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Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In today's episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beauty line after years of being a professional makeup artist to the stars, while Elaine shares why she decided to join the brand 15 years ago. Next, we discuss the recent explosion of expert-founded brands, and the reasons why Rose-Marie and Elaine believe these brands will stand the test of time. We unpack RMS Beauty's impressive EMV growth over the last year and hear about the brand's approach to working with creators, then learn why Rose-Marie herself decided to get on—and take over—TikTok. (#RoseMarieSwift has over 20M views!) Rose-Marie then shares why she believes her unfiltered content resonates across generations on the platform. We switch gears to discuss Rose-Marie and Elaine's “husband and wife” working relationship, and how it has evolved over the last decade. The pair shares their rationale for bringing on financial partners, and why Highlander Partners and current CEO David Olsen were the perfect fit for them. To close the show, Rose-Marie, Elaine, and Conor discuss their craziest “middle-of-the-night” ideas for their companies. In this episode, you will learn: Why Rose-Marie Swift started RMS Beauty, and how her relationship with Chief Strategic Officer Elaine Sack has evolved over the last 15+ yearsHow Rose-Marie's TikTok stardom has helped RMS Beauty reach and resonate with different generationsHow Rose-Marie and Elaine successfully navigated the challenging process of bringing on a financial partner while remaining true to their brand's mission and valuesResources:RMS Beauty - https://www.rmsbeauty.com/ Connect with the Guest(s):Rose-Marie's LinkedIn - https://www.linkedin.com/in/rose-marie-swift-38a6b010/ Elaine's LinkedIn - https://www.linkedin.com/in/elaine-s-614a542/ Connect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ
We are excited to welcome pioneer of the clean beauty movement and the Founder of RMS Beauty, Rose-Marie Swift, to The Style That Binds Us podcast. During her makeup artist days, Rose-Marie worked with Louis Vuitton, Victoria's Secret, Max Mara, Calvin Klein, Ralph Lauren as well as Miranda Kerr, Gisele Bündchen, Paloma Picasso, Tilda Swinton, Zoe Saldana and Adriana Lima and top photographers such as Annie Leibovitz, Patrick Demarchelier to name a few. We have loved RMS Beauty's products for years, and can't wait to hear all about Rose-Marie's career as a celebrity makeup artist, what led her to start RMS Beauty, top skincare & makeup tips and more. Link to the shoppable blog post: https://thestylethatbindsus.com/rms-beauty/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/delia-folk8/message Support this podcast: https://podcasters.spotify.com/pod/show/delia-folk8/support
Today's guest, Rose-Marie Swift, is the founder of RMS Beauty. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We know listeners will enjoy getting to know Rose-Marie in today's episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support
Rose-Marie Swift is full of surprises. Plot-spoiler alert, she once played in a punk band (wait til you hear which band she supported!) and her business strategy has as much to do with astrology as it does with Excel. With a 38 year plus career as a make-up artist, and an organic, natural, make-up brand - RMS Beauty - that has always been ahead of its time, is no unicorn story. Her's is based it all on trust, talent and lots of hard work. https://www.rmsbeauty.com/https://www.ft.com/content/03c56756-c0cd-11e4-9949-00144feab7dePlease follow or subscribe to Keeping Face wherever you're listening.For more information please contact info@parkviewcreative.comHosted by @kathleen_bairdmurray, a @parkview.creative production.
