Art of Value Show - Discover Value | Create Options | Start Pricing

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Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.

Kirk Bowman


    • Dec 26, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 50m AVG DURATION
    • 100 EPISODES


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    Latest episodes from Art of Value Show - Discover Value | Create Options | Start Pricing

    Why Cash Does Matter with Ron Baker – 129

    Play Episode Listen Later Dec 26, 2018 52:32


    In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it? About […] The post Why Cash Does Matter with Ron Baker – 129 appeared first on Art Of Value.

    Why Profit Does Not Matter with Reginald Tomas Lee – 128

    Play Episode Listen Later Dec 20, 2018 48:27


    In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […] The post Why Profit Does Not Matter with Reginald Tomas Lee – 128 appeared first on Art Of Value.

    The Business Model of Tomorrow with Ed Kless – 127

    Play Episode Listen Later Dec 12, 2018 46:47


    In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo. This episode was recorded live at Kellys in Allen, TX–one […] The post The Business Model of Tomorrow with Ed Kless – 127 appeared first on Art Of Value.

    An Authentic After Action Review with Joe Woodard – 126

    Play Episode Listen Later Dec 5, 2018 53:27


    In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time. About Joe Woodard Joe […] The post An Authentic After Action Review with Joe Woodard – 126 appeared first on Art Of Value.

    A Bookkeeper Learns to Price with Carrie Mulrooney – 125

    Play Episode Listen Later Nov 28, 2018 37:58


    In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing. About Carrie Mulrooney Carrie Mulrooney is the […] The post A Bookkeeper Learns to Price with Carrie Mulrooney – 125 appeared first on Art Of Value.

    It Is Not About the Technology with Jody Padar – 124

    Play Episode Listen Later Dec 11, 2017 58:51


    In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. About Jody Padar Jody Padar is a CPA with 25 years […] The post It Is Not About the Technology with Jody Padar – 124 appeared first on Art Of Value.

    Does Technology Replace or Liberate? with Jeff Kofman – 123

    Play Episode Listen Later Nov 30, 2017 48:44


    In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for Trint.com, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strategy for their SaaS (software as a service) product. About Jeff Kofman Jeff Kofman is […] The post Does Technology Replace or Liberate? with Jeff Kofman – 123 appeared first on Art Of Value.

    Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122

    Play Episode Listen Later Nov 14, 2017 53:24


    In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the […] The post Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122 appeared first on Art Of Value.

    Using YouTube to Establish Authority with Hector Garcia – 121

    Play Episode Listen Later Nov 7, 2017 58:15


    In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector […] The post Using YouTube to Establish Authority with Hector Garcia – 121 appeared first on Art Of Value.

    The Impact of Technology on Value with Joe Woodard – 120

    Play Episode Listen Later Oct 31, 2017 53:23


    In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017. […] The post The Impact of Technology on Value with Joe Woodard – 120 appeared first on Art Of Value.

    Pricing, Procurement & the Ad Agency with Tom Lewis – 119

    Play Episode Listen Later May 10, 2017 49:35


    In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London. About Tom Lewis Tom Lewis is Financial Director at the Institute […] The post Pricing, Procurement & the Ad Agency with Tom Lewis – 119 appeared first on Art Of Value.

    The Who, What and Why of Value with Ed Kless – 118

    Play Episode Listen Later Apr 19, 2017 45:19


    In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology. About Ed Kless […] The post The Who, What and Why of Value with Ed Kless – 118 appeared first on Art Of Value.

    Prevention: The Next Legal Frontier with Carr and Lamb – 117

    Play Episode Listen Later Mar 27, 2017 47:21


    During this episode, Jeffrey and Patrick explain why the best legal problem is the one you never have. They share their experience as customer and attorney, and then colleagues helping Fortune 1000 companies create a culture of risk prevention. About Jeffery Carr Jeffry Carr is the Former Senior Vice-President and General Counsel at FMC Technlogies. While […] The post Prevention: The Next Legal Frontier with Carr and Lamb – 117 appeared first on Art Of Value.

    Commercial Litigation for a Fixed Price with Patrick Lamb – 116

    Play Episode Listen Later Feb 13, 2017 43:12


    In this episode, Patrick Lamb and I discuss his experience implementing value pricing at his law firm, and then consulting with other firms. Next, we explore the state of the business of law from the Value Line Adjustment to the Great Reset of 2008. About Patrick Lamb Patrick Lamb is the founder and a partner […] The post Commercial Litigation for a Fixed Price with Patrick Lamb – 116 appeared first on Art Of Value.

