Podcasts about gym owners

The top gym owner on Two-Brain's leaderboard takes home $29,767 per month. That's $357,204 per year from a single gym location.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.Other common tips include using Two-Brain's Prescriptive Model and knowing your data.One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner.Ready to start your path to the leaderboard? Use the link below to book a call!LinksGym Owners UnitedBook a Call1:29 - Why NOB matters3:21 - The leaderboard revealed5:33 - Annual projections6:13 - What they actually do8:21 - The boring secret

Dom is the owner of CrossFit Glabeck. They are located in Germany & have been a CrossFit affiliate for 11 years. Dom has a ton of knowledge & experience training people & building a strong community. He also plays a critical role in developing the Coach's Notes & Lesson Plans which are included in the "Linchpin Private Track for Gym Owners".

In this episode of Behind Gym Doors, Mike sits down with top-performing F45 owner Grace to break down the systems, mindset, and operational decisions that helped her turn seasonal dips into record-breaking revenue. We dive into how elite gym owners plan revenue dips before they happen, why comparing month-to-month data can lead to bad decisions, how integrating Hyrox strengthened community and lead flow, and what it really takes to build a high-performing fitness business that compounds over time. Instead of reacting to slow periods or constantly changing strategies, Grace focused on understanding her numbers, identifying seasonal trends, and building predictable systems that create long-term growth. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

When your gym is stable and the fires are out, what's next?Two-Brain's Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies.This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it's for.Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership.Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland.The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone.One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him.Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.comLinksGym Owners UnitedBook a Call0:44 - Who is Tinker for?5:10 - Problems Tinker solves11:59 - Tinker program structure21:40 - Tinker Toolkit preview23:47 - 70+ millionaire gym owners

Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses. TAKEAWAYS​

Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.

My guest on today's show is Billy Hofacker. Billy specializes in helping gym owners improve their financial literacy so they can stop worrying about money.  He's also a speaker, author, podcast host, and BJJ black belt.  We had a great conversation that I think you'll really enjoy and get a lot out of.  Enjoy the show.

Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Paul is a Coach, Educator, Mentor and Athlete with a single goal - to raise the bar for coaching.  He holds Master of Science Degrees in both Exercise Science and Sports Management, a published researcher in the area of sleep science, and is a Certified Strength and Conditioning Specialist with 18 years' experience in varying capacities from youth sports, NCAA Division 1 and professional athletics.Paul is the Founder and Head Coach at Master Athletic Performance and the Founder and Lead Educator of Coaches Corner University. His impact extends further as a Mentor to fitness professionals looking to go from coaching people to owning a coaching business that can scale, without sacrificing service quality or burning out from operating without the right systems.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

We're talking about finding your financial balance, contrasting extreme saving with living only for today. Understanding your personal finance goals is key to effective money management. Additionally, we touch on the profit and loss statement, a critical tool for financial education that might surprise you. Join Billy Hofacker and I for an engaging interview as Your Fitness Money Coach

Are you looking to level up your gym sales strategy in 2026? Taylor Robbins is one of the leading sales strategists in the industry, and on this episode we discuss what you need to do in your gym to convert more leads, close more sales and win in 2026 You can learn more from Taylor himself @theTaylorRobbins Subscribe today!

#306 Most gym owners don't struggle because they aren't working hard. They struggle because they haven't made a few key leadership decisions that drive everything else including their finances. In this episode, Billy breaks down three disciplines great gym owners practice that lead to more profit, less stress, and better long-term decision-making. Two of them aren't "financial" on the surface but Billy explains how every one of them shows up in the numbers. If you want a gym that supports your life financially, it starts with how you decide, lead, and operate. What You'll Learn: Why deciding what you actually want is a financial decision How values-based leadership directly impacts profit and stress Why most money problems are really decision problems How strong gym owners think long-term while still managing today Why simplicity beats complexity when it comes to money Key Takeaway: Profit follows clarity. And clarity starts with leadership, not spreadsheets. Listen now and ask yourself: Which one of these am I currently neglecting?

