Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted weekly, host Matt Plapp will take a in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing is: A - Attracting you
Commondment #1, Attract Attention Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
You have to get out of your kitchen and out of your restaurant. You MUST get into rooms like the one I'm with, a room filled with other high energy entreprenuers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Commandment #3 of ABR, retain your customers attention, so that you can RETAIN their business. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Commandment #2 of ABR, Build A Database so that you can BUILD a relationship with your customers. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Commandment #1 of ABR, Attract Attention. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Attract, Build, Retain These 3 ABR Commandments need to be the BACKBONE of your marketing, ERR, attention plan! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
They skipped the BIGGEST step of the marketing equation...BUILD. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Let's reach more customers and have more successful promos. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
It's not your sales, it's not your profits, it's likely your lack of ATTENTION. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel. What happens when you finally get out of your own way? In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million powerhouse using restaurant systems, scalable leadership, and smart storytelling. Avery is a standout example of independent restaurant success. After walking away from a promising tech career at Apple, he took over his family's business and quickly realized that hustle alone wasn't enough. Stuck in the kitchen, doing everything himself, he was heading toward burnout just like his father. What changed? He let go. Avery documented every role, empowered his team, and implemented accountability systems. He built a brand rooted in storytelling and a restaurant culture where standards are known and lived every day. Today, he's not stuck behind the oven. He greets guests, leads with vision, mentors other operators, and runs a thriving $5M business that still honors family, legacy, and community. If you're a restaurant operator searching for a real-world restaurant turnaround story, this is your roadmap. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
If you don't launch your weekly promos right, you shouldn't expect results! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Choose your enviroment by choosing what you focus on and talk about. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Florence Kentucky restaurants are in for a rude awakening in a few months. What are you doing to protect YOUR HOUSE! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
"What Type Of Marketing Is Most Important for restaurants in 2025?" This was a poll a LinkedIn connection posted last week. It really got me thinking, what REALLY is the top option and best plan? Let's dig into it today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Not every plan works out the way you expect. In this episode of The Heroes of Hospitality, I reflects on the challenges of merging customer acquisition with loyalty marketing. The goal was simple—tie Restaurant Marketing That Works into Repeat Returns—but the reality proved otherwise. The lesson? TUNE IT to find out :) - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
It's your job to build a marketing plan that's easy to point at an audience who should be spending money at your restaurant. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Read the blog here: https://mattplapp.com/restaurant-owners-use-this-chatgpt-hack-to-skyrocket-your-sales/ - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Last week on a mountain in the middle of Canada IT HAPPENED! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Please stop with relying on dine-2-donates. Let's take your community marketing to a new level in 2025. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
A few days ago I gave you 5, actually, 6, must-have March Madness promos and today we talk about how to handle those promos in house. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
Stop making up your restaurants marketing promos as you go, and start planning ahead today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help
You want customer feedback, but what you're doing could be causing you to get less than you should - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
Your restaurant needs to have a marketing plan and funnel for catering and bulk orders. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
My new podcast and blog schedule. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
You need to gain customer data every day, and that's going to take giving away FREE FOOD. Why's that different than a discount? Let's Discuss. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
Who do you turn to with questions, for advice and when you need HELP? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
The gap between spending money with your restaurant and amazon should not be as big as it is. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!
Are you reading books? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.com
Let's get restaurants to the next level and use AI to get you there. - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.com
How and why did I get into the restaurant marketing space? - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! www.americasbestrestaurants.com
He was carrying a pizza on his head?! That's a visual I need to see. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
He was carrying a pizza on his head?! That's a visual I need to see. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
We expect an outcome, but are we properly planning for it? - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Let's break down our weekly tasks into chunks and knock them out one at a time. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Social media isn't hard, just follow the clues. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
It's late January, and some of you are STILL marketing the holidays :( - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
It's always wild to see the difference in marketing programs fueled by different marketing lists. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Use it and test it, every time! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
This week we follow our journey of merging Repeat Returns and Restaurant Marketing That Works to create, DRYVER! This is a series we launched In the heart of the digital era, where the buzz of online marketing meets the sizzle of the culinary world, episode one unravels the captivating journey of Matt Plapp and Kamron Karington. One is a marketing genius known for his success in digital strategies, and the other is a pizza shop owner who unexpectedly turned to software development, sparking a revolution in the industry. This episode teases the untold story of chance, innovation, and the relentless pursuit of success. As Matt and Kamron navigate the unpredictable currents of restaurant marketing, they stumble upon each other, realizing they hold the missing pieces to each other's puzzles. Tune in to episode one of The Heroes of Hospitality for a glimpse into the future of restaurant marketing, told through the lens of two pioneers who dared to think differently. Their story is more than a meeting of minds; it's a fusion of passion and technology, set to ignite a spark of innovation in the heart of every viewer. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
In this episode, Matt Plapp uncovers the massive missed opportunity for Orlando restaurants failing to leverage targeted Facebook and Instagram ads. Learn how simple, strategic digital advertising can transform your restaurant's reach and capture both locals and tourists alike. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Driving sales through community marketing is a must, but this twist by Neirs Tavern is awesome. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
The distractions we face every day running our businesses are enough, having a wreck in our inbox just adds to the frustration. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
This week's PMQ covers my Restaurant Marketing Attention Audit; take it today! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Who would have thought a restaurant marketing podcast would have an episode on napping :) - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
They have an awesome offer, but these three mistakes could negate that. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
Is your restaurant's marketing missing the mark? It's time to make YOU the centerpiece of your brand. In this video, I'll explain how to take your visibility to the next level by becoming the face of your restaurant. From creating a signature look, like Avery from Little Italy with his signature pizza shirt, to using your vehicle as a moving billboard, I'll show you how to stand out in your community and online. You'll also learn how to turn your team and customers into walking advertisements and why consistent branding—both inside and outside your restaurant—can make all the difference. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
If your Facebook page feels like a ghost town with no comments, likes, or shares (not even from your family!), don't worry—you're not alone. This post explores how combining paid ads with engaging organic content can breathe life back into your page, reigniting your audience's interest. By leveraging the power of targeted ads and interactive posts, you'll create a dynamic presence that attracts attention and builds community. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
This simple hack will help get rid of the WRONG applicants and avoid bad hires. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
If YOU can't keep promises with YOURSELF, then why should others? - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
The big dogs are starting to wake up, when will YOU! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
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