eCommerce Cultivated

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An eCommerce podcast dedicated to helping luxury brands elevate their online store. We dive into the world of luxury eCommerce and cultivating high-end experiences that match your high-end products and brand. Hosted by Karen, founder of The May Creative, eCommerce strategist & Shopify Expert for luxury brands.

Karen Howell


    • Mar 24, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13m AVG DURATION
    • 42 EPISODES


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    Latest episodes from eCommerce Cultivated

    5 Ways to Build Brand Loyalty For Your Luxury Brand

    Play Episode Listen Later Mar 24, 2023 10:00


    The businesses that withstand the test of time all have something similar: brand loyalty.Building brand loyalty takes strategy, intention, and time.If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you. Inside the episode, I'm going over the importance of building brand loyalty for your luxury brand. So you can have a sustainable business no matter what happens in our fluctuating economy.Put on your favorite headphones and listen.Full Show NotesSee the full show notes here ⇠About eCommerce CultivatedeCommerce Cultivated is a podcast for modern luxury brands ready to elevate their product-based business with aligned & sustainable strategies that grow and scale their business.About The May CreativeThe May Creative is a strategy-first luxury branding and Shopify design studio that helps modern & ambitious brands rebrand & elevate their eCommerce experience to attract high-end customers, build brand loyalty, and increase sales conversions. Visit themaycreative.com for more details.Complimentary Luxury GuideDownload the complimentary guide for luxury brand founders on the 7 Facets to a Successful Luxury eCommerce Experience and discover what core elements you need to build a remarkable brand. Cheers!Karen

    How to Build an Online Community Around Your Luxury Brand

    Play Episode Play 16 sec Highlight Listen Later Dec 12, 2022 11:47


    There is power in having a community. If you've wanted to learn more about how to build an online community around your luxury brand. Then you'll love this episode; inside, I go over what you need in place to attract the right audience. How do you decide on which platform to use and what are some best practices to ensure that your community thrives? Let's Work TogetherAre you ready to elevate your eCommerce experience? Explore The Luxury eCommerce Experience™, a 4-phase luxury strategy & design engagement to help you build brand loyalty and increase product sales on Shopify.Full Show NotesSee the full show notes here ⇠About eCommerce CultivatedeCommerce Cultivated is a podcast for modern luxury brands ready to elevate their product-based business with aligned & sustainable strategies that grow and scale their luxury brand.About The May CreativeThe May Creative is a luxury eCommerce consultancy that helps modern luxury brands build more brand loyalty & increase product sales on Shopify. Using an exclusive 4-phase luxury strategy & design engagement that includes: reimagining your luxury branding, creating a sophisticated Shopify website, and elevating your Klaviyo email marketing. Visit www.themaycreative.com for more details.Complimentary Luxury GuideDownload the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.Cheers!Karen

    What Do Luxury Customers Want Before They Buy?

    Play Episode Play 15 sec Highlight Listen Later Oct 8, 2022 7:00


    It can often feel like a mystery, how do you even find luxury customers? Before asking that question. The more important question to ask is what do luxury customers want before they buy?You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are not the same as the average customer and if you neglect to speak their buying language. You'll struggle to clearly communicate that your products are designed for them. Let's get into the details of what motivates luxury consumers, HENRY's, etc to buy higher priced goods.Be sure to follow the podcast, eCommerce Cultivated wherever you listen so you don't miss an episode.Download the complimentary guide on 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business. Read the rest of the show notes.Download the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.

    5 Elements of Building A Strong Luxury Brand

    Play Episode Listen Later Sep 11, 2022 9:28


    Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products?Join me as I discuss what are some essential elements you need to have in place to build a more memorable experience. Plus get real-life examples of brands that built strong brands that still exist today.Be sure to follow and leave a review wherever you are listening.Get access to the full show notes here.

