Podcasts about gym owners

You can't grow your gym to multiple six or seven figures if you operate like a gym owner doing $10k/month. To get to the next level you're going to need to step your game up. In this episode of The Iron Business Show I layout 15 things that all multiple six and seven figure gym owners do, so you can do the same.  #gymowner #gymowners #gymownerlife #entrepreneur #entrepreneurship

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a free audit of your gym's Instagram with our custom GPT tool: GymIG.comIf you're a gym owner who wants to post more content but doesn't know where to start, this episode is for you. Many gym owners have the misconception that they simply need to post more. But getting the right mix of content actually matters more than how often you post.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin breaks down the three types of content every gym owner needs to be posting on Instagram.He shares real examples from gyms who are doing this well and walks through exactly how to replicate their posts. You'll learn how to use your gym's Instagram page to make people like you, trust you and move closer to doing business with you.  Tune in and walk away with a simple three-post-a-week plan you can start this week.LinksAI Gym Instagram AuditGym Owners UnitedBook a Call0:00 - Intro0:55 - Why variety beats volume on social media1:07 - Posts that get people to buy from you2:43 - Social proof that actually works7:30 - Building connection through Instagram10:10 - Becoming a trusted voice11:31 - Your exact weekly posting plan

This week, we're joined by HYROX athlete, coach, gym owner, and all-round endurance powerhouse Sam Pretty.Fresh off winning her age group in Berlin to secure a HYROX World Championship qualification, Sam shares the whirlwind few weeks that also saw her claim the Deadly Dozen UK Championship title in the women's doubles. We dive into racing strategy, handling pressure, competing with different partners, and what it takes to perform consistently at the top level of the sport.Beyond racing, Sam reflects on her journey from school track athlete and PE teacher to marathon runner, HYROX competitor, and co-owner of Storm Performance Centre. She talks about balancing training, business, family life, and the realities of chasing Elite 15 qualification while running a gym and raising two children.We also discuss community, leadership, delegation, and why asking for help might be one of the most important skills for success.Whether you're chasing a podium, building a business, or simply trying to juggle life's competing demands, this episode is packed with lessons from someone doing it all.Follow Sam over on instagram : @sam_pretty_hybridFollow Storm Performance : @storm_performance_centreIf you enjoyed this episode please consider following the show and leaving a review, it helps us reach more people and speak to more incredible guests!  Find us @weareatalanta and remember to tag us when you listen! Thank you, see you next week!As always, a huge thank you to our sponsors for supporting us on this journey.LSKD : Use code ATALANTA for 15% off LSKDMyProtein : Use code ATALANTA for discount at checkout.

HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about what's driving that growth, what the best training clubs are doing differently and what's coming next for gym owners who want to capitalize on the HYROX opportunity.Eric explains how the affiliate program works, including the pre-sale ticket process and how HYROX markets affiliate events through their regional newsletters.He also shares what separates the training clubs bringing 50-plus members to race day from the ones that never quite find their footing.The conversation covers the full picture for gym owners who want to run a profitable HYROX program:- Running sims and camps- Adding personal training as an upsell- Building a 365-day HYROX calendar around local race weekends- Tapping into the massive pool of non-members who show up to these eventsEric also addresses the elephant in the room: Is HYROX here to stay, and how should gym owners think about the investment?If you're HYROX-curious or already affiliated and want to get more out of it, this episode is worth your time.Get the full toolkit for generating ROI from HYROX affiliation via the link below. LinksHYROX Toolkit Gym Owners UnitedBook a Call0:00 - Intro0:40 - HYROX affiliation growth6:00 - HYROX trends in Europe and the Americas12:37 - How the pre-sale ticket process works14:32 - Sims, camps and monetizing events21:56 - Youth HYROX35:50 - Building a 365-day HYROX calendar44:34 - Is HYROX here to stay?

