Podcasts about google webmaster tools

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.Waddell and Herzberg go in-depth with the 'performance' tool These insights assist in content creation to drive more site traffic.Index Coverage indicates which pages are visible on search engines.Mobile usability is essential as most users access websites via mobile.We discuss the importance of submitting a sitemap.We identify the 'linking domains and internal links' feature.Our favorite: a monthly email report from Google Search Console.Today's discussion centers around leveraging Google Search Console for SEO. 3. Other Notable GSC Insights:Proposed changes to Google Search Console such as INP (Interaction to Next Paint)Google Merchant Center for e-commerce sellers.The importance of Security certificate (SSL) for site audits.Need help with your GSC? Send us a message on Instagram!Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023.1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussions around its potential connection to the Chinese Communist Part (CCP).TikTok responded to the vote by tweeting that “A U.S ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our  service worldwide…”While Today's announcement doesn't give Biden the full green light to ban the app, with the US Senate still required to give sign-off before a ban could be implemented. But it's another step towards that next stage, which increasingly feels like it will lead to a TikTok ban, or at the least, a significant change in direction for the app.Remember that TikTok, along with 58 other Chinese-created apps, was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020. So if you are relying on traffic from TikTok then it is high time you diversify your traffic sources.2. Google Shares How Its Keyword-Matching System For Search Ads Work - Google has released a 28 page comprehensive guide during Google Search Ads Week 2023, providing a unique behind-the-scenes glimpse into its keyword-matching system for search ads.To achieve better results, advertisers can optimise their campaigns by gaining an understanding of Google Ads keyword-matching process.Google's guide provides a comprehensive breakdown of the system, which includes how the company utilises machine learning and natural language understanding technologies to determine keyword eligibility, and how the responsive search ads creative system selects the best-performing creative for users.It is essential to note that grouping keywords is critical to campaign optimisation. By eliminating the need to add the same keyword in multiple match types, advertisers can avoid segmenting and reducing the available data that Smart Bidding can use for optimisation, which can result in fewer conversions and higher costs.The guide is an invaluable resource for anyone seeking to enhance their Google Ads campaigns. Incorporating the insights and best practices outlined in the guide can boost the chances of success and drive more conversions.  This is why I always tell my listeners to work with a reputable learning and growing agency who is in the know. Afterall, you can not make moves or leverage opportunities if you are not in the know.3. Google Ads Is Changing Location Targeting Settings In March 2023 - Starting March 2023, “Search Interest” targeting will no longer be available in Google Ads. Campaigns that use “Search Interest” targeting will be migrated to “Presence or Interest” targeting. These changes will be consistent in Search, Display, Performance Max, and Shopping campaigns. The Presence option lets you show your ads to people who are likely to be located, or regularly located in the locations you've targeted.The Search Interest option lets you show your ads to anyone searching on Google for your targeted location. If a person doesn't specify a location in their search, then the system uses the location where a user is likely to be located for targeting. This option is only available for Search campaigns.So after this change is in effect, a person who lives in Northern VA but often travels to Maryland for shopping or work. While home in VA, the person searches for "plumber near me." Now Google is going to show some Maryland plumbers who are not licensed in VA.  Am I the only one who thinks that the real winner of this change is Google!!4. Google Ads Introduces AI-Powered Search Ads - During the Google's Search Ads Week, a new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. According to Google, by combining the new customer acquisition goal with bidding strategies like Maximize conversion value with a target ROAS, advertisers can prioritize and target high-value customers. The new customer acquisition goal has two modes that help you to reach your campaign goals: Value New Customer: Bid higher for new customers than for existing customers New Customers Only: Bid for new customers only. 5. Microsoft Bing's Fabrice Canel : SEO Will Never Be "dead" - Fabrice Canel, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. His presentation offered valuable information on optimizing websites for the new Bing search experience as well as shared the benefits of using Bing Webmaster Tools to monitor traffic data and make necessary adjustments to improve visibility in search results.First, Canel suggested to stay with the same SEO playbooks for optimizing content for Bing's AI experience because it's still the early days for AI search. Throughout his keynote at Pubcon, Canel stressed the importance of SEO professionals in guiding Bing's search crawlers to high-quality content.Then Canel emphasized the importance of setting the lastmod tag to the date a page was last modified, not when the sitemap was generated. Remember lastmod was covered in previous episodes in details. ICYMI, the lastmod tag is an HTML attribute indicating when a particular webpage or URL received significant changes. This tag is used in sitemaps to help search engines like Bing understand when a page was last updated. Lastmod also helps searchers identify and access the most up-to-date content available. When a lastmod tag is present, Bing will display the updated date in search results. This signals to searchers that the webpage may have new or updated information they haven't seen yet. According to Canel, 18% of sitemaps have lastmod values not correctly set, typically set to the date and time the sitemap is generated.Thirdly, Canel recommended website to  adopting IndexNow to inform search engines of recent modifications to website content instantly. FYI: IndexNow was covered in episode# 90 (Jan 10-15, 2022). According to Canel, 20 million websites have already adopted IndexNow, and he expects more top websites, search engines, and content management systems to follow suit. Canel adds that manually crawling a webpage to see if its content has changed wastes resources and energy and creates CO2. He also suggests having sitemaps to provide search engines with all relevant URLs and corresponding modification dates.Most importantly, he wanted website owner focus on writing quality content and use semantic markup to convey information about the pages.Lastly, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat.6. Google On ‘lastmod' Tag In XML Sitemap - I covered “lastmod” in episode#146. It is back again. Google's John Mueller said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't. John added, "The issue is more that some CMS's / servers set the lastmod to the current date/time for all pages. This makes that data useless. Good CMS's setting it thoughtfully, even if not always perfect, is much more useful."The current Google documentation says, "Google uses the lastmod value if it's consistently and verifiably (for example by comparing to the last modification of the page) accurate." And according to a recent study at Bing (also covered in episode#146) revealed that among websites with at least one URL indexed by Bing: 58% of hosts have at least one XML sitemap (sitemap known by Bing).84% of these sitemaps have a lastmod attribute set 79% have lastmod values correct.  18% have lastmod values not correctly set.  3% has lastmod values for only some of the URLs. 42% of hosts don't have one XML sitemap (Bing does not know it) P.S: Don't be the business that is skipping the basics and easy to do stuff and looking to do advanced stuff. #DoTheBasics first.7. Google: Don't Combine Site Moves With Other Big Changes - Sometimes businesses make changes to their top-level domain as well as update their website. So Google Search Advocate John Mueller during a recent Search Of The Record Podcast with Gary Illyes, and Senior Technical Writer Lizzi Sassman asked “What happens if I do a domain change, and move from a “.ch”, which is a Swiss top level domain, to “.com”? Is that a problem? Like if I combine a domain change with other stuff?”In response, Illyes, shared that these changes should be done in smaller pieces over months. Making too many changes at once could result in lower rankings and lost traffic. For example, if a website is moving from “example.ch” and “example.fr” to “example.com,” Illyes recommended moving “example.fr” first and waiting before moving “example.ch.”Mueller and Sassman questioned Illyes on why he's so concerned about spreading out site moves. Illyes admitted that many site moves he's been involved with have resulted in lost traffic. Illyes also mentioned that misconfigurations, such as incorrect redirects, are common mistakes that can cause traffic loss. However, traffic shouldn't be lost during a domain change if everything is done correctly.If all you're doing is redirecting URLs from one site to another, there's a low risk for adverse effects. On the other hand, if you do lose rankings and traffic, there's no specific timeframe for a full recovery.8. Google's Gary Illyes: Google Does Not Care Who Authors or Links To The Content - Gary Illyes from Google gave a keynote and a Q&A session at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links. In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn't make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn't make it rank well. Gary also said that links are not as important as SEOs think they are.  And disavowing links is just a waste of time.P.S: All these topics have been covered in the past shows. 9. Google: PageRank Sculpting Is A Myth - Every website is assigned a unique value by the Google PageRank algorithm. This value, also called PageRank, has long been an important factor in link building and link exchange. PageRank sculpting is a technique in which an attempt is made to distribute the PageRank of a website to other subpages. Assuming that the home page receives the highest PageRank because it is the most important within the sites hierarchy, the PageRank will decrease as you go further down into the structure. Before 2009, it was common practice to control the PageRank through sculpting so that only certain pages would benefit. For example, function pages such as the imprint or contact page were linked internally with the attribute “nofollow.” Thus, the link power increased (as measured by PageRank) for the remaining internal links. Unfortunately, some SEO Experts still feel that they can control how Google passes your link equity throughout your site by using the nofollow link attribute. So Google's John Muller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links sculpt PageRank. Remember, back in 2019 he tweeted that Internal PageRank Sculpting Is A Waste Of Time. Another #SEOMythBusted. I'll file this under #AvoidBadSEOAdvice.10. Check Domain Reputation Before You Buy A Domain - Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that if a domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.Basically the issue here is “domain legacy penalty” - It's a penalty that's associated with a domain from when it was registered by someone else in the past. Apparently the penalty remains after the domain is registered by someone else years later. Which makes sense or else bad actors will keep on transferring domain ownership to bypass the penalty. The way to prevent is to check the past history of a domain name is to visit Archive.org. Archive.org downloads and creates an archive of websites throughout the Internet.A similar issue happened a few years ago to ZDNet. One of their domains was hyphenated (CXO-Talk.com). So they purchased the non-hyphenated variant (CXOTalk.com) from a third party domain auction. ZDNet was unaware that the domain had been used by spammers.  Soon after ZDNet migrated all their content from CXO-Talk.com to CXOTalk.com, their website was banned from Google. ZDNet wrote an article about what happened to them and had the following advice: Before purchasing any domain at auction, be sure to check its history using backlink tools If the domain has a bad history, use Google Webmaster Tools to do a clean-up before putting the domain into service Google's system of problem remediation lacks transparency and responsiveness. They can and should do better. I still don't really know what caused the problem or how to fix it. 11. Should You Rewrite Your Content With ChatGPT? - Google's John Mueller went back and forth on Twitter with some SEO practitioners on the topic of using ChatGPT to (re)write existing content. Basically Ujesh was wondering if he can rewrite his own content with the help of tools like #ChatGPT without losing its helpfulness and relevancy. He was curious to see if it will  reduce the quality of the article due to AI involvement or does it boost the article considering the quality revamp ?To that question, John asked “Why do you need to rewrite your own content? Is it bad?” IMO, this is a fair question.To John's question Paulo replied, “let's say that English is not my main language. Then, I write something in my mother tongue, translate it in my own limited vocabulary, and ask AI to enhance the vocabulary. The content is not bad, but limited by my knowledge of a language, not the topic I'm trying to cover.”And John responded by saying “Why do you want to just publish something for the sake of publishing something, rather than publishing something you know to be useful & good? (This is not unique to LLM/AI NLG, it's the same with unknown-quality human-written content.) What do you want your site known for?”John is saying that, if your content is bad, why are you writing it in the first place? If you know your content is bad, then it is not helpful, will ChatGPT make it helpful for you? How do you know if the ChatGPT version is helpful and quality if your content you originally wrote is not quality? Maybe instead of using ChatGPT to improve the quality of your content, maybe you should focus on topics that you can write quality content about?

Brandon Leibowitz of SEO Optimizers brought key elements to the show today surrounding SEO, the dark web, how long it should take, and other valuable insights. The main vital takeaway here is that when it comes to SEO timeframes - It really depends on the business, it depends on the competitors, and it depends on what you're trying to rank for. If you have a highly competitive keyword, you may be looking at 6 months before you start seeing any real results. But if you have a less competitive keyword, you might start seeing results within a couple of months. Take a listen and be sure to grab your notebook, journal, coffee, tea, or beverage of choice and take great notes. More from and about Brandon: Our mission We want to see all our clients succeed to their maximum potential online; using all possible online marketing channels that have a positive return on investment. Core goals Quality work that is easily sustained. Professionalism from all employees. Compliant with Google Webmaster Tools. Quick, easy communication with clients. Increase online sales for all businesses. What we are good at We are experts when it comes to digital marketing strategies to help grow online businesses. Let us increase your business's online sales and overall conversion rates. Start building your online presence today with SEO Optimizers services. CONTACT INFO Name: SEO Optimizers Address: Los Angeles, California Phone: (310) 940-9463 E-mail: brandon@seooptimizers.com --- Send in a voice message: https://anchor.fm/gobegreat/message

Die SearchConsole ist Googles SEO-Geheimwaffe Google weiß, wie eure Seite in der Google-Suche performt und erlaubt euch auch einige Einblicke in dieses Wissen. Dazu müsst ihr allerdings die SearchConsole – früher Google Webmaster Tools – aktivieren. Ihr werdet staunen, was Der Beitrag Was Google über eure Seite weiß erschien zuerst auf Argo.Berlin.

