Podcasts about customer marketing

AI has the potential to tackle some of the world's toughest problems, from climate change to healthcare and beyond, but its impact depends on how we choose to use it. The key isn't just developing smarter algorithms—it's ensuring they are applied ethically, equitably, and with a deep understanding of human needs. Technology alone won't fix broken systems, but when paired with thoughtful leadership and collaboration, it can amplify solutions at a scale we've never seen before. The real challenge isn't whether AI can help—it's whether we'll use it wisely enough to make a lasting difference. Rebecca Shaddix is the Head of Product Marketing, Customer Marketing, and Lifecycle Marketing for Garner Health and a seasoned marketing executive with a proven track record of driving significant revenue growth across various industries. As a Go-to-Market Strategist, she is deeply interested in and knowledgeable about the societal impacts of technology, particularly the role of AI in solving global issues and fostering diversity in the tech industry. Today, Rebecca talks about her excitement about the rapid pace of technological advancements and their potential to solve complex challenges. Stay tuned! Resources Garner Health: Doctor Quality Analytics Connect with Rebecca Shaddix on LinkedIn

In this episode, I was lucky enough to interview Jason Shafton, CEO and founder of Winston Francois.Jason shares his journey from growing up in a family of entrepreneurs in Chicago to becoming a growth and marketing consultant for tech startups. Inspired by his parents' business ventures in high-end audio equipment, Jason developed an early passion for business, launching a small airplane-selling stand as a child and later a record label in high school. His career took him from Google to leadership roles at Comedy Central, Headspace, and various startups before organically transitioning into consulting. What began as informal advising soon turned into a full-time business as demand for his expertise grew, leading him to establish Winston Francois—a firm offering fractional CMO and growth leadership services.Jason explains how Winston Francois differentiates itself in the crowded world of growth consulting by leveraging deep operational experience in venture-backed startups and major tech firms. His first paying client, Modern Animal, exemplifies this approach, as he helped scale the tech-first veterinary service while continuing to work with them over time. Reflecting on his journey, Jason emphasizes the importance of defining an ideal customer early on, a lesson learned through trial and error. While his personal brand currently drives much of Winston Francois' visibility, he hopes the company's reputation will grow independently. Take a seat and listen to Jason Shafton's story which highlights the power of relationships, strategic positioning, and staying adaptable in an evolving market in this episode of The First Customer!Guest Info:Winston Francoiswinstonfrancois.com or wf.team/podJason Shafton's LinkedInhttps://www.linkedin.com/in/jasonshafton/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Firsthive is a full-stack real-time customer data platform software that enables consumer marketers and vendors to take control of their first-party data from all sources. FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. Connect with Aditya

Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days? We're back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman, Oktopost's Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention. From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know. You'll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company's voice on social media. If you're looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch. Hot Topics: Why employee advocacy is essential for B2B brands How to select and onboard the right employees for your pilot program Creative ways to generate excitement and sustain engagement over time Measuring pilot success and securing leadership buy-in for a company-wide rollout

In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.Tune in to this episode to hear him share: Strategies for setting goals and expectations for your third-party eventsHow to align with your executive team on a wraparound event strategyMethods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned eventsThe most effective strategy for getting buy-in from your sales teamsHow to prep your on-site team to have quality conversations that build relationships Best practices for capturing and qualifying leads on-siteDifferent tactics for engaging with prospects on the conference or trade show floor versus at your wraparound eventFollow-up strategies to maintain and grow your connections post-event...and much more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://splashthat.com/Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

This episode features an interview with Mark Boothe, Chief Marketing Officer at Domo. Previously, Mark spent more than a decade working in Customer Relations and Marketing at Adobe, and worked at Instructure as the Senior Director of Customer Marketing. At Domo, he is responsible for driving business growth through marketing initiatives.In this episode, Kailey sits down with Mark to discuss how community can improve LTV and your bottom line, the role of AI in ensuring customer data security and privacy, and the importance of listening to customer feedback.-------------------Key Takeaways:Investing in customer-centric initiatives like community engagement and customer success programs is pivotal to reducing churn.AI can provide quick insights to business users without requiring deep technical expertise, but it's important to use data responsibly and securely to drive business decisions.Building a strong community is a critical element of the customer experience strategy.-------------------“At the end of the day, it all comes back to are your customers successful and are they getting value out of your product? I think that too often, not only marketers, but companies in general can get shortsighted by the sale. You get them to a deal and then you're good. No, that's when the real work actually happens.” – Mark Boothe-------------------Episode Timestamps:‍*(02:32) - Mark's career journey*(07:36) - The importance of community in customer retention*(16:22) - Leveraging AI and data for business insights*(21:24) - Challenges in creating great customer experiences*(29:46) - How Mark defines “good data”‍*(35:10) - Mark's recommendations for upleveling customer experience strategies-------------------Links:Connect with Mark on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies.Join us as we explore this update in depth, uncover what it truly means, and most importantly, reveal how marketers can effectively adapt. Our guest, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, shares invaluable insights on the history of data privacy, past adaptations by marketers, and actionable strategies for the future.Whether you're looking for a comprehensive understanding of cookie depreciation or seeking guidance to navigate this new era of data privacy, this episode is packed with expert perspectives to help you thrive.

This week, Dustin chats with Gianna Scorsone, Co-Founder and Chief Operating Officer at ChampionHQ, about the concept of “Customer Marketing 3.0.” They delve into its evolving role, the importance of tracking and attribution, and why it often gets overlooked during budget cuts. Gianna shares insights on integrating customer marketing with customer success to boost NRR and explores how AI can streamline the process. If you have any questions or thoughts, you can reach out to Gianna through LinkedIn. Also, check out ChampionHQ's website to learn more about their work.

Hunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing Officer at Higher Logic, among others. Hunter has been integral in developing marketing strategies that leverage data analytics and customer insights, leading to impactful growth in numerous tech companies. In this episode… In a world where retaining customers is just as crucial as acquiring new ones, understanding how to leverage data can be a game-changer. How can businesses effectively use data to enhance their customer marketing efforts and drive long-term success? According to Hunter Montgomery, a seasoned expert in b2b SaaS marketing with over 25 years of experience, the key lies in harnessing detailed customer data to proactively address their needs and opportunities. He highlights the importance of creating targeted campaigns based on customer usage patterns and engagement levels. By integrating AI to process vast amounts of data, companies can generate actionable insights that inform personalized strategies, resulting in improved customer satisfaction and retention. This approach not only streamlines operations, but also aligns marketing, sales, and customer success teams toward common goals. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Hunter Montgomery, Chief Marketing Officer at ChurnZero, to discuss optimizing customer marketing with data-driven techniques. They talk about how proactive customer success strategies can significantly reduce churn, the role of AI in enhancing customer relationships, and the importance of cross-functional alignment.

