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Eileen Murphy is the Founder of The Foundation of ThinkCERCA and a lifelong career educator. Eileen believes classrooms should be full of “happy noise,” and through that theory she's helped students improve their reading and writing skills with an impressive growth rate. Hayley Spira-Bauer interviews Eileen about the origin story of ThinkCERCA and how she's gotten to where she is today, and where she's going next.
"There's so much interesting space to talk about who can tell a story, and who has the right to tell a story, and how we tell stories about ourselves and each other. I think that it's something to be handled with such intentionality and sensitivity." - Julie Knutson Welcome back to another episode of Discover More. This week, we have a special episode to celebrate Women's History Month. This week's guest is Julie Knutson. (KIN-UT-SEN) Julie is an author and educator with a wide-ranging background in history, humanities, and the social sciences. She also serves as editorial director at ThinkCERCA. A true multipotentialite, Julie holds an undergraduate degree in cultural studies from NYU, a master's degree in Political Sociology from The London School of Economics, and additional post-grad degrees in education and art history from Rice University. One of her recent books, “Global Citizenship: Engage in the Politics of a Changing World,” was awarded a Skipping Stones Honor for Multicultural books, and helps young readers examine what it means to be a global citizen. Julie is an active member of the National Council for the Social Studies (NCSS), having served as the Chair of its Middle School Teacher of the Year Award in 2018. She also maintains membership in the Society of Children's Book Writers and Illustrators (SCBWI). Show Notes: Julie Knutson Website: http://www.julieknutsonauthor.com/ Julie's Twitter: https://twitter.com/JulieKnutson2 Books Referenced The Artist's Way by Julia Cameron Teaching to Transgress and Teaching Community: A Pedagogy of Hope by Bell Hooks We Want to Do More than Survive by Bettina Love Improv for Writers by Jorjeana Marie Improvisation and the Theater by Viola Spolin Videos and Documentaries Inventing Improv (PBS) Rick Lowe of Project Row Houses on Social Sculpture Web Resources on the SDGs The 17 Goals World's Largest Lesson Benefits of Improv & Expressive Arts Therapy https://www.artrelief.info/improvlab-action-theatre-tm * Connect with Us: Follow Us on Instagram: https://www.instagram.com/discovermorepodcast/ Follow Benoit on Instagram: https://www.instagram.com/benoitkim/ Follow Aidan on Instagram: https://www.instagram.com/aidanjames24/ Subscribe to Our Newsletter: https://tinyletter.com/discovermorepodcast * Thank you for Discovering More with us!
Teaching Skills that Prepare You for Ed Tech Success Teachers looking to transition from the classroom to a position with an ed-tech company sometimes worry about whether they are qualified to make such a big career change. The reality, however, is that #teacherjobs are excellent preparation for ed-tech employment. Your time in the classroom has given you numerous skills that will make you an effective member of the ed-tech field. Empathy Empathy is central to the teaching experience. As an educator, you do not just help students to develop their intellects. You also help them to develop emotional intelligence, and that means teaching them to understand and model empathy. Great teachers TEACH empathy to their students in a multitude of ways. Every time you explore a character's feelings in a story, help a student navigate a conflict with a friend, or show your class how to care for their community or their world, you are helping them to use empathy to connect with those around them. Great teachers also USE empathy themselves as they build relationships with students, parents, colleagues, administrators, and other educators. When it comes time to transition to the ed-tech world, particularly in the fields of sales, customer support, and customer success, empathy plays a central role. Research shows, for example, that empathy is one of the most important leadership skills. Empathetic leaders foster greater innovation, engagement, and inclusivity within their environments. You can use your skills in teaching and using empathy to create strong teams and effective communication within your ed-tech corporation. In addition, the school districts and educators with whom you will interact in your new role need more than just facts about the technology options available to them. They need someone who will listen to and care about their needs and who will find ways to support student learning and growth. Your skills in using empathy can help you to build trusting, effective relationships with them as you seek to meet their ed-tech needs. Documentation Documentation can seem all-consuming in the field of education. A Facebook post that circulated when I was teaching said, "Teaching is at the point that if a student passes gas in class, we have to document it." While the post was a bit sarcastic, there was some truth to it. A decade later, the need for documentation is even higher. IEPS. Behavior improvement plans. School lunch lists. COVID contact lists. Teachers spend many hours meticulously documenting student progress and behaviors. When you are ready to transition from the classroom to #edtechcareers, those documentation skills will be a highly valuable skill in any role you take on. From engineers who need to write a postmortem to a customer success manager who needs to document a success story for a case study, to a recruiter who needs to document the outcomes of an interview, great documentation skills are essential. Organization Most of us remember that one teacher who struggled with organization - Late test grading, messy classroom, etc. However, most teachers are extremely organized because they have to be. Thoughtful, intentional organization keeps their lives at school less stressful and equips them to teach more