Podcasts about gym owners

AI isn't coming for the fitness industry. It's already here, and CrossFit Affiliate Owners using it are saving hours every week. In this episode, we sit down with Eamon Anderson, former Army Green Beret and founder of Outside the Box (08 Solutions), to break down exactly which AI tools actually move the needle for CrossFit gym owners.

Adam Carroll is the founder of the Shred Method. The Shred Method helps you eliminate debt faster, reduce interest, and optimize cash flow using a proven financial strategy designed for long-term wealth.Learn more from Adam Carroll at AffiliateCon 2026.Join the free webinar with Adam:http://www.theshredmethod.com/besthour-webinar ---Join us at AffiliateCon 2026 | Dallas, TX | Oct 16-18 https://www.affiliatecon.co/---Take the free Affiliate Blueprint Assessment

Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy.Ever avoided asking for the sale because it felt slimy? You're not alone, but it's costing you clients who need your help.In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he sells.He explains why most gym owners struggle to ask for the sale, why great coaching alone won't grow your business, and why a "maybe" is more dangerous than a "no."Chris also shares the story of a client who nearly quit more than once and later sent him a card that changed how he sees his job.Sales, done right, is simply coaching before someone officially becomes your client.Tune in to learn how to sell gym memberships with confidence, without ever feeling pushy or manipulative.LinksGym Sales ToolkitGym Owners UnitedBook a Call0:00 - Why gym owners avoid asking for the sale1:21 - The client story that changed how Chris sells2:37 - The real reason most gym owners can't close4:51 - Free sales scripts and frameworks for gym owners5:14 - The expensive belief that's costing you sign-ups8:06 - Why "no" feels so personal10:54 - Why selling is really an act of coaching11:42 - The thank-you card that proves why this matters13:00 - What's coming next in this sales series

Turn social media leads into paying members with our free sell-by-chat scripts.What if your gym doesn't have a lead problem? What if the real issue is what you're saying to the leads you already have?In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin presents the five common mistakes gym owners make in lead-nurture conversations and the exact fix for each one.John explains why sounding scripted and robotic kills trust, and shares a simple rule: If your message could be sent to anyone, it wasn't really sent to that person.He shows how a short, personalized opener outperforms a long, generic wall of text every time.He also covers why gym owners derail their own conversations with too much small talk, why giving free advice instead of an invitation can cost you the sale, and why response speed matters more than most owners realize.John shares his go-to method for reviving conversations that have gone cold, plus a simple reminder: A no right now isn't a no forever.Tune in to start turning more of your existing gym leads into booked consultations.LinksSell-by-Chat ScriptsGym Owners UnitedBook a Call0:00 - Why your leads problem might not be a leads problem0:52 - The chat mistake that makes you sound like a robot3:19 - The trap that kills momentum in every lead conversation3:57 - Free scripts and messaging frameworks for gym sales4:22 - Why giving free advice is costing you the sale5:54 - Why speed matters more than you think in lead nurture7:27 - What to do when a prospect goes quiet8:42 - The real reason gym owners think they have a leads problem

Struggling to grow your gym? These two leadership mistakes could be the reason.We share:Why gym owners must stop being cheerleadersHow to get out of the way of your own growthThe top numbers every gym business owner must trackHow to set KPIs that drive real performanceIf you want to build a profitable, scalable fitness business — this episode is a must‑watch.

How much revenue are gym owners losing because of failed payments, expired memberships, missed follow-ups, and outdated door-access systems? In Episode 468 of The Gametime Guru Podcast, Shane Larson sits down with Jonathon Klem, founder of ManageMemberships, to discuss how independent gyms, martial arts academies, fitness studios, gun ranges, and other membership-based businesses can simplify their operations, improve member retention, and stop revenue from falling through the cracks. Jonathon explains how ManageMemberships brings recurring billing, digital waivers, member communication, QR-code check-ins, customer relationship management, and 24/7 facility access together in one system. The idea began after Jonathon suffered a meniscus injury and suddenly had extra time away from Brazilian jiu-jitsu. While helping friends who owned a powerlifting gym and a gun range, he discovered that their payment, membership, point-of-sale, and door-access systems could not communicate with one another. After months of trying to connect the existing tools, he decided to build his own solution. In this episode, you'll learn: How gyms lose revenue through failed payments and outdated processes How members can purchase a day pass, pay, sign a waiver, and enter without staff present How QR-code access can replace shared door codes and physical key fobs Why automated follow-up is essential for improving member retention How owners can receive immediate alerts when a member's access is denied How CRM triggers reconnect gyms with members who stop attending How ManageMemberships pricing and door-access hardware work How the system can be installed in facilities throughout the country Why membership software can work beyond traditional fitness centers How customer feedback influences the development of new features How Jonathon is bootstrapping and scaling ManageMemberships How Brazilian jiu-jitsu helped Jonathon transform his health and find community What goes into organizing an amateur kickboxing promotion Connect with Jonathon Klem and ManageMemberships: Website: https://managememberships.com/ Book a Free Demo: https://managememberships.com/book-demo LinkedIn: https://www.linkedin.com/in/jonathon-klem Instagram: https://www.instagram.com/jonathonmklem/  ManageMemberships LinkedIn: https://www.linkedin.com/company/managememberships Email: jon@managememberships.com Pricing, plans, hardware, and features may change after the recording of this interview. Visit the official ManageMemberships website for current information. Follow The Gametime Guru: YouTube: https://www.youtube.com/@thegametimeguru Website: https://www.thegametimeguru.com/home Apple Podcasts: Listen on Apple Podcasts Spotify: Listen on Spotify Instagram: https://www.instagram.com/gametimeguru/ Facebook: https://www.facebook.com/gametimeguru TikTok: https://www.tiktok.com/@thegametimeguru X: https://x.com/thegametimeguru/ If you own a gym, martial arts academy, yoga studio, dance studio, gun range, ATV park, or another membership-based facility, share this episode with someone who could benefit from a better way to manage memberships, payments, communication, and facility access. Follow and subscribe to The Gametime Guru for weekly conversations with athletes, coaches, entrepreneurs, innovators, and sports figures from around the world.

Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because he kept watching gym owners hit the same walls over and over, at every stage of ownership.In this episode of "Run a Profitable Gym," Chris breaks down which book he'd hand you depending on exactly where you are in your journey."Founder, Farmer, Tinker, Chief": for gym owners who feel stuck and need to know their single next step"Start a Gym": for those opening their first location or still in year one"Gym Owner's Handbook": for owners who've realized running a business is more than just being a great coach"Help First": for anyone who wants to grow without feeling slimy or salesy"Millionaire Gym Owner": for owners finally making consistent income who don't want to blow it"The Golden Hour": for gym owners who know what to do but can't get out of reaction mode long enough to do itTune in to find out which book matches your exact stage of gym ownership right now.LinksFree BooksGym Owners UnitedBook a Call0:00 - The lesson I wish I had 20 years ago1:33 - The one book every gym owner should start with3:28 - Before you open your first gym4:33 - When coaching isn't enough anymore5:34 - The marketing book that changes everything7:08 - What to do when your gym finally makes money8:18 - The habit behind every successful gym owner9:44 - The shortcut to building a profitable gym

#332 In this episode, Billy shares practical insights on managing taxes effectively for gym owners and fitness entrepreneurs. Learn how proper bookkeeping, strategic planning, and understanding deductions can save you thousands and set your business up for sustained success. Key topics covered: The story of a gym owner with a six-figure tax bill due to neglected filings The importance of regular bookkeeping and maintaining accurate financial records Why waiting until tax season to start planning is a costly mistake The risks of commingling personal and business finances How to focus on profitability rather than chasing every deduction Strategies to get current on back taxes and avoid penalties Practical steps: setting up a separate tax savings account, reviewing entity structures, and planning retirement contributions Understanding how taxes relate to business KPIs and overall profitability The danger of buying assets solely for tax deductions without considering cash flow impact The value of working with your accountant throughout the year, not just at tax time Resources: Your Fitness Money Coach Connect with Billy: IG Website contact form Stay ahead of costly tax mistakes. Implement these strategies today to improve your profitability and peace of mind.  

In this episode, I share some of the biggest lessons I've learned after years of coaching hundreds of members through their successes, setbacks, and everything in between. We talk about why consistency always beats perfection, why confidence is built one workout at a time, and why community can be just as important as the programming itself.If you've ever struggled to stay motivated, wondered why some people succeed while others quit, or just want a different perspective on health and fitness, this conversation is for you.Whether you own a gym, love fitness, or are just trying to become a stronger version of yourself, I hope this episode reminds you that the biggest transformations aren't just physical, they're personal.

Send us a text if you want to be on the Podcast & explain why!Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

In the headlines today, three Pattaya police officers are being scrutinized over allegations of corruption by Kuwaiti tourists, then, a Rayong boxing gym is being investigated over teh alleged abuse of young fighters, in Wat Pho a Chinese tourist has been arrested following a pickpocketing attempt, back in Bangkok some good samaritans rescued a woman from a suspected abduction, and a little later the education ministry is proposing a social credit system for Thailand's young people.

Joel Cochran has spent 17 years in the fitness industry, grew a CrossFit gym from 50 to 200 members, and has coached hundreds of Affiliate Owners through burnout, imposter syndrome, and the patterns quietly running their business from the background. In this episode, he breaks down the exact cost of survival mode and the framework he uses to get owners out of it.---Learn more about Proclivity:https://www.proclivity.co/---Take the free Affiliate Blueprint Assessment

Curious what it actually looks like to build with AI instead of just talking about it? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA   856 members. Under 3 percent churn most months. One hire changed how this gym runs everything.   Everyone assumes AI adoption means fewer people on payroll. Dave Rafuse spent more, not less, because the tool only pays off when someone builds it into the business first.   Blended Athletics grew 23 percent, then 25 percent, then 28 percent over the last three years, and Dave says the systems that got them to 150 members never would have gotten them to 856.   In this episode you'll learn: — Why Dave hired an AI architect instead of cutting payroll — The interview question Dave asks every single candidate about AI — How health scores catch members before they silently churn — Why visit frequency, not price, predicts who cancels — How AI rebuilt Blended's event calendar around real attendance data — Why 40 percent of their members were being ignored by every event they ran — The weekly 45 minute meeting that keeps their team sharing AI wins — Why using AI like a search engine wastes what it can actually do — How a morning brief pulling from 12 sources sets Dave's whole day in 10 minutes — The systems that took Blended from 150 members to 856 — Why community, not results, is now the top reason members stay   If your team is still guessing who's about to cancel, this episode shows you exactly how to stop.   Timestamps: 0:00 Dave Rafuse returns, GSD record holder recap 1:45 Going all in on AI early 4:42 Hiring for AI instead of doing it all himself 6:19 Why AI architect is the fastest growing job in the industry 8:21 The interview question that filters for AI mindset 11:13 AI cleans and uploads an ad list in 7 minutes 12:54 Building a 4 day visit itinerary in 10 minutes 15:54 Meet Victor, the AI running Mike's day 19:44 Dave's morning brief, broken down 24:30 Train With Us and the shift to community 28:02 Health scores and catching silent churn 30:57 Rebuilding events around real attendance data 34:48 Going from 150 members to 856 41:16 The biggest mistake gym owners make with AI 44:09 The weekly meeting that keeps their team sharp 49:10 Victor managing payroll, sales, and vendor deals 55:48 How to connect with Dave   Connect with Dave Rafuse: Email: dave@blendedathletics.com   ————————————————————————   Dave Rafuse turned Blended Athletics into a business most gym owners only think is possible on paper. The full plan the best gyms are using to get there is one click away.   Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA   Turns out the secretary never left. She got a lot better at her job.