 Find out how to work your way online and gain more exposure with the top search engines like Google, Yahoo, and Bing Learn why Search Engine Optimization is more than just looking for the right keywords Understand what you should be avoiding when wanting to gain more traction, more traffic, and more clients to your website Resources/Links: Wanting to Find Out How to Stay On The Top Online and Bring Traffic Into Your Website? Learn how to make the most out of Search Engine Optimization and rank up your site online: www.ThisIsMySouthBay.com Summary Have you been trying to get more traffic into your website but just end up struggling and putting in more money? Do you feel like your competitors are getting your clients while you're being the world's best-hidden gem? Are you ready to change your online exposure and rank up on the search engine rankings with the power of Search Engine Optimization? Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-midsize businesses gain exposure online with a variety of digital marketing strategies. They are an agency that focuses on driving traffic to their clients' websites utilizing the power of search engines and optimizing websites to be ranked organically. In this episode, Eric shares what Search Engine Optimization can do for you and your business online and how to change Google's way of seeing you. He also talks about what are the things you should stop doing when wanting to rank up in the search engine rankings. Check out these episode highlights: 01:18 – Eric's ideal client: “. Our ideal client is someone that has a product or service that they're looking to market on a local level through Google, Yahoo, Bing search engines.” 01:35 – Problem Eric helps solve: “The problem we solve is basically to create some kind of structure in order to get the search engine's attention. And that involves some creativity. It involves consistency and know-how.” 02:04 – Typical symptoms that clients do before reaching out to Eric: “So there are a lot of people that have tried this, to try to do SEO on their own. They've tried to farm it out overseas. They've tried to, you know, people that they know, their relatives, and so on.” 02:53 – Common mistakes that people make before they find Eric's solution: “The big one is that, especially with Search Engine Optimization, you don't pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game.” 04:44 – Eric's Valuable Free Action (VFA): “You want to make sure that you do some sort of keyword research. So that you're not just targeting keywords that you don't know what you're targeting. And so there's a free tool called ‘Google Webmaster Tools'.” 05:44 – Eric's Valuable Free Resource (VFR): Check out Eric's Website: www.ThisIsMySouthBay.com 06:46 – Q: What do I need to do to get ranked? A: You want to avoid anything to do that is not organic. So for instance, if you're doing a link-building campaign, you need to make sure that it's not, you know, suddenly, you don't have 1000 links coming in when you didn't have anything with reputation management. Tweetable Takeaways from this Episode: “You have so many competitors out there that have already claimed that real estate online with Google, you have to consistently and proactively go after that.” -Eric SeropyanClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia. And just across the other side of the pond is Eric. Eric, good day, sir! A very warm welcome from down under. How you doin'? Eric Seropyan 00:24 Thank you, Tom. Thanks for having me. I'm doing well. Tom Poland 00:27 Hands across the water from across that little stretch, or that swimming pool, we call the Pacific Ocean. For those of you who don't know Eric Seropyan, he owns This Is My South Bay. It's a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-medium-sized businesses that, you, listener, gain exposure online with a variety of digital marketing strategies. They're an agency that focuses on driving traffic to their client's websites using the power of search engines and optimizing websites to be ranked organically. And this is the practice, of course, which we know as Search Engine Optimization or SEO. It's a very powerful lead generator. It could be the answer to your marketing prayers. And Eric is going to share with us, in less than seven minutes, “How to Start Your SEO Journey”. Eric, our seven minutes starts now. Sir, who's your ideal client? Eric Seropyan 01:18 Alright, so we'll do this in seven minutes. Our ideal client is someone that has a product or service that they're looking to market on a local level through Google, Yahoo, Bing search engines. Tom Poland 01:32 Perfect! Thank you, sir. And, question number two, what's the problem you solve for them? Eric Seropyan 01:35 The problem we solve is basically to create some kind of structure in order to get the search engine's attention. And that involves some creativity. It involves consistency and know-how. Tom Poland 01:50 Perfect! Thank you, sir. Question three and we've got six and a half minutes left still. Tell us some of the typical symptoms that folks who need your service are going to be experiencing in their business. Kind of their- that's kind of like, you know, a heads up on what's going on so they know they should be reaching out? Eric Seropyan 02:04 Sure. So there are a lot of people that have tried this, to try to do SEO on their own. They've tried to farm it out overseas. They've tried to, you know, people that they know, their relatives and so on. And they've just been frustrated with results. And so, you know, the symptom is that it's just not working. They've spent money. They've spent effort. And you know, their phone's not ringing, or the orders aren't coming in online. As opposed to their competitors, they're doing well. Tom Poland 02:32 That's a pretty easy symptom to notice, right? All this hard work, all this money, and just sort of hearing crickets still. So let's go on to this bridge then, to some of the mistakes that folks are making. We've got five and a half minutes left. Question number four, what are some of the common mistakes that folks make, in trying to get traffic to their website, that you've noticed that maybe we could save some people from frustration? Eric Seropyan 02:53 The big one is that, especially with Search Engine Optimization, you don't pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game. You know, I have a lot of people that will reach out to me like the week before Mother's Day, and they want a Mother's Day campaign, and it's just not enough time to, you know, get Google's attention. Because you have so many competitors out there that have already claimed that real estate online with Google, you have to consistently and proactively go after that. And that takes, again, time and effort and creativity and consistency to do. Tom Poland 03:37 So often the things that take the longest bear the most fruit and are the ones that are repeatable. Okay, thank you for that. Eric Seropyan 03:43 And that's SEO is something that, over time, will be, probably, you know, our clients' biggest revenue generator, but it just takes time to do. Tom Poland 03:54 You got to get there. Is it also true that once you are there, it's actually harder to get knocked off that position? Eric Seropyan 03:59 Exactly. Once you have things set up, it's difficult for a competitor just to spin up a site, and go, and within weeks or months, just knock you off. It just doesn't work that way. Because Google is almost vouching for you when it ranks you on a search engine. So it's making sure that you know, the user is going to have a good user experience. And a lot of times in life, the great equalizer is time. Tom Poland 04:23 Right! As someone once said, “You don't have to be successful to start, but you have to start to be successful.” Eric Seropyan 04:29 Exactly. Tom Poland 04:30 So question number five, and we've got three and a half minutes left. What's one valuable free action, kind of like a top tip, that someone could- it's a step in the right direction towards effective SEO, not going to get them there to the end of the journey, but it might start the ball rolling? Eric Seropyan 04:44 You want to make sure that you do some sort of keyword research. So that you're not just targeting keywords that you don't know what you're targeting. And so there's a free tool called “Google Webmaster Tools”. You can go in there and you can see, you know, what's happening. The second one is “Google Analytics”. It's a free tool that every website should have. It's free. It's plugged into the backend of your website. So you can see where the traffic is coming in from, you know, what platforms, what part of the city, that country, the world, how long they're staying, how many pages they're staying. You know, all kinds of data that I could spend probably two hours explaining. Tom Poland 05:22 Right. So Google Webmaster Tools, and I imagine you can Google search that, folks, and find it! And Google Analytics for your website, all sorts of free information you can get there. Talking of free, question number six, and we've got two and a half minutes left, a valuable free resource. Where could people go, perhaps on your website, or blog or podcast, or somewhere to find out more about what you do and maybe even get some more top tips? Eric Seropyan 05:44 Sure, if anyone is interested, they could go to my website. It's ThisIsMySouthBay.com. I'm in the South Bay part of Los Angeles. I've grown up there. I live there. But we have clients from around the country and in different countries as well. There are two things they can do. They can put in their email address and their website address and we'll send them a free Search Engine Optimization Report on their website. If they have any questions on SEO strategies or anything like that, they can click on the “Book Now” button and book a 15 minutes appointment with me. And we'll go over I'll answer any questions that they might have. Tom Poland 06:21 Ideal! So folks, if you're interested in Google sending traffic to your website, so you can generate larger email lists and generate sales and new clients, www.ThisIsMySouthBay.com. Get the free website analytics report, book a 15-minute call. Go from there. Question number seven, sir. We've got 70 seconds left. Eric, what's the one question I should have asked you, but didn't? Eric Seropyan 06:46 I guess the question that, you know, I get asked, I sure get asked a lot is, you know, we're trying to get Google's attention in a nice way. Again, they're not obligated to rank us or our clients. But a question that often is not asked is, you know- we get asked, you know, “What do I need to do to get ranked?” The question in reverse would be, “What do I do that upsets Google that I don't get ranked?” Tom Poland 07:11 And can you share a couple of things in less than 35 seconds? Eric Seropyan 07:14 Absolutely! You want to avoid anything to do that is not organic. So for instance, if you're doing a link-building campaign, you need to make sure that it's not, you know, suddenly, you don't have 1000 links coming in when you didn't have anything with reputation management. I have clients that don't have any Yelp reviews or Google reviews, suddenly they have 500, and they don't have any after that. Tom Poland 07:37 God, that's so suspicious. Eric Seropyan 07:37 So you want to make sure that everything looks organic. Tom Poland 07:40 Perfect. Eric, thank you so much for your time and insights. Eric Seropyan 07:43 Thank you for having me. Tom Poland 07:43 Cheers. Tom Poland 07:42 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Find out how to work your way online and gain more exposure with the top search engines like Google, Yahoo, and Bing Learn why Search Engine Optimization is more than just looking for the right keywords Understand what you should be avoiding when wanting to gain more traction, more traffic, and more clients to your website Resources/Links: Wanting to Find Out How to Stay On The Top Online and Bring Traffic Into Your Website? Learn how to make the most out of Search Engine Optimization and rank up your site online: www.ThisIsMySouthBay.com Summary Have you been trying to get more traffic into your website but just end up struggling and putting in more money? Do you feel like your competitors are getting your clients while you're being the world's best-hidden gem? Are you ready to change your online exposure and rank up on the search engine rankings with the power of Search Engine Optimization? Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-midsize businesses gain exposure online with a variety of digital marketing strategies. They are an agency that focuses on driving traffic to their clients' websites utilizing the power of search engines and optimizing websites to be ranked organically. In this episode, Eric shares what Search Engine Optimization can do for you and your business online and how to change Google's way of seeing you. He also talks about what are the things you should stop doing when wanting to rank up in the search engine rankings. Check out these episode highlights: 01:18 - Eric's ideal client: “. Our ideal client is someone that has a product or service that they're looking to market on a local level through Google, Yahoo, Bing search engines.” 01:35 - Problem Eric helps solve: “The problem we solve is basically to create some kind of structure in order to get the search engine's attention. And that involves some creativity. It involves consistency and know-how.” 02:04 - Typical symptoms that clients do before reaching out to Eric: “So there are a lot of people that have tried this, to try to do SEO on their own. They've tried to farm it out overseas. They've tried to, you know, people that they know, their relatives, and so on.” 02:53 - Common mistakes that people make before they find Eric's solution: “The big one is that, especially with Search Engine Optimization, you don't pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game.” 04:44 - Eric's Valuable Free Action (VFA): “You want to make sure that you do some sort of keyword research. So that you're not just targeting keywords that you don't know what you're targeting. And so there's a free tool called ‘Google Webmaster Tools'.” 05:44 - Eric's Valuable Free Resource (VFR): Check out Eric's Website: www.ThisIsMySouthBay.com 06:46 - Q: What do I need to do to get ranked? A: You want to avoid anything to do that is not organic. So for instance, if you're doing a link-building campaign, you need to make sure that it's not, you know, suddenly, you don't have 1000 links coming in when you didn't have anything with reputation management. Tweetable Takeaways from this Episode: “You have so many competitors out there that have already claimed that real estate online with Google, you have to consistently and proactively go after that.” -Eric SeropyanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castawa...

"I believe our community can make significant contributions to Gutenberg and the Block Editor." —Cory MillerIn this episode of Post Status Excerpt, Cory shares his experience among the 30+ individuals who attended the State of the Word in New York in person. David and Cory talk about how Matt presented himself, his views on the necessary ratio of community contributions to open source projects, Five for the Future, the next generation of leaders, and what it means to give back to the community and WordPress core.Also: Cory hints at what Post Status will be doing in 2022 when it comes to giving back — along with how Post Status will encourage and assist people in contributing to the WordPress community.Browse past episodes from all our podcasts, and don't forget to subscribe to them on your favorite players. Post Status' Draft, Comments, and Excerpt podcasts are on Spotify, Amazon Music, Google Podcasts, iTunes, Castro, YouTube, Stitcher, Player.fm, Pocket Casts, and Simplecast. (RSS)

"The tragedy of life is what dies inside a person while they live." — Albert SchweitzerIn this episode of Post Status Excerpt, Cory and David discuss some recent conversations in the WordPress community: Is the WordPress writing experience bad for "serious writers?" Does WordPress have to excel in this area, or is it fine to have third-party writing tools that feed into WordPress? Automattic acquired Day One for a reason. Tumblr might end up getting a WordPress.com writing-and-admin experience makeover.Also don't forget: Posting content on a regular basis is a good skill to practice. Cory shares how he managed to publish a post every day in October. David points out that whether it's photography, music, or creative writing — regular publishing is important (and can be vital) to you now and in the future. For one thing, it keeps your mind limber, and by "thinking out loud," you invite unexpected, chance encounters and collaborations with other people.Browse past episodes from all our podcasts, and don't forget to subscribe to them on your favorite players. Post Status' Draft, Comments, and Excerpt podcasts are on Spotify, Amazon Music, Google Podcasts, iTunes, Castro, YouTube, Stitcher, Player.fm, Pocket Casts, and Simplecast. (RSS)

"If you're a founder of a company go through your own custom experience yourself - with your own eyes."In this episode of Post Status Excerpt, Cory and David talk about their best and worst support experiences as customers. If you are a freelancer or small agency and your ability to deal with support issues from customers isn't working, then that's a sign of something broken in your workflow. Companies should try to be more proactive and helpful to customers even if they can't help them immediately or solve all their problems.Also don't forget: We're also encouraging listeners to check out the "Week at WordPress.org" (get the feed here), and submit your Black Friday / Cyber Monday deals to us at Post Status.Browse past episodes from all our podcasts, and don't forget to subscribe to them on your favorite players. Post Status' Draft, Comments, and Excerpt podcasts are on Spotify, Amazon Music, Google Podcasts, iTunes, Castro, YouTube, Stitcher, Player.fm, Pocket Casts, and Simplecast. (RSS)

Do you love tracking trends, dissecting data, or rolling in results? Then I've got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what's just a long list of numbers. So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.   Tune in to learn: What Google Search Console is all about Why the data is so valuable for our businesses How to use the data to gain a competitive advantage How to use the information to target different stages of the buying journey Three areas of GSC you should be looking at How to use the new GSC insights feature How to use the data to create content for frequently asked questions Noah's top Google Search Console tips  

Avoiding ego, reinventing the wheel, and shiny objects.In this episode, David and Cory discuss Developer Overload, which David defines as what happens when "when you receive too much information and are unable to process it, resulting in negative responses and unhealthy effects." David shares tips on how developers can focus on what to pay serious attention to, how to avoid creating more work for themselves, how to increase focus, and what project managers can do to help.Also covered in this episode: "As developers we often bite off more than we can chew... we also tend to take that bite from the wrong side of the sandwich."Browse our archives, and don't forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS.

$635.5 billion by the end of 2021?In this episode of Post Status Excerpt, Cory Miller and David Bisset briefly touch on two more acquisitions this week — one involving Extendify and another by Automattic. Cory and David review some highlights from WP Engine's recent report on the WordPress economy. WP Engine estimates the WordPress market generated more than half a trillion dollars (USD) in 2020. They expect the market to grow to $635.5 billion by the end of 2021.Also covered in this episode: A discussion of people who gave up on Gutenberg in its early phases release and how they might be convinced to give it another shot now. This topic came up thanks to an article written by Chris Lema and the conversation it provoked in Post Status Slack.Every week Post Status Excerpt will brief you on important WordPress news — in about 15 minutes or less! Learn what's new in WordPress in a flash. ⚡Browse our archives, and don't forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS.

In this the 7th episode of our discussion on mobile SEO, we discuss all things related to digital marketing for mobile devices.  This SEO for mobile devices eBook will help you understand how to take your website from desktop to mobile and what practical, real-world strategies you can use to increase rankings on mobile devices. From responsive design to the other tips and tricks that you'll learn, this book will shine light on how you can get ahead of the competition by adapting your website for mobile devices. In an ever-changing world of internet search, we make it our mission to provide you with the latest SEO link building techniques for mobile devices. Whether you are looking to learn about responsive web design or local SEO, we've got you covered. Our team of SEO experts have created hundreds of video tutorials and written thousands of pages of educational materials to help businesses of all sizes realize their full potential online. We help take care of your website so that you can focus on what really matters - providing great service to your clients and taking care of your business! The ultimate SEO guide for mobile. Learn everything you need to know about SEO from this single, easy to use ebook. It will help you to rank higher in search engines and understand how to get your content seen by the right people on mobile devices. We provide the best SEO services for all kinds of mobile devices and explains you how to implement it on your website. If you're looking for SEO for mobile devices, then this is your guide. This book helps you understand how to optimize your website both Google and other search engines for mobile users and how to market yourself on mobile devices. SEO is a fast-paced game that never ceases to grow and change, and we're always out to stay ahead of the curve. Our SEO for mobile devices class is ready to take you there. We've put mobile devices at the top of our priority list, and have provided a dedicated section for handsets in Google Webmaster Tools. This provides information to help your site perform optimally for these devices. Also mentioned in this episode: https://seo.co/mobile-seo-audit/  Connect with us:  SEO.co // DEV.co // PPC.co // Link.Build

In this episode, I'm talking with Morgan Wieboldt about how influencers can use the data in Google Search Console to make smart decisions about their business.   Morgan is an online content strategist who uses data to drive her content plans. She's dropping some awesome tips in this episode. READ MORE HERE.

Zou het niet schitterend zijn als er een app beschikbaar is dat uit zich zelf startpagina dochters creëert en zelf uniek content weet te plaatsen? Daarom bieden we je graag de eerste startpagina blaster op het internet. Deze linkbuilding tool maakt in weinig tijd startpagina dochters aan en vult alles in. Honderden stuks tekst schrijven is niet nodig, 1 keer spintax schrijven is al dat nodig is. Het eindresultaat is dat je trotse bezitter wordt van een hoge ranking in de zoekmachine. Om een groter deel van reclame inkomsten te behalen moet je voor meer bezoekers gaan zorgen. Is het je wel eens te gehoren gekomen dat er het meest in startpagina's op Google reclames wordt geklikt? Het werkt geweldig, de leden werken kosteloos aan jouw website. Andere mensen vullen graag hun eigen bemachtigde pagina bij je in. Jij zet je Adsense script erbij en je bent klaar. Werkt het zo simpel dat je het er niet bij 1 wilt laten? Open nog meer startpagina's. Hoe gemakkelijk zal het zijn als er een zoekmachine optimalisatie app bestaat dat uit zich zelf dochterpagina's van startpagina's fabriceert en deze kan invullen? Daarom overhandigen we je met alle plezier de eerste startpagina blaster van Nederland. Deze linkbuilding tool stelt je in staat om in weinig tijd duizenden sub startpagina's aan te maken en uitgerust met tekst met jouw backlinks. Honderden stuks content schrijven is nergens voor nodig, 1 keer spintax schrijven is al dat het benodigd. In record tijd sta jij met jouw zoekterm bovenaan in Google. Als iemand een nieuwe pagina klaar heeft begint de onzekerheid op de spider van Google. Het afwachten kan langer zijn dan wenselijk is en in sommige gevallen vindt Google het nooit. Hierom hebben wij het startpagina script zo gebouwd dat je jouw pagina in Google Webmaster Tools kan insluiten om daar te fetchen. Op deze manier is de dochter startpagina direct gecrawld waardoor de seo-er het vlugst weet te ranken. Linkbuilding is de is de kracht achter je webshop dat zoektermen hoog in Google komen. Dan moet je wel weten waar je je backlink kan toevoegen. Het is eigenlijk onbegonnen werk om mensen te benaderen en afwachten op een bericht terug. Wat al lang niet meer werkt is een linkruil, dus dat is zonde van je tijd. Heb je een tip dat wel werkt dan? Heb een beetje tijd over in het maken van een eigen sub startpagina. Wil je op het internet een mooi salaris bijverdienen? Het internet is een is een grote vijver om uit te vissen als het gaat om de bankrekening te spekken. Je hoeft geen online expert te zijn, wij zorgen voor vrijwel alles en dat kost je niks. Je krijgt zelfs van ons software dat kosteloos wordt aangeboden. Samen met ons ga je je wensen waar maken. Omzet genereren is nog nooit zo efficiënt geweest. Moet het internet ook een bron van inkomsten gaan worden? Op het internet is een goede plek om iets voor jezelf te starten. Op een eerlijke manier geld verdienen, en krijg je video tutorials voor extra steun. Het startpagina script waar iedereen een bedrag voor vraagt, is bij ons kosteloos te downloaden. Niks staat je meer in de weg om een gewaardeerde site te starten. Sneller en goedkoper je eigen site runnen zal je niet tegenkomen. De oorzaak dat bezoekers interesse hebben in een eigen gratis pagina van jou, is simpel. Zoekmachine optimalisatie aanbieders staan te springen om bij jou hun backlink te plaatsen samen met zoveel mogelijk zoekmachine optimalisatie elementen. Die specialisten willen zo goed mogelijk bij jou de zoekmachine optimalisatie kunnen toepassen zodat ze de meeste linkjuice naar binnen kunnen harken.

Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.  Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.  What is Ben doing for his marketing?  Multiple offices; Ben has 3 offices and considers how his local search will be affected by the office location. He avoids coworking spaces for this reason but we do talk about ways to overcome this. Technical SEO; This is looking at the backend of your site, instead of focusing on the most beautiful website.  Utilize link tracking, like Moz, SEMRush, Ahrefs. This will help you keep track of your links online. Learn SEO basics like title tags, and more. This won't take a lot of time and will help you in the long run. Choose your website host carefully. Ben chose a proprietary platform, which he now regrets because he feels locked in and isn't getting as much SEO benefit out of his website Memberships = Links. For bar associations or any other membership site, capture those links to your profile. This may be the biggest benefit to your membership.  Pay attention to your analytics. Head over to your Google Analytics and Google Webmaster Tools accounts, check them regularly and earn the basics for both of these. Google My Business! We talk a lot about this but GMB is a great, easy, and free tool that every law firm can easily maximize.  Ben, when it comes to marketing changes & updates: "Do not let that uncertainty make you become stationary... you have to engage in this [marketing]." Referrals myth-busting! Ben supposes that referrals are not the main stream of legal clients in 2019. Make videos. Ben suggests starting on YouTube before posting to social media because you will most likely not get very much traffic but you will get experience. Also- don't just publish on YouTube. One key takeaway here- experiment!  Comments are actually good for your engagement metrics, so don't be afraid of them, even the negative ones! Reviews- Ben doesn't pay for reviews but he does pay attention to anywhere he gets them.  Ben "You may not have time to pay attention to reviews now but somewhere down the line, you will need to and it might be too late." Concerned about a potential client? See if they're leaving negative reviews online for other businesses and beware, especially if you are a lower volume law firm.  Paid Social & PPC - Ben has not had great luck managing his own PPC in the past but has found great success with paid Facebook in the short while he has used this method. Ben suggests posting videos and promoting them for engagement. Use call tracking and UTM codes to track your marketing efforts! Marketing is not set it and forget it!