Twenty years of gym ownership will teach you things no course ever could.Chris Cooper's gym, Catalyst, recently turned 20, and today on “Run a Profitable Gym,” Two-Brain's founder is sharing 22 lessons he's learned over the last two decades as a fitness entrepreneur. Chris reveals the early mistakes that nearly cost him everything and the systems that finally gave him stability and freedom. He also explains how mentorship and self-improvement helped him acquire critical skills and avoid expensive missteps.You'll find out why coaching skills rarely determine long-term gym success and what actually separates gym owners who survive from those who eventually burn out.Among Coop's top lessons: Fix yourself before fixing the business, consistency matters more than intensity, and gym owners aren't selling workouts—they're selling hope.Tune in for two decades of hard-won wisdom that could save you years of pain and tens of thousands of dollars.LinksGym Owners UnitedBook a Call1:04 - Pre-2005 to 200927:15 - 2010 to 201344:06 - 2014 to 201759:13 - 2018 to 20211:11:45 - 2022 to 2025

In this episode, Kristen dives into what cheer families should realistically expect from gym owners—and what they shouldn't. Drawing from personal experience and conversations within the cheer community, she unpacks the importance of clear communication, strong core values, and transparency in leadership. Kristen discusses why accountability, openness to feedback, and personalized coaching matter, while also acknowledging the real business challenges gym owners face. Mentioned in this episode: Support the podcast by becoming a Member! Join The Cheer Mom Hive on Facebook Visit laundrysauce.com/CHEERMOMBLOG and enter code CHEERMOMBLOG for 15% off your first order of Laundry Sauce Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Profit Lifestyle Podcast, Scott Carpenter breaks down one of the most effective, evergreen cash-generation strategies gym owners can run—without relying on paid ads.This training is a direct walkthrough of the $10K Weekend Playbook, a proven framework gym owners use to monetize existing email lists, social audiences, and past clients when cash flow is tight—especially during slow seasons like January.This episode is not theory.It's a step-by-step system you can run any month of the year.

Most gym owners think marketing is about getting more leads. Last week, a gym owner told me he spent $8,000 on Meta ads and got 147 leads. His agency sent charts, graphs, the whole victory lap. So I asked one question: How much revenue did it produce? He didn't know. And that's the real problem in 2026. It's not the owner. It's not the agency. It's that almost nobody knows what the job actually is. In this episode, I break down the gym owner's real job as the head of marketing, the only three ways revenue can grow, and a simple framework to identify which lever your gym should focus on right now. If you're running ads, posting content, and staying "busy" with marketing, but your revenue isn't moving the way it should, watch this all the way through. Want the AI tool that calculates which revenue lever matters most for your gym? DM 333 to @GSDGyms on Instagram. Listen to the audio version on the Behind Gym Doors Podcast.

#303 In this episode, I'm sharing a conversation where I was interviewed by Sumit from Naamly about what truly drives profitability and stability in a gym business. We talk about the biggest mistake gym owners make when it comes to profit, why retention is far more important than most people realize, and the habits that consistently show up in the most successful gyms. We also dig into mindset, not in a fluffy way, but in how it actually plays out in day-to-day financial decisions and leadership choices. One idea I shared that really resonated: operate as if your clients always have one foot out the door. Not from fear, but from responsibility. When you do that, everything from retention to finances gets sharper. This is a grounded, honest conversation for gym owners who want to build a solid foundation and a business they're genuinely proud of. What we cover: The biggest profitability mistake gym owners make Why retention is a financial strategy, not just a metric The daily habits of consistently successful gyms How mindset shows up in cash flow, pricing, and decisions Why assuming clients have one foot out the door leads to better leadership Who this episode is for: Gym owners who want more clarity, better systems, and a business that feels stable — not fragile. The event reference at the end has sold out but if you are interested in any updates for future opportunities, you can get on the notification list at https://yourfitnessmoneycoach.com/profitable-gym-intensive. Learn more here: https://yourfitnessmoneycoach.com/profitable-gym-intensive