Paid ads have changed. Here's what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. You build this funnel last because it's the one that amplifies everything else.John explains why the old ads playbook is dead—Meta's Andromeda update changed how ads are targeted and delivered—and what that means for gym owners. Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency. They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.LinksThe Referral FunnelThe Social FunnelThe Content FunnelGym Owners UnitedBook a Call0:00 - Intro1:31 - Media buying is dead5:56 - The 5-1-30 post10:10 - How to generate content ideas15:40 - Campaign structure & tracking18:28 - Your action steps

On this week's show Joe covers 4 topics: 1) How to kill your nighttime cravings WITHOUT killing your gains (Joe shares 4 of his favorite high protein, easy-to-prepare bedtime snacks that'll get ya jacked!) 2) How to train your lateral delts, biceps and triceps with just your BODY WEIGHT! 3) What's Joe currently training for? (The answer might surprise you LOL!) 4) The single most UNDERRATED set/rep scheme for newbies AND advanced lifters...And MORE! *For a full list of Show Notes + Timestamps visit  www.IndustrialStrengthShow.com. IMPORTANT LINKS NEW DeFranco merch! [Order before 5/17!] FREE Live Workshop for Gym Owners! The DeFranco Whey Team Forever Strong [Free Trial] Manukora Honey  

On this week's show Joe covers 4 topics: 1) How to kill your nighttime cravings WITHOUT killing your gains (Joe shares 4 of his favorite high protein, easy-to-prepare bedtime snacks that'll get ya jacked!) 2) How to train your lateral delts, biceps and triceps with just your BODY WEIGHT! 3) What's Joe currently training for? (The answer might surprise you LOL!) 4) The single most UNDERRATED set/rep scheme for newbies AND advanced lifters...And MORE! *For a full list of Show Notes + Timestamps visit  www.IndustrialStrengthShow.com. IMPORTANT LINKS NEW DeFranco merch! [Order before 5/17!] FREE Live Workshop for Gym Owners! The DeFranco Whey Team Forever Strong [Free Trial] Manukora Honey  

MMA History Podcast #328: Rudy Silva Prison Interview – The Cocaine King of San DiegoIn this raw and unfiltered prison interview, former fight promoter, City Boxing and Alliance MMA gym owner, and self-proclaimed Cocaine King of San Diego Rudy Silva opens up to Mike Davis like never before.Rudy details his traumatic childhood, early days at City Boxing alongside Brandon Vera, Dean Lister, KJ Nunes, and Tyrone Glover, launching Alliance MMA with Vera, and his deep connections in the San Diego MMA scene. He speaks candidly about his relationships with Dominic Cruz, Jocko Willink, Dan Bilzerian, Justin Bieber, and the chaotic lifestyle that pulled him into the Tijuana Cartel world.From gym politics and embezzlement drama to cartel dealings, robberies, a high-profile nightclub stabbing, bipolar struggles mixed with heavy cocaine use, family estrangement, and life in federal prison while appealing his sentence, Rudy holds nothing back.This is a gripping, no-holds-barred look at the dark underbelly of early San Diego MMA — sex, drugs, violence, power, and regret from someone who lived it all at the highest levels of both the fight game and the streets.A must-listen episode of The Other Side of the Cage prison interview series.The MMA History Podcast is the only show dedicated 100% to preserving mixed martial arts history through interviews and stories from the men who lived it.0:00 MMA history podcast intro 0:33 Joey Venti's guest introduction2:16 interview start 2:25 current life/5:28 going through a break up 7:09 having a rough upbringing 10:16 becoming involved in drug distribution 12:01 selling memberships for City boxing 15:58 Urijah Faber and Mark Dion incident 19:07 kickboxer Alex Gong19:53 Coach Oleg Larson21:18 Boxing coach Manny Melchor22:37 Coach Ernesto Martinez 25:51 kickboxer Danny Steele26:04 leaving City boxing 28:54 opening up a gym 31:56 renting rooms out to fighters 34:29 introduction to the drug market 42:33 working for Total Combat 44:05 fight politics in Mexico 47:00 opening an Alliance Jiu jitsu gym 51:29 falling out with Brandon Vera 54:52 56:31 relationship with Jocko Willink 1:02:51 bible app with Michael Chandler1:05:04 transitioning from coach to drug distribution 1:09:42 stabbing at a nightclub 1:16:48 argument with Chris Leben1:21:18 Elias Gios1:24:21 training Dan Bilzerian1:26:30 robbed for $285,000 1:29:52 Kickboxer Rob Kaman 1:30:10 relationship with Dominick Cruz1:33:44 falling out with Dominick Cruz 1:38:20 relationship with Dean Lister 1:40:38 Eric Nicksick1:42:05 process of getting caught up 1:45:27 outro/ closing thoughtsFollow the MMA History Team on Instagram: MMA Detective Mike Davis @mikedavis632 Co Host Joey Venti @aj_ventitreRecords Keeper- Andrew Mendoza @ambidexstressSocial Media Manager Andy Campbell @martial_mindset_Thumbnails Julio Macedo @juliosemacentoInstagram https://www.instagram.com/mmahistorypodcast?igsh=aHVweHdncXQycHBy&utm_source=qrSpotify https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb?si=aL3D5Y3aTDi-PQZdweWL8gApple Podcast MMA History PodcastYouTube https://youtube.com/@MMAHistoryPodcast?si=bj1RBXTZ2X82tv_JOutro song: Power - https://tunetank.com/t/2gji/1458-powerMike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 #MMA #UFC #NHB #MixedMartialArts #MMADetective #MikeDavis #MMAHistory #OldSchoolMMA #MMAPodcast #fightpodcast Thank You for your support

Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying.- Connection content that makes people like and trust you before they ever walk through the door.- Value content that helps your community solve real problems for free.They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).You'll walk away with a simple weekly posting strategy you can actually stick to.This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.If you missed last week's episode on referrals, check it via the link below.LinksThe Referral FunnelGym Owners UnitedBook a Call0:37 - People buy from people2:17 - 3 types of content15:18 - Story strategy19:24 - Sell by chat (DM)22:31 - Your action steps

In this episode, Ryan Moutinho (@ryanmoutinho), Owner of Connecticut Submission Grappling (@connecticutsubmissiongrappling) returns to the podcast to dive into what it was like opening a CLA gym, learning the business side of a gym, lessons and examples of scaling practice and more. Hope you enjoy! Download Sherpa, the free AI-powered journaling app for athletes. Join the convo with Josh on Discord here.Use the code "BJJHELP" for 50% off your first month on Jake's Outlier Database to study match footage, get links to resources, and more.Use code “BJJHELP” at submeta.io to try your first month for only $8!

Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the gym business model. Dave breaks down why the fitness industry can no longer afford to ignore the 80% of the population that doesn't identify as "fit," how GLP-1 medications like semaglutide are opening gym doors for people who never felt welcome in them, and what gym operators need to know right now before peptide deregulation reshapes the entire landscape. From KORB's partnerships with InShape Fitness and Fitness 19 to the future of pod-based, community-driven training environments, this episode is a masterclass in where preventative health and fitness are headed — and how smart operators can build a new revenue stream by getting ahead of it. What You'll Learn:

Bree Hartman was a successful gym owner, but after attending a self-storage conference, she decided it was time to jump in with both feet into real estate. In her first 12 months she acquired 2 self-storage facilities, and operates across Sacramento, Louisiana, Tennessee, the Carolinas, and the Sunbelt States. She is also the founder of Self Storage School, where she helps investors and W2 employees find, fund, and buy their first cash-flowing self-storage facility. Her 5 year goal is to own 12 facilities by June 2029, while remotely managing non-manned locations and working just 20 hours per week.Follow Bree

In this week's episode of Delivering #marketingjoy Sean garner joins the show to discuss going from owning a gym to becoming a marketing expert, understanding sales funnels, building trust in business, maximizing marketing time, and more!

Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take the Paid Pipeline from theory to reality and get your front-end offer live and selling within 30 days.We cover:What implementation actually means (and why it's simpler than you think)What success looks like in the first 7 daysHow the Fitness OS onboarding guides you through the processWhat happens during the remaining 30 days (testing, refining, learning)How to move from planning to actionIf you've been waiting for the "right time" to build your Paid Pipeline, this is it.The Paid Pipeline Implementation Sprint is now live — link in the show notes: https://mattrobinsoncoaching.com/sprint

He came to America from Cuba at 5 years old. His mom cleaned houses. His dad drove trucks. And somewhere between working 3 jobs, going through EMT school, and becoming a Miami-Dade firefighter — Lazro "Laz" Gonzalez decided he wasn't built to just survive. He was built to be Legendary. Laz is the founder and majority owner of Legendary Fitness — one of South Florida's fastest-growing gym brands with 4 locations across Miami (Doral, Kendall, Cutler Bay, and Legendary Pilates) and a 5th on the way in Broward. He started with $15,000 in savings, a shady business partner who was stealing from the gym, and COVID shutting his doors just months after he took sole ownership. He didn't quit. In this episode, we break down every stage of his journey — the hustle, the betrayal, the pandemic grind, the culture he built, and why he believes there's only one real secret to winning in business: your people. He also gets into relationships, mentorship, franchising, the "pillars vs fillers" philosophy that runs his entire company, and the one piece of advice that's followed him since his 20s. This one is for the builders, the grinders, the ones who refuse to let the ghost of their potential haunt them.

Gym owners don't get stuck because they lack tactics; they get stuck when they can't clearly define what winning looks like for every role, hire to that standard, and lead people in a way that matches how they're actually wired.Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman Merricks and Blake Ruff sit down with former CrossFit owner turned business strategist Brian Alexander to break down how serious gym owners can use behavioral data, clear roles, and big-picture goals to build gyms that grow without burning them out.You'll hear how Brian went from a 17,000 sq ft gym and a failed second location to coaching companies with revenue between $ 5 million and $ 30 million. He explains why most hiring efforts fail, why job descriptions are often ineffective, and how tools like the Predictive Index and the Pinnacle Business Operating System help gym owners align their teams, set the right goals, and think beyond “just not losing.”Episode OutlineBrian's Journey from Sales to CrossFit to Business CoachingWhat Brian Does for Gym Owners and LassoHiring: Right People, Right Seats, Right Stage of BusinessDesigning Roles That Actually Drive ResultsInside the Pinnacle Group for High-Level Gym OwnersSelf-Awareness, Leadership, and Behavioral DataWhy Brian Coaches Through Questions, Not PrescriptionsHard Lessons from a Second Location That Almost Cost EverythingThe Nashville Event and Predictive Index On-SiteEpisode Chapters00:00 Intro & show setup00:41 Meet Brian Alexander01:16 Brian's journey from sales to gym owner to coach04:15 How Brian helps Lasso and gym owners07:07 Building role clarity and hiring with Job Targets14:16 Inside the Pinnacle Group for high-level gym owners22:08 Self-awareness, leadership, and Predictive Index35:00 Brian's gym growth story to 17,000 sq ft41:35 Second location failure and key lessons42:44 Nashville event, how to connect with Brian, outroAction TakenPinnacle Group PositioningClarified that the Pinnacle Group is for gym owners doing 30k+/month who want a higher-level strategy around growth, hiring, and leadership.Event PromotionHighlighted the upcoming Nashville event, where:Brian will speak on leadership, roles, and hiringAttendees will get their Predictive Index on their event badge for live discussion and networkingConclusionBrian Alexander shows that the real leverage in gym growth is not another tactic or ad campaign, it's clarity about roles, alignment of people to those roles, and a vision big enough to pull the whole team forward. From his own wins and failures as a gym owner to his work with multi-million-dollar companies, the message is consistent: know where you're going, define what winning looks like for every seat, and use real data—not guesses—to put the right people in the right roles.CTAWant to stop guessing about your team and start building a gym that can grow without you doing everything?