At Data Driven Design, we love change. It's our sixth differentiator. And it's a good thing we do, because Google is changing Google Search Console (formerly known as Google Webmaster Tools) all of the time. It used to be that you had to verify your domains for each domain prefix, www., http://, https:// etc., but now, there is a new feature called "Domain Properties" that takes care of all of them at once. This is now highly recommended, but the verification process is different than before. You need to create a TXT record in your DNS settings now. It's simple to do, but can take up to 10-12 hours to propagate and for Google to see the verification. This video shows you how to verify your site with Google as a Domain Property. --- Support this podcast: https://anchor.fm/paulhickey/support

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Kenny Kilens. He is the Co-Founder of BarBend and managing partner at JAKK Media. Kenny has an inspiring story to tell: over a 2-year period he built the BarBend brand online from 200K to 2 Million visitors a month. Mainly through organic traffic! During the podcast, he explains why he started the website and how he created the enormous organic growth by using tools like Google Webmaster Tools and Google News. This is a must-listen-to podcast when you're looking for hands-on tips for your SEO strategy! Contact details: Website: https://barbend.com/ LinkedIn Kenny Kline: https://www.linkedin.com/in/kennykline/ If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

Vill du bli expert på SEO, sökmotoroptimering? I detta avsnitt av Growthpodden intervjuar Joni SEO-proffset David Jurelius. Han har många års erfarenhet av datavetenskap, analys och Google Analytics. David är grundare av appen Roy App och driver Youtube-kanalen DevTips. 01.24 Vem ska inte hålla på med sökmotoroptimering? – Om man riktar sig mot företag är volymerna inte så stora. Det är några få nyckelpersoner du vill nå. Då kan det vara lite svårare att räkna hem den insats som krävs. Om man är konsument eller varumärke, då skulle jag säga att SEO är givet. 02.18 David brukar dela upp SEO i tre områden. 1. Den redaktionella - Vad skriver du på webbplatsen? Vad har du för innehåll och hur bygger du upp innehållet? 2. Den tekniska - Är viktig för Googles Googlebot, som går igenom alla webbplatser. Att märka upp innehållet och strukturera det för Googlebot på ett bra sätt. 3. Att få länkar - Pagerank-algoritmen som är grunden för hela Google, går ut på att om en webbplats länkar till en annan webbplats, går den första webbplatsen i god för att den andra webbplatsen är bra. 04.03 Vad har lyckade SEO-projekt gemensamt? – En förståelse för att det är ett långsiktigt arbete. Det finns en quick fix, att betala för rankings via Google Ads. Men det finns en annan väg, bra SEO. 05.39 Vad kostar det att göra ett typiskt SEO-projekt? – Jag skulle säga minst 40 timmar. För att få en SEO-konsult att göra en analys. Sen kommer arbetet utifrån analysen, att lägga upp en strategi för arbetet. 09.43 David gör ett SEO-exempel av Rebel & Birds webbplats. – Om vi säger att Rebel & Bird skulle vilja ranka på sökningar relaterade till digital transformation, då får man göra ett litet arbete. Vad är det som dyker upp när du söker på digital transformation? Vad är det för resultat? Vad har de skrivit? Varför vill folk läsa det? 14.36 Vem är det som köper SEO-tjänsten? – Det är marknadschefen eller IT-chefen. Det är så tydligt att marknadschefen har det här redaktionella perspektivet. Som tycker att Adwords, eller Google Ads som det heter nu, har blivit ganska dyrt. 15.39 Tips till den som ska köpa in SEO-kompetens. – Det är viktigt att planera in SEO-arbetet när alla har gott om tid. 16.20 Är det värt att investera i ett analysverktyg? – Oftast inte, det finns ett verktyg som är gratis. Det ett verktyg som heter Google Search Console, som tidigare hette Google Webmaster Tools. 18.10 Vad ska man undvika om man bestämmer sig för att satsa på ett långsiktigt SEO-projekt? – Det är bra att bygga om en sajt men man måste ha tungan rätt i mun och vara uppmärksam på ”vad händer om vi tar bort det här?” – Folk ringer oss när det har gått åt skogen. Då är det ofta så att man har en helt ny URL-struktur. Man måste se till att man tar hand om alla gamla länkar som finns, så att de pekar till motsvarande nya länkar. 20.43 När i migreringsjobbet ska man blanda in en SEO-expert? – Gärna några månader innan det ska göras. Man ska lyckas synka och ha tid att genomföra förändringarna man kommer fram till. 21.19 Tips till den chef som vill lyckas med SEO. 1. Ta in någon som kan SEO och kan ge en SEO-bild av nuläget innan ni sätter i gång. Gör delar av analysen innan ni sätter den nya formen till exempel. 2. Budgetera ordentligt. SEO-personen kostar pengar, samt att det kommer ta tid i anspråk från andra. 3. Det kostar mycket i en klump i början. När allt är klart, kommer trafiken vara gratis. 23.10 SEO är inget hack man gör på någon vecka, utan det är en taktik man väljer och arbetar långsiktigt med. – Är du en stor sajt så kan du göra ett hack och det får effekt direkt eftersom Google Ad besöker sidan hela tiden. Men i regel så är det ett ”många bäckar små”-tänk som gäller. 24.23 Ska man sluta köpa Google-annonser och satsa på SEO i stället? – Nej, det tror jag inte. Genom att du köper annonser har du informationen om vad folk söker på och vad som konverterar. Det optimala är att ha både en Adwords-budget och en SEO-budget.

