Influence School

Let's face it: not everyone is photogenic. Sometimes, we don't look as good from a certain angle and the lighting can change our features a little bit. But, knowing how to set up a great shot makes all the difference! In this episode, I'll take you behind the scenes of how we film our videos and show you what it takes to create the perfect shot. We'll look into the technical details and see how you can play with the lighting and camera settings so that you know exactly how to look great on camera!

Sometimes, the most difficult part of filming a video is finding the right words to say. That's where a script comes in handy! In this episode, I'll share my personal tips on how to write a script for a YouTube video and reveal my shortcuts to creating high-quality scripts fast! If you're worried about sounding stiff and robotic, don't worry! I'll teach you how to find the perfect blend of words that sounds natural while still being able to deliver informational content and keep your audience engaged the entire time!

Confused about all the different kinds of camera lenses and which one to use? If you're a beginner, the 24mm lens is a great one to start with! In this episode, I'll give you a crash course on how to use a 24mm lens for filming. I'll show you what it can do, how it looks in different environments, and what it's best used for. By the end, you'll understand why this is in every professional photographer or vlogger's filming kit, and how you can take advantage of its full potential to create your own high-quality videos!

Want to know how to make talking head videos more interesting? Having produced several professional YouTube channels as well as my own, I've learned a thing or two about how to make videos more engaging while still being able to provide the value that viewers are looking for. In this episode, I've summarized everything I've learned in 10 simple but highly effective tips that you can start implementing today to completely transform boring videos into captivating masterpieces!

When it comes to filming and photography, knowing the capabilities of your camera and how each setting works is a game changer! In this episode, I'll teach you how to set the ISO, aperture, and shutter speed specifically on Canon cameras. I'll share helpful tips based on my personal experience using Canon cameras and explain what happens when you adjust these settings in a certain way. Stay tuned until the end to learn the basics and what it takes to produce high-quality results in just a few minutes!

Vlogging is such a great way to turn your passion into profit but it's not as easy as it looks! There is a science to creating content and establishing a profitable YouTube channel successfully. In this episode, I'll give you a clear picture of how making money with vlogs work, how much you can potentially make with this career and how you can go from creating videos for free to building a secure career and making your mark in the industry!

Want to know how to make more interesting videos? With so many options on YouTube, people can easily get bored and click off within the first few seconds of your video if it doesn't grab their attention. In this episode, I'll share a few key tips to level up the quality of your videos and make even the most boring topics fascinating. We'll go into what you can do before, during, and after filming to keep your audience hooked from the start and engaged all the way until the very end!  

The customer is always right... or so they say. For any business, your customers are your lifeblood. This is why one of the most important things businesses should focus on is consistently providing excellent customer service. In this episode, I'll share a personal story about how I handled an angry client, key things I learned from that experience and how you can take better care of your customers too. I'll teach you how you can systematize this, what to do when things go wrong and, ultimately, how to make sure working with your business will be an experience clients will always remember.

Do you feel like your business has hit a financial ceiling? Every entrepreneur will come across this challenge at some point but don't worry. Your business still has a lot more room to grow! In this episode, we'll explore the magic of goal setting and how you can accomplish way more than you think. I'll share some practical tips that have personally helped me break through significant financial barriers for my own business and other key things you'll need to know to create an effective plan for success.

Have you ever wondered what is the difference between good debt and bad debt? Some people might think being in debt is always bad but, in reality, there are some ways this can greatly help. In this episode, we'll dive deep into the world of debt, what good debt looks like and how you can weigh your options to know when a risk is worth taking. We'll talk all about the different ways you can be creative to get great deals and, ultimately, how you can make smart financial decisions to grow your business without breaking the bank.

Do you feel like you have a million things on your to-do list and nowhere nearly enough time to do them? This scenario is all too common for entrepreneurs who are just trying to maintain a steady flow for their business. In this episode, I'll share a few tips on how to manage time as a business owner using a simple but powerful exercise that will show you exactly what you shouldn't be wasting time on and what you should be focusing on instead to lead your business to success.

