Podcasts about verasage institute

In this episode, Ron Baker, founder of the VeraSage Institute, challenges traditional views of innovation in accounting. Instead of focusing on technology like AI and automation, Ron advocates for transforming the value we provide to clients, shifting from transactional services to outcomes and personal growth. He highlights Fender's shift from selling guitars to teaching customers how to become musicians as a key example of transformation.Ron also reframes burnout as "moral injury," the emotional toll of not living up to the deeper purpose of the profession, which is helping people. This conversation is full of actionable ideas to help CPAs evolve beyond billable hours and checklists. Tune in for a fresh perspective on the future of accounting and how to make a greater impact.Resources:VeraSage InstituteRon Baker biography and workRon Baker's podcast, The Soul of the Enterprise "The Experience Economy" book by Joe Pine and James GilmorePwC 2023 Consumer Insights Report Deloitte's Human Outcomes Study

Shaky markets. Panicky clients. Accountants, it's your time to shine.  Accounting ARCWith Liz MasonCenter for Accounting TransformationPresident Donald Trump's tariff announcement has sent shockwaves through the business community—and accountants are on the frontlines of the fallout. In the latest Accounting ARC podcast, Liz Mason, CPA, and Ron Baker, CPA (inactive), analyze the implications of Trump's decision to impose a 10% blanket tariff on all imports, alongside a dramatic 54% tariff on goods from China.  MORE Accounting ARC: Crypto, Cash, or Chaos? The Fallout of an IRS-Free America | Is Agentic AI a Game Changer or Game Ender? | Kelly Mann: Thriving Against All Odds | Are We Ready for the Hidden Risks of AI in Accounting? | The Research Imperative: Why Data Drives Accounting Success | How Coaching Can Unlock Professional Success | Demystifying Accounting Governance |  Top 10 Red Flags to Watch for in Accounting Offices | Jeremy Dubow: Private Equity as a Catalyst for Growth | Break the Burnout Cycle in Accounting | Accounting in Transition: 2024 Reflections & the Road Ahead "Tariffs are taxes—plain and simple," says Mason, CEO of  High Rock Accounting. "And businesses need to prepare for those costs to flow straight to consumers." The decision, justified under the International Emergency Economic Powers Act, aims to curb the U.S. trade deficit. Yet Baker, founder of the VeraSage Institute and radio co-host of the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy, warns of potential unintended consequences. “Protectionism historically leads to retaliation, and that's bad news for everyone,” he notes. 

In this episode of The Soul of Enterprise, hosts Ron and Ed welcome back Greg Kyte, a CPA, MBA, and stand-up comedian renowned for his unique blend of accounting expertise and humor. As the G. Robert Newhart Non-value-added Fellow at the VeraSage Institute, Greg has been performing stand-up comedy since 2002 and is the creator of Exposure Drafts, a cartoon series for the accounting profession. He also co-hosts the podcast Oh My Fraud with Caleb Newquist, where they explore financial fraud cases with an irreverent twist. In this lively discussion, they delve into the art of humor in business, the intersection of comedy and accounting, and the importance of engaging content in professional education. Greg shares insights from his experiences as a comedian and educator, offering valuable perspectives on making complex subjects accessible and entertaining.

"I'd rather have questions I can't answer than answers I can't question." Accounting ARCWith Donny Shimamoto.Center for Accounting TransformationRon Baker discusses his revolutionary journey in accounting, his challenge to the status quo, and how accountants can lead transformation. MORE Accounting ARC: Angie Grissom: Next Gen Inspo for Accountants | Does Accounting Belong in STEM? | Rose Wang: Where Numbers Meet Strategy and Creativity | TikTok Fraud Exposes Gaps in Financial Literacy | How Accounting Pros Own the Stage in Public Speaking | Greg Kyte: Being a CPA Is Like Being the Marie Kondo of Numbers | Rachel Bashore: A Lawyer's Case for Reinventing Accounting | Beyond the Basics in Ethics Eduction | Bailey Lenart: From Ledger Sheets to Transformational Change | Election Tax Plans: What CPAs Need to Know | Leadership for the Future: Stakeholders, Sustainability, and Strategic Vision |In the latest episode of Accounting ARC, Baker, founder of the VeraSage Institute, shares his insights into the accounting profession's evolution. A pioneer in value pricing, Baker's career is defined by a relentless pursuit of better client relationships and innovative business models. “I knew I wanted to be a CPA in high school,” Baker says. This passion led him to a Big Eight firm, but it wasn't long before he began questioning traditional practices like the billable hour. “The billable hour was a lousy customer experience,” he explains. 