-Pat & Adrian discuss a Reddit thread entitled, “What's something you want your box to know that you can't imagine sharing to their face?”-Five of the most upvoted topics are covered in today's show.

Gym owner Lauren DiSessa's weekly HYROX class has generated $6,000 in revenue in just two months, and she's not even charging members extra for it. How'd she do it? Two-Brain CEO John Franklin gets the full scoop from Lauren today on “Run a Profitable Gym.”Lauren walks through her V1 mistakes—treating HYROX as an afterthought with no real launch strategy—and explains what she did differently the second time around: a high-energy open house that drew 40 people, 70% of whom were non-members who paid to train at her gym.She breaks down her pricing structure for drop-ins, class packs and full race simulations, and reveals the three things every gym owner needs to launch HYROX successfully: 1. Someone genuinely passionate about the sport2. A dedicated class time that gives the program its own identity3. The right equipment to attract serious athletes.Lauren also shares how the program is pulling in a steady stream of prospects every single week and why even converting just one or two of them into full members each month is a bigger deal than it sounds.Tune in to find out how a single Saturday morning class is quickly becoming one of the smartest revenue moves Lauren has ever made.Then get "The Complete Guide to HYROX Affiliation for Gym Owners" in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call0:56 - Gym overview7:52 - Adding HYROX16:33 - Open house results20:37 - Pricing structure29:46 - Keys to success

Are you sleeping on Hyrox? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: Hyrox.John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.The best part? Hyrox affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible.For example, one Two-Brain gym generates $12,500 a month in Hyrox revenue, and another added $100,000 in annual revenue just by setting up two Hyrox training sessions a week.Chris and John dig into the details to help you determine if a Hyrox program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of Hyrox; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to Hyrox Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.LinksGym Owners UnitedBook a Call0:29 - Why is Hyrox working?4:02 - The opportunity5:48 - Should CrossFit gyms be afraid?8:05 - How to get ROI15:48 - Marketing, selling, retaining

Ali Rezaei Majd — is the fearless Iranian fitness giant who stared down the IRGC regime and ignited a firestorm.A towering, tattooed former gym owner from the warrior province of Lorestan, Ali had secretly followed Jesus for ten years in the shadows of persecution. On January 5th, he joined the streets of Doroud demanding freedom — only to watch the Revolutionary Guard forces gun down his friends in cold blood!The very next day, with bullets still echoing, he recorded a raw, defiant video in English. He exposed the regime's lies, declared that Iranians do not hate America or Israel, and cried out for liberty: “Our voices are silenced… our people are suffering.”That single act of courage went viral — nearly 2 million views in English and almost 10 million in Farsi. The IRGC regime immediately hunted him down.Undeterred, Ali fled on foot, evading capture for days before escaping across the border into Iraq. Now this Christian “sheepdog for the Lord” continues his fight, calling for the jihadi regime's downfall while offering forgiveness to his persecutors.A powerful symbol of unbreakable faith and fearless defiance.Support The Doron Keidar Podcast on Patreon: ⁠https://www.patreon.com/cryforzionnFollow and support Ali Rezaei Majd here:Instagram:@Ali_the_LorYouTube:https://www.youtube.com/@ali_the_lor#podcast #israel #BreakingIsraelNews #DoronKeidar #TheDoronKeidarPodcast #Ali_the_Lor #Iran #IRGC 

Most chin-up advice you'll find online is either incomplete or complete bullsh*t! In this week's episode, Joe breaks down what actually works (based on his 30 years of real-world results.) Whether you can't do a single rep or you've been stuck at the same number of reps - Joe explains exactly how to break through your plateau! First, he lays out his proven 4-phase progression to help you get your very first chin-up (without wasting time on ineffective fluff). Then, he reveals his "chin-up cluster ladder" - a simple but powerful method to rapidly increase your strength and reps. You'll also learn the biggest mistake people make with band-assisted chin-ups...and how to fix it so they actually carry over to the real thing! If you're serious about improving your chin-ups, this episode will change the way you train overnight! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS How Liv Morgan (and countless others) got their first chin-up! HandxBand bands [code: JOED] Fat Gripz Live Workshop for Gym Owners! [Register now for $17!]

