Stars is produced and sponsored by Ankota - If you provide services that enable older or disabled people to continue living at home , Ankota can provide you the software to successfully run your agency. Visit us at https://www.ankota.com.
Alex Green, Radfield Home Care's CEO and co-founder, created Radfield alongside his sister. Both Alex & Hannah grew up in their parent's care home for older people and Radfield Home Care was created as a direct extension of this family passion for quality care. Alex also had previous careers in financial services and community media. […]
AI meets elder care in this visionary episode Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textWhen a loved one receives an Alzheimer's diagnosis, families often feel overwhelmed and uncertain where to turn. For home care agencies serving these families, having the right resources and training can make all the difference in providing compassionate, effective care. That's where the Alzheimer's Association comes in.In this enlightening conversation with Claire Corwin, Program Director of the Alzheimer's Association, we uncover the wealth of free resources available to both home care agencies and the families they serve. Claire, whose journey began while caring for her own grandmother, shares her expertise on everything from specialized dementia training programs to emotional support services."We want to make sure we're maximizing quality care and support for people living with dementia," Claire explains, highlighting the Association's mission to accelerate research while supporting those affected today. Home care agencies can access free educational programs covering critical topics like effective communication strategies, managing challenging behaviors, navigating end-of-life care, and understanding the diagnostic process. The "Essentials" certification program offers professional credentials for caregivers who want to specialize in dementia care.Perhaps most valuable is learning how these resources can be integrated into your agency operations. The 24/7 helpline (1-800-272-3900) provides not only support for families but also guidance for professional caregivers facing difficult situations. Community engagement opportunities like the Walk to End Alzheimer's help agencies build relationships while demonstrating their commitment to quality dementia care.Whether you're looking to enhance your caregivers' skills, provide emotional support for your staff, or connect clients with valuable community resources, this episode outlines concrete steps to establish a productive partnership with your local Alzheimer's Association chapter. By leveraging these connections, you'll not only improve the quality of care you provide but also position your agency as a specialized resource for families navigating the dementia journey.Reach out to your local Alzheimer's Association chapter today to explore how they can help strengthen your dementia care services while supporting the families who need you most.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
All Home Care Matters and our host, Lance A. Slatton are honored to welcome Sam "Dementia Man" Simon as guest to the show. About Sam Simon: Sam Simon grew up in El Paso, Texas. In 1970 graduated law school to work with Ralph Nader's first Public Interest Research Group, in Washington, DC, and spent about 35 years as a prominent lawyer in the public interest field. His became known for his work in breaking up ATT, which got him appearances on Face the Nation, Phil Donahue Show, Today, GMA –even Oprah Winfrey once. He later became a senior fellow working for Intersections, the social justice ministry of the Collegiate Church of New York. He was trained in theatrical improv, which became the start of this theatrical career. His first play, The Actual Dance, Loves Ultimate Journey Through Breast Cancer, was about his role as carepartner (he says lovepartner) of his wife during her breast cancer. He toured that play for a nearly a decade, until diagnosed with Early Stage Alzheimer's and has since written a new play, Dementia Man, an Existential Journey about this experience – to date. He advocates in the work for a radical new understanding of accessibility and support for people with cognitive issues.
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textEver wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers.Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing to differentiate your services. These seemingly minor errors signal disorganization and disrespect, creating barriers that even the best services can't overcome.The transformation begins with simple yet powerful adjustments. Professional presentation immediately elevates credibility. Learning and using the receptionist's name creates genuine connection with someone who influences access. Coming prepared with organized materials and business cards demonstrates competence. Most critically, clearly articulating what makes your service different addresses the facility's specific needs rather than adding to their pile of generic marketing materials.What resonates most powerfully is the reminder that receptionists are valuable team members deserving respect, not obstacles to bypass. As noted in the training: "That person at the front is very important and they are ignored." This perspective shift fundamentally changes the dynamics of facility visits.Whether you're new to healthcare marketing or looking to improve existing approaches, these practical strategies will transform your facility visits from frustrating rejections to productive relationship-building opportunities. Watch now to discover how small changes in your approach can open doors previously closed to your organization.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
May 30, 2025 - Senate Health Committee Chair Gustavo Rivera, a Bronx Democrat, discusses the controversial transition of a popular home care program and identifies changes he wants to see to the administration of the Consumer Directed Personal Assistance Program.