  Another episode in English and Katharina is fangirling (yes, that IS a word). In this episode the Nerds (finally) meet with the main Man of value-based pricing, Ron Baker. He tells the Nerds – and you – everything there is to know how to get away from the ghost of the billing hour and why efficiency does not mean bad quality.    Webseite: https://batonsystems.com/ronn-baker/  VeraSage Institute: https://www.verasage.com/people   Publications: https://www.amazon.de/stores/Ronald-J.-Baker/author/B001H6QE7E   LinkedIn: https://www.linkedin.com/in/ronn-baker  Lawyerist-Podcast: https://lawyerist.com/podcast/  NoL-Podcastfolge 94: https://www.nerdsoflaw.com/2022/09/nerds-of-law-94-legal-speedboats-with-stephanie-everett-from-the-lawyerist/   NoL-Podcastfolge 127 mit Shaun Jardine: https://www.nerdsoflaw.com/2024/06/nerds-of-law-127-pioneer-penguins-with-shaun-jardine/   Digital CPA: https://www.cpa.com/digital-cpa (Ron Baker just announced a new speaking event in Denver from December 8-11. Join him at Digital CPA by using the registration code DCPA100 for $100 off)  The inaugural MetaConsulting Academy event, use the code: FOE900 as of July 1 for a preferred price:  https://reframe.shoprocket.io/#!/2-day-event-in-dallas-tx-aug-5-6  IRS: https://www.irs.gov  Scalable Income: NoL-Podcastfolge 40 mit Joanna Penn: https://www.nerdsoflaw.com/2021/02/nerds-of-law-40-scalable-income-with-joanna-penn/   Concierge Medicine: https://en.wikipedia.org/wiki/Concierge_medicine   Time's up club: https://timesupclub.com   Notion: https://www.notion.so/de-de       Subscribe to the Podcast  RSS Feed https://nerdsoflaw.libsyn.com/rss   Apple Podcast https://podcasts.apple.com/de/podcast/nerds-of-law-podcast/id1506472002   SPOTIFY https://open.spotify.com/show/12D6osXfccI1bjAzapWzI4   Google Play Store https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Idvhwrimkmxb2phecnckyzik3qq?t%3DNerds_of_Law_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16   YouTube https://www.youtube.com/playlist?list=PL7rmwzBy-IRGh8JkLCPIjyGMA-nHMtiAC   Deezer https://www.deezer.com/de/show/1138852     Nerds of Law®   http://www.nerdsoflaw.com   https://twitter.com/NerdsOfLaw   https://www.instagram.com/nerdsoflaw/   https://www.facebook.com/NerdsOfLaw/   Music by Mick Bordet www.mickbordet.com    Nerds of Law ® ist eine Unionsmarke (Wortmarke).   

Staying at the leading edge is essential for sustained success and growth, requiring constant innovation, strategic foresight, and a commitment to staying ahead of the curve. Join host Michelle Weinstein as she welcomes Ron Baker, the founder of VeraSage Institute and radio talk show host. Ron guides firm owners to stay at the leading edge of their industry with the concept of strategy and plan, subscriptions, and success stories. Don't settle for mediocrity! Tune in and learn how to propel your firm to the leading edge.  

In this episode we talk with Ron Baker. Ron is a renowned radio talk-show host who brings his expertise and passion for business and entrepreneurship to VoiceAmerica Talk Radio. As the founder of VeraSage Institute, Ron has dedicated his career to helping businesses transform their operations and achieve long-term success. Firstly, Ron will delve into the question of why podcasting? Next, we'll explore with him why The Soul of Enterprise is a podcast worth listening to. If you're interested in starting your own podcast, we'll provide you with some essential steps to get started. We'll cover everything from choosing a niche and developing a content strategy to recording and promoting your podcast. By the end of this video, you'll have a clear roadmap for launching your own successful podcast. As a bonus tip, we'll provide you with a key insight to better leverage your podcasts.

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Ron Baker, CEO of Verasage Institute, author, and long-time influencer in the finance and accounting space. Ron and Randy discuss the concept of value-based pricing and the need for businesses to move away from the traditional hourly billing model. Ron also highlights the need for CPAs to shift from being problem solvers to strategic advisors, guiding businesses toward their desired future state. Ron and Randy discuss the value of taking risks and adapting to change to stay ahead in a disruptive market as a business. Quotes"For value pricing, it is just a different mindset. It's more of an entrepreneurial mindset than a production mindset. It's more of being a true professional, a definition of a professional, somebody who's accountable for creating a result, not performing a series of tasks. If I want a series of tasks, I'll hire a day laborer to walk my dog, mow my lawn, and clean my gutters. But if I hire a professional, I'm looking for some type of outcome. Perfect eyesight from an eye doctor, that type of thing. And the problem with the timesheet and the billable hour, the mindset that it creates is that's what we sell.” -Ron Baker [04:47]“The distinction between a series of tasks versus result orientation, one of the keys is vertical expertise. So, understanding the nuances, I used to talk about that with selling. You could sell into travel, but selling travel is super different when you're selling to hotels versus airplanes versus car rentals and seats versus heads and beds. The language you used, how they thought about getting people, and the acquisition costs, are all very unique to the sub-verticals. 20% of accounting firms that are doing well by being advisors is they have context, industry context, probably they know a bunch of people and they've got a bunch of. They're able to do pattern matching.” -Randy Wootton [12:49]Expert Takeaways Value-based pricing is a more effective approach than hourly billing, as it focuses on customer value rather than time spent.CPAs should move from being problem solvers to strategic advisors, guiding businesses toward their desired future state.Subscription business models offer simplicity, convenience, and peace of mind to clients while providing firms with planned capacity and the ability to offer additional services.Deep industry expertise and specialization are key factors in the success of advisory services.Businesses should be willing to take risks, as profits come from risk-taking.Timestamps[00:02] Introduction to Ron Baker and his work on value-based pricing [02:43] The need to move away from billing based on time [03:37] The problem with timesheets and the importance of measuring results [06:10] The pricing revolution in corporate America [08:46] Moving away from cost-plus pricing to customer-value pricing [12:43] Characteristics of successful accounting firms [16:33] Subscription business model for accounting services [21:37] Amazon's acquisition of One Medical and the subscription model [23:12] Differentiation in willingness to pay and understanding customer needs [31:13] Evolution of accounting and finance function to strategy and possibility [33:21] Profits come from risk, not just past data LinksMAXIO

Joining us today is the co-author of the book Time's Up!: The Subscription Business Model for Professional Firms. Ronald J. Baker, the founder of VeraSage Institute, explains how he does not need a scope of work and why you should follow that path. He touches on the power behind transformation and the downside of having billable hours, value pricing, and fixed pricing. Ron also describes the Subscription Model and his Monthly Bookkeeping Text Firm. Join us in our valuable conversation with Ron today.   Love the show? Subscribe, rate, review, and share! https://theabundantaccountant.com/