Most chin-up advice you'll find online is either incomplete or complete bullsh*t! In this week's episode, Joe breaks down what actually works (based on his 30 years of real-world results.) Whether you can't do a single rep or you've been stuck at the same number of reps - Joe explains exactly how to break through your plateau! First, he lays out his proven 4-phase progression to help you get your very first chin-up (without wasting time on ineffective fluff). Then, he reveals his "chin-up cluster ladder" - a simple but powerful method to rapidly increase your strength and reps. You'll also learn the biggest mistake people make with band-assisted chin-ups...and how to fix it so they actually carry over to the real thing! If you're serious about improving your chin-ups, this episode will change the way you train overnight! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS How Liv Morgan (and countless others) got their first chin-up! HandxBand bands [code: JOED] Fat Gripz Live Workshop for Gym Owners! [Register now for $17!]

Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong.The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering why conversion feels impossible.In this episode, I break down the exact mechanism that keeps PTs trapped at the ceiling and why free decisions create free-level commitment.Then I show you what changes when you flip the model: how one of my clients went from 16 failed free sessions to converting 70–80% of his leads into paying clients.It's not about being a better closer. It's about building a front-end that produces buyers, not browsers.Grab The Paid Pipeline Masterclass (link below) and learn the system: https://mattrobinsoncoaching.com/paidpipeline

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days?   Learn more about the Unicorn Society HERE.

If you burn out, your gym dies. That's why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to prevent it.If you pour your energy into clients all day, manage staff, call leads, clean bathrooms and run your business, then go home and scrape the bottom of the bowl for whatever's left for your family, you'll eventually run out of gas.Your clients will know exactly when that happens. And they'll walk out.  Chris shares six practical strategies for improving your mental health before you burn out, including setting boundaries, finding someone to talk to and systemizing your business.You can't sell your clients energy if you don't have it. Tune in to learn how to keep your cup full—and your gym alive.Connect with gym owners just like you at the Two-Brain Summit. Get tickets via the link below!LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:46 - What we're really selling6:18 - The money problem9:29 - Mental health strategies 1-315:37 - Mental health strategies 4-621:35 - The Two-Brain Summit

Today we take a trip down to the city of Chula Vista to visit an entrepreneur who built a $1.5 Million dollar gym and we get the insight of how it all came together to be. Today we deep dive into mindset and ask the million dollar question, does work-life balance even exist ? During or after the podcast episode we would love for you to answer 2 questions & Comment down below your answer Do you think it exist ? What do you want to be remembered as ?Support the show

Today's episode is sponsored by InBody. InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress. To see how gyms use InBody to create clearer conversations and more predictable growth, visit inbodyusa.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

You just lost another sale. The lead came in, they seemed interested, and then you got hit with one of these ... "let me think about it," "it's a little out of my budget," "I need to talk to my spouse." So you did what most people do. You went to YouTube, practiced your rebuttals, maybe bought a book on closing. And the next lead sat down...and you got the exact same objections. Here's what nobody is telling you: the problem isn't your objection handling. Those objections aren't even the real problem. They're just the smoke. And you've been so focused on the smoke that you never actually found the fire. In this episode of Behind Gym Doors, Mike breaks down the 5 stages of the gym sales process and shows you exactly where sales are really being lost...and it's not at the close. We walk through how to turn your thank you page into a sales asset, why your best leads are doing homework on you before you ever call them, what your Google reviews, website, and social presence are doing to your close rate, and why objection handling is the last 5% and the 95% before it is where the real game is won. If you want to spend less time selling and almost zero time overcoming objections...this episode is your playbook.  

