Gymhacker Radio

Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys! What's going on it's Coach Will and today we are going to do Becoming The Mayor Part 2. I did Becoming The Mayor Part 1 video. Where I was standing in front of the whiteboard just the other day and you guys should definitely go and give that video a watch if you want to have a preface of what we are going to talk about today. Because today I want to get a little more into it and what I want to talk about guys is what systems are. Because in order to be good at this, be good at business, be good at running a gym, this type of business requires you to become a system’s thinker and systems is not what people think it is, okay?  Some people think systems, especially these days because there are so many software companies telling you about how they are doing systems because software is a part of the system, right? People think systems are software. Systems are not software. Software is a system or part of a system but systems are not software. Okay? I just want to get that really really clear because it is important that we understand that because if you think that system is software and you go and buy some software and it doesn't work, you are going to run into some issues and you are still going to have the same problems. People like to say things like, I tried a system and it didn't work. And they often talk about some software that promises to do everything for them and that's not a system, okay? A system, they really only work when the whole system is congruent so if you have a whole bunch of broken stuff of here in the system and you go try and plug a piece of software in and you are like, “it doesn't work for my team”, “it doesn't work for my gym”. Then, you don't have a system, you just have some software that’s incongruent with the rest of your system, right?  So, systems only work, when your vision, your mission, and your principles are boiled down to a set of strategies. And when those strategies are broken down into a set of standards and logic, right? And by logic, I mean everything you do in your business has an if-then algorithm built into it, right? People will think algorithms are some sort of like computer terminologies, they are not. Algorithms are simply when this happens, we do this. That's what that is, right? With software and technology, you want your systems to see what's happening and simply make a binary choice. So when you go on like buy a piece of software, that's why you're buying it is because like that's automation is. Simply when like something comes in, if a lead comes in on your website and our system sees that and it seems that they haven't booked an appointment, t's going to automatically make a decision after x amount of time to say, "Hey! This person did not book an appointment. We need to send them a message and get a conversation going." Because you are too busy to do that, right? So to do that for you and start to build a conversation, a dialogue because we need to answer some questions, to get them to book an appointment, we need to find out why they didn't book an appointment, and that’s the first principle we are trying to figure out with that system is, why you didn't book an appointment, how do I get you to book an appointment, right? And the system are standard to do that work for you and that’s what standards and logic will do, right?  With people which is the other half of the system which I am going to show you guys here. Let me just move my face out of the way here. You have to have the systems, you have to have technology and software and then you have people, right? With people, you want your people to be able to make the same decisions that software does, it's if-then decision because it makes your life easier and their lives easier. And people, when I say this, "Oh! So it’s close to turn on my people into a bunch of computers, right? Like, take all the personality of it. It's like no, actually this allows them to thrive, right? This allows them to thrive because right now, if you have all your people burned out on decision fatigue, and they are always in a reactive state, then, they are not really able to be or bring their gift to the table of your business. They're really not, they're just clogs in the wheel, making decisions on the flight of the reactive state versus saying, "Hey! We have this logic or this algorithm and when this happens it always do this and I don't need to think about it and now I can just go ahead and do that and now I can just be happy and be excited and do that. I can be the best version of myself!", versus being stressed about the decision-making, right?  So of all the things, decisions are one of the most draining things people deal with. When people are faced with decision and there is no binary algorithm, there is no if-then algorithm, it puts them in a super reactive state, okay? And this happens for you, this happens for them, and when people are in a reactive state, it activates their adrenals and they begin to have this called, cortisol dump on their brain. Cortisol is a stress hormone that is designed to curb other resources in your body to prepare you for a fight or flight situation, okay? You normally don't want your team or yourself running around in a fight or flight situation and some of you guys are probably in it right now and been in this for so long that it just become your normal state and you've reached probably what's called burnout or you can see burnout coming and you’re wondering why you are not as excited or passionate about your business as used to be or why it is not much of fun as it used to be. As a result, you probably also not as successful in the business as you used to be. Because naturally, you are not having fun doing it and you're not going to be very fun to be around and you are not going to be the best version of yourself when people are coming in the door, right? So basically, activating stress chemicals by having, forcing your people to make these decisions on their own, all these little tiny binary decisions all day all add up, okay? By doing that, you are turning off the field with chemicals that put us in a positive flow state and that's turning on the chemicals we need to fight or  run, okay? So both you and the average person  who works for you, they can't afford to work around in that state. It leads to indecision and it leads to burnout and it leads to things not getting done. If you feel there's things in your business you know you've been meaning to get done and you've been putting them off that is a sign of decision fatigue, that is a sign of burnout if you don't already have it, that is a sign that it burnout is coming because these decisions all need  to be made, the business will now wait on you and if you do not make them, they're gonna keep, new things are gonna pop out and because of decision fatigue are so stressful you are gonna continue to not make decisions and your business is ultimately going to implode or you’re going to implode and the business is going to be left in scratch, right? In a pile of rubble, right? So this is called decision fatigue guys, and that you need to, this is for you and this is also for your employees and the people that work for you, right? Because you didn't hire them to run around and be on their heels all day stressed out trying to figure out how to run your business for you, right? You hired them because they have hopefully specific skills and things like that. You hired them for gifts that you saw in them that you thought will be really really valuable for your people to experience at your gym, right? So for you the business owner in order to thrive, you need to eliminate the energy your brain and your team spends on decisions, you need to get off y our heels, okay? You need to stop doing this. This doesn't mean eliminate decisions, right? I didn't say eliminate decisions, I said eliminate the  energy your brain spends on decisions 'cause decisions need to be made all day. You as the owner, CEO, manager of your business, your job is to make decisions but you cannot be constantly overthinking everyone of them or not knowing what to do. You need to have things in place that are clear-cut sets of logical forks. Everytime you come into a  decision, there's a fork there, I can go left or right, yes or no, up or down. You need to go over the situation and say when this happens, I always do this and that always is based on numbers, when I do this 80% of the time this is the outcome so I'm always gonna do this and I am going to accept the 20% fail rate that happens as a result, right? The reason why you're not making decisions is perfection. You are trying to be perfect  and you will not be perfect in business. It will not happen. Perfectionionismultimately lead to your business not being, not thriving at all. It’s  also going to  put you in survival mode, right? So it’s essentially when this happens, I always do this. I always do this because x amount of the time this occurs, right? And when you do this, you have more energy left to do the things that give you more energy. That's your job in business- is to find the things that give you energy and thrive there. Find people that are better at the things that don't give you energy, that give them energy to work for you and then everybody is super freaking' happy and you get those machines that spirals up, right? You get things where you can take a weekend off or week off or you can be sick for a couple of days and your team still gonna make, they're gonna still get together on coaches meetings and they're still gonna talk on how to make the business better because they care and these things give them energy. Like the role that you carved up for them gives them energy. This activates happiness chemicals like dopamine, serotonin, and oxytocin in their brain. It activates thrival mode. When that happens they want to be there, they want to keep  it going, right? We activate stress hormones from being reactive, not having systems, you activate survival mode which is going to sap your energy. So, because your day is full of these sap energy that trigger hormonal cascade like adrenaline cortisol or they, you know because you are doing that you're in this survival mode and either that or you're doing things all day that give you energy but triggering feel good chemicals of dopamine which is a reward when you activate or works in another part of the brain that goes off and makes you thing like, "Oh! Awesome. We found this amazing thing, We’re on the right track."  Oxytocin which is a chemical of loving connection allows you to be present for your members and really be the mayor of your gym or walk around and distribute those chemicals back out to people. Oxytocin is that chemical of like, vibe and environment, right? The chemical that you can't quite put your feel in it, your finger on but when you walk into the room, you're like Oh! This is good energy, it got some good juju going. That's oxytocin! And it's relayed in a very mystical way but it is a real chemical that plugs into your brain and it is actually a chemical that give mothers when they birthed a child. When they're helping them with the pain relief because it helps raise that chemical that loving connection chemical that overrides the pain that they're going through and it works incredibly well in everybody, right? We produce an indigenous in our bodies but if we don't activate it through stimulation then we can't distribute it to others. When we distribute to others they see an increase in oxytocin and now they feel like really a big part of what you're doing and it helps with retention, it helps with word of mouth, it helps them tell people. "Hey, this place is amazing! You need to come and check it out because they're handing out oxytocin like crazy!" Like can you feel, he looks at you, friend need some oxytocin utilize, I know this place where they are just like dumping it on you everyday because there's this guy that walks around that owns it and he is a mover, a shaker and guy or girl, his doing awesome things and it is really really important and I could tell he is really important but guess what, he knows my name. And when he says my name, that gives me, they are not saying this but it gives me a serotonin dump too because now I feel status and recognition, that's what a serotonin is. I can feel status and recognition and it puts them in thrival mode, it puts your clients and members in thrival mode and when they are in thrival mode, they get results. They get results like their brain starts sending this cascade of the downstream, cascade of chemicals throughout their body that activate every muscle fiber, that activate, you know, cardiovascular systems. Allows them to run faster, climb higher, lift more weight, allows them to make better decisions because you are giving them a system that eliminates decision making and decision fatigue, right? And that is so important guys because you know in a culture fuel by burnout, the culture run itself down and your resilience becomes compromised and the immune system of your business, this is when viruses enter the  systems. If you have viruses in your system, whether that be a pin of gallery of members, a few coaches that don't like the way you're doing things or have opinions on things, that is because viruses have entered a system that is compromised. That is because there’s something in your system or in the culture that ran itself down and don't be mistaken what you might think is culture in your business may might not be cultural at all, just because you built a place that people come together and work out together and they feel good every now and then, doesn't mean you developed culture, okay? Alright? So, how you do this for your team is you deliver systems around peo ple and these are called SOPs, okay? They're called, trying to get back on this one here, they're called SOPs. What SOPs are, aretandard Operating Procedures, right? This is a set of  logic and algorithms for your people so it's easy so then they wouldn't have to run up to you everytime something happens. They're be like, this happen again what do I do? Bla bla bla, right? When that happens you created an SOP right? This is where it's like team meetings, sitting down with your team, and saying,  everytime guys this happens, you do this. Alright? No matter how different the situation seems, if the end thing  you're dealing with is this, then make this decision and I'm okay with whatever happens, and if it’s a wrong decision, I'll own it because I am the one who created the system, right? Then your team will go whoa, okay well, we are going to make that decision for you. You don't need to worry about it.  