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Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His quest is to bury the billable hour and timesheets.    He is also a radio talk-show Host, The Soul of Enterprise: Business in the Knowledge Economy heard on www.voiceamerica.com.  In this episode, Ron let us know why he changed his mind when it comes to the use of timesheets when setting up pricing. Hear his reasoning about why you should also get rid of timesheets. He offers profound insights, as well as examples and explanations, into how certain pricing value and cost models are appropriate for particular industries.    Why you have to check out today's podcast: Learn why many companies in accounting and the automobile industry are switching to subscription pricing Discover how timesheets cause leaders to focus on the wrong metrics, especially in pricing and value setting No timesheets? Is it possible?    “Even if you're a solo entrepreneur, have somebody else help you with pricing because it will put a spine in you and you won't give yourself away.” – Ronald J. Baker   Topics Covered:  02:44 – Talking about four defenses for timesheets in relation to Pricing  04:41 – Taking into consideration the Cost of Goods Sold in setting the price  07:22 – Difference between a metric and measurement type of cost allocations  09:09 – Opportunity Cost and Sunk Cost  10:39 – Is time really considered in setting up pricing?  14:31 – Project management as a way of making better decisions in the future  15:47 – The best advantage of niching your expertise on  18:31 – The start of subscription pricing in the accounting world  21:30 – Insurance classified as subscription pricing  24:08 – What's the best thing about hiring an accounting firm rather than accounting staff for your business  27:48 – His thoughts on cars leaning towards a subscription model  29:50 – Ron's pricing advice   Key Takeaways:  “Keep in mind that I don't need to see timesheets to know your firm's costs. I need to know, I need to see your GL, your income statement and I need to know what your labor and all of that is. I'd much rather track revenue per person or labor cost per person, profit per person in a professional firm because that's a true measurement.” – Ron Baker  “Even if they're just starting out as a sole solo. Don't have any employees. I still think they can put a price on things consistent with their opportunity cost and what they want, willingness to accept and function fine, and this is an integral part of this, as long as they step back after the job is completed and do an after-action review and learn from it.” – Ron Baker   “If you're niched, if you specialize, it's much easier to know what something's going to take once you build up some experience.” – Ron Baker  “A subscription model is a way to lock customers in for life. So in value pricing to Oh you're pricing, not the customer. And this is the subtle difference, but bear with me, you're pricing the relationship and you're pricing the portfolio because you're looking at it as a portfolio rather than a project or just a customer. You're actually looking at the entire portfolio.” – Ron Baker  “We're too busy. I think we confuse being busy with being effective and being profitable. And I'll see a correlation there.” – Ron Baker    People/Resources Mentioned:  Bain & Company: https://www.bain.com/ McKinsey and Company: https://www.mckinsey.com/ Porsche: https://en.wikipedia.org/wiki/Porsche Canvas + Fair: https://drivecanvas.com/ Ed Kless: https://www.linkedin.com/in/edkless TSOE Episode #200: Interview with Reginald Lee: https://www.thesoulofenterprise.com/tsoe/lee2 Lies, Damned Lies, and Cost Accounting: https://www.amazon.com/Lies-Damned-Cost-Accounting-Management/dp/163157065X   Connect With Ron Baker:  VeraSage Institute: https://verasage.com/ LinkedIn: https://www.linkedin.com/in/ronbaker1 Twitter: https://twitter.com/RonaldBaker Email: ron@verasage.com  The Soul of Enterprise: https://www.thesoulofenterprise.com/   Connect with Mark Stiving: Email: mark@impactpricing.com    LinkedIn: https://www.linkedin.com/in/stiving/

Topics include:  DC and profession news   Technical updates  ERC strategies  Hierarchy of value    Speakers:   Michael Cerami, EVP-Strategic Alliances, Business Development and Communications, CPA.com  Rachel Dresen, senior director of congressional and political affairs of the AICPA  April Walker, lead manager, Tax Practice & Ethics, AICPA   Dan Chodan, partner, Trout CPA  Ron Baker, author and founder, VeraSage Institute 

In this episode, Rory speaks with Ron Baker, the founder of the VeraSage Institute, co-host of The Soul of Enterprise radio show, and author of "Time's Up: The Subscription Business Model for Professional Firms." Ron discusses the rise of the subscription economy and its impact on the professional world, drawing on the success of concierge doctors. Learn how professionals can guide their clients through serial transformations and why focusing on a holistic, long-term view is essential for providing true value. Ron explains the three options for implementing a subscription model: creating a separate company, making a gradual transition, or undergoing a total transformation like Adobe. Do you want to know what Labor Perception Bias is? Do you want to know how companies like Disney, Hulu, and Porsche are creating deeper human-to-human connections and unique personal experiences with clients? Find out the answer to these questions and more in this "Time's Up" episode with Ron Baker!