Anyone can try their hand at being an entrepreneur, but it takes a certain set of qualities to build your own business from the ground up and lead your team to success. In this episode, I'll list down the 3 most important skills you need to succeed as an entrepreneur. I'll reveal the secret to making your products/services sell as well as the specific skill sets you'll need to keep yourself on track. I'll also share some personal stories from my own entrepreneurial journey so you can learn from some of my mistakes and set yourself up for success early on.

Email marketing has been around for decades but with so many other ways to promote your business online, is it still as important as it used to be? In this episode, we'll dive deep into the truth about email marketing, how effective this strategy can be and why an email list is probably the most valuable asset of any business. We'll compare the advantages this has over other digital marketing methods and I'll even share my simple but powerful secret technique to get over half of your recipients to respond.

It's easy to say that you'll start your own business but when it gets down to it, are you willing to take the risk? In this episode, I'll talk all about risks and the common misconceptions beginner entrepreneurs have when entering the world of business. I'll share a few things I've learned on my journey building a successful business while being risk-averse and list down some of the important factors you need to consider before making risky decisions that could be the downfall of your career.

Running your own business is not just about selling your products or managing people but about handling money too. In this episode, I'll share all the mistakes I've made and lessons I've learned about managing money as a business owner. I'll share some of the past experiences I've had with clients, explain why lower prices aren't always better and how you can shift your mindset to understand the true meaning of value when it comes to building a successful business.

What equipment do I need to livestream on YouTube? Compared to filming videos, livestreaming takes up a lot more resources and requires a more complicated setup. In this episode, we'll go behind the scenes as I walk you through my own setup and show some of the equipment that I've found to be most useful when livestreaming on YouTube. I'll also share how you can customize this based on the features that you might want to use and offer some advice on the key pieces that you'll want to get to create a versatile and professional setup that will make you stand out from everyone else.

How long does it take to become an entrepreneur? Does this happen instantly or is it a long process? In this episode, I'll reveal the reality of being an entrepreneur, the vital skills and concepts you'll need to learn and everything else it takes to run a successful and profitable business. I'll also share my personal story of how I started my business, where I am now, and the next steps you could also take as you go further into your entrepreneurship journey.

YouTube is a huge platform with millions of videos catering to all types of audiences, so you'll definitely come across some that won't suit you or your family's taste. In this episode, I'll share different solutions to block videos on YouTube and how you can train the algorithm to show recommendations based on your preferences. And for all of the parents, I'll also share important tips and advice on how you can teach your children to navigate the internet safely so you can be sure that they're not consuming the wrong type of content.

One of the biggest benefits of running your own business is not having a limit to your income, which makes a lot of people wonder: how much does an entrepreneur make an hour? In this episode, I'll reveal the reality of entrepreneurship, how much you can actually make and what fellow entrepreneurs can do to increase their revenue effectively. Make no mistake: entrepreneurship is a difficult path to take so I'll also share important advice that every aspiring entrepreneur needs to hear before they get started on this journey.

Artificial intelligence is here to stay, but you don't have to be worried about it taking over your job. There are ways you can leverage this technological innovation to your advantage. In this episode, I'll share my method for using ChatGPT to write video scripts and give you some examples of prompts to use to get the exact results that you're looking for. With this strategy and an open mindset, you'll see how artificial intelligence can get your creativity flowing and be a powerful tool to help you create even better content.

You can find billions of fun videos uploaded on YouTube but just because they're entertaining, doesn't necessarily mean they're good content too. In this episode, I'll teach you everything you need to know on how to make good content on YouTube. I'll list down the basic elements and go through each step you'll need to take to create high-quality videos that keep viewers hooked and wanting more.

Most people think that simply motivating and inspiring others is the same as being influential but real influence is more powerful than that. In this episode, I'll reveal what true influence really looks like and share a bit about the people who have influenced me. I'll talk all about some of my life-changing experiences, how the people I work with influence others through their businesses, and how you have the power to make a life-changing impact on the world as well.