We have a special guest on today's episode whose voice will be familiar to regular listeners. Last year at this time, Dr. Raven Baxter occupied the Raise the Line host chair for a special ten-part series we produced in collaboration with the Cohen Center for Recovery from Complex Chronic Illness (CoRe) at Mount Sinai in New York City, where she serves as the Director of Science Communication. The series explored the latest understandings of post-acute infection syndromes -- such as Chronic Lyme and Long COVID -- with an array of experts from the Center and other researchers and providers. In this episode, we check-in with Dr. Baxter to get an update on the work of the Cohen Center, especially with regard to its mission to educate providers. “We're building programs so that clinicians can earn credit for learning about chronic illnesses that are infection associated, and we've also developed a 200-page provider manual. I really think that we will be able to shift the narrative that currently exists,” Dr. Baxter tells host Michael Carrese. That narrative includes lingering skepticism among providers of some infection-associated illnesses, which Dr. Baxter witnessed herself as a Long COVID patient, an experience that has added meaningful perspective to her work. Dr. Baxter is also working on her own time to advance knowledge and combat misinformation through a robust social media presence as “The Science Maven” and helps other scientists and clinicians to do the same. "If we're not there to fill in that void, other people will fill it for us and the narrative may not be consistent with the truth or facts." This is a great opportunity to learn about the art and science of communications that can reach clinicians and patients alike.Mentioned in this episode:Cohen Center for Recovery from Complex Chronic IllnessThe Science Maven If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
This week, Jen asked if she and her husband can own a long term care plan together and share the benefits with each other. She asked what happens if one person uses all the benefits. And what happens if neither of them need extended care services. She wants to know if it would be better to have two separate plans or share one and can they be each other's beneficiary. She also asked if this is the same as LTC Partnership. Listen and then schedule with me to design a plan to protect your loved ones if you need extended care at home, in assisted living, in memory care or elsewhere See current and projected costs of carfe where you live Learn what your state Medicaid program lets you keep and qualify for government funded care
It's claimed the HSE has failed to allocate enough home care workers to Clare. New figures from the Health Service Executive show this county has the greatest number of people with disabilities and older people waiting for home care supports in the MidWest, with 348 on the list in total. Despite this, 37% of all home care hours in the region were delivered in Clare last year, with 32% in North Tipperary and 31% in Limerick. Ennis Fianna Fáil Councillor and HSE Regional Health Forum West member Antoinette Baker Bashua says we need more resources.
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textYour home care website isn't just a digital brochure—it's your most powerful lead generation tool when properly optimized. In this comprehensive session, we unpack the essential elements that transform an ordinary website into a conversion machine that makes your phone ring consistently with qualified leads.Website speed emerged as the non-negotiable foundation of digital success. Since Google's shift to mobile-first indexing in 2018, sites loading in under two seconds receive preferential ranking while sluggish websites get "the side eye" from search engines. We explore practical tools like GTmetrix that measure your site's performance and highlight specific improvements to implement immediately.The mobile experience deserves your focused attention with 70% of web traffic now coming from smartphones and tablets. When adult children search for home care solutions—often from hospital rooms during moments of crisis—they need thumb-friendly navigation, instant-access phone numbers, and forms that don't require pinching or zooming. These seemingly small details make the difference between capturing a lead or watching them bounce to your competitor.Lead capture mechanisms must work flawlessly. We demonstrate how tracked phone lines reveal which marketing sources drive your most valuable calls, while integrated form submissions should trigger immediate notifications to your team. The "speed to lead" principle becomes your competitive advantage—responding within minutes rather than hours dramatically increases conversion rates.Perhaps most fascinating is how AI is reshaping how potential clients find home care services. When someone asks Google or ChatGPT questions like "How much does home care cost?" or "Can I get paid to care for my mom?"—the agencies providing thoughtful, comprehensive answers in their content secure the coveted "position zero" in search results. We reveal specific strategies to ensure your agency appears in these crucial AI-generated answers.Ready to transform your website into your best salesperson? Implement these proven techniques to create a digital presence that builds trust, captures leads, and ultimately makes your phone ring with families who need your services.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