Welcome to the Accounting Influencers Podcast, going live every Monday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.In today's episode 8, "Innovation Beyond Technology in Accounting" Rob Brown speaks with Ed Kless, Senior Director of Sage Accountants Solutions, about innovation in the accounting industry. With 18 years of experience working for Sage, Ed has a wealth of knowledge about helping accounting partners, influencers, and customers improve their businesses.Ed discusses the history of Sage and a think tank started by Ron Baker that helped to initiate the value pricing movement. He maintains that the billing model needs to be revised by the hour, as it focuses on efficiency rather than effectiveness. He also talks about the issue of tracking time and how innovation is about bringing disparate things together to create something new, using examples such as a skateboard and stroller combined.The conversation delves into innovation around business models, delivery, packaging, pricing, and language. The speakers discuss the value of social capital and the importance of making connections, even with weak connections, to help others. They also discuss subscription marketing and how companies can innovate to create offerings that provide customers experiences and transformations beyond the product itself.Using the example of the Fender guitar, the speakers discuss the importance of creating an offering that surrounds what customers are after, which could be peace of mind, experiences, or transformations. They highlight the power of language in changing mindsets and how Disney's language changes played a role in creating attractions rather than rides.Overall, this episode provides insightful and valuable perspectives on innovation in the accounting industry and how companies can create offerings that genuinely serve their customers' needs. Key Takeaways➤ The traditional billing model of charging by the hour is no longer effective in today's marketplace. Instead, firms should focus on delivering value to their clients and pricing their services based on that value.➤ Innovation is not just about technology but about bringing disparate things together to create something new. This includes innovative business models, delivery methods, packaging, pricing, and language.➤ Social capital and networking are important for building connections and helping others. Even weak connections can be valuable and lead to new opportunities.➤ Subscription marketing can be a powerful tool for firms looking to provide experiences and transformations beyond the product itself. The key is to focus on what customers are ultimately after, whether it's peace of mind, experiences, or transformations.➤ The power of language should not be underestimated. Using language that focuses on the benefits and outcomes of a service or product can change clients' mindsets and lead to increased sales.You can also watch this on youtubeGuest BioEd Kless is a Senior Director at Sage Accountants Solutions, where he develops and delivers courses on leadership, strategy, pricing, and project management. He also serves as a facilitator of the Sage Leadership Academy and a liaison to the Sage Leadership Academy Alumni Association. Ed is a senior fellow at the VeraSage Institute and a consultant for Tipping Point Advisors. He hosts "The Soul of Enterprise: Business in the knowledge economy" with Ron Baker on VoiceAmerica Talk Radio/◣━━━━━━━━━━━━━━━━━━━━◢If you like the show, we'd truly

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe How can CPAs grow their accounting practice when they're over capacity, underutilizing their talents and not providing optimal client support?  Many CPA firms still rely on the hourly billing business model, where the firm has to log more work hours providing services to increase revenue. It focuses on hours and deliverables, not on results and value. A compelling alternative is the subscription business model, where the provider enables serial transformations to the buyer, and continually adds value to the experience. The subscription model creates an opening for predictable, recurring, higher margin revenue.  In this week's episode, I talk about the subscription model with my guest, Ron Baker.  Ron is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally, and is a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. His latest book, co-authored with Paul Dunn, Time's Up!: The Subscription Business Model for Professional Firms, was published in November 2022.   In this two-part conversation (episodes 233 and 234), we talk about: Sale prices and multiples How AI can help scale businesses Disney and other big businesses using the subscription model Ways to “plus” your offer How CPA firms can shift to subscription model Highlights: — “We need to stop charging for the means and pricing the end.”  — “Strategy is about what you don't do. It's about the customers you don't have, the services you don't provide. It's all about trade offs. You simply can't be all things to all people.”  — “It's very difficult for a business to disrupt itself.”  — “CPAs have the ability to enable transformations. It's a privilege and a duty to help our customers, to make that impact on their life.” Connect with Ron: Website: https://www.thesoulofenterprise.com/ Ron's book: Time's Up: The Subscription Business Model for Professional Firms https://www.thesoulofenterprise.com/timesup Episode mentions: Subscription Business Model: Build Greater Wealth in Your CPA Firm, with Ron Baker https://businessstrategyforcpas.com/147 Time to Rethink Your Pricing Strategy?, with Ron Baker, Founder of VeraSage Institute https://businessstrategyforcpas.com/081 Breaking Away from the Mainstream Medical Model with Dr. Lewis Weiner https://businessstrategyforcpas.com/206 Selling Summit CPA for Multiples, with Jody Grunden https://www.businessstrategyforcpas.com/225 Hold My Beer and Watch Me Niche, with Josh Lance, CPA https://businessstrategyforcpas.com/212   Book mentions: Uncommon Sense, Common Nonsense by Jules Goddard https://www.amazon.com/Uncommon-Sense-Common-Nonsense-Organisations/dp/1846686024 Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe How can CPAs grow their accounting practice when they're over capacity, underutilizing their talents and not providing optimal client support?  Many CPA firms still rely on the hourly billing business model, where the firm has to log more work hours providing services to increase revenue. It focuses on hours and deliverables, not on results and value. A compelling alternative is the subscription business model, where the provider enables serial transformations to the buyer, and continually adds value to the experience. The subscription model creates an opening for predictable, recurring, higher margin revenue.  In this week's episode, I talk about the subscription model with my guest, Ron Baker.  Ron is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally, and is a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. His latest book, co-authored with Paul Dunn, Time's Up!: The Subscription Business Model for Professional Firms, was published in November 2022. In this two-part conversation (episodes 233 and 234), we talk about: Why Ron wrote his latest book, Time's Up Pricing strategy and positioning  Subscription model and DPC (direct primary care) doctors How the subscription business model can help CPAs transform their clients' life Highlights: — “If you go to the market with a common offering, you're going to command a common price.” — “The true value of accountants lie in guiding transformations. They have the power to advance their customers.” — “To differentiate, CPAs should be able to guide the customer to the desired future state.”   