Hey guys, Brandon Olson here. We got another episode of Rank Daddy TV. There’s a cool guy. Today, we’re going to do something a little different. I’ve never let this go to the public. This is something that we do for our Rank Daddy members. We have regular Zoom trainings. We set up a live conference, a live Zoom. Let you get on if you’re a member, ask questions in real time. We can cover topics, maybe you’re having issues. Cover an issue in your SEO agency or maybe in your prospecting. Whatever it is, it’s wide open. It’s question and answer and there’s also some things that we see maybe regularly. Topics being discussed in the Facebook group, so we’ll address those so everybody’s on the same page. Everybody’s successful. Everybody’s able to scale and continue to grow their SEO agency. I’m going to let you guys in. We just recorded one and it is live now in the Facebook group but I’m going to go ahead and put it on YouTube and stream it into this podcast video so you can actually see a little bit more about what you get when you join Rank Daddy Pro. There’s so much value, it’s insane. When you join Rank Daddy, you can come in for a dollar, you get more value for that dollar than you’d ever get on any other training platform you’ve ever bought, in your life, guaranteed. 30 days later, your $1.99 membership fee starts. If you haven’t landed a client 45 days following the process of at least $500 or 1,000 bucks a month, I will refund the first $1.99 thing. We literally give and give and give and we’ll give you complete access to everything, for a dollar, so you can test it and see if it’s even going to work for you, before you decide to even start paying or continue with the course. It’s not like you’re dropping four, five grand, on a high ticket course. Which is what this is, without seeing inside first. Flipping the script on the digital marketing space. You’re in for a dollar. We want you to land deals. We’re going to teach you and take you step-by-step, by the hand, how to land clients. Use the client money to pay your $1.99 for Rank Daddy. To cap ongoing education support and stop whenever you want. Go into your dashboard, hit “cancel” whenever you want to bounce out and you’re done. Let’s get started. Let’s take a look at what we covered on today’s Zoom training. Let’s go. Here’s the question; how can marketers like us, working only part time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. We’ll have some more join but we’ll go ahead and get started. Been a lot of new members coming in. A lot of common questions that we’re seeing so we’ll address some of those tonight. What’s one of the first things you can do … and, everybody’s muted right now but, when you comment, you can just unmute yourself so that way, we don’t have a lot of background noise. Say, you come across an issue. It can be prospecting, it can be whatever, part of the SEO process, what’s one of the first things you can do within the Facebook group to find the answer before you’ve even asked it and typed in as a post? Anybody? Somebody’s on the chat. Use the search function. Very good. Use that search bar. Whether you’re on mobile, whether you’re on desktop, if you want to find out all the different posts that people have mentioned or we’ve talked about about client landing and prospecting, put prospecting in there. You’ll get a wealth of information. This groups’ been open for well over a year now so there has been a lot of deep discussions on practically every topic that’s covered in the training. Sometimes, the search feature doesn’t work all that great. I’m trying to find posts that I made months back, trying to remember different words that were in there. Sometimes it doesn’t work so it’s not to solve all problems but if you’ve posted a question maybe, and you haven’t gotten the answer yet, start digging. Don’t wait for the answer to come to you. Use Google or use the search bar in the group to see what others have put about it. Second thing, contest. The contest for March is going really good. There’s actually a pretty close tie for the number of spots. It’s not performance based so literally, the newest guy coming in can win. It’s not based on, okay, Ed’s going to take everything because he’s landing six deals a week. We’re going to give away 100 bucks to 10 different people and a thousand dollars to one person. Every time you place an order on SEO Outsource or Localize, we’re tallying it. It can be press release, it can be citations, whatever. If you are a 10 pack or five pack of PBNs, you get a 10 entries or five entries. We’re mentally putting them all on a spreadsheet and at the end, we’re actually going to print them out, put them on paper, cut them up and use a fish bowl or something. We’ll probably do it live here on a Zoom or Facebook live in the group and announce it ahead of time so we can randomly draw the winners out of that. We’ve never done anything like that before. It’s always been performance based but it’s almost unfair to some of the new people coming in, to do it like that all the time because you got all these leaders who’ve been in here since the beginning, that just dominate everything. This is kind of a fair way to do it all. What else? What else? An other topic that has come up quite a bit, you’re coming into the training, seems like there’s so much to learn. You’ve got WordPress. You’ve got content. You’ve got how to build Web 2.0 sites. You’ve got on-page SEO, which is daunting all by itself. I’m going to open this up to you guys, what do you want to master? What do you learn? What is necessary to learn on all these things that are covered in the training? Anybody got any ideas? Hey Brandon, I’ll step in real quick. Yeah. A couple things for me. I was in the last Zoom call but to just get more clarity. I’ll just start with some of the basic, simple steps like; just setting up your payment plan to receive a payment. Following that step right there. That’s a good one. Maybe also like, for me in my situation, my challenges, follow along, because I work so much. I really only have two days, like Monday and Tuesday, that I can actually do this business but during the week, I get up at 5:00 but I don’t get home until about 7:00 at night so as far as follow-up, teaching maybe an email. I’m not good at writing but maybe some basic way to do follow-up through email. Something like that, simple like that. Here’s the subject line and then here’s a basic, two or three sentences that you can send this day and then two days out, then three days after that, as a follow-up. I think that would be really helpful, at least for me I think. That’s good. As far as the process goes; you land a client, you immediately, obviously, have to do on-page SEO first. Do you have to be a master at SEO and on-page, before you can get past that step? The answer is no. A lot of people are coming in … The things that you touched on are critical. You obviously have to know how to setup the credit card process or whether it’s your Square or however you’re going to take payment and you should do that before you even start prospecting. Somebody out there is like; “I got a guy, he says yes. What do I do now?” “Well, send him an invoice.” “How?” Oh, yeah, rewind. You should already have done that. You got to have processor if you’re going to actually want to take money from people. That’s something you have to do. It can’t be outsourced. That’s what I’m hinting at. All these steps in the training, you do not have to be a master at. You don’t even have to know it. You have to know the steps in order to educate a person on the SEO process and what’s going to happen so that they know what to expect but you do not need to know how to do the on-page SEO yourself. You do not need to know how to build WordPress sites. A little bit of editing and things like that, that’s great knowledge to know and that’s about my limit. I don’t know anything other than the basic stuff that the tools show, for on-page SEO. Like; finding their title and their H1. Yeah, I can go into WordPress and edit those things but I’ve never opened a screaming frog, ever. All these tools, I’ve never touched. Here I am, with a massive SEO agency and teaching hundreds of people how to do the same thing, successfully. How is that possible if I don’t even know how to do it? Because I’ve got steps in place that I know work, that we have quality control over, that you don’t have to rely on learning everything and become a master at everything to move forward. Many are coming in and they’re saying, “Okay, this is overwhelming. I got to learn WordPress. I got to do all this.” You don’t. You’ve missed probably one of the very first videos on it and maybe we need to mention it more clearly through the course. I know Kevin did it in the on-page. Look, if this is overwhelming, you do not have to know it. Just know that step one is on-page. Just know that step two is, when the on-page comes back, it’s press release and so forth. As long as you know what order of what has to happen when you land a client, you’re golden. We know that when we land a client, on day one, like when we get their money. Okay, their money hits our processor, hits our bank, we can now order on-page. We can order citations. We can order web 2.0 to start. We can’t order press release until the on-page comes back. We can’t order social signals until the press release comes back because it has to create a natural flow. The on-page is there so that it communicates with Google, they know what the page is for, what it’s about, what it wants to rank for. The press release, once that’s done, starts that foundation for trust. 500 or so media links all with massive trust, coming to the site. Once that’s done, you run the social signals, which creates the viral activity of all that news that was just put out. Google sees all these steps and they see how they happening in the natural order. That’s why the course is there and laid out in this order, because it creates a natural scenario of what would actually happen in real world, to a business who actually ran a press release, who actually did these things, that naturally builds trust. The web 2.0 are there and they’re just consistent until you get the guide glued to the top for multiple editions, then you can back up on your web 2.0 because that’s your link diversity, your link consistency because they’re coming in five days a week, or however often you have your VA build up. They’re coming from trust, they’re coming from … do follow links are coming from no follow links are coming from … some of the platforms have little trust, some have no trust. Some have a lot of trust but that’s the diversity. Google doesn’t want to see all home run links. People come into this and they’re like, reads through the course and then they’re like, “Okay, I’m going to start building PDNs and then I’m going to shoot 10 to this client and that’s a massive amount of trust.” Yes it is but what else is it? It’s a massive flag. It wouldn’t be natural for a landscaper in, whatever city, Plano, Texas, to suddenly have 10 massive PBN powered links that looks like they’re worth a thousand regular links all at once. Figure out what you want to learn and what you want to do. Some people like their on-page SEO. They like the technical stuff. Some people like the content writing. I just got to the point where I like to land clients so that’s why all the outsourcing stuff is there on all the other steps. People are also asking, “Can we outsource the prospecting part?” Guys, I’ve tried and tried and tried, spent thousands of dollars on all these other job type of platforms, trying to bring in recruiters, 50% commission, 100% commission on month one. I mean, sales people are sales people. They want to be paid good and be able to then take a break for a few months and the money keeps coming in, residual. I’ve tried everything, so have a lot of the heavy players here in the group. We haven’t found anything that works. This is something you got to learn how to do because it almost is like, you need the dialogue. When you set out prospecting videos, not everybody replies the same. I’m sure you’ve noticed that. You’re going to get a lot of the same, common questions but you need the dialogue to bounce off so you know what to reply with. Pretty soon, it’s going to come natural. You’re going to know what to say, when to say it. Then follow through with another leading question, just to get to that point. Yes, it’s your destination. You’ve got to go through nos to get there. Don’t take no as personal or no as the end. Go to somebody else. No means, I don’t know all the information. I don’t know, how does it really work? How can I really trust you? There’s so many things that no could mean. Keep digging. Keep digging. Stick to the system. Micro steps. Another topic I wanted to cover. We’ve kind of touched on it in the group. When you’re sending a screen cast, and you shot your video, you’ve gone through Google or maybe you saw the signs on somebody’s truck, you got to prospect. You build a screen cast based on module nine, copy that model, extend it out. I would recommend using your personal email address, and I’ve tested both ways. I’m getting 90% or more open rate, sending from a personal email, using a simple subject line, roof repair. A lot of these new guys are coming in and they think they know. They’re like, all this crazy, guaranteed SEO stuff, tactics, white hat. No, they don’t care about that. That’s instant delete for business owners. I’ve done retail businesses for many, many years and we’re inundated. We’re inundated by SEO people claiming they know everything and they’re going to rocket our business to the top. None of them know. None of them know. Micro steps. The first goal is to get them to open the email. You want to be sending from personal email and you want a short subject line. Once that’s opened, second goal is to get them to watch the video. You don’t want to put a book there. “Hey,” and explain everything that’s in your video. Two short lines of text. “I saw your truck at Home Depot. I do computer stuff so I looked up your website and I found these two things that you can tweak real quick to improve your rankings, check this out.” It’s simple. Laid back. Nothing sales-y. No money mention. Nothing else. Don’t even talk about yourself for more than five seconds. Goal three now, is to get a reply. Goal one; get them to open the email. Once they open the email, second goal is to get them to watch the video. Short text that convinces them, “Hey, open the video. It’s just two short things. Tweak these things and your rankings are … It’s what I do for a living. Just helping you out.” Goal three is to get a reply. The video should be short, to the point. Do not talk about yourself for more than five seconds. I know people come in, they immediately want to start that video with, “I am Brandon Olson. I run SEO web consulting. I’ve done it for the last 10 years. I’ve helped 276 clients get to the top of Google,” and they’ve already left. They shut it off. They don’t care. It’s not about you. It’s about them. Immediately, go in and have that thing queued up to their homepage or their website. When they click play, they go, “Hey, my webpage’s here. What’s he saying?” Then they’re gonna start listening. Micro steps. Yes, we want to get that prospect and we want to see them to the end where the first thousand bucks are hitting our credit card processor, but we cannot do it on visit one. We cannot do it on email one, video one. It’ll take 10, 12 back and forths, sometimes before you even get a conversation started. At that point, they’re going to realize you’re so persistent, maybe this guy does know what he’s talking about. Maybe this girl does know what they’re talking about and then they’ll start asking questions. Now you can get to those questions one by one, answer them. Don’t bring up the money until they do. Don’t even mention the price. Price is another thing I want to cover. My pricing has always been population based. Some of you are probably in the accountability groups and have heard Ed with his pricing models. His pricing models are insanely powerful. He doesn’t leave a penny on the table because he introduced that prospect, he finds out how much the average client is over a year, whatever. He’s got a little formula that works perfect for him. If you want to do that, great, because it works, but it doesn’t work for me. That’s the point. There’s so many different ways to do things, to determine price. Mine is fast; land a client, get them started, plug them in, let my team start and I move to the next. I don’t care if I’ve left a little money on the table because three, four months in, if I only started a guy in a quarter million population, at a thousand bucks, and he’s a roofer, I know that once he starts seeing results and his phone’s ringing off the hook and he’s seeing his rankings shoot from page whatever, to page one in a couple of months then yeah, now he’s starting to see money come in from my efforts. Now I can always go back and say, “Okay, this is costing a bit. I know you’re getting an ROI because I see you got three or four different keywords on page one. Quality, competitive keywords. Let’s bump this up. I don’t mind adding other keywords for you.” That’s kind of the good thing about having Google Webmaster tools or search console installed right in the beginning. Because, once that thing runs for a while, and this is in, I think, module six about content, putting massive content on, running a Google Keyword Report after a few months in, especially once you’ve started the campaign, you might have started with five or six keywords but you can literally add dozens and dozens or even a hundred more keywords to your search tracker or whatever rank tracking program you’re using. You’re instantly going to see that they’re not just ranked for these five, six keywords you’re working on. They are ranked for dozens. 10, 20, 30, 50. All pages one through three or four but now you can take them, sort them by impressions and there’s a video in there that teaches you how to do this. I’m not going to go into that. Generate the report, get the list of keywords. Search them by impressions. That means; which ones are being displayed the most? Weed out the crap because there’s going to be stuff like popper sites that are helping you with restaurants and stuff that I don’t know why exists. These words aren’t even on my site. Delete that junk out. Put those keywords in your Rank Tracker. Now show your client, “Look, here’s what we’ve been doing. We’ve started with just a handful of keywords but now, suddenly, you’ve got two dozen ranked in the first two pages. Now we can take some of these and maybe run through our web 2.0.” Make sure they’re in the content, for the biggest part. You can use them for anchors but that’s not really the preferred method anymore, to rank keywords. If they’re in your content, especially if you’ve created new pages and you’ve done the meta and the H1 with those new keywords, they’ll start ranking automatically because you’ve already got trust going to the homepage. That’s kind of some things I wanted to cover. We’ll open it up. I’ve got some more things but I want to hear what you guys got to say. What kind of questions are you guys running? What do you want to do? Hi, I have a question. Yeah Maya. Hello, hello Brandon. How’s it going? Good. I have a question about on-page SEO. The new training is great but then, I’ve sent my order to SEO outsource but there are a few things that I will have to do myself because they don’t cover it unless it was already done on a website. That’s to install Google Analytics and submit a site map and what else? Google, let me see, register the website with Google My Business. I don’t know if that’s the same thing as … No, it’s not. No, that … Okay. All these all important for SEO or not so much or … Do you see what I mean? Yeah. For sure. Google My Business, 90% of my prospects already have a Google My Business place. If yours don’t, have them do it. A lot of guys in the group like to do that and take control of somebody’s Google My Business account. I’m not into that. It doesn’t matter either way. You can. It’s kind of based on their email address. Their company email address so they got to log in or whatever. It’s so easy for them to just do it. Okay. Yeah. Get the postcard and verify it. As far as analytics and site map, those are just simple plugins, normally, on a WordPress site. I don’t know how to walk you through it but if just post and tag Kevin, he’ll help you out. Yeah, yeah, yeah. No, no. There are ways to do it. Yeah. That’s fine. Okay. They are really through SEO. Yeah. Analytics got some great data in there so you can see visits real time. Keywords they’re pulling to come into the site. It’s a lot of good data that you may be able to share with the customer at some time. I don’t really ever get technical with my clients unless they want to. I’ll have it installed. My team installs Google … I keep saying Google Webmaster Tools. It’s now Search Console and it probably has been for years. Okay. Search Console and Analytics, right up front in the beginning so that any data that we need, we can get to at any point rather than customer ask a question, and then … Exactly. You can install Analytics and then we will have the information like, one months from now, when the thing crawls. Yeah. Okay. Thanks. Sure. I have a question. Yeah, who’s this? This is Miriam. Oh, hey Miriam. Hi. I just joined today. Yay. Quick question about on-page SEO. You’re talking about WordPress. I have a friend who’s just starting a moving business and his website is not on WordPress. That’s okay. That’s okay. All right. Good. Yeah. Depending on what platform it is, some of the platforms will allow to do quite a bit of on-page SEO. The most important things, obviously, are your meta tag. Your meta title and your H1 because those are the ones that are going to match your anchor for your press release. Okay. If you figure to how, just post in the group and tag Kevin. He knows practically, how to do every platform. He is fricking insane. I’m so glad we brought him on the team. He has helped us through stuff that I didn’t even know existed. Tag him and he’ll help you with that. For sure. Okay. Thank you very much. Yeah. Hi Brandon. How’s it going? Good. Mason. Yeah. I just wanted to ask about, more in depth, when you go on Search Console and you find a bunch of additional keywords that your client site has. If you see many keywords, how do you determine what to put on the homepage or what to build separate pages for or should you just build separate pages for each individual keyword that the client … For example, my client right now, I’m noticing, has 300 keywords and then, I was only targeting like five or 10 of them. Then there’s like 300 of them that’s showing up on Search Console and they’re all around position like, 30 or something like that. How do you determine what to … I notice that you talked about building separate pages for some of them and blog pages for some of them but some of them, I feel like, would need landing pages and, would you put them on the homepage. Yeah. How do you determine those kinds of things? Homepage is always dedicated to the, either the brand, if you’ve got a multi-site client. Or, the primary one or two keywords. Okay. Never go back and tweak your homepage based on keywords you’re finding in Google Webmaster Tools. Oh, wow. Okay. Okay. Because then you’ll start losing ranking for the main keywords because you’re telling Google, “This page is no longer about this. It’s actually about this.” It’s kind of a subtopic, which usually, is what the keywords are that you’re pulling out of there. I use them as extra landing pages but I first sort them. You’re sorting them by impressions. You’re getting rid of the stuff that’s way down past page nine and finding the ones like you’re seeing, around position 30 or whatever. Page three, that’s great. Delete out the junk and then maybe, copy those out and stick them in a spreadsheet and ask are client, “Are there any of these things you want to go for?” At that point, sounds like you’re kind of in the campaign, at least a few months, to be able to get that kind of report. Unless the site’s been up for a while and it’s got some trust on it, some age. It’s only been the second month in the campaign. The site’s been up for a couple months but for some reason, it’s popping up really well so I’m really good about that. That’s good. Yeah. As you’re building landing pages too, you have to take that list of keywords and group them together because you can use two, three keywords, or even more if they’re related. You want to max it out at probably two, kind of different keywords but everything that is in that list is kind of encompassed or maybe is a subtopic of that keyword. You can start using H2s and stagger your page out like that. I wouldn’t have multiple keywords that are different from each other. If they’re similar, group them together on a landing page and then make another set of landing page for the other group. You’ve got your title H1 as your main keyword, out of that 30 and then, if there’s five or so that are kind of related, plug them in there also. Have the content written and have H2s with those keywords. Google will find them and figure out what you’re doing, for sure. Okay. The keywords to use also, I’ve noticed, are local relevant and some of them don’t have the locality region in there so we should definitely use the local relevance as the … No, at that point, you won’t need it. Google already now knows, what your local relevance is. Now for these other pages, you don’t necessarily need cities in every one of your meta titles. Oh. Okay. You can have them sprinkled. It’s not going to hurt. It doesn’t hurt even if you’ve already done it but it’s not required. Okay. Once your homepage starts to get trust and Google knows what city you’re in and now you’ve got other H1s that are just keywords … If they know you’re sitting in Plano and you’ve got roofing and you’ve got another one for roof repair and insurance claims, they don’t have to be tied to Plano anymore because that is now under the hierarchy of what Google already knows your sites about. If they are. That’s okay. I see. Okay. Then, in terms of anchor text, from those inner pages to the homepage, is it important to have those specific keywords on that page, being interjected in the homepage? That’s debatable. I like to take and not anchor them all to the homepage but anchor them to one of the pages on the navigation bar or, in your list of service pages. You might have some linking to home because it logically links to home with whatever word you’re using or if it’s keyword or whatever, but some of the other words in your article may make more sense to anchor to one of your service pages or one of your pages about roof repair or whatever. They don’t all have to go to the homepage. The link just flows a lot better and Google can crawl it a lot faster and get the results to you faster if they are linking to one of the core pages. Also, linking to another page. You want to interlink those too so it’s kind of like, the spiders can crawl all over because you’re leaving them paths all over the place. That’s super helpful. Thank you. Yeah. You bet. Good question. Louis, are you raising your hand? Hey. How’s it going? It’s finally nice to hear you guys. Can you hear me? Yeah. Yeah. All right. Perfect. Perfect. Just wondering, I’ve gone to the course for about a week now and I’ve done a lot of heavy weight here and just wondering if there’s a plan in place because I’m doing the screen casts and I’m trying to figure out how to handle a phone call. For instance, I could email back and forth. I’m pretty good with the screen cast. I’ve been trying to push those out. I’m just worried about objections and maybe, how to handle clients when they call in, maybe start asking me a bunch of questions that I might get unfamiliar with. Yeah. Man, if they’re calling you and you answer it and you don’t let it go to voicemail, you’re going to stumble through it until you figure it out. I used to let them always go to voicemail. Maybe they’ll leave me a question and I’ve got some information I can research before I call them back but soon enough, you get fluent with our language and really, the biggest thing is the SEO process. Man, if you can watch that video or get the script or whatever, and if you can answer and avoid so many questions that you don’t know they’re going to ask by just going over that. When they hear what you tell them, is going to happen, no matter what niche, “This is your process. This is how we rank sites on Google, on demand.” “We literally, will start and we’ll interview and we’ll look at your site and see. Have a professional writer write about you’re business. We’ll distribute that as a press release, to 500 TV and radio and newspaper type websites.” Just tell them that and that’s massive. I mean, you’re literally just walking them through what’s going to happen and then, by the time you get to the end, they have no more questions. Usually, they’re just ready to start. If they’re asking other questions, it’ll trigger stuff that you’ve gone over in the training and soon enough, you’ll get better and better and you’ll know even, what they’re going to ask before they ask it. There’s no way to know what they’re going to ask and if you’re going to be surprised at what there asking or even know the answer. If you don’t, say, “Hey, I’m involved in a network of hundreds of other SEO guys. Top, elite guys across the country. Let me run it by them and I’ll find out, what the best way to go is.” Great, great, great point. Would it be helpful to ask them a few questions? To get them … I always do. Maybe to find out where they’re at in their company. That’s exactly right. That changes the subject. That kind of shifts everything too. When they see that you’re more interested in them and what they want for their business than you are to talk about the money end of it, that’s massive to a business. When a guy’s sitting there trying to figure out how to help me grow my business and they’re asking me, “Would you rather have more residential clients or more commercial or whatever,” and you go through and figure out what they want to rank for, what they want to … more customers. What type they want. When you start getting into that, that really gets them to let their guard down too. Okay. You’ve been very helpful. I’ll DM you or … ask you for a few other questions later on. Thank you. Louis, you got one? You got your hand up there. Nothing? Okay. He’s good. Soaking it in. Who else? Hello? This is Dwight Norris. Hey Dwight. Hey, I have a question. I’ve been getting a lot of video watches from my recent screen cast, from local and non-local people. I’m wondering how I can go about following up about them because I can walk to the local one and the others, I can’t so I’m not sure what kind of strategy I should use. Okay. Maybe I misunderstood the question. You made a video and put it on your YouTube channel, you’re getting watches? On YouTube. Yes. Okay. The people watching are not in your local area? There’s one company that’s just a couple blocks from me and there’s two others that aren’t close to me that I can’t actually get to and speak to them face-to-face. You have an internet business so you’re not confined by … and a lot of people have to get past this in their head sometimes. You’re not confined by taking customers only where you live. I have had probably five customers from my city, for SEO. Everything else I’ve got, all over the states, Australia, Canada, everywhere. Followup by email, is what I recommend. I don’t normally call businesses, unless they’re really want to phone call, and then I will. I like everything back and forth in emails so I can remember when they reply. I can look at the strand and see what we talked about and keep going because some prospects will carry on for a couple of months before you really get anything going with them. You’re kind of building are pipeline that way. Yeah, if you’re getting views from other places, that’s great. That’s kind of a technique that we want to add to the training to show you guys how to build a YouTube channel and promote it like that to get people coming to you. You certainly don’t have to be limited to have customers only where you’re at. That’s why I started this. I wanted a business that I wasn’t tied to any geo, local area, I wasn’t tied to an office, I wasn’t tied to a time clock and I could literally do, and outsource every step of my SEO from my iPhone, from the Caribbean or Florida or Bahamas or wherever I was and they don’t know the difference. Okay. Thank you. Yeah. You bet. Hey Brandon, can I just … not going to ask a question but just kind of address what Dwight just said and maybe even Louis. Yeah. For sure. Because I’ve started using this more. I’ve been for about a month, been, I don’t know, and a half now, month and a half now, but I’m starting to realize; we have so much resources at our fingertips like what Dwight, you getting a bunch of views, which is great. A lot of people are sending out a screen cast, and getting your emails to be open but a lot are not necessarily getting their videos to be clicked on. They would love the fact to have like, even myself included, I’ve sent out probably, about 35 or 40 and I a lot of them have been opened but I think there’s only been three that have actually been clicked on to actually watch the video and I’m thinking, “Man, if they could only see the screen cast, they would open them up.” I’m really wanting to get better at those first two or three lines to be my body of the email, to get them open. Like Brandon says, just little steps. You got to just tweak a couple things. Keep it simple to get them to open it. For you, Dwight, I was thinking, why couldn’t you, as you’re already getting a bunch of views coming onto your site, why couldn’t you just send out followup, just like what you’re doing now, putting yourself on camera and just addressing the next stage in SEO process. Like Brandon says in the videos, we get addressed just the H1 and the meta title. The meta tag. Maybe number two, you address the situations. Number three, you address the not secure. Number four, you just keep going down the line. Addressing these certain things in the process and then that’s going to first of all, give them value. They’re going to see, they’re going to get familiar with who you are. That’s more and more contact with them so you’re getting that much more closer to closing them because you’re having four or five or six or seven different touches with them to where now, they’re going to ask you, “What’s the price for your service?” So on. You could just do it right there, in front of your camera, right there where you’re sitting right now, without ever having to leaving or ever having to pick up a phone. Oh thanks Andrea. I didn’t think about that. Getting value is definitely one of the best things that I could do. I think I’ll try to implement that with people that are actually viewing my videos. Well, along with that too, on the search, like Brandon said earlier, when we first started the Zoom, in search, if you could just type it in there, type in the search and asking followup methods. That’s what I’m going to do. Followup methods. I’m sure a bunch of stuff will come up because people have addressed this in the past. I have. That’s my challenge, is basically, a lot of the followup methods. I know I can do it. I’m not good at writing but I’m just going to go in there and get a bunch of different ideas and print it out in front of the main group because you’ll have many different people come at you with their different angles and you’ll be able to pick and choose what works best for you. Good stuff. Good point. For those of you who are doing this, saving your screen cast to your YouTube, it’s a great idea. Make sure you build your banner. Have a professional banner. Have it done on Fiverr or something or tag somebody in the group or post in the group. If you make a YouTube channel that’s professional looking and it’s got a link to your website in it and it’s got ways that you’re … I mean, you’re using that as another platform. Kind of like your web agency website, for people to contact you. Set it up as a business, your business YouTube channel. Now, all these videos that you’re showing local business owners. I mean look, after you do the 30/30, you’ve got 30 videos that you can plug in there. You can make playlists out of them. People are going to start finding these. Especially if you’re using keywords that local business owners maybe are searching for, in your title. Use it in your title and then the first line of your description and it’s going to help it come up the YouTube rankings. Another tip on tags for videos, and this works on anything. I use Rank Daddy Branded. One word; as a tag in every single video. When you see one of my videos, off to the side, you’re also going to see suggested videos. Some of them are going to be mine because Google relates videos. If a video plays, Google wants to immediately feed that watcher with something else that’s related. It doesn’t know what’s happening on the video. It only can go by text right? Maybe at some point, or maybe they’re working on it, I don’t know. Tags are heavy. Tags and hashtags. If you use one keyword that nobody else in the world who’s using so it’s unique to your video. Now suddenly, all 30 of your videos are related. If one’s playing and you’ve got a business owner that happens to find one, that thing ends and Google is now suggesting another one of yours so they’re going to watch that. Now they’re consuming all your content and they’re going, “Wow, this guy actually knows something that can probably help my business.” They click the little arrow down thing and they read the description. Make sure you got a clickable link in that description. Https://yourwebsite so that it’s clickable. When you do it, go through and make sure it works and it redirects to your business. Can’t tell you how many people have found my ways back to content me from YouTube videos. We’re still getting five or six joins a day, to Rank Daddy, from people finding the videos and it’s the same concept. They’re finding it, I make it easier for them to click and they are able to find brandonolson.com where they can PM me and ask questions and then get in the group or just join. Works the same way on SEO. Once the maps is all done out and finished, that’s, I think, another one of the trainings we’re going to put up. I’m working with another person in the group who is really knowledgeable about YouTube and YouTube ranking. We’ll probably make an add-on training for you guys, to help you with that because it’s just one more way to get in front of people. Google owns YouTube. You get a good YouTube video, it’s going to show organically in page one. I remember when I was really focused on trying to rank my agency website, I took up eight spots of page one. I took up two maps because I had two different addresses. One went to a post office and one was an actual business address. I had two websites, brandonolson.net and seo3.com. That was when Google plus was still up. I had two Google Pluses and I had two YouTube videos and like, it was plastering. Sadly, it’s rare for a business to start searching for local SEO and find people that way. I kind of gave up. I had some web 2.0’s ranked even, on page one. You can build web 2.0 websites and point other web 2.0 links at it and those will start ranking. There’s a lot of little techniques that you can use to get yourself out there, in front of people, so that you just got better odds at landing clients. That’s all it amounts to. Brandon, I just realized that you said I should have those public. I had it unlisted. I didn’t even think about that. Well, I’d put them on public. Now, if you get a business owner that says, “I don’t want that there,” then yeah, put it unlisted. Until then, you created that video, you’re just using their site as an example. I’ve never had anybody tell me, “Take my video down.” Kind of have to play that, however you feel about that. Do it. If I’m creating instructional videos and I’m using stuff that’s public information on the internet, I don’t see anything wrong with putting them on public. It’s already public, I’m just giving you tips. Something to think about. Why does a website rank at the top of Google? What has to happen for a website to rank? Needs trust. Yeah. Trust. Trust. Ultimately, actual web traffic is the strongest trigger. It would have taken trust to get it ranked to number one and now it’s got the most amount of traffic. This is why, as you go through your SEO campaign and you see that it’s so easy to take people from nonexistent or page four, five, six, seven, even three, to page one, super fast. 30 to 60 days. Now, when you’re on page one, the results got to trickle because now you got to beat the people who have actual web traffic. Web traffic, traffic coming to an actual website, people actually clicking on that and visiting the site trumps all the other search criteria. The more you put trust at it, trust will slowly overtake because now you’ve got trust, you’re on page one. Maybe you’re at six or eight or seven and you’re continuing to build trust with the process but you’re also starting to gain traffic. Now you’ve got multiple things so Google and their algorithm has to determine at some point, okay, these guys are almost break even with traffic. Your site’s a little bit more but you got a lot more trust signals so pretty soon, you’re going to bump a guy off. Yeah. Website ranks when it’s trusted. The end game is to get the traffic but you have to go through the steps. How do we get to the trust? The trust comes from the process. The trust comes, it has to be built in a logical, methodical, natural way. It can’t be gained or anything like that with Google. They have so many people questioning whether to spend a dollar to come into this program to learn because they’re afraid that what we’re teaching is shady techniques. I don’t know of any member past or present, who’s ever had a site slapped for a Google penalty or something, for doing something shady. The process brings trust. The site ranks for the words on the site. You’re building trust, Google knows what it’s about. Google is going to rank it because of the trust, for the words that are on the site and most importantly, for the meta title and the H1. Those are the two major things that tell Google what you want to rank for. What the site’s about. Many SEO guys are still under the misconception that a site ranks for the back link anchors that are pointed to that sit. They’re going out and they just massively build all these anchors that are Dallas plumber and Dallas roofer and whatever niche they’re in. It doesn’t work like that anymore. Those were off page signals but if you have too many of those, it’s obvious to Google, what’s going on. It’s obvious to us. We can look at a back linked profile and see that a site has been SEO’d because it’s not natural for 50% of all the links coming in to be the main keyword. It’s obvious what’s going on. Extensive research has been done by my team, by other SEO guys in the business, 70 to 80% of all the links coming in need to be either your brand, so your company name or a naked link, just the website. Rankdaddy.com. Whatever. Out of every 10 links, seven or eight of them have to be naked or branded. Google is so heavy on branding right now, try to squeeze the brand in the title. If you have room for your one main keyword and your company name, separated by the bar, do that because Google wants to start seeing brand mentions. Especially as the map training comes out and you’re going to see how important it is. It’s going to lend massively, to the trust factors coming into your site. Your site does not rank for the back links or the anchor text. It’s a massive flag if you just overdo that. What else? What else questions? Brandon. Yeah, Maya. In the training, Kevin mentions that if we don’t do URL of our website, we can find out if it comes up first in the searches. With the website I’m working on right now, it’s actually the website bookings.com that is first because well, it’s so big. That tells me that they’ve got more what? Pages or links? No, it’s a massively trusted site. Yeah. Yeah. But, you can beat it. I can? It’s there because nobody else has proven trust. We do this all the time. I’ve done resort things. We had a huge campaign for some resorts out by Disney and we were beating bookings.com, hotels.com and all these other things because, guess what? Bookings.com is a search engine. Okay. Google doesn’t want to give results to a search engine if they don’t have too. Cool. You have to prove you need to be there. Yeah. The other thing is, bookings.com homepage has a massive amount of trust. That’s right. That result that’s coming up is not the homepage, it’s one of the landing pages to whatever property’s on it. For sure. Yeah. It’s not as much trust. The top level domain has the trust but that page doesn’t so you only have to beat the trust that’s found on that page. Very easy to do. Okay. Brilliant. Yeah. Yep. Okay. Yep. I’ll work on that. Cool. What else? Stop me. Hey, there’s a post in the group and you’ve probably seen it. Just use the search bar. Bring on the objections. I just, I don’t know. It’s been months. I put it up there and I just said, “Hey, what are you guys running into as your prospecting?” I don’t know. There are probably 20 objections up there that me and some other guys have responded with what we actually say when that objection comes up. Look for that. Prospecting is the main thing. I mean, the process works. That’s not a question. It’s a matter of, “Now we got to get clients so we can just plug them in and make money and scale.” If we get good at prospecting and landing clients, the rest is game over because it’s literally, just plug it into the system and if you’re new, you do it by yourself. In 30 minutes, the whole month’s work for one client, and then you move on o the next one. Once you’ve got 10, 12, 15 clients now you can start looking at hiring VAs and sculpting and forming your team. Posting in UpWork for maybe SEO assistants and things like that and give them tasks and test them out. This is how I got my VA. Sakid, in the group, that you guys have seen post or reply every once in a while. I used to tag him. He’s been with me for over seven years. He started at $2 an hour. He’s in Pakistan. He now runs a team and we have offices in Pakistan. We have offices in Pakistan on the ground floor of the … I forget what building. He bought a house, a car. He’s got to be one of the highest paid guys in Pakistan. He runs a whole team there and he just started at two bucks an hour with me on UpWork and I gave him more and more responsibility. It’s real easy to take the steps in the beginning because it doesn’t take much time. Just focus on mastering and just, as much as you can immerse yourself on prospecting. Even if it’s taking other little courses or get on youtome.com for prospecting or other YouTube videos. There’s a lot of training on sales and closing and the more stuff that goes in your brain, the more that you’ll be able to use when it comes time to land a client. Even though, not that you’re using high pressured sales tactics but if you know how to deal with a client or a prospect, and how to walk them through the steps of a close so that they don’t feel like you’re trying to get them to sign their life away. It just gets easier and easier. I really, really like the video and I might need to redo it because I think it could be a little more clear. Think it’s either four or five. The five closes that are my go to closes. They guarantee … Man, I can’t even remember. I might have to pull it up. You know what I’m talking about, it’s on the blog. Episode four or five. What else? Any other questions? Yeah. I have another question about the objections post. I read it and I thought it was so good that I created a Word document with all the answers and I uploaded it. It’s in the … Oh, cool. Yeah. It’s in the group. It’s only the resources. Everybody can have a look at it. Files, in the Facebook- In files. That’s it. Yeah. Cool. There you go. That’s good. Yeah, because they were really good. You know how we sort of try to get them in and explain that we need two months for the site to reach page one? At first, I’m trying to, yeah, get them to try my services and once we get you to two months, I know they’re going to ask, “Tell me again. Why do I need to keep paying for SEO now?” I’m thinking one of the ways would be, once we’ve had a look at the competition and we’ve seen how many pages they have, how much more content and back links, I would say, we build up and we beat your competition. First, when you say … You’re probably not using this but it’s just maybe, how I heard it, it’s going to take us two months to get to page one. Right. I wouldn’t quote that because sometimes it’s slower. Okay. We got some clients that you have to just dig because they get stuck and their site doesn’t move past page two or three for some reason, for months. There could be little things on their site that Kevin will find. Anyway, but yeah. That can happen and when it does, you got to know what to say. I always, plant a seed in their mind in the beginning, not necessarily what I’m landing it but maybe after I send them the first report, after it’s been a month, I want to make sure they know how I’m doing this. I’m not going to use the PBN but I want them to know that it’s not necessarily hard work that’s doing this. They need to know that their site is being trusted, that we’re building and everything we do is to bring trust to their site. We own and maintain a network of sites that have a massive amount of trust with Google. I explain this to them so that they know because, if this ever comes up, I’m coming back to that. When they say, “Okay, I’ve been on page one for six months, why do I have to keep paying you?” Right. Yeah. That’s it. Remember when we first started the campaign, I kind of explained how we rank and hold your site there? We’re using that network of sites of ours. They’re very expensive to maintain. We add content to them. Run different hosting that not your average GoDaddy hosting, things like that. They cost a lot of money to build and maintain. We only use those sites for you. We don’t use one site and link to multiple people. That’s dedicated to you. For all of the links that come up to those sites, that’s hard cost for us, monthly. Your SEO fee is offsetting that. If you stop paying … Also, I’ve already told them that one link is like, we’d give you a thousand links all at once. If we’re six months in we they got 10 links coming out from these trusted, powerful sites that we’ve got, I ask them, “What is it going to look like if you stop paying and we delete your anchors or your links because we have to use them for another client that is paying to offset that? What happens? What’s Google going to see?” They’re going to see thousands of links leaving your site. Which is going to do what?” You get them to thinking. They’re like, “Oh yeah. No. Don’t. Let’s not even go there.” Plus, I say, “I mean, you’re paying a thousand bucks a month, you’re getting an extra 10 grand in revenue,” or what ever it is, “When do you stop that?” There’s ways to do it without threatening them. I like the reminder thing but in order to do the reminder, you have to have already explained to them how you’re doing it. I never use the word PBN because they may start looking it up and there’s so much bad press on PBNs. Oh, I see. Okay. PBNs are dangerous if you don’t know how to do it properly. Screw somebody’s site up. Yeah. Yeah. Good question. Okay. Thank you. Yeah. Some of these questions, and I’m glad we’re doing these Zooms because it’s so much more effective to hear an explained answer than to read it in a post comment. It’s hard for me to get all those words in that comment and make them make sense. Glad you guys are here. Anything else? We’re going to wrap it up. Quick question, if it’s all right. Yeah. It’s Miriam. Okay. It’s sort of a sales question, sort of. I recently spoke to somebody who right off the bat, told me he was window shopping. Just talking to a few different people, and that’s fine with me. He and I are in another group together and I thought, “Okay, let’s just spend some time getting to know this business.” Ask them a lot of questions. Give them a lot of general pointers. Then they’ll send me a proposal. After I went through in detail like steps and blah, blah, blah and at that point yeah, okay. I could send them a proposal but my gut reaction’s like, nah, I don’t want to send proposals. I’m just wondering, in the training, do you cover that? To me, I don’t want to work with somebody’s who’s like, “Ah, I got to think about it again.” We already went through your entire financials. You know that this is the only way you can do this. I don’t know. Do you cover that? Yeah. I never, ever, ever sent a proposal. I’ve never sent a contract in writing. I am as simple as, okay, it’s all back and forth. I’m answering your questions. You’re asking. At some point you’re going to ask a price. I’m going to tell you how much it is, I’m going to tell you what we do. I’m going to tell you what the SEO process is and that’s it. As soon as you say, “Yeah. Okay. Let’s do it.” I’m going to say okay. I’m going to send you an invoice. Fill out this form, which is my intake form and then I’ll send you an invoice and we’ll get started. That’s it. It’s all by email anyway. It’s it’s in the email. I don’t do formal proposals. I just tell them. There’s no point because I’m not making you sign a contract. You can literally stop whenever you want. I want them to feel like they always have a way out. Okay. Okay. Yeah. Okay. That’s a little been another question. That’s great. No contracts. Yeah. Just month-to-month. The only time I ever did a contract, we had a state wide insurance deal. I was partnering with a guy in Florida and they required it so I made him do it and we did it. All these thousand dollar a month deals are all no contract, stop whenever you want, because I want them to feel like they have no pressure and they’re not locked into something. They just need that. Even though we’re giving them that, we still remain in control because our network of incredibly powerful sites are holding their rank to the top and once they’re in month two, three, they’ve already seen their rankings launch to the top. Now they’re starting to see customers from our efforts and that’s why we’ve got a 90% retention rate, because it works. It sticks. Yep. Okay. Thank you. Good question. I was talking to my brother the other day. He’s in the group. We were talking about business and, this is going to apply to a lot of people in the group because we have such a diverse group here. It’s about branding yourself and not compromising or bending or folding or getting forced into a mold that you think some business needs you to be or act or dress or live in a certain place. He’s from Arkansas and he has this “Good Ole Boy” accent and he’s like, “I just want the type of client that I can go and we can have a beer after work.” That’s the type of clients he’s attracting. There are millions of businesses across America that want to deal with that kind of a person. If you’re that kind of a person, great. Don’t think you have to change to fit in the SEO mold. The SEO agency mold. Maybe you live in another country. Maybe you have a thick accent. Maybe your hair’s long or maybe you’re like me and 90% of the year, you wear shorts and flip flops. If a business owner’s not okay with that, that’s okay. There’s more businesses to catch. I guarantee you, there’s millions of businesses that are okay because I still know enough to 10x their business while I’m wearing my shorts and flip flops and doing all this from my iPhone. Don’t think you have to fit into a mold. Brand yourself. You look at the Rank Daddy logo, that’s me. Shorts and flip flops. I’ve gone to meetings like this and gone to clients in this and landed them. It doesn’t matter. If they have a problem with it, they’re not going to sign up and that’s great. You move on to somebody else. Just knowing that you can be whoever you are and do this business is a great feeling to me. Last thing I wanted to cover, Lebron James recently broke Michael Jordan’s record, right? I don’t know a lot of the whole stats and everything but this is about modeling someone or something that is successful if you’re trying to reach that level of success. There’s no reason to reinvent the wheel. There’s no reason to try to figure it out on your own. If you want to be successful at something, the fastest way, and Tony Robin says this, is to find somebody who’s already done it and model exactly what they did. Lebron, as a child, would buy packs and packs of basketball cards, hoping for a Jordan. He would study every aspect of Jordan’s game. Down to the way he wore his calf sleeve and turned it inside out so that the red lining showed. He studied and imitated. Drew profound inspiration from his … I’m reading this from an article that I read because it was so cool, his tongue wagging dunks. His fade away jumper. His competitive fire. The little details of the way Jordan wear his sneakers and shorts. Lebron, he admits he didn’t think he could be like Mike but yet, he modeled him. Does that mean you don’t have to put in the work? No, because he worked his butt off. Same with your SEO agency. You have to put in the work, even though you’ve got a system that you can plug into and model exactly, to get the results that so many in the group that are finding success, have done. Don’t veer. There’s no reason to make a step 3.5 and plug it in because you think it should go there. Doesn’t need it. We’ve done this on thousands and thousands of site already. It works. Follow the model. That’s it for today guys. We’re a little over an hour so we’re going to cut it there. I appreciate you guys. You find value in any of this, go to one of my YouTube videos and leave a comment like Andrea and a lot of these other guys. I appreciate you. Thank you so much for being here. I’m humbled at all of this. Love the group. I love the interaction, the engagement. Let’s keep building. Keep leaning on each other. We’ll get there. Ya’ll have a good night. Thanks Brandon. Bye. Thank you. Bye. Thank you, thank you. Thank you Brandon. Have a good one guys.