    Value Pricing in the Accounting 100 with Michelle Golden – 115

    Play Episode Listen Later Feb 6, 2017 54:05


    In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees. About Michelle Golden Michelle Golden is a Partner and […] The post Value Pricing in the Accounting 100 with Michelle Golden – 115 appeared first on Art Of Value.

    Value Pricing for Business Counsel with Peter Carayiannis – 114

    Play Episode Listen Later Jan 30, 2017 46:02


    Peter Carayiannis started his legal career with a national law firm in Canada. Later, while working as a solo attorney, he discovered his niche, general business counsel to corporations. Peter then founded Conduit Law, which has become Deloitte Conduit Law, an affiliate of Deloitte. Among his unique qualifications, he is licensed to practice law in the United States and Canada. Switching to […] The post Value Pricing for Business Counsel with Peter Carayiannis – 114 appeared first on Art Of Value.

    WordPress News Is Not A Commodity with Brian Krogsgard – 113

    Play Episode Listen Later Jan 23, 2017 47:07


    Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress […] The post WordPress News Is Not A Commodity with Brian Krogsgard – 113 appeared first on Art Of Value.

    Making the Switch at a Large Firm with Simmons & Barnes – 112

    Play Episode Listen Later Jan 16, 2017 48:10


    Dan Simmons is the Managing Director of the Lantern Legal Group, and Andrew Barnes is the Chief Financial Officer. The company is the largest regional law firm in Australia. Andrew is also President of the Australasian Legal Management Practice Association (ALMPA). This interview was recorded during a trip to the United States with John Chisholm. We […] The post Making the Switch at a Large Firm with Simmons & Barnes – 112 appeared first on Art Of Value.

    Determining the Value of the Intangible with Nick Disabato – 111

    Play Episode Listen Later Jan 9, 2017 42:17


    Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […] The post Determining the Value of the Intangible with Nick Disabato – 111 appeared first on Art Of Value.

    The Most Important Thing About Pricing Vol. 3 – 110

    Play Episode Listen Later Jan 1, 2017 40:53


    For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […] The post The Most Important Thing About Pricing Vol. 3 – 110 appeared first on Art Of Value.

    Be Nice: The Rules of Customer Service with Lee Cockerell – 109

    Play Episode Listen Later Dec 26, 2016 48:19


    Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, we will cover a dozen or so during this […] The post Be Nice: The Rules of Customer Service with Lee Cockerell – 109 appeared first on Art Of Value.

    Align Value with Your Target Market with Aaron Vidas – 108

    Play Episode Listen Later Dec 19, 2016 50:26


    Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […] The post Align Value with Your Target Market with Aaron Vidas – 108 appeared first on Art Of Value.

    After You Create Value, Profit First with Mike Michalowicz – 107

    Play Episode Listen Later Dec 12, 2016 47:40


    Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […] The post After You Create Value, Profit First with Mike Michalowicz – 107 appeared first on Art Of Value.

    Revenue Generation for Ecommerce with Kurt Elster – 106

    Play Episode Listen Later Dec 5, 2016 47:21


    Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, and the theme for his wedding was “Day of the Dead,” the Mexican version of Halloween. […] The post Revenue Generation for Ecommerce with Kurt Elster – 106 appeared first on Art Of Value.

    The Legacy of Value and Pricing with Paul Kennedy – 105

    Play Episode Listen Later Nov 28, 2016 51:59


    Paul Kennedy is a co-founder and partner at O'Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year […] The post The Legacy of Value and Pricing with Paul Kennedy – 105 appeared first on Art Of Value.

    The Value of Significance with Aaron Walker – 104

    Play Episode Listen Later Nov 21, 2016 43:25


    Aaron Walker founded View From the Top to help men live a life of significance. In this episode, we discuss his journey from the pawn business to coaching men. In the first one, we explore being the right fit for the customer. During the second segment, Aaron describes selling and pricing in the pawn business. In […] The post The Value of Significance with Aaron Walker – 104 appeared first on Art Of Value.

    The Freedom of Value Pricing with Chris Blunt – 103

    Play Episode Listen Later Nov 14, 2016 50:23


    Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates to pricing on value. During the second segment, Chris explains how […] The post The Freedom of Value Pricing with Chris Blunt – 103 appeared first on Art Of Value.

    Designing Value for Your Online Course with Janelle Allen – 102

    Play Episode Listen Later Nov 7, 2016 48:05


    Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success […] The post Designing Value for Your Online Course with Janelle Allen – 102 appeared first on Art Of Value.

