Podcasts about verasage

Season's Greetings from CPA Life! Today, we look back at one of John Randolph's most impactful conversations of 2024, where he was joined by accounting legend Ron Baker of VeraSage. The two delved deep into the groundbreaking topics of value and subscription-based pricing and client advisory services. The author of eight books, Ron's extensive writings, keynote speeches and general advocacy on these and other topics are distilled down in this Rewind episode. Tune in to discover Ron and John's insights on niche expertise, the value of transformations over transactional services, and strategies for retaining talent in your firm while enhancing client relationships. Get the full show notes and more resources at CPALifePodcast.com

In this episode, Joe Woodard talks to Ron Baker about the concept of moral injury as a more accurate explanation for what is often misdiagnosed as burnout, especially in the accounting and medical professions. They explore how moral injury arises when professionals face systemic or situational pressures that force them to act against their deeply held beliefs, creating anxiety and dissatisfaction. This issue is more profound than the surface-level symptoms of burnout and is rooted in the disconnect between the transactional nature of modern work environments and the purpose-driven calling many professionals feel. You can learn more about Ron Baker at TheSoulOfEnterprise.com and Verasage.com Thank you to our show sponsor, Truewind! Truewind is a next generation AI-powered accounting platform. Adhering to the highest standards of data security, Truewind's close management platform automates routine tasks and finishes your monthly close with time to spare. Learn more about the show and our sponsors at Woodard.com/podcast

Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business.Talking PointsSubscription pricing is becoming increasingly prevalent, with the subscription economy projected to reach $1.5 trillion by 2025.Pricing tiers can be implemented based on the range of services offered, providing flexibility for customers.Providing outcomes and guiding transformations creates a better customer experience.Non-rival assets, such as knowledge and ideas, can be leveraged through subscriptions, allowing professionals to serve more clients simultaneously.Wasting customers' time is a major downfall in many professional firms, and subscriptions can help mitigate this by fostering consistent and meaningful client interactions.Subscription is a straightforward pricing model that offers a set price for a defined range of services or products.There is a potential shift towards performance-based payment models, where sellers are paid based on results rather than promises.Quotable Quotes“The more services we pile on brick by brick, we add more value.”“If you're going to the market with an uncommon offering, you're commanding uncommon prices.”“You are building lifetime annuities that are worth more than it costs you to acquire them.”“A business model explains where revenue will be earned when services are provided free of charge.”“I do think it's a way station. I think we'll move to a world where we're actually paid for performance and not promises.”“We're too busy selling services brick by brick by brick by brick. And that's not where our value is.”Ron's Links Twitter: https://twitter.com/ronaldbaker LinkedIn: https://www.linkedin.com/in/ronbaker1/ The Soul of Enterprise: https://www.thesoulofenterprise.com/ Times-up Club: https://timesupclub.com/ Verasage: https://www.verasage.com/ ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this episode, Blake and Ron Baker discuss the subscription economy. They delve into the origins of the terminology and how CPAs and accountants can provide more value to their clients by prioritizing relationships over services. This is a must-listen for anyone interested in the subscription industry, which is projected to surpass $1 trillion by 2025.Many thanks to our sponsor, Anchor!To learn more about Anchor, visit https://earmarkcpe.promo/anchorSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters (00:00) - Preview: A firm can't be everything to everyone (01:16) - Earn Free CPE (01:33) - Welcome Ron Baker to the show (03:11) - What does "subscription economy" mean? (04:33) - What does the subscription model look like for accounting firms? (13:10) - If I'm not billing hourly, how do I make sure that my team doesn't get completely overwhelmed? (16:41) - Why there is a shortage on accountants? (26:39) - Power of different pricing models (32:48) - Why don't accountants charge based on how many assets they manage? (42:37) - What CPA firms do to impact people's lives (45:28) - How accountants can approach thier clients in a different way (51:21) - Amazon never would have happened if Jeff Bezos thought like an accounting firm (57:24) - Accounting firms want to change but don't (01:04:47) - What does the future of accounting look like? (01:06:32) - How to contact Ron Baker Connect with Our Guest, Ron BakerLinkedIn: https://www.linkedin.com/in/ronbaker1/Twitter: https://twitter.com/ronaldbakerLearn more about VerasageWebsite: http://verasage.comGet Ron's book"Time's Up!: The Subscription Business Model for Professional Firms": https://amzn.to/3y7GfxbConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Stephanie talks with Ron Baker from VeraSage about killing the billable hour and switching to a client-centered pricing model.  If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists for sponsoring this episode. 

Stephanie talks with Ron Baker from VeraSage about killing the billable hour and switching to a client-centered pricing model.  If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists for sponsoring this episode. 