This week, we need to pay attention that LTC is not just a women's issue. It used to be more focused on women because we live longer and are more likely to live alone when help is needed. Today, with so many divorces, we have a lot of single men who will also be living alone when help is needed. But men are the providers for their kids and familiues. There is no time to consider that you won't be providing. LTC insurance helps you continue to provide for and protect your kids, even if you can no longer provide for yourself. It's hard to think and talk about this today, but without a plan, it will be more difficult and costly to your kids later. Watch this 3 minute tear jerking video of a son showering and shaving his dad When we have help helping our parents, it doesn't mean we don't love them as much. It means they loved us enough to prepare for this day and not overwhelm us. View current and projected costs of care where you live Learn what your state's Medicaid program lets you keep to qualify for state benefits And then schedule a phone or zoom meeting with me to design your LTC plan
On this episode of “Raise the Line” we welcome Dr. Sheldon Fields, a trailblazer in the nursing field and the president of the National Black Nurses Association. In a candid conversation, Dr. Fields shares his inspiring journey from the bedside to becoming a prominent figure in nursing, HIV/AIDS prevention and academia and also shares the challenges he faced as a Black man in a predominantly white and female field. "I fell in love with a profession that has not always loved me back," he tells host Kelsey Lafayette. Dr. Fields brings over thirty years of experience as an educator, researcher, clinician, administrator, consultant, health policy specialist, and entrepreneur to his current role at NBNA, and as the inaugural associate dean for equity and inclusion at the College of Nursing at Penn State University, where he also serves as a research professor. Listeners will find Dr. Fields' insights on navigating a career in healthcare particularly valuable, as he stresses the importance of resilience, continuing education, and mentorship. It's a compelling listen for anyone interested in the intersection of health, policy, and social justice.Mentioned in this episode:National Black Nurses Association If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast
This week, Diane shares what she learned while attending the 2025 Genworth LTC Symposium "Sustainable Solutions: The Future of Long Term Care Financing". We all agree on the problem and wonder how long it will take for all parties (public & private) to agree on a solution. The links below provide info on who is supporting the Well-Being Insurance for Seniors to be at Home (WISH) Act. Please reach out to your Congressmen/women and ask then to support this Act as it will help our most vulnerable population while fostering a more vibrant and affordable LTC insurance solution. Schedule with me to start planning WISH Act summary and links to full bill text National Council on Aging American Geriatric Society American Academy of Physicians American College of Physicians National Alliance for Caregiving
All Home Care Matters and our host, Lance A. Slatton were honored to welcome the founders of Activity Connection as our guests. Today, Activity Connection supports thousands of activity directors and eldercare staff with a comprehensive library of digital tools, including monthly calendars, cognitive fitness resources, multicultural content, sensory stimulation programs and customizable printables. The platform continues to innovate while staying true to the Ewalds' founding mission: to empower caregivers and bring joy, dignity and connection to the lives of older adults. About Nancy Ewald: Nancy Ewald holds a Bachelor of Science in medical technology and a Master of Science in allied health education. Her early “activities” involved teaching microbiology and working with test tubes, pipettes and Bunsen burners. However, while taking time off to raise three children and care for two ailing seniors, Nancy discovered her true passion and made a midlife career change. She returned to the workforce as an assistant activity director for a full-service senior community. Her innovative programming quickly gained recognition, leading her to author six manuals for national providers and eventually serve as a national director overseeing training and program development for 170 communities across all levels of care. Motivated to solve the everyday challenges she had seen firsthand, Nancy left the corporate world and devoted herself to expanding Activity Connection into the robust platform it is today. She now lives in Winter Garden, Florida, where she enjoys spending time in her garden—her personal escape and creative