effectively. You can take those same organizational skills and use them to succeed at an ed-tech company. For example, in my first ed tech position, I used my organizational skills to build a tracking system to manage the company's book of renewals and expansions. The system caught the attention of my CEO, who told me at my year-end review that “I didn't know you had this operational side to you!” As a teacher looking to move into ed-tech, you too can leverage those organizational skills as the valuable contributions they are to the ed-tech field. And, you can market those skills at the beginning of the application process, rather than waiting until you are in the role to let your operational skills shine! Differentiation In my opinion, one of the biggest shifts in education over the last 20 years is the practice of differentiating instruction for students. Back in the 80s and 90s when I was a student, education was a one-size-fits-all approach. Every student received instruction in the same way. When I became a teacher, however, we began learning the importance of tailoring the curriculum to match students' learning styles. Today, teachers are expected to provide an education that meets students' unique learning needs. As a result, teachers understand the importance of differentiation to student success, and they understand how to implement it in their everyday approach. You are probably very comfortable with using tools and strategies to make a curriculum an effective teaching tool for all of your students. Differentiation is also at the core of ed-tech curriculum today. Tools such as eSpark Learning, iXL, DreamBox, LearnZillion, NewsELA and ThinkCerca use technology to make differentiation easier and more effective within the classroom. As an ed-tech employee, particularly in the customer support field, differentiation is also key. We all know the constant conversation that goes on behind doors about customer segmentation and services. Teachers are not only great at understanding the concept that some customers deserve higher-touch care than others, but they can also deliver on it without the urge to over serve the lower-touch customer. The former teachers on my customer service teams were the BEST at executing based on customer segmentation plans. Patience Patience may not be a skill you think to put on your resume, but it is a valuable tool that you can take from education to ed-tech. Those classrooms of busy children that you manage every day have given you a level of patience you would never have been able to imagine before you started teaching. You have also learned how to read students (and sometimes parents) in order to determine when to push them toward positive change and growth and when to wait patiently in order to optimize their chances for success in the classroom. That balance is essential in #edtechjobs, particularly in the sales and customer support fields. You need to know when to stretch the thinking of a school district and push them toward a certain solution, but you also need to know when to be patient and wait for a better time. In addition, you will need patience when dealing with people inside and outside your organization. You are working with human beings, whether they are from the product team, instructional design, engineering, or another department, and successful interactions with others, as you know, often requires patience. As an educator, you already have many of the skills you need to succeed at an ed-tech company. If you are ready to begin the journey to an ed-tech position, Classroom to Boardroom here at educators 2 educators can help. In addition to teaching you how to recognize, and promote the critical skills you have, we also offer lots of online content, a #teachercareercoach, connections with others, and more. Here you can network, spruce up your resume, and become part of a community that supports you along the way. Contact us today to learn more!
What is the relationship between literacy and Social-Emotional Learning? Eileen Murphy, Founder and CEO of ThinkCERCA, joins the podcast to discuss how building student engagement and confidence in constructing knowledge can lead to achievement across content areas and help connect students to each other and the world around them.Host Bio: Dr. Chris Balow is the Chief Academic Officer at SchoolMint. Dr. Balow has a Ph.D in Educational Psychology and served for 33 years as an educator in various roles with focuses on literacy, mental health, and the behavioral and emotional growth of students. He has worked the last 6 years in the educational technology field to promote student success on a larger scale.
This episode is a little bit different than the typical episode. Often I interview CEOs, founders, and professionals from the world of EdTech startups. However, every day I also write The Business of Learning Letter, which is a short daily email, sharing my perspective on the intersection of business, technology, and education. It's read by folks from companies like Newsela, Kiddom, Edpuzzle, ThinkCERCA, Nearpod, and more. So if you want to find out more and subscribe to the newsletter you can check it out and sign up here. PS - Here's my favorite testimonial of all time about The Business of Learning: "I read your email every day, then print it to put in a binder for reference, and carry a couple of my favorites in my bag for rereading during quiet moments. Every one gives me a few new ideas that I can put to use. One of the emails I carry around is "5 tips for marketing to teachers" because these are tips I need to keep top in my mind. But I realize different folks are interested in different aspects of marketing or building a business. I don't know how you manage to write such an informative email every day, and if it were only once every few days or once a week, it would still be pretty amazing. But I'm not going to complain about too much gold. Your advice is usually very distilled and gets me newly focused. Thank you." You can sign up for The Business of Learning Letter here.