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies through the strategic use of customer data. Jim's sentiment is clear: Product-market fit and early stage growth is not enough. You need to rely on customer data to evolve your company, expand services, acquire new customers, and of course, keep your current customers happy and hungry for more. Support the Show.

Rachel Stanley came to Banzai in 2019 with over 10 years of SaaS onboarding, training, implementation, consulting, e-Learning, customer success, adoption and support experience. When Rachel joined Banzai, Customer Success was the only customer-facing job function.  Since then, Rachel has added Onboarding, Support and Customer Marketing successfully creating a Customer Experience organization that has driven best-in-industry customer satisfaction and grown Banzai's Net Retention Rate (NRR) significantly. Rachel is passionate about building high functioning teams that consistently hit their objectives. Previously, Rachel has held roles at Amazon and ACS Technologies. Rachel lives in the Seattle area.   Questions · Now, we always like to give our guests an opportunity to share a little bit about their journey. So, could you share with our listeners, how it is that you got from where you were to where you are today? · Now, could you tell our listeners a little bit about Banzai and what you guys do? · Banzai focus is really on events and your target is really your marketers are your customers. What would you say are some of your customers main pain points? How is it that you're able to overcome some of those and successfully have a high retention rate because ideally, that's what all organizations aim for, to keep the customers that they have for a lifetime. · Now, seeing that you've been in the Customer Success space for quite some time now, what are some of the emerging trends that you are seeing in the Customer Success space that you believe if that trend continues in a positive way will help to enhance customer experience? · Now, Rachel, can you also share with us what's the one online tool, resource, website or application that you absolutely cannot live without in your business? · Could you also share with us maybe one or two books that you've read, it could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, and maybe even your development and just your continued growth? · Could you also share with our listeners, what's the one thing that is going on in your life right now that you are really excited about? Either something you're working on to develop yourself or your people. · Now, our listeners would have tapped into this episode, and they're quite intrigued with you, Rachel and they'd like to know how they can reach out to you online where can they find you online? · Now, before we wrap our episodes up, we always like to ask our guests if you have a quote or a saying maybe something that you revert to or use if during times of adversity or challenge, this quote kind of helps to just get you back on track or get you back refocused. Do you have one of those? Highlights  Rachel's Journey Me: Now, we always like to give our guests an opportunity to share a little bit about their journey. So, could you share with our listeners, how it is that you got from where you were to where you are today?   Rachel shared that beginning of her career, she was actually an office manager for many years and an Executive Assistant. So, her customer base was very internal. And then she took the opportunity at ACS Technologies to apply for, she was an Executive Assistant office manager and applied for a onboarding, like specialist or an onboarding role. And so, that was her introduction into customer facing. And from there, it just kind of took off. She went from onboarding to an actual, like implementation consultants, than she ended up leading that team. And so, they mainly focus on training and implementation professional services.  And then coming into Banzai, was really when she wanted to break into customer success, it was still kind of new back then, it's really developed over the years. But at Banzai in the last five years, she's just grown so much, thankfully, there's so many resources like this podcast out there that really explore all the areas of customer experience. So, at Banzai, like Yanique just said, it basically grew from customer success, and then added onboarding and adoption and support and customer marketing has been the latest addition.   About Rachel's Company – Banzai Me: Now, could you tell our listeners a little bit about Banzai and what you guys do?   Rachel shared that Banzai is a Mar Tech company. So, they're all about providing tools that give marketers data. And so, right now, their products are mostly event focused, they have a webinar platform, and then a platform/service that drives registrations to field marketing events. But they are this year is really exciting and they're looking at a bunch of different acquisitions that they're mainly focused on how to provide data to marketers. So, they have visions of becoming a platform that has a tonne of tools for marketers to become a Banzai customer. So, for her this year, cross sell is a big focus.    Strategies for Enhancing Customer Retention in Event Marketing Me: So, Banzai focus is really on events, as you said, and your target is really your marketers are your customers. What would you say are some of your customers main pain points? How is it that you're able to overcome some of those and as I mentioned when I was reading your bio, successfully have a high retention rate because ideally, that's what all organizations aim for, to keep the customers that they have for a lifetime.   Rachel shared that she'll specifically talk about their webinar platform customers, because that's the bulk of their business at the moment. So, the problem they often come to them, she would say most have already at least started a webinar programme, some customers are just starting but their main segment or ICP (Ideal Customer Profile) is mid-market, so most of them have done a webinar programme before but it's been clunky, they feel like their other platform wasn't engaging, and they didn't know how to prove the ROI of their webinar platform.  And so, what they really focus on is, thankfully, their platform is super easy, super clean, and all of that. So, they obviously want to make sure they use all of the features, all of the engaging features to help their audience engage more, but then they also point out all the data they have on the back end that helps them prove the ROI. And so, since their customers are marketers, they're obviously, most of their objectives are providing MQLs (Marketing Qualified Lead) and things like that.  And so, things like their focus rate, like being able to see who was the most engaged in a webinar really can provide like a lead score for them, and then push people over to sales and provide MQLs. And so, that's really where she thinks instead of just kind of letting them just get on the webinar platform and just run a webinar, they're really focused on how to improve the webinar, how to make it more engaging, and how to deliver the data that helps them move those prospects to the next stage of the opportunity.   Emerging Trends to Enhance Customer Success Now, seeing that you've been in the Customer Success space for quite some time now, what are some of the emerging trends that you are seeing in the Customer Success space that you believe if that trend continues in a positive way will help to enhance customer's experience…..generally speaking?   Rachel shared that that's a great question. She thinks internally, like the trend that we're all kind of looked at and focusing on is AI. And so, how can we utilize AI? And she thinks all of us, especially people that work in customer experience, we tend to all really care about people, like we have a lot of empathy, there's definitely like a persona.  And so, she thinks there's some concern in the AI space that like we don't want to be replaced by robots, or probably any function is worried about that. And so, she's trying to learn as much as she can about AI and explore different tools and how it's being implemented. And what she thinks is, we really need to lean into how AI can help us be more efficient, but not replace us, like how can AI free up more of our time to focus on our customers and make sure they're getting the most value out of our product or service?  And so, what she's seeing right now, like with support is, AI can help find an answer quicker, or kind of write a draft of a response to a customer, instead of just like, automatically sending a response to a customer like we've all had the experience of calling in, and they're like asking you to say and it's a robot, like asking you to say what your problem is, and you end up kind of screaming at the phone asking to talk to a representative. That's not the experience she wants for their customers.  And so, what they're leaning into is more like internal efficiencies and she thinks what that allows, it's good for morale, too, because freeing up time allows people to lean into their sweet spots and what they're passionate about, and what she's seeing with CSM (Customer Service Management) specifically is allowing them to spend more time on things like a QBR or just checking in on a customer or joining one of their webinars, things like that. And so, she thinks that's a positive that if we can keep freeing up more time, then that's a trend she wants to continue to lean into.   App, Website or Tool that Rachel Absolutely Can't Live Without in Her Business When asked about an online resource that she cannot live without, Rachel shared that Intercom for them, that's the tool they use for their Support Chat. It also allows them to do like in app pop ups, it could be anything from like a banner announcement to a survey, or announcing a feature release, things like that. It's what allows them to provide fast 24/7 support. For us a webinar, they have customers around the world, and they believe 24/7 support is essential because if something's wrong, it's super stressful in the moment, like, imagine if this podcast was live and there's a technical difficulty. So, Intercom is what allows them to do that and what allows their customer marketing to advertise things, but it's also like how they do like in app onboarding like a product tour when new customers initially joined. So, it's an essential tool for them.   Books that Have Had the Biggest Impact on Rachel  When asked about books that have had a great impact, Rachel shared that over like the Christmas and New Year's break, she read two books that have really kind of framed a theme for her this year. And it's Essentialism: The Disciplined Pursuit of Less by Greg McKeown and The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done by Kendra Adachi. And both of them aren't necessarily like business books. So, she likes books like that, that you can apply to your personal life and to work. And they kind of have a similar theme and actually though, she read The Lazy Genius Way first, and in that book, or maybe it's her podcast, but she recommended Essentialism.  She said, she reads it reads it once a year and basically Essentialism talks all about doing less but better. And The Lazy Genius Way, her tagline is “being a genius about the things that matter, and lazy about the things that don't.” And so, going into this year with her team, she's just really been talking about like an essentialist mindset. And it goes back to even her original customer facing days of training where she talked a lot about first you focus on what's essential, then what's important, then what's helpful, like when training the customer, and she thinks they can apply that with their own workload, like her team's job is never done, there's always something they could be doing more and better and they get a lot thrown at them. And so, to help with overwhelm and burnout, then focus on okay, but what's essential, like what's essential today, what's essential this quarter for them to hit their objectives and their goals? And it's really been helpful for her personally, and for every member of her team.    What Rachel is Really Excited About Now! When asked about something that she's really excited about, Rachel shared that at the risk of repeating herself, it really is essentialism, even in her personal life, she's trying to just shed doubt, like even parenting, it's kind of like a minimalist in a way but a little bit different. So, she's trying to simplify her life and really focus on the things that are going to make the biggest difference like personally, she's trying to exercise more and eat less sugar like things like that that are essential. And then at work, she's really been focused on like picking the three things that she has to do, like the most essential things in a day and trying to let go of creating a to do list that's 20 things long and feeling like she failed when she didn't do it at the end of the day.   Me: That's a good one. She shared that which is definitely her old way of operating and so ending the day feeling successful is way better.   Me: I agree, especially if psychologically you've conditioned your mind that if the list is smaller and definitely you've done in chunks and more manageable, then it makes it more realistic and provides you with a better transition from day to day, because as you said, you don't feel like you have failed and you feel successful going into the next day.    Where Can We Find Rachel Online  LinkedIn – Rachel Stanley Website – www.banzai.io   Quote or Saying that During Times of Adversity Rachel Uses When asked about a quote or saying that she tends to revert to, Rachel shared that she's going to stick to kind of the theme of the last few questions and because she really does go back to the two quotes of the books she mentioned. Because her biggest weakness is more being a perfectionist and an overachiever. So, “Do less but better.” and basically, “Be a genius about the things that matter and lazy about the things that don't.” It's okay to be lazy.   Me: I love it. Well, Rachel, thank you so much for taking time and coming on our podcast and sharing all of these great insights, sharing about your company, Banzai and also about customer success, and some of the trends as it relates to AI that you believe should continue definitely to free up people's time. As well as what you're working on as you're going forward. So, we just want to extend our deepest gratitude to you.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Essentialism: The Disciplined Pursuit of Less by Greg McKeown •     The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done by Kendra Adachi    The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Send us a Text Message.What's the best way for marketers to get better customer insights and identify blind spots?In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric  credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences. He shares insights into using customer feedback for refining marketing strategies, enhancing messaging, and improving product and service offerings. The discussion delves into various techniques for engaging with customers, including one-on-one conversations and leveraging digital tools for organizing and analyzing customer feedback. Ron's approach advocates for a routine of regular customer interactions beyond traditional sales and marketing roles, suggesting a '10 Customer Challenge' for marketers seeking to gain deeper market insights and identify blind spots.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:49 The Power of Customer Conversations in Marketing02:54 Challenges and Strategies in Customer Feedback07:04 The Impact of Direct Customer Engagement09:47 The Importance of One-on-One Customer Feedback14:26 Closing Thoughts and the 10 Customer Challenge

