Podcast appearances and mentions of valerie morris

Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too.

If you're an aspiring author or a seasoned writer looking to amplify your reach, then you need a book marketing strategist to guide you. In this episode, we sit down with Valerie Morris, a leading expert in author marketing, to uncover the essential tactics for turning your book into a powerful business asset.From book publicity to book sales strategy, Valerie shares insider tips on how to position yourself as an authority in your niche while maximizing book exposure. We discuss effective book promotion techniques, the power of publishing marketing, and why every author should embrace digital marketing for authors to stay competitive in today's landscape.Whether you're new to content marketing for books or looking for innovative book advertising strategies, this episode provides actionable insights to make your book a long-term asset. We also explore book marketing strategy beyond launch day, helping authors generate sustained book sales and visibility.Valerie's expertise in book marketing helps authors avoid common pitfalls, from ineffective marketing approaches to poor launch planning. Whether you're self-publishing or working with a traditional publisher, these marketing insights will help you get your book in front of the right audience.

This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday break to revisiting quarterly goals every month. They also reflect on the best and worst business advice they've received, underscoring the importance of aligning strategies with your unique strengths and client needs. Throughout the conversation, themes of permission, flexibility, and the power of giving freely emerge. Learn how to approach the new year with clarity, shedding the crud that's been holding you back to make space for what you most want to invite in. Don't miss this refreshing perspective on goal-setting and a roadmap for closing out the year with intention from veteran entrepreneurs and thought leaders. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative  

On this MADM, you are going to hear from Valerie Morris as she shares about KIF1A and Cure for Emmery. I hope you will listen and share this segment with others. Sponsor: Bob Sykes Bar B Q BobSykes.com

Valerie Morris talks about why storytelling is your secret weapon and how to captivate as a marketer and author. Valerie joins Ross Brand and Dale L. Roberts to share tips from her book, "We're All Ears" Learn more: https://rossbrand.substack.com.It's the BrandStack Podcast with Ross Brand. Dale L. Roberts cohosts.

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in digital marketing to her top strategies for a successful book launch. Whether you're an aspiring author or a seasoned entrepreneur, you won't want to miss Valerie's invaluable insights! Tune in as we explore how a well-launched book can elevate your personal brand and generate new business opportunities. Let's get started!

Join us for the Nonfiction Showcase, a virtual book fair that brings together creators, professionals, and publishing industry experts. Explore books on social media marketing, self-publishing, podcasting, and more. It's the perfect event for anyone wanting to learn and grow in online business!Watch on YouTube: https://youtu.be/Y2WXtZzASWU

On tonight's show, I'll have Valerie Morris as she shares about KIF1A and Cure for Emmery!

On this MADM, Valerie Morris is sharing about research for KIF1A and Cure for Emmery. Sponsor: Athens Bible School AthensBible.com

Valerie Morris is the founder of Denver-based Tintero Creative. She's worked directly with businesses over the last 14+ years. She consults for a range of businesses, is a regular keynote speaker on all things marketing, and authored a book, We're All Ears.

Valerie Morris is the founder of Denver-based Tintero Creative. She's worked directly with businesses over the last 14+ years. She consults for a range of businesses, is a regular keynote speaker on all things marketing, and authored a book, We're All Ears.

Today's episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she's not plugged in, you'll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren and Valerie dive headfirst into marketing and launching a self-published book. Valerie explains that book marketing is, essentially, an extension of digital marketing, which is how she created a niche in book marketing and launches. You'll hear why Valerie wrote and published a book, why it helped establish her as a subject matter expert, and who she believes should write books. You'll also hear Lauren and Valerie explore the strategy behind launching a book and choosing a topic for your book, which can be difficult for some authors. Valerie outlines the key differences between self-publishing and traditional publishing, tips for marketing to create buzz around your book, building a book launch team, and timing each aspect of the book's marketing. If you've ever thought about publishing a book, this is an episode you won't want to miss. Links Lauren Mentioned here: https://linktr.ee/ldaviscreative Connect with Valerie Morris here: www.tinterocreative.com tinterocreative.thrivecart.com/book-planning-workbook www.linkedin.com/in/valerielmorris www.facebook.com/valerie.l.morris

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strategic and go conquer the world. You'll love this discussion! To get more from Jamie: LinkedInWild AmpersandMarketing Wins is hosted by Valerie Morris. Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books. Connect with Valerie Morris

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What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women Marketing Wins is hosted by Valerie Morris. Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books. Connect with Valerie Morris

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie's new book and the process she went through to publish it. Building a Brand:Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.The Social ShiftKatie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively. It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!Connect with Katie Brinkley:Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com.

On this MADM, you are going to hear from Valerie Morris as she shares about KIF1A and Cure for Emmery. I hope you will listen and share this segment with others. Sponsor: Happy Hollow Outdoors

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.In this episode, you will be able to:1. Master the art of writing and publishing a book to share your expertise with the world.2. Strategize your book launch to make a lasting impact and maximize your reach.3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.5. Harness the power of your message and expertise to establish authority and make a meaningful impact.The key moments in this episode are:00:00:00 - Meeting Valerie Before the Pandemic 00:03:09 - Falling Into Business Ownership 00:07:39 - The Decision to Write a Book 00:12:16 - Importance of Having a Book 00:15:08 - The Importance of Being a Bestseller 00:17:46 - The Biggest Mistake in Book Launch 00:21:56 - Leveraging Book Launch Teams 00:25:08 - Embracing the Book Writing Process 00:28:46 - Getting Started with Book Coaching 00:30:26 - The Process of Writing a Book 00:30:47 - Gratitude and Insight 00:30:55 - Closing Words Like the show?Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Valerie Morris' social media pages:Website: https://www.tinterocreative.com/Facebook: https://www.facebook.com/TinteroCreative/LinkedIn: https://www.linkedin.com/in/valerielmorrisLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

On this MADM, you are going to hear from Valerie Morris as she shares about KIF1A and Cure for Emmery. I hope you will listen and share this segment with others. Sponsor: Green's Dependable Hardware Russellville, AL

Listen in as I feature Valerie Morris with #cureforemmery & Ginger Todd with Under the Tree to You from Me! Please share.

On this MADM, you are going to hear from Valerie Morris as she shares about KIF1A and Cure for Emmery. I hope you will listen and share this segment with others. Sponsor: Bankston Motor Homes BankstonMotorHomes.com

Tune in to today's episode to get tips on ways HR tech companies can drive more traffic to their site, increase exposure, and help meet marketing and branding goals with strategic content.Bill's guest this time is Valerie Morris, digital marketing strategist, speaker, author, and consultant, helping busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position themselves as leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success.With experience in the HR tech space and others, Valerie and her team focus on authority-building content, designed to position client brands as experts in their industry.  Questions for Valerie include: In a crowded tech market, how can vendors differentiate their content to stand out and attract the attention of business leaders and HR professionals?How important is understanding the unique pain points and challenges faced by business leaders and HR professionals in creating relevant content?What types of content formats have proven to be most effective in engaging and educating this audience?How does one strike a balance between providing valuable information and subtly promoting your tech product or service in your content?What metrics and KPIs should HR tech vendors focus on to measure the success of their content marketing efforts?What are some common mistakes or pitfalls HR tech vendors should avoid when creating content?We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc. This episode is supported by Right Management North America and ManpowerGroup. For 40+ years, Right Management has transformed organizations across more than 75 countries by evaluating, developing, and transitioning their talent. Their strong pool of coaches and leadership experts works closely with candidates to help them identify their strengths, develop new capabilities, or transition to new careers.Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here and contact sales@hr-gazette.com. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Valerie is addicted to learning and consuming knowledge. She is a digital marketing strategist, speaker, author, and trainer who helps busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position them as the leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success. Valerie has built a successful digital agency from the ground up and has seen digital trends evolve literally in front of her eyes. Valerie is passionate about providing real tools and strategies that provide real results in marketing. In this episode Valerie shares her advice for marketing your business if budgets are tight and we deep dive into topics like launching a new website or something like a new podcast or new Facebook page.

It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!Here are the beautiful people we finally met after years of being on Zoom. 1. Valerie Morris of Marketing Wins 2. Cindy Ferguson, Empowerment Coach3. Mike Ham, Greetings From The Garden State4. Larry Roberts, Podcast Producer5. Juliet Hahn, Content & Course Creator StorytellerDon't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyValerie MorrisMarketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShareCindy Fergusonhttps://www.instagram.com/cindymarie.co/Mike Hamhttps://www.linkedin.com/in/michael-ham-ctt/https://www.greetingsfromthegardenstate.com/Larry Robertshttps://www.instagram.com/thelarryroberts/Juliet Hahnhttps://www.instagram.com/iamjuliethahn/https://www.iamjuliethahn.com/blogLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!Here are the beautiful people we finally met after years of being on Zoom. 1. Valerie Morris of Marketing Wins 2. Cindy Ferguson, Empowerment Coach3. Mike Ham, Greetings From The Garden State4. Larry Roberts, Podcast Producer5. Juliet Hahn, Content & Course Creator StorytellerDon't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyValerie MorrisMarketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShareCindy Fergusonhttps://www.instagram.com/cindymarie.co/Mike Hamhttps://www.linkedin.com/in/michael-ham-ctt/https://www.greetingsfromthegardenstate.com/Larry Robertshttps://www.instagram.com/thelarryroberts/Juliet Hahnhttps://www.instagram.com/iamjuliethahn/https://www.iamjuliethahn.com/blogLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Mike Kim pulled together an all start lineup of speakers, but also attracted a high-caliber attendee list for his recent You Are The Brand Event in spring of 2022. This episode shares a few highlights from Valerie, as well as a few friends who were at the event.    Huge thanks to the following folks for contributing to this episode: Nate Clayberg, Career Adventure Academy Val Brown, Visual Bridge Communication Mike Kim, mikekim.com   Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker and trainer. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world.

Valerie Morris is the digital marketing superstar and author of "We're All Ears: How to increase your impact, influence, and success online in a noisy world". We find out what makes her tick and how she helps people like you.

In this episode, Scott interviews marketing strategist, author, and speaker Valerie Morris of Tintero Creative. Valerie has a very interesting story in how she "architected" her marketing career and today she has some tips and advice for how to manage your marketing efforts, your business, and ideas for how to move forward in an ever-changing world. Also, check out Valerie's SLV - Simple Life Vibes. We didn't touch on this much in the episode, but I hope to get her back to discuss this more soon! Follow her on Twitter!

In this episode, Scott interviews marketing strategist, author, and speaker Valerie Morris of Tintero Creative. Valerie has a very interesting story in how she "architected" her marketing career and today she has some tips and advice for how to manage your marketing efforts, your business, and ideas for how to move forward in an ever-changing world. Also, check out Valerie's SLV - Simple Life Vibes. We didn't touch on this much in the episode, but I hope to get her back to discuss this more soon! Follow her on Twitter!

StreamYard Connect Ep61It's a panel on introverts and social media on StreamYard Connect with Ross Brand. Learn how introverts & others can exert quiet influence on social media while conserving their time and energy. ▶️ GO LIVE with STREAMYARD: https://livestreamuniverse.com/Streamyard (https://LivestreamUniverse.com/Streamyard)​.

Valerie Morris shares a preview of what you can expect from the Marketing Wins podcast, while also sharing some of her own tips from her experiences in digital marketing. Looking for some wins in your marketing strategy? Valerie shares a few of her own quick wins including the power of follow-through, repetition, and the power of a smile. 

Show Notes: https://outdoorsonline.co/020 Valerie Morris, from Tintero Creative is on the podcast to share some of her best tips on leveraging LinkedIn.  We talk about how to connect with new contacts, where to get the biggest bang for your buck, and why you need to shift your mindset with LinkedIn and tons of other great LinkedIn Marketing Strategies. Show Notes with the Valerie Morris - Kevin Finn was on the podcast here and talked about how to put together a great content marketing strategy.  - I noted catcha.com and how Dan can leveraged linkedIn. - I noted the BNI Podcast and why noting the little things about yourself is important. - AgoraPulse is a great tool to schedule posts.   - Schedule status updates ahead of time. - Valeria has written over at Social Media Examiner and at Tintero Creative where you can find some linked in articles. You can find Valerie at Tintero Creative Tips on Leveraging LinkedIN Shift your mindset  Use as a networking tool Update your summary section and cover photo Add the quirky small details about yourself to find things in common Get referrals from others on linkedIn See who is interacting with your content and reply Post regularly about what you are doing Use video to post updates Schedule updates ahead of time Use 3 hash tags per post Take a day to create 20 short video Top Tip, Tool and Takeaway for LinkedIn Tip - Put your face out there Tool - Use the Linked In Mobile App Takeaway - Linked in is the silent giant Resources Noted in the Show AgoraPulse   "Don't forget about the Silent Giant." -Valerie Morris Conclusion with Valerie Morris Valerie Morris provides some amazing tips to leverage linked in today with a focus on fly fishing companies.  Linked in may be the most effective Social Media network out there now.  We hear about the top tip, tool and takeaway from the episode today.  Show Notes: https://outdoorsonline.co/020

Building Authority on LinkedIn with Valerie Morris In Episode 6 we chat with Valerie Morris on all things LinkedIn. Valerie has been helping clients build authority on LinkedIn with tried & true strategies that work. One of the first things she recommends you do to improve your LinkedIn presence is to update your profile & ensure you have completed as many of the sections as you can on the platform.    Full Show Notes: sociallypowered.com/006   SUBSCRIBE, RATE, & REVIEW: Podcasts Spotify Google Stitcher FOLLOW US ON SOCIAL MEDIA @SociallyPowered Twitter Facebook LinkedIn Instagram

TJ chats with Valerie Morris from the NM Coalition on Domestic Violence about the issues plaguing our state. Plus Merritt Allen frequent guest on NM In Focus on KNME chats about the threat of Iran and NM Politics on News Radio KKOB.

  So now you have decided to have your own Youtube channel. What should you name it? Nate Woodbury and Valerie Morris weigh-in on what you should consider before naming your channel.   So, you're wondering what to name your YouTube channel? I mean what should it be? Right? Should it be your name? Should it be your company name? So, it'd be a cool name. I have a very specific opinion on this. And I'm going to share that with you. So, I've got Valerie Morris here. She is building her YouTube channel. -Yep. -She's expert on influence. She wrote the book on influence. We're All Ears. You can find it on Amazon and you've got several questions about this. Wondering what to name it. So, tell me. Tell me in your words what's your question? -Well, I'm just curious kind of what are the biggest factors that people should have, you know... And the top of their mind, as they're thinking about naming their channel. -In most cases, there's always going to be exceptions. So, I'm going to talk in general. And I work with a lot of influencers. So, that's where my answers are coming from. You don't want to use a company name. -Okay. -In most cases, you want to just use your own individual name because people want to connect with someone. -Okay. -And the more that they'll see a company brand or a business name or a logo or something, the more they realize, "Oh, I might be getting pitched to." Now, your videos could be identical. But just because that's the first thing that they see versus if they, if they see your name Valerie Morris. Or I'm thinking like MarieTV. She's got her whole... Whole company. But yet, it's it's Marie, right? That's the first recommendation I give is generally it's just going to be your name. -Great. Okay, so you mentioned Marie TV. I see a lot of people putting TV behind their name. What do you think about that? Is that a positive thing? Is that a negative thing? I think with Marie it rhymes. It's catchy. We've done it. We used to have Limitless TV. And then we recognized, "You know what? We really want it to be branded more around Kris Krohn." That's his name. And so we've just been transitioning away from Limitless TV. So right now, if you find the channel at the filming of this video, it says Kris Krohn - Limitless TV. Because we're so long people got familiar with the name limitless. We just put TV in there because it sounded cool. I don't know that... People call it, "Yeah, limitless TV. It's a... It's a show. But because of the importance and the value of building around the brand Kris Krohn in his name, we were making that transition. There's no longer do you see the logo of Limitless anymore. And we're ready now. So, any day now, we'll be deleting the Limitless TV part of that. Kind of a weird way to answer question but it just it sounds like a catchy name is why we called it that. -Okay. So, I've noticed that you know. you talked a lot about keywords. Obviously you put the keywords in the video title but what about the channel name? Do you want to have any specific keywords in that the title of or the name of your channel? -You don't need to worry about that at all. And I'll also relate this to your website. Because originally when we started doing SEO for for websites, you wanted to get a domain name (.com) that had a keyword in it. -Yeah. -So, like publicspeaker.com or lifecoach.com or socialmediamaster.com. -Yeah. -That really stopped working many many years ago. -Okay. -And on YouTube... I mean, you can. There's some strategy in it. But what it does is it it kind of paints you into a corner. Let's say that I call it YouTube corner. Okay? I'm literally in the corner of YouTube. What if I wanted to talk about LinkedIn or I wanted to talk about Instagram or I wanted to talk more in general about influence? People would be coming to the YouTube corner. "What? you're talking about something else?" So again, there is... There is some reasons why that could be advantageous to go into a direction of a topic like that around some type of keyword that you want to rank for. In Kris's case, you know, we originally called the channel back before his Limitless TV. We called it RE investor TV. He loves personal development. He loves belief breakthrough in mindset. And he so wants... And we were making a lot of money in the real estate niche. But he loves putting on events like Tony Robbins. I mean, he has people walk on broken glass and do all this crazy stuff. And people love his events. But on YouTube, he's not really known for that. So, he really wants to step into that territory. And I think just by consistently mixing that in with the realist content, will eventually get there. We won't be able to do that if we just kept the name of the channel real estate investor TV. -Right. You kind of target yourself so much that you can't do other things. -Another example is my own. I've experimented with vlogging. And vlogging is a lot of fun. It's a whole lot of work. And so, I've recognized that I don't want to have a separate channel that's a vlog. But occasionally, I just want to put vlogs in there. And if my channel were more branded or more focused around a keyword, it wouldn't relate. But hey this is the Nate Woodbury Channel. I could talk about whatever I want. I can vlog, I can... I mean, I've... I've gone mountain biking at slickrock and Moab Utah. I put that on this channel. If people don't like those, fine. It's a Nate Woobury channel. -So, what are some of the biggest mistakes you've seen with people when they've named their channel? And is it okay to make a mistake? How do you... Is it easy to change? -Well, certainly. I think... I think I've covered some of those mistakes of naming a channel so maybe I could also talk about the mistakes people make when naming videos. -Okay. -But also... If you don't like your name, you can change it. -Okay. -The biggest mistake people make in naming the titles of their videos is that they don't do keyword research first. -Okay. -They'll often name it like they'll name their show. So, let's say it's the influence show with Valerie episode 6. Podcaster I've often named that way too. It's a terrible mistake because people who are searching for your content will never find it. -Right. -You know, you've named it something way broad and it's just episode this. It doesn't go really really specific. So, of course, I talked a lot about keyword research on this channel. And that's one of the biggest reasons why and that's one of the biggest mistakes I see. When people come to me and say, "Hey, can you do an analysis of my YouTube channel and give me some advice?" I'll open it up. I'll bring up the whole spread of videos in front of me. And several things that I look at. One of the first is what are these titles? You know, are they... Are they specific? Are they searchable or are they just episode 57? Episode 58. That's a huge mistake. Another one is not really taking advantage of custom thumbnails. It's custom thumbnails or what are the first thing that people see. We just talked about judging a book by it's cover. -Right. -Cover on YouTube is that thumbnail. And that title like you've got to put energy into designing a better thumbnail that's going to encourage people to click you really want to create curiosity. And I do encourage some type of consistency. So that if there's a whole list of thumbnails that video choices that YouTube's recommending and people like you, if they see a brand new thumbnail for me can they recognize instantly, maybe it's your face. Maybe that's the thing that's consistent is that your face is always in the thumbnail. Or maybe you know, there's a blue circle on the on the side of every thumbnail. And so that's got to be one from Valerie. You know? So, something like that is good to have. And it's a mistake that most people they don't even pay attention to stuff like that. -Wow. Well, I think you know, as far as like starting off a new channel. I feel a lot more confident to go and figure out what my name is going to be. -Mm-hmm. -And a little bit more comfortable to use my name. -Good. Now, some people have heard to spell names. I mean you think of Gary Vaynerchuk. -Yeah. -He went... He just chose to go Gary V. And he regrets spelling it out "V" because he's like why don't I ever do that? It's just been the letter Gary V. And so I think that's what he's doing now. You can play around. Marie TV? I don't know what her last name is. But maybe it's a hard name. Maybe that's why she just shortened it to Marie TV. So, there's... There's different things to consider. I don't know anyone personally that's actually changed and made up a pen name. But you know, that's that's always something to consider. Because it is, it is a person. And people like, was Elvis was that his real name? -I don't even know? Look at... Comment below was Elvis, Elvis's real name? I don't know. -Now, what about if you create more than 1 channel? Do you want them both to be named your name? How do you differentiate? -So, it takes so much work and and so much time and energy to make one channel successful. -Yeah. -That having 2 channels is double the amount of work. Double attention and focus. It's going to be a rare occasion that I'll actually recommend that somebody has 2 separate channels. There's got to be a real specific reason to do that. If you've got one channel that's your name then the other channel could probably be something else. Maybe it's a secondary channel or maybe that one is more business-focused. Or... Or more. It's just for family or something like that. If anyone watching here has a specific scenario of I really do think I should do 2 separate channels. Maybe I've got 2 different companies. One's a restaurant and one's an auto mechanic place. I mean maybe you don't put videos or content on the same Channel. But you've got 2 different businesses. This business has one focus of one channel. So what's that helpful? -Oh, yeah. Absolutely. -So, hopefully that answered some of your questions. And if you have any others, please comment below. And we'll see in the next episode.