Our education system has not changed much in decades. Society is constantly evolving and if our education system does not keep up then does it serve our children and the community? In this interview we have the privilege to speak with Dr. Mona Kiani. Dr. Kiani taught all through California as well as Chile. She currently works at ThinkCERCA, training teachers and administrators to help transform our education system. She is committed to helping our youth contribute, fit in and truly make an impact on society. She is helping teachers and administrators teach our youth critical thinking with real life experience that will lead to social action. This program builds emotional intelligence which will lead to our youth being healthy adults. Dr. Mona Kiani, Ed. D. monakiani19@gmail.com https://thinkcerca.com/bio/mona-kiani/ The Baha’i Faith www.bahai.org www.ThinkCERCA.com #Education #EducationSystem #Evolution #EmotionalIntelligence #Youth #SocialAction --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Brian Bar is the Founder and CEO of Victory Lap, a sales bootcamp empowers candidates from all different backgrounds to find success in sales. Before launching the business, Brian served as the VP of Sales for ThinkCERCA, where he devised a national distribution strategy, while simultaneously building out the sales organization. This experience, coupled with his work creating Groupon’s sales onboarding department (overseeing the hiring and development of over 1,000 entry-level sales representatives) led Brian to start Victory Lap. He is a sought after expert for companies hiring, training, and managing Gen Y and Gen Z sales talent. Brian lives with his wife, daughter, and dog in Chicago, and enjoys summers in his hometown of Long Beach, IN. Sponsored by: Starting Line VC: A new Chicago-based venture capital firm, founded by Ezra Galston, one of our top early podcast guests and trusted partner of many of Chicago’s hottest startups. Check out what they’re up to at StartingLine.vc.
Today on the EdTech Startup Show, I talk to Eileen Murphy Buckley (@eileencerca), founder and CEO of ThinkCERCA. ThinkCERCA offers personalized close reading and argumentative writing lessons for students. This conversation was so interesting to me because Eileen has worked in all facets of education: in the classroom as a teacher, leading schools and districts as an administrator, and now leading her company as a startup founder. She's learned a lot along the way. Eileen shares something for everybody in this episode, including: The special experiences she had teaching poetry (and her favorite poem to teach) What it's like to become "a vendor" after you've spent years in the public education world Why literacy skills are foundational, even for those pursuing STEM How to overcome the challenges of selling a solution to schools and districts Advice and an offer for education entrepreneurs Remember to checkout ThinkCERCA at www.thinkcerca.com. Like the show? Please leave it a rating on iTunes and don't forget to subscribe. You can also give me your feedback by tweeting @GerardDawson3 with the hashtag #EdTechStartupShow - thanks for listening!
ThinkCERCA CEO Eileen Murphy joins Scott in-studio at WGN Radio to talk about the lack of preparation students face after they graduate and head into the real world. It’s time to dump the old curriculum and become more engaged with our students
We've convened an expert panel designed to help EDtech companies market their apps and products to educators. As an EdTech company, you have a dual market. You need to engage kids and you need to convince educators that your app, product and approach are worthwhile. Does it seem sometimes that there is an ever-widening chasm between developers and educators? You'll learn what educators are looking for, what students want, and how to market your company to both groups. We're excited to host two expert panelists on this podcast. Merve Lapus is the Western Regional Education Director for Common Sense Education. He manages school partnerships across the Western United States and collaborates with school networks, state level organizations, and community leaders to provide guidance around fostering a whole-community approach to digital citizenship and EdTech integration. Abby Ross is the co-founder of ThinkCerca, a successful EdTech startup. ThinkCERCA is an online platform focused on literacy. The CERCA framework provides a common language for students, teachers, parents, and administrators to teach critical thinking skills to kids. Here's what we cover: How an EdTech company meets the needs of educators How an EdTech company creates products that appeal to students How to market your EDTech company to both groups The podcast is introduced by Lee Schneider, communications director at Red Cup Agency. The interviews are conducted by Natalie Campisi, writer and producer at Red Cup.