From its humble beginnings as a hardware store in a small North Carolina town, Lowe's grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023. Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe's, about building a tiered approach in the brand's MyLowe's Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials

In this episode of the OpsStars podcast, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts.

Michael Scholz is the VP Product & Customer Marketing at commercetools,  the leading composable commerce platform, allowing companies to dynamically tailor and scale shopping experiences across markets. 

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.Connect With: Zack Wenthe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Summary This episode of Sunny Side Up discusses finding balance in work and life for women in tech. The speakers share their career journeys and experiences maintaining boundaries while prioritizing demanding work. They discuss challenges like burnout and pressures to overwork without children or partnerships. The speakers appreciate Demandbase's supportive culture that values employees' well-being and personal lives. Flexibility, leading by example, and connecting with other women in the industry are suggested as helpful for work-life balance. About the guests Jennie McCormick Jennie is a Senior Customer Success Manager at Demandbase serving the east coast region. She has been passionate about the customer experience and setting her customers up for success for over 15 years in various client-facing roles. From the worlds of customer service to B2C, to agency, to B2B, she has focused on being as well-rounded as she is being an expert in her fields. She took an unconventional route in life starting her career at 19 years old, beginning university at age 25, living abroad, then moving across the country by herself to NYC in her 30's. Jennie is proud to mentor women navigating their careers and loves squashing biases around child-free and neurodiverse women in the workplace. Connect with Jennie Moira Van den Akker Moira van den Akker is a seasoned revenue marketer with a passion for MarTech. Working for organizations big and small, she has over a decade of experience driving growth and building high-performance marketing teams. In her current role as Director of Enterprise and Customer Marketing at Demandbase, she enjoys partnering with Sales to build and accelerate pipeline across the entire customer lifecycle. Moira lives in sunny Denver with her partner, two toddlers, and two pugs. Connect with Moira Lea Brown Lea is an Employee Communications and DE&I Specialist at Demandbase. Before transitioning into the tech industry, she spent over five years in health care, higher education, and non-profit spaces. Although Lea's professional background is in communications, her passion is building equitable workplaces where employees of all identities are respected, valued, and empowered. She is proud to have the opportunity to cultivate such an environment at Demandbase. In her spare time, Lea enjoys travelling, reading, and sewing. She also serves on the board of directors for HEARTH, a Pittsburgh-based non-profit offering transitional housing for women. Connect with Lea Key takeaways - Finding balance is an ongoing challenge, especially for ambitious career-driven women without children. - Setting boundaries like calendar blocks and ending workdays is important to prevent burnout. - Companies should support work-life balance through flexibility, mental health resources, and leadership that prioritizes personal well-being. - Leading by example and respecting others' time and boundaries helps set expectations for a balanced culture. - Connecting with other women in similar roles provides valuable perspectives on navigating work and life.