What happens when a man over 50 realizes his next chapter should be built around work that actually means something to him?Shawn Miller's path from gym owner to premium tequila ambassador is a useful reminder that reinvention does not have to mean starting from zero. It can mean taking decades of business experience, hard-earned judgment, and personal curiosity, then applying them to something with purpose and passion.In this conversation, Shawn shares how his work with producer-owned agave spirits brands led him deep into Mexico, authentic storytelling, G4 tequila, artisanal mezcal, and the families behind the craft.Listeners will discover:Why passion after 50 needs a deeper reason than personal interest.How business skills can be redirected into more meaningful work.What separates authentic agave spirits from mass-produced tequila.Listen for a practical shift in how to think about reinvention, work, and staying engaged in the second half of life.If you find this episode helpful, please subscribe and share it with friends and family.NEW FOR 2026: Click here to get my weekly Unstoppable After 50 Playbook

Dustin is the owner of Eagle Eye Home Inspections here in Oklahoma, he has a ton of real estate experience, is a mindset & wellness coach, gym owner, martial artist, father, husband, and a great human being that I am lucky to call a friend.In this episode we discuss some of his story, from traumatic childhood that pushed him to be a protector, to finding discipline and honor through martial arts, to becoming a business owner, successful father and husband, and a man who truly gives his all.A true story of Perseverance & Faith!Hope you all enjoy... KEEPGOING!Follow Dustin:IG - https://www.instagram.com/dustin.hudlow?igsh=cml0YTVqMGJtc3R3IG - https://www.instagram.com/dustinhudlow.coaching?igsh=Z2M0bm1qZm05eDdkWebsite (Home Inspections) - https://eagleeyehomeinspectionok.com/Follow me:IG- https://www.instagram.com/zdsellsokc/FB- https://www.facebook.com/ZDsellsOKC/Website: https://keepgoingpodcast.carrd.co/ Click here to be a guest on Keep Going Podcast: https://form.jotform.com/252251121299149

Your prospects are checking you out long before they hit “book now.” What they see in those first few seconds can be the difference between a no-show and someone who walks in already convinced you're the right fit.Episode SummaryIn today's episode, you're pushed to look at your gym the way a stranger would: quick glance at the homepage, a few seconds on social, maybe a review or two, and that's it. The questions on their mind are simple but brutal: who are you, what do you offer, why should anyone care, and why pick you over the other options in a 5–10 mile radius or the app on their phone?You'll see how to make those answers obvious in your client-facing assets and then stack on pre-selling tools like simple guides, PDFs, and pre-appointment touchpoints that actually educate people before they ever sit down with you. The aim is a consult built on momentum of agreement, where your time is spent unpacking goals, desire, and urgency instead of burning minutes just explaining what your gym does.Key TakeawaysYou'll learn:How to evaluate your website “above the fold” so prospects instantly see who you are and what you offerThe four core questions every potential member is silently asking before they ever contact youWhy unclear positioning forces you to waste consult time explaining your gym instead of understanding the clientHow to use a simple SWOT-style review to understand your market position against local and virtual competitorsWhy AI tools are great for speed to lead and education, but can't replace the human element in closing salesPractical ideas for pre-selling assets like nutrition guides, travel workouts, or seasonal PDFs that build trustHow to create momentum of agreement so prospects arrive leaning yes instead of undecidedWays to turn a basic consult into a 12/10 experience with small touches that make people feel welcomed and valuedEpisode Chapters00:00 The questions in your prospect's head00:45 What pre-selling is and how it changes your sales process01:45 Zooming out to 30,000 feet: systems, people, automations, and client touchpoints04:37 Auditing your website and social: who are you and what do you offer?08:35 Why you vs competitors, local and virtual, and basic SWOT thinking12:27 Pre-selling assets, PDF guides, and using AI tools like Gamma14:30 Designing a “red carpet” consultation and 12/10 in-gym experienceResources MentionedGamma – App used to create PDF guides and visual resources (Gamma.app)Ladder app – Example of a virtual coaching competitor for gymsLasso Framework – Marketing and sales system for gyms: https://www.lassoframework.com/About the PodcastWelcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Listen & Subscribe

Summer hits gym owners hard. Revenue drops, leads dry up and members cancel.In this episode, Chris Cooper shares five strategies gym owners can use to generate revenue during the slow summer months.Coop knows the pain firsthand. In 2009, he was juggling two locations and the summer slump almost put him out of business. He swore he'd never let that happen again. Now, after working with over 3,000 gym owners through Two-Brain Business, he knows exactly what works.The summer slump is predictable. But that means it's beatable. Tune in to hear the plan smart gym owners follow to stay profitable all summer long.Want to earn $100,000 a year from your gym while working under 20 hours a week? Click the link below to access the free training. Links$100K Income TrainingGym Owners UnitedBook a Call0:00 - The summer slump that almost killed my gym1:13 - The September revenue strategy3:41 - A seasonal offer that brings in new clients5:22 - The most overlooked summer revenue source6:48 - Why members cancel in the summer8:57 - The vacation plan most gyms never offer11:05 - The real reason gyms don't survive summer