Why don't you worry about being well for the gym. Right? That is what gonna happen, okay? It is essentially a set of systems for person to eliminate the decision fatigue, right?. So this is really really important that you eliminate the decision fatigue, you pull them out of a reactive state and put them in a proactive state. They also put you in a proactive state and you end up in this environment and culture. This is what culture is. This is what we are talking about here guys is I am breaking culture down to actionable steps for you, right? And when you have culture and talent, it allows you to become the mayor. So let us just review real quick, you need to establish a vision, mission and principles first. If you have not sat down to establish your vision, mission and principles first, everything else beyond that is gonna be impossible to do, okay? Once you have established  vision, mission and principles and what vision is, is you know essentially your one to three-year plan like, where do you see this thing going. And it can't be something like you know, super vague description of what you want the business to feel like. It has to be  the real hard stuff like what does your life look like in 3 years. What has go right in the next 3 years for you to say that this is a success: How much money needs to be in the bank account, how many people are in your team?, what roles have you filled in your team?,  who is your avatar client?, what is your goal for your avatar client?, what do you want to invent?, what value do you want to give to the world through your business and what principles does your business operate on, what is the operating system of your business, okay? When you do these things, it allows you to create culture, it allows you to create real culture, not accidental culture by just getting a bunch of people in a room, working out together, right? Because working together is only a small part of culture, it opens the doors to create culture but it does not create culture, right? So you are going to find talent and build a team. Hire slow, fire fast, right? Take your time, hire really good people. Have a process and a system for finding and hiring talents, and nurturing them and onboarding them, getting them to adapt your culture and getting them to enter into the physical parts of your business: the ABC’s and Ds. And having a standard for that. You do that then you build a team of several of thoses and you hire A’s, A’s hire Es, I'm sorry, A's hire A's, B's hire C's and D's don't hire at all, right? Smart people wanna be around with smart people and dumb people just wanna be king, okay? And that's a quote, I didn't think of that quote, that's a quote I live by in my business: A's hireA's, B's hire C's, D's don't hire at all. Smart people want to be around with smart people and dumb people just want to be king, remember that, okay?  Fourth, technology,automate, right? Automate and eliminate things like just get them off your plate with technology and then also ask yourself like what can you just eliminate that you're doing altogether. Like what are you doing right now, like just out of a redundancies sake that you just probably, if you just didn't do it. Like is it taking 30% of your time but it only has like a 2% impact on your business, just eliminate that thing and let the trips fall where they may and you will be surprised how much you thought building up these things  your head that don't really need to be done. Then, you automate the ones that are left. You think, like hey, do I really need to be that guy who responding to every text messages? Every text message? Can I even respond to every text messages? I cannot, so I need a system to respond to text messages for me. Do you have, you know, I have leads coming from my website where are they going? Are they going to be in an email box somewhere and I have to wait for the next day to respond to them and then I have to go to my email inbox and make all these decisions and it takes me an hour to go through or do I just have a system that as the leads come in, they get a text message back immediately that answers their questions,starts a dialogue, confirms to book appointments, lets them know we got it and gets them to show up. It eliminates having to check email for an hour everyday, right? Or at least get email down in 20 minutes cause you don't have to type emails and no one responds to email anyway, why use an email, right?  Number 5, eliminate decision fatigue with SOPs for your team. Build SOPs, sit around if there is anything you do more than twice a day in your business or even once a day in your business with a daily task, record a video of you walking through your gym on how you do it and on your phone, record a video and on YouTube, create a YouTube channel or put these videos somewhere in some sort of platform where your team has access, showing them how to do everything. Here's how you clean the bathroom everyday and you walk around the gym and you show them how to clean the bathroom everyday, I always do this, I always do this, if this isn't done you are not doing a good job, make sure you do this. You have that video there and then when you task somebody with that and that is their job, if they keep messing up or they keep asking you questions, you can say, I created a video on this and I need you to watch that video and follow that video, okay? And then, they go watch the video instead of you having a conversation of walking them through the bathroom again for the fifth time, right? Same thing with how you mop the floors in your gym. Create a system, record a video, here's how you run the walk behind machine, here's how to fill it up, it's always on this way. Just really put your phone in camera mode and recording in selfie mode, you walk him through in doing this, showing them where everything is, right? It's all being systemized in your business. And then sixth, the most important part, remove yourself. I don't necessarily mean physically remove yourself, you know, you can and you should be able to, and you are going to want to every now and then, you know, take vacations every now and then. You know, the mayor doesn't remove themselves from the city. The mayor is all around the city making appearances, right? So, you,  your job becomes making appearances, showing up to your team meetings and making sure, really all you're doing as a mayor is making sure all the systems are working and you have people in your system, operating those systems, right? Say, you have your operating manager, you have your admin person, you have your head coach and your checking with each of these people and say how's  the system running?  Are there any changes in the system? If they start talking about a thing that you have an SOP for, you know they are not talking about the system, they are not following the system. You can say, "Hey! We have a system for that, we have an SOP for that. Are you following the system? You are not? Okay, go back watch that video or read that thing and tighten up that system." If they start talking about the actual system and say, “This is not working”. Then, you reinvent that system, right? That's all you gotta do. You just go and  say, "Hey! Let’ss find a better way to do that, you know, like we are taking too much time to do warm ups everyday because the way we are introducing the workout  and the way that we are going over the workout, the way we are leading the workout, the things that we are doing in the warmup are not practical so can we find more efficient things, more efficient movements, more efficient ways of introducing the workout, more efficient ways of making our members know what the workout is before they walk in the door so that they are already prepared for certain thingsand not taking 10 minutes to put on their lifting shoes if it is an Olympic weightlifting day like that is how you systemized those things, right? You remove yourself from it, like you'll be objective about it and say this is how it should be done. Then make it so you can physically remove yourself, right?  And then last we've done all that, you start to systemize your life. Along the ways to systemize your life, you as the business owner, most business people that have things going on in their business that are not running well, it's usually because it's not people, the old saying is people don't have business problems, people have personal problems that manifests in their business. This is the truth. Like, you, if you wake up every morning and you're like what shirt do I want to wear today, and then, what pants do I wanna wear today and then, what shoes do I wanna wear today and you've got four different versions of each those things and 16  for around you know, 166 passbook combinations that is going to start your day of in a very noisy decision routine mode. Like, you know, simplify your wardrobe, right? Make it so everything can match regardless of your pick: this shirt, these pants, and these shoes, right? Like, I, myself have one pair of shoes I wear daily, I have tons of shoes for different situations but if I'm going to work, I have two pair of shoes and they're white and they're grey, right? And they're stylish and they work and I am comfortable in them. And then, for my pants I don't pick super bold neon colors that clash with other things. I pick colors like black, and grey, and tan, and white, and things that can go with almost any color of  shirt. And then my shirt, that's where I bring in a little bit of color, right?  That's where I’ll red, yellow, blue and all these colors cause they'll go with any of my shorts, right? And maybe, occassionally there is a clash but it eliminates that being in a high rate, right? I can make it like so I can throw on almost anything in the morning, get ready in about 5 minutes. Then, be super happy, feel good about the way I look and not feel like I just spent a lot of time on a decision that should have been very very simple. The decision should be, am I going to put on clothes today? I will put on clothes today, okay, go there, you know,which shorts do I want to wear today, which shirt do I wanna wear today, I want to wear the blue one. Okay, cool. The black shorts go, let's put them on, let’s put on the grey shoes, walk out the door and get to work, right? Easy, simple, standardized. That is just one example of things you can systemize in your life, right? And it is all about awarness, it starts with awareness first, guys. It starts with awareness that you are spending too much energy on decisions that's leading the burnout because these things add up, right? The small decisions add up, right? And it leads to burnout and you know, culture feel by burnout guys is a culture that has ran itself down and your resilience is compromised and when this happens viruses enter the system. If you're spending on your personal life a lot of times on decisions that are not high-value decisions, that fatigue is going to manifest in your relationship with your wife or girlfriend or friendships and your family, right? Like, and then it happens in your business, you take it to work with you and now you are a mess at that work, right? So, it does, all this stuff affects everything, guys. And this is why you need build systems, this is why you need to get educated on systems, this is why you implement systems, and this is you know, really a call to action for you to go and do those things that you are not already doing because everyday, you go by doing it you are getting closer and closer to burnout, okay?  So that's it, guys! If you are watching and you are on the inside of BLG then, you are already awesome. If you are not, then go to biglittlegyms.com,  fill out the form for a discovery call. You are gonna meet with me because that's what I do in my company. I still meet with all my clients first hand for strategy session and we're going to talk about your current situation, your desired situation, and what's in between getting you there and how we can remove those blocks. So, if you want help with that and that sounds something you just want to have a discussion about, then go to biglittlegyms.com and book a discovery call with me. We'll see you guys, soon. Have a great day!

Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday Hey guys, good morning! It's Coach Will of Big Little Gyms and today, I want to talk about becoming the Mayor of your gym. I have my whiteboard behind me and you may or may not be able to see it. And right now, in my video and I look at myself, it shows up backward. I don't know if Facebook flips it around so you can see it. But anyway, we're going to talk today, guys. This might be part one of a couple of videos that I do that I think you’re gonna be probably right spot on for just about anybody who runs a gym and is running [inaudible 00:01].  Most businesses fail and most businesses think it's all about strategy and credentials when building their team and they don't realize that the real, real money shot in their business is the talent and the culture. So we’re talking about that means because gym owners think because they built a business full of people who like to work out and hang out together that they built culture when they often haven't built anything that has to do with culture. They just built a good place to go workout, they haven't built at any type of scale. They don't have any, you know, there's nothing of real substance there in regards to actual culture and it's usually done on accident and not on purpose. It was not engineered in, there's no guarantee that it's going to stay around. This is also the reason why businesses have customers. That’s the number one reason for businesses that have customers and have cash flow, fail. Actually, I looked this up. I looked this up and I found it and also I found a bunch of graphs and studies. I was looking up the number one reason why businesses fail and they pulled like start-up founders and business people and consultants. And this is like a poll of, like, tens of thousands of people in business that make way more money than all of us and they're like, “What were the top reasons businesses fail?”.  And number one was no market need. Okay, the number one was no market need which means that no one in the area wanted it. They may start a business [inaudible 00:01] no one in the market, right? This could be a software company, could be an app, it could be a bulk more business, it could be any number of those things. And the number one reason why they fail is because they invest in something nobody wants, right? Now it might be the case with your gym but it’s probably not, more likely in your market. People want you to sell, more likely every market and even the most pro downtown in the middle of nowhere. There's a gym somewhere making millions of dollars. Might not be your gym but there are gyms doing it, okay? And every market in the most pro downtown in the middle of nowhere in the country, there's product-market fit is already done for you, so you don't need to really worry about that. People want fitness, they want what you have, they want lifestyle, behavior change, they want nutrition, they want all of these things, right?  Number two is they run out of cash, okay? So they run out of cash, they just, you know, their cost rises faster than the cash flow can accumulate to cover the cost they want in business, right? And for some of you that's a real thing, right? But for most of you guys, you got a little bit of runway in front of you, you got a while ago and acquired a business tomorrow. But you know, the thing is once you get cash flow, if you don’t fix this next thing then this often kind of comes back around to bite you in the butt, right?  So number three in this is so we can establish that once you have product-market fit unless you have a little bit of cash flow to cover your bills and you're able to stay open, the top reason becomes not the right team, okay? The top reason for not seeing a business becomes not having the right team, not having the right people on board and it's not having a team. Don't misunderstand me. It doesn't mean just building a team. It means having the right team, okay? The right people on board. This is how you become the Mayor of your gym and real quick, if you try to figure out what I mean in becoming the Mayor of your gym, become the Mayor of your gym means like what the Mayor does in almost every city is, they are not the person responsible for making, you know for aggregating reports, aggregating data, making delegating you know, in all these different departments. The city has so many different departments, right? It has, you know, it has a bunch of revenue-generating profit centers as a city with taxes and things like that but it also has plumbing and sewer and electrical and just probably a hundred systems that a city runs on. And the Mayor is not responsible for any of that. The Mayor is the face of the city, right? The Mayor is the person who represents the city and their job is to shake hands and kiss babies. They are not in, that they're not, they're not down in the plumbing system cranking off wrenches, right? In fact, the Mayor of most cities has probably never got electricity work in their life, probably has never picked up a wrench in their recent life. Maybe they have, maybe they have it but they're not down there cranking on, you know, not down there cranking on the bolts in the plumbing, right? Like the city, they delegate that to some type of city services division. Someone else in the service division delicate that down further to some sort of managers, that managers delegate that down for this some sort of worker bee, that worker bee goes down there and makes a repair that is necessary for the city to keep running, right? That is what becoming the Mayor means, right?. So doesn't mean removing yourself from your business. You're never gonna hear me say, “Oh like I would like you to run your gym if it's, though your gym as if you can just leave it, with intent to leave it”, right? With intent to leave it. We don’t know gym owners, nobody owns a gym just trying to build this business, we don't even have to go there, and most of you want to go there, you built this business because of the lifestyle business that serves you, right? This is the business that works for you and has a soft spot in your heart and it needs what we call “Ikigai” which is the Japanese word for a reason for being where it meets these four criteria that make someone feel whole to own the business, right? And that is what you're good at, it’s what the world needs, that's what you're passionate about and it's where you can make money doing, right? That's what Ikigai is. And my goal is to become a Mayor so you can achieve that because you want to walk in your business and not feel like you have to do anything. Once you walk into your business, you feel like you want to do it. I'm excited to do this thing with my business. So I wanna put my whiteboard over real quick here coz’ I got a bunch of stuff and this time I want to show you guys it’s very practical in regards to this. So just give me a second when I flip this thing over. I lost a little thing that holds it all together. Of course, we got technical difficulties going on during our live broadcast. I got to fix this. Scott is shaking hands and kissing babies. That's right. It is all about shaking hands and kissing babies. So I wanted to kind of break this down to another level for you guys, coz’ *inaudible* walk with the actual steps and you spend your time watching things like this, okay?  So what is building a real company? There are five things that you need to know for talking about building a real company.  Number one is we’re talking about the entrepreneur's dilemma. So what is an entrepreneur's dilemma? An entrepreneur’s dilemma is a situation where you start a business, you figure it out a little bit, you figure out the base moving parts. You like one of the five or six things my business is done every day to run this thing. You did a few customers. You start making a profit and profit to cover your bills and maybe pay yourself a little bit and then have a realization that you're a slave to your own machine. You built this machine and you've got all these different roles you're responsible for. Making possible these different roles for your business where I can give that today because I only got like 10 minutes to finish this video. And I wanna make sure it's concise for you guys. [Inaudible 00:03] situation you built yourself into a machine. You kind of like the matrix and you're plugged into the matrix. You don't need to realize it and that like matrix can't run without you, without taking your energy, right? So I’ll tell you some situations where if you stop, the money stops, you essentially bought yourself a job. You probably left your job to do this and then after a couple of years, you like damn it, I have a job again.  Not enjoying this, right? So I’ll switch hands because I am AMRAP-ing holding with my right arm, it is killing me.  So what is a real company? A real company is a business that runs smoothly, without you. It runs. It doesn't mean it has to run without you. You know right here, it can run smoothly without you so you can take a vacation. You can walk away from the gym. You can take a week off and it still generates profits and it still runs smoothly and you're not losing money because the real cost of a vacation for your business is not the cost of the vacation. The real cost of the vacation is the opportunity cost that you experience when you walk away and shit falls apart and revenue stops coming in and no one's there to do sales. No one's there to onboard a new client, no one's there to coach the classes. So business just stops, right? And even if the shortcomings wouldn’t cost you money, they will in the long term. If you have one of those gyms where I coach every class and I could take a weekend off, my clients don't care, I can close down for the weekend, and they’ll be okay with it because I’ll come back Monday. You'll get away with that for a little bit but eventually, your client’s better gym down the road, a gym owner that runs this stuff like a real business is uptown on the road. They're gonna see the fact of that, they're gonna be attracted to that because that’s the kind that they want to work with, be surrounded by, and just gonna go over there before too long. That’s what's gonna happen, okay? So you build a business that doesn’t need you. Maybe the business wants you, maybe your staff wants you, maybe your people, I mean your clients want you but they don't need you, right? They're gonna have the same experience, same fulfilling experience, right? And really like you coming in as the Mayor and shaking their hands and kissing their babies, just puts it over the top for like, “Will came over to me”. That's what I did for my gym the last couple of years. It was like fighting over someone and said hi to him and said their first name. It was like they were talking to, you know, a movie star because that's how I was held in my gym. I wasn't held in their guard up like some coach that they always have access to. When they have a high level of access to you, they tend to, so I’m looking for, then and not like really value that much, right? But when they don’t see you that often, you forgot their name and you commonly say their name, now sun over the moon, they just became a member for like, two more years coz’ it like “Will cares about me, and here’s this guy that’s to big things and is a mover and a shaker”, right? So you have to be able to remove yourself from your business, right there. Sorry. I just read that. You had to remove yourself from your business right here. You don’t have to remove yourself from your business if you want to coach 2 to 5 classes a week and that fulfills you, fills up your cup and allows you to help be the Mayor of your business, and draws people in.  And if you're going to coach, you know, 9 AM CrossFit and like all of a sudden [inaudible 00:02]  when I’m CrossFit because you're coaching today and that helps you be the Mayor of the gym, then that's amazing. It gives you energy. That’s really how you can encapsulate all of this. Like if your business is built to do the things that give you energy, then you're succeeding in business. If it forces you to do things that take away your energy, if you feel like after you do something, you have less energy, then you are on the wrong track. If you do something and afterwards you're energized by it, like I invite you in this video for you guys, then like you are on the right track. You’re operating in your Ikigai, okay? So number four, you're hiring and managing a team that's going to become number one priority once you've got cash flow, even if it's a little bit and you have customers. This is the number one success to freedom in your business. Over the weekend, we have the BLG Flagship Summit and you all the gym owners have done all the marketing stuff, all the sale stuff. They've done all this stuff with us in our business and we got to talk and I was, you know. I really then think, you know, hiring and delegation and things like that. We're gonna be a sexy topic for the weekend so I really didn't plan to talk about it very much. But by day two, it was all we were talking about,  all these successful gym owners. That's all they were stressing, but that they had done well that had worked for liberating them to be able to be in Phoenix, here. While the business still, when I turn, profit. Then one gym owner, I was sitting in the elevator, and she was getting a text from her Manager and her Manager sending a smiley face and say, “We just signed up three clients” while she was here and we are going to the pool party at the Flagship Summit. That's what’s going on. And I was like right there, I smiled and I was like “This person is being the Mayor of their gym”. This is how it must be done, right? She loves being at her gym but she also loves being at this pool party right now. She can do it and not feel bad. And her coach is excited to tell her about how they signed three clients the day she was gone, right? That's how you build. That's what a real good team looks like, right? That's what A’s do. We hire A’s, right?  That’s the next big part, guys. If A’s hire A’s, and B’s hire C’s, right?  You don't hire people because of the credentials, you don't hire people because they're qualified. That's not why you hire people. You don't hire using strategy and credentials and like things like that. You also don't use the higher, the most skilled person and anything, right? Like you don't want a specialist or the worst things you can do for your gym. If your gym largely serves normal people which most of our gyms do. Might be the case you’re talking to someone who runs the competitor’s specific gym, where everybody's against the competitor. I don't think that's most gyms these days. Most gyms aren’t making money. Anyways, most gyms are passion projects but if you are a for-profit gym serving normal people, you usually want to hire the best athlete in the gym, right? And the reason why is because that's a specialist, right? That's someone really really good at one thing. You probably also want to hire the very very best coach in your gym and that all sounds crazy for me to say but like your job is not to hire someone to fill this one need for a short-term purpose. You're trying to build a team of A’s. And here's the thing is A’s hires A‘s. So if you hire someone that's a generalist that's really really good at a lot of things, they're good at, see they’re, see they’re really good at coaching but they're also really good at admin but they're also really good in management, in management skills but also really really good at cleaning the gym, they do it all, start out by cleaning the gym, they can do all these things that gives them energy, hire that person, bring them on board. Because it will happen. A’s follow A’s, right? And also a thing about A’s is like these people that have strong core values and it probably aligns really really well with your business and when that happens, like, you really don't have to give them very much input. Like you really can't persuade them anyways because a lot of times A’s are smarter than you. As a gym owner, honestly, like I’ve hired some A’s and most of them are smarter than me. Right, most of them are smarter than me. I'm, you know, really really good with a couple things, there’s things that I'm not good at. That's why I hire A’s because A’s are smart at a lot of things, right? And they're gonna hire and attract other A’s. We’ve all seen it when like there’s some excess, excess of coaches from a gym and all A’s, because they all follow each other to the next gym. They don't track each other, right?  Now B’s hire C’s. You go and hire a B, you gonna hire some kid who's a specialist because right now, you need a coach. So you hired the kid because he loves coaching fitness but then like it’s beneath him to go, smop the floor. It’s beneath him to go clean the bathroom, it’s beneath him to go do some data entry and spreadsheet work. It's below him to do all these things. You hire that kid and then when you tell him, “Hey I need you to hire an assistant, I need you to hire a coach”. He's going to hire a C, right? Because B’s hires C’s and B’s want to be king . B’s want to be king of your gym. And they want to tell you how it should be done. And they only think it’s about this one little thing that they're really really good at when we know in business, there's a bunch of things you got to be good at and this business to be good at and to do to be successful at, right?  So guys, just to bring it all home at the bottom there, the main cause of death for companies that have customers and cash flow is this, okay? This you’re going to see me doing some follow-up content diving deeper on this stuff because each of this is just an overview you know, we got the Entrepreneur’s dilemma. You know, starting a business figuring it out, getting customers, making a profit and then building yourself in that, into that machine as a slave of the machine, right? Like you pretty much are doing with redundant work over and over and over again, low-value work. When you should be doing with high value work of business, so what I mean by that is when you're doing work that you can pay someone to $20.00 an hour to do, you are, you are putting yourself in a position where you are devaluing yourself and you're going to go out of a business eventually. Like it's going to lead to burnout. You know most is finding at the BLG Mastermind this weekend, the Flagship mastermind and the Summit, half the gym owners that were there, there were 20 some gym owners there. Half of them there had bought their gym. It’s a second-hand gym they bought off to someone else and we asked them why the previous owners left the business. Every time, it was burnout. It was burnout every time. Most of the gyms were bought during COVID. These were gyms that were bought because of the COVID thing. The COVID thing, I understand the reason why some people got out. Because some people were kind of getting their exiting anyways. For me, we had extra strategy in our gym and COVID just brought for a couple of months like in we did everything we needed to do and it was with the intention to do that. So the business that did that but most, most gyms were acquired  2, 3, 4 years ago by someone who’d burnout. We talk about like you know, the issues that were all these things. It was all these things.  So that’s today, guys. That’s we’re talking about becoming the Mayor of your business and what you need to focus on. This is what it takes to build a real company. So if you’re watching and you’re in the program, look forward to more of this stuff. This is where we're going to do a lot of heavy lifting on the trainees here in the coming. How to do this, step by step by step, break this stuff down, how to use systems to build a team of A’s. So you can remove yourself and become a more powerful business. I'll tell you, for me and my business, every time I hired an A, my revenues jumped up in a very short period of time afterwards because it allowed me to focus on the revenue generating part of the businesses that I did not focus on all over the things, maybe even make the service better. Whatever the thing allowed me to be freed up to work on that part of the business. So I need to create more content, that allows me to create more content. Whatever the thing was, it just made it so I had free time to do it. It also means like I just enjoyed life a little bit. That’s when we started this business.  If you’re not in the Big Little Gyms program, go to biglittlegymscom. Check us out, put the information in, book a discovery call with me, and let's chat. So you have some opportunities. There are some openings to join our program right now that probably won’t be available to you in the near future. We're doing this kind of special thing right now. So I will leave it at that because I will not spill any beans and this will probably be evergreen and people will gonna see this in the future so I’m not gonna talk about anything special we had going on right now. You fill in a call to hear about that. Talk to you guys, soon. Have a good day. Bye!