This week our host Brandi Starr is joined by Anastasia Pavlova, Founder & CMO at Bold GTM. Anastasia is not your average CMO.  She is a go-to-market strategist with a robust foundation in business, backed by an MBA from the prestigious Haas School of Business, and enriched by nearly 20 years of full-funnel marketing experience across B2B SaaS, cybersecurity, ecommerce, and B2C Tech. Her career spans a wide range of company stages, from agile VC/PE-backed start-ups to established enterprises. Her journey has been anything but linear. Starting her career in Europe, Anastasia has not only helped companies there but also scaled US go-to-market teams across the European and APAC markets. This global experience, combined with her background in linguistics, gives her a unique edge in leveraging AI language models to communicate effectively and understand customers deeply. On the couch in this week's episode of Revenue Rehab, Brandi and Anastasia will tackle optimizing B2B customer marketing to enhance retention and maximize cross-selling success.   Bullet Points of Key Topics + Chapter Markers: Topic #1 Retention vs Growth Stages Strategies [05:52]  “I think that it really depends on the size of the company and the stage that they're in,” says Anastasia, “as companies move from sort of first building the product and building the initial customer base, they start expanding to become a platform, and then they start launching new products. So, there's more opportunities to cross sell additional products into their existing customer base. And companies just have more levers, perhaps they grow through acquisitions. So, they acquire new customers, or they acquire new tools. So, there are additional opportunities for them to cross sell into the existing base.” Topic #2 The Changing Landscape of the Buying Environment [12:06] “The old lead gen marketing playbook just doesn't work anymore,” Anastasia explains, “the reality is that when companies operate in silos and…marketing is responsible for driving in MQL, sending them over to SDRs, and then trying to set up meetings and bombarding all the prospects with mass email…and putting gates in front of prospects, and then doing SDR cold calls…it translates into lots of inefficiencies for companies and frustrated buyers and longer sales cycles.”  She continues, “companies that are working in this outbound sales go-to-market motion, they really need to think about a more integrated and targeted way to go-to-market.” Topic #3 An Integrated Go-to-Market 5 Step Framework [29:52] “The framework is very simple,” Anastasia says, “it's five steps that starts with setting the goals, or really getting everyone on the page with regard to the goals.” Step two is selecting the accounts that you're going to focus on.  Step three, she explains, is developing content that would help you drive whether it is retention or cross sell, for example.  Step four is running campaigns, she says “that's what we just touched upon which tactic tactics are available to you, where do you find your customers, and testing different things and see what works.”   The final step is measuring and optimizing. So, What's the One Thing You Can Do Today? Anastasia's ‘One Thing' is: “if you are in customer marketing, make sure that you go and talk to your sales and customer success leaders and align with them on the goal. So, understand the goals in their priorities and start thinking about how you can partner with them together and drive the same outcomes and what things you need to do to change your current processes in order to help them achieve the same goals.” Buzzword Banishment: Anastasia's  Buzzword to Banish is ‘Doing more with less'. “It's not about doing more with less,” Anastasia says, “it is about doing the right things, right. And it's focusing on the outcomes that you're trying to drive and really focusing on what will make the biggest impact. So, it is not about quantity of things that we do, we really need to focus on quality.” Links: Get in touch with Anastasia Pavlova: LinkedIn Bold GTM Episode 72: Deciphering Customer Desires Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing. Tune in to get her top tips for furthering a marketing career and hear why we need to stay culturally unbiased while remembering we're talking to humans, too. 

On “Food Talk with Dani Nierenberg,” Dani speaks with Nancy Dalton, the Head of Community Experience and Customer Marketing for Amazon Access. They discuss the benefits of online grocery shopping, which extend far beyond convenience for some eaters; the community outreach work that has helped to guide Dalton and her team; and what the private sector is doing to advance food is medicine initiatives. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl, sharing her wealth of experience in the dynamic realm of marketing. Our host, Chris, dives into Kristine's journey, shedding light on impactful campaigns that transcend marketing channels.Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understanding your audience, after all it's the linchpin between success and failure in marketing.We discuss the intricacies of marketing with customers rather than just to them. Kristine unfolds the art of showcasing the mutual benefits of collaboration, debunking the notion of customers doing marketers a favor. Drawing from her experiences at Mirakl and Perfecto, Kristine shares anecdotes of both triumphs and learning opportunities, including the strategic blunder of misaligned campaigns and the lessons learned. After all, customer marketing should also benefit the customer too!Join us as Kristine unravels the tactics behind creating content that resonates beyond marketing, the importance of customer-centricity, and the strategies to forge lasting relationships for mutual growth. This episode promises valuable insights into the evolving landscape of customer marketing strategy and the art of leveraging collaboration for enduring success.

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048

Bynder's Director of Global Field and Customer Marketing, Brian Kavanaugh, joined Chris and Anne for the second time in 2023 to give an even deeper look into Digital Asset Management. In this podcast, Chris and Anne go deep with Brian on: - The challenges retailers are faced when it come to Digital Asset - Management (aka DAM) - Why these challenges become particularly acute during the key holiday selling season - The value gained, both in sales and productivity, from having a strong DAM setup in place - The many integration points that come into play with a DAM system, particularly a retailer's PIM system - And, perhaps most importantly, why not taking Digital Asset Management seriously now, across every level of retail organization, could come back to bite you in the future *Sponsored Content*