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Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn't work.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified as a net-worth millionaire.They talk about Braeden's five-year journey from a 28-member gym losing money to a 230-member gym generating over $55,000 every month.Braden opens up about a rough stretch in college and how finding CrossFit—and eventually buying a gym—changed his trajectory. He breaks down the order of operations that got his gym to where it is today:- A year of consuming free content before he could afford mentorship- Putting real systems in place- Pouring into his team and promoting his first full-time coach- Building out personal training and semi-private as major revenue streamsHe also opens up about how mentorship gave him clarity on his finances outside the gym—turning two accidental rental properties into a real wealth-building strategy, diversifying into syndications and buying into another gym.If you're a gym owner in the thick of it right now wondering if any of this is actually possible, Braeden's story is proof that it is.LinksGym Owners UnitedBook a Call0:00 - They Told Him Not to Buy This Gym1:09 - From Train Wreck to Gym Owner5:37 - The Risk That Changed Everything8:18 - The First Breakthrough9:38 - The Difference a Mentor Made11:31 - The Systems That Fueled Growth13:21 - The Move That Changed the Business17:39 - The Revenue Stream Most Gym Owners Miss21:34 - How Gym Owners Build Real Wealth24:05 - The Growth Formula Most Owners Ignore27:26 - The Question Every Gym Owner Must Answer29:28 - His Message to Struggling Gym Owners

Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA The gyms winning with AI right now are not using it to write emails. They built a machine learning algorithm that predicts who's about to cancel. They fired their ad agency and their bookkeeper. They have an AI employee living in Slack that nobody on the team can tell isn't human. Pav spent 20 years in Fortune 500 companies before opening BFT Tysons. His financial planning background and tech instincts put him in a different category than most gym owners touching AI right now. In this episode, Mike Arce sits down with one of the most advanced operators in the GSD community to break down exactly what they've built, how they built it, and what's coming next. In this episode you'll learn: — How Pav built a machine learning algorithm that ranks the 25 members most likely to cancel before they decide — The five member behavioral avatars the model uses and which signals carry the most weight — How BFT Tysons uses Claude to run Meta ads, optimize campaigns from the grocery store line, and launch new ads in five minutes instead of 45 — The AI marketing analyst that pulls weekly ad data, surfaces red flags, and sends recommendations directly to Slack — How Victor works as an AI employee inside Slack and the story of it onboarding a new team member better than the humans did — Why the era of information is over and what the era of imagination means for gym owners right now — Studio OS: the custom internal dashboard Pav's team built to track memberships, financials, and cancellations in one place — How AI analyzed BFT's three membership tiers and identified which members were most likely to upgrade — The connection between selling your highest tier first and actually getting members the results they came for — What Pav is focused on in Q3 and how AI identified three specific reasons revenue per member was declining — The security risks gym owners should actually worry about when building with AI — Why the AI revolution mirrors the printing press and what that means for the jobs being created right now If you think you're using AI because you asked it to rewrite an email, this episode will show you how far behind that really is. Episode chapters: — 0:00 — Introduction: Pav Grewal, BFT Tysons, and two years in GSD — 1:12 — From Fortune 500 financial analyst to gym owner: Pav's background — 2:08 — How their AI journey evolved from basic copy to machine learning — 2:59 — The attrition prediction algorithm: how it works and what it watches — 4:57 — Attendance as the top signal and the early dropout problem — 6:03 — The first 90 to 100 days: why onboarding drives long-term retention — 7:17 — Victor: what an AI employee actually looks like inside Slack — 9:21 — Victor's second day: onboarding a new team member better than everyone else — 10:56 — How Victor handled a HYROX registration list and corrected a missing name — 12:24 — Mike's P1, P2, P3 priority system and how Victor scheduled a meeting end to end — 13:21 — Pav's wife wants Victor too — 13:55 — Firing the ad agency: how Claude connects to Meta and runs paid ads — 14:46 — Building avatar research, hooks, and copy with AI before the ad is even created — 19:30 — Generating five to ten ad variations simultaneously and testing at scale — 20:58 — Optimizing campaigns from the deli line at the grocery store — 22:58 — The AI marketing analyst: weekly performance reports delivered to Slack — 23:46 — Competitor research through the Meta Ads Library: offers, angles, patterns — 26:04 — The difference between using AI for flyers and actually building with it — 26:58 — Firing the bookkeeper: Scott's move and QuickBooks integration — 28:23 — Why custom-built tools will replace bloated SaaS platforms — 32:42 — The era of imagination: what changes when anyone can build anything — 33:39 — From one-way communication to creation: the internet analogy — 34:15 — Using AI to get better member results, not just run the business — 35:38 — Victor frees Mike up to go deeper with clients — 35:54 — The six-step AI re-engagement plan for members who have fallen off — 36:39 — Mike's personal health project: syncing InBody, sleep, nutrition, and blood work — 37:47 — The affiliate and recurring revenue idea hiding inside member health data — 39:50 — Token costs dropping and the Chinese model conversation — 40:46 — Elon Musk putting data centers in space — 42:13 — The GSD AI cohort and what the group is building together — 43:16 — Studio OS and the mindset shift that sparked it — 44:39 — AI security: what to actually worry about and how to think about it — 45:38 — Q3 focus: shifting from more members to more revenue per member — 47:01 — Tier analysis: who's most likely to upgrade and how to have that conversation — 48:54 — The steakhouse analogy: stop selling people the chicken — 50:30 — Changing the sales conversation around conviction, not price — 51:41 — The Gutenberg printing press and what history says about the AI revolution — 53:11 — AI architects: the most in-demand job right now and Claude's $85K certification program — 54:07 — Closing thoughts ———————————————————————— If you want to understand where the gym industry is actually heading, the operators doing what Pav is doing in this episode are already three moves ahead of everyone else. Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA

-Two topics are tackled today.-What can Gym owners learn from Garage Gym athletes?-How can modern day CrossFit gyms recapture the “fun & less structured” feeling of the earlier years of CrossFit?-Pat & Adrian discuss this topic.