You saw the title of this video. It's how to be a better listener. And I mean what can we talk about in such a short video to actually improve listening. Well Valerie's got 5 strategies that she's going to share on how we can become better listeners. Where do we begin? This is a good topic. -Well, I'm just going to sit back and listen. Right? -What!? -You tell me. No, I'm just kidding. No. So, becoming a better listener is something that I think all of us could really stand to improve upon. It's... It's a struggle, right? I mean anytime there's a lull in the conversation almost everyone in the room is waiting to just jump in and give their opinion. Money and I work with lots of professional speakers. -Yes. -That's what... That's what we love to talk. So, yeah. What's... What are some key strategies that we can really do to be better at listening. -Yeah. Well, so one of the things that I really encourage people to do is to take time. I think if you take some time intentionally to listen, you will get better at it. I mean you will find that you are developing that more and more when you're face to face with people. And when I say take time, a lot of times this means just taking the time to pay attention to what's going on in your surroundings. I like to... I like to make the habit of leaving 5 minutes early from something or for something. So, that I'm not rushing to get somewhere. And that just allows me just a few extra moments to be paying attention to what are people saying around me, what needs doing walk across when I'm walking from my car to the store. When I'm walking into my house. Are there things around me that I'm normally moving so fast that I'm not even paying attention to? In business though, taking time also means paying attention to what's going on and being said without my industry or even my brand. And social listening is actually something that you can pay companies to just do. They will just pay attention and be watching for when your brand is being mentioned. Now usually it's bigger brands that pay a lot of attention to social listening. For smaller brands, this can be as simple as just paying attention to what the comments are, the message is, what kinds of things are being said when you do a search. -I never heard of that phrase. Social listening. -The social listening. Yeah, it's just paying attention to what are people saying. So especially if you're dealing with maybe some bad press related to your brand, you want to be paying attention big-time to what people are saying. Now, if you're launching something new, listening can be really helpful because you can get a pulse on what people are looking for in your service or your product. Pretty cool. So, that makes me think of Google Alerts. Maybe sitting out.... Somebody's put my name or my company name or something out there, yeah. -Yeah. Always have Google Alert set up. And a lot of social media management tools not only allow you to schedule posts but they also allow you to watch for whenever your brand's are tagged or mentioned in social media posts. So, especially in places like Twitter and Instagram where there might be a lot of things coming in you could easily miss, it's really nice to have a software that's tracking that stuff for you. -Okay, so now how does that... Let's just talk about how that applies individual like if I'm having a conversation with somebody. How can I take more time listening? Is it just... You know, white-knuckling it or like i know i want to talk but I've got a busy home I hold my time. -Well, have you ever tried just for the fun of it seeing if you could have those awkward silences? And give that extra split second before you respond to something? It's kind of a fun practice to have. And just to go into maybe one night at a party, you plan to just kind of have that extra little pause. Sometimes that can be really effective because when they realize that you actually say something that you're... Then it must be important. The other thing I like to do at parties and with some social and instances, is I try to go into it where I don't do this all the time. But every once in a while, I will go into a social interaction with someone and say, "You know what? I want to ask more questions to them than they ask of me." I want them to be talking more than they than I'm talking. So, this is really fun in business scenarios or networking scenarios. Because people like talking about themselves. And so if you can get someone talking about themselves, you give them this feeling of, "Wow, they really like me." And you actually leave with a much higher impression or they leave with a much higher impression of you than if you had done a lot of talking about yourself. -So, made me think of maybe I'll go to an event or something with a buddy that we're going to have a competition and you can get that who can be asking the most questions. Maybe we keep tally marks that way we pay attention to it. -Yeah. -You know, it's really fun. This... This works maybe for kids more than adults. But if you're really introverted and shy, this could work for you too. But I was at a party a couple weeks ago and the dad of the adult children all grown and adults now. He said when his kids were young, they had a lot of business types of parties at their house where was a lot of adults and very few other kids. And he told his kids, "I will pay you a quarter for every person you can name and tell me something intelligent about them from your conversation." And so, their kids learned how to talk to adults and engage them in conversation because they were making money from it. Isn't that fun? -All right. So, we spent a lot of time on that first ingredient. What would you say is a second ingredient to listening? -The second ingredient is to go deeper. The reality is you can go deep with anyone. It's just a matter of finding the right questions to ask. And be willing to potentially go into some uncomfortable conversations. Now, of course you're going to make some judgment calls as to when it's the right scenario for that. The deeper you go with someone the more the other person will feel like they have been heard. And so, the more questions you can ask that require them to actually explain themselves versus a yes-or-no question really open yourself up to going deeper with people. -Okay, I like that. Alright. What is key number 3? -Okay. So, the next key is to listen with your whole body. A lot of times people... You know, they like to be maybe on their phone. They've got their arms crossed. They've got their body turned or they're looking beyond you to see who walked in the room instead of looking you straight in the eye. Being fully engaged not being on your phone. Those are all very simple things you can do to show someone that you actually are paying attention. There's a lot that is said without saying any words. And so that nonverbal communication that you're sending to someone is extremely important. So, yeah. Avoid distractions especially with the smart phone. -So, I know a couple people who are experts in body language and anytime that teach me something, I then become self conscious. Conscious of that thing. So one of the things is I guess the direction my shoes are pointing. So, if I'm standing and I my shoes are pointing to you, that means I'm I'm interested. But if my shoes start pointing towards the door it's like, I guess subconsciously I'm telling you, "I'm kind of ready to leave." -Yeah. You know, that's just makes me think of, "Okay. I got to pay attention to what my body is saying other than what I'm actually vocally saying." -Right. -Okay. -Yeah. -Alright. What is secret number 4? -Okay. Secret number 4 is actually to be very slow to respond. So this is very similar to the first one where you're taking time but you by being slow to respond, it tells the other person that you are actually processing the information that they have given you. Whether it's a professional conversation or it's a personal conversation. The slower you can be to respond is really beneficial. And it allows you to actually have some intelligent responses instead of just quickly feeling like you need to fill that awkward silence. So, I know it's hard but be slow to respond. And one of the best things too is being careful about how fast you're responding on social media. You know, comments on YouTube anything like that. We have the ability to take a big deep breath before we respond to something because I don't know about you but every once in a while I'm moving so fastm I miss read some emails. I will miss read comments and I'll go back and look at them and think, "Oh, I'm glad I didn't respond in in anger to that because they actually didn't... They weren't trying to be snarky. But I first read it as..." So, sometimes you need to take a big deep breath and realize, "Okay. I'll come back to this in a few minutes." It's okay. People don't always expect that you're right in front of your phone or right in front of that social media platform. -So, I like that. I find that that's... That's really applicable to me. When I'm in person, I'm typically very kind. But when I am... I get i like the word snarky. When I get a snarky email or comment or something, I feel like, "I got to defend myself." But with social media, I can... I can take some time to like read it. Like "No, I better not say that in a recent. Go back." So, that's... That certainly applies to social media or email. Yeah. -Yeah, for sure. I think we all struggle with it. -Alright. What is method number 5 to listening? -So, this is really important when it comes to building a brand online and it involves monitoring the trends. So, when you're listening and trying to build influence online, you want to be paying attention to what is going on in your industry. What are people talking about, what are people concerned about, what questions do people have. And so if you're monitoring those trends, you're able to know exactly what to speak into and you can be a lot more strategic. And I know you monitor trends that are regular basis by doing keyword research. So, you before you create any videos, you are listening first to see what is trending that we should speak into and educate people on. It's the same thing in any other spot in digital marketing. And as you're trying to build that digital influence, it's really important. And that that brought to mind. Actually when I'm having a conversation with an individual. If I had... If I had gone to their profile say on Facebook and I knew that they had went on an adventure in Europe or there was a family event or something and when were in conversation, I bring it up, I bet they... They're going to feel heard. Maybe, yeah. I bet they're going to feel heard or felt valued that, "Wow, he actually follows me on social media." -Yeah. They're going to know you care if you're paying attention to what's going on. And honestly, Facebook friends lists are one of my favorite tools to be able to do exactly what you're talking about. -Thank You Valerie. I appreciate your showing the 5 nuggets to learn to listen better. Definitely want to recommend her book to you. This is Valerie Morris, We're All Ears. You can find this on Amazon. And you didn't mention keyword research. So I'm going to offer my keyword research guide for free. Keyword research is so important because if you do it before filming, your videos will rank day one on YouTube. So if you click the link below, you can get access to that. And of course, be sure to subscribe. See you tomorrow.

  What is authority content? Nate Woodbury and Valerie Morris talk about what it is exactly in this episode.   What is authority content? Did you know that there are 3 ingredients? We're going to show those with you today. Okay, this relates a lot to influence that's why we've got expert Valerie Morris here. She wrote the book on influence. It's definitely an expert. Talk about it at the end. So, first of all, what is the authority content? Let's start there. -So, Authority content is really designed to position you as the foremost expert in your field. So, you are the authority in your industry simply because you are telling the world through your content that you know what you're talking about. So, any authority building content is designed to help send those signals to your audience and help people understand whether they realize it on a conscious level or not that you are the expert. -Okay. So, if we want to build an influence, we really need to create authority content. -Yes. And that content can look very different. And keep you videos, like YouTube videos. It could be blog content. It could be podcasts. It could be books. All of these things are things that allow you to present yourself as an expert. Because if you've taken enough time to make hundreds of YouTube videos or to write a book, you must know something about that subject. All the types of videos that I film for me and my clients, I've just called educational content or I've called how-to videos. But authority content sounds better. -Doesn't it? -I think. That's what we're trying to do. -Yeah, you ultimately are. -I do like that. -Yeah. And it's true. Educational content is a great way to think about Authority building content. Because you are essentially sharing your knowledge with the world so that they get this little taste of what you know. And you're giving them signals that you know something about that topic at large. And when you do that enough times, people start to learn and associate you with those keywords that you're wanting to be known for. So, just like you do keyword research for your YouTube videos, you need to be thinking about what keywords are people going to attach and hold on to from whatever content that I'm putting out there in the world. -Okay, that makes sense. So, when we talked about 3 ingredients, education is one, right? -Yes. Education is a huge piece of authority building content. It's really important because you can really explain your expertise in nuggets in small bite-size chunks of information. You don't necessarily have to flood someone with every little detail. But you want to give them enough where they can tell that you know what you're talking about. And they get something out of the process and they also then build trust with you. Because if you've given them some sort of piece of information that has been helpful and makes sense to them, they are much more likely to trust you in the future with other content. -That fits in perfectly with our model here of filming videos in bulk. We're almost a 40 episodes a week today and yesterday. And obviously, there's a lot of information that we're covering. But we're filming it in bite-sized chunks. Average of 10 or 12 minutes. Some have gone 18 minutes. But you know, my company is called Be The Hero Studios because when people are doing these searches online, they find the video or if it's my Video, they see me as the hero or they see you as the hero really gives that position of authority. So, I like that. -Yeah. -So, what is the second ingredient? The second ingredient is that authority building content has to send subconscious signals. Really, it's not an ingredient because it's going to be there regardless. But you want to pay attention to what subconscious signals you're giving. So, I might give some explanations about how to use YouTube for digital marketing success. That's because I want people to know that, "Hey, you could maybe work with me to improve your YouTube presence." Or if I want to talk about blogging. Sending that subconscious signal to someone that I know about these specific topics. And that they're in line with other key services that I offer. So, I'm not going to go and create content around home contracting. Because I don't want people hiring me to build out their basement. I want people to hire me to have me help them with digital marketing. I want them to walk away with an impression that is strategic. And so, whenever you're creating any sort of content you want to think through, what is that underlying subconscious message that someone is going to walk away with? -So, if I make a video featuring a healthy cereal... -Yes. -I did the other day. Hey, it's fine. It's got to fit into my brand. -Yeah. Well, most of your content is centered around YouTube. So it makes sense because your core service offering is around YouTube. If you were to shift gears and make a ton of videos about Instagram marketing that might feel a little out of place. Especially if you didn't offer any services in Instagram marketing. -Well, part of the reason why we're talking so much about influence or why I've invited you onto the show is because it is more than just YouTube. You know, I helped influencers grow their following and grow their YouTube channel. But if YouTube goes away, it's like I still... There's other ways of doing it. So we're looking at LinkedIn we're looking at podcasts. Other ways: Right now YouTube is still the number one platform because of the search in it and because YouTube will really promote you better than any other platform. -Mm-hmm. -But there are other platforms that have value and some that are easier than video. -So, those might be some things if you haven't already, those might be some topics that you would want to sprinkle in and make YouTube videos about so that you're priming your audience to know that you're an expert in LinkedIn and podcasts as well as YouTube. You're sending those subconscious signals. I'm sure you've probably already done some of that. -A little bit. -A little bit. Nice. -Alright. So what is the third ingredient for authority content? -The third main ingredient for authority building content having a call-to-action. And this is something that a lot of people forget about. They get so excited about creating the content itself but they forget to add that call-to-action and that can be soft. You know, I've seen you do this where it's just asking people to subscribe to their channel. It could be a little bit more forceful or more strategic. Well, it could be more proactive by saying, "Hey, here's this offer that I have. Here's this program you can purchase." And that's actually asking someone to invest a little bit more than just their time and interest but it's also requiring them to maybe pull out a credit card. So, having that call to action is really important because if you're going to take the time to create content which you and I both know takes some time and some energy. You want to make sure that it's working for you. And so, make sure that you have some sort of way for someone to do something more with that content. You know, I've got a friend who she writes grants. And it's kind of a specialized career and professional direction. There aren't a ton of grant writers out there. She has done really well on Pinterest of all places. Because she has just a few pieces of core content that people are searching for. And every single piece of content has a call to action to opt-in to her email newsletter. She's gotten hundreds of people just from passively having about 6 to 10 blog posts. It's amazing what you can do with just a little bit of content but some strategy behind it with that call to action. -Pretty cool. So, I just want to add to that because my channel I film with Kris Krohn, we're getting millions of views every month and we're getting multiple thousands of leads coming in. I don't know the exact number but I believe that we've even had over 10,000 leads coming in in a single month. -Wow. -That's equated to $600,000 per month in sales. So, I just wanted to put some bigger scale to it because that what we're doing in our videos. They're educational videos. In his case on real estate investing that have a call to action at the end that sends people to his funnel, sales funnel. -Yeah. There's a lot of things that you can do if you put that call to action whether you're just starting off or you've got a really machine. Very cool. So, I think I'm going to start calling what we create authority content. That's really cool. Thanks for that. -You're welcome. -Okay, I've got 2 things that I want to recommend to you guys. One is my keyword research guide. Valerie talked about keyword research is an important thing to find the titles of your videos. So, if you click the link below, you get access to that entire guide for free. Also of course, I got to plug your book. We're All Ears. You can find it on Amazon look for Valerie Morris and it's an amazing book. It's all about influence. Be sure to subscribe. We'll see you tomorrow.

  Although data has the power to inform people, stories have the power to change. Join Nate Woodbury and Valerie Morris as they discuss how stories influence others.   We're talking influence again. So, of course, I invited Valerie Morris. And in this video, we're talking about stories and how you can use stories to influence very important school that I want to learn. So that's we're going to talk about. So, before we talk about the how... Like why are stories influential? -Well, you know, I mean think back to your childhood. Stories are at the core of everyone's childhood. And honestly, if you pay really close attention, stories are a huge piece of our adult life too. You go to the movies, you're experiencing stories, you read books, you're experiencing stories. Honestly, you're experiencing your own story day by day. But stories are really important because they allow us to tap into things and get ourselves part of the story in a way that data just can't do. In our world today, especially in digital marketing, data is super important. You can get so much from analytics. Whether you're looking at YouTube videos or social media or your website stats. There's so much information out there. But data only has the power to inform. Stories have the power to change someone. And when you can tap into a story, you can really use those data points but you can really make someone do something different. Data just gives someone some information. -Well, then I have a challenge then. Can you think of a story that really enhances someone's influence? You know, you see maybe the before and after. -Well, you know, I don't know if it's one exact story but I think with nonprofits which I've done a lot of consulting with nonprofits. And honestly, like you encounter them on a day to day basis. The most powerful messages and the most powerful asks for money tend to be surrounded by a story. So, if you're going to ask someone to write a check for a million dollars, you want to be able to tug at their heartstrings. And show that here's what the impact of you giving that dollar... -I've got an example of a charity. -Yeah. -So, I was at I think it was it inbound in Boston last September. I can't remember the guy's name. But he told his stories background of being this director of clubs and being an alcohol and drug addict and whatnot and finally deciding he was going to change. So, he told his story of change. He just wanted a complete 360. He went and was on one of those medical service ships. -Okay. -He had to pay to provide service because of his background. But he did change and he ended up creating this charity called Charity Water and shows what they've done to bring water to impoverished nations as clean water so they don't have disease and whatnot. -Yeah. -The story really moved me. -Yeah. -It was... It was definitely the story. And so, that's something that that I support. So that makes a lot of sense. -Yeah. Now,, if they just said, there are X amount of billion of people that don't have clean water. You may not have been as likely to pull out your checkbook and support that organization. -Still exists? -I actually just wrote a check the other day. I have I actually need to reorder some Genex. But yeah, I mean or your credit card. You know, but... You know, because you could relate to the story and see the transformation, it made that much more of a lasting impact. It brought emotion to the statistics. That's for sure. And then I definitely, I can think of an example of my own. Because I'm big on numbers, I'm big on stats. And for years, I've talked about YouTube and what's possible. And now that I have some amazing stories that go along with it, I found that that's what people are really inspired by him. Telling him the same things. I'm teaching the same exact strategies. But I have people, you know, come to me after I speak and to say, "That was so actionable. That was... I really appreciate that. That was really inspiring. I know exactly what I'm going to do." And I've been teaching the same stuff for years. -Yeah. -Must be the stories well. -You'll love this because your brand is Be The Hero, right? So, Donald Miller talks about story brand and he's got this whole program. But he talks a lot about identifying who the hero in your marketing story is. And that's what I really like you've done now. You take the story and you're talking about other people who have had success as the hero. It's not you being the hero saying, "I can do all this stuff, I can do all this stuff." But when you can place someone else as the one who is succeeding and the hero of the story, you can really change people's minds. They can start to picture, "Oh, well. I could be a YouTube sensation and have all this great traffic driving to my programs. I could do that." They can picture themselves being the hero when you talk to them that way. -Very cool. So, what about somebody who doesn't think that they have a good story? What should they do? -Well... You know, I think there's moments where we all don't love our story. And I think part of that comes down to embracing who you are. You know, getting true on who you are what your story is. And think through. You know, what things have you triumphed over? What accomplishments have you made? What impact have you been able to have on other people? You know, if you think really hard, you can come up with some things. So even if you don't love your story you're not feeling super-confident, start mapping it out like... You know, you've got these things. And it can be an uncomfortable process. You know, sitting and talking about the top things that you are successful at is a really hard thing for many people to do. But it can be really helpful. Especially if you're out trying to market your services or your expertise. You have to know what those strengths are. So, a story came to mind of I was traveling to Boise. -Yeah. -And I was thinking that I didn't have any good stories to tell. I was trying to like, "Well, what's what's my compelling story that I could put in a speech?" And Doug and I were traveling to Boise. And he was really good at asking questions. And he asked questions about how I started my company. And he was totally fascinating like, "Wow! What a story." And I... And then I told him about the experience that I had of working with Craigslist and how I got so many leads, advertising all across the country. Then he was just like, "Well, that was... That was interesting. That's a crazy story." And then he kept...He kept telling me everything I was telling him was these amazing stories and like, "I guess I do got stories." Didn't know they were so amazing. But that was... That was a really good experience. And so, I've learned that I've got to find Doug's. That can find my stories that I don't that I don't see. -Yeah. Yeah. Asking questions can be really helpful and having people in your life that ask a lot of questions to you can be helpful as well. But yeah, getting used to asking questions to other people can be a good way of just getting used to talking in that way. And then maybe you could ask those questions to yourself. -So, I've noticed that lately, when people are sharing stories, people are willing to be a little bit more vulnerable. Why do you think that that's so effective? -Well, so I think when you are able to open up about something very real, raw, hard, people will respect that. They realize that, "Hey, this is something that was probably really difficult to share." But not only that, so they have a respect for you first off. But not only that but they also recognize that they might be able to relate to that and they haven't necessarily shared that with other people. So, you know, mental health is something that people are talking about a lot more these days. The more someone opens up about depression, the more likely someone else who's struggling with depression but hasn't told anyone is going to be willing to talk to someone or talk to that person who shared originally. So, that's a pretty serious example but it could be anything in terms of, "Hey, I wanted to sell on Craigslist too." And they know that you do that. And they hear your story, they sit there and they can relate. They can put themselves in your shoes and see, "Hey, I could do something and put my own spin on it." You know, so when you share stories, you invite someone to kind of imagine and relate in a way that simply sharing facts doesn't allow you to do. I think stories help activate the mind a little bit more on a deeper level and allow us to tap into things like emotions and like relatability that you just can't do when you're just sharing facts. -Now, I really understand that there's real power and storytelling. And I want I want to improve my story. Do you have any resources you could recommend for me and for others watching that want to improve their storytelling ability? -Honestly, story brand is a great website. Donald Miller has put together some great resources. There's a ton of free resources there and there's also a ton of paid resources. And I know that you can also always do some searches and find people who are certified in his training who can help you write copy. But you know, if you're just trying to get clear on your story, go check out their website. There's a lot of great free resources. -Well, thanks for joining us on this episode. I definitely want to recommend Valerie Morris' book. We're All Ears. You can find it on Amazon. Be sure to subscribe because we'll be back tomorrow.