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

This week Tom Butta chats with Tom Burrell, SVP of Retention Marketing with DAZN. With online streaming quickly replacing cable and satellite services as more and more consumers “cut the cord,” DAZN has quickly to give its competitors a run for their money, and its users an amazing experience. Burrell provides an inside look at what technologies he and his team utilize to give DAZN users both engaging and unobtrusive interactions, with some of their newest features including real time sport messaging and the ability to follow your favorite teams even while you're busy. You'll also hear Burrell's thoughts around maximizing customer interaction within well-defined life cycle stages. Additionally, Tom Butta and Tom Burrell dive deep into what steps you can take when you know you are on the verge of losing a subscriber. Whether it's offering additional education about the product offerings or temporary discounts until favorite content is back, Burrell emphasizes the importance of engaging your customers no matter what stage they are at. —Guest BioTom Burrell is the SVP of Retention and Lifecycle Marketing at DAZN, an international over-the-top sports streaming service. In his current role, he is focused on retention marketing and keeping his customers engaged and subscribed. Tom has had quite the journey from data planning to CRM, where he has worked on both the agency and client side. He has led Customer, CRM, Data, Digital and Marketing Departments, Programs and Projects, consultancy & client side for over 20 years. His big superpower? Enabling brands to leverage data and advanced analytics to drive customer centric commercial growth across all stages of the customer lifecycle.Previously, he was based in the Middle East as Global CRM Director for DigitasLBi, after which he went on to become Head of CRM and Marketing at Man Utd. Most recently ,he headed up Customer Marketing at TalkTalk, before getting back to all things sport and moving over to DAZN.—Guest Quote“So, it's really really important to, in an organization like DAZN, make sure that you're dropping the right interaction to the right customer in the right way. Both to support them as a sports fan and getting the best out of the platform, but also to drive the success of our business commercially as well.” – Tom Burrell—Time Stamps *(00:49) Background on Tom Burrell*(02:55) Driving customer growth throughout the entire lifecycle*(06:36) How to build your playbook*(10:45) Learning through testing *(11:40) Why onboarding is critical to user numbers *(17:33) Showing customers all your value*(21:19 What tools does DAZN lean on*(22:46) Can one vendor do it all?*(24:48) Rapid Fire Questions—LinksConnect with Tom Burrell on LinkedInConnect with Tom Butta on LinkedInCheck out the Airship WebsiteWatch your next game on DAZN

www.CPOPLAYBOOK.comEpisode TranscriptAboutWe're bringing you the highlights from the HR Technology Conference straight from the Las Vegas floor. Join us for the latest innovations, trends, and insights that are shaping the HR landscape. From cutting-edge AI solutions to a myriad of transformative technologies, we explore how these advancements are revolutionizing the way businesses manage their workforce.*Ali Nawab, AgentnoonAli is the co-founder and CEO of Agentnoon, which was part of YCombinator's winter 2023 batch. Agentnoon saves time & money for CEOs and their leadership teams with real-time workforce planning that is visual, secure & collaborative. Agentnoon is backed by 35 of the top founders and operators in the world, from companies like Dropbox, Vanta, Twitter, and others.Victoria Stuart & Stephanie Reuss, BeamibleVictoria Stuart is the Co-Founder and Co-CEO of Beamible, the world's first work design tool. In a career spanning 20+ years, Victoria has worked in technology development and sales for Accenture, Digitas, and Google Australia.Stephanie Reuss is the Co-Founder and Co-CEO, with over 17 years of professional experience across New York, London, Sydney and Melbourne including Leading Consulting for CEB to the Financial Services sector across various continents.Jon Stross, President and Co-founder at GreenhouseJon Stross is President and Co-founder of Greenhouse, the hiring operating system for people first companies. Jon drives the vision and strategy of the Greenhouse product, and works closely with customers in their journey to move up the Hiring Maturity curve.Ryan Steelberg, Co-founder, President, and CEO at VeritoneRyan Steelberg is the Co-Founder and CEO of Veritone, Inc., a leading AI software and services company publicly traded, where he also holds a position on the Board of Directors. Prior to this, he was the CEO of Brand Affinity Technologies, held a role as the Head of Broadcast at Google, and co-founded dMarc Broadcasting, which was acquired by Google Inc. in 2006.Hope Weatherford, Head of People at FountainWith over 15 years in the People space, Hope Weatherford has been captivated by HR tech; from how it can change the way we work to how it can change the lives of others for the better. She has worked at different levels for all types of companies, from Fortune 100 to early-stage startups. She also serves as an advisor to multiple HR tech startups.Sarah Danzl, Chief Marketing Officer at SkillableSarah Danzl serves as Chief Marketing Officer, focused on the global marketing and go-to-market strategies for Skillable. Most recently, Sarah was Communications Officer and Vice President of Customer Marketing at Degreed.Nag Chandrashekar, Chief Product Officer at DegreedAs Chief Product Officer, Nag leads the vision and direction for Degreed's product roadmap to ensure it continues to deliver market-leading, intelligent solutions in the LXP and career mobility space. His experience spans through technology product development across enterprise learning, big data and machine learning, and app marketplaces.*Be a guest on the showAll media inquiries: media@cpoplaybook.com

In episode 45 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss best-in-class customer marketing and innovation in the beverage alcohol industry with Erin Hannon, Senior Director, Customer Marketing and Activation at the E&J Gallo Winery. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn Our white paper details the six retail themes identified for navigating a path to growth during a period of economic volatility and rapid digital acceleration. Dive into each theme with greater detail and clear, actionable implications. Download here: https://retailiq.kantar.com/retail2024whitepaper https://www.cnbc.com/2023/10/16/rite-aid-files-for-bankruptcy-amid-slowing-sales-opioid-litigation.html​ https://www.wsj.com/business/retail/rite-aid-bankruptcy-filing-opioid-a7e9ffe5?mod=retail_news_article_pos1 https://www.npr.org/2023/10/14/1205971022/netflix-house-brick-and-mortar-locations https://www.nytimes.com/2023/10/15/business/goodwill-goodwillfinds-ecommerce.html?searchResultPosition=1 Walmart Connect Introduces Academy Ad Certification | Progressive Grocer  Tirzepatide Weight Loss Patients Lost 64 Lbs. on Average: Study (insider.com) Gen Z's affordability crisis and the CPG brand impact (kantarretailiq.com)

The size and scope of managing a retailer's brand content has gotten out of control. There's TikTok, there's Instagram, there's digital marketplaces, there's retail media networks. The list could go on and on, but our brains hurt just from typing that last sentence. So Omni Talk is pleased to announce that Bynder's Director of Global Field and Customer Marketing, Brian Kavanaugh, joined Chris Walton and Anne Mezzenga for the latest installment of their Omni Talk Ask An Expert Series to share his expertise on what retailers can and should do to get a handle on everything. Chris and Anne go deep with Brian on: - The confluence of factors that have made digital asset management so complex - The impact that the increasing complexity has on retailers - The benefits from a platform-based approach to digital asset management - The role AI will play both in generating and maintaining content going forward - And, perhaps most importantly, how the right approach to digital asset management can give retailers unparalleled insight into what creative decisions are actually driving sales *Sponsored Content*