Episode 21. On this week's Accounting Influencers Podcast: ➜ News - Martin & Rob discuss "Accounting Influencers Podcast Wins CPE Accreditation." This announcement of our partnership with Blake Oliver and Earmark CPE to enable all listeners of this podcast to gain points for continued professional education or continued professional development from the content of the shows. ➜ Special Guest Interview: "The Future for Accountancy with ICAEW's Julia Penny." Julia is the incoming President of the Institute of Chartered Accountants for England and Wales. ICAEW part of Chartered Accountants Worldwide, a global network of 750,000 members across 190 countries, which promotes the expertise and skills of chartered accountants on a global basis. ➜ What Works: Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Good ideas and thought-out plans are easy. It's the execution and implementation that accountants struggle with, until they start using these tips. ➜ Expert Interview: "New Business Models in Accounting with Ed Kless." Ed Kless of Sage and Verasage, and host of the Soul of Enterprise podcast with Ron Baker talks to Accounting Influencers podcast host Rob Brown about the importance of creating value with new business models for accounting firms. For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown: ➜ Monday: hear the full show with the best bits of accounting/fintech news, two expert interviews and practical tips for accounting professionals in the 'here's what works' segment. ➜ Tuesday: News - Martin & Rob discuss "Accounting Influencers Podcast Wins CPE Accreditation." This announcement of our partnership with Blake Oliver and Earmark CPE to enable all listeners of this podcast to gain points for continued professional education or continued professional development from the content of the shows. ➜ Wednesday: "The Future for Accountancy with ICAEW's Julia Penny." Julia is the incoming President of the Institute of Chartered Accountants for England and Wales. ICAEW part of Chartered Accountants Worldwide, a global network of 750,000 members across 190 countries, which promotes the expertise and skills of chartered accountants on a global basis. ➜ Thursday: Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Good ideas and thought-out plans are easy. It's the execution and implementation that accountants struggle with, until they start using these tips. ➜ Friday: "New Business Models in Accounting with Ed Kless." Ed Kless of Sage and Verasage and host of the Soul of Enterprise podcast with Ron Baker talks to Accounting Influencers podcast host Rob Brown about the importance of creating value with new business models for accounting firms. ➜ Saturday: a short bonus episode from the client's perspective - "Why Didn't They Buy Part 5 - I Can't Handle Their Objections" Great CPE or CPD for accountants with tips on how to categorise the main objections and pushbacks potential clients come up with when purchasing your accounting services. ➜ Sunday: a short trailer for next week's episodes - a teaser of what's coming up on the show in the next seven days. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Episode 85. On today's season ending show, we end with a bang as Rob interviews pricing legend Ron Baker about pricing 2.0 for accountants and CPAs. Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His radio show Soul of Enterprise with Ed Kless goes out weekly. Ron is also Chief Value Officer at Armanino LLP, the 23rd largest firm in the USA. Ron has been an instructor with the California CPA Education Foundation since 1995 and has authored twenty courses, and seven best-selling books, including: The Firm of the Future, Pricing on Purpose and Implementing Value Pricing. Key takeaways from the full uncut interview include: ➯ Customers don't care about the time you spend doing things, what they are about are the outcomes ➯ Accountancy is not alone in struggling with the billable hour – any industry that sells time has challenges with pricing ➯ The billable hour only looks at inputs, not outcomes, and takes no account of value ➯ Value was first defined by economists and is the maximum amount a customer is willing to pay for an item ➯ Value is not a number, it's a feeling – accountants have a problem with non-quantifiable things ➯ When it comes to value pricing, accountants have to be comfortable with ambiguity and psychology ➯ Accountancy has a relevancy problem – it's a deteriorating paradigm that becomes increasingly complex but explains less and less ➯ If accountants think stock market investors are using their financial statements to make decisions, they are insane – it's all too old and historical ➯ The accountancy profession is stuck in a 100 year old business model of ‘we sell time' ➯ With Value Pricing 1.0, pricing and packaging was customised for each client ➯ The subscription business model is a massive macro economic trend which has a place in the accounting profession ➯ Value Pricing 2.0 is more focused on not pricing a product or service, but rather the client relationship, transformation and peace of mind ➯ Throughout commercial history, anytime a business model changes, the pricing strategies change and also the metrics or KPI dashboards ➯ The growth of ‘concierge medicine' in the US is basically selling insurance and peace of mind ➯ How Porsche are using value pricing 2.0 with subscription models to their vehicles ➯ Any profession or business can be turned into subscription model like Spotify, Amazon, Netflix or accountancy ➯ Subscription models for accounting firms create predictable revenue and greater customer loyalty ➯ We all buy insurance – it's a 3.3tn industry, so why not buy accounting services in the same way to get peace of mind? ➯ Amazon Prime members spend 7x more than non-Prime members – it was never about free-shipping but ‘buy everything here' ➯ New accounting firms have no tolerance for the billable hour – 10 of the top US 100 accounting firms are using value pricing ➯ Lawyers started timesheets and billable hours in 1919, and there has been little change in 100 years ➯ How ideas, intellectual capital and knowledge separates the good firms from the great ones, so dynamic learning, innovating firms make great firms ➯ Think what Amazon (and Facebook) know about you – knowledge of your clients gives accountants a competitive advantage ➯ The best accountants or CPAs are always investing in their human capital – curious and constantly learning ➯ Why accountants should find a new specialty every 5 years ➯ Do you want to be led by someone who doesn't read 50 books a year, because where are they getting their ideas from? ➯ Why ‘The End of Accounting' by Baruch Lev and Feng Gu is a ‘nuclear bomb and should be debated by the whole accountancy profession ➯ How Ron Baker went from pro-choice to pro-life on the abortion issue ➯ We learn more from...

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron's Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues' (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. I asked Ed to list his Top 10 Pricing Lessons over these past years, so we will present both of our lists below, along with specific links to prior shows where we covered these topics.

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron's Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues' (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. I asked Ed to list his Top 10 Pricing Lessons over these past years, so we will present both of our lists below, along with specific links to prior shows where we covered these topics.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which the fellows and some friends are invited to gather share their knowledge in a symposium atmosphere. The next event takes place in Ed's hometown of Allen, TX. This episode is a live broadcast from the Symposium and will feature Guest conversations from other VeraSage Fellows. We hope you enjoy this peak into the gathering.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you'd like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.