  Tribes are everywhere, and it's up to you which ones you want to be a part of - not only to benefit from, but also to contribute. In today's episode, Nate Woodbury and Valerie Morris talk about the importance of having a tribe.   We've heard about the power of a tribe. What does that really mean when we're talking about building influence. How do we build a tribe? How do we use that for power? That's we're going to talk about in this episode. So, this is Valerie Morris. Good friend of mine. She is the author of the book on influence. I'll talk about this at the end. Let's start with what is a tribe and what is the power of a tribe? -Wow. So, tribes are super powerful. I think a tribe really can look so many different ways. I mean and you can have tribes within a family, of tribes within work, kind of tribes within school. Tribes have in your neighborhood. But a tribe is essentially a group of people that come together and they're all... Not they may not all be doing the exact same thing. But they all can come around and walk together. -So, what does that look like for like a coach a speaker and author? -You know, so professionally speaking, I found that tribes can be extremely effective as you're trying to build up some sort of speaking or coaching career. And you might have other people in your tribe who might be other speakers and coaches but they coach in a slightly different arena. Or you might have other people that are serving the same types of clients but offer different services. So, it's not necessarily that you're working directly with your competitor. (You might.) Most the time, you don't. Most of the time, your tribe is consisted of other people who have the ability to refer business your way and be able to speak into how you might be able to do your business a little bit more effectively. -Maybe like a circle of peers or like a mastermind group? -Yeah, yeah. I think masterminds tend to have different definitions no matter where you go. But you know, a mastermind can be a tribe. I've got a few that I've been a part of that I would consider tribes. Tribe is a pretty loose term and honestly, you can build it to be whatever you need it to be. But tribes bringing numbers behind you as you're going out and building your brand. Be extremely effective. -So, that's a cool definition. Because usually, I look at a tribe a little bit different. I really like that definition because I have... I have people that would fit into my tribe. But then there's also kind of the the tribe of the masses the people that are following you. You have a million subscribers. Say on YouTube. -Yep. -That might have a little bit different definition. -Yeah, you know, when I think in terms of business and build brand building, I tend to think of that more as my audience or my followers. They might try I tend to think of more as my closer inner circle. These are people who are almost on the same level. They're my peers. We're walking together. We each have different goals but they're not necessarily looking to me to be the only expert. We're all experts in our own right. And we're looking to each other. So, I think it's just a different you know, what depth where are you gonna put on that definition. You know. -So, I guess the first step is if you want to build a tribe, you know what the definition is first. -For sure. Figure out what you're looking for. But yeah. You know, find those people that are going to help you grow and build your brand. -So, once you've built the tribe, I know you've got a list of 5 benefits of having that tribe. -Right. -Let's jump into those. -Okay. So, the first benefit is really social proof. When it comes to building your brand online, one of the best things you can do is have people around you who are endorsing what you're doing. And an endorsement can be as simple as just hitting like on a post. You know, by hitting like on a post, it's signaling to the rest of the world that, "Hey, this might be a posting you want to hit like on or a post you might want to read or dive into." It's giving someone that... That proof that someone else found this valuable. And so if you have a tribe that you have built up rapport with, they are going to support what you're doing and that's naturally going to give you social proof to people who don't follow you as deeply. -I like that. -So, the second benefit is really expanded reach. So, a tribe is really beneficial because they are going to help you get the message out. So, you know, when I launched my book, I had a whole tribe around me. I actually had a book launch team that I put together. They were my tribe for my book launch. And I knew that they were going to help me get the word out about my book. And they did that a couple of different ways. They shared about it on social media, they emailed their friends and family. They bought the book which helps me rank better in the online... Online bookstores and then they also gave me online reviews. Which is also social proof, right? So, but they all those little things that they helped with. Didn't really cost them much money. Didn't cost them a ton of time. And they did it because they care about me. They care about me and the message of my book. And without that tribe, I don't think I could have hit bestseller with my book. It really wouldn't have happened. But you needed the numbers behind you. And so, you know anytime you can do that whether. It's a book launch or just your business at large. Maybe you've got a product launch coming up. Get people around you who are willing to come alongside you and help you out. -Now, in a video that we filmed yesterday, we are talking about how to deal with critics. Kind of brought up this concept of when you go to your tribe, it can provide you some encouragement. Or give you kind of like the positive feedback so that you don't have to get so affected by the critics. So, that... That sounds like another benefit. Is that one of your 5? -Oh, It totally is. Yeah, getting support from other people is really beneficial. You know, there's not a lot of people out there who are successful at building of a brand. Building up a business from scratch. It's a lot of work. So, if you have people around you who are able to speak into that and encourage you and just remind you that you're not alone in this, it's really helpful. It's also helpful to have people around you when you do have those critics come along. Because you have someone that sounding-board. You know, I can't tell you how many times I've called up friends from different tribes. And I've got multiple different tribes that I'm a part of. But you know, I build friendships with people to the point that I can call them up and say, "Hey, I might have faced here. Such-and-such is happening. and this is how I'm feeling." In my have face, do I need to just cool off? Do I need to do something? You can get advice from other people who are walking a similar path. -I like that. Thanks. Alright. What's your fourth one? -Okay. So, the fourth benefit is that you really can influence each other. And I can't tell you how many times I have learned from other people in my tribe. -Yes, I consider that a peer but I consider them to be an expert in something else that really is not my strong point. So, you really have the ability to get to know people on a really deep level. And honestly, I have found that by being part of smaller groups and tribes I've actually been able to grow my business in deeper ways. Because other people get to know who I am and what I offer to people on that deeper level. It's a really great way to really influence each other but also help build each other up. So, as you're saying that I recognize that they're then different types of friends. There are people that are friends maybe because of proximity. -Sure. -There are people that are friends maybe because of a hobby or an interest. But then there's people that are friends because of their profession and their expertise and they become a part of that tribe. Because I've got some friends... A lot of my friends I wouldn't go to for business advice. But I have... I have several friends that they're there for me. They... They offer to help me in different... Different things. In fact, I've got a great friend who's helping me in 2 days, outline my whole course. And I wouldn't go to another regular friend for that. But anyway... I appreciate you pointing that out. Because that clarifies things for me. -Yeah. -So, number 5? -Number 5 is a... A tribe keeps you sharp. -Okay, what do you mean by that? -And I... So, when you think about tribes, one of the most effective things a tribe can do is be consistent and actually meet together. So, by meeting up together whether that's once a year or once a month, you...Or it every day on social media. You can... You can see and bounce off of each other. And I found that being part of tribes actually gives me this subconscious nudge to level up. Because if I see that other people in my tribe are out building online courses and making great income from it and helping great people with it, maybe I should make an online course or maybe I should be doing things that are making a better impact for my audience. So, just seeing that other people are out doing things. Whether it's something I want to do similarly or not, it gives me that just nudge to keep moving. And it keeps me sharp. I also know that my tribes are places where I can go to ask hard questions or ask questions that no one else online knows yet. So, you know. Facebook or Instagram releases a new feature, I can go to my tribe there are all social media managers. And say, "Hey, what are you doing with this? There are no articles out about this yet. There's no one that's an expert in this yet. What are you seeing? What are you testing?" So, it allows me to stay on the cutting edge because I've got people that I can go to to ask those hard questions. -Okay. So now, I think we all understand that there is great power in the tribe. There's huge benefits. Let's... Let's finish with the question of "How do we build a tribe?" Is it... Is that we have a sign-up list hey do you want to join my tribe? -Sure. Well, sometimes it is. I think some tribes are more formal. Some tribes are more informal. I mean you don't always have a sign-up list for you. -I don't... I'm not a part of any of those tribes. -Yeah. -Sometimes actually have a lot of strict rules. And depending upon a scenario, that's really helpful. Especially if it's a larger group. There have to be some so of norms. But I think you want to look for, you know... Is there a need? You know? Do I... Do I want this group? What kinds of a... -Question then. Because I'm a part of the National Speakers Association. -Yep. -And now that I'm thinking about it. That probably is one of my tribes. And that does require a fee. We are... There are specific rules to be a part of that. Okay. Yeah. So, yeah. -It's your tribe. Yeah. But I'm also part of a mastermind that has some loose rules about how often you show up. But it's not something that I'm going to get you know demerits if I don't show up. They're just... It's just going to be a natural understanding of, "If you want to be part of this group, you have to show up to participate and build relationship." And you know, some... Some tribes have more formal rules, some don't. I think they all depending upon what your goal is to get out of that tribe. You can determine how strict you want to be or not and if that group is the right fit. So, you know I think tribes are really great because sometimes there are tribes already set up. You know, necklace speakers association was probably already there ready humming along with with or without you. And you could join in and be part of that. There's also some times where there are needs that need to be met. So you know, that 5 or 6 years ago, we started Colorado women in social media. Which was a grassroots group of people that had businesses based in social media and that we're trying to navigate this new industry and we needed people that we could go to to ask those questions of, "Hey, Facebook just change this. Or Facebook isn't letting me do that. Are you having issues too?" And a lot of us were also building our business. So, it wasn't just talking about social media. It was, "Hey, you know, what are you doing when you deal with client that doesn't pay?"What are you doing with a client that does this?" You know, you get to kind of bounce those ideas off of other business owners and that group, we just had to figure it out as we went. You know, there wasn't any set rules or guidelines built up. And we we could make it what we wanted it to be. So, tribes can look very different but I think the important thing is that you have people around you who are helping support you in the direction you're going. -So, I'm actually curious to know of our viewers what different tribes they're a part of. So, as we've described in Valerie's talked about different tribes, I'm sure some things that come to mind. Leave them in the comments below. Of course definitely check out Valerie's book, We're All Ears, Valerie Morris. It's on Amazon. And if you're not a subscriber, become one and we'll see you tomorrow.

  Does your personality affect your influence on other people? Nate Woodbury and Valerie Morris evaluate this in today's episode.   Welcome back. Does personality impact influence? So, are some personalities more influential than others? What if we have a weak influential personality? Well, I know the expert on influence. So, we're going to talk about it. Alright. Of course, we're talking about influence. I brought in Valerie Morris. She wrote the book on influence, We're All Ears. You can find it on Amazon. So, I'm really curious here. How does personality impact influence? -Well, you know. It's... When you're talking about digital marketing and influence, it's all about people wanting to pay attention and interact with you. So, you have to be likable on some level, right? For people to want to keep sticking around to keep wanting to get more content. So, I think personality is a huge piece of influence building. And you know, if you're not a very nice person, who's going to want to hang out with you? -Okay. So, another question I have is how do you define personality? -Oh, gosh. -Maybe, we should google it. -Yeah. Let's Google that. -Let's see if Siri is good answer. How do you define personality? -A combination of characteristics or qualities that form an individual's distinctive character. -Do you want to hear the next one? -Yes. -A celebrity or famous person. -No, thank you. So, that wasn't very helpful. -No, it really wasn't. -Characteristics. Okay, traits. -Yes. So, what... Let's talk about that way. What traits make someone influential? -So, I think when we're thinking through influence, especially online, one of the big pieces is that you understand a little bit of their empathy and their desire to help. -Okay. -You know. So, if it looks like it's just all about them, is that attractive? I don't know. Is that an attractive person you want to be around? To some people, maybe. Maybe it is. Most people are drawn more to people that genuinely want to give something and share some information with someone else. -So, what I hear there is there's genuineness. I don't necessarily think of that as a personality but just someone since your desire maybe that is personality. Another thing that I thought of when you mentioned empathy is I personally believe that I've increased in my ability. It's kind of like a skill that I've been developing. I'm not all the way there yet. So, I'm wondering if there are certain skills that as we develop, we then can become more influential. -I think that's true. I think you know, if we're constantly in the process of becoming a better person and a more loving person, I don't think that happens overnight. I think it's a process and a journey. And this process to becoming an influence to other people, it's a journey. It doesn't happen overnight. And so, I think... You know, you also step into more of knowing who you are and that can come out better to people once you are confident in who you are. But that's a process. We don't always know that, right? When we're building out our brand at the beginning of the business. You know? It's something sometimes we evolve and grow into. -Okay. So, a lot of times when I think of influencers, I think of somebody who's really powerful on stage. They're dynamic, they're really outgoing. -Sure. -I think of my client Kris Krohn. He's very big and stuff on stage. And sometimes I've compared myself to him. When I get on stage, I've tried to be like that and it it just doesn't come across as me. And so, I go back to, "You know what? I'm going to show slides." I don't read the slides but I show visuals and I just teach and talk through it. And people have used words like... Yesterday, I heard the word comfortable. I've heard people say like, "There's just a Zen feeling about you, Nate." I'm like, "Okay." So, I guess if those are my traits or my characteristics, can an introvert somebody that's more introverted be as influential as somebody who has more extraversion or outgoing? -You know, it's very interesting to me because more and more speakers that I get to know... The more stages I speak on, the more I realized so speakers are actually introverts. And what I've heard the definition of introvert-extrovert being is more of how do you recharge? Do you recharge your batteries from being alone or from being around other people? Do you feed off of people's energy so that it's it's a very uplifting process or do you get drained by being in crowds? Do you get this thrill and you get recharged from being alone and having time away from people or does that make you want to crawl out of your skin? So, that's whatI've heard as far as like how you define it. So, I think introverts and extroverts can both be influencers. The reality... I know, isn't that a freeing thing? The reality though is that you know, you're going to attract other people who have that similar desire. So, people that are wanting a very zen influence in their life are going to be drawn to you. People who want that go-forward-charge mentality, they might be drawn to a more energetic speaker that kind of just has that larger-than-life feel. They may be drawn to that whereas that personality type might rub someone the wrong way. I think it all is part of the fact that we have different personalities for interacting with every single day. And we're all different as well. So, you know, it's one of those things where a lot of people get impostor syndrome. When they realize, "Hey, there's you know, 10 or 20 other people out there doing the exact same thing I am." But not everyone has your unique skillset. And so, when you take that into account, you can realize that, Hey, you're going to attract the right people who are going to want to learn from you versus the person down the street who made you... Who may do the exact same thing but have a completely different personality. -So, it's okay to polarize then? -Oh, yeah. You know and actually people don't talk about this enough but the concept of repelling people is an important thing to think through in marketing. So, are you not only attracting the right people but are you repelling the people who may not fit well with your personality. -What's an example of how you repel somebody but not in a I assume you do that in a nice way. -Well, sure. I mean it's not like you're saying, "Hey I won't work with you." Or you know there's this absolute you know big wall that you put up. But I think in the language you use, the colors you use. You're going to attract people who appeal to those and you're going to probably repel people who don't like that. So, let's say you are you know, a speaker or a coach and you have a very type A personality. You're very OCD about getting things done in a certain way. You might use certain colors that embrace kind of more of a power and dominance. And you can look into color theory to see what colors tend to be associated with different emotions. If you are more relaxed and go with the flow, you might use softer colors or you might use a script font or something that doesn't have as much of a rigid feel to it to appeal to people who are looking for someone that has more of that go with the flow kind of mentality. So, I think there's a lot of signals that you can put out there that will naturally repel certain people. If it's just not a good fit. And it's not that one is better than the other. It's just that you're not a good fit. -So, what I hear and how you just describe that is that just by being true to who you are in terms of the color, the fonts that you use, the clothes that you wear. Maybe the music or everything that is a part of your brand or your personality, just be true to who you are and you'll attract the right people. You'll be able to have influence in that tribe. And you'll repel those that aren't going to listen to you anyway. -Exactly. And you know, a lot of times people they think they should be appealing to a certain audience. And so, they try to change who they are or they might design their website or their brand name to fit a certain audience that really is not their ideal audience. So, I think it's important when you're building out your brand to think through who do I really want to attract here. And how can I build my logo? My website? Creates social media content. Create sets for videos that are going to attract the people who are going to work well with me. Versus trying to fit into a mold of someone else. -Well, I appreciate this conversation. I've actually found it very helpful. And I'm curious to know what your thoughts are. Do you agree? Do you disagree? Leave in the comments below because I'm curious to hear what your thoughts are on that. And of course, be sure to check out Valerie Morris' book. We're All Ears. It's on Amazon and subscribe. So, we'll see you tomorrow.