In this episode of The Ecommerce Braintrust, Kiri Masters talks with Colleen Basaydin, Global eCommerce Director at Mondelez, about the challenges and strategies in the digital commerce space. They discuss the importance of being where the customer is, adapting to changing trends, and the value of marketplaces like Amazon. With over 20 years of expertise in Sales, Customer Marketing, and Digital Commerce, Colleen has worked with a diverse range of retail customers and brands. She transitioned into the digital commerce space over a decade ago, starting with the baby gear industry and supporting companies like Newell Brands during their digital transformation. She now plays a pivotal role at Mondelēz, guiding their approach to digital commerce and educating the company on best practices, particularly in their relationship with marketplace giant, Amazon.  In today's episode, Kiri and Colleen discuss: Colleen emphasizes the need to be where customers are and adapt to their changing shopping behaviors. They highlight the blurring lines between shopping channels and the importance of providing solutions that meet customer needs. Colleen discusses consumer sentiment and trends to inform strategy, particularly in the marketplace space. The challenges in the industry include the rapid pace of change, profitability concerns, and finding the right partners and capabilities for product development. It is important to have a diverse team with unique skill sets and backgrounds to drive positive change. Colleen shares her own career journey and the transformation of Mondelez's digital commerce team. They also discuss the complexity of selling food products online, the importance of assortment planning, and the future growth of marketplaces. Colleen's work with Amazon has led to significant growth and transformation for the company. They highlight the importance of testing and innovation, particularly in markets like China. The early days of selling on Amazon were described as the "Wild, Wild West" for big brands.

In this episode, Jameelah Calhoun, Eventbrite's Vice President and Global Head of Product and Customer Marketing, sits down with Zoia. Together, they discuss Jameelah's tremendous trajectory, ranging from financial services to working at Amazon's Audible and Eventbrite. Jameelah's visionary thinking and authentic speaking make for another meaningful conversation about innovation, leadership, and intersectionality on the podcast. Listen for advice on:How to go about launching a 0-to1 initiative at a corporationWhy curiosity and portfolio-career thinking are critical to leadership Navigating innovation at a time of renaissance (vs. wartime)Balancing the impacts of being different from others in a companyLearn more:Zoia Kozakov (Host): http://www.linkedin.com/in/zoiaJameelah Calhoun (Guest): https://www.linkedin.com/in/jameelah-calhoun/Women in Innovation: http://www.womenininnovation.co Hosted on Acast. See acast.com/privacy for more information.

It's your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today's business landscape.It's time to look at your customers as more than just the people buying your product; they are the heroes and the marketers. Mark shares that ⅔ of marketing actually occurs without the business owner but instead through customers via social media, influencers, testimonials, reviews, and word of mouth. These are the champions of your product. What do people think of when they think of your brand? That face and that idea become the brand, so make it personal.You don't want to miss out on these insights on community, branding, technology, and the intersection of purpose.Listen in for the full presentation, “The Most Human Brand Wins” from the incredible Mark Schaefer. Want to see next year's presentations live? Get your tickets for Evolve 2024 now!I'm rooting for your success.What's Inside:An Evolve 2023 Replay from Mark Schaefer.Why you should make the customer the hero.Why is the face of the brand so important?Megatrends in marketing for your business.The power of customer marketing and influence.Mentioned In This Episode:Belonging to the Brand Book - Schaefer Marketing Solutions: We Help Businesses {grow}EVOLVE 2024 in Denver, CO - Crystal MediaHuman Touch in a High Tech World, Standing Out in Retail - Crystal MediaSocial Media Hooks and Hacks - Crystal Media Crystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

In this episode of Women in B2B Marketing, Jane Serra interviews Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail. Emily discusses the importance of cross-functional collaboration and building empathy among teams. She also talks about conversion optimization, product-led growth (PLG), and strategies for optimizing the onboarding process. Emily emphasizes the significance of data-driven decision-making and the use of AI-powered tools in marketing. Jane and Emily talk through:Emily's journey from studying law to a career in marketingThe integration of demand gen, web strategy, and customer marketing at CallRailThe importance of understanding UX & incorporating personalizationCollaboration and communication between teamsIcebreaker activities and personal connectionsEmily's passion for product-led growth (PLG)What makes PLG work best (product and marketing collaboration ftw!)Exposing users to premium featuresThe significance of trust-building channels and tactics in marketing campaignsCreating Capacity with AIKey Links:Guest: Emily Popson - https://www.linkedin.com/in/emilypopson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ CallRail: https://www.callrail.com/

Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester's B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...

It can be challenging to balance personal authenticity with professional boundaries, but it's crucial for our overall well-being. A rewarding work-life involves authenticity, tapping into our passions, and finding the right support. In this interview, you'll meet Theresa Ludvigson, Senior Vice President of People at Qualified, the #1 pipeline generation platform for Salesforce, where Theresa previously held multiple management positions. Theresa enthusiastically shares stories from her past experiences. She discusses the challenges of learning new skills when switching jobs and the importance of staying true to who you are. You'll love her honesty, optimism, and electrifying energy. Theresa loves helping and coaching others and finding the right support to achieve that. Visit https://www.gobeyondbarriers.com/ where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Theresa. Highlights: [02:22] Theresa's career path [04:46] Overcoming fears and limiting beliefs [10:09] How to ask others for support [13:20] Tapping into your passion [15:59] Staying ahead of the curve [18:15] Knowing your limits and saying no [21:02] Leading by example [22:36] How to integrate work with life [25:25] Finding mentors & building relationships [28:20] Finding clarity and direction in the workplace [31:22] Creating and promoting your personal brand [33:16] Lightning round questions [37:46] Where to find Theresa online Quotes: “Simply asking ‘Hey, how can I support you?' opens up the door and allows an individual to share how you can best help them.” – Theresa Ludvigson “Leading with transparency and authenticity is key.” – Theresa Ludvigson Lightning Round Questions: What book has greatly influenced you? - Anne of Green Gables by L.M. Montgomery What is your favorite inspiring quote or saying? - “Surround yourself with only people who are going to lift you higher.” - Oprah Winfrey What is one word or moniker you would use to describe yourself? - So Glam What is one change you've implanted that made your life better? - Caffeine to fuel my energy. What power song would you want playing as you walk out onto a stage? - “Hollaback Girl” by Gwen Stefani About Theresa Ludvigson: Theresa Ludvigson is the Senior Vice President of People at Qualified, the #1 pipeline generation platform for Salesforce. She joined the company in January of 2022 and leads Qualified's overall people experience strategy, which includes talent acquisition, leadership development, diversity and inclusion, compensation and benefits, HR operations and technology, and employee relations. Under her leadership, she's created a team of employee-focused culture champions that touch every point of the employee lifecycle, and help Qualified employees feel empowered to do their best work while inspiring each other to learn and grow. Prior to Qualified, Theresa led global new hire onboarding, employee loyalty programs, and the alumni network as Vice President, Global Onboarding and Loyalty Programs at Salesforce. She also held positions in Talent Development, Employee Engagement, Sales Effectiveness, Customer Marketing, and Sales while at Salesforce.  Theresa holds degrees in Journalism and Ethnic Studies from California Polytechnic State University, San Luis Obispo and lives in the San Francisco Bay Area with her two sons. Links: Website: https://www.qualified.com/ LinkedIn: https://www.linkedin.com/in/tludvigson/ Twitter: https://twitter.com/tludvigs

Marketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our campaigns?You might argue that you already listen to the voice of the customer through surveys and testimonials. But have you ever really used their feedback to make a game-changing decision in your business? Well, today's the day we flip the script and let the audience take charge.On this episode of Remarkable, we're soaking up marketing lessons from the UK hit series Love Island. Because Love Island is a show that relies on its audience to make those critical decisions, audience members can literally decide whether an islander will stay or go. This might be why the show earned itself a dedicated following. Without that audience participation, it wouldn't be the Love Island we know and…well, love. So tune in as we unpack the marketing gold that is Love Island. We'll show you how to hook your audience on your content by tapping into the power of their input. Get ready to learn how to make your customers an integral part of your decision-making process and create an unbreakable connection with them. It's time to let your audience take control and revolutionize your marketing approach.About Love IslandLove Island is a reality tv/dating game show where beautiful single people are invited to stay in a tropical villa together in search of love. Drama unfolds when new islanders arrive, they're given challenges, or contestants fail to match up and get kicked off the island. One couple will win a cash prize. ($100,000) They often also leave with sponsor and branding deals, and lots of new Instagram followers.It was originally a popular series in the UK created by ITV Studios (2005 and 2006 was Celebrity Love Island, then returned in 2015) The U.S. started its own version in 2019. Now 22 versions of Love Island exist worldwide.About our guest, Kailey RaymondKailey Raymond is Director of Enterprise Marketing at Segment. There, she is building a full-funnel Enterprise Marketing motion including ABM, thought leadership, upsell/cross-sell and outbound programs. Prior to Segment, Kailey started the Customer Marketing team at AlphaSense, built local communities and revenue at Hired in both Sales and Field Marketing roles and grew a global community of career transitioners and partners as the second employee of a STEM bootcamp.What B2B Companies Can Learn From Love Island: Give your audience agency in your brand. Ask for their feedback and incorporate it into your marketing. By showing them you're listening and taking action based on their feedback, you show that you care about them. It creates a mutually beneficial relationship and forms a connection. Love Island actually has its own app. And people watching can vote for their favorite couples, as well as decide on who stays on the island and who gets kicked off. So every viewer has some power over the fate of each islander, so much so that the show becomes quite addictive. Ian says, “Giving the audience agency is ridiculously powerful.” Get your audience involved in the decision making and they'll be hooked on your marketing.Engage with your audience in real time. The goal is to respond and interact with your audience in as quick of a timeline as possible. So build the muscle of quick response times on your marketing team. And leverage AI to speed up that process. Being able to interact with your audience provides a personalized, human experience. On Love Island, producers are sourcing viewer tweets in real time and showing them on screen to add dimension to the show. So as a viewer, the chance that your tweet could be part of the show makes your participation all the more appealing.Quotes*”The show requires engagement, it requires the audience to participate, or it would destroy the fabric of the show. Like, I can make a difference in getting this person voted off. Giving the audience agency is ridiculously powerful.” - Ian Faison*”The real-time audience interaction that they've embedded within the show allows you to feel like you're a part of their journey. It makes you want to watch. Every episode you have vested interest because you could be helpful getting somebody you don't like watching booted off the island or giving them the chance to win a hundred thousand pounds. So I think that they created this special sauce with being able to bring in multiple different channels with social, going along with video at the exact same time, and getting the audience interaction live.” - Kailey Raymond*”You absolutely have to have an on-demand component. You have to have a live component to some of your stuff. But if you're not creating on-demand content that's easily streamable, accessible, multi-platform, you are missing out on a massive demographic.” - Ian FaisonTime Stamps[1:28] Get to know Kailey Raymond, Global Executive Content Marketing Lead at VMware[5:00] Tell me more about Love Island[6:44] What's the story behind how Love Island was made?[10:27] How did Love Island rise above the noise of other reality dating shows?[16:29] How can you leverage key storylines to create interest for your audience?[18:56] What marketing lessons can we glean from Love Island?[25:21] What does Love Island teach us about responding in real time?[30:12] What we can learn from viewer statistics[33:58] How does Love Island use partner marketing?LinksWatch Love IslandConnect with Kailey on LinkedInLearn more about SegmentAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Retention is the new acquisition.   This paradigm shift has placed Customer Marketing in the spotlight as a pivotal function that helps companies achieve robust NRR metrics. Despite the revenue impact, Customer Marketing teams remain relatively lean and often struggle to secure the necessary support from cross-functional teams. Companies that have successfully unlocked the potential of Customer Marketing have seen a substantial increase in revenue.   Join Insider's Co-founder and CEO, Hande Cilingir, and CMO, Merve Nazlioglu, as they unveil ten game-changing tactics to accelerate your customer marketing programs on the path to achieving an outstanding 140% NRR.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez of WalkMe, Heidi Bullock of Tealium, and Jeff Otto of Riskified To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In this episode, we cover the latest news in Amazon and Walmart. We dive into Amazon's small business report, listen to an inspiring interview, and check out a cool Insights Dashboard feature. 