Is Pilates just a trend?  Or is it the most underrated tool for building real strength, a stronger mind, and a body that actually lasts? We're getting into ALL of it this episode. Jennifer Barrak — founder, trainer, and the powerhouse behind the Masterpiece Community — sits down with us to break down everything you thought you knew about Pilates and body weight training. Can you actually build muscle without lifting heavy? What does it take to turn a passion for movement into a thriving business? And how do you create a community so loyal they call themselves a movement? Jennifer doesn't just teach fitness — she's built an entire world around it.  And in this episode, she's pulling back the curtain on how she did it, the mindset behind it, and why your body is capable of so much more than you think.  

#313 In this episode, Billy shares powerful insights on the mindset, behaviors, and systems that prevent gym owners from achieving financial success. Whether you're just starting or looking to scale, these lessons can help you build wealth and freedom in your fitness business. Key Topics Covered: The startling statistics on income levels among gym owners and what it truly means to be "rich" The dangers of relying too much on debt and how to shift toward debt-free growth Why reinvesting profits blindly can hinder long-term wealth, and the importance of strategic savings The risks of placing all financial hopes in the sale or exit of the business The critical role of daily actions and mindset in developing financial success How your operating system — including mindset, schedule, and prospecting habits — impacts growth Practical tips on prospecting, pricing strategies, and leveraging margins for profit The power of marginal gains and continuous improvement in conversion rates Resources & Links: Billy Hofacker's Website Your Fitness Money Coach Podcast Connect with Billy: LinkedIn Instagram Interested in personalized support? Join Billy's Profit Growth Group for hands-on coaching and community support — spots are limited. Reach out to learn more and grow your profits sustainably!

Yes, being weirdly into a niche is actually good for business...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

Want the replay of The AI Playbook for Gym Owners? Grab it HERE. ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Don't let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.  Joe Rouse ran Two-Brain's  “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper's free marketing audit guide.Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores. But the audit also revealed a few critical gaps: His social media posting schedule wasn't being followed consistently, and his sales process needed better documentation for staff handoff.In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks. Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.  Get the free 26-page guide via the link below and fix your gym's marketing funnel today! Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call2:12 - No. 1 audit discovery5:08 - What he's doing right8:33 - Getting recommended by AI12:48 - Post-audit action plan15:40 - Sales process improvements

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days?   Learn more about the Unicorn Society HERE.

Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.Get a free copy of the 26-page audit workbook here.In this episode of “Run a Profitable Gym,” Chris Cooper walks you through a complete one-hour audit of your gym's marketing funnel—from lead generation to closing sales.He demonstrates the audit live with his own gym, Catalyst, revealing every problem he finds along the way.The audit covers four critical parts of the marketing funnel:Lead generation: Can prospects find you?Lead capture: Can they reach you?Lead nurture: Do you follow up?Appointments and closing: Is there a path forward?Most gym owners think they need more leads. In reality, they're often getting enough leads but losing them because follow-up is poor, calls to action are unclear or sales processes are weak. Fix the leaks before pouring more water into the funnel.Tune in to find out what to look for and how to prioritize fixes. Just one hour of focused work can help you recover thousands of dollars of lost gym revenue. Get your free copy of the “The 1-Hour Marketing Audit for Gym Owners” via the link below.Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call0:01 - Intro2:26 - Part 1: Lead Generation15:56 - Part 2: Lead Capture28:05 - Part 3: Lead Nurture38:21 - Part 4: Appointment and Close49:40 - Results

The median gym owner brings home $61,000 per year, but the owners on Two-Brain's latest leaderboard earn between $189,000 and $357,000 annually. What's the difference?In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard.In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything.Now he consistently earns over $16,000 per month from his gym.His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average. As a Two-Brain mentor, Ryan now helps other gym owners replicate his success.He's also in the Tinker Mastermind, where he's focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.”Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.comLinksGym Owners UnitedBook a Call1:07 - Gym overview & low point5:02 - Revenue breakdown7:24 - Finding Two-Brain20:52 - Additions to Ryan's NOB31:13 - Retention secret