#327 In this episode, Billy shares practical insights on how gym owners and fitness professionals can build wealth, set clear financial goals, and avoid common money mistakes. Discover actionable strategies to transform your financial mindset and power your business success. Key Topics: The importance of defining clear financial goals and vision for your business and personal wealth How lack of planning, budgeting, and forecasting can keep you broke despite high income The pitfalls of trying to "look rich" instead of actually being wealthy Embracing discomfort to make better financial decisions The power of starting to invest early and understanding compound interest The need to separate personal and business finances for better clarity How lifestyle choices and opportunity costs impact long-term wealth building The significance of understanding the motives behind spending and financial choices Practical tips for creating a financial rhythm—tracking, forecasting, and planning for future growth The importance of starting today to maximize your future wealth Connect with Billy: Billy on LinkedIn Billy on IG Note: Remember, the key to wealth is consistency, clarity, and starting today. Your future self will thank you for the decisions you make now.

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a comprehensive, AI-powered audit of your gym's Instagram at GymIG.com.Joe Strada just won Two-Brain Business Gym of the Year. Here's exactly how he built one of the best content strategies in the gym industry.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Joe Strada of Unleash'd Strength to break down his content playbook.They cover everything from his early TikTok trend-hopping days to the storytelling and conversion-focused content that's growing his gym today.Joe walks through real examples from his own feed, including the meme-style video that got him five million views but zero followers and the carousel that finally broke his streak of flops and brought in nearly 200 new followers.He also shares his exact process for using AI to script and edit videos for his gym based on viral videos he admires.John and Joe dig into the difference between content that goes viral and content that actually converts, why getting your community involved in your videos pays off in ways views never will, and why finding the content style you genuinely enjoy making is the only sustainable way to stay consistent.Tune in, steal Joe's best ideas and adapt them for your own gym.LinksAI Gym Instagram AuditGym Owners UnitedBook a Call00:00 - Why Most Gym Owners Never Post Content00:51 - Meet the Viral Gym Owner of the Year02:50 - How Joe Started Creating Content Before Opening His Gym05:08 - The Trend-Hopping Strategy That Got Millions of Views07:54 - Brand Positioning: Why "Strength Is for Everyone" Works09:14 - Top-of-Funnel Content vs. Content That Sells11:31 - Meme Content: Turning Members Into Creators12:47 - Viral Content: How to Repeat a Winning Format16:27 - Educational Content: Build Authority With Simple Tips18:22 - Community Content: Show the Personality Behind Your Gym21:18 - Content Planning: Never Run Out of Ideas Again24:23 - AI Content: Adapting Trends for Your Audience28:49 - Interview Content: Let Your Members Tell the Story31:20 - Conversion Content: The Carousel That Added 200 Followers36:44 - Storytelling Content: Create a Pin Post That Converts42:26 - How to Start Creating Content Consistently

On today's episode of The Iron Business Show I walk you through a very simple step by step guide to creating better systems for your gym.  

You can't grow your gym to multiple six or seven figures if you operate like a gym owner doing $10k/month. To get to the next level you're going to need to step your game up. In this episode of The Iron Business Show I layout 15 things that all multiple six and seven figure gym owners do, so you can do the same.  #gymowner #gymowners #gymownerlife #entrepreneur #entrepreneurship

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a free audit of your gym's Instagram with our custom GPT tool: GymIG.comIf you're a gym owner who wants to post more content but doesn't know where to start, this episode is for you. Many gym owners have the misconception that they simply need to post more. But getting the right mix of content actually matters more than how often you post.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin breaks down the three types of content every gym owner needs to be posting on Instagram.He shares real examples from gyms who are doing this well and walks through exactly how to replicate their posts. You'll learn how to use your gym's Instagram page to make people like you, trust you and move closer to doing business with you.  Tune in and walk away with a simple three-post-a-week plan you can start this week.LinksAI Gym Instagram AuditGym Owners UnitedBook a Call0:00 - Intro0:55 - Why variety beats volume on social media1:07 - Posts that get people to buy from you2:43 - Social proof that actually works7:30 - Building connection through Instagram10:10 - Becoming a trusted voice11:31 - Your exact weekly posting plan

HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about what's driving that growth, what the best training clubs are doing differently and what's coming next for gym owners who want to capitalize on the HYROX opportunity.Eric explains how the affiliate program works, including the pre-sale ticket process and how HYROX markets affiliate events through their regional newsletters.He also shares what separates the training clubs bringing 50-plus members to race day from the ones that never quite find their footing.The conversation covers the full picture for gym owners who want to run a profitable HYROX program:- Running sims and camps- Adding personal training as an upsell- Building a 365-day HYROX calendar around local race weekends- Tapping into the massive pool of non-members who show up to these eventsEric also addresses the elephant in the room: Is HYROX here to stay, and how should gym owners think about the investment?If you're HYROX-curious or already affiliated and want to get more out of it, this episode is worth your time.Get the full toolkit for generating ROI from HYROX affiliation via the link below. LinksHYROX Toolkit Gym Owners UnitedBook a Call0:00 - Intro0:40 - HYROX affiliation growth6:00 - HYROX trends in Europe and the Americas12:37 - How the pre-sale ticket process works14:32 - Sims, camps and monetizing events21:56 - Youth HYROX35:50 - Building a 365-day HYROX calendar44:34 - Is HYROX here to stay?

Paid ads have changed. Here's what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. You build this funnel last because it's the one that amplifies everything else.John explains why the old ads playbook is dead—Meta's Andromeda update changed how ads are targeted and delivered—and what that means for gym owners. Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency. They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.LinksThe Referral FunnelThe Social FunnelThe Content FunnelGym Owners UnitedBook a Call0:00 - Intro1:31 - Media buying is dead5:56 - The 5-1-30 post10:10 - How to generate content ideas15:40 - Campaign structure & tracking18:28 - Your action steps

