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Matt Cohen interviews Jayesh Parmar, founder of Picatic, a ticketing platform acquired by Eventbrite, and current wellness innovator with Gunkii. Jayesh discusses building a startup in Saskatoon, navigating challenges, competing against incumbents, and lessons learned from scaling a company. He also shares insights into his current venture, Gunkii, and his contributions to the startup ecosystem.About Jayesh Parmar:Jayesh Parmar is the Co-CEO and founder of Gunkii, a wellness brand launched in 2021 that focuses on luxury tongue scrapers. He is responsible for leading product innovation and strategic growth in the oral health space.Previously, he was at Eventbrite after acquired his startup, Picatic a global event ticketing platform serving 46 countries, known for its innovative pricing models. Earlier, Jayesh founded Boom Music, an event production and live music management company, which he ran from 1997 to 2011. He also spent over a decade as a teacher with Saskatoon Public Schools.Jayesh holds a bachelor's degree from the University of Saskatchewan.Discussion Highlights:* 00:20 Founding Picatic: Competing with Eventbrite using innovative pricing models* 00:37 Early challenges of building a startup: Funding, market confusion, and team building.* 02:11 Scaling from Saskatoon and the role of accelerators in San Francisco, Toronto, and New York* 03:44 Competing with Eventbrite: Pay-What-You-Want and freemium pricing models* 09:00 The importance of "dogfooding" in refining Picatic's product* 16:32 Celebrating milestones like reaching $10 million in sales* 18:50 The Eventbrite acquisition: How it happened and preparing for M&A* 21:00 Practical advice: Keeping a clean data room and leveraging exited founders as advisors* 27:13 Mentorship and giving back to the startup ecosystem* 28:31 Viewing failure as a data point and using it to improve* 31:00 Creating Gunkii: A wellness product inspired by cultural heritage* 33:24 What's next: Supporting startups as a mentor and advisorFast Favorites:* Favorite Podcast: All In* Favorite Newsletter: Lenny's Newsletter* Favorite Tech Gadget: Boardy.ai* Favorite New Trend: Wellness-focused retreats for entrepreneurs* Favorite Book: Principles by Ray Dalio* Favorite Life Lesson: “Your presence matters more.”Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com
Jayesh Parmar was born in Saskatoon, Canada and now calls Vancouver, British Columbia home. He was the former CEO/Co-Founder of Picatic.com, which was acquired by Eventbrite in 2018. Jayesh is an active investor, a lifelong student, and has jumped back into being a Co-CEO/Co-founder of Gunkii, the world's sexiest tongue scraper. Gunkii incorporates his Indian roots and the Ayurveda system of medicine while embracing his teaching background and love of helping children. Giving back to the community and those in need has always been at the heart of what drives Jayesh's passion, alongside his mission is to build profit and purpose companies with team cultures that are immersed in giving, cheekiness, fun, and adventure.Jayesh is married to an amazing partner, Nicole. Together they are the proud parents to an incredible tiny human, Jai. When not spending time on building businesses, Jayesh loves spending his “off-time” coaching and hanging with his family.Here's a glimpse of what you'll learn:Jayesh Parmar's pride in being born in SaskatchewanHow Picatic sprang from a problem Jay wanted to solve for himselfWhat the term ‘value consideration' means to JayHow Martin defines ‘operational excellence'What shifted for Jay during COVID that led to founding GunkiiThe lessons about failure that Jay learned in San FranciscoWhy Jay advises to “chop wood and carry water”What Jay is focused on now and what it means to himIn this episode…Jayesh Parmar is a proud native of Saskatoon, Saskatchewan who now resides in Vancouver. His entrepreneurial spirit was evident right from university when he started a party company with a BDC $3,000 student business loan in 1997. Eventually that little company started doing their own events, and those events led to a problem Jay wanted to solve: namely, how to streamline the then-burdensome record store physical ticketing system. This is how he came to found the online ticketing and management company, Picatic. Picatic was eventually acquired by Eventbrite, in 2018. Jay is currently co-founder of Gunkii.com - the world's sexiest tongue scraper - with his wife, Nicole. He learned a lot of valuable lessons about leadership and operational