In today's episode, we are tackling "fractals in business" as I want you to start looking at your business fractally. Did you know the importance and how it affects if we understood how fractal works in our business? We could probably start to see the strategies and tactics on how to grow our business. By understanding the patterns, you may already know what is the next move you must take. You'll start to figure out the who, what, where, why and what do you need, so you can get what you need! I am also going to share and explain to you one of the most important Principles which can actually allow you to run a way more successful business and be a lot less stressed out. This is the Principle I'm currently deploying on my business and it also the stuff that earns us a lot of clients! Sincerely, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Hey guys, what's going on? It's Coach Will, with Big Little Gyms. And today, I want to talk about fractals in business. Okay, so what is a fractal? First off, a fractal is essentially a pattern inside of a pattern, inside of a pattern, inside of a pattern. It almost continues. It can continue like infinitely, it doesn't always... but it's something that exists in nature, right? Like, in nature, these fractals everywhere, like, you can look at a tree. And a tree, for example, will have its branches, it has its root system, and it has its trunk and then it has these branches. Then off the branches comes the leaf, and then you could look at the leaf itself that it produces. And the leaf itself will have a stem, which kind of comes up off the tree, which tree would be the group for the leaf itself. And then the leaf itself, has all these little veins that run through it, kind of almost in the same shape as the tree, right? And then as you zoom in on those little veins that go through it, each of those veins has veins that kind of mimic the shape of the leaf. And then as you zoom in on those, it goes further, further, and further. And we see this all over the place and nature. We see it, for example, if you were to look at the Grand Canyon, the Grand Canyon has an almost infinite number of fractals. At least, probably so many, you probably couldn't count how many fractals it has. If you were to look at it from space, it is this big hole in the ground with all these little tributaries and canyons that break off, right? Then, as you zoom in on just one wing of the Grand Canyon, you'll see that there are more Canyons that kind of look like the Canyon that you're zooming in on, right? And then as you zoom in on that Canyon, that Canyon has little Canyons that look like the Canyon you’re zooming in on, and it keeps going, and it keeps going, and it keeps going. And we see this pattern throughout nature and we've seen it throughout human life. Your offspring, if you have children, are like a fractal of you, right? They're fractal of you and your significant other, right? And that keeps on going and continues to be, like, a piece of you throughout generations, right? Because you're part of that fractal pattern, right? We see it in that nature, and then we see it all the time, in business too. Like, people think that business is, some like, construct that we've created, that doesn't exist in nature. And the reality we, as humans, created the construct of business. And we've been doing it for thousands and thousands of years. And we've been trading in commerce, in business this way. And as time goes on, it starts to look more and more and more like nature. We start to find more and more like nature, because ultimately, humans are over time, going to concise this construct down to the path of least resistance, right? There’s no mistake about the way that we do business works, and how it works, and how it works in relation to nature, right? That’s why understanding these things is so important, and why I talked about them is because we have to zoom out to the bigger picture principles that are at play in nature. If we understand those, we could start to see the strategies, and we start to see the tactics, without really having to show them, right? I don't have to share with you some like, fly-by-night marketing trick, because if you can see the patterns, if you can see it, you will start to already know what is next. You can almost, like, it’ll raise your level of sensory acuity, which is like a sensory acuity is your ability to pick up on small things, and for your brain to almost subconsciously just deliver to you. Like, what you need to do next, and what you need to go look for next. If you don't have it, what will happen is, you'll start to, as you understand these patterns, you’ll start to figure out the who, what, where and why of what you need so you can get what you need, right? Rather than just, like, going and looking for some like, trick. You’re going to say, okay, who do I need to acquire? What do I need to learn? It's going to become more evident to you, clear to you, who you need to acquire, and what you need to learn, and when you need to do it. And that's why understanding the fractal of business is so important, right? And another way that we can look at this as well is, over the last hundred years, there's a guy named… I think it was Wilmer Pareto, but it's Pareto's principle. Which Pareto Principle, is essentially that the 80/20 rule, and it kind of more or less uses math to describe this fractal pattern that we're talking about that goes on in nature, and that's that like, for every 100 people, roughly 20% of the people are going to be responsible for 80% of the output or the production, or the opinion, or whatever the thing is you're measuring, right? And you can see this throughout our business, and if we understand this in our business, it can actually allow us to run a way more successful business and be a lot less stressed out. And I'm going to explain to you this real quick because, if you understand this concept, it's going to become really clear to you, and you're going to even see it in your own business. You're like, “Oh, I already know who the 20% of the people are”. So, how we see this, is essentially use a gym, that whatever number of members you have, you have within your membership base, 20% of people are going to be responsible for 80% of, say, if you were, if you were to roll out like an upsell program, or like a nutrition program, or something new and exciting, that you want to sell over time. If you were to take out those launches and you were to measure the percentage of members who went for those things, they're going to find that it's roughly about 20% of your members that were responsible for the success of that program, right? That's if you do a really good job, right? If you do a really, really poor job then naturally, like, you're going to see a lesser percentage. But say, you're doing an optimal job, doing these things, you're going to see success rate right around there, right? And then, say, of a 100 people, and you sell 20 of them into this program, and let’s say, it's a nutrition program, and the goal is for them to have some sort of transformation, it doesn't have to be weight-loss, it could be habits based, behavior based, it could be mindset based. It could be, there's a number of ways you can measure transformation, doesn't have to be caught up in weight loss. I know everybody's been talking about that over the last few years. But we know these days that, really, like, the biggest change we can see in people in the biggest impact we can have on someone is in their behavior and their habits, right? So, we could change our behavior, we could change their capabilities. If we can change their capabilities, we can change the results that they can get on their own, right? Essentially, we can make a more efficient and effective person that doesn't need to hang on our coattails in order to get success, they can do it on their own. And because we are the ones that facilitated that, we as the business owner, as the coach, as the expert, reap the benefits of that financially, because they're happy to pay us when we do that, right? So essentially, like, say, you have a program like that, where you have 20 people in a nutrition program, what you're going to probably see, is out of the 20 people, roughly 20% of them are going to have the most success, have like, 80% of success. When you go and measure up, like, say, it was weight loss and you're measuring pounds, right? And say, you have a group of 20 people and you go to measure all the weight loss, and you see between the group of 20 people, you lose a 100 pounds. What's going to happen is, you’re going to have 4 people who are probably going to lose, like, 10 or more pounds each and be responsible, say, 4 people that lose 20 pounds each, and they're going to lose that 80 of the 100 pounds, right? And the rest are going to be responsible for the other 20%, right? You guys have probably seen that time and time again, right? If any of you guys have ever run anything like a nutrition challenge or a weight loss challenge, or anything like that, when you go to look at the success rate, you're like, oh, like 20% of these people had, like, most of the results, right? And then, it’s vice versa. It’s the same when it comes to customer service issues, or churn in your business, or troublesome customers, right? You can always count on roughly that there's going to be 20% of your people that are responsible for 80% of your hardships as the business owner, as far as the customer service goes or draining the system. In fact, that's something that we're actually working on right now, here at Big Little Gyms. We've grown this business really successfully over the last two and a half years. We've served over 300 gym owners. And in that process, we have had to expand and contract, expand and contract, right at the tree trunk swells and then it contracts, right? And every time it swells, it creates a bunch of like side effects for the tree, right? Naturally, when we swell, we get bigger, it kind of breaks our systems operationally where we're like, okay, you know, we need to probably beef up our team a little bit, get our team and probably also realign our team. But also, we probably need to realign our customers, and also probably even be okay with shedding a few customers. And because we're not shy of growth and neither should you be in your business, you should be totally fine with growth. What happens, and what I see a lot of gym owners do, if they had some experience with growth, and when they grow, and they experience the side effects of that swelling of the tree, they don't want to experience it again, because they think that's how growth feels. And the truth is that growth does not feel that way. That's just what it feels in your first or cycle or two when you experience growth, right? What's interesting is the second time you go back to swell that trunk again, you'll find that it's a different experience as long as you made the adjustments, right? And a really interesting, like parable that I experienced this weekend, actually, I like the mountain bike. It’s one of the things that I do for fun. And we went up to Sedona Arizona, which is one of the mountain biking meccas. It's one of the most beautiful places in the world and we went mountain biking there. And last time we mountain bike, that was my first time, and we did this trail, and the trail was a black, it's a very technical trail, it's like a world-famous trail. I went to this trail and we went down for the first time. It took us so long, like, it took us so long to get down this trail. And we were out there, like, two and a half hours on this trail. We stopped at like every crack and crevice to see, like, how do we traverse this, how are we going to get past this section and stay on our bikes, and no one gets hurt, and we did that. And we got down the trail, successfully no one got hurt. It just took us a long time, and we were out there so long, and we felt, like, the trip was so grueling, you know? And when we left, we were super, like, you know, we had a strong sense of completion. We were like, man, that was rough. And we looked at our map and we’re like, we rode 12 miles today. And usually if we ride 12 miles on a trail that we know, maybe a couple hours at most that were out there. We were out there like 5 hours, you know. And then yesterday, we went back out to Sedona and we did the same trail. And we rode the trail, and this time, we did it in, like, a third of the time we did the same trail. In fact, we did this trail probably harder. We probably took harder lines up some of the obstacles, and things that we are climbing on our bikes. And we took harder lines going down and bigger drops. And like, we were more aggressive about it and that was because, this time, I kind of knew what a little bit of the obstacles looked like, and I knew that when I came into this obstacle, I can go left or I can go right. And the first time I might have taken the wrong line, or I might have paused too long to stare at the line, and part of what stresses you out about growth, is those decisions you got to make when you're staring at right and left, not that you took the wrong line. It's that you just stress yourself out making a decision, right? The second time, you don't stress yourself in the decision you already know, because you've been down it, like, oh, I just take the right line this time, and I fly down on it, right? And that's really, like, what, you know, swelling, and the expansion, and contraction of these growth cycles feels like, right? So, you don't run from them, you don't run away from them. You re-evaluate, you step back, and if your business needs to flatline and plateau for just a minute, as long as you're making progress on the other side of things where you need to make progress, so you can push back on the gasp, then you're making progress, and it might just not be on paper. It might just not be on paper as new members or more revenue. In fact, it's going to look flat, right? But you're making this progress on the inside, right? And we have this happen with gym owners in our program where they sign up and there's an expectation set from the beginning, like, hey, you need to make these Coaching Calls, you need to make these Group Coaching Calls, you need to make time. And we set the time because we can't possibly make a time that for the 24 different time zones on the planet, or how many time zones there are that it works for everybody, right? So, it's important that our clients make the time to make these Coaching Calls if they want to get the most value out of the program. And what happens is, a lot of gym owners will join our program, and you know, for a week or two, maybe they’re not present, because they have to coach a class at that time. And that's normally when they coach that class or whatever, definitely going on. But most about 20% of them make the adjustment, and start showing up on the calls. And then, they as a result, get results. They show up on these calls and a very short period of time. They're like, “Hey, I did this in a different way, and it worked this time. I figured out something on the technical side of things, that you help me without on a Coaching Call”. They're able to accelerate their own process because they prioritize getting on the Coaching Calls. But then what we'll see is, we'll see the other, you know, it's a percentage thing, right? We'll see the next 20%, kind of, sometimes make the effort, right? They sometimes can get coverage as a part-time coach, sometimes they get it covered, sometimes they can't. And then, we'll see that fall off pretty hard. And then you get that last 20%, that really doesn't make any effort, right? See, it's easy for them for them to just keep coaching this class, that they could pay $20 an hour to have covered, instead of showing up to a call that can make them thousands and thousands of dollars recurring in their business, right? Because really, on Coaching Calls, they do that, right? Like, we’re fixing big, we're pulling the big levers on this Coaching Call. So, we'll have these gym owners that they're not thinking big. They’re thinking small, the thinking, like, oh, you know, and so, we put the pressure on them, and it’s actually we are going to start, we start doing more. If there's someone in our program and we need to lose them, because they are abusing our system, and how they would use our system, they would monopolize our time. They would insist on getting one-on-one time with us, when that was never part of the promise, right? I would always tell our new clients, like, hey, I'll make one-on-one time for you if you're making the time to show up when you need to show up first. And then we can escalate this thing to a one-on-one call. After a while, we started getting so many that we're like, “Hey, just this one time, can I do a one-on-one call?”, and then we do one, and then they want another one because we can never fix all their problems on one call, right? And so that's why they would just abuse this system. When meanwhile, we have these Coaching Calls, we have a training portal, we have a slack group, we have all these other ways for them to be resourceful and use our system that works really, really well. And the 20% of the gym owners that actually use those things, are responsible for 80% of the results that we see with people that go through our program. It was the same when I owned up my gym, right? Like, we had at one point, 4 of a member gym. And in that 4-member gym, it was about 80 of the members that were like, our core die-hard members, that like, I could offend everybody in the gym, and those 80 members would stay, like, they would stay and they would continue to pay me. And so, I always knew that we would be fine because we had that. So, that's it for today guys. That's really like, you know. I want you to start looking at your business, fractally. And also start looking at this, like, 80/20 process identifying in every system of your business. Like, where's the 20%, right? Where's the 20%, like, looking at your clients, who are the 20% that are responsible for 80% of success? Or who are the 20% that are responsible for 80% of my failure rates, or by hardships, or that are abusing my system, and fix those things, right guys? And I want you guys to have an awesome week ahead. I hope this was helpful for you, guys. This has been like, you know, this way of looking at my business, this is a principle. We're not talking about some, like, here's how you click a button and Facebook ads and create 5x or your ad spend. Like, you know what I mean? Like, you guys are out there looking for that stuff. And I swear, like, I promise you, if that's like how you're thinking about how you're going to fix your business, you’re just putting a bandaid on the broken arm, because you're not understanding and deploying the principles we're talking about here on these videos. And honestly, as the most valuable stuff I give, is like the stuff I give here for free to you guys. Because, like, really, it's the stuff that packed you guys the most. And it's also stuff that also earns us a lot of clients, because after you guys hear this stuff, you're like, oh, like, I really want to get closer to this guy. You know, I want to find out that next layer of like, how he thinks this way, or what’s the strategy he's using below these principles, to maybe carry out some of these tactics. Like, how do I do that? how do I be more like that? That's what we're all doing. That's all your clients want from you. You know what I mean? That's all your clients want from you. It has really nothing to do with you massaging my ego. It has everything to do with me, showing you like how it works for me. So, you can see that it works for you the same way in your business, because your business is pretty much, your gym is a fractal, of like, Big Little Gyms, and how I run Big Little Gyms. It really is. Like, you guys are almost like, the same blueprint on a smaller scale. And it's like, you know, so I know if it's working for me, it's working for you guys. So, I'm here to share it. So have a great day, guys. Talk to you soon. Bye-bye.

Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? Join BLG! A proven program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

In today's episode, we are tackling "Thrival Vs. Survival". What’s the difference between these two? Watch as I talk about how my business started and what things I did to make it successful. I’ll explain why getting burnt out and taking some rest is important, and some other valuable information that you need to know in order to take the first step to success. Sincerely, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym’s marketing, sales, operations, and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday READ OUR TRANSCRIPTION OF THIS FULL EPISODE HERE Hey, guys! What is going on? It's Coach Will and today, I just want to chat with you guys about what my intentions are for the next 30 days and what I plan to provide to you guys if you decide to tune in and watch a little bit, you know.  I know you guys and your time is incredibly valuable, so you know. If you guys have noticed that all the last, like, six months, I haven't published nearly as much as I used to. I used to get on Facebook Live, almost every day and have really good momentum going with that. And what it did is it worked. It helps grow my business, right?  So, you know, I started Big Little Gyms like two, two and a half years ago, and what I started doing when I launched the business was I started publishing every single day. I started putting my expertise out there and telling you guys who I was and sharing with you guys my perspective and, you know, also giving you guys like tips and tricks and things that were working for me to help grow my business, my gym and I owned a gym at the time. So it was really really cool to kind of like sharing, behind the scenes, you know. And that's what we did is that, when I started doing that, I definitely... 18 months straight, there was an expectation I would publish something every day. I woke up, I felt like I didn't publish something, I felt like, like I'm not doing my job right or I'm falling behind or they're gonna think I'm like not, you know, not real or not serious about this thing, right? Because, you know, it looks flighty. And then, you know, the thing is, it works. We got- it got me so busy. I got so busy with new clients like, Big Little Gyms grew.  A lot of gym owners, you guys watching, started tuning in, and you were liking what I was saying. So you're like, “Okay, cool!”. Like I would really, really be interested in working with you, people sort of raising their hands. This is something we tell gym owners themselves to do all the time: to tell you guys like, “Hey, get out there, put your face out there and be consistent about it because it works. It draws... draws people in towards you. Because people will not only learn what you share with them, the content, value that you share with them but they also learn, like, a little bit about you. They see the way that your brain thinks, they see the way that your eyes move and your hands move, and they see a lot of similarities in themselves. They start to realize like, “Oh, this person's a lot more like myself than I thought”, right? And, like, I'm a pretty authentic person and I'm not someone who’s going to step here and throw a bunch of like, false scare sketches to get you guys and try to sell you stuff that you don't need. I really only want to do things that are valuable for people and make sure that someone would invest a minute of their time or dollar of their money in it to me, that they get back a multiplier on that, right? It's not addition, it's multiplication. You want a multiplier back on the time and resource that we use to invest in the things that we need. So, and I- because I do that... I do that with the things that I invest my time and resources into, because I don't want addition, I want multiplication. I want to multiply the output of the inputs that I made, right? That's what I hope it does for you guys.  So, you know, what I was sharing, and I'm at an event right now, guys. If you're wondering what the background is and why I'm at the beach and why am I at this awesome beach house, it's because I'm at an event right now where I'm in a room, sharing a room with like, 20 other business owners. So, I'm sitting in this room and we're openly sharing and I'm really talking much about our business, some of our business tactics. Everybody in the room is a successful business owner, everybody has done seven figures or more of their business. So we're all past that like, got to make money phase, right? Like, we're past that like High P kind of phase of business and we're established, we're doing it like this is our livelihood, is our living. We don't have to have jobs anymore. We just need to be good at this and like, to provide value to the people that pay us a paycheck, right? Like it pays you as you continue and multipliers back on your time and money. And so, you know, in sharing when it was my turn to share, I shared, you know, you know that like, I published for like, the first 18 months of the first two and a half years we did this and that. It worked so well that- that flywheel kept spinning and we kept getting people that were like, “Hey, I really want to work with you”. And then as a result, I couldn’t keep publishing because I got so busy with sales and fulfillment and it's in thoughtlessly like I could say it’s an excuse that I didn't keep publishing because it only takes 5 or 10 minutes for me to keep doing the thing that's been working and I just didn't do it. So I got to own and say that it really is a choice. I chose... I chose to not keep publishing and I got to be okay with that. I gotta own that, like, these are the seasons, right? That like, that if I burn out or something and I don't want to do it anymore, but that's okay. That like, and that, and one of the things I got from the group, that one of the other group members shared with me that I thought was really really incredibly valuable, that I really wanted to share with you guys today that just really blew my mind was that like all these really successful people, that all had success in their businesses and- and a lot of them are hyper-successful, you know, they have months and years that they take that they write off. That they, that if flat- things flatline, they're okay with it, you know. Because they built a business that they can thrive so without them, or even if it doesn't thrive, they're okay, right?  I'm entering a season of my life where my kids are gonna be two and four years old, and we're talking about traveling this summer. We're talking about taking, you know. Just bought a truck, just last week, I bought an awesome truck. Something I hadn't really thought deserving of, even though I've worked hard and made the money I didn't feel deserving of it, because I haven't driven that nice vehicle in a long time. So having the realization like, “Hey, you've done well enough to afford this thing for yourself and owning it, and being okay with owning it”. And then, you know, what we're gonna do next is go and buy a trailer, a travel trailer. 2430 foot travel trailer, and me and the family are going to probably take a couple months this summer, and we're going to travel. And when I shared that with the group, they were like, “That's phenomenal! If you need to do that even if you are broke by the end of the summer, like, that would be time you would never regret having with your kids, especially the age like two and four”. So I was like, you know, I got a little emotional. I was like, they’re right. You know, to me, like my parents couldn't afford that for us and most people, most of my friends and family, they won't afford that for their kids. So for me it was like, you know, I want to do- for me, I'm like, I'm not out to live an average life. I'm not out to just get by, I'm out to live an exceptional life and hopefully be someone that when people look like, “Oh that guy did it differently”, you know. That's also what we want, like, for our clients, right? Like that would be like, there's like nothing, you know.  I'm a giver and a leader. So when you know, people come to us and they say, “I endorsed you”. They endorse you by investing in things that we do and I've been believers and also like sharing what we do with other people. It's like, I want nothing more of them than to be even, have an ever greater multiplier of success with the time and money that they've invested in us, right? So like, I'm just like, over the moon when we get a client and I like it, I'm just like a family member, right, like I want them to have that too. I'm like, I really, really want you, when the summer comes if you and your family want to take off, you want to leave your gym behind for two, three months and you want to have a staff member run it because you got a three year old kid or a four year old kid and this part of their life is short, and they're gonna start going to school soon, and you know get busy or soon like you guys will take that time for yourself and find a way to enjoy, enjoy it. And then be okay with the outcomes of what happens with your business, right? Hopefully, what you do in that meantime is you build in preparation for that. You build your business well enough to not have to worry about the sky falling. But it's also a saying, if things would’ve, sky was the fall, that you're okay with it. That you, no matter what happens next, are gonna be fine. You know, I mean that like honestly like that is a very freeing, freeing place to be. I'll tell you that it wasn't until I started thinking that way, my business actually followed success in it, you know, like being here at this event right now.  We were so busy the last couple weeks leading up those events that I didn't prepare my team at all. I didn't tell my assistant, Alexis. I didn't tell them, but like I didn't instruct them on what to do, certain things happened, I completely dropped the ball. It was, you know, it just happened we're busy, I was busy on calls, you know, trying to get anything done before the trip, busy trying to make sure things at home were tight. I didn't tell my team. So I got, I landed here in Florida on Monday, and I called my assistant. I said I'm sorry but I need you to jump on one of our coaching calls on Monday. And she goes, “You know I got it, boss. Don't worry about it like, we will handle it”, and I was incredibly grateful in that moment that we, you know, that's that time and effort into her over time prior to be able to step up when need her, and she did a phenomenal job. And we're grateful for that. But even if it wouldn't worked out, you know like, to where she was capable or whatever, we would have been okay with it. Because here's the thing is, you know, what your mindset is as such, you know, what ends up happening is you kind of tend to put the things in place as you go automatically. You don't have to like, think so hard about it.  So you know, that's, you know, more or less like, I guess the main takeaway I want you guys to have and when I've been- when I had because a lot of this is like, you know, I want to give to you guys. Like, give value, whatever. But really, I'm just hoping to share it because, you know, one of the things that I want to do is set a tone to continue this for a little while, you know, I want to- I want to get back on the horse of publishing. Because what I don't want is, I want to set an expectation with anybody who might launch or myself like, I have to do it every day. I don't have to do this every day. You know, I mean that like, I can say for the next 30 days, I'd like to publish two or three times a week, and I'm gonna do my best to do that, you know. And there's- there's a minimum standard there but like, I don't have to do everything. I want to be perfect, right? That's a lot of, I realized, a lot of what I suffered from with my businesses, and when I realized that like, almost every gym owner suffers from. Because a lot of us are technical people. We’re not sales and marketing people, we're more people that are on the technical side of a business like, we know our craft. We know it really, really well. Well, we love to serve people. So we want things to be perfect before we go and do something, before we go and grow our business, before we go to that next level. And I can tell you that like a, the perfectionist, honestly, like, unattainable, like no matter what, when you get to that place that you thought would feel perfect, you're going to still feel very imperfect and you're going to still shoot holes through it because that's the nature of a person who is very technical and knows their craft really really well, is that they always believe they could be better. They're playing a finite game, not an infinite game. But when I lose a play a finite game, I’m playing to keep playing the game, right? So I can tell you guys is that like, the main takeaway, I guess, my epiphany is that like, you know, whatever is next for you and your business, whether that be to take a step back and focus on personal life, or if it's to, you know, abandon personal life for a little bit sacrifice personally. So, on the business side, you can thrive a little bit. Whatever that thing is, it's not about survival. It's about thrival. Okay, like, just, whatever that is, go all out in it. Don't feel like you have to have permission to go do that first, you know. If it's like, you know, for example, if you're watching, as a prospective client of BLG and you're considering us, you know, don't wait for the time to be perfect. I will tell you that people do that all the time and they miss opportunities that are sitting right in front of them by just thinking, just thinking about being on- being on the fence. But you don't get anywhere sitting on the top of the fence, either on one side of the fence or the other. Make a decision to move forward. Don't regret it and then live in the moment. Once you make a decision. I'm like, doing what you need to do to have success on that side of the fence.  Okay guys, that's it. I hope, I really really hope that this was valuable for you guys because it was really really insightful for me to learn this year at this event and this has inspired me to get back and publish more frequently, be with you guys. Because I realize a lot of the clients we have inside of our programs, started watching me share this kind of stuff. They were watching me share the kind of stuff that was more heartfelt and more mindful than business tactics, right, and because here's the thing: Business tactics are always gonna be secondary to your virtues and your principles. And I've changed, I've helped change more lives of business owners by rearranging the way they think about their business than I have by like showing them how to run Facebook ads, you know. Showing you how to run Facebook ads, part of the package is showing you how to properly set up your website for success, a part of it. Absolutely all those, all those tactics and strategies need to be built in, right? Because like in the day, like we can't just be up in the sky, we got to get our hands dirty too. But if we don't have that 10,000 foot view set, and we don't have the right lens on, the right set of glasses on, then it doesn't matter what happens at the base level because we're just going to continue to cycle through those things and not really find any consistency in our- our success. And we're also not going to do things like leave and go to the beach and your business continue to run because you didn't set your business up from the higher level first.  So that's it, guys. I hope you guys have a wonderful day, wonderful week and I'll be seeing you back on here, very very soon, probably for the next two or three days so please, stay tuned.  