    Welcome to eCommerce Cultivated

    Play Episode Listen Later Sep 10, 2022 1:01


    eCommerce Cultivated is a podcast for modern luxury brands who are ready to increase their product sales by elevating their eCommerce experience. I'm your host, Karen, a former 10+ year retail expert for large multiple 7 & 8-figure companies. Now founder & eCommerce expert of The May Creative, an eCommerce consultancy that helps modern luxury brands increase their product sales by creating an elevated eCommerce experience with a timeless brand, sophisticated website, and email marketing experience. Don't forget to follow and join our email list for additional insights & exclusives.Cheers!Karen

    How to Grow Your Email List As An eCommerce Brand

    Play Episode Listen Later Mar 9, 2022 8:32 Transcription Available


    Part of having a great customer experience is to communicate with your customers and potential customers on a regular basis. But how do you get people to your email list so you can maintain an ongoing relationship? Join me as I give you some ways to grow your email list and more!Resources MentionedBankable Email Marketing™ CourseJoin the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletterWork With MeReady to elevate your online store experience?Explore Shopify ServicesExplore Klaviyo ServicesView the show notes 

    How to Choose The Best Email Marketing Platform For Your Shopify Store

    Play Episode Play 18 sec Highlight Listen Later Mar 3, 2022 27:03 Transcription Available


    Let's chat about choosing a great email marketing platform for your Shopify store. Email marketing is a great way to have direct access to your customers without the fear of being restricted by an algorithm. In this episode,  you'll learnThe importance of email marketingGet a story of what happened when IG shutdown my accountFind out my recommended tools to communicate to your list and more!Resources MentionedFlodesk (get 50% off)KlaviyoBankable Email Marketing™ CourseJoin the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletterWork With MeReady to elevate your online store experience?Explore Shopify ServicesExplore Klaviyo ServicesView the show notes at https://www.themaycreative.com/best-email-marketing-platform-for-shopify/

    Welcome to eCommerce Cultivated

    Play Episode Listen Later Feb 18, 2022 1:04


    eCommerce Cultivated a podcast for women-led product-based business owners who want to grow and scale their business on Shopify.Join the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletterCheers!Karen

    Branding 101: Branding For eCommerce Businesses

    Play Episode Play 15 sec Highlight Listen Later Nov 22, 2021 11:41 Transcription Available


    An important part of your business is your brand. I'll be going over what is branding and its importance for eCommerce brand owners. Plus some common myths about branding that will help you have a solid brand foundation.Join the community: https://www.themaycreative.com/cultivated View the show notes at https://www.themaycreative.com/branding-for-ecommerce-businesses/

    What Is Product Proof of Concept & How Do You Get It?

    Play Episode Listen Later Oct 5, 2021 11:16


    One of the steps each eCommerce brand owner must take is to prove they have product that will sell. This is where product proof of concept comes in. Before going all in and investing thousands of dollars into resources, a website, etc. You need to know if people actually want to buy what you are selling and not just your friends and family. But from strangers who don't know you quite yet.  Listen as I go over this important topic.Show notes: https://www.themaycreative.com/product-proof-of-concept

    Taking a Summer Break

    Play Episode Listen Later Jul 8, 2021 1:24


    eCommerce Cultivated is taking a Summer break. Tune in to learn how to receive ongoing insights to scaling your luxury business.Stay connectedthemaycreative.comthemaycreative.com/elevatedSupport the show (https://www.buymeacoffee.com/tmc)

    7 Klaviyo Flows That Can Maximize Your Online Store Sales

    Play Episode Listen Later Jun 24, 2021 14:23 Transcription Available


    Email marketing is still one of the best ways to stay connected with your customers.As an eCommerce store owner, a great email marketing provider is Klaviyo. In this episode, I'll be going over some important Klaviyo flows you can implement to help you maximize sales. See the show notes: https://www.themaycreative.com/klaviyo-flowsSupport the show (https://www.buymeacoffee.com/tmc)

    How to Prepare for 2021 eCommerce Holiday Season

    Play Episode Play 15 sec Highlight Listen Later Jun 9, 2021 20:43


    Are you getting ready for the 2021 eCommerce holiday season? Yes, I know it's early but as retailers you have to be months ahead. So if you haven't started planning or you are planning now. This episode is for you. Show notes: https://www.themaycreative.com/prepping-for-2021-ecommerce-holiday-season/Support the show (https://www.buymeacoffee.com/tmc)

    eCommerce UX Best Practices For Luxury Brands

    Play Episode Listen Later May 13, 2021 29:30


    Ever felt like your overall customer experience could be improved? Or how about you just wanted to take things up a notch for your customers? In this episode, I'm going over eCommerce UX Best Practices for Luxury Brands. View the show notes: https://www.themaycreative.com/podcast/ecommerce-ux-best-practices-for-luxury-brandsSupport the show (https://www.buymeacoffee.com/tmc)