Do you have an idea for a business but you're not sure if it'll work? I've had the same concern for years when I was trying to start my own business. In today's episode, I'll share my personal journey with entrepreneurship, from the many business ideas I've had that failed to how I came up with this one idea that lead to my success. I'll explain the reasons why my previous ideas didn't last so you can avoid making the same mistakes, and how I made my current business successful so you can follow the same path.

Everyone's minds work a little bit differently from each other, but the minds of entrepreneurs work on a completely different level. In this episode, I'll list down the many ways an entrepreneur's mind works differently from other people. We'll explore how they assess situations, solve problems and make decisions that lead to success. And, lastly, we'll discuss the five-step formula you need to follow if you want to be on par with the most successful entrepreneurs in the world.

One of the many questions beginner YouTubers have on their mind is this: how many videos should I upload on YouTube? Most creators would say the best strategy is to upload daily while others think once a week is enough to get your channel up and running. In today's episode, we'll explore a case study of one of my clients and how his brand new channel has progressed since creating it from scratch. We'll take a look at the most effective way to film and schedule your videos for launch so you can build momentum and attract your target audience instantly.

If you think the key to success on YouTube is simply uploading videos and hitting the publish button, then you need to keep listening. There are a lot more factors than you think in this formula for success. In this episode, I'll reveal the most important thing you need to do before filming, some of the things you need to do afterwards, and what to keep in mind as you're uploading your video to YouTube. These are just some of the requirements you need to check if you want to not only attract more viewers but also keep them watching for longer.

When you're new to editing videos, it can be easy to get carried away with adding all these text effects and fancy transitions; but the truth is, you don't need any of that. One of the key elements to creating great YouTube videos is simple but effective editing. In this episode, I'll share several easy editing tips to keep in mind so you can get to your main points faster and eliminate the unnecessary seconds that will only make your viewers bored. I'll also give you some personal advice on what you can do to enhance the visual experience and keep your audience engaged. Lastly, I'll list down some of the things you don't need to worry about so you can streamline your editing process and publish videos more efficiently.

Filming content for YouTube can be quite tedious, especially with all the equipment you need to set up beforehand. But there's one thing you can do to make the process a lot easier: batch filming! In this episode, I'll reveal all my secrets on the most efficient way to film content without compromising quality. I'll explain why you'll want to try this out, how you can prepare for a productive filming day, and share valuable tips to help speed things up. I'll also share advice for maintaining your energy and avoiding common time-wasting traps so you can smoothly film from one video to another and make enough content for a month in no time.

Do you want to try your hand at making YouTube videos but you're not sure what equipment to use? It's so easy to fall into the rabbit hole of buying all kinds of devices that you think are necessary, but you only really need a few key things to get started. In this episode, I've narrowed down a list of the first ten things you need as a YouTuber based on my experience producing videos for several successful YouTube channels. I'll also share my personal recommendations, what to invest in, budget-friendly options, and everything else you need to get your YouTube channel up and running.

At first glance, YouTube thumbnails may just look like fun and interesting images you can add to catch the eye of potential viewers but there's actually a science behind it all. In this episode, we'll delve deep into what goes on behind the scenes of making thumbnails for YouTube. I'll explain how you can experiment with tiny details to come up with the best designs, show you how to make it work alongside your video title to increase click-through rates, and reveal the strategy that professionals like Mr. Beast use to choose the most effective thumbnails that makes viewers want to know more.

Feeling overwhelmed by all the numbers and graphs that show up on the analytics for your YouTube channel? There's definitely a lot to take in but, once you figure out what to look for, you can easily make changes that can lead to massive improvements on your channel. In this episode, I'll do a step-by-step tutorial on navigating YouTube Analytics and provide detailed explanations on how to interpret the data, determine what's performing well and why, how you can check your viewer statistics and so much more.