Industry data reveals that 2026 could be the best year gym owners have ever seen.Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago.In this episode of “Run a Profitable Gym,” Chris Cooper presents data from Two-Brain's latest “State of the Industry” report and highlights 10 reasons gym owners should be optimistic for the year ahead.He explains why personal training and small-group training continue to outperform during uncertain economic times, how predictable competition formats such as Hyrox are driving retention and revenue, and why gym owners are finally starting to charge what their services are actually worth.He also looks ahead to some of the biggest opportunities for gym owners in 2026: closing the business knowledge gap and using AI as a tool to make human coaching even more valuable.Tune in for the full breakdown, and to see the data for yourself, download the “State of the Industry” report via the link below.LinksState of the IndustryGym Owners UnitedBook a Call0:25 - Revenue and recession proofing2:24 - Opportunities with Hyrox and MetFix7:13 - Success with small-group training13:59 - Charging more and keeping clients longer18:05 - Business knowledge and AI tools

Most gym owners think higher competition means higher risk. In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution. This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory. If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who's still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University

Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

GLP-1 medications like semaglutide and Ozempic are already being used by gym members, and most gym owners have no plan for it.In this episode of the Sweat Success Podcast, we break down how GLP-1 weight-loss drugs, hormone replacement therapy (HRT), and telehealth are changing the fitness industry, and what gym owners, CrossFit affiliates, and personal trainers need to understand right now.This conversation covers:What GLP-1 drugs and semaglutide actually do in the bodyWhy gym members are already using weight-loss medicationThe biggest risks of ignoring GLP-1s inside gymsHow inflammation, hormones, and food noise impact fitness resultsThe difference between unsafe shortcuts and guided medical wellnessHow gyms can talk about GLP-1s ethically without prescribing or crossing linesWhy GLP-1s can increase gym attendance, intensity, and retentionIf you're a gym owner, personal trainer, or fitness business operator, this episode will help you understand the reality of GLP-1 medications in fitness before misinformation or fear costs you trust and members._______________________________________________________________________________________________Dave Appel is a gym owner and medical wellness operator working at the intersection of fitness, hormones, and telehealth. Follow him for real-world insights on GLP-1s, HRT, recovery, and the future of fitness and healthcare.https://www.solacrossfit.com/   / dappelfit19  _______________________________________________________________________________________________Subscribe to the Sweat Success Podcast!! 

Building a business is easy compared to building one that actually lasts.In this episode, I sit down with Corey Lewis, CEO and Owner of Xtra Mile Fitness, to talk about leadership, resilience, and what it takes to grow through hard seasons without losing your values. We unpack what it means to build a business around people, culture, and long-term thinking instead of quick wins.Corey founded Xtra Mile Fitness in 2012 with a simple mission: help people become stronger physically and mentally through coaching and community. Over the years, he's built more than a gym. He's built an environment where accountability, leadership, and personal growth come first.This conversation goes beyond fitness. It's about navigating uncertainty, leading a team with intention, and creating a business that supports your life instead of consuming it.If you're a business owner or leader trying to grow while staying aligned with your values, this episode will resonate.Connect with Xtra Mile FitnessLinkedIn: https://www.linkedin.com/company/xtra-mile-fitness/Website: https://xm.fitness/Facebook: https://www.facebook.com/gothexmInstagram: https://www.instagram.com/xtra.mile.fitness/Connect with Corey LewisLinkedIn: https://www.linkedin.com/in/corey-lewis-955361165/Instagram: https://www.instagram.com/corey_j_lewis/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility.This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid feels-good-in-the-moment traps that come with severe long-term consequences.In this episode, Corey joins Mike Warkentin to break down some of the most costly mistakes gym owners make:✅ Expanding before systems are in place.✅ Promoting staff too quickly.✅ Abdicating instead of delegating.✅ Discounting rates.✅ Chasing shiny objects instead of caring for "the golden goose."Corey explains how mentorship helps gym owners see past emotion to make decisions based on data. For example, if a gym owner is avoiding a much-needed rate increase, Corey will run the numbers, lay out the plan and provide accountability. He's successfully guided dozens of Two-Brain clients through this process: None lost all their members, and all made more money.Don't make mistakes that will take years to fix. And don't avoid correcting your errors because you don't have a plan. Get help, make smart decisions and reach your Perfect Day sooner.Use the link below to get free tools to help you run a profitable gym!Don't have a gym yet? Start one with help from Two-Brain—just click the link below.LinksFree ToolsStart a GymGym Owners UnitedBook a Call2:33 - Expanding too soon5:44 - No systems and poor retention10:17 - Promoting staff who aren't ready13:09 - How to avoid costly mistakes20:59 - Resources to start a gym