This week I had Nathan Holiday, founder of Level Method on with me to talk about building systems around your gyms workout programming. Many gyms just look at programming as the end game. As the sole fulfillment piece of their offering. When done right, programming itself can be a powerful tool for ascension, retention and differentiation in your market. In this podcast we dissect program, not from an exercise perspective, but from a systems perspective and how it can be used to run your gym better, provide better service and scale to higher levels of revenue. Enjoy!! Will Hurst & The Big Little Gyms Team P.S. CHECK OUT MY FRIEND NATHAN'S PROGRAMMING SYSTEM, THE LEVEL METHOD, HERE (mention BLG to get a big discount and save $$$): https://www.levelmethod.com/ Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? Join BLG! A proven program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday  

[youtube https://www.youtube.com/watch?v=kNfJTH17OIs] Tune in to watch today live coaching call from inside the Big Little Gyms program. Today's call covered a little bit of everything from Operating Out of Small Spaces, Expanding, Buying a Building and Semi-Private On-Ramps and more. Enjoy! Will Hurst & The Big Little Gyms Team Tired of the B.S.? Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/go FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=gT8yl6gXA-A] The low cost way to move a lead from cold to warm to hot. This is full nerd-level breakdown on how they work. Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

If we aren't careful, we can easily find ourselves in a trap of making emotional decisions which result in more chaos and more problems than actual solutions. How many times have you been triggered by a competitor and wasted a bunch of time changing things, not knowing if it even works? How many times did you see someone else doing something you thought was cool, but ended up being an enormous waste of time. This is all emotional and mood based behavior. For most, business and emotions don't mix. We know that people don't have business problems, they have personal problems that manifest in their business. The way you keep this from happening is you build system with if/then logic. You use cause and effect thinking and objective measurements. This keeps you from getting triggered by what competitors do or even your own state of mind. It is these 5 core functions that you should be keep a scorecard on at all times. Its how you make decisions objectively and gain confidence in your decisions. You do this, you make better decisions, and as a results you find success faster with less bumps in the road. Make sense? Good. We hope you find it both education and entertaining, Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=43KBfLPV18U] I’ve seen far too many gym owners burn out before they see success… I know what it’s like to take months/years to build a gym, work my butt off, and struggle to figure out a way to get steady new membership each month, let alone the enough to pay myself a paycheck. Here's what the gurus never tell you: it's impossible to be successful going it alone… No one at the highest level is running their business alone from a laptop on the beach… They have a team working for them! But not just any team, they're careful in how they make their first hire and build around them. After making all the mistake and nearly giving up myself, I decided to solve this conundrum once and for all… To see exactly how to go from Chaos to Control, give today's video a watch and then take action so you can start building the business of your dreams… We hope you find it both education and entertaining! Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

*video maybe uploading still, listen to audio above if the video does not yet play. Thanks! [youtube https://www.youtube.com/watch?v=TAF0JC4Gxuw] Want to see behind the scenes of what it's like to be a BLG Foundations Accelerator customer? Check out this Q&A call recording! One full hour of amazing content for Gym Owners from the inside of our program. This is not your normal "free lead magnet" content, this is a high level conversation from the other side of the pay wall. There is a lot we discussed here that I feel many in the community will benefit from. As many gyms bounce back from the craziness of 2020, we just want to do our part to enlighten, share and motivate gyms all over to get back to work in meaningful and useful ways. Calls like this happen 4 times per week and you'll also get to coaching, training and tools you need to make movement and get results. You won't just be sitting around talking about it. We hope you find it useful and enjoy it. Give it a watch and let us know what think! Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=Vao3XlwyZjc] Einstein has been quoted saying "We can not solve our problems with the same level of thinking that created them.". He also said, "A new type of thinking is essential if mankind is to survive and move toward higher levels" "New level, new devil" is how some people put it. No matter how to put it, the point is that it's different problem, and therefore new solutions are needed. It's not "working harder" or "more hustle", the goal of today's video is to help you see the blind spot you're likely not seeing or just completely ignoring. Will Hurst and The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=6-VHLJQYiQo] Proof... BLG Case Study - Jennifer Foret - Bombshell CrossFit in Conroe, TX Shout out to BLG Member Jen Foret for doing this amazing Case Study with our resident ladyboss Alexis McQuillen. Jen knows how to hustle, hard work is not her issue. The issue was getting some direction, mentorship and putting a system in place that could organize her efforts and give her clarity. Before starting with BLG she didn't know where to point her energy and getting new clientele was a big unknown for her. This was giving her a lot of anxiety and had her very worried that she would lose her passion and purpose. In this video I was excited to she how much she has grown and the confidence she has gained. We are excited for Jen moving forward. Give it a watch and see how she navigated these waters and listen to the advice she gives her fellow gym owners. Will Hurst and The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

Tactical Tuesday: Let's talk shop and get our hands dirty! What if there was a way, for every person who lands on your website and doesn't opt-in, or engages with you on socials, to get advertisements reminding them to come back for the next 7-10 days? But not just on FB, also all over the internet? What if they were reading the news and BOOM! Up pops an ad with your gyms name on it that links back to your scheduler? Research and studies show on average it takes 7 points of contact before a prospect converts to a buyer, so this leans right in to more points of contact and moves prospects closer to buying. Good news, is you can do this and yes, it does work on a very low budget. Give the video a watch and let us know what you think! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday 

  Back when I was a novice I always thought finding the magical "system" would solve all my problems. Then I got overworked had a total breakDOWN and in rebuilding myself I had a breakTHROUGH. I realized I had to stop chasing process and "systems". People are who are perpetually successful in business are rarely ever a case of finding the magical system. ABOUT TODAY'S VIDEO "Systems" is a buzzword getting thrown around a lot today in the gym owner sphere of influence. It makes you sound smart when you say "systems". And there is this thought that by finding the right system you can just "install it", otherwise change nothing, and all your problems are solved. The issue is, systems are temporary and will need adjustment, and its the delay in recognizing when the time is right where you lose and miss opportunity. That's when many realize there is layers to this game. Business disciplines, business principles, pattern recognition and self-awareness are often what the 99% who perpetually fail are missing. That's what we are going to deep dive on today, what these things are and how to hone them. Give it a watch, and if you find it helpful, then like, share or leave something in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday 

Without doubt, the fitness industry will evolve as peoples needs change and the number of providers who solve last years problems grow to fulfill on demand. Where are we headed and how do you stay ahead of the curve? Watch the full video and get the resources at: https://biglittlegyms.com/what-the-next-generation-of-gyms-will-be-doing-and-the-future-of-gyms/ ABOUT THIS VIDEO 10 years ago just opening up a microgym and provider fitness in a small group setting with a little structure and guidance was all you needed to do to be "unique" from the big box gyms at the time. But if there is one thing that we know, it's that if you do something right it's only a matter of time before others move in and do the same thing. It's not copying, it's not stealing. It's just the nature of business and something you can't let slow you down. Just because you were first only rewards you for so long. Business isn't build to reward those who do it first and don't continue to evolve. It's build to continue rewarding those who keep innovating. So in our small gyms, how do we innovate and how do we know where to innovate? In this video I'll share exactly where this train is undoubtedly headed. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Watch the full video and get the resources at: https://biglittlegyms.com/what-the-next-generation-of-gyms-will-be-doing-and-the-future-of-gyms/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

  Being a Gym Owner, you'd think, we'd be the healthiest, fittest people on the planet physically and mentally. Considering we have all the knowledge, know how and resources at our fingertips. But this is quite often not the case as the job can be incredibly demanding. ABOUT THIS VIDEO In my 9 years of owning gyms I was at my fittest and I was also at my weakest. Not just physically, but also mentally. The roller coaster ride that is gym ownership is not for the weak. Like any business, success takes sacrifice and after all these years I know this all to well and most gym owners I've met have gone through the same battles. Today I share those battles and how I overcame them. The mistakes and wins. I also share why, as a gym owner, it can be a recipe for disaster for your actual health. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

  As a gym owner, entrepreneur and fitness professional sometimes we get caught in the echo chamber of shout about how we are the best at solving the "fitness" problem. But is that even the problem that people need solving? ABOUT THIS VIDEO When we open our gyms we think what people are looking for is a better solution to the "fitness problem". In today's video I share with you why trying to solve that problem is a waste of energy with low returns. And I'll share with you the real problems people are paying big money to solve that you can solve as a gym owner. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

The idea is to break down complicated problems into basic elements and then reassemble them from the ground up. If you can do that quickly with every problem you run into, you will become a success faster than your competition. View the full episode and resources at: https://biglittlegyms.com/what-does-tesla-a-chef-and-your-gym-have-in-common/ ABOUT THIS VIDEO No doubt a high work ethic plays an important role in unlocking your success and becoming the best at what you do — but we all know — there are extremely hard-working people who own gyms and make little progress in business and often end up shut down before getting to share their coaching skill with the world. What then is this missing link for innovation, getting ahead and accelerated success? This missing link has little to do with how hard you work. It has WAY more to do with how you think and reason around the obstacles we run into as gym owners. Let’s talk about how you can quickly use this first principles thinking to amplify your vision and make moves. Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team View the full episode and resources at: https://biglittlegyms.com/what-does-tesla-a-chef-and-your-gym-have-in-common/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=Dmir2zTcaE0] LISTEN ON PODCAST HERE ⤵️: This weeks Friday video only has FOUR bullets instead of 5, but you'll want to know them just the same. ABOUT THIS VIDEO In 2020 a lot has changed, and with these changes in buyer behavior comes changes in the offers a gym has to promote to get traffic in the doors. Some things still work, but some new things have evolved. Today's video will cover 4 offers we've run this month that have generated net positive ROI and even multipliers of spend in return to acquire new members. So what are the the best working offers to promote your gym in 2020? Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