  Knowing your strengths and weaknesses is not only as a form of self-reflection but is also helpful in terms of efficiency and helping others. Listen to this episode to know why that is so.   So how do you discover your strengths and weaknesses do you want to discover both? why would you want to do that? that's we're gonna answer in this video so let's start out this episode with why you want to know your weaknesses a lot of times I think society and even in church we're taught that you need to discover your weaknesses so you can strengthen them into a degree I agree with that but to a degree and disagree I disagree because the more time and in my opinion the more time we spend working on our weaknesses we're not really building our strengths into great strengths and becoming great at any one thing what are your thoughts on that yeah you know I think the whole point of knowing your weaknesses is really good for self-awareness but it's also realizing that hey those might be areas where I need to bring someone else onto the team so it might be an opportunity for you to either hire someone who has strengths in those weaknesses or bring someone on board like that can just help you out so if you think through the people in your life it's really a fun exercise to think through what their strengths and weaknesses are because you'd be surprised at how much other people compliment and fill in those gaps where you're weak so I think it's a really important thing to pay attention to and obviously you always want to be a better person right you don't want to be just oh well those are many weaknesses I'm just gonna ignore those but it doesn't really lean towards you being your best self when you're focusing just on your weaknesses and you can't focus on those things that you really do well at and things that you can really become even better at so yeah I'm in agreement there I think we need to focus on our strengths a whole lot more and then focus on the weaknesses I'm all about improving and growing changing bad habits maybe that's a weakness but like areas where I look at and I notice you know what this is not an area of strength and this is an area of strength one example is I am NOT a good preschool teacher I'm not good at working with children now I know I could become good because I'm great with my own kids yeah I love spending time with my own kids but when I have opportunities to go and help you know it kids aged three to ten other and other families it's like you know what I'd rather separate myself and part of me is in the past said maybe I should work on that and other people probably think you know what you should work on that but in my mind it's like you know what here's some area where I really have strengths and I focused on that and I really stand out areas that have lots of where I can be really efficient or I can be really organized and really help get results and drive results it's really stood out and I'm I'm happy that I've made those decisions yeah well it can make a huge difference and I think one of the other things too is to think about that when you are helping and allowing someone to use their strengths in your life you are really empowering them to grow and be better themselves so similar example i I'm not good with money but numbers bookkeeping accounting my CPA can tell me until I'm blue in the face all the different lingo for accounting but it's not my strength so but by hiring an CPA help me out I'm allowing him to tap into his strengths and I can focus on the things that I'm really strong in so I think it's also realizing that by giving up some of that power for yourself over a certain area of your life you could be really empowering someone else to step into their strengths as you talk about that it really makes a lot of sense and it brings to mind Henry Ford you know we look at him historically as being a really really successful man mm-hmm and if I were to list off what strengths do I know about him I don't know all I know is he was really good at building a team around him and he had a vision so he had a vision of what he did in creating you know systematizing the assembly line and whatnot but my understanding is he just had a phone with all these different buttons that he could push to get people that were good at another thing when I've done that it's taken me I was doing the filming for all the different channels that I produce I was still a person behind the camera finally I took a leap and I hired people like Aly and Alysha and even when I started working with them in my mind I thought this is going to take a long time for I fully trust them and can hand it over to them but there was an opportunity where I just wasn't available or something like that where both of them went without me and they did such a good job it was actually a blessing in disguise because I recognized that I could focus on other areas where I'm really strong and like I developed a good skill of being behind the camera but at the same time that's not my passion my passion is actually finding influencers to work with and helping coaching them so that they do it right and so they get results yeah and creating these systems I love creating systems and coming up with the ideas and whatnot so so we've talked kind of about the weaknesses we've talked about the strengths how do we discover what our strengths are well I think one of the best things to do is to start paying attention so the more you can pay attention to what's going on in your own life the more effective you will be those four things are we paying attention to well you're paying attention to just first of all what are things that you enjoy doing you know if you had to sit through and do that one task all day long for the next few months could you do it think through throughout your day what if I enjoy doing what am I not and I think you know the more you pay attention to your own desires on that level the more self-aware you are and I think you're gonna know what you enjoy doing what you don't but that I also encourage people to take a look at what do people say about you you know are there certain things that pop up where people are always picking up on hey Valerie does this really well she's really good at that the more you can pay attention to different comments people make the more you will be in tune with some of the things that maybe may be blind to you you might be too close to yourself to realize that you're good at something and sometimes you can just ask people flat out you know ask people that you trust hey what do you think I'm good at you know what are my top strengths what are some things that I am weakened I mean that's a really vulnerable question to ask but it could be a really good thing to ask some people that you trust you know you don't want to ask someone just gonna shoot you down and trample all over you but you know ask some people in your life what am I good at and you know the last thing that I really loved doing which I did not love doing in the past and honestly there's an aspect to this I still don't love but take one of those personality tests there's all sorts of personality tests myers-briggs strikes finder there's all sorts Enneagram just to get a feel for where you tend to lean based on some of these assessments the assessment might be wrong you know and you don't have to evaluate it to the nth degree the more you can take a just a look at what your strengths are at large it can help you understand kind of where you lean and you might be surprised at what the results show and what I love about the strengths finders test specifically is that it can rank all the way down to the very last strengths so you can see what your top ones are but if you wanted to see how you rank for all the strengths in that test you can see what your lowest strengths are so your weaknesses you can see kind of where you lean and that can be really important for you to understand where you might need to find people to fill in the gaps I appreciate that you shared that part because I've taken a couple and they have been extremely helpful and I do remember at the first it's like oh this is where I'm stronger look I am I'm not as strong over here I need to work on that that was that was my thing at first but if I look at it another way of saying this is who I am this is what I'm about and that's why in this type of situation I'm uncomfortable where other people aren't and that's just how I am like oh it's okay to be me as I've learned to accept that it's come in stages but I've learned to accept it's okay to be me I enjoy life a lot more I don't stress about it as much certainly right don't once you step into okay these are my strengths your business changes your your career changes it all changes well and think about if we all tried to be strong at everything we're just trying to be like everybody else and so we're all essentially the same and we don't stand out here's an example I am kind of an introvert I don't know if that's the best word to describe it because other areas I'm not but when we're in a group and they turn on the music and ever supposed to dance to get their energy out it's like I just feel so awkward and so I'm known for the guy who just kind of starts tapping his toe and everyone in the room thinks that's funny let's dance like Nate and they'll tap their toe just stand there and for a while is like alright I gotta learn how to wiggle and part of me wants to because it's I want to get out of my comfort zone and I'm thinking of taking like a Zumba or some type of pop dance class to second but when I'm in those social settings it's like all right I'll just embrace it I'm the toe tap guy yeah and it's mixed you know I haven't haven't totally figured it out but it's it's fun to think about it's a good thing to think through you don't have to face your whole life around a single personality assessment but it is helpful in different situations so let's wrap up this video with what is our potential when we really focus on our strengths okay so when you lean into your strengths you really can attract people who need what you have to offer and you can really attract them to your message so if you have a message that you feel so strongly about and so passionate about I really encourage you to focus on your strengths because then you're gonna be able to attract the right people that really need to hear your message awesome well this is Valerie Morris she wrote a book on influence called we're all ears you can find it on Amazon I talked a lot about keyword research as you know and keyword research is a great great tool for finding that the questions that people are asking that you have the answers for and so I have a guide that I give away it's called the keyword research guide I'll share it with you just click the link below. We'll see you tomorrow.

  How do you avoid burnout while filming 20 episodes daily? Nate Woodbury and Valerie Morris share some of their tricks in today's episode.   20 episodes in a day kind of sounds crazy so in this video we're gonna talk about how you do thatand then we're gonna talk about why you would want to film 20 episodes big reason stick around for this one. So Nate, we have been recording videos all day long today and you did this a lot more than I do so I'm curious how do you avoid burnout when you're recording so many videos in such a short period of time how do you keep your energy up and avoid burning out the biggest thing because we are doing 20 episodes in a day that's that's actually a key to avoiding burnout because then you don't have to you know film any videos for four weeks I think we're the main reason we're doing such high quantity of filming in one day is because we post so frequently to YouTube so I called daily five or more episodes a week and for influencers that have businesses to run how do you film videos every single day it's just it can't they can't work and so very quickly the clients that I started working with and recognizing Wow if we really want to get the results that we want to we have to do daily episodes and I had to figure out a way how to do that so at first we started filming twelve episodes in a day and then when when we increased to posting you know five a week it's like you know what we've got to film twenty or more episodes in a day so we're only filming once a month and that that really is the biggest key to burnout I started noticing other channels as well that I'm like they must be doing more than because they're to have such great consistency and to not get burnout all the youtubers that I know that do daily content yeah and film every single day they had that terrible burnout meaning okay one of the biggest youtubers I know his name's Grant Thompson his channel is the king of random I recommend checking out the channel if you want it's it's really entertaining he blows up stuff do experiments with liquid nitrogen okay two years ago in August he decided to quit okay now this is a channel that was paying him a few hundred thousand dollars a month and he decided to quit because he didn't have a life he wasn't spending time with his wife he wasn't spending time as a dad he was a slave to his YouTube channel and now that's the that's the prime example of YouTube burnout and so he quit he did he but then the next day he was just kind of in frustration he pulled out his phone and he just decided to make a quick one-minute video it's like I get a lot of comments from you about this liquid nitrogen and how dangerous it is and what if you get a drop of that on your face so I'm going to show you that if I get liquid nitrogen on my face I'll be just fine watch this and he threw a cup of liquid nitrogen on his face it bounced off and he was totally fine he hit stop he did post that video to his YouTube channel and it got millions of views so he realized that you know what I don't have to put all this time he put like dozens of hours into every video like pre-production prototyping testing things and whatnot and then he realized he could take one minute and still get millions of views so he found ways to systematize this process he's actually not in his episodes anymore he hired other people his channels kind of like you know Mythbusters meets MacGyver and so he hired other people to do the experiments and and whatnot and he simplified the process of filming instead of filming all week long for one episode now they can fill multiple episodes in a day and he's got a system and he even he moved to well I don't know if I'm supposed to say so he moved and his team had his old houses his filming studio where his team does everything for him not so the moral of that story is that burnout does happen especially when you film daily content and you've gotta systematize it so that's why we're talking about filling 20 episodes in a day that's not just a made-up number this is our 20th episode it is our 20th so we made it Valerie's been here we're actually filming 40 episodes total 20 today 20 tomorrow 20 episodes about my expertise about YouTube and 20 episodes about you and your expertise. Valerie wrote the book on influence check this book out we're all ears it's on Amazon so I gotta ask you for your first time ever filming 20 episodes what was it like was it was it just a breeze? You know honestly I'm used to this concept of kind of batching work but not to this extent and not with this much equipment and so you know it's it's definitely been an experience I'll be honest my back is a little sore I might need to do some yoga you don't have to have backrest here yeah you know like just being on for this amount of time I have a feeling that tonight I'm just not gonna want to talk to anyone like I'm just to be done but I do see this as a really efficient way to kind of get a ton of stuff done and then you can really move on to the next process and just went in my work with my clients I'm always working ahead and so I love this concept of having 20 videos that you can roll out however long you need to whether you're doing it daily or every other day or every week I mean gosh if you were doing a weekly video you could bust out your entire year's worth of videos in three days if you're with your plan yep totally so when you start multiplying that by doing it daily this makes perfect sense do you've any practical tips for like how do you make it through the day yeah so we've talked a lot about keyword research yeah and that's that that's the biggest thing that makes this part manageable and easier I mean it's still a marathon sure right we're exhausted at the end of the day we've been going since morning until now with a break for lunch of course but what we were talking about we knew we're talking about because we did keyword research now that is such a critical part if you don't know what I'm talking about then click up here and watch my leaf tree analogy video and I go into detail on exactly what I'm talking about about keyword research once we do keyword research the next step is to kind of prepare our talking points so I'm gonna grab my laptop these are talking points for today okay we've done half on because we're filming the other half tomorrow but these are all about the topics that we found on on YouTube and a little bit about outsourcing and cameras and then to the right of each topic so the best camera for YouTube for that video Valerie wrote down what's the best smartphone for filming or what's the best affordable camera at different price points let's go over to the influencer side right here you know for this one how to become an expert you have four different points you talked about getting an education getting experience asking questions be endlessly curious so the reasons that I show this the reason this is so valuable is if if you're making these videos on your area of expertise you don't need to have a script but you do need some memory joggers right that's all we've done here yeah these are just talking points we didn't memorize or script anything today we just went with it and we had to do any retakes of the entire video no start yeah yeah we've had to stop and start work I think I think a little bit more than you have I'm a natural the great thing about about having talking points like this is you obviously don't sound scripted right you want to sound conversational and then the the miracle of editing is when we mess up or like ah that's really lame my part my team edits it out so I can just you know what I'm gonna say that better let me go back to that part alright for point number two and you just you just start over yeah but by having that the points plan in advance then when we hit record on the camera we just we know exactly we're going to talk we're gonna each videos been an average of ten minutes long some go a little bit longer that's really the secret is you do the keyword research first so you know the twenty titles and then you go through okay to answer this question these are my talking points you know what I love about this strategy is that that can apply to any content you're building out you can do all that keyword research up front for any blogs any podcasts even any emails that you're sending out I mean any of that doing the keyword research first and then framing it out with your talking points gives you that framework to create any type of content so I have a theory that this really does apply to podcasts because I've done some testing and my podcast is launching this week and I'm excited about it it's wealth influence school real excited I did a test where I took a real specific podcast title and I typed it into Google to see does the search engine find specific podcast tiles like this and guess what the number one result was it was that podcast now the thing that I was wondering is there is like one main platform for videos to get found its YouTube right there's not one main platform for podcasts and so that's what I was wondering how is it going to be found but it was Google you know if I search for that specific phrase so this is my theory that all these keyword research phrases that I'm doing here for YouTube videos I'm now doing the same thing for podcasts and so each of my episodes in theory should appear on the front of Google because it's such a specific phrase but where does it link to there's a lot of different platforms out there yeah the platform I found wasn't iTunes and it wasn't Spotify it was some other one that I hadn't heard of before but it was a high ranking website that took the RSS feed from that podcast and it featured it there with the timing so there's all these strong web sites out there that are featuring podcasts and so if you use my keyword research strategy that's my theory and that's why I'm launching my podcast soon have fun I can't wait to listen so when you're recording all of these 20 videos in one day that's a lot of strain on your voice are there any tips or tricks you do to kind of protect your voice when you're doing a lot of recording I do get that question asked a lot and I'm thinking of one client in particular that's like well man a lot of times I lose my voice during the day is there anything any tips that you can have the biggest tip that I can give is to not feel like you're so you have to speak on stage and raise your voice and talk in a different way than you normally talk because you and I are just having a conversation here and I'm not reading a script I'm not speaking like I need to go loud from the stage and I found that when you just do talk normal you get dry and you need water but that actually it's actually not as big of an issue as you might think nice so that's that's the first one is just to just talk normally and be conversational and part of that is because we've got like these nice microphones and everything that's picking up our sound we don't have to project to make sure that we're getting that in the recording yeah a lot of people who are used to speaking on stage or they're just an uncomfortable in front of a camera that nervousness makes them talk differently and their voice does wear out so part of it you know I know you don't want to hear this answer but practice here I could just just get used to practice a little bit more and get more comfortable in front of camera the more comfortable you are the more relaxed you are the less of an issue that becomes it's it's not so much in my opinion it's not so much that you have to have the vocal practice or local expertise of how to use your voice the right way to last all day long it's really just getting comfortable and not being so nervous and talking in a natural conversational voice hmm I like that so we're at the end of the day you've done this many many times people get tired and all that how do you personally keep your energy up when you're just either at the end of the day or you're just not feeling it and you know you have to have energy for the camera yeah because that is a valid question if you're planning if you're thinking about ahead of time well I'm gonna film 20 episodes how I'm just gonna be so drained and like that that's a question for you I mean I can say that we got high energy I think we do I think so does it look like we this is our 20th episode you know 10 minute plus episodes is it look like our 20th episode the reason I think that we do so well is we're talking about topics that we love this isn't drudgery okay we're talking about things that we are passionate about that we do talk about quite regularly so while it is 20 episodes and when we when our heads hit the pillow tonight it's gonna be a good night then right it's it's easy to talk about this stuff because it's stuff that we are passionate about that we we love talking about it if we were if I had to give you training on video editing well I am a good video editor it would just not be a passion project for me to really talk about how to edit for 20 videos maybe that's a good takeaway for you there is you know pick a topic that you're gonna enjoy talking about for 20 episodes in the day yeah or beyond that right because you're telling everyone post daily that's way more than 20 episodes so you got to make sure that you're passionate about that time yeah yeah cuz in order for your channel to really get successful we've talked about this in another episode you got to do this for a year to really get the results and I really build a seven-figure income and to really have a real big influence yeah pick something that you're really gonna be able to stick with long term so today specifically we took a long lunch break how long was our lunch break it was like an hour and a half hour and 45 minutes yes we took a good break in the middle any time we need to take a break for snacks or something you do that but by planning in advance we just knew what our schedule was and so it was just manageable in our mind I know that when when clients think that they're closer to the end and then they realize that oh wow we're not done yet we still have three more episodes then in their mind it's like this so it's just it's a it's a mind game yeah and I do have to say like I've been behind the camera being behind the camera is is just as exhausting as being in front of the camera it's hard for me to convey that to my clients I yeah I'm exhausted too all I've been doing is sitting there a button and but you have to be mentally alert in the whole time in order to do this yeah well because I have been that the videographer for for so many years and it wasn't as I say hi Alicia so Alicia's the one filming today I onlystarted having Alicia getting Alicia's help just four months ago so prior to that it was even more exhausting because I would I you know I flipped the screen and it would be in selfie mode that is definitely even more exhausting right so comparing filming 20 episodes of myself as the cameraman to today where Alicia is filming Oh night and day difference. Night and day difference. So thank you, Alicia, for your help. Thanks for watching today's episode. Thank you, Valerie, for being here for all 20 episodes today so so helpful and I talked a lot about keyword research in this video and I've created a keyword research guide what this is is it's a guide that shows you how I do keyword research the tools that you can use and you can get that one for free just click the link below and you'll have access to that guide. hope you find that helpful we'll see you tomorrow.

