Digital Marketing Madness

In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.

In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles.

In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies.

John Maher and John McDougall talk about Google Business Profile, how to claim your listing, find your reviews link, and optimize your business for local search.

John Maher and John McDougall talk about mistakes that people often make when redesigning a website, which can negatively affect your SEO.

John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools.

John Maher speaks with McDougall Interactive President John McDougall on hiring a search engine optimization agency, and offers tips for making the right choice.

In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.

John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps.

McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.

John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.

John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.

A round table discussion of the latest tools, and updates on what’s happening in the digital marketing and search engine optimization world.

Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.

Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.

Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.

John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.

In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.

In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.

In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.

In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.

In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.

Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.

Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.

Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.

In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.

In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.

In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.

In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.

In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.

In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.

In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.

In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.

In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.

In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.

In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.

In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.

In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.

In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.

In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow

There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.

Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.

Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.

In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.