LISTEN ON PODCAST HERE ⤵️: ABOUT THIS EPISODE As a gym owner and business owner. Ask yourself: Are you a chef or a cook? A chef understands food at a fundamental level. Because they understand food deeply they can create an infinite number of recipes. This is infinity valuable and cannot be replaced. A cook just knows how to execute recipes but is nothing without the recipes. Because the number of recipes they have are finite their success is limited. There are a few undeniable basic truths to finding success in business that can’t be deduced further. They are a mental model for navigating difficult and complex problems. Like winning in competitive business. Remove everything that you ‘think’ is true based on experience, upbringing, conditioning, assumptions or opinion and replace it with which you are certain are true and can’t be deduced further. So what are the first principles? Watch the video and let me know what you think in the comments! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using mentorship, training and hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=mnnijUIWgiU] What happens when you begin to make all the money but you did it in a way that doesn't serve your ultimate goal? View the full episode and resources at: https://biglittlegyms.com/can-you-be-a-successful-gym-owner-and-still-be-a-failure/ ABOUT THIS VIDEO We all know many financially successful people who are miserable. But there are also financially successful people who did it right and are very happy. It takes a balance of health, wealth & relationships to find true success in life. If you build a business that tips the scale too much in one direction it's going to take you away from your original purpose of starting a business and leave you overwhelmed. And what good is financial and material success if you can't enjoy it? Check out the video and let me know what you think in the comments? To Your Success. Thanks for watching! Will Hurst & The Big Little Gyms Team View the full episode and resources at: https://biglittlegyms.com/can-you-be-a-successful-gym-owner-and-still-be-a-failure/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

The paradigm shift that needs to happen to lead your team and properly incentivize them to go to work for you... View the full episode and resources at: https://biglittlegyms.com/leading-your-team/ ABOUT THIS VIDEO So much of your success in running your gym and loving it will come down to Building a Culture That Aligns with Your Staff's Values. Talented people are seeking workplaces where they can align their beliefs with those of the company and ownership. They want to invest their time meaningfully and work together on a common vision of purpose and success. As gym owners grapple with how to recruit top coaches and retain them, they must rethink how they’re shaping and building a culture that unites people around a common cause. Great leadership means not looking at the dynamic being one of time for dollars. The time they spend with you should provide continuous value, alignment to the vision, purpose, and fulfillment goals. Check out the video and let me know what you think in the comments? To Your Success. Thanks for watching! Will Hurst & The Big Little Gyms Team View the full episode and resources at: https://biglittlegyms.com/leading-your-team/ Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com/discovery FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

[youtube https://www.youtube.com/watch?v=6gcLaMc3EWw] AUDIO ONLY PODCAST EPISODE: There's no argument that getting revenue and putting our cash flow in the green is mission critical to business in this stage, so why do we find it so hard to do? ABOUT THIS VIDEO When you're starting out or in the growth stage as a gym owner NOTHING is as important as sales. Without sales you don't have customers, without customers you don't have revenue and without revenue any business will quickly die. Sales is not the skillset or hat many gym owners would chose to wear first, so we invent a million other things to do to avoid doing it. The secret to doing revenue generating activities is to identify which activities actually generate revenue as a direct result and which are just a waste of time that masks itself as progress. When these activities are made into habits we simply can not live without doing them and our lives prosper in return. Check out the video and let me know what you think in the comments? To Your Success. Thanks for watching! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Subscribe on iTunes: https://podcasts.apple.com/us/podcast/gymhacker-radio/id1457903159 Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday

5 things, every Friday that will guide you in the realm on operating a world class gym. This includes things I’ve Been Loving, Using, and Reading: Books, Gadgets, Hacks, as Well As Updates & Current events in the Gym World and More Every Friday. Join the new BLG 5 Bullet Friday newsletter and get this in your inbox every week!: https://biglittlegyms.com/5-bullet-friday ABOUT THIS VIDEO An intro in to this new series, "5 Bullet Friday" which will go behind the scenes in to the 5 pillars of what will allow you to do what you love, what you are good at, what the world needs and how to get paid for it. I will share strategies and secrets for your operations, fulfillment, marketing, sales, and life success in gym ownership. Check out the video and let me know what you think in the comments? To Your Success. Thanks for watching! Will Hurst & The Big Little Gyms Team Want some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? BLG Foundations — A proven 9-week program that includes mentorship, trainings and tools to show you how to scale your gyms marketing, sales, operations and fulfillment to greatness using hyper-systemization. Learn more about Foundations and get a FREE Demo here: https://biglittlegyms.com FOLLOW US AT: Facebook: https://www.facebook.com/biglittlegyms Instagram: https://instagram.com/biglittlegyms Free FB group: https://www.facebook.com/groups/biglittlegyms Join the new 5 Bullet Friday newsletter: https://biglittlegyms.com/5-bullet-friday USE THE PLAYER BELOW FOR THE AUDIO ONLY PODCAST!

This is the tale of the two wolves and the resistance.

Does it make the boat go faster? This is the question every gym owner should ask themselves everyday to ensure you aren’t just burning through your time doing things that don’t increase performance. Most people think they’re hustling and grinding, but really they’re just grinding on $10 an hour tasks that should be delegated or automated. While they’re important and need to be done, that doesn’t mean you need to be manually doing them or that they even need to be done at all. No matter how hard you push on doing these redundant task it’ll rarely result in an increase to the businesses performance — You’re NEVER going to make the boat go faster! You’re never going to win the race. For you to have success and buy your freedom of time back you need to be making the boat go faster. You have to get leaner, faster, lighter, stronger, more agile etc. In this video I am going to guide you through identifying these obstacles and lay out the things that make the boat go faster so you can win! Here’s what we cover: Seeing through the noise and catching yourself when you get caught up in “hustling” on things that should be automated or delegated because it FEELS like progress when it’s really not. Trivial things like replying to email, sales, following up, customer support, serving clients and accounting are important but none of them make the boat go faster. If you’re not progressing, you’re maintaining — and maintenance doesn’t mean you’re safe. It’s actually how you get taken out silently in the night. You’re a sitting duck. A few examples in my own gym and other gyms we’ve had a hand in operating that are “maintenance tasks” and “boat accelerating tasks”. How to point all your energy into making the boat go faster by asking yourself these three questions: One. can it be eliminated? Two. Can it be automated? Three. Can it be delegated? Things you should focus on to become the apex predator in your radius and assassinate the competition in the night. I do explain all of these in further detail in the video — feel free to watch it in full because theres a lot of gold nuggets you don’t want to miss! Check it out and let me know what you think in the comments below? To Your Success! Will Hurst & the Big Little Gyms team Subscribe, like and share! Learn more about what we by scheduling a discovery call, complete our survey and schedule a time here: https://biglittlegyms.com/go/ Thanks for watching! Follow us on our socials here: YouTube: https://youtu.be/zzmXFlDsZwc Facebook: https://www.facebook.com/biglittlegyms/ Instagram: https://www.instagram.com/biglittlegyms --------------------------------------------------------------------- Watch on YouTube here: [youtube https://www.youtube.com/watch?v=zzmXFlDsZwc]

It’s not your competition, although that is part of it. It’s not the return you make in your paid campaigns or the time you put in on "content".   It’s not the "funnel" or the ads.   It’s this. (especially if you run ads effectively but churn from them)   It’s not knowing your local market's sophistication level and/or missing it entirely.   If you know your market's sophistication level you’ll have a much better chance of succeeding in growing and doing it steadily.   By knowing your marketplace’s sophistication level you’ll understand why some claims and promises work while others fall flat. ...............................................

The Leads Aren't Weak, You're Weak! GHR 021 talks about why you need to sell your ass when a prospect visits your gym.  In every consult someone gets sold, it's either you help them make a decision they already WANT to make and providing something that can and will save and extend their life.... Or it's you getting sold on why they shouldn't and that's also you FAILING THEM. If you change lives, if you're the best, then it is your duty to sell and sell strong. https://biglittlegyms.com/

Storytime... There are many subconscious influencers that drive prospect to become members at your gym. Raising prices is actually a great strategy for increasing perceived value and actually attracting MORE members in to your gym who value your services more.  https://biglittlegyms.com/

We build our businesses to serve others, and our mission is to become world class at that. Once you know you are world class it's time to make sure that business serves you just as well. Lifestyle freedom is usually the personal reasons we open a gym amongst other reasons, if its not providing that to you then you need to make a shift, make changes that are not always logical and faith in your vision. After 5 years we are making some big changes at my 350 member gym, Spark CrossFit, to align our business with our values and our mission. Enjoy as I share why and our journey behind the changes.

The Law of Compensation is the law of reaping what you sow and how to attract more success. It has everything to do with your value of the service you provide, how good you are at, and how hard you are to replace. It is a principle and an immutable, constant law of cause and effect that simply can't be ignored. http://bit.ly/gymneticsbeta

Today we focus on an immutable principle of marketing that all your marketing plans need to be focused around in your gyms mission to grow. How you attract your customers has everything to do with how they follow you and how you will lead them. If you want to grow soundly this advice can't be ignored. http://bit.ly/gymneticsbeta

Join me as I sit creek side on a strong dose of cold medicine. A purpose driven gym solves a real problem and mobilizes people around its core mission. It openly recognizes leaders, promotes enthusiasm, teamwork and winning Seriously though, I think this may be a really good one. Wish I could remember 

Strategies for Creating and Building Advocates and Disciples That Will Multiply Your Local Branding and Growth Efforts.

Members that show up keep paying and keep getting results, which results in them telling more people and bringing more friends. In Part 1 of the Purpose Driven Gym Series I share how you can align your core values with Increasing Attendance & Creating Devoted Membership That Shows Up.

Are you a business owner or did you just buy yourself a job? GHR 013 is all about defining the difference between being a business owner vs being self-employed. Being tacticians and people of service we often find ourselves in low-leverage positions in our businesses.

Every business needs three things in their marketing efforts: ✅Ways to get more customers ✅Ways to ascend customers and giving them high value offers to spend more on (because they want it) ✅Ways to help customer spend more frequently We call these models acquisition, ascension and monetization models and these are a non-negotiable part of all successful businesses. You should also have a budget each month allocated for these version models within your business. This podcast has the answers on how to do this best. Enjoy, subscribe and review! Join Our FREE Facebook Group for Gym Owners!⤵️ ✅http://bit.ly/biglittlegyms ✅#KnowTheCode - Find Out What Level You’re At On The #Gymhacker Code: http://bit.ly/gymhackercode Connect with me on our other Channels! ✅Subsscribe on YouTube: https://www.youtube.com/channel/UC9sL1vyHniZFXzZegdL4nzA ✅Instagram: https://www.instagram.com/biglittlegyms/

There is an old saying that goes, “You can have it fast, you can have good, or you can have it cheap. Pick two” Good +fast = cost Fast + cheap = low quality (no results) Good + cheap = time And some people who have been guru’s in the gym space for a long time, because they did is slowly, will tell you slower is better. When thats an absolutely unfounded truth. Slower is not better. Slower is just slower. I want to make sure you guys have hear all the rage about the gymhacker code. The gym hacker code is a free guide I spent the first 5 months months of this year writing that lays out the 6 stages of gym ownership and what it takes to break through each one on the way to mastery clearly with the right mindset and actionable next steps. Get it for free at gymhackercode.com. Like, subscribe and share!