Welcome to the ‘Building the Premier Accounting Firm' podcast, where we bring you insights and thought-provoking discussions from leading industry experts. This week, we have a special episode for you. Our host, Roger Knecht, will be interviewing Ron Baker, the best-selling author and value pricing guru. In this episode, Roger and Ron will delve into the topic of value pricing and its challenges. They'll discuss what value pricing is and how it differs from traditional pricing models. Additionally, they'll talk about the hurdles firms face when introducing a value-pricing model, and how to overcome them. Ron shares his invaluable learnings from helping firms implement the value-pricing model and provide actionable insights on how to get started. They also discuss subscription-based pricing, why it's the future, and how subscription pricing can complement value pricing. They explore how these two models can work together to benefit accounting firms of all sizes. This episode is a must-listen for anyone looking to stay ahead of the curve. So, sit back, relax and get ready to learn from the best. Also subscribe to this podcast to never miss an upload! Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Ron Baker Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and radio talk show host on the Voice America show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of seven best-selling books, including: Professional's Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Implementing Value Pricing: A Radical Business Model for Professional Firms; The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless, and his latest book written with Paul Dunn, Time's Up!: The Subscription Business Model for Professional Firms, was published in November 2022. Ron has toured the world, spreading his value-pricing message to over 250,000 professionals. He has been named on Accounting Today's 2001 to 2007, and 2011 to 2022, Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012—2022, among other accolades. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a copy of Ron's book: Time's Up!: The Subscription Business Model for Professional Firms Also read: The Automatic Customer: Creating a Subscription Business in Any Industry & Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow  www.verasage.com and www.thesoulofenterprise.com   Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable.  It is a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777  

The subscription economy is alive and well for products-based businesses and the software industry. But how about professional services firms? Does the subscription model apply to accountants, lawyers, consultants, marketers, and other professionals?Ron Baker founded VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals worldwide. He's the co-host of The Soul of Enterprise podcast, and he's the author of numerous books, including his newest title, Times Up!In this conversation, we talk about the necessary mindset needed for professional firms to shift to a subscription model. Outputs vs. transformations. Easing in or starting a brand new model? Technicians vs. professionals and the role of intellectual capital. And finally, we address one of the biggest questions every professional will ask, "How will we price this?"

Netflix really got it right when they opted for a subscription-based business. The great thing about subscription is you get a monthly recurring revenue, so you can spend your time delivering extra value to your customers knowing that the payment side of things is already taken care of.  It's how I price my Academies so that I can continue to deliver more and more value to the members without having to review the prices all the time, or have a difficult pricing conversation for each service.The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. There are so many advantages of a subscription model to you. Not least, predictable revenue and a higher value firm at exit. For the customer, it provides peace of mind, convenience, recurring value, and a frictionless experience.In this episode I'll be talking with Ron Baker, founder of VeraSage Institute, and author of Time's Up!: The Subscription Business Model for Professional Firms, for a thought-provoking session on why and how the subscription business model will be the firm of the future.The latest episode of the Value Pricing Podcast is now available: How to Move Your Accounting Firm to Subscription with Ron Baker In today's episode you will learn:✅ The advantages of a subscription model to your firm, including how you can get a competitive advantage through collective knowledge of your customers✅ Plussing your offering — only uncommon services command premium pricing✅ The Revenue Question: What are you asking your customers to pay for?✅ Your value is greater than the sum of scope of services✅ The three strategies to pivot to the subscription business model Listen now!You can find Ron's new book 'Times Up! The Subscription Business Model for Professional Firms' here: https://www.thesoulofenterprise.com/timesup 

Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Show, is one of the most shows for knowledge professionals. He has spoken at numeration conferences on pricing including QuickBooks Connect and Scaling New Heights. In 2011, he was appointed a Practicing Fellow at the VeraSage Institute, the think tank founded by Ron Baker. His software company, MightyData, was featured in the book Implementing Value Pricing. In this episode, Kirk talks about value pricing, how he was introduced to it and later switched to this method in estimating and billing customers.  Be inspired as he shares how this decision increased his revenue by over 50% in the first year and 70% in the second.  Learn this and more in his journey on value pricing.   Why you have to check out today's podcast: Find out how Kirk learned about the concept of value pricing Identify the two categories in measuring results Find out details about Kirk's pricing consultancy company and his podcast   “The next time the customer asks for a lower price, turn around and ask them what value they are willing to do without in order to get that price.”– Kirk Bowman   Topics Covered: 01:36 – How Kirk discovered value pricing 03:40 – The concept of value pricing and how it aligns the interests of the professional with his customer 07:13 – Two categories in measuring value: results or outcomes, and how the two differ 12:11 – Sharing the profile of his pricing consultancy company – Art of Value and how it is helping professionals with their business models 14:32 – His podcast – Art of Value and the reason he loves doing it 19:37 – His pricing advice that has a significant impact   Key Takeaways: “The customer's interests are the most important thing. When you align with that, you're lining things up for success.” – Kirk Bowman “It's so important to put alignment upfront as one of the things that you're striving for and keep your eye on at all times because it is in our human nature to focus on our own self-interest and so the focus on theirs, it requires intentionality. It requires strong character.” – Kirk Bowman “Value and pricing are subjective, and by the way, that's okay.” – Kirk Bowman   Connect with Kirk Bowman: LinkedIn: https://www.linkedin.com/in/kirkbowman/ Website: https://artofvalue.com/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mailto:mark@impactpricing.com  

Professional firms typically bill by the hour, as any accountant or lawyer knows all too well. But, as you'll discover in this episode, today's guest argues strongly for implementing a subscription-based model. Meta-consultant and business iconoclast, Ed Kless is the Senior Director of Partner Development and Strategy for Sage in North America and a Senior Fellow at the VeraSage Institute, a think tank dedicated to the elimination of the billable hour. He is also an author, speaker, and co-host of The Soul of Enterprise, a business podcast designed to champion the insight that wealth is created by intellectual capital. As you'll learn from our conversation, Ed has noticed a significant shift towards the subscription-based business model, where you have control over how you price the relationship you have with your customer. In this candid and thought-provoking discussion, Ed shares his expertise and advice when it comes to subscription-based pricing models for professional knowledge firms and best practices for firms looking to transition to this approach. We also touch on the difference between a client and a customer, the notion of serial transformations, and why Ed believes that pricing is an art, not a science. This episode will challenge the way you think about pricing and encourage you to consider the value proposition of a subscription-based model.Key Points From This Episode:Ed shares some insight into his role at Sage, as well as his 'why.'A look at why he believes that professional firms sell knowledge, not service.Why the business model that best serves this transfer or access to knowledge is not the hour.An understanding of the difference between clients and customers.The value proposition of a subscription-based model and how it serves customers better.Defining subscription-based pricing and what Ed calls 'serial transformations.'The Disney concept of 'plussing' and the mindset shift that comes with subscription models.Ed debunks some common misconceptions about subscription models.What Ed means when he says that subscriptions should be frictionless.Ed's belief that pricing is an art, not a science, and a look at his 'ensurance' model.Learnings from one of the biggest subscription success stories that Ed has seen.Where to start educating yourself, including Ed's recommended reads.Ed KlessEd Kless on LinkedInEd Kless on TwitterThe Soul of Enterprise (TSOE)SageVeraSage InstituteTSOE Episode 296: Subscription Pricing at Summit CPA — Jody GrundenManaging the Professional Service FirmSubscribedTime's Up!Connection Builders Alex Drost LinkedInBranch Out Podcast LinkedInConnection Builders LinkedIn

Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. He is the host of the Impact Pricing podcast, helping people win more business at higher prices through value, and has authored three books which all revolve around pricing. Ron Baker is the Founder of VeraSage Institute, dedicated to helping professional knowledge firms bury the billable hour and trash timesheets. He has published seven books around the topics of business and pricing, and also is a radio talk-show host for The Soul of Enterprise. In this episode, Ron engages in a pricing metric discussion with Mark as they share their insights on cost-plus, hourly pricing, and subscriptions.   Why you have to check out today's podcast: Deep dive into discussions about different pricing metrics, focusing on cost-plus, hourly, and subscriptions Find out why putting time in your service and charging by the hour isn't an ideal way to charge clients Understand why providing value is better than charging hourly or using cost-plus pricing   “There's always going to be people and businesses that use cost-plus and other inferior methods like hourly. They're going to be out there, but they're just not where my focus is. My focus is on the other end, trying to help people price and create more value so they can capture more value. I'm not interested in working for people that want to price in an inferior manner, because I think that means they're not providing enough value to you.” – Ron Baker   Topics Covered: 01:17 – Mark's five top reasons/times when cost-plus pricing makes sense 04:36 – Reacting to Mark's five reasons / doing value-based pricing along with cost-plus pricing 08:13 – Pricing in micro and macro level businesses: cost-plus vs value-based 11:37 – Why Ron refuses to pay by hourly billing + how auto mechanics price their work 16:24 – Talking about Ron and Colin's difference in perspectives 18:04 – How Mark charges clients ‘hourly' and what Ron has to say about it 23:04 – Discussion around subscription + today's topic in general: pricing metric 27:25 – Mark's tax guy + why hourly billing isn't ideal for Ron 31:17 – On announcing a price increase: Do something nice for your customers   Key Takeaways: “If I could categorize everything I just said, I'd categorize it in two categories. One is sometimes, customers demand it – so that would be Apple and government, and sometimes, it's just more efficient as a business to do cost plus than it is to do value-based pricing.” – Mark Stiving “In the world of cost plus and efficiencies, one could make the argument. I'm not saying this is true by any means, but one could make the argument. If I was in a very low margin, highly competitive business, it might be less expensive and more efficient to just do cost plus than to spend time trying to figure out what each customer's willing to pay me.” – Mark Stiving “One of my favorite sayings is customers hate price increases, but they'll hate it a little bit less if you blame increasing costs.” – Mark Stiving “The billable hour is what I'm crusading against, but on a larger perspective, the billable hour is cost-plus pricing.” – Ron Baker “At a macro level, there's no way that costs justify price or determine price. Can't be. Otherwise, no business would ever go bankrupt.” – Ron Baker “If somebody really did abuse you, then why would you ever work with that person?” – Ron Baker   People / Resources Mentioned: The Soul of Enterprise:https://www.thesoulofenterprise.com/ Colin Jasper:https://www.linkedin.com/in/colin-jasper-7a401213/ Win Keep Grow:https://www.amazon.com/Win-Keep-Grow-Accelerate-Subscription/dp/1631954784 Time's Up:https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526 Marco Bertini:https://marcobertini.com/ The Ends Game:https://marcobertini.com/book/   Connect with Ron Baker: LinkedIn:https://www.linkedin.com/in/ronbaker1/   Connect with Mark Stiving:    LinkedIn:https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