“It was the best of times, it was the worst of times..” Charles Dickens But wasn't it always the worst of times from which we learnt something? Something useful? Welcome to Keeping Face, a podcast about beauty founders and the moment they might have, almost did - and in some cases most definitely did - lose the plot and had to scramble to get back on track. From the moment Tina Chen Craig collapsed on the floor of her hotel bedroom to Frederic Fekkai realising that no one listened to him in board meetings, their excitement in building a successful brand is always pitted against those moments where they thought everything might go up in flames (as it did once, for Rose-Marie Swift). Over seven episodes, our host Kathleen Baird-Murray unpicks the glossy success stories of our favourite beauty brand founders, to discover those moments of desperation, intense pressure, and often, astonishment. The series came about after Kathleen had tea with Frederic one day and while talking about starting a podcast - because with a 28-year long career in journalism behind her, and a love of interviewing people, what else could she do - Frederic suggested she focus on those times when everyone gets it wrong, “because then you learn something”. Working with the team at Parkview Creative, she set about tracking down those founders she felt might want to open up, and then dug deep to find out how they turned things around. Some, like Bobbi Brown, took failure in their stride; others, like Alexia Inge, cried all weekend before picking themselves up and getting on with it. Trusting Kathleen to let them tell their stories, there were plenty of surprises along the way. Keeping Face is essential listening for anyone wanting to know more about the business of beauty, but also it's always life-affirming to hear how others cope with difficulty, and reassuring to know that even shiny successful people get a little insecure at times. Hosted by Kathleen Baird-Murray, a Parkview Creative Production.Sponsored by Renude
LIBERTY Sessions with Nada Jones | Celebrating women who do & inspiring women who can |
Rose-Marie Swift is a prominent makeup artist working with some of the most prestigious models, actors, photographers, and magazines in today's fashion and beauty world. Her work has been featured in Vogue (French, Italian, American, Japan, China), W, Harper's Bazaar, I.D., Self Service, V, Allure, Glamour, and Interview, as well as in ads for Calvin Klein, Ralph Lauren, Louis Vuitton, Thierry Mugler, and Victoria's Secret. She has painted some of the most famous faces in the world, from Gisele Bundchen, Zoe Saldana, Miranda Kerr, and Tilda Swinton, to artists such as Cindy Sherman. The impressive list of leading fashion photographers she has worked with includes Mario Sorrenti, Mert Alas & Marcus Piggott, Glen Luchford, Hedi Slimane, Peter Lindbergh, David Simms, Annie Leibovitz, Arthur Elgort, and Patrick Demarchelier, to name a few.In this episode, Nada sits down with Rose-Marie to discuss how she started her clean makeup brand RMS Beauty. Despite eating clean, a medical examination found Rose-Marie had been exposed to harmful chemicals found in beauty products. As a result, she started mixing clean ingredients and using them on the models she worked with, eventually resulting in RMS beauty products. In addition to sharing her why, Rose-Marie shares how she launched her business and the significant setbacks she had to overcome. She opens up about her insistence on not taking capital in her early years and why she changed her mind as the company matured.Be sure to listen to Rose-Marie's makeup tip just for women in this stage, and check out RMS's website to take advantage of a 20% discount for Liberty Road listeners! Just use the code LIBERTYROAD20. Follow on Instagram: @rmsbeautyPlease follow us at @thisislibertyroad on Instagram--that's where we hang out the most. And please rate and review us —it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.
If you know RMS Beauty, you know that the initials RMS stand for Rose-Marie Swift, a beauty industry veteran and longtime professional makeup artist who started her eponymous clean beauty line in 2009 (long before the term was widely used). As a makeup artist, Rose-Marie's 40-year career was long-admired for the glowing, naturally radiant makeup looks she created on some of the world's most visible faces (Gisele Bundchen, Zoe Saldana, Miranda Kerr and Tilda Swinton to name a few). Her work has been featured in countless magazine covers, featured editorials, and brand campaigns. As a beauty brand founder, she's more than a pioneer, she's a future-thinking trailblazer who started RMS Beauty because nothing else like it existed in the industry. After seeing her clients struggle with sensitivities to the ingredients found in most beauty products, she developed RMS using high-quality organic ingredients that are safe for all skin, while delivering professional quality and long-lasting performance. As Rose-Marie herself often says: “someone had to do it.” After building the brand for over a decade, the CEW awarded Rose-Marie their 2020 Female Founder Award, acknowledging her as a beauty leader and inspiration. Today, RMS products are cult-favorites for those in the know, and with countless beauty awards, thousands of five- star customer reviews, millions of social media shoutouts (yes, even on TikTok), the once under-the-radar beauty brand—and Rose-Marie herself—is getting a new burst of well-earned recognition. Rose Marie Swift is RMS Beauty, and RMS Beauty is Rose-Marie Swift, a brand that stands for clean beauty with zero compromises, meticulous ingredient selection, and a bright, continually innovative future. Masterfully made, beautifully clean.