  Author of the book We're All Ears and expert in the topic of influence, Valerie Morris, is in today's episode as Nate and she talk about the advantages of YouTube, which has become a huge and still growing industry over the years.   Welcome back. Today we're talking about the advantages of YouTube. If you've watched any video on my channel, you know I love YouTube and there's 2 main advantages that I love to talk about. Valerie Morris here. She's got some good questions. She wrote the book on influence. So check it out on Amazon. "We're All Ears". You had some really good questions about the advantages of YouTube and that's we're going to talk about today. -So, tell me a little bit about the lifespan of a YouTube video. Because when people are making videos on social media, sometimes the lifespan of that post is really short or could be really long. And I think in YouTube, it's a little bit longer. Is that correct? -Absolutely. That's a huge, huge advantage to YouTube. So, I found this image that totally represents what typically happens to video. And here's what happens. We put our heart and soul into creating a video. It's really valuable content. We post it on Facebook. And it gets view and get seen. You know, our tribe gets nurtured by that video. But then a week later, it's not getting any more views. Especially a month later. -Yes. -Ends up on the pile. -And then we create another one. We have to work again we create a brand new video. And it just ends up on that pile. That garbage pile of videos. On YouTube, that doesn't happen. Wow. Because YouTube has a search engine. And I can talk more about that. But videos are now searchable. Think about if you're on YouTube and you want to find a video. I mean, I just tell you, "Yeah, there is this dog he's wearing a pink sweater." I don't remember the name of it. You could find it. You just type in dog with pink sweater and that video is going to come up. Their search engine is so good. -Really? -If you're on Facebook and you saw even just a month ago. You saw a video that you love and you want it to show it to me? -It's really hard. -Yeah. -It's really hard. -You have to dig back through your history or if you if you even try and user searched and it's impossible. But like the best way I know to find it is just going back through my history and like digging, digging, digging, digging. Yeah, it's really lame. So stuff just gets buried on most social media platforms. But YouTube, your videos, if you follow the search strategy that I teach which if you're new to this channel, watch this video right here t00, it's my tree analogy. You'll really understand how the strategy works. If you follow that strategy. your videos will actually get more and more views over time. So several years down the road, it's still bringing in new people who've never heard of you before. It is a marketing machine. -So, it really has the potential to give you views years later? -Totally. Instead of just days? -Yeah. -Wow. -Videos that I've created 3 or 5 years ago, that's when it started you know really actively on YouTube. Or still getting searched and found on YouTube now. -That's great. -Yeah. -So, it's it really helps you build momentum. The snowball effect totally applies to YouTube because every new video I create is just increasing. Kind of this army or machine. These machines that are just getting more and more views. Another example. A lady that was following my strategy filmed 5 episodes a week for a full year. And then had some questions about the direction of her business. So that's why she stopped on YouTube. So, even though she's thought posted to YouTube, her channels continue to grow in subscribers and grow in views. It's getting more views now than when she stopped about 6 months ago. -Really? -Yeah. Because we followed this same strategy. But the videos are just getting more and more valuable over time. -That's great. -Yeah. -Wow. Is she... Did she go back to that... -Oh, she wants to. And we've consulted. And I just really encouraged her to iron out what she needs to do on her business first. And then... And then yeah, YouTube's a good option when she does that. -Wow. -That's great. So, okay. YouTube is owned by Google. And obviously Google is the biggest search engine out there. Is there a correlation between how well a video ranks on YouTube to how it's going to help drive traffic to a website? Can it help do that? -It can. And that's... I haven't interesting answer. Because the reason that I discovered my strategy on YouTube was because I used to offer search in an optimization as a service. -Okay. -For websites. So, let me just describe how that works. Let's say this this is a web page. -Yeah. -I knew how to create a web page that would get ranked on the front of Google right at the top. The top few spots. -Sure. -And what I would do is I would create a video that answered a how-to question. I put that video on the page. I would transcribe the video and put the text below it. I make it look pretty. I'd put some... I have my team designed some infographics. -Okay. -We would then write articles. And do article marketing that linked back to this webpage. And we do other types of link building to... You know, we do the keywords and everything for this page and it worked. This page ranked on Google. Then I noticed something. I noticed that the YouTube video itself on YouTube was getting 50 times more views than this page was ranking on Google. -Really? -50 times. -Wow. -And I looked at the amount of work it took to do all this compared to just that one piece. And I thought, "You know what? I'm just going to focus on that one piece." -Yeah. -So, I closed down my website company. Over time, eventually. Phased out and I phased out my SEO service. -Okay. -Just because YouTube videos on YouTube we're getting so much more results or be bringing leads. So, it's not that a website, it's not important. -Yeah. -But I don't do website SEO anymore. I don't... Not even for my own website. Now for my website... I use don't know let me like company using WordPress and all sorts of great design tools. Now, we use clickfunnels. -Okay. -I use clickfunnelsbecause I just use it to take my leads through a process. The front page is not really a sales funnel but it's designer click funnels. The goal is to use YouTube to pull in the traffic and then they go from YouTube into my sales funnel. -Wow. -That makes sense? -That makes sense. -It's a little bit of twist that the actual answer your question is yes, a YouTube video does put SEO strength onto the website. But in my experience, I longer even focus on the website anymore for SEO. I just do that all on YouTube. -One of the big questions that I always get from people and now that video is so popular on social media and people are starting to make more video, in which one should you focus on? Which one is better? YouTube versus Facebook? I feel like they're in this constant battle. Am I imagining that? -Well, YouTube obviously dominates for video. And they have for many years. -Right. Facebook really wants to compete. And so they put a lot of resources that created more features. And Facebook does have an advantage in some ways. Because Facebook is the most dominant social platform in many ways. The videos can actually go viral on Facebook where videos don't go viral by themselves on YouTube. For a video to really go viral on YouTube, it has to be shared somewhere else. Or YouTube has to promote it for you. -Right. -Which they do a lot. But on Facebook, something truly can go viral. And it's... If I have a video that's kind of viral quality like... This one might go viral. I'm more likely to post that one on Facebook because people will share it within Facebook and it will start to spread and go into different places and we'll get lots of views. I mean I think of a video that I filmed, there was a group of 12 of us at a conference in Dallas, I believe. And I thought, let's do one of those mannequin challenge videos. So you know, we all froze. I was the one filming so I wasn't frozen. But I told everyone to freeze. And I went around with my glide cam, my steady cam and filmed it in faster frames like doing slow motion. So, it's just kind of a cool video. It's not really something that people are going to be searching for on YouTube. -Right. I posted that one to Facebook and it got... Got like 6,000 views. -Yeah. -Which for me that's a lot. On Facebook that's a lot of views. So, that's the real strength of Facebook. Also, Facebook live seems to be doing better than YouTube. YouTube is kind of stepping up there their game with live. But so far, I think Facebook has the advantage. The advantage to YouTube is for long term content. -Okay. -Searchable content. And especially if you want your content to be put out to people who have never heard of you before. So we're not talking just about viral content like a cute kitten video. But if you're making educational content that you want to promote it out there without having you to pay for it, YouTube is actually the best place for that. -It's a great place to get discovered, it sounds like. -Yeah. -So, I'm curious. -Obviously, I'm real biased towards YouTube. How are you feeling now? Did I convince you or you still... Is there still a question in your mind about Facebook versus the YouTube video? -No, I think... I think YouTube definitely has some major advantages. I think like you're saying, there's... You have to take your goals into consideration with that video. Some videos may not necessarily be that educational, discoverable type of content. But it might do better on Facebook. So, I think it's really taking a look at what your video actually is and really catering to the platform. -Yeah. Totally right. I have a friend that she makes one minute recipe videos. And they work so well on Facebook. -Yeah. -She puts out one new one every day. She's got a 7-figure business. It's doing very well. It's a complete different strategy. And there's a reason she does what she does. And she has a YouTube strategy but it's not doing as well as her Facebook strategy for. So, it's specific to really what your goals are, what your platform is. But in the case of most of our audience on this channel are engaged like coaches speakers authors mentors where Facebook comes in strong is for nurturing your tribe. Where YouTube comes in strong, you can also nurture there but it's even more important for growing and building your tribe to a massive level. We're talking millions of millions of views a month on YouTube. -Wow. -Every time I talk about YouTube and talk about keyword research, people ask me a lot of questions. So, I created a guide called the keyword research guide. And I give that away for free. So, if you want to know how to do keyword research to get your videos to rank on the front page of YouTube on day one,  just click the link below and get access to that. Of course, subscribe. They watched this far, they probably liked it. So subscribing to get more of this every single day.

  So you want to earn money using YouTube but you're not sure how to get it viral? In this episode, Nate Woodbury and Valerie Morris will talk about some things to remember when making videos and how to get YouTube to notice your videos so they get the view count that you wanted.   Welcome back. So you've got an amazing idea for a video and you want to know how to make it go viral. We're going to talk about that. My best videos got over 5 million views. I'm going to tell you exactly how I did that. I'm here at Valerie Morris. We're talking about having a video go viral. I know you've got some questions about that and I think you're gonna be surprised by my answers. So, first of all, where did this question come from? What... What's your your intent behind going viral? -That's the golden question, right? Everyone wants to know if I'm going to put all this effort into making a video, what's going to make me get the best exposure and and do it perform the best. How do I make a video go viral? But people ask me that all the time in terms of social media. And I want to ask you in terms of YouTube, what makes a YouTube video go viral. What... What is... -So surprising answer. Yeah, the surprising answer is videos cannot go viral on YouTube. -Really? -Yeah. Now, I'll explain and I do know how to help you... The first part of what you said is to get a lot of views and get a lot of exposure. -Sure. -The reason I'm saying a video can't go viral on YouTube is YouTube is not a social platform. Right? -You can't... You can't share a video with your friend on YouTube. Right? If I wanted to share a video with you have to share a link to text or to face... Or I have to email it to you. And so, when it when a YouTube video goes viral, it's not actually going viral on the YouTube platform. It's being featured on somebody else's website or as... That makes sense? -Yeah. -So, how then does a video get a huge spike on YouTube? It's actually because YouTube is promoting your video. -Oh, okay. -The closest thing to viral on YouTube is called trending. -Okay. -I've actually never had a video go trending. I have some friends that have. King Of Random, Grant Thompson. He's had videos in the trending column. And so, if a video seems to be popular, YouTube will promote it. And then the most, most popular videos that are trending, those are kind of viral but YouTube is behind it. YouTube's algorithm will choose which ones go viral. And I'll just clarify the difference. When something goes viral say on Facebook, I can share something that's hilarious. I talk about the cute kitten videos deserving likes cute kittens. There's something that's just hilarious. Maybe, I don't know why these ones are so fun but somebody will get in an accident or they'll slip and fall. And people just love to watch this. So, they'll share it. Or you know. Well then that person watches in they share. And so that's really what we mean by viral. Like a virus spreads from person to person to person. -Yes. -You just can't do that on YouTube. But I love YouTube so much because YouTube actually does a whole lot of promotion. The way that YouTube makes their money is through advertisers paying YouTube. And all I have to do is make a video that goes well with good advertisements. So, I want ad revenue. I want the ads turned on even if these videos are for my business. And I think "Well, I don't want competitors put in front of my videos." Well, here's the thing: If ad shows up before your video and that ad performs well, YouTube will promote your video more and put that ad next to it because it'll make YouTube money. Now, the cool thing is is YouTube pays half that ad revenue to me or to you. They pay out half that ad revenue, 55%. -Wow. -And what's even bigger, way bigger than that. So, while YouTube is promoting that video so it can make ad revenue, I'm generating tons of leads. And I'll just I'll just give you an example to show how big of an impact that is. My... In the intro, I mentioned a video that's got over 5 million views. Now that... That video has literally made me about $150,000 on ad revenue. -Wow. -Okay. A derivative that means YouTube's made about that same amount as well. But that video has brought in my client Kris leads and it's bright... It's made him millions of dollars and that's the amount of time. -Wow. -Many millions of dollars just from that one video because YouTube has promoted it. So, how does he make money from that video? -A good question. -Beside ads maybe? -Yeah. So, in that case, I'm actually a partner on that channel and I get the ad revenue so that's why I say I got that. But he sells products teaching people how to invest in real estate. So all of his videos are educational. They're not commercials. But at the very end of the video, he'll then say, "Hey, if you found value in this video, you probably would like my book. I want to give you my book for free. Click on the link below." When they click on that link, that's on clickfunnels. Have you heard... -Yeah. -Okay. So.. -Great. -So, there's a sales funnel built in there and people can buy a thousand-dollar course. There's an upsell, there's a down sell. And he has a phone team that will call those leads and make follow-ups as well. And so that's... He's bringing about over $600,000 a month right now. -Wow. -That's amazing. -Yeah. Just from organic YouTube leads. -So, is there a sweet spot timewise to get those spikes? Do you want to have those happen right away? Can those happen later on? How does that happen? -And in all my experience, we have spikes all the time. They're mostly unpredictable. -Really? -The... I'll tell you about the ones that I know how to predict. Okay? So, if... If you're going daily on YouTube and for me that's 5 episodes or more per week. -Okay. -If you're going daily after 4 months, you can expect a spike. -Okay. -I can't control it but from my experience, I've seen that over and over again. And I'll tell you a story. Last Christmas with one of my clients. We were approaching that four-month mark. And they asked me, "Okay, are we supposed to be having a spike now? You said about the 4 month mark." I'm getting nervous because like... Because I don't control it. -Sure. -But I said, "You know what? It's Christmastime. Views right now we're kind of dipping. I noticed that all across YouTube. Let's wait till after the holidays and and we'll see we should get a spike." Well, it was like 2 days after I believe Christmas was on a weekend. And by the Tuesday or Wednesday of that next week they had their first spike. So, for some reason, there's something in the algorithm that is kind of predictable at that 4-month mark. I don't know which video it will be but YouTube will just pick one and they'll just pair it with an ad and start promoting it. And what that does for the channel is pretty amazing. It... I mean let's say you're averaging a hundred views per day on your channel. -Yeah. -And then a video spikes, you're getting thousands of views in a day. Even when the spike settles down, you come back at a much higher average. We call it a new baseline. You might be averaging now 500 views per day just because of that baseline. And obviously through that spike, you brought in a lot more subscribers. So, in that in the case of that specific channel, when I started with them, they had already built 3,000 subscribers on their channel. So over the years, they had grown up to 3,000. And then in the first 4-months, we added 1 more thousand. So, we went from 3,000 to 4,000. It's good. But I'd say not very exciting. -Yeah. -It's been 4 months since then. So when we're filming this video, it's right at the early part of May. So we've had January, February, March and April. We're now up to 13,000 subscribers. -Wow. -Yeah. -Do you think there's some piece of Google as realizing... Google/YouTube is realizing, "Hey, if they're willing to do this for 4 months consistently, they must be serious about this." Do you think there's some piece of that? -That's... That's my assumption as to why that works. They love consistency. When you look at the YouTube algorithm, when you log into the YouTube analytics, the things that you see first kind of tell me what what YouTube likes and is looking for. YouTube really likes watch time. And so... And then they like consistency I've just noticed that from experience. And so, by going daily with videos that are good like they retain people's attention, that's really the 2 ingredients that I found that will get that. Because I have... I have seen channels where they have gone daily like that and they have shown the consistency but when you look at you know, how long are people watching it, they've got an average watch time of like 15% or 20% and they didn't get a spike. And that's that's kind of the differentiator of the what I've seen. But if you're if you're seeing like at least a 45% retention rate on your videos, I've seen a spike every single time. -Wow. That's amazing. So, are there any other tips that you can give outside of the 4-month mark that really can help you spike and well on YouTube. -Yeah. So, this is really cool. You... You have to build up a track record first. So typically, that first 4 months are laying that foundation. And then when you have your first spike, look back at what video or videos is YouTube now promoting. And when I say promoting, they put your videos as suggested videos or they put you on the home screen or something like that. And you can it will show you exactly what user coming from. So, if a video is getting way more views, YouTube is suggesting our video. What I recommend doing is create another version of that same video. Make it a little bit longer. Make it better. I mean, if originally you put 20 minutes into the thought and the filming of this video, you know, put an hour, a couple hours into creating another one that's, "Okay, how can I make this even better? More engaging. Make it a little bit longer? How can I design a better thumbnail?" I'll show you a story of how I did that so the video that I showed that's got 5 million views. We created it intentionally. Which is so exciting. Like, I wanted this to happen and now it's worked. So, we had I'll just tell you that the name of the video. It's How To Invest In Your 20's. -Okay. -We had a version of that video that was about 5 or 6 minutes long and it had been performing pretty well. So, I told Kris, "Alright, we're going to redo this video. Same topic. You can tell, share the same story. But I want you to do some additional things. I want you to show your car." And he was real hesitant because he has a BMW i8. The wing doors come up and everything. He was real hesitant back then. This is a year ago. And I said, "Just pull your car up. Have the door open and all I'll follow you. And that's how we'll start the video." So, he was sharing the same story but we just put a lot more time. I followed him with the glidecam. So, it's real steady going into his house. And instead of just standing in one. The original video he was sitting on his pool table had like red felt. And it looked cool. But this time, I filmed him walking and he went to the kitchen he got a drink of water. And then he went down to the pool table and then we went over... We just... We ended up making it a 20-minute episode. We weren't planning on being that long. But because he was inviting people into his home, kind of felt really personal, it kept people engaged the whole time. So, we launched this video like, "Okay, here's a topic that we know does well on our channel. YouTube likes it." And the first 3 weeks, it didn't perform well. It didn't spike yet. But like, "Yeah, this is a good video. YouTube likes it. Good job." But then... Then it took off. -Really. -And from on June first, we had 80,000 subscribers on the channel. By a week into July, we're up to 160,000. -Wow. -So, in 5 weeks we doubled the size of our channel. And that that one video is the the one that's really driven the channel. The most we've created other ones that have done well and spiked but and that one's our best. -That's amazing. What a fun story. -So, the moral of the story is look back at videos that have performed well and recreate them. Now, you can use this. We call that the sequel technique. You can use that sequel technique on other channels. It's not always a guaranteed success but if you find another channel that has a similar audience and you can then think... You know, kind of study, "Why did this video perform so well?" I'm going to try and create my own version that's maybe a little bit longer, more compelling thumbnail, better engaging content and you can... I mean, that's something that you can do. Obviously, YouTube likes the video on that other channel. And you can see if you can get the same results on your channel. We've had some successes. Mostly failures. I'll just admit. I'd probably say 75% of the videos that we create with that strategy just get normal results. -Okay. -But.. But I'd say 25% of them do get the the spikes with it. -Wow. Very cool. -So, can a video go viral on YouTube, no. But kind of get millions of views? Yes. And hopefully this video is helpful. Be sure to subscribe. I'll see you tomorrow.

  Almost everyone has a social media account, making it a good platform to have your message heard. Listen in on today's episode to know how you can use social media to influence others.   How do you use social media to influence I mean not just get yourself out there not to share a message but to really have an impact and influence the world that's we're going to talk about today I've asked Valerie Morris back for another amazing episode on influence and I really want to pick your brain cuz I've got lots of opinions especially about YouTube but how how do you use social media to actually influence people okay so the first thing that I always encourage people to think through is that first word in that that joint word or that joint phrase social media starts with the words social so we always need to remember in the back of our minds that we are truly social beings and we're interacting with other real people so when we're thinking about influencing people it's not that we're blasting them with our agenda it's that we're truly wanting to build a relationship with them and I think if we get that first we can really be successful in the future because if you bring the human the humanity into things it's going to solve so many problems that people have when it comes to trying to make a difference and influencing people with social media so should a person be on multiple platforms so they start on one and then what's your recommendation of somebody that you know what I want to have more of a voice I think the biggest piece of advice I can give people is to really start with what they know they can handle and so if that means just one platform great if that means five platforms more power to yeah you'll be living your life on social media if that's the case I usually recommend around two maybe three that they're really putting a lot of emphasis on and I like that because you can build a good audience there but you also then have other platforms where you can cross promote and be able to mention the fact that you've got these other platforms and so you can attract people from other platforms to go follow your YouTube channel you can let them know that they have it a friend of mine gave me this analogy of he was out fishing and they were at a youth camp when it was off hours and had all the fishing poles to themselves there were no other kids that were competing to use these fishing poles and so they each grabbed a couple poles and kind of set them up and they all had the bait in the water and he was like why would I only fish with one pole when I can fish and put bobbers in with four or five poles and we have a higher chance of catching a fish and it's the same thing with social media you know whether you're bobbers our traditional marketing strategies or you're using multiple social media channels the reality is if you have the ability to kind of fish in multiple ponds and put multiple bobbers out you have a higher chance so why would you just put all of your eggs on you know in the basket of billboard marketing when you could be promoting on social media as well and reaching people in a completely new way it just makes sense to use multiple channels to get your message out there so I have an idea to continue your analogy okay so let's say you've got five different fishing poles yeah maybe you could try it first to try five different types of bait or lure maybe five different depths or something but then which one bites right which one gets you the first biter which one brings in the biggest fish then you kind of can hone in like you know what this channel of social media really works yes or this strategy or this type of content because I really like that approach it's like you don't know it's always good to test things and to try things to try multiple different things but then you can't really be strategic it's not that if well I've got to keep fishing five different polls week for the sake of doing many exactly might as well do every one of them the most efficient way that's my spread I love it no I think I think it's great I mean you always want to be testing whenever you're doing anything on social media really anything marketing wise you want to be testing but digital marketing now provides us some great opportunities to actually see what's working and what's not and if it is working why it's working you can get so many clues just from the statistics and the data but you want to be paying attention to all of those different pieces and elements so that you do know hey this is the best bait and oh yeah this is the right pond to be fishing in with this bait it gives you clues as to what's gonna work in the future and with digital marketing today you really need to be paying attention to those things so whether you have one fishing pole out or two fishing poles or ten you want to make sure that you're paying attention to what's working and what's not so you can make smarter decisions in the future right isn't that the point we're all wanting to work a little bit more efficiently and a little bit more smart in the future so really talking about influence and and making a difference you mentioned trust yes how do you build trust through social media okay so no trust you know we've got some big key holder or key stakeholders in our world today like Bernie Brown who are really encouraging us to get vulnerable and I've been seeing more and more people talking about how can we just show our real lives here on social media like can we just be real your house is not this Instagram magazine worthy you know photo shoot where the setting all day long the realities you probably have a pile of dirty laundry or clean laundry that needs to be folded probably have dishes in your sink you probably have you know fights that you've had with your family in the last week the reality is our lives are not perfect but the more humanity we can show to people the better off we will be because when people realize that there's a real person behind a brand and that that person has real struggles that they're not perfect it allows other people to open up and be more real in return and they're going to trust you a little bit more if they know that maybe you've suffered the loss of a parent or a grandparent and you're dealing with that right now they're gonna connect emotionally with that and it's more likely to be gravitating towards you and your content than someone else who is putting on this perfect persona of hey my life is great all the time and only perfect people are allowed to interact with me we send those subconscious signals whether we realize it or not and the more we can open up and be vulnerable the more we're going to attract people who really are just like us so I have a story that I can share about my onyx and that illustrates this point and it also does opened me up to vulnerability because I'm gonna showcase a mistake that I made and the results I got from it yep and then I'll show a case how I changed and the results I'm getting from it so I've been a part of the National Speakers Association for about six years my local chapter here is amazing and back when I first joined the group I thought ah a whole bunch of prospective clients and customers and and I went with that attitude and little did I know and I'm so glad that I've I've joined that group and in particular because they're such a giving group everyone there is really there to serve each other I mean they're making most of them are multiple six figures lots of them even seven figures and yet they're they're just serving giving away their their advice for free and yet I showed up there hey you guys all need to buy from me no one else showed up like that with me sure and you know what I got some customers out of it I did get some customers out of the group but I also I didn't become a part of the group I wasn't family like they'll consider this tribe this group family and yet I totally felt like an outsider and I recognized it early on but they didn't have the right mindset so a year later you know what I'm gonna give this group a website for free and back then I had a web design company designed a website for the group you know what I did it because I'm one that I wanted them to say hey look what Nate did he's awesome we should buy websites from him and it's taken me a while I'll just be upfront that it took me a while to really understand the value of showing up to serve and is showing up to give without wanting anything return of course I want something but in the last year I've shown up to other groups where I've really just loved being a part of the group I love showing up in a community and I've given without expecting anything in return and I'll share one thing specific a friend of mine Michelle needed help writing scripts for some videos and I said sometime I just took took like six hours and I just helped her go through and read all the scribbs it's a painful process yeah it was enjoyable in the sense that I got to help her but it's not something that I typically enjoy doing I didn't expect anything out of it yeah well a few days later we were both at the same conference and she was dropping my name everyone about this about being a YouTube expert and I just I was so grateful that I showed up and served not expecting anything returning yet I just like I love I love being loved I love being loved my point into going into all that story is I found both with showing up to serve and then being vulnerable then I want to share my mistakes I've built some really close relationships I'm really good that you mentioned Burnie Brown yeah I've strengthened the relationship with my wife with my friends I built closer relationships than I thought were possible with with business associates in contact simply because I'm not afraid to show my mistakes I mean we're filming in a studio here this is an Airbnb that we use as our studio and we make it look nice but the reality is that you know we're not polished and perfect everywhere we do have mistakes and flaws and so I appreciate you bring those parts up so you really do think that that's important for making an impact I think it's essential for building an impact I mean if you're not willing to go deep with people and be real how are you gonna expect them to be real in return and if you're not out there building real relationships what's the point it's a pretty sad existence and so I don't know I personally would rather have a bunch of real friends than a bunch of fake colleagues when you think about just it kind of in summary of this topic you think about celebrity endorsements of the past and they still exist yes but we're into a big transition now of real influencers I mean take somebody like Will Smith Will Smith's a big celebrity but he's been creating a personal brand now he's got his own YouTube channel and he's doing so many things right compare that to I don't know I don't want to pick on another celebrity but just on another celebrity that's never on social media it doesn't actually connect if they heard a like promote a product or something and say hey youshould go do this activity or it's like okay you know but but Will Smith,Will Smith talks about it you know that makes sense. Oh totally I mean think about a reality TV has become this huge thing in the last few decades nowadays you get reality TV every moment on social media and so if someone's willing to embrace that and go with hey people are wanting to see the real part of your life you can really build a great audience and therefore it you have the ability to influence. Hopefully, you enjoyed this video. I've got two things I want to recommend first is Valerie's book on Amazon We're All Ears and then the other thing is if you really want to make a big impact on YouTube you've got to do keyword research I talked about that in other videos but I have a resource I want to give you for free it's my keyword research guide so go ahead and click on the link below you'll get that for free and that will really help you build your influence on YouTube.