John Chisholm was a US lawyer. For 15 years, he's been in law firms, using value-based pricing, and now subscription pricing. John swims in the ocean every morning with his Speedo around his neck. Pricing for law firms or even major consultancy firms is not easy. Price your final client contracts too high, and you'll lose some of your most high-value clients. Price them too low, and you'll be forced to work too few staff to the bone to cut costs. In this episode, John shares how law firm should approach their pricing strategy.     Why you have to check out today's podcast: Discover how to create a pricing revenue model that funds a thriving firm while generating real value for clients Learn how to make your law firm and consultancy clients understand the value of your service and the risks they are avoiding by hiring you compared to your competitors by communicating the value you provide Discover why a pricing expert is essential to the profitability of any law firm   “Just don't price your own work.” – John Chisholm    Topics Covered: 01:06 – How John got into pricing: His late father's story in relation to legal service fees 03:06 – Doing timesheet free billing as a law firm in the 1970s to ‘80s 05:25 – The old law business model of billing by the hour 06:38 – How things led him to his aha moment in relation to the practice of pricing 10:37 – Changing the mindset around pricing: Possible or not? 15:48 – “The true indication of a really good professional is not so much the answers they give; it's the questions they ask” 19:24 – Having a value conversation around $500 vs. $270's worth 22:15 – John's pricing advice 23:31 – Pricing table topics: “Sunk costs don't matter to pricing or any business decision”   Key Takeaways: “Now it's very, very ingrained – the whole profession, I'm afraid. There has been a lot of movement, but they've been mainly in smaller, innovative firms. But the large firms, despite what they say, when you peel back the onion, the measurements, their rewards, their whole internal systems still work around time, and it's hard to change, and they're very successful.” – John Chisholm “I know I'll get into trouble for saying this, but lawyers buying and selling to each other is not a great recipe for innovation or change or taking risk.” – John Chisholm “Those that perceive they have the most to lose will be the last to change, and that will be the big end of town worldwide.” – John Chisholm “I try and get the lawyers that I work with my clients to stop thinking like lawyers, because often, the solution is not a legal solution; it really isn't, or the objectives are not a legal solution. It may be that what we're going to do has legal input, and that's the skills that the lawyers have that someone else doesn't have. But it's turning the conversation on its head. It's asking the right questions. And I think the true indication of a really good professional is not so much the answers they give; it's the questions they ask.” – John Chisholm “I work more with my client lawyers focusing on what additional benefits can you give to clients, many of which don't cost anything to the law firm but add value to the client; the price just follows. I think also, if you can focus on increasing the client's profit, our profit will follow as a profession.” – John Chisholm “I think even though it might be for short term profitability, there's just so many good lawyers that just do underestimate the value that they're providing to their clients, and that's their fault, not their client's fault.” – John Chisholm   People / Resources Mentioned: Ron Baker: https://www.linkedin.com/in/ronbaker1/ VeraSage Institute: https://www.verasage.com/ John Chisholm Consulting: https://www.chisconsult.com/   Connect with John Chisholm: Email: john@chisconsult.com Website: https://www.chisconsult.com/ LinkedIn: https://www.linkedin.com/in/chisholmjohn/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

The VeraSage Institute, a renowned think tank focusing on teaching professionals around the world, was founded by Ron. He has been the host of the popular radio talk show Soul of Enterprise for more than seven years. He has now released 353 episodes on different business and entrepreneurship-related subjects. He and his co-host focus in particular on the outstanding benefits of value-based pricing, doing away with the billable hour, and how to create a more ethical company. He has also authored more than 20 training courses and seven best-selling books, lectured to more than 220,000 professionals worldwide, and received numerous awards, including entry into the Professional Hall of Fame. Go to: www.tech4accountants.net --- Send in a voice message: https://anchor.fm/rush-tech-support/message

BIO: Ron Baker is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally. He's also a radio talk-show host of The Soul of Enterprise: Business in the Knowledge Economy on Voice America. STORY: Ron partnered with a group of friends and invested $70,000 to start a software company. All the partners had no experience or skills to run the business leading to its failure. LEARNING: Seek out successful people and try to learn from them. Learn from your losses.   “When it comes to business, you've got to have your total skin in the game.”Ron Baker  Guest profilehttps://www.linkedin.com/in/ronbaker1/ (Ron Baker) started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of https://www.verasage.com/ (VeraSage Institute)—the leading think tank dedicated to educating professionals internationally—a radio talk-show host on Voice America; the show is The Soul of Enterprise: Business in the Knowledge Economy. Ron has authored seven best-selling books, including https://amzn.to/3ITZKhj (The Firm of the Future); https://amzn.to/3O3VXP7 (Pricing on Purpose); https://amzn.to/3Pa0YHo (Measure What Matters to Customers); and https://amzn.to/3c4uXBO (Implementing Value Pricing). His forthcoming book, https://amzn.to/3uP8Dmt (Time's Up!: The Subscription Business Model for Professional Firms), will be published in November 2022. Worst investment everRon partnered with a couple of friends and started a software company. He invested about $70,000 into the company. The group wanted to write a software program to help firms value price. They hired a software engineer and spent a lot of money to get the program going. They were all delusional and believed they were sitting on top of something radical and innovative. Their most significant setback was their lack of skills and experience in building a software company. All the partners also had other jobs and were treating business as a side-hustle, not paying it the full attention it needed. Needless to say, the business wasn't successful. Lessons learnedSeek out people who are successful and try to learn from them. Make sure that you have partners who have skin in the game. Andrew's takeawaysLearn from your losses. If you lose money, at least make sure you gain knowledge from the experience. Never overlook the randomness of success and failure. Focus more on avoiding loss by reducing your risk as much as you focus on growth and success. Actionable adviceDon't be delusional and go into business just to confirm your biases. Keep in mind that business is much more complicated than most people think. Ron's recommended resourceshttps://amzn.to/3c4uXBO (Implementing Value Pricing) for anyone who wants to learn more about pricing. https://amzn.to/3uP8Dmt (Time's Up!: The Subscription Business Model for Professional Firms) for anyone who wants to understand the subscription model. Ron believes that in five years, we'll have the option to subscribe to everything, so now is the time to perfect your subscription business. No.1 goal for the next 12 monthsRon's next project is to get his upcoming book https://amzn.to/3uP8Dmt (Time's Up!: The Subscription Business Model for Professional Firms) published and then go and speak and evangelize about it.   [spp-transcript]   Connect with Ron Bakerhttps://www.linkedin.com/in/ronbaker1/ (LinkedIn) https://twitter.com/ronaldbaker (Twitter) https://www.facebook.com/ron.baker.923/ (Facebook) https://www.thesoulofenterprise.com/ (Podcast) https://amzn.to/3aCPNb5 (Books) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online...