The Victoria's Secret Angels credit their ethereal glow to master makeup artist Rose-Marie Swift. She spent over 30 years beautifying models for famous photographers including Annie Leibovitz and Patrick Demarchelier. But her aha moment happened when she realized that many of the products she was using on her beautiful canvases could be made with safer ingredients, while still meeting the long-lasting demands of professional makeup. A pioneer of the clean beauty movement, she launched RMS beauty in 2009 and has built a cult following ever since. We speak to the founder about:Professional Tips: Rose-Marie shares her expert tips to apply makeup to avoid drooping cheeks, and help lift and lighten our best assetsLife on set: Working with the Victoria's Secret Angels (and tips she learned from them!)Clean beauty: a pioneer of the movement, RMS beauty prides itself on using skin-loving ingredients that are safeEffortless Beauty: RMS products are designed to be multi-tasking solutions Superstar Products: The best of the best from RMS BeautyEXCLUSIVE DEAL! As a thank you to our listeners, RMS beauty is offering 20% off their products site-wide with code: artpodcast20 Here are some of our faves:Liplights Cream Lip Glosshttps://www.rmsbeauty.com/products/liplights-cream-lip-glossGo Nude Lip Pencilhttps://www.rmsbeauty.com/products/go-nude-lip-pencilLuminzerhttps://www.rmsbeauty.com/products/luminizerReDimension Hydra Powder Blushhttps://www.rmsbeauty.com/products/redimension-hydra-powder-blush
Today’s venture backed startup landscape has raised the bar for what it takes to compete, much less succeed. Many brands today focus on valuations, the size of fundraising rounds, top line numbers and their exit plan - and that’s one path. Others remain self-funded and fiercely independent defining success on their own terms. In this paradigm success is not based on size but the ability to execute on your purpose, vision and strategy all while being laser focused on profitability. Clean beauty pioneer and makeup artist Rose Marie Swift, the founder of RMS Beauty, is one of these fearless founders, who shares her insights and experiences with BeautyMatter's Kelly Kovack on the podcast "It's a Matter Of...". See omnystudio.com/listener for privacy information.
Celebrity Makeup Artist Rose-Marie Swift says her mouth gets her in trouble, but one thing she got right was the launch of her clean beauty line RMS Beauty. With a 12 year old business, she reflects on her motivation to start her cosmetics line, the obstacles she had (and continues!) to overcome, and advice for other MUAs looking to start a beauty product line. A must listen for any makeup artist looking to soak up wisdom from one of the industry’s greats! Show Notes:https://blog.beautyscripts.com/blog/gg-5
Today’s venture backed startup landscape has raised the bar for what it takes to compete, much less succeed. Many brands today focus on valuations, the size of fundraising rounds, top line numbers and their exit plan - and that’s one path. Others remain self-funded and fiercely independent defining success on their own terms. In this paradigm success is not based on size but the ability to execute on your purpose, vision and strategy all while being laser focused on profitability. Clean beauty pioneer and makeup artist Rose Marie Swift, the founder of RMS Beauty, is one of these fearless founders, who shares her insights and experiences with Kelly. See omnystudio.com/listener for privacy information.
In episode twenty eight of the Glow Journal podcast, host Gemma Watts sits down with Rose-Marie Swift, founder of RMS Beauty. Rose-Marie Swift fell into beauty. Once the front woman of a punk band, her start in beauty came as she did the makeup for strippers at a club in Vancouver. Her skills got better and better, she began getting booked for bigger and better jobs and, almost without realising it, the 90s saw Rose-Marie become one of the most in demand makeup artists on the planet. Rose-Marie’s signature was “natural beauty,” in every sense- stripped back, glowing skin that still looked like skin, using clean, natural products. Rose-Marie pioneered the natural beauty movement, and is widely credited with delivering that movement to the mainstream upon launching RMS Beauty in 2008. Her cult Living Luminizer has become one of the most popular highlighters on the planet, with her brand filling a gap for a natural beauty brand that didn’t feel typically “natural”- a brand that can not just sit beside luxury products, but in many cases out-perform them. In this conversation Rose-Marie Swift shares details of the health scare that lead her to natural beauty, her fears surrounding Instagram and the next generation of makeup artists, and the parallels between the beauty industry and the cocaine industry. You can read this interview now at: glowjournal.com/interview-rms-beauty-rose-marie-swiftFollow RMS on Instagram @rmsbeautyStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com See acast.com/privacy for privacy and opt-out information.