Too often, entrepreneurs end up building complex sales funnels for their businesses. But, while these may look impressive, what's the point if they're not effectively converting sales? In this episode, I'll reveal my secrets to building a sales funnel that works like magic. I'll show you how to skip unnecessary steps to create a funnel that looks simple but produces powerful results. Lastly, I'll talk all about the key components every sales funnel must have and how you can continuously improve it to get better and better results over time.

Strategy sessions and discovery calls are great ways to introduce potential clients to your services, but what do you talk about? And how can you do this in a way that turns leads into sales? In this episode, we'll take a deep dive into the art of running successful strategy sessions. I'll list down the five key steps you need to follow to conduct productive and engaging sessions, and share essential tips not only to secure sales but also to ensure that they're the perfect fit for your services.

One of the most valuable and powerful assets every business has is their email list, especially if you know how to leverage it properly. In this episode, I'll guide you into the world of email marketing and reveal the number one proven way to make money with your email list. I'll explain everything you need to know, from the theory behind the strategy down to the nitty-gritty details, to monetize your list and take your email marketing game to the next level.

Are your lead magnets both enticing and effective? Sure, you can give anything for free, but this doesn't mean people will want to become paying clients automatically. Even though it's a small part of your business, it's still important to give this some thought because some lead magnets are more effective than others. In this episode, I'll explain how you can design and optimize your lead magnets for maximum conversion and share the three things you need to keep in mind to create magnets that effectively drive growth for your business. Check out my new book at http://NatesYoutubeBook.com/

Writing scripts is essential if you want to create effective and engaging videos. In this episode, I'll walk you through the whole process of writing and using scripts for YouTube. From gathering all your ideas and talking points to writing them down in outlines and using them during filming, I'll teach you how to make engaging videos where you don't have to memorize anything at all while maintaining a natural and conversational flow. Lastly, I'll also share effective tips about what you need to keep in mind while talking on camera to keep your viewers hooked and watching all the way until the end. Check out my new book at http://NatesYoutubeBook.com/

Whether your business gets a thousand leads a day or just ten, it won't matter if you can't convert any of them into clients. In this episode, I'll share all my secrets for turning quality leads into paying customers. I'll address a common misconception that most entrepreneurs have when it comes to lead generation on YouTube, present a mindset shift that will help you focus on the things that actually matter, and reveal the three simple steps you need to increase not only your leads but also your revenue. Check out my new book at http://NatesYoutubeBook.com/

Want to see more real-time examples of YouTube keyword research? In this episode, I'll take you through my process step by step for two of my clients: the first one is a new client that aims to provide solutions for mold problems, and the second one is a long-time client that shares her parenting expertise through her videos and whose channel has already grown so much with our help. Additionally, I'll share more advice on what to keep your eyes open for when doing keyword research and how you can reframe your mindset to find hidden gems that can make interesting videos with great potential to succeed on YouTube. Check out my new book at http://NatesYoutubeBook.com/

Are you curious to see what the right way of doing keyword research for YouTube looks like? In this episode, we'll continue what we started in the previous episode and look through more examples of YouTube keyword research. I'll take you with me as I personally research in real time for real clients based on their areas of expertise such as journaling, planning, conversations, and feedback. I'll share some tips on the filters I use and how to look for promising titles that can be turned into high-performing, lead-generating videos on YouTube.

Keyword research for YouTube is far more powerful than you think, especially if you have the right strategy. In this episode, I'll show you the exact tool I use when doing keyword research for my clients, walk you through my process step by step, and go through some interesting examples that might show up. I'll provide valuable insights about why I choose some topics and not others and explain how these can help you come up with the perfect titles for your videos so you can learn how to master the art of content creation on YouTube.