excellence through his business journey, and he carries those lessons with him today. During his time at Picatic, he valued customer experience so much that in the early years he'd help organize events and work the door, and his presence at events continued as the company grew. He always wanted to know if the customer was happy.In this episode of What CEOs Talk About, host Martin Hunter and guest Jayesh Parmar delve into why failure is, to quote Jay, “a data point” and something that imparts valuable information about your process and growth. Jay explains some of his own failures and how he is proud of them, despite their difficulty. He speaks to the importance of perseverance, radical candor, and redefining what success looks like for him. His sincerity and insightfulness are not to be missed.Resources mentioned in this episode:URGEOContact email: info@urgeo.comMartin Hunter on LinkedInGunkii.comJay Parmar on LinkedInJay Parmar email: j@gunkii.comSadhguru‘Atomic Habits' by James ClearHarvard Business Development course: The Authentic LeaderSponsor for this podcast...This podcast is brought to you by URGEO.URGEO is the Latin for urge: A strong desire to drive change, stimulate thought, incite feeling, and encourage action. Martin Hunter and his team provide liberation for the CEO and Board of a company through their fractional COO services.URGEO's fractional COO services help to move you through growing pains so that your company can flourish and improve its profits.They have worked with a multitude of companies in SaaS, CPG, mining, and transportation, from start-ups to large multinational corporations. They specialize in helping companies avoid roadblocks and stay on the right strategic and operational track for growth.If you are a visionary and want an integrator to get everything done for you, then you need toget in touch with URGEO today.To learn more about their services, visit https://www.URGEO.com or email them directly at info@urgeo.com
Originally hailing from Saskatoon, Jayesh is the former CEO/Co-Founder of Picatic.com which was acquired by Eventbrite in 2018. Jayesh is an active investor, a lifelong student, and has jumped back into being a Co-CEO /Co-founder of Gunkii, the world's sexiest tongue scraper. Giving back to the community and those in need has always been at the heart of what drives Jayesh’s passion, alongside his mission is to build profit and purpose companies with team cultures that are immersed in giving, cheekiness, fun, and adventure.
Today on the podcast we are joined by Nicole Parmaar, CEO and founder of JNJ Business Strategies.WHAT WE TALKED ABOUT1:59 - Going to school and becoming a teacher educating deaf children8:07 - Moving to San Francisco because of startup (Picatic)19:29 - 2013, becoming a Mom, moving to Vancouver and almost losing the company25:34 - Starting her own marketing business and the non-linear path38:03 - Running Nicole Parmar Co. today44:45 -Digital marketing for real estate agents53:32 - The importance of data and analytics and consumer privacy1:05:40 - Social media and influencer marketing1:13:58 - Entrepreneurship and her new company “Gunkii”1:26:21- Wrap up questionsFOLLOW NICOLEhttps://nicoleparmar.com/https://gunkii.com/LinkedIn - Nicole ParmarFOLLOW JACOBYouTube - Jacob KellyVlogs - Jacob KellyInstagram - @TheJacobKellyTikTok - @TheJacobKellyhttps://www.jacobkelly.ca/Twitter - @TheJacobKellyLinkedIn - Jacob KellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeYouTube - My Social Life Instagram - @MySocialLifePodcasthttps://mysociallifepodcast.comFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioTwitter - @Trufan_ioLinkedIn - TrufanMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM:https://youtu.be/jaoStyAQN4o
Jayesh's three rules of a startup. Don't run out of money Don't run out of money Don't run out of money. Talking points:- A story about how Jayesh got sued while being acquired by Eventbrite- How to get through ups and downs of running your business - Work/life balance and how find what works for you- World's sexiest tongue scraper - Jayesh's new companyAbout Jayesh: Jayesh Parmar, the former CEO/Cofounder of Picatic, an event management and ticketing platform that was acquired by Eventbrite in 2018. Jayesh was listed as one of the world's top 10 Tech Entrepreneurs Disrupting The Event Industry.A serial entrepreneur with over 2 decades of business experience, public speaking and he is a featured personality in the startup documentary DayJob. He's currently co-founding a DTC e-commerce company with his wife.