    Shopify Site Speed: How to Make Your Store Faster

    Play Episode Listen Later May 6, 2021 16:42


    Have you been wondering how you can improve your Shopify site speed? Maybe you 're experiencing longer load times. Load times that could interrupt your customer experience and cause lost sales. In this episode, I'm going to give you some ways you can optimize your Shopify website for faster speed. View full show notes: https://www.themaycreative.com/podcast/shopify-site-speedSupport the show (https://www.buymeacoffee.com/tmc)

    eCommerce Cultivated - Podcast For Luxury Brands

    Play Episode Listen Later May 5, 2021 0:26


    Welcome to eCommerce Cultivated where we discuss elevating your luxury brand so that you can continue to scale. I'm your host, Karen, the founder of The May Creative. I'm so happy to have you here. Be sure to hit follow so that you don't miss an episode.Support the show (https://www.buymeacoffee.com/tmc)

    How to Establish Brand Clarity Within Your Luxury Brand

    Play Episode Play 30 sec Highlight Listen Later Apr 15, 2021 10:58


    Having a clear vision for your luxury brand is important. It will help you set the roadmap for your business. So that you can scale even further. Tune in to learn more!View the full show notes: https://www.themaycreative.com/podcast/luxury-brand-clarity Support the show (https://www.buymeacoffee.com/tmc)

    Why Your Luxury Products Need A Luxury Experience

    Play Episode Listen Later Mar 4, 2021 14:33


    Have a premium product? What's the overall experience that your customers receive when they decide to do business with you? Let's discuss why you need a premium experience for a premium product.For full show notes, visit: https://www.themaycreative.com/podcast/luxury-experience Support the show (https://www.buymeacoffee.com/tmc)

    What Is A Luxury Brand?

    Play Episode Listen Later Feb 18, 2021 10:25


    A question that often comes up for me is what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or just want to explore what a luxury brand could be. Then tune in!For full show notes, visit: https://www.themaycreative.com/podcast/what-is-a-luxury-brand/Support the show (https://www.buymeacoffee.com/tmc)

    2 Ways to Cultivate A Stand Out Luxury eCommerce Brand

    Play Episode Listen Later Feb 11, 2021 11:51


    Ever wondered how you can make your luxury brand stand out even more...online?Unlike a typical brand, as a luxury brand owner. You have a unique challenge in creating an environment where your customers can go through a high-end experience.One of the core elements in any luxury brand is the experience. Which many brands face a challenge in replicating online versus in-person where you can truly get personalized attention.How can you create that level of exclusivity and grow your brand? Tune in and listen!R E S O U R C E SSign up for Klaviyo - eCommerce email marketing toolJoin VIP Insiders - get a complimentary giftC O N N E C TWebsite - themaycreative.comInstagram - @themaycreativeSupport the show (https://www.buymeacoffee.com/tmc)

    Should You DIY Your eCommerce Website?

    Play Episode Listen Later Jan 14, 2021 17:17


    Investing in your eCommerce website is important to maximizing sales. But, you may be wondering if you should go with the DIY eCommerce website route over hiring a pro?Regardless of where you are in your decision-making process. Let's get you some clarity about what your next steps should be.View the full show notes: https://www.themaycreative.com/podcast/diy-ecommerce-websiteSupport the show (https://www.buymeacoffee.com/tmc)

    Quick Update: Our Name Change

    Play Episode Listen Later Dec 31, 2020 3:35


    Hey! With the closing of 2020, I thought it would be cool to also do some updates. One of those is the name change of this podcast. It's not a major change but something that seems to better align the show. Tune in & quickly listen. Thanks!C O N N E C TJoin the community (it's complimentary) - https://www.themaycreative.com/elevated/Support the show (https://www.buymeacoffee.com/tmc)