You didn't open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be the baseline for affiliate owners and why most never reach it.---Learn how to make $100k as a CrossFit Affiliate Owner:https://www.besthouroftheirday.com/$100k-Affiliate-Owner---Free Online Affiliate Business Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---Submit content ideas:https://www.besthouroftheirday.com/content

The top gym owner on Two-Brain's leaderboard takes home $29,767 per month. That's $357,204 per year from a single gym location.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.Other common tips include using Two-Brain's Prescriptive Model and knowing your data.One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner.Ready to start your path to the leaderboard? Use the link below to book a call!LinksGym Owners UnitedBook a Call1:29 - Why NOB matters3:21 - The leaderboard revealed5:33 - Annual projections6:13 - What they actually do8:21 - The boring secret

Dom is the owner of CrossFit Glabeck. They are located in Germany & have been a CrossFit affiliate for 11 years. Dom has a ton of knowledge & experience training people & building a strong community. He also plays a critical role in developing the Coach's Notes & Lesson Plans which are included in the "Linchpin Private Track for Gym Owners".

In this episode of Behind Gym Doors, Mike sits down with top-performing F45 owner Grace to break down the systems, mindset, and operational decisions that helped her turn seasonal dips into record-breaking revenue. We dive into how elite gym owners plan revenue dips before they happen, why comparing month-to-month data can lead to bad decisions, how integrating Hyrox strengthened community and lead flow, and what it really takes to build a high-performing fitness business that compounds over time. Instead of reacting to slow periods or constantly changing strategies, Grace focused on understanding her numbers, identifying seasonal trends, and building predictable systems that create long-term growth. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

When your gym is stable and the fires are out, what's next?Two-Brain's Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies.This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it's for.Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership.Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland.The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone.One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him.Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.comLinksGym Owners UnitedBook a Call0:44 - Who is Tinker for?5:10 - Problems Tinker solves11:59 - Tinker program structure21:40 - Tinker Toolkit preview23:47 - 70+ millionaire gym owners

Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses. TAKEAWAYS​

Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.

My guest on today's show is Billy Hofacker. Billy specializes in helping gym owners improve their financial literacy so they can stop worrying about money.  He's also a speaker, author, podcast host, and BJJ black belt.  We had a great conversation that I think you'll really enjoy and get a lot out of.  Enjoy the show.

Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Paul is a Coach, Educator, Mentor and Athlete with a single goal - to raise the bar for coaching.  He holds Master of Science Degrees in both Exercise Science and Sports Management, a published researcher in the area of sleep science, and is a Certified Strength and Conditioning Specialist with 18 years' experience in varying capacities from youth sports, NCAA Division 1 and professional athletics.Paul is the Founder and Head Coach at Master Athletic Performance and the Founder and Lead Educator of Coaches Corner University. His impact extends further as a Mentor to fitness professionals looking to go from coaching people to owning a coaching business that can scale, without sacrificing service quality or burning out from operating without the right systems.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

#306 Most gym owners don't struggle because they aren't working hard. They struggle because they haven't made a few key leadership decisions that drive everything else including their finances. In this episode, Billy breaks down three disciplines great gym owners practice that lead to more profit, less stress, and better long-term decision-making. Two of them aren't "financial" on the surface but Billy explains how every one of them shows up in the numbers. If you want a gym that supports your life financially, it starts with how you decide, lead, and operate. What You'll Learn: Why deciding what you actually want is a financial decision How values-based leadership directly impacts profit and stress Why most money problems are really decision problems How strong gym owners think long-term while still managing today Why simplicity beats complexity when it comes to money Key Takeaway: Profit follows clarity. And clarity starts with leadership, not spreadsheets. Listen now and ask yourself: Which one of these am I currently neglecting?