Questions covered in this episode: 2:02  Opening Question (Can you share a time when you failed at something and learned?)5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?10:42 Could you maybe share a little bit about how you go from conception to launch of a product?17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?20:30 Do you see that customer insights is the same within the new product or the feature enhancement?25:38 What does your product marketing team org structure look like? 29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?34:52 How do you distinguish different launch tiers?40:32  Rapid FireWant more insights from Jameelah? Check out her Sharebird Profile.Looking to connect? You can find Jameelah here on LinkedIn.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Michael Callahan of Acronis, Rashmi Vittal of Productiv, Olga Noha of SplitMetrics, Dean Nicolls of Jumio Corporation, and Patti Newcomer-Small of FieldRoutes To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In the world of marketing, customer advocacy has moved in recent years from a piecemeal hit-or-miss effort to a scalable discipline and Ari Hoffman is at the forefront. Vice President of Customer Marketing & Advocacy at Influitive, he shares his powerful framework on this episode of Gratitude Through Hard Times with Host Chris Schembra. It's all about building authentic community and loyalty to your brand, product or service not by soliciting the same customer testimony over and over again but by engaging fans as part of a growing, dynamic ecosystem. You'll learn what makes this marketing approach so powerful, how Ari rolls out programs that generate customer obsession across sectors and why defaulting to ad-based lead generation is not the way to go in times of recession. If you've been trying to figure out how to connect with customers in meaningful ways and turn them into spontaneous evangelists for your company, then here's your starting place. Ari is a thought leader with the set of tools (like his DRIVE methodology) you'll need on the journey!Learn more about Influitive's Fearless 50 Elite 18 Awards and how to nominate, vote for or otherwise celebrate the customer-led marketers whose work you appreciate most!If you'd like to learn more about Chris and his 7:47 Virtual Gratitude Experience or subscribe to our newsletter, please visit this link.Click here to hear more fascinating conversations with Fortune 500 CEOs, professional athletes and entertainerswho have shared their human stories on Gratitude Through Hard Times. KEY TOPICS:Freeze and Squeeze: Ari spells out some of the sales-centric, demand-gen defaults, like emphasis on advertising, that companies mistakenly fall back on in times of recession.Customer Obsession: Why companies oriented towards user experience see 2.5 times faster growth and 1.7 times better retention.Fearless 50 and Elite 18: How Influitive is inspiring a customer-first approach through awards that exemplify it.Moving Messages: Ari highlights the importance of creating ecosystems that engage customers and inspire them to proactively speak up on behalf of your product or service.Stepping Stones for Moving Towards Customer Engagement:Start an advocacy “well,” documenting customers who are already in your corner.Identify customers you've gone back to for testimony too often – burning them out and generating a stale message.Create a mini-advocacy program that invites customers to connect.Map out a handful of things to ask of your customers, including:Committing to connect with other customers.Writing a review.Providing 30 minutes of product or messaging feedback.Incentivize customer advocacy by offering in exchange things like:Early access to your new lines of business or free use for a limited time.Swag bags.Free attendance at dinner gatherings.An honorary jacket.Scaling requires an engagement engine to nurture customers and help them see the value-add in advocacy. Giving versus Taking: How customer advocacy programs can turn on generosity and other benefits in the long run.Why Customer Obsession is a can't-lose campaign because it's all about:Being thankful.Celebrating people who are doing things right.Leveling up the skill sets of others.Inspiring others while creating demand generation for your company.Spreading the Love: How to nominate, vote or otherwise tee up gratitude by participating in Influitive's Fearless 50 customer-led marketing awards.Uncovering Marketing Gold: How Ari connects with customers and helps them see their importance by providing connections, resources and words of affirmation.DRIVE Advocacy: Deliver value first.Refine what people are good at.Iterate the Value.Expand the delivery.Leveling Up: How Influitive trains people to become internal and public advocates for – and champions of – their own customer success and achievement.The Hero's (and Heroine's) Journey: About gratitude as a tool that taps into powerful emotions that create a symbiotic customer narrative and outcomes.Value Realization: You can deliver value all day long, but if the person receiving it doesn't realize it then did you actually do anything?If It's Just Transactional, It Won't Work! The gratitude you're giving has to:#1 Be of value to the recipient.#2 Be inconvenient or cost you something in some way. #3 Be genuinely something you're glad to be offering.Don't forget to check out Fearless 50 and if you've missed the nominating or voting window, bookmark it for next year! QUOTABLE“We are the biggest of the big in customer marketing … but the reality is that the customer marketing world is a fractional sliver of the entire marketing world.” (Ari) “The more collective value our industry and each individual contributor and thought leader in our space has, the more that rubs off on the larger marketing community and the way that we think about leveraging our customers.” (Ari) “It's about creating a community and ecosystem where customers are literally raising their hands because they want to share their success stories.” (Ari) “The neat thing that gratitude has the ability to do is reactivate weak or dormant ties.” (Chris) “I don't make champions, but I find them and I shine a spotlight on them. I find those diamond-in-the-rough people who don't even realize the talent they have.” (Ari) “(Your customers) are the champions. They are the heroes of the story. Let them shine and bring you along for the ride.” (Ari)  “We're dealing with humans at the end of the day, but we lose sight of that. We get caught up in the numbers, then can't understand why we can't move the needle the way we want to.” (Ari) “The heroine's journey is filled with emotion and connection and reflection and introspection. And gratitude is the tool that taps into those emotions.” (Chris) “Make someone feel personally validated, appreciated and connected to your community of customers and they will talk about you ‘til the cows come home.” (Chris)  LINKS/FURTHER RESOURCES:Click here to learn about Forrester's thought leadership around Customer Obsession.Gartner's Top Customer Experience Trends for 2023.More about Influitive's Fearless 50 and Elite 18 at this link.Visit this link to learn more about Mark Granovetter's work at Stanford around the strength of weak ties.Click here to find out what all the buzz about Gong is about!About Google's study, "Promotion to Emotion: Connecting B2B Customers to Brands."Learn about Barbara Frederickson's groundbreaking research on happiness and the power of positivity. ABOUT OUR GUEST:Ari Hoffmanis the VP of Customer Marketing and Advocacy at Influitive. His human-first approach to work and passion for customer success are fixtures of his career. A seasoned veteran and trusted advisor, Ari supports customer-centric businesses, primarily in the enterprise SaaS industry. He is a natural organizer and people-connecter, using empathy to relentlessly shine light on others. FOLLOW OUR GUEST:WEBSITE | LINKEDIN ABOUT OUR HOST:Chris Schembra is a philosopher, question asker and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last six years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal bestselling book, "Gratitude Through Hard Times: Finding Positive Benefits Through Our Darkest Hours,"he uses this podcast to blend ancient stoic philosophy and modern-day science to teach how the principles of gratitude can be used to help people get through their hard times. FOLLOW CHRIS:WEBSITE | INSTAGRAM | LINKEDIN| BOOKS

Growing and scaling your customer base requires robust systems, teams, and playbooks that work in lockstep with one another. One of the most impactful teams, yet often least invested in, is customer marketing. From determining the ideal org structure to understanding clear KPIs, the playbook for customer marketing is still being written and is often misunderstood. In this session, we'll discuss key strategies that can be leveraged to build and scale a high-performing customer marketing team. You'll walk away with actionable insights and a clear understanding of how you can improve net dollar retention and unlock growth, regardless of your stage or size.   Full video: https://youtu.be/8zgkk0DFQs8   ***** Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   What if you could prospect in a single click? And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let's make your job easier. Visit demandscience.com.   SaaStr Europa is back! And this time, we're heading to London for 2 fun-filled days of content, networking, and SaaS. Join us June 6th and 7th for SaaStr Europa 2023. Use code FAVE100 for $100 off tickets at saastrlondon.com. *****   Want to join the SaaStr community? We're the