The world of Google Webmaster Tools has changed. It used to be super easy to find "Fetch As Google" or "Robots.TXT" tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This video not only shows SEO Analytics and Web Developers how to find the tools you were used to seeing in the old platform, but it shows Small Business Owners and Marketing Directors what to do when they get a "Coverage Issue" email from Google. So if you have received emails that look like this...No pasa nada. Just click "View Issue Details" and follow along to the instructions in this audio. It's all part of the plan. Google Search Console is like that second grade teacher that you loved that told you how to fix the problem you got wrong on your homework, so ultimately, you pass the test and get better. --- Support this podcast: https://anchor.fm/paulhickey/support

Don't worry, you're not alone. You're clearly smart. You're a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT - but you don't exactly know what Google Webmaster Tools is. It's fine. That's why we're here. You wonder - is it the same as Google Analytics? Is it the same is Google Search Console? WTF? Why does Google have so many tools? Let me help. This podcast explains! :) --- Support this podcast: https://anchor.fm/paulhickey/support

This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers can get from performing this action. --- Support this podcast: https://anchor.fm/paulhickey/support

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian is joined by guest-host Brian Casel. Brian runs Audience Ops, a productized service that offers all aspects of content creation for companies. Brian has been in the WordPress community for a long time, and for years has worked on creating processes around his business to enable him to get beyond a freelancer work life and into treating services like products. Before Audience Ops, he ran Restuarant Engine -- a niche WordPress site provider, where he really honed many of the processes his company still uses today -- which he sold for six figures. We dig in to why he decided to make a transformation with his businesses to be so process oriented, and how he turned that into the 30-person organization it is today, as well as the various courses and communities around Productize and Scale. Links Audience Ops Productize and Scale newsletter Productize Podcast Productize Course Restaurant Engine Ops Calendar Tropical MBA DC Sponsor: Yoast Yoast SEO Premium gives you 24/7 support from a great support team and extra features such as a redirect manager, recommended internal links, tutorial videos and integration with Google Webmaster Tools! Check out Yoast SEO Premium.