    Wrapping Up 2020

    Play Episode Listen Later Dec 26, 2020 16:05


    In today's episode, I'm discussing and recapping 2020. What a year! It's definitely wasn't at all what I expected or planned for. Definitely, I'm grateful for the lessons learned. Tune in and give a listen. Don't forget to leave a review & subscribe.C O N N E C TInstagram - @themaycreativeSupport the show (https://www.buymeacoffee.com/tmc)

    How to Convert Website Visitors Into Buyers

    Play Episode Listen Later Nov 11, 2020 15:53


    Have you been facing the dilemma where your website traffic to your online store? Isn't converting to enough buyers? Now, you're digging deep to find out why. In today's episode, I go over what could be the missing element that is creating friction. Where your customers are not making it to the checkout page. Listen in!Resources to check out:5 Types of eCommerce Customers to KnowJoin the community & grab your copy of Traffic to ConversionsSupport the show (https://www.buymeacoffee.com/tmc)

    Is It Time to Redesign/Rebrand Your Online Store Website?

    Play Episode Listen Later Sep 20, 2020 15:17


    Have you been thinking if it's the right time for you to rebrand or redesign your online store but aren't sure if it's the best decision right now? Well, in today's episode, I'm going to give you some insights on whether or not that's a good decision for you and go over some things that you should be looking out for. So let's discuss some key insights on whether it's the right time or not to rebrand your e-commerce.Show Notes9 Ways to Create Trust Within You eCommerce StoreConnect on Instagram @themaycreativeSupport the show (https://www.buymeacoffee.com/tmc)

    Building An Online Community Around Your Brand

    Play Episode Listen Later Aug 29, 2020 8:38


    Ever thought about creating an online community for your brand? Wonder if it's worth it as a business? Tune in today's episode as we dive into the details of building an online community around your brand.C O N N E C TJoin the community (it's complimentary) - https://www.themaycreative.com/elevated/Support the show (https://www.buymeacoffee.com/tmc)

    Preparing Your Online Store For The 2020 Holiday Season

    Play Episode Listen Later Aug 8, 2020 7:27


    Want to know what you should be doing to maximize sales this holiday season? For your online store... Tune into today's episode, to learn what to prep for so that you can end the year successfully. As more customers will be shopping online instead of instore this year. Also, don't forget to leave a review and subscribe.Support the show (https://www.buymeacoffee.com/tmc)

    Color Psychology & It's Correlation to eCommerce Sales

    Play Episode Listen Later Aug 1, 2020 9:04


    Ever wondered if the impact of color plays a role in your eCommerce business & impacts your sales. Listen in as I chat about how color can be a deciding factor in how customers make a decision. A decision whether to make a purchase or not to make a purchase.Link to this episode's post, don't forget to share your thoughts in the comments!Support the show (https://www.buymeacoffee.com/tmc)

    Marketing Methods That Attract Customers to Your Online Store

    Play Episode Listen Later Jul 26, 2020 10:59


    Marketing is one of the areas of business that a lot of business owners struggle with.  I want to give you some ideas. Specifically ideas on how you can market your eCommerce business for more sales. Tune in and listen! Don't forget to subscribe & leave a review!Resources MentionedFree eCommerce marketing guideSupport the show (https://www.buymeacoffee.com/tmc)

    Stepping Back From Social Media

    Play Episode Listen Later Jul 19, 2020 23:43


    Taking a step back from social media can be a healthy thing. Tune in to today's episode to learn more about my unplanned reduction! Let me know if you've had similar experiences in the comments below :)Links MentionedJoin the newsletterLeave a comment on this episode's post.Support the show (https://www.buymeacoffee.com/tmc)

    What You Need to Know About IG & FB Newest "Shops" Feature

    Play Episode Listen Later Jul 4, 2020 15:21


    IG & FB are rolling on their newest "Shops" feature in waves to US Business accounts. In today's episode, we are going over what "Shops" are and some of the additional features coming down the line. Tune in, subscribe, and leave a review!Also, let me know your thoughts over on Instagram at themaycreativeContinue the conversations in the comments.Support the show (https://www.buymeacoffee.com/tmc)

