ABR - Restaurant Marketing Secrets

Today's podcast is from a session I hosted recently with some restaurant owners talking about my beliefs as it relates to restaurant growth, and how America's Best Restaurants is building our brand around that mission.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Finally, a restaurant worker did everything right...but then the restaurants system FAILED! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Facebook shouldn't be run like your direct mailers from the 1990s. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You better be gating your customer reviews that are not good.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Marketing in 2025 allows you to be the TV star, so take advantage of it.    --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

What's your focus right now?  Oh, it's a lot of things?  Well then, no wonder you're not dominating ANY THING.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Don't fall for the Google Review Scam Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Don't do what this restaurant owner did and risk CRUSHING your restaurant.  Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You control your own destiny, not the software you buy.  In today's podcast we talk about the missing ingredient missint with these two restaurants, EFFORT! Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Today's podcast is a math problem that you have. Attrack Build Retain + New Frequent Lost  + In-store, Onine & Social Media = Restaurant Marketing That Works Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event.  Today we're going to walk through my big takeaways from YOUR questions at the event.   Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

The carerr path we chose is TOUGH! Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let's discuss this today! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

A few loyal readers of MP's Monday Minute recently asked: “Matt, what's the best way to build a customer database?” Let's break it down today! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Recently, Katie from my team was asked for advise on rebranding their restaurant. So I figured I'd hop on the mic and talk through what I would do and my experience.  - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch.   - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Warren did the same thing OVER and OVER and OVER again...will you? - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Your restaurant has listings online everywhere, and it's tough to keep up with.  Today, let's talk about what you can do to keep up with them.  - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Every one of you needs more sales. Today I'm giving you a HACK that'll bring in more cash… - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You can use this campaign every week to fill 40-50% of your weekly posts, drive massive engagment and have fun inside your 4-walls. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You can't just sit on your hands and not use one of the biggest inventions ever for it's intended use, THE PHONE.  You have to learn to LOVE outbound marketing and that includes calling your customers and selling them buritos. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Check out this blog post for more context on todays podcast https://mattplapp.com/day-323-the-puzzle-mps-minute-show-me-how-to-live/ - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

1. Get The Attention Your Restaurant Deserves In a world dominated by big chains, standing out in your local community is harder than ever. The ABR Roadshow helps independent restaurants rise above the noise and become the go-to spot in their neighborhood. 2. Your Own TV-Quality Restaurant Feature Imagine a professionally produced video episode filmed at your restaurant—showcasing your food, your team, and your story. It's like those cable TV shows we all used to love (you know, the one with that one guy...), but built for today's digital platforms where people actually watch. 3. Backed by a National Brand That Customers Trust The ABR Roadshow isn't just a video—it's a full marketing campaign powered by the trusted America's Best Restaurants brand. That means credibility, recognition, and excitement that drives people through your doors. 4. A Customer Acquisition Engine That Runs Daily Each Roadshow feature includes a four-month marketing program that builds your customer database and drives daily traffic. With tools like the DRYVER system, we turn attention into action—bringing new customers in every single day.   Apply today - www.roadshow.americasbestrestaurants.com/get-featured

You MUST retain your customers attention, otherwise someone else is going to TAKE YOUR MONEY! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Last week I was in Miami with a few hundred other entreprenuers and I left with some great ideas. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

You're taking the effort with social media posts on platforms like Facebook, but it's doing NOTHING - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Use this tactic to get more of the BEST comments possible and drive new customers into your restaurant - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Today's podcast is covering my weekly email every Monday, MP Minute.  Our journey is hard, let's get through it together - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Google says they are closed, and they turn to Facebook to tell their fans they are not closed.  Whta's wrong wtih that picture?  If they didn't send and email and text, and their only means to announce this is on a rented medium, then a lot! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

In this episode, we break down  "Monthly Attention Plan" featured in PMQ Magazine—a game-changing strategy to keep your restaurant top-of-mind and drive consistent sales. Learn how attracting attention, building a customer database, and retaining loyal guests can create predictable monthly growth. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Every Monday we send out an email titled "MPs Minute."  And now, every Monday a podcast will be dedicated to that exact topic.   Today we talk about "One Move = Big Impact!" - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Eric of Lost Pizza killed two birds...commandments with one stone. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

It's not 1985, get rid of your marketing plan and replace it with an ATTENTION plan! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

There will always be someone with an opinion, and today I talk about the topic from MP's Minute, my new weekly email that comes out every Monday. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Commondment #1, Attract Attention Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

You have to get out of your kitchen and out of your restaurant.  You MUST get into rooms like the one I'm with, a room filled with other high energy entreprenuers.   - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Commandment #3 of ABR, retain your customers attention, so that you can RETAIN their business. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Commandment #2 of ABR, Build A Database so that you can BUILD a relationship with your customers. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Commandment #1 of ABR, Attract Attention. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Attract, Build, Retain These 3 ABR Commandments need to be the BACKBONE of your marketing, ERR, attention plan! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

They skipped the BIGGEST step of the marketing equation...BUILD. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Let's reach more customers and have more successful promos. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this.  - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

It's not your sales, it's not your profits, it's likely your lack of ATTENTION. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel. What happens when you finally get out of your own way?  In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million powerhouse using restaurant systems, scalable leadership, and smart storytelling. Avery is a standout example of independent restaurant success. After walking away from a promising tech career at Apple, he took over his family's business and quickly realized that hustle alone wasn't enough. Stuck in the kitchen, doing everything himself, he was heading toward burnout just like his father. What changed? He let go. Avery documented every role, empowered his team, and implemented accountability systems. He built a brand rooted in storytelling and a restaurant culture where standards are known and lived every day. Today, he's not stuck behind the oven. He greets guests, leads with vision, mentors other operators, and runs a thriving $5M business that still honors family, legacy, and community. If you're a restaurant operator searching for a real-world restaurant turnaround story, this is your roadmap. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

If you don't launch your weekly promos right, you shouldn't expect results! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Choose your enviroment by choosing what you focus on and talk about. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Florence Kentucky restaurants are in for a rude awakening in a few months.  What are you doing to protect YOUR HOUSE! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

"What Type Of Marketing Is Most Important for restaurants in 2025?"  This was a poll a LinkedIn connection posted last week.  It really got me thinking, what REALLY is the top option and best plan?  Let's dig into it today! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help

Not every plan works out the way you expect. In this episode of The Heroes of Hospitality, I reflects on the challenges of merging customer acquisition with loyalty marketing. The goal was simple—tie Restaurant Marketing That Works into Repeat Returns—but the reality proved otherwise. The lesson?  TUNE IT to find out :) - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! Go to www.americasbestrestaurants.com for help