In the podcast's first-ever episode, Beauty Business School host & Poshly.com founder Doreen Bloch speaks with beauty pioneer Rose-Marie Swift of RMS Beauty. Rose-Marie shares her dynamic entrepreneurial journey, including: Embracing the raw food movement Her contempt for plastic packaging Finding the right cosmetics lab to manufacture her organic products Photography as motivation Product iteration that takes years How to create a team of disciples, not employees Why you should stop listening to what everybody’s telling you to do “Put out a product that you are vibing from your heart and your soul.” - Rose-Marie Swift
For over three decades, Rose-Marie Swift was one of the most sought-after editorial makeup artists in the world. But then, her health started to change. Once she started to dig into the industry, and the ingredients that were in the products that she was using everyday, Swift decided she needed to make a change, and that she was going to do it herself. Thus, RMS Beauty was born. Since it's launch in 2009, RMS Beauty has released lines for face, eyes, lips, skincare and more, and can be found in roughly 1600 retail doors. But as the company continues to grow and create new products, Swift has little interest in following down the paths of other growing brands, because she is much more interested in doing her own thing. On this week's episode of The Glossy Beauty Podcast, RMS Beauty's founder and CEO, Rose-Marie Swift, sit's down with Priya Rao to discuss greenwashing, the myth of fast beauty and why you won't see an RMS Beauty store anytime soon.
Rose-Marie Swift took the beauty world by the balls, screamed in its face, and caused a frenzy with one of the first "green" makeup lines back in 2009. Her website, beautytruth.com, set out to educate the masses about toxic ingredients in makeup and skincare, putting her career as a celebrity makeup artist on the line. Is it any wonder given the Vancouver-born celebrity makeup artist started out as a punk singer?? Her iconic best-seller, Living Luminzer, was born out of her experience giving the original Victoria's Secret angels — Miranda Kerr and Gisele Bundchen — their heavenly glow. Standing the test of time among the gazillions of highlighting products that have launched since, Living Luminizer is what Meghan Markle chose to get her radiance on for her royal wedding! We walk you through the best-seller's first two shade extensions. Listen in as Rose-Marie recalls her raucous roots (and we're not just talking about the roster of rockstars she's slept with, though you'll find that in this episode too.) The makeup artist reveals why her brand of coconut oil-based makeup products manage to perform when so many other organic cosmetics falter. Plus, find out which dream product she's determined to create next, her personal skincare-free nighttime routine and the genetic talent you need to hear about to believe. Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Subscribe to us: Apple Podcasts Spotify Stitcher Google Play Get social with us and let us know what you think of the episode! www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod Join our private Facebook group Check our blog for this episode here:And please rate and review us in Apple Podcasts. Thank you to our episode sponsor, FabFitFun! This seasonal subscription box retails for $49.99 USD but always has a value over $200. Breaking Beauty listeners can use the coupon code "BEAUTY" for $10 off your first box. #fabfitfunpartner
This week we’re talking to Rose-Marie Swift for our 100th interview! Rose-Marie is the founder of RMS Beauty and has been a make-up artist for over 35 years. Her work has been featured in magazines including Vogue, W, Harper’s Bazaar, Interview, and Elle and her make-up has appeared in ads including Dianne Von Furstenburg, Calvin Klein, and Louis […]
It’s a rose of a show, literally -- Rose Marie Swift, iconic makeup artist, clean living enthusiast and creator of the TSR's favorite makeup line, RMS cosmetics joins the show. She keeps is real in her candor and her ingredients and educates us all on the value of truly clean beauty and questioning what we've been fed by the mainstream beauty industry. The girls are obsessed with her and have a hard time picking other roses as this manifest guestiny is truly one for the books! Steph rants about da club and dating while Elizabeth keeps it loving and talks to her visiting parents about their wellness rituals.
On their first episode (!) Jess & Jenn talk naturals with RMS Beauty founder Rose-Marie Swift, plus, Fashion Week trends, gender-free fragrance, and the ass gym. See acast.com/privacy for privacy and opt-out information.
This week Laurence and Brett touch on a topic that they are by no means experts in so they have gone straight to the top. Rose-Marie Swift is a mane-up artist to the stars working with Victoria’s secret models and and the worlds top magazines. Along the way she has discovered just how much the Listen In The post TWG 235: Insider secrets of the beauty industry appeared first on The Wellness Couch.