Valerie Morris is an author and an expert on influence, and is the perfect person to talk about this today. In this episode, Valerie and Nate talk about having confidence like a buffalo, how building up your courage leads to confidence, and how to take steps into expanding your influence despite the discomfort.   I've definitely learned for myself how important confidence is for influence. And I brought in Valerie Morris. She wrote the book on influence. We're talking about confidence today. Alright. So, I saw her notes and there was something about a buffalo. So, we're talking about confidence and how confidence relates to influence. Tell me where we're going here. -So, I married a really confident guy. And one of the phrases that he taught me anytime I went into a job interview or I went in to meet with a big client or did something really just that was scary was he encouraged me to have the confidence of a buffalo. Having the confidence of the Buffalo means just being rock-solid. Not moving and being kind of a force to be reckoned with. -Have you ever encountered Buffalo? -I have. And you? -In Yellowstone National... -Yeah. Yeah. They're pretty scary creatures actually. But they're huge and sometimes they just stand there. And they will block the entire road. There are massive creatures and they really... I think, it just is a fun little saying of, "Alright. I'm going to go into this scary job interview or I'm going to go meet with this client. I'm so scared. But I'm going to be Buffalo." I mean, has anyone ever told you to be a buffalo? -No. -No. -Well, that's my encouragement to you today. -So, how do we have the confidence of a buffalo? -Well, you know, it's interesting. There's a concept that I learned in another of Renee Brown situation. I've referenced her a few times before. But she talks about this concept of couraging. And how you build more courage the more you do courage. So the more you go out and do something, the easier it's going to be the next time and the next time and the next time. So, I remember the very first time I recorded videos on my webcam to do for YouTube videos or Facebook videos. Any of those kinds of videos when I was creating for my business. It was very, very scary. So, I remember when live video came out and it was even more scary. You know you press that live button and there's no turning back, right? So, I remember just thinking, "I'm just going to get better at any more confident at doing recorded video where I can delete it if I don't like it. And then once I've done a few of those, then I can work my way up to live video." Now, some people just jump right in and they do the live thing and that's great. But a lot of us, we're a little bit scared about that. And so, just doing a few little steps, it gives you the courage to go do those steps more. And now, I don't have that like flustered feel every time I hit the live button because I'm more comfortable there. So, that's one step is just go out and do it. The more you do... -It sounds like you know, we've heard the phrase fake it until you make it. -Sure. -And I've heard people like talked some for it, some against it. Kind of sounds like a little bit for it in this case. -Yeah. I mean, I don't think it's necessarily faking it to go out and do it. -So, you're not you're not faking your expertise. -No. And I'm not faking it doing the video. But I am going go and do a few videos and build up my confidence. Because the reality is once you've done it once, you can already say you can do it. And that builds just a little bit of confidence in you that you can do it again and again again. So, if you're scared about something, go do that thing. Go write a book. Once you've written a book, then you can say, "I'm an author." And then you have the ability to go say it to other people. And say it on live TV. And maybe write a few more books. So it's just this concept of doing that gives you the confidence to go do it even more an integrator level. -That's awesome. -Yeah. -When we're having this conversation about confidence related to influence, we're talking about influencing somebody else or really making a big impact in the world. And to do that, I recognize that we have to put ourselves in out of our comfort zone. -Yes. -There's a lot of things they have to do that are totally uncomfortable. How do we do that? I mean how do we take that step that's something so scary. I mean you talked about it. How about just doing it but... -You know, it's very scary. Especially if you have a message that is very new or it's controversial or it's really going to go against the grain of most the people in your community. It's going to be a scary thing. And I'll be honest, there's a couple things that have helped me. One is I start by doing a little bit. And then once I gain confidence with that that I expand my circle and I'll share it with someone else. So when I first started my business Facebook page and even just my business in general. I would only share my content with a few select people. It was pretty pathetic. Considering that I now tell people, go broadcast it to the world. I was just sharing it with this very safe group of people. And over time, once I got some reinforcement from them, I have expanded that and then I will share with another ring of people. And another ring. And the more I've received acceptance of that content or of my expertise the more confident and I felt to go after larger and larger audiences. To the point that sometimes, I look at myself and I say, "Where did you come from? Who are you that you're you know, writing a book or speaking on stages or you know, building this audience that has the potential to reach people worldwide?" I never had that aspiration as a child. But yet here I am with this message to share with people and I know that I can get it out there. And I think the other thing too is once you realize that you have a message that the world needs to hear. It gives you a lot more courage to go after and really get it out there. So, if you have a message that you feel like the world has to hear and you believe so strongly in it, you need to get over that courage. And I think if you are that passionate about the message, that passion will override your fears every step of the way. Now a final little tip is to have friends that believe in what you're doing or have friends that are going to help share this message with you And in my book I talk a lot about tribes and having that group of people who are going to support you along the way. And so sometimes you're going after really hard messages. You're sharing things with people that are new. It's a kind of scary topic, it's a controversial topic. Maybe it's some sort of earth-shattering new idea. And if you have a few people in your corner that you can turn to when you know that you know you're getting a lot of criticism or you're scared to put yourself out there, having those people who have your back is going to be crucial. -That's awesome. What's interesting is, is a lot of my clients and a lot of the viewers on our Channel, there are public speakers. And which is such a scary thing and yet they've they've mastered it or they they take the stage and speak in front of hundreds or thousands of people. But what's interesting is a lot of them are still really nervous they say, "Yeah, but how do you get over the nerves? I'm just so afraid of being in front of the camera." So, it's a real thing. -Mm-hmm. -And something that I just recently learned... I'll give a shout out to Michelle Villalobos. She taught me this principle of anchor versus a sail. You need both in your life. You know you need anchors because they help you you know be steady and and safe. But a sail is what's gonna drag you forward. And so what you're talking about there is like if I'm nervous to be on camera or nervous of putting my message out there in video, the people that I want to share that with first are the sales. The people that are going urge me, because an anchor, you need anchors in your life but not necessarily for when you're sharing your vision or you're putting your heart out there in the most vulnerable way. Because they might say, "I don't know because they want to protect you." Right? The anchors want to protect you. But the sills are like, "Oh, yeah you got this. You're doing it." -Yeah. -So, anyway, I appreciate you sharing that part. -Yeah. -I know myself as I've grown in confidence and just gained more credibility and track record, it's given me a natural boost of influence. I mean people have seen what I've been able to do on other channels and so they want to listen to me more which you know gives me more confidence. So it's kind of a... So, I appreciate you sharing your wisdom here. Everyone, needs to check out this amazing book. Valerie Morris' We're All Ears. You find it on Amazon. Let me give a way. I talk a lot about Keyword research and this video we're talking about influence. But when you do keyword research, you find the questions that people are searching for that you can answer it. So if you click the link below, you'll find my keyword research guide. And with that, we'll see you tomorrow.

This podcast frequently features experts at their own craft, but what if you aren't yet? Are you interested in becoming an expert yourself? Listen to Valerie Morris and Nate as they tackle four keys in building and expertise.   Welcome back. Of course we're talking about influence. And we've got Valerie Morris here with me. But a lot of times I talk about coaches, speakers, authors, mentors. They have expertise already and so I teach these people how they can use that to build an influence. That's so important. But how do we go that step before that? How do we build an expertise? That's what we're gonna be talking about. Okay, I'm excited to jump in this. But know you've got 4 keys of building and expertise. What would you say is that first key? -So, the first key is to go get the education. Now, sometimes that means going to a traditional education kind of setting where you're going and getting a degree, you're getting a certification. You're going through a formal program. And for some industries, this is really vital. For example, I've got a friend who has a whole program around passing the medical boards. And he is a certified doctor like he has all the education. He could go be in a practice day after day. Instead, he just runs this program. But if he did not have his degree he would not have the qualifications where other prospective doctors would want to trust him. So, sometimes the education is key. Sometimes the education might be an apprenticeship or going and getting some sort of informal class and there's so many online programs for different things. Especially if you're in an emerging industry. When I started doing social media marketing, it wasn't something you studied in college. There was no degree around social media. It wasn't even really a thing. So for me, I've had to use other certifications and programs that have been developed over time. So sometimes, your education is actually from your experience which kind of leads me to point number 2 which is experience can be a huge way that you become an expert. So, I'm curious though, how did you become an expert in YouTube and keywords? -Yeah. I got my education in human biology. -Okay. -So, I learned a lot of general things and then very because things in the medical world and I'm glad I'm not in that space. -A little different than YouTube. -Very different. So, mine has definitely been through trial and error through experimentation and and through just having experience. And I'm able to educate people now so specifically on YouTube because I've got a lot of experience and I've built up a big track record and I have that credibility from the track record. I don't have credibility from a degree or certification for YouTube. It's certainly that, I don't even know if those degrees exist today, a YouTube degree and people like that. But I have I have a track record that shows that when you do these, things you get these results and so now I can teach. -So, you know that actually sounds a lot like an experiment that you might have learned how to do when you got your degree. -Sure. -I found that the education you get regardless of what degree it is often has applications. If you switch completely to new path. -Okay, I can say an amen to that because my degree was all about science. -Yeah. -And I learned the scientific method like so clearly that I don't even know what the technical steps are for a write it out. But I think in the scientific method. -Yes. -If I'm doing something on YouTube and I see a result. And like, "Well, that's not statistically significant." You know, I'm just like... Yeah... -You're in the processes and the experimentation and what's working what's not. -I guess there is some value to my degree. -You know, I found value in my degree and it has nothing to do with social media. So, you know, I think when you take a look at what does education offer me that is beyond just the specific industry, there's so many different skill sets that you get from education. So not knocking education, but if you switch your path or you do something different, it's okay. So, education, experience and then I always encourage people to ask questions. This is exactly what we're doing here today is just asking questions from someone else who's an expert in something where we may not be that expert. And so, you know, I'm always asking you my YouTube questions because I don't live in YouTube all day every day like you do. You can provide me valuable information that I just can't get anywhere else. I can't find it in articles. It's only from other people who are experts. -Well and I gained my knowledge about different things about YouTube by having those same questions myself. And whether I'm going to YouTube or Google to ask it or asking other colleagues of mine that have tried things before. -Yeah. I like that. -Yeah. Now, step number 4 or the fourth key to success for becoming an expert, in my opinion, is simply to have the mindset of being endlessly curious. So, if you can develop this mindset of I want to learn as much as I can about a specific topic, the reality is you can find that information. With the internet today, with social media, with experts making YouTube videos on the topics. You can find out the answer to just about anything that you want by doing the research. And if you have that mindset and that attitude towards really being curious and wanting to find the answer, I guarantee you you will find the answer. And if you do enough research on something, odds are you're going to be seen as that expert. Now, I'll add in a bonus tip. And that's simply to talk about what you're interested in. Talk about what you're interested in because the more you share about a specific topic whether it's just something you found that's interesting or something you learned or sharing something you created that explains that topic, people are subconsciously going to learn that you are the go-to person on that topic. So, go ahead and just talk about it. That's how I got my first clients when I started my business. I was simply talking about social media and marketing and they subconsciously learned over time that Valerie is someone that they could go to to have help. -That really is the magic. Because you may not see yourself as an expert but you can answer other people's questions. -Yes. -And so if you just find what those questions are... I'm going to share another resource. There's a website it's a Q&A website called Quora. -Yes. -So, all you have to do is is create a little profile on Quora. It's free. And you can put in some things, "Well I know how to do this. I know how to fly-fish. Or have this other hobby. This my profession." Quora will send you questions that people are asking. Or you can search for different topics and see what questions people are asking. And all I have to do is just you write there on Quora or you can film a YouTube video to answer that question. And here's the interesting thing. People around the world that are asking that question, they now see you as an expert. -Yes. -They see you as an expert. Into your fourth key of being endlessly curious, it's also helpful to continue to be evolved and be and be flexible. So, it might be surprising to you that I admit that YouTube might not be the number one platform for me to recommend in the future. Right now YouTube is awesome. But I'm stepping into the podcast space and I'm really taking another look at LinkedIn. I used to be real heavy on LinkedIn years ago. Used to get all my clients there haven't really used it that actively for years. But I'm stepping back into LinkedIn. And I still love YouTube the best. But 10 years from now... -it should be different. -Yeah. So, it's important like is to be an expert. Imagine if something else replaces YouTube. But yet, "You know what? I'm the YouTube guy. That I'm going to stick with YouTube." -Well all industries tend to have continuing education. And often it's a more formal process. So, when you're in something that's like an emerging industry like YouTube, it's important to stay on what are the latest trends. See how you have almost your own continuing education program that you devote to and commit to so that you can stay on the latest. -So, now you have permission to be an expert. You are an expert to start answering people's questions. If you found value in this video, be sure to subscribe. What's all the way here so you must like it. And check out Valerie's book. All about influence. We'll find it on Amazon. I'll put a link to it below.   We're All Ears by Valerie Morris - https://amzn.to/31pnHFB

Influence plays a vital role in life, especially when you're given a platform to exercise your authority. In this podcast, Valerie Morris is here to talk about the fine line between being influential and selfish and steps on how to avoid being the latter. Can you influence someone without being selfish? Got Valerie Morris here. Expert on influence. She wrote the book on influence. And that's we're going to talk about today. "How to influence without that selfish." So, how do we do it? How can we influence others without being selfish? -Well, you know one of the biggest things... We've talked about this many times before. But it all comes back to relationships. And I think if you approach your influence building and your authority building from a perspective of I want to build relationships first, you're really going to put the human first. And you're going to be coming from a perspective where it's not all about you. So, it's really important to keep that human element right there at the center of everything you're doing. Whether it's something tangible that's going to go on your website or in print or it's something that's intangible and just something that evokes emotion around your brand. -Mm-hmm. I mean I think of a car salesman who might want to use influence or persuasion to get me to buy a car or buy a lemon, right? That's from a various... If he wants me to buy a lemon, he's coming from" I just want the commission", so he is being selfish. But if somebody is thinking of me and putting me first, they really care about me and I can feel that, then I think I'm much more likely to follow their advice. Is that... Is that what you're talking about here? -Yeah. Well I think it's just realizing that you know, whatever you're doing whether you're selling a car or you're building a brand online or you're building a YouTube channel, it's realizing that there's a real human behind the other side of the screen or behind the other side of that credit card transaction. It's not just about you. And so I think just putting that as an underlying foundation is absolutely critical. But then there's a couple of things that you can do that are a little bit more practical to help you as you're trying to think through well how do I actually do this. And the first one is just to educate. When you are educating someone it is the easiest way to put other people first yet still be positioning yourself as that authority figure and as that person that knows way more than the other person. And so whenever you can educate someone whether it's just a simple quick how-to or it's something a lot more involved in more complex, anytime you can help explain that, it really sets you apart. And it sends that subconscious signal to the other person that, "Hey, this person knows what they're doing." If they know enough to be able to share and explain this to someone, I could trust them to do this for me. Because the reality is a lot of people have come into how to stuff. Some of them are doing it so they can do it themselves. But a lot of times people are coming and really they realize, I can only do so much. I should hire an expert to help me. And so if you can position yourself that way and educate them first, yes you're giving away some knowledge but it's also going to help them feel like they can trust you. -Hmm. -The other thing that I love to do and think through is the concept of giving away. And so, if you can just plan to give away anything and everything related to your business, it really comes back to you. -Explain what you mean there? -Well, I know there's not necessarily hard scientific proof around the concept of giving first and karma coming back to you. But I do believe that the more information you give away, the more you're going to get it in return. You're going to get people coming to you and saying, "Hey, I want to buy your products, I want to buy your services because you gave me all of these excellent things." And we've seen this both in our business where we offer up some freebies, we give away a lot of education and then we end up getting a lot more people to come by our services even though we gave away a lot of great content. One of my favorite influencers and digital marketers out there today is Pat Flynn. And I remember him telling me, "Give your best content away." And I got to be honest, that's really scary. It's a really scary concept to give away your best stuff. But the reality is your best stuff now is not necessarily your best stuff ever. So, by giving away really good content, it forces you to level up and make even better content for people that are paying for your stuff. So, I agree with everything that you just said there. But I'm gonna ask something from a contrary position. -Sure. -Because I get asked this question a lot. So, let's say I've got 10 steps to accomplish success. And in a video, I'm going to share my 5... You know, on YouTube, I'm going to teach my 5 steps. An then I'm showing these 5 from my course. -Yes. -Why or why not should I follow that strategy? What's wrong with that approach. -With giving away 5 and keeping 5 for paid? I don't know that there's necessarily a bad piece to that. Because you're still giving away some valuable content. I think part of that strategic, right? You're creating this funnel and you're creating a reason for people to want to opt in to something exclusive and I think there's something valuable behind that. It's when people start giving away just barely scratching the surface on something and only halfway going into it. And then saying, "Oh, but you gotta pay to get the full explanation." That's the part where you start to see, "Okay, this doesn't feel very nice because I'm not really being helpful. Someone really needed to know how to fix this lawnmower. And I only showed them how to change the oil." And it show them how to actually solve the problem. So, I'm thinking back to a time when I watched a YouTube video and fixed my own lawnmower. You know, so there's things like that where we want to be able to provide concrete thoughts. So, those 5 thoughts that you're giving away for free are helpful in and up themselves great. If they're not and you're just skimming the surface and teasing, I don't know if that's really the best thing to do. -So, I appreciate your answer there and I am going to put in a plug for why you do want to share the other 5. -Okay. -And I'll cover a couple things. So, the reality is in and one 10 minute, so you can't cover you cover 1. -Sure. -Right? You might cover one tip video 2. But why not... In my experience and opinion, why would I not want to hold back any secrets? The reality is is on YouTube, people really gain value but they don't typically act on it and implement it yet. -Mm-hmm. So, if I have 10 steps to my system, I can make a video going over every single point. The more value I give, the more they love me and the more they respect me the more they want to work with me. And I found that when people are ready to implement the 10 steps, that's when they'll say, "Hey Nate, how much does it cost to work with you or how can I hire you?" And I'll guide them through these same 10 steps. I found that there's not really a need to even hold back any of those secrets. -I like it. I like that a lot. -Now, when does influence become manipulation? What's the difference there? -Well, you know, I think that's a fine line. When you're dealing with manipulative concepts and strategies, I think your gut is a really good indicator and you'll start to pay attention and see things online where you're just like, "I don't think that's quite trustworthy or I don't feel like that's really a fair claim that they're making. I don't know how they could possibly do that." And I've just found that if I can pay attention and just snip some things out just and not act too fast, usually the truth can shine through or my I can't you know I have enough time to say yes. I don't know that I want to trust them just yet. And I think that comes back to influence building taking a little bit of time. And so, I see this a lot with like Facebook ads for example where people will make these incredible claims of I got 500 clients and made X amount million dollars from doing this one simple step. And you can get it all here for the low low price of 10 grand under you know, you want to buy into their program. And they put all sorts of urgency in it. That this offer is only available for certain amount of time. And if it's not a brand that you know and trust, it's just I don't blame you for being concerned about it. I'm concerned about it. Now, if it's someone that I know and I followed for years and know that they put out great content on a regular basis or I've heard them speak or I know people who know them, those are all triggers for me to say, "Well, their program might be legit." So, I think it's one of those things where you want to pay attention to different tactics. Because manipulation can be just seen as a lot of marketing tactics. Hey, this offer goes away in 2 hours. You have to act now. Sometimes those things are legitimate. But sometimes they're not necessary. And so the offer is probably going to be around again. Odds are those types of offers are set up as retargeting and different things like that. So, I always like to think through and take a big deep breath before I make any big decision. But it is a fine line between manipulation and influence. And honestly, my best advice is just to take time because I do believe the truth will shine. -Yeah. I really like that. I like that conversation. So as you're describing that, a lot of memories came back to me of people that I've experienced. And also you know, different sales tactics or webinar tactics that I have seen others use and think, "Oh, well I've got to do it." And as I said those things like, "Yeah, it expires tonight at midnight." Or I just felt like this is just not me. Do I really have to say this stuff? The great thing that we're talking about with YouTube is that we're not creating a marketing campaign where we're having people there and we're selling them and they need to buy right now. We're building that long-term relationship. And we're really building influence. We're really building a tribe that love us, that want things from us. So yeah, it does take time I like that. -It does. -Thank You Valerie for sharing your expertise and wisdom. This is the book on influence. You can find it on Amazon. We're All Ears, Valerie Morris. And of course be sure to subscribe. We'll see you tomorrow.