One of the top priorities of your website is ranking well in search so that you can be discovered by new visitors. Brady shares 7 tools for search engine optimization.     What's In This Session? #1. Google My Business(0:54) #2. Google Page Speed Insights(1:57) #3. Moz Local Listing Score(2:33) #4. KeywordTool.io(4:08) #5. Google Analytics(4:41) #6. Google Webmaster Tools(6:27) #7. Yoast SEO Plugin for WordPress(8:20)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-free-seo-tools-churches-ep-105/.

Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance Google Search Console (also known as Google Webmaster Tools pre-2015) is a free service, provided by Google, that lets you peek into some great information about your website. If you're not using this right now - you should be! You can use it to submit your site to Google, report on how many people are finding your website from Google, where your pages are ranking on search engine results pages (SERP). Plus, you can view how many people visit on mobile devices versus desktop computers. Check it out! YOU'LL LEARN What is Google Search Console (formerly Google Webmaster Tools) How to get your website into the Google Index faster using Google Search Console, so you can show up on search results ASAP What does Google Search Console do for you How often should you be reviewing Google Search Console Instructions on how to setup your Google Search Console account How to add your website(s) to the console for tracking and reporting How to verify your website to prove that you own it How to submit your sitemap to Google Using the "Fetch as Google" feature to trigger your pages for indexing How to see which pages you have in the Google Search Index Access Google search data to see how many times your pages are shown on the Google search engine results page (SERP) Access Google search data to see how many clicks you're getting from Google SERP Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode15