    Narrative Is the Medium for Value with Chris Lema – 101

    Play Episode Listen Later Oct 31, 2016 49:50


    Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […] The post Narrative Is the Medium for Value with Chris Lema – 101 appeared first on Art Of Value.

    The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100

    Play Episode Listen Later Oct 25, 2016 49:37


    Daniel Lapin is best known as America's Rabbi. In this episode, we discuss his book Business Secrets From the Bible. In the first segment, he defines “ancient Jewish wisdom” and then defines business, money, and wealth from a Biblical perspective. During the next segment, we contrast the spiritual and physical nature of business. In the last […] The post The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100 appeared first on Art Of Value.

    To Increase Value, Create an Experience with Joe Pine – 099

    Play Episode Listen Later Jun 1, 2016 57:38


    Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three stages of economic value–commodity, goods and services–to the fourth stage, the experience. The post To Increase Value, Create an Experience with Joe Pine – 099 appeared first on Art Of Value.

    Discover Impact, Meaning and Feeling with Matthew Tol – 098

    Play Episode Listen Later May 24, 2016 49:33


    At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expand discovery to include the meaning and feeling to the customer to fully understand the value landscape. The post Discover Impact, Meaning and Feeling with Matthew Tol – 098 appeared first on Art Of Value.

    Value Pricing Is A Competitive Advantage with Michael Bradley – 097

    Play Episode Listen Later May 17, 2016 44:58


    As a profession, lawyers may be the most resistant to value pricing due to their conservative nature. However, this is the very reason Michael Bradley from Marque Lawyers considers it a strategic advantage. The outcome for the customer is the first priority. If Marque cannot create value for the customer, they will not engage simply to make money. The post Value Pricing Is A Competitive Advantage with Michael Bradley – 097 appeared first on Art Of Value.

    How the Customer Decides to Buy with Sean D’Souza – 096

    Play Episode Listen Later May 10, 2016 48:42


    In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase. The post How the Customer Decides to Buy with Sean D’Souza – 096 appeared first on Art Of Value.

    A Value Conversation for the Solopreneur with Eric Davis – 095

    Play Episode Listen Later May 3, 2016 49:33


    Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you enjoy working. The post A Value Conversation for the Solopreneur with Eric Davis – 095 appeared first on Art Of Value.

    Value and Pricing in the Enterprise with Matthew Habuda – 094

    Play Episode Listen Later Apr 26, 2016 47:28


    After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, he had to convince the customer and subcontractors it was the right decision. He shares his results and why he will never bill by the hour again. The post Value and Pricing in the Enterprise with Matthew Habuda – 094 appeared first on Art Of Value.

    Learning the Art of Frame Control with Oren Klaff – 093

    Play Episode Listen Later Apr 19, 2016 46:53


    Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […] The post Learning the Art of Frame Control with Oren Klaff – 093 appeared first on Art Of Value.

    Seek the Desired Outcome First with Lincoln Murphy – 092

    Play Episode Listen Later Apr 12, 2016 60:37


    The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […] The post Seek the Desired Outcome First with Lincoln Murphy – 092 appeared first on Art Of Value.

    The Mental Health of the Entrepreneur with Cory Miller – 091

    Play Episode Listen Later Apr 5, 2016 50:25


    Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […] The post The Mental Health of the Entrepreneur with Cory Miller – 091 appeared first on Art Of Value.

    Singing the Praises of Value Pricing with BJ Lee – 090

    Play Episode Listen Later Mar 29, 2016 50:50


    Making money as a music teacher is tough, especially if you charge by the hour. That is why BJ Lee and his wife Sylvia decided to use a different business model in their vocal coaching practice. They wanted to price their services based on the results their student would achieve rather than the time for the […] The post Singing the Praises of Value Pricing with BJ Lee – 090 appeared first on Art Of Value.

    Compensating Your Team Based on Value with Christopher Marston – 089

    Play Episode Listen Later Mar 22, 2016 46:02


    For over a decade, Chris Marston has been paying his team based on the value they create for the law firm. Each employee can choose how to serve a customer in an engagement from five different roles. The contribution of the role, the lifecycle of the project and the importance of the customer to the firm determine the compensation paid. His "value" model aligns how the company prices customers to how it compensates the team. The post Compensating Your Team Based on Value with Christopher Marston – 089 appeared first on Art Of Value.