Download GHR 010 This is a game changing  perspective shift on how a gym can fulfill on principles that will make and keep it successful in any market. Becoming a "Purpose Driven Gym" will allow you to fulfill and compete on more than just fitness. As we read this book, The Purpose Driven Church by Rick Warren, we realized that the principles upon which a successful church is founded are the same business principles that a gym can and should apply to be successful and grow a successful following and paying membership base that stays forever and tells everyone. Churches are also local business that depend on a following that pulls from within a 5-10 mile radius like most gyms. What's even more interesting is church's actually give their core product away for FREE and really 100% on back-end profits to become successful. No other business in the world has been as successful for the as long as the church has, and that's because it fulfills on needs that people require to stay balanced. These concepts apply and religion just happens to be the medium upon which it is provided. Show Notes: Warmer through fellowship - community & belonging The #1 need for humans is a feeling like they belong to something Question: What are we doing to build community? Deeper through discipleship - education, our belief, create raving fans Ambassadors - representatives of a higher power = coaches Coaches are ambassadors, that means everywhere they go they are disciples of your gym. Don’t ignore people, who here has been in a group conversation and you’re the one feeling like they’re getting ignored? How’s that feel? It’s prob one of the worst feelings in the world. So ask yourself when coaching if anybody might be feeling that way in your class. 5 things to remember to give you confidence: - they have the same longings that you do. Something is missing. - do members know what your mission is? teach them something, don’t take the them fishing, teach them how to fish! Questions: What are we doing to teach them how to fish? Stronger through worship - belief, part of the movement, being present and supporting the cause are they attending and showing up are they connected to the cause, movement and the mission what we stand for our staff, our team our methods, the ownership Question: What do we stand for, what’s our mission? Broader through ministry, and service - solve a real problem (recognize leaders) mobilize people around the mission promote enthusiasm, teamwork and winning recognize people, identify key players and give them recognition Question: what are we doing to recognize people and each other? Larger through evangelism - religious, cult like belief in the movement preaching the gospel what we stand for Question: What's the experience our members are having? Is it worth sharing?

Successful gyms don’t grow big and become profitable by accident. There are reasons why the great ones succeed. It requires the development of genius. The reasons these gyms and businesses succeed, is because they’ve developed this genius. You have to change the way you think about your business. You may have to do some things different, and you may have been stuck so long that it feels like you’re going against your own conventional wisdom. But this is what is required for your goals to materialize and for you to become the genius that you really are on the inside. When you do these things will become a LOT easier. #KNOWTHECODE - I’d like to invite you to download your free copy of the Gymhacker code at http://bit.ly/gymhackercode The code will not only define what stage of the journey you’re in but it will also tell you more about gym ownership than you ever thought possible. Connect with me on our other Channels! Join Our FREE Facebook Group for Gym Owners!⤵️

In this episode I am going to cover Part 2 of the Gymhacker Code, which is the 3 remaining stages of Leader, Owner, and Mastery, the primary problems, challenges and opportunities each stage presents and also what the focus needs to be on to move to the next stage. I’d like to invite you to download your free copy of the Gymhacker code at www.gymhackercode.com The code will not only define what stage of the journey you’re in but it will also tell you more about gym ownership than you ever thought possible.

Your gyms value does not come from the coaching, the equipment, or the class offerings. It comes from 4 things that we cover in this podcast. When you do all four of these things you’re providing SO much value to them that paper money can not be used as a measuring stick of its value. The value will be infinite. They will decline job offers and think about where they live next because it my mean they’ll lose their gym. And that’s non-negotiable. And if you know this too then you’re not worried about competition. There can 10 gyms on your street and you’ll be secure. Because you do something different than them, you don’t sell the same product. ❝If I'd asked customers what they wanted, they would have told me, 'A faster horse! - Henry Ford❞ Join Our FREE Facebook Group for Gym Owners!

The first step to know where you are going is to know exactly where you are on the 6 stages of gym ownership and growth. I call these 6 stages the gym hacker code, and in this episode I am going to cover Part 1 of the code, which is the stages, the primary problems, challenges and opportunities each stage presents and also what the focus needs to be on to move to the next stage. I’d like to invite you to download your free copy of the Gymhacker code at www.gymhackercode.com The code will not only define what stage of the journey you’re in but it will also tell you more about gym ownership than you ever thought possible.

Download GHR 004 Hey gym owners, welcome back to gym hacker radio episode #4 and today I am going to share with you guys the ONE thing that change my gyms course from failing and not being able to pay me... ...to becoming a 400 member, 1 million dollar run rate local brand... When I first started operating and marketing my gym the way I am now I was concerned about positioning my gym and attracting new membership... ...without just lowering my membership prices and bringing in people who just want free stuff… ...because at this point all I had to sell on was the fitness itself and it was becoming harder and harder to standout amongst the noise of a crowded market because I didn’t have a corporate marketing budget, couldn't afford billboards and didn't want to hire salesman to high pressure people into joining my gym…. I just knew that the methods and experience we were providing in our training programs worked and I was excited to share them. The fitness was really good and I fully expected to make money with it … BUT I learned it's simply not that easy when every other gym sells on their coaching, community and programs ALSO being the best. So in testing many different approaches to growing the gym something magical occurred (which was completely unexpected) … We found the one thing, it was all about the mindset of how we crafted our message to the public As I began to play with our marketing message I learned that I had to essentially give people what they WANTED… …to make it possible to give them what they REALLY NEEDED… We stopped competing on price, in fact we stopped competing all together Instead of saying we are a better version of the same thing down the road, instead we began to position ourselves as an entirely different concept that was about their individual well being goals not one about amraps and metcons and language that no one understands to one where we talked about what they were FEELING   Instead it was about their goals and going in to how this affected every part of their being   This is what they needed. But you can’t lead with that even.   You had to make it about them, not about you. And that’s a very hard marketing message to craft,   to speak to the masses but also make each person feeling like you’re talking to them individually. but when we did this they started to pay more money for membership and upsell programs!… And I did all that without giving even one class away... ...no free trial weeks or months ...no groupons ...no baiting them in with something unethical ...no lowering my prices (in fact, I had to increase them!) but I had no idea that by helping them transform their lives … the quality of my life would also be transformed …in the most amazing way. Like I said earlier … I was expecting to make some extra money …but as I helped each one of my members with the amazing systems we built out… doors of unexpected opportunity started opening for me. Through my gym I’ve been able to change SO many lives …the lives of so many fascinating people who I never thought would be the type I would want to train … We now have hours where we have 3 programs running at once (in different rooms) and over 80 people working out at once. We have built out systems for selling high dollar personal training that allows us to really over deliver for our members... ....and in exchange they pay us with a smile on their face! There is an amazing vibe and atmosphere in our gym that almost sells itself. But the REAL benefit (the one that’s not so obvious on the surface) … has been the fulfillment I get …when a member or client puts it all together … and as a result their life is transformed. (We've helped a couple people lose over 100 lbs!) The money’s great …but being instrumental in the transformation of someone’s life … which directly affects their family (is a tremendous blessing to me.) And when they express how thankful they are for my help … the look in their eyes (and the hug they give me says it all) … And for me (that’s what my business is really about). I suspect if you’re here …then it’s probably exactly like that for you too … am I right? If so, then I’d like to invite you to join Big Litte Gyms Facebook group and connect with fellow gym owners who are running world class gyms, growing teams and changing lives. In this group we talk about how to grow and scale your gym and team, create momentum across your entire organization... ...and leave the dent in the universe you KNOW you are capable of making. Also… I'd like invite you to go to gymhackercode.com and download the Gymhacker Code absolutely free. The Code will tell you more about gym ownership than you ever thought possible. The code clearly defines the 6 stages of gym ownership from start stage to mastery. It will help you define where you are, and in order to know where you are going you first need a clear picture of where you are and what's holding you back What’s required, how to build the dream team and what the focus of each stage is. It will help you turn your weaknesses into your greatest strengths, it will help you see the next steps very clearly and help you master your fears, and teach you how to create momentum within your gym like never before. I hope you guys enjoyed my origin story, stay tuned for episode 5 where we get in to the action steps needed to reach new heights in your gym business.

Hey gym hackers, welcome back to gym hacker radio episode 003! in this episode I am going to start off where the last episode ended I’m going to share with you an epiphany I had when my gym was struggling that changed everything   This all came to me at the worst of time, I was about to sell, my wife was pregnant, we were about to deplete what savings we had left to pay for groceries and our monthly living expenses.   This gym had literally crushed my hopes...   So let me take you guys back in time... I was sitting in a CrossFit level 1 coaches course for renewal so I could keep my affiliate renewal …   running numbers in my head (as I tried to figure out how much money the instructor was making per hour.) Best I could figure, she was making about fifty maybe sixty thousand per year. Needless to say I was “bored to death!” (I had done this course years before) … So, with ninja like stealth … I reached in my backpack and pulled out the “how to” book I had bought just two days earlier. This was a book on business growth strategies I paid $97 for that book (and the video that accompanied it) … and in my opinion …it was worth “ten-times that much!” Why did I think that? Because I knew that the guy who wrote it was making $10,000 per day growing his business … day in and day out … and he’d been doing that for a very long time. So, I ran my hand across the cover …   down the spine … then flipped through the pages (not reading mind you) …   I was just thinking. I began to run some numbers in my head … at $97 per book I figured he was making almost $10 grand a day Which is pretty close to a $4 million dollar per year business which is insane!   But what’s even crazier than that …   is that the guy only spent a few days writing the book and recording the video … and when he was done he NEVER had to write it again!!! The book grew his tribe and community for him!   He was able to create it once and he kept getting paid for it over and over again!   That’s when I realized that I didn’t want to sell gym memberships with pretense that I had to service my members by coaching every class and deliver the lackluster fitness experience only a tired, stressed, overwork gym owner could provide. I'd been treating my members like this trainer was teaching us to do in the seminar … I wanted to serve my members like this author … And so that’s what I did. And so I started grow my gym in way that allowed me to empower to people who's only desire is to be passionate coaches …   ...and focus on providing a world-class fitness experience like no other from the top down. This allowed me to move myself out of the low value roles in my business and into the attractive character role that allowed me to create dream members.   It started a movement towards rebuilding my gym in a way that made me a leader of a tribe that told EVERYBODY and got me $10 for every $1 I spent. and over the next eleven months or so … I had made over two hundred thousand additional dollars!…   and within a year after that the gym had made almost a $500,000 dollars revenue! And we are on track for a one million dollar run rate by the end of 2019 plus I hear it repeatedly from my staff and members how we run an amazing business.   So now I get to LOVE MY GYM again, in fact, that's why I still own it! I get to change lives and have huge impact daily...   ...without having to do the dirty work.     And what’s cool is that I accomplished this by simply focusing on ONE thing …     which was by replacing and multiplying myself  and my knowledge the right way! Most of it I acquire from investing and trusting people who had done it before me and allowing them to coach me     So let me ask you a question…. Would you like to know how I did that?   ok cool,   that will show you how I took about a hundred dollars …and transformed the simple idea I had … into a Million-dollar-a-year “Big Little Gym" Success! https://biglittlegyms.net/beta-application Go check it out, and let me know what you think.   Thanks!   -Will "Big Little GymS" Hurst —

This goes back to when I went all in and opened Spark CrossFit. On one hand I felt excited while on the other I was feeling a lot of uncertainty and angst. That is when I made a HUGE shift and discovery... My discovery increased my gyms revenue by over two hundred thousand dollars in less-than a year.... ....and now we are over $600,000 of run-rate in 2019 and the gym is now fully staffed with a team of 11 awesome coaches, with an overhead of ONLY $21,259 (that’s last months number) Would you like to know the method I discovered? Are you interested to know how I was able to put this into action and get started with an immediate 10x return on just a couple hundred dollars spent? We share how you can apply the same shift and we share how we came to help gym owners like you find your “weirdos”. So that you can better serve your audiences and tribes and members. Enjoy and tune back in for episode 003 of Gymhacker Radio Podcast!

Join host Will Hurst as we share part 1 of our origin story of how Big Little Gyms came to be and who we are here to serve. We share how we almost went out of business. How we almost failed, the mistakes we made and MAJOR shifts we had to make to go from their to the now over $600,000 per year annual revenue and over 350 members and is well on it’s way for a $1,000,000 run rate this year! We share how you can apply the same shift and we share how we came to help gym owners like you find your “weirdos”. So that you can better serve your audiences and tribes and members. We share how we came to help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family. Enjoy and tune back in for episode 002 of Gymhacker Radio Podcast!