Welcome to episode 012 of The Blogger Genius Podcast. My guest is David Christopher, Director of Marketing and Growth at Tailwind, and an SEO and digital marketing expert. David and I talk in depth about what bloggers need to know to win at SEO,  and how there is serious traffic to be had on Google, if you just understand certain SEO strategies. If there's one thing I hope you take away from this episode, it is that you don't need to be technical or geeky to do SEO well, and it doesn't even take a lot of time. In this episode, we discuss what exactly Google is looking for, and how easy it is to give Google exactly what it wants. This episode is filled with quick, actionable steps you can take today to get free traffic to your site. Resources: Tailwind BigWing Interactive SEMrush MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – What Bloggers Need to Know to WIN at SEO Intro: [00:00:02] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello, everybody. Welcome to the show. Today, my guest is David Christopher. David is the co-founder of Big Wing Interactive, which is a digital marketing agency. It is on the most recommended list of SEO companies and currently, he's the Director of Marketing and Growth at Tailwind. What does Tailwind do for Pinterest and Instagram? Jillian: [00:00:32] For those of you who don't know, Tailwind is a... well, actually, here, David, why don't you share what Tailwind is because we use it, and we would be nowhere without it? So welcome. David: [00:00:44] Hi. Yes, so Tailwiind is a Pinterest and Instagram scheduling and analytics platform. Our mission is to make world class marketing easy for everyone. Jillian: [00:00:55] So we use Tailwind everyday to schedule all of our pins, to watch our growth, to be strategic, and we've been using Tailwind for years now. Jillian: [00:01:08] Anyway, David, we met about a week ago at Social Media Marketing World, and it's a very big conference in San Diego. David, you were my first friend. I was there. I was overwhelmed, and I met you and you were like this breath of fresh air. David: [00:01:28] So I'm a one-in-4000 kind of guy. Jillian: [00:01:32] Yes, you are. So the reason why I invited you on the show today is to talk about SEO, which means search engine optimization. Which is how you put content out, Google finds that content, and then Google serves it up to people who are searching. Jillian: [00:01:53] For bloggers, I would say, SEO, it just seems so abstract and difficult. Google seems like this black box. I want us to really dig in on how as a blogger, who might not be very technical, how you as a blogger should start to think about SEO. David: [00:02:17] Yes, I think that's a great topic, Jillian. I'm excited to talk about it. A lot of what I've been doing over the last many years is trying to make that specific topic more and more simple, both for myself so that I can do better at it, and for other people whom I work with. David: [00:02:36] Having to run an SEO team and a team of content marketers and tried to sort of bridge that gap. I've put a lot of energy and thought into this, so I'm excited to kind of boil it down. Jillian: [00:02:49] Great. Somehow, SEO does not seem anywhere near as sexy as posting on Instagram. David: [00:02:55] No, it's not. It doesn't, does it? Jillian: [00:02:59] And I know a lot of bloggers who therefore go, "I'm not going to dig in there. I'm just going to work on my Instagram." If you understand SEO, you can get a ton of traffic from Google for free! David: [00:03:05] Yeah. And unfortunately, the truth is that there is a ton of traffic to be gotten from Google. There's a ton of traffic, and it's extremely motivated traffic as well, because this is traffic that has a specific question, but it's turned to Google to get the answer to that question. David: [00:03:36] Google has crawled the web and it says, "Well, here are the 10 best answers to your question that exist on the web." And of course, if you're the first best answer to that question on the whole world wide web, then tons of traffic is going to come your way. David: [00:03:55] That traffic has already basically been validated that your article is awesome. So it's really a fantastic source of traffic. Those who are using it for traffic and getting traffic from it know that. What I'd like to kind of talk about is where does that start. David: [00:04:16] How do you find your way into SEO into Google traffic? The way that I find my way in is... I think of Google, I think of those people who are approaching Google. What are they asking, the questions that they're asking that I can answer. It's as simple as that, really. For SEO, ask yourself what are people searching for on Google? David: [00:04:39] And there are a few different ways to kind of come across an answer to that question. The first is by instinct. If you don't even want to touch a tool, you can do good SEO without doing any research or anything like that, just through really thinking about the kinds of questions that you hear people ask in your space. David: [00:05:06] It can really be as simple as that. Lately, I've been hearing a lot of people ask, for example, how much traffic Pinterest can send me because in Facebook, traffic is going down because they are limiting the reach of businesses. David: [00:05:23] So people are turning to other networks. Pinterest is one of the networks that is known for sending traffic. I know that people are asking the question, "Do I really need to do keyword research to validate that?" Not necessarily. I can just say, "I believe that that's what people are searching for." David: [00:05:45] The next question is, "How are they searching for it? What words are they using?" And the answer to that is, "What was it that they used when they asked you about that question? When you've heard that question posed, how do real people talk about this?" Jillian: [00:06:00] Okay, so let's say I am a food blogger. Let's say I am a niched food blogger. Let's say I am a vegan food blogger. So what I do is I sit in my kitchen, and I come up with cool vegan recipes. David: [00:06:17] Yes, so you're sitting in your kitchen, you're coming up with cool vegan recipes, you're thinking specifically about vegan food, and you're thinking about the kinds of things that people would be interested in. David: [00:06:32] It might be vegan chocolate desserts. It might be vegan bread and vegan this and that. All the different kinds of things that you know are popular and the words that people use for them. David: [00:06:48] When you're thinking about your vegan chocolate cake, you've been calling it a vegan Chocy Puff Puff. Kids love that, right? Jillian: [00:06:59] Is that a British thing? David: [00:07:01] It's not. I just made that up but it sounds frou frou. Jillian: [00:07:05] It sounds fun. David: [00:07:07] Yes. So the Chocy Puff Puff, the vegan Chocy Puff Puff, when it comes time to write your recipe up and name it, you're not necessarily going to want to call it the vegan Chocy Puff Puff everywhere because people won't be searching for that. David: [00:07:27] Because you made that up until such times as this thing really takes off, and everybody is talking about the vegan Chocy Puff Puff. For SEO, use keywords in the name, title, and throughout your post David: [00:07:36] When it comes to search, SEO, for Pinterest too because Pinterest is a search engine in many ways, you're going to want to use the words that people use. You look at your vegan Chocy Puff Puff, and you think, "How would somebody describe this?" If the answer is, "It's a vegan chocolate cake", then you have to use those words for both the naming, the title of your recipe and throughout your recipe. David: [00:08:10] One way in it is, "I want to make my vegan Chocy Puff Puff. I want to put that out there." That's one way, but the other way in is, "What are people really looking for right now? What are they really interested in?" What is keyword research for SEO? David: [00:08:29] That way, you start with what's called keyword research. I already talked to you about instinct but there are other very simple ways to give you a little bit more of a leg up. Jillian: [00:08:40] Could you just very briefly describe what a keyword is? David: [00:08:46] Okay. Yes, thank you, Jillian. Keep bringing me back to this. I like that. Okay, so a keyword is simply a word that you have identified as being key to some kind of search intent. David: [00:09:04] So somebody is searching for a thing. Let's say that your title for your recipe now is vegan chocolate cake. Well, I forgot what it was - chocy puff puff, delicious Chocy Puff Puff. Now, your keywords here are vegan chocolate cake because those are the ones that people are going to search when they're looking for vegan chocolate cakes. David: [00:09:34] Your Chocy Puff Puff, that's more of sort of a branded term. Those aren't really keywords because nobody else will ever use them. Jillian: [00:09:45] Got it. David: [00:09:45] So keywords really are words that have search intent behind them. Jillian: [00:09:53] Got it. Start keyword research with Google Auto-Suggest David: [00:09:54] So we've figured out some topics based on instinct, what we think people looking for. Another great way in to finding new ideas for keywords in different plays on things is with a tool called Google Auto-Suggest. David: [00:10:13] All that is is you load up google.com, and you start typing the words that you think people are interested in. If I was to load up google.com and start typing, if I was to start, let's try it. I'm going to load up google.com right now. I'm going to start typing vegan. David: [00:10:42] What it's showing me is a bunch of searches that people have done. It actually orders them based on how popular those searches are. So the first thing it's showing me is vegan recipes. David: [00:10:53] It says vegan diet, vegan cheese, vegan pancakes, vegan food near me, vegan breakfast, etc. This is rudimentary keyword research. It couldn't be easier. All I did was started typing a word and Google's telling me, "Here are other things that people commonly search when they search for this." Jillian: [00:11:14] So just based on that, this is the way that I think about it, I would immediately get in my kitchen and start making vegan pancakes. Do you think that's a good idea, or do you feel like vegan pancakes, because it is one of the first options or suggestions, that it is such a crowded space, that I shouldn't even try to make vegan pancakes and try to rank for that in Google? David: [00:11:42] Yes. So a part of this will depend on how strong you think you are as a content creator, and how strong you think your website is compared to other people's in this space. David: [00:11:55] Now, I wouldn't worry too much about that second one, how strong you think your website is. Because ultimately, if you can do the first one right, be the best content creator out there, then Google will, in time, respect your website and send you traffic. David: [00:12:14] The answer to that for me is you Google the thing that you're thinking about creating. Now, we've decided "Alright, we were going to do a chocolate recipe but vegan pancakes sounds really interesting. It's saying that there's tons of traffic for this so we're going to Google vegan pancakes." David: [00:12:40] We're going to look at the results. What we see is a five minute vegan pancake recipe, All Recipes vegan pancake recipe, light and fluffy vegan pancakes, how to make easy vegan pancakes without eggs and milk, and whole grain vegan pancakes. Those are the top five results. How much traffic do the top results on Google get? David: [00:13:08] That's what I would tell you to do. Look at the top five results because most of the traffic will go there. In fact, around about 20 percent of the traffic for that keyword search will go to the first results. David: [00:13:24] Each one down will get about half as much traffic as you go down that page. Those top five are where you really have to be if you want to get a good amount of traffic. I described each of those titles for each of the pieces, and did you notice how each one was slightly different? They each had something going for it, didn't it? Jillian: [00:13:43] Yes. David: [00:13:43] One was a five-minute, sounds nice and easy. One was light and fluffy. One was how to make easy ones without eggs and milk, specific about not being with eggs and milk. The other one was whole grain. Ask yourself how your content is different to stand out in Google David: [00:13:56] They've all got something going on. The question that you would then have for yourself is - It's like any marketing question really - "How am I different? How's my content different? How's it going to stand out here? David: [00:14:10] Can I make something that really does stand out that nobody else has done here, but I know that people who are looking for vegan pancakes are really going to love. Jillian: [00:14:19] So would you say that words like easy, five-minute, those kinds of things, are part of your keywords like when you're coming up with what your vegan pancake recipe will be, that you should really be thinking about, that even the word easy can be beneficial? David: [00:14:42] Yeah. So I would differentiate them from keywords because they likely won't have a ton of search intent. People might be searching for easy vegan pancake recipes, and if you believe that to be the case, then easy is then one of your keywords. David: [00:15:01] You are deliberately going to try and rank for easy vegan pancake recipes. If that's not the case, and really just going for a vegan pancake recipes, then the easy part or the whole grain part is more about positioning. David: [00:15:19] It's more about saying, "This is what I think people will be excited to click on when they see this list of recipes." We often see that with things like the ultimate guide to -. Jillian: [00:15:29] Yes, best, top, those kinds of things, I never know whether I should be using those words in my titles. David: [00:15:38] Well the answer to that is - I'm going to now explain how Google decides where to rank your piece of content. Okay, so let's say we've actually finished our recipe. David: [00:15:56] We've typed it up on the blog. We've done the very basics of SEO which I can't like neglect. I'm going to say them now and they are use the keywords in the title of the post. That's essential. If you don't do that, you won't rank. David: [00:16:14] It's as simple as that. The second one is you use your keywords throughout your post. Simple as that. Jillian: [00:16:23] Now, here's one question which is, it used to be that you would want to repeat the exact keywords like five times in the post and then I've read that Google's smarter than that and then ultimately you can mix it up a little bit. Jillian: [00:16:37] Let's say it's easy vegan pancakes that you might say these vegan pancakes are the easiest. You don't have to say easy vegan pancakes five times in your post. David: [00:16:51] Yeah. I would say that yes, the truth now is that Google's very smart at telling what your post is about. The most important thing that you can do is to actually write a post that is about that thing. David: [00:17:09] If your post really is a recipe for easy vegan pancakes, then it will be very difficult for you to write that recipe for easy vegan pancakes without the word easy, vegan and pancakes. David: [00:17:23] You don't have to worry too much about using your keywords. When you've finished your post, you might just want to check over it and make sure that you are using those words. It should be very organic, and the biggest thing that Google's looking for is that yes, the words are there but that's ultimately not what's most important. David: [00:17:46] What's going to be much more important is how people respond to your post. I'm going to get into that in a minute. You use those keywords, and I just boil it down to call a spade a spade. It's as simple as that. David: [00:18:03] Just write your post. It's about what it's about. Just write it. And when you're finished, just look over it and just say "Is it clear that this is what this is about, and we're using the words? I am? Okay, that's good enough." David: [00:00:00] Don't worry about any formulas for how many times you should use this word and that word and getting the exact phrase match and things like that. Don't worry too much about that. That's not what's going to really determine whether or not your recipe ultimately or your piece of content is in ranks. What is going to decide how your post ranks in Google is how people respond to it David: [00:18:38] What's going to decide it ultimately is how people respond to it. This is how Google has really changed in the last few years. Now, what they'll do when you launch a piece of content is they will shuffle it around in the rankings. They'll sort of show it briefly on the first page, and they'll see how people respond to it when they click through it. David: [00:19:03] And here's what they're looking for. The two basic things that they're looking for is the click through rate. When your post is in a search result, do people click on it? Do they think it's a good answer, that it sounds like a good answer which is a big part of why we spend that time thinking about what's the best position for our piece of content in amongst these other pieces of content that we know already do well? David: [00:19:37] Now if you don't have that, if yours is the fifth easy vegan pancake recipe in the list of easy vegan pancake recipes, then you are not going to have anything compelling enough to kind of shoot you up the list. You just can be another one of all of those. But now, let's think about that same list of five easy vegan recipes. What if one of them was a one minute vegan recipe? That's different. That's really easy. David: [00:20:08] What if one of them was a waffle pancake? It's an easy waffle pancake recipe. How are you differentiating? How are you going to be the one that they click on? Because what Google does is it knows the average click through rate of all the different positions. Let's say it's put you on position 2 but it's observing that you're getting more clicks than the guy who's in position 1. Well, you need to be in position 1, and so it moves you to position 1. Jillian: [00:20:44] Wow. So it is constantly testing out your content. David: [00:20:51] That's right. It's constantly shuffling its search results to see if there's a better result, basically, all of them in the order of how well people respond. The second part of this that I definitely want to talk about as it relates to exactly what I'm kind of talking about right now, is how people interact with your content, right? David: [00:21:12] So one of them is click through rate. That's whether they click on your content when they see it in a search result. The other one is dwell time. Google knows when somebody click through to your content. They know when they click back out to the search result. They obviously own their own property so they can see it. David: [00:21:35] If someone comes over to your recipe, comes back, goes and looks at a different recipe and stays there longer, that's a good sign that that other recipe actually was the better answer for them. The sort of flipside to that is if they could go over to your piece of content and they spend a long time there before either coming back or coming back and doing a different search, then that suggests that your content was really good. Google knows is how long people spend on your content David: [00:22:05] The other thing that Google knows is how long people spend on your content. Do they take a long time reading it? That's also a big one. And if they do it, if people spend twice as long reading your content as the other results on the page, then Google will favor with your content, and you'll find it raised or rising up in the rankings. David: [00:22:30] Now, one thing that we do to help with that is videos. If you have videos on the page, it tends to increase the amount of time people spend on your content but also just creating really definitive answers, really great pieces of content and also pieces of content that have related pieces of content that you can go on and keep kind of exploring out on your website or elsewhere. Jillian: [00:22:57] And I was just reading an article about this. I forgot the term but it's this idea that if you are answering the vegan pancake question and you have this great vegan pancake recipe but then you had done a vegan crepe recipe, that within your vegan pancake recipe, maybe at the bottom, you say, "Hey, if you did this easy vegan pancake recipe, check out my vegan crepe recipe." Jillian: [00:23:26] And the idea is to continue to answer the question or to continue to peek the interest of the reader with more relevant content. David: [00:23:35] Yeah. I think it's an excellent idea both in terms of recycling traffic that you already have. So you've gotten traffic and now, you're going to get additional page views from that traffic and build additional loyalty from that person. David: [00:23:48] Perhaps they'll pin that and that other recipe as well, but also in terms of that's a person who's not going back to Google. They're staying on your website so it's a sign to Google that this is a good website, that people like it there. Jillian: [00:24:02] Isn't the word authority, that Google sees you're having authority in that area? David: [00:24:13] Originally, there is this stool you might think of. Originally, it had one leg. It wasn't very stable. That leg was relevance . Google would look at your website, and it would say, "What does this website tell us it is?" and we'll rank it accordingly. What does "authority" mean with Google SEO? David: [00:24:32] Obviously, that's open to spam. Anybody can say anything is anything, and it's not really that. So they made another leg, and it's authority. Authority is: "What do other websites say about my website? Who is linking to me, and what do they know?" David: [00:24:49] If I'm a vegan blogger or a dozen other vegan bloggers linked to my recipes, then that tells Google that I'm respected within the world of vegan bloggers. That's important still today, the authority of your website, and you'll discover that Google respects you for certain topics. David: [00:25:08] If you are a vegan food blogger and then you try to write about a lesson plan for a mathematics course, you'll find that you'll struggle a lot more to rank for that because Google looks at your website and says "What do you know about mathematics?" It doesn't respect you yet for that until you've got authority there. David: [00:25:34] So authority is an important part of it as well. The challenge with authority is that it's very difficult to sort of fake or get a leg up beyond because it's based on links, and links are difficult to get. David: [00:25:56] Often, the best way ultimately to get links is to be notable and to do great work because once you've got that vegan pancake recipe up the top five vegan pancake recipes on Google, you are going to be getting thousands of people looking at it. David: [00:26:16] They're going to be searching. They're going to be sharing it on social. They may be linking to it from their own blogs when they start to write about other recipes. What we find over time is that the stuff that ranks, attracts links and it's a self-fulfilling prophecy. And so a rising tide lifts all boats, and your blogs suddenly becomes respectable by Google, and you find everything starts ranking. Should you work with other bloggers on SEO sharing links? Jillian: [00:26:43] Now, here is a question. I talked to a lot of bloggers, and one strategy bloggers are using is coming together, working within their niche, befriending their competitors, that kind of thing, and then doing this thing where they are sharing links. Jillian: [00:27:03] So let's say you and I are both vegan recipe developers, bloggers, and I have a pancake recipe. You've got the chocolate cake recipe. Let's say somehow, I say, "Well, you can turn my pancakes into chocolate pancakes. In fact, you may even want to check out this chocolate vegan recipe on this other site, on your side. I put a link to it and then you put a link to my site on your blog." Jillian: [00:27:33] Do you think that is a good strategy, especially if I know that your link is high quality? I like your recipes. You like my recipes. Should we start working together? David: [00:27:42] Yes. That's sort of the very best way to go about it. That's very organic. That's two people who know each other, who respect each other's content, sharing their audience with each other. That's exactly what Google is looking for when it looks for authority. It wants to know that you have relationships with other bloggers and that you respect this specific recipe of theirs enough to send your readers over there. So that is absolutely a great way to build authority. Jillian: [00:28:17] So as a blogger, you can be very intentional if you have a group of friends who are doing what you're doing, that you guys can work together to help each other with search. David: [00:28:28] Yeah. You can absolutely. You can even get to the level of sophistication where you're aware of all the things you would like to rank for. You're aware of where you rank for all various different things. You are reaching out to your friends to say, "Hey, I have this great vegan pancake recipe. It's stuck at number 11 at the moment. I just need a couple of links. And I think it'll be in the top five. And from there, it's the best. It will rise up like a good cake." David: [00:29:11] You can even get that deliberate where you're cherry picking the things that you want people to link to and then can using those relationships in that way. Jillian: [00:29:22] Let's say we have a post that I think is terrific. On our site, for example, we have a unicorn Easter bunny printables. They're super cute, original and I want a rank for them. So I would go into Google, and I would search for Easter Bunny unicorn printable, see where I organically am coming up. It's just like search for it and see if I am on the third page or the first page. David: [00:29:55] The thing is I would go incognito before you search for it. Google is aware of your search history. I know, Jillian, that you really like the Catch My Party website. So it's going to say, "Oh, well. Catch My Party has a piece about this, so Jillian is going to like so I'll show her that one first." Jillian: [00:30:14] That's good. David: [00:30:15] So you want to go incognito to get a more realistic view of what other people will see. Jillian: [00:30:21] Okay, so let's just go back for a second. An incognito window is a window that has no cookies, no history. Google does not know who I am. If you don't know how to open an incognito window Google it with your browser. I use Chrome so I know how to open an incognito window in Chrome. If you use Safari, just Google it. It's very easy to figure out. David: [00:30:50] That's right. Yes. Yeah, exactly. But you're right. Search for the thing that you're interested in ranking for. Look at where you currently rank, and look at the competition. David: [00:31:03] Ideally, you've done all that before you even wrote the piece of content because you were aware that there's a bunch of pieces of content out there that are about one aspect of this, but they all neglect this important aspect that you could put in your post and therefore, make it more appealing in those search results. Jillian: [00:31:25] So we've got the Easter Bunny but then we add the unicorn to it. And all of a sudden, wow, okay. David: [00:31:33] There's the little element of magic. Jillian: [00:31:35] Yes. Okay. So then I see this post and let's say after we get off the call, I'm going to go look but it's on page three. I would like to get it up to page one. So then I would reach out to some of my friends and say, "Hey, I've got this post. Do you think you could add a link to your blog somewhere, and I will then add a link to whatever you want on my blog. I'll find a relevant piece of content, and I will then attach, add it organically within the post someplace else on my blog." David: [00:32:11] Yeah. A challenge there that you'll come across is where will they link to this from that will make sense for people. If you want to try to broker that kind of relationship, it often pays to have figured that out for them. David: [00:32:29] I noticed that you wrote about a unicorn party recently, and I have this cool thing about Easter and unicorns. And so I think this will be a great piece of content for you to link to whereas if you approach your chartered accountant blogger who has a finance blog, there are going to be like, "I mean that sounds great but I really don't understand how I can make that happen for you." The value of guest posting on other people's blogs David: [00:33:01] The ultimate answer to how to make that happen for yourself is guest blogging which a lot of people use. Essentially, you say, "I'd like to come onto your blog to write a post for your blog." And this kind of usually an understanding there that in that post, there will be a couple of links to your content. It will be a post that will in some ways explain to their audience who you are and what you do. David: [00:33:31] So if you were to approach your finance blogger friend with a post about how to throw cheap parties that won't break the bank of any family, that might make sense to them. In that post, you can mention your really affordable Easter party since that's coming up, and you can mention maybe a couple of other things that need a little bit of little love. Jillian: [00:34:04] As a strategy though, is it more powerful for those links to show up and say up another party blogger's blog or my accountant's blog? Does that matter? David: [00:34:14] Party blogger's blog if possible. The reason behind that being that Google is aware of what your friend's blog is about. It will send more authority to you for party related topics if it's a link from a party related website. However, all links are good. David: [00:34:41] Another thing you should know about them is that there are diminishing returns for links from the same domain. So what does that mean? What that means is if you had the option of getting 100 links from one domain from one of your friend's blogs or 100 links from ten different friend's blogs, you should definitely go for the ten different friends because each time Google says, "Well, clearly, I already know that this website likes you. I care less about this second and third and fourth and fifth link than I did about the previous one." Jillian: [00:35:18] Right. Now, here's a question: Does it help? Let's say I link to your blog. Does that help me at all? Let's say I happen to link to your blog, and it's not quid pro quo. Does that at all affect me or am I only sharing the love with you? David: [00:35:37] Yeah, you're sharing your traffic as well and you should be aware of that. A certain number of people will click through that link and may never come back. David: [00:35:47] But other than that, it doesn't affect you to the detriment at all unless of course, you're helping your competitors to outrank you for things that you're trying to rank for. For example, a very bad strategy is to Google the thing you want to rank, read the top 5 articles and be like, "Well, these are all brilliant. I'm going to link to all of them and then send lots of authority to all the things you're trying to beat." David: [00:36:16] That's probably not a smart way to go about it, but in general, there's no real downside to linking to somebody else. I want to just mention one more way to kind of grow authority that it's in many ways the most powerful and the best. David: [00:36:34] That is to create unique pieces of content that are uniquely useful to people so much so that they can't help but reference them. So for example, we created a piece of content. We noticed that there was a really good answer out there for how often to post to Instagram, so I used our member data to answer that question. David: [00:37:01] We discovered that you get more likes, you get more followers, etc., if the more often you post. You need to post at least once a day to Instagram to really grow effectively. We had all this great data. It's a great post and so it started to rank well. David: [00:37:23] Then because everybody would google that, looking for statistics about it, looking for hard evidence and there wasn't really hardly any, and ours was the best piece for that, we started to get a lot of links. For that one piece of content on the Tailwind blog, I've never reached out to anybody to get them to link to it but we have links from Buffer and from entrepreneur.com, HootSuite, Ink.com. David: [00:37:46] We have all these great links just because it's the right piece of content that lots of people need to reference for other pieces of content they're writing. Jillian: [00:38:01] So if you can answer a question that nobody else can answer or nobody's thinking to answer, that is a sweet spot to be. David: [00:38:10] Yeah, or just answer it in a better way. That doesn't necessarily have to be a question that requires data. It can be all sorts of different things. But yes, that is a very solid way to build authority. Can Yoast help your SEO? Jillian: [00:38:25] I love that. So can we talk about tools? Can we just circle back to Yoast for example which is something that many bloggers use. It's Y-O-A-S-T. David: [00:38:36] Right. Yes. So WordPress is built today in such a way that your website will be search friendly. In the old days, this was not necessarily true. The title of your blog post would be your URL and your H1 and you're all of this technical stuff. David: [00:39:02] But today, it more or less is a should, and Yoast will kind of give you a little bit more control and a little bit more assurance that that is taken care of for you on your WordPress blog. David: [00:39:15] We use it, and it gives you a little bit more flexibility as well. There are some different things you can do but it's not the answer to how you do great SEO. David: [00:39:26] The answer to how you do great SEO and rank well is that you're writing about the things people are interested in or yours is the best piece of content out there so Google can't help but rank you at the top because it wants to send people to the best. Those are the two main things. Jillian: [00:39:44] So Yoast is like guard rails but the real thinking is before you even write the post. David: [00:39:54] Yeah. Yeah. Jillian: [00:39:56] Yoast will keep you within the parameters of like, "Yes, all the keywords are there." But it's really you being that person stepping back and saying, "What are people searching for? What kind of content should I be creating?" Jillian: [00:40:12] And this is, I think, a really good thing to highlight which is if you are a vegan food blogger, yes, you should be blogging about those things that are really interesting to you. You love chia seeds and so you're going to blog about that but also to step back and go, "Okay but I have a community of people. What are they interested in?" It's a combination between what I'm interested in and what they're interested in. David: [00:40:44] Exactly. Yes. Jillian: [00:40:45] Because otherwise you're just blogging in a vacuum. David: [00:40:49] Yeah. That's exactly right. Yeah, and ultimately, kind of where we are now is that SEO is informing our strategy in a big way. Jillian: [00:41:04] What do you mean by that? David: [00:41:05] What I mean by that is that we have a very good understanding of all of the things that people are looking for in our space. We often write to fit those needs. We also sometimes write because we think people should know about this or this new thing happened. It's not all about the search traffic but the search traffic tells you what people are interested in. I mean, you would be crazy not to pay attention to that. Tools to help with SEO Jillian: [00:41:41] What tools? I know that there are some expensive tools. One is SEMRush which has been recommended to me by you and others but that is a really expensive tool. I think it's like $99 a month. But are there cheaper ways to 80-20 this, to get at the stuff that's really going to help you? David: [00:42:04] Yeah. So I mentioned Google auto-suggest and of course, Pinterest also has an auto-suggest tool where you start typing keywords in, and it will suggest other keywords they're related. So those two are very simple and very free. Google Keyword Planner is another tool which is essentially free although you need to have an active campaign, an active Google Adwords campaign, which basically means creating one and pausing it. David: [00:42:34] You're actually using Keyword Planner Tool. It used to be free. That's not great but there it is. It's a bit of a bare back tool but essentially, what you do is you type in a keyword and Google will say, "Here are a bunch of keywords that we think are similar to this keyword and how much traffic they get every month." David: [00:42:59] So it's best in my opinion for what your idea is but you're not quite sure which way to go with it. So I know that this is a vegan pancake recipe. But should I go for vegan waffles recipe or vegan pancake recipe because I think both are good and really this could be either? Which has more traffic? Google Keyword planner will tell you, "Well, the pancake recipe one has a thousand searches a month and the waffles have 50 searches a month." So you should do the pancakes. Jillian: [00:43:42] Got it. Even though that will be probably more competitive. David: [00:43:46] Yes that's right. That's a decision for you to make. You could maybe look at the waffles, and nobody's written about that. You're sure you could be number one. Get a little bit of traffic. That's kind of a choice for you. Jillian: [00:44:02] Oh, wow. Well, I love that you've been able to get in the mind of Google, because again, I think that SEO, as a blogger, can feel scary. Here's a question which you hear about: The algorithms are changing. Has it stayed consistent in terms of how to think about creating content or is it ever-changing kind of like a Facebook algorithm or those kinds of things? Given that you've had experience for a while now in SEO, what would you say? David: [00:44:38] Yeah. So after 10 years of this, there was a time when things were very different. I mentioned that stool. I was building that stool. We got two legs. In the third leg is what I was telling you about how people engage with your content, the click-through rate and the dwell time. David: [00:44:58] That's a new leg to this tool that happened probably four years ago now. But since then, it hasn't really fundamentally changed. Now, it's dual. It's there. It's sturdy. They don't really need to change it. Today, because they dialed right in on, they managed to dial right in on, what's the best piece of content or what piece of content are people responding to best? That's pretty robust. David: [00:45:34] They don't really need to change that. That makes it really simple. I actually think that it's a wonderful time to do SEO. Not if you're a technical kind of nerdy, trying to hack the system kind of guy, but if you're, "I want to create something really valuable for people, and I want to do great content." David: [00:45:54] It's a great time because you know that if you can create something really unique and wonderful that people are going to respond to, that if you can get it on that first page, Google will take care of the rest and kind of figure it out and push it up for you. How quickly does your content start to rank in Google? Jillian: [00:46:13] Oh, sorry. I have one last question which is how quickly do things change? I post my vegan pancake recipe. How quickly would it start to rank? Let's say I ultimately get it into that number one spot. How long will it stay there? David: [00:46:35] Great question. Yeah. So how quickly Google becomes aware of your piece of content? It kind of depends on how high profile it is. So if you have a high profile website, Google may come and look at it every day. David: [00:46:58] Most blogs, probably every three days. So let's say you post something, and you don't do anything specific to alert Google to that. Within three days, there's a good chance that your piece of content will be in Google's index. And then how long will it stay ranking highly if you manage to get a ranking highly? David: [00:47:21] Well, it's Darwinian. It depends on how evergreen, how relevant it stays. It depends on whether other things come out there are better than it. If these things happen, then you'll find your content slipping down the search rankings. The opposite to that, generally what I find to be the case, is when you're investing in your content in a meaningful and consistent way. David: [00:48:00] What happens is that a rising tide lifts all boats where now, you've got hundreds of pieces of content that are ranking in search engines across the board. Each of them is occasionally getting a new link which means a new link to your blog. Google is saying "Oh, this website's kind of more important than it was before." David: [00:48:25] All of your content is sort of rising up the rankings. That's sort of the ideal situation but once something is ranking well, assuming that nothing else jumps in that is far better than it, it can rank for years. That's really the long term power of Google. It's the accumulated traffic that you get by adding another piece of content that every month is going to send a thousand people to you and another piece and another piece. Pretty soon, you're looking at tens, hundreds of thousands of people every month coming to old pieces of content through Google. Jillian: [00:49:03] I keep saying this is the last question but this is mine. We have been at this for a long time. We have a lot of old content. Should we be going back? Let's say it's almost Easter, should we be going back to our old Easter posts and refreshing them, reposting them or doing something to them to hopefully get them to rank higher? Maybe, it's like a lost piece of content somewhere. What is your thought about that? Jillian: [00:49:35] Yeah, it's possible. It's all something that I've done a lot of. I'm just personally more orientated towards creating something new especially in a situation like yours where you have a big back catalogue. I think it depends on how much low hanging fruit there is. David: [00:49:56] If you think you have a big back catalogue of stuff that is not using keywords for example, then there's probably a huge benefit to go back in and kind of sort of work on them. But if for a long time, you've been aware of SEO and you've been using keywords to the best of your ability, then going back to visiting those posts probably isn't going to have a lot of advantage to it. What is Google Webmaster Tools? David: [00:50:23] One thing that you could do is Google has a tool called Google Webmaster Tools which you can set up. You can google how to set that up. It has a dashboard that tells you all of the things that you rank for in Google, where you rank for them and how many clicks you've gotten from them. It's very useful. David: [00:50:46] One thing you could do with that is you can use that to say, "Okay, export of all of that. In a spreadsheet, I'm going to see everything that I rank on the second page for. Those might be low hanging fruit for getting links to them or maybe tightening up the SEO. David: [00:51:06] Maybe you really didn't use, maybe use one of the keywords but not the other one and really, if you've used both, you think maybe you could jump onto that first page break. So identifying the low hanging fruit is really the key if you're going to start looking at your back catalog. You could drown in all that content. It could take forever. Jillian: [00:51:26] Right. And if you're in page 50 of something, to get it to page 49 is not going to help you that much whereas if you could get your content from page two or page three up to page one, the benefits are exponential. David: [00:51:41] Yes. Thank you for spelling that out. That's exactly right, Jillian. Jillian: [00:51:44] Okay. Well, that is super helpful. David, I have to say, this has been so enlightening. I have learned so much. I thought I knew a lot but just you spelling it out in such an easy to understand way. I have so many ideas right now in my head. David: [00:52:03] Oh, good. Wonderful. I couldn't have gone better then. Jillian: [00:52:07] I hope to have you back on the podcast so that we can do a part two and even dig a little deeper. David: [00:52:13] I don't really know anything else, unfortunately. I'll have to learn something. Jillian: [00:52:16] All right. Thank you for being on this show. David: [00:52:24] Alright. Thank you, Jillian. I look forward to a follow up. Jillian: [00:52:28] If you're seriously trying to grow your followers on Instagram, Facebook, Instagram, Pinterest and also grow your email list, definitely check out MiloTree. It's a pop-up you embed on your blog. It pops up and asks your visitors to follow you on social media or subscribe to your list, and it really works. Jillian: [00:52:50] It's easy to install. We offer a WordPress plugin or just add a symbol and a code. It's Google-friendly on mobile so you don't have to worry about showing pop-ups on mobile. It is lightning fast and will not slow your site down and if you act now, you can try it out for 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. In this episode, Brian and Brian discuss the power of network effects and how they relate to WordPress’ increasing market share and maturity. WordPress has recently hit two major milestones, turning 15 years old and reaching 30% market share of the top 10 million websites, and we spend this episode reflecting on the innovations that brought us here and where innovations are likely to occur over the next 10 years. We’ve come quite a long way in these 15 years. From the famous 5-minute install to being entirely pre-installed. From a supportive band of volunteers and vast ecosystem of free software to the commercially supported and highly-polished products that exist today. There is a lot about WordPress to be thankful for, and a lot of great things that will exist in the future because of it. And you can hear a bit about all of that on this episode of the Post Status Draft podcast. Links The Power of Network Effects Mel Choice's LoopConf presentation on Customizing the Future Sponsor: Yoast Yoast SEO Premium gives you 24/7 support from a great support team and extra features such as a redirect manager, recommended internal links, tutorial videos and integration with Google Webmaster Tools! Check out Yoast SEO Premium.