    The Mindset for Creating Value with Dennis McIntee – 088

    Play Episode Listen Later Mar 15, 2016 43:38


    The first step to pricing based on value is to believe you create value. Belief starts in your mind. My guest, Dennis McIntee, teaches managers and administrators to create a high-performance culture within their organization. The only way he can challenge his customers to reach higher is if he has a value mindset. Two requirements to achieving […] The post The Mindset for Creating Value with Dennis McIntee – 088 appeared first on Art Of Value.

    Creating Proposals That Win Business with Curtis McHale – 087

    Play Episode Listen Later Mar 8, 2016 49:33


    The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […] The post Creating Proposals That Win Business with Curtis McHale – 087 appeared first on Art Of Value.

    Learn to Value Price Through a Process with Andrew Robertson – 085

    Play Episode Listen Later Feb 23, 2016 46:30


    The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. Andrew Robertson has created a consultancy for accountants to help them bridge the gap. He starts by creating standard offerings for common services like taxes and financial statements. Then he layers custom advisory services, unique for each customer, to move the relationship up the value curve. The post Learn to Value Price Through a Process with Andrew Robertson – 085 appeared first on Art Of Value.

    How to Create Value Through Positioning with Philip Morgan – 084

    Play Episode Listen Later Feb 16, 2016 61:25


    Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine their positioning and create effective content marketing systems. He is the author of two books, The Positioning Manual for Technical Firms, and The Positioning Strategy Guide. Philip describes himself as an introvert who specializes in marketing for introverts. […] The post How to Create Value Through Positioning with Philip Morgan – 084 appeared first on Art Of Value.

    Going Timeless in the Legal Profession with Beth MacLean – 083

    Play Episode Listen Later Feb 10, 2016 54:35


    Beth MacLean founded Timeless Legal Network to help lawyers increase their revenue. A former corporate and private practice attorney, she has created two products for this purpose. Timeless Roadmap helps identify new opportunities with small business customers. Timeless Advantage teaches attorneys how to price based on the value to the customer instead of the hours recorded. The post Going Timeless in the Legal Profession with Beth MacLean – 083 appeared first on Art Of Value.

    Picking Your Value Lane with Jeffrey Shaw – 082

    Play Episode Listen Later Feb 4, 2016 64:15


    Jeffrey Shaw is the go-to portrait photographer for exclusive clientele. His portraits have been featured on The Oprah Winfrey Show, in O Magazine and People, and on CBS News. He is a business coach who serves massively talented creatives who struggle with the business side. He lives on an island just off Manhattan, New York, and gets […] The post Picking Your Value Lane with Jeffrey Shaw – 082 appeared first on Art Of Value.

    The Value of Telling A Story with Michael Hudson – 081

    Play Episode Listen Later Jan 26, 2016 48:52


    Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which means he is a teacher at heart. He has consulted with over 3,000 businesses on strategy, culture and leadership, and has given over 8,000 public presentations, including keynotes. Shifting from Time to Value What is the […] The post The Value of Telling A Story with Michael Hudson – 081 appeared first on Art Of Value.

    A Masterclass in Creating Options with Keith Perhac – 080

    Play Episode Listen Later Jan 20, 2016 63:21


    Keith Perhac is a technical marketer, a combination of a software developer and a conversion optimization specialist. He works with SaaS companies and internet marketers to develop automated evergreen sales funnels. He helps convert the traffic that comes to your website into sales. Keith has built two companies around this specialty: SegMetrics.io, which is the […] The post A Masterclass in Creating Options with Keith Perhac – 080 appeared first on Art Of Value.

    The Value of Social Media with Mojca Marš – 079

    Play Episode Listen Later Jan 12, 2016 48:28


    Mojca Marš is a social media consultant who founded her own consultancy, Super Spicy Media. She resides in Slovenia and works with customers worldwide. She started out as a copywriter at an advertising agency and is proud to say she wears a dinosaur one-sie. Raising Your Rates What is the most important thing you can […] The post The Value of Social Media with Mojca Marš – 079 appeared first on Art Of Value.

    The Most Important Thing About Pricing Vol. 2 – 078

    Play Episode Listen Later Jan 5, 2016 44:48


    Happy New Year! At start of each show I ask my expert guest the same question: What is the most important thing you can share about pricing? After 50 interviews in 2015, I have compiled their answers into Volume 2 of “The Most Important Thing About Pricing”. It's About the Customer Ray Edwards – Set your price based on the value […] The post The Most Important Thing About Pricing Vol. 2 – 078 appeared first on Art Of Value.

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