Jayesh Parmar, the former CEO/Cofounder of Picatic, an event management and ticketing platform that was acquired by Eventbrite in 2018. Jayesh was listed as one of the world's top 10 Tech Entrepreneurs Disrupting The Event Industry. A serial entrepreneur with over 2 decades of business experience, public speaking and he is a featured personality in the startup documentary DayJob. He's currently cofounding a DTC ecommerce company with his wife. Enjoy! --- Music Credits Intro/Outro Music: Track: Nimesh Tandey - Floating Spell Music provided by Mr. Pantomath https://youtu.be/NzTMSlRVpvM Transition Music: Cheese (Prod. by Lukrembo) https://www.youtube.com/watch?v=x3w9yoN7wk4
In the final episode of Season 2, Dan talks with Krystian Olszanski of Viamo, and Kevin Pierce of Eventbrite. Both Krystian and Kevin are seasoned developers who have been working in tech for a long time and are now in management roles in their specific companies. Viamo is a social enterprise solving communications problems in developing countries, and Picatic is a consumer facing event ticketing platform, and the two talk about how making the lives of your users better is core to success no matter who that user is. As seasoned developers in management roles, Krystian and Kevin also chat about growing and managing technical teams. From onboarding new employees to making strategic decisions and energizing team members, the two have no shortage of wisdom to share.
Jayesh Parmar is the Founder and CEO of Picatic, an online ticketing and events solution that includes a new product, Movement, aimed at community changemakers and non-profit organizations doing good work in communities around the world. Jay talked to LIFT's Hans Peter Meyer about Picatic, Movement, and about himself. Check out the podcast to find out about Jay's favourite books as a child, what he's reading now, the smartest thing he's ever done, his favourite place to eat - and more. Note: Jay is a mentor to LIFT and is one of the inspirations for our success. FMI about Picatic see http://Picatic.com.
The Top Entrepreneurs in Money, Marketing, Business and Life
Jayesh Parmar. He’s a serial entrepreneur with two decades of event industry experience. Currently, he’s the CEO and co-founder of Picatic and is listed as one of the world’s top 10 tech entrepreneurs disrupting the event industry. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Jeff Bezos Favorite online tool? — Amy How many hours of sleep do you get?— 6-8 If you could let your 20-year old self, know one thing, what would it be? – “Failure is just a data point” Time Stamped Show Notes: 01:44 – Nathan introduces Jayesh to the show 02:10 – Picatic brings people together and does things that are absolutely different from others 02:22 – Picatic has given away a product for free 02:55 – Picatic has changed the ballgame with their pro product 03:13 – Picatic offers Picatic Anywhere which is a new ticketing service 04:00 – The bigger stream for Picatic is the commission-based stream 05:00 – Average pay for Picatic varies 05:26 – Picatic has a basic product which is free and the pro product which is commission-based 05:33 – Base rate is a dollar and commission rate is 2.5% per ticket 05:46 – Stripe is on top of Picatic 06:18 – Enterprise API ranges from $5K to $100K depending on the API calls and ticket sales 06:58 – Event businesses are seasonal, but Picatic has partnered with different venues and organizations that aren’t seasonal 08:00 – Picatic was launched in 2008 as a side project 08:20 – Picatic went through Extreme Startup and got $250K with 10% equity 08:33 – Picatic has raised $1.5M as additional capital 09:22 – First year revenue is less than $10K 09:48 – 2015 revenue is less than a $100K 10:05 – As an event organizer, Jayesh wanted to de-risk events 10:31 – Picatic has pivoted from their previous model 11:40 – 2016 revenue 12:22 – The revenue is around $1.2M 12:40 – Team size is 15 based in Vancouver, Canada 13:55 – 2017 goal 14:05 – Picatic grows 100% year over year 14:25 – Jayesh has been going to different events to market his Picatic by being a doorman 16:40 – The Famous Five 3 Key Points: Don’t stick with your current business model just because—test other models that your company could benefit from. The online ticketing world is consistently improving. The best way to get your business out there is by marketing it yourself. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Jayesh Parmar Serial entrepreneur with over 20 years of event industry experience, public speaker and featured personality in startup documentary DayJob. Jayesh Parmar is Picatic’s CEO/Cofounder and is listed as one of the world's top 10 Tech Entrepreneurs Disrupting The Event Industry. Winner of SISO 2013 breakthrough event technology award. Visit Picatic, or follow Jayesh’s twitter feed @jayeshnews. Jayesh has received exceptional mentoring from The Canadian Technology Accelerators in San Francisco and New York City and was part of the 2012 Extreme Startup Cohort in Toronto. @jayeshnews @picatic https://clarity.fm/jayeshparmar/