On this week's show Joe covers 4 topics: 1) How to kill your nighttime cravings WITHOUT killing your gains (Joe shares 4 of his favorite high protein, easy-to-prepare bedtime snacks that'll get ya jacked!) 2) How to train your lateral delts, biceps and triceps with just your BODY WEIGHT! 3) What's Joe currently training for? (The answer might surprise you LOL!) 4) The single most UNDERRATED set/rep scheme for newbies AND advanced lifters...And MORE! *For a full list of Show Notes + Timestamps visit  www.IndustrialStrengthShow.com. IMPORTANT LINKS NEW DeFranco merch! [Order before 5/17!] FREE Live Workshop for Gym Owners! The DeFranco Whey Team Forever Strong [Free Trial] Manukora Honey  

On this week's show Joe covers 4 topics: 1) How to kill your nighttime cravings WITHOUT killing your gains (Joe shares 4 of his favorite high protein, easy-to-prepare bedtime snacks that'll get ya jacked!) 2) How to train your lateral delts, biceps and triceps with just your BODY WEIGHT! 3) What's Joe currently training for? (The answer might surprise you LOL!) 4) The single most UNDERRATED set/rep scheme for newbies AND advanced lifters...And MORE! *For a full list of Show Notes + Timestamps visit  www.IndustrialStrengthShow.com. IMPORTANT LINKS NEW DeFranco merch! [Order before 5/17!] FREE Live Workshop for Gym Owners! The DeFranco Whey Team Forever Strong [Free Trial] Manukora Honey  

MMA History Podcast #328: Rudy Silva Prison Interview – The Cocaine King of San DiegoIn this raw and unfiltered prison interview, former fight promoter, City Boxing and Alliance MMA gym owner, and self-proclaimed Cocaine King of San Diego Rudy Silva opens up to Mike Davis like never before.Rudy details his traumatic childhood, early days at City Boxing alongside Brandon Vera, Dean Lister, KJ Nunes, and Tyrone Glover, launching Alliance MMA with Vera, and his deep connections in the San Diego MMA scene. He speaks candidly about his relationships with Dominic Cruz, Jocko Willink, Dan Bilzerian, Justin Bieber, and the chaotic lifestyle that pulled him into the Tijuana Cartel world.From gym politics and embezzlement drama to cartel dealings, robberies, a high-profile nightclub stabbing, bipolar struggles mixed with heavy cocaine use, family estrangement, and life in federal prison while appealing his sentence, Rudy holds nothing back.This is a gripping, no-holds-barred look at the dark underbelly of early San Diego MMA — sex, drugs, violence, power, and regret from someone who lived it all at the highest levels of both the fight game and the streets.A must-listen episode of The Other Side of the Cage prison interview series.The MMA History Podcast is the only show dedicated 100% to preserving mixed martial arts history through interviews and stories from the men who lived it.0:00 MMA history podcast intro 0:33 Joey Venti's guest introduction2:16 interview start 2:25 current life/5:28 going through a break up 7:09 having a rough upbringing 10:16 becoming involved in drug distribution 12:01 selling memberships for City boxing 15:58 Urijah Faber and Mark Dion incident 19:07 kickboxer Alex Gong19:53 Coach Oleg Larson21:18 Boxing coach Manny Melchor22:37 Coach Ernesto Martinez 25:51 kickboxer Danny Steele26:04 leaving City boxing 28:54 opening up a gym 31:56 renting rooms out to fighters 34:29 introduction to the drug market 42:33 working for Total Combat 44:05 fight politics in Mexico 47:00 opening an Alliance Jiu jitsu gym 51:29 falling out with Brandon Vera 54:52 56:31 relationship with Jocko Willink 1:02:51 bible app with Michael Chandler1:05:04 transitioning from coach to drug distribution 1:09:42 stabbing at a nightclub 1:16:48 argument with Chris Leben1:21:18 Elias Gios1:24:21 training Dan Bilzerian1:26:30 robbed for $285,000 1:29:52 Kickboxer Rob Kaman 1:30:10 relationship with Dominick Cruz1:33:44 falling out with Dominick Cruz 1:38:20 relationship with Dean Lister 1:40:38 Eric Nicksick1:42:05 process of getting caught up 1:45:27 outro/ closing thoughtsFollow the MMA History Team on Instagram: MMA Detective Mike Davis @mikedavis632 Co Host Joey Venti @aj_ventitreRecords Keeper- Andrew Mendoza @ambidexstressSocial Media Manager Andy Campbell @martial_mindset_Thumbnails Julio Macedo @juliosemacentoInstagram https://www.instagram.com/mmahistorypodcast?igsh=aHVweHdncXQycHBy&utm_source=qrSpotify https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb?si=aL3D5Y3aTDi-PQZdweWL8gApple Podcast MMA History PodcastYouTube https://youtube.com/@MMAHistoryPodcast?si=bj1RBXTZ2X82tv_JOutro song: Power - https://tunetank.com/t/2gji/1458-powerMike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 #MMA #UFC #NHB #MixedMartialArts #MMADetective #MikeDavis #MMAHistory #OldSchoolMMA #MMAPodcast #fightpodcast Thank You for your support

Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying.- Connection content that makes people like and trust you before they ever walk through the door.- Value content that helps your community solve real problems for free.They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today.The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media).You'll walk away with a simple weekly posting strategy you can actually stick to.This is episode 2 of 4 in the Marketing May series. Next week: the content funnel.If you missed last week's episode on referrals, check it via the link below.LinksThe Referral FunnelGym Owners UnitedBook a Call0:37 - People buy from people2:17 - 3 types of content15:18 - Story strategy19:24 - Sell by chat (DM)22:31 - Your action steps

In this episode, Ryan Moutinho (@ryanmoutinho), Owner of Connecticut Submission Grappling (@connecticutsubmissiongrappling) returns to the podcast to dive into what it was like opening a CLA gym, learning the business side of a gym, lessons and examples of scaling practice and more. Hope you enjoy! Download Sherpa, the free AI-powered journaling app for athletes. Join the convo with Josh on Discord here.Use the code "BJJHELP" for 50% off your first month on Jake's Outlier Database to study match footage, get links to resources, and more.Use code “BJJHELP” at submeta.io to try your first month for only $8!

Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the gym business model. Dave breaks down why the fitness industry can no longer afford to ignore the 80% of the population that doesn't identify as "fit," how GLP-1 medications like semaglutide are opening gym doors for people who never felt welcome in them, and what gym operators need to know right now before peptide deregulation reshapes the entire landscape. From KORB's partnerships with InShape Fitness and Fitness 19 to the future of pod-based, community-driven training environments, this episode is a masterclass in where preventative health and fitness are headed — and how smart operators can build a new revenue stream by getting ahead of it. What You'll Learn:

Bree Hartman was a successful gym owner, but after attending a self-storage conference, she decided it was time to jump in with both feet into real estate. In her first 12 months she acquired 2 self-storage facilities, and operates across Sacramento, Louisiana, Tennessee, the Carolinas, and the Sunbelt States. She is also the founder of Self Storage School, where she helps investors and W2 employees find, fund, and buy their first cash-flowing self-storage facility. Her 5 year goal is to own 12 facilities by June 2029, while remotely managing non-manned locations and working just 20 hours per week.Follow Bree

In this week's episode of Delivering #marketingjoy Sean garner joins the show to discuss going from owning a gym to becoming a marketing expert, understanding sales funnels, building trust in business, maximizing marketing time, and more!

He came to America from Cuba at 5 years old. His mom cleaned houses. His dad drove trucks. And somewhere between working 3 jobs, going through EMT school, and becoming a Miami-Dade firefighter — Lazro "Laz" Gonzalez decided he wasn't built to just survive. He was built to be Legendary. Laz is the founder and majority owner of Legendary Fitness — one of South Florida's fastest-growing gym brands with 4 locations across Miami (Doral, Kendall, Cutler Bay, and Legendary Pilates) and a 5th on the way in Broward. He started with $15,000 in savings, a shady business partner who was stealing from the gym, and COVID shutting his doors just months after he took sole ownership. He didn't quit. In this episode, we break down every stage of his journey — the hustle, the betrayal, the pandemic grind, the culture he built, and why he believes there's only one real secret to winning in business: your people. He also gets into relationships, mentorship, franchising, the "pillars vs fillers" philosophy that runs his entire company, and the one piece of advice that's followed him since his 20s. This one is for the builders, the grinders, the ones who refuse to let the ghost of their potential haunt them.

Gym owners don't get stuck because they lack tactics; they get stuck when they can't clearly define what winning looks like for every role, hire to that standard, and lead people in a way that matches how they're actually wired.Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman Merricks and Blake Ruff sit down with former CrossFit owner turned business strategist Brian Alexander to break down how serious gym owners can use behavioral data, clear roles, and big-picture goals to build gyms that grow without burning them out.You'll hear how Brian went from a 17,000 sq ft gym and a failed second location to coaching companies with revenue between $ 5 million and $ 30 million. He explains why most hiring efforts fail, why job descriptions are often ineffective, and how tools like the Predictive Index and the Pinnacle Business Operating System help gym owners align their teams, set the right goals, and think beyond “just not losing.”Episode OutlineBrian's Journey from Sales to CrossFit to Business CoachingWhat Brian Does for Gym Owners and LassoHiring: Right People, Right Seats, Right Stage of BusinessDesigning Roles That Actually Drive ResultsInside the Pinnacle Group for High-Level Gym OwnersSelf-Awareness, Leadership, and Behavioral DataWhy Brian Coaches Through Questions, Not PrescriptionsHard Lessons from a Second Location That Almost Cost EverythingThe Nashville Event and Predictive Index On-SiteEpisode Chapters00:00 Intro & show setup00:41 Meet Brian Alexander01:16 Brian's journey from sales to gym owner to coach04:15 How Brian helps Lasso and gym owners07:07 Building role clarity and hiring with Job Targets14:16 Inside the Pinnacle Group for high-level gym owners22:08 Self-awareness, leadership, and Predictive Index35:00 Brian's gym growth story to 17,000 sq ft41:35 Second location failure and key lessons42:44 Nashville event, how to connect with Brian, outroAction TakenPinnacle Group PositioningClarified that the Pinnacle Group is for gym owners doing 30k+/month who want a higher-level strategy around growth, hiring, and leadership.Event PromotionHighlighted the upcoming Nashville event, where:Brian will speak on leadership, roles, and hiringAttendees will get their Predictive Index on their event badge for live discussion and networkingConclusionBrian Alexander shows that the real leverage in gym growth is not another tactic or ad campaign, it's clarity about roles, alignment of people to those roles, and a vision big enough to pull the whole team forward. From his own wins and failures as a gym owner to his work with multi-million-dollar companies, the message is consistent: know where you're going, define what winning looks like for every seat, and use real data—not guesses—to put the right people in the right roles.CTAWant to stop guessing about your team and start building a gym that can grow without you doing everything?

-Pat & Adrian discuss a Reddit thread entitled, “What's something you want your box to know that you can't imagine sharing to their face?”-Five of the most upvoted topics are covered in today's show.

Gym owner Lauren DiSessa's weekly HYROX class has generated $6,000 in revenue in just two months, and she's not even charging members extra for it. How'd she do it? Two-Brain CEO John Franklin gets the full scoop from Lauren today on “Run a Profitable Gym.”Lauren walks through her V1 mistakes—treating HYROX as an afterthought with no real launch strategy—and explains what she did differently the second time around: a high-energy open house that drew 40 people, 70% of whom were non-members who paid to train at her gym.She breaks down her pricing structure for drop-ins, class packs and full race simulations, and reveals the three things every gym owner needs to launch HYROX successfully: 1. Someone genuinely passionate about the sport2. A dedicated class time that gives the program its own identity3. The right equipment to attract serious athletes.Lauren also shares how the program is pulling in a steady stream of prospects every single week and why even converting just one or two of them into full members each month is a bigger deal than it sounds.Tune in to find out how a single Saturday morning class is quickly becoming one of the smartest revenue moves Lauren has ever made.Then get "The Complete Guide to HYROX Affiliation for Gym Owners" in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call0:56 - Gym overview7:52 - Adding HYROX16:33 - Open house results20:37 - Pricing structure29:46 - Keys to success

Are you sleeping on Hyrox? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: Hyrox.John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.The best part? Hyrox affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible.For example, one Two-Brain gym generates $12,500 a month in Hyrox revenue, and another added $100,000 in annual revenue just by setting up two Hyrox training sessions a week.Chris and John dig into the details to help you determine if a Hyrox program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of Hyrox; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to Hyrox Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.LinksGym Owners UnitedBook a Call0:29 - Why is Hyrox working?4:02 - The opportunity5:48 - Should CrossFit gyms be afraid?8:05 - How to get ROI15:48 - Marketing, selling, retaining

Most chin-up advice you'll find online is either incomplete or complete bullsh*t! In this week's episode, Joe breaks down what actually works (based on his 30 years of real-world results.) Whether you can't do a single rep or you've been stuck at the same number of reps - Joe explains exactly how to break through your plateau! First, he lays out his proven 4-phase progression to help you get your very first chin-up (without wasting time on ineffective fluff). Then, he reveals his "chin-up cluster ladder" - a simple but powerful method to rapidly increase your strength and reps. You'll also learn the biggest mistake people make with band-assisted chin-ups...and how to fix it so they actually carry over to the real thing! If you're serious about improving your chin-ups, this episode will change the way you train overnight! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS How Liv Morgan (and countless others) got their first chin-up! HandxBand bands [code: JOED] Fat Gripz Live Workshop for Gym Owners! [Register now for $17!]

Most chin-up advice you'll find online is either incomplete or complete bullsh*t! In this week's episode, Joe breaks down what actually works (based on his 30 years of real-world results.) Whether you can't do a single rep or you've been stuck at the same number of reps - Joe explains exactly how to break through your plateau! First, he lays out his proven 4-phase progression to help you get your very first chin-up (without wasting time on ineffective fluff). Then, he reveals his "chin-up cluster ladder" - a simple but powerful method to rapidly increase your strength and reps. You'll also learn the biggest mistake people make with band-assisted chin-ups...and how to fix it so they actually carry over to the real thing! If you're serious about improving your chin-ups, this episode will change the way you train overnight! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.   IMPORTANT LINKS How Liv Morgan (and countless others) got their first chin-up! HandxBand bands [code: JOED] Fat Gripz Live Workshop for Gym Owners! [Register now for $17!]

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days?   Learn more about the Unicorn Society HERE.

If you burn out, your gym dies. That's why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to prevent it.If you pour your energy into clients all day, manage staff, call leads, clean bathrooms and run your business, then go home and scrape the bottom of the bowl for whatever's left for your family, you'll eventually run out of gas.Your clients will know exactly when that happens. And they'll walk out.  Chris shares six practical strategies for improving your mental health before you burn out, including setting boundaries, finding someone to talk to and systemizing your business.You can't sell your clients energy if you don't have it. Tune in to learn how to keep your cup full—and your gym alive.Connect with gym owners just like you at the Two-Brain Summit. Get tickets via the link below!LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:46 - What we're really selling6:18 - The money problem9:29 - Mental health strategies 1-315:37 - Mental health strategies 4-621:35 - The Two-Brain Summit

Today's episode is sponsored by InBody. InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress. To see how gyms use InBody to create clearer conversations and more predictable growth, visit inbodyusa.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

You just lost another sale. The lead came in, they seemed interested, and then you got hit with one of these ... "let me think about it," "it's a little out of my budget," "I need to talk to my spouse." So you did what most people do. You went to YouTube, practiced your rebuttals, maybe bought a book on closing. And the next lead sat down...and you got the exact same objections. Here's what nobody is telling you: the problem isn't your objection handling. Those objections aren't even the real problem. They're just the smoke. And you've been so focused on the smoke that you never actually found the fire. In this episode of Behind Gym Doors, Mike breaks down the 5 stages of the gym sales process and shows you exactly where sales are really being lost...and it's not at the close. We walk through how to turn your thank you page into a sales asset, why your best leads are doing homework on you before you ever call them, what your Google reviews, website, and social presence are doing to your close rate, and why objection handling is the last 5% and the 95% before it is where the real game is won. If you want to spend less time selling and almost zero time overcoming objections...this episode is your playbook.  

#313 In this episode, Billy shares powerful insights on the mindset, behaviors, and systems that prevent gym owners from achieving financial success. Whether you're just starting or looking to scale, these lessons can help you build wealth and freedom in your fitness business. Key Topics Covered: The startling statistics on income levels among gym owners and what it truly means to be "rich" The dangers of relying too much on debt and how to shift toward debt-free growth Why reinvesting profits blindly can hinder long-term wealth, and the importance of strategic savings The risks of placing all financial hopes in the sale or exit of the business The critical role of daily actions and mindset in developing financial success How your operating system — including mindset, schedule, and prospecting habits — impacts growth Practical tips on prospecting, pricing strategies, and leveraging margins for profit The power of marginal gains and continuous improvement in conversion rates Resources & Links: Billy Hofacker's Website Your Fitness Money Coach Podcast Connect with Billy: LinkedIn Instagram Interested in personalized support? Join Billy's Profit Growth Group for hands-on coaching and community support — spots are limited. Reach out to learn more and grow your profits sustainably!

You didn't open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be the baseline for affiliate owners and why most never reach it.---Learn how to make $100k as a CrossFit Affiliate Owner:https://www.besthouroftheirday.com/$100k-Affiliate-Owner---Free Online Affiliate Business Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---Submit content ideas:https://www.besthouroftheirday.com/content