    Why Brand Values Matter For Your Retail Business

    Play Episode Listen Later Jun 23, 2020 23:33


    When it comes to your business what your brand stands for and against makes a difference. Grab your headphones as we go into the importance of brand values and their impact on your sales. Be sure to subscribe & leave a review!Be sure to subscribe & leave a review.Connect: Instagram at themaycreativeJoin the community: become an official listener.Thank you so much for listening!Support the show (https://www.buymeacoffee.com/tmc)

    Growing Your Retail Brand With Subscription Boxes

    Play Episode Listen Later May 23, 2020 12:05


    Have you thought about adding a subscription box to your store? We're going to be discussing all things subscription boxes. Plus share tips on what to put inside and tools to help you set up the service on your website.Support the show (https://www.buymeacoffee.com/tmc)

    How I Created The May Creative

    Play Episode Listen Later May 14, 2020 24:58


    Today I am taking you behind the brand and sharing the story of how I created my business. Giving you a view of the journey to creating a business that now helps many reach their own dreams. Definitely tune and then feel free to share your own story with me over on Instagram at The May Creative.Support the show (https://www.buymeacoffee.com/tmc)

    Why You Should Use Live Chat For Your eCommerce Business

    Play Episode Listen Later May 3, 2020 20:20


    Want to stand out in the online space and wow your customers? One way to win over customers is through amazing customer service. Having a live chat option can increase your overall customer experience. Tune in and listen as we go over:The benefits of having a live chatbox on your eCommerce site.Training and staffing your live chat hoursPlus moreC O N N E C TWebsiteInstagramHave an amazing week!Support the show (https://www.buymeacoffee.com/tmc)

    Moving Your Physical Products to Online

    Play Episode Listen Later Apr 25, 2020 20:35


    In today's episode, I'm giving you some tips to help you move your physical products online so you can reach more customers. Grab your favorite AirPods and tune in!LINKS MENTIONEDShopify Build & Launch Guide - Download your Free copy here.Sign up for Shopify and start your trial. (referral link)CONNECTWebsiteInstagramSupport the show (https://www.buymeacoffee.com/tmc)

    Should You Be Selling During A Pandemic?

    Play Episode Listen Later Apr 18, 2020 18:49


    The pressing question you may have on your mind... is there a wrong or right way to sell right now?Dive into today's episode as I share some thoughts on selling during a pandemic. C O N N E C TInstagram - The May CreativeWebsite - themaycreative.comSupport the show (https://www.buymeacoffee.com/tmc)

    The Real Reason Your Products Aren't Selling

    Play Episode Listen Later Apr 11, 2020 19:16


    There is a reason why most shop owners struggle to sell their products. So they end up investing in solutions that don't work for their business and still end up frustrated. Tune in to today's episode as we go over a missing core piece to your brand.C O N N E C TWebsite: themaycreative.comIG: themaycreativeSupport the show (https://www.buymeacoffee.com/tmc)

    Offering Gift Cards to Boost Sales

    Play Episode Listen Later Apr 4, 2020 16:53


    Hi, there welcome to today's episode! We are chatting all things gift cards and how they can be a major benefit to your retail business. So grab your Airpods, a nice glass of wine and listen.Join the conversationContinue the discussion over at themaycreative on Instagram.Support the show (https://www.buymeacoffee.com/tmc)

    SEO for Your eCommerce Business

    Play Episode Listen Later Mar 21, 2020 17:07


    SEO for eCommerce business is a great way to bring additional traffic to your store so that you can convert sales. Today we are going tips you can utilize to boost your SEO efforts also check out the SEO Made Easy blog post for additional tips.Be sure to subscribe!Support the show (https://www.buymeacoffee.com/tmc)

    Refreshing Your Online Store + Getting Your Products Online

    Play Episode Listen Later Mar 21, 2020 12:24


    In today's episode, we are discussing things you can do to get your online store ready for sales. Especially as you quickly add more products online now that more people have to shop from home. Don't forget to subscribe so you don't miss the next episode.Support the show (https://www.buymeacoffee.com/tmc)

    Welcome to Brand Cultivated Podcast!

    Play Episode Listen Later Mar 14, 2020 5:27


    In today's episode, I welcome you to the Brand Cultivated podcast and share with you what we'll be covering together. Don't forget to subscribe!Support the show (https://www.buymeacoffee.com/tmc)

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