A lot of people don't realize that they have a brand and that a brand is everything. In this podcast, Nate sits down with Valerie and talk about what branding is all about, how it is so important and why it's important whether it be a company brand or a personal brand. Talking about influence again. And do we need to have a brand to influence? That's we're going to be talking about. So, how important is a brand? -Well, a brand is everything. And you know, it's interesting because a lot of people don't even realize that they have a brand. Everyone has a brand. Whether you've got an actual logo designed or not. -So, a brand is more than just a logo. -A brand is everything. In fact, branding encompasses everything associated about you or your company. So, I've even talked to architects and interior designers who talk about branding being essential to the interior design of your space. Because anything someone interacts with with your brand gives them some sort of signal to what you're about. So, whether you're a person and you're trying to get hired at a company or you have some sort of service that you're trying to sell to people, people are looking for clues about who you are. And people get that from your branding that can be seen in your logo, your website, the clothes you wear, the way your office smells when they walk in. The different sounds that they experience, it's all encompassing. -So, as you see that, I'm like, "Okay, I wonder what this set up says about my brand." I mean we're not filming in an auto mechanic shop. I don't know. What I... Like... -I wonder what it says. Maybe people can comment below and tell us. -What does the branding of our background here tell about me in this channel? -Right? -It's very interesting. It's good for people to think through what their personal branding is about because a lot of times, people don't realize that you as an individual put something off to the world. And if you're not thinking about what that is, you often can miss out on you know, different jobs you're applying to, different opportunities, different relationships that if you had been conscious of it and put your best foot forward, you might have stood out a little bit more in the crowd. And you know, when you're thinking about branding from a marketing perspective, a lot of times marketing teams will think through branding and be very strategic. You'll do all these mock-ups of logos and different schemes and different things like that. But personal brands people don't always think about. They're not as intentional about them. But those that do really shine. And I see this more with like speakers and authors, coaches. They're very in tune with the fact that they themselves are the face of the company and therefore their branding needs to be spot-on. They're very aware of how they themselves as an individual come across. But you know, personal branding happens everywhere we go. So, it's something that I think we should all be paying attention to. It's something I tell all of the people that I come in contact with who are about to graduate college or even graduate high school. I encourage them to be thinking about some of these things. -So, part of it it's kind of reputation. -It is. -You know, first impressions and all that video. That makes sense. As you're talking, I'm recognizing. I mean, I feel like I've got a good brand but there's a lot that I could do to be more intentional about it. -Sure. -I mean, you know, was that... When I thought about this background, I'm like, what does this background represent? I mean, professional. Is professional my brand? Or is it clean as it modern? Is that my brand? And so, if I were... I like words. -Yeah. -I'm thinking if I were more specific on what words should or do my brand represent or do I want my brand to represent, then as I'm picking filming locations like this, I'm like, "Okay." Maybe playful. That's not me. But maybe playful is my word then I want to have an ohm hit in the back. That, yeah. Let's go ahead and thought of that. -Well, you know, one word that came to mind is you were talking through things is comfortable. You know? And you want people to be comfortable with your brand and I think doing it in a setting like this versus a very corporate setting. It fits you. You know? You're not... You don't walk in in a suit and tie this nearly to do your videos. You're here just being Nate and you want other people to feel comfortable being themselves as well. So, that might be one word. -Cool, comfortable. So, I've read your book. It's all about influence. And I know you talk a lot about this in there about how subconscious a lot of this is. So how do... How does that work with brands interacting with our subconscious mind? -Well, I think it's important to realize that people are picking up clues about who you and your brand are every second. And it happens in a split second. You know, it happens so fast that we have to be ready to put our best foot forward all the time. And so, I think it's important just to start picking up on what are the subconscious cues that people are getting about your company or about your brand. And there's a couple ways you can do. You can kind of pay attention to figure out what some of those clues are. One of them can just be you know, ask some strangers. Ask some people to provide feedback about your website or your logo. Ask them what words just they would use to describe your company. And those can be really eye-opening for someone especially if you are just so ways they're focused on your business. It's really good to get that third party perspective on things. -I would have never thought of comfortable as a part of my brand. -Hey, it happens. Yeah. You know, one of my friends gave me this tip to pull up your website to some stranger in Starbucks. And ask them to describe what you do in 15 seconds. And just see what they say. And if they can't tell who you are or describe your company in a way that makes sense to what you want to be aligned with, you need to go back to the drawing board and explain it again or describe it again or redesign things. Get that third party's perspective. It can be really really helpful. That's a really good tip. I mean how quick with that feedback come, right? You just show them and say, "What do you think? What does this tell you? What do you think I do .Yeah. Are you guys taking notes? -Well... And it's so easy, right? People in Starbucks are usually pretty happy. They're what they're willing to help. So, yeah. And you know, one of the other things I like to do is just to think through. You know, what it... What subconscious cues am I getting about other brands? So, take a look at some of the companies that I encounter whether it's the car mechanic, the restaurant down the street, the dry cleaners. Just walk in and take a look and see what am I paying attention to. Am I noticing the rips in the carpet? And is that telling me that this company doesn't take good care of their space. Or do I walk into a car mechanic and get welcomed by plush leather couches and air freshener scented spaces with soothing calm music. There's a difference. And you can start to pay attention to those things. Yourself in other businesses and see, "Are there little touches that I can bring in to my business to kind of give that just subtle level up?" -Makes me think of... There's a company here called My Tire Guys. -Okay. -And we buy our tires there. My wife was driving to drop the kids off at school one morning and hit something in the road. There was like a metal bar and it knocked off something below our van. I mean, it was still able to drive it. She happened to be right close to My Tire Guys. So she said, "I don't know if my Van has been damaged. Can you take a look?" They raised it up took a look. They said, "There's something small. We fixed. You're good to go." And she didn't pay anything there you. You know, they didn't ask her to pay anything. She's like... And they've actually done that before. We had something with our tires. They fix our fixed our hubcap. And I've just noticed that part of their brand at least to me is that they care... Why am I getting emotional about a tire? They really... They've taken care of my wife. And they haven't tried to take advantage of her for not knowing about a car. -Right. -They really show that they care and they've helped her and not put money first. I just... That's why we buy tires there. -You don't even press shop, I bet. You just know exactly he's going to go, right? -Yeah. In fact, when I first went there, we did price shop and they have a good deal and then we've stayed there. We don't anymore, yeah. -Yeah. Well, it's amazing like once you build that brand, how much loyalty comes from when people just do little things on a regular basis. It really builds up over time. And I'll even add to the story. Just a quick thing: We have... On our breaks, you can kind of fill a vibration. -Sure. -And we had it checked out and they said, "Yeah, you could get it fixed. But it's not necessary." Well after this incident where they didn't charge my wife for that. My wife's like, "You know what? I'm going to wrap them fix my brakes." Just because she wanted to say, "Thank you." She took it back and they had the brakes fix it. -That's amazing. -Okay. So this has been a great discussion about brands and how important having a brand is and that we all have a brand. How important is a brand and influence. -So, branding is one of the foundational pieces when you're going out and building influence in the world. So, you first need to know who you are so that you know exactly who you're telling the rest of the world you are. You have to know who you are first before you can tell the world. And so, if you figure out your branding from the beginning which is usually where most businesses like to start. Even if you're an individual, I encourage you to start there as well. Once you figure that out, then you have this foundation to go out and reinforce that to the rest of the world. And I'll tell you, it takes time. It's not something that happens where use test them on once. This is who I am. This is what I'm about. And you just... They instantly know. They're going to need to be told multiple times over. So, you need to show up and show up consistently with your brand. So figure it out first so that you know exactly who you are to the rest of the world. -Thanks for watching today's episode. And thanks Valerie. -Thank you. -This is Valerie Morris's book, We're All Ears. That's all about influence and I know we have tons the influencers that are watching this channel. So check it out. It's on Amazon. Be sure to subscribe and we'll see you tomorrow.

  Valerie Morris, author and expert on influence, is joining Nate Woodbury in this episode as they take on the topic of content promotion. She talks about how consistency plays a big role when one is creating content and a few great strategies that you can use when you're creating content. Stay tuned to find out more.   Welcome back. Today, we're talking about content promotion. How do you promote your content? Now, Valerie and I actually haven't chatted about this topic prior. And so, I'm going to go right in because I'm real excited to see what your take is from a position of influence. How do you promote content? -Well, that's like the golden question, right? That's such a loaded question. There's so much that goes into promoting content. The reality is that promoting your content has to happen on a consistent basis. Regardless of what type of content it is. If you are creating any sort of content to help position you or your brand as an authority, you have to be consistent. And that's honestly the hardest thing for people to do. I mean... -As the promotion, though? Because if you' resaying how do you promote your content, just create more of it? -Whether you're creating one video and multi-purposing it into 20 pieces of content or you're creating 20 videos. Consistency is the best thing. If you can show up time and time again, you can really do really well.One of the things I love to do is to multi-purpose my content and to repurpose it into multiple different ways. So we're recording this video here today. And really I think video can be a great starting point for people when they're creating content. Because you can record the video. You can splice out the audio for audio channels like podcasts.You can splice the video into smaller videos that you can put on different social media platforms where attention spans are different. But it all starts at the video. But I'm curious though likefrom a YouTube perspective is that a good thing to have the original video in one spot and then take that content and put it in other places? -So, that' sa very good question. And the strategy that you're talking about, it's becoming more and more popular. And it and it makes sense from an efficiency point of view/Because yeah, if you're... The video can be the most complex. And so if we're going to get all the lighting right. Get the audio and the video and then you talk about let's take the audio from and use it as a podcast. Or let's put it on LinkedIn or Instagram. The one thing that I want to caution people against is to not become creators of spam. -Exactly. -And that happens so often. That's what I see the most when people implement this strategy. And a lot of people that teach this strategy, they haven't become big on any one platform. So well. what you're talking about is actually a very. very sound strategy. There's a tweak that is required in order to be successful. So, these videos that we're making for YouTube, we did the keyword research first. We picked the titles we we're filming a specific link the video. We're starting them in ending them a specific way. And it's because I know the strategy on YouTube and I know how to get results on YouTube. There's the exact same thing. Let's talk about LinkedIn. LinkedIn requires so many different things. You can't go above 10 minutes. And in fact, it's more than just videos on LinkedIn. You need written content. -Yes. -You need to go in and... -There's so much more right, like? It's not just, "Hey, I'm going to make this one video and slap it in 5 other places." it's being strategic. right? Is that what you're saying? -Totally. Like if with YouTube, I know how to get results. And if we're going to go on LinkedIn, why don't you learn... Okay, what does it take to actually win on LinkedIn regardless of what I'm doing on YouTube? And then if my YouTube videos can fit into that strategy. then absolutely. -Yes/ -And I'm experimenting with podcasts. I'm taking the audios from a lot of the episodes where I'm not. you know. showing my laptop or showing visuals. -Sure. -And what we're going to see how it works. I'm thinking it's going to work pretty well. But the thing that I am concerned about is podcasts are typically longer. If they might go 30 minutes to an hour-long. Whereas my episodes on YouTube are 10 11 12 minutes. -Right. -And we'll see how these do. And it might not work. But you know, it's worth experimenting but at the same time, it's better to focus on one platform if the other ones are just going to be outlets for spam -Mmm-hmm. So, a lot of individuals entrepreneurs or businesses that are wanting to promote their content. Sometimes their information is not very exciting. I work with pretty exciting people. -Sure. But there's a lot of people that come to me and I just like, "That sounds so boring." So, how did they create content and actually be able to promote their services without it like being so drained? It actually creating something that people want to watch. -Yeah. So, I think one of the biggest things is it's great when people like that bring a third party into the conversation. Because a lot of times people are so intimately and close to their subject matter. For example, I've worked with financial advisors who just they love numbers. And they just swim in them and love them all day long. But not everyone out there loves numbers just as much as they do. So, it's really important to bring someone in who can almost act as a translator to help translate the kind of geek-speak of whatever your niche topic is down into something that people are going to find interesting on social media or just anyone outside of that industry is going to find interesting. And then, it's a matter of educating. You know, you can be goofy and silly and you can do the ice bucket challenge types of things to be goofy and have that has nothing to do with your industry. When we're creating content for businesses that aren't necessarily, you know, little girls hair bows and cute puppies and kittens. They're a little bit more serious and professional services or just traditional types of businesses that other people don't always relate with. It's really important to know that education is one of the best things you can do when you're creating content. When you're educating people first, you have the ability to get at certain point pain points, you're able to solve specific problems. You're able to actually meet a need. And when you can answer specific questions for people, you really build that trust and you're able to then hook them in because they want to then see what your next video or your next blog post is able to provide them. And so, education is one way where you can really get at your audience, get them engaged and get them involved with the content and your social media platform without necessarily going too deep into the weeds. And just remember that you might be the expert in something but most people in the world don't know anything about what you are an expert in. So, you can really dial it back to the very basics in a lot of circumstances where you can really educate in a lot of big ways without going into all the geek-speak and all the lingo. You can really go deep with people. -Well, that part of Education is actually the key to my strategy. I mean, I work with influencers. They have expertise and just by by teaching, sharing your expertise. That becomes your marketing tool. So you don't really have to do a lot of promotion. A lot of people ask me, "Okay. If I create these how-to videos or educational videos then how can I promote them?" And the real answer is there's things you could do but you don't really need to. So, in filming this. I've actually done multiple takes to travel how to say this the right way. The reason that I don't actually pay to pro my content is because YouTube has that search engine. And then YouTube does the promotion for me. All I have to do is create content that will perform well. And that's understanding the YouTube algorithm. Maybe the quickest way to say that. But if I understand what YouTube is looking for and I create that content. Just how to educational content, YouTube promotes it for me. And so, my biggest videos got 5 million views. And its how-to video. -Right. -It's not viral. We don't have any cute kittens or puppies in that video. We created an educational how-to blank. And if videos got 5 million views because YouTube liked it and started promoting. And we did it, was created that one intentionally. I didn't expect to get that really that many millions of views. But I did hope that it would get thousands and thousands of views. And that's the great advantage of YouTube is you can create these videos and then set it and forget it really and YouTube will promote that content for you. -Well, I think it's the same to on any other social media platform. It's understanding what does the platform want and look for. And if you can create content around that kind of mindset, that content will perform naturally a good way. A lot of times people are really fighting against the platform and just the trends on there... -And then the algorithm changes. -And changes. Yeah. And you know, it's funny because when you take a look at what search engines and social media platforms tend to make changes about, it always seems to be about what real people want from the platform. And so, if you can really just pick people's brains and pay attention to how people are actually using the platform. You can get some really good clues as to what's going to perform well regardless of what channel you're looking at. Okay, so we started out this video saying, "How do you promote your content?" And really the answers are just consistent you're providing real good value, focus on what people want. Answer their questions, give value. Focus on not trying to trick the algorithm but just partnering with what algorithms what people want and they will promote it for you. -It is pretty cool. It's a novel concept, right? Real people from providing real value to other real people. -You stick with it and it'll work. So, be sure to subscribe. If you watch the video this far, you obviously really enjoyed it. Check out Valerie's book all about influence. You find it on Amazon. Valerie Morris, "We're All Ears" We'll see you tomorrow.