Ed Kless is a Meta-Consultant, Business Iconoclast, and a Radio Talk-Show Host. He is the Sage Leadership Academy's and Sage Consulting Academy's facilitator and the Sage Leadership Academy Alumni Association's liaison. Ed is a senior fellow at the VeraSage Institute, a think tank dedicated to abolishing the billable hour in all fields of professional practice. He is a regular contributor to trade journals and has spoken at numerous conferences worldwide. Before joining Sage Software, Ed worked for Tipping Point Advisors, a firm specializing in the growth and development of software implementation firms. Before that, in 1996, he co-founded Third Wave Business Systems, a Microsoft Business Solutions Partner, which expanded to 20 employees and a revenue of $5 million. The purpose of The Soul of Enterprise is to promote the idea that money is created by intellectual capital, which is a result of the eternal human spirit. For a Free Information Security Plan Template Go To: https://tech4accountants.net/free-written-information-security-plan-for-accountants/ --- Send in a voice message: https://anchor.fm/rush-tech-support/message

Ed Kless is a Meta-Consultant, Business Iconoclast, and a Radio Talk-Show Host. He is the Sage Leadership Academy's and Sage Consulting Academy's facilitator and the Sage Leadership Academy Alumni Association's liaison. Ed is a senior fellow at the VeraSage Institute, a think tank dedicated to abolishing the billable hour in all fields of professional practice. He is a regular contributor to trade journals and has spoken at numerous conferences worldwide. Before joining Sage Software, Ed worked for Tipping Point Advisors, a firm specializing in the growth and development of software implementation firms. Before that, in 1996, he co-founded Third Wave Business Systems, a Microsoft Business Solutions Partner, which expanded to 20 employees and a revenue of $5 million. The purpose of The Soul of Enterprise is to promote the idea that money is created by intellectual capital, which is a result of the eternal human spirit. For a Free Information Security Plan Template Go To: https://tech4accountants.net/free-written-information-security-plan-for-accountants/ --- Send in a voice message: https://anchor.fm/rush-tech-support/message

Episode 25. In today's interview, "New Business Models in Accounting with Ed Kless." Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He hosts the Sage Advice Podcast and co-hosts the VoiceAmerica TalkShow Network's The Soul of Enterprise with Ron Baker, founder of the VeraSage Institute where Ed is also a senior fellow. Now, as well as being a popular speaker at accounting conferences Mark is also a frequent blogger and contributor to various accounting journals, websites and Linkedin. His practice-focused articles for AccountingWeb, have been viewed over one million times. Key takeaways from this episode include: 》the evolution of the business model in professional firms 》freedom and accountability at work are the same thing – to have accountability at work, you've got to give people their freedom 》some software companies have made the transition to cloud successfully, such as Adobe, and Sage are following in their footsteps 》accounting firms have to contend not just with a technology shift but a change in their optimum business models 》a frightening thought – the pace of change right now is the slowest it will ever be 》what is the single biggest disruptive threat to businesses according to Andy Grove of Intel 》how Apple changed the business model for the way people acquired music and what accounting firms can learn from this 》why Darwin is misquoted on survival of the fittest biggest, and who really survives in the accounting and fintech world 》what should be a key strategy for progressive accounting firms to enable them to future proof and see what's coming up on the horizon 》the ultimate starting strategy question for accounting leaders (hint - it involves value creation) 》why putting too much emphasis on different generations in the workplace is like ‘astrology for business' 》how profits come from taking risk and what you should do with your money if you don't want to take a risk 》the 3 types of risk that businesses can take (courtesy of Peter Drucker) and why they are hard to identify 》the single biggest reason why many accounting firms are not ready to move to the cloud 》why the business model of ‘we sell time' is dying in accounting firms 》why so many accountants are not going into accounting firms but going into industry 》the difference between value, price and cost in any transaction 》having the benefit conversation and the value conversation to draw out value from clients 》why the next 5-10 years will see the virtual elimination of compliance work for accountants 》why accountants are positioned well for advisory, but bookkeepers are positioned even better 'Adaptability should be a key strategy for progressive #accounting firms - seeing what's coming up on the horizon' says @edkless on the Accounting Influencers Podcast #accountancy #accountex #advisory #accountinginsight Ed is a contributor to industry publications, including the Journal of Accountancy, Harvard Business Review and HR.com, and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is also active in the Information Technology Alliance (ITA) and was named to Accounting Today's list of the 100 Most Influential People in Accounting for 2019. He lives north of Dallas with his wife and two children and ran for Texas State Senate in 2010 and 2012 as a Libertarian. Ed's blog is at http://www.edkless.com/ (www.edkless.com) and you can contact Ed directly here: https://www.linkedin.com/in/edkless (Ed on LinkedIn) https://www.linkedin.com/in/edkless https://twitter.com/edkless (Ed on Twitter) https://twitter.com/edkless NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style...

Ron Baker, founder of VeraSage Institute, best selling author, and radio talk show host on the VoiceAmerica.com show - The Soul of Enterprise: Business in the Knowledge Economy, also known as the "Godfather of value pricing",  joins us to share his views on the subscription model in the accounting industry, how firms should quantify success, and why timesheets should be a thing of the past. With over 27 years of study in this area, Ron brings a distinct perspective on the changes coming to the industry and provides insight for those who are looking to lead the way.

Today on the IC-DISC Show, we're talking with Ron Baker, founder of VeraSage Institute, a think tank dedicated to teaching value-based pricing, and host of the Soul of Enterprise podcast. This really was a bucket list interview for me. Ron's work has literally added millions of dollars of value to our business and our clients. He's an amazing thought leader, and if you're in an industry where billable hours are the prevailing idea, his insights into revolutionary pricing models can be a game-changer for your business. Even if you're not in a professional services business, his ideas on creating subscription services for all kinds of businesses are really interesting. So, we had a wide-ranging conversation. He had lots of great examples, and I'm sure you'll find something to make you think about your pricing in this episode. LINKSShow Notes TranscriptBe a GuestGUEST Ron BakerAbout Ron Special Guest: Ron Baker.

Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise.  Ron is also the author of 7 books.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.