As the year winds down and business stress kicks up, it's easy for gym owners and fitness professionals to fall into familiar traps. In this solo episode, Jay Croft of Prime Fit Content breaks down six common pitfalls he sees gym owners make—especially when trying to grow with more clients over 50.From cutting communication when money's tight to relying too heavily on social media, Jay offers actionable advice rooted in real-world conversations and personal experience. If you're trying to reach and retain older clients, this episode is packed with wisdom to help you stay the course and grow smarter—not just harder.What You'll Learn:Why cutting marketing during slow months is a major mistakeHow often you should email your list (and why two emails a week is just right)The role of consistent storytelling—including from outside your gymWhy social media is not your best marketing assetWhat over-promoting discounts can really cost youWhy AI can't replace authentic, human communicationTimestamps: 00:00 – Intro: Why pitfalls creep in during stressful times 01:45 – Pitfall #1: Cutting communication when money's tight 04:00 – Pitfall #2: Thinking two emails a week is too much 06:30 – Pitfall #3: Avoiding stories from outside your business 08:45 – Pitfall #4: Relying mainly on social media 10:20 – Pitfall #5: Overloading emails with promotions 12:30 – Pitfall #6: Believing AI can replace human connection 15:15 – Recap of all 6 pitfalls 16:00 – Final thoughts and encouragement

Paid ads are getting harder. SEO is evolving faster than most gym owners can keep up with. And AI-driven search is completely rewriting how prospects discover local businesses.In this episode, Scott Carpenter sits down with Ray Leake and Jonathan Gafill of 97 Display — the team behind some of the highest-converting, SEO-optimized fitness websites in the industry — to break down what's happening in online acquisition right now and what gym owners MUST do to stay competitive in 2025 and beyond.After more than a decade specializing in fitness marketing infrastructure, 97 Display has developed a fully integrated, AI-powered ecosystem that replaces the duct-tape systems most gym owners are stuck with.Today's conversation will show you exactly how search behavior has changed, why organic traffic is rising in value, and how to future-proof your marketing before your competitors do.

A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn't happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will:✅ Improve retention.✅ Produce leads and new clients.✅ Generate revenue.✅ Boost average revenue per member.✅ Reduce stress.✅ Inspire and retain staff.✅ Put more cash in your personal bank account.Customize Coop's plan or use it verbatim. But get something in place right now so you control your destiny in 2026.To get Coop's "Essential 12-Month Gym-Building Plan for 2026"—including a customizable event calendar—use the link below to send him a DM through our Gym Owners United group.Links

How a 27-Year-Old Built 6 Gyms, a Statewide Equipment Company, and a New National Repair Service — with Colton BurtEp 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin Core Themes:Building profitable gyms in towns of 500–5,000 peopleHow to launch multiple locations with low overheadThe power of saying YES to opportunityHow the fitness equipment industry really worksGym Repair Now — the new service that's changing equipment repairs foreverContact Colton directly for equipment/repairs (details below)Most gym owners believe you need a huge city, big budgets, and prime real estate to grow a successful fitness business.But today's episode proves the exact opposite.Scott Carpenter sits down with 27-year-old gym owner and equipment operations expert, Colton Burt, who built:

Many gym owners are making a crucial mistake that hinders their fitness business success: focusing on the wrong sales metrics. This oversight is costing them significant revenue and impeding consistent growth. Learn how to identify and correct this error to increase gym revenue reliably and ensure business success through better gym management and improved sales kpis.