Influence is a huge part of life and success and in order for you to gain influence, you have to earn the right to be heard. Valerie Morris is the author of the book We're All Ears and she's joining Nate Woodbury in this podcast as they talk about what any marketing professional needs to know when it comes to earning people's attention. So, on this channel we talk a lot about influence. And do you have to do something to earn the right to influence others? And how do you earn that right? How do you earn the right to be heard? For a topic on influencer, of course, I've invited Valerie back. Thanks for being here. -Thanks so much guys. -So, it's Valerie Morris. She wrote this book. Amazing book. Find about amazon. We're all ears. All about influence. So, how do you earn that right to be heard? -Oh, gosh. So earning the rights we heard I feel like is one of those concepts that every marketing professional needs to know. Really anyone in a friendship needs to know. We all earn the right to be heard by the people in our lives. And for brands, it's super important to be thinking that through because you're wanting to earn people's attention. And it's a busy world out there. People are going in a million directions. And so, once you've earned  that right, then you actually have a chance at your message  getting through. Until then, people don't care. There's so many other voices out there. Why would they listen to you? So, we really have to  take that time to earn it and that does mean work, right? You can't just get it right, right away. It's it's something that you really have to work for. -So, are there different steps or is there... We do we begin? -Honestly, when it comes to earning the right to be heard, I think the biggest piece is listening is one of the first things you need to do. And for marketing, that's super important. Because you need to take the time to investigate what your audience actually really wants, right? You need to know that before they're ever going to want to pay attention to anything... -Real quick, because if we're talking about YouTube... -Yeah. -...how do we listen on YouTube? Because I'm... We're talking all day long. So how do we listen? -So, I think you go back to analytics, right? You got a look and see what's performed well in the past for your own content but you also need to take some research with keywords and different things like that to get a pulse for what's going on in my industry. I don't know, do you have any other tips? -Well, you mentioned keywords. So we talked a lot about keyword research. That's obviously just finding the questions that people are asking. -Sure. -Okay, another thing that that comes to my mind is the comments. So, if people do respond, they'll comment and we need to respond to those comments. If I work to comment on somebody else's video and somebody replies them and that shows  be right there that they're listening to me. -Yes. Yeah. And sometimes you can pay attention to some of those things in statistics and reports and taking a look at the data. But sometimes a lot of it comes down to gut. You know, you pay attention to is there a specific question or specific comments that keep popping up. That's going to give you a really good indication of I hate our audience really has questions around this one topic. And if you can speak into those questions or speak into that need, you are slowly earning that right to be heard in the future. If someone feels like they've connected with you or your brand on just a little bit of a level, they're going to pay attention a little bit more the next time. And a little bit more the next time. And it's not something that happens overnight. Sometimes it does. Sometimes if you are meeting a specific need that someone is searching for, they're going to want to relate right away. You've earned that right simply  because you're speaking into that need. But most of the time, people are looking for a track record. They're looking for that consistent interaction or someone who's showing up time and time again and meeting their needs. And answering their questions and helping them out. So, if you can do that, you're going to earn that right over time because you're showing... You're going to show up in the future, you're consistent, they can trust you and you are helping them by providing some sort of value to them. You're answering questions, you're helping them out. You're helping them solve problems in their life. Whether it's a tangible... You know, how-do-I do-this kind of problem or it's an emotional problem. The more you can speak into that need, the better things will be for the future. And once you've earned that right, you really have that long loyalty. It's really hard to break that trust once you've built that up. -So, the last point that you talked about there's is the point that at least I help my clients with the most and that's giving the value, showing your expertise. -Sure. -Sometimes influencers will hesitate to share their best secrets in their free content. -Yes. -And I always recommend that "No, give away your gold. You share all your secrets." You give away your gold that you share all your secrets even on on YouTube because that's... People really value that. That's where people are going to follow you and they're going to want to buy from you. The strange thing is when I share step by step, this is how you go from A to Z and I give that away for free on YouTube, people will value it. They'll say, "Wow, that's... That's amazing. I like this guy." But they don't implement it. Most of the time, they don't implement it yet. When they're ready to implement it, then they call me up or they call whoever up and say, "I'm ready to buy your program so I can implement this. I can do what you teach." -Yes. -Pretty amazing. -It is really interesting. I think that gets into a whole different topic. But you know, you've definitely built up the... You've shown people that you know your stuff. And therefore, if I'm going to pull up my credit card, I can trust that the quality that I'm gonna get from Nate is good because I've seen it time and time again in his free content. So, you've definitely earned that. And I think that speaks to you. That's a lot of work, right? --To make that many videos, provide value of time and time again that people on a free level. But that, it's very similar to us showing up to a job. Time after time, day after day to get that paycheck. It's the same thing. You have to work at it. -And when we're talking more than just a marketing campaign. We're talking about building real influence. -Yes. -So, in a marketing campaign, you'll put all your energy into one ad or one commercial or or one sequence. And yet, here, we're talking about building real influence. And... And so to build that up, it takes time. It takes momentum and it takes real value. -Yes. -We have to give. -It does. Yeah. And I think it's one of those things that speaks into. When you are building something that is bigger than yourself bigger, than your brand, earning the right to be heard is worth every penny, every hour, every moment you spend on it. Because you are really believing. If you really believe in what you're doing, earning the right to be heard is worth every, every ounce of energy you put into it. -So, that's why we do year-long campaigns to build a tribe on YouTube. It's really  worth it. -It is. -So, a question that I have for you is can you think of other things to do to gain influence or earn that right influence? Go ahead and comment below. And I definitely recommend you check out Valerie's book. Go find it on Amazon. Be sure to subscribe. We'll see you tomorrow.

The truth is that we're not always going to get praises and compliments, sometimes we're going to have to face critics. It may be in your personal life or career or in your community. We've got the internet, so it's a much worse now! In this episode, Valerie Morris is here to help us on how we can deal with critics. When you step out as an influencer you naturally attract people who love you you also attract a lot of critics and so on this video we've got Valerie Morris your expert on influence we're talking about how you deal with the critics so I know that you've got five different ways to deal with the critics I'm glad we've got a little tool belt or something so what's number one and we're  gonna need that tool belt for sure okay so the first tool is you're gonna hate this but it's to reside to it the reality is if you're putting yourself out there online you are going to get critics and it's kind of a scary thing to think through but I think if you go into it with that mentality of there are gonna be some people who don't agree with my stuff and there are gonna be people making nasty troll-like comments on my videos or YouTube is one of the worst harshest places yeah and if you go into that mentality knowing that it's going to happen you're gonna be a lot better off when it does happen and I think realizing where those people come from from a space of a lot of it's their own  pain in their own insecurities showing versus true mean criticism and you can really let a lot of that stuff kind of roll off your back but you got to come into that mentality of I am I'm expecting this and I'm going to take it in stride doesn't mean that you always will but I think it does help when you know it's coming well the question comes on my mind then because to really build a following sometimes you want to polarize you've got an opinion you want to polarize so that people will either agree with you but that but definitely invites more criticism more negative feedback absolutely yeah there's this concept in marketing that we don't really talk about very much which is this concept of repelling people and it's just as important as attracting the right people interesting so you want to make sure that you know if I have you know if I offer certain services that are a certain price point or above I don't want to be attracting all of the people who want to just spend five dollars on my advice I want to attract the people that can spend $100 an hour on my advice you know so you don't want to attract people who are looking for that free cheap deal when you're looking for people who really want to pay more for their services so it's an important thing to think through when you're creating your content or creating your message who am i attractive with this? is my language attracting those people who want that really really good deal? or am i attracting the people that I really want to work with? so it's it's an important concept to think through so the second tip here is to go to your tribe and this is really important because when criticism comes and not just criticism but mean criticism but when that comes you want to make sure that you have the people in your life who will speak truth to you so this is helpful before you post any content to make sure that what you're posting has some relevance and is an appropriate thing to say so I know some people who really they post some edgy things they're pretty controversial sometimes about the types of content that they're sharing and they have this whole network of people in the background who they share their content with first and say hey is this  okay and  it's their sounding-board so before it ever hits public eyes or ears there's been somebody else who has thought through so it's really important  to have a you know a tribe of people you can go to and say hey does this sound okay and I being too rude or am i being too edgy but then if you do post stuff whether it's controversial or not it's really important to have that tribe so that if negative feedback comes back you have someone you can at least go vent to and talk to and they can help provide you some really great perspective if it's something that you should take to heart and say well that's actually some criticism you might want to consider taking or they can help you blow it off and say forget about that troll That's really good advice I like that especially the one that I hadn't thought up before is showing my content to my tribe first because they're gonna make me feel good about it really I mean if there is something flawed in it they'll point it up but they'll do it in a nice way oh yeah all right tip number three I've looked at the notes I like this one tip number three so not all criticism is necessarily stuff you should ignore sometimes the critics have a point and I realized that you know if they're being really rude in the comments on your video or they're just being nasty you know in the comments on a post that's not the right way to say it but sometimes the heart of their message is actually a good point and so sometimes you can learn things from critics sometimes it's not a bad thing to pay attention to what they say now letting it ruin your day that's a whole other story don't let them don't let the trolls ruin your day but if you're noticing that something is coming up on a consistent basis or it's something that you feel like is really hitting a nerve with you that hey this might be true it's a good thing to then take back to your tribe and say hey you know what do I do with this information obviously I don't like how it was presented but it they might have a point and one thing I love our friend Bernie Brown says a lot is she only engages with people who are real people on social media so if they have just an avatar they don't put a real picture up you can't see what their real name is she refuses to comment back and so I think there's a point where you realize I'm not gonna engage in troll-like behavior you can still take the point to heart if it's legitimate yeah that makes sense that make sense - to learn from it like kind of say well if they were polite how would they have said this I think of a good friend who is a very successful facebook marketer was very very well she'd make seven figures I mean her business from it and she one of her outlets kind of going back to your point number two about sharing with the tribe she'll often just take a screenshot of some of her hater comments or something in look what somebody posted about me today and she gets so much love back oh I can't believe instead that you're the nicest person in you know and you know sometimes sometimes we we need that I really like that and then I guess I related to a second point not learning from it next one let it go makes me think of a Disney movie you know what's sad is I've never even seen that Disney movie I know never seen frozen before but I know the song but you know it's really  important when it comes to criticism to really just let things go the reality is the comments on your YouTube channel the comments on your Facebook feed on your Instagram photos the comments on your blog even the comments that someone take the time to personally message to you those do not define your identity your identity is not found in the comments that someone puts on your content and if you are confident in where your identity is in then you really should try to just let it go and I know it's hard I know some people that just they refuse to watch or look at any of their comments because they can't let it go but I think it's important to at some point you can't obsess and if you're if your channel and your content is growing at such a rapid speed the reality is you're probably going to have more comments than it's worth to pay attention to you have too much  great content out there and too much ofa great message to to put out there to the world to be wasting time on people who are just putting hateful comments so it sounds like when those moments we just put on the Taylor Swift song shake it off yep and we shake it off or you put on frozen and you let it go all right so we've got tip number five so tip number five is to look for the humanity and the reality is that there is somebody on the other end who is putting that hateful comment or criticism out there the world and most of the time there's something going on with them that's causing them to be really hateful to be really snarky to just have so much anger that they would put that kind of comment out there publicly and I think when you start to realize that there's humanity behind that and there's someone out there who's struggling it's a little bit easier to accept those hateful comments they might be really jealous of your success or your perceived success whatever the case may be they might be struggling with something that you have no idea and when you put that humanity in perspective it can really change your outlook on that comment and that criticism and really allow you to kind of see beyond and it might open up doors for deeper relationship and honestly transformative relationship as well thats interesting made me think of a couple things I mean one when my six-year-old son gets really upset he'll say some things that if I didn't know the context or knew you know I could get quite offended by it but I know the whole story sure so you know with with haters or whatnot that leave really bad comments it's like they might be dealing with cancer they might they might have just lost their job they might yeah so I think that's that's a good advice maybe just to try and picture them in the best I like that humanity I like that You know and one really great thing about social media I know it gets a bad rap but the digital world we live in gives us the chance to pause we don't have to  respond right away good point you know when you're out to lunch with someone and they spew something at you I know yeah well but when you're face to face you feel like you have to have some sort of instant reply with someone right then and there but when you're working with computer screens or phone screens in between things you really can take a big deep breath and not press post right away you can you can take a minute What I do I can write the sentence wait and delete it okay delete that one all right that  one's yes yes it's a good moment just take a big deep breath before you take any response. so those five tips are very helpful I appreciate you showing those in our if you want to know more about influence Valerie's book we're all ears you find it on Amazon be sure to subscribe we'll see you tomorrow.

  Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!   Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too!    A Few Highlights from This Podcast:    Bestselling Author Wall of Fame How Valerie and I met at Social Media Marketing World 2018 on the live stage- How is “thinking like an architect” helpful in marketing and business? Valerie's connection with Pat Flynn of Smart Passive Income Why work-life balance important (and different for everyone) What’s working right now in social media and marketing….in terms of copy? What’s working right now in social media and marketing….in terms of visual images, videos, etc.? How to increase your impact, influence, and success online in a noisy world? Best post types that get the most engagement from people on social media. Canva.com Valerie's Book: We're All Ears: How to increase your impact, influence, and success online in a noisy world. Why write a book? What opportunities did Valerie start getting even before the book was done? Influencers in book tactic “Street team” launch details How Valerie got more reviews #1 Bestseller in 9 categories + #1 Hot New Release in 11 categories Fun things mentioned: Goats and "Feed a poodle"   Our Guest     Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado.   Valerie is active in the digital community in Denver and a speaker at Denver Startup Week, SocialRock, Fuel Your Influence, and other innovative events.    She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world which I’m proud to say hit #1 bestseller in 9 categories on her launch day (she’s a client case study of mine!).   When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the best queso this side of the border.   Learn More: TinteroCreative.com     Great Quotes   “Pay attention to what the shiny objects are...so you are one of the early adopters of it." - Valerie Morris "If you are able to start conversations and keep conversations going, you are going to get a lot more traction from that post, so ask questions!" - Valerie Morris "People love talking about themselves, so if you can ask questions, you are going to get get more people making comments...then comment back and keep the comment string going and give more life to the post." - Valerie Morris "When people are scrolling through the newsfeed and see a bunch of people liked or commented on the post, other people think, 'Hey, I should like and comment on this post too.'" - Valerie Morris "Make social media copy as conversational as possible and you'll see a lot better results." - Valerie Morris "You just need to be real." - Valerie Morris "People like people who are interested in them. So, by your asking a question back...you're building rapport." - Laura Petersen "The biggest thing is: catching people's attention." - Valerie Morris "Use emojis to make it look like they are bullets or checkmarks. Those kinds of things can help people digest information really quickly." - Valerie Morris "When it comes to social media copy, things are evolving every day." - Valerie Morris    Take Action Now!    Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List   Click here to access full shownotes for this episode 

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker at conferences and events. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world. When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the best queso this side of the border. Learn more about your ad choices. Visit megaphone.fm/adchoices

Valerie Morris runs a small digital agency in rural Colorado and in this episode she takes us on a tour of her business. We get right into the nuts and bolts of what makes a social media marketing business work and how she’s expanded her business from initially serving local businesses to where she now has clients across the US. About Valerie Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker at Denver Startup Week, SocialRock, Fuel Your Influence, and other innovative events. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world. When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the world's best salsa. ------- Links and mentions : Valerie’s website : tinterocreative.com ------- Visit the show website at www.bobgentle.com (http://www.bobgentle.com) Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com (http://www.bobgentle.com) Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ (https://www.facebook.com/groups/533887233740170/) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!   Confirmation Bias Defined Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.   Confirmation Bias Applied to Writing Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following: Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling Expand on your topic and give examples and case studies that are reinforced by the statistic. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and (2) be given stories and examples that reinforce that belief. Some other mentions in this episode: Business Insider quote Valerie Morris just went live with her book and landed a speaking gig Sabah Ali who used her book as a calling card to cold pitch herself on to Live TV 4 times Free Facebook community   Confirmation Bias Applied to Imposter Syndrome I think it’s human nature to feel "imposter syndrome." Unless you are a complete narcissist or sociopath, you likely do or have had battles with the ‘ole Imposter Syndrome Monster (aka ISM)! So, see it as a validation point that you are normal and healthy, not that you are wrong, bad, or weak. But, recognizing his evil grasp is the first step to not letting him pull us down into a spiral of playing small, underachieving, and getting slowed down by negative comments or negative thoughts in our own heads. How can confirmation bias play into this? Well, remember we tend to look for and focus on evidence that reinforces what we already believe. So, if you believe that:1. Most people are good, decent, and mean well 2. You know your stuff and are truly trying to help people the best you can …if you get a troll writing a mean comment on your YouTube video, you may think… “Wow, that troll must really have some pain in his life. I feel empathy for him, but I am not going to take his negative comment personally. I’m doing my thang and helping as many as I can!” By contrast, say that you believe that:1. Most people are selfish and don’t really like you 2. You aren’t good enough to be a thought leader in your business space …if you get a troll writing a mean comment on your YouTube video, you may think… “See, this proves it. I suck. I am not good enough and everyone knows it. How stupid of me to think that people would like and accept me. Maybe I should just shut myself off...or at least, let me think about this and let it weigh me down for the next 6 months…” The exact same thing can happen to people, but depending on what beliefs you already hold about yourself and others, your interpretation and reaction will be completely different.   Laura’s Advice Applying Confirmation Bias Recognize our natural, human tendency to seek out and remember evidence that supports what we already believe and use it to our advantage! Make sure that confirmation bias works in your favor to help your own business grow and to help make an impact with more people. You cannot help others letting the evil ISM and confirmation bias work against you!   Great Quotes "If you put a book out there new opportunities that you never could have predicted will just come right at you." - Laura Petersen "The increase in exposure and opportunities is well worth the effort." - Laura Petersen "Recognize that our natural human tendency is to seek out and remember evidence that supports what we already believe." - Laura Petersen "Make sure that confirmation bias works in your favor to help your own business grow and to help you make more of an impact with other people too." - Laura Petersen   Take Action Now! The Speaker's Secret Gig List     More psychology hacks, writing tips, and book launching strategy at CopyThatPops.com

If you’ve listened to all of our episodes, you know just how many things you can do to give your business a social media marketing boost. Thing is… you’re still running your business, right? You can’t be expected to do that AND implement every tip we give you, we get that. So today, on our inaugural Facebook Live Show, I talk to Valerie Morris about breaking it down. We discuss the 5 key tips that will help you balance your work with your marketing without impacting either one. In this Episode, we will share with you: Polished/branded look, Be consistent Do what others aren't doing, Provide Value/Educate, Engage with others   About Our Guest Valerie Morris is a social media strategist who believes that you can be successful in social media marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver, including being a founding member of Colorado Women in Social Media, speaker at Denver Startup Week, and speaker at many regional marketing groups. When Valerie "shuts off" her social media, she can be found running around with her two dogs, doing Pinterest projects, or searching for the best queso this side of the border.   Links Mentioned In The Show  Connect with Valerie Twitter Tintero Creative Connect with Desiree Facebook Twitter Instagram Youtube Follow All-In-One Social Media Facebook Instagram Youtube   Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.   Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses. You can find all the

Valerie Morris is the founder of Tintero Creative based in the Denver metro area. Valerie and her team of designers, writers, and social media experts create digital strategies that tell YOUR story in a way that works with your industry, digital trends, and marketing best practices. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways + Batching your content is a great way to accelerate your creative process, reduce ‘down time’, and make it easier for your support team to get fresh content published. + If you want to create true momentum on social media, you can’t automate the experience all the time. Be social! + Growing your online reach as a thought leader means investing in creating valuable, Google-friendly content over a long period of time. SEO is a marathon, not a sprint. Resource List: + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + You can connect with Valerie and her team at Tintero Creative by visiting www.tinterocreative.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX

Valerie Morris is a social media strategist who believes that you can be successful in social media marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines like SEO, blogging, advertising, email, and more. Valerie founded Tintero Creative, a digital agency based in the Front Range. Valerie is active in the digital community in Denver, including being a founding member of Colorado Women in Social Media, speaker at Denver Startup Week, and speaker at many regional marketing groups. When Valerie "shuts off" her social media, she can be found running around with her two dogs, doing Pinterest projects, or searching for the best queso this side of the border. “Get off social media from time to time, not to say that you have to be off of it completely but every time you disconnect and take some time to put your head down and focus on the tasks that you need to have done, some of the projects that you have planned and mapped out, you can get a lot more done without getting distracted, social media can be really great but it can also distract you from your goals because you're paying attention to what other people are doing”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6yG

Valerie Morris grew up in chicago, but today lives in the country in Colorado in a log home. For the past eight years she has helped position others as authorities in their respective fields with content marketing and social media marketing, and she’s done that for herself as well. Valerie likes to practice what she […]

Are you a decision maker or do you find yourself holding back. Valerie helps us to take that critical step and go for it. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

To hashtag or to not hashtag? Valerie helps us to understand what and how to use this marketing tool. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

How influential are you really? It all depends on the power of engagement. Valerie shares with us how to be present for more powerful connections. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

How would you rate yourself as a potential leader? On this Morris Minute, Valerie helps to determine our leadership factor. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

Do you take the opportunity to promote yourself at work? Valerie shares her insight on how you too can PR yourself in the workplace. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

Are you a valuable asset to your team? Valerie helps us discover how you are only as good as your team. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

If you think a press release is just for big corporation or celebrity, you could be wrong. Valerie tells us what we need to know to have an effective press release work. Morris Minute Podcast gives you all the marketing secrets you need to know in one minute or less from marketing maven, Valerie Morris! You can easily fit in all of this marketing knowledge into your hectic schedule.

What’s the first action you should take when a communication crisis happens in your company? Valerie Morris, president of MMG, has the answers! The Morris Minute Podcast is filled with one-minute marketing tidbits that can easily fit into your hectic day.

How have millennials completely changed marketing? Valerie Morris, president of Morris Marketing Group, gives quick tips on how to engage millennials, where they buy, how they buy, and the importance of making a digital impact on the generation with the largest purchasing segment of the marketplace.