inspiration. About Doug Ewald: Doug Ewald, a graduate of Indiana University with a Bachelor of Arts in studio arts and art history, spent nearly a decade in retail business management within the popular media arts industry. A lifelong enthusiast of computers and digital media, Doug recognized early on the internet's potential to transform how information and resources could be accessed and shared. In 1999, he built the first iteration of the Activity Connection website. Since then, Doug has served as CEO, leading the company's growth into a trusted, widely used digital platform that now benefits more than 1.5 million seniors each month. He lives in the Pacific Northwest with his wife and two children. About Bob Ewald: Bob Ewald joined Activity Connection part-time in 2003. After retiring a few years later from the corporate world, he stepped into the role of full-time chief financial officer. A graduate of Indiana University with a degree in accounting (Bob, Doug and Nancy are all proud Hoosier alumni), Bob worked as a certified public accountant in the insurance industry for 36 years. He welcomed the shift from large corporations to small business life, knowing his work was making a direct difference. Bob is an avid history buff and enjoys chasing his grandchildren around the playground. About Activity Connection: Activity Connection is a trusted leader in life enrichment programming, serving nearly 20,000 senior living communities. Each month, the platform delivers over 400 original, high-quality resources across nearly 40 categories—including themed activities, crafts, games, trivia, reminiscence programs, Montessori-based engagement, lifelong learning, virtual travel experiences, holiday celebrations, and more. While many programs are designed for broad community engagement, versions of select activities are specially created for those in memory care. These thoughtfully developed resources help promote connection and purpose for residents at varying ability levels. Many also encourage intergenerational engagement, providing meaningful opportunities for families and volunteers to participate. All content aligns with person-centered care standards and complies with state regulations—empowering activity professionals and caregivers with tools that are not only engaging, but deeply enriching for our aging loved ones. Connect with Activity Connection: Official Website: https://activityconnection.com
Financial care for aging parents: tough decisions unveiled… On this episode of Through The Pines, we'll discus some of the biggest financial challenges facing aging parents including: Home Care vs. Care Facility When to add adult kids names to accounts Reviewing your estate plan When do you start thinking about taking the keys away? Senior Fraud Joint meetings with professionals Welcome to a Financial Planning Podcast with a down to earth vibe Sasquatch listens while combing out his lovely locks, this is Through the Pines. Our Advisors for this episode, we welcome back Rex Baxter and Brandyn Smith from planwithbaxter.com 2023, 2024 & 2025 Forbes Best in State Wealth Management Teams For Utah - Advisor Hub Fastest Growing Advisors to Watch under 1 Billion - Receivers of the Ameriprise Client Experience Award - Financial Advisors: Baxter, Smith & Associates Contact: rex.m.baxter@ampf.com Website: https://www.ameripriseadvisors.com/team/baxter-nelsen-associates __________________________________________________________________________ This podcast was produced by The Banyan Collective and recorded in our camp trailer studio located inside the Monarch Building inside the 9 Rails Arts District on Historic 25th Street in Ogden, Utah. Find value in this podcast, consider supporting us here: https://www.buymeacoffee.com/banyanmedia WATCH & SUBSCRIBE to us on YouTube @throughthepines LIKE our Facebook Page: https://www.facebook.com/pinespodcast Follow our Instagram: https://www.instagram.com/pines_podcast/ Through the Pines - Reminding you to use Yesterday's Dollars to Finance Tomorrow's Dreams. **** This episode includes financial advice from professionals. Visit the financial planners in this podcast at www.planwithbaxter.com The Banyan Collective & Host, R. Brandon Long are not the financial professionals - podcast pro's, maybe - money men, not so much. Through the Pines Podcast Copyright, The Banyan Collective - 2025
The Caregiver's Journal is hosted by Lance A. Slatton with Cindy (PT) & Christina (ST) Hardin-Weiss. The Caregiver's Journal is the show where we are sharing the caregiving experiences, stories, and wisdom of family caregivers. Chapter 12 - "From Caregiver to Podcaster & Beyond": About Elizabeth Miller: Elizabeth Miller is a family caregiver, caregiver advocate, speaker, author, podcast host, Certified Caregiving Consultant, and Certified Senior Advisor. Her personal experiences caring for aging parents with chronic and terminal illnesses and for a sibling with developmental disabilities inspired her to create Happy Healthy Caregiver, LLC, in 2015. She is an empty nester living in Marietta, GA with her husband and two dogs.
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