Some content creators underestimate keyword research strategies and believe that it's not that effective anymore, especially with the amount of competition on the platform, but that's only because they're doing it completely wrong. In this episode, I'll discuss everything you need to know to unlock the full power of keyword research for YouTube. I'll list down the most important elements that you need to prioritize when creating content, share valuable tips on how you can come up with the perfect titles, and let you in on some industry secrets to avoid common mistakes creators make and rank instantly on top!

There are a lot of different keyword research and search engine optimization tools available that you can use, but they each come with their own advantages and disadvantages. In this episode, I'll talk about four different sites that I've personally tried for my business, explain what kind of data you can get from each of them, and reveal which is the best one that I use to help turn my clients' YouTube channels into powerful lead generation machines for their businesses.

One of the most important things every business needs to keep running is a constant source of leads, and there's one platform that stands out from the rest that can claim the title of being the most powerful traffic source for lead generation: YouTube. In this episode, I'll show you the full potential of YouTube that almost no one knows about, and teach you exactly what I do to create powerful lead generation machines by leveraging keyword research in a way that eliminates competition and generates high-quality leads for your business forever.

Out of all the different ways to get views on YouTube, not many people have faith in leveraging search traffic— but that's only because they're doing it wrong. With the right strategy, this can be a gold mine for entrepreneurs and their businesses. In this episode, I'll show you exactly how to properly do keyword research for YouTube and reveal the secret to eliminating competition so you can rank at the very top the moment your videos go live.

There are a lot of things to consider if you want to be successful on YouTube. What kind of content should you make? How long should your videos be? How often should you publish on your channel? And on top of all that, there are also countless different strategies you can try out. But some of them aren't as effective as others. In this episode, I'll reveal the best YouTube strategy to implement that will accelerate your journey to success with just five simple ingredients.

It's no secret that YouTube provides people with a chance to generate a substantial monthly income from the videos they make, but how much does YouTube pay their content creators when they get 1,000 views? In this episode, I'll explain how much creators typically make from their ad revenue and how much more you can actually generate, no matter how many views you get, if you simply leverage this platform from a different perspective.

Gone are the days when businesses would invest their money in old-fashioned print advertising. Now, marketing experts and entrepreneurs are turning their attention to something far more powerful than that: videos. In this episode, I'll share some of the work I've been doing with my YouTube production company and how we turned my clients' simple & basic YouTube channels into powerful lead generation machines that expand their impact all over the world and bring in millions for their businesses.

With the rise of content marketing comes a plethora of tips and strategies for monetizing your content, but beware: they might not be as effective as they seem. Many will claim unbelievable results, but with the requirement of getting millions of views first— a feat nearly impossible for those who are just starting out and takes years to achieve. But what if I told you there's a way to work around this? In this episode, I'll reveal the exact strategy I implement with my clients and the type of videos you need to make to leverage your content and start generating $10,000 in your business from only a hundred views.  

Evan Carmichael is an entrepreneur, author, speaker, and one of the top social media marketing experts in the industry. He's strongly passionate about empowering fellow entrepreneurs and, through his massive YouTube channel, he shares tips and advice not only about business but also about personal development, wealth, and success. In this episode, I'll take a look into Evan's strategy for making money on YouTube and whether or not it's as effective as it seems.

Derral Eves is an executive producer of the hit show The Chosen, a professional speaker, serial entrepreneur, and founder of VidSummit, a conference that brings together the top video creators, brands and agencies in the industry. He loves sharing his knowledge and teaching creators everything they need to know about YouTube analytics and algorithms to find what works for them. In this episode, I'll dive into the specifics of Derral's growth strategies for YouTube as well as his thoughts on search engine optimization and analyze how effective his strategies really are.  

Tim Schmoyer is the founder of Video Creators, a YouTube growth agency, and is widely known for his strategies and tactics to help creators grow their audience and business. Although we work in the same industry and have the same goal— to help our clients' YouTube channels grow— our approaches are completely different, which makes me wonder: do his strategies really work? In this episode, I'll explain the main principles Tim teaches for YouTube growth, compare the differences between his strategy and mine, and give a concrete example that will show which one produces more effective results.