If you aren't looking at the Google Search Console (formerly known as Google Webmaster Tools) you should be.

Die Google Search Console hat vor einiger Zeit die Google Webmaster Tools ersetzt. In dieser Anleitung demonstriere ich, welche Informationen Du für SEO in der Search Console ablesen kannst. Außerdem zeige ich am Beispiel unserer eigenen Website worauf ich bei der Auswertung insbesondere achte. Welchen Fehler die meisten Webmaster bei der Einrichtung der Google Search Console machen, erfährst Du in der 148. Folge von SEO-Driven. Wie viele Properties hast Du für Deine Website angelegt?Case Study:Wie wir mit SEO-Driven Content Marketing die Sichtbarkeit unseres Kunden in nur einem Jahr verzehnfachten. Jetzt nachlesen:http://ift.tt/2zNyixTÜber SEO-Driven:In SEO-Driven kommentiere ich, Christian B. Schmidt, die News, Trends und Erfolgsfaktoren in SEO, Online Marketing und mehr. Hier findest Du alle Folgen: http://ift.tt/2wewldLÜber Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:http://ift.tt/2zOXwvYMehr von mir im Netz:http://ift.tt/2j12cqxhttps://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttp://ift.tt/2zOXwMuhttp://ift.tt/2j0xX36http://ift.tt/2zOX010Vollständiges Impressum:http://ift.tt/2jFuV88 Folge direkt herunterladen

Cloud Wise Joe and Co-Host Chauncey help businesses make the internet work for them, and not against them. In this episode, Joe elaborates on advice from Yoast, Google web geniuses, about getting your business found online. As well, the two talk about what site links are and why they're important to grow your business. Google Webmaster Tools: http://bit.ly/2xBhk75 Yoast SEO - the #1 WordPress SEO Plugin: http://bit.ly/1LmI9wg Joost CEO - Yoast: https://twitter.com/jdevalk

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by the creator and editor of Post Status, Brian Krogsgard, and this week's guest host, Joe Casabona. Brian and Joe discuss the way they have learned WordPress over the years, and how they’ve gone about sharing and teaching what they’ve learned. They focus mostly on front-end parts of WordPress development. Links WP in one month Casabona.org How I Built It WesBos.com Sponsor: Yoast Yoast SEO Premium gives you 24/7 support from a great support team and extra features such as a redirect manager, recommended internal links, tutorial videos and integration with Google Webmaster Tools! Check out Yoast SEO Premium.

In dieser Woche erläuterte ich, wie ich bei einer SEO Analyse vorgehe und welche Tools ich dabei nutzen. Dabei bin ich sowohl auf die Sichtbarkeit- und Keyword-Analyse, also auch auf Onpage SEO, Backlinks und Google Webmaster Tools eingegangen. In dieser Folge fasse ich die Woche noch einmal zusammen. 213 SEO-Tools im Vergleich: Wir haben 231 SEO-Tools zusammengetragen und übersichtlich kategorisiert. Da ist mit Sicherheit mindestens eines dabei, dass Du noch nicht kennst und heute noch ausprobieren kannst: http://digitaleffects.de/seo-tools/ Über den Podcast: Im SEO-Driven Podcast kommentiere ich, Christian B. Schmidt, die News, Trends und Erfolgsfaktoren in SEO, Online Marketing und mehr. Hier findest Du alle Folgen: http://www.cbschmidt.de/podcast/ Über den Autor: Mein Name ist Christian B. Schmidt und ich bin ein Berliner Online Marketing Experte mit über 15 Jahren Online Marketing Erfahrung und mehr als 10 Jahren Berufserfahrung als Online Marketing Berater. Mehr über mich findest Du hier: http://www.cbschmidt.de/cbs/ Mehr von mir im Netz: http://www.cbschmidt.de/ http://digitaleffects.de/ http://www.omlounge.de/ https://www.facebook.com/cbschmidt.de/ https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt

Today's question comes from Matthew, who has a question about developing routines around online business metrics. Which metrics do I find the most important? Which are my favorite tools for monitoring performance? Do I have any daily, weekly, and monthly routines for analytics? Do I delegate analytics to your team? In this episode, I mention Google Webmaster Tools. Learn more at https://www.google.com/webmasters/. I also mention my new course, Smart From Scratch, which opens next week! Learn more and enroll at http://www.smartfromscratch.com/. Do you have a question about online business metrics? Record it at http://www.askpat.com/. Thanks to our sponsor, Design Crowd. To learn more about working with their designers, go to http://designcrowd.com/askpat.

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and this week's special guest host, Diane Kinney. Diane is a web professional and solo practitioner based in Florida. She’s writing a book with Carrie Dils called Real World Freelancing, and I thought it’d be fun to chat with her about freelancing. Links and Topics Real World Freelancing The Versatility Group, Diane's primary business How much should a website cost? DianeKinney.com, a blog in development. It will focus on business topics, WordPress, and beyond Sponsor: Yoast Yoast SEO Premium gives you 24/7 support from a dedicated support team and extra features such as a redirect manager, tutorial videos and integration with Google Webmaster Tools! Go to yoast.com for more information, and thanks to Yoast for being a Post Status partner

The Dirty Truth About SEO Companies What was discussed? Quote of the day: “If you try and lose then it isn't your fault. But if you don't try and we lose, then it's all your fault.” - Orson Scott Card Searching for a new SEO company? Here are some scummy SEO tactics that you should look out for: Using Old Techniques If companies are talking to you about getting lots of forum links, mentioning how they'll create web 2.0s, or if they start talking about spinning content – don't continue the conversation. These are outdated techniques that aren't in practice anymore. They can also cause your search engine rank to drop significantly. Not Optimizing Your Site If they don't mention on-page SEO, run the other way! Optimizing your on-page SEO can significantly increase your search engine rankings. Often, a bad SEO company won't even look at this even though it's one of the first things that you should do. Using Sales Tactics If they're using sales tactics that revolve around pressuring you into a decision, they're most likely not a great fit. Sales tactics like this involve telling you that there's only one spot left, pressuring you into buying their product, telling you they can only take on one more client, or lowering the price even more after you've rejected them. If they lower the price and use these tactics just to try and close you, how much effort will they put forth on your campaign? Ask yourself where you think their priorities lie. Not Asking for Access You have to trust your SEO companies to give them these logins, but your SEO company should be asking for logins or access to these sites. If they don't ask for this information, they won't have the information necessary to work on your campaign and are most likely using outdated tactics. There's a lot of valuable information on Google Analytics, Google Webmaster Tools, Google My Business, and Google Adwords (along with any other sites that you use in reference to your site) that SEO companies need access to make adjustments. If they don't mention any of the above, steer clear. Saying You Need a New Site If they tell you that you have to build a new website and it's going to cost X amount of money, don't just do it. Seriously consider why you would need a new website, and be sure to ask pointed questions to get this information out of them. Often, you won't need to build a new website. If they don't have a good reason for why you should build a new website, you should probably avoid them. If your website is properly optimized, you most likely don't need to build a new website. If you have an older website that's not properly optimized, you can consider it, but definitely, look into it. If they're just trying to get you to build a new website so they can get paid more, it's probably time to find a new vendor. Head to http://titanwebagency.com/seo and pick up our free report that talks about some of these tricks and others that SEO companies will try to pull. It'll educate you on what to look for and what to ask so you can ensure that you're hiring the best business to reach your goals. If you need assistance with finding the right SEO company for your needs, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/102 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Need Someone To Blog Business Owner and Blogger Jen Miller explains why website reporting matters and how tracking viewer response can increase conversion and engagement, while sharing an overview of Google Analytics and Google Webmaster Tools, all in under ten minutes.

Does your website get your practice phone ringing? What makes a website good? How do you make sure your website is working for you? In this episode I chat with Jon Hollenberg. Jon runs a web design business called Five by Five. He is the author of "Love at First Site - A No B.S Guide To Getting Your Website Firing". Jon started life doing web design but now leads a team of talented designers, developers and content marketers delivering powerful web solutions. He works with small to medium business owners to make them a rock star online. The ultimate result is a website that generates gets the phone ringing your inbox full of enquiries. With over 18 years experience Jon has delivered over 1,000 websites working with brands such as Qantas, Jetstar and Jeep, Chrysler and Dodge. In this episode we talk about: The technical elements of a good website Why Wordpress is one of the best website software on the market Things you should look for in a host What are the current design element trends Why you need to be intimately familiar with the client journey How to brief a designer What content you should be putting on your site How to measure the success of your site with Google Analytics The importance of Google Webmaster Tools and more. Find out more about Jon Hollenberg Website www.fivebyfive.com.au LinkedIn https://www.linkedin.com/in/jonhollenberg Twitter: https://twitter.com/fivebyfiveweb

What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you're set up. Go to https://www.google.com/webmasters/tools to learn more

Hoy hablo sobre técnicas básicas de link building, es decir, formas de conseguir enlaces de otras webs o blogs hacia nuestro blog para subir posiciones en Google. Estas técnicas se deben aplicar una vez tengas el SEO onpage (el SEO de tu blog) perfectamente optimizado y no antes. Plugin de SEO para Wordpress: Yoast SEO Comprobar la velocidad de carga del blog: https://developers.google.com/speed/pagespeed/ Link building interno: Enlaces que puedes crear en tus artículos hacia otros artículos de tu mismo blog. Para revisar enlaces rotos (error 404) puedes usar la herramienta: Google Search console (antes Google Webmaster Tools): https://www.google.com/webmasters/tools/home Herramientas SEO: http://www.borjagiron.com/seo-google/las-mejores-herramientas-seo/ Crear infografías para conseguir enlaces: https://piktochart.com/ Tipos de enlaces: nofollow y dofollow. Los nofollow son buenos pero no pasan autoridad, por tanto son menos importantes para Google. Los dofollow son los que más peso tienen para Google ya que parte de la autoridad del blog o la web de otigen se pasa a la página a la que pone el enlace. Comprar enlaces: https://www.publisuites.com/aff/a43add0ce241805badb902f1bf48574ef7970247/ (enlace de afiliado para obtener promoción) Comprobar evolución y penalizaciones de una web o blog: https://www.sistrix.es/google-updates/ Comprobar evolución del tráfico: https://www.semrush.com/sem/?ref=15120411 (enlace de afiliado para obtener promoción) Comprar enlaces en medios de comunicación: http://www.comunicae.es/?referal=JBR8LJKM (enlace de afiliado con 30€ de descuento) Técnicas de post de invitado. Enlaces en directorios. Enlaces en comentarios. Enlaces en perfiles sociales. Revive old post: Para automatizar publicaciones en redes sociales. http://themeisle.com/plugins/tweet-old-post-pro/?ref=5467 (enlace de afiliado para obtener promoción) Cómo hacer link building en 2016: http://www.borjagiron.com/seo-google/como-hacer-link-building-en-2016/ Podcast creado por Borja Girón http://www.borjagiron.com/podcast El podcast "SEO para bloggers" se emite lunes y viernes a las 12:00 del medio día (hora española). Canción: Scott Holmes - Inspiring Corporate

Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work) 7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this) 8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number. 9. Load up your WordPress ping list 10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 2 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #34: Using Google Search Console Effectively Part 2 – On-Page SEO appeared first on Bamboo Chalupa Podcast.

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 1 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #33: Using Google Search Console Effectively Part 1 – Technical SEO appeared first on Bamboo Chalupa Podcast.

One of the most common questions I get from veterinary professionals is, "Is my website good enough?" It can be difficult to know when it is time to redo your site, especially if you don't know anything about programming or building websites. That is what this episode is all about, how do you go about finding the right person or company to help build your veterinary practice's website. This week's episode is pretty cool, because I have my twin brother, who has been a professional web developer, software developer and mobile app developer for a decade now, and he helps us go over exactly what you should think about if you are considering changing up your practice's website.  Barrett Breshears, who you can find @barrettbreshear on twitter, currently works as a self employed IOS developer building mobile apps for businesses and start up all around the world. He's also built many websites for large and small sized companies and so I've been wanting to have him on the show for quite a while so that he could share some insight with my audience since I always get questions on how to find a web developer.  So how exactly should you know what to get, and once you know what you want, how much should it cost? The whole experience of trying to get a new website can feel a lot like applying for auto financing and buying a car, how do you know if you're getting ripped off or not? We cover things from how to know when you need a new website to how to find the right web developer for your veterinary practice. We also discuss how much typically websites should cost and the best ways to know if your developer will actually be able to perform.  One of the most important pieces that we cover in today's episode is making sure that you know what you want done so that you can get an accurate bid. The items that you absolutely need to know are: how many pages you want made, what kind of features you want to have, and how the site should function once it is complete. Having a clear idea of exactly what you need done and getting everyone to have the same scope for the project is a good way to make sure your new site gets done quickly and doesn't go over budget.  Although Barrett doesn't build veterinary websites anymore, you can still ask him questions via twitter @barrettbreshear  Items mentioned in this weeks episode:  Test your site speed: http://tools.pingdom.com/fpt/  Google Webmaster Tools: http://www.google.com/webmasters/tools   

In today's episode of Internet Marketing Thursday, Virginie Dorn, CEO of Business Website Center and I continue our SEO conversation. We'll be talking about "Quality Guidelines" as outlined by Google Webmaster Tools. Ryan Perry founded Simple Biz Support, Inc. in 2009 to help small business owners increase sales through Google search. Follow me on Facebook Do you Tweet? Check me out on Google+ Business get's done on LinkedIn

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and John also share arecent video by Matt Cutts explaining that automated content in their search results is "Against Google Guidelines".

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and John also share arecent video by Matt Cutts explaining that automated content in their search results is "Against Google Guidelines".

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and John also share arecent video by Matt Cutts explaining that automated content in their search results is "Against Google Guidelines".

Webcaming options, reading Office 2007 files, deleting Facebook account, Profiles in IT (Inder Guglani, co-founder Guru.com), Websites of the Week (Google Analytics and Google Webmaster Tools), Stratford.edu traffic analysis (traffic from 44 countries, 72% use IE, 84% have broadband), Webmaster Tip of the Week (use 301 redirects when changing website content map), Google shows that Facebook is most trafficked site, FCC to relassify broadband (shifting classification to enforce Net neutrality will have adverse impact on innovation), and landing a tech job (select a tech project to complete at home, act like a pro even before you are employed. This show originally aired on Saturday, May 29, 2010, at 9:00 AM EST on WFED (1500 AM).

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