In this episode of Champ Talk with Branden Hudson, the focus is on providing valuable advice for gym owners, particularly those managing combat sports gyms. Branden and Co-Host Chet discuss the importance of member retention, setting end-of-year goals, and maintaining a strong community. They delve into practical strategies for keeping members engaged, such as fitness challenges and personalized outreach. The conversation highlights the significance of staff management, the evolution of gym duties, and the need for gym owners to sometimes step back and allow staff to take the lead. The episode concludes with encouragement for gym owners to be generous, reflect on their leadership roles, and continuously strive for growth.00:00 Introduction and Call to Action00:27 Catching Up with Big Chet00:59 Gym Challenges and Strategies03:35 Identifying Gym Identity and Member Focus06:37 Member Retention and Community Building14:39 End-of-Year Fitness Challenges21:02 Social Media and Member Engagement26:02 Addressing Client Embarrassment and Retention26:53 The Importance of Client Communication29:04 Handling Difficult Situations with Clients30:56 The Value of Member Retention and Appreciation34:05 Building and Managing a Gym Staff36:07 Leadership and Growth in Gym Management45:20 Concluding Thoughts and Encouragement

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days.   We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit.   Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell tactics that increase cash flow without harming monthly revenue. ✅ How to use exclusivity and urgency to drive conversions. ✅ The exact marketing timeline to maximise your Black Friday sales.   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness 

We need to stay in our lane and scope of expertise. The end. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

#291 This episode begins with a brief tribute to our friends at Perform Better, following the heartbreaking loss of team member Rob Milani. Rob embodied warmth, generosity, and family-first values — a reminder of what truly matters. From there, Billy shares three eye-opening statistics every gym owner should know. These numbers aren't meant to discourage. They're meant to wake us up to the power of better financial habits and a stronger plan. In this episode: The shocking percentage of gym owners who can't handle a $1,000 emergency Why income doesn't always equal wealth and what to do about it The real reason 80% of gyms don't make it through the first year Three simple actions to break free from these statistics and start winning financially Key takeaway: Money isn't the goal. I's the tool that helps you build a business and life that serve what matters most.

https://UndergroundStrengthCon.com - Register HERE Early Bird registration ends Oct. 15th - Sign Up, Save & Experience a Life Transforming Weekend    STRONG Life Podcast 528

Today on “Run a Profitable Gym,” host Mike Warkentin talks with attorney and former gym owner Matthew Becker of Gym Lawyers PLLC about how to use AI safely in your business without creating massive liability.Matthew breaks down the legal risks gym owners face when using AI tools, including operating outside their scope of practice, violating privacy laws and infringing on copyright.Improper AI use can even increase exposure to lawsuits and eliminate liability protection.So how can gym owners use AI without endangering their businesses?Matthew recommends fitness entrepreneurs use AI as a research and education tool, not as a substitute for professional services, and leverage it to streamline admin work, generate ideas and polish client-facing materials.Check out the full episode to find out how to save time with new technology while keeping your gym insulated from legal risk.You can get in touch with Matt at Gym Lawyers PLLC via the link below. LinksGym Lawyers PLLCGym Owners UnitedBook a Call3:06 - Scope of practice dangers7:32 - Increasing exposure & liability14:23 - Skipping professional support17:12 - Uploading confidential information25:34 - How to use AI safely

In this insightful interview, we chat with a branding and creative design expert about what every gym owner should know to elevate their fitness business. Discover effective marketing strategies that will help your gym business stand out and attract the right audience. Don't miss this opportunity to enhance your brand's presence!

#291 This episode is all about helping you move the needle in your business and finances in Q4. Most studio owners treat Q4 as a time to coast but there's no reason you can't grow 20% and go into 2026 on fire. Using the same three strategies my most successful clients follow, you'll create momentum like you've never had before. Specifically, we'll cover: ✅ How to set a clear top-line goal — what it is, why it matters, and how to take action on it. ✅ Identifying your Big Rocks — the key priorities that actually move your business and finances ahead. ✅ What you need to be doing daily so you have something to celebrate when January 31st rolls around. Whether you've had a strong year or a challenging one, there's still time to make this your most profitable, purpose-driven quarter yet. P.S. If you're ready to take control of your numbers and grow profitably, here are a few ways I can help: Money Map Session – Get clear on your cash flow and next right steps. Profit Growth Mastermind – Build profit and accountability with other gym owners. Private CFO Coaching – Personalized strategy to scale with confidence.

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days?   Learn more about the Unicorn Society HERE.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Transformative Impact of Coaching: How a Success-First Mindset Benefits Everyone In this episode, we explore the rewarding journey of coaching through the eyes of a former college baseball coach and successful business owner. Reflecting on his experiences with former players, clients, and industry leaders like Eric Cressey, Dan Kennedy, and Vince Gabriel, Pat's discussion centers on the profound satisfaction derived from seeing those you coach achieve great success. Learn why fostering genuine relationships, celebrating others' achievements, and maintaining a transformational mindset can lead to personal fulfillment and long-term business success. 00:00 Reflecting on Coaching Success 01:16 Impact of Former Students and Clients 02:05 Challenges in the Fitness Industry 03:36 Healthy Coaching Mindset 04:44 Long-Term Coaching Rewards 06:46 Building a Fulfilling Business 07:32 Concluding Thoughts on Coaching

Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain's logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion.   Key highlights from the episode: - Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing. -Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness. - Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "Conscious leadership is learning how to respond, not react." - Rachel Russo "When you breathe, you signal to your body that you're safe and you turn on your prefrontal cortex." - Rachel Russo "Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Rachel Russo, Founder of Conscious Arc Co LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/ Instagram:https//www.instagram/rachelrusso1 Website: https://consciousarcco.com The Art of Awareness Journal: https://amzn.to/47vo6My   Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support. https://www.hirebob.ai/ Eleiko: supplying premium strength training equipment https://eleiko.com/en   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

What happens when everything falls apart—and you finally find the tools to rebuild from the inside out?In this episode of the Get Enlifted podcast, Kimberly Kesting sits down with Naffelle Nikita, Level 3 Verified Enlifted Coach and high-performance mindset coach with over 20 years of experience in movement and coaching. From coaching figure skating and CrossFit to integrating The Enlifted Method with data-driven tools at SH//FT Adapt, Naffelle shares her journey of transformation—personally and professionally.Together, we're chatting about what it means to shift identity, recover from burnout, and learn to practice your practice through the lens of mindset, breathwork, and nervous system repair.Inside This EpisodeHitting rock bottom and rebuilding with mindset toolsHow Enlifted helped Nafelle shift stories of failure and burnoutMerging mindset with performance tracking at SH//FT AdaptWhat “coaching from wholeness” really looks likeFrom movement to mindset—how she found her true voice

#290 Ever wondered what it's like inside a high-level studio owner intensive? In this episode you'll get a behind-the-scenes listen to my live training at Studio Grow. I did a full half a day training on: How to spot the signs it's time to raise your prices. A step by step guide to raising prices depending on the scenario. Why simplifying your pricing options boosts conversions and cash flow. The #1 mistake studio owners make with their numbers (and how to avoid it). Whether you run a gym, Pilates studio, or other service-based business, these tips will help you eliminate money stress, pay yourself more, and grow profitably. If you're ready to take control of your numbers and build a more profitable, sustainable studio, visit the calendar to set up a free call or learn more about working with me. Links and Resources: Schedule a chat Studio Grow Website

#289 Join Jeff Nelson (ADAPT Fitness) and I for a rare, unscripted look inside a coaching day with a 7-figure gym owner client. Recorded on the go, this candid conversation reveals what successful fitness entrepreneurs are thinking about when it comes to finances, growth, and freedom. The truth is there aren't any secrets although we think there are.  What You'll Hear in This Episode: What a day of high-level financial coaching actually looks like. The biggest lessons Jeff has learned How 7-figure gym owners think about profit, pay, and peace of mind. Real questions and answers about business growth from the front seat. Links and Resources: Schedule a call here.  ADAPT Fitness  

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric's experience from gym owner to podcasting powerhouse. Whether you're an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.    Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "AI won't replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we're seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper    Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ MAX Members: automating member management and engagement. https://www.maxmembers.ai/   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Proven Strategies for Business Success In this insightful episode, Pat explores how revisiting and revitalizing past business tactics can drive significant success in the present market. The discussion highlights the importance of understanding historical marketing methods such as scholarships, sweepstakes, trials, and irresistible offers, and how these can be adapted for today's audience. By combining tried-and-true approaches with modern creativity and technology, businesses can enhance their strategies and achieve sustainable growth. Tune in to discover how learning from the past can springboard your business into the future. 00:00 Introduction: Embracing the End of Summer 00:45 Leveraging Proven Marketing Strategies 02:08 Modern Takes on Classic Marketing Plays 03:58 Building Relationships Before Selling 04:55 The Power of Irresistible Offers 06:37 Learning from the Past for Future Success 08:54 Conclusion: The Surest Path to Success

Do unfollows on social media really mean drama in the cheer world? Or is it just self-care in disguise? When a cheer gym unfollows a family online, is it a petty move… or a healthy boundary? In this candid, laugh-filled episode, Jason Larkins sits down with Kristen Wheeler (aka “K-Dub” of the Cheer Mom Blog and Podcast) to dive deep into the emotional maze of social media, gym loyalty, and assumptions in the competitive cheer world. Whether you're a coach, a parent, or a cheerleader yourself, these are questions you've likely faced—or will soon. Inside this episode, you'll discover: Why gym owners might really unfollow families on social media—and why it's not always shade. How parents can balance personal boundaries with community connection in youth sports. The power of assuming positive intent—and how this one mindset shift can de-escalate almost any cheer drama. Hit play now to hear what happens when the Cheer Mom and Let's Talk Cheer collide—insight, laughter, and real talk that every cheer parent needs in their earbuds. ⁠ Get Your Let's Talk Cheer Podcast T-Shirt⁠ ⁠⁠ ⁠ ⁠ Jason's On-Demand Coaches Training Videos⁠⁠⁠⁠⁠⁠ ⁠⁠ ⁠⁠⁠⁠ Code of Points Cheatsheet FREE⁠ Support Our Sponsors Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/ Global Cheer Worlds- https://globalcheerdance.org/ World Class Championships- https://worldclasscheerleading.com/ Preparing For Full-Outs Digital Course- https://www.vidzing.tv/jasonlarkins/18bcee38-0cab-4d2d-a14a-15132c0f93bd Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077  Jason's Book Recommendations- ⁠⁠⁠⁠Amazon Affiliate Link⁠⁠⁠⁠ ⁠⁠⁠⁠Follow Let's Talk Cheer on Instagram⁠⁠⁠⁠ Submit a Question of the Week ⁠⁠⁠⁠ You can support this podcast by making donations here⁠⁠⁠⁠ Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

In this episode, I talk with Dr. Sean Pastuch, founder of Active Life, about rethinking fitness, coaching, and business in ways that actually support people for the long run. He shares his journey from being a personal trainer who took on clients others overlooked, to becoming a chiropractor, gym owner, and eventually the visionary behind a company that helps both clients in chronic pain and coaches who want to serve them better.   We dive into what it really takes to build a sustainable career in the fitness industry, from learning how to charge what your services are worth to creating meaningful influence beyond just working with pro athletes. This is a powerful conversation about coaching, leadership, and life—one that will challenge the way you think about money, influence, and what it means to truly help people.   Connect with Dr. Sean: IG: @drseanpastuch Websites:  https://drseanpastuch.com/ https://activelifeprofessional.com/   Need workouts for your pregnancy or postpartum? Check out my programs (now with app access!):   The Pregnant Athlete Training Program: https://go.pregnancyandpostpartumathleticism.com/pregnancy   The 8-Week Postpartum Athlete Training Program: https://go.briannabattles.com/8-week-postpartum-athlete-training-program    Learn more about the Practice Brave Fitness Program: https://briannabattles.com/practicebrave     MORE ABOUT THE SHOW: The Practice Brave podcast brings you the relatable, trustworthy and transparent health & fitness information you're looking for when it comes to coaching, being coached and transitioning through the variables of motherhood and womanhood. You will learn from athletes and experts in the women's health and coaching/performance realm as they share their knowledge and experience on all things Pregnancy & Postpartum Athleticism. Whether you're a newly pregnant athlete or postpartum athlete, knowing how to adjust your workouts, mental approach and coaching can be confusing. Each week we'll be tackling questions around adjusting your workouts and mindset, diastasis recti, pelvic health, mental health, identity, and beyond. Through compelling interviews and solo shows, Brianna speaks directly to where you're at because she's been there too